MUSIC WEEK, FEBRUARY 17, 1979

More records will cross the counter So music isn't merely something we in 1979 than in any year since the inven- slot in between the CIC Films, British tion of the phonograph. Rail and our Abbey habit. At Lonsdales, we specialise in train- It's a branch of advertising we take ing a spotlight on the very best of the very seriously. days releases, impressing them upon the We hope we bring to it all the ex- memories of the people who have the perience and professionalism that made power to make them happen. us one of the most effective agencies The DJ, the dealer and the customer. in Europe.

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Two decades of experience have won us a unique track record, not to mention a host of important awards, working on acts of the stature of the Beatles, Stevie Wonder, Olivia Newton-John, X-Ray Spex, Diana Ross, Bing Crosby, Wings and, most recently, Charles Aznavour. Not that we gauge success in terms :V of awards. Advertising is a practical mark- w. 5% eting device, if it shifts the product, good. Y///, W/J If it doesn't cost the earth, better still. And m if it happens to look pretty, that's great. Experience has taught us, too, that the slickest creative teams in music advertising are made of musicians. Our EMI account is art directed by the singer of a thriving London rock band. V Our senior copywriter plays harp around the club circuit and another was

guitarist in Spreadeagle, a recording On band of the early seventies. O. "