THE 2CELLOS PROJECT Music Has Never Been This Cool
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THE 2CELLOS PROJECT Music has never been this cool. PROJECT OVERVIEW GENRE: Documentary RUNNING TIME: 48 minutes FORMAT: HD PRODUCTION COMPANY: Sony Pictures THE CREW DIRECTOR: Mila Turajlic RODUCER: Emma LaChance DIRECTOR OF PHOTOGRAPHY: Goran Kovacevic SOUND ENGINEER: Ivan Uzelac EDITOR: Cheryl Lindsly BUDGET: $27,821.20 (USD) PRODUCTION SCHEDULE Pre-production: 15 – 25 May 2012 [10 days] Production: 27 – 28 May 2012; 1 – 2 June 2012; 11 – 14 June 2012 [8 days] Post-production: 3 June 2012 – 10 July 2012 [37] SYNOPSIS: In January 2011, Luka Sulic and Stjepan Hauser’s cello arrangement of Smooth Criminal went viral on YouTube, landing them a guest appearance on The Ellen DeGeneres Show, a recording contract with Sony Masterworks and a world tour concert series with Sir Elton John. The 2CELLOS Project is more than just their journey: it is a story about the meaning of fame in the digital media age, and of shaping talent into celebrity. The striking juxtaposition between their intense, almost manic, musical renditions and their otherwise casual demeanor provides an excellent foundation from which to explore the relative merits of talent versus charisma in contemporary society. The project is also a testament to the importance of music, an appeal for an increased emphasis on – and access to – arts education in primary and secondary schools. The 2CELLOS Project will be composed of footage from four upcoming concerts – in Las Vegas, Germany, Croatia and England – mixed with existing footage from their latest recording session, public interviews and previous concerts. Interviews will be conducted with Luka, Stjepan, their families, music instructors, Elton John and representatives of the Sony Masterworks recording team. THE 2CELLOS PROJECT PAGE 2 of 7 Emma LaChance, Producer THE TEAM Born in Pula, Croatia, STJEPAN HAUSER graduated in 2011 from the acclaimed Royal Northern college of Music in Manchester, England. He has performed around the world, including at London’s Wigmore Hall, Royal Albert Hall, Buckingham Palace, South Bank Centre and Amsterdam’s Concertgebouw and has taken first prize at twenty-one national and international competitions. LUKA SULIC was born in Zagreb, Croatia and graduated from the prestigious Royal Academy of Music in London in 2011. He has performed at a number of renowned venues worldwide, including London’s Wigmore Hall, Amsterdam’s Concertgebouw, Vienna’s Musikverein and Konzerthaus. In addition to other accolades, Luka won first prize at the VII Lutoslawski International Cello Competition in 2009. Director MILA TURAJLIC hails from Belgrade, Serb ia where she received her degree in Film and TV Production at the Faculty of Dramatic Arts. She is a strong proponent of the “cinema as art” philosophy. She has worked on a number of high-profile Hollywood films, including The Brothers Bloom and Mel Gibson’s Apocalypto but has found her calling in documentary filmmaking. Her most recent project, Cinema Komunisto, is a critically acclaimed exploration of Yugoslav Cinema under Tito. EMMA LACHANCE is an American college student currently studying producing at Prague’s prestigious Film and TV Academy (FAMU). Her past projects include Building Character, which she wrote, directed and produced, as well as screenplays for The Highwayman’s Waltz, Diamond Annie and Forced Perspective. THE 2CELLOS PROJECT PAGE 3 of 7 Emma LaChance, Producer PRODUCTION SCHEDULE Pre-Production: [10 days] 15 – 25 May 2012 in Prague, Czech Republic Pre-production tasks will be undertaken by the producer, Emma LaChance. Mila Turajlic will consult over the phone until five working days before principal photography, 20 May 2012. Goran Kovacevic will join the production two working days before principal photography commences, 23 May 2012. Production: [8 days] 27 – 28 May 2012 in Las Vegas, NV (USA) 1 – 2 June 2012 in Wetzlar, Germany 11 – 12 June 2012 in Zagreb, Croatia 13 – 14 June 2012 in Newcastle, England The production schedule reflects the upcoming concerts on 2CELLOS’ scheduled tour with Sir Elton John. Two days are scheduled for each concert appearance to allow time for set-up and interviews with on-site personnel and audience members. Post-Production: [30* days] 29 May 2012 – 10 July 2012 in Oberlin, OH The overlap between production and post-production dates is due to the interruptions in the production schedule that allow work to be done on existing footage before completion of the shoot. Cataloguing of footage and basic editing will be completed by the producer, Emma LaChance. Twenty days worth of semi-professional editing have been allocated in the schedule and budget, to be completed by a colleague of the producer at Oberlin College. The two will collaborate for the final twenty days of production, using their student status to secure professional-grade editing facilities on campus at no additional cost. *The 30 days represents the actual number of working days rather than the entire interval from 29 May to 10 July. This 30 days also includes 7 days for DVD mastering and duplication. THE 2CELLOS PROJECT PAGE 4 of 7 Emma LaChance, Producer BUDGET AND FINANCING: SONY PICTURES ABOVE THE LINE COSTS $7,250.00 Rate Days Total Director $350.00 15 $5,250.00 Producer [Flat] [N/A] $2,000.00 BELOW THE LINE COSTS $20,571.20 Crew $5,000.00 Rate Days Total Director of Photography $250.00 10 $2,500.00 Sound Recorder $125.00 8 $1,000.00 Editor $75 20 $1,500.00 Equipment $1,521.00 Quantity Unit Price Total Canon 7D (Body) 1 $206.00 $206.00 Sigma 18-200mm f/3.5-6.3 1 $39.00 $39.00 Canon XF300 HD 1 $1,002.00 $1,002.00 Battery 1 $16.00 $16.00 Lavalier (Lapel) Microphone 2 $10.00 $160.00 AT897 Shotgun Mic 2 $32.00 $64.00 Boom Pole 2 $17.00 $34.00 Transportation/Accommodation $10,718 Quantity Unit Price Total Airfare (4 ppl, 6 flights each) 24 $350.00 $8,400 Hotel Rooms (2 rooms, 11 days) 22 $85 $1,870 Meal Vouchers (4 people) 64 $7 $448 Promotional Kits $368.20 Quantity Unit Price Total DVDs (Duplication) 50 [Bulk] $219.00 2Cellos Decals (50 pack) 1 $110.00 $110.00 Postcards (8 pack) 7 $5.60 $39.20 Other $2,964.00 Quantity Unit Price Total 25 Mechanical Royalties (per item) minutes $0.09/min $2.25 Contingency 1 $2,961.75 $2,961.75 BUDGET TOTAL $27,821.20 *Please note that the above budget does not take into account tax credits available to projects filming in the U.S., U.K., Germany and Croatia, nor does it factor in performance and mechanical royalties for songs not yet recorded and released by 2CELLOS through Sony Masterworks. THE 2CELLOS PROJECT PAGE 5 of 7 Emma LaChance, Producer MARKETING AND PROMOTION PART I: Commercial FOCUS: The personality aspect – “behind the scenes,” “getting to know Luka and Stjepan,” “making (classical) music cool” Target Group: {18 – 25}; i.e. the existing fan base. Online Platforms: Information on interviewees will be staggered and released through the sites listed below in addition to three preview clips (two interview excerpts and a performance excerpt, one each in July, August, September) and the release date and distribution information. Website: www.2cellos.com Facebook: www.facebook.com/2cellos Twitter: www.twitter.com/2cellos Media: The Ellen DeGeneres Show - 2CELLOS owes much of their success to their first appearance on Ellen, and have returned since that initial performance. Ellen’s audience is familiar with the group as a result, and the duo will be able to promote their upcoming CD release simultaneously. Augmented Product: Individuals who pre-order the film, either as a DVD or digital download, will receive an instant download of a song 2CELLOS’ upcoming album as well as a 2CELLOS-logo decal at no additional cost. Timing: The release of the film will precede the CD release: much of the film will feature songs from their first album and an early release will ensure that interest in those songs is not diminished by their second album. The DVD will also appeal to those impatiently awaiting release of the second CD and will feature a sneak preview of a song from the CD, as well as an exclusive track unavailable elsewhere. *Performance and Mechanical Royalties for songs not on 2CELLOS’ existing CD were not included in the budget presented above. Preview: The film will be premiered at one of 2CELLOS’ upcoming concerts. PART II: Festival/Non-Profit FOCUS: The larger themes – molding celebrity, public versus private identity, the importance of music education. Target Group: {13-15}; {35 – 60}; students entering high school, music teachers, school board members, local government officials. Promotional Kits: Promotional kits containing a copy of the DVD, a promotional postcard, a 2CELLOS-logo decal and a brief press release advocating for arts and music education will be sent to the Zagreb Film Festival and several schools/local government offices around the United States. Preview: The film will be previewed at three middle schools and two high schools with the hope of encouraging young people to develop or pursue an interest in music at their schools. A screening will also be held at Oberlin College and Conservatory. THE 2CELLOS PROJECT PAGE 6 of 7 Emma LaChance, Producer DISTRIBUTION PART I: Commercial The 2CELLOS Project DVD will be available for purchase through the 2CELLOS website and at any of their concerts. Digital downloads will be available from iTunes, Amazon.com and the 2CELLOS website. The 2CELLOS Project will also have a limited run on Hulu (www.hulu.com). Augmented Product: Pre-order of the film, either as a DVD or digital download, includes an instant download of a song from 2CELLOS’ upcoming CD and a 2CELLOS-logo decal.