News of the Blues June 1964
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0 ~ ... @ UI Ill @) :c- ~ Ill Ill ::,Ill ::I ... ~ ~ I 2) Ill - ~ .. Ill 0 -=u • - Ill ::, ~~ ... @8 C=1 - ~ @~ ~ ~ @"_s ~ ©~ ~ d@ ~d @"_s ~ © ~ ~ ~ ~ ~ ~ COVER: The Rebelettes, Blue Cross-Blue Shield girl bowlers. See Page 4 for story. ,, NEWS OF THE BLUES Printed Monthly fur th<' l:'m/Jloye<'s, their fumilil's, mu/ friends of BLUE CROSS OF FLORIDA, INC . BLUE SHIELD OF FLORIDA, INC. .Jl.w 532 Riverside Avenue (ti) ?Jacksonville, Florida 32201. REPORTERS Jackie Barnes ...... Subscribers Service K.athy Blondin .................... Cashiers Gary Bowden ................... Print Shop Marilyn Brooker ............. Transcribing, Shirley Ann Crum ...... Medical-Surgical Claims Jone Hill ................ Bank and Federal Departments Ruth Kicklighter ........... ...... Records Jennie Kremp ... Telephone Information, Executive Offices and Accounting Laura McKinley ................. Transfers Sue Norris .............. Hospital Claims Frances Patrinely ............ Enrollment Louise Perkinson ....... Automatic Dato Processing Betty Taylor .. Non-Group, Hospital and Physician Relations, and Medicare Julia White ......................... Services Janel le Anderson ................. ED11 OR Dave Mane ini and Ernest Gibson ............... .. CONSULTING EDITORS John L. Bentley ................ PRINTING Member Southern Council of ~ =-- ~ lndustri al Edi.tors ~t,E and . ,_- 9 International Council of · ) Industrial Editors PROGRAMMED FOR BETTER SERVICE From the offices of Cecil Rivers 11 data" distribution points. Each Surgical Claims section this and his programmers, has come a day from 3500 to 4000 data sheets rneant that the approximately series of innovations which are had to be burst, hand sorted, and 1600 Doctor's Service Reports, now providing quicker and more distributed before 8: 15 each morn which come in daily, had to be efficient procedures throughout ing. One person came in at 6:00 put in contract number order be this organization. The need for and another at 7:30 so that the fore they could be matched with these improvements has long been 11 datas" could be at 27 different the 11 datas''. In the Group Cor evident, but only since January of places throughout the building. respondence section, hundreds of this year, when a 1406 component, Why only 27 places? Because it letters had to be put in contract which increased the storage capa was humanly impossible to haf)_d number order before being matched city to four times that previously sort the thousands of 11 datas" with the 11 datas". In the Records available with the 1401 computer, into more divisions in the two and Depart~ent, one-half a day was was added to our processing sys one-half hours allowed. There spent matching 11 datas" with the tem, have we had the equipment were other sub-divisions in each special order of the application to bring about these changes. department, but these too were cards before the cards could be There are three main innovations, hand sorted and distributed later checked. The solution to this each developed from the aware in the day. This problem was problem is the jewel of our recent ness of a major problem. solved by utilizing a previously innovations; a program was de unused position in the tabulating vised so that the machine would The first problem to overcome was card and programming_ our own print the datas in random order. ( 11 the fact that information appeared three-digit zip code'' into the This means that data sheet re on the data sheets twenty-four machine. The new component then quest cards can be punched from hours after a transaction occurred. sorts its memory tapes so that a batch of DSR' s, correspondence , There would be changes made in when the 11 datas" are printed they or a list of contract numbers from contract benefits, name, status , are not only in order for dis tribu the application cards and the in one department and on the same tion to departments, but also for 11 datas" will come back in the day, in another department, action distribution to each desk in the same random order. The machine would be taken based on now department. If the same -data sheet accomplishes this feat by being inaccurate data. Correspondence is ordered by more than one per programmed to designate each on this same contract could be son, the machine prints one for data request a number in order, misleading. Claims could be paid each person and there is no longer 1, 2, 3 , etc. and then sort the on a cancelled contract. As the any ne_~d to photostat duplicate tapes to print the 11 data..;" in the 11 organization became larger, datas". Now each morning the same order, 1, 2, 3, etc. The per chances for these unavoidable data sheets are burst and distri son matching material to the data delays and errors became greater. buted without any delay for sort sheets simply picks up the first Now we are able to reduce to a ing. How many distribution points data sheet and the first DSR, minimum the pqssibilities of such are available now? Twelve thou letter, or card and they match. discrepancies, for all action taken sand nine hundred and sixty and on contracts one day are program more if necessary ! Research on the time elements med into the 1401 the same even involved shows that the tasks of ing. Therefore, the data sheets The third problem was the tedious sorting and dis tributing in th_e which are brought into the de amount of time necessary to sort organization which once took 18 partments each morning contain material which ne~9ed to be man hours a day to complete, now up-to-the-minute data with all matched with 11 datas". The data takes only six. The computer previous transactions recorded. sheets could be put in order either enables a person to complete the numerically by contract number task in one-third the time and The second major problem was or alphabetically by the subscri there by frees this person for other caused by a limitation on the ber's name. In the Medical- duties in his department. 1 ~ ~ S. K. Bronstein Warren W. Quillian, M.D. Arnold Semanik Jacksonville Office New Members New Members Blue Cross Board Blue Sh ie Id Boa rd Mr. Bronstein is a Rotarian and is Elected to the Blue Shield Board · "Roya I Rep" both affiliated and active with the of Directors in May was Warren W. · following: Dade County Advisory Quillian , M.D., and thus the new- · for Board, Florida Hospital Associa est Director we have on the Blue · tion; American College of Hospi Shield Board. tal Administrators; South Florida Doctor Quillian is a pediatrician Apri I, 1964 Hospital Council; the American and resides in Coral Gables. Born Hospital Association . in Atlanta, Georgia, he attended , ..•••••...•....•.•..•......••••••• • • • • Newest member of the Blue Cross Emory University and received his · Board of Directors is Mr. S. K. medical degree from that school in · Bronstein, Administrator of the 1924 . In 1953 he received an · Cedars of Lebanon Hospital, Honory Doctor of Science degree from the University of Florida. Miami . Mr. Bronstein has been a resident Dr. Quillian has been a Floridian some 38 years and has a long list of Florida for 35 years. He was of affiliations and memberships born in Syracuse New York , and that attest to the active life he · graduated from the University of has led in me<licine. Florida. .. .. .. Del Detrick Inter-Pl an Bank Dept. Both Mr Bronstein and Dr Quillian bring to their new responsibilities as Board Members an outstanding back Congra fufa fionj ground of professional ability and community interest. As Board Members they will serve without renumeration for their time and talents. 5 YEARS ) June 15, 1964 2 CHANGES IN PHYS IC IAN RELATIONS REPRESENTATIVES ASSIGNMENTS · Charles Kanaszka The map shown here indicates the work areas of the four Physician Re 1 at ions Representatives. Whalen Strobhar, for over five W&WHtte years Physician Relations Repre sentative for the West Central Several years back out of curio Florida Region, has accepted an sity we surveyed the birth place assignment to the Lower South : of employees just to see where Florida area with headquarters in . most of us hailed from. Georgia the ~iami office. was the leading state which · isn't too surprising. Next came The second major change is the · Pennsy 1vania which we thought assumption of responsibility for • was rather surprising. Adding to the Tampa Bay area by Dale the Pennsy 1vania tally is Charles Douberly. Jack Egan will continue : (Chuck) Kanaszka of the Tampa to be responsible for the northern Office. part of the state and Bob Drewek the area north of Ft. Lauderdale · Chuck was born and raised rn and west to DeSoto and Hardee · Dickson City, Pennsylvania. In counties. 1947 he married Theresa and at · present the Kanaszk_as have six The efforts of these men and Toe childr~n, Barbara ( 14 ), Charles, Stansell, \.ianager of the Physi Jr. (13 ), Thomas (7), Paul (5 ), cian Relations Department, is to · Deborah (4), David (3 wks.). keep communication lines active between Blue Shield and its al most 5,050 participating physi Prior to his present position as cians. In their contacts with the · field representative, Chuck served individual physicians our repre · in the Navy and attended college. "· sentatives instruct the physi To feed that growing family he cian's medical assistants in Blue John J. Egan : worked as field representative for Shield claim handling and benefit @ • two large life insurance compa allowances. nies . A. Dale Douberly 0 Communication is also aimed at Chuck is a member of the Amen- Robert F. Drewek the local County Medical Socie f/Jj • can Legion and the Knights of ties where these men have the · Columbus. When it comes to re opportunity to speak to groups of Whalen M. Strobhar 0 • creation it's bowling and fishing doctors about Blue Shield.