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Attractions Management Q3 2014 Attractionswww.attractionsmanagement.com VOL 19 Q3 2014 THE LOST TEMPLE a new Immersive Tunnel ride from now open at Movie Park Germany CLICK HERE TO SUBSCRIBE TO THE PRINT EDITION WWW.LEISUREMEDIA.COM/SUBS NWAVE PICTURES DISTRIBUTION PRESENTS NEW N O A 4D I T T R AC T Special Screenings nWave Booth #8519 September 23-25, 2014 AMERICAS INTERNATIONAL Janine Baker Goedele Gillis +1 818-565-1101 +32 2 347-63-19 WATCH TRAILER AT [email protected] [email protected] /nWavePictures TheHouseOfMagic.nWave.com Directed by Ben Stassen & Jeremy Degruson [email protected] | nWave.com | /nWavePicturesDistribution | /nWave ©2014 nWave Pictures SA/NV. - All Rights Reserved | nWave is a registered trademark of nWave Pictures SA/NV. W NE N O A 4D I T T R AC T WATCH TRAILER AT /nWavePictures Directed by Ben Stassen & Jeremy Degruson HauntedMansion.nWave.com [email protected] | nWave.com | /nWavePicturesDistribution | /nWave nWave is a registered trademark of nWave Pictures SA/NV. ©2014 nWave Pictures SA/NV. - All Rights Reserved NEWNEW M M RR 3D3DI LI L IIDDEE FF DRIVEDRIVE FOR FOR YOUR YOUR LIFE LIFE ! ! WATCH TRAILER TRAILER AT AT /nWavePictures /nWavePictures DirectedDirected by by James James Rodgers Rodgers GlacierRace.nWave.comGlacierRace.nWave.com [email protected]@nWave.com | nWave.com | nWave.com | | /nWavePicturesDistribution /nWavePicturesDistribution | |/nWave /nWave nWave nWaveis a registered is a registered trademark trademark of nWave of Pictures nWave SA/NV. Pictures SA/NV. ©2014 ©2014nWave nWave Pictures Pictures SA/NV. -SA/NV. ©2014 - Red ©2014 Star RedFilms Star Ltd. Films - All RightsLtd. - AllReserved Rights Reserved blog.attractionsmanagement.com HERE COMES CHINA As China opens up to the West, the nation’s attractions are booming, with existing attractions reporting record attendances and new museums, theme parks and science centres planned. Disney and the Puy du Fou are leading the charge. peaking at the opening of the recent IAAPA At facility level, the National Museum of China Asian Attractions Expo in Beijing, Paul Noland, saw a huge jump up the rankings, reporting growth president and CEO of IAAPA, said the Chinese in attendance of 38.7 per cent and moving into third S market is the fastest growing in the world, with at place internationally. This is partly a result of the free least 59 theme parks under development, probably more. admissions policy and partly because the museum has The trade show – IAAPA’s first foray into mainland China benefited from significant investment. As part of this, the after years in Singapore, Hong Kong and Macau – was a focus of the collections has shifted from local to national huge step up size-wise on previous events, as suppliers history, with a number of popular international exhibitions gear up to tackle the commercial opportunities presented organised as China opens up to the world. by this massive market. In 2000, when rumours Further evidence of the first circulated about Disney’s momentum in the Chinese Puy du Fou – France’s world- intention to build in China, and wider Asian markets class historical reenactment the nation was largely closed comes from the new TEA/ theme park – will work with to the West, so it was an AECOM 2013 Theme Index audacious move by the Mouse. & Museum Index (see Chinese partners to build an It was a further nine years page 36), which shows attraction by the Great Wall before the formal announcement that attractions in Asia are came, showing the incubation booming in terms of both period required for a project of new facility development this nature, scale and scope. and attendance. This trend applies to everything from Disney’s move showed the world China was open for business theme parks to museums and waterparks. and was partly responsible for sparking the current wave of The gap in attendance figures between the top 20 North development. Shanghai Disneyland will open at the end of 2015. American theme parks and the top 20 Asian parks is All schemes in China are subject to state approval and as narrowing fast, falling from a difference of 22.9 million the government favours those promoting Chinese history and people in 2012 to 18.3 million in 2013. culture, they’re dominating proposed developments. Museum attendances in Asia grew by 27.8 per cent in This include plans by the Puy du Fou – France’s world-class 2013, mainly as a result of a new free-access museums historical reenactment theme park – which will work with policy which has been implemented in China. The change Chinese partners to build an attraction by the Great Wall. was rolled out to two-thirds of the nation’s museums With such exciting plans in the pipeline, the industry will be during 2013, and its impact shows how – by sheer force of riding the development wave in China for decades to come. numbers – growth in the Chinese market will enable this rapidly emerging nation to dominate in Asia. Liz Terry, editor, twitter: @elizterry Tel: +44 (0)1462 431385 leisuremedia.com @attractionsmag [email protected] AM 3 2014 ©cybertrek 2014 Read Attractions Management online attractionsmanagement.com/digital 7 IN THIS ISSUE ATTRACTIONS MANAGEMENT Q p24 Mark Fisher on Merlin and DreamWorks’ partnership to create six Shrek attractions: “They’re the same kinds of people – it’s a bit of a love-in” © BLOOMBERG VIA GETTY IMAGES Q p36 TEA/AECOM Theme Index 2013: attendance figures reveal a great year for the industry Q p50 Zuckerberg: new era for virtual reality? ISSUE 2 2014 30 Talking Point 46 Museums Whose Museum Is It Anyway? Virtual Visits 07 Editor’s letter Five experts debate how museums Europe’s biggest museum conference 12 Theme parks can tackle the controversial issue looks at how technology and the digital of balancing the needs of the visitor revolution can enhance the attraction. We 13 Visitor Attractions with their curatorial responsibilities report from the event in Newcastle, UK 15 Waterparks 16 Science Centres 36 Analysis TEA/AECOM 50 Technology Enduring Appeal Face Reality 18 Zoos & Aquariums Theme park attendance for 2013 As Facebook’s Mark Zuckerberg buys 20 Museums & Galleries reached an all-time high, and museums Oculus VR and its Rift device, we look at 22 Heritage worldwide performed well. AECOM’s how far VR has come, and ask whether economics experts crunch the numbers it has a place in the attractions industry 24 Teamworking The Art of Collaboration 42 Theme Parks 56 Profile Merlin’s Mark Fisher talks about working Oceans of Fun Sarah Maltby with Hollywood studio DreamWorks on Chimelong International Ocean Resort As Jorvik turns 30, director Sarah the upcoming Shrek-themed midways, is a big development on a small island. Maltby talks about keeping archaeology how to spot a winning IP and the Will its proximity to the gambling haven at the heart of what the Viking centre importance of creative collaboration of Macau be a help or a hindrance? does, and moving with the times 8 Read Attractions Management online attractionsmanagement.com/digital AM 3 2014 ©Cybertrek 2014 ATTRACTIONS MANAGEMENT ISSUE 3 2014 Q p66 San Diego Zoo Safari Park introduces an immersive experience with its new Tiger Trail Q p76 Belgium hosts science centre leaders Q p46 Minecraft features at MuseumNext Q p87 Cutting-edge architectural lighting installations: here, Tate Modern’s Turbine Hall 60 Storytelling 78 Gallery Design Digital magazine: Inside Story Play to the Gallery See Attractions Management online: Abu Dhabi’s Yas Waterworld draws on A global round-up of the best projects attractionsmanagement.com/digital the local culture to create a narrative and renovations from leading firms News and jobs: journey for its visitors. Atkins Global For the latest attractions jobs and industry tells us about an innovative approach 84 Audioguides & Apps news, visit www.attractionsmanagement.com or sign up for the weekly ezine Grand Tours www.attractionsmanagement.com/ezine 66 Interview The best in visitor guides Rick Schwartz Attractions-kit.net Find suppliers 24/7 using Attractions San Diego Zoo Global ambassador on the 87 Light & Sound Management’s dedicated search Tiger Trail and conservation initiatives Light Fantastic engine: www.attractions-kit.net Castles and Tate Modern’s Turbine Subscribe: 72 Show preview Hall transformed by light and sound Be a part of the bigger picture and Euro Attractions Show subscribe to Attractions Management. Looking forward to EAS in Amsterdam 90 Attractions-kit To sign up, call: +44 (0)1462 471915 Product Focus or visit www.leisuresubs.com 76 Conference Report The latest from the waterpark industry Web gallery: Science Centre World Summit 2014 For suppliers of products and Declarations signed, topics debated 92 Web gallery services in the worldwide attractions in our report from Technopolis A source of attractions services industry, turn to page 84 AM 3 2014 ©Cybertrek 2014 Read Attractions Management online attractionsmanagement.com/digital 9 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager Choose how you read Michael Emmerson +44 (0)1462 471932 Attractions Management... EDITORIAL TEAM Managing editor Alice Davis +44 (0)1462 471918 Editor Liz Terry PRINT DIGITAL PDF +44 (0)1462 431385 Attractions Management Read Attractions The magazine is also NEWSDESK is available in glossy Management free on available as a PDF Chris Dodd print on subscription. You Digital Turning Pages edition for readers +44 (0)1462 471902 can sign up any time at and enjoy extra links who want to read Jak Phillips leisuresubs.com and searchability offline or on tablet +44 (0)1462 471938 Tom Anstey +44 (0)1462 471922 OTHER RESOURCES FROM ATTRACTIONS MANAGEMENT ADVERTISING TEAM Publisher Julie Badrick Attractions Handbook attractionsmanagement.com +44 (0)1462 471919 The latest industry stats, trends Attractions Management’s website Advertising sales and analysis all in one place: The features daily attractions news and John Challinor Attractions Management Handbook is jobs, as well as access to digital +44 (0)1202 742968 a reference guide and global resource editions of Attractions Management Jan Williams for decisionmakers.
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