GOLF MARKET NATIONAL REPORT On Course Sales ‐ June 2020
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Confidential Information Not To Be Shared Golf Datatech National On Course Report Top Selling Golf Ball Models Unit Share / Avg. Price National On Course Golf Balls (per sleeve) Unit Share of Market By Brand
Titleist Pro V1 $12.54 Titleist Titleist Pro V1x $12.51 Callaway Callaway Supersoft $6.48 TaylorMade Callaway Chrome Soft $11.69 45.8% Pinnacle Titleist AVX $12.46 Bridgestone Pinnacle Rush $4.36 Titleist Velocity $8.05 Srixon TaylorMade TP5 $11.53 Wilson 15.2% TitleistTruFeel / DT TruSoft $6.68 L.L.C. Volvik 12.1% Titleist Tour Soft $9.10 17.9% 8.1% 13.9% 5.9% 5.2% 5.0% 4.8% 8.0% 4.4% 4.2% 4.0% 6.2% 5.7% 1.4% 0.4% Datatech, National On Course Top Selling Woods Top Selling Wood Models Units Share / Avg. Price Unit Share of Market By Brand Callaway Mavrik Driver $475.95 Golf TaylorMade SIM Driver $493.43 Callaway Callaway Mavrik Fairway $287.04By TaylorMade TaylorMade SIM Fairway $306.82 Ping Callaway Mavrik Hybrid $238.14 Titleist TaylorMade SIM Rescue $241.63 Tour Edge Cobra Ping G410 Driver $373.66 33.4% Parsons Xtreme Titleist TS Driver $383.97 29.7% Produced Cleveland 11.1% Ping G410 Hybrid $203.98 Wilson 9.7% Ping G410 Fairway $243.93 9.0% Mizuno 7.7% 7.2% 14.0% 6.0% 9.8% 3.9% 3.9% 2.6% 2.6% 3.2% 2.9% 2.0% 0.6% 0.5% 0.3%
Confidential Information Not To Be Shared Golf Datatech National On Course Report National On Course Irons Top Selling Iron Models Unit Share Avg Price Unit Share Of Market By Brand (8 iron sets) Callaway Callaway Mavrik $990.00 TaylorMade TaylorMade SIM Max/Max OS $961.60 Titleist TaylorMade P790 (2019) $1,397.84 Ping Titleist T300 $1,001.36 Parsons Xtreme Callaway Apex / Apex Pro 19 $1,422.48 Mizuno Ping G410 $902.32 Cobra 31.1% Titleist T200 $1,448.72 Tour Edge Mizuno JPX-919 Hot Metal $847.92 Wilson 20.7% Ping G710 $1,342.40 21.7% Cleveland Titleist T100 $1,484.32 15.7%L.L.C. 12.1% 10.1% 7.4% 7.2% 5.3% 5.3% 4.7% 3.3% 4.3% 2.7% 2.4% 1.2% 2.3% 2.2% 2.2% 1.5% Datatech, Top Selling Putter Models Unit Share / Avg Price National On Course Putters Unit Share Of Market By Brand Titleist Cameron Select $348.71 Golf Titleist Odyssey Stroke Lab $240.48 Odyssey TaylorMade Spider X $330.68 By TaylorMade Odyssey Triple Track $254.99 Ping Ping Sigma 2 $187.73 Cleveland Titleist Cameron Phantom X $391.91 27.8% Tour Edge TaylorMade TP Collection $206.03 25.2% Parsons Xtreme Ping Heppler $227.06 Wilson Produced 19.7% 21.5% Odyssey Stroke Lab Black $279.48 Seemore Ping Sigma G $151.12 15.1% Bettinardi
10.1% 10.0% 8.7% 4.9% 6.0% 4.6% 4.7% 3.9% 3.1% 2.7% 1.9% 1.2% 0.8% 0.2% 0.1%
Confidential Information Not To Be Shared Golf Datatech National On Course Report Top Selling Wedge Models Unit Share / Avg Price National On Course Wedges Unit Share Of Market By Brand Titleist Spin Milled SM8 $157.30 Titleist Callaway Jaws MD5 $151.88 Callaway Titleist Spin Milled SM7 $118.65 TaylorMade TaylorMade Milled Grind 2 $166.83 53.1% Cleveland Cleveland CBX 2 $135.83 Ping 39.8% Cleveland RTX-4 $102.35 Parsons Xtreme TaylorMade Milled Grind $134.12 Mizuno Ping Glide 3.0 $141.76 Tour Edge Ping Glide 2.0 $117.08 L.L.C.Wilson Callaway Mack Daddy 4 $132.29 Cobra 16.2% 18.8%
10.9% 11.3% 7.8% 9.6% 3.7% 3.5% 2.7% 2.7% 4.5% 0.9% 0.8% 1.3% Datatech, 0.4% 0.3% 0.3% 0.1% Top Selling Footwear Models Unit Share / Avg Price National On Course Footwear Unit Share Of Market By Brand FootJoy Flex XP (SL) (M) $99.85 Golf FootJoy Flex $80.59 FootJoy FootJoy Pro/SL (SL) $138.54 By Adidas Adidas CodeChaos/BOA (SL) (M) $133.22 Nike Puma FootJoy Superlites XP (SL) $84.81 ECCO FootJoy Womens Leisure (SL) $87.36 Skechers Puma Ignite NXT (SL) (M) $104.40 46.7% G/fore Nike RosheProduced G (SL) (M) $74.63 Under Armour Nike Jordan AGD (SL) (M) $132.29 New Balance adidas S2G (SL) (M) $92.24 Callaway 8.5%
5.5% 5.4% 18.1% 4.7% 4.1% 11.3% 3.0% 2.7% 2.7% 2.5% 2.4% 6.6% 6.4% 2.8% 2.7% 2.0% 1.3% 0.6%
Confidential Information Not To Be Shared Golf Datatech National On Course Report Top Selling Glove Models Unit Share / Avg Price National On Course Golf Gloves FootJoy WeatherSof $11.61 Unit Share Of Market By Brand FootJoy Sta-Sof $21.75 Titleist Perma Soft $17.18 FootJoy FootJoy ContourFLX $18.25 Titleist 56.6% Titleist Players $22.66 Callaway TaylorMadeTour Preferred/Flex/Vivid $21.33 TaylorMade Zero Friction Callaway Weather Spann $10.53 Wilson Callaway Tour Authentic $21.74 20.3% Cleveland TaylorMade Stratus/Stratus Tech $13.99 Mizuno 15.3% FootJoy StaCooler $12.99 13.8% 20.9% L.L.C.Ping 10.8% Bridgestone
6.8% 10.1% 4.1% 7.1% 3.1% 2.6% 2.6% 1.6% 0.9% 0.8% 0.8% 0.5% 0.5% 0.5% Datatech, Top Selling Golf Bag Models Unit Share / Avg Price National On Course Golf Bags Unit Share Of Market By Brand Titleist Stand/Carry $215.80 Golf Titleist Ping Stand/Carry $198.13 Ping TaylorMade Stand/Carry $181.62 By Sun Mountain Sun Mountain Stand/Carry $221.40 Callaway Callaway Stand/Carry $205.19 TaylorMade Ogio Sun Mountain Cart $214.31 Burton Titleist Cart $195.55 Mizuno 28.3% Callaway Cart $223.96 Datrek 24.0% Ping Cart $198.54Produced Team Effort TaylorMade Cart $198.98 19.2% 15.6% 14.3% 12.3% 11.4% 9.3% 8.6% 8.6% 5.7% 4.2% 3.6% 3.6% 2.0% 2.1% 0.9% 0.8% 0.6% 0.6%
Confidential Information Not To Be Shared Golf Datatech National On Course Report