GOLF MARKET NATIONAL REPORT On Course Sales ‐ November 2020
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Confidential Information Not To Be Shared Golf Datatech National On Course Report Top Selling Golf Ball Models Unit Share / Avg. Price National On Course Golf Balls (per sleeve) Unit Share of Market By Brand
Titleist Pro V1 $12.91 Titleist Titleist Pro V1x $12.66 Callaway Callaway Chrome Soft $11.95 TaylorMade Callaway Supersoft $6.56 46.2% Pinnacle Titleist AVX $12.82 Bridgestone TitleistTruFeel / DT TruSoft $6.98 Titleist Velocity $8.53 Srixon 14.9% Pinnacle Rush $4.11 Wilson 11.1% TaylorMade TP5 $11.95 Volvik
Titleist Tour Soft $9.63 17.2% 7.0% 6.8% 12.2% 5.1% 5.0% 5.0% 4.7% 3.7% 8.0% 3.2% 7.0% 5.7% 2.5% 0.3%
National On Course Top Selling Woods Top Selling Wood Models Units Share / Avg. Price Unit Share of Market By Brand TaylorMade SIM Driver $468.03 TaylorMade SIM Fairway $295.70 Callaway Callaway Mavrik Driver $445.89 TaylorMade Callaway Mavrik Fairway $272.35 Titleist Titleist TSi Driver $550.03 Ping Callaway Mavrik Hybrid $238.51 Cobra TaylorMade SIM Rescue $227.82 32.1% Parsons Xtreme Titleist TSi Fairway $303.19 28.1% Cleveland Titleist TS Hybrid $239.01 Wilson 9.0% 8.9% Titleist TS Driver $356.35 8.4% Tour Edge 8.0% 17.8% Mizuno 6.4% 6.1% 5.5% 8.8% 3.1% 2.9% 2.5% 3.3% 1.0% 0.7% 0.7% 0.5% 0.5%
Confidential Information Not To Be Shared Golf Datatech National On Course Report Top Selling Iron Models Unit Share Avg Price National On Course Irons (8 iron sets) Unit Share Of Market By Brand TaylorMade Callaway Mavrik $990.00 Callaway TaylorMade SIM Max/Max OS $978.40 Titleist TaylorMade P790 (2019) $1,446.24 Ping Titleist T300 $1,042.72 Mizuno Ping G410 $919.44 Parsons Xtreme Titleist T200 $1,474.56 Cobra Callaway Apex / Apex Pro 19 $1,439.60 26.1% 25.9% Cleveland Mizuno JPX921 Hot Metal/Pro $1,046.96 Tour Edge Titleist T100 $1,426.64 18.5% 15.7% Wilson 12.6% Callaway Big Bertha B21 $1,124.08 10.7% 6.5% 7.7% 6.0% 5.5% 4.5% 4.3% 3.9% 3.5% 2.6% 3.5% 2.6% 1.3% 0.6% 0.3%
Top Selling Putter Models Unit Share / Avg Price National On Course Putters Unit Share Of Market By Brand Titleist Cameron Select $346.78 TaylorMade Spider X $311.90 Titleist Odyssey Stroke Lab $226.63 Odyssey TaylorMade Odyssey Triple Track $237.55 Ping Titleist Cameron Phantom X $393.58 Cleveland TaylorMade TP Collection $212.63 Bettinardi Ping Heppler $229.98 30.8% Tour Edge TaylorMade Spider $236.93 22.7% Parsons Xtreme 22.2% Ping Sigma 2 $187.77 22.1% Wilson Odyssey Stroke Lab Black $289.89
9.8% 10.3% 8.5% 7.8% 5.0% 5.6% 5.5% 4.6% 3.2% 2.3% 2.1% 0.7% 0.7% 0.6% 0.6%
Confidential Information Not To Be Shared Golf Datatech National On Course Report Top Selling Wedge Models Unit Share / Avg Price National On Course Wedges Unit Share Of Market By Brand Titleist Spin Milled SM8 $156.10 Titleist Callaway Jaws MD5 $155.52 Callaway TaylorMade Milled Grind 2 $154.24 Cleveland Titleist Spin Milled SM7 $126.91 52.6% TaylorMade Cleveland RTX Zipcore $139.51 Ping 42.6% Cleveland CBX 2 $127.18 Mizuno Ping Glide 3.0 $148.13 Parsons Xtreme Callaway Mack Daddy CB $121.99 Cobra Ping Glide 2.0 $106.26 Wilson TaylorMade Milled Grind $111.87 Tour Edge 15.9% 11.6% 9.0% 8.9% 12.4% 11.2% 5.0% 3.5% 2.8% 4.8% 2.1% 1.4% 1.3% 1.2% 0.7% 0.4% 0.2% 0.1%
Top Selling Footwear Models Unit Share / Avg Price National On Course Footwear Unit Share Of Market By Brand FootJoy Flex XP (SL) (M) $93.49 FootJoy Pro/SL (SL) $139.54 FootJoy FootJoy Flex $77.90 Adidas FootJoy Superlites XP (SL) $86.56 Nike Adidas CodeChaos/BOA (SL) (M) $126.96 G/fore FootJoy Womens Leisure (SL) $79.28 Puma FootJoy Contour Casual (2019) (SL) (M) $104.10 ECCO FootJoy Womens FJ Flex (SL) (W) $81.06 49.2% Skechers Nike Roshe G (SL) (M) $71.59 Under Armour Puma Ignite NXT (SL) (M) $99.82 New Balance 7.7% Callaway 6.1% 6.1%
3.3% 15.3% 2.5% 2.1% 2.1% 2.1% 2.0% 2.0% 10.3% 7.5% 5.3% 4.2% 2.4% 2.0% 0.9% 0.6%
Confidential Information Not To Be Shared Golf Datatech National On Course Report Top Selling Glove Models Unit Share / Avg Price National On Course Golf Gloves FootJoy WeatherSof $11.26 Unit Share Of Market By Brand FootJoy Sta-Sof $21.59 Titleist Perma Soft $17.15 FootJoy FootJoy ContourFLX $18.45 Titleist 57.7% Titleist Players $23.33 Callaway TaylorMadeTour Preferred/Flex/Vivid $22.16 TaylorMade Callaway Weather Spann $11.14 Mizuno TaylorMade Stratus/Stratus Tech $13.22 G/fore 18.0% Callaway Tour Authentic $21.44 Zero Friction 13.7% FootJoy Stacooler $12.82 Cleveland 12.7% Wilson 11.6% 19.8% Bridgestone 6.8% 10.4% 3.9% 3.9% 6.7% 2.5% 2.0% 1.3% 1.0% 0.8% 0.8% 0.7% 0.6% 0.5%
Top Selling Golf Bag Models Unit Share / Avg Price National On Course Golf Bags Unit Share Of Market By Brand Titleist Stand/Carry $219.23 Titleist Ping Stand/Carry $202.54 Sun Mountain Sun Mountain Stand/Carry $208.49 Ping Sun Mountain Cart $198.31 TaylorMade TaylorMade Stand/Carry $183.74 Callaway Titleist Cart $202.77 Ogio Callaway Stand/Carry $187.42 Burton
Callaway Cart $203.27 31.5% Mizuno Ping Cart $212.38 Wilson 25.8% TaylorMade Cart $198.34 Datrek 18.1% 14.5% 11.0% 9.6% 8.5% 9.3% 9.3% 6.3% 5.6% 5.0% 4.3% 3.5% 3.0% 2.6% 0.8% 0.8% 0.7% 0.7%
Confidential Information Not To Be Shared Golf Datatech National On Course Report