Lavo.tv AS Innsendt dato: 24.10.2018 08:45 UtstederID: LAVO-ME MeldingsID: 461848 Instrument: LAVO-ME - Marked: MERK Kategori: INNSIDEINFORMASJON Informasjonspliktig: Ja Lagringspliktig: Nei Vedlegg: Tittel: Telia-owned C More chooses LAVO (Oslo, 23 October 2018) LAVO.TV (Merkur Markets: LAVO-ME) has signed an agreement with Swedish C More for direct video highlights for the following Swedish football and ice hockey professional leagues - Allsvenskan, Svenska Hockeyligan (SHL) and Hockey Allsvenskan.

This agreement positions LAVO.AS towards bigger markets and fulfills the company´s long term strategy.

C More is owned by Telia Sweden, also part of Bonnier Broadcasting (C More, TV4 and MTV3 in Finland). In Sweden alone, Telia has 6,1 million mobile subscribers.

LAVO.TV's founder, Tom Roger Sokki says: - Football and ice hockey for the Swedes are similar to ski sports for Norwegians. The interest is enormous, and LAVO.TV will offer direct highlights to Swedish mobile subscribers. It is an unique business opportunity for our growth strategy.

Short, instant video snippets are key to LAVO´s technology and business model. With this agreement, LAVO.TV follows the company´s strategy to offer content from the most popular sports to mobile users in the Nordics and international markets. The target group is consuming media content "on the go", and it is important to provide content to mobile and tablets in top class formats.

- Sports content is relevant for all target groups, something we see in the market for TV-rights in all countries. We strategically move in the attractive, Nordic market, both in the general sport interests and the growing market of sports. The market and consumers demands instant snippets when it happens, regardless of where consumers are, LAVO.TV's CEO, Bernhard Steen, says.

- New ways of consuming video and a major shift in user behavior make it even more important to distribute content in new and customized way. With LAVO's technology platform, we create new and top class viewing experiences, says Johan Cederqvist, Channel Manager Sportskanaler at C More.

LAVO.TV has established a base in Stockholm in connection with the agreement. The LAVO-Stockholm unit is responsible for marketing the LAVO-app in Sweden, and also securing additional, new attractive content in the Swedish sports rights market.

For additional information, contact: LAVO.TV:

Tom Roger Sokki, Founder Tel: +47 971 68 426 E-mail: [email protected]

Bernhard Steen, CEO Tel: +47 920 54 258 Email: [email protected]

About Lavo:

LAVO.TV was launched in 2017 as a mobile service based on existing TV-concepts, to offer direct video highlights and extra content for tv programs. As sports became more relevant and focus of strategy for many TV companies, LAVO.TV specialized in this service where all mobile users can find highlights both live and edited TV sports snippets. The company has established itself as the leading technology partner in the TV market and delivers finished services through the app, LAVO.TV. The company is developing the possibilities for more effective transactions between users,

1 Utskriftsdato 28.9.2021 advertisers and content owners with block chain technology and digital currency.

About C More:

C More Entertainment is the leading premium Pay-TV provider in the Nordic region. The company offers a premium Pay-TV offer under the brand C More. C More's bundle of channels offers a great veriety of exclusive TV premieres of movies from top Hollywood studios as well as others, award-winning series. C More offers exclusive transmissions from the biggest international and national sports leagues, particularly football, ice hockey and tennis.

2 Utskriftsdato 28.9.2021