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Mexican Comfort

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Mexican Comfort TRENDING WIXON INNOVATES FAMILIAR FAVORITES MEXICAN COMFORT There is a revolution happening in American comfort food. US consumers are shifting their go-to favorites TRENDING COMFORT from macaroni and cheese and potatoes to tacos and nachos. • Birria • Elote • Molé • Tres Leches • Mangonada • Tajín Much of this change is being driven by the more adventurous younger consumer, but there are also • Carnitas • Pozole • Chorizo larger macro trends at play. Overwhelmingly, consumers prefer Mexican cuisine at home or when ordering from a restaurant. This contributes to Mexican cuisine being the While Mexican flavors may be considered “mainstream”, number one cuisine type consumed by Americans. there exists an abundance of flavor inspiration with regional variance and flavor fusion. Consumers will Mexican flavors contain a host of qualities that appeal continue to turn to comfort flavors post-pandemic, to the modern consumer. Spicy flavors, sweet heat, lending opportunity to innovate around familiar and savory indulgence are trends that contribute to the cuisine types. successful adoption of Mexican cuisine in America. Recent viral trends like “birria” have also introduced new regional Mexican flavors to the US. ABOUT WIXON INNOVATES Research-driven trend identification unites imagination and science in Wixon innovation. Our constant state of creation leads to value-driven custom taste solutions for food and beverage. For more information on the latest flavor trends influencing today’s food culture, visit www.wixon.com. 1390 East Bolivar Avenue | St. Francis, WI 53235 | 800.841.5304 | [email protected] | wixon.com CULINARY INSPIRATIONS Salted Caramel Tres Leches Vegan Guerrero-Style Pozole Guajillo Lime Carnitas Popcorn Instant Soup* Pork Jerky Indulge your sweet and savory tooth with this Guerrero-style refers to the flavors of Mexico’s An umami-filled preparation and trending twist indulgent blend of salted caramel and tres Guerrero state. The base is typically made on this popular taco filling. Guajillo lends slight leches. Tres leches translates to “three milks”, with ground pepitas and can be made green heat and a trendy twist to chili lime. Wix-FreshTM providing a creamy flavor base paired with with the addition of tomatillos. This vegan Max and RSS provide the jerky base with sweet and savory salted caramel. Wixon’s Mag- instant soup mix contains a 25% sodium enhanced shelf-life properties and 25% reduced nifiqueTM SweetLift boosts the perception of reduction with Mag-nifiqueTM RSS technology. sodium in final product. sweetness of the blend. This allows for maximum sodium reduction Wixon Flavor System RCK.088763\04 with no potassium chloride off-notes. Wixon Flavor System RLE.089118\01 • Wixon Savory Flavor • Wixon Caramel Flavor Wixon Flavor System TRB.088274\03 • Wix-FreshTM Max • Mag-nifiqueTM SweetLift • Mag-nifiqueTM RSS • Wix-FreshTM RSS Za’atar Elote Manchamanteles Mole Birria Type Seasoning + Half-Popped Popcorn Plantain Chips Roasted Pepitas Elote is the popular Mexican street food that Translating to “tablecloth stainer”, Birria tacos are one of the hottest social tops roasted corn with cheese and spices. manchamanteles is an Oaxacan mole that offers media food trends from 2020. The We’ve taken that spicy dairy flavor and a sweet fruit profile combined with savory and savory tacos are traditionally dipped in a combined it with a savory spice blend from smoky spices. Exploring mole types introduces consomme, providing ultimate comfort the Middle East. Za’atar is the trendy blend of consumers to regional variance and new flavor and indulgence. Wixon’s flavor system thyme, oregano, sesame and sumac that pairs types. is modeled after the Tijuana-style “birria well with the craveable elote flavor. de res” and provides a rich, umami flavor Wixon Flavor System SMS.089052\05 profile to any application. Wixon Flavor System KAC.088213\01 • Wixon Pineapple Flavor • Mag-nifiqueTM Umami Wixon Flavor System ABC.089233\03 Creamy Habanero Manchego Mango Tajín Type Smoky Mezcal Type Type Instant Sauce* Diced Pineapple Dry Rub Habanero is one of the fastest growing Tajin is a very popular chili seasoning found Made from the agave plant, mezcal is tequila’s pepper types on menu in North America. adorning frozen treats and fruit in Mexico. smoky sister. The earthen distillation process We’ve paired this popular pepper with the Our twist on this popular flavor brings the is what gives mezcal its telltale smoke notes. mild, nutty flavor of manchego cheese for a addition of fruity mango to capitalize on We’ve added spicy and savory depth of balanced, crave-worthy sauce. the sweet heat flavor trend consumers are flavor with this dry rub which contains a seeking. smoky tequila flavor with a chili and spice Wixon Flavor System TRB.088275\02 background. • Wixon Manchego Type Flavor Wixon Flavor System ABC.089228\03 • Mag-nifiqueTM Umami • Wixon Mango Flavor Wixon Flavor System SMS.089052\01 1390 East Bolivar Avenue | St. Francis, WI 53235 | 800.841.5304 | [email protected] | wixon.com.
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