Demographics and Consumer Behaviour of Visitors to the Wegry/Drive out Bull Run Motorsport Event
DEMOGRAPHICS AND CONSUMER BEHAVIOUR OF VISITORS TO THE WEGRY/DRIVE OUT BULL RUN MOTORSPORT EVENT by MAVIS CHAMBOKO Dissertation submitted in fulfilment of the requirement for the degree MAGISTER OF MANAGEMENT SCIENCES IN TOURISM AND HOSPITALITY MANAGEMENT in the Department of Tourism and Event Management Faculty of Management Sciences at the Central University of Technology, Free State Supervisor: Dr JL Hattingh (Doctor of Business Administration) Co-supervisors: Dr W Fourie (PhD Education) Prof D Kokt (DTech Human Resource Management) Bloemfontein September 2018 i © Central University of Technology, Free State DECLARATION OF INDEPENDENT WORK I, Mavis Chamboko, ID number and student number do hereby declare that this research project submitted to the Central University of Technology, Free State, for the degree MAGISTER OF MANAGEMENT SCIENCES IN TOURISM AND HOSPITALITY MANAGEMENT, is my own independent work and complies with the Code of Academic Integrity, as well as with other relevant policies, procedures, rules and regulations of the Central University of Technology, Free State; and has not been submitted before to any institution by myself or any other person in fulfilment (or partial fulfilment) of the requirements for the attainment of any qualification. SIGNATURE OF STUDENT DATE ii © Central University of Technology, Free State SUMMARY The event tourism industry has a positive economic impact on countries and local communities alike. This is especially pertinent for developing countries such as South Africa where events and event tourism can be essential drivers for economic growth and development. Events have the potential to attract large numbers of attendees to host cities and local areas. As participant-based extreme sports events, such as motorsports, are becoming increasingly popular, competitive and dynamic, it is essential for event organisers to understand the demographics and consumer behaviour of visitors to such events.
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