Impact of Innovation on Consumer's Brand Perception
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Scientific Journal of Business & Innovation
Volume 1 Issue 1 · January–June 2021 Scientific Journal of Business & Innovation ISSN 2749-6899 iii Table of Contents Editor-in-Chief iv Editorial Prof. Dr. Kyriakos Kouveliotis v Journal Information vi About BSBI Associate Editors 01 Commercial Importanceof a Freshwater Dr. Elham Shirvani Prawn, Macrobrachium Lamarrei: Dr. Maryam Mansuri a Case Study in Its Food Security Aspects 05 Sentiment Analysis of YouTube Video Honorary Senior Advisory Editor Comments Using Big Data: Prof. Dr. Emidia Vagnoni, Helping a Video Go Viral University of Ferrara Italy 09 Embodied Cognition and Subject Roles in the History of Philosophy Editorial Board 13 Relationship Between Investments Prof. Dr. Kyriakos Kouveliotis in Intellectual Capital and Financial Dr. Anastasios Fountis Performance: Evidence from Serbian Hotel Dr. Elham Shirvani Industry 2013–2017 Dr. Maryam Mansuri 21 Direction in Global Market Coping Dr. Anastasia Alevriadou Strategies: Virgin Airlines Case Study Dr. Milos Petkovic 31 A Case Study on Successful Implementation Dr. (MD) Ahmed ElBarawi of Ethics and Responsible Business Dr. Moumita Mukherjee Policies at a Corporate Level Dr. Desislava Valerieva Dimitrova 35 The Status of Sustainable Health Dr. Vivek Arunachalam Governance and Future Role of Eco-Tourism Dr. Christos Lemonakis Model for Eradicating Ex-Ante Child Health Dr. Marios Menexiadis Poverty in Riverine West Bengal, India Dr. Chaditsa Poulatova 43 Will Dexit Follow the Brexit and the Ms. Mina Shokri Consequences of the German Economy Ms. Katherine Boxall and European Union Mr. Anuj Batta 47 PR Watches — Innovative Solution Ms. Zoi Kerou in Alzheimer’s Care Mr. Konstantinos Skamagkas 51 Digital Marketing Campaign for Adidas Ms. Kathrin Bremer to Increase Customer Lifetime Value Ms. -
Der Siegeszug Der Drei Streifen Herzinfarkt Erlag, Bekam Sohn Horst Dassler Die Geschäfte ADIDAS Ist Kult, Da Nicht Nur Sportler Auf Die „Drei Streifen“ Übertragen
REPORTAGE REPORTAGE Der Siegeszug der drei Streifen Herzinfarkt erlag, bekam Sohn Horst Dassler die Geschäfte ADIDAS ist Kult, da nicht nur Sportler auf die „drei Streifen“ übertragen. Tragischerweise verstarb auch er schon vier Jah- schwören: So trat Madonna schon in Adidas-Stiefeln auf oder ADIDAS ist einer der größten Sportartikelhersteller der Welt re später, im Alter von nur 51 Jahren. Seine vier Schwestern auch der verstorbene Queen-Bandleader Freddie Mercury, sahen sich mit der Führung der Firma überfordert und über- der bei zahlreichen seiner Konzerte ADIDAS-Wrestlingschu- gaben dessen operative Leitung an ein Management – mit he mit den drei Streifen trug. ADIDAS ist jeden (sportlichen) ADIDAS feiert das 70. Jahr seines Bestehens und hat sich Beide firmieren noch immer in Herzogenaurach, unter dem zweifelhaften Erfolg einer andauernden Absatzkrise. Zeitgeist mitgegangen, hat ihn über weite Strecken sogar selbst ein großartiges Geburtstagsgeschenk gemacht: Die anderem auch als Beispiel dafür wie erfolgreich Konkurrenz Nicht zuletzt vor dem Hintergrund des Erfolgs der Puma-Ar- geprägt und dass dies in Zukunft auch so bleiben wird, daran „Arena“, die neue Konzernzentrale, auf 67 schräg stehenden sein kann. Übrigens begann die ADIDAS-Produktion mit ei- tikel und denen von Nike und Reebok, die unaufhaltsam auf besteht kein Zweifel. Zukünftig nämlich sollen ADIDAS-Pro- Stelzen das größte Gebäude auf dem Unternehmenscampus nem Fußballschuh, der bei der erfolgreichen Fußballwelt- den europäischen Markt drängten. Das Jahr 1989 endete für dukte nachhaltig hergestellt werden: Ein zu 100 Prozent in Herzogenaurach, von ADIDAS selbst „World of Sports“ ge- meisterschaft bereits Kult war, als „Rennschuhe mit auswech- ADIDAS mit einem Verlust im zweistelligen Millionenbereich. -
Posicionamiento De La Marca Deportiva Adidas Comparada Con Nike, Reef, Billabong Y Rip Curl En La Zona Norte Del Perú - 2013
UNIVERSIDAD CATÓLICA SANTO TORIBIO DE MOGROVEJO POSICIONAMIENTO DE LA MARCA DEPORTIVA ADIDAS COMPARADA CON NIKE, REEF, BILLABONG Y RIP CURL EN LA ZONA NORTE DEL PERÚ - 2013 TESIS PARA OPTAR EL TÍTULO DE: LICENCIADO EN ADMINISTRACIÓN DE EMPRESAS AUTOR: Bach. GIORGIO ANDRÉ RIOS BURGA Chiclayo, 7 de Marzo del 2014 2 POSICIONAMIENTO DE LA MARCA DEPORTIVA ADIDAS COMPARADA CON NIKE, REEF, BILLABONG Y RIP CURL EN LA ZONA NORTE DEL PERÚ - 2013 POR: Bach. GIORGIO ANDRÉ RIOS BURGA Presentada a la Facultad de Ciencias Empresariales de la Universidad Católica Santo Toribio de Mogrovejo, para optar el Título de: LICENCIADO EN ADMINISTRACIÓN DE EMPRESAS APROBADO POR: _____________________________ Mgtr. Luis Angulo Bustíos PRESIDENTE DE JURADO _____________________________ Lic. Martha Portaro Inchaústegui SECRETARIA DE JURADO _____________________________ Mgtr. Eduardo Amorós Rodriguez VOCAL/ASESOR DE JURADO CHICLAYO, 2014 3 DEDICATORIA A Dios por la maravillosa vida que me ha dado. A mí Madre por su sabiduría. A mi Padre por ser cómplice de mi carácter. A mis Hermanos por ser incondicionales. A mis Abuelos por cuidarme en todos mis sueños. 4 AGRADECIMIENTO A mi asesor Eduardo Amorós y a los profesores Freddy Álvarez y Carlos Vargas por su colaboración y brindarme sus conocimientos para esta investigación. 5 RESUMEN La presente investigación tiene como objetivo determinar el posicionamiento de la marca deportiva Adidas comparada con las marcas que se encuentran en el mercado de la zona norte del Perú, refiriéndose a Nike, Reef, Billabong y Rip Curl. Además se define el perfil del consumidor actual y potencial de productos deportivos en las ciudades de Piura, Chiclayo y Trujillo, para posteriormente desarrollar una propuesta estratégica. -
Playground Le Design Des Sneakers
Playground Le design des sneakers Du 20 juin 2020 au 10 janvier 2021 Document pédagogique d'accompagnement Baskets, tennis, trainers ou sneakers, peu importent leurs noms, elles ont marqué notre façon de vivre et de nous habiller depuis le début du XXe siècle. Portées par des millions de personnes à travers le monde, les sneakers sont devenues, en quelques décennies, un objet de consommation de masse qui transcende le genre, l’âge et les milieux socio-culturels. Comment une simple chaussure de sport s’est- elle imposée comme un véritable accessoire de mode, voire une œuvre d’art ? Avec plus de 600 paires, films, documents d’archives, photos et témoignages, l’exposition présente toutes les facettes de cet objet iconique, de son succès auprès des breakdancers new- yorkais aux recherches technologiques de pointe qu’il suscite. À travers une sélection d’une cinquantaine de modèles emblématiques de 1900 à aujourd’hui, les visiteurs découvrent les marqueurs forts de ce qui constitue une histoire des sneakers. Portés par des stars du sport, témoignant d’innovations techniques révolutionnaires, promotionnés par des rappeurs, des skateurs de renom ou conçus par de grands couturiers, designers ou artistes iconiques, les modèles sélectionnés ont tous une © Julia Andréone histoire à raconter. Ils sont les reflets d’un moment, d’une époque ou d’un phénomène de société. L’exposition propose ensuite de découvrir l’évolution de cette ascension. Longtemps réservées aux activités sportives, les sneakers vont dépasser progressivement ce domaine pour jouer un rôle essentiel dans la culture urbaine et la mode. Le transfert du sport à la rue est intimement lié à l’émergence des contre-cultures aux États-Unis et en Europe dès les années 1970. -
Marcas E Arte Urbana Apropriação De Street Art Em Estratégias De Marketing
MARCAS E ARTE URBANA APROPRIAÇÃO DE STREET ART EM ESTRATÉGIAS DE MARKETING Ângela Mota Projecto de Mestrado em Gestão de Mercados de Arte Orientador(a): Prof. Doutor Eduardo Correia, Prof. Auxiliar, ISCTE Business School, Departamento de Ciências de Gestão Co-orientador(a): Dr. Lígia Ferro, Investigadora CIES-ISCTE-IUL Outubro 2009 Marcas e Arte Urbana: Apropriação de Street Art em Estratégias de Marketing Agradecimentos Gostava de agradecer a todos os que contribuiram, directa ou indirectamente, para a concretização deste projecto. Quero agradecer aos meus orientadores, Dr. Eduardo Correia e Dra. Lígia Ferro, por todo o apoio, partilha de conhecimentos e orientação durante todo o processo de trabalho. De igual modo, agradeço às agências de publicidade Leo Burnett, McCann Erickson, DDB Lisboa, Next Portugal e Tempo OMD e aos entrevistados Inês Almeida, Fernando Garcia, Rodrigo Almeida, Miguel Nóbrega e Cristina Marques, pela disponibilidade e atenção dispendida com este trabalho. Foram todos muito amáveis e atenciosos. A todos os inquiridos do estudo de mercado, o meu muito obrigado, sem vocês este projecto estaria incompleto. Acima de tudo, quero agradecer ao Filipe, pela ajuda, apoio, sinceridade e paciência. Sem ti, esta tese não existiria! À minha família e amigos, obrigado por tudo, destacando com carinho a minha mãe e irmã, assim como a Sónia e a Diana, que me ajudaram a ultrapassar os obstáculos e a sorrir perante as dificuldades. Às minhas colegas de curso, Alexandra Serôdio, Laia Cuxart e Inês Freitas, quero agradecer toda a ajuda e incentivo. Para todos os que estiveram lá para mim, muito obrigado! Yara e Rafael, este trabalho é para vocês. -
From Wikipedia, the Free Encyclopedia Audi Type Private Company
Audi From Wikipedia, the free encyclopedia Audi Private company Type (FWB Xetra: NSU) Industry Automotive industry Zwickau, Germany (16 July Founded 1909)[1] Founder(s) August Horch Headquarters Ingolstadt, Germany Production locations: Germany: Ingolstadt & Neckarsulm Number of Hungary: Győr locations Belgium: Brussels China: Changchun India: Aurangabad Brazil: Curitiba Area served Worldwide Rupert Stadler Key people Chairman of the Board of Management, Wolfgang Egger Head of Design Products Automobiles, Engines Production 1,143,902 units (2010) output (only Audi brand) €35.441 billion (2010) Revenue (US$52.57 billion USD) (including subsidiaries) €1.850 billion (2009) Profit (US$2.74 billion USD) €16.832 billion (2009) Total assets (US$25 billion USD) €3.451 billion (2009) Total equity (US$5.12 billion USD) Employees 46,372 (2009)[2] Parent Volkswagen Group Audi do Brasil e Cia (Curitiba, Brazil) Audi Hungaria Motor Kft. (Györ, Hungary) Audi Senna Ltda. (Brazil) Automobili Lamborghini Subsidiaries Holding S.p.A (Sant'Agata Bolognese, Italy) Autogerma S.p.A. (Verona, Italy) quattro GmbH (Neckarsulm, Germany) Website audi.com Audi AG (Xetra: NSU) is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand (German pronunciation: [ˈaʊdi]), positioned as the premium brand within the Volkswagen Group.[3] The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%)[4] subsidiary of Volkswagen AG since 1966, following a phased purchase of its predecessor, Auto Union, from its former owner, Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series. -
Jennifer Humala COMD1112 OL09 Logo History: Adidas Adidas Is Known Worldwide As One of the Leading Sportswear Company That Cater
Jennifer Humala COMD1112 OL09 Logo History: Adidas Adidas is known worldwide as one of the leading sportswear company that caters to clients ranging from famous olympic athletes to the average trainee. The company first started out as a little-known shoe factory named “Dassler Brothers Shoe Company” by brothers Adolf and Rudolf Dassier. However, a family feud split them apart, with Adolf taking full control of the business and changing its name, in 1949, to “Adidas”: the formation from his nickname Adi and the first three let- ters of his last name. After being able to trademark the three stripes and the brand name, Adolf has been able to expand Adidas into the success that it is now. Before the feud, the two brothers released cleats that showed two stripes on the side of each cleat. This was for the mere purpose of the shoe’s bend and tightness. After the split, Adolf added an additional stripe to the two existing stripes. He realized that another company, “Karhu Sports,” had trademarked the three stripe logo. So, Adolf Dassler bought over the company to be able to have the rights over the logo. Once acquired, Adolf started using the three stripes on his footwear and his logos. During the 1920s, Adolf had famous olympic athletes such as Georg Lammers and Lina Radke wear his shoes which was a successful marketing technique becuase they both ended Original logo created in 1949. up winning medals. They were both sporting track and field shoes for the Photo by logaster.com 100m and 800m race. -
Change and Change Management in Adidas AG Thibault Parmentier, Emmanuelle Reynaud
Strategic case: Change and change management in adidas AG Thibault Parmentier, Emmanuelle Reynaud To cite this version: Thibault Parmentier, Emmanuelle Reynaud. Strategic case: Change and change management in adidas AG. 2018. hal-02073700 HAL Id: hal-02073700 https://hal-amu.archives-ouvertes.fr/hal-02073700 Submitted on 20 Mar 2019 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. Strategic case: Change and change management in adidas AG CCMP 2018 – O0006(GB) Authors: Thibault PARMENTIER, Emmanuelle REYNAUD Institution: IAE Aix Marseille Contents I. adidas history 1924–2017 from a change perspective .................................. 3 II. Smartsheet—an example of change and change management in adidas ....... 5 III. Questions ..................................................................................................... 8 IV. Lexicon ......................................................................................................... 8 V. Appendix ..................................................................................................... -
FAMILY BUSINESS Family Wars Classic Conflicts in the Family
i “One of the most interesting and unusual books on family businesses I have ever read… profound, rich and reflective." Konstantin von Unger, fifth generation family member and member of the Supervisory Board of the Henkel Group “Lessons of failure can be as instructive as lessons of success. Devoted business-owning families study both. Two long-committed students of family business have collaborated on this interesting and valuable book." John L Ward, Principal, The Family Business Consulting Group, Intl and Clinical Professor of Family Enterprises, Kellogg School of Management “Where would insurance, engineering and aviation be without the through examination of disasters? Where would medicine be without the postmortem analysis of pathology? Grant Gordon and Nigel Nicholson have made a tremendous contribution to our understanding of family dysfunction and conflict. Family Wars is conceptually thorough with many real-world case examples from which the authors draw important practical lessons. The book is essential reading for anyone interested in both the discontinuity and continuity of family enterprise.” Ivan Lansberg, Ph.D., Senior Partner, Lansberg, Gersick & Associates “Family Wars is not just a collection of juicy inside stories about conflicts in famous business families. It's an analytical look into the emotions which drive family firms through the lens of a trained profes- sional and experienced educator. Every reader of this remarkable book will be able to recognize themselves in it. Prepare to be surprised.” Dr Gita Piramal, Chairman of BP Ergo and managing editor of The Smart Manager “Build up, inherit and destroy has been said to be the classic lifecycle of family business. -
Adolf Adi Dassler | Adidas Football
Adolf Adi Dassler • Born 3rd November 1900 – 6th September 1978. • Trained as a cobbler he created sporting shoes in his mother’s laundrette after returning from WW1. • His father, after noticing both his and his brother craft, supported him in creating his own company, he went on to create it and in 1924 his older brother Ruldolf joined him to create ‘Gebruder Dassler Schuhfabrik’ (Dassler Brothers Shoe Factory). • He marketed his products very well, equipping many athletes in the 1928 Olympics in Amsterdam. • Later on in life in the 1936 Berlin he gave Olympic legend Jessie Owens shoes for him to wear in which he won 4 gold medals Adolf Adi Dassler, 1954 [http://www.verminososporfutebol.com.br/dica- With the rise of politics at the time Adolf Hitler cultural/vej-registros-raros-do-futebol- became into power and both Adolf and Rudolf mundial/attachment/fui%C2%AC%C2%82ball-adolf- became part of the Nazi Party. While Rudolf dassler-dreht-stollen-am-schuh-ein/] was more of an extremist in belief of the party and got drafted and then later on captured, Adolf stayed home and produced boots. The war showed the differences both brothers and their families and while Rudolf was captured by American troops for a murder which was informed by his own brother Adolf. This later on parted the brother later on as in 1948 Rudolf went across town to found the brand Puma and Adolf stayed and renamed his company Adidas, a play on words from his nickname Adolf Adi Dassler. In1973 Adolf’s son Horst Dassler founded a swimwear brand called Arena. -
Family Wars Is Conceptually Thorough with Many Real-World Case Examples from Which the Authors Draw Important Practical Lessons
i “One of the most interesting and unusual books on family businesses I have ever read… profound, rich and reflective." Konstantin von Unger, fifth generation family member and member of the Supervisory Board of the Henkel Group “Lessons of failure can be as instructive as lessons of success. Devoted business-owning families study both. Two long-committed students of family business have collaborated on this interesting and valuable book." John L Ward, Principal, The Family Business Consulting Group, Intl and Clinical Professor of Family Enterprises, Kellogg School of Management “Where would insurance, engineering and aviation be without the through examination of disasters? Where would medicine be without the postmortem analysis of pathology? Grant Gordon and Nigel Nicholson have made a tremendous contribution to our understanding of family dysfunction and conflict. Family Wars is conceptually thorough with many real-world case examples from which the authors draw important practical lessons. The book is essential reading for anyone interested in both the discontinuity and continuity of family enterprise.” Ivan Lansberg, Ph.D., Senior Partner, Lansberg, Gersick & Associates “Family Wars is not just a collection of juicy inside stories about conflicts in famous business families. It's an analytical look into the emotions which drive family firms through the lens of a trained profes- sional and experienced educator. Every reader of this remarkable book will be able to recognize themselves in it. Prepare to be surprised.” Dr Gita Piramal, Chairman of BP Ergo and managing editor of The Smart Manager “Build up, inherit and destroy has been said to be the classic lifecycle of family business. -
Adidas: Sprinting Ahead of Nike
Adidas: Sprinting Ahead of Nike BEM 106 – Winter 2009 Georgios Dogiamis, Narain Vijayashanker 1 Table of Contents Executive Summary………………………………………………………………………………………………………… 3 Introduction to adidas AG………………………………………………………………………………………………. 5 Six Forces Analysis …………………………………………………………………………………………………………. 5 Rivalries …………………………………………………………………………………………………………………. 5 Substitutes ………………………………………………………………………………………………………………. 6 New Entrants …………………………………………………………………………………………………………. 6 Customers bargaining power …………………………………………………………………………………. 6 Suppliers bargaining power ……………………………………………………………………………………. 7 Complements …………………………………………………………………………………………………………. 7 Current Strategies………..…………………………………………………………………………………………………. 7 New Strategies…………..…………………………………………………………………………………………………… 9 Develop the µa (‘micro-A’) , the adidas ‘Smart Shoe’ ………………………………………………. 9 Work to Rebrand Reebok Image ………………………………………………………………………………. 11 Focus on Emerging Markets …………………………………………………………………………………….. 13 Focus marketing efforts at large sporting events on key products ……………………………. 14 Conclusion……………………………………………………………………………………………………………………….. 14 References ……………..………………………………………………………………………………………………………. 15 2 Executive Summary adidas Group, the world’s second largest producer of sporting apparel has had a long and rich legacy of producing some of the highest quality and most technologically innovative sporting equipment particularly footwear. Champion athletes and sports teams trust the three stripes of adidas for helping them to achieve outstanding performance when they need