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Scientific Journal of Business & Innovation Volume 1 Issue 1 · January–June 2021 Scientific Journal of Business & Innovation ISSN 2749-6899 iii Table of Contents Editor-in-Chief iv Editorial Prof. Dr. Kyriakos Kouveliotis v Journal Information vi About BSBI Associate Editors 01 Commercial Importanceof a Freshwater Dr. Elham Shirvani Prawn, Macrobrachium Lamarrei: Dr. Maryam Mansuri a Case Study in Its Food Security Aspects 05 Sentiment Analysis of YouTube Video Honorary Senior Advisory Editor Comments Using Big Data: Prof. Dr. Emidia Vagnoni, Helping a Video Go Viral University of Ferrara Italy 09 Embodied Cognition and Subject Roles in the History of Philosophy Editorial Board 13 Relationship Between Investments Prof. Dr. Kyriakos Kouveliotis in Intellectual Capital and Financial Dr. Anastasios Fountis Performance: Evidence from Serbian Hotel Dr. Elham Shirvani Industry 2013–2017 Dr. Maryam Mansuri 21 Direction in Global Market Coping Dr. Anastasia Alevriadou Strategies: Virgin Airlines Case Study Dr. Milos Petkovic 31 A Case Study on Successful Implementation Dr. (MD) Ahmed ElBarawi of Ethics and Responsible Business Dr. Moumita Mukherjee Policies at a Corporate Level Dr. Desislava Valerieva Dimitrova 35 The Status of Sustainable Health Dr. Vivek Arunachalam Governance and Future Role of Eco-Tourism Dr. Christos Lemonakis Model for Eradicating Ex-Ante Child Health Dr. Marios Menexiadis Poverty in Riverine West Bengal, India Dr. Chaditsa Poulatova 43 Will Dexit Follow the Brexit and the Ms. Mina Shokri Consequences of the German Economy Ms. Katherine Boxall and European Union Mr. Anuj Batta 47 PR Watches — Innovative Solution Ms. Zoi Kerou in Alzheimer’s Care Mr. Konstantinos Skamagkas 51 Digital Marketing Campaign for Adidas Ms. Kathrin Bremer to Increase Customer Lifetime Value Ms. Anastasia Kiritsi Guidelines for Authors Call for Papers Table of ContentsTable iv v The Berlin School of Business and Innovation (BSBI) and its academic Journal Information community are proud to launch its scientific journal, as part of our growing ambition to establish BSBI as a respected institution that contributes also to research. The Scientific Journal of Business and Innovation publishes original research papers and review articles. In this framework, researchers, academics but also students from any country are invited to publish pure or As a fully Open Access international scientific journal • The manuscript will be published only after the final publishes only original research papers and review articles approval of the galley proof by the authors. The detailed applied business, marketing, social (scientific publications). There is no bias with regard to taxon final check of text, figures, tables, references, list of or geographical area. Manuscripts (of scientific publications) authors and affiliations and final correction of edited media and international relations should present new scientific findings that have not been galley proof is the responsibility of authors. After the final research of international interest. By published before and are not submitted for publication approval of the galley proof, the paper is considered definition the Journal has a global orientation, it is structured and organized elsewhere. „published”, and therefore it is unchangeable. upon international standards, contributing in the best fruitful way in the progress • The authors can ask for amendment or errata related to Topics the publication, which will be published in the subsequent of management science. The Scientific Journal of Business and Innovation will edition of the journal or as an electronic appendix in add upon the progress of scientific knowledge and will open a new chapter in • Business and Management maximum one page. Other additions or remarks to the • Leadership and strategy article after publication will be judged by the Editorial the history of the BSBI. Following this reference, the Journal aims to: promote • Globalization and International relations Board. management science, contribute effectively and provide answers to the challenges • Digital Marketing & social media • Economics and Business Administration • The authors will transfer copyright to the publisher of AEER. in the business sector, scientifically highlight and broaden globalization issues, • This agreement for publication will become lawful on produce policy and policies, reinforce research and generally promote science. Public agreement for publishing the authors’ side from submitting the manuscript, on the The Scientific Journal of Business and Innovation covers the following journal’s side from the announcement of the publication’s • The authors declare that the submitted manuscript is their acceptance. In the case this procedure occurs through domains: Business and Management, Leadership and strategy, Globalization own work, which has not been published before and electronic channels, this agreement is valid without an and International relations, Digital Marketing & Social Media, and Economics and that they are not going to publish it anywhere else at a additional signed copy. later date. Business Administration. I strongly urge you to visit our Journal’s official webpage and contribute to our efforts. • The authors take responsibility for the content of the publication. Author can only be a person who participated in the original scientific research. • The authors and the journal agree that the journal publish the reviewed and accepted manuscript after technical construction in electronic form. • The authors and the journal agree not to lay any claim to financial demand, except in the case of conditional Prof. Dr. Kyriakos Kouveliotis acceptance, when the author may bear the financial Editor-in-Chief burdens of technical editing and publication or other Provost & Chief Academic Officer expert service as an expertise fee. Berlin School of Business and Innovation Scientific Journal of Business & Innovation Journal Information vi About Berlin School of Business and Innovation Berlin School of Business and Innovation (BSBI) is located in the heart of Berlin on Potsdamer Strasse. The cosmopolitan Schöneberg area will provide graduates with the opportunity to be close to some of the biggest international corporations, enhancing their chances to become exceptional leaders in their chosen field. Every course is designed with three principles in mind — enterprise, leadership and success — which is why each programme focuses on improving practical business skills and understanding of the relevant industry. Students will receive the tools and information they need for professional success as well as support from industry-focused academics who are at the top of their field. They will also benefit from extensive career support for guidance and advice. Berlin School of Business and Innovation is a member of the Association to Advance Collegiate Schools of Business (AACSB), an official signatory of the ‘United Nations — Principles for Responsible Management Education’ (UN-PRME) global initiative and a member of the Business Graduates Association (BGA), sister organisation to the Association of MBAs (AMBAs). Scientific Journal of Business & Innovation 1 2 1 1 Mihieka Bose , Kalpesh Jas , I. Introduction based on the town of Santiniketan. The aim of the study is 2 Commercial Importance Aishee Chakravorty , Debottam to estimate the commercial importance of this species, in 3 Bhattacharya , Sourish In India, freshwater prawns (Arthropoda: Decapoda: Crus- terms of consumption rate of this prawn in this area. Till 3 1 of a Freshwater Prawn, Pramanik , Pragya Poddar , tacea), under the subfamily Palaemonidae cover 8 genera date, work on the food security aspects of this prawn is not 4 2 Aishik Surana , Kosturi Sen , and 75 species occurring in diverse habitats. The State of recorded. Our maiden attempt is to elucidate the impor- 5 Macrobrachium Lamarrei: Chayan Munshi West Bengal, in India, accommodates a high number of tance of this prawn as a food item in rural or semi-rural freshwater prawn species, among which, the genus Macro- areas of West Bengal. a Case Study on Its brachium is predominant. This genus has more than 200 species worldwide among which 60 are present in India (Jayachandran 2010; Jayachandran and Indira, 2010). In II. Material and Methods Food Security Aspects India 60–70 percent of the population is based in rural areas, where the main source of income is agriculture and aquatic Since the paper addresses commercial importance and resource (Jayachandran and Indira, 2010). Commercially food security of a prawn species and the factors to consider important species in the Macrobrachium genus include it as an important source of nutrition, an organised survey M. rosenbergii, M. malcolmsonii, M. gangenticum, M. idel- on various aspects was a basic need. After the survey in laidella, M. idellageorgii, M. divakarani, M. equidens, M. the villages, we surveyed the markets of Santiniketan-Srini- sulcatus, M. dayanum, M. lamarrei, M. mirabile, M. scabric- ketan-Bolpur. Survey in the markets helped us to predict and Abstract: ulum, M. rude, M. villosimanus, among which M. rosenbergii, estimate the consumption rate of this prawn in the town area. M. malcolmsonii, M. gangenticum are of aquaculture impor- The market survey was conducted for three alternate days Despite of abundance all over the country and its acceptance as a food item, tance (Jayachandran, 2010). Macrobrachium rosenbergii, in a week. Initially, with the help of Google maps and fish- Macrobrachium lamarrei is still a rather neglected species in
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