SPONSORSHIP BOOK The people who are part of our past, who also wish to be part of our future... WE ARE LOUISVILLE ALUMNI Louisville Alumni | Brand Book 2015-2016 | Page 3 TABLE OF CONTENTS WHO WE ARE 6 THE INSTITUTION 10 THE LEADERSHIP 12 WHY CHOOSE US 17 SPONSORSHIP OPPORTUNITIES 21 ANNUAL EVENTS 23 OUR BRAND 26 CONTACT INFORMATION 33 Louisville Alumni | Brand Book 2015-2016 | Page 5 More than Over 30 8 Alumni WHO WE ARE 134,000 commonwealth Councils and national representing the Alumni clubs and various schools GROWING on campus OUR MISSION The mission of the University of Louisville Alumni Association is to promote the interest of the University, to encourage interaction between the University and its alumni, and to encourage understanding and support of the University’s programs through establishment of alumni clubs, constituent associations, and additional meaningful activities. Louisville Alumni | Brand Book 2015-2016 | Page 7 OUR MEMBERS ALUMNI BY AGE ALUMNI BY GENDER 18-24 3% The UofL Alumni Association was established in 1924 to serve the University of Louisville and its graduates. All alumni are 25-34 22% members -- there are no dues to pay and no forms to fill out. Associate alumni (those who earned more than 90 credit 35-44 23% hours at UofL but never graduated) are also members. 4,815 45-54 23% DEGREES We are the bridge between alumni and alma mater; a nod to the lifelong bond that our graduates have to UofL. We keep CONFERRED 55-64 17% you connected to your university to maintain a mutually beneficial relationship. 48% 2013-2014 65-74 9% 52% Our network is over 134,000 strong, with alumni living all over the Commonwealth of Kentucky, the United States, and FEMALE MALE the world. We have regional and national chapters for alumni who leave Louisville yet find that Louisville never leaves 75-85 3% them. We have academic councils designed to further the missions of our schools and colleges. We have interest groups for alumni who share more than their alma mater. We’re a growing organization -- we add more alumni each year, and we’re building our network and creating new engagement opportunities for alumni to connect with the University of Louisville We are supporters. We cheer on our athletic teams come rain or shine, proudly standing as some of the best fans in ALUMNI BY LOCATION ALUMNI BY DEGREE college sports. We give back to our alma mater, supporting the university on its upward trajectory and helping to ensure that a UofL education remains available to all students. 30% Education 75,000 ALUMNI IN LOUISVILLE For those who are part of our past, but who also wish to be part of our future... We Are Louisville Alumni. 18% Health Care & Social Aid 15% Professional, Scientific, & Tech 134,000 9% Public Administration ALUMNI 8% Finance & Insurance WORLDWIDE Manufacturing 6% Other 14% Louisville Alumni | Brand Book 2015-2016 | Page 9 THE Only 1 of 52 universities in the nation to hit a $1B campaign mark making way for research, scholarships, attracting the best faculty and INSTITUTION new facilities UofL is on an upward trajectory proving Innovation Trust Fund itself to be one of the top academic and UofL’s Bucks for Brains program is a strategic athletic powerhouses in the nation. Kentucky state investment in university research that includes a net economic impact of $860.6 million for Kentucky, an increase in earnings of $290.4 million and UofL is also a proud member of the ACC, an employment gain of over 1,500 in fiscal year 2011. made up of 15 teams that include some of the most storied collegiate programs in history. Over $1.7B invested across campus in new buildings from a top-flight research park to an expansive student recreation facility 75 Fulbright Scholars in 10 years on par with MIT, Dartmouth and Duke Among the Academically and Athletically Elite July 2014: Day 1 Entrance to the Atlantic Coast Conference (ACC) -embarking on joining one of the finest conferences in the nation Louisville Alumni | Brand Book 2015-2016 | Page 11 OUR STUDENTS STUDENTS BY GENDER THE LEADERSHIP 11,528 11,071 FEMALE MALE STUDENTS BY RACE STUDENTS BY ENROLLMENT .15% American Indian .30% Unknown Ethnicity Undergraduate Total: 16,162 .06% Native Hawaiian Graduate Total: 5,670 3.49% Two or More Races Post-Doctoral Total: 139 3.72% Hispanic or Latino House Staff Total: 628 3.77% Asian 4.53% Nonresident Alien TOTAL ENROLLMENT: 10.06% Black 73.91% White 22,599 STUDENTS Louisville Alumni | Brand Book 2015-2016 | Page 13 Record breaking fundraising effort with unprecedented $1B campaign DEBORAH DIETZLER ASSOCIATE VICE PRESIDENT ALUMNI RELATIONS & ANNUAL GIVING With 23 years of higher education and alumni relations experience, Deborah has proven herself successful at the University of Louisville as well as University of Georgia, Columbia University, and State University of New York at Stony Brook. “Deb is on a mission to “By most KEITH build an A+ accounts, INMAN, 78A UofL Alumni Keith Inman The University of Louisville Alumni Association is proud VP FOR UNIVERSITY to serve UofL's more than 134,000 graduates. Our Association is a man who ADVANCEMENT programs and services touch every alum and the and will knows how future is bright indeed. Our association offers many without to get things Through his vision and leadership, UofL opportunities for collaboration with valued partners, and we are delighted to learn of your interest in working with successfully completed a $1 billion doubt done.” us. Together we can enhance UofL and the lives of our campaign that included 75,000+ donors. succeed.” students and alumni through robust engagement. - Louisville Business First - Keith Inman, 78A VP, Advancement Louisville Alumni | Brand Book 2015-2016 | Page 15 OUR WEBSITE WHY CHOOSE US YOUR RECOGINITION Annual Visitors: Annual Page views: Unique visitors Over Nearly 90,000 page per month: 100,000 views 7,400 Louisville Alumni | Brand Book 2015-2016 | Page 17 MAKE A DIFFERENCE Dean of Students, Michael Mardis, 94E, 96GE, 07GE, Louie, and President James Ramsey volunteer at Ronald McDonald House in Charlotte, NC. before the 2014 Belk Bowl. LEARN SOMETHING The Thinker has sat in front of Grawemeyer Hall since 1949. French sculptor Auguste Rodin personally supervised the casting in Paris. It came out of the mold Dec. 25, 1903, and was completed in early 1904. As the first large-scale Thinker ever cast, UofL’s Thinker claims priority as the most original. Louisville Alumni | Brand Book 2015-2016 | Page 19 SPONSORSHIP OPPORTUNITIES Louisville Alumni | Brand Book 2015-2016 | Page 21 BECOME A SPONSOR Below are a list of signature and primary events that you can sponsor. Custom pricing packages are available by request. SIGNATURE EVENTS PRIMARY EVENTS Homecoming First Tuesday Happy Hours Alumni Awards Reunions Day at the Races Game Watches Golden Alumni Reunion Sendoffs Run for the ‘L’ of It Special Regional Events Alumni Leadership Weekend NCAA Events Commencement Activities Tailgates ANNUAL EVENTS A BRIEF SNAPSHOT Louisville Alumni | Brand Book 2015-2016 | Page 23 ALUMNI LEADERSHIP GOLDEN ALUMNI WEEKEND REUNION ALW is an annual event hosted for alumni UofL alumni who graduated 50 or more years volunteers. Volunteers return to campus for a ago are inducted into the Golden Alumni Society weekend of sessions to invigorate involvement during this special reunion weekend each May. and acknowledge achievement. Volunteers learn about new policies, procedures, opportunities, technology and partnerships with Louisville Alumni. ALUMNI AWARDS Louisville Marriot Downtown DRIVE BY DECAL The UofL Alumni Association recognizes University Club & Alumni Center outstanding graduates annually with the Alumnus of the Year and Alumni fellows awards program, Graduates can drive or walk by the University the highest honors we bestow. Club & Alumni Center circle to have an official alumni decal put on their car by UofL VIPs, Alumni Association board members, and staff. FIRST TUESDAY DAY AT RUN FOR THE L OF IT! HAPPY HOURS THE RACES RUN/WALK After work, spend time networking Churchill Downs GRADUATE DAY AT Papa John’s Cardinal Stadium and socializing with alumni, Watch live racing and a special THE DOWNS The annual 5K is open to all ages, and runners or coworkers, and friends at this event simulcast of the Belmont on Millionaire’s Churchill Downs walkers alike, with a unique course across UofL’s on the first Tuesday of each month. Row at the famous Churchill Downs. Graduates are invited to spend the day campus. at Churchill Downs with fellow members of the Class of 2015. UOFL FOOTBALL HOMECOMING PARADE SPRING GAME Belknap Campus UOFL DAY AT KEENELAND Papa John’s Cardinal Stadium Alumni, community, and student groups Signature annual event including special Annual red/white football scrimmage with special participate in classic Homecoming parade on seating, buffet and program and this fan festivities at Papa John’s Cardinal Stadium the UofL campus. historic racetrack. beforehand. Louisville Alumni | Brand Book 2015-2016 | Page 25 VISUAL IDENTITY GUIDELINES The brand guidelines for University of Louisville LINDSAY WEHR, 03A, 09A Alumni are a refinement of the overall brand DIRECTOR OF ADVANCEMENT COMMUNICATIONS guidelines for the University of Louisville. This is (502) 852 - 3369 | [email protected] not a set of rules; it is a set of principles to guide the design and execution of the brand. The Louisville Alumni mark is a trademark of the University of Louisville. No Louisville Alumni mark can be printed without the permission of the OUR BRAND director of advancement communications. To obtain approval, please contact: Louisville Alumni | Brand Book 2015-2016 | Page 27 LOGO TYPOGRAPHY Clear Space Signature Logo Font Options All fonts from the university’s brand guidelines are acceptable, including all variations of Delta Jaeger, Helvetica, ITC Giovanni, and Brisa.