SPONSORSHIP BOOK The people who are part of our past, who also wish to be part of our future... WE ARE LOUISVILLE ALUMNI

Louisville Alumni | Brand Book 2015-2016 | Page 3 TABLE OF CONTENTS

WHO WE ARE 6 THE INSTITUTION 10 THE LEADERSHIP 12 WHY CHOOSE US 17 SPONSORSHIP PACKAGES 21 ANNUAL EVENTS 23 OUR BRAND 26 CONTACT INFORMATION 33

Louisville Alumni | Brand Book 2015-2016 | Page 5 More than Over 30 8 Alumni WHO WE ARE 134,000 commonwealth Councils and national representing the Alumni clubs and various schools GROWING on campus OUR MISSION

The mission of the Alumni Association is to promote the interest of the University, to encourage interaction between the University and its alumni, and to encourage understanding and support of the University’s programs through establishment of alumni clubs, constituent associations, and additional meaningful activities.

Louisville Alumni | Brand Book 2015-2016 | Page 7 OUR MEMBERS

ALUMNI BY AGE ALUMNI BY GENDER

18-24 3%

The UofL Alumni Association was established in 1924 to serve the University of Louisville and its graduates. All alumni are 25-34 22% members -- there are no dues to pay and no forms to fill out. Associate alumni (those who earned more than 90 credit 35-44 23% hours at UofL but never graduated) are also members. 4,815 45-54 23% DEGREES We are the bridge between alumni and alma mater; a nod to the lifelong bond that our graduates have to UofL. We keep CONFERRED 55-64 17% you connected to your university to maintain a mutually beneficial relationship. 48% 2013-2014 65-74 9% 52% Our network is over 134,000 strong, with alumni living all over the Commonwealth of , the United States, and FEMALE MALE the world. We have regional and national chapters for alumni who leave Louisville yet find that Louisville never leaves 75-85 3% them. We have academic councils designed to further the missions of our schools and colleges. We have interest groups for alumni who share more than their alma mater. We’re a growing organization -- we add more alumni each year, and we’re building our network and creating new engagement opportunities for alumni to connect with the University of Louisville We are supporters. We cheer on our athletic teams come rain or shine, proudly standing as some of the best fans in ALUMNI BY LOCATION ALUMNI BY DEGREE college sports. We give back to our alma mater, supporting the university on its upward trajectory and helping to ensure that a UofL education remains available to all students. 30% Education 75,000 ALUMNI IN LOUISVILLE For those who are part of our past, but who also wish to be part of our future... We Are Louisville Alumni. 18% Health Care & Social Aid

15% Professional, Scientific, & Tech 134,000 9% Public Administration ALUMNI 8% Finance & Insurance WORLDWIDE Manufacturing 6% Other 14%

Louisville Alumni | Brand Book 2015-2016 | Page 9 THE Only 1 of 52 universities in the nation to hit a $1B campaign mark making way for research, scholarships, attracting the best faculty and INSTITUTION new facilities

UofL is on an upward trajectory proving Innovation Trust Fund itself to be one of the top academic and UofL’s Bucks for Brains program is a strategic athletic powerhouses in the nation. Kentucky state investment in university research that includes a net economic impact of $860.6 million for Kentucky, an increase in earnings of $290.4 million and UofL is also a proud member of the ACC, an employment gain of over 1,500 in fiscal year 2011. made up of 15 teams that include some of the most storied collegiate programs in history. Over $1.7B invested across campus in new buildings from a top-flight research park to an expansive student recreation facility

75 Fulbright Scholars in 10 years on par with MIT, Dartmouth and Duke

Among the Academically and Athletically Elite July 2014: Day 1 Entrance to the Atlantic Coast Conference (ACC) -embarking on joining one of the finest conferences in the nation

Louisville Alumni | Brand Book 2015-2016 | Page 11 OUR STUDENTS STUDENTS BY GENDER THE LEADERSHIP 11,528 11,071 FEMALE MALE

STUDENTS BY RACE STUDENTS BY ENROLLMENT

.15% American Indian

.30% Unknown Ethnicity Undergraduate Total: 16,162

.06% Native Hawaiian Graduate Total: 5,670

3.49% Two or More Races Post-Doctoral Total: 139 3.72% Hispanic or Latino House Staff Total: 628 3.77% Asian

4.53% Nonresident Alien TOTAL ENROLLMENT: 10.06% Black

73.91% White 22,599 STUDENTS

Louisville Alumni | Brand Book 2015-2016 | Page 13 Record breaking fundraising effort with unprecedented $1B campaign DEBORAH DIETZLER ASSOCIATE VICE PRESIDENT ALUMNI RELATIONS & ANNUAL GIVING

With 23 years of higher education and alumni relations experience, Deborah has proven herself successful at the University of Louisville as well as University of Georgia, Columbia University, and State University of New York at Stony Brook.

“Deb is on a mission to “By most KEITH build an A+ accounts, INMAN, 78A UofL Alumni Keith Inman The University of Louisville Alumni Association is proud VP FOR UNIVERSITY to serve UofL's more than 134,000 graduates. Our Association is a man who ADVANCEMENT programs and services touch every alum and the and will knows how future is bright indeed. Our association offers many without to get things Through his vision and leadership, UofL opportunities for collaboration with valued partners, and we are delighted to learn of your interest in working with successfully completed a $1 billion doubt done.” us. Together we can enhance UofL and the lives of our campaign that included 75,000+ donors. succeed.” students and alumni through robust engagement. - Louisville Business First - Keith Inman, 78A VP, Advancement

Louisville Alumni | Brand Book 2015-2016 | Page 15 OUR WEBSITE WHY CHOOSE US YOUR RECOGINITION

Annual Visitors: Annual Page views: Unique visitors Over Nearly 90,000 page per month: 100,000 views 7,400

Louisville Alumni | Brand Book 2015-2016 | Page 17 MAKE A DIFFERENCE

Dean of Students, Michael Mardis, 94E, 96GE, 07GE, Louie, and President James Ramsey volunteer at Ronald McDonald House in Charlotte, NC. before the 2014 Belk Bowl.

LEARN SOMETHING

The Thinker has sat in front of Grawemeyer Hall since 1949. French sculptor Auguste Rodin personally supervised the casting in Paris. It came out of the mold Dec. 25, 1903, and was completed in early 1904. As the first large-scale Thinker ever cast, UofL’s Thinker claims priority as the most original.

Louisville Alumni | Brand Book 2015-2016 | Page 19 SPONSORSHIP PACKAGES

Louisville Alumni | Brand Book 2015-2016 | Page 21 OUR PACKAGES

Below are sponsorship levels for your consideration. Custom packages are available by request

SIGNATURE EVENTS REGULAR EVENTS Homecoming First Tuesday Happy Hours Alumni Awards Reunions Belmont Day at the Races Game Watches Golden Alumni Reunion Sendoffs Run for the ‘L’ of It Special Regional Events NCAA Events Commencement Activities Tailgates ANNUAL EVENTS A BRIEF SNAPSHOT

Louisville Alumni | Brand Book 2015-2016 | Page 23 ALUMNI LEADERSHIP GOLDEN ALUMNI WEEKEND REUNION ALW is an annual event hosted for alumni UofL alumni who graduated 50 or more years volunteers. Volunteers return to campus for a ago are inducted into the Golden Alumni Society weekend of sessions to invigorate involvement during this special reunion weekend each May. and acknowledge achievement. Volunteers learn about new policies, procedures, opportunities, technology and partnerships with Louisville Alumni. ALUMNI AWARDS Louisville Marriot Downtown DRIVE BY DECAL The UofL Alumni Association recognizes University Club & Alumni Center outstanding graduates annually with the Alumnus of the Year and Alumni fellows awards program, Graduates can drive or walk by the University the highest honors we bestow. Club & Alumni Center circle to have an official alumni decal put on their car by UofL VIPs, Alumni Association board members, and staff.

FIRST TUESDAY BELMONT DAY AT RUN FOR THE L OF IT! HAPPY HOURS THE RACES RUN/WALK After work, spend time networking Churchill Downs GRADUATE DAY AT Papa John’s and socializing with alumni, Watch live racing and a special THE DOWNS The annual 5K is open to all ages, and runners or coworkers, and friends at this event simulcast of the Belmont on Millionaire’s Churchill Downs walkers alike, with a unique course across UofL’s on the first Tuesday of each month. Row at the famous Churchill Downs. Graduates are invited to spend the day campus. at Churchill Downs with fellow members of the Class of 2015.

UOFL FOOTBALL HOMECOMING PARADE SPRING GAME Belknap Campus UOFL DAY AT KEENELAND Papa John’s Cardinal Stadium Alumni, community, and student groups Signature annual event including special Annual red/white football scrimmage with special participate in classic Homecoming parade on seating, buffet and program and this fan festivities at Papa John’s Cardinal Stadium the UofL campus. historic racetrack. beforehand.

Louisville Alumni | Brand Book 2015-2016 | Page 25 VISUAL IDENTITY GUIDELINES

The brand guidelines for University of Louisville LINDSAY WEHR, 03A, 09A Alumni are a refinement of the overall brand DIRECTOR OF ADVANCEMENT COMMUNICATIONS guidelines for the University of Louisville. This is (502) 852 - 3369 | [email protected] not a set of rules; it is a set of principles to guide

the design and execution of the brand.

The Louisville Alumni mark is a trademark of the University of Louisville. No Louisville Alumni mark can be printed without the permission of the OUR BRAND director of advancement communications.

To obtain approval, please contact:

Louisville Alumni | Brand Book 2015-2016 | Page 27 LOGO TYPOGRAPHY

Clear Space Signature Logo Font Options All fonts from the university’s brand guidelines are acceptable, including all variations of Delta Jaeger, Helvetica, ITC Giovanni, and Brisa. Observe the clear space around the logo to maximize visual effectiveness. Nothing Typefaces should be used to reflect the attributes of the Louisville Alumni brand (bold, spirited, classic) should intrude into this specified clear DELTA JAEGER in accordance with the desired tone of the publication. The chart below represents the typeface combinations used in a typical publication, though not all available fonts are shown. space. Strong, confident, progressive, modern The radius of the clear space for all Best used in headlines and subheaders variations of the logo must be equal to the height of the L in LOUISVILLE. This is then used to measure the space surrounding all Helvetica Neue Condensed sides of the mark. Bold Spirited Classic When used on a red or black background, Primary Logo Contemporary, modest, technical the Cardinal Bird requires a white trail that Best used in headlines and body copy Headlines DELTA JAEGER Brisa Alternates Delta Jaeger Book should not be removed. BOLD

ITC Giovanni Std HELVETICA NEUE LT Helvetica Neue LT ITC Giovanni Std STD 97 CONDENSED Std 77 Condensed Bold Academic, classic, intelligent, traditional Best used in body copy One Line Logo Body Text Helvetica Neue LT Delta Jaeger Helvetica Neue LT Std 55 Roman Light Std 35 Thin

Brisa Alternates Helvetica Neue LT Std Helvetica Neue LT Std ITC Giovanni Std Natural, organic, personal, lively 57 Condensed 47 Condensed Book Best used in headings and design elements

Please note that on all variations of the logo, the background shape is not part of the mark.

Louisville Alumni | Brand Book 2015-2016 | Page 29 COLOR Potential Partner,

Thank you for your interest in partnering with the University of Louisville Alumni Association. Louisville Alumni represents the largest single constituency of the All colors from the university’s brand UofL Red UofL Purple UofL Maroon UofL Deep UofL Orange University of Louisville. We are proud to share with you our capacity to engage guidelines are acceptable. In general, Orange our 134,000 living alumni. Hosting over 300 events annually and continually the Louisville Alumni brand relies more focusing on enhancing our marketing strategies we are able to offer unique heavily on red than many university Pantone PMS 1797 Pantone PMS 262 Pantone PMS 506 Pantone PMS 159 Pantone PMS 144 CMYK 0 / 100 / 99 / 4 CMYK 86 / 100 / 0 / 55 CMYK 45 / 100 / 100 / 15 CMYK 0 / 100 / 99 / 4 CMYK 0 / 48 / 100 / 0 advertising and partnership opportunities for your business. publications. RGB 227 / 27 / 35 RGB 86 / 0 / 78 RGB 227 / 27 / 35 RGB 227 / 111 / 30 RGB 248 / 152 / 29 Web AD0000 Web 56004E Web 8A2529 Web E36F1E Web F8981D By partnering with the University of Louisville Alumni Association your business UofL Black UofL Brown UofL Tan UofL Cream UofL Goldenrod Color chips are presented in Pantone®, gains instant credibility and the ability to reach a market of engaged, educated CMYK, RGB and hexadecimal values and diverse individuals. We are looking for quality partnerships interested in (web). Per university brand standards, Pantone BLACK Pantone PMS 161 Pantone PMS 465 Pantone PMS 460 Pantone PMS 7407 helping us assist the University in achieving our mission of education, research, these are all the primary colors for use CMYK 40 / 30 / 30 / 100 CMYK 0 / 100 / 99 / 4 CMYK 0 / 100 / 99 / 4 CMYK 0 / 100 / 99 / 4 CMYK 0 / 100 / 99 / 4 RGB 0 / 0 / 0 RGB 227 / 27 / 35 RGB 227 / 27 / 35 RGB 227 / 27 / 35 RGB 227 / 27 / 35 and service. Through involvement in one of our signature events, investing in our Web 000000 Web AD0000 Web AD0000 Web AD0000 Web AD0000 with relevant UofL applications. UofL web advertising or working with one of the many constituent groups, you can be Yellow is to be used only in the Cardinal UofL Yellow UofL Mustard UofL Moss UofL Olive UofL Green confident that your business will receive a strong ROI from a partnership with the icon for full color usage. Regardless of University of Louisville Alumni Association. color, it is important that all marks and text are legible. Lastly, UofL Red should Pantone PMS 130 Pantone PMS 118 Pantone PMS 5777 Pantone PMS 371 Pantone PMS 349 JOSH HAWKINS CMYK 0 / 30 / 100 / 0 CMYK 0 / 100 / 99 / 4 CMYK 0 / 100 / 99 / 4 CMYK 0 / 100 / 99 / 4 CMYK 0 / 100 / 99 / 4 Please let me know if you have any questions and we appreciate the opportunity never be tinted, as it produces an RGB 253 / 185 / 19 RGB 227 / 27 / 35 RGB 227 / 27 / 35 RGB 227 / 27 / 35 RGB 227 / 27 / 35 502-852-7002 | [email protected] Web FDB913 Web AD0000 Web AD0000 Web AD0000 Web AD0000 to discuss a win-win partnership. undesireable shade of pink. UofL Gray UofL Deep Aqua UofL Aqua UofL Slate UofL Light Slate Sincerely,

Pantone 20% BLACK Pantone PMS 3035 Pantone PMS 3155 Pantone PMS 7545 Pantone PMS 7542 CMYK 0 / 0 / 0 / 20 CMYK 0 / 100 / 99 / 4 CMYK 0 / 100 / 99 / 4 CMYK 0 / 100 / 99 / 4 CMYK 0 / 100 / 99 / 4 RGB 209 / 211 / 212 RGB 227 / 27 / 35 RGB 227 / 27 / 35 RGB 227 / 27 / 35 RGB 227 / 27 / 35 Web CCCCCC Web AD0000 Web AD0000 Web AD0000 Web AD0000

Josh Hawkins Chief Operating Officer Alumni Relations & Annual Giving 502-852-7002

Louisville Alumni | Brand Book 2015-2016 | Page 31 UofL Alumni Association 200 E. Brandeis Ave. Louisville, Ky. 40208 502-852-6186 | [email protected] UofLalumni.org