A roundup of honors earned by broadcasting What the NAB irgser ds to din bout sex and violence

BroadcastingThe newsweekly of broadcasting and allied arts Our 46th Year 1977

Arb,00n. Apnl%Moy'». rSA. AOH. Adv. 55.49. Mon. n. 6:00 AM.I9,00 Midnight. All dota ore .bmoMS and frblecl to srr.ty lhtation.. Mr. fñovPublic Television is proud to be the recipient of five George Foster Peabody Awards -the best showing in all of broadcasting:

1

An innovative series of original A series of varied cultural A documentary on the problems of television dramas by new American performances from Washington's water utilization, presented on the playwrights. Wolf Trap Farm Park. PBS "Americana" series.

Protletanu["' Prad,onsteam. VCET /Los Angeles Protlocaam WETA/Washington st. KERA/Da Ilas

A series of historical dramas spanning A special report on the PBS 200 years of American history. "USA: People & Politics" series. P`=,:n7WNET surtan: /New York Protlucstatans: WETA/Washington & WNET /New York

AMERICA'S PUBLIC TELEVISION STATIONS

PUBLIC BROADCASTING SERVICE BroadcastingNJul4 The Week in Brief

MORE TEETH IN CODE The NAB boards, meeting last Shiben notes FCC's new standards for screening week in Williamsburg, Va., had a busy four days. Standing employment practices are superior to those used in out was the television board's resolution calling for petitioners' screening. PAGE 29. stronger language against unacceptable programing. PAGE 20. NONDUPLICATION HANGUP The FCC has an inter - bureau split over criteria to be used for waivers. PAGE 31. FAMILY -VIEWING APPEALS Parties aggrieved with Judge Ferguson verdict file appeals. Department of CBS READING PROJECT Cooperative effort with local Justice contends FCC, Chairman Wiley did not pressure school board that has been tried by three network -owned broadcasters into accepting the plan. PAGE 22. stations, will be expanded to 20 major- market affiliates this fall. PAGE 33. INTO THE FREEZER Hollings won't let the FCC pay for the network- inquiry staff, so the FCC suspends the HUMAN CANNONBALL WINS The Supreme Court rules proceeding pending the arrival of Carter -appointed that a Cleveland TV station erred in taping a circus act chairman. PAGE 23. without permission and then showing it on the evening news. PAGE 34. SPOT Tv LAG There's a letdown in third -quarter buying, particularly when compared to the record summer of MORE AM COMPETITORS FCC's Quello reminds 1976. Higher prices, siphoning by networks and the broadcasters that a proposed expansion at WARC 1979 search for alternative media are a few of the reasons would make more room in the AM band and permit more given. PAGE 24. stations. PAGE 35.

THIRD -CLASS TICKETS Good news for those stations LAWYERS' ADS Supreme Court knocks down the having trouble getting employes with third -class traditional prohibition, but questions remain for radio and operating licenses is that the FCC has decided to do way television. PAGE 36. with its test requirements. PAGE 24. SACCHARIN AD BAN The Kennedy Subcommittee VAN DEERLIN PROMISES Addressing a black lawyers' approves legislation that would ease the ban on the group, the chairman of the House Communications sweetner, but which would impose restrictions on Subcommittee says he'll push for changes to foster broadcasting advertising of the product. PAGE 37. minority ownership. PAGE 25. TARGET: GENERAL FOODS The breakfast -cereal maker LANCASTER PLAN The FCC is given details of WGAL- and its agency, Benton & Bowles, are objects of a class - Tv's settlement with women groups including divestiture action suit for nearly $1 billion. It deals with so- called of the station. PAGE 26. misleading advertising. PAGE 39.

WESH -TV RULING STANDS The FCC reaffirms its THE WORLD OF AWARDS Broadcasters agree that such renewal to the Cowles station and disagrees with recognitions have many benefits, both tangible and petitioners' contention that improper criteria was used in intangible. A special report looks at the honor rolls of the deciding between competitors. PAGE 26. past year and those who succeeded in earning places on them. PAGE 41. COLORADO SURVIVORS Few of the 36 broadcasters in that state who were challenged by NOW come through NEY OF AAAA Acquisition and diversification have unscathed. PAGE 27. been the keystones of Young & Rubicam's far- reaching expansion under its president and chief executive Ney. The AAAA was counting on MASS EEO FILING REJECTED The FCC's Broadcast officer, Edward that aggressiveness and clout when they elected him Bureau turns down a citizen groups' filing against 295 licensees and 16 broadcast headquarters. Bureau Chief chairman two months. PAGE 73.

Broadcast Advertising... 36 Closed Circuit 5 For the Record 56 Profile 73 Broadcast Journalism... 34 Datebook 10 Media 24 Programing 33 Business Briefly 6 Editorials 74 Monday Memo 8 Stock Index 71 Cablecasting 31 Equip & Engineering 35 Open Mike 14 Top of the Week 20 Changing Hands 28 Fates & Fortunes 54 Playlist 53 Where Things Stand 15

Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street N.W. Washington, D.C. 20036. Second -class postage paid at Washington. Single issue $1 except yearend issue S2.50. Subscriptions. U.S. and possessions: one year $30, two years $55, three years S75. Canada add $8 per year all other countries add $B per year, U.S. and possessions add $104 yearly for special delivery, $65 for first class. Subscriber's occupation required. Annually: Broadcasting Yearbook $30. Cable Sourcebook $20. WHEN YOU WIN FOR NEWS IN THE NEWS TOWN... THAT'S NEWS In the past few years at WMAL Radio 63 we've won: George Foster Peabody Award twice, '74, '75; Ohio State Award, '74; Silver Gavel four times, '66, '68, '71, '74; Roy W. Howard Award, '75; National Broadcast Editorial Association's Eastern Region Award for Excellence in Editorials, '76. And these are just a few of more than 40 awards we've earned in the past 10 years. Once again WMAL Radio 63 has been honored by the Chesapeake Associated Press. This makes 10 out of the past 11 years that we've received their Outstanding News Operation award. And here we are in a town competing with three all news stations! More Good News: We really reach into the metropolitan Washington community and because we do, WMAL Radio 63 also received three more 1977 Chesapeake Associated Press Awards: Best News Feature, for `Thunder on the Mountain" about the Cass Railroad in West Virginia; Best Public Affairs, for "A Dream in an Empty Glass" on the sensitive subject of female alcoholism; and Best Editorial, for our series on Diplomatic Immunity. Washington is the news town, and we're proud that our news stands out again this year. We think it's because we're involved in Washington's community life; we share our listeners' concerns. When something happens we don't just say so, we do something about it. That has its rewards.

WMAL RADIO 63 WHERE LEWDSAID8DONé WASHINGTON,D.t.

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Outstanding Best Best Best News News Public Editorial Operation Feature Affairs t 1977 \ MAL, Inc. 0 Owned AM Station Represented Nationally by %MGAVREN GUILD ClosedNCircuit Insider report: behind the scene, before the fact

matters would be required, and that job Advertising Bureau puts their 1976 outlays Status report: FCC would probably fall to Barry Jagoda, who is at almost $70 million, up 35% from 1975, White House concern over possible gap in President's assistant on media and public and has said first -quarter 1977 leadership at FCC has led to under- affairs but whose job could be expenditures were 51% higher than in standing that Republican chairman, restructured. Other agencies said to be same 1976 period. Newspapers, Richard E. Wiley, will continue in office possible heirs to OTP functions are magazines and books together spent about beyond his term, which expired June 30, General Services Administration and $61.5 million in TV in 1976, according to until at least Aug. 1 and possibly until Office of Management and Budget. Television Information Bureau, which said September. With Congress in recess 1977 first quarter was up 66% during August, there's slight chance that (BRO DC STING, June 20). new chairman will be cleared for Senate Priming prime time confirmation until after Labor Day. Undei Insiders expect ABC -TV to have field day Going public law, Mr. Wiley may serve until his running promo spots for its 1977 -78 successor is qualified, but he can return to prime -time schedule during six White House may try something new in way private life at his own option. consecutive nights (Sept. 6 -11) of of presidential decision -making. Aides Washington: Behind Closed Doors, its concerned with developing policy on highly touted new 12 -hour made -for -TV public broadcasting (BROADCASTING, June 27) have been collecting ideas. But there is Culling the list movie (see page 33). Closed Doors is talk of expanding process to make option Status of White House search for Richard expected to harvest shares in 40 -to -50 range since it'll be up against (mostly) papers public, in some formal or informal Wiley replacement and new FCC way, and invite comment on them. commissioner to fill seat Ben Hooks will reruns that week. Sources say one of reasons ABC got off President's views on that procedure would soon leave appears murky to most people probably be sought. outside office of top White House aide, to fast start last September was heavy on- Hamilton Jordan. He has lists of names air promotion ABC Entertainment provided by White House personnel and President Fred Silverman used during Plea for pittance other offices, is making calls to sound out summer Olympics, which attracted huge audiences. Same thing happened during Solid phalanx of trade associations opinion on leading candidates and, have lodged February 1977 sweeps, with ABC's shows representing print media reportedly, is or soon will be in winnowing with on Energy getting leg up by heavy promotion protests House Committee process. and Power against provision in H.R. 6831 campaign on previous week's record - Betting remains that Charles Ferris, that would restrict advertising by electric general counsel to House Speaker Thomas shattering eight- consecutive- nights telecast of Roots. utilities. Coincident with final mark -up of P. (Tip) O'Neill (D- Mass.), will be named bill, which began last week, Chairman chairman and that black will be chosen to John D. Dingell (D- Mich.) received letter succeed Commissioner Hooks, who will Calculated slowdown? from American Newspaper Publishers become director of National Association Association, National Newspaper for Advancement of Colored People. Spot television's declining fortunes in Publishers (weeklies and small dailies) However, one option reportedly not yet third quarter of 1977 (page 24) are not and Magazine Publishers Association ruled out calls for promoting viewed by at least one leading national rep inveighing against provision that they felt Commissioner Joseph Fogarty to firm, John Blair & Co., New York, as mere would inhibit advertising as means of chairmanship. reflection of various and understandable communicating with public. economic factors. Jack W. Fritz, president Earlier, National Association of of Blair, is reportedly convinced that some Broadcasters government relations team OTP's future big New York agencies have agreed to boy- had contacted committee members with President Carter is expected to decide this cott spot in retribution for what they somewhat similar arguments. In joint week on reorganization of Executive considered excessive price hikes last pleading, publishing associations argued Office and, in process, fate of Office of summer. that privately owned electric utilities had Telecommunications Policy. White House In past few weeks Blair, partly to answer total operating revenue in 1975- latest staff prepared number of options, ranging this supposed agency thrust, has figures available -of more than $44 from retaining OTP in present form to announced reorganization and expansion billion. Their advertising expenditures for eliminating it and all its functions - of its sales staff, including beef -up of its year amounted to less than $14 million or neither regarded as likely. Other options corporate development team to call three hundreths of one percent. call for elimination of office- created in directly on advertisers, though Blair says it 1970 as President's principal adviser and will not by -pass agencies in process spokesman on telecommunications policy (BROADCASTING, June 20 et seq.). Blair Signs of life matters -and shifting functions to another feels spot TV is too effective to be ignored King Features Syndicate, New York, executive-branch agency. and wants its story to be told directly to which has been dormant in producing new Most likely candidate seems to be client decision- makers. programing for TV for past five years, is Commerce Department, which already reviving activity. In cooperation with has telecommunications policy- making Filmation, Los Angeles, KFS has and research capability in Office of Tit for tat produced two -hour animated feature, Telecommunications. However, decisions Newspapers are one of fastest -growing Flash Gordon, for showing on ABC -TV requiring presidential attention would, as users of television, but TV is no slouch at this fall; is working with producers Robert with other matters in government, be using newspapers either. At present rate, Golston and Lee Falk on motion picture staffed through Domestic Council. But TV and radio together, primarily TV, will version of "The Phantom" and is in with elimination of OTP, White House probably spend $100 million in discussion with Universal on TV series, liaison to group working on day -to -day newspapers this year. Newspaper Mandrake the Magician.

Broadcasting July 4 1977 5 BusinessNBriefly

Bryan, Ohio, is placing spots in TV only approximately 40 markets during early fringe time. Target: women, 18 -34, and New York State State Department of children, 2 -11. Commerce Department is investing a Raid Insecticide record $4.3 million to advertise state division of S.C. Johnson & Son plans 11 -week tourist attractions over next year, with TV buy starting in television accounting for 90% of media early July for its professional - strength Raid insecticides. budget. $4.3 million dwarfs $1.5 million Foote, Cone and Belding, Chicagb, spent in 1970, previous spending high by will place spots in 69 markets during early late state. TV advertising began last week in and fringe time. Target: women, 25 -54. 20 markets in New York and adjoining states for five weeks: It will resume in Wausau Homes Manufactured September for major promotion of New housing company is mapping 10 -week York City. Campaign was created and TV campaign beginning in early Victoria Inc. Nationwide placed by Wells, Rich, Greene, New York. Station September. Cramer -Krasselt, Milwaukee, restaurant chain continues its test of spot is markets Red Lobster Inns Restaurant chain placing spots in about 55 TV with flight scheduled for two weeks, during day and prime time. Target: adults, arranges 25 -week TV drive beginning in starting Aug. 1, in major cities. Copy -54. mid -July. D'Arcy- MacManus & Masius, St. 25 theme, created by Ayer Pritikin & Louis, is mapping spots in 100 markets Samsonite Luggage company will Gibbons, San Francisco, stresses that during prime and fringe time. Target: feature members of Pittsburgh Steelers Victoria Station restaurants are "a cut adults, 25 -54. football team in 30- second commercial above." Target: adults, 21 to 54. Ohio Art Co Producer of metal, created by J. Walter Thompson for airing Ideal Toys Toy manufacturer is lithographed and vinyl plastic toys is this fall. Commercial will promote entire planning three -month TV campaign planning three -month TV promotion Samsonite line in national network and starting in mid -September. Mission Argyle starting in October. Stahl Associates, spot -TV campaign. Productions, Los Angeles, will seek spots in 153 markets during day and early fringe time. Target: children.

Anderson Clayton Foods Company focuses on its Seven Seas salad dressing in 10 -week TV promotion beginning this week. Cunningham & Walsh, New York, is seeking spots in 15 markets during fringe time. Target: women, 18 -49.' ce. ughteabUraar Winchell Donut Houses Division of Denny's Inc. is planning two four -week TV flights starting this week and in August. t-°ááe5a Sóca1 Foote, Cone & Belding /Honig, Los Angeles, is selecting daytime spots in sOÓ values approximately 25 markets. Target: iti` women, 25 -49. ír á Kenner Products Division of General ard edt°ck' Mills has ordered eight -week TV ° tsb lt campaign for its Kenner Toys beginning as ezectly this week. Sive Associates, Cincinnati, is placing spots in Philadelphia and New aseresp York during children's time. Target: t children, 6 -11. 15 °re.. °ar a a Agway Inc. Farm and home supplies raín>>v AYre Aray eve company features its petroleum in eight - week TV campaign beginning in mid -July. O Rumrill -Hoyt, Rochester, N.Y., is seeking fOY °wr. spots in dozen markets during news, Vs$ tbek'rde°Y r sports and prime time. Target: total men. warts Hills Bros. coffee Company is - placing six -week TV flight beginning in mid -July. BBDO, New York, is buying spots in 13 markets during day, early and late fringe time. Target: women, 25 -54. Wm. Underwood Co. Food company

B,oaacasbng J,,iy 4 1977 6 will feature its Accent flavor enhancer in spots in major markets. Target: men, four -to- five -week TV drive starting in early 18 -49. Rep appointments August. Kenyon & Eckhardt, Boston, is Fayva Shoes Shoe store chain is Kirv(rv) Honolulu, Hawaii: HR Televi- planning spots in 25 markets during planning nine -week radio flight beginning sion, New York. fringe and prime time. Target: women, in late August. Arnold & Co., Boston, is WLox -ry -Biloxi, Miss.: Avery - Knodel 18 -49. scheduling spots in about 15 markets Television, New York. Nalley's Fine Foods Food company including Atlanta, Dallas, New York and WJRT -TV Flint, Mich.: Blair Television, Blend imitation Chicago. Target: teen -agers. will feature its Magic New York. in three -to- four -week salad dressing three El Chico Restaurants Division of El TV flights beginning this week, August Chico Corp. is mapping eight -week radio Della Femina, Travisano and September. campaign for its El Chico Mexican food Mr. Steak Restaurants map five -week Los Angeles, is arranging & Partners, restaurant beginning in mid -July. Glenn, radio promotion starting in mid -July. in 50 markets during fringe, day and spots Bozell & Jacobs, Dallas, is picking spots Winfield Advertising, St. Louis, will select prime time. Target: women, 18 -49. in eight markets including Memphis, spots in two markets - Cleveland and St. Six Flags Over Texas Division of Tenn., and Shreveport, La. Target: adults, Louis. Target: adults, 25 -49. Corp., schedules four - 18 -49. Great Southwest Pennsylvania lottery State lottery its Flags Over Texas week TV buy for Six Elanco Products Co. Farm products launches four -week radio campaign beginning this theme -amusement park division of Eli Lilly & Co., is arranging starting this week. Lewis & Gilman, Dallas, is week. Bloom Agency, selecting eight -week radio flight starting in mid - Philadelphia, is seeking spots in 16 prime, early spots in 20 markets during August. Gardner Advertising, St. Louis, is Pennsylvania markets. Target: adults, 18 Target: 25 -49, and late fringe time. adults, planning spots in 20 markets. Target: and over. and children. farmers. Amoco Oli Company schedules four- Toyota O Japanese car manufacturer is week radio promotion starting in mid - Radio only arranging seven -week radio buy August. D'Arcy -MacManus & Masius, beginning this week. Dancer- Fitzgerald- Chicago, is mapping spots in Vespa of America Spot radio plan Sample, New York, will select spots in approximately 40 markets including to promote company's mo -peds approximately 25 markets including Detroit, Miami and Milwaukee. Target: (motorized bicycle) is set to begin in 40 Atlanta, Baltimore and Miami. Target: men, 18 -49. markets to run through October. men, 18 -34. Criket Car stereo system launches Campaign was created and is being Allen's meats O Company sets six- four -week radio drive starting in early placed by Ayer Pritkin & Gibbons, San week radio push to start this week. August. Kelly, Scott & Madison, Chicago, Francisco. Target: adults, 18 to 34. Meyers & Muldoon, San Francisco, has will buy spots in seven markets including United Artists Film company is picked spots in six markets including San Diego. Target: men, 18 -24. placing one -week radio buy for its James Sacramento and San Francisco. Target: Kretschmar hams Company plans Bond feature film, "The Spy Who Loved adults, 25 -49. four -week radio drive beginning in mid - Me:' starting in mid -July. RDR Associates, Clearasil Division of Vick Chemical July. The Sayan Co., St. Louis, is mapping New York, is seeking spots in Co., will focus on its Clearasil acne spots in two markets -St. Louis and markets. Target: adults, approximately 95 product in four to six -week radio Springfield, Mo. Target: women, 25 -49. 18 -34. promotion starting this week. BBDO ITT Continental Baking Co. Wonder Dribeck Importers Company places International, New York, schedules spots brand division places three -week radio 10 -week radio campaign for its Beck beer in 50 markets including Atlanta, Chicago, drive for its Wonder Wheats beginning in beginning in mid -August. Della Femina, Dallas and San Francisco. Target: teen- early August. Ted Bates, New York, will Travisano & Partners, New York, will place agers. select spots in 10 -12 markets including Albany, N.Y., Boston and New Haven, Conn. Target: women, 18 -49. BAR reports television- network sales as of June 19 Blue Cross /Blue Shield of ABC $553,388,600 (33.6 %) CBS $550,506.100 (33.4%) NBC $544,294.300 (33.0%) Michigan Health insurance firm Total Total launches four -week radio push beginning minutes dollars 1 this week. Ross Roy, Detroit, will map week week 1977 total 7976 total change ended ended 7977 total dollars dollars from spots in 44 markets. Target: adults, 18 Day parts 19 79 minutes to date 1976 June June year date year to and over. Monday- Friday Sign -on -10 a.m. 144 S 1,010.300 3.626 S 23,000,000 S 17,346,600 +32.6 Monday- Friday Radio-TV 10 a.m. -6 p.m. 970 13,533,900 23.990 359.787.600 294,901,400 +22.0 Saturday -Sunday Zale Corp. Department store chain Sign -on -6 p.m. 281 5,785,600 7,931 190.258.400 149.856.200 +27.0 plans 11 -week radio and TV promotion in July. Bloom Agency, Monday- Saturday starting early 6 p.m.-7:30 p.m. 97 3,598.000 2.466 92.900,300 71,385,500 +30.1 Dallas, will select TV spots in 13 markets and radio spots in 51 markets. Target: Sunday 6 p.m.-7:30 p.m. 23 1,064,800 533 27,308,600 22,375,300 +22.0 adults, 18 -49. Monday- Sunday Hardee's Food Systems O Fast food 7:30 p.m.-11 p.m. 416 32,344.700 10.219 844,643,400 682,327,900 +23.8 restaurant chain arranges six -week TV Monday- Sunday and radio promotion beginning this 11 p.m: Sign -off 215 4,939,600 4,950 110,290,700 92,226,400 +19.6 month. Benton & Bowles, New York, will pick spots in about 10 markets during +23.9 Total 2.146 S62,276.900 53,715 S1,648,189,000 S1,330,419,300 early fringe and prime time. Target: Source: Broadcast Advertisers Reports adults, 18 -49 and children, 2 -11.

Broadcasting July 4 1977 7 Monday5Memo A broadcast advertising commentary from Don Wirth, vice president, Noble -Dury & Associates, Nashville

Riceland Rice: seeking Next we moved to the Ozarks of Arkan- out the scattered market sas and the Stockholm restaurant in Heber Springs. It's a marvelous place serving a How often do you eat rice? great chicken -and -rice recipe. Again music If you live in Nashville, chances are you played a role in the commercials. We drove eat less than a pound a year. But if you live to Mountain View, Ark., and recorded in Charleston, S.C., you probably eat rice Jimmy Driftwood's boys pickin' their at least once a day. In Miami, one market hearts out at the Ozark Folk Center as segment of some 300,000 Cubans con- background for the spot. sumes more rice than do the populations The third spot sent us back to Loui- of Tennessee and Kentucky combined. siana, where we featured Marti's And in Chicago, blacks eat four times as restaurant in the French Quarter of New much rice as whites. Orleans. The music indigenous to the To further complicate the picture, some area? Jazz, of course. So we featured Man - markets show marked differences in con- nie Crusto of the Preservation Hall jazz sumer profiles. English isn't even the pri- band playing a late set, then turning up at mary language in some. Marti's where Chef Henry makes him a With a mixed -up market like this, how big steaming platter of (what else ?) red do you advertise rice effectively? That's a beans and rice. Real restaurants, real peo- question we've had to answer since 1959, ple. the year Riceland Rice became a Noble - And last summer, we ventured to Dury client. Charleston, S.C., where, incidentally, rice Don Wirth joined Noble -Dury & Associates, Riceland Rice is a product of Riceland first found its way to the New World back Nashville, in 1973 as a writer -producer. He was Foods, a farmer -marketing organization in 1694. Our restaurant was Perdita's, a recently named vice president- creative with headquarters in Stuttgart, Ark. It's famous seafood establishment. director. Prior to joining Noble -Dury, Mr. Wirth the largest selling brand of regularly milled The actual restaurant crew was seen was copy director of Faulkner & Associates, rice in America. The story Riceland's serving local Charlestonians some elegant of Little Rock, Ark. A native of Chicago, he holds a rice dishes. shots of the commer- success is an unusual blend of consumer BA in journalism from the University of Iowa Opening patterns, positioning and attention to local and an MA from the University of Missouri. In cial featured a couple riding in a horse - marketing details. addition to his functions at Noble- Dtiry, he is a drawn carriage along the Battery, with Market research shows that only 36% of nationally known freelance outdoor writer. beautiful old mansions in the background. all households use rice once a week or The music? A string quartet, befitting the more. Occasional usage is defined as twice mood of one of America's grandest cities. a month or less. So if you want your rice Our positioning: "Riceland Rice -for Black music has been an important part client to grow, you've got to go after those people who know about rice." of the Riceland creative thrust. We make a heavy users. But it's not that simple. The The popularity of Riceland Rice in fine strong effort to keep on top of popular heavy -user segment is divided by the type restaurants in heavy -user markets was a music sounds current among blacks, and of rice used: precooked or regular. The two natural premise for interesting and color- have produced jingles in the styles of Cur- leading brands nationally are precooked ful television executions. We decided to tis Mayfield, Stevie Wonder, Kool and the (Minute and Uncle Ben's Quick). Rice- film our commercials on location and to Gang and Bob Marley and the Wailers, to land Rice is regularly milled. What's the feature the actual personnel of the name a few. Certain black stations have difference? To the rice user, it's time. restaurants and real people enjoying great such strong loyalty and credibility in the Minute and Uncle Ben's Quick are both rice dishes. We felt that believable execu- black community that we use the services convenience items. It takes 14 minutes to tion would prompt viewers to become in- of their on- the -air personalities for live prepare Riceland Rice. But we believe that terested in trying a rice that's used by spots and lead -ins to the music. In addi- additional few minutes of preparation time "people who know about rice." tion, we produced a series of spots featur- make a distinguishable difference in tex- Thus far, we have filmed four 30- second ing Helen Maybelle, owner of Chicago's ture and flavor. commercials on location in "rice Soul Queen restaurants, in which she And we have found that it is possible to restaurants." The first was in the little - gives her endorsement to Riceland Rice. devise an advertising position that has known town of Pierre Part, La., where A soul food cookbook and point -of- strength against both the precooked users Jimmie Cavalier runs the Rainbow Inn, a purchase display in black areas comple- and the users of regularly milled rice. staunch bastion of Cajun cookery. We mented the radio. To reach the heavy -user segment, we found the Rainbow Inn after several days Spanish -language radio also is used, re- took a close look at the consumption ac- of searching the bayou country outside minding urban housewives of Spanish tivity in the areas where people eat rice a New Orleans. Few of the locals spoke descent to add Riceland Rice to their lot. And we found that among these "rice more than broken English and they were shopping lists. experts," Riceland was the leading choice naturally suspicious when we approached Sales of Riceland Rice have climbed among regularly milled brands. Not only them about filming a commercial there. steadily. It's difficult to attribute sales was it served in the homes of Cubans, Ca- But they finally warmed up to our crew gains to a specific commercial or print ad, juns, low -landers and blacks, but it was and we succeeded in capturing the spirit because the Riceland marketing effort is a served in the most popular restaurants in and fun of the "fais- do -do" (a sort of Ca- mixture of advertising, promotion, these areas. We have our positioning: To jun community hoe -down) on film. We in- merchandising and local distribution users of precooked rice, Riceland offers vited the whole community to the Rain- efforts. Nationally, we're number four better flavor for the extra few minutes of bow to have dinner (and plenty of Dixie behind Minute, Uncle Ben's and Uncle cooking time needed. To users of regular beer) on us and filmed the action, com- Ben's Quick. rice, Riceland offers the assurance of con- plete with music provided by Allan Fon- Not bad when you consider we're dis- stantly good flavor. tenot and his Country Cajuns. tributed in less than half the country.

Broadcasting July 4 1977 8 THE LUCKY STATION THAT'S OFFERED thev WILL COME UP WITH NUMBERS

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//r Mr. Station Manager: When a supermarket chain buys America's hottest series, "LET'S GO TO THE RACES" - don't worry about the rating picture. Below are typical experiences.

Sunshine Foods, Sioux Falls, South Dakota and Sioux City, Iowa -KFSY telecasts "LET'S GO TO THE RACES" on 1. Tuesdays at 6:30-7:00 p.m.-recently reported a 49% share of the audience. This is a three station market.

On KSAT in San Antonio. This is a four station market. "LET'S GO TO THE RACES" on Tuesdays, 6:30 -7:00 p.m. n received a 37% share of the audience. In Pittsburgh, WTAE, in an "off -time" slot, Saturday, 1:30- 2:00 p.m. WTAE had a one rating -but "LET'S GO TO THE RACES" raised this to an 8.

The Louisville station, WHAS, reported a 39% share of the 4. audience. Time slot was Tuesday, 8:00 -8:30 p.m.

In Atlanta, Georgia, UHF Channel 17 tied for first place in 5. the ratings with "LET'S GO TO THE RACES"

zooms sales for supermarkets zooms ratings for TV stations TELECOM PRODUCTIONS, INC. 400 North Michigan Avenue, Chicago, Illinois 60611. 312/467 -5220 DatebookE,

Iron 16th annual executive conference. Saratoga July 16 -17- United Press International Broad- This week Springs. casters of Louisiana annual convention and awards banquet. Marriott hotel, New Orleans. July 6 -Open meeting of National Association of July 10- 13- National Association of Farm Broad- Educational Broadcasters board of directors. Brook- casters summer meeting. L'Enfant Plaza hotel, Wash- July 18- 19- Television Programing Conference, ings Institute building, Washington. ington. Hilton Inn. Shreveport, La. Information: Tay Boye, WTVJ(TV) Miami. July 8- Meeting of the MarylandlDelaware CATY Association. Whitehall Inn on Maryland Route 50 near July 17- 19- California Broadcasters Association Chesapeake Bay Bridge. Also in July general membership meeting. Speakers will include FCC Commissioner Margita White and ABC Inc. Presi- 8 Hearings before the Copyright Office of the July -8- July 12- 15- National Association of Business and dent Elton Rule. Del Monte Hyatt House, Monterey. Library of Congress on whether there should be Educational Radio annual meeting, Lake Lanier, Ga. copyright protection for record performers and July 17- 23- National Association of Broadcasters radio newspapers, manufacturers. Room 910. Crystal Mall building No. 2, July 13 -Sales seminar on and sales management seminar. Harvard University Grad- Arlington, Va. sponsored by the National Radio Broadcasters uate School of Business Administration. Association. Ramada Inn, Logan Airport, Boston. July 8 -Aug. 12- Institute in Broadcast Sports as July 20 -Sales seminar on radio and newspaper, part of Boston University's summer term. Guest lec- July 13 -15- Wisconsin Broadcasters Association Sponsored by the National Radio Broadcasters turers will include Roone Arledge, ABC vice president. summer meeting. Olympia -Princess Resort, Association. O'Hare Hilton, Chicago. news and sports; Chet Simmons, vice president, NBC Oconomowoc. July 21 -Sales seminar radio Sports; Barry Frank, vice president and executive pro- on and newspaper, July 13- 18- Colorado Broadcasters Association sponsored by the ducer, CBS Sports: Baseball Commissioner Bowie National Radio Broadcasters summer convention. Steamboat Springs. Association. Marriott at Kansas Airport. Kuhn and Harry M. (Chip) Shooshan, chief counsel, City House Subcommittee on Communications. Boston July 15 -FCC's new deadline for comments on in- July 21 -22- Institute of Broadcasting Financial University, Boston. Information: David Klatell, institute quiry on fund- raising policies of noncommercial Management/Broadcast Credit Association quarterly director, (617) 353 -3491, or Boston University's sum- broadcast stations (Docket 21136). FCC. Washington. board of directors meeting. Fairmont hotel, Dallas. mer term, 725 Commonwealth Avenue, Boston 02215. FCC's new July 15 -Sales seminar on radio and newspapers. July 22- deadline for replies in network July 10 -11 -South Carolina Broadcasters Associa- inquiry (Docket FCC, sponsored by the National Radio Broadcasters 21049). Washington tion summer convention. Holiday Inn. Hilton Head. Association. Sheraton, Airport, Memphis. July 23- Region two and three workshop of Radio July 10 -12 -New England Cable Television Television July 18- Seminar on news media coverage of News Directors Association. Snow Bird Association summer meeting. Wentworth by the Sea, Resort, desegregation, sponsored by Associated Press Society Salt Lake City. Portsmouth, N. H. of Ohio and Ohio Associated Press Broadcasters. Holi- July 25 -Start of hearing before House Com- July 10 -12 -New York State Broadcasters A day Inn -Airport, Columbus. munications Subcommittee on broadcast chapter of

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Broadcasting July 4 1977 10 options paper of Communications Act revision. Hear- on Cooperative Arrangements conference on com- posai to prohibit acquisition of more than 10% of any ings continue several days this week. Rayburn House munity colleges and telecommunications. Crown broadcast licensee or of any newspaper which could Office building, Washington. Center, Kansas City, Mo. not be controlled or owned with concurrently owned or acquired stations (Docket 20548). Replies are due Aug. 4 -7- Ricky Mountain Broadcasters Association July 25 -27 -Cable Television Administration and Sept. 1. FCC, Washington. Marketing Society conference on pay cable. Century convention. Sun Valley Lodge, Sun Valley, Idaho. Aug. 25- 28- Second annual Chicano Film Festival, Plaza Hotel. Los Angeles. Aug. American Bar Association public hearing on 9- with Centro Video of Oblate College as host. San An- updating and revising ABA standards on fair trial and July 28 -28- Hearings before the Copyright Office of tonio, Tex. the Library of Congress on whether there Should be free press. Chicago. Information on testifying: copyright protection for record performers and Deborah van Peski, communications division, Ameri- Aug. 25 -28- West Virginia Broadcasters Associa- manufacturers. Monaco suite, Beverly Hilton hotel. can Bar Association, 77 South Wacker Drive, Chicago tion fall meeting. The Greenbrier, White Sulphur Beverly Hills. Calif. 60606; (312) 947.4177. Springs. July 28 -31- Annual conference of the National Aug. 17 -19 -Rocky Mountain Cable Television Aug. 28 -Sept. 4- International Radio and TV Ex- Association of Black Journalists. FCC Commissioner Association summer meeting. Ramada Show King Inn, hibition 1977 Berlin. Berlin Exhibition Grounds, Berlin. Benjamin Hooks, who also is executive director- desig- Jackson, Wyo. Contact: Bodo H. Kettelhack, P.O. Box 19 17 40. 0 -1000, Berlin 19. nate of the National Association for the Advancement Aug. 17 -19- Arkansas Broadcasters Association of Colored People, will be keynote speaker. Baltimore summer convention. Speakers will include Harry Association of Black Media Workers will be host. Lord Boyle, chairman, Canadian Radio -Television Commis- Baltimore hotel, Baltimore. sion; Julie Hoover, ABC -TV director of standards, and September July 29- 30- Annual MPL seminar of Motion Picture FCC Commissioner Benjamin Hooks. Indian Rock Laboratories, produced in conjunction with the Resort, Fairfield Bay. Sept. 7 -9- "Business and Media: A National Sym- posium' on the relationship between free enterprise Nashville section of Society of Motion Picture and Aug 18- National Federation 21- of Community and free press, sponsored by the Georgia State Uni- Television Engineers and Memphis State University. Broadcasters national Augsberg College conference. versity Chair of Private Enterprise. Georgia State Uni- Memphis. Information: MPL seminar, Box 1758, campus, Minneapolis. Memphis 38101; (901) 774 -4944. versity, Atlanta. Aug. 21 Southern Cable Television Association -23- Sept. Region 13 workshop of Radio Television July 30- Deadline for entries in the 1977 Ondas 17th 10- annual convention. Southeastern chapter of News Directors Association. Washington. Awards (12 for radio and five for TV in Spain. five for Society of Cable Television Engineers will hold meet- radio and television in Spanish America, five for radio ing and technical sessions during convention. SCTE Sept. 11 -13- Illinois Broadcasters Association fall and five for television in other countries). Awards for contact: Guy Lee, Georgia Cablevision. (404) convention. Marriott Lincolnshire Resort, Chicago. programs, organizations and individuals for ac- 892 -2288. complishments in the year prior to March 1. Awards Sept. 11 -14- National Association of Broadcasters "Managing Nonunion Wake will be given in Barcelona Nov. 14. Information: Pre - Aug. 22- Association for Education in Journalism's seminar on the Station" mios Ondas, Radio Barcelona, Barcelona, Spain. plenary session, "Freedom vs. Control: The U.S. and Forest University, Winston -Salem, N.C. World News Flow." School of Journalism Mass and Sept. 14 -15 -Ohio Association of Broadcasters fall Communication, 5115 Veils Communication Hall, Uni- convention. Columbus Sheraton, Columbus. versity of Wisconsin, Madison. August Sept. 15 -17 -Radio Television News Directors Aug. 22 -FCC's new deadline for comments on pro- Association international conference. Edwin Newman, Aug. 1 -House Communications Subcommittee posal to add four VHF drop -ins (Charleston, W. Va., NBC News correspondent will be keynote speaker hearings on broadcasting in connection with Com- Johnstown or Altoona. both Pennsylvania; Knoxville, Thursday. CBS Correspondent Eric Sevareid will be munications Act review continue this week. Rayburn Tenn., and Salt Lake City). Replies are now due Sept. when he will receive Paul House Office building, Washington. 22 (Docket 20418). FCC. Washington. banquet speaker Saturday White Memorial Award. Hyatt Regency hotel, San Aug. 1-4-Washington-based National Commission Aug 22- FCC's new deadline for comments on pro- Francisco.

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Broadcasting July 4 1977 11 Oct 18- 20- Seventh annual conference of Western Educational Society for Telecommunications (WEST). Major meetings Harrah's hotel, Reno. Information: Wendell H. Dodds. Reno Sept 15 -17 -Radio Television News Directors be site of 1978 convention. WEST '77 chairman, University of Nevada, 89557. Association international conference. Hyatt March 4 -8, 1978- National Association of Regency hotel, San Francisco. 1978 conference Television Program Executives conference. Bona- Oct 19 -21- Tennessee Association of Broadcasters 1979 will be at Atlanta Hilton hotel, Sept. 20 -22: venture hotel, Los Angeles. Future conferences: annual convention and business meeting. Read conference will be at New Marriott hotel, Chicago, March 10 -14, 1979. MGM Grand hotel, Las Vegas. House, Chattanooga. Sept 11 -14. 1980, Nob Hill complex, San Fran- March 8 -12, 20 -21 National Association of Broadcasters cisco. Oct. - Sept 18- 21- Institute of Broadcasting Finan- fall regional meetings for radio, TV and engineering Hyatt rial Management 17th annual conference. April 9 -12, 1978- National Association of executives. Peachtree Plaza hotel, Atlanta. Regency, Chicago. 1978 conference will be held Broadcasters annual convention. Las Vegas. will be Mississippi Cable Television Associa Sept. 17-20 in Las Vegas; 1979 conference Future conventions: Dallas. March 25 -28, 1979: Oct. 20- 22- annual meeting. Broadwater Beach, Biloxi. in New York Sept. 16 -19. New Orleans, March 30 -April 2, 1980: Las Vegas. tion Oct. 9-12- National Radio Broadcasters March 12 -15, 1981; Dallas, April 4 -7, 1982; Las Oct. 21 - Pittsburgh chapter, Society of Broadcast Association convention. New Orleans Hilton, New Vegas, April 10.13, 1983: Atlanta, March 18 -21, Engineers regional convention and equipment exhibit. Orleans. 1984. Howard Johnson motor inn, Monroesville, Pa. Oct 23.28- Annual meeting of Association of April 12 -14, 1978- National Association of Oct. 23 -24 -North Dakota Broadcasters Associa- National Advertisers. The Homestead, Hot Broadcasters radio program college. Las Vegas. tion fall meeting. Holiday Inn. Fargo. Springs, Va. MIP-TV, 14th annual inter- April 21- 28,1978- Oct 23- 28- Annual meeting of Association of Na. Educa- marketplace for producers and distribu- Nov. 13 -18- National Association of national tional Advertisers. The Homestead, Hot Springs, Va. tional Broadcasters convention. Sheraton Park tors of TV programing, Palais des Festivals, hotel, Washington. Cannes, France. Nov. 14 -18- Television Bureau of Advertising April 30 -May 3, 1978 - Annual convention of annual meeting. Hyatt Regency hotel, San Fran- the National Cable Television Association. New cisco. Orleans. November Oct 18- 19- Society of Motion Picture and June 1 -3, 1978 - Associated Press Broad- Nov. 2-4-American Association of Advertising Television Engineers 119th technical conference casters annual meeting. Stouffer's Twin Towers. Agencies central region annual meeting. Ambassador and equipment exhibit Century Plaza hotel, Los Cincinnati. hotel, Chicago. Angeles. June 17-20, 1978- Broadcasters Promotion Nov. 4- 5-Fifth annual Midwest Seminar on Down- Nov. 18.20- National convention of The Society Association 23d annual seminar Radisson Videotape and Film, sponsored by the Chicago Film of Professional Journalists, Sigma Delta Chi. town, Minneapolis: 1979 convention will be June Council, Chicago Television Guild, IFPA Film and Renaissance Center, Detroit. Birmingham. Ala., will 6-10, Nashville. Video Communicators and Society of Motion Picture and Television Engineers. Downtown Marriott hotel, Chicago. Sept. 18 -18 -Maine Association of Broadcasters Hixson, Leo Burnett Co. Wisconsin Center Madison. national radio conference of annual convention. Samoset -by- the -Sea. Rockland, Nov. 4-6-Eighth annual and Me. Loyola University of Chicago. Open to all college high school station personnel. Downtown Lewis Sept. 18-20-Nebraska Broadcasters Association Towers campus, Chicago. convention. Scottsbluff. October Nov. 4- 7- American Advertising Federation western Sept. 18- 20- Annual convention of National Oct 2 -5- Missouri Broadcasters Association fall region conference. Broadmoor hotel. Colorado Religious Broadcasters Western chapter. International meeting. Holiday Inn, Hannibal. Springs. Marriott hotel, Los Angeles. Oct 3 -4- Southwestern regional convention of Na- Nov. 7 -8- National Association of Broadcasters fall Sept. 18- 21- Institute of Broadcasting Financial tional Religious Broadcasters. Southwest Radio regional meetings for radio, TV and engineering ex- Management 17th annual conference. Hyatt Regency, Church, Oklahoma City. ecutives. Marriott hotel, Denver. Chicago. Oct. 4 -8- Second conference on satellite com- Nov. 7- 12- Western Cable Show, sponsored by the Sept 18-21-Pacific Northwest Cable Television munications for public service users, sponsored by the Arizona Cable Television Association, California Ca- Association meeting. Ridpath hotel and motor inn, Public Service Satellite Consortium. Mayflower hotel. ble Television Association and Hawaii Cable Televi Spokane, Wash. Washington. sion Association. Town and Country hotel, San Diego. Sept. 19- 21- Western Electronic Show and Con- Oct. 5- 7- Indiana Broadcasters Association (all Nov. 8- 10- Midcon electronic convention and ex- vention, organized and managed by nonprofit Electri- meeting. Marriott Inn, Fort Wayne. position, sponsored by regional Electronic Represen- Exhibitions Inc. Brooks Hall and cal and Electronics Oct. Information Film Producers of America tatives Association. O'Hare International Convention Francisco Civic Auditorium. 5- 9- San national conference, trade show and awards festival. Center and Hyatt Regency O'Hare hotel, Chicago. Sept. 21 -23 -Fall meeting of Minnesota Associa- Holiday Inn, Chicago Film Center, Chicago. Contact: Nov. 10- 11- National Association of Broadcasters tion of Broadcasters. Guest speakers will be NAB IFPA, 3518 Cahuenga Boulevard West, Hollywood fall regional meetings for radio, TV and engineering President Vincent Wasilewski and program producer 90068; (213) 874 -2266. executives. Sheraton Harbor Island Inn hotel, San Earl Nightingale. Holiday Inn, Worthington. Oct. 5 -10- Women in Communications Inc. annual Diego. Calif. Sept. 25-27- Nevada Broadcasters Association an- meeting. Sheraton -Waikiki hotel, Honolulu. Nov 10- 13- National Association of Farm Broad- nual convention. Hyatt Lake Tahoe. Incline Village. Oct. 9 -11 -North Carolina Association of Broad- casters convention. Crown Center, Kansas City, Mo. Sept. 26 -28- Eascon -'77 conference on casters annual convention. Pinehurst hotel, Pinehurst Nov. 13- 18- National Association of Educational electronics and aerospace systems. Sheraton National Oct 9- 12- National Radio Broadcasters Associa- Broadcasters convention. Sheraton Park hotel, Wash- hotel, Arlington, Va. Information: Eascon -'77, suite 636 tion convention. New Orleans Hilton, New Orleans. ington. 821 15th Street. N.W.. Washington 20005. Oct. 10- 13- Electronic Industries Association 53d Nov. 14- 15- National Association of Broadcasters Sept. 28 Seventh annual assembly of the -28- annual convention Fairmont hotel, San Francisco. lall regional meetings for radio, TV and engineering Council of Better Business Bureaus. Bert Lance, direc- executives. Fairmont hotel, Dallas. tor of the Office of Management and Budget, will be Oct 13- Religion in Media Association awards special luncheon speaker. Antlers hotel, Colorado program. Century Plaza hotel, Los Angeles. Nov 14- 18- Television Bureau of Advertising's an- Springs. nual meeting. Hyatt Regency hotel, San Francisco. Oct. 13-14-National Association of Broadcasters Sept. 28-Oct. 1 -"Telectronica '77" telecommunica- fall regional meetings for radio, TV and engineering Nov. 18 -19- Second annual International Video - tions, radio and television equipment exhibition. Par- executives. Hyatt Regency hotel, Chicago. disc /Home Video Programming Conference, an under- ticipation will be limited to 45 U.S. companies. taking of Visondisc Corp. Loeb Conference Facility, Oct. 14 -16 -Fall convention of Illinois News Broad- Information: Hans J. Amrhein, New York University. New York. Caracas, Venezuela. casters Association. Champaign- Urbana. Program Room 4036, Office of International Marketing, Depart- coordinator: Ron Williams, WOWS(AM) Champaign ment 20230; (202) Nov. 16 National convention of The Society of of Commerce, Washington 61820. -20- 377 -2332. Professional Journalists, Sigma Delta Chi. Renais- Oct. 18 -19 -The Society of Motion Picture and sance Center Detroit. for in Atomic In- Sept. 30- Deadline entries Television Engineers 119th technical conference and for contributions to public un- dustrial Forum awards equipment exhibit. Century Plaza hotel, Los Angeles. of the peaceful uses of nuclear energy. derstanding Information: SMPTE, 862 Scarsdale Avenue. Categories are electronic media and print, each with a v1111111111riM1=1 Scarsdale, N.Y. 10583. 51.000 prize. Information and entries: MaryEllen War- December ren, AIF, 7101 Wisconsin Ave, Washington 20014: Oct 17-18- National Association of Broadcasters Dec. 1- FCC's deadline for comments in inquiry (301) 654-9260. fall regional meetings for radio, TV and engineering executives. Hyatt Regency Cambridge. Cambridge, examining economic relationship between cable and Fourth annual Advertising Con- Sept. 30 -Oct. 1- Mass. broadcast television, including cable demand and ference of Wisconsin, sponsored by University of penetration. audience diversion, audience -revenue Wisconsin Extension. Speakers will include Dr. Oct 17- 19- Advertising Research Foundation 23d relationship and service to public (Docket 21284). William D. Wells. Needham, Harper & Steers, and Carl annual conference. Waldorf Astoria New York. FCC. Washington.

Broadcasting July 4 1977 12 Public Information," "Copyright and the films- backed by industry, government, Books Doctrine of Fair Use," "Advertising and trade organizations and churches -and Business Regulations," and "Regulation each tries to influence and inform in vary- of Broadcasting." ing degrees. Tape: A Radio News Handbook, by F. Although the book is concerned pri- In this book, the author (who has Gifford. Hastings House, New York. 224 marily with Illinois law, the authors review headed his own production company for pp., $12.95 hardback, $6.95 paperback. that state's statutes within the framework 28 years and founded the International The tape recorder is the radio journalist's of the decisions of federal courts and Quorum of Motion Picture Producers) de- pad and pencil and this book tells how to regulatory agencies as well. velops in great detail and with many per- get the most out of an invaluable tool. The authors are assistant professors of sonal examples and anecdotes, this multi- Written by the news director of WDEE(AM) journalism at Southern Illinois Univer- million dollar arm of the public relations Detroit, the book covers all phases of tape sity. field. recording, from the principles and history Chapters include. the evolution of spon- of recording to splicing and working with The Illustrated Encyclopedia of Rock, by sored films, how to buy and sell them, reel -to -reel machines to patching into Nick Logan and Bob Woffinden. Harmony their production, marketing techniques phone lines with an actuality. The different Books, New York. 256 pp., $7.95 paper- and how to operate a production firm. forms of taped stories and how to write for back. tape are also covered. There are chapters This four -color book lists personnel, back- International and Intercultural Com- on morgue systems and equipment main- ground and discographies for more than munication, edited by Heinz- Dietrich Fischer C. Merrill. tenance as well. 650 rock groups and individuals from Ace and John Communica- to Z.Z. Top. There is a wealth of informa- tion Arts Books, Hastings House The Mass Media and the Law in Illinois, tion here for the rock disk jockey, music or Publishers, New York. 524 pp., $22.50 hardcover, $12.50 paperback. by Harry W. Stonecipher and Robert program director. The entries are in TFager. Southern Illinois University Press, alphabetical order and the volume is illus- A revised edition of "International Com- Carbondale, Ill. 256 pp., $12.50. trated with photos of the groups and of munication" originally published in 1970, The authors state in their introduction: more than 300 album covers. The authors this second edition is a collection of 45 ar- "The purpose of this book is to define the are editors of the New Musical Express, an ticles -some previously printed -con- present status of laws regarding the mass English rock weekly. tributed predominantly by journalism media, specifically as applied to the Illinois professors. In discussing the purpose of newsman -publisher- broadcaster." What The Sponsored Film, by Walter J. Klein. international communication and under- they provide is a legal handbook of com- Hastings House, New York. 210 pp. standing, the authors touch upon com- munications law for one state and, by ex- $12.50. munication systems and concepts, the tension, for the other 49 as well. There are thousands of movies made each world's media, problems of freedom and Chapters of special interest: "Free year that are never shown in theaters, nor responsibility, national development and Press -Fair Trial Conflicts," "Access to are they meant to be. These are sponsored mass media, international news flow and

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Broadcasting July 4 1977 13 propaganda, among others. Me and My TV, by Ann Christine Heintz, Of particular interest to broadcasters are Carolyn Galloghy and Elizabeth. Conley. 147 Wilson P. Dizard's "Television's Global Journalism Education Association, Networks," Erich Follath's "An Interna- Tomahawk 11ail, Shabbona, Ill. 60550. Broadcast tional Comparison of Broadcasting $3.75, 72 pp. Systems" and Heinz -Dietrich Fischer's The authors of "Me and My TV" Financing? "The Contribution of Eurovision and In- challenge the notion that television is to tervision to Global Television." blame for many of the social evils in U.S. society, and show how prime -time TV can Practice FCC-Type Exams for Radio- tool telephone Operator's License -First be used effectively as an educational in the classroom as well as the home. Class, by Richard J. Smith and Victor F. Their book describes how the basic skills Veley. Hayden Book Co., Rochelle Park, C. of vocabulary, critical thinking and value N.J. 96 pp., $4.95. judgment can be learned from the set. The Designed to prepare readers for the FCC book is the result of a three -year research first -class license exam, the authors use study funded by the Ford Foundation at St. FCC multiple- choice format, listing the Mary's Center for Learning in Chicago. 500 typical questions and answers for ele- ment four. Answers are discussed by the authors or are referred to the FCC rules e Copyright by Walter E. Hurst. Seven and regulations or to Milton Kaufman's Arts Press Inc., Hollywood, Calif 284 pp., "Radio Operator's License Q & A $10. Manual" The new copyright law is the subject of Mathematical problems are worked out, this basic book. Background is provided and detailed explanations for circuits and with reprints of scholarly articles. The designs of communications equipment are author then moves into all phases of the provided. A large number of schematics new act, including an illustrated, step -by- are included to help the reader visually in step guide on how to copyright a work. troubleshooting and problem -solving Other chapter topics include the workings situations. Study tips, instructions on how of the copyright royalty tribunal, registra- to take multiple- choice tests and advice on tion classes, duration and various court how to take FCC exams are included. cases. OpenMikeR Heller -Oak knows Industry's needs. the The ABC of DEF Robot radio Loans may cause_ some Leases EDITOR: Congratulations to the Public EDITOR: This inquiry of Broadcasting Service, which begins its new my engineer friends to think I'm naive, Acquisitions daily electronic feed (DEF) news service but I wonder if anyone knows of a compa- Refinancing to its member stations (BROADCASTING, ny or individual who has tried to develop Discounting Seller Notes June 20). The letters DEF originated with "cassette automation." Heller -Oak has built its reputation ABC, which began its daily electronic As I remember Paul Schafer did some in communications financing on news service to its member stations 10 work on this several years back. these clear -cut principles: years ago. The ABC (DEF) news service It would appear to me that the cost of sub- No equity participation now goes to 160 stations plus the CTV and automation would be brought down TV Networks in Canada. stantially for small stations and the quality No commitment or Global at least to AM sta- investigation fee To PBS -good luck.- Sydney E. Byrnes, would be acceptable, director, syndicated news service, ABC tions. Each transaction is an automation could reduce the "Original" structured to News, New York. Cassette a so that it might literally sit your specific needs size of system on the secretary's desk. Threading of reels From $200,000 to $20,000,000 would be simpler and rewinding made we would like to see your deal. easier. If there is a way to put it together, SBA's broadcast ban I would appreciate hearing from anyone we would like to work with you about this, either EDITOR: A cheer for some remarkable who may have thoughts to produce the best financing pro or con. -Bill Sims, president Wycom possible. common sense reported in "In Brief," June 27: Corp., Laramie, Wyo. Call or Write: David M. Robbin or Loren N. Young Indeed, if federal funding of Corpora- tion for Public Broadcasting "does not The names were changed violate constitutional provisions," the Small Business Administration ban on EDITOR: The gremlins in the composing broadcast station loans should be repealed. room seem to have targeted in on Blair in Senator Ernest Hollings (D -S.C.) is to your June 27 issue. In your story on Communications Finance Corp. be congratulated for his authorship of the Blair's expansion of its New York televi- 105 W. Adams Street language of the Appropriations Commit- sion sales operation you refer to Steven T Chicago, Illinois 60690 tee report recommendation. The recom- Loses. His name is Steven T. Losee. In Telephone: 312 /346 -2300 mendation supports the previously re- your feature on computerization you A joint venture of ported stances of FCC Chairman Richard quote William Harris. That should be Walter E. Heller International Corporation E. Wiley and Commissioner Benjamin L. William Morris. -Josef B. Rosenberg, vice and Oak Industries Inc. Hooks. They, also, deserve cheers. - president communications, Blair Thievi- Charles A. Macatee, Washington. sion, New York.

Broadcasting July 4 1977 Where Things Stand la Monthly status report on major issues in electronic communications

Copyright 1977 Broadcasting Publications Inc May be quoted cast feed, although at least one measure in entire Communications Act of 1934. It is cur- with credit. hopper (by Representative B.F. Sisk (D- Calif.1) rently holding hearings on staff-drafted options would have three networks and Public Broad- for new act (BROADCASTING, April 25); Broad- Agency for Consumer Protection. Legisla- casting Service handling coverage as pool. casting hearings are scheduled for weeks of tion to create Agency for Consumer Protection, House experiment concludes Sept. 15. In July 25 and Aug. 1. Subcommittee chairman, supported by Carter administration, is ap- Senate, measure by Majority Leader Robert Lionel Van Deerlin (Calif.), said he hopes to parently dead for this year in both houses of Byrd (D- W.Va.) to institute closed- circuit have bill on paper by January 1978. Project has Congress. Senate Democratic Majority Leader coverage of Senate.is QP shelf. been subject of heated disputes. Despite re- Robert Byrd (W.Va.) says bill will not be called peated attempts by Mr. Van Deerlin and sub- up there until House considers it; House ver- Cable rebuild /refranchising. FCC has committee ranking Republican, Lou Frey (Fla.), sion is 20 -25 votes short of majority (BROAD. relaxed rebuild requirements it would have im- to reassure broadcasters, industry has taken (BROAD- CASTING, June 13). Senate's bill has provision posed on CATV systems by this year hard -line stance against entire project. Net- sought by National Association of Broad- CASTING, April 12, 1976), and it has delayed for works and National Association of Broad- casters to prevent proposed agency's involve- one year March 31 deadline for refranchising casters argue that present act works well and ment in broadcast license renewal proceed- of systems (BROADCASTING, Nov. 29, 1976). Both should not be tinkered with. ings at FCC. House bill does not. Proposed actions have been appealed by a number of agency could only act as advocate. would have citizen groups. Comments have been filed in Crossownership (newspaper- broadcast). in Washington has over- no regulatory authority. ongoing refranchising inquiry (BROADCASTING, U.S. Court of Appeals March 7). turned FCC's policy allowing newspaper - Antitrust/networks. Justice Department has broadcast crossownerships in same market, filed suit (Cases 74 -3599 et al.) against three Carter and broadcasting. President is going unless such multimedia holdings can be commercial TV networks. charging them with on air at unprecedented clip: nine televised shown to be in public interest. Court ordered monopoly over prime -time television program- news conferences, "fireside chat;' energy talks commission to develop rules under which ing. Late last year NBC and Justice reached from Oval Office and to joint congressional divestiture of crossownerships would take agreement aimed at ending litigation. Settle- session, speech to UN, NBC's Day with Presi- place. Decision was made in appeal brought ment would, among other restrictions, limit dent Carter, PBS coverage of town meeting in by National Citizens Committee for Broadcast- amount of TV programing NBC could produce Clinton Mass., CBS Radio call -in show (BROAD- ing (BROADCASTING, March 7). National Associa- for its use for period of 10 years. This and other CASTING, April 25), local question- and -answer tion of Broadcasters, FCC, and newspaper specific provisions of agreement would not show on KNxT(TV) Los Angeles (BROADCASTING, publishers are seeking Supreme Court review become effective unless similar terms are May 23). (BROADCASTING, March 4); commission con- agreed to by ABC and CBS. and they say they tended in its petition for review that appeals Children's TV. Oral argument was held last will not settle with government (BROADCASTING, court "usurped" FCC's power (BROADCASTING, Sept. 14 in U.S. Court of Appeals in Wash- Nov. 22, 1976). Other objections to consent April 25). Representative Samuel Devine (R- ington in appeal (Case 74 -2006) by Action for have appeared (BROADCASTING, on House Com- agreement Children's Television from FCC's 1974 policy Ohio), ranking Republican March 30), and Justice and NBC have modified Committee, has introduced legislation statement on children's television (BROnocAsr- merce portions of proposed settlement (BROADCASTING. (H.R. 5577) to prohibit FCC from considering ING, Sept. 20, 1976). May 16). Matter is now pending before Judge newspaper crossownerships in broadcast Robert Kelleher of U.S. District Court in Los Closed captioning. FCC has allowed use of license proceedings and to prohibit divestiture Angeles. portion of TV vertical blanking interval for en- of crossowned media. coded (closed) captioning of programing for So- called "Bell bill;' named after its (television -cable televi- Bell bill. benefit of hearing impaired. Public Broadcast- Crossownership chief supporter, AT &T, to limit competition in FCC has amended its rules so that ing Service is moving ahead with technical sion). business communications field, has been divestiture is required for CATV system co- aspects of closed captioning and President reintroduced in House and Senate. Telephone owned with TV station that is only commercial Carter has written commercial networks urging companies argue that rates of home telephone station to place city -grade contour over cable their involvement (BROADCASTING, Feb. 28). Net- users might have to go up if "cream skimming" community (BROADCASTING, Sept. 29, 1975). work reaction has been tentative (BROADCAST- by specialized common carriers in private Affected are eight crossownerships in small ING, March 14). lines field is not stopped. Specialized common markets. FCC has rejected petitions for recon- carriers, including miscellaneous common car- Communications Act. House Communica- sideration of new rule (BROADCASTING, March 8, riers that broadcasters use, argue to contrary tions Subcommittee is in process of revamping 1976). National Citizens Committee for Broad- that bill is anticonsumer, will confer un- paralleled monopoly on AT &T by driving them r- out of business. To combat effects of Bell bill, SUBSCRIBER Representative Timothy Wirth (D- Colo.) and Please send Service Senator Gary Hart (D- Colo.) have introduced resolutions in respective houses reaffirming 3 years $75 competition as soundest business practice in roadcastingo 2 years $55 The newsweeklv of broadcasting and allied arts all areas where possible. Outside Congress, 1 year $30 Bell bill is opposed by National Cable Televi- Canada Add $8 Per Year sion Association, which argues it would Foreign Add $8 Per Year Position 1977 Cable squelch cable growth, and Association for In- Name Sourcebook $10.00 Television Stations says bill dependent which Of payment with Company would increase program- transmission costs. order: $8.50) Business Address 1977 Yearbook $30.00 Broadcasting In Congress. Closed- circuit Nome Address (If payment with broadcast test now in progress in House of order: $25.00 Representatives may lead eventually to daily City State lip Payment enclosed live coverage of floor proceedings in House, Bill me available for carriage on commercial and BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 public radio and TV. Sources in House Speaker Thomas P. (Tip) (D- Mass.) O'Neill's office pre- ADDRESS CHANGE: Print new address above and attach label from a recent issue, or print old address dict House will vote for House -operated broad- including tip code. Please allow two weeks for processing.

Broadcasting July 4 1977 15 casting is seeking appeals court review as are board and TV code board instead issue joint licenses more secure against challenges are two of system owners involved (BROADCASTING, statement urging broadcasters to act responsi- showing up in troth houses of Congress, in- April 26, 1976). Court is holding Citizens' peti- bly (see page 21). cluding ones by Senate Commerce Committee tion for summary judgment pending Supreme ranking Republican James Pearson (Kan.) and Court's disposition of petition for review in FCC fees. U.S. Court of Appeals in Wash- House Communications Subcommittee rank- ington broadcast -newspaper crossownership case has ruled that commission's 1970 fee ing Republican Lou Frey (Fla.). Mr. Pearson's (BROADCASTING, April 25). Pending before ap- schedule was illegal as applied to broad- bill provides for maximum five -year license peals court are petitions by three crossowners casters and common carriers and ordered re- term, requires FCC to renew license if for stay of August deadline for divestiture. funds. Court also said that 1975 fee schedule licensee's programing was responsive to com- was improperly drawn (BROADCASTING, Dec. 20, munity and if licensee operated station without Drug advertising. Federal Trade Commission 1976). Commission has suspended collection "serious deficiencies" Mr. Frey's bill would in- has completed several weeks of Washington of fees, begun study of refund process (BROAD- crease license term to five years, would ex- hearings (BROADCASTING, March 7, 14) on pro- CASTING, Jan. 3) but insists that Congress empt radio licensees from ascertainment, cut posed rule that could limit certain terms and will have to give commission authority to col- down on renewal paperwork (BROADCASTING. claims in over -the -counter drug advertise- lect fees again (BROADCASTING, June 27). And Feb. 28). Mr. Frey says he coricurs with Sub- ments to those approved for labeling by Food Congress says to hold up on refunds while it committee Chairman Lionel Van Deerlin (D- and Drug Administration. Proposal, which may tries to come up with solution (BROADCASTING, Calif.) that renewal revision should be handled not come up for FTC decision for a year, is March 24). National Association of Broad- in context of over -all rewrite of Communica- being backed by FTC staff, certain citizen casters, in letter to FCC Chairman Richard tions Act, says he introduced his bill to get pro- groups and academicians, and opposed by Wiley, has asked for "immediate refund of all posal on record. OTC drug manufacturers, advertising agencies fees illegally assessed to broadcast licensees" and broadcasters. In Congress, Senator Ernest (BROADCASTING, May 23). Network Inquiry. FCC has abandoned wide - Hollings (D -S.C.) has announced his Com- ranging inquiry in response to Westinghouse munications Food advertising. Federal Trade Commission Subcommittee will undertake in- Broadcasting petition seeking re- examination quiry into broadcast advertising, with emphasis staff attorneys are analyzing comments regarding proposal to regulate in- of network -affiliate relationships. (BROADCAST- on effects of advertising of OTC drugs and claims and formation in food ING, Jan. 17). Comments had been filed June 1 sugared products to children (BROADCASTING, contained advertising (BROADCASTING, June 6, 13). However, Senator June 20). (BROADCASTING, May 10, 1976). Rule was pro- posed Nov. 7, 1974, with disputed issues of Ernest Hollings, chairman of Communications Subcommittee and of appropriations subcom- EEO has fact and comments submitted in opposition by guidelines. FCC begun rulemaking mittee with responsibility for FCC, has turned on equal broadcasters and advertising agencies and opportunity guidelines to adopt for down commission's request to reprogram cable television generally in favor by consumers (BROADCASTING. that track EEO rules commis- $350,000 to finance inquiry staff pending ap- sion established earlier for broadcasting Aug. 4, 1975, et seq.). Commission concluded public hearings on first phase of proposal pointment by President Carter of new commis- (BROADCASTING, Aug. 2, 1976). Commission, -in- volving energy, cholesterol, natural, sion chairman (see page 23). however, did indicate concern in announcing organic and health food FTC rulemaking that Supreme Court decision in claims -in January. presiding officer and staff are preparing re- Network exclusivity on cable. FCC order Federal Power Commission EEO case (BROAD. ports, with latter study expected to call for sig- substituting 35- and 55 -mile zones for signal CASTING, May 31, 1976) did not support FCC au- contours as basis of protecting television thority to create such rules for cable. Commis- nificant changes in proposed rule, and perhaps sta- new proposal. Hearings next tions has been affirmed by U.S. Court of Ap- sion's EEO powers with regard to Equal on two phases of peals in Washington (BROADCASTING, April 14). Employment Opportunity Commission findings rulemaking proposal, which also concern nutri- tion claims Appeals have been filed by CBS, NBC and ABC has been clarified by appeals court in uphold- and comparisons, will not be held until first phase is completed; process is ex- television affiliates associations, National ing FCC decisions involving WABC -TV New York pected to be lengthy (BROADCASTING. Dec. 13, Association of Broadcasters and number of in- and WMAL -TV Washington (BROADCASTING, April dividual broadcasters. Commission has denied 18). 1976). petitions for reconsideration of order. Commis- Format changes. FCC has concluded inquiry Fairness doctrine legislation. Senator sion has also begun inquiry to determine pur- to determine whether it can or should be in- pose, desirability and of rules William Proxmire (D -Wis.) has reintroduced his effect exclusivity volved in regulating program formats with in light passage bill to abolish fairness doctrine, entire Section of into law of copyright revi- order concluding that it can't and shouldn't sion (BROADCASTING, Nov. 1976). 315 (equal time) of Communications Act, and 8, (BROADCASTING, Aug. 2, 1976). Commission said make clear that government cannot intrude in determination should be left to discretion of any fashion in broadcast programing deci- Pay cable; pay TV. FCC's modification of its licensee and to regulation of marketplace. This sions. "Now is the time to make broadcasters pay cable and pay television rules has been is contrary to several recent appeals -court fully equal to publishers :' senator said in in- overturned by U.S. Court of Appeals in Wash- decisions and expectation is that Supreme troducing bill (BROADCASTING, Jan. 7). Similar bill ington (BROADCASTING, March 28, April 4). FCC, court will ultimately decide issue. Several has been introduced in House by Representa- networks and National Association of Broad- citizen groups are appealing commission's tive Robert Drinan (D- Mass.). casters are appealing part or all of that deci- position (BROADCASTING, Sept. 13, 1976). sion (BROADCASTING, April 25). FCC and broad- Family viewing. Judge casters have petitioned Supreme Court to Warren Ferguson of Indecency. U.S. Court of Appeals in Wash- U.S. District in review case. Court earlier upheld appeal by Court Los Angeles has ruled that ington has overturned FCC declaratory ruling family- viewing self -regulatory cable systems, New York Cable Television concept is un- on indecent broadcast as vague and un- constitutional (BROADCASTING, Association and National Cable Television Nov. 8, 1976). He constitutional. Commission ruling had been contended FV policy was result of gov- Association against New York state's assump- illegal aimed at wBAI(FM) New York for broadcast of ernment pressure and held tion of jurisdiction over pay cable rates (BROAD- that National George Carlin comedy album. FCC will appeal Association of Broadcasters could not CASTING, March 21). In Congress, Representa- enforce decision (BROADCASTING, April 18). Appeals concept, which was embodied in its tive Charles Thone (R -Neb.) has reintroduced television Court, by 5 -to -4 vote, rejected FCC's request resolution of last session opposing "siphoning" code. ABC, CBS, FCC and NAB say they will for rehearing. appeal basic decision; NBC says it will fight of broadcast programing by cable. only liability for damages to Tandem Produc- KRLA(AM). U.S. Court of Appeals has tions, one of plaintiffs in suit against family reversed FCC decision granting Pasadena, Payola. FCC investigation into practice is viewing. In light of court decision NAB has Calif., frequency to Western Broadcasting under way. Commission currently is holding dropped policy of mandatory subscription to Corp. (Bob Hope and others). Court said com- hearings in Washington (BROADCASTING. March TV code. Last week, NAB board was consider- mission erred in basing decision on basis of 14), which resumed June 3, and plans more in ing proposals to strengthen guidelines for most efficient engineering (BROADCASTING, May other cities. treatment of violence and sex in TV code. Dis- 16). License of interim operater of station has pute there was between outgoing TV board been set for hearing in charges of misuse of Pole attachment legislation. Bills giving Chairman Robert Gordon of wcPO -Tv funds (BROADCASTING, June 27). FCC authority over cable pole attachment Cincinnati, who wanted code strengthened rates where there is no state regulation are with amendments, and NAB TV code board, License renewal legislation. Bills to pending in both houses of Congress. Bill in which wanted to leave code alone and have TV lengthen broadcast license terms and make House by Representatives Timothy Wirth (D- Broadcastingle July 4 1977 PECK, STEWART, WAYNE, NEWMAN, LOREN, O'NEILL, FONDA, AND COBURN GM /10.

PECK GAMBLES, STEWART TRADES, WAYNE SHOOTS. HOW THE WEST WAS WON JOHN WAYNE, GREGORY PECK, JAMES STEWART, HENRY FONDA, KARL MALDEN AND DEBBIE REYNOLDS.

4. r ` ' 1 JAMES COBURN .1 UNCOVERS MURDER AND JENNIFER O'NEILL. 31 ' `.r.i II THE CAREY TREATMENT \- JAMES COBURN, r 1f JENNIFER O'NEILL, PAT HINGLE AND . SKYE AUBREY. it

JAMES GARNER MAKES TIME WITH JESSICA WALTER. GRAND PRIX JAMES GARNER, JESSICA WALTER, EVA MARIE SAINT AND YVES MONTAND.

SOPHIA LOREN HAS LOOKS, ä MONEY AND PAUL NEWMAN. s

LADY L 3 PAUL NEWMAN, SOPHIA LOREN, DAVID NIVEN, AND PETER USTINOV.

MGM/10 THIRTY MEMORABLE MOVIES ORIGINALLY MADE FOR THEATRICAL RELEASE INCLUDING AN AMERICAN IN PARIS, THE COMEDIANS, GOODBYE MR. CHIPS, THE IMPOSSIBLE YEARS, THE LIQUIDATOR AND THE SANDPIPER. WE'VE GOT THE MOVIES. WE'VE GOT THE STARS. CALL YOUR UA -TV SALES REPRESENTATIVE TV T Umted Artists TODAY. e CV+w r Colo.) and James Broyhill (R -N.C.) is based on March 14). Comments are due Aug. 22; beat- agreement between National Cable Television ing that deadline was Justice Department, BROADCASTING PUBLICATIONS INC. Association and National Association of which urged commission to allow drop -ins on a Sol Taishofl, chairman. Regulatory Utility Commissioners, two groups "demand" basis (BROADCASTING, June 27). Lawrence B. Taishoff, president. whose disagreement helped stall bill last year. Edwin H. James, vice president. Joanne T. Cowan, secretary In Senate, pole attachment bill by Communica- Violence on TV. Heat in current debate over Irving C. Miller, treasurer tions Subcommittee Chairman Ernest Hollings Lee Taishof, assistant treasurer TV violence is due largely to public outcry (D -S.C.) ties similar pole attachment provision raised by organizations such as National Par- to provision giving FCC authority to fine ca- ent Teachers Association, American Medical ble systems for rule violations. Senate subcom- roadcastingo Association and National Citizens Committee The newsweekly of broadcasting and allied arts mittee held hearings last month (BROADCASTING, for Broadcasting. PTA, following series of hear- June 27). ings across country, has put networks on "pro- TELEVISION® bation" until January 1978, after which, failing Ratings. Nielsen prime -time averages, Sept. to get desired response, PTA will consider 20. 1976 -June 26: ABC 20.0, CBS 17.7, NBC Executive and publication headquarters boycotting offending TV programs and spon- 17.4. Broadcasting- Telecasting building sors, filing petitions to deny at FCC and under- 1735 DeSales Street, N.W., Washington, D.C. 20038. taking civil litigation. Annenberg School's Dr. Phone: 202 -638 -1022. UHF. FCC issued notice of inquiry in May 1975 George Gerbner says 1976 saw more violence Sol Taishoff, editor on UHF taboos to determine if restrictions on on TV than any other year (BROADCASTING, Feb. Lawrence B. Taishoff, publisher proximity of stations could be reduced (BROAD- 28), and House Communications Subcommit- CASTING. June 2, 1975). In July, Council for UHF EDITORIAL tee Chairman Lionel Van Deerlin held a one - Edwin H. James, executive editor Broadcasting filed action plan for UHF devel- day hearing on subject (BROADCASTING, March Donald West, managing editor. opment and in August submitted to FCC peti- 7). Issue dominated Senate Communications Rufus Crater (New York). chief correspondent. tions for rulemaking to reduce noise levels of Leonard Zeidenberg, senior correspondent. Subcommittee hearings May 9 -11 (BROADCAST- receivers. Another petition by CUB requiring TV J. Daniel Rudy, assistant to the managing editor ING, May 16). Senator Strom Thurmond (R -S.C.) Frederick M. Fitzgerald, senior editor manufacturers to provide permanent UHF an- has reintroduced his bill of last Congress (with Randall Moskop, associate editor tenna on any set with VHF was adopted by Miss.) Barbara Chue, Mark Miller, Jay Rubin, Senator James Eastland (D- prohibiting writers. FCC and takes effect July 1 (BROADCASTING, staff broadcast of nudity, explicit sexual activity, Dec. 20, 1976). Commission has established David Crook, Kira Greene, John Webster, gross physical violence, morbid torture. editorial assistants. task force to draft master plan for use of UHF Pat Vence, secretary to the editor spectrum (BROADCASTING, Oct. 25, 1976). Com- ments have been filed in FCC rulemaking look- WPIX(TV). FCC Administrative Law Judge YEARBOOK O SOURCEBOOK ing to reduced permissible levels of noise in James Tierney has issued initial decision rec- John Mercurio, manager Joseph A. Esser, assistant editor UHF receivers (BROADCASTING, March 28). ommending renewal of New York station and denying competing application of Forum Com- ADVERTISING VHF drop -ins. FCC has issued notice of munications Inc. Decision contested by com- David W hitcombe, director of sales and marketing. rulemaking looking to short- spaced assign- mission's Broadcast Bureau (BROADCASTING, Winfield R. Levi, general sales manager (New York). ments in four markets and left open possibility Sept. 22, 1975). Case is moving toward oral John Andre, sales manager -equipment and engineering (Washington). of future drop -in rulemakings (BROADCASTING, argument stage. David Berlyn, Eastern sales manager (New York). Ruth Lindstrom, account supervisor (New York). Bill Merritt, Western sales manager (Hollywood). Peter V. O'Reilly, Southern sales manager (Washington). Ian C. Bowen, sales assistant. Doris Kelly, secretary. CIRCULATION Bill Criger, circulation manager Kwentin Keenan, subscription manager. Sheila Chamberlain, Denise Ehdaivand, Patricia Johnson, Kevin Thomson, Bruce Weiler. PRODUCTION Harry Stevens, production manager K Storck, production assistant. ADMINISTRATION Irving C. Miller, business manager Philippe E. Boucher. BUREAUS New York: 75 Rockefeller Plaza, 10019. Phone: 212. 757 -3260. Rufus Crater, chief correspondent. Rocco Famighetti, senior editor MODEL John M. Dempsey, assistant editor X700 -RP Douglas Hill, staff writer NET PRICE $635.00 Diane Burstein, editorial assistant. Winfield R. Levi, general sales manager David Berlyn, Eastern sales manager Ruth Lindstrom, account supervisor Harriette Weinberg, advertising assistant Hollywood: 1680 North Vine Street, 90028. QUIET AIRDAMPED SOLENOID Phone: 213.463 -3148. SUPER -TORQUE MOTOR PHONE Bill Merritt, Western sales manager. Sandra Klausner, editorial -advertising assistant. HEAVY DUTY TAPE DECK TOLL FREE PRECISION ADJUSTABLE HEAD ASSEMBLY 800 638 -0977

Founded in 1931 as Broudeaating -The New Magazine of the AA Estate. D Broadcast Advertiwag was acquired in 1932, Broadcast Reportein 1933, Titeeastin 1953 and Tkkukion 11A1= in 1961. Broadcaating.Tkterasting was introduced in 1946. 0 STS Microfilms of Broadcasting are available from University Microfilms, 300 North Zeeb Road, Ann Arbor, Mich. 46103.0 BOX 662 ROCKVILLE, MARYLAND 20851 Reg. U.S. Patent Office. D Copyright 1977 by Broadcasting Publications Inc.

Brcaacas..ng..,ny 4 1977 18 T403. AM -FM BROADCAST STATION PLANNING T417. GUIDE TO PROFESSIONAL RADIO (4 TV- how to use available sales tools to the best ad- GUIDE by Harry A. Elkin. A comprehensive guide NEWSCASTING Robert C. Seller. A practical, sell vantage and how to deal with competition. You'll to planning, building, and operating a radio broad- study guide for those who want to get started or learn ways to sidestep objections, how to recog- cast facility -AM, FM. or combined operation. get ahead in broadcast journalism. 224 pages. Il- nize the "opportune moment" and how to convert Based on a lifetime of experience and intimate lustrated. - $9.95 a "No" to a "Yes" 320 pages. $12.95 association in broadcasting. 8'/. x I t ". illustrated. $12.95 by Jay T418. HANDBOOK OF RADIO PUBLICITY & PRO- 1423. MANAGING TODAY'S RADIO STATION Holler. principles evolved by the author MOTION by Jack Macdonald. This handbook is a Outlines T404. 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of our society, and (c) to continue their don, who left the board after presiding Top of the Week efforts toward assuring that depictions of over his last meeting Wednesday. violence or aspects of human sexuality in But it was more widely held that the programs are handled responsibly." decision was a genuine expression of con- The vote to alter the code was a surpris- cern by the station members. Many of' the NAB TV board ing victory for the immediate past TV station representatives on the board were board chairman, Robert Gordon of wcpo- said to be embarrassed by the volume of wants to end TV Cincinnati, who was the author of that permissiveness in network programs. section of the resolution- surprising not The retiring chairman of the NAB joint only because Mr. Gordon won his case for board, Wilson Wearn of Multimedia Inc., permissiveness strengthening the code, against expecta- Greenville, S.C., also expressed pleasure in tions before the meeting last week, but the size of the majority that favored in TV programs also because he won it with such a large amending the code. It indicated the majority. It was viewed as a defeat for the homogeneity of opinion, he said, that "we It buys hard resolution opposing three networks, which were unanimous in ought to have improvements in TV." sex and violence, espousing opposition to the resolution, and for the Although a compromise of Mr. Gor- `established values' and urging TV code board, which had gone on record don's earlier calls for explicit guidelines cautious approach to any change; opposing any modification of the code. for sex and violence on TV, the code sec- action tops joint -board agenda The network representatives on the tion of the resolution passed Wednesday board were quick to point out, however, was almost verbatim with the proposal Mr. The station members of the National that the battle is not over yet -not until Gordon took with him to Williamsburg - Association of Broadcasters television September when the board will presuma- with two notable exceptions. A directive to board "sent a message to the networks" bly have some concrete language to con- the code board to "take positive, visible, last week to clean up the sex and violence sider. One representative, NBC Wash- affirmative steps to see that the spirit and on TV. ington Vice President Peter Kenney, letter of the code is adhered to in all mat-

That was the prevailing interpretation of argued that Wednesday's vote was not a ters" was changed to "take . , . steps to en- the board's 10 -4 vote resolving to amend vote for the resolution, but rather "it was a courage industry and public awareness of the TV code with new "more specific" vote to defer it until September." He and both the spirit and letter .." It was cautions against offensive programing. the other network representatives said thought that "adhered to" was too strong The resolution, the result of roughly two they think it is impossible to define terms and might run counter to the decision of and a half hours of debate at the TV such as "family medium" and "material Los Angeles District Court Judge Warren board's meeting in Williamsburg, Va., last generally perceived as obscene" Ferguson in the family viewing case. NAB Wednesday, calls for alteration of the TV Their opinion is shared by Forest has interpreted that decision as saying it code "to reassert in more specific terms Amsden of KGw -TV Portland, Ore., who cannot force code compliance. the broadcaster's recognition of television cast the fourth vote against the resolution. The other change in Mr. Gordon's origi- as primarily a family medium," and to He said he thinks the language is "terribly nal text was to substitute the TV board "specify that material generally perceived vague" and "goes into some generalities for the TV code board as the drafter of the as obscene, profane or indecent is unac- terrribly difficult for anyone to interpret." new code language. The move was seen by ceptable." It was suggested by at least two board some as a pre -emption by the TV board of "Generally perceived" is the key phrase members -including one who voted for the code board because of the latter's past in the latter directive. The present code the resolution -that the board's vote was resistance to the idea of changing the prohibits obscene, indecent or profane intended primarily as a tribute to Mr. Gor- TO PAGE 22 matter "as proscribed by law." The drafting of the new language will be done by a special committee of board members and NAB TV code review board members appointed by the new TV board chairman, Kathryn Broman of Springfield Television, Springfield, Mass., and will be submitted to the board for its approval at a third meeting this year, to be scheduled in Washington during September. The Williamsburg resolution also con- tains exhortative passages -"nice, flowery language," in the words of the code board New command. All three boards of the National Association of Broadcasters elected new chairman, Robert Rich (Kant -TV Duluth, officers last week (I -r): Donald Thurston, WMNa- AM- FMNorth Adams, Mass., former chairman Minn.), who submitted them on behalf of of the radio board, moved up, as expected, to joint board chairman. He replaces Wilson the code board - urging broadcasters "(a) Wearn of Multimedia, Greenville, S.C., who as immediate past chairman remains on the to encourage programs which reflect the NAB executive committee. Kathryn Broman, Springfield Television, Springfield, Mass., established values and traditions of our became TV board chairman and Len Hensel, WSM -AM -FM Nashville, radio board chairman, society, (b) to exercise a high degree of both without opposition. David Scribner, Doubleday Broadcasting, Dallas, broke out of a critical judgment when presenting pro- five -man field to win the radio vice chairmanship, beating Bill Sims of Wycom Corp., grams which reflect the changing or Laramie, Wyo., on the third ballot 15 -14. Thomas Bolger, wM7vrrvt Madison, Wis., won a changed attitudes of substantial segments close race for TV vice chairman over Robert McConnell of WISH -TV Indianapolis, 8-6.

Broadcasting July 4 1977 20 on subject of Communications Act review. He predicted 85% of In Brief changes in bill resulting from project would be oriented to common carriers. House Communications Subcommittee is expanding inquiry Into relationship between networks and sports. Subcommittee Add to list of actions by National Associa- Chairman Lionel Van Deerlin (D- Calif.) told news conference on tion of Broadcasters boards in Thursday that probe will include networks' dealings with National Williamsburg, Va., last week (see facing page): Collegiate Athletic Association and with national professional foot- Joint board voted to continue to seek ball, basketball, hockey and baseball leagues. Subcommittee began license -renewal legislation for both radio probe because of allegations of improprieties in connection with U.S. and TV, but reaffirmed January 1976 resolution Boxing Championships, covered by ABC, and mislabeling of "winner - to settle for radio -only bill if that is way Con- take -all" tennis matches broadcast by CBS, as well as because of in- gress goes. Joint board directed NAB staff to terest in details of NBC's $85- million contract to cover summer begin sending regular bulletins on Olympics in Moscow. Mr. Van Deerlin also announced appointment satellites to member stations, and directed of special counsel to aid in investigation - Philip Hochberg, Wash- engineering department to work with FCC ington communications attorney who has represented National Lansner toward standardizing satellite licensing pro- Hockey League and National Basketball Association. Representative cedures. NAB staff reported NAB radio membership is up 200 Van Deerlin said Mr. Hochberg would not work on matters related to in last six months, reaching all -time high of 4,253 AM's and FM's. It those leagues or represent them during his stay with subcommittee. was also announced that Jerome Lansner, director NAB Code Au- which is expected to be four months. CBS has promised to cooper- thority, has been promoted to NAB vice president and general man- ate with investigation; last week, spokesman said network would ager, Code Authority. make available to subcommittee copy of report of in -house in- vestigation of coverage of "winner- take -all" matches that was sub- Commercial television stations devoted average of 24.2% of view- mitted to FCC on Friday. Investigation, which had been requested by ing time (6 a.m.- midnight) to news, public affairs and "other commission, did not reveal "intentional deception on the part of CBS non -entertainment /non -sports" programing in 1976, according personnel :' spokesman said. to FCC report issued last week. Local programing (Including enter- tainment and sports) accounted for 9.4% of 18 -hour broadcast day Ziff -Davis Publishing Co., New York, has offered approxi- and 9 %of prime time (6 -11 p.m.), report said. FCC data is based on mately $57,500,000 for 2.3 million shares of Rust Craft randomly selected "composite" week of programing that included Greeting Cards Inc. ($25 per share), and principal owners, families of three -hour prime -time public affairs special on NBC Louis, Jack N. and Allen H. Berkman (44 %), have agreed to sell on O condition same offer be made to all other Rust Craft stockholders. Network One Inc., Las Vegas -based public company, is investing (Rust Craft stock sold at 14 -7/8 before trading was halted two weeks estimated $3 million to $4 million in advertiser- supported cable ago L'In Brief :' June 27).) Ziff -Davis is special- interest publisher network it hopes to have operational by March 1 next year. Twenty - wholly owned by William Ziff and new to broadcasting. Its publica- four-hours -per -day transponder time for six years has been ordered tions include Popular Photography, Yachting, Car & Driver, Psy- on RCA Satcom satellite; Southern Satellite Systems Inc. (which dis- chology Today, Modern Bride. Rust Craft owns WOKS -TV Jacksonville tributes Turner Communications Corps WTCG(TVj Atlanta, will pro- and WSOL(AM) Tampa, both Florida; WRDW -TV Augusta, Ga.; WEYI -TV mote distribution, and Houston Complex Inc. has been signed to Saginaw, Mich., WWOL -AM -FM Buffalo and WROC- AM- TV- WPXY(FM) lease receive -earth stations to cable systems without capacity. Pro- Rochester, both New York; wsTV- AM- TV- WRKYtFM) Steubenville, Ohio; gram day is to run from 10 a.m. to 5 a.m. (EST), will include two -to- WRCP -AM -FM Philadelphia; WPIT -AM -FM Pittsburgh, and WRCB -TV Chat- three movies per day, also sports, syndicated shows. Network One tanooga. It also manufactures greeting cards and allied products. hopes to deliver service to three -to- four -million cable homes on Last January I. Martin Pompadur, former VP ABC Inc., joined Ziff - regular (nonpay) channels, anticipates that advertising can be Davis as senior VP with assignment to look for acquisitions (BROAD- delivered at $2 -S3 cost per thousand. Advertising arrangements will CASTING, Jan. 10). Broker in Rust Craft deal: Howard E. Stark. include barter.

FCC Chairman Richard E. Wiley, whose term ran out on June 30 NAB financial profile for "typical" UHF and independent stations and who remains in office only because his successor has not been for 1976 shows U's went "substantially and irreversibly in the appointed and confirmed, issued last week what may be his last black" (80% reporting showed profit, compared to 62% year earlier) monthly calendars of commission activities. Calendars, for July with before -tax profits up more than 200% -from $95,100 in 1975 to and August, are spare -only one special meeting in July, none in $290,600. After -tax figures showed 6.8% rise to $136,000. Profit August. normally light month. Commission will skip meeting this margin for U's rose from 6.1% in '75 to 14.4% year later. Time sales week, have regular agenda meeting on July 12, special meeting on were up 27.4% with 42% rise in national -regional business and net- 1979 budget and cable franchising on July 19, and regular agenda work revenues increased by 29 %. Expenditures and payroll costs meetings on July 21 and July 28 (emergency items only). August also rose: 17.6% and 20.7 %, respectively. Picture was good for in- calendar shows only regular agenda meetings on Aug. 3, 11 and 31. dependents also (85% reporting were in black, up from 69 %). They posted pre -tax profits of $1,953,700, up from 235,000 for profit Representative Lionel Van Deerlin (D- Calif.), chairman of House margin increase of 29.5% compared to only 7.57% in '75. After taxes Communications Subcommittee, told members of National Associa- left profit of $918.200, up 13.9% from year before. Time sales and tion of Broadcasters joint boards last week number of things they network revenue doubled with national -regional sales rising 147% considered welcome. He said he would help fight legislation to and local increasing 43 %. Operating expenses increased by 62.4 %. ban radio and television advertising of saccharin. (He regrets having voted for legislation to bar cigarette advertising on radio and Agreement in principle has been reached to end long -standing television.) He restated support of broadcasters' First Amendment feud between National Academy of Television Arts and right. Congressman also promised reduction in rhetoric, at least on Sciences and newly formed Hollywood Academy of Televi- subcommittee's side, in what has been ongoing, and heated, ex- sion Arts and Sciences. Under proposal, subject to ratification by change with National Association of Broadcasters officials over sub- respective boards, West Coast organization would gain rights to committee's review of Communications Act. Representative Van nighttime Emmy awards and NATAS, daytime Emmys, plus two new Deerlin, in reviewing that and other matters he discussed with board Emmy programs, one for sports and another for news and documen- at its meeting in Williamsburg, Va. (see page 20), said, "There are tary. Agreement also hinges on whether amicable settlement can be more important things to do than argue in public:' NAB joint board reached with NBC -TV which had advanced NATAS funds for evening also heard from ranking Republican on Mr. Van Deerlin's subcommit- Emmys that later were canceled by network when West Coast talent tee, Lou Frey (R- Fla.), whose remarks were also generally soothing refused to appear on show.

Broadcasting July 4 1977 21 FROM PAGE 20 bifurcated approach. It said the family code. Mr. Gordon contended, however, viewing plan is "unlawfully tainted" by that placing the responsibility with the TV Justice denies Chairman Wiley's involvement in it, board is more "faithful to the spirit of the regardless of whether the chairman ex- [NAB] bylaws," which he said place full FCC's Wiley used erted "pressure." But it also said the court responsibility for code changes on the TV erred in saying that enforcement of the board. muscle to get NAB code would violate the First Amend- Mrs. Broman left Williamsburg without ment and the Communications Act. making known her selections for the revi- family viewing plan These comments, several hundred sion committee. It was reported, however, pages of briefs, are in response to Judge she intends to limit the group to seven NAB -ABC -CBS brief contends Ferguson's decision which represented an members and to include one network pro- Judge Ferguson's reversal all but complete victory for Hollywood gram standards vice president. threatens First Amendment writers and producers who had sought to Mr. Rich was accompanied by two other rights of broadcasters block implementation of the family view- code board members to the TV board ing plan, which restricts the hours of 7 to 9 meeting: Wallace Jorgensen of WBTV(TV) The family viewing case was on again last p.m. to programing deemed suitable for all Charlotte, N.C., and James Terrell of week, this time before the U.S. Court of members of the family. The writers and KTVT(TV) Fort Worth. Appeals for the Ninth Circuit, as parties producers claim that the plan, which In other actions at the NAB board meet- dissatisfied with or feeling aggrieved by broadcasters and the FCC say was adopted ings last Monday -Thursday: the decision of U.S. District Judge Warren in response to public and congressional The radio board directed the radio J. Ferguson filed appeals. But the argu- concern about sex and violence on televi- code board to look at the advertising time ments were not always in concert. sion, violates their First Amendment standards section of the radio code, study- The FCC, in a brief filed by the Depart- rights. ing the possibility of (1) total elimination, ment of Justice, went straight for the heart Judge Ferguson agreed. He said that the (2) making it conform to the FCC's time of Judge Ferguson's decision, contending commission, through Chairman Wiley, standards (which basically permit 20 that the judge erred in concluding that had violated the First Amendment in minutes of commercials per hour, while FCC Chairman Richard E. Wiley allegedly pressuring the NAB and the net- the code restricts stations to 18) and (3) "pressured" the broadcasters into adopt- works into adopting the family viewing achieving some sort of relief for stations ing the family viewing plan. plan and that the networks and NAB, in that want network commercials for which The National Association of Broad- yielding to that "pressure," had served as they receive no compensation exempted casters, ABC and CBS, in a joint brief, said agents of the government in violating the from the time standards restriction. The that although Judge Ferguson acted in the First Amendment. board abandoned an earlier directive to name of the First Amendment, his opin- The government disputed Judge petition the FCC for such as exemption. ion represents a threat of judicial infringe- Ferguson's premise. It does not deny The code board is to report back no later ment of broadcasters' First Amendment Chairman Wiley played a role in bringing than Oct. 1 this year. rights. the broadcasting interests together in the The radio board approved the estab- NBC, in a separate brief, argued -as did issue. He was called "a catalyst:" But it lishment of a new radio committee hous- the other networks and NAB in theirs - said, "The district court's holding that ing three subcommittees, one each for that the court had erred in holding that the Chairman Wiley, by threatening adminis- small (serving communities of under private defendants were liable for losses trative proceedings, pressured and coerced 25,000), medium (25,000 to 500,000) suffered by program producers as a result one of the most powerful industries in the and large (over 500,000) markets. The of adoption of the family viewing plan. world into adopting a family viewing policy subcommittees, which would supplant the (NBC has decided not to take issue with it did not wish to adopt is patently unrea- current small- market and Radio Informa- what it sees as the court's "clear and sonable," it said. tion Office committees (but would incor- strong prohibition against government in- It noted that the chairman repeatedly porate their current members), would terference with broadcast program content disclaimed to the industry members in- each have up to seven members (no more and scheduling" [BROADCASTING, Nov. volved any commission authority to act on than three from the board) with a board 141. the programing issue, and that the indus- member as chairman. Chairmanship of And, finally, the Committee for Open try members denied being threatened. The the over -all committee, which would meet Media, San Francisco chapter, in a friend - government quoted Arthur Taylor, who at for two days twice a year, would rotate of- the -court brief prepared by former FCC the time the family viewing plan was being among subcommittee chairmen. General Counsel .Henry Geller, took a discussed was CBS president, as stating The TV board voted to extend from 30 to 50 seconds the time for TV credits Still arguing. The FCC and former Chairman Dean Burch have taken issue with testimony not charged as nonprogram material in the given under oath by former FCC Commissioner Nicholas Johnson in the family- viewing TV time -standards section of the code. case -testimony that Judge Warren Ferguson relied on in finding that the commission had The extension applies only to programs made a misrepresentation to the U.S. Court of Appeals in Washington. longer than 90 minutes and is intended to Mr. Johnson, a witness for the writers and producrs in the case, had said that while he accommodate the larger number of pro- was a member of the commission, in March 1973, the commission had voted "informally" duction personnel associated with longer to deal with the then -current "topless radio" matter through a speech then -Chairman Burch shows. was to make to the National Association of Broadcasters convention that month. Mr. Burch The joint board accepted the recom- delivered a blistering attack on topless radio at the convention. mendation of the convention study com- Judge Ferguson in his findings said that the speech was "given with the express ap- mittee not to expand the annual NAB con- proval and direction of the commission" but that the commission, in opposing an appeal of the present four days to six. vention from its action in fining a station for obscenity as a result of two topless radio braodcasts, "never The joint board also confirmed sites revealed" to the appeals court in Washington that the Burch speech had been designed as for future meetings: The 1978 meet- board "a regulatory device :" The commission told the court the speech constituted Mr. Burch's 16 at ing, Jan. -20, will be the Cerromar 'personal views :' not a commission action. hotel, Puerto Rico; January 1979, Wailea The commission, in a report filed with the Washington court last week, said its analysis Beach hotel, Maui, Hawaii, and January of the "contemperaneous documents" in the topless radio case "indicates that Mr. Palm 1980, Canyon hotel, Springs. Johnson's testimony ... was incorrect, and that the commission did not misrepresent or NAB senior vice president for station conceal facts" from the court. services, James Hulbert, reported the The commission's report was supported by an affidavit of Mr. Burch. He said that his association has added 231 radio members speech to the NAB was my own independent act and was not the result of any formal or since January, for a net gain of about 200. informal commission vote or other official agency action :'

Broadcasting July 4 1977 22 that CBS's long- standing policy is to "be fair "to allow damage liability against choice except to hold in abeyance all prepared at any time to risk everything, to broadcasters, while the government defen- further proceedings connected with it." resist any kind of government intimida- dants who pressured and threatened them Thus, the commission will not accept tion." into acting are immune." further comments. The first round was re- Accordingly, the government said, the The argument over whether Chairman ceived last month (BROADCASTING, June "district court's conclusion that the First Wiley "pressured" the networks and NAB 6). But since comments submitted at this Amendment was violated is in error and into adopting the family viewing plan or time "may become stale before an inquiry must be reversed" simply served as a catalyst, is, the Com- could be resumed," the commission said, Indeed, the government says that the mittee for Open Media's brief suggests, ir- the reply comments due to be filed on July family viewing plan originated with CBS, relevant. It said that since the commission 22 "need not be filed until further notice." and had been under consideration since does not have the authority to promulgate The inquiry, the order said, "is stayed Aug. 1, 1972, long before Chairman Wiley the family viewing plan as a rule, Chair- pending further action." began discussing the issue in speeches. man Wiley acted "unlawfully" in becom- Chairman Wiley fleshed out the spare When at a meeting of network company ing an "integral part" of the process lead- commission order with a brief separate heads with Chairman Wiley, on Nov. 22, ing to the industry's adoption of the plan. statement not only saying that it would be 1974, Mr. Taylor first revealed that CBS He was acting beyond his authority, COM "unfair" to those involved to require the was "working on something," the govern- said. Therefore, it added, the court was filings of pleadings at a time when the ment said, "He refused to say anything correct in finding the chairman's activities commission lacks the appropriate staff and about the project." "illegal" and the process by which the a clear idea of the future course of the pro- The NAB, CBS and ABC did not deny plan was adopted, "unlawful." ceeding, but also making clear his connec- that "concern for governmental reaction" tion with it is severed. was one of several elements in the deci- He expressed "regret" at the commis- sion to adopt the family viewing plan. FCC gives up sion's action. He said the proceeding, Concerns expressed by members of the which he had a major role in shaping, was public, Congress, advertisers and affiliates on investigation "well directed" and "very important" and were another. But they said the choice was had the support of all seven commis- "an editorial one, not different in kind of TV networks sioners. "While it may be reactivated from those commonly made in the course some day, (in one form or another)," he of day -to -day editorial decision making." It yields to Hollings's refusal added, "it will not be conducted by the In conducting an inquiry into "the to reprogram necessary funds; staff that had been selected." motivation for such an editorial decision, future is up to next chairman He said the internal employes and out- and invalidating it based upon a finding of side consultants who had been picked were improper motivation," the brief added, the The FCC's network inquiry, begun in "carefully selected on the basis of their court "directly infringes on the constitu- January amid assertions that it could pro- competence, experience and objectivity tional right of editorial freedom." foundly affect networks and television with respect to the issues involved." One The brief also said the court, in penaliz- generally (BROADCASTING. Jan. 17), has outside consultant who had been chosen ing the networks and NAB for applying an been put in the deep freeze. Whether it was Antonin Scalia, who has served as editorial standard to the writers and pro- will emerge and, if so, in what form, re- general counsel of the Office of Telecom- ducers, failed to recognize "there is no in- mains to be seen. munications Policy, chairman of the Ad- dividual right of access to the broadcast The commission last week, in a 7 -to -0 ministrative Conference of the United medium free of editorial control by broad- vote, accepted as decisive the letter of States, and as an assistant attorney gener- casters." The brief noted that the Supreme Senator Ernest Hollings (D- S.C.), chair- al. He will join the University of Chicago Court has held that broadcasters cannot be man of the Senate appropriations subcom- law school faculty in the fall. Joseph barred from refusing to sell time for politi- mittee responsible for commission ap- Marino, former deputy chief of the com- cal advertising, and added: "The decision propriation requests, disapproving the mission's Common Carrier Bureau who to adopt and apply the standards of the commission's request to reprogram funds had previously served as chief of the gen- family viewing policy -like the decision to from other commission projects to estab- eral counsel's litigation division, was to refuse to sell time to persons and groups lish a special 10- member staff to work on head the internal staff. wishing to present editorial advertising -is the inquiry. But many of those who had been picked an editorial choice that is not subject to Senator Hollings's decision was based for the staff no longer will be available, the constitutional challenge." on the political facts of life -the expiration chairman said. And he indicated that NBC does not challenge Judge of the term of Chairman Richard E. Wiley, Senator Hollings's letter had been a factor Ferguson's characterization of Chairman a Republican, and the expectation that in persuading some to drop out. Wiley's role. In fact, it accepts it. But no President Carter in the next several weeks "In light of what has occurred," the less than NAB, ABC and CBS, in their will name a Democrat to succeed him. The chairman concluded, "I wish to make joint brief, challenge the court's conclu- disapproval, Senator Hollings wrote, was clear that I can take no responsibility for sion that the private defendants are liable "based upon a desire to preserve the op- the future course of this inquiry nor the for damages that Tandem Productions, in tions of the soon to be named new chair- manner in which it may be staffed or a suit separate from that filed by the other man of the commission" (BROADCASTING, directed." writer and producer plaintiffs, claims to June 13, 20). He said it seemed appropri- The inquiry, begun in part as a response have suffered as a result of adoption of the ate to afford the new chairman, as well as to a petition by Westinghouse Broadcast- family viewing plan. (The amount remains the commissioner who will be named to ing Co., was regarded as one of the most to be fixed). Specifically, Tandem cites succeed Benjamin L. Hooks, who will sensitive and potentially controversial CBS's decision to shift All in the Family resign this month to become executive projects the commission had undertaken from 8 p.m. on Saturday to 9 p.m. on Mon- director of the National Association for in years - perhaps in the 20 years since the day. the Advancement of Colored People, an last network inquiry. The focus was on the Like the other private defendants, NBC opportunity to participate in the design of relationship between ABC, NBC and CBS argued that private parties cannot be held the inquiry. and their affiliates, and the aim was to liable for damages for First Amendment Chairman Wiley had considered urging determine whether various network prac- violations and that an award of damages the commission to ask Senator Hollings to tices improperly compromise or restrict would "frustrate the realization of First reconsider. However, it is understood that affiliates in their programing decisions. Amendment goals rather than advance the chairman, in a telephone call to Sena- The future shape of the inquiry, and them" For it would have a "chilling tor Hollings last week, determined that the whether it may be expanded or contracted, effect" on the "exercise of free broadcast request would be futile. will now be left in large measure to expression." The commission said in its order that, whoever is chosen to succeed Chairman Furthermore, NBC said, it would be un- without the funds to proceed, "we have no Wiley.

Broadcasting July 4 1977 23 =11raaa1a. sew111111111M the third quarter from last year," he acknowledged. "Rates are down somewhat Media Spot TV buying or about the same in all kinds of markets and demand for spot is sluggish. I have the in third quarter feeling that some advertisers are turning FCC on verge deliberately to alternative media but in a letdown they'll be coming back to spot TV because of ending tests it is an outstanding medium. I'm looking Buyers and sellers cite for spot to bounce back in the fourth for third -class networks' rising costs quarter." and earlier sales push Steve Seymour, president of Television radio operators as drain on spot business; Advertising Representatives, New York, price resistance, search said allocation of television dollars to net- Also in work: proposal to permit for alternative media also blamed works early in the year for next fall works automated stations to do without to the detriment of spot. He advocated licensed operator on duty The spirit of '76 infused spot television more advanced planning on the part of with unparalleled strength last summer - both agencies and reps to bring spot For broadcasters who have long com- but 1977 is marching to the sound of a money in earlier. He feels the rate struc- plained about the difficulty of obtaining different drummer. ture for spot TV in the third quarter is employes with third -class radio opera- Without the Olympics, the political pri- about the same but concurred that a num- tor permits with a broadcast endorsement, maries and the Bicentennial that buoyed ber of major markets are suffering. Mr. the FCC had some good news last week. It the marketplace and sent rates shooting up Seymour is looking for a "turn- around" tentatively decided to eliminate the re- 20% and more a year ago, spot TV is in the in the fourth quarter. quirement that persons must pass a test throes of a sluggish third quarter. Phil Corper, executive vice president, before being hired to operate stations Both buyers and sellers of time agree H -R Television, New York, said rates on under supervision. that spot TV rates this summer are just stations his firm represents have not fallen The issue came up last week as the corn - about holding their own or have come from last summer's level. He agreed mission discussed staff recommendations down. Spot TV has become vulnerable this there's "lots of pressure" from agencies for concluding a rulemaking aimed at summer, they concur, because of such fac- for lower rates and that the market is restructuring the radio operator examina- tors as the continued high cost of doing "soft." He said the third quarter is below tion and licensing program and spelling business on network TV, which they say H -R's projections and is down slightly in out operator responsibility. Chairman siphons dollars from spot; the holding billings from last year, counting common Richard E. Wiley, along with some ele- back of funds from spot while buying early stations. Mr. Corper thinks 1977 will wind ments of the staff, used the occasion to for network and waiting for spot vendors up 10 % -12% ahead of 1976 for H -R sta- argue for elimination of the examination to "cave in" to lower prices; resistance by tions as a whole. requirement for station employes hired to agencies to what they say are "inflated" Stan Silverman, vice president of Vitt perform routine technical duties -run the price tags of spot, and the use by some ad- Media International, New York, said buy- board, make minor adjustments and the vertisers of alternative media. ing opportunities are plentiful in the like. Station reps acknowledged that the mar- top -20 markets with station managers The Broadcast Bureau and the Field ket is "soft," but most said they are trying ready to make concessions. Advertisers, Operations Bureau had backed a new to hold the line on prices despite heavy he said, have been holding back on spot license program that would generally pressures from agencies. Some representa- purchases, causing some stations to make parallel the existing one. One change, tives accuse TV stations not on their lists overtures to agencies and buying services. however, would be the creation of two of succumbing to blandishments from Mr. Silverman said he had returned re- categories - television broadcast techni- agencies and accepting reduced prices to cently from a visit to the Midwest and cian and radio broadcast technician -in meet their budget goals. found markets below the top 20 humming place of the existing first -class operator, A spokesman for a large rep, who asked with activity from local advertisers, leading who now services television stations, not to be identified because its represented him to comment: "It's national spot that's directionalized AM stations and nondirec- stations do not like to talk about "negative a drug on the market." tional 50 kw radio stations. things," said the "buying for the third Walter R. Mart, vice president and ac- But most of the discussion focused on a quarter is almost over and we expect to be count supervisor for Air Time Inc., media proposed broadcast- operator permit down about 5% from last year's third buying service, said the sluggishness in which would replace the existing third - quarter." He called 1976 "atypical," with spot began in April and May when net- class operator permit endorsed for broad- his firm's third- quarter revenues topping works started to land commitments for fall cast operation. The permittee -often a 1975 by more than 30 %, because of the business. He noted that last year spot TV disk jockey -would, as now, be required to sundry special events. He blamed the TV was bought early but this year advertisers, take an examination to qualify. The Broad- networks' high rates for shutting out spot feeling the sting of 1976 price hikes, cast Bureau contended that the test is TV, saying some clients have had to slice decided to sit it out -and the softness needed to determine whether individuals spot TV dollars in order to meet the stiff resulted. have sufficient skill to learn the duties they network bills. He commented that this summer reps would be called on to perform. Walter E. Reichel, senior vice president do not have the "cavalier" attitude they However, broadcasters for years have and executive director of the media and adopted last year when negotiating with been complaining about the difficulty of program department of Ted Bates & Co., agencies and clients. locating holders of third -class permits. New York, said spot TV operates in "a Robert Coen, vice president of the Although commission staff members boom -and -bust cycle." Mr. Reichel, who media department at McCann -Erickson, describe the examination as "simple," has been a caustic critic of TV's escalating New York, who often issues analyses of fully 50% of those who take it fail. What's costs, added that spot TV "is just getting it media trends, said it's "not surprising" more, broadcasters in many areas com- back" after operating last year in an "ex- that spot TV prices would flatten this sum- plain of great distances candidates are re- ploitative" manner. mer. He called last year "highly atypical" quired to travel to testing centers. Wally Schwartz, president of Blair in view of special events. He estimated With that as background -plus the Television Station Division, noted that that cost -per- rating point this summer is burden the commission staff now carries 1977 seems to be an antithesis of 1976. He about the same as in 1976, said he had in administering 47,000 third -class opera- pointed out that last year business grew in forecast earlier this year that spot TV rates tor examinations a year- Chairman Wiley, each quarter, reaching a crest in the third, would level out in the third quarter and along with Chief Engineer Raymond while 1977 shows dips in each period. commented: "Let's face it; it's not the end Spence and General Counsel Werner Har- "I feel we're going to be down slightly in of the world for spot." tenberger, argued for elimination of the

Broadcasting July 4 1977 24 examination requirement as being unnec- moved furthest and fastest in the develop- essary. They said there is no guarantee that To tell blacks' story. A group of black ment of satellite technology, who is it that even those who pass the test could run a owners of radio stations, meeting in is closest to having satellites for individual station. In any case, a first -class operator is Atlanta, have formed the National receivers sets? Japan, naturally!" now responsible for the technical opera- Association of Black -Owned Broad- The lesson from that -that some things tion. casters (NABOB) to serve as a link don't happen without government's inter- The discussion went on for some two among black owners and to "sensitize" vention- applies to problems of minority hours, and when it was over, three com- advertising agencies and clients to the ownership, Mr. Van Deerlin said. "We missioners who were present- Robert E. importance of the black market. A must have a legislative and regulatory en- Lee, James Quello and Joseph Fogarty - spokesman said there are 52 station vironment that welcomes and can adapt to had joined with Chairman Wiley in calling owners who are black and all have ex- ... forward movement ?' for elimination of the examination re- pressed interest in joining NABOB. At Aside from the steps already men- quirement. Commissioners Benjamin L. the first meeting these officers were tioned, Mr. Van Deerlin offered other op- Hooks and Margita White, who were ab- elected: Elliott Franks, wolc(AM) Colum- tions for bringing about more diversity in sent, had told the chairman in advance bia, S.C., president; Fred Davison, broadcast ownership, including (1) "ad- that they supported his position. Only WHUR(FM) Washington, first vice presi- justing" the Small Business Administra- Commissioner Abbott Washburn opposed dent; George Clay, WBIL(AM) Tuskegee, tion's long- standing ban on lending feder- eliminating the testing requirements. Ala., second vice president; John Hick- al funds to radio stations (the Senate Ap- Accordingly, the commissioners in- man, wuss(AM) Atlantic City, N.J., secre- propriations Committee recommended structed the staff to redraft the proposed tary, and Ben Tucker, WSOK(AM) Savan- the same in a legislative report two weeks order to bring it in line with the majority nah, Ga., treasurer. Membership is to ago [BROADCASTING, June 27]); (2) creat- view. The item is expected to be back on consist of those broadcast facilities with ing a lottery or auction process for broad- the agency in a week or two. 51% or more black ownership. cast allocations where some of the money The proposed order also discloses com- generated goes into minority trust funds mission plans for requesting changes in (this option, however, has little chance of the Communications Act concerning radio Mr. Van Deerlin said, "here is a license to being passed by Congress, he said), and operators. One would permit the commis- occupy the public airwaves which the law (3) allocating a certain percentage of sion to eliminate the requirement that itself decrees is owned by the people of the newly available broadcast outlets for operators be on duty at automated sta- United States. Someone is using a portion minority use. tions. The law requires that all stations of the airwaves under government license, "I assure you," the congressman said, have a licensed operator on the premises. and in many operations in today's market "that there is no option that will not be Another proposal would authorize the they just have to get out of the way of the looked at thoroughly." commission to impose fines on operators money." as well as licensees for infractions of tech- He recalled that a measure he in- nical rules. troduced four years ago to repeal that sec- tion of the act (Section 310 [b]) "did not Royalty tribunal meet with conspicuous success." But, he picked by Carter Van Deerlin says added, "I think that the impropriety of that law should be abundantly clear and I Five members of copyright board he'll push for hope that we'll manage to do something are nominated; one is about it." former broadcaster Mary Lou Berg changes to foster In his speech at a luncheon of a com- minority ownership munications division of the National Con- The five members of the newly created ference of Black Lawyers, Mr. Van Deer- Copyright Royalty Tribunal have re- Speaking to black lawyers group, lin also expressed displeasure with the portedly been selected by President Californian criticizes rationale FCC's standards for renewing station Carter, among them a former broadcaster applied in WESH -TV renewal, licensees. He mocked the standard the and Democratic party official and the chief wants to open station transfers commission said it used in the decision in- counsel of the Senate Copyright Subcom- to other applicants, says volving WESH -TV Daytona Beach, Fla. (it mittee. new act must encourage change reaffirmed the decision last week, page Mary Lou Berg is the former broad- 26), which the commission defined as caster. She spent 18 years in radio, leaving House Communications Subcommittee "substantially above a level of mediocre as general manager of wvt.o(AM) Jackson, Chairman Lionel Van Deerlin (D- Calif.) service which might just minimally war- Wis., to become vice chairman of the told a group of black communications law- rant renewal." Said Mr. Van Deerlin, Democratic National Committee in 1970. yers that the section in the Communica- "Well, now, try to take a license away on There she remained for six and a half tions Act making it impossible for the that definition, my friends! With standards years. FCC to consider alternative applicants like that governing renewals and with the Thomas Brennan is the chief counsel; when a radio or TV station is sold is im- absence of new outlets in the most viable he helped draft the major copyright revi- proper and that Congress should "do markets, it is no wonder that prospective sion bill that created the tribunal last year. something about it." broadcasters - minority and otherwise - The other three nominees are Frances The remark came in a speech June 23 in are discouraged." Garcia, a certified public accountant in which Mr. Van Deerlin criticized the near Mr. Van Deerlin brushed aside argu- Austin, Tex.; Buddy James, a black lawyer absence of minority ownership in broad- ments of the National Association of in Ohio, and Douglas Coulter, an author. casting and cable. The FCC has no legisla- Broadcasters and the networks that prob- Formal nomination of the five awaits com- tive mandate to force greater diversity in lems of diversity and integration of new pletion of standard FBI checks. station ownership, he said, adding that "1 technology will be solved in time without The tribunal they will head if confirmed hope we're going to change this" when his Congress's intervention. He believes, he was created to review the rates Congress subcommittee revises the Communica- said, that the record does not support established for holders of compulsory tions Act. those who believe telecommunications copyright licenses -such as cable opera- The subcommittee chairman singled will evolve naturally. "For example, after tors -who pay set copyright fees into a out as a major weakness in the Com- 15 years of pleading before the FCC, the pool the government will distribute, rather munications Act the provision Congress cable television industry is still burdened than having to negotiate privately for ev- voted in 1952 which prohibits the commis- by purposeless regulations;' he said. "Ten ery use of copyrighted material. Represen- sion from considering any alternative years elapsed between the development tative Robert Kastenmeier (D- Wis.), license applicants in a station sale except and implementation of domestic satellites. chairman of the House Judiciary subcom- the one buying the station. "Mind you :' And although ours is the nation which has mittee that co -wrote the new copyright

Broadcasting July 4 1977 25 law, earlier wrote the President urging him petitors," WGAL said. casting Corp. for WOTW -AM -FM Nashua, not to select for the tribunal anyone con- WGAL also said that the practices at N.H. The commission held that nected with copyright parties. issue were begun "during or prior to the Eastminster had engaged in fraudulent Even though she was formerly a broad- 1950's, when there was no commission billing and had abdicated its responsibility caster, Miss Berg's background is not ob- policy against newspaper -television as an FCC licensee (BROADCASTING, July jectionable to the National Cable Televi- crossownership," as there is now. Accord- 26, 1976). The court's action was con- sion Association. "We're not going to hold ingly, WGAL said, the management of the tained in a brief unsigned order which said her past against her," said Thomas newspapers and station "did not exercise the case did not require an opinion. The Wheeler, NCTA executive vice president. the sensitivity which might be expected panel consisted of Circuit Judges Edward "We don't think President Carter would today." WGAL also that some of the prac- A. Tamm and Malcolm Wilkey and the have appointed anyone who felt it was tices were dropped in 1974, when new U.S. senior district judge for D.C., William their job to represent a private interest" management, "more sensitive" than the B. Jones. old to the commission's "growing con- cern" regarding newspaper- broadcast crossownership, assumed control of Citizen groups lose WGAL. in WGAL submits The record warrants renewal, WGAL attempt to upset settlement plan said. Cowles TV renewal But even assuming the worst possible Details of its agreement reading of the facts, it added, no sanction Commission sticks to decision with women groups -including more severe than divestiture would be in Daytona Beach case, saying TV divestiture -go to FCC warranted. It said the commission has percentages should not be criterion never denied renewal solely because of ac- WGAL Television Inc. has requested the tual or potential anticompetitive acts. The FCC has affirmed its "clarification" administrative law judge in the hearing the Since it has already agreed to divestiture, of its decision in the WESH -TV FCC has ordered on the renewal applica- WGAL said, renewal of the license condi- comparative -renewal case, a "clarifica- tion of WGAL -TV Lancaster, Pa., to grant tioned on divestiture would also serve the tion" that anticipated the commission's summary judgment of the application. The public interest. decision in an inquiry aimed at establish- 49 -page motion was backed with a ing a new policy on comparative license - voluminous appendix containing affidavits renewal cases. At issue was the commis- and records but stressing the argument for Utica purchase sion's decision, in 1976, renewing Cowles renewal without hearing. Florida Broadcasting Inc.'s license for The motion will not be opposed by the is under attack WESH -TV (ch. 2) Daytona Beach, Fla., and Feminists for Media Rights, the coalition denying the competing application of of Lancaster -area women groups whose Local broadcasters see prospect Central Florida Enterprises Inc., for a new petition to deny led to the renewal- hearing of regional concentration; station on channel 2. order. WGAL in April reached a settlement Seidman's finances questioned The commission, in an order issued Jan. with FMR, under which both sides agreed 3 (BROADCASTING, Jan. l0), said it had speedy resolution of the case without Opposition to the proposed purchase of used the word "superior" in describing hearing would serve the public interest. WRUN(AM) -WKGW(FM) Utica, N.Y., by a Cowles's past programing to indicate that The most striking feature of the agree- group of former Ford White House aides it was "sound, favorable and substantially ment is the licensee's promise to divest it- (BROADCASTING, May 9) has been filed at above a level of mediocre service which self of the station within four years of a the FCC. Two of the buying principals are might just minimally warrant renewal," final commission order renewing the under attack by two current Utica licensees and not necessarily "exceptional." license, but no later than Dec. 31, 1981 and James Searer, of Grand Haven, Mich. The commission's order also said that (BROADCASTING, April 25). Other provi- The proposed purchase is from Woods although Central was entitled to a "clear sions commit WGAL to the establishment Communications for $1 million. preference" over Cowles under the diver- of a scholarship fund to train women in Both Bunkfeldt Broadcasting Co., sification criterion, the commission did the station's area for positions in broad- licensee of wouR(FM), and WTLB Inc., not intend to indicate how much weight casting and to provide financial assistance licensee of WTLB- AM -FM, told the FCC that should be attached to that preference. The in the creation of a nonprofit news service the acquisition would put Robin Martin, a order said that a number of factors, includ- to disseminate news and information principal in the buying group, WRUN Inc. ing the fact that Cowles has no ownership about women. and WKGw Inc., in violation of regional interests in other mass media in the WESH- The questions in the hearing the motion concentration rules. Other Martin family Tv service area, reduced the significance of seeks to resolve involve allegations that interests include WKNY(AM) Kingston, the preference. the commonly owned newspapers -the WOLF(AM) Syracuse, WBZA -AM -FM Glens The "clarification" said the commission morning Inteligencer Journal, afternoon Falls and WAAL(AM) Binghamton, all New was not suggesting that challengers would New Era and Sunday News -were used York. be denied an opportunity to compete for a unfairly to aid WGAL -TV at the expense of Mr. Searer, who heads a citizen group frequency. But it did say a challenger was competing stations. seeking to block the sale of WZZM -TV in a less favorable position, since it asks The issues include the selection and Grand Rapids, Mich., from Michigan the commission to speculate as to whether orgination of the cover story and features Telecasters Inc. to Wometco Enterprises untested proposals were likely to be better in TV Week, the Sunday News's television (BROADCASTING, Aug. 9, 1976) raised than the record of the renewal applicant's supplement, that dealt with WGAL -TV; the questions about another principal, service. use of "reverse slug" headings to identify William Seidman, who has interests in Three citizen groups -the Citizens the WGAL radio and television stations, both the WZZM -TV and the WRUN -WKGW Communications Center, the National and the newspapers' practice of charging acquisition. Mr. Searer alleged "ques- Black Media Coalition and National for daily television program schedules. tionable [financial] activities" by Mr. Seid- Citizens Committee for Broadcasting - WGAL provided its detailed version of man, and asked the FCC to investigate. petitioned the commission to reconsider the background of each of those matters the Jan. 3 order. They said the commis- and said the facts show that the practices sion's treatment of an incumbent's past were based on the independent interests Nashua turndown stands broadcast record was confused and subjec- and judgments of either the newspapers or tive. The commission, they said, should WGAL -TV. "None was the result of a con- U.S. Court of Appeals in Washington has employ program percentages in judging an spiracy between the station and the news- upheld an FCC decision denying the incumbent's performance. papers to injure or exclude television corn- renewal of licenses of Eastminister Broad- The commission noted that in conclud-

Broadcasting July 4 1977 26 ing its proceeding aimed at developing programing to educate children in adver- policy for judging comparative -renewal Rewrite options delay. Hearing on the tising techniques. Fairness doctrine viola- cases, it had rejected the percentages ap- broadcast options for the House Com- tions also were charged, with the CCMM proach as "a simplistic, superficial ap- munications Subcommittee's revision of claiming that the networks failed to ade- proach to a complex problem." That the Communications Act, originally set quately present contrasting views on the order -which held that "substantial" ser- for the weeks of July 11 and 18, have subject of children's advertising. When vice would entitle an incumbent to expec- been postponed two weeks because of the Broadcast Bureau denied the com- tation of renewal -was issued after the conflicts with the full Commerce Com- plaint in April, it said the matter already petitioners filed for reconsideration. mittee. The planned seven days of hear- had been analyzed through a 1974 FCC re- Chairman Richard E. Wiley, in a con- ings are now slated to begin July 25 and port and policy statement on children's curring statement, renewed his recom- continue through the week of Aug. 1. television programs. mendation for abolition of the compara- The schedule is divided into these sub- tive- renewal process. He noted that the ject areas: overview, spectrum, First Cowles case has been a difficult one for Amendment, industry structure and him. He had dissented originally, when the ownership, programing, regulation ver- Wiley worries commission renewed the Cowles license sus competition and new technologies on the ground the station had provided about fenced -in, "superior" service; he did not think the ters. Renewals Of KOA(AM)- KOAQ(FM) fenced -off FCC station's service was "superior." But he Denver were also deferred because of concurred when, on reconsideration, the other matters, and both stations were or- In goodbye talk to FC BA, commission applied the "substantial" dered to continue complying with a report- he criticizes proposals for standard. But he said, "I continue to ing requirement laid down in a March 23 tighter restrictions on believe ... that serious difficulties are in- action. conflict of interest, court's volved in any attempt to compare an in- The commission denied NOW's corn- ruling on ex -parte contacts cumbent licensee with a challenger." plaints against KBTV(TV), KWGN -TV, KLZ(AM), KFSC(AM), KAZY(FM), KTLK(AM) FCC Chairman Richard E. Wiley last week and KOA -TV, all Denver; KCOL- AM -FM, made another in a series of farewell perfor- KIIX(AM) and KTCL(FM), all Fort Collins; mances that extends back several months, KOAA -TV and KRDO -FM, both Pueblo, this one before the Federal Communica- FCC wants more and KRDO(AM) and KSSS(AM), both Col- tions Bar Association, at a luncheon meet- orado Springs. The renewal applications of ing. Comfortable, as he was, amidst law- employment data all of those stations were granted, except yers with whom he has dealt over the those Of KFSC, KOA -TV and KRDO -FM. They seven years he has been with the commis - on 20 in Colorado are being deferred because of other mat- sion-as general counsel, commissioner ters. In addition, KOA- AM- TV- KOAQ(FM) will and chairman -he delivered himself of a It's part of the challenges hurled be subject to the resolution of complaints number of one -liners, poking fun at against 36 stations by NOW now being before the U.S. Equal Employ- FCBA members generally and at some in- ment Opportunity Commission and the dividuals who have caused him headaches An informal objection filed by the Col- courts. over the years -former FCC General orado chapter of the National Organiza- In the remaining case, the commission Counsel Henry Geller and former FCC tion for Women which alleged dis- renewed the license of KMGtt -TV Denver to Commissioner Nicholas Johnson, among criminatory employment practices by 36 April 1, 1980, but conditioned the action them. But he concluded with some expres- stations in the state has prompted the FCC on the resolution of complaints pending sions of concern over developments he to ask 20 of them to file additional infor- before the EEOC filed by seven women fears will hinder the commission in the mation their employment. practices. on employes of the station. performance of its duty in the years ahead. NOW said that women and minorities The commission's vote on the disposi- One is the drive in Congress and the were being barred from higher paying jobs to tighten tion of the petition was 5 -to -2, with Com- White House up on conflict of and that some of the stations "unlawfully missioners Benjamin L. Hooks and Joseph interest laws. The other is the U.S. Court segregated women and minorities" into Fogarty concurring in part and dissenting of Appeals ruling, in the pay cable case, lower -paying clerical jobs; some broad- in part. Their concern was with the com- barring off- the -record contacts in informal casters were said to have excluded mission's readiness to renew General rulemakings, as well as in adjudicatory minorities from even middle -level posi- proceedings. tions. Electric's KOA- AM-TV- KOAQ(FM) subject to the outcome the EEOC case. The two As for the first concern, he said that the The commission deferred action on the of commissioners said that in light of the flow of new, "public interest -oriented peo- renewal applications of 12 stations pending "reasonable cause" finding already ple into the FCC" will be made more receipt and review of equal- employment- reached by the EEOC, the commission difficult if, during their stay in govern- opportunity information. They are KREX- ex- should conduct a further inquiry into or ment, they "are unduly inhibited from AM-FM-TV, KSTR(AM), KQIL(AM) and evaluation of the licensee's EEO perfor- ercising the rights that other citizens enjoy KQIZ(FM), all Grand Junction; KREY-TV mance. and, upon their departure from public life, Montrose; KREZ -TV Durango; KWBZ(AM) are unduly impeded in finding gainful Englewood; KXKX(FM) Denver, and employment in the private sector." KDZA(AM) and KZLO(FM), both Pueblo. He said he is particularly concerned The commission also said it would retain FCC tells CCCM about the young people who join the corn- the application of KADx(AM) Denver on a answer is still no mission, gain experience and then "seek deferred status until the station submits an the challenges available in business or the EEO program that includes the 10 ele- The Council on Children, Media and private practice of law." Chairman Wiley, ments of the FCC's model EEO program. Merchandising again has been blocked in whose term expired on June 30 but who In other cases, KHOW(AM) Denver was its attempt to force ABC and CBS to pres- can remain in office until his successor is granted renewal of its license to April 1, ent advertising lessons to children. The confirmed, said he is not concerned about 1980, and KCSJ(AM) -KDJQ(FM) Pueblo, FCC turned down a review of a Broadcast finding a job. "I can seek and gain suitable short -term renewals, to Aug. 1, 1978, sub- Bureau rejection of the CCMM proposal employment." But, he said, he is not so ject to the filing of employment data. last April and said that it "walks a certain that the same can be said for the The commission also imposed reporting tightrope between saying too much and young people. requirements on KDEN(AM) and KRDO -TV, too little" when trying to apply public in- As for "the judicial expansion of the ex both Denver, but deferred action on their terest standards to programing. parte restrictions," Chairman Wiley said renewal applications because of other mat- The CCMM had sought instructional these could have an "adverse conse-

Broadcasting July 4 1977 27 quences" for the conduct of government. owned by estates of Mr. and Mrs. Edward stations do not apply to UHF where a He said he is "all too aware of how imper- H. Butler and two of their grandchildren. public-interest showing can be made.) fect" his knowledge is concerning issues Newspaper has been sold to Warren WNOK is on 1230 khz with 1 kw day and before the commission. "I need and I Buffett for $33 million (BROADCASTING 250 w night. WNOK -FM is on 104.7 mhz want the benefit of your expertise and Feb. 21). Buyer is owned by Howard with 100 kw and antenna 460 feet above your insight," he said. He also said that Publications Inc., Oceanside, Calif. Robert average terrain. WNOK -TV is CBS affiliate the idea that presentations on rulemakings S. Howard is principal, and he has no other on channel 19 with 1,046 kw visual, 104.6 taint them ignores the fact that commis- broadcast interests. HPI publishes 14 daily kw aural and antenna 640 feet above sioners are people of judgment, that the papers in eight states, including: Ocean- average terrain. presentations often reveal weaknesses in side Blade -Tribune, San Clemente Sun the position espoused, that counter advo- Pos4 both California; Tlvin Fills (Idaho) KENI -AM -TV Anchorage, KFAR -AM -TV cates normally exist on important matters Times -News; Charleston Times Courier, Fairbanks, KINY -AM -TV Juneau and before the FCC and that such discussions Freeport Journal Standard and Mattoon KTKN(AM) Ketchikan, all Alaska: Sold by "are simply one facet of the decision -mak- Journal-Gazette, all Illinois; Hammond Midnight Sun Broadcasters Inc., to Mid- ing process" Times, Logansport Pharos -Tribune & night Sun Broadcasting Corp for $3.5 mil- The commission is seeking Supreme Press, both Indiana; Sioux City (Iowa) lion. Seller is owned by A.O. Bramstedt Court review of that aspect, and most Journal; Auburn Citizen -Advertiser, (25.47%), R.D. Jensen (14.066%) James others, of the pay cable decision. Corning Leader, Glens Falls Post -Star, all C. Fletcher Jr. (11.8%), Charles M. Gray The chairman didn't announce his plans New York; Carlisle (Pa.) Sentinel, and (7.667%), Donald G. Andon (3.766%) for the future. But he probably gave a hint Casper (Wyo.) Star-Tribune. WBEN -TV is and more than 20 other individuals. None when, in closing, he said, "Old chairmen CBS affiliate on channel 4 with 100 kw has other broadcast interests. Largest in- don't die, they just fade away into the visual, 20 kw aural and antenna 1,200 feet terest in buyer (15%) is held by Kenneth FCBA." above average terrain. Brokers: Vincent J. L. Hatch, former vice president of KIRO- Manno, National Media Associates. AM-TV- KSEA(FM) Seattle. Holders of 14% Changing Hands WNOK- AM -FM -TV Columbia, S.C.: Sold interests are Carl E Brady Sr. (oil drilling by Palmetto Radio Corp. to Capital Com- and commercial helicopter firms), his brother, Ken Brady, Joe Donald, Derald Announced munications Inc. for $3,987,500, plus $112,500 to compete. Seller Schoon (all owners of Alaskan construc- The following covenant not station sales were an- is owned by Irwin Kahn (32.1%), J.W. Lin - tions firms) and G. Dale Jackson (real nounced last week, subject to FCC ap- dan III (10.3%), H.M. McElveen (7.9%) estate). Holders of 5% interests are proval: and others. They have no other broadcast Richard L. Crosetto, his brother, Robert D., WBEN -TV Buffalo, N.Y.: Sold by WBEN interests. Buyer is wholly owned by Lewis and Daniel D. Nelson (all Bellevue, Inc., to Buffalo Broadcasting Co. for $25.5 Broadcasting Corp., which is owned by Wash., businessmen). Buyers have re- million ( "Closed Circuit," May 16). Seller J.C. Lewis (100 %). Mr. Lewis also owns quested waiver of FCC's rules barring ac- is wholly owned by Buffalo Evening News WJCL -FM -TV and weekly Journal -Record, quisition of co- located radio and television Inc., publisher of Buffalo Evening News all Savannah, Ga. (FCC rules barring ac- stations. KENI is on 550 khz with 5 kw full KENI and owner of WBEN -AM -FM there. BENI is quisition of co- located radio and television time. -TV is NBC affiliate on channel 2 with 28.8 kw visual, 3.44 kw aural and antenna 180 feet above average terrain. KFAR is on 660 khz with 10 kw full time. FEATURED BY KFAR -TV is ABC affiliate on channel 2 with 5.37 kw visual, 676 w aural and antenna AMERICA'S OUTSTANDING 45 feet above average terrain. KINY is on 800 khz with 5 kw full time. KINY -TV is MEDIA BROKER NBC affiliate on channel 8 with 239 w visual, 47 w aural and antenna 1,160 feet above average terrain. KTKN is on 930 khz with 5 kw day and 1 kw night.

WEZW(FM) Wauwatosa, Wis. (Mil- SOUTHWEST FM waukee): Sold by Sudbrink Broadcasting of Wisconsin to Multimedia Inc. for ap- proximately $3 million. Seller is group $300,000 broadcaster owned by Robert W. and 100,000 watts of living stereo covering over 145,000 Margareta S. Sudbrink (husband and (and growing) prosperous people in one of the nta- wife). They also own WLYF(FM) Miami and tions most productive agricultural areas. Fine Equip- WFUN(AM) South Miami, Fla.; WPCH(FM) ment Tower Real Estate station doing well, but needs Atlanta, and WAVO(AM) Decatur, Ga., and - WLAK(FM) Chicago. They recently sold your attention. WWEZ(FM) Cincinnati to Truth Publishing Co., for $2 million (BROADCASTING, No money down, if you have qualifying statement to March 7) and WLIF(FM) Baltimore to Cox assume bank loan -balance on easy terms. Broadcasting for $3.9 million (BROAD- CASTING, May 30). Buyer is major group owner headquartered in Greenville, S.C. Wilson C. Wearn is president of publicly traded owner of seven AM's, five FM's, & COMPANY,INCe five TV's and seven newspapers in South- BLACKBURN east. Multimedia recently purchased, sub- RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS ject to FCC approval, WQHl(FM) Jeffersonville, Ind. (Louisville, Ky.), from WASHINGTON, D.C. CHICAGO 10001 ATLANTA 30361 BEVERLY HILLS 00212 Whatever's Fair Inc. for $2 million 20000 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. 1725 K Street, N.W. (312) 346 -6480 274 -0151 (BROADCASTING, April 25). WEZW is on (404) 882.4053 (213) (202) 331 -9270 103.7 mhz with 14.5 kw and antenna 820 7/4 feet above average terrain. Broker: Ted J Hepburn Co.

Broadcasting July 4 1977 28 KBsA(Tv) Guasti, Calif. (Los Angeles): Cal Broadcasting Corp. for $250,000. Sold by Berean Bible Ministries to Seller is owned by Mrs. Hugh McClung, Metropolitan Broadcasting Co. for who also owns KHSL -AM -TV Chico, Calif. $1,550,000. Seller, nonprofit, nonstock Buyer is owned by John P. and Lucille FCC rejects religious organization, is headed by W.K. Martin (married), who also own KATA(AM) mass EEO Connelly, president. Buyer is 80% -owned Arcata, Calif. Kvcv is on 600 khz with 1 filing by Dental Finance Co., Irvine, Calif., and kw fulltime. Broker: William A. Exline. three individuals with more than by citizen groups (none Other station sales announced last 8%). DFC is, in turn, owned principally by week by the FCC include: KRML(AM) Shiben notes that FCC April 1 Robert F. Beauchamp, his brother, James Carmel, Calif.; WOCA -TV Ocala, Fla., and B., and Robert C. Ganiere. Robert instituted new processing standards KJEM(AM) Wagoner, Okla. (see page 57). various commercial and that are more comprehensive than Beauchamp has Approved insurance interests in southern California, those used in petitioners' screening and Mr. Ganiere owns construction firm The following station sales were approved The FCC's Broadcast Bureau has rejected there. KBSA is independent on channel 46 last week by the FCC: a petition for an inquiry into the employ- with 166 kw visual, 25.7 kw aural and an- KIVI(TV) Nampa (Boise) and KPVi(TV) ment practices of 295 licensees and 16 tenna 2,970 feet above average terrain. Pocatello (Idaho Falls), both Idaho: Sold broadcast headquarters (BROADCASTING, by Idaho Television Corp. and Eastern K000 -AM -FM Omaha: Sold by Mack April 25). Richard J. Shiben, chief of the Sanders to Centennial Communications Idaho Television Corp. to Futura Titanium Renewal and Transfer Division, said that Inc. for $1.2 million. Mr. Sanders is also Corp. for $655,850. Selling corporations new commission processing standards, are by Walker Wallace, owner of KFRM(AM) Salina and KICT(FM) owned M. James which went into effect on April 1, are more Wichita, both Kansas; KBIL -AM -FM U. Lavenstein, R.V. Hansberger and comprehensive than those used in the Liberty, MO.; KECK(AM) -KHAT(FM) others. Mr. Hansberger, 20.5% owner of petition to screen out operations for Lincoln, Neb., and KTOW(AM)-KGOW(FM) licensees, is owner of Futura Titanium. special scrutiny. Tulsa, Okla., and has bought WENO(AM) None of other sellers has other broadcast He noted, for instance, that licensees interests. Mr. Hansberger has various Madison, Tenn., (see below). Buyer is with a full -time staff of 11 or more who owned by Bruce Mayer and Marshall manufacturing and commercial holdings employ one woman in the upper -four job in West. Both Hambric, both of Denver. Mr. Mayer is stations are ABC affiliates categories and at least one full -time broadcast management and marketing on channel 6. Klvi operates with 60.3 kw minority person would satisfy the peti- consultant. Mr. Hambric is accountant. visual, 12 kw aural and antenna 2,660 feet tioners' standard. But, he said, they might above average terrain. KPvi operates with K000 is 1 kw daytimer on 1420 khz. K000- not meet the commission's standard of 100 kw visual, FM is on 104.5 mhz with 31 kw and anten- 17.4 kw aural and antenna employing women and minorities full time 1,530 feet above average na 285 feet above average terrain. Broker: terrain. in a ratio to their presence in the workforce Blackburn & Co. Other station sales approved last week of at least 50% over -all and 25% in the up- WENO(AM) Madison, Tenn. by the FCC include: WADR(AM) Remsen, per four job categories. What's more, while the were concerned only (Nashville): Sold by H. Calvin Young Jr. N.Y., and WHDM(AM) McKenzie, Tenn. petitioners to Mack Sanders for $750,000. Mr. Young also owns WGUS -AM -FM Augusta, Ga., and wsHO(AM) New Orleans. For Mr. Sander's interests see K000 -AM -FM above. WENO is on 1430 khz with 5 kw day and 1 kw night. Doubleday Media Offers: Broker: Blackburn & Co. KELP(AM) El Paso: Sold by KELP Inc. to Clear Channel Communications Inc. for $500,000 plus $150,000 covenant not to compete. Seller is principally owned by DAY DREAM John B. Walton Jr., owner of KFOX(AM) Long Beach, Calif.; KIKX(AM) Tucson, Here is a great daytime operation in a market ranked near Ariz.; KIDD(AM) Monterey, Calif., and KDJW(AM)- KBUY -FM Amarillo, Tex. Mr. the top 100 that's a real sleeper. The market and station can Walton sold KELP -TV El Paso to Marsh be described in terms of those clichés that spell out: Media Ltd. for $3,075,000 last year GROWTH POTENTIAL. (BROADCASTING, March 8, 1976). Buyer is owned by L.L. Mays, B.J. McCombs, John The service area includes several Gulf cities, surrounded by the M. Schaefer (31.67 %) each) and John critical oil refinery business, maritime facilities and beach -type Barger (5 %). They also own WOAI -AM -FM resorts. Everything is new at the station: the equipment, the San Antonio, Tex., and KXXO(AM)- studio and transmitter & towers. KMOD(FM) Tulsa, Okla. KELP is on 920 khz with 1 kw day and 500 w night. This is truly a dream -like situation that will allow a new WBBX(AM) Portsmouth, N.H.: Sold by owner /manager to make a lot of money. The price Curt Gowdy Broadcasting Corp. to Kress - of $400,000 cash is negotiable. Call Dick Anderson if you man Broadcasting Co. for $590,000. Seller are looking for a daytimer that's sitting on the dawn is owned by NBC -TV sports commentator of a golden sunrise. Curt Gowdy and his wife, Gertrude. Mr. and Mrs. Gowdy also own wcCM(AM)- 214/233 -4334 WCGY(FM) Lawrence, Mass.; WEAT-AM -FM West Palm Beach, Fla., and KOWB(AM) Laramie, Wyo. Buyer is owned by J. Har- rison Holman, employe of Everett, Mass., JIB commercial cooking equipment manufac- Doubleday Media turer. WBBX is on 1380 khz with I kw full Broken of Radio, TV, CATV and Newspaper Properties time. 13601 Preston Rd., Suite 417 W, Dallas 75240 Kvcv(AM) Redding, Calif.: Sold by Golden Empire Broadcasting Co. to Nor-

Broadcasting July 4 1977 29 with stations with 11 or more full -time employes received rating diaries and took employes, Mr. Shiben said the commis- them to the station, where secretary was sion reviews the employment profiles of directed to complete them on basis of renewal applicants with five to 10 full -time viewing KARD -TV for entire broadcast employes for the possible exclusion of week. Commission said KSN's action "fell minorities and women. considerably short" of degree of respon- Mr. Shiben said the petition sought sibility expected of licensees and granted nothing more than what the commission short term renewal to Aug. 1, 1978. staff is doing on a routine basis, and sup- plied no more facts than were already Rejected again. Federal Communications available to the commission. Bar Association members, at annual meet- The petition was filed by the Citizen ing, rejected for at least second time pro- Communications Center in behalf of the posal to admit FCC lawyers to member- National Association for the Advance- ship. However, vote at meeting attended ment of Colored People, the National Ur- by some 50 members was said to be close. ban League, the National Black Media Straus Edgar Holtz, who was elected president, Coalition, the National Media Task Force said proposal will be circulated among full membership, of the National Organization for Women, Education and Cultural Relations, which of some 900. the National Latino Media Coalition, two years ago under Dr. Stanton's leader- Board decisions. Public Broadcast Service Chinese for Affirmative Action and the ship, recommended the split. Members board, meeting in Boston, ratified $4,502,- National Citizens for Broad- Committee Hobart Lewis, of Reader's Digest, pollster 000 budget for fiscal 1978 from member casting. George Gallup, and oil executive John M. service fees. Over -all budget including do- The was narrowed in petition's scope Shaheen have since reversed their stands. nated program rights and money from two supplements which said review of the J. Leonard Reinsch, chairman of Cox Ca- Corporation for Public Broadcasting and original petition and comments of some of ble Communications Inc. and retired Cox other sources is expected to be $92,909,- those named indicated that 13 stations and Broadcasting Corp. president, was under- 000. Task force on equal employment op- the one of headquarters companies did not stood to have disagreed with the majority portunity was approved to help boost meet the standard for inclusion (BROAD- when the so- called Stanton panel report minority and female employment within CASTING, June 20.) was issued in March 1975. (The remaining noncommercial sector. PBS general advisory commission member, Arthur C. counsel's office also was asked to compile Nielsen, of the Nielsen ratings service, further data on EEO. Belief at PBS is about WMCA's Straus also opposes VOA independence.) a third of public stations may account for Mr. Straus, whose swearing -in is sched- 90% of EEO problems. to head Voice uled for July 20, will be resigning as presi- dent and board chairman of Straus Com- Both sides now. Senate has approved $155 His new boss once again munications Inc. He will, however, keep million for Corporation for Public Broad- defends present structure his equity interest in the firm. casting in 1980, as well as $22.5 million in Mr. Straus is returning to government. broadcast facilities grants. House has ap- USIA Director John E. Reinhardt last During the Lyndon Johnson administra- proved $145 million for CPB and $15 mil- week announced the appointment of tion he was with the Agency for Interna- lion in facilities. Attached to Senate bill is WMCA(AM) New York President R. Peter tional Development. appropriations committee report in which Straus as director of the Voice of America public braodcasting organizations are criti- ( "Closed Circuit," June 13), and in the cized- particularly Public Broadcasting process, reiterated his contention that the Service, said to be only noncommercial VOA should not be spun off as an inde- Media Briefs broadcasting organization to experience pendent agency. decrease in minority and female employes The future of the VOA -to be led by since last year. As did House Communica- Mr. Straus, who also has been involved in Scott for six. Bill (S -1681) to lengthen tions Subcommittee report (BROADCAST- Democratic politics in New York -has broadcast license term from three years to ING, April 25), it urges organizations to been the subject of much debate in Con- six years has been introduced by Senator work more closely with federal enforce- gress this session. Among the strongest William Scott (R -Va.). Bill requires that in ment agencies. Senate report encourages advocates to testify in favor of giving the return for doubling term, broadcast sta- groups to insure that "only those public radio service independent status have tions would have to file annual report on broadcasting entities that are in com- former CBS Inc. Vice Chairman been their operations to FCC, report being com- pliance may receive, or continue to re- Frank Stanton, now president of the pilation of materials they already are re- ceive, [CPB] contracts or grants." American National Red Cross, and former quired to collect, senator said. VOA Director Kenneth Giddens, owner of Add two. In box accompanying June 27 ar- WKRG- AM -FM -TV Mobile, Ala. (BROAD- Short term and admonition. FCC granted ticle on Roy H. Park's pending acquisition CASTING, June 27). Kansas State Network Inc. short -term of radio station that would make him only Others who favor maintaining the VOA renewal for its KARD -TV Wichita, Kan., but broadcast owner to have full allowable within the USIA, include members of the said it expected KSN to take necessary portfolio of stations, it was incorrectly United States Advisory Commission of measures to avoid recurrence of situation stated that ABC owns six AM's and six Information (USIA overseer). On that wherein KSN chairman and two KARO -TV FM's. Since the approval of its purchase of five -man board are four former members employes apparently falsified Arbitron and WMAL -AM -FM Washington (BROADCAST- of the Panel of International Information, Nielsen rating surveys. Chairman and two ING, Jan. 3), ABC owns seven and seven.

Week's worth of earnings reports from stocks on Broadcasting's index

Net Per Net Per Company Period/Ended Revenues Change Income Change Share Revenues Income Share

CBS 3 mo. 3131 634.400.000 +22.8 33.000.000 + 18.7 1.16 516,300.000 27,800,000 .97 Farinon Electric Year 3131 60,230.562 4-53.5 4.159.282 +112.3 .96 39.233.850 1.958.667 .50 MCI Communications Year 3/31 62.759.000 +120.1 345.000 (.12) 28,430.000 (27,204.000) (1.63) Telecommunications 3 mo. 3131 12,650.000 +16.2 371,000 +108.4 .05 10.879.000 178.000 .02 Westinghouse 3 mo. 3131 1A28.270.000 - 1.1 53.193.000 + 12.6 .61 1.443,096.000 47.229.000 .54

Broadcasting July 4 1977 30 lion. a The decision -issued unanimously in Cablecasting Court ruling the case of xoNO but on a 2 -to -1 vote in the case of KCBs -was regarded as a major Hangup at FCC tempers victory victory by citizen groups. For years they had claimed that their inability to obtain over waivers of citizen groups from stations the data they needed to but- tress their cases until after the commission on nonduplication on interrogatories designated the renewal applications for hearing placed them in a "Catch 22" Broadcast and Cable Bureaus Order to FCC for complete briefing situation. split over criteria to be used on its EEO procedures vacates April The order of the full nine -judge court, decision that held challengers could in asking its questions of the commission, Two months ago, the FCC Broadcast and exact information from stations appears to reflect and to go beyond the Cable Television Bureaus were directed by before going into hearing concerns raised by Judge Malcolm Wilkey the commission to work out their in concurring in part and dissenting in part differences on the standards to be applied The U.S. Court of Appeals in Washington to the opinion written by U.S. District in granting cable television systems has opened a major review of the manner Judge Gerhard Gesell, who was sitting by waivers of the network nonduplication in which the FCC handles equal- employ- designation. Judge Wilkey criticized the rule. Last week, the item was on the corn- ment opportunity matters, particularly in opinion on a number of grounds -among mission's agenda again. But when the instances that figure in citizen group peti- others, for allegedly failing to make clear meeting concluded, after almost two tions to deny renewal applications. The that the commission had found that the hours, on Wednesday morning, it was evi- underlying issue is the question of how in- minority employment of KCBS but not dent that the staffs still had a distance to go formation is developed that citizen groups KONO was within "the zone of reasonable- to reach a meeting of the minds, and that need in filing petitions to deny on EEO ness" and for its "condemnatory the commissioners were not ready to grounds. reference to the 'consequences of the resolve the issue. The nine judges of the District of Co- commission's loose procedure! " At issue was reconsideration of a rule lumbia Circuit last week requested a Before grappling with the questions adopted in November involving the non - detailed explanation of the commission's raised in the KONO and KCBS appeals, the duplication question (BROADCASTING, EEO procedures in an order that would ap- court wants to be briefed on such matters. Nov. 22, 1976). The commission decided pear something of a victory for the corn- It asked: against adopting a standard for exempting mission and broadcasters: Under what circumstances does the significantly viewed distant signals from It vacates the decision of a three -judge commission make a predecision inquiry the nonduplication rule, which was de- panel calling on the commission to grant for information about a licensee's EEO signed to protect local stations. But it listed citizen groups that were petitioning to performance and practices, and what does a number of factors that would be con- deny renewals in two separate proceedings such an inquiry seek to establish? In the sidered in reviewing waiver requests. On the right to obtain information from the case of a petition to deny, what showing reconsideration, the commission is whit- stations involved before a decision is made must a citizen group make before the corn - tling down the number. on designating the renewal applications for mission will inquire further into a station's And there are some areas of agreement hearing (BROADCASTING, April 25). And it compliance with the commission's EEO between the Broadcast and Cable Televi- grants the commission's request for rules? sion Bureaus. Both agree, for instance, rehearing before the full court in the case, If the commission undertakes a pre - that a waiver should be granted if the sig- which involves Mission Central Co.'s decision inquiry of an applicant's EEO nal of the local station on the cable KONO(AM) San Antonio, Tex., and CBS's compliance, is the product of the in- decidedly inferior to the distant one in- KCBS(AM) San Francisco. vestigation made available to all parties in volved. They also agree that a distant sig- Nor is the court's concern indicated the proceeding? nal must be significantly viewed in the only by the five detailed questions it poses. What are the commission's standards community - viewed off the air a mini- It invited a number of parties to file for determining whether a denial of mum 3% of total viewing hours and with friend -of- the-court briefs in the case. The renewal or some lesser sanction should be 25% of net weekly circulation -for a court mentioned the Federal Communica- imposed on a renewal applicant who failed waiver request even to be considered. But tions Bar Association, the National to comply with EEO rules? What facts are after that, things start falling apart. Association for the Advancement of Col- relevant to the determination of the sanc- The Broadcast Bureau says that a second ored People Legal Defense and Education tions to be employed? threshold should be reached by the distant Fund, the National Organization for Does the fact that the commission's signal -that it be seen by about as many Women, the National Association of model affirmative action program "is not a viewers as those watching the priority sta- Broadcasters, the Justice Department, the mandatory reporting tool" mean that tion's signal. The Cable Bureau says that if U.S. Civil Rights Commission, the U.S. broadcasters need not supply all of the in- such comparable viewing is achieved, the Equal Employment Opportunity Commis- formation the model contains or only that waiver should be granted, barring a show- sion, the National Black Media Coalition, the information need not be supplied in ing of hardship by the local station. the Office of Communication of the the form suggested? Are broadcasters sup- And that is where things get sticky. The United Church of Christ, "and any parties plying information in the same format as Broadcast Bureau argues that the rule was whose appeals docketed with this court in the model form? if not, what EEO data adopted, after all, to protect the local sta- raise an issue of predesignation discovery." is collected from licensees on a periodic tion and the local service it is presumably The case grows out of the petitions to basis? providing. Therefore, it says, the burden deny that the Bilingual Bicultural Coali- How does the commission test the should be borne by the cable system; if it tion had filed against KONO and that the veracity and accuracy of the representa- can meet the significant viewing and corn- Chinese for Affirmative Action had filed tions it receives regarding broadcasters' parable viewing tests, it should be required against KCBS. Both alleged discrimination EEO performance? What does the com- to make a public -interest showing as to in employment practices. And both had mission do to permit citizen groups to test why the rule should be waived. It might, sought to flesh out their petitions with in- those representations? for instance, demonstrate a financial in- formation obtained from the stations The court asked that the answers be sup- ability to comply with the requirement that through interrogatories. However, the plied by Sept. 16. It said the date for oral it blackout the distant signal. commission's rules do not provide for the argument and a briefing schedule for addi- Martin Levy, deputy chief of the Broad- use of interrogatories, and the stations ig- tional filings will be set after the supple- cast Bureau, who carried the major share nored the groups' requests for informa- mented record is filed. of the bureau's argument, said the

Broadcasting July 4 1977 31 bureau's concern is with "the small sta- affording similar treatment to slightly corporate NCTA's petition for recon- tion, and whether it will continue to pro- larger systems. And, as might have been sideration of an earlier commission ruling vide service to the community." He also expected, the commission's question - which asked that self-contained systems in said stations are extremely reluctant to whether or not to further deregulate condominiums and mobile home parks bare their financial records, as would be re- systems with fewer than 1,000 subscri- not be exempt from CATV regulations. quired if the Cable Bureau's proposal were bers -has been greeted with thumbs up by adopted and a station felt obliged to dem- the cable industry and thumbs down by onstrate hardship to oppose a waiver re- broadcasters. quest. Accordingly, the bureau has The divergent views were expressed in HBO, Tarshis sued fashioned a fall -back position designed to comments to the commission on a further protect economically weak stations with- rulemaking for a redefinition of a cable N.Y. pay -TV supplier claims out requiring them to make their financial television system. programer and city official records public. A station with a circulation From the National Association of conspired to shut it out of fewer than 30,000 households in prime Broadcasters (which opposed the time would be presumed to be too weak to deregulation in the first place): "The basic Orth -O- Vision, a pay -television supplier withstand the impact of duplication. justification ... does not exist." in New York City, has charged Time Inc.'s The Broadcast Bureau was up against From the Community Antenna Televi- Home Box Office and the head of the city's not only the Cable Television Bureau and sion Association (which primarily repre- bureau of franchises with conspiring to its chief, James Hobson, but General sents small, independent operators): "We "destroy" Orth -O- Vision's business. The Counsel Werner Hartenberger, as well. further suggest that the commission ex- intent of the alleged conspiracy, according Mr. Hobson said that the rule causes pand its analysis to detdrmine `impact' of to Orth -O- Vision, was to eliminate com- serious problems in switching in cable systems in general and at least up to 3,500 petition, leaving an open field for the systems and that the bureau has received subscribers." American Television & Communications numerous complaints from viewers about While the FCC proposal also concerned Corp., in which Time holds an interest. a rule they regard as forcing them to watch reducing reporting requirements, broad- Filed in U.S. district court in New York, a signal not as good, technically, as the dis- caster and sports interests concentrated on the suit asked for damages of as much as tant one the local cable system could distant signal and blackout exemptions $185.5 million. It said that in April of otherwise carry. Mr. Hartenberger said he (BROADCASTING, March 28). 1974, Orth -O- Vision agreed to supply sees no reason to apply the rule if the dis- The NAB quoted the commission as HBO programing to customers in build- tant signal meets the significantly viewed saying that any decision should be based ings with microwave equipment installed and comparability tests. on "the most complete record possible" by Orth -O- Vision in the borough of Chairman Richard E. Wiley suggested And since the FCC has launched an inqu- Queens. Orth -O- Vision's president, Al that the matter be put over to the meeting iry into the economic relationship between Simon, said the company has signed up of July 12, after several commissioners in- broadcast television and cable television, about 4,000 customers in its three years in dicated they wanted more time to consider (BROADCASTING, June 13), NAB sug- business. the matter. gested it "should await the results of the The suit alleged that, under the agree- Observers attending the meeting read at inquiry before further relaxing the distant ment, Orth -O- Vision was to have been least two votes in the comments that were signal limitations in any way?' permitted by HBO to defer subscription made by commissioners. Commissioner More time is needed, NAB said, in light payments until the costs of installing the Joseph Fogarty appeared to favor the Ca- of "a critical flaw in the commission's au- service had been absorbed "so that such ble Bureau's position and Commissioner dience impact estimates." It claimed that payments would not impair the financial Abbott Washburn, the Broadcast "a number of small systems have been condition" of Orth -O- Vision. But, accord- Bureau's. Chairman Wiley indicated he omitted from the Cable Bureau analysis," ing to the suit, HBO changed its mind in had a position but did not reveal it. But he In Hazard, Ky., for example, NAB said 1975 and began imposing other conditions did describe the nonduplication rule as that it came up with 6,838 cable subscri- on Orth -O- Vision, beginning the alleged "the most defensible" of the cable rules. bers as opposed to the bureau's 1,368 conspiracy to drive Orth -O- Vision out of The failure to resolve the issue last week figure. "This discrepancy raises serious the market. left in abeyance five petitions for waiver. doubts about the reliability of the bureau's Franchise director Morris Tarshis was The two bureaus were in agreement on the study;' NAB said. named in the conspiracy for allegedly disposition of all five, but the language to The National Collegiate Athletic threatening multipoint distribution ser- be used in the orders would depend on the Association argued that "the commission vices such as Orth -O-Vision and by show- final shape of the reconsideration order. cannot reasonably regard amateur sports ing favoritism to ATC's subsidiary, It's understood the bureaus would reject as just another source of television pro- Knickerbocker Communications, which all but one of the petitions -that filed by graming" and encouraged the FCC "to has pending an application to provide cable Avenue TV Cable Service, operator of a examine more critically the basis upon TV in the borough of Queens. Queens cable television system at Ventura, Calif. which it will ultimately decide" in this pro- does not now have a cable system, and, ac- The petition had been opposed by ceeding. cording to Orth -O- Vision's Mr. Simon, KEYT(TV) (ch.3) Santa Barbara, Calif. The ABC Inc. was another to claim that HBO is the only current supplier of pay TV bureaus' recommendation is said to be further deregulation of distant signal and there. Mr. Tarshis could not be reached for based on the ground that the distant signal sports blackout requirements was "partic- comment. is technically superior to KEYT's. ularly inappropriate." Similarly, 15 TV Gerald Levin, chairman of the board of licensees expressed their "particular con- HBO and a vice president of Time Inc., cern" on these issues. said that the company had been served Cable redefinition On the other hand, the National Cable with papers on the suit as of last Tuesday draws adversaries Television Association "supported" the (June 28). "Based on a brief review," he commission's preliminary findings and said, "they only confirm our view that the with familiar views argued that "no distant -signal carriage suit is totally without merit." He said that restrictions can be justified for systems Time owns a 9% interest in HBO and that CATV wants less regulation, with fewer than 1,000 subscribers." NCTA it may increase those holdings to as much sports groups and NAB reminded the commission of the FCC as 20%. Time was named as a co- defen- argue for retention of controls finding that "cable systems with less than dant in the suit for allegedly exerting in- 1,000 subscribers constitute 42% of all fluence over HBO and ATC and for having When the FCC last March redefined a ca- systems but serve only 6% of all subscri- "utilized powerful media resources" to ble system and lessened the regulatory re- bers " discredit Orth -O- Vision through "false ad- quirements for those with fewer than 500 Storer Cable TV of Florida suggested vertising." ATC and Knickerbocker have subscribers, it left open the option of that the FCC enlarge its rulemaking to in- not been named in the action.

Broadcasting July 4 1977 32 an original 90- minute domestic comedy Back, second vice president. Programing called Mulligan's Stew (8 -9:30 p.m.). In another action, Sanford I. Wolff, na- CBS's other half-hour, The Marilyn Mc- tional executive secretary of AFTRA, was Coo and Billy Davis Jr. Show (Wednes- authorized to set up a committee of Reruns, experiments day, 8:30 -9 p.m.), has averaged only an AFTRA to meet with counter-parts in take over networks 11.8 rating and 26 share in its first two out- SAG to "explore the possibility of meet- ings. ing with representatives of the networks NBC getting best ratings CBS has also failed with its 60 Minutes and advertisers to discuss excessive in period despite ABC's spin -off, Who's Who, which, despite a new violence on television." strong showing in latest week time period (Sunday, 10 -11 p.m.), averaged only a 22 share in four tryouts After almost nine months of hand -to- (never climbing above a 24 share). CBS CBS reading project hand prime -time combat by the three net- took it off the air for good after its June 26 to be expanded works -ABC's "living schedule," CBS's telecast. steady stream of blockbuster movies and NBC received confirmation in the rat- into 20 TV markets specials, NBC's highly touted "big ings that its 3 Girls 3 comedy -variety show events" and miniseries - summer appears (which John J. O'Connor of The New Affiliates and school boards to be settling down into its well -worn York Times, echoing many other TV crit- will cooperate in program groove of wall -to -wall reruns, supple- ics, called the freshest pilot in years when linking TV to classrooms mented by a small handful of first -run ex- it made its debut as a one -shot a couple of periments. months ago) doesn't have mass -audience A "CBS Television Reading Program," This summer shrug of the shoulders by appeal. It managed only a 9.7 average rat- designed to stimulate interest of elemen- the networks is prompted by the drastic ing and 19 share in two telecasts last tary and secondary school children in read- decline in sets -in -use during the hot - month (June 15 and June 22, 9 -10 p.m.). ing, will be launched this fall by CBS -TV weather months. For example, the three - and more than 20 of its major- market network total national Nielsen rating for affiliates in cooperation with local school the week ended June 26 was 42.3. That's a AFTRA ready to walk boards. The project, tested last March by three full 16.7 rating points lower than the three - if it comes to that network average of 59.0 during a typical CBS -owned TV stations and their local February Nielsen sweep week (Feb. 7 -13, Delegates to the 40th annual convention school boards in connection with two CBS - 1977) and 4.4 rating points less than the of the American Federation of Television TV specials, will involve selected drama specials by the network. Stu- average of 46.7 during a typical May and Radio Artists authorized AFTRA to presented dents in participating schools will get Nielsen sweep week (May 9 -15, 1977). call a strike against producers of dramatic And that 42.3 rating is just about even prime -time television programs, if such scripts of the dramas to read both in ad- with a typical June week last year (June action is necessary. vance of broadcast and again, at home, the broadcast, and to discuss in 14 -20, when the three networks averaged AFTRA is negotiating jointly with the during follow -up classroom exercises. a 41.9 rating). Screen Actors Guild and both have Lynne a NBC is chalking up the best numbers so pledged that neither union will enter into a Williams, editor of Columbine, far this summer (BROADCASTING, June contract without the agreement of the CBS publication for the employes, and a 27), but in the most recent week (June other. Negotiations with producers former senior editor of Saturday Review, 20 -26), ABC finished on top, with 14.6 resumed in Los Angeles last Monday; the has been named to the new post of direc- rating, followed by NBC's 14.4 rating and old contract expired last Thursday (June tor, television reading program, CBS -TV. CBS's 13.3. CBS is getting mixed results 30). Her office will help CBS affiliates and on two new half -hour variety- series pilots The four -day convention, held in San school boards establish the program in that are being given limited summer runs. Francisco, adjourned on June 26 with the their areas. Shields & Yarnell (Monday, 8:30 -9 p.m., election of officers. Re- elected national Ms. Williams said last week that the pro- gram is expected to start this fall with NYT) got off to a great start on June 13 president was Joseph Slattery of Chicago. markets par- with an 18.7 rating and 36 share but a Also returned to office for another one - affiliates in all of the top -20 week later (June 20) it fell to a 15.5 rating year term were Bill Hillman, San Fran- ticipating. Affiliates in three other markets and 30 share when NBC weighed in with cisco, first vice president, and Jackson are also on the list, she added. She ex- pected that two or three drama specials would be selected for use in the program during the fourth quarter. Heavy warm -up for new season set by ABC -TV The three -market tests last March were said to have left both students and Six nights in row reserved with premiere episodes of four of its teachers enthusiastic. They were con- to play off 12 -hour novel prime -time series -three of them, The ducted by WCAU -TV Philadelphia, about secrets in Washington Life and Times of Grizzly Adams, The KNXT(TV) Los Angeles and KMOX -TV St. Oregon TFail and Rosetti and Ryan, to be Louis and their local school boards in con- ABC -TV has scheduled its blockbuster telecast on Sept. 14, and the fourth, a junction with the CBS -TV specials, A Cir- 12 -hour novel- for -television, Washington: special two -hour episode of The Bionic cle of Children and The Deadliest Season. Behind Closed Doors (based in part on Woman, on Sept. 17. In Los Angeles all of the participating "The Company" by John Ehrlichman), in ABC and CBS sources say their two net- teachers queried after the test said they the most elaborate pre- opening week works will put a few of their series on the definitely wanted the project continued. kickoff to a prime -time season ever. air during the week before the official In Philadelphia, Dr. Michael Marcase, Closed Doors will run for six consecu- opening date, but titles and dates are still superintendent of schools, and Dr. tive nights from Sept. 6 through Sept. 11 to be announced. Michael McAndrew, director of television - (9 -11 p.m., NYT, each night), a schedul- Washington: Behind Closed Doors, pro- related programs, have been developing ing strategy similar to the one ABC duced by Paramount Pictures Television, the TV reading program for seven years. devised so successfully for Roots last stars Cliff Robertson as a CIA director and There the reading grade level of children January. includes in the cast Jason Robards (as a participating in a weekly classroom version All three networks have set the seven - character based on Richard Nixon), Andy is said to have gone up one and a half years day period beginning Monday, Sept. 19, as Griffith (as the Lyndon Johnson for every year in the program, while for the official opening week of the 1977 -78 character) and Harold Gould (as a Na- some older children there has been a jump prime -time season. But NBC previously tional Security Council head modeled on of three or four reading grade levels in one announced that it would jump the gun Henry Kissinger). year. Post -Newsweek stations also have con- Broadcasting July 4 1977 33 ducted on -air tests of the reading program. 'Magic' controversy. Greater Media Inc. In preparation for the CBS project a and Globe Broadcasting Co., both group Broadcast Journalism' seminar will be held for affiliates and radio operators, settled law suits over tat- school board representatives on July 12 at ter's use of word "magic" as station ser- the CBS Broadcast Center in New York. vice mark (BROADCASTING, May 9). Globe Supreme Court rules agreed to cease use of word at its WMGC(AM) Cleveland within 90 days of WEWS erred in Canadian TV plans June 17 settlement, and company will not taping circus act content advisories attempt to register "magic radio" as ser- vice mark. Greater Media, in turn, will not without permission as program prefixes license its "magic music" syndication ser- vice in Cleveland market for six months. Use on newscast called unlawful Private broadcasters offered Meanwhile, Greater Media has filed appropriation of Hugo Zacchini's guidelines for warnings by CAE another $2.5- million suit alleging similar 'professional property' service mark infringement by Lee Bartell The initials "PGS" and "AO" may well and Associates and KMJC(AM) (formerly A broadcaster who films or tapes a per- become part of the Canadian TV vernacu- KDEO) El Cajon, Calif. Suit also seeks to former's entire act and then airs it without lar this coming season. Apparently taking force KMJC to change call letters. permission, even on a news program, may a cue from the film industry, the Canadian 91- market strong. Lexington Broadcast be subjecting the station to a damage suit. Association of Broadcasters is encouraging Such a poses a threat to the Services Co., New York, reports it has broadcast the use of the phrases "parental guidance value the and the Con- placed Sha Na Na half -hour prime-access of performance, suggested" and "adults only" in program is not necessarily a protection for 91 markets start this fall. stitution advisories, promotions and listings. In series in for Latest TV stations to sign for series, spon- the broadcaster involved. French -speaking Canada, the terms "IP" That is the lesson of the "Human Can- (intervention parentale conseillee) and sored on barter basis by Procter & Gam- ble, Cincinnati, through Grey Advertising, nonball" case decided by the Supreme "AS" (pour adulte seulement) will apply. Court last week. New York, are KBHK -TV San Francisco; The warnings -which the CAB hopes The Human Cannonball is Hugo Zac- WBEN -TV Buffalo, N.Y.; WW1-TV Detroit will be commonplace by September -are chini, whose specialty is to be shot out of a and KPLR -TV St. Louis. to be used only with entertainment pro- cannon -a specialty he says has been per- grams. In justifying its stand, the CAB 'Moppet' renewals. Latest renewal sales of formed only by members of his family for said: "While there is no conclusive evi- ITC Entertainment's The Moppet Show the last 50 years. dence that depicted or reported violence for second year have boosted its U.S. total When he performed the act at a county on TV harms the public in general, com- to 134 stations, including all of top 50 fair in Burton, Ohio, on Aug. 31, 1972, a mon sense indicates that children have to markets. Series has also picked up reporter for Scripps -Howard Broadcasting be considered separately." News and renewals in 94 countries, including Co.'s WEws(TV) Cleveland video taped the public affairs shows will be exempt due to Canada's CBC network. performance -from blast -off to landing in censorship concerns. a net 200 feet away. It consumed 15 sec- The CAB guidelines also urge broad- onds -and the station aired it on the 11 casters to be cautious in scheduling. It is o'clock news that night. suggested, for example, that if an isolated And then M &H said Mr. Zacchini, who had asked the re- program in a series falls into a more porter not to record the event, sued the restrictive classification than generally ap- It's like "comparing apples and oranges," station for $25,000. He alleged that the plied to the whole series, that program said Jack Bowen, vice president and senior station had unlawfully appropriated his should be rescheduled "to insure that pro- account executive of McHugh & Hoff- "professional property." And he based his motions for 'parental guidance' or 'adult man, last week in reference to the CBS -TV claim on a state law granting entertainers a only' programs ... are not aired during research department's criticisms of the right to publicity. hours when significant numbers of consulting firm's report, "The TV Viewer The case worked its way up through the children are expected to be in the au- Comes of Age." state courts to the Ohio Supreme Court dience." In an internal bulletin circulated earlier which, while recognizing that the peti- this month, the network's researchers tioner had a cause of action under the right used Neilsen data to illustrate their "grave to publicity statute, held that the station Programing Briefs doubts" about the report (BROADCAST- was, nevertheless, protected by the First ING, June 27). Amendment, so long as the station did not "But they did not understand that we intend to injure the performer or use the Frosting. David Frost's Paradine Produc- were dealing with attitudes and not ra- material for some private purpose. tions has been commissioned by NBC -TV tings," Mr. Bowen, who headed up the But the U.S. Supreme Court, though to submit pilot script for one -hour comedy M &H project, countered. splitting 5 to 4, held otherwise. series. Mr. Frost calls concept "docu- Mr. Bowen presented his case in a meet- Justice Byron R. White, in the opinion corn," to use documentary techniques to ing at CBS -TV's office of social research he wrote for the court, said it is clear that lampoon various subjects. Partners in last week, an appointment that had been "the First and 14th Amendments do not project are writers Barry Levinson and scheduled before another CBS research immunize the media when they broadcast Rudy DeLuca, who are currently writing department issued the internal report. a performer's entire act without his con- film for Mel Brooks, and Marvin Minoff, Among Mr. Bowen's complaints was that sent." He said the Constitution no more executive vice president of Paradine. the bulletin was based on published re- prevents a state from requiring the pay- 0-T's latest. ABC -TV will add The Better ports of the M &H study and not the ment of compensation in such cases than Sex, new Goodson -Todman game show, to detailed findings. "They jumped the gun it would permit the station to film and its daytime schedule beginning Monday, on criticizing something they did not fully broadcast a copyrighted dramatic work July 18 (12 -12:30 p.m., NYT), replacing understand," he said. without paying the copyright owner. Second Chance, another game show, Although the bulletin did not deal with The broadcast of a film of Mr. Zacchini's which had declined recently in Nielsens. M &H findings regarding viewer attitudes entire act "poses a substantial threat to the Better Sex is based on bluffs and counter - toward violence, he said the criticism economic value of that performance," bluffs, with 12 contestants equally divided reflects the network's "extreme sen- Justice White wrote. "If the public can see between men and women. Co -hosts are sitivity" on that issue and "lays the the act for free on television, they will be Bill Anderson and Sarah Purcell. Execu- groundwork" for future criticism. M &H less willing to pay to see it at the fair." tive producer is Ira Skutch. Series will be plans to release a more detailed report on Joining Justice White in the opinion taped in Hollywood. reaction to TV violence in the near future. were Chief Justice Warren E. Burger, and

Broadcaàting July 4 1977 34 Justices Potter Stewart, Harry A. Blackmun, and William H. Rehnquist. Equipment & Engineering But while the majority was concerned about Mr. Zacchini's right to control the publicity of the act that represents his Quello reminds: livelihood, Justice Lewis Powell, in a dis- WARC senting statement, said the majority was expansion not "appropriately sensitive to the First may bring more Amendment values at stake" The opin- ion, he said, "could lead to a degree of competitors in AM media self- censorship." Moreover, he said he disagreed with the Speaking to Florida broadcasters, court's analytical starting point -the ques- the FCC commissioner points out tion of whether the "entire act" was in- that additional room for band cluded. (On that point, Justice Powell was has become a technical must not convinced the entire act was included. What about the preliminary announce- For broadcasters generally concerned ments and the post -landing events? he about such things as cable television and wondered). He said the analysis should the uncertainties the rapidly changing begin with a question as to the use made technology of telecommunications cre- of the material. If it is used, as wEws used ates, FCC Commissioner James H. Quello it, for a routine portion of a regular news has reminded radio broadcasters of program, he said, he would hold that the "MacArthur- Truman confrontation" another, short -range cause for concern: First Amendment protects the station (BROADCASTING, Feb. 2, 1976). the FCC's proposal to expand the present from a "right of publicity" or "appropria- In the middle of that confrontation was AM broadcast band. tion" suit, unless it could be shown that Steve Skinner, who ended up as Mr. The proposal, contained in the commis- the broadcast was a subterfuge for private Westin's replacement in the executive pro- sion's fifth notice of inquiry issued in con- or commercial exploitation. ducer post. Mr. Skinner was himself nection with U.S. development of its posi- Joining Justice Powell in his dissent replaced by Mr. Siegenthaler last October tion for the World Administrative Radio were Justices William Brennan and (with the advent of the Reasoner /Walters Conference to be held in 1979, was over- Thurgood Marshall. Justice John Paul format), and he now is a field producer in shadowed, as far as broadcasters were con- Stevens also dissented. the network's Los Angeles bureau. Mr. cerned, by the debate over proposals for Siegenthaler was on vacation last week, the use of the UHF band. The commis- Av Westin returns and his associates said his new role is to be sion's recommendation for UHF was to discussed when he returns. propose no change in the use of that por- to familiar pastures Since leaving the network, Mr. Westin tion of the spectrum (BROADCASTING, had headed his own production company May 20). Figure in policy disagreement and had worked as a news consultant to But for AM, Commissioner Quello with is in charge Sheehan back television station groups. One of his proj- noted in a speech to the Florida Associa- of 'ABC Evening News' tion Broadcasters' ects was We Will Freeze in the Dark, a of June convention, the one -hour TV special on the energy crisis commission unanimously decided to pro- Westin has returned to the upper ranks Av produced for Capital Cities Communica- pose international allocations that would of network news, rejoining ABC News 18 tions and carried by 156 stations on April provide for broadcasting between 115 -190 months after leaving in a policy struggle 12 (BROADCASTING, April 18). khz and between 1615 and 1800 khz. The with then president, now senior vice presi- commission noted that the international dent of news, William Sheehan. Mr. proposal for broadcast allocations between Westin, given the title of vice president, It's not always s stn. Investigative re- 525 -535 khz and 1605 -1615 khz contained will have as his "first assignment" the porters who conceal their identities in in an earlier notice of inquiry had not been same responsibility he held at the time of the pursuit of a story are the subject of modified. his departure: executive producer of ABC an addition to the CBS News standards This means, Commissioner Quello said, Evening News. manual by Richard Salant, president. that "the commission is proposing a rather In announcing the appointment June Mr. Salant said that, although significant expansion of the current AM 28, ABC News President Roone Arledge misrepresentation by reporters is band." said that Mr. Westin will report directly to usually unnecessary and often counter- The commission, in proposing that ex- him "in all matters concerning the content productive, "in rare cases ... an impor- pansion, said that although the present and presentation" of news. But in admin- tant story cannot be done without the AM band (535 -1605 khz) is used effi- istrative matters, the announcement said, reporter's or producer's withholding his ciently in the U.S., the growing complexity Mr. Westin is to report "through the regu- or her identity' Misrepresentation in of applications and the increasing cost of lar ABC News organizational structure," such cases "will be countenanced only broadcasting antenna facilities needed to headed by Mr. Sheehan. Robert when there is clear reason to believe protect existing stations "greatly inhibits Siegenthaler, current executive producer that an improper activity could otherwise future development of this service." of the evening news, "will be assigned not be reported." The commissioner said that if the pro- new and important responsibilities within Describing misrepresentation as "a posal is adopted internationally and other areas of ABC News;' according to traditional part of journalism :' Mr. Salant adopted nationally, "these channels would the announcement. said last week that CBS procedure calls increase the diversity of programing Mr. Westin left ABC on Jan. 26 of last for newsmen considering that approach choices available to listeners, and provide year. He called his firing "a professional to check first with Mr. Salant. He said local broadcast services to communities disagreement with Bill [Sheehan],' which that the addition to the standards presently denied service due to existing in- reportedly centered on Mr. Westin's dis- handbook was not prompted by an terference situations." satisfaction with what he saw as a drift specific story at CBS. The National Commissioner Quello said he was aware toward "tabloid" journalism on the News Council, of which Mr. Salant is a of "some concern" on the part of broad- nightly news and with cutbacks in the bud- member, recently found unwarranted a casters as a result of the proposal. "I don't get for the documentary series, Close -Up. complaint against five Milwaukee Jour- know what 1 can say to some of you who Mr. Sheehan told BROADCASTING at the nal reporters who did not identify them- already face stiff competition that will time that "the collision developed over a selves during their research for a story make the future prospect of still more long time," comparing the split to a on Medicaid. competition more palatable," he said. But

Broadcasting July 4 1977 35 he did promise to "keep an open mind" as WCNY -TV Syracuse, N.Y.; WCET Cincinnati; to the final disposition of the proposal. wviz -Tv Cleveland; WPSx -TV Clearfield, Broadcast Advertising' Commissioner Quello also looked into Pa., and KUSD -TV Vermillion, and KESD -TV the future -and not very far, at that, he in- Brookings, both South Dakota. Few sta- dicated -too in discussing revolutionary tions already have had ground breakings Door is opened changes in telecommunications that tech- for earlier experiments. Among them are nology is creating. The development of WLPB -TV Baton Rouge; WMAA Jackson, for lawyer ads, fiber optic and integrated circuit tech- Miss.; KETC St. Louis; KETA Oklahoma but questions nology, he said, would eliminate the fre- City; and KERA -TV Dallas. When system is quency spectrum as a constraint, with ma- fully operational (1979) there will be 148 remain for radio -TV jor consequences for the role of broad- receive -only earth terminals, main origi- casters and the FCC. The commission nation terminal and five receive- transmit Supreme court, in doing way "will no longer be required to act as an centers. with traditional prohibition, engineering traffic cop," he said, and "the cites advertising's right broadcaster will no longer control a very Footnote on antennas. FCC rule requiring to First Amendment protection limited resource in his community on an television-set manufacturers to attach per- exclusive basis." (The theoretical capacity manent UHF antennas to all sets equipped The U.S. Supreme Court last week of fiber optics, he said, is "mind-bog- with VHF antennas beginning July 15, knocked down a rule of the legal profes- gling.") The day of residential users of 1978, does not "in most cases" allow for sion that many lawyers regarded as telecommunications being limited to common UHF-VHF antennas, commis- essen- tial to maintain the profession's dignity relatively few options is over, he said. sion said in clarification issued last week. but that some consumer groups feel is a "I'm not trying to frighten anyone Any antenna provided for UHF reception - barrier to low -cost legal service: the ban on least of all broadcasters," Commissioner must be one "designed for and capable of advertising by lawyers. Quello said. "I'm merely suggesting that receiving all UHF television channels," The opinion, issued on a 5 -to -4 vote, technology will make it possible for us to commission said, and rule does not allow holds that such advertising is entitled to at do things we have only dreamed of, and we for "simply connecting" built -in VHF an- least some First Amendment protection. will have the opportunity to make changes tenna to UHF terminals. if common an- But is narrowly written. It applies to for the better in many facets of the Ameri- tennas are used, however, they should be it legal services and to the price can way of life." But at the same time, he "technically comparable" with UHF an- "routine" charged, not to quality. And it leaves for warned, "we must be prepared socially tennas currently in use. future consideration the question law- and financially to accommodate those of yers advertising on radio and television. technological changes" To Brazil. Ikegami Electronics (USA) Inc. There was no indication that the ruling Furthermore, he said, the technological announced sale of more than $1.2 million would have much of an impact on broad- capabilities needed to bring about the new in TV cameras to Global TV, Brazilian net- casting and cable television. The new developments have been developed. work. Sale consisted of six HK -312 studio president of the Federal Communications "Technology has outstripped our ability to cameras equipped with automatic setup Bar Association, Edgar W. Holtz, ex- implement it socially and economically." computers, eight TK -355 studio cameras pressed doubt many communications at- But the change could come sooner than and 14 HL -77 ENG shoulder cameras. torneys would use the new freedom that expected. So "the time to think about the the court had given them. future," he said, "is now." PBS lets contract. Public Broadcasting In a closely knit bar association like the Service has signed contract with Dallas - FCBA, which has about 900 members, based Texas Instruments Inc. for develop- most of them located in Washington, he ment by Aug. 15 of master prototype pressure would be substantial. Technical Briefs decoder for closed- captioning system for said, group hearing- impaired. Contract, worth And, he said, "I don't think the majority I've never Metromedia buys. Metromedia Television $67,300 in Department of Health, Educa- of lawyers will advertise ... talked to a lawyer who said he would." has ordered $1.6 million worth of RCA TV tion and Welfare funds, applies only to broadcast equipment, according to RCA master model. Further contracts -for The Supreme Court's opinion involves Broadcast Systems, Camden, N.J. Order preproduction model adaptors and built -in two young Arizona lawyers, John R. Bates Van who operate a "legal includes TV transmitting equipment, nine TV set decoders -have yet to be negoti- and O'Steen, Last year, they adver- studio cameras, film originating equip- ated. Goal is to make mass -produced clinic" in Phoenix. ment and video tape cartridge recorder for home decoders available to public some tised the clinic's services in the Arizona the sub- four of Metromedia's stations-WNEW-TV time next year. Republic, and found themselves New York; KMBC -TV Kansas City, Mo.; ject of a complaint by the president of the KTTV(TV) Los Angeles and wxix -Tv Arizona Bar Association. The state Cincinnati. supreme court subsequently upheld the conclusion of a state bar committee that Bosch / Fernseh sales. WNEw-TV New More life for VTR heads the ad violated a ban on advertising -a ban York has taken delivery of three Bosch/ that had its origins in a rule of the Ameri- Fernseh one -inch video -tape recorders, Herbert I. Moss, a scientist at RCA's can Bar Association. type BCN 50, with built -in EES -9 editing David Sarnoff Research Center, received a The Justice Department, which has system, and one -inch portable VTR, BCN patent (number 4,029,509) for a new been active in opposing professional orga- 20. Sale also included 18 15 -inch Fernseh method said to triple the life of magnetic nizations' bans on advertising, entered the color monitors, type MC37BA. heads in video -tape recorders. The patent case to argue that the ban violated the deals with the processing of magnetic iron - First Amendment. The ABA and a num- Onward to upward. Fifteen noncommer- silicon aluminum alloys to form the head ber of state bar associations entered the cial television stations tomorrow (July 5) material. It is Mr. Moss's third patent on case as friends of the court to support the are scheduled to break ground on earth magnetic heads. Together they are said to ban. stations that will be interconnected have helped increase the average life of Those who opposed advertising by law- through public broadcasting's $39.5 mil - heads in RCA video -tape recorders from yers argued, among other things, that ad- lion satellite project. Formal groundbreak- 150 hours to 550 hours, and some are said vertising would have an adverse effect on ing is to occur at KETS Little Rock; KBGL- to have performed for as much as 5,000 professionalism -that it would bring about Tv Pocatello, Idaho; KDIN -TV Des Moines; hours. The methods covered by all three commercialization which would under- WTVP Peoria, Ill.; wrrw Chicago; wFY! patents have been used in RCA recorders mine the attorney's sense of dignity and Indianapolis; WMEB -TV Orono, Me; KAVT- "for several years," a spokesman re- self- worth. Tv Austin, Minn; KOZK Springfield, Mo.; ported. But Justice Harry A. Blackmun, writing

Broadcasting July 4 1977 3e for the majority, swept aside that argument tages of their being kept in ignorance." tional conference in Cleveland that re- ( "Bankers and engineers advertise, and and a "potent alternative," the court had search community should "cease acting as yet these professions are not regarded as added, was to assume that the information though there was one, and only one, holy undignified ") along with the others, in being advertised was not harmful in itself grail -only one system that will work." holding that the First Amendment pro- and that "people will perceive their own She said researchers should stop tearing tects the advertising of prices that lawyers best interests if only they are well enough down other systems and try to learn more charge for certain "routine" services. As informed." through cooperative efforts. for "quality," Justice Blackmun said, Like the Virginia statute overturned last "such claims probably are not susceptible year, Justice Blackmun wrote, "the to precise measurement or verification, [Arizona] disciplinary rule serves to in- and, under some circumstances, might hibit the free flow of commercial informa- Saccharin ad ban well be deceptive or misleading to the tion and to keep the public in ignorance." in as public, or even false." For all of those arguments, however, still bill And as for the kind of services that may Justice Blackmun made it clear that the it moves up to be advertised, Justice Blackmun said that opinion is not all embracing. "As with only the routine ones - "the uncontested other varieties of speech," he said, "it full committee divorce, the simple adoption, the uncon- follows ... that there may be reasonable tested personal bankruptcy, the change of restrictions on the time, place and manner Kennedy legislation would lift name, and the like" -lend themselves to of advertising." The "special problems of FDA ban on sweetener, but impose advertising. advertising on the electronic broadcast restriction on broadcast spots Justice Blackmun also said that advertis- media will warrant special consideration." Mass.) ing could help to expand legal services He did not elaborate. Senator Edward Kennedy's (D- available to the public simply by perform- Joining Justice Blackmun in his opinion Subcommittee on Health and Scientific Research has approved a proposed bill that ing advertising's marketplace function of were Justices William J. Brennan Jr., supplying information regarding suppliers Byron R. White, Thurgood Marshall and would, in effect, ban saccharin advertising from radio and (BROADCASTING, to potential purchasers. And, although the John Paul Stevens. Chief Justice Warren television June 20, 27). The bill now moves to the effect of advertising on the price of ser- E. Burger and Justices Lewis F. Powerll Jr., full Human Resources vices has not yet been demonstrated, he Potter Stewart and William H. Rehnquist Committee for consideration, probably this said, "retail prices often are dramatically dissented. week or next. lower than they would be without advertis- The bill (S. 1750) would suspend for 18 ing." months the Food and Drug Administra- tion's proposed ban on the artificial The basis of the opinion is in the court's briefs Advertising sweetener. Its sections on decision last year overturning a Virginia advertising would prohibit radio and TV commercials state law banning advertising by phar- Smitten. Relief from rising TV prices macists (BROADCASTING, May 31, 1976). that are not devoted entirely to a health - won't come from advertisers' switching prepared by The ban had been defended on the ground hazard warning the Depart- from one form of television to another but ment of Health, Education and Welfare. that it was needed to assure high profes- only from switching some of their TV sional standards. But the high court had Print ads, on the other hand, could pro- money to other media, "particularly mag- mote saccharin as long as the ad contained noted that the state's protectiveness of its azines," Alvin A. Achenbaum of Canter, citizens rested "in large part on the advan- this disclaimer: "Warning: This product Achenbaum & Hekin, marketing consult- contains saccharin which causes cancer in ing firm, told meeting of magazine execu- animals. Use of this product may increase tives. And that kind of switching won't your risk of developing cancer." Surprising second. Arbitron Radio has happen, he said, until advertisers and In the House, Representative Paul reported that, not unexpectedly, Monday agencies "overcome their emotional bias Rogers's (D -Fla.) Health Subcommittee through Friday, 6 -10 a.m., was radio's toward TV," eliminate "double standard last week held hearings on his bill to sus- research anal- most -listened -to daypart. Possibly less attitude" toward media and pend the saccharin ban for 18 months, but expected was the second -ranked ysis and develop research evidence "that little was said about advertising. That bill daypart: Saturday, 10 a.m.-3 p.m. Follow- such a switch makes economic sense" should be marked up some time this ing were weekdays, then Sundays, 10 None of this will be easy to do, Mr. month. a.m.-3 p.m. These findings were based Achenbaum suggested, but he urged all A member of that subcommittee, on a sample of listening levels from a hands to try. Richard Ottinger (D- N.Y.), however, has combination of the April -May 1976 Ar- Squared away. Thirteen challenges to na- introduced a bill that would require all ad- bitron "Nationwide Network Report" and tional advertising, including six on televi- vertising -print as well as broadcast -to 10 markets from the October -November sion, were resolved during May by Na- carry a health warning about saccharin 1976 survey. The table ranks listening tional Advertising Division of Council of while the product is phased out over a two - levels indexed against the full week Better Business Bureaus. General Mills year period. (100, the equivalent of average listen- agreed to modify TV commercial for Trix ing, Monday- Friday, 6 a.m.- midnight) by breakfast cereal. Commercials reviewed total persons 12 and over. Rankings for and found acceptable were those from men and women 18 and over were simi- American Home Products Corp. (Old Retailers detail media use lar to the over-all standings. Ranking English Lemon furniture polish), Calgon the National Retail fourth for men, however, was weekday Consumer Products Co. (Hold cough A survey conducted by among its 200 evening drive: that daypart ranked sixth medicine for children), General Mills Fun Merchants Association shows that 98% use news- for women. Group Inc. (toys), Star Brite Distributing member stores paper advertising, 70% use television and Inc. (car polish) and Wm. Wrigley Jr. 1. Monday -Friday 6 -10 a.m. 145 ad- (Freedent gum). more than 50% use radio. Cooperative 2. Saturday 10 a.m.-3 p.m. 139 vertising in newspapers was placed by 67% 3. Monday- Friday 10 a.m: 3 p.m. 114 In pretesting. Advertisers of the NRMA membership. Co -op for 4. Sunday 10 a.m.-3 p.m. 108 Togetherness 40%. 5. Monday- Friday 3 -7 p.m. 106 and agencies have been urged by Dr. Ruth television was 49% and for radio, 6. Saturday 6 -10 a.m. 104 Ziff, senior vice president and director of Agencies were used by 72% of the re- 7. Saturday 3.7 p.m. 96 marketing services, Doyle Dane spondents in stores with volumes of over 8. Sunday 3.7 p.m. 80 Bernbach, New York, to share evidence on $5 million and by 41% in the under -$5 mil- 9. Sunday 6 -10 a.m. 71 systems that pretest advertising effective- lion range. The employment of agencies, 10. Monday- Friday 7 p.m: mid. 57 could be attributed primarily 11. Saturday 7 p.m.-mid. 53 ness. She told session of the American NRMA said, 12. Sunday 7 p.m. -mid. 44 Marketing Association's 60th interna- to a wider use of the broadcast media.

Broadcasting July 4 1977 37 pensive products to a relatively small num- growing number of specials and miniseries ber of prospects. Yet, as the marketing means that an advertiser "can take his No advertiser too big management of both companies have said choice of many, many more program for television -Wussler in speeches and public statements, they possibilities than ever before," and the in- are committed to network television as dustrial advertiser with a special marketing CBS -TV president tells tales of part of their advertising mix. problem will have a better chance of find- Xerox and IBM and what TV "Not only can they show their products ing what he needs. can do for any large corporation in action to prime business prospects - At the suggestion of the BPAA conven- reaching these decision -makers when they tion planners, Mr. Wussler also showed a Television has much to offer the industrial are in a receptive and relaxed environment film of the presentation on TV violence advertiser, Robert Wussler, CBS -TV presi- in their own homes; at the same time, that Van Gordon Sauter, CBS -TV vice dent, told some of the country's leading through network television they can reach president in charge of program practices, industrial advertisers. out to sustain morale, loyalty and pride made at the CBS -TV affiliates convention Mr. Wussler, addressing the interna- among employes. In addition, network (BROADCASTING, May 30). tional convention of the Business and television can generate confidence among The presentation was filmed, Mr. Professional Advertising Association at shareholders. And finally, television can Wussler said, so that affiliates could ar- Rochester, N.Y., cited the TV advertising provide them with a means of creating range screenings for appropriate local of Xerox and IBM. good will among the general public." groups. He also offered to make prints "Both corporations,' he said, "sell ex- Beyond that, Mr. Wussler said, the available to BPAA members.

May sweeps revisited. NBC -TV affiliates ranked first in prime time in ABC CBS NBC 53 of the top -100 markets in Arbitron Television's May 1977 sweep. CBS -TV affiliates were first in 33 and ABC -TV affiliates first in 21, ac- é % $ cording to tabulations by NBC researchers. These figures, which include Hh Change Hh Change Hh Change ties, represent a gain of one first place for ABC and a loss of one for CBS 20. Baltimore 130 +75.7 137 +71.3 143 +11.7 as compared with the summary total reported in BROADCASTING'S June 27 21. Milwaukee 96 -28.9 98 - 3.9 104 - 8.8 issue. Owing to a number of errors in the market -by- market rankings that 22. Hartford -New Haven, 29 -54.0 were part of the June 27 report, the entire market -by- market table, as Conn. 63 -55.9 88 -45.9 23. Denver 91 -22.9 96 + 9.1 106 + 9.3 corrected, is reproduced here. 24. Sacramento -Stockton, The May 1977 sweep performance represented a gain of 22 first - Calif. 113 + 3.7 97 + 3.2 113 - 5.0 place markets for NBC affiliates as compared with May 1976, a gain of 25. Portland, Ore. 89 -13.6 118 +25.5 89 - 5.3 five for CBS affiliates and a loss of 24 for ABC affiliates -which had 26. Kansas City, Mo. 104 -14.0 109 - 2.7 95 -11.2 100 105 been riding high in the prime -time ratings for more than a year. NBC 27. Cincinnati -17.4 108 - 5.3 - 6.2 28. Buffalo, N.Y. 92 -24.6 97 -11.0 93 - 2.1 affiliates placed second in 29 markets and third in 18; CBS affiliates 29. San Diego 66 - 4.3 86 +24.6 92 + 8.2 were in 40 and third in 26; ABC were in second affiliates second 29 and 30. Providence, R.I. 79 -3.7 84 -13.4 114 +4.6 third in 48 (figures include ties). 31. Nashville 73 -18.0 107 - 5.3 100 -10.7 NBC's calculations showed that NBC affiliates in the top -100 markets 32. Phoenix 85 +14.9 91 +19.7 77 +13.2 reached 10,440,000 households per average prime -time minute while 33. Charlotte. N.C. 48 - 102 - 5.6 88 +15.8 34. 97 -11.0 92 ABC affiliates reached 9,970,000 and CBS affiliates 9,730,000. These Columbus, Ohio 99 -10.8 - 35. Memphis 80 -10.1 99 - 1.0 84 - 3.4 totals represented a gain of 2% for NBC affiliates and declines of 9% for 36. Greenville -Spar- ABC affiliates and 3% for CBS affiliates as compared with the May 1976 tanburg, S.C.- sweep. Asheville, N.C. 78 -8.2 84 +7.7 97 -6.7 The accompanying table shows Arbitron's network -affiliate rankings 37. Oklahoma City 72 -15.3 77 +13.2 98 + 2.1 for the top -100 ADI's (areas of dominant influence) as tabulated by NBC. 38. New Orleans 87 -9.4 111 -4.3 92 -6.1 39. Louisville, Ky. 58 -12.1 74 - 3.9 77 -22.2 Hours covered are 8 -1 1 p.m. NYT, Monday through Sunday. The numbers 40. Orlando. Daytona represent prime -time averages in thousands of households (add 000) Beach, Fla. 85 - 4.5 75 +10.3 102 +24.4 and include audiences for local programs that pre -empted network pro- 41. Grand Rapids - grams as well as audiences for network programs. Plus or minus per- Kalamazoo, Mich. 49 -22.3 72 - 77 - 7.2 centages represent changes since the May 1976 sweep. Boldface num- 42. Albany-Schenectady- Troy, N.Y. 68 -17.1 78 4.9 87 8.4 bers denote the top -rated affiliate in each market. - - 43. San Antonio, Tex. 73 -15.1 87 +31.8 81 + 3.8 44. Charleston -Hun- tington, ABC CBS NBC W. Va. 67 + 1.5 67 - 6.9 108 -10.0 45. Harrisburg -York- 't 'K % -Lebanon, Hh Change Hh Change Hh Change Lancaster Pa. 56+1.8 58 -14.5 84 +1.2 46. Dayton, Ohio 53 -11.7 86 - 4.4 73 -12.0 1. New York 1178 + 0.9 852 -14.6 1031 + 9.0 47. Raleigh- Durham, N.C. 75 -10.7 76 - 15 +25.0 2. Los Angeles 679 + 4.0 475 - 2.3 674 +20.6 48. Norfolk -Newport 3. Chicago 438 -19.2 359 -47.6 372 -10.4 News- Portsmouth- 4. Philadelphia 453 - 0.2 342 + 3.0 316 + 4.6 Hampton Roads, Va. 76 - 9.5 79 + 3.9 70 +20.7 5. San Francisco + 4.5 233 + 7.4 259 +12.6 49. Wilkes Barre - 6. Boston 290 - 9.7 239 - 4.0 251 + 2.9 Scranton, Pa. 77 -16.3 55 -11.3 79 - 3.7 7. Detroit 295 - 8.4 249 - 3.5 295 + 5.0 50. Birmingham, Ala. 114-5.8 32+6.6 74 -14.0 8. Washington 191 -17.3 189 + 1.6 188 +11.9 51. Syracuse, N.Y. 58 -10.8 65 - 5.8 89 + 3.5 9. Cleveland 235 -24.9 200 - 5.2 240 + 5.3 52. Flint- Saginaw -Bay 10. Dallas -Fort Worth 183 -14.5 171 + 5.6 173 + 4.2 City Mich. 78 -13.3 34 +13.3 80 - 1.2 11. Pittsburgh 202 -25.2 237 + 4.4 146 - 2.7 53. Salt Lake City 76 -10.6 80 +25.0 67 - 12. Houston 157 - 7.1 165 +26.0 174 + 6.7 54. Greensboro-Winston 13. Minneapolis -St Paul 124 -15.1 125 -16.1 142 + 4.4 Salem -High Point, 14. Miami 149 -10.2 171 + 8.2 154 +20.3 N.C. 82 - 2.4 71 - 4.1 65 +10.2 15. St. Louis 131 -15.5 143 -18.3 155 - 6.1 55. Wichita - 16. Atlanta 126 -10.6 138 - 0.7 158 + 1.9 Hutchinson, Kan. 50 -23.1 83 - 7.4 59 - 9.2 17. Tampa -St. Petersburg, 56. Tulsa, Okla. 68 -12.8 60 - 1.6 48 -11.2 Fla. 88 + 7.3 164 - 1.8 171 +25.7 57. Toledo, Ohio 54 -19.4 75 - 8.5 79 - 1.2 18. Seattle- Tacoma 129 -21.3 97 +11.5 152 +18.8 58. Shreveport, La: 19. Indianapolis - 117 - 7.1 109 - 6.9 128 -13.1 Texarkana, Tex. 66 -13.2 75 + 7.1 56 - 3

Broadcasting July 4 1977 38 its advertising agency with disseminating referred to as "candy breakfasts." The misleading ads for breakfast cereals. complaint alleged that the manufacturer General Foods Named in the suit was B &B's Hollywood hides the fact that its products contain 40% is target branch. or more sugar, alleged to be 10 times the Included in the relief sought is a five - amount in most soda pop. It claimed that of consumer suit year "Protect Young Children Fund" to the advertisements teach children false be paid for by the defendants and super- nutritional lessons that could last a Massive counteradvertising vised by the court. Estimated at $30 mil- lifetime. is among aims of litigation lion per year, the fund would involve Among the specific cereals cited are counteradvertising (worth 20% of GF's Post -brand Fruity Pebbles and Cocoa Peb- A class action suit for nearly $1 billion has advertising budget, said this year to be bles. According to the suit, the former - been filed in Los Angeles Superior Court about $26 million); free dental care for charged as the worst offender- contains against General Foods Corp. and Benton "young victims "; and research. Other 47% sugar while a Hershey chocolate bar & Bowles on behalf of a coalition of con- relief provisions call for appointment of contains 35%. sumers, minority groups and health two public board members to each compa- Among the plaintiffs in the class action professionals. ny, and consumer refunds. All told, Public suit are the Committee for Children's The complaint, brought last week by Advocates estimated a full court victory Television, the California Society of Den- San Francisco -based Public Advocates would cost the firms close to Si billion. tistry for Children and the League of Inc., charged the food manufacturer and In the suit, the cereals in question are United Latin American Citizens.

ABC CBS NBC ABC CBS NBC

Hh Change Hh Change Wz Change Hh Change Hh Change Hh Change

59. Little Rock. Ark. 66 - 9.6 52 - 66 -18.5 80. Portland - Poland 60. Richmond, Va. 48 - 9.4 67 - 4.3 57 +29.5 Spring, Me. 43 -14.0 37 +12.1 48 61. Knoxville, Tenn. 24 + 4.3 64 - 3.0 74 - 8.6 81. Springfield, Mo. 18 - 5.3 41 - 59 + 3.5 62. Des Moines, Iowa 48 -17.2 49 -16.9 48 -14.3 82. Lincoln- Hastings- 63. Mobile, Ala: Kearney, Neb. 26 -10.3 48 -11.5 13 -18.7 Pensacola, Fla. 56 - 8.2 82 - 1.6 82 +19.2 83. Jackson, Miss. 25 - 7.4 43 +26.5 51 -16.4 64. Omaha 65 -17.7 60 + 9.0 62 - 1.6 84. Youngstown, Ohio 45 - 6.2 48 + 6.7 48 +14.3 65. Jacksonville, Fla. 39 76 +10.1 57 - 3.4 85. Bristol- Kingsport- 66. Rochester, N.Y. 58 - 6.5 55 - 5.2 52 - 3.7 Johnson City, 67. Green Bay, Wis. 48 -18.6 51 -20.3 58 -14.7 Tenn.Na. 24 - 41 - 47 - 7.8 68. Roanoke -Lynchburg, 86. Salinas -Monterey, Va. 35 - 2.8 80 - 4.8 52 - 2.0 Calif. 40 -13.0 17 -5.6 42 -2.3 69. Fresno, Calif. 39 - 2.5 43 - 2.3 S1 + 6.3 87. Springfield, Mass. 46 -27.0 - - 53 -8.6 70. Springfield - Decatur. Ill. 40 -18.4 45 -19.6 51 - 8.9 88. Fort Wayne, Ind. 36 -18.2 34 - 5.6 31 -22.5 71. Davenport, Iowa - 89. Evansville, Ind. 44 -21.4 31 - 3.1 26 -16.1 Rock Island -Moline, 90. Lexington, Ky. 31 - 3.1 35 -5.4 38 -7.3 III. 44 -18.5 46 - 4.2 57 + 5.6 91. Peoria, Ill. 31 -26.2 30 -9.1 30 -18.9 72. Cedar Rapids, Iowa 42 -27.6 41 -21.2 42 -19.2 92. Tucson, Airz. 32 -11.1 30 +15.4 37 +8.8 73. Paducah, Ky-Cape 93. Fargo, N.D. 18 -18.2 29 -9.4 32 -8.6 Girardeau, Mo- 94. Sioux Falls- Harrisburg, Ill. 28 -15.2 56 -11.1 52 -20.0 Mitchell, S.D. 12 +140.0 45 -23.7 32 - 8.6 74. South Bend- Elkhardt, 95. Waco -Temple, Tex. 25 -40.5 20 -41.2 Ind. 43 -12.2 42 -14.3 43 - 4.4 96. Lansing, Mich. 44 -22.8 30 -14.3 75. Chattanooga 44 -10.2 40 - 7.0 50 - 3.8 97. Greenville -New Bern - 76. Johnstown -Altoona, Washington, N.C. 22 4.3 39 - 9.3 53 +15.2 Pa. 9 +28.6 53 -10.2 79 - 7.1 98. Columbia, S.C. 22 - 19 -5.0 58 +5.5 77. Albuquerque, N.M. 54 + 1.9 37 + 8.8 44 - 2.2 99. Burlington. Vt.- 78. Spokane, Wash. 45 +21.6 45 - 2.2 53 +15.2 Plattaburg, N.Y. 13 + 8.3 39 -9.3 25 - 79. West Palm Beach Fla. 36 + 5.9 5 -16.7 46 + 2.2 100. Austin, Tex. 29 - 9.4 39 +14.7 23 + 4.5

Grains of salt. The Advertising Research Foundation's so- called "anti - 27% lower than) in the surrounding period and NBC's exactly matched hypoing report" for the May local TV sweep measurements was released its before and after shares. In issuing these sweep share indexes, ARF last week. ARF didn't say so, but this sweep period (April 27 through May suggests that "when the index is significantly above or below 100 for a 25) may have set a record for number of pre -emptions of regularly network time period, the buyer should investigate the programing in the scheduled programing. ARF did say that only three of the 44 half -hours local market" and decide for himself or herself whether the May sweep covered in the report had no program changes, and the table shows that measurement "is representative of network performance :' ARF does not no regularly scheduled programing was presented by NBC in 10 half - define "significantly:. however. It does use the index to emphasize that hours and by CBS in four half- hours. The index shows the extent to "this kind of disorder [extensive program changes] in regularly sched- which network shares during the sweep period differed from those im- uled programing underscores the inadequacy of a four -week measure- mediately before and after the sweep period. On Monday at 8 -8:30, for ment for either buying or post -evaluation :' The index, fourth of its kind example, it shows that ABCs share of audience during the sweep was from ARE was developed by A.C. Nielsen Co. to ARF specifications. It is 94% as high as (or 6% lower than) its share in that time period during the being distributed by the American Association of Advertising Agencies surrounding nonsweep periods, while CBS's was 73% as high as (or to its members and by Nielsen to Nielsen Station Index subscribers.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

ABC CBS NBC ABC CBS NBC ABC CBS NBC ABC CBS NBC ABC CBS NBC ABC CBS NBC ABC CBS NBC 7:00 p.m. 97 96 98 7:30 p.m. 98 91 109 8:00 p.m. 94' 73 100 88 95' 90 94 109 91 89 137' 91' 96 103 91 94 128' 120' 80 99' 8:30 p.m. 82' 85 97 91 116' 90' 98' 105 95 83 143' 89' 104 102' 90' 101 126' 114 85 95' 9:00 p.m. 89' 54 109 76 114 ' 101' 85 108 84 79 87 102' 100 83 92 123 118' ' 88 9:30 p.m. 73' 66' 112 78 108' 105' 85 111 70 83 " 93 102' 104' 85 90' 132 119 " 78' 10:00 p.m. 68' 83' 114' 93 94 101 94 80 " 83 73 " 90 139- 96' 76' 92 125 120 " 73' 10:30 p.m. 64' 82' 113' 93' 86 105 95 79 - 92' 71 94 149' 106- 74 93 122 171 69'

Includes more than one regularly scheduled program. ' No regularly scheduled programs telecast during sweep peed.

Broadcasting July 4 1977 39 NOW THE PEABODY

Many times in the past WLBT has been honored for its News and Public Affairs presentations. Now the George Foster Peabody Committee has bestowed on us its coveted National Award. "Power Politics In Mississippi," produced by our prize -winning Probe team, was the program that won the Peabody. We are proud and grate- ful, but not complacent or secure. We think of this recognition as further encouragement for what has long been our commitment -to serve our area and our people with quality News and Public Affairs programs, which, in the end, help them understand their city, state, and hopefully themselves, better. We shall always endeavor to be worthy of the honors we receive. More importantly, we shall continue to strive for excellence with every re- source at our command. That is our pledge. 31r WLBTTV Affiliated with NBC Represented by H -R Special Report

Awards: a boost to the confidence, a reassuring vote ,,,rl,t,lï nKnapqt.,i,N ax from the world .,; '1 .°rsw,irt Why they're sought, who wins: a year's collection of honors

Despite all the criticism they get, televi- sion and radio attract awards in seemingly increasing numbers. Thousands of honors The Sarnoff The Emmy are handed out each year, and although some are patently self- serving, the great majority attempt to salute some particular accomplishment. What is the reward in winning awards? What does a winner get out of it besides a trophy, medal or certificate? Networks have departments that con- centrate on seeking program and other awards, working up elaborate presenta- tions to support their entries. Stations assign people to spend long hours in the same pursuit, and countless lobby walls loaded with countless plaques testify to their success. The Peabody But there's more to it than something to hang on a wall, according to those engaged in seeking for their programs and people the recognition that awards confer. Ken Taishoff of WTM1 -TV Milwaukee, presi- dent -elect of the Broadcasters Promotion Association -an organization whose members by definition are diligent awards - The Pont -Columbia seekers -cites for example the "intangible The Abe Lincoln du benefits" of winning. In entering a program in an awards com- credit for -"that it's doing some good awards conferred from June 1976 through petition "you know you're competing things." May 1977. The lists include the broadcast against the best," he said, and that gives NBC has a two -member staff, Barry and broadcast -related winners but exclude the winner an extra lift. Solomon and Joan Ward, working fulltime nonbroadcast awards by the same donors. There are, of course, the obvious bene- on awards. "There are so many awards and Asterisks denote noncommercial stations. fits: the favorable publicity, the luster that so many require films and tapes and scripts American Cancer Society an award gives to the image of the station and take so much time to prepare that it's a or network, the extra punch that "award full -time job," an NBC executive ex- Media Awards winner" may add to a sales presentation, plained. Even so, he added, there are so Presented by the American Cancer Society for the boost it gives to station morale. many awards that the network and its "excellence in communications about cancer BPA President Roger Ottenbach of awards department have to pick and Broadcast winners WEEK -TV Peoria, Ill., cited another use. choose about which competitions to enter. CBS Reports O The American Way of Cancer Being an award -winning station, he said, is As for why, he said that "we're in the most Children's Television Workshop o Feeling Good. not only helpful in selling advertising time visible of businesses, many of these KDFW -TV Dallas O Breast Cancer: An Ounce of Prevention. but also makes good advertising for the [awards givers] are important organiza- in many ways to be WBBM -TV Chicago and Nell Derrough O Channel station. tions and it's valuable Two's Cancer Awareness Campaign. by Gene Matalene, director of awards for recognized them" WCBS -AM -FM New York and Art Athens D WCBS ABC, summarized his department's pur- ABC's Mr. Matalene has written an arti- Radio Stop Smoking Clinic. pose -and that of any awards depart - cle on the process of entering broadcast Why Me O Produced by Joe Saltzman (PBS). -AM ment-as "to see that our good program- awards competitions and it will appear in a WJMA -FM Orange. Va. and Ross Hunter For a series of 30- second Anti- Smoking Week announce- ing and production get as much recogni- book, "The Television Book," to be ments. tion as our bad. Television does provide published this fall by Workman Publish- 'WNET(TV) New York and MacNeil- Lehrer Report many hours of excellent broadcasts, and ing, New York. He concludes that it's hard D Cancer Progress and Mammography. just the way Ford wants you to remember to tell whether awards increase tune -in WSB -AM -FM Atlanta 0 For its programs informing the Model T and forget the Edsel, we want enough to raise ratings, but adds: "What tiffe public about cancer. the public to forgive us our bad shows and they don't bring in increased viewership, WSFA -TV Montgomery, Ala., and Loretta Bacon D Colostomy -A Necessary Nuisance. keep in mind our better work" they more than make up for in the pride James Shumaker, director of advertising and rivalry they encourage. Which, after Distinguished Health operations, CBS /Broadcast Group, sees all, is what makes people strive for ex- Journalism Awards awards as providing publicity for both the cellence in the first place -and that is giver and the receiver, and winning them really what awards are all about" Sponsored by the American Chiropractic as a means of showing the public that But the awards continue to proliferate. Association to "recognize journalists whose television is better than it sometimes gets Witness the following listings of national constructive thoughts suggest solutions to

Broadcasting July 4 1977 41 NATIONAL AWARDS George Foster Peabody Award WBBM -TV and artist Franklin McMahon for "Primary Colors -An Artist on the Campaign Trail" Roy W Howard Public Service Award /Scripps -Howard Foundation HO KMOX -TV for "An Uncommon Gift' Ohio State Award WBBM -TV for "Let's Hear It for the Patients' Ohio State Award WCBS -TV for "Channel 2 Eye On: Indus- trial Cancer: Warning! This Job May Be Fatal to Your Health' HERO IN Sigma Delta Chi Award A KNXT for "Los Angeles County: Your Money and Your Life" (Television Public Service) National Press Photographers Association /Television News Photography WCAU -TV's Mykola Kulish for "Eye On... A Slice of Night" (First Place, HOM Documentanes) National Headliners Award Care about what goes on in yo WCAU -TV for "Eye On.. Ukrainians in Amenca: A Struggle for Identity" (Outstanding Documentary by a television and help.We'll lay you odds th station) American Women in Radio and Television The five CBS Owned television statio KMOX -TV for a segment of "St. Louis Illus- trated" (First Place, Excellence in Nutrition Communication) Since January alone, the statio National Clarion Contest of Women In Communications for excellence in local public affai WCAU -TV for "Eye On... Ukrainians in America: A Struggle for Identity" (First Place, Television Documentaries) to nation Broadcast Media Award /San from local Emmys Francisco State University WBBM -TV for "Let's Hear It for the State and Scripps- Howard. No Patients" (Public Affairs) Broadcast Media Award /San Francisco State University KNXT for "Los Angeles County: Your Money and Your Life" and "The Bionic Body' segment of MEDIX (Information and Documentary). Also, "Stanley Spider Special" (Entertainment) REGIONAL AWARDS Deadline Club, New York Chapter, Sigma Delta Chi WCBS -TV Consumer Editor John Stossel for "Car Repair Rip -Offs" (Special Achieve- ment. Television Public Service) The Headline Club, Chicago Chapter, Sigma Delta Chi/ Peter Lisagor Awards for Exemplary Journalism. WBBM -i Vs Donna LaPietra, Bill Kurfis, Tom Kuelbs and Johnathan Rodgers for their report on the death of Mayor Daley (Best Television Reporting), Editorial Director Gary Cummings for his editorial about abuses within the Illinois unemploy- ment system (Best Television Editorial) Sigma Delta Chi, Greater Phila- delphia Chapter WCAU -TV for "Bicen 10 Welcomes Her Majesty the Queen" (Best Television Public Service) National Academy of Television Arts and Sciences, New York Chapter WCBS -TV for "The Six O'Clock Report" (Outstanding News Show), "Channel 2 Eye On" (Outstanding Documentary Series), "Dave Marash's Mideast Journal" (Outstanding Feature News Reporting), "Pat Collins Show" (Outstanding Informa- tional Series), "Growing Up With Deaf- ness" segment of "The Pat Collins Show" (Outstanding Informational Program), "Toys on the Town" (Outstanding Children's Program), Consumer Editor John Stossel (Consistently Outstanding Reporting), Health and Science Editor Charles Craw- ford (Citation of Merit). National Academy of Television Arts and Sciences, Chicago Chapter TV for "Once A Priest" ,,,:standing Documentary of Current ignificance), "Colors of Gray' (Outstanding Documentary of Cultural Significance), Anchorman Walter Jacobson (Outstanding Editorial and Commentary Achievement), Reporter Susan Anderson 0 Investigative 'Best Reporting), Reporter It Sob Faw (Best News Series), "Common Ground" (Best Conversation Program Series), "Channel 2: The People' (Best Informational Programming in a Public Affairs Series), "The Blue Beast" (Best Single Children's Program), "Jack Pardee Show" (Best Sports Series), Lee Phillip OUR OWN (Special Governor's Award), Writer Scott Survey and film editor Brita Paretzkin individual Excellence Awards) Greater Los Angeles Press Club Journalism Awards KNXT (Best Television Newscast), Connie Chung for her coverage of the Tunney/ Hayakawa Senate race (Best Television Reporting), Ted Dawson (Best OWN. Sportscast) mmunity. Care enough to pitch in Illinois UPI Broadcast Journalism Awards WBBM -TV Reporter Bob Faw for his series ommunity will care back. A lot. on poisonous chemicals accidentally fed to cattle (Best Television Investigative Reporting), "Let's Hear It for the Patients" are. And (Best Television Documentary), "Jack we've got the awards that prove it! Pardee Show" (Best Television Sports), Editorial Director Gary Cummings for his editorials on the inefficiency of Chicago's ave won over 60 individual awards Board of Elections (Best Television Editorial) California Associated Press nd news programming. Everything Television and Radio Association KNXT for "Los Angeles County: Your Money and Your Life" (Best Community cognition from Peabody, Ohio Affars Broadcast) Illinois Associated Press at's what we a hero's Broadcast Awards call welcome. WBBM -TV for "Let's Hear It for the Patients" (Best Television Documentary), Jeannie Morris for "The Forgotten Olympians" (Best Sports Reporting), Channel 2 Focus Unit for its series of arson reports (Best Enterprise), cameraman Steve Lasker for five filmed profiles (Best Television Feature Photography), "Ten O'Clock News" (Best Regularly Scheduled News) Pennsylvania Associated Press Broadcasters Association WCAU-TV for "Car Capers" (First Place, Enterprise Reporting), Channel 10 News' 14 live Bicentennial specials (Second Place. Public Affairs) Radio and Television News Directors Association WCAU -TV for "Car Capers" (Best Investigative Reporting -Television Stations in the Northeast) Edward R. Murrow Award /Radio and Television News Directors Association WBBM -TV for "Let's Hear It for the Patients" (Midwest Regional Winner) Edward R. Murrow Award /Radio and Television News Directors Association KNXT for "Los Angeles County: Your Money and Your Lifé' (Western Regional Winner) American Women in Radio and Television, Philadelphia Chapter WCAU -TV's Dennis Cunningham THE FIVE (Personality of the Year), Robert Hosking (Broadcaster of the Year), "Eye On... Uo'ainians in America: A Struggle for CBSOSTATIONS Identity" (Best Public Affairs Special), "Car Capers" (Best Public Affairs Series), WCBSTV New York Channel 10 News coverage of election KNXT Los Angeles night (Best News Coverage) WBBMTV Chicago New York City Transit Patrolmen's Benevolent Association WCAUTV Philadelphia WCBS -TV Correspondent Chris Borgen KMOXTV St. Louis (Annual News Media Award) basic health problems, motivate consumers to take care of their health and contribute to fair and responsible reporting.

Broadcast winners KMOX -AM -FM St. Louis O Your Health. WINK -TV Fort Myers, FIa.O Project 11 -Open Heart Surgery WRFM(FM) New York O From One Generation to Another

American Heart Association Howard W. Blakeslee Award

Presented by the American Heart Association in memory of the science editor of the Associ- ated Press for "outstanding reporting on heart and blood vessel diseases :' The SDX

Broadcast winners ($500) Television winner ($1,000) Christmas Toys (community service). Art York The WCBS Athens WCBS(AM) New O Stop Sandra Bruck 0 Lupus: Wolf in Disguise, hall -hour Smoking Clinic. nationally syndicated program that first appeared on WEEI(AM) Boston O The Candidate. KNXT(TVI Los Angeles. Tandem Productions, Los Angeles D for an episode Broadcast Industry Conference of Ar( in the Family titled "Archié s Weighty Problem" Awards

American Legion American Women in Radio and 27th annual. Presented by San Francisco State University "to individuals who have made out- Fourth Estate Awards Television standing contributions to the industry" and "to radio, television and cable stations for ex- 58th annual. Presented Silver Satellite Award by the American cellence in local programing:' Legion for "distinguished public service in the 10th annual. Presented by American Women in field of communications" for "anactivity or ac- Radio and Television Inc. for "outstanding con- Broadcast Preceptor winners complishment which is national in scope or in its impact" tribution to the field of broadcast communica- Advertising In the Broadcast Media O Book tions (artistic, scientific, sociological, cultural written by Elizabeth J. Heighton and Don R. Cunningham. Thomas or humanitarian):' Chisman, president, Bicentennial Radio William Blinn o For developing and adapting Roots Network Ltd. for television (ABC). Marlene Sanders O For her "deep involvement in Broadcast Management D Book social, cultural and humanitarian reporting" written by Ward L. Arthritis Foundation Duaal and James A. Brown. Pauline Frederick O For her performance as NBC Russell L. Cecil Awards News United Nations correspondent. Armstrong Awards Sir Hugh Greene° For founding the British Broadcasting Corporation. 20th annual. Presented by the Arthritis. Foun- Alex Haley n For writing Roots dation, Atlanta, for outstanding writing about 13th annual. Sponsored by the Armstrong (ABC). Stan Margulis O For producing Roots (ABC). arthritis in television, radie, newspapers and Memorial Research Foundation at Columbia Barbara Schultz0 For artistic direction and University in New York and presented by Co- magazines. production of Visions (PBS). lumbia's School of Engineering and Applied Robert K. Tlemens O For academic leadership. Science, where the late Edwin Howard Women In Television News0 Book written by Armstrong, inventor of FM broadcasting, did Judith S. Gelf man. most of his research. The awards recognize "excellence and originality in FM broadcast- Broadcast Media winners ing:' BI- Cities Cable CTVS, Yuba City, Calif.0 The Day of the Bus Crash. First place KABC -TV Los Angeles O Rape: The Hidden Crime. ' W BA I (FM) New York Breaking the Blacklist: Strategies for Suruival 19474978 (news *KM -FM Provo. Utah O The Illustrated Man: The documentary). Fox in the Forest and Kaleidoscope. WBEN -FM Buffalo, N.Y.O From Father to Son: A Rue KCBS -FM San Francisco O In Depth: The Victims. Story (education). 'KCET -TV Los Angeles Number Our Days. WFMT(FM) Chicago Bram Stoker's Dracula KDKA(AM) Pittsburgh Menage Drinking. (creative use of the medium). KGO -TV San Francisco° PSA: La Casa De tas WGMS-FM Washington O Salzburg - Genesis of a Madres. Festival (music). KMOX(AM) St. LouisO Juvenile Crime: An WRFM(FM) New York O A 7buch of Madness: Mental American 7'agedy. Illness (community service). KNBC(TV) Los Angeles0 The Greatest Story Never WXRT(FM) Chicago O For general news coverage Told. (news). KNX(AM) Los Angeles O The Good People Runners up Documentary. Gamut Productions Barrington, 111.0 The Follies of KNXT(TV) Los Angeles O Medix: The Bionic Body Fifty -Too, or, Were Those Really the Days? (creative Los Angeles County: Your Money and Your Life and use of the medium). Stanley Spider Special. KFMB -FM San Diego O Learn to Earn (education). KOMO -TV Seattle O North Bonneville-An Update. KNX-FM Los Angeles O An Evening with Gordon KPIXITV) San Francisco0 Sara Jane Moore Lightfoot (music). Interview and The Battered Wife. KRTH(FM) Los Angeles0 The Steve Fredericks' KPVI(TV) Pocatello, Idaho D The 7hton Dam If-Earth News (news). Disaster 'KSJN(FM) St. Paulo The Happy Warrior: Hubert 'KOED(TV) San Francisco Womantime & Co.: IL Humphrey (news documentary), and Ashes to Sign on the Dotted Line. Ashes and Dust to Dust (community service). KRON(TV) San Francisco° Battleground: Breast WBCN(FM) Boston 0 Jamaica Under Heavy Cancer. Manners (news documentary). 'KSJN(FM) St. Paul, Minn. Ashes to Ashes and The Iris WINZ -FM Miami Beach, Fla. Ms the Season... Dust to Dust.

Broadcasting July 4 1977 44 KSL -TV Salt Lake City U Cliff Dwellers. dience promotion, sales promotion and com- KTEH(TV) San Jose, Calif. u Oral Language munity involvement. Development: Views of Five 7eachers- KUON-TV Lincoln, Neb.° The Lakota: One Nation CFCF -TV Montreal Sales promotion, large market on the Plains. TV KYW -TV Philadelphia O Lady Law. CFRA(AM) Ottawa D Small market radio, special Maryland State Department of Education, event. Owings Mills. Md. n Book, Look, and Listen No. 16, CHCM -TV Hamilton, Oat] Large market TV Do Not Feed the Animals. promoted on radio. National Black Network, New York 0 Black Issues CJAD(AM) Montreal 0 Large market radio, special and the Black Press. event. University of Utah Instructional Television, Salt Lake Gene Davis, WTOP -Tv Washington 0 Community City I I Fusion, Joel Alvin Tertocha. involvement, TV. WBBM-TV Chicago0 Let's Hear It For the Patients KDKA -TV Pittsburgh 0 Sales promotion, large and Minivan: Christmas Promo. market TV. WCBS(AM) New York! I The Criminal Justice KGTV(TV) San Diego and KGW -TV Portland. Ore.O System, A WCBS Newsradio Status Report. Small market TV, on -air announcements. WCKT(TV) Miami 0 What Was That 1 Ate? KNBC(TV) Los Angeles D Large market TV WETV(TV) Atlanta City Kid. promoted by a non -broadcast medium. The Freedoms Foundation W H W C -TV Menomonie, Wis. A Piece of the KNX -AM -FM Los Angeles n Large market radio Puzzle. promoted on radio. WMC-TV Memphis O 71-avelin' Televan. KOMO -TV Seattle 0 Large market TV. on -air WITI -TV Milwaukee0 Small market TV promoted on announcements. radio and total advertising campaign, small market TV. W N BC-TV New York! 1 New York Illustrated: Requiem for Tina Sanchez. KGTV(TV) Salt Lake City ° Sales promotion, small WSOC -AM -FM Charlotte, N.C.° Community WNDU -TV South Bend, Ind. D Beyond Our Control. market TV involvement, radio and total advertising campaign, small market radio. W NET(TV) New York O Sweet Equity: Slst State. KYW(AM) Philadelphia D Total advertising campaign, large market radio. WTOP -TV Washington O Genesis, Juba and Other Jewels. WBAL-TV Baltimore 0 Total advertising campaign, large market TV WTTG(TV) Washington D Roach. Clio Awards WBBM-TV Chicago O Large market TV. on -air announcements. Presented by the American TV & Radio Com- WBZ -AM -FM Boston° Large market radio promoted mercials Festival Group to companies for Broadcasters Promotion on TV. WFSB -TV Hartford. Conn. O Small market TV, special showing a high degree of excellence in adver- Association /Michigan State event. tising. University Awards WGEM -AM -FM Ouincy, 111.0 Small market radio promoted by a non -broadcast medium. Television winners WGN -TV Chicago D Large market TV, special event. Anti Defamation League n Faces (Grey), The Presented by the Broadcasters Promotion Prejudice Test (Grey). WGST(AM) Atlanta :1 Large market radio promoted Association and Michigan State University "to by a non -broadcast medium. Band Aids o Stuck On Me (Young & Rubicam). recognize outstanding broadcast promotion WISN -TV Milwaukee O Small market TV promoted by Barney's D English Room (Scali, McCabe, Stoves). achievements in three main categories -au- a non -broadcast medium. B.F. Goodrich tires D Joan Rivers (Grey).

CY N. BAHAKEL STATIONS SERVING MILLIONS THROUGH THE MIRACLE OF BROADCASTING RADIO For A Quarter Century TELEVISION STATIONS STATIONS

WWOD - AM - 5,000 Watts WABG -TV WWOD - FM - 3,000 Watts Greenwood CHANNEL Lynchburg, Va. Greenville, Miss. e Maximum Power WDOD - AM - 5,000 Watts WDOD - FM - 100,000 Watts WKAB -TV Chattanooga, Tenn. Montgomery, Ala CHANNEL 32 1 Million Watts WKIN - AM - 5,000 Watts Tenn. WCCB -TV Kingsport CHANNEL Charlotte, N.C. KXEL - AM - 50,000 Watts le 5 Million Watts KXEL - FM - 100,000 Watts Waterloo, Iowa wow-TV Columbia, S.C. CHANNEL WLBJ - AM - 5,000 Watts 25 1.2 Million Watts WLBJ - FM - 3,000 Watts Bowling Green, Ky. WBBJ -TV Jackson Tenn. CHANNEL WABG - AM - 1,000 Watts 7 Maximum Power Greenwood, Miss. WBAK -TV Terre Haute, Ind. CHANNEL 32 FLAGSHIP STATION AND CHARLOTTE HEADQUARTERS 2.3 Million Watts SALUTING OUR FELLOW CAREER BROADCASTERS WORKING TO BUILD A BETTER AMERICA

e e THE STATIONS THAT SERVICE BUILT ..

LET THEM SERVE YOU

Broadcasting July 4 1977 45 British Airways° Horseman (Tinker, Dodge, Louis Nettleton O The American Woman: Portraits Delano). of Courage. Celotex residential roofing o I'm a Roof (Mike Ryan's Hope (ABC). Sloan). Sesame Street (PBS). '76 (Campbell- Chevrolet° Baseball. Hotdogs Lela Swift D Ryan's Hope (ABC). Ewald). Zoom (PBS) Colgate dental cream O Braces (Ted Bates). Dannon yogurt O Commuter (Marsteller). Diet Rite O Hava (Leo Burnett). Christophers East Los Angeles Health Task Force D Drunk Driving (Blue Sky). Presented by The Christophers, ecumenical El Producto O Winston (Compton). mass media organization, to producers, direc- Eimer's Glue -All O Bulldozer (Conahay & Lyon). tors and writers for "works which embody ar- Exxon Mark Twain, Dizzy Dean. Anne Sullivan for 0 have best over-all campaign, corporate and tistic and technical excellence and which cinematography (McCann- Erickson.). received a significant degree of public accep- Faberge O Lola Falana (Nadler & Larimer). tance as well as affirming the highest value of Lola Feigns Faberge for best female performance the human spirit:' (Nadler & Larimer). Kelso Earth Shoes 0 Invention (Martin Landey). Television winners Kodak O Scrooge for best costuming and set design, ABC News Closeup on Gun Control: Pro and In Session (J. Walter Thompson). Con O Richard Gerdau, James Benjamin, Debra Kram. Will Lee° Xerox, Sauer for best male performance Beauty and the Beast° Thomas M.C. Johnston, (Needham, Harper & Steers). Hank Moonjean, Fielder Cook, Sherman Yallen (NBC - Levi Strauss O Threads (Honig -Cooper & TV). Harrington). B elle of Amherst O Mike Merrick, Don Gregory. Meow Mix O All Over the World (Della Femina. Charles S. Dubin, William Luce ('KCET(PBS). Travisano & Partners). B ig Henry and the Polka Dot Kid O George MONY O Sisters ( Marschalk). Heinemann, Linda Gottlieb, Richard Marquand, W. W. Lewis (NBC). Nair O Short Shorts (Avrett, Free & Fischer). B O Daniel Wilson, Larry Elikann. Arthur National Geographic Society O Incredible The Clio lind Sunday Barron, Fred Pressburger (ABC). Machine (Ketchum. MacLeod & Grove). O Mike Gavin (NBC). Northwestern Sell Telephone O 7blking Plants Children of Divorce David Loxton, Jon Alpert, Keiko Tsuno, (BBDO). Sara Lee cakes 0 Who Ate the Sara Lee? (Benton & Chinatown Yoko Maruyama (wNET /PBS). Old Home bread O Bread Bash (Bozell & Jacobs). Bowles). Christmas Around the World 0 Lee Mendelson, Pampers o It's a Girl (Benton & Bowles). Marathon 0110 Meals on Wheels, Your Neighbor Karen Crommie (NBC). Pepsi Cola O Samantha (BBDO). (production: Labunski). Touch -Tone Telephones 0 Punch A Come Into My Parlour O Abrey Buxton, John Cooke. Peugeot O That Mack (Van Leeuwen). New England Paling, Peter Parks, Morris, Gerald Friend (Cabot). John Sean Salada Tea o Salesman (Humphrey, Browning, Thompson. Colin Willock, James T de Kay (NBC). Ohio National Bank D Police Dispatcher (Byer & MacDougall). Doug Henning's World of Magic 0 Jerry Goldstein, Bowman). Schmidt's beer O You Can Always Tell A Coors Walter C. Miller, Buzz Kohan (NBC). Peter Paul Mounds /Almond JoyO Sometimes You (Rosenfeld, Sirowitz & Lawson) Dying 0 Michael Ambrosino, Michael Roemer (wGBH/ Feel Like a Nut (Dancer Fitzgerald Sample). Seven Up 0 Uncola for best film effects and graphics PBS). Pizza Ring restaurants 0 American Family (J. Walter Thompson). Farewell to ManzanarEl George J. Santoro, John (Paddock, Smith & Aydlotte). Sony cassette recorder 0 Restaurant (Rosenfeld. Korty, Jeanne Wakatsuki Houston, James D. Houston Sirowitz & Lawson). Rancho Supply 0 Padded Toilet Seats (production: (NBC). KLIXIAMI Twin Falls. Idaho). Straw Hat pizza o Time Lapse (Hoefer. Dieterich & Gypsy in My Soul O William O. Harbach, Cy Brown) Shawnee Mission Plumbing Heating Cooling o Coleman, Fred Ebb, Tony Charmoli (CBS). General Plumbing /Healing (Tom Korchak). Texaco O Tortoise & Hare VI (Benton & Bowles). How Green Way My Valley O Martin Lisemore, Louis Sherry Ice cream O Astors & Whitneys Tic Tac mints O Ballerina Bang (Chalek Dreyer). Ronald Wilson, Elaine Morgan (PBS, -wGBH, BBC). (Marsteller). Tonka Trucks 7 Factory (Carl' Ally). Judge Horton and the Scottsboro Boys O Sugar Free Dr. Pepper O Penthouse (Young & Thomas W Moore, Paul Leaf, Fielder Cook, John Trac 11 razor Perfect Face (Benton & Bowles). ] Rubicam). McGreevey (NBC). & Loan O I'm an Actor (ChiaU U.S. Life Savings United Way of Metro Atlanta D Give A Hand Just An Old Sweet Song O Philip Barry, Robert Ellis Day). (Burke Dowling Adams). Miller, Melvin Van Peebles (CBS). Del Coronado(J. Water Pik Shower Massage 0 Water Pik shower message O Ii the Beginning for Liza's Pioneer Diary O Barbara Schultz, Nell Cox Walter Thompson). best appliances, use of sound; Sexy Morning (J. ('KCETIPBS). Boston /Boston Red Sox O Keep Your Walter Thompson). WSBK -TV Orangutans: Orphans of the Wild O Aubrey Cosmopulos). Sox On (Hill. Holliday, Connors, Yamaha O Quicksand (Botsford Ketchum). Buxton, Dieter Plage, Colin Willock (CBS). Harper, Steers). Xerox O Monks (Needham, Perry Como's Christmas in Austria° Bob Banner. Yamaha motorcycles 0 Hermit (Botsford Stephen Pouliot (NBC). Ketchum). Daytime Emmy Awards The Puzzle Children O Stephen Dick, Bill Davis ('WOED /PBC). Radio winners Sills and Burnett at the MetO Joe Hamilton, Dave Aero Peru O Mysterious Journey (Phillip J. Taylor). Presented by the National Academy of Televi- Powers, Ken Welch, Mitzi a Welch. Kenny Solms, Gai I Merest O Apology (Carl Ally). sion Arts & Sciences recognizing outstanding Parent (CBS). in Blue Nun wine 0 Polynesian Restaurant (Della achievements all phases of television. With All Deliberate Speed O Joel Heller, Joel Femina. Travisano & Partners). Markowitz, Bill Badalato, Jan Hartman (CBS). Chevrolet 0 Baseball. Hotdogs '76 (Campbell- ABC Afternoon Specials "My Mom's Having a CBS -TV O Bicentennial Minutes (special award). Ewald). Baby" Connie shoes O Lady Long Legs (production: No The American Woman: Portraits of Courage Soap Radio). (ABC) Corporation for Public CribaH wine Rainbow, First Commercial, Jug Big Henry and the Polka Dot Kid E NBC Special Bard (Dailey & Associates). treat Broadcasting Awards Eau Claire Cycle shop O The Bus Ride ( productior Bert Convy O Tattletales (CBS). Kreative Kat). Phil Donahue O Donahue (syndicated). Presented by CPB to noncommercial TV and 51 Newsmagazine O Pith and Fluff(WPLJ -FM New Val Dufour 7 Search for Tomorrow (CBS). radio stations for outstanding local programs. York). The Electric Company (PBS). Gilbert & Mott Chevrolet° Vaudeville Television winners Family Feud (ABC). (wHwHIAMIPrinceton, N.J.). KCET(TV) Los Angeles O Number Our Days (best Great Adventure° The Greatest Day in Your Life Helen Gallagher O Ryan's Hope (ABC). over-all) and Inner Visions with Charles Bevel (target (Ogilvy & Mather). Mike Gargiulo O The $20,000 Pyramid (ABC). audience: blacks). Justice Motor Co. O They'll Be There (production: Mery Griffin Show (syndicated). Kentucky Educational Television, Lexington, Ky.O WCHLIAMI Chapel Hill. N.C.). Donald R. King O The Mike Douglas Show Vectoria (children's programing). Kinney shoes O Great American Shoe Store (syndicated). WOBH -TV Boston o A Woman sSpecial: Rape (Sawdon & Bess). Claire Labane, Paul Avila Mayer and Mary (target audience: women). Kodak O Paul Anka (J. Walter Thompson). Munisteri O Ryan's Hope (ABC). W NJT(TV) Trenton O Equality in the 200th Year Lafayette Radio Electronics O Average Calculator Gaby Monet and Anne Grant O The American (news and public affairs documentary) and El (production: Lafayette). Woman: Portraits of Courage. Possadio (target audience: latins).

Broadcasting July 4 1977 46 Radio winners Georgia Assoclatfon of Broadcasters 0 Return WCKT(TV) Miami o Sunday News Update '76. of Boson Gwinnett. Burton D. Harrison, -KWSU(AM) Pullman, Wash.O WGHP -TV High Point, N.C.O North Carolina Edward R. Murrow award for his 28 years as "leacher, KBOI -AM -FM Boise, Idaho O A Look at America'.. Heritage Series. broadcaster and national leader' 200 Years. WKYC -TV Cleveland O Dr Maddox: Country Doctor. KBIA(FM) Columbia. Mo.O Berlioz and KFWB(AM) Los Angeles The Right To Die. WMAL -TV Washington 0 Let My People Go. Shakespeare. KING -AM -FM Seattle 7 A New Birth of Freedom. WMUS(TV)- WMUT(TV) both Milwaukee 0 June KBYU -FM Provo. Utah O The Illustrated Man: KMBZ(AM) -KMBR(FM) Kansas City. Mo. D Second 14th -A Day to Remember Kaleidoscope. Century. WNBC -TV New York The First Estate: Religion In KUOM(AM) Minneapolis Incest. KYW(AM) Philadelphia Salute to the Flag. Review. WAMU -FM Washington O Sound Portrait of Porgy NBC NIS Bicentennial couerage. WRBL -TV Columbus, Ga. Faith of Our Fathers. and Bess. Southern Baptist Radio -TV Commission, Fort WSB -TV Atlanta O Common Faith -Common Law. -FM Detroit The Milage Lost ... Again. WDET Worth Master Control. WTPA(TV) Harrisburg, Pa. Perpetuating Our WIAA(FM) Interlochen, Mich. O Radio Chronicle. WBBM -AM -FM Chicago D Sign Here -Reform un American Heritage. the Ballot. WLTR(FM) Columbia. S.C. O The American Popular American Patriots Medal Song. WBRG(AM) Lynchburg. Va. Police Beat. Los Angeles W MOT(FM) Mufreesboro, Tenn. O Murder at Louisa Philadelphia Past Prolog. Gene Autry, Golden West Broadcasting, WCAU -FM to his School. 0 For "his lifetime of service and dedication WJR(AM) Detroit Goods Destined for Service. The fellow man" WUNC(FM) Chapel Hill, N.C.O The Queen Who American Popular Song. Bake Gingerbread. Couldn't WJW(AM) Cleveland D They Paid a Price for Their W XXI -FM Rochester, N.Y. D The Second Inter- Patriotism. Gabriel Awards galactic Poetry Energy Circus. WMAL -AM -FM Washington Presidential Perspective. 1 ith annual. Presented by UNDA -USA. the WOR(AM) New York Operation Sail 1976. professional and autonomous Catholic Directors Guild of America WSRS(FM) Worcester, Mass. A Salute to America's association for broadcasters and allied com- Music. municators for excellence in broadcasting. Awards Television winners American Lutheran Church, United Methodist national radio). ABC News D The Years After, Suddenly An Eagle. Church Scan (youth oriented, 29th annual. Presented by the Directors Guild for the Church of the Latter - K ABC -TV Los Angeles The Unfinished Business. Bonneville Productions of America to honor the most outstanding Day Saints 0 Homefront IV (PSA national TV). KING- TV Seattle O A New Birth of Freedom. directorial achievements" in television and mo- CKWX(AM) Vancouver, United Church KIRO -TV Seattle O Bi- Centennial Quiz. tion pictures. B roadcasting Dateline (entertainment, local NBC L) Valley Forge. The Best of the Fourth, The Last radio). Days, New World, Hard Choices- American Policy Franciscan Communications Center, Los Angeles Television winners 1976, Jubilee. With Just a Little Rust (religious, national TV). New Jersey Public Broadcasting Authority O KOW(AM) Portland, Ecumenical Ministries of Crossroads to Victory. Alan Alda M'A'S`H (comedy series). Oregon O Clowns (youth oriented, local radio). WBBM -TV Chicago O Colors of Gray. Arthur Bloom O CBS News Democratic and KNBR(AM) San Francisco, Archdlocesan Republican National Conventions (documentary) WBTV(TV) Charlotte, N.C. D It Happened in the Communications Center Bloom (religious, local news specials). Carolinas. radio). Tony Charmoll O Shirley Maclaine -Gypsy in My WCJB(TV) Gainesville, Fla. Latchua Country - KOOL -TV Phoenix O Carol of the Desert Soul (musical/variety). Courage, Dignity and Grace. (educational, markets 26 -208). Glenn Jordan Family (dramatic series). Daniel Petrie Eleanor and Franklin (specials).

duPont -Columbia Awards

I. Winner Presented by Alfred duPont- Columbia Survey and Awards, Graduate School of Journalism. Columbia University, New York, for "outstand- ing performance in radio and TV journalism" 1977 Warren Doremus and WHEC -TV Rochester, N.Y.O The Riots Plus Thn Years. Don Harris and KNBCITV) Los Angeles D Prison Lincoln Gang. Abe Clarence Jones and WPLO(TV) Miami D For crime reporting. David Moore and WCCO -TV Minneapolis O Moore on Sunday. Award For National Public Radio All Things Considered. Tom Pettit and NBC Nightly News For a series of reports on feeding the poor. Brian Ross and WKYC -TV Cleveland 0 Damster Television Power WBTV(TV) Charlotte, N.C. O For news and documentary programing. Bob White WCCO -AM -FM Minneapolis O For news and documentary reporting. Vice -Pres.. Station WGBH -TV Boston Arabs and Israelis. Kill -TV

Freedoms Foundation Awards

28th annual. Presented by the Freedoms Foun- McKINNON dation, Valley Forge, Pa., to persons and institu- STATIONS tions for supporting the American way of life, McKinnon, President "the dignity of the individual and his respon- Michael D. Kill -TV Christi, Texas sibility for exemplary citizenship" C. Dan McKinnon, Sec. -Treas. Corpus KBMT-TV Beaumont, Texas

Radio winners KSON AM San Diego, Calirornia KSON FM San Diego, California Family Stations Inc., Oakland, Calif. 0 The Most Important American. The Rock on Which We Stand.

Broadcasting July 4 1977 47 Golden Globe Awards

34th annual. Presented by the Hollywood Foreign Press Association to performers and shows of outstanding quality. Edward Amer O Rich Man, Poor Man (best supporting actor in a series). Josette Banzet O Rich Man, Poor Man (best supporting actress in a series). Barney Miller (best series -musical /comedy). Susan Blakely O Rich Man, Poor Man (best actress- drama). Carol Burnett O The Carol Burnett Show (best actress -musical /comedy). 191s ° P,mMYw Eleanor and Franklin O (best motion picture made for television). Richard Jordan O Captains and the Kings (best CechTV actor- drama). LARGE MARRtT r Rich Man, Poor Man ° (best series -drama). SALES PROMOTrOa Henry Winkler O Happy Days (best actor -musicale comedy). The Scripps- Howard The BPA- Michigan State Headliners Awards KSFO(AM) San Francisco, Archdlocesen Hugo Awards Communications Center O To Whom B May 43d annual. Presented by the National Head- Concern (PSA, Local radio). liners Club "to those who have shown out- 12th annual. Presented by the Chicago Inter- NBC -TV O Farewell to Manzanar (entertainment, standing achievement in journalism :' national, Papa and Me (Youth oriented, national). national Film Festival for the best documen- Radio -TV Commission, Southern Baptist Radio winners taries, television film documentaries, commer- Convention O Master Control (educational. national cials and entertainment programing. Gives radio). gold and silver statues and plaques. KDKB(AM) Mesa, Ariz. O Documentary. United States Catholic Conference O Campaign KMOX(AM) St. Louis n Public service. for Human Development (PSA. national TV). KSFO(AM) San Francisco O Reporting. Television productions WBBM -TV Chicago° Oscar Brown's Back in Town ABC -TV O Eleanor and Franklin (gold plaque). (entertainment, top-25 markets). Minnesota Public Radio O Network documentary. Westinghouse Broadcasting Co.O Network Capital Cities TV Productions, Philadelphia WCVB -TV Boston° There's Something We've Been Buffy Sainte -Marie: Native N top -25 market). public service. American Child (silver Meaning to Till You (youth oriented, Hugo). WGBH -TV Boston, Public Broadcasting Service CTV Television Network, Toronto O Window on the O Dying (educational, national). Television winners World: Time of the Jackal. -TV Youngstown. Ohio, Diocese of Youngs- WKBN Hollywood Television town D Mouin'Out (youth oriented, markets 26 -208). Theatre, Los Angeles The ABC -TV O Network public service. Last of Mrs. Lincoln. (silver plaque). Chicago AU the Broken WMAO(AM)- WNIS(FM) KSL -TV Salt Lake City O Reporting. KAET(TV) Phoenix O American Indian Children (educational, local radio). Artists: NBC -TV O Network reporting. Fritz Scholder (gold plaque). WOWT(TV) Omaha, Archdiocese of Omaha, WCAUTV Philadelphia O Documentary. Great Plains Media Ministry O Gallery (religious, KERA -TV Dallas O A Thirst in the Garden (Silver markets 26 -208). WNAC -TV Boston O Public service. Plaque). KPIX(TV) WTMJ -TV Milwaukee, Archidlocese WTAE -TV Pittsburgh O Reporting. San Francisco° The Last Days of the of Milwaukee Dolphins (silver plaque). and Wisconsin -Milwaukee Religious Westinghouse Broadcasting Co. O Network Broadcasting Ministry O The Seven Last Words documentary Mary J. Lyseng, Professional Centre, Edmonton, (PSA, top -25 markets). Alberta O Sex 'n Stuff (gold plaque). WTTG(TV) Washington° Roach (educational, Multimedia, Cincinnati O The Sellin 'ofJamie top -25 markets). Thomas (gold plaque). W UT V (TV) Buffalo, Diocese of Buffalo O A Sidney Hillman Foundation NBC -TV O Farewell ta Manzanar (gold Hugo), Papa Midnight Clear (entertainment, markets 26-208). and Me (silver Hugo), Search for the Shinohara (silver Awards plaque). W W L -TV New Orleans O Reach Out (PSA, markets 26 -208). Robert Thurber, Miami O A Day Without Sunshine 27th annual. Presented by the Amalgamated (bronze Hugo). Station awards Clothing and Textile Workers union for out- WBBM-TV Chicago O Lets Hear it for the Patients (silver plaque). Colors of Gray (gold plaque). WCVB -TV Boston standing achievements in mass communica- tions. W KRC -TV Cincinnati O Max B. Nimble (silver WRFM(FM) New York plaque). Broadcast winner ($750) WKYC -TV Cleveland O Epitaph: The Lingering Personal achievement awards Heart (gold plaque), Paul Leaf O producer, Judge Horton the and Scotts- WLS -TV Chicago O A.M. Chicago (gold plaque). Scott Craig, executive producer, WBBM -FM Chicago boro Boys (NBC -TV). WNBC-TV New York O Salsa: Our Music (silver plaque). WNDU -TV South Bend, Ind.° Beyond Our Control (gold Hugo). Gavel Awards Roy W. Howard Public Service Awards Television commercials 19th annual. Presented by the American Bar Robert Abel, Los Angeles O 7-UP Uncola (gold Association to "publications and programs Presented by the Scripps- Howard Foundation plaque). which serve to inform the public on the roles of for "the best examples of public service jour- Bonneville Productions, Salt Lake City° Home the law, the legal profession and the courts in nalism and broadcasting:' (gold plaque). American life:' Steven Chorney, Hollywood Sniper (gold plaque Broadcast winner ($2,000) for animation). KMOX St. 8 Hirsch New York Cl Sisters CBS News O The American Parade. -TV Louis O An Uncommon Gift Cooper Dennis Inc., (silver plaque). Alan Landsburg Productions O Fear on Dial Runner up ($1,000) (CBS -TV). Fontana Films Pty. Ltd., Turret la, Australia ° WRFM(FM) New York O "Total station effort in public Jailhouse Blues (silver Hugo and gold plaque), National Public Affairs Center for Television, service" Johnny Comes Marching Home (silver plaque). WETATV Washington Levi and the Law: A Colloquy With the Attorney General. Citations Gardner Advertising Co., St. Louis° African Queen Morocco plaque), Stanley KNOM(AM) Nome, Alaska (gold & Livingston WCCO -TV Minneapolis O Home Sweet Prison. (gold plaques), Cowboy (gold and silver plaques). KYW -TV Philadelphia WCVB -TV Boston O Crime: The War We're Losing. Grey Advertising Inc., Los Angeles° Preacher WGBH -TV Boston O Edelin Conviction. WABC -TV New York (silver plaque). WMAO -TV Chicago O When is Justice Coming?. WNAC -TV, WRKO(AM) both Boston John J. Hennessy Motion Pictures, South Code 39. WTRI(AM) Brunswick. Md. Pasadena, Calif. O Olympic TV spots.

Broadcasting July 4 1977 48 Image Advertising tnc., Roanoke, Va. D Little Girl achievement in" radio or television. sion Commission of the Southern Baptist Con- (gold plaque). vention to "honor broadcasters throughout the Meldrum and Fewsmith Inc., Cleveland D TRW David Brinkley, NBC News. nation for their achievements in advancing the series (gold plaque). quality of life in America, and for helping the Mobile Oil Corp., New York D Naturalization (silver plaque). Janus Awards broadcast industry enrich its service to the Morrison Productions Inc., New Orleans D BNO public:' Emergency. 7th annual. Presented by the Mortgage Marketing Communications Inc., Seattle D Rainer Distinguished communications medal Bankers Association of America "to recognize is Beerish on America (silver plaque). Mrs. Lyndon B. Johnson FOR Productions Inc., New York D Fibre Optics broadcasting stations and networks whose fi- (silver plaque). nancial news programs have made a signifi- Railsplitter award Studio Seven Inc., Chicago O Where !Started (gold cant contribution to community and under- A.J. Fletcher,chief executive officer, chairman of the plaque). standing of commerce and finance:' board. Capitol Broadcasting Co., Raleigh, N.C. Swanson /Bailin Productions, Studio City, Calif. D So Beautiful Baby (gold Hugo). Vincent T. Wasilewski award ABC News and Dan Cordtz0 For financial news Tatham, Laird 6 Kudner, Chicago° Nobody Listens and series on public service jobs (network TV and Grover C. Cobb(posthumously), National (silver plaque). Tommy's Fruit Cocktail (gold plaque). radio). Association of Broadcasters. J. Walter Thompson, New York O Drive In. Ticket KCET(TV)Los Angeles D For documentary on Abe Lincoln awards Caper, Parking Lot. (gold plaque). abusive housing speculation (local TV). Cy N. Bahakel,Bahakel Broadcasting, Charlotte, N.C. Topel B Associates Ltd., Chicago° Blue Danube WJR(AM) Detroit Business Barometer (local radio). (silver plaque). Eugene B. Dodson, WTVTITV) Tampa, Fla Elmo I. Ellis, WSB -AM -FM Atlanta Irvine B. Hill, WCMS-AM -FM Norfolk, Va. Multi -media Robert E Kennedy Journalism Daniel W. Kops, WAVZ(AM)- WKCI(FM) New Haven, New York D Contempo Communications Inc., Conn. Special silver Hugo for "consistent high quality Awards productions" Michael Hall McDouglad, WAAX(AM) Gadsen, Ala. Star Laurence Deutsch Design, Los Angeles O Mouin' 9th annual. Presented by the Robert E. Kennedy Andrew M. Ockershausen, Washington With Mattel (silver Hugo). Journalism Awards committee to "recognize Station Group. Washington. Ralph Renick, WTVJ(17v) Miami. and encourage media attention to the prob- Spoehel, 'KCSN(FM) Northridge, Calif. 1976 Chicago award lems facing disadvantaged Americans:' Jerri KOA- AM -FM -TV Denver. Colo. WBBM -TV Chicago O Colors of Gray Marcia A. West, Broadcast winner Bob White, KilI(TV) Corpus Christi, Tex. Evan White, KGO -TV San Francisco O For 30 -part documentary on plight of elderly resident of the city's "Tenderloin" district. Mike Award Broadcaster of the Year Award Presented by the Broadcast Pioneers to a Presented by the International Radio and Abe Lincoln Awards pioneer station for "distinguished contributions Television Society to a person judged to have to the art of broadcasting and in recognition of made "an outstanding contribution to, or 8th annual. Presented by the Radio and Televi- dedicated adherence to quality, integrity and

Repetitious? YES! NORTHERN CALIFORNIA EMMY AWARD 1977 for Outstanding Achievement in a News Feature for a single story NORTHERN CALIFORNIA EMMY AWARD 1977 for Outstanding Individual Craft Achievement in programming CAPTRA AWARD 1976 for investigative reporting RTNDA SPOT NEWS AWARD 1976 regional- Lynette Fromme assassination attempt THIRD ANNUAL NATIONAL PRESS CLUB AWARD 1976 for Excellence in Consumer Reporting NORTHERN CALIFORNIA EMMY AWARD 1976 Lynette Fromme assassination attempt It a habit with our AWARD- WINIVING NEWS!

STOCKTON SACRAMENTO, CA McClatcby Broadcasting Represented nationally by Katz Television

Broadcasting July 4 1977 49 responsibility in programing and manage- programing. ment" Top -25 markets WNBC(AM) New York KNBC -TV Los Angeles O Mama. KPIX(TV) San Francisco° Evening: The MTWTF Missouri Honor Awards Show. KYW -TV Philadelphia O Impact: Racism. 48th annual. Presented by the University of WABC -TV New York O Life and Times of Frederick Douglass. Missouri School of Journalism for dis- WLS -TV Chicago 0 E.J. Cigglesnort Hotel. tinguished service in journalism. WPLG(TV) Miami O Why Johnny Don't Know. Broadcast winners Other markets

ABC Sports O For its "imaginative use of developing KGTV(TV) San Diego 0 Harold Express and Words - broadcast technology, the basic humanism with which a-PoPPin'. of its athlete subjects it recorded the achievements KMGH -TV Denver O The Leisure Illusion. and its exemplary reporting during crises, as witnessed at the 1972 Olympics in Munich!' WAVE -TV Louisville, Ky. O Battle at Perryville. Jerrell Shepherd, president/owner, Kwlx(AMI- WCPO -TV Cincinnati o Music for the Season. KRESIFM) Moberly, Mo. O For his "30 years' service to WOWT(TV) Omaha O Gallery. the broadcasting industry land) his outstanding news WSOC -TV Charlotte. N.C. O The Battle of Kings and programing operations ...' Mountain. Oscar Stauffer, chairman of Stauffer Publications Inc. O For "his career in journalism for 70 years; the The Circle excellent quality of his newspapers and broadcast stations resulting from his own high standards ... and National for those attributes that distinguish him as a Association of personal Assassins. A Matter of Ethics. gentleman of whom the craft is proud" Broadcasters Awards CBS Radio O This 1 Believe. Advertising winner CBS -TV O The Original Rompin'Stompin'. Hot and Welter Armbruster, corporate director of creative Distinguished Service Award: presented to any Heavx Cool and Groovy All Star Jazz Show, Song of planning /executive vice president. D'Arcy -MacManus broadcaster ... who has made a significant Myself Orangutans: Orphans of the Wild. For "his persistence in upholding 8 Masius O and lasting contribution to The Network for Continuing Medical Education, consumers' interests through a sound philosophy of the American New York When and How to Do a Tracheotomy. copy concept and development land) his creative system of broadcasting by virtue of singular influence and implementation of successful achievement or continuing service for or in Earplay, St. Paul D Edward Albee's 'Listening'. advertising in this country and abroad" behalf of the industry." Engineering Achieve- Kentucky Educational Television, Lexington. Ky.7 Universe and I, The Interior Motive. ment Award: presented ... for engineering con- r 7 tributions KING -AM -FM Seattle PS: We Love You -The "which measurably advance the brrisible Americans, PS: We Love You-Drinking National Association of technical state of the broadcasting art" Again. Television Program Executives 'KLRNITV) San Antonio n Carrescolendas. Harold Krelstein, Plough Broadcasting, Memphis O KMOX(AM) St. Louis O Your Health, Questions of Iris Awards Distinguished service. Conscience. Dan Smith, Capital Cities Communications (retired). KTEH(TV) San Jose, Calif. Oral Language New York O Engineering achievement Development: Views of Five Teachers. Presented by NATPE for outstanding television Maryland State Department of Education, Owings Mills, Md.O Book. Look and Listen: Lesso,, 7. Mississippi Educational Television, Jackson. National Conference of Miss. O Land Beneath the Sea. Christians and Jews National Public Radio, Washington 0 Uppity Arts. The Selling Game. Mass Media Awards NBC -TV O 71-uman at Potsdam. New York State Education Department and Presented by the National Conference of Appalachian BOCES Consortium, Albany, N.Y.O Christians and Jews to individuals or organiza- Towards Visual Learning. Vegetable Soup: No. 16. 1978 tions in the media for "making a positive con- Ontario Educational Communications Authority, Toronto O The Camera and the Song: Mindscape with of tribution to the cause brotherhood through Dory Previn. Explorations in the Novel: James Joyce. using communication to help eradicate pre- Cive Me Your Hand: Being Different. judice; creativity in promoting better human Paulist Productions, Pacific Palisades, Calif. All relations, and exemplary efforts in the area of Out. public service" Physicians Radio Network New York° Physicians O O Radio Network. Gold Medalions Playback Associates, New York O American

Enterprise Series: People. . MTM Enterprises O Just An Old Sweet Song. Provincial Educational Media Centre Burnaby, WTMJ -TV Milwaukee STATE Human Relations Test. British Columbia O Kids' Radio British Columbia. Rutgers University Office of Educational Radio/ Television O Helping Parents and Families. AWARDS Ohio State Awards Survival Anglia Ltd. O Come onto My Parlor. University Flinn of Canada. D Parts of the Sum. WABC(AM) New York Words. 40th annual. Presented by the Institute for O WASH (FM) Washington Education by Radio -Television under the O Give Me a Reason to Stop. W BBM -TV Chicago O Let's Hear It the NEW DEADLINE DATE auspices of Ohio State University Telecom- For Patients. WCBS(AM) New York O The Criminal munications Center for "meritorious achieve- Justice ment in educational, informational and public 1, W C BS -TV New York O Industrial Cancer: Warning! AUGUST 1977 affairs broadcasting" WCCO(AM) Minneapolis O Northwest Chronicles. WCVB -TV Boston O There's Something We're Been ABC News O Suddenly an Eagle. Meaning to Tell You. For Information Write Or Cell ABC -TV O It Must Be Loue, 'Cause I Feel So Dumb. WFMT -AM -FM Chicago O Chicago Radio Theatre. Alberta School Broadcast Wings of Time. WFSB -TV Hartford, Conn. O The Chair. THE OHIO STATE AWARDS Borrowed Time Productions, Bethesda, Md.O The W HA(AM) Madison, Wis. ° The Early Duke 2400 Olentangv River Road Dreamer Ellington - Examples. Columbus Ohio 43210 CBC and Nova Scotia Department of Education Daniel Wilson Productions, New York0 Life and The Artist as Historian. Death of a Western Gladiator CBC and Saskatchewan Department of Wisconsin Educational Communications Board, C1) Telephone 614 421 2540 Education O Whatcha Gonna Do? Whatcha Gonna Madison, Wis. O Our Changing Land. Be? What About What I Want ?. WMAO(AM) -WNIS(FM) Chicago° All the Broken CBS News O The Primal Flame, Campaign '76, The Children.

Broadcasting July 4 1977 50 WMAO -TV Chicago O Bubble Gum Digest. ness, along with creative insight, in transmit- W N ET(TV) New York O The Peach Gang. Welfare, ting information and ideas" the Adams Chronicles. Television documentary winner WPBT(TV) Miami O That Weird Classical Stuff A NBC News D And Who Shall Feed This World? Day Without Sunshine. IRV WRFM(FM) New York 0 C- A- N- C -E -R. CONGRATULATIONS WTVI(TV) Charlotte, N.C.O Fantasies ofa Not -So- Radio Television News - ON WINNING AN Young- Anymore School Thacker. W U SF -TV Tampa O If You Don 't Come In Sunday ABE LINCOLN AWARD .. Don't Come In Monday. Directors Assn. Awards W Viz -TV Cleveland D Tager. Tiger Burning Bright: THIS YEAR! Thr Three R's. International Awards Presented by the Radio -Television News Direc- tors Association to TV and radio stations for Overseas Press Club Awards editorializing, documentaries and reporting.

Press Club of Presented by the Overseas KGO(AM) San Francisco? For series of editorials America for "excellence in reporting and in- that helped created a human rights commission in terpretation of foreign news, in writing, by California. television and radio, and photographic" KING -TV SeattleD Edward R. Murrow award for outstanding reporting on corruption in the state Broadcast winners legislature. John Chancellor and Daniel O'Connor, NBC -TV KMOX(AM) St. LouisO Edward R. Murrow award for New World -Hard Choices (TV interpretation of foreign documentary series on crime in St. Louis. news). KIRK -TV Houston O For spot news on plane crash. Charles Collingwood, CBS Radio D The World WCCO -TV Minneapolis O For investigative reporting George A. Crump Looks At America (radio interpretation of foreign of mental health laws. Chairman of the Board news). WCVB -TV Boston 0 For editorials on crime. King, Bill Blakemore and Jerry John Cooley, WRVA(AM) Richmond, va. 71 For investigative Charles Glass, ABC Radio i For coverage of reporting on Kepone. Lebanon civil war (radio spot reporting). WSB(AM) Atlanta O For spot news of tornado. Mike Lee, CBS -TV O For coverage of Lebanon civil THANKS GEORGE! war (television spot news). Paul White award

Doug Tennell and Mike Lee, CBS RadioD For Theodore E. Koop, former CBS News Washington ACTUALLY coverage of Lebanon civil war (radio spot reporting). Bureau chief and RINDA past president J For his outstanding contributions to broadcasting. THE CITATION WAS George Foster Peabody FOR INVOLVEMENT IN Awards David Sarnoff Gold Medal COMMUNITY AFFAIRS - Award SOMETHING THE WHOLE 37th annual. Presented by the Henry W. Grady School of Journalism and Mass Communica- Presented by the Society of Motion Picture and WCMS STAFF DOES tions, University of Georgia, for the "most dis- Television Engineers for "outstanding contribu- WELL! ren- SO tinguished and meritorious public service tions in the development of new techniques or dered each year by radio and television" equipment..."

ABC -TV O Animals Animals Animals, Eleanor and Adrian B. Ettlinger J For contributions to the an Eagle. Franklin, Suddenly application of computers to on air switching control: ABC Sports 1976 Summer and Winter Olympic conceiving the application of video disk stop- action Gam es. systems to sports broadcasts, and contributions lo AP Radio O The Garden Plot: Food as a Weapon. computer control of studio lighting and tape editing systems. Charles Barthold, WHO-TV Des Moines. Iowa D Film of tornado that demolished Iowa town. CBS News O ln Celebration of US. In the News, and 60 Minutes. Sigma Delta Chi Distinguished Perry Como 0 Perry Como's Christmas in Austria (NBC -TV). Service Awards Jim Karayn and the League of Women Voters '76 Presidential Debates. Presented by the Society of Professional Jour- KCET(TV) Los Angeles O Visions. nalists, Sigma Delta Chi, for meritorious Irvine B. Hill KERA -TV Dallas 0 A Thirst in the Garden. achievement in broadcast reporting, public President and Gen. Manager Franklin McMahon, WBBM -TV Chicago0 Primary service and editorials. Colors, An Artist on the Campaign ?Fail. Hughes Rudd and Bruce Morton, CBS Morning Mike Lee and Doug Tunnel!, CBS Radio News J For LEADERSHIP News. New York 0 writing and reporting. reporting. Sy Pearlman, NBC TV. New York D Weekend's WCAU(AM) Philadelphia 0 For public service. INVOLVEMENT "Sawyer Brothers" segment. Ed Hinshaw, WTMJIAMI Milwaukee D For South Carolina Educational Radio Network, editorializing. PROGRAMMING Popular Song with Alec Wilder Columbia 0 American KMJ -TV Fresno, Calif J For reporting. and Friends. SERVICE KNXT(TV) Los Angeles O For public service. Tomorrow Entertainment, New York D Judge Horton and the Scottsboro Boys (NBC -TV). WCVB -TV Boston D For editorializing. PEOPLE... WETA -TV Washington and WNET(TV) New York .4 Conversation with Jimmy Carter. MAKE US WGIR -AM -FM Manchester N.H.O Flashback 1976 Television Critics Circle Awards W L BT -TV Jackson, Miss.O Power Politics in TOPS IN TIDEWATER Mississippi. Based on a polling of television critics across PAP, WNET(TV) New York o The Adams Chronicles. the country, the awards honor "outstanding 24 PIPS achievement in television" George Polk Memorial Awards W M Program of the Year 5 C 1060 41 27th annual. Presented by the Journalism Roots o (ABC). Department of Long Island University's Other Awards Norfolk, Virginia Brooklyn Center for journalistic achievements ABC Afternoon Specials o (ABC). using "discernment, courage and resourceful- Alan Alda O MA *SH (CBS). An affirmative action equal opportunity employer ness in gathering material, and perceptive- Jane Alexander O Eleanor and Franklin: The

Broadcasting July 4 1977 51 tD1711d ttO'(Q?(,í`G ,"iADSt h: 6Htey tsY Illt tr.ttta,

The Armstrong The IRIS_

White House Years (ABC). tion to promote an industry through advertis- Steve Allen o Meeting of the Minds (PBS). ing:' Edward Asner O The Mary Tyler Moore Show (CBS) and Roots (ABC). Belk Stores Services, Charlotte, N.C.O Special Angela Baddeley O Upstairs, Downstairs (PBS). award. Carol Burnett O The Carol Burnett Show (CBS). Waiter Cronkite and CBS News. The Janus James CostiganO Eleanor and Franklin: The Foley's, Division of Federated Stores, Houston. White House Years (ABC). NBC News. Eleanor and Franklin: The White House Years O JC Penney Co., New York. (ABC). (special commendation for excellence in documentary production). Harry Reasoner and ABC News. For non - Evel Knievel's Death Defiers O Western Airlines, Los Angeles O Special achievement) (CBS). Jan Morgan, CBS -TV News O The Second Battle of Britain (1st place tie, documentaries). Advertiser of the Year award. Great Performances O (PBS). Retail Merchants John Murphy, NBC -TV News Beach (2d K -Mart Stores D TVBINational The D Carolina Edward Herrmann O Eleanor and Franklin: place, minidocumentary). Association commercial competition winner. White House Years (ABC). Steve Sanford, ABC -TV News O Mexican Drugs: MASH o (CBS). Heroin (3d place. minidocumenlaries). Sales Advisory Committee local commercial Meredith O Gunner Joe (NBC). Burgess Mil Roger Thompson, KO IN-TV Portland, Ore. O Nhgon competition winners Mary Tyler Moorea The Mary Tyler Moore Show Main (2d place, features). (CBS). KIRO -TV Seattle Mary Tyler Moore Show O (CBS). Station of the year KSL -TV Salt Lake City National Geographic Specials O (PBS). WDBJ -TV Roanoke, Va. Daniel Petrie n Eleanor and Franklin: The While KBTV(TV) Denver House Years (ABC). WRTV(TV) Indianapolis Photographer of the Year Ind. Roots O (ABC). WSBT -TV South Bend, Sam Allen, K8TVITV) Denver Ted Ross O Minstrel Man (CBS). 80 Minutes O (CBS). Summer Olympic Games O (ABC). United Negro College Fund Leslie Uggams Roots (ABC). Upstairs, Downstairs O (PBS). Television Bureau of Media Appreciation Awards Ben Vereen O Roots (ABC). Advertising Awards Presented by the UNCF to news media outlets Presented to broadcasting and advertising in- "making outstanding contributions to black dustry leaders in recognition of their "outstand- higher education and the United Negro Col- Television News Photography ing performance in the art of total communica- lege Fund:' Competition NBC -TVO radar (for coverage of black higher education over the past two years). Presented by the National Press Photogra- phers Association, Eastman Kodak Co. and the Another major one. Awards totaling Department of Mass Communications, Arizona $105,000 will be given for "the advance- State University. ment of economic understanding" Women in through television, radio and the print Sam Allen, KBTV(TV) Denver O Aging (1st place, media under a new program to be ad- Communication's mi nidocumentary). ministered by the Amos Tuck School of Clarion Awards Darrell Barton, KTVY(TV) Oklahoma City O Fort Sill Business Administration Bootcamp (3d place tie, features). of Dartmouth College, Hanover, N.H. The is Presented by Women in Communications for Scott Berner, NBC -TV News O Tiras Cyclone (1st program place tie, general news). being sponsored by the Champion Inter- "excellence in newspaper and magazine arti- Locky Bryan, KIRK-TV Houston O Ammonia national Corp., Stamford, Conn. Awards cles, television and radio presentations, and Accident (3d. spot news). will be made in 14 media categories, public relations and advertising campaigns :" John T. Elder, WKRC -TV Cincinnati O A Miracle for with four in TV and three in radio. In TV, Kevin (1st place tie, spot news). First the classifications will be television net- place broadcast /advertising winners Mike Elwell, KGW -TV Portland, Ore.O Grass Skiing Barbara KFWB(AM) Angeles work and Esenstein, Los O (2d place, sports); Olympics (3d place, sports). nationally distributed pro- Growing Old (human rights division). R. O grams; television in Paul Fine, WMAL -TV Washington Celebrate the top -25 markets; Patricia Lynch, WNBC -TV New York O New York America (1st place, features); Cattle Auction (1st markets ranked 26 to 100, and all other Illustrated: Requiem for Tina Sanchez (human rights place tie, general news); Last Day of Oyster Season division). (3d place, general news). markets. In radio, categories will will be A. Mullen, Mullen Phoenix top -25 markets; markets ranked 26 to Robert Advertising, O Peter Hakel, WMAL -TV Washington O They Walk History by the Side of the Road (community we serve Alone (3d place tie, features); This is Making It (1st 100, and all other markets. In each division). place, sports). category there will be a first prize of Beverly Poppell, WRFM(FM) New York D The Mykola Kulish, WCAU -TV Philadelphia 0 Eye -On... $5,000 and a second prize of $2,500. Weekend Report: "The Glass Door Peephole" A Slice of Night (1st place tie, documentary). (community we serve division). Official entry forms will be distributed to Josep Lee, ABC -TV NewsO Thai Coup (1 st place WCAU -TV Philadelphia O Eye on... Ukrainians in tie, spot news). the media and entries will be for calen- America: A Struggle for Identity (community we serve Ross Lowell, ABC -TV News O Suddenly An Eagle dar year 1977. division).

Broadcasting July 4 1977 52 The Broadcasting PIaylist Jul 4

Contemporary Playback

Last This Kiss on. Christine Sixteen by Kiss will be released this week as a week week Title C Artist Label single on Casablanca Records but it's already gained enough top -40 airplay as an album cut to bolt on to "Playlist" at 37. Bobby Rich of 2 1 Alan Pacific /Atlantic Undercover Angela O'Day KFMB -FM San Diego added it although he named Then She Kissed Me 3 2 Dreams° Fleetwood Mac Warner Bros. as his favorite cut from the album, Loue Gun, which was released two 5 3 Da Doo Ron Ron° Shaun Cassidy Warner Bros. weeks ago. "It's really a very good album. Christine Sixteen is fairly up

so I it to balance the mellow we're in right now." Super 1 4 Lonely Boyo Andrew Gold Asylum added attack surprise. Progressive rock makes a rare appearance on " Playlist" 6 5 Looks Like We Made Ito Barry Manllow Arista this week, as Give a Little Bit (A &M) by Supertramp bolts to 45. The 8 6 I'm In YouD Peter Frampton A &M group has produced tour albums in their six -year history and have 4 7 "Rocky Bill Conti United Artists Theme from "o developed a cult following that is fast expanding. Two of their 7 8 Got To Give It UpD Marvin Gaye TamlalMotown albums, Crime of the Century and Even in the Quietest Moments (their 11 9 Jet Airliner° Steve Miller Band Capitol latest), became gold records this month. Give a Little Bit from Euen 10 10 Angel In Your Arms° Not Big Tree /Atlantic in the Quietest Moments, is their biggest top -40 success so fat And this a to some music Bobby "really 13 11 Feels Like The First TtmeD Foreigner Atlantic came as surprise directors. Rich believed in the record but I was worried about it. Not many stations 9 12 I'm Your Boogie Mano K.C. /Sunshine Band TK were adding it ... but now they're very big out here" Michael Kjar of 16 13 Margaritauille0 Jimmy Buffett ABC KKLSIAMI Rapid City, S.D. added Supertramp this week to: "lt didn't 18 14 Do You Wanna Make LoveD Peter McCann ... 20th Century look like it was going to do anything at first but now it has potential"

0 1 5 I Just Wanna Be You Everything° Andy Gibb. RSO /Polydor It's also on at KHJ(AM) Los Angeles, KCBO(AM) San Diego, CKLWIAM) WCOL(AM) L7 16 My Heart Belongs To Meo Barbra Streisand ... Columbia Windsor, Ont., and Columbus, Ohio. Electrified hit. 17 When I Need You° Leo Sayer Warner Bros. Electric Light Orchestra's Telephone Line (United Artists) is a record relating to a telephone conversation about love. From the LP A New 19 18 You Made Me Believe in Magico Bay City Rollers ... Arista World's Record, this single "took an almost incredible jump at KKLS. 12 19 Sir Dukeo Stevie Wonder Tamia /Motown It's typical ELO in that they always release something different :' re- 22 20 1 Don't Loue You Anymore° Teddy Pendsrgrass.. Phil. Intl. ports Mr. Kjar. 20 21 Knowing Me, Knowing You° Abbe Atlantic 14 22 Life in the Fast Laneo Eagles Asylum Country 25 23 Higher and Highero Rita Coolidge A &M 24 24 Whatcha Gonna Doo Pablo Cruise A &M Last This week week Title O Artist Label 27 25 Easyû Commodores Motown

35Bí 26 You and Meo Alice Cooper Warner Bros. 2 1 I'll Be Leaving Alone° Charley Pride RCA 29 27 Peace of Mindo Boston Epic 3 2 1 Can't Love You Enougho Twitty and Lynn MCA

34 M 28 Barracuda Heart Portrait /CBS 1 3 Luckenbach, Texas° Waylon Jennings RCA 31 29 High School Dance° Sylvers Capitol 6 4 It Was Almost Like a Songo Ronnie Mlisap RCA 28 30 Couldn't Get It Right° Climax Blues Band ABC 8 5 I Don't Know Why (I Just Do) Marty Robbins.. Columbia 32 31 Sad To Belongo E. Dan & J. Coley ...... Big Tree /Atlantic 10 8 Your Man Loues You, Honey° Tom T. Hall Mercury 36 32 Best of My Love° Emotions Columbia 4 7 Head to Toe° Bill Anderson MCA 37 33 Killing of Georgieo Rod Stewart Warner Bros. 21 ! 8 Cheap Perfumeo Bobby Borchers Playboy 17 34 Lucille° Kenny Rogers United Artists 9 9 If Practice Makes Perfecto Johnny Rodriguez Mercury

4 1 035 Telephone Mano Neri Wilson GRT 18 10 I Was There_ Statler Bros. Mercury 36 Lido Shuffle° Boz Scagg Columbia 7 11 Born Believeru Jim Ed Brown & Helen Cornelius RCA - 037 Christine Sixteeno Kiss Casablanca 12 12 1 Don't Want to Cryo Larry Gatlin Monument u 38 Ain't Gonna Bump No Moreo Joe Tex Epic 5 13 Don't Go City on Meo Tommy Overstreet ABC 39 Handyman° James Taylor Columbia 14 14 That Was Yesterdayo Donna Fargo Warner Bros. 40 You're My World° Helen Reddy Capitol 11 15 If You Want Meo Billie Jo Spears United Artists 041 Love's Grown Deep .7 Kenny Nolan 20th Century 13 16 Married But Not to Each Other° B. Mandrel) ABC /Dot

L7 42 Black Betty° Ram Jam Epic 23 17 Ten Years of Thiso Gary Stewart RCA 43 Southern Nights° Glen Campbell Capitol 19 18 It's Nothing to Meo Jim Reeves RCA

44 ArielO Dean Friedman Litesong 20 1 9 Burning Memories° Mel Tlllis MCA

L 45 Give a Little Bito Supertramp A &M 17 20 Foul° John Wesley Ryles . ABC /Dot -DI 46 How Much Loueu Leo Sayer Warner Bros. 22 21 It's a Cowboy Lovin' Nighty Tanya Tucker MCA 40 47 Hotel California Eagles Asylum 22 Making Believe Emmylou Harris Warner Bros. 48 Luckenbach, Texas_n Waylon Jennings RCA - 23 A Song in the NightO Johnny Duncan Columbia 33 49 Heard It in a Loue Songo Marshall Tucker Band. Capricorn 15 24 / Can't Help Myself° Eddie Babbitt Elektra 48 50 Slow Dancin'O Addrisi Bros Buddah /RCA 24 25 I'm a Memory° Willie Nelson RCA

These are the top songs in air -play popularity as reported by a select group 01 U.S. stalions. Each has been "weighted" in terms of The Pulse Inc. audience ratings for the re- porting station on which it is played. A indicates an upward movement of five or more chart positions between this week and last.

Broadcasting July 4 1977 53 R Fates & Fortu nes Z

York and former director of program publicity, assistant controller, international. Media NBC, rejoins NBC as director of Olympics in- Named senior VP's at Ogilvy & Mather, New formation. John D. Chapman, marketing VP, Taft Broad- York: Clifford Angers, VP /management casting Co., Cincinnati, named VP, marketing John Franks, WHIM -AM -FM Providence, R.I., supervisor; Joseph Campton, VP /director, and corporate development, with new duties in- elected chairman of ABC American Entertain- local broadcast management group; Charles cluding investigation of new venture oppor- ment Radio Network affiliates advisory board, Decker, VP /management supervisor; tunities, coordinating research efforts and and six new board members have been named Stephen Humphrey, VP /management super- assisting in long -range planning. to represent six geographical regions under new visor; Robert Jenkins, VP /creative director; board New members: and Brendan Kelley, VP /copy supervisor. Jack O. Koonce, owner, KXEM(AM) McFarland structure. Howard Green, WOND(AM) Pleasantville, N.J.; Donald and KWIPtAM) Merced, both California, elected John M. Boyd, VP /management supervisor, W. Boyles, WSUN(AM) St. Petersburg, Fla., who president, North American Media Co., San Benton & Bowles, New York, elected senior VP. treasurer; Taft Juan Bautista, Calif. NAM has purchased KXEM, also was elected Carl Wagner, who also was named KWIP, KXES(AM) Salinas, Calif., and KOBY(AM) Broadcasting, Cincinnati, Joseph Dell'Aquila, advertising manager, VP Reno, Nev., subject to FCC approval (BROAD- vice chairman; Joseph Costantino, Polaroid Corp., named /account supervisor, WRTH(AM) River, Ill.; CASTING, April II). Mr. Koonce will operate sta- Wood James Optitnik, N W Ayer ABH International, New York. tions and has no ownership interest. KWJJ(AM) Portland, Ore., and James Wesley Stephen Bretschnelder and William Marx, Jr., KFI(AM) Los Angeles. In addition, Paul Ayer account supervisors, and Conrad Vogel, Gilmore, WHBC -AM -FM Canton, Ohio, was art supervisor, elected VP's. elected secretary. Jean Craig, associate creative director, Foote Angela N. Solomon, director of public infor- Cone & Belding/Honig, Los Angeles, becomes mation, noncommercial WNET)TV) Newark, N.J. partner in Cunningham, Root & Craig Adver- (New York), named VP. tising, Pasadena, Calif. Mrs. Craig who was creative director on Sunkist account at FCB /H, Newly elected officers, Maryland /District of joins Don Cunningham and Richard Root, Columbia /Delaware Broadcasters Association: former associates at Foote, Cone & Belding, Thomas J. Dougherty, Metromedia, Wash- Los Angeles, who opened their own agency two ington, president; Sally V. Hawkins, WILM(AM) years ago. Wilmington, Del., VP; Dale Wright, WMAR -TV Baltimore, secretary; Thomas B. Cookerly, C. Raymond Werner, VP /creative group head, Koonce Paro WJLA -TV Washington, treasurer. Ketchum, MacLeod & Grove, Pittsburgh, pro- Tom E. Paro, NBC vice president and former moted to creative director. Area Broad- general manager of NBC -owned WRC -TV Re- elected officers, Washington Washington, will join Association of Maximum casters Association: Thomas B. Cookerly, Vincent Young, Eastern sales manager, Adam WJLA -TV, chairman; Ted Dorf, wGAY- AM -FM, Service Telecasters, Washington, on Sept. 6. His Young, New York, appointed VP there. WOL(AM), election to post of executive vice president will vice chairman, and James Kelsey, secretary- treasurer. Henry J. O'Neill, general sales manager, WFSB- be proposed to AMST board by executive com- TV Hartford, Conn., joins Top Market Televi- mittee. He is expected to succeed Lester Lin - sion, New York, as VP and Eastern sales man- dow as president upon latter's retirement next Broadcast Advertising ager. year ( "Closed Circuit," June 27). James J. Jordan Jr., Donald E. Norris, promotion and public ser- Jerry Lyman, senior VP /general manager. president of BBDO, vice manager, WTEV(TV) New Bedford, Mass., WGMS -AM -FM Washington, assumes additional New York domestic appointed manager of affiliate station advertis- responsibility as administrative head for FM operating company of ing, ABC -TV. division of parent, RKO Radio. BBDO International, Ralf D'Amico, general sales manager, Howard R. Tricksy, general sales manager, named chief executive wcnu(AM) Philadelphia, named sales manager, title WyUR(TV) Huntsville, Ala., named general man- officer, assuming CBS Radio Spot Sales there. ager, WKAB -TV Montgomery, Ala. previously held by Tom Dillon, who continues Wes Parma, manager of Schlitz malt liquor ad- Martha L. Foulkes, wife of late George as chairman of both vertising, Jos. Schlitz Brewing Co., Milwaukee, Foulkes (BROADCASTING, May 30), president, companies (BROAD- named manager of Old Milwaukee and Schlitz WAAC(AM) Terre Haute, Ind., elected president/ CASTING, June 27). Light beer advertising. Jack Cobb, manager of general manager of station. media and corporate advertising for Schlitz malt Jordan liquor, succeeds Mr. Parma. William E. Miller, general manager, WWEZIFM) Edward A. Cannata, Cincinnati, named to same position, wzIP(AM) VP and assistant treasurer, Ted Bates & Co., Bruce Nathanson, media planner, Benton & there. New York, named senior VP. Joseph Bowles, New York, named senior media plan- Guistlno, assistant treasurer, appointed VP. ner, Air Time Inc. there. Kathy Kelleher, Bobby Nichols, national /regional sales man- Robert Yasser, assistant controller, named VP. media group supervisor, named VP /client ser- ager, Arkansas Radio Network, Little Rock, Robert Washburn, assistant controller, named vices. joins KWEN(FM) Tulsa, Okla., as general man- ager. JWT management changes. L. John Sharman, executive VP of J. Walter Thompson Richard L. Chalmers, VP /general manager, Co., New York, responsible for Latin America, Asia /Pacific and Canada, named to new post WKOXtAM)WVBF(FM) Framingham, Mass., of chief operating officer of agency, reporting to Don Johnston, president and chief execu- named general manager, WNTN(AM) Newton, tive officer. Burt Manning, executive VP and executive creative director of New York ad- Mass. vertising, and Glenn W. Fortinberry, executive VP director of U.S. Eastern division, named Morris Harth, research, corporate information vice chairmen of board of directors. Wayne J. Fickinger, executive VP U.S. Western divi- manager, CBS Inc., New York, named associate sion, Chicago, will move from that post to work with Mr. Sharman on U.S. client and other director, corporate information. operational matters. Ronald K. Sherman, executive VP and general manager, New York advertising, will continue in that post and has been appointed president of U.S. Eastern William J. Covington and Jeffrey S. Rosen, division; William E. Ross, executive VP and general manager of Chicago office, will re- attorneys with NBC, New York, promoted to main in that post and has been appointed president of U.S. Western division; Greg senior attorneys. Bathon, president of JWT Brazil and senior VP of parent company, replaces Mr. Sharman Alan Baker, public relations consultant in New as executive VP for Latin America, Far East and Canada.

Broadcasting July 4 1977 54 Bill Hooe, account supervisor, Leo Burnett, audio recording, video tape duplicating and Chicago, joins J. Walter Thompson there in post- production facility there, as director of same capacity. Ralph Davis, account executive, marketing and sales. Leo Burnett, Chicago, named account repre- Jim Simon, music director, KSRF(FM) Santa sentative, JWT there. Monica, Calif., joins Radio Arts Inc., Burbank, Renee Salvi, broadcast manager, D'Arcy -Mac- Calif, as assistant music director. Manus & Masius, Minneapolis, joins Grey Ad- James Kraus, associate director of admis- vertising there as broadcast traffic coordinator. sions, Hobart College, Geneva, N.Y., joins MGM Television, New York, as contracts ad- Peter M. Rosella, general sales manager, New promoters. Officers elected at ministrator and assistant to executive VP Ed- KWON -TV Denver, named VP of licensee, WON the Broadcasters Promotion Association Colorado. ward Montanus. of annual meeting (BROADCASTING, June 20) Pat A. servodidio, Joe London, program director, WMOH(AM)- were (I to r): Terry Simpson wrnav) New York sales man- WYCH(FM) Hamilton, Ohio, named programing Bloomington (Indianapolis), Ind., vice ager, WOR -TV New VP president; Tom Dawson, CBS Radio, York, promoted to VP treasurer; Ken Taishoff, WTMJ -TV Mil- T. Morgan, program director, WMMR(FM) and local sales manager, Philadelphia, named to same position, waukee, president -elect; Roger C. Ot- new post, and Patrick wwsw(AM) Pittsburgh. tenbach, WEEK -Tv Peoria, Ill., president, J. Pennucci, account and Al Gordon, wilt -Tv Pittsburgh, secre- executive, named to Scott Slocum, program director, KCLD(AM) St. tary. serve with him as local Cloud, Minn., joins KOLE(AM) Port Arthur, sales manager. Tex., in same capacity. Spencer Levine, reporter, KIML(AM) Gillette, Thomas K. Byrnes, Michael J. Murray, producer /director, WBKB- Wyo., appointed news director. Art Blazer, account executive, Blair TV Alpena, Mich., named operations manager, Servodidio freelancer, joins station as reporter. Television, New York, WECA -Tv Tallahassee, Fla. Robert L. Lee, joins wpvt -TV Philadelphia as director of sales. WECA -TV producer /director, named production Fay Gillis Wells, White House correspondent manager and Michael Stahr, audio technician, for Storer Broadcasting since 1964, retires. Jeanne Rose, associate community affairs promoted to producer /director. director, KGMB -TV Honolulu, named advertis- Marc Howard, anchorman, WFSB -TV Hartford, ing /promotion director. Larry Clark, program director, WEEP -AM -FM Conn., joins wvi -iv Philadelphia in same posi- Pittsburgh, named to same position, wPOC(FM) tion. Marc Edwards, local /regional sales manager, Baltimore. WKBW -TV Buffalo, N.Y., named general sales Jerry Tate, reporter /weekend sportscaster, WREG manager, WINH -TV New Haven, Conn. Both are Bill DeFol, public affairs director, KDAR(FM) -TV Memphis, named nightly news anchor Capital Cities Communications stations. Oxnard, Calif., appointed program director. replacing John Powell, who relinquishes anchor post to devote more time to his news Marvin Henry, announcer, WQtc(AM) Meridian, Vincent RA. Benedict, sales manager, director duties. Miss., named program director. Philadelphia office of CBS Radio Spot Sales, McClain Ramsey, anchor, WKBW-TV Buffalo, named general sales manager, CBS's WCAU(AM) Barry Skidelsky (Vaughn), formerly with N.Y., joins wrrc(rv) Washington as reporter. there. WMMR(FM) Phildelphia, named production director /air personality, WRVR(FM) New York. Edith N. Hilliard, account executive, KJR(AM) Seattle, named salts manager. Ken Beaver, producer /director, warv(rv) QUALITY TALKS Charlotte, N.C., named to same post, WDSU -TV Ron Voss, station manager, KYYS(FM) Kansas New Orleans. FOR City, Mo., named sales manager, KCKN -AM -FM Kansas City, Kan. Andrea Smith, reporter /researcher, NBC, New York, joins WOR(AM) there as producer, Phil W. Bell, account executive, WRCB -TV CHAR The Patricia McCann Program. Chattanooga, named general sales manager, co- Calgary. Alberta owned WSOL(AM) Tampa, Fla. David Vickers, graduate, Iowa State Univer- sity, Ames, joines KAUS -AM -FM Austin, Minn., David Hagen, account executive, KALIS -AM -FM as associate farm director. Austin, Minn., named sales manager.

Phil Stewart, technical director, KHOU -Tv Houston, named account executive, KLEF(FM) there. Broadcast Journalism Ken Beadle, account executive, KAAL(TV) Thomas Wolzien, network field producer, Austin, Minn., named to same position, KSTP- NBC -TV News, Washington, named Tv Minneapolis. director, news broadcast services, NBC News, New Marguerite Eskridge, account executive, York. Robert Jimenez, reporter /anchor, Selcom Inc., New York, named to same posi- KRON(TV) San Francisco, named correspondent, tion, WYNY(FM) there. NBC News, Atlanta.

John Ramsey Williams, news director, KTSF- Reeve L. Hennion, San Francisco bureau man- Continental's 317C is the best Tv San Francisco, and former general manager, ager /California state editor, UPI, named gener- measure for any 50 kW AM trans- KZAP(FM) Sacramento, Calif., joins KMEL(FM) al news editor, Western U.S., succeeding Joe mitter purchase. Performance, San Francisco (scheduled to go on air last Fri- W. Morgan, retiring. 125% positive modulation and day, July I) as account executive. reserve power capabilities are Ed Godfrey, news director, KGW -Tv Portland, unbeatable. Today's best sound Ore., named to same position, WSB -TV Atlanta. in 50 kW AM is Continental. David A. Overton, interim news director, Write for brochure: Continental Electronics Programing KOUN -IV Tucson, Ariz., named news director. Mfg. Co. Box 270879 Dallas, Texas 75227 (214) 381 -7161 Rendi LeWinter, assistant to director, program Henry Holmes, news director, wBBQ(AM) development, NBC -TV, New York, joins ABC Augusta, Ga., named to same post, KOLE(AM) Entertainment as manager, daytime programs, Port Arthur, Tex. East Coast. Troy Kimmel, with KCNY(AM) San Marcos, Harry Watkins, creative director, Skoglund Tex., joins WKCU(AM) Corinth, Miss., as news Advertising, Seattle, joins WN A Audio -Video, director.

Broadcasting July 4 1977 55 Ed Pollock, news photographer, KURO -Tv ment for broadcast, as general sales and mar- Seattle, and Mike Lundstrom, news photogra- keting manager. KBCI -TV Boise, Idaho, join KoMO -TV Seattle pher, Charles G. (Buck) Perry Ill, with Jerrold in same capacity. Electronics Corp., Philadelphia, named director Rick Thompson, graduate, Oklahoma State of engineering, WRDU -TV Durham, N.C. University, and Chris Lee, from KOMU -TV Columbia, Mo., and University of Missouri there, join Koco -TV Oklahoma City as news pho- Allied Fields tographers. Newly elected officers, Federal Communica- Hugh Rushing, operations manager, WNPT(AM) tions Bar Association: Edgar W. Holtz, Hogan Susan Connor, co -owner of WWTR -FM Tuscaloosa, Ala., elected president, Alabama & Hartson, president; Russell Egan, Kirkland Bethany Beach, Del., is newly elected Associated Press Broadcasters. Jerry Levin, Ellis & Rowe, VP; Suzanne Meyer, Dow, president of the Chesapeake AP Broad- news director, w9RC -Tv Birmingham, elected Lohnes & Albertson, secretary; Robert L. cast Association, which represents VP. Mark Roy, pews director, WILI(AM) sta- James, Cole, Zyistra & Raywid, assistant sec- Willimantic, Conn., elected president, Connec- tions in Maryland, Delaware and District retary; Edward W. Hummers Jr., Fletcher, ticut Associated Press Broadcasters. Terry of Columbia. With her is (I) Bob Shill- Heald, Rowell, Kenehan & Hildreih, treasurer, Branham, news director, WPLR(FM) New ing, news director of wcBM(AM) and Linda A. Cinciotta, Arent, Fox, Kintner, Haven, elected VP. Steve Hawkins, with KCEN- Baltimore, outgoing president of Plotkin & Kahn, delegate to American Bar TV Temple Tex., elected president, Texas AP association, and Ed Tobias, news Association. Elected to three -year terms on ex- Broadcasters Association. directors, WASH(FM) Washington, VP and ecutive committee: Joseph Defranco, CBS; president -elect of association. Edward S. O'Neill, Wilner & Scheiner, and Grover C. Cooper, Fisher, Wayland, Equipment & Engineering Southmayd & Cooper. analysis, named director of profit planning and William H. Butler, president, Commercial audit. Nancy Carey, in general counsel's office, Electronics Inc., Mountain View, Calif., resigns FCC, Washington, appointed legal assistant to Keith Y. Reynolds, in product management to take new position outside broadcast industry. FCC Commissioner Abbott Washburn, suc- and training post with International Video William R. Reister, finance VP, and Alan K. ceeding Thomas McKnight, who resigns July Corp., Sunnyvale, Calif., joins Unimedia Corp., Jensen, engineering director, succeed Mr. 8. His future plans are unannounced. Auburn, Calif., as marketing manager. Butler as executive VP's. John Odgers, film -television production ABC News correspondent Barbara Walters Harold R. retired Air Force bri- named to receive International Platform Johnson, supervisor, Tektronix, Beaverton, Ore., named gadier general, formerly marketing, service de- Association's Lowell Thomas Award as "out- manager of new branch office, Broadcast Com- velopment VP, Western Union, named VP, mar- standing electronic journalist of the year" at munications Devices at 7100 S.W. Hampton keting, American Satellite Corp., Germantown, IPA's annual convention Aug.4 in Washington. Street, Tigard, Ore. Buck Evans, engineering Md. director, Donrey Broadcasting, Las Vegas, David Renya, formerly with U.S. Equal Bruce M. Allan, district sales manager for named BCD Southwest regional manager, Employment Opportunity Commission, Wash- RCA in southern U.S., named manager, prod- Anaheim, Calif. ington, joins FCC as Spanish- speaking coor- uct planning for Selectavision videocassette dinator in internal EEO unit. Neville H. (Doc) Bennett, director of pro- recorder products, Indianapolis. William T. gram management, Telemation Inc., Salt Lake manager, marketing development, Gillis, City, named acting engineering administrator. Chicago, appointed merchandising manager for Deaths Selectavision products. Arnold Taylor, senior product manager, Ronald Wagoner, 77, retired UPI news execu- Ampex Corp., Redwood City, Calif., named na- Atam P. Lalchandani, director of industrial tive, died heart tional sales manager. of attack June 21 at San Fran- services, Control Analysis Corp., Palo Alto, cisco Press Club. He joined UPI in Los Angeles Calif., joins National Semiconductor, Santa Charles A. Anderson, national accounts ex- in 1927 and retired as director of client relations Clara, Calif., as director of strategic and opera- ecutive, Jerrold Electronics, named mid- Atlan- in 1964. tions analysis. tic regional sales manager, Magnavox CATV Geraldine Brooks, 52, television, motion pic- Systems, Manlius, N.Y. Kenneth V. Jaeggi, director, manufacturing/ ture and screen actress, died on June 19 of material financial control, Zenith Radio, Jack M. Ducart, formerly with Mosely Associ- cancer at Central Suffolk hospital in Riverhead, Chicago, promoted to assistant controller. ates, Goleta, Calif., joins Ramke Research, N.Y. She is survived by her husband, writer Seymour Lipton, director of product financial Rancho Cordova, Calif., maker of audio equip- Budd Schulberg; her mother and sister. For the Records

As compiled by BROADCASTING for the TPO- transmitter power output. U- unlimited hours. 259.56. Legal counsel James A. Gammon, Wash- vis.- visual. watts. period June 20 through June 24 and based w- '- noncommercial. ington; consulting engineering Cart.S. McMillan Jr. on filings, petitions and other actions an- Applicant is nonprofit corporation. Trinity owns KLXA -TV Fontana, Calif., has applied for new TV's at nounced by the FCC. Seattle and Oklahoma City and has bought, subject to FCC approval KPAZ(TV) Phoenix. Ann. June 22. Abbreviations: ALI- Administrative Law Judge. New stations alt. -alternate. ann.- announced. apt.- antenna. Tampa, Ha.- Christian Television Corp. seeks ch. aur.- aural. aux.- auxiliary. CH- critical hours. CP- TV applications 28 (554 -560 mhz); ERP 745 kw vis., 74.5 kw auc, construction permit. D -day. DA- directional anten- HAAT 1429 ft. P.O. address: 8100 Ulmerton Rd., na. Doc. - Docket. ERP- effective radiated -power. Denver -Trinity Broadcasting of Denver seeks ch. Largo, Fla. 33541. Estimated construction cost $511,- HAAT- height of antenna above average terrain. 31 (572 -578 mhz); ERP 2703 kw vis., 270 kw aur., 500; first -year operating cost $283,140; revenue $850,- khz- kilohertz. kw- kilowatts. MEOV- maximurp HAAT 975 ft.; ant. height above ground 448.5 ft. P.O. 000. Legal counsel James A. Gammon, Washington; expected operation value. mhz- megahertz. mod. - address: c/o Paul F Crouch, 2442 Michelle Dr., Tustin, consulting engineer Serge Bergen. Applicant is non- modification. N- night. PSA- presunrise service au- Calif. 92680. Estimated construction cost $656,632; profit corporation. Robert R. D'Andrea, president. thority. SH- specified hours. trans. -transmitter. first -year operating cost $200,000; revenue $1,024,- Ana. June 22.

Broadcasting July 4 1977 58 TV actions George A. Freeman, owner of KGRI -AM -FM Hen- lishing trust fund for Mr. Lee's children. Ann. June 20. derson, Tex. Buyer is owned equally by Thomas L. Broadcast Bureau granted following CP modifica- Laidlaw, Bert Johnson, his brother, Lyle Johnson, and Actions tions to completion times to dates shown: extend William Heigaard, all of Langdon, N.D. Mr. Laidlaw Fresno, Calif. (BMPET -893), Dec. 17; KLOC- KIVI(TV) Nampa, KPVI(TV) Pocatello, both 'KMTF and Johnsons own KNDK(AM) there, and Mr. TV Modesto, Calif. (BMPCT- 7685), Dec. 17; Idaho (chs. 61- Broadcast Bureau granted assignment Heigaard is attorney. Ann. June 20. 'WHMM Washington (BMPET -892), Dec. 17. of license from Idaho Television Corp. and Eastern WBBX(AM) Portsmouth, N.H. (1380 khz, 1 kw- Idaho Television Corp., respectively, to Futura AM licenses U) -Seeks assignment of license from Curt Gowdy Titanium Corp. for $655,850. Sellers: M. Walker Broadcast Bureau granted following licenses cover- Broadcasting Corp. to Kressman Broadcasting Co. for Wallace (37.7 %) and four others, pone of who has ing new stations: WANM Tallahassee, Fla. $590,000. Seller is owned by Curt Gowdy and his wife, other broadcast interests. Buyer is owned by Robert V. (BL- 13,772); KRVB Medford, Ore. (BL- 14,270). Gertrude, who also own WCCM(AM)- WCGY(FM) Hansberger, who presently owns 20.5% of stations. Mr. Lawrence, Mass., WEAT -AM -FM West Palm Beach, Hansberger also has various other manufacturing and FM applications Fla., and KOWB(AM) Laramie, Wyo. Buyer is owned commercial interests (BALCT- 640 -I). Action June 20. Inc. 92.7 mhz, 100 w, by J. Harrison Holman, employe of Everett, Mass., Lihue, Hawaii -KUAI seeks WACR(AM) Remsen, N.Y. (1480 khz, 5 kw -D)- commercial cooking equipment manufacturer. Ann. HAAT 1,223 ft. P.O. address: Box 720, Eleele, Hawaii Broadcast Bureau granted assignment of license from June 96705. Estimated construction cost $20,636; first -year 20. P.H. Inc. to Renman Broadcasting Inc. for $200,000. cost $7,800; revenue SI 8,000. Format: operating KJEM(AM) Wagoner, Okla. (1530 khz, 250 w- Sellers: Joseph P. Uzdavinis, A. Richard Cohen (48% variety. Principals: John S. Short, William G. Dahle D) -Seeks assignment of license from NEO Broad- each) and Richard Henry. They have no other broad- (37.5% each), Stephen K. Bramham (15 %) and pavid casting Co. to Sherman Enterprises Inc. for $60,000. cast interests. Buyer is owned by Lawrence E. Manuel P. Haberman (l0%). They also own KUAI(AM) Sellers are Charles R. Ingram and Robert R. Toon, who (80 %) and Eugene A. Wahl (20 %). Mr. Manuel it Eleele. Ann. June 22. have no other broadcast interests. Buyer is owned by former vice president of Arbitron, media research firm. Mitchell, S.D. -KORN Palace Broadcasting Inc. Philip G. Sherman (75 %), Marie E. Jett Trust and Bill Mr. Wahl is Alexandria, Va., maintenance engineer is with seeks 107.3 mhz, 100 kw, HAAT 450.5 ft. P.O. address: J. Allred (12.5% each). Mr. Sherman salesman and retired Air Force colonel (BAL- 8987). Action 319 N. Main St., Mitchell 57301. Estimated construc- KAKC -AM -FM Tulsa, Okla. Miss Jett is partner in June 20. Tulsa lighting supply firm. Mr. Allred is former execu- tion cost $145,490; first -year operating cost $12,300; WHDM(AM) McKenzie, Tenn. (1440 khz, 500 w- revenue $102,000. Format: beautiful music. Principals: tive vice president of Mark /Way Inc., licensee of KAKC- AM -FM, WAKC(AM) Normal, Ill., and D)- Broadcast Bureau granted assignment of license Dean L. DeSchepper, Arthur C. Rew, Marlyn from Northwest Tennessee Broadcasting Co. to B &P KFUN -AM -FM Las Vegas. Ann. June 20. Christensen, Robert Anton and Michael Opiola (20% Properties Inc. for $283,250. Sellers are Ben M. Gaines each). They also own KORN(AM) Mitchell. Ann. W.101(FM) Pittsburgh (93.7 mhz, 41 kw) -Seeks and Edgar R. Perkins. Mr.' Perkins also owns June 22. assignment of license from WKOI Inc. to E Z Com- WALR(FM) Union City, Tenn. Mr. Gaines has no FM actions munications for SI million. Seller is Union National other broadcast interests.'Buyeris owned by William L. Bank of Clarksburg (W.Va.), executor of estate of Pope and Dr. Harold D. Butler, who also own 'Minneapolis, Fresh Air Inc.- Commission granted Agnes J. Reeves Greer, which is also principal of WBHT(AM) -WTBG(FM) Brownsville, Tenn. 7174, 90.3 mhz, IO w, HAAT 50 ft. P.O. address: Box WJAR -AM -FM Morgantown, W.Va. Buyer is group (BAL -8951, BALRE- 3190). Action June 17. Minneapolis 55407. Estimated construction cost owner of WEZR(FM) Manassas. Va.; WEZC(FM) 53,228; first -year operating cost $1,800; revenue none. Charlotte, N.C.; WEZB(FM) New Orleans, and Principals: Randy L. McLaughlin, president of Fresh WEZS(FM) Richmond, Va. EZC is principally owned Air (nonprofit corp.), et al. Action June 23. by Arthur Keller. Ann. June 20. Columbus, Miss., James W. Eatherton- Broadcast WNOK- AM -FM -TV Columbia, S.C. (TV: ch 19; Facilities changes Bureau granted 103.9 mhz, 3 kw, HAAT 204 ft. PO. ad- AM: 1230 khz. 1 kw -D, 250 w -N; FM: 104.7 mhz, 100 dress: 400 Main St., Columbus, Miss. 39701. Esti- kw) -Seeks assignment of license from Palmetto mated construction cost $19.600; first -year operating Radio Corp. to Capital Communications Inc. for TV actions cost $8,000; revenue $30,000. Format: Top 40, soul. $3,987,500 plus 5112,500 covenant not to compete. WMBD -TV Peoria, 111.- Broadcast Bureau granted James W. Eatherton (100 %) owns Principal: Seller is owned by Irwin Kahn (32.1%). LW. Lindan Ill request for authority to change studio location to 3131 WACR(AM) Columbus (BPH- 9440). Action June 16. (10.3 %). H.M. McElveen (7.9 %) and others. They North University Street, Peoria, and operate trans. by have no other broadcast interests. Buyer is wholly remote control from studio location (BRCTV -360). Ac- owned by Lewis Broadcasting Corp., which is owned by tion June 21. J.C. Lewis (100%). Mr. Lewis also owns WJCL -FM- WPHL -TV Philadelphia- Broadcast Bureau granted TV and Journal- Record (weekly newspaper), all CP to change ERP to 1290 kw; max. ERP 2340 kw; ant. Ownership changes Savannah, Ga. Ann. June 20. height 1050 ft. (BPCT- 5023). Action June 20. KELP(AM) El Paso (920 khz, I kw -D, 500 w -N)- WCPT -TV Crossville, Tenn. Broadcast Bureau Applications Seeks assignment of license from KELP Inc. to Clear - for to location Channel Communications Inc. for $500,00 plus $150,- granted request authority change studio KRML(AM) Carmel, Calif. (1410khz, 500w-D1- to 313 South Main Street, Crossville, Tenn., and oper- 000 covenant not to compete. Seller is principally Seeks assignment of license from KRML Inc. to Ed- ate trans. by remote control from studio location owned by John B. Walton Jr., who also owns wards Broadcasting Co. for $164,700. Seller is owned (BRCTV -351). Action June 21. by Sam Salerno, who has no other broadcast interests. KFDX(AM) Long Beach, Calif., KIKX(AM) Tucson. Lakewood Center, Wash. Broadcast Buyer is principally owned by Mr. and Mrs. William Ariz.; KIDD(AM) Monterey, Calif., and 'KPEC -TV - Maher and Mr. and Mrs. Harry Horowitz. Mr. Maher KDJW(AM) -KBUY(FM) Amarillo, Tex. Buyer is Bureau canceled license'for operation of noncommer- call let- has various petroleum interests in Michigan. Mr. owned by L.L. Mays, 13.1. McCombs, John M. Schaefer cial educational TV station KPEC -TV, deleted %). They also own all commission records. June Horowitz is president of Tulsa, Okla., oil equipment (31.67% each) and John Barger (5 ters and closed Action firm. Ann. June 20. WOAI -AM -FM San Antonio, Tex., and KXXO(AM)- 20. KMOD(FM) Tulsa, Okla. Ann. June 20. KBSA(TV) Guasti, Calif. (ch 46) -Seeks assign- AM actions WKTY(AM)- WSPL(FM) La Crosse, Wis. (AM: ment of license from Broadcast Service of America to WFYC Alma, Mich. - Broadcast Bureau granted re- 580 khz, 5 kw -D, I kw -N; FM: 95.9 mhz, 235 w)- Metropolitan Broadcasting Co. for 51,550.000. Seller is quest to at Alma -St. Louis, Mich. Action June Seeks transfer of control of Lee and Associates Inc. identify owned by Berean Bible Ministries (nonprofit, non - 16. stock), religious organization. W.K. Connelly is presi- from Herbert H. Lee (64.57% before; none after) to Bureau granted dent. Buyer is owned by Dental Finance Co., Irvine, Herbert H. Lee, voting trustee (none before, 64.57% WNOO Chattanooga - Broadcast 5 change' type Calif. (80 %), and three individuals (none with more after). Consideration: none. Transfer is result of estab- CP to increase daytime power to kw: than 8 %). DFC is. in turn, owned principally by Robert E. Beauchamp, his brother. James B., and Robert C. Ganiere. Robert Beauchamp is Irvine dentist with various other financial and real estate interests. James Summary of broadcasting Beauchamp has various commercial and insurance in- terests in California. Mr. Ganiere owns construction firm there. Ann. June 23. WOCA -TV Ocala, Fla. (ch 51) -Seeks assignment FCC tabulations as of May 31 of CP from Marion Communications Corp. to Gator Broadcasting Corp. for $33,500. Seller is owned by CP's CP's Thomas P Hicks, who has no other broadcast interests. On air on Total not Total Buyer is owned by Douglas Bishop, Emil R. Schiavone, Licensed STA' air on air on air authorized" and Charles R. Perry (25% each), George E Antoniak Commercial AM 4.471 6 23 4,500 43 4,543 James D. Ivey (12.5% each). Mr. Bishop is Gainesville. Commercial FM 2,853 1 70 2,924 151 3.075 Fla., building contractor and real estate developer. Mr. Educational FM 872 o 26 898 78 976 Schiavone owns liquor distributorship there. Mr. Perry Total Radio 8.196 7 119 8.322 272 8.594 is of is also contractor there. Mr. Antoniak owner Commercial TV 722 3 726 44 770 Bridgeport, Conn., printing firm, and Mr. Ivey owns VHF 514 o 515 J.D. Ivey Corp., Orlando, Fla., video tape producer. UHF 208 o 3 211 36 247 Educational 7V 243 3 13 259 6 265 Ann. June 24. VHF 93 1 7 101 2 103 WGON(AM)- WQXO(FM) Munising, Mich. (AM: UHF 150 2 6 158 4 162 Total TV 965 4 16 985 50 1,035 1400 khz, 1 kw -D, 250 w -N; FM: 98.3 mhz, 1.8 kw)- Seeks assignment of license from 011ie's Idea Inc. to Laidlaw & Associates Inc. for $180,000. Seller is 'Special temporary authorization "Includes oil -air licenses

Broadcasting July 4 1977 57 Addenda to the 1977 `Yearbook' S14; 12; 14; 8. Page C -105. Under WCUZIAM) Grand Rapids. Mich. to 451.2551. Following are additions and corrections to 537 -2921. KBW Associates Inc. (acq 9- 1 -74). Rep: change phone number (616) the SavallilGales. Format: Top 40IC &W /Oldies. Spec BROADCASTING YEARBOOK 1977. They Page C -129. Under Omaha the entry for New FM progs: Apache 1 hr, talk 4 hrs wkly. Hugh Williams, appear by page number in the same order should be deleted. No application for a new FM had pres, gen mgr & chief engr; Dick Raymond, VP stn mgr as in the YEARBOOK. been granted. & prog mgr; Chip Stanley, news & mus dir; Jay Tippets, coml coord: Bruce Bradley, pub Ser dir. Pages A -8 and A -9. Under Federal Communications Page C -152. Under WHNC(AM) and WXNC(FM) Henderson, N.C. change listing as follows: Commission executives & staff personnel insert David Page C -38. Under WETA -FM Washington change 890 khz; 1 kw -D. Box 1240 Tau as acting chief of the License Division, FCC phone number to (703) 998 -2790 and change per- WHNC(AM) -1945: 438-7136. Henderson Broadcasting Broadcast Bureau. sonnel as follows: Ward Chamberlin, pres; Charles (27536). (919) 11 -71). Group owner: Beasley (50 %). Net: Hobson, dir of radio; Rachel Cockrell, opns mgr; Gene Co. (acq Page B -28. Under the Grand Rapids -Kalamazoo -Battle ABCIE. Contemp. James M. Simpson, gen Swanzy, VP opns & engrg. Format: Creek market one additional station should be listed: mgr. WUHO -TV Battle Creek, Mich., ch 41, ABC. Page C -39. Under Washington add two cross WXNC(FM) -Co -owned with WHNC(AM). 1948: references: WSMD(AMI -See La Plata, Md. WXTR- 92.5 mhz; 15.5 kw. Ant 260 ft. Net: ABC/E, Southern Page B -49. Name of the Nashville market should be FM -See La Plata, Md. Farm Network. Format: Modern Country changed to the Nashville (Bowling Oreen, Ky.) market. Bowling Green, Ky is no longer a supplemen- Page C -42. Under Jacksonville, Fla. change Page C -170. Under KOCV(AM) Oklahoma City tary market. WCRO(AM) to WCRJ(AM). change listing as follows: KOCV(AM) -1948: 800 khz; 250 w -D. 1919 N. Broadway (73103). (405) Page B -97. Under WETA -TV Washington change fo Page C-49. Under Athens, Ga. change WAGO(FM) 521.1412. Bott Broadcasting Co. (acq 1 -76). Format: 998 -2600 and change per- phone number to (703) WAGO(FM). Religious. Richard P Bott, pres; Carl Singer, gen mgr. sonnel as follows: Ward Chamberlin. pres; Gerald Slater, exec VP; Wayne Coy, VP of legal affairs; Page C -64. Under Illinois Radio add the heading Page C -190. Under WTYC(AM) Rock Hill, S.C. change Wallace Weslfeldt, dir of news & pub affrs; Sally "Kankakee" and the following three stations licensed format to C &W. Wells. VP of dev; Helen Dudman, VP pf public info; to Kankakee, Ill. Fred Flaxman. prog mgr; Gene Swanzy, VP opns & W BYO(FM) -Jan 5, 1962; 99.9 mhz; 6.6 kw. Ant 210 Page C -192. Under KCHF(AM) Sioux Falls. S.D. engrg. ft. Stereo. Box 183 (60901). (815) 939 -4541. WKAK change address to 224 S. Main Ave. (57102). Change Inc. (acq 1.31 -75). Net: ABC/FM. Format: MOR. Spec personnel as follows: E.C. Stangland, pres; Harlan Page B -102. Under WBBM -TV Chicago change progs: Farm 2 Ms wkly. Harry Fitzgerald. pres; (Pete) Peterson, gen mgr; Max Staley, tech dir. phone number to (312) 944 -6000. Howard S. Dybedock, gen mgr & news dir; Sandra Mackey, coml mgr; Frank Absher, prog dir; William Page C-217. Change WRFB(FM) Stowe, Vt. listing as Ind. change WTVU to Page B -104. Under Evansville. Taylor, mus dir; Gregory Shelby, prom mgr; Benedict follows: WTVW. Cerven. chief engr. Rates: $15: 15: 15: 15. WRFB(FM) -Feb 28, 1976: 101.7 mhz; 45 w. Ant 2,280 fl. Box 26 (05672). 253 -4877. RFB Inc. WKAN(AM) -June 1, 1947: 1320 khz; 1 kw -D, 500 (802) Page B -105. Under Fort Dodge, Iowa change KFVD- w -N, DA -N. 6 Dearborn Sq. (60901). (815) 933 -6633. Brian Harwood, gen mgr. TV to KVFD -TV. Mid -America Audio -Video Inc. Group owner: Mid Page C -217. Under WUVT -FM Blacksburg, Va. person- America Media. Audio news; UPI. Formal: MOR. Bur- Page 8.125. Under KOTV Tulsa, Okla., change change format to Educ, pub affrs. nel as follows: Philip J. Lombardo. pres; Duane R. rell L. Small, pres; Leslie H. Small, VP; Donald R. Hoover, VP Harm, VP & gen mgr; Jon Nottingham, gen sis mgr; & stn mgr; Robert J. Hawkins, sec & exec Page C -221. Under WTOMIFM) Norfolk. Va. change John Irvin, opns, prog dir & film buyer; Bill Southard Jr., asst to pres; Larry Anderson. prog dir; Edgar Munday, address to 5200 Hampton Blvd. (23508). prod mgr; Doug Dodd, news dir; Jerry Muratore, prom news dir; Joseph Cunat, chief engr. Rates: $15.75; mgr; E.C. Allen, chief engr. 12.30; 15.75; 12.30. Page C.224. Under Bellingham -Ferndale, Wash. WKOC(FM)- 1966: 88.3 mhz; 10 w. Ant 90 ft. Olivet change KBFO(AM) to KBFW(AM). Page B -129. Under Rapid City, S.D. change KEVW -TV Nazarene College (60901). (815) 939 -5330. Olivet to KEVN -TV. Nazarene College. Format: Educlbtfl muslrelg. Page D -11. Under Representatives add: Leslie Parrott, pres; Ray H. Moore, gen mgr. HR Television, Broadcast Data Base Inc. 750 Third Page C -11. Under KVSL(AM) Show Low, Ariz., change Ave., New York 10017. (212) 922 -2900. TWX to read as follows: KVSL(AM) -July 6. 1968: 1450 Page C -96. Under WSMD(AM) La Plata, Md. change 710 -581 -3801, 2. Corporate officers (BDB Inc.): khz; 1 kw -D. 250 w -N. Box 940 (85901). (602) format to Modern Country and rates as follows: Rates: Edgar E. White Jr., pres, gen mgr; Leon D. West, VP- trans. IBP- 20,155). Action June 16. Case assignment (BINA Broadcasting Co.) and OM Broadcasting Inc., competing for 99.3 mhz (Dots. 21,227 -8) -ALJ FM actions Fresno, Calif., TV proceeding: McClatchy News- Reuben Lozner canceled Aug. 2 hearing subject to be papers Inc. (KMJ -TV) and San Joaquin Communica- KIOQ -FM Bishop, Calif. Broadcast Bureau rescheduled. Action June 16. - tions Corp., competing for ch. 24 (Does. 21,274-6) granted CP to change trans. location to Silver Peak, 12 - Chief ALJ Chester F. Naumowicz Jr. designated ALJ Pottsville, Pa., cable TV proceeding: Wire Tele miles'east of Bishop; type trans.; ERP 1 kw (H &V); Thomas B. Fitzpatrick to serve as presiding judge and View Corp. (Doc. 21,209) -ALI David I. Kraushaar ant. height 2960 ft. (H &V); remote control permitted scheduled hearing for Sept. 20. Action June 21. notified commission of his withdrawal from this pro- (BPH- 10,265). Action lune 21. ceeding. Action June 21. Cicero, Ill., AM proceeding: Radio Cicero Inc., KTAV Knoxville, Iowa- Broadcast Bureau granted Migala Enterprises Inc., Cicero Radio Corp., Univer- mod. of license covering change in studio location to sity of Ill., Metropolitan Broadcasting Co., Nationwide .75 miles north on all weather Road, east of intersec- Broadcasting Co. and Midway Broadcasting Corp., tion of Roads 571 and T15, Knoxville (main trans. competing for 1450 khz (Dots. 21,247 -53) -Chief locálion); delete remote control (BMLH -577). Action Fines ALI Chester F. Naumowicz Jr. designated ALJ Daniel June 17. M. Head to serve as presiding judge and scheduled WFYC -FM Alma, Mich. - Broadcast Bureau hearing for Sept. 15. Action June 21. WNET(TV) Newark, N.1.- Commission ordered granted request to identify as Alma-St. Louis, Mich. icensee to forfeit SI 000 for violation WDRK(FM) Greenville, Ohio, renewal pro- of personal attack Action June 21. rule. Action June 22. ceeding: Lewel Broadcasting Inc. (Doc. 21,267) - KROB -FM Robstown, Tex. - Broadcast Bureau Acting Chief ALI David I. Kraushaar designated ALI KNEI(AM) Waukon, Okla. - Broadcast Bureau granted CP to install new trans.; install new ant.; make John H. Conlin to serve as presiding judge and sched- denied application of mitigation of forfeiture of $2,000 change in ant. system (increase height): ERP 100 kw uled hearing for Sept. 20 in Greenville. Action June for operating with full daytime power between Jan. (H). 88 kw (V); ant. height 270 ft. (H &V) 16. 2.26, 1976, during hours of 6:30 a.m. (presunrise au- (BPH -10.088). Action June 21. thority sign on time) to 7:30 a.m. (daytime sign on Cheraw, S.C. FM proceeding: Town and Country time). Action June 17. Radio Inc. and Cheraw Broadcasting Co., competing for 103.1 mhz (Does. 21,258 -9)- Acting Chief ALJ In contest David I. Kraushaar designated ALJ Daniel M. Head to serve as presiding judge and scheduled hearing for Sept. 19. Action June 20. Designated for hearing Allocation Rhinelander, Wis., renewal proceeding: WAEO- Hermiston, Ore., FM proceeding: Hermiston TV (Doc. 21,266)- Acting Chief ALJ David I. Broadcasting Co. and Interfaith Christian Center com- Kraushaar designated ALJ John H. Conlin to serve as Action peting for 99.3 mhz (Dots. 21,212 -3)- Chief, Broad- presiding judge and scheduled hearing for Sept. 26 in St. Ignace, Mich. - Broadcast Bureau proposed cast Bureau, designated for hearing to determine Rhinelander. Action June 16. assignment of FM ch. 275 and deleted unoccupied ch. efforts made by both parties to ascertain needs and 272A. Action was response to petition by Mighty -Mac problems of proposed service area, whether Interfaith Procedural ruling Broadcasting Co., licensee of WIDG(AM) St. Ignace. is financially qualified and which of proposals would Comments are due Aug. 12; replies Aug. 22. Action better serve public interest. Action June 7. Parker, Ariz., FM proceeding: Gilbert Leivas June 16.

Broadcasting July 4 1977 58 (reas: Marylo RozaII, VR sec. HR Television officers & Page D -12. Change Metro Radio Sales listing as following cross reference: Glenn B. Callison. See executives: Harry H. Wise Jr., Ares, gen mgr: Philip L. follows: William B. Carr & Associates Inc. P Ritter. VR broad- Corper. exec VR gen sis mgr; Alfred Page E -38. Under Consulting Engineers change listing E Mitchell. VP, of mktg. Kenneth Metro Radio Sales (a Metromedia company). 485 cast Svcs; Eugene dir of William B. Carr a Associates Inc. as follows: S. Kagen, rsch dir; John McFarland, systems mgr. Lexington Ave., New York 10017. (212) 682 -9100. William B. Carr & Associates Inc. Route 4, Box Taylor Eldon, VR nati sis mgr: Richard J. Kelliher, pres; Frank Leoce, exec VP & dir of Television One: W.B. 119A. Burleson, Tex. 76028. (817) 461 -4626. William Fitzpatrick, New York sis mgr; Warren Ford, asst sis. Joan B. Carr. pres, dir; Glenn B. Callison, assoc. rsch dir. Television Two: Robert G. Spielmann, VR nail Atlanta 30309: 1365 Peachtree St. N.E. (404) sis mgr; James Lannirt, New York sis mgr; C. William 892 -2611. Audrey Beebe. sis mgr. Page F-I. Under Doubleday Media eliminate branch Coldwell, VR New York sis mgr: Regina Gallagher, asst Chicago 60611: 410 N. Michigan Ave. (312) offices in Phoenix and San Antonio, Tex. rsch dir. 467-5200. Rich Zillz, VP & sis mgr. Atlanta 30309: 1819 Peachtree Road N.E. (404) Detroit 48220: 2201 Woodward Heights. (313) Page F -3. Under Station and CATV Brokers add: John 355 -7701. TWX: 810 -751 -3103. William F Reitmann, 543 -3166. Sugar Lynker, sis mgr. Mitchell and Associates. Box 1065, Shreveport, La. mgr. Los Angeles 90028: 5746 Sunset Blvd. (213) 71162. (318) 865 -8668 or 221 -5464. Boston 02116: 1400 Stotler Office Bldg. (617) 542- 464 -9266. Lynn Anderson, sis mgr. Page F -4. Under Western Business Brokers 0478. Santo Crupi, mgr. San Francisco 94111: One Embarcadero Center. change phone number to (805) 541 -1900 Charlotte, N.C. 28209: 5821 Park Road, Suite 116. (415) 362 -1945. Michael Day, sis mgr. (704) 554 -7124. TWX: 810- 621 -7832. Samuel K. P.8. Under Research Services add: Professional Re- Fuller, mgr. search Services Inc. 6806 South Terrace Road, Chicago 60601: 233 N. Michigan Ave. (312) Page D -51. Under Producers. Distributors and Produc- Tempe, Ariz. 85283. (602) 839-4003. Dale Bennett, 861 -1454. TWX: 910- 221 -0241.2. J. Barry Weed, VP, tion Services insert: Tom J. Corradine & Associ- pres: Donna Nelson. exec VP Midwest mgr; William Fallon, mgr, TV One; Charles W ates. 3518 Cahuenga Blvd. West. Hollywood 90068. Nationwide radio audience surveys; ascertainment Ferguson. mgr. TV Two. (213) 851 -5811. Tom J. Corradine, pres; Kyle C. surveys for license renewal, change of ownership, sub- Dallas 75219: 3511 N. Hall St., Suite 302. (214) Thomas; VP; Jay Lawrence, prod mgr. Service code scription television applications. 522 -5910. TWX: 910 -861 -4210. James Kumpf, mgr. keys A B C. Des Moines, Iowa 50309: 327 Insurance Exchange Page E -10. Change address and phone number of Page F-9. Under Research Services insert: Bldg. (515) 282 -0201. TWX: 910 -520 -2555. Keith Dolby Laboratories Inc. to 731 Sansome St., San S -A -M -S (Surveys and Market Studies). Box 2585, Boswell. mgr. Francisco 94111. (415) 392-0300. Augusta, Ga. 30903. (404) 733 -0642. Dick Warner, Detroit: 999 West Big Beaver Road. Suite 805, Troy. pres. Mich. 48084. (313) 362 -4030. Robert D. Sliva. mgr. Los Angeles 90036: 5670 Wilshire Blvd.. Suite Page E -13. Under Hamilton Erection Inc. add: (803) Page F-11. Under Law Firms Active in Communica- 684 -9966. Melvin L. Roberts, pres & mgr. 2100. (213) 930 -2450. TWX: 910 -321 -4124 -29. Roy Delete same tions Law add: Jorg , Norman E.: 1926 Eye SL S. Edwards Jr. senior Vi? Western mgr; Roland T. Kay, information and third line of Harris Corp,- Broad - N.W. Washington 20006. (202) 331 -9313. mgr; Donald Capons, sis mgr. cast Products Division listing. Minneapolis 55402: 722 Midwest Plaza. (612) F-16. Under Attorneys Active in Communications Law delete Bob Swan- 338 -7017. TWX: 910- 576 -3419. Robert E. Bowden, Page E -24. Under O -TV Telesync add: Johnson, John G.: 1926 Eye St. NW., Wash- mgr. mgr. son, gen sis ington 20006. (202) 331-9313. Philadelphia 19102: 225 S. 15th St., Room 1718. Page E-32. Under Equipment Makers, Distributors F-18. Under Attorneys Active in Communications Law (215) 732 -0175. TWX: 710- 670 -0455. Thomas Wood, add: Tale -Tech Electronics Ltd. 15 McCulloch add: Northrop, Carl W.: 1926 Eye St. N.W., Wash- mgr. Ave, Rexdale, Ont. M9W 4M5. (416) 248 -5646. John ington 20006. (202) 331 -9313. Portland, Ore. 97205: 1130 S.W. Morrison. (503) (Jack) Kirkpatrick, pres; John Forrest Jr., mgr. broad- 226 -2911. TWX: 910- 464 -1568. Richard Gohlman, cast division. Page F-30. Under Radio -Television Galleries of Con- mgr. gress change RKO General Broadcasting phone St. Louis 63102: Pierce Bldg., Room 1328. (314) Page E -36. Under Equipment Makers, Distributors number to 223 -8500 and address to 1750 Pennsylva- 241 -4193. TWX: 910 -761 -0400. Robert M. add: Wilkinson Electronics Canada Ltd. 15 Mc- nia Ave. N.W. Hetherington, mgr. Culloch Ave., Rexdale, Ont. M9W 4M5. (416) Page San Francisco 94104: 155 Montgomery St., Suite 247 -9741. William Black, pres; Gutty P Wilkinson, VP: F-35. Under National Associations insert: 207. (415) 982.5837. TWX: 910- 372 -7361. George John (Jack) Kirkpatrick. sec -treas; John Forrest Jr., Daytime Broadcasters Association. Box 322, Hemmerle. VR mgr. mgr. Mattoon, Ill. 61938. (217) 234 -6464. Ray Livesay, Seattle 98101: 1411 Fourth Ave. Bldg. (206) WLBH -AM -FM Mattoon, Ill., churn & pres; George 624 -4191. TWX: 910 -444 -1692. M. Tacher. mgr. Page E -38. Under Consulting Engineers add the Foulkes. WAAC(AM) Terre Haute. Ind., sec -treas.

UHF translator station to rebroadcast programs of Washoe, Nev. (CAC- 08379); Grayling Cable Services, KOB -TV Albuquerque, N.M. (BPTT- 3107). Action for Grayling. Mich. (CAC -08400); Gulf Coast Televi- Translators June I. sion. for Naples, Fla. (CAC- 08441); Gulf Coast K69A0 Millersburg, Ohio - Broadcast Bureau Television, for Marco Island, Fla. (CAC- 08442); Greenville Cable TV Inc., for Greenville, N.C. - Actions granted CP for new UHF translator station to rebroad- (CAC K04IZ Wawona, Calif.- Broadcast Bureau granted cast programs of 'WOUC -TV Cambridge. Ohio 07838); TV Selection System Inc., for Meridian, Miss. Cable West CP for new VHF translator station to rebroadcast pro- (BPTT-3021). Action June 16. (CAC- 07855): Theta of California Inc., for Hollywood. Calif. (CAC- 07976); The Ohio Valley Ca- grams of K V 1E Sacramento, Calif. I BPTT V- 5780). Ac- K07OV Green River, Utah - Broadcast Bureau ble Corp., for Crooksville, Roseville, both Ohio (CAC- tion June 13. granted CP for new VHF translator station to rebroad- 07995-6): Cable Associates Inc., for East Petersburg, K04JA Del Norte, Colo.- Broadcast Bureau cast programs of KUED Salt Lake City (BPTTV-571 I I. Pa. (CAC- 08055); Spencer Community Antenna granted CP for new VHF translator station to rebroad- Action June 1. System Inc., for Spencer, Iowa (CAC -08095); Com- cast programs of KNME Albuquerque. N.M. (BPT- K05GH Hydro Jet Services Inc. mining site, Utah - munity Antennas Co., for Independence, Batesville, June 9. TV- 5777). Action Broadcast Bureau granted CP for new VHF translator both Arkansas (CAC- 08124 -5); Teleservice Co. of K64AR Steamboat Springs. Colo.- Broadcast station to rebroadcast programs of KSL -TV Salt Lake Wyoming. for Wright, Fairview, both Pennsylvania Bureau granted CP for new UHF translator station to City (BPTTV-57541. Action June 13. (CAC- 08147 -8): Lincoln Television System Inc., for -TV Denver Lincoln City, Ore. (CAC- 08156); Bannock TV Co., for rebroadcast programs of KWGN mining camp. Broadcast K07OU Federal Wyo.- Pocatello. Bannock, Inkom, Chubbock, all Idaho (BPTT -3031 A). Action June I. new VHF translator station to Bureau granted CP for (CAC-08186 -9); Sammons Communications Inc.. for area, Lazear and Clearfork, all rebroadcast programs KOA -TV Denver (BPT- K09NS Crawford of Clinton, Okla. (CAC- 08238); Cowley Cablevision Bureau granted CP for new VHF 3. Colorado- Broadcast TV- 5755). Action June Inc., for Winfield, Kan. (CAC -08261); Knob Nosier to rebroadcast programs of KOAA translator station Cable TV Inc., for Knob Nosier, Mo. (CAC- 08264); Pueblo, Colo. (BP17V- 5748). Action June 9. Vuecom Inc.. for Grand Forks AFB, N.D. (CAC - K081Y Victoria mines. Nev.- Broadcast Bureau Cable 08287); Vuecom Inc., for Emerado, N.D. (CAC- granted CP for new VHF translator station to rebroad- 08288); Belle Plaine TV Inc., for Belle Plaine, Kan. cast programs of KUTV Salt Lake City (BPTTV -5760) (CAC-08309); Delhi Video, for Delhi, N.Y. (CAC- Action June 3. Certification actions 08377): Ohio River Cable TV Inc.. for Perry Ohio KIOKL Victoria mines, Nev. - Broadcast Bureau CATV Bureau granted following operators of cable (CAC -08410); Ohio River Cable TV Inc., for South TV Point, Rome, Proctorville, Union, all - granted CP for new VHF translator station to rebroad- Tv systems certificates of compliance: Storer Cable Ohio (CAC of (CAC- 07359); Ken- 08411 -4): Ohio River Cable TV Inc., for Fayette, cast programs of KCPX -TV Salt Lake City (BPT- Florida Inc., for Sarasota. Fla. Ky. - Chesapeake, both Ohio 08415 Coldwater TV- 5761). Action June 3. tucky Cable TV Inc.. for Hodgenville, (CAC (CAC- -6); 07937); Tucker County Cable Co., for Parsons, Cablevision Inc., for Coldwater, Quincy, both K64AS Capitan and Ruidoso, N.M.- Broadcast Hendricks. Hambleton, Davis, Thomas, all West Michigan (CAC- 08444 -6): Clinton TV Cable Co., for Bureau granted CP for new UHF translator station to Virginia (CAC- 07988 -92): Atoka Cablevision Co., for Clinton, Iowa (CAC- 08447); Hawkeye Cablevision rebroadcast programs of KOB -TV Albuquerque, N.M. Coalgate. Okla (CAC -08152): Caribbean Communica- Inc., for Des Moines, Urbandale, Windsor Heights, (BPTT- 3106). Action June I. tions Corp., for Charlotte Amalie, V.I. (CAC- 08206); Clive, West Des Moines, Ankeny, all Iowa (CAC - K67BD South Fork and Cedar Canyon com- Great Plains Communications Systems Inc., for Smith 08470-7); Valley TV Cable Co. of New York Inc -, for munities. N.M.- Broadcast Bureau granted CP for new Center. Kan. (CAC- 08247); Teleprompter of Reno, for Barton, N.Y. (CAC- 08353).

Broadcaatin9 July 4 1977 59 There's some about July

*la oadcasting special reports on

Half the fun of writing about broadcasting is writing about radio. Which is what we'll be doing an awful lot of between now and July 25. That's the date for this year's edition of "The Many Worlds of Radio;' BROADCASTING'S annual rediscovery of a medium that, no matter how often examined, always dis- closes something new. We're taking it from the top again, with long hard looks at: The business outlook. Radio's top 500 (the top 10 stations in the top 50 markets). The latest shape of formats, from MOR to mellow rock. Tomorrow's radio. Specifically: the prospects for AM stereo and for FM quad. Generally: what's around the bend in programing and equipment. And more.

All adding up to a cram course on that side of the medium where it all began, and where innovation's still at home.

You belong in BroadcastingciJul25 thing special* and August

;1) radio and (2) local TV journalism

EZnu

Local television in the United States does many things well. But it does nothing better than its local TV journalism. Professionally, it's both a pinnacle and a pride and joy. That's what we will chronicle in our August 22 special, another annual visit to familiar yet ever -changing terrain. As have its predecessors, this year's survey will examine. Outstanding local news performance. Documen- taries. Investigative reporting. Exclusives. Live, filmed and taped coverage of breaking news. Editorial campaigns. In- terviews. And competition. Where the news leaders are. What the new formats look like. Who's setting the pace in news innovation. Along with the technology that makes it work. The latest developments in hardware -ENG -wise and other- wise -and the latest techniques in using it. All in all, the medium's most comprehensive assess- ment of what TV's journalists have been up to in the past Our end of the line. For advertising 12 months, and where they're headed next. placements from the North and East, call Win Levi, Dave Berlyn or Ruth Lindstrom at (212) 757 -3260; from the South, call Peter O'Reilly at (202)638-1022; from the West, call Bill Merritt at (213) 463 -3148. From any point of the compass, call David Whitcombe You belong in Broadcasting Aug22 or John Andre at (202) 638 -1022. Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A. D. Ring & Associates COHEN and DIPPELL, Jansky & Bailey & ASSOCIATES P.C. CONSULTING ENGINEERS Telecommunications Consulting Consulting Enginaon CONSULTING RADIO ENGINEERS 527 Muneey Bldg. Member AFCCE 1334 0 St., N.W., Suite 500 1771 N St., N.W. 296 -2315 (202) 783.0111 5390 Cherokee Avenue 347 -I319 Washington, D.C. 20004 Alexandria, Virginia 22314 WASHINGTON, D. C. 20036 Washington, D. C. 20003 Member AFCCE (703) 354.3400 Member AFCCE Member AFCCE

A. EARL CULLUM, JR. CARL T. JONES ASSOCS. SILLIMAN, MOPPET IFN ineily Gawney 8 Jones LOHNES & CULVER CONSULTING ENGINEERS ConesIting Engineers & KOWALSKI CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2990 Telestar Ct Suite 405 1156 15th St., N.W., Suite 606 BOX 7004 Republic 74646 (703) 5606800 Washington, D.C. 20003 DALLAS, TEXAS 75209 Washington, D. C. 20005 Falls Church. Va 22042 (202) 296.2722 (214) 631-1360 Member AFCCE Member AFCCE Member AFCCE Member 1700/

STEEL, ANDRUS & ADAIR HAMMETT & EDISON, INC. JULES COHEN 2029 K Street, N.W. CONSULTING ENGINEERS JOHN B. HEFFELFINGER Washington, D.C. 20006 Radie & Talevitia & ASSOCIATES (301) 827-8725 Boa 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 Suite 400 1301) 384 -5374 San Francisca, California 94128 1730 M St., N.W., 6593707 (202) 223 -4664 1415) 342 -5208 Washington, D. C. 20036 KANSAS CITY, MISSOURI 64114 Member AFCCE Member L7001 Member AFCCE

CARL E. SMITH VIR N. JAMES E. Harold Munn, ROSNER TELEVISION CONSULTING RADIO ENGINEERS Jr., CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. SYSTEMS 8200 Snowville Read Computerized Frequency Surveys Broadcast Engineering Consultants CONsuLTINO a ENO INEERINO Cleveland, Ohio 44141 345 Colorado Blvd. -80206 (303) 333.5562 Box 220 250 West 57/11 Street Phone: 216 -526.4386 DENVER, COLORADO Coldwater, Michigan 49036 New York, New Y6rk 10019 Member AFCCE Member AFCCE Phone: 517 -278 -7339 (212) 246-3967

JOHN H. MULLANEY MERL SAXON HATFIELD & DAWSON MIDWEST ENGINEERING RADIO ENGINEERS CONSULTING CONSULTING RADIO ENGINEER Consulting Engineers ASSOCIATES Broadcast aau(Nn9 Eny. 9616 Pinkney Court 622 Hoskins Street and Communication, e Potomac, Maryland 20854 906 - 36th Ave. Lufkin. Texas 75901 4as w uN,veev.. non. nUwas 301 - 299 -3900 Seattle, Washington 98122 552.4730 Member AFCCE 634 -9558 (AC 7(3) 6324821 (206) 324.7860 Member AFCCE Member AFCCE

MATTHEW I. VLISSIDES, P.E. DAWKINS ESPY STRUCTURAL CONSULTANT L. SCOTT HOCHBERG C. P. CROSSNO a ASSOCIATES Consulting Radio Engineers TOWERS. ANTENNAS. STRUCTURES a ASSOCIATES Studies Analysis. Design Modihcalions Applications /Field Engineering CONSULTING ENGINEERS NON-COMMERCIAL RADIO P.O. Bec 3127 -Olympic Station 90212 Inspections Supervision of Erection APPLICATIONS DESIGN 7601 BURFORD - BEVERLY HILLS, CALIF. DRIVE McLEAN VA 22101 I. 0. SOX 16312 Boo 25304. Houston. Texas 77005 Tel 356.9504 12141 321.0140 (213) 272.3344 170]) TEXAS SIM 713-523.7878 Member AFCCE

COMMERCIAL RADIO CAMBRIDGE CRYSTALS PAUL H. LEE MONITORING CO. PRECISION FREQUENCY Service PRECISION FREQUENCY MEASURING SERVICE P.O. Bol, 1575 MEASUREMENTS, AM -FM -TV Oaks, California 91360 SPECIALISTS FOR AM -FM -TV 18051 4925055 Monitors Repaired 6 CertiRd 445 Ave. 1835 K Sera., NW S. Market Concord 103 St. Washington, D.C. 20006 Directory Lee's Summit, Mo. 64063 Cambridge, Mass. D2138 12021 2231180 Phone (816) 524-3777 Phone 16171 876 -2810

TECHNICAL BROADCAST datawopld inc contact RALPH E. EVANS ASSOCS. SERVICE. INC. Technical broadcast data base BROADCASTING MAGAZINE Consultine TeleCommunications AM -FM Station Construction Engineers Engineering computations 1735 Audio /Skeleton ... Partial Proofs DeSales St. N.W. AM- FM-TV- FCC actions "' service CMITFS "flag Washington, D. C. Signal Sound Improvement 20036 216 N. Green Bay Rd. 1302 18th St., NW, Suite 502 FREE Counsel by Phone for ovailabilities Washington, D. C. 20036 THIENSVILLE, WISCONSIN 53092 Phone 817 7723371 Phone: (202) 638.1022 - (202) 296 -4790 Phone: (414) 242.6000 Box 7343 Waco, Texas 76710 Member AFCCE See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

RADIO Learn To Sell at a professional Midwest radio sta- Strong Personality for NE Top 40 /Oldie medium tion. Box H -107. market AM- possible PD -must be super in produc- HELP WANTED MANAGEMENT tion- urgent. Equal Opportunity Employer. Contact Salesperson- Wanted -an energetic and Box H -60. Would you like to be a station manager in wonderful enthusiastic self -starter to sell one of Pennsylvania's West Virginia? Here's an AM -FM fulltime combination fastest growing AM stations. Established account list, Minimum two years experience in Country and in a somewhat under -populated market. Send a com- salary and fringes plus a real opportunity for advance- Rock. Upper Midwest. Box G -39. plete resume and track record to prove you're our man ment. Equal opportunity employer M /F. Send resume, who can handle our in confidence to Box H -4. references and requirements to Box H -52. We want a mid -day personality Top 40 /Solid Gold format with a bright and happy ap- Experienced General Manager for growing North- Aggressive salesperson for dynamic AM /FM in proach. We don't care if you're short on experience, ern Illinois AM /FM. Need pro to continue growth in new lucrative Fairfield County. CT. Two great stations to but you must be long on talent. Good news delivery studios. Resume to President Grundy Communica- sell. Must have proven track record. EOE. Send and production ability are musts. Tape, references and lions Box 373 Northfield. IL 60093. resume and salary requirements to Box H -54. resume to Barry Banker, WHJB Radio, 245 Brown Street. Greensburg, PA 15601. Equal Opportunity General Manager for successful AM -FM in small Sales Manager For Radio Station. We are looking Employer M /F. Eastern market where coal is king and life can be for a mature experienced radio salesperson who is good. Sales background, program savvy and way with willing to sell as well as manage the sales department Need Immediately: DJ for MOR format, heavy on people essential. Compensation and benefits above of a 100.000 watts f.m. radio station in a town of 125.- production. Must be experienced. excellent fringe tape to average. Excellent future for ambitious, dedicated in- 000 in Texas. S20,000 salary plus a share of profit is benefits, great place to live. Send resume and dividual. Send letter and work history to Box H -95. yours if you are the person we are looking for. Please Arnie Sirope, WFHR, Wisconsin Rapids, WI 54494. Submit references with you application. Send resume Show Host. Must have Sales Oriented Manager for medium market sta Box H -65. Wanted -A Music /Talk lion in Southwest. Part of 4 station chain. Opportunity strong production ability and 3 yrs. professional expe- to advance to larger market also to earn equity posi- Radio Salespersons, proven record ... California, rience. Send tape /resume: WGBB. P.O. Box 130, Mer- tion. Send resume Box H -80. county market of 150,000. Exclusive arrangement... if rick, NY 11566. EOE. you can sell, and want to be in business for yourself. possi- Planning To Move present manager up. Need contact P.O. Box 1428, Los Banos, CA 93635. WXOR (AOR) and WLAS (Modern Country)- energetic sales oriented station manager for number ble future openings. 2 or more years experience, 3rd one Contemporary in highly competitive Southwest We're Expanding our local sales department and endorsed. E.O.E. Women and minorities encouraged city of 100,000. Livable base salary plus % of cash are looking for a bright aggressive person from a to apply. Tape, resume. 3 professional references. sal- flow. Stock in company available to right party. No has Small to medium size market ready for a move up. Our ary history and desired to: Bud Andrews. WXORI beens or drifters, please. Prefer fresh blood. Send lour sales people make excellent money. Expenses WLAS. Bell Fork Road, Jacksonville, NC 28540. No resume to Box H -76. paid and other company benefits. If you are interested phone calls. in hard work and a great opportunity, call Bob Barnes, HELP WANTED SALES General Sales Manager at WSLR Radio. Akron. OH. HELP WANTED TECHNICAL 216 -535 -6165. An Affirmative Action Equal Oppor- m r in top 15 market. Three years Local sales tunity Employer. experience. Fast promotion with young aggressive or- Chief Engineer wanted for fulltime AM, automated FM. Energetic with pride in station's sound. Resume to ganization. Send resume to KDAN, Box 159. Newport, Wanted, Sales Manager for central New Jersey AM. William B. Chesson, GM, WSTV/WRKY, 320 Market MN 55055. We're seeking an experienced sales person who has a OH 43952. EOE. successful local sales record. One who will sell, train Street, Steubenville, Wanted: Successful small market young salesper- and motivate and who can create packages, promo- son who can do it all. Permanent position leading to Chief Engineer wanted for Midwestern Directional tional and merchandising programs. If you are a self - mountain resort community. AM and stereo FM. Broadcast experience is neces- management. Beautiful for future and growth, this starter and have the desire sary. Excellent salary and benefits. Need take charge WBHN, Bryson City, NC. for position offers you an excellent opportunity suc- person who takes pride in his work. Box H-40. South Texas Station needs salesperson tor Country cess. Salary plus attractive commission and override. -3842. and Western AM and Top 40 FM. 2 people. Down Contact Chuck Wilson 609 -924 Chief Engineer at 100,000 WATT Mid- western where the sunshine spends the winter. Reply Box stereo station. Position requires FCC 1st. Needs work- of the two Sales, Harrisburg's only and one great ing knowledge of STL Micro -wave equipment, FM H -29. needs an Ac- Country stations in the United States stereo broadcast equipment. RPU equipment. FM Executive. Small market, experience preferred. Sales Manager. Tired of City living? Here's a chance count transmission and remote control equipment. Send resume to Bob Maley, General Manager, WFEC, to become Sales Manager of WJMS and WIMI -FM lo- Send resume to John Murray, Station Manager, KCMW -FM, 112 Market Harrisburg, PA An Equal Oppor- cated in the beautiful snow country of Northern Street, Central Missouri State University, Warrensburg, MO Michigan. Interested? Call Bob Knutson, Ironwood. MI tunity Employer. 64093. Equal opportunity employer. 906 -932 -2411. HELP WANTED ANNOUNCERS Chief, for Class IV powerhouse. heavy on sound and -Sales person for medium market. Op- Must have automation and FM Announcer K POW-AM Powell is now taking applications. First total product. advance in sales. Good position with resume and requirements to portunity to Tickets only. Write Program Director, KPOW. Box 968. capability, EOE. Send group Send resume to Box H -79. KVOC, Box 2090, Casper, WY 82602. Fred Hildebrand operation. Powell, WY 82435. 307- 265 -2727, Radio Salesperson for growing Northern Creative Pennsylvania medium market station has opening Illinois AM /FM. Take over existing account list with Good Opportunity for a person that can do service for experienced heavyweight announcer, Good start- good E.O.E. Resume to Tom Kopin, WCSJ, work on equipment for 5 K W, air work'ocassionally billings. ing salary. Professional station, working conditions ex- Box 270. Morris, IL 60450. and wants to work at good station. 314 -58g -8577 for cellent. Above average fringe benefits. Equal Oppor- Manager. Immediate opening. Fine opportunity for ag- tunity Employer. Box H -34. in Ex- gressive. experienced pro at No. 1 station in good NJ AM -FM Chief Western Colorado Vacationland. Mid Day Jock, 1st ticket helpful, great working con- market. EOE. Send full details to Box H -84. cellent equipment and upkeep. Automation experi- ditions at exciting Contemporary station in beautiful ence essential. Good pay. Excellent fringe benefits. Promotion Oriented NC medium market contem- Virginia. Tape and resume to WELK, P.O. Box 1294, Contack KOIL, Grand Junction. CO 81501. 303- porary station seeks strong SM with immediate future Charlottesville, VA 22901. EOE. 242 -7800. for GM. S18,000 + compensation. Cliff Bond- 919- Number 1 rated AM & FM needs 869 -6420. B eautiful Alaska- Engineer: Expanding high power FM Stereo station professional voice for news and production. 5 -day 40- in progressive Midwestern medium market. KFMP, Nowt Looking for opportunity in broadcast sales hr. wk. Top benefits. Send tape and resume to Ken Box 618. Cape Girardeau, MO 63701. 314 -335- H'wy. and like a university town of 25,000? Resume, clean Flynn, KHAR /KKLV 3900 Old Seward 0103. appearance and two year committment mandatory. Anchorage, AK 99503. EOE. You will begin with a list of established Radio Adver- Chief Engineer for 50KW AM and 30KW FM. Must Format- Eastern major market, 50kw FM tisers. Box H -87. Religious be strong in Directional arrays, Stereo, Automation, seeks experienced announcer. Send aircheck with and Regulations. Beautiful Western Colorado Vaga- Beautiful, warm, Monterey -Carmel -Pebble Beach, resume and references. Box H -56. tionland. Contact A.L. Ladage, Dir. of Eng. XYZ Televi- California. 24 -hour AM contemporary with outstanding sion Inc., P.O. Box 789, Grand Junction, CO 81501. ratings has opportunity for broadcast -career salesper- New Jersey AM /FM is seeking an experienced 303 - 242 -5000. son with successful local sales record. First year po- communicator to reach a mature, information oriented maintenance. East tential S12.000- Sl5,000: thereafter 516,000 -S20,- morning audience. We want the best. Send tape, Chief Engineer. Construction and 000. Call Vince Williams 408- 373 -1234, or write resume and salary requirements to WHTG, AM /FM, Mid -Atlantic AM -FM- Stereo, Automation, microwave, Box KMBY, Monterey, CA 94556. EOEIMF. Eatontown, NJ 07724. RPU, non -directional AM. $10,400. EOE. Box H -78.

Broadcasting July 4 1977 as HELP WANTED TECHNICAL CONTINUED SITUATIONS WANTED MANAGEMENT Experienced announcer with good production and programming seeks best offer in Top 40, Rock, or Pro- ncmng to Experienced Chief Engineer: Class Four AM. semi- Sharp, Young Sales Manager improve gressive radio. Contact John R. Elfstrom, 1000 Valley automated FM in single studio -transmitter location. my situation. 5 years successful small to major market Forge Circle. King of Prussia, PA 19406. Call 215- Beautiful, safe college town. Decent wages, fringe experience. I'm a good man who can make you money. 783 -7159 after 6 p.m. or 215- 783 -7738. benefits. Resume to GM, W M O A, Box 708, Marietta. Call and let me sell you. 205-586-4151, 717- OH 45750. Equal Opportunity Employer, Male- 675 -4016. Capable and professional sounding PBP hockey Female. and basketball announcer for any pro or college Solid Radio Background. Extensive programming - teams. Honest, knowledgeable, objective can really HELP WANTED NEWS related experience (including NYC on -air) plus retail reflect the game. Available for coming seasons. Have (sales) management. Strong contributor and competi- tapes, resume. Box G -128. Consultant seeks news people for client stations, tor. Stable. Box H -39. Radio and TV, on and off -air. Norm Woodruff, 453 Humorous, First Phone, air personality desires Top Roosevelt Way, San Francisco, CA 94114. Midwest Family man with 11 years commercial ex- 40 or Adult Contemporary small market station. 213- perience wants growth opportunity. Six years in man- 387 -7175. Experienced Newspersons: Excellent opening for agement -three as GM. I've done it all- including No. 2 position on our newsteam. Top rated stations in sales. All replies answered in confidence. Currently Talented Black Female- Beginner 3rd Endorsed fast growing Sun Belt -Texas Gulf Coast city. Tapes & employed as GM of successful independent FM -we with creative flair for advertising. Seek job at MOR sta- resumes to Kevin Brennan. News Director, KTRMIKIEL grossed 18K last month in town of 13,000! Box H -37. tion. Willing to relocate in New England or Middle Radio, P.O. Box 5425. Beaumont, TX 77702. Atlantic area. Tapes and resumes available. Call Edie. Profit Producer. General Manager with medium and at 212- 272 -9219 alter 7PM. 10th Largest Market station seeks afternoon drive major market experience- strong in sales, promotion time anchorman. Authoritative delivery a must. Send and programming. Background includes: Account Ex- Small market PD wants to move to larger market. tape & *resume to Bob Barry. KFJZ, P.O. Box 1317 Ft. ecutive, Sales Manager and General Manager -all in Three years experience in news, play -by-play. disc Worth, TX 76101. major markets. Outstanding record of winning opera- jockey, production, automation. B.A. Mass Com- tions and very best references. Contact me in confi- munication. Contact: Walt 816 -665.9904, Number 2 local news. News Editor able to gather, write, air dence at: Box H -45. Westbury, Kirksville, MO 63501. Resume, tape to KBUD, Athens, TX 75751. Creative -Media Director prominent Los Angeles Good pipes, seeking medium market Top 40 -Con- Network Anchor /Reporter -for statewide radio Advertising agency -23 years radio sales /manage- temporary gig. 1st ticket. Very hard working, dedi- network. Must be strong in writing and gathering with ment California's first markets. A highly productive cated, and energetic. Martin 615 -374 -2029 morn- authoratative delivery. Equal opportunity employer. and verifiable background. Desires location as Gener- ings and evenings. Send tape and resume to Texas State network, P.O. al Manager or Sales Director with station possessing Box 1317, Fort Worth, TX 76101. potential and needing maximum billings and strong Disc Jocky and airsales 1 1/2 years experienced 3rd direction. West preferred but will consider others. class ticket Jazz and R &B contact Daryl Lee, 125 Bay for 3- member department that Newsperson needed Present employer knows of this ad. Write Broadcast- St. No. 11, San Francisco CA 94133, 415 -391 -4983. places heavy emphasis on local news. Position re- ing Box H -109. quires ability in all facets of news. Send tape and College Man -3rd phone -excellent news- produc- resume to Leigh Williams, WTRC, Elkhart, IN 46514. GM- Currently Midwest success. Desires move to tion - sports. Call D. Robert Hull, 312- 446 -5603. EOE. Florida with opportunity to buy- in.Small- medium mar- kets. Family man. Box H -102. Personality seeks afternoons major MOR. Excellent Newsman, Top, major market sound. mature (over production. 1- 308- 632 -7357 alter 7 p.m. MDT. 40? No problem if experience and sound are there.) GM or Group V.P. Successfully experienced all for- Salary from 10g depending on qualifications. In less mats, including Black. Superb salesman. Creative 3rd phone, announcer, 22, seeking first employ- than two months we are creating a radio revolution. leader. Not afraid to climb mountains. Responsible. ment. Tight board, news, commercials, interviews and You will share in our unlimited future! WDJZ, Have recruited, trained, lead dozens of productive tape editing. Tapes and resumes available. Tom Sisti, Bridgeport, CT 203 - 335 -2544, Mr. Kirby. sales teams as Broadcast Consultant. Box H -92. 201- 943 -5816. News opening at one of the countries most progres- Attention Southwest. Program Director with major/ Third phone country or gospel jock 48 years old. sive small market AM -FM stations. Requirements: medium market AOR and Country experience seeking wants board shift, possible some sales. Marty 615- Gathering, writing, and sharp delivery of our thorough situation with present or future management oppor- 329 -0211. local news. Opportunity is here for person who wants tunity. Excellent references. Mikel Hunter, 213 -981- career DJ. 3rd. PD. MD, to grow with us. Contact: Dave Ziebell, Operations 0500. Conscientious, creative, Manager, The KAGE stations, Winona, MN 507- experienced, married. 2 children. Will relocate, prefer 452.2867. I've trained for seven years to be a GM. Now I'm Southwest, anywhere considered. Call Eddy 602- ready. Experienced in every facet: sales, program- 865 -2251. HELP WANTED PROGRAMING, ming, award winning news director, personnel. If PRODUCTION, OTHERS you've got a small /medium market Texas station and Mature, Dependable Anncr wants Rock or MOR in are ready for a change, let's get together: Don medium market -1st ticket. sports fanatic. Can com- Program Director Wanted for Midwestern Daytimer Werlinger, 512- 398 -5232 or 512- 398 -3698. municate. Jeff 612- 646 -3633. Soul Disco station. Must pull air shift, know disco pro- gramming as well as handling people. Most of all must Sales Manager available now. $30K, superb track, Personality DJ seeks advancement, be mature and reliable. No floaters, please. Salary re- excellent references. All markets considered. Area currently employed, 3 years experience, relocate anywhere, 1st quirements and resume Box H -67. Code 301 -248 -5767 phone. 304- 255 -0822. Major Market station in Midwest going to modern country format, looking for experienced lull- charge SITUATIONS WANTED SALES Looking Midwest- 10,000 watt Hawaii broad- program director with track record. Exceptional op- caster. AOR, MOR or Beautiful. Experienced, mature, Broadcasting, Sales, research experience. Seeking portunity for right person. Box H -70. mellow. 808-946-9968 or Box H -69. sales position at radio station. Prefer Connecticut, Southern New York state or New Jersey. Box H -81. Operations M , Medium solid New England Announcer, DJ, 3rd phone, school grad. looking for for a market looking pro to motivate by example. Twenty Years At One Station announcer sales in- first job. Bruce Daniels, 921 Myrtle Ave., Brooklyn NY AM. AOR FM Responsibility for and Beautiful Music, terested in Central or South Florida only. Small or 11206. including personnel development and promotion. Box medium market. Will work with existing sales staff. or H -86. will help formulate and lead sales force. Small family Recent graduate with degree in broadcasting & 3rd desiring good school district. Will be in area for inter- for in radio. 2 Now Taking Applications (all staff) New 5000 watt endorsed anxious start years experience views beginning July twentieth, phone at 19.5 kw. station. Skilled in all facets, AM station, Top -40- Contemporary-24 hours. Send 606- especially 886 -8414, leave number for answer. and production. Willing to travel. Contact tape -resume to: Jim Syrdal -Box 1070, Bemidji, MN engineering 56601. Replied strictly confidential. John Merritt, 1607 Beaumont Court, Norflok, VA SITUATIONS WANTED ANNOUNCERS 23503. Program Coordinator for Alaska Public FM station. Must have ability to work with large staff of volunteer D.J. Strong on commercial and news. Available Don't Consider This ... unless you seek top -rated. announcers. Develop local -area public affairs pro- now. Hard working, honest, reliable, energetic. 3rd en- mature C & W pro. Plus: interviews, news, copy -pro- gramming, provide laison with local community ser- dorsed. All markets. Richard Davis, 7805 So Yates, duction genius. Box H -61. vice organizations, maintain overall continuous pro- Chicago, IL 60649. Call 312-751-1288 morning until gram schedule. $12,000. Resumes must be received 8:00 p.m. Female-Wk.-Former band vocalist - Desires by July 15, 1977, and must include a statement ex- tightboard position. Exp. MOR, African Jazz, commer- plaining your concept of community broadcasting. D.J. good commercials, great personality. Avail- cials, news -boost with community hops. Box H -108. EOE employer. Send resume to: Manager, KRBD -FM, able now. Honest, reliable, hard working -3rd en 2415 Hemlock, Ketchikan, AK 99901. dorsed -all markets. Thomas Matriciano, 1323 S. Looking for DJ job at a stable, well -equipped, live Kenilworth, Berwyn, IL 60402. Call 312 - 788 -5068 contemporary MOR or Rock station in small market. 1 -1/2 yrs. experience. Box H -105. Experienced News and PA Producer -for public between 9 a.m. -10 p.m. radio station. BA degree and 3rd Class FCC License Take my voice- please! Newscaster, DJ Announcer Experienced in news and music seeks with broadcast endorsement. Send resume and audi- some ex- perience. Broadcast trained. Tape available. Phone position in small to medium market. BA. Degree, four tion tape to WXXI -FM, P.O. Box 21, Rochester, Ni Ken 221 -3702 or Box G years experience. Box H -93. 14601. 212- -68.

Broadcasting July 4 1977 84 SITUATIONS WANTED ANNOUNCERS Music Director /Jock now employed seeking Television Control Room Tech. and TV /Radio CONTINUED medium market in Midwest, Missouri or Illinois prefer- Maintenance Engineer needed. Positions require First red. Good production /excellent programmer. Adult Phone. Prefer experience, but willing to train. Salary /Top Contemporary Personality with 1st phone, 6 years Contemporary -40 /Modern country experience. DOE. starting at $231 /week. Send resume and expec- experience and unique voice seeks small market PD/ Box H -94. tations to CE. KTVF, Box 950, Fairbanks, AK 99707 or Air Shift or medium market nights. 215- 789 -4296 or call 907 -452 -5121. Experienced and very successful medium market Box H -89. MO with programming background and top numbers Assistant Chief Engineer for TV station. Requires Controversial telephone -talk host. Medium or Major as personality seeking major market MD /Jock or first phone, good maintenance background and super- markets only. Will consider major weekends. Earning medium market PD position with Top 40 operation. visory experience. An Equal Opportunity Employer. ARB/Pulse S315. Box H -75. breakouts, references and programming Send resume including salary history to: General Man- objectives available. Minority applicant. Box H -101 ager, KOLO -TV, PO Box 2610, Reno, NV 89505. SITUATIONS WANTED TECHNICAL TELEVISION Ass't TV Chief Engineer. Maximum power network AM /FM Chief, long varied epxerience, wishes to affiliate. Three -five years engineering management relocate, fine references. Box G -130. HELP WANTED MANAGEMENT exp. College preferred. Familiarity with personnel management. financial planning /administration, 1st phone. Some repair experience. Trainee with Director of Personnel with ability to develop great purchasing and general management techniques. good electronics education. Relocate now. working environment for all. EOE. Box H -21. Must have technical background to supervise staff of References and resume. Box G -67. 30; requires First Class Radiotelephone license. EOE HELP WANTED SALES Call for station application 206- 624 -7077 - Person- Contemporary Jock with first phone seeks position nel. as Master Control Operator. Bob Mencel -1211 Broadcast Professional with radio /TV local sales/ Weeks Ave., Superior WI 54880. sales management background to sell proven annual TV Engineering positions available -Need: Main- renewable management. services to broadcast We tenance Engineer, maintenance of Radio/TV Broad- SITUATIONS WANTED NEWS are industry's leading independent producer of proven cast equipment; Studio /Remote Operations local sales support and training services utilized by Engineers. operation of studio and remote color TV Conversational news writerljournalist with two large and small independents and groups, including Broadcast equipment, including camera, audio, video, years experience seeks opportunity with a growing or ABC, CBS and NBC. If you enjoy a consultant sales ap- lighting, video tape, master control and light mainte- established station. 3rd endorsed. Call Stan Froelich proach using the finest audio /visual tools and have nance; Video Tape Editor, video record engineer and 526 -1831 day /night. 212- ability to conduct workshops /seminars, you can ex- editor for field recording and studio recording /editing pect an excellent income with job satisfaction. Con- of Broadcast programming and light maintenance. News, Public Affairs, Talk. I'm thoroughly experi- siderable travel first year; relocation unnecessary. enced, positive attitude, desire challenge and growth. Travel may be required. Send resumes to: Jerry Plem- First year potential S36,000+ with continuing /renewa- mons, KQED, 500 8th Street, San Francisco, CA Now in metro N.Y. Box H -9. Position vs. ble income. available on a draw commis- 94103. An Equal Opportunity Employer. sion basis or, as self -employed rep. Rush confidential Sports, all facets, all it's events covered com- detailed resume, with references in first letter, to Bill prehensively, thoroughly, intellegently. All PBP, inter- Audio Visual Engineer. Minimum 18 months expe- McGee, President, Broadcast Marketing Co, 415 view, production, and reporting ability. Eleven years rience in TV broadcast engineering. Should have both Merchant Francisco, CA professional, hard working experience ready to work Street, San 94111. operational and maintenance experience with color forward. Box videotape recorders, TV cameras, audio, video. Will for you. Let's both take another step Television Syndication salespeople. New York H -46. assist Chief Engineer and rotate in various technical based national distributor of syndicated television crew assignments. Excellent benefits. EOE. Salary properties, requires full time Sports Personality- Recent Broadcast grad; look- (4) experienced syndica- begins 12,300 up depending on experience. Send tion salespeople or regional agents. West Coast, ing for 1st break; telephone talk -show host, PBP, in- resume to F. Cleary. American National Red Cross Central. South West, New York, Draw commission, ex- credible knowledge of sports. Box H -17. Personnel Service, 18th & D Sts.. NW, Washington, DC penses. Reply in confidence. This is a new company - 20006 Sportscasting /Play -by -play. The way you want it. must be available not later than July. Resumes only Jack Le Faivre, Calico Ct., Charlotte. NC 704- Reply Box H -59. Studio Engineering Supervisor. Must be able to 568 -3825. perform specialized technical duties necessary to the Opportunity for aggressive salesperson who operation, instulation modification. and maintenance wants move up good sales Professional Returning to broadcasting. 21 years, to after performance. of television studio equipment. Ability to guide, moti- network news, sports, weather. Excellent voice, appearance. Single market VHF affiliate Tennessee. vate and supervise people. A First Class license is a 609 -883 -8990. Resume Box H -51. requirement. An Equal Opportunity Employer. $end resumes to: A.R. Garrett, KTUL -TV, PO Box 8, Tulsa, for pro- HELP WANTED TECHNICAL Experienced, Excellent Voice and style OK 74101. duction commercials and news for automated Wanted, Chief Engineer in medium -sized market in Beautiful Music station Third ticket. Prefer Jersey or Technical Operation Coordinator. (Production Florida. Must have 6 to 10 years minimum experience. other East. Box H -103. Unit). Must have a TV Broadcast engineering back- Box G -78. ground with strong emphasis on Plumbicon Color TV PBP Man Looking! 5 -years experience. 3rd. Con- Chief Engineer /Maintenance Engineer for Los camera operation, repari and maintenance, sider combo for right station. $250 weekly minimum. Angeles based TV Production Company. Experience microwave operation, maintenance and repair. Box H -74. necessary in maintenance of broadcast cameras, Responsibilities include supervision of Production Unit Technical staff, maintenance, repair and opera- Is Your Station Ready to make a commitment to videotape recorders, and other studio equipment. Ex- tion of the broadcast equipment in our MiniMote TV 3 years experience as Sports Director, strong perience in television remote broadcasting desirable. sports? production unit. FCC First Class Radio Telephone in PBP, and sport talk programming. Prefer NE, but Salary commensurate with experience. Send resume Operators License required. Entry level $4.33 per hour right offer, and I'm yours. Respond today. Available im- to Box G -97. or higher depending on experience. Send resume to mediately. 413-967-3094. Need experienced broadcast maintenance, 1ST KPTS, Dept. E, PO Box 288, Wichita, KS 67201. KPTS Action My voice Is my talent! Coll. grad. looking for start in phone engineer. Good place to live. Good, growing is an Equal Opportunity and Affirmative news, production at station or recording studio. Fast company. E.O.E. Contact R. Hardie, C.E., KAMR -TV, Employer. 150 %. I'm serious! 502- 447 -2219. 806 -383 -3321, or Box 751, Amarillo, TX 79105. learner giving Chief Engineer, Alaska. Experienced 1st phone SITUATIONS WANTED PROGRAMING, Maintenance /Operations Engineer- Northeast shirt sleeve type for MDS /Pay TV operation. Requires PRODUCTION, OTHERS coast. First phone required. Equal opportunity ability to install and maintain VTR /Audio Studio. Also employer. Send resume and salary requirement to Box management experience to supervise technician staff. C&W pro -P.D., sales, production, copy etc. Bud G -100. Knowledge of microwave and TVRO earth stations Clayton 518- 674 -2977. Will relocate. (References.) helpful. Resumes and salary requirements to: PO Box Antenna Engineer & Antenna Sales Engineer. 4 -1300, Anchorage, AK 99509. Undiscovered Potential Ready and waiting for any Jampro is expanding into the challenging field of CP entry level position at a Contemporary Rock radio sta- Television Transmitting Antennas. Both positions are Studio Operations Maintenance Engineer needed. tion. FCC 1st. 3 years college. Knowledgeable and ex- now open and pay is commensurate with experience Must have solid technical training and willing to learn. perienced. Kent Verbeck Box 80373 Lincoln. NE and past history. Plant and offices located in Sacra- Experience desirable. Equal Opportunity Employer. 68508. mento, California. A subsidiary of Cetec Corporation, Send resume to: Lewis Brown, KTUL -TV, PO Box 8, offering excellent fringe benefits and good living con- Tulsa, OK 74101. Looking For Start in programing. Contemporary ditions. Expanding opportunities await qualified and MOR or Top 40 preferred. 6 years announcing "plus" experienced people for immediate employment. Write Southern California non -commercial KVCR -TV /FM in major market. Full of ideas but still learning. 24. in full confidence to Lee Snyder, Personnel Director, seeks a Telecommunications Maintenance Engineer single, reliable. Opportunity more important than Jampro Antenna Company, P.O. Box 28425, Sacra- with First Phone, three years experience involving FM money. Box H -82. mento. CA 95828. repair, maintenance, installation and design of and color television equipment and know FCC rules and Major Market Programmer strong in all areas of Transmitter Supervisor wanted at VHF ABC affili- regulations. Salary approximately 12K first year plus programming management looking for better situation ate in West Virginia to maintain all transmitter site family medical and dental plans and employee life in- in major or medium market. Good people manager. equipment. Must be experienced with transmission surance. Send resume by July 31 to Winston Carl, Per- Strong systems person. Good researcher. Hard lines, antennas, microwave and R/C equipment. Must sonnel Director, San Bernardino Community College worker. Experienced in a variety of formats. Detail have good knowledge of FCC rules and regs. An Equal District. 631 South Mount Vernon Avenue, San Bernar- conscious. Profit conscious. Box H -91. Opportunity Employer. Box H -8. dino, CA 92403. Equal Opportunity Employer, M /F.

Broadcasting July 4 1977 85 HELP WANTED TECHNICAL Were The Number One Station in a medium Mid - SITUATIONS WANTED ANNOUNCERS CONTINUED East market. We're looking for a Producer /Host of a new morning talk show to premiere in September. The Talk Show Hostess: Knowledgeable, good conver- sationalist. articulate and very attractive. 5 years ma- Engineer. Channel 12 satellite in Sheridan, person we're looking for should be an experienced on- Chief jor market experience. Salary negotiable. Box H -58. Wyoming. Construction starting in July. Require main- air personality, an expert interviewer, possess a sense tenance oriented person with at least 3 years of humor and know how to research background infor- SITUATIONS WANTED TECHNICAL transmitter experience. New Harris 35 KW transmitter mation on people, places and things. The person we to be operated remote from City of License. Resume to hire must be a dynamic personality experienced Available soon. Experienced and completely capa- Director of Engineering, Duhamel Broadcasting En- enough to make this show number one in its time ble in all phases of production, on -air switching Ex- terprises. PO Box 1760, Rapid City, SD 57709. period. EOE. Box G -9. cellent video -tape editor, master control. First Phone, learning maintenance, college degree. Want WHA -TV, of Chief engineer for AM -FM -TV operation, part of Operations Manager - University challenge, chance for advancement. Idealistic and ag- Wisconsin- Extension, Madison, Wisconsin. Responsi- seven station group. Broad experience in studio, gressive. Box H -14. transmitter and microwave desirable. Potential for ble for managing the Operations Department includ- management position. Affirmative Action Employer. ing Film, Graphic and Scenic design, Studio and First Phone, desires maintenance, xmtr, or other ex- Send resume to Box H -83. Remote Production, Traffic, facilities scheduling, perienced. Box H -23. quality control, and production billing. Bachelor's Engineering Studio Supervisor needed for TV sta- degree preferred. Minimum of 3 years of successful Serious minded 1st phone with 8 months broad- tion- Production House in Top 10 market. First phone work experience as a production or operations man- cast experience, 1 year TV repair, tech school grad required as well as in -depth experience in quality ager in public or commercial television, plus a strong with plenty of potential. Looking for engineering posi- teleproduction engineering. Salary range 20 to 25K. background in two of the following: directing, film, tion in TV with the opportunity to learn and grow. Mike EOE. Box H -64. lighting, graphic and scenic design or traffic. Must Roman, 212 - 860 -5449 or Box H -55. have ability to lead creative people and like adminis HELP WANTED NEWS trative detail work. Salary $18,000 minimum. For ap- Seven years experience. 1st phone radar Radio - plication contact Richard Hiner, Station Manager, TV, broadcast maintenance-repair. Young, single, op- News Director that knows news & can motivate peo- WHA -TV, 821 University Avenue, Madison, WI 53706. portunity is primary, salary secondary and very ple. To supervise TV -Radio operation in medium mar- Deadline: July 25, 1977. An Equal Opportunity negotiable. Box H -85. ket. into Microwave E.O.E. Employer. Deep E.N.G. & Employer. Box G -153. First Phone, Radar Endorsement, BS Radio- Televi- Production Supervisor. We are looking for some- sion. Desires work in technical TV, eager to learn. Will Outstanding oppor- Television Meteorologist- one who can lake charge. Immediate opening. Mini- relocate. R. Killian, 1544 Florence Drive, Sycamore, IL tunity for experienced on -air meteorologist. Major, mum 2 years experience in all phases of production. 60178. 815- 895 -5345. medium -size market. Group owned affiliate. EOE. Management experience desirable. Salary commen- Reply Broadcasting Box H -27. surate with experience. Send resume. Candy Walters. SITUATIONS WANTED NEWS Experienced TV Reporter /Photographer-Estab- WXXI -TV, Box 21, Rochester, NY 14601. EOE. 25 Year Old white, male producer -anchor, 3 -years lished network affiliated Southeastern station in top Small Market, 1 -year Medium Market. SOF editing. Promotion Manager creative, aggressive, am- 50 has opening for strong, versatile reporter and shooting, interviewing, cut -picking, 2- shots, and han- bilious. Looking for an opportunity to produce for anchor back -up. Equal Opportunity Employer. Send doffs. Back grounds in weather, sports and markets. medium market affiliate. Equal Opportunity Employer. resume and letter to Box H -12. Am used to anchoring 10 shows per week, 25,000 Box G -154. homes per show. Looking for something slightly big- WFTV is looking for a crackerjack ENG news pho- KOB TV seeking Promotion Manager. Need good ger. Recently married, no children. Dan Corporon tographer. Someone who thinks visually, and is willing idea person skilled in scripting, producing and sched- 915- 367 -6249. Mornings, please. to go the extra mile to get that special shot. if you're uling on air promos, preparing print ads, billboards, dedicated to news, send us samples of your recent News photographer: Fast. aggressive 8 yrs. experi- knowledge of all media areas. Equal Employment & work along with a complete resume to: Bob Jordon, ence. Cassettes available, 504-425-2010 or 713- Affirmative Action Employer. Send resume to KOB TV, News Director, WFTV, Box 999, Orlando, FL 32802. 774 -4955. Michael Sioss, 1701 Bobdell, Apt. 36, PO Box 1351. Albuquerque, NM 87103. Minority applicants encouraged. Baton Rouge, LA 70806. Florida PTV Top rated anchorman /ND seeking Anchor /Reporter Experienced TV journalist street reporter capable Program Manager- station seeks in- novative programmer committed produc- position in medium or large market. Can write, edit, of producing and anchoring needed by expanding to quality tion. Must have keen interest in local program origina- produce. Experienced in film and ENG. 417- medium market Midwest net affiliate with a very ag- tion and be an efficient administrator. Affirmative Ac- 744 -2048. gressive news team. If you like to work and learn rush tion Employer. Send resume to WFSU -TV, 202 Dodd resume, writing sample and VTR to: Len Prazak, Sportscaster for all . 7 years major mar- Hall, Florida State University, Tallahassee, FL 32306. WICD -TV, 17 E. University Ave., Champaign, IL 61820. ket Radio/TV experience. Broadcast Journalism grad. An Employer. PBP pro. Box H -38. Equal Opportunity Are you a go- getter looking for a move up? Public Affairs and Commercial Producer/Director needed. Small Northwest market station needs TV weather New photographer: Aggressive and experienced in News experience helpful, 2 years required. person. Meteorological experience desired. Fulltime experience filming, processing, editing 16mm SOF. It you want position available immediately. Please send video Top 35 ABC affiliate. Equal Opportunity Employer. totally visual newscasts call me! 501 - 763 -4945. Send resume to Broadcasting Box H -97. tape (prefer 2 inch) and resume to: Gary Leavitt, Ready to go! KMVT -TV, Elizabeth at Eastland Dr., Twin Falls, ID Executive Producer. Northeastern PTV needs expe- Woman Reporter: Brains, good looks, great on -air 83301. 208 -1280. An EEO Employer. -733 rienced, creative, executive producer to lead local and presence, BA in Broadcast Journalism from NYU, national program activity. Must have excellent pro- hard -hitting interviewer, up Anchor person for a major group owned VHF station -beat writer. Call Jane ducing, directing and writing skills and to in three- station market. Must be interested in joining ability Mitchell, 212 -582 -5940. evaluate and guide work of EOE. Send growing news staff. Send tape and resume to Chris similar others. resume to Box H -57. Reporter. June grad, experience newswriting, report- Clackum, News Director. WRDW -TV Drawer 1212, ing. 6 mo. in med. market. Seek position w /demanding Augusta, GA 30903. An Equal Opportunity Employer. Producer: Prime time weekly "news "feature maga- news operation, small or medium market. Sheryl, zine. film pro- 615- 693 -9450. TV Assignment Editor. WJXT -TV is the number one Strong and Creative commercial station writing a must. Ability to news station in Jacksonville, Florida. We are looking duction and skills effectively Looking for a young (25), aggressive, innovative schedule work load for maximum productivity essen- for a professional TV journalist who knows how to de- sportscaster, sports reporter, and/or pbp broad- tial. Top ten major market; major group network affili- velop distinctive news stories and get the most out of caster? Call Tom Van Hoy 1- 316- 231 -6875. 2 ate. An Equal Opportunity Employer. Box H -62. our staff. Must have a working knowledge of all news years Kansas Sports Network. 2 years commercial ex- department functions. Assignment desk experience perience. Recent college grad M.S.-Communications. helpful. EOE. Contact Joe Moreland, News Director, SITUATIONS WANTED MANAGEMENT Strong pbp football, basketball, baseball. WJXT -TV, PO Box 5270, Jacksonville, FL 32207. TV Sales Manager. 29% increase local, 1976; 40% Experienced News Researcher for top New York HELP WANTED PROGRAMING, increase national, 1976. 1977 40% over 1976 Jan - City commercial TV station seeking on -air street re- PRODUCTION, OTHERS May. Profit -oriented, sales strong suit. For interview porting position. Recent grad. Excellent professional write Box H -18. references. Will relocate. Available immediately. James Forbes 212 -549 -1124. Faculty position: Media specialist. Responsible for Sales Pro -TV, Radio, Cable. Impressive credentials. multi -media production and instructional design. Min- Over 12 years experience. Aggressive competition Assignment Editor with seven years experience in imum quailication, Master's degree. Experience and motivator seeking challenges and respon- medium market reporting seeks position as reporter desired. Starting salary S12,413- $15,098 depending sibilities. I will boost your profits or build from scratch. and/or assignment editor. Creative, energetic, dedi- upon degree and experience. Write Dean F. Ritzman, Relocation is no problem. Ken Hissong, 929 Sixth St. cated. I can give the competition H Edison Community College. Parkway. ulcers. Box -99. College Fort N.W., Canton, OH 44703. 216 -456 -1057. Myers, FL 33901. An Equal Opportunity Employer. Net O and O Assignment Editor, former medium mar- Financial mgr. desires change, 10+ years experi- ket News Director wants to apply 17 years experience Immediate opening. Director for upstate NY PTV. ence in AM /FM/TV multi -station corporation with to news directing. Box H -96. Does own switching. Nightly News. Promos. Specials. heavy acctg, EDP, Bias background. Reply Box H -66. S8500- 38800. 2 years experience. Team worker Highly successful News Director looking for new Creative. Hard work. Resume, (tape if available) to Art Business Manager -10 years experience with ma- challenge. Took No. 3 station to dominant No. 1 posi- Dees, WSKG, Box 97, Endwell, NY 13760. EOE. jor Television /Radio groups. CPA looking for oppor- tion in five station market. Prefer West but willing to Minorities and women encouraged. tunity with growth or equity potential. Box H -110. talk to anyone. Box H -73.

Broadcasting July 4 1977 66 SITUATIONS WANTED PROGRAMING, WANTED TO BUY EQUIPMENT New Automation, one Carousel, two reel to reels, PRODUCTION, OTHERS one cart machine and network join, S9,000. Contact Wanted -used or superfluous FM transmitting Broadcast Specialties, 206-577-1681. Versatile Writer- Producer. Advertising agency equipment and auduio gear for use in new FM Educa copywriter. Radio dramatist. Still photographer. Film: lional Station licensed to Indiana University- Purdue Schafer SOOT stereo control unit. mint condition scriptwriter, director, producer, editor, University at Fort Wayne. Contact Carl Vandagrift Uni- $2500. TTD -3. TTD -4, TM -8, other accessories avail- cinematographer. Recording Studio experience. BA versity Relations, 2101 Coliseum Blvd. East, Fort able. Paul Schafer, Schafer International, 5801 (Literature); MS (TV /Radio); MFA (Cinema -Drama). Wayne, IN 46805, or call area code 219-482-5723. Soledad Mtn. Rd.. La Jolla, CA 92037. Tel 714- Peace Corps Volunteer /film producer. Open to sug- 454 -1154. gestion. 716- 824 -3351, Jack. Paul Schafer wand to buy used 1,5,10kw AM xmtrs, 1kw FM xmtr, Collins 900C monitor, Schafer 800 auto- Antenna -RCA model BFA -6. Three years old, like Production. Young pro. Experienced all media. mation system. Schaler International, 5801 Soledad new, tuned 95.5. Call 804 -623 -6262. Tom Miller. 2900 N. Nordica, Chicago 60634. 312- Mtn Rd., La Jolla, CA 92037. Tel 714-454-1154. 622 -6952. Harris AM Limiter, one year old, $650. Harris Wanted: 1470 KHZ Crystal for GR1181A Frequen- Modulation Enhancer, one year old, S275. Motorola Children's TV -Films script writer -producer -host, cy Monitor. 170' Tower. Late model AM kilowatt tube type two way's. Contact Larry Beavers, WGNG, experienced. Professional, Masters, relocatable. Frank transmitter. Box 466, Wray. CO 80758. Cumberland, RI 401 -725 -9000. 203- 655 -0486. FOR SALE EQUIPMENT Collins stereo 212S Console, like new, used only in Award -winning tape /film producer, director, production. Broadcast Specialties. 206 -577 -1681. flatbed and on /off -line editor, cinematagraphy back- 3" Air Helix Coaxial cable new all copper, 50 ground. more than 65 productions, 10 years experi- ohms- 4reels, 470 tt each -can be cut and termi- AM transmitters. 5 KW, 1 KW, and 250 Watt used AM ence. Looking for fast -paced position in documentary nated to requirement. Below Mfgrs price. Basic Wire & transmitters available. Communication Systems Inc., Drawer and public affairs programing. Reply Box H -68, Cable 860 W. Evergreen, Chicago, IL 312 - 266 -2600. C, Cape Girardeau, MO 63701. 314- 334 -6097. Program Director, Production Director, Operations RCA BTA -50H18 50 Kilowatt transmitter with Manager for small market West Coast affiliate with BTE -20A solid state exciter. Presently in use tuned to Collins 21A, 5 KW /1 KW transmitter, excellent con- news production background looking for larger mar- 1170 KHz. Available August 1977. Excellent condi- dition, now in service, $4,000. 206 -577 -1681. tion, used only 31,000 hours. $45,000. KLOK. San ket position. Box H -72. Audio Jose, CA 408 - 274 -1170. console, 10 channel stereo /mono autogram. Director /Producer of instructional and public New. Original carton. Price negotiable. Must sell. WYRE, affairs programs for astate Department of Education Expertly maintained production equipment includ- Annapolis, MD 301 -263 -9211. looking for a Television Director position. MA, BJ, age ing Datatron Vidicue Editor 5200. Grass Valley Group Used automation, all makes and models, low prices. 31. Box 11-53. 1400-7 Production Switcher, Phillips -Norelco MD -3 Audio Console. Best Offer- 202 -783 -2700. call for quote. Broadcast Specialties 206 -577 -1681. CABLE 5" Air Hellax copper -New Surplus. Andrews HJ9- 50. 2600ft. Can be cut and terminated to require- COMEDY HELP WANTED MANAGEMENT ment. Below Mfgrs price. Basic Wire & Cable 860 W. Evergreen Chicago, IL. 312- 266 -2600. Dee)ays: New, sure -fire comedy! 11,000 classified Wanted: Cable TV System Manager. Located North- one liners. S10. Catalog free! Edmund Orrin, 41171 -B east. Established system with possible expansion and Two Ampex VR -3000 Portable High Band Grove Place, Madera, Calif. 93637. additional franchises. Must be familiar with all phases Videotape Recorders, in carrying cases, with three "Free" D.J. Comedy, Wild Tracks, Produc- of Cable TV including local origination. MSO with pro- video heads, battery packs and body braces. Top con- Catalog! tion. FCC Tests, more! Command, Box motion possibilities. Please write and give full details dition and sensibly priced. Box G -112. 26348 -B, San Francisco 94126. in first letter. Box H -100. Automation -full stereo IGM system with solid state memory -can handle four reels. time annc, two Hundreds have renewed! We guarantee you'll be EMPLOYMENT OPPORTUNITIES instacarts, net -in use thru last month. Ready for ship- funnier. Freebie! Contemporary Comedy. 5804 -B ment, PAL -english logging -call KHIG, 501 - Twineing, Dallas, TX 75227. DJ, 3rd phone, light board, good news and commer- 239.8588. ready cials, now! Anywhere. Box H -5. Free sample of radio's most popular humor service! RCA TS -40 Video Switching System. 18 Inputs. O'LINERS, 366 -C West Bullard, Fresno. California HELP WANTED MISCELLANEOUS Pgm, Pvw, Effects and 2 Mix buses. Audio- Follow- 93704 Video. Just removed from service and in good condi- Journalism Instructor Wanted. Seeking an imagi- tion. S5.000. KPHO -TV, Phoenix, AZ 602 -248 -7474. FRUITBOWL is not for comedians; it's for per- native person with a master's degree, professional sonality pros who use humor on their shows. Check media experience and successful teaching experi- 440 -2 Ampex, Excellent condition. $1800. 318- the difference yourself, with free trial subscription. ence, to develop a relatively new journalism cur- 757 -4200, Gene. FRUITBOWL. Dept. "C,' Box 382, Fair Oaks, CA riculum, in coordination with Radio /TV and Com- 95628. VHF Television transmitter. RCA TT -11 -AH com- munications. To teach print and broadcast reporting, plete including many spares. Now on channel 8. Clean editing, copywriting, and other basic journalism up and put on the air or lite time supply of spares for courses. Deadline for applications July 15, 1977. Con- MISCELLANEOUS the same or similar RCA transmitter. Cheap for rapid tact Dr. James L. Burden, Dean of Instruction, Central -3174. Wyoming College, Riverton, WY 82501. Central disposal. Bill Overhauser 702- 831 Prizes! Prizes) Prizes! National brands for promo- Employer. tions, contests, programming. No barter or trade ... Wyoming College is an Equal Opportunity RCA Model TK 42 Color Television Camera. Contact better! For fantastic write or phone: Television & Carland. Inc. 816-842-6098. deal, IL Instructor or Assistant Professor of Radio/Televi- Radio Features, Inc., 166 E. Superior St.. Chicago, now being used on channel 34. sion for a fast -growing state school located in the Used transmitter 60611. call collect 312- 944 -3700. TT modified Townsend to greater Cincinnati area. Permanent, tenure -track posi- Visual /Aural G.E. -25A -8131 or KMEX- tion involving teaching, committee service and stu- 25KW. Reasonable offer. 213 -466 More for your AM /FM station. If usual sales formula dent advising starting August 1977. Teaching respon- TV, 5420 Melrose Ave.. L.A.. CA 90038. not enough for your station - finance full amount and receive special dividend. Confidential. Box H -111. sibilities include foundations of broadcasting, radio Houston Fearless Colormaster CM16 ME -4 (30 performance and production, broadcast writing and FPM) with pH meter, densitometer, and all accesso- Format Information. Clocks- News -Promotions /July selected areas of special interest. M.A. and five years ries. Contact Marc Menasco 318 -861 -1621. of professional television experience are the minimum air check of Detroit radio/package $25.00 -air check requirement; salary is commensurate with qualifica- 320 feet; 32 inch guide tower S4,900. 200 feet, 14 $8.95. 3025 Navarre, Apt. 1 -B, Oregon, OH. tions. Send resume, graduate transcripts and a list of inch lower, $1,800. 150 feet self -supporting four references, including phone numbers, to Dr. microwave $3,800. Others available. Also new towers, Sex and Broadcast Management. Writing an arti- cle on that subject. Have you been approached Michael L. Turney, Coordinator, Communications painting and erection. Forty years experience -rea- or Department, Northern Kentucky University, Highland sonable rates. Angle Tower Company, PO Box 55, know anyone who is approachable? Anyone with sto- ries to please H Heights, KY 41076 before July 8. NKU is an Affirma- Greenville, NC 27834. Ph. 919- 752 -7323. tell, write: Managers Box -115. tive Action /Equal Opportunity Employer and actively Bankruptcy liquidation. 100 pair new Pioneer seeks the candidacy of minorities and women. Deejays: A collection of storeis, facts, and laughs. in walnut in sealed cartons). speakers cabinets (still King's Korner: Write to The King at 1045 Park Avenue. 20 Watts and 25 Watts RMS. Must liquidate in 10 for Department of Journalism, River Forest. IL 60305 for free sample. Chairman expanding days. Any reasonable offer (all or part). 503 -225- Communication to begin Broadcasting and Speech 0509 anytime. September, 1977, or January, 1978. Faculty of 11' 270 Attention stations: Automated ones too. Commer- recorded by professionals less than per students. Must have significant print or broadcast FM transmitters. 25 KW, 20 KW, 15 KW, 10 KW, 5 cials $10.00 news Ph.D. preferred. Masters degree re- spot. Also music recorded onto "A" carts. Write experience. KW, 1 KW, and 250 Watt used FM transmitters. Com- Soundcraft Productions, 9402 North 107th Street. quired. Rank and salary open depending on qualifica- munication Systems Inc.. Drawer C. Cape Girardeau. Milw.. WI 53224. tions. Affirmative Action, Equal Opportunity Employer. MO 63701. 314- 334 -6097. Deadline for applications is July 22, 1977. Write: Dr, Have a client who needs a jingle? Call us. Custom Lee Brown, Department of Journalism, Broadcasting Foreign broadcasters note: 3 RCA CB9 Sample jingles in 48 hours. Honest! Philadelphia Music Works, and Speech Communication. Buffalo State College, Loops and one Clark 108C Phase Monitor. Best offer. Box 947, Brynmawr, PA 19010. 215 -525 -9873. 1300 Elmwood Ave., Buffalo, NY 14222. 803 -427 -2411. Ask for CE.

Broadcasting July 4 1977 87 INSTRUCTION Help Wanted Announcers Situations Wanted Announcers Continued Continued REI teaches electronics tor the FCC first class license. Over 90% of our students pass their exams. Classes begin June 20, August 1. Student rooms at TALK HOST CALM, CONVERSATIONAL each school. yet authoritative presentation . with some program management capabili- of your Classical Music. REI 61 N. Pineapple Ave, Sarasota, FL 33577. 813- ties. Knowledgable, well read, glib, opinion 31 years in broadcasting. 955 -6922. ated. Third class ticket a must; news back- ground helpful. Resume and salary require- last 11 years as producer -host/ program -director of classics REI 2402 Tidewater Trail, Fredericksburg, VA 22401. ments to Box H -6. EOE. -plus- 703 -373 -1441. "good music" station with considerable Automation experience. First Class FCC license in 6 weeks. Veterans ap- Wanted Technical Contact Box H -15 Broadcasting. proved. Day and evening classes. Ervin Institute, 8010 Help Blue Ash Road, Cincinnati. OH 45326. Telephone / 513 -791 -1770. ENGINEER "Tests- Answers" for FCC First Class License. Plus AM FM TRANSMITTERS TELEVISION "Self -Study Ability Test." Proven! $9.95. Free Design and production experience required. Help Wanted Technical Brochure. Command, Box 26348 -B, San Francisco resume history 94126 Send and salary to: Smtionic Corporation 1st class FCC, 6 wks. $450 or money back Cl0 Tom Humphrey BROADCAST guarantee. VA appvd. Nat'l. Inst. Communications, 212 Welsh Pool Rd. TECHNICAL OPPORTUNITIES Lionville. PA 19353 11488 Oxnard St., N. Hollywood, CA 91606. (All Fees Paid, - i OMEGA STATE INSTITUTE, training for FCC First Alaska, TV Operator S12.000 Class licenses, color TV production, announcing and Help Wanted Programing, Alaska, TV Maintenance S20,000 radio production. Effective placement assistance, too. Arizona, Radio Chief S10-12,000 Production, Others TV Maintenance 237 East Grand. Chicago. 312- 321 -9400. California. S20.000 California, TV Assist. Chief $15-18.000 Our 40th Year! Get your First to get there First! Don Connecticut, TV Camera Mir 520,000 Florida. Assist. Martin School of Communications! Since 1937, train- Chrel TV S15-17,000 KSTT NEEDS P.D. Georgia, Industrial TV Chiel S15-20.000 ing Broadcasters for Broadcasting! 1st Phone. Latest Number One Midwest Top 40 needs a real pro to Idaho. TV Chief Engineer $18.000 methods. Completely equipped Transmitter studio. 2 replace PD. moving to major market. P.D. must moli- Kentucky, TV Maintenance S11-16.000 month 4 and month classes available. For details and vate. promote. and nave good lollow- through- Send Massachusetts, Chief Prod House S17-19.000 start dates, Don Marlin School, 7080 Hollywood Blvd., tape and resume lo: Melvin W LaForce, KSTT. PO. Box Montana, TV %miller Supervisor $10.000 5th floor, Hollywood, CA 90028. Call 213 -462 -3281. 3788. Davenport. Iowa 52808 E.O.E Montana. TV Assist Chief S13-14.000 Ohio. TV Operator S12.000 Free booklets on job assistance, 1st Class F C C Ohio, TV Crew Supervisor $16-1Q000 license and D.J.-Newscaster training. A.T.S. 152 W. Penna. Military Antenna Design S15-32,00) 42nd St. N.Y.C. Phone 212- 221 -3700. Vets. benefits. Situations Wanted Management Penna, Production House Maint S12-16.000 Penna. Radio Chiel 513.000 Cassette recorded First phone preparation at Puerto Rico. Radio Chief $18.000 home plus one week personal instruction in Boston, anode Island, Mfg Applications S20,000 Atlanta. Seattle. Detroit, Philadelphia. Our twentieth Experienced GM Tennessee. Xmiller Supervisor 512-16.000 year leaching FCC license courses. Bob Johnson Tennessee. TV Maintenance S10-12.000 Strong. Experienced Radio License Training, 1201 Ninth, Manhattan Beach, GM with outstanding Texas. Radio Chief $12.000 CA 90266 213- 379 -4461. track record with successful blockbuster sta- Texas, TV Maintenance $12,000 tions in top major markets looking for position. Virginia, TV Assist Chief S16-18.000 Save time; save money. Get your First Class Reply in confidence 215- 449 -7378. Washington, TV Studio Sup 15.000 License in exciting Music City, U.S.A. Four weeks Wisconsin, TV Maintenance 510-14,000 $395. Veterans approved. Tennnessee Institute of Wyoming. VTR Engineer S13-15.000 Broadcasting. Nashville. 615- 297 -5396. Travel, Radio/TV Field Engineer S15-20,000 Alan Kornish ATTENTION: Key Personnel Coast to Coast Employment South Main Towers, Wilkes- Barre, Pa. 18701 RADIO 1717) 822 -2196 Help Wanted Announcers FLORIDA

NEED A G.M. /STATION VOICE? MANAGER? TV TECHNICIAN GOOD Immediate opening for individual with Floridian return. studio broadcasting experience and an It you've ready to Current top I don't care where you've been. FCC First exec with small, medium, large Class License. A background got the voice and can fit our Beautiful in electronics is desirable. Music Format, you may have a great op- market experience in sales, pro- portunity and future here. Send simple gramming, operations. Heavy man- RADIO tape, resume, and salary requirement to agement background at successful Al Fusco, WFOG, 330 West Brambleton stations, great track record and new TECHNICIAN No calls Ave, Norfolk, VA 23510. phone ideas for new money. Forty -three Temporary position available for up to please. year -old family man, interested in 180 days. FCC First Class License re- All replies answered. facility with sound financial base quired. Electronics and computer back- and growth opportunity. Box H -71. ground desirable. EOE. _J Please contact Personnel Department (617) 725 -2890. Situations Wanted Announcers

We have an announcer -sports play-Dy -play man who Unique PERSONALITY has grown out of his lob. He wants to move on. 8 he needed nas been so valuable to us we want to help him. He's a to entertain Buffalo and the East Coast, eve- len year veteran ... has been dedicated, loyal, prompt, GENERAL dependable. and about all the good things we would nings, on WKBW. We offer a career oppor- like always to expect. His name is Steve Imming ... tunity for the right talent. Send tape and RKO General and you can contact him directly, at 314- 364 -2525. Building, Government Center resume to: Bob Harper, Program Director. Rolla, Mo., or write to Box 727, zip 65401. Or call me Boston, Mass. 02114 WKBW Radio, 1430 Main. Buffalo, NY 14209. Bob McKune ... we recommend Steve highly ... so An Equal Opportunity Employer An Equal Opportunity Employer much so we're paying for the ad ... he has our very M /F/H /Vets best wishes.

Broadcasting July 4 1977 138 Help Wanted Technical Help Wanted News Situations Wanted News Continued Continued

Husband and wife with separate major NEWS DIRECTOR market experience reporting, producing TV STUDIO and anchoring seek a joint challenge. Oi television and radio operation in the 74 1h ADI mar- Would be interested in co- anchor posi- CHIEF ENGINEER ENG ket Award -winning department using tape tions. Box H -63. equipment. Full -hour local news at 6 with late news AND MAINTENANCE seven nights a week. Solid journalism background plus strong administrative leadership needed. Degree MAN required. Salary open. Equal opportunity employer M/F Reply to Employment Director. WSBT Inc.. 300 W Radio Drama Jefferson Blvd.. South Bend, IN 46601. At least 3 years experience required on professional RCA 2" LUM and ABNER video tape and TK44 cameras. 5 - 15 MINUTE Maintain and repair all related REPORTER PROGRAMS WEEKLY Audio Visual equipment in major Lum & Abner Distributers New York Advertising Agency. General Assignment 1001 SPRING Submit resume indicating LITTLE ROCK, ARK. 72202 Phone (501) 376-9292 experience and salary requirement Major to Group Station Box H -113. in top 30 market. Employment Service AN EOUAL OPPORTUNITY EMPLOYER Resume HOW TO GET A JOB to Box H -104. Dynamite tip sheets on interview and lob hunt- ing technique, including the toughest inter- EOE view questions and innovative cover letter de- EXPERIENCED CHIEF signed to entice interviews. Send 63, refunded Help Wanted Programing, on ordering hard hitting resume. Careerway ENGINEER Resume Service. P.O. Box 1404, Attleboro Production, Others Falls. MA 02763. ABC affiliate located in a scenic north- easter lake port city is seeking an expe- rienced Chief Engineer. Individual PROMOTION should be knowledgeable in solid state Buy -Sell -Trade technology and hi- powered klystron DIRECTOR - transmitters. Excellent opportunity and TELEVISION CHARGEA -TRADE Top mark et Trade benefits in a well -established company. 50 surions! advertising time lamelle, sta Television broadcast experience vital. rions trade other due bills or Reply to Box No. H -98. Responsible for all promotional ac- merchandise) for merchandise. An Equal Opportunity Employer tivities of the station including creation travel and hundreds of business Ik needs FREE BOOKLET and implementation of promotional and AVAILABLE .CALL TOLL FREE advertising campaigns; involvement in - 8003275556(eacept Florida) Help Wanted News merchan- 3041E Cy.covi lus Fr ta- e.,a.i. FL 33308 '306,451 2700 areas of sales promotion and i,uoi . 4.. .si.nO.u.U0.1,r.,nn.r,.GRfeviL tst "AK. ern dising. Work with agency to develop campaigns. Prepare copy for print media; write and produce television REPORTER To commercials and promos. Creation of Wanted Buy Stations effective commercials and their proper Immediate opening for CBS affili- placement to reach the desired au- ate, with new expanded facilities in dience important. An Equal Opportunity Public Company interested in Las Vegas, Nevada. 3 years experi- Employer. Send resume to Personnel acqusltlons and/or mergers. T.V. - ence in reporting and journalism re- Department, WBEN -TV, 2077 Elmwood Radio. Profitability not a factor. quired. Must be familiar with ENG Avenue, Buffalo, New York 14207. Reply Box E -69. hard news operation. Excellent ben- efits. $10,000 to $14,000 per year. Help Wanted Sales Submit resume to:

T.L. Jackson Personnel Manager ACCOUNT QUALIFIED- PROFESSIONAL PO. Box 14000 OPERATOR Las Vegas, Nevada 89156 (702) 733 -0123, ext. 344 EXECUTIVE Seeking AM. FM or AM /FM combo in small Equal Opportunity Employer market. Any location. Will consider all up to WTVJ dominant in the Nation's No. 250.000 Box H -8B 14 TV market & consistent share leader in the top 15 markets, seeks NEWS REPORTER a local sales person to take over es- tablished account list. Send resume For Sale Stations One of the top reporters on our award- winning televi- & at least 1 presentation to Tom sion and radio news learn is moving to Florida with her Brokers & Consultants husband need another outstanding journalist as a Fraioli or Mal Kahn, 316 North We to the replacement. If you have a degree or broad proven ex- Miami Ave., Miami, Fla. 33128. perience, the ability lo do meaningful interviews, and Communications Industry film a know the effective use of and ENG tape, send Equal Opportunity Employer M/F resume and videocassette to: Employment Director. ca Females & Minorities THE KEITH W. HORTON COMPANY, INC WSBT. Inc.. 300 W. Jefferson Blvd.. South Bend, IN 46601. Equal opportunity employer, MIE Are Encouraged to Apply 1705 Lake Street Elmira, New York 14902 P.O. Box 948 (807) 733 -7138

Broadcasting July 4 1977 89 For Sale Stations For Sale Stations Continued Continued MEDIA BROKERS H.B. La Rue, Media Broker APPRAISERS Southwest RICHARD A full -time AM and Class C FM. Best facil- ities in top 125 markets. Write Boyd

%wean_ ,ESr COAST 1204 RUSS BUILDING SAN FRANCISCO. CALIFORNIA 94,0= Kelley, 4525 Shady Lane, Wichita Falls, A35NORrN MICMGAN CNICAGO6061 1 Al st6r3.au_ Texas 76308. EAST COAST 210 EAST 53RD ST NO SD NEW rORN 100:: 212 2Be073' 312.467.0040

Fulltimer North Central California. (,ccil L. Single station market. Potential for FM Profitable group of California AM -FM Richards, inc. A Confidential now on file. $480,000. Terms. radio stations for sale or merger with top Service Fulltimer in city covering metro area of rated public company. Annual volume media brokers about 390,000 in Southeast. Good approx. $1,500,000, substantial poten- billing. $600,000. Terms. to Owners & tial and expansion possibilities. Box Class "A" stereo with two translator \uir. am Qualified Buyers G -104. "DR Iers /.,xr;A. outlets. Small town near Springfield, ram ('hen h. l'.. 2104.1 MO. $95,000. Terms. Fulltimer with real estate. Billing about $100,000. About 50,000 Pop. in county. Southern W.Va. $230,000. Iulliime 217K (elms LARSON /WALKER 6 COMPANY WV small AM /FM within 25 miles of Meridian, fullhme 1.570K 455K Brokers, Consultants & Appraisers SE metro Miss. $225,000. $15,000 down. CA sub profitable 475K 138K Los Angeles Washington FL sub power 1.600K 464K Class "C" stereo in Miss. Terms. Contact. NE major power 850K cash AM /FM within 40 miles of Dothan Wllllam L. Walk, Atlanta Boston -Chicago -Dallas Alabama. $1 60,000 for total. Buy 49% - Suit 506. 1725 031 St N W Los Angeles -San Francisco now with option. Terms. shington, D C 20036 Daytimer within 50 miles of Bakers- 202-223-1553 CHAPMAN ASSOCIATES' field, California. Spanish. $520,000. nationwide service Terms. All stations listed every week until sold. Let us list For Fast 1635 Svoy Drl Atlanta. 0oryl 30341 your station. Inquiries and details confidential. Action Use BROADCASTING's BUSINESS BROKER ASSOCIATES Classified Advertising 615- 894 -7511 24 HOURS RALPH E. MEADOR Media Broker AM - FM - TV - Appraisals BROADCASTING'S CLASSIFIED RATES P.O. Box 36 Payable In advent*. Check or money order only. - Situations Wanted, 40c per word -5.00 weekly mini- Lexington, Mo. 64067 mum. Phone 816- 259 -2544 When placing an ad indicate the EXACT category -All other classifications. 80c per word- $10.00 desired. Television or Radio. Help Wanted Ór Situations weekly minimum. Wanted. Management. Sales, Etc. If this information is -Add $2.00 for Box Number per Issue. omitted we will determine. according to the copy enclosed, where the ad should be placed. No make goods will be run Rates, classified display ads: it all information s not included. -Situations Wanted (Personal ads) $30.00 per inch. -All other $60.00 per inch. The Publisher is not responsible lot errors in printing due to RADIO STATIONS illegible copy-All copy must be clearly typed or printed. -Stations for Sale. Wanted to Buy Stations, Employment Agencies, Business Opportunities, and Public Notice Copy: Deadline is MONDAY for the following Monday's advertising requires display space. FOR SALE issue. Copy must be submitted in writing. Publisher reserves the right to attar Classified copy Replies toads with a box number should be addressed to to conform with the provisions of Title VII of the Civil Fulltime AM and Class C FM in top Box Number. c/o BROADCASTING. 1735 DeSales SI.. N W. Rights Act of 1964, as amended. Washington, D.C. 20036. 20 market have just become avail- Agency Commission Only on display space. able. for Noo telephone copy accepted. Audio tapes, Stations programmed transcriptions, tarns or VTR's are not forwardeble, Word Count: Include name and address. Name of city effective combo selling with good but are returned to the sender. Replies addressed to (Des Moines) or of state (New York) counts as two words. box numbers must not contain reference to audio Zip Code or phone number including area code counts as audience acceptance. Modern tapes, transcriptions, films or tapes. one word. (Publisher reserves the right to omit Zip code equipment, stable staffs, excellent and/or abbreviate words it space does not permit.) Count Rates, classified listings ads: each abbreviation, initial, single figure or group of figures physical plant. Principals only write -Help Wanted 70c per word- $10.00 weekly mini- or letters as a word. Symbols such as 35mm. COD. PD. GM, Box H -2. mum. etc. count as one word. Hyphenated words count as two (Billing charge to station and firms: S i .00). words.

Name (Print) Signature RETIRING FROM THE GREATEST BUSINESS IN THE WORLD Address Phone WNIA- BUFFALO, N.Y. AREA -AM FULLTIMER City State Zip

ASKING 1.5 MM CASH. CAN BE REAL PRO! -I I MAKER. Insert time(s). Starting date Box No GORDON P BROWN 250 EAST AVENUE. ROCHESTER, N.Y 14604 Display (number (716) 232 -5580 of inches).

Indicate desired category

SMALL MARKET RADIO Copy:

'.114 south -beau Ulul resort area emir s(rony industrial complex and healthy economy. No competition. Ideal for owner /operator. S89,000 NO 25% down. Box H -106.

Broadcastli-g JI.,y 4 1877 70 StockE Index

Approx. Total market Closing Closing shares capeali Stock wed. Wed. Net change r mange 1977 PIE out Mt. symbol Ent]. June 29 June 22 in week m week H190 Low ratio (000) (000)

Broadcasting ABC ABC N 43 5/8 43 1/2 + 1/8 + .2R 45 1/4 37 10 18,058 787,780 CAPITAL CITIES CCB N 51 1/2 49 1/2 + 2 4.04 57 44 3/4 11 7,484 385,426 CBS CBS N 58 3/4 58 5/8 + 1/8 + .21 60 3/8 55 10 28.395 1.668,206 COX COX N 2A 1/2 28 1/2 .00 33 5/8 27 8 5,872 167.352 GROSS TELECASTING GGG A 14 7/8 14 7/8 .00 15 1/2 13 5/8 7 800 11.900 KINGSTIP COMMUN. KTVV 0 4 1/2 4 1/2 .00 4 5/8 3 7/8 8 461 20074 LIN LINK 0 18 3/4 18 7/8 - 1/8 - .66 19 1/8 16 t/2 8 2.725 51.093 MOONEY MOON 0 2 5/8 2 5/8 .00 2 5/8 1 7/8 9 425 1.115 RA HALL RAHL 0 17 1/4 17 + 1/4 * 1.47 18 1/2 8 5/R 21 1,281 22,097 SCRIPPS-HOWARD SCRP 0 36 1/2 36 1/2 .00 36 1/2 31 1/2 8 2.589 04,498 STARR** SBG M 5 3/8 5 3/8 .00 7 3 1/2 1.414 7:621 STORER SBK N 23 3/4 21 3/4 + 2 + 9.19 26 7/8 21 3/8 6 4,876 115,805 TAFT TFA N 29 7/8 29 1/2 + 3/8 + 1.27 33 7/8 27 R 4,070 121.591 TOTAL 78,454 3.436.558

Broadcasting with other major interests ADAMS- RUSSELi_ AAR A 5 7/8 5 3/4 + 1/R + 2.17 5 7/8 3 3/4 8 1,234 7,249 AVCO AV N 17 3/4 17 1/4 1/2 2.89 17 3/4 13 3/8 4 11,656 206.894 JOHN BLAIR BJ N 16 7/8 16 1/4 + 5/8 3.84 17 1/2 11 1/8 6 2,414 40.736 CHRIS -CRAFT CCN N 5 1/2 4 1/2 + 1 + 22.22 7 3/8 4 1/2 5 4,396 24,178 COMBINED COMM. CCA N 22 3/8 21 5/8 3/4 + 3.46 23 19 8 6,493 145,280 COWLES CAL N 15 1/4 15 1/4 + 1.66 15 5/8 12 1/2 18 3,969 60.527 DUN E BRADSTREET DNB N 30 1/8 29 1/4 7/8 + 2.99 30 1/2 26 1/4 16 26,447 796,715 FAIRCHILD IND. FEN N 14 3/8 14 + 3/8 2.67 14 3/8 9 1/2 12 5,709 82.052 FUQUA FOA N 9 7/8 9 7/8 + 9.72 13 9 6 8.987 88.746 + 801.872 GANNETT CO. GCI N 35 3/4 34 3/4 1 + 2.87 40 3/4 32 3/4 16 22.430 GENERAL TIRE GY N 29 29 1/4 - 1/4 - .85 29 1/4 24 3/4 6 22.242 645.018 GLOBE BROADCASTING GLBTA 0 4 4 .00 4 3/8 2 1/R 2 2.783 11.132 GRAY COMMUN. O 10 1/2 10 3/4 - 1/4 - 2.32 11 8 5 475 4,987 HARTE -HANKS HHN N 29 1/4 27 + 2 1/4 * 8.33 29 3/8 26 12 4,470 130,747 JEFFERSON -PILOT JP N 30 1/4 29.3/4 + 1/2 + 1.68 32 3/8 26 5/8 11 24.128 729.872 KAISER INDUSTRIES KI A 5 1/8 4.7/8 + 1/4 + 5.12 18 5/8 4 5/8 3 28,119 144,109 KANSAS STATE NET. KSN 0 6 1/4 6 1/8 + 1/8 + 2.04 5 1/4 4 3/4 9 1,716 10,725 LEE ENTERPRISES LNT A 24 1/2 24 7/R - 3/8 - 1.50 28 1/8 22 1/4 12 5,010 122.745 LIBERTY LC N 21 3/4 20 7/8 7/8 + 4.19 21 3/4 18 7 6,762 147.073 MCGRAW -HILL MHP N IR 7/8 18 + 7/8 4.86 18 7/8 15 5/8 11 24.655 465,363 MEDIA GENERAL MEG, A 17 16 7/8 + 1/8 + .74 20 16 3/A A 1.f72 123.624 MEREDITH MOP N 20 1/8 20 5/8 - 1/2 - 2.42 20 5/8 17 3/8 5 3.067 61,723 METROMEDIA MET N 28 1/2 28 1/4 + 1/4 + .88 31 1/8 25 3/4 6 6.771 192.973 MULTIMEDIA MMEO 0 24 1/2 24 1/4 + 1/4 + 1.03 25 1/2 21 1/2 10 4.391 107.579 NEW YORK TIMES CO. NYKA A 19 1/4 18 1/8 + l 1/A + 6.20 19 1/4 15 3/4 9 11.207 215.734 OUTLET CO. OTU N 18 3/8 20 1/A - 1 3/4 - 8.69 24 1/4 16 5/8 8 2.140 39.322 POST CORP. POST 0 18 1/2 17 1/2 + 1 * 5.71 19 1/4 16 1/4 7 869 16,076 REEVES TELECOM RBI A 2 1/2 2 1/2 .00 3 1 3/4 16 2,380 5,050 ROLLINS ROL N 20 7/8 20 5/A + 1/4 + 1.21 24 1/4 17 1/A 12 13.404 270.AOR RUST CRAFT RIIS A 14 7/A 12 3/4 + 2 1/8 + 16.66 14 7/8 R 1/2 10 2.291 34.078 SAN JUAN RACING SJR N 8 A .00 10 3/8 7 5/R 7 2.509 20.012 SCHERING -PLOUGH SOP N 36 1/4 36 1/4 .00 44 3/4 32 7/8 12 54.084 1.960,545 SONDERLING SOB A 10 9 3/A * 5/8 + 6.66 10 7/8 A 3/8 5 1x103 11,030 TECH OPERATIONS ** TO 6 3 2 7/A + 1/A + 4.34 3 3/8 2 3/e 1.344 4.032 TIMES MIRROR CO. INC N 23 3/4 23 3/A + 3/8 + 1.60 23 3/4 20 3/4 11 33.927 8059766 WASHINGTON POST CO. WPO A 25 25 .00 25 1/8 21 3/4 9 8,876 221,900 WOMETCO NOM N Il 10 7/8 1/8 + 1.14 12 3/4 10 7/A 7 9,437 TOTAL 379,166 8.180730::::

Cablecasting + 12 2,757 14,474 ACTON CORP. ATN A 5 1/4 4 1/8 + 1 l/A 27.27 5 1/4 3 1/A AMECO * ACO 1/A 1/8 .00 1/2 1/A 1,200 150 16 3.374 A1.819 AMERICAN TV E COMM. AMTV 24 1/4 24 1/2 - 1/4 1.02 25 3/4 19 3/4 796 ATHENA COMM.** * 3/8 3/8 .00 3/8 1/8 2,125 + 4 3 1/A 28 8,319 35.355 BURNUP E SIMS 85IM 4 1/4 3 5/8 5/8 * 17.24 1/4 4 663 497 CABLE INFO.* 3/4 3/4 .00 7/8 1/2 + 3 3/4 9 1,667. 8.310 C OMC AST 5 4 3/8 + 5/R 14.28 5 4,761 27.070 PROPERTIES COMU 5 5 3/8 * 1/2 + 9.30 5 7/8 3 5/A 18 COMMUN. 82,018 COX CABLE CXC 2; 7/8 23 .00 23 16 1/2 20 3,566 979 856 ENTRONe ENT 7/A 7/8 .00 2 7/A 1 + 1/8 10 7,3D2 145.723 GENERAL INSTRUMENT ORL 19 7/B lR 7/8 + l 5.29 21 3/4 18 8.687 GENEVE CORP. GENV 7 3/4 8 - 1/4 - 3.12 9 1/4 7 1/2 52 1,121 7/8 73 5.281 27,065 TELE- COMMUNICATIONS* TCOM 5 1/8 5 3/8 - 1/4 - 4.65 5 3/8 2 132.244 TELEPROMPTER TP 7 7/8 7 5/A + 1/4 + 3.27 9 3/8 6 3/4 263 16.793 2 l 1/4 9 786 1,179 TEXS 1 1/2 1 1/2 .00 TEXSCAN 748,783 TIME INC. TL 36 7/8 36 1/4 + 5/8 + 1.72 38 1/4 33 10 20,306 617 2,005 TOCOM TOCM 3 1/4 3 1/4 .00 3 1/4 2 1/4 12 27,283 UA- COLUMBIA CABLE UACC 16 1/4 15 3/4 + 1/2 + 3.17 18 15 1/2 12 1.679 7/8 1.879 7,750 CABLE TV** IICTV 4 1/8 4 1/8 .00 4 5/8 3 UNITED 3,736 53,705 VIACOM VIA 14 3/A 14 1/2 - 1/8 - .86 15 5/8 9 1/2 13 TOTAL 88.936 1,406,669

Broadcasting July 4 1977 71 Approx. Total market Closing Closing shares Capitali- Stock Wed. Wed Net change 3 change 7977 PIE out zation symbol Exch. June 29 June 22 in week in week High Low ratio (000/ (0001

Programing COLUMBIA PICTURES CPS N 14 14 3/8 3/8 - 2.60 14 3/8 7 3/A 5 6,746 94,472 DISNEY DIS N 36 3/4 36 1/2 1/4 + .68 47 5/8 32 1/2 16 31,908 1,172.619 FILMWAYS FWY A 9 1/4 9 1/8 + 1/8 + 1.36 9 7/8 6 7/8 8 2,397 22.172 FOUR STAR* 1 1 .00 3/4 10 667 667 GULF + WESTERN GR N 13 3/4 14 5/8 - 7/8 - 5.98 18 3/8 13 1/8 3 48,269 663.698 MCA MCA N 42 5/8 42 3/4 1/8 - .29 42 3/4 36 3/8 8 18,024 768,273 MGM MGM N 22 3/4 24 1/8 - 1 3/8 - 5.69 24 1/8 16 9 13,102 298.070 TELETRONICS INTL. O 4 1/4 4 1/2 1/4 - 5.55 6 1/2 4 1/4 6 1,018 4.326 TRANSAMERICA TA N 15 7/8 15 1/2 3/8 2.41 15 7/8 13 5/8 9 67,238 1,067.403 20TH CENTURY -FOX TF N 22 7/8 22 1/2 + 3/8 + 1.66 22 7/8 10 12 7,631 174,559 WARNER WCI N 30 3/8 30 3/8 .00 32 1/2 26 1/4 7 14,436 438,493 WRAT HER WCO A 6 7/B 6 + 7/8 + 14.58 4 7 /8 4 1/2 11 2,243 15,420

TOTAL 213,681 4,720.172

Service 8800 INC. 8800 0 29 1/4 28 1/2 + 3/4 + 2.63 29 1/4 22 1/2 9 2,513 73,505 COMSAT CO N 32 5/8 34 3/8 - 1 3/4 - 5.09 36 3/4 29 3/8 9 10,000 326.250 DOYLE DANE BERNBACH DOYL 0 21 3/4 20 3/8 + 1 3/8 6.74 21 3/4 16 3/4 7 1.866 40,585 FOOTE C CONE BELDING FCB N 17 1/2 16 + 1 1/2 + 9.37 17 1/2 14 3/4 9 2.304 40,320 GREY ADVERTISING GREY 0 26 3/4 26 3/4 + 2.88 26 3/4 16 1/2 7 729 19,500 INTERPURLIC GROUP IPf, N 35 1/2 28 1/8 + 7 3/8 + 26.22 35 1/2 28 1/8 8 2.387 84,738 MARVIN JOSEPHSON MRVN 0 17 1/4 15 3/4 + 1 1/2 + 9.52 17 1/4 10 1/4 8 1.896 32.706 MCI ** COMMUNICATIONS MCIC 0 7/8 1 7/8 - 1 - 53.33 2 1/2 7/ß 19,485 17.486 MOVIELAB A MOV 1 1/2 1 1/2 .00 2 1 1/4 A 1,410 2.115 MPO VIDEOTRONICS MPO A 6 1/4 5 3/8 + 7/8 + 16.27 9 4 8 520 3,250 NEEDHAM, HARPER NOHM4 0 13 13 .00 13 11 I/9 6 823 10.699 A. C. NIELSEN NIELB 0 20 3/4 20 1/4 + 1/2 + 2.46 22 1/8 18 7/8 12 10,762 223.311 OGILVY C MATHER OGIL 0 32 3/4 31 1/4 1 1/2 + 4.80 33 1/2 31 8 1,805 59,113 J. WALTER THOMPSON JWT N 17 1/8 16 1/8 + 1 + 6.20 18 1/2 15 1/8 7 2.649 45,364

TOTAL 59,649 978,942

Electronics /Manufacturing AEL INDUSTRIES** A ELBA 0 5 1/8 5 5/8 1/2 8.88 5 5/8 2 3/8 23 1,672 8.569 AMPEX APX N 10 3/8 9 + 1 3/8 + 15.27 10 3/8 7 3/8 14 10,885 112.931 ARVIN INDUSTRIES ARV N 16 7/8 16 1/2 3/8 + 2.27 19 1/4 15 4 5,959 100,558 CCA ELECTRONICS* CCA 0 5/8 5/8 .00 5/8 1/8 3 897 560 CETEC CEC A 3 1/4 3 1/4 .00 3 1/4 1 3/4 13 441 1,433 COHU, INC. COH A 2 5/8 2 3/4 1/8 - 4.54 3 1/8 2 1/8 12 1,779 4.669 CONR AC CAX N 23 1/2 25 1/4 1 3/4 - 6.93 27 1/4 23 6 1.433 33,675 EASTMAN KODAK EA SKD N 58 1/2 59 1/2 .84 86 3/4 58 15 161.371 9,440,203 FARINON ELECTRIC FARN 0 9 9 .00 12 8 11 4,267 38,403 GENERAL ELECTRIC GE N 56 3/8 55 5/8 + 3/4 + 1.34 55 5/8 49 1/4 13 184,581 10,405,753 HARRIS CORP. MRS N 37 37 1/2 1/2 - 1.33 39 28 13 12.261 453,657 MARVEL INDUSTRIES* HARV 0 3 1/8 3 1/8 .00 5 1/2 3 1/8 8 480 1.500 ** INTL. VIDEO CORP. IVCP 0 1 1/2 1/2 + 100.00 2 3/8 3/8 2.701 2,701 MICROWAVE ASSOC. INC MAI N 23 5/8 23 3/4 1/8 .52 24 1/2 20 1/4 10 1,320 31.185 3M MMM N 49 3/4 50 1/4 .50 57 4R 3/8 16 115,265 5,734,433 MOTOROLA MOT N 40 41 1/8 1 1/8 2.73 56 7/8 37 3/4 12 28,544 1,141,760 N. AMERICAN PHILIPS NPH N 31 1/2 31 7/8 3/8 - 1.17 36 31 1/2 7 12.033 379.039 OAK INDUSTRIES OAK N 16 1/2 14 1/2 + 2 + 13.79 17 7/8 9 5/8 12 1,639 27,043 RCA RCA N 31 3/8 31 3/4 3/8 1.18 31 3/4 25 3/8 13 74,807 2.347,069 ROCKWELL INTL. ROK N 36 3/4 34 7/8 1 7/8 + 5.37 36 3/4 30 7/8 9 32,400 1.190,700 RSC INDUSTRIES RSC A 2 1/4 1 7/8 + 3/8 + 20.00 2 1/4 1 5/8 7 2,690 6,052 SCIENTIFIC -ATLANTA SF4 A 19 19 7/8 7/8 - 4.40 21 1/8 16 3/4 12 1.668 31,692 SONY CORP. SNE N 9 8 7/8 + 1/8 + 1.40 10 3/8 8 1/8 17 172,500 1,552.500 TEKTRONIX TEK N 35 35 1/2 1/2 1.40 68 1/2 28 1/4 16 17.342 606,970 TEL EMA TION TIMT 0 5/8 1/2 1/8 + 25.00 3/4 1/2 1 1,050 656 VARIAN ASSOCIATES VAR N 20 1/4 21 3/4 - 3.57 21 14 3/4 14 6,838 138.460 WESTINGHOUSE WX N 21 1/2 22 1/2 - 2.27 22 16 1/4 8 87,492 1.881,078 ZENITH ZE N 20 7/8 22 1/8 1 1/4 5.64 28 20 7/8 11 18.818 392.825 TOTAL 963.133 36.066,083

GRANO TOTAL 1,783,019 55,478,463

Standard & Poor's Industrial Average - 110.3 106.3 +4.0

A- American Stock Exchange Over -the- counter bid prices supplied by 'Stock did not trade on Wednesday, closing P/E ratios are based on earnings per -share AA-Midwest Stock Exchange Hornblower 6 Weeks. Hemphill -Noyes Inc., price shown is last traded price. figures for the last 12 months as published N -New York Stock Exchange Washington. "No P/E ratio is computed, company by Standard & Poor's Corp. or as obtained 0 -over the counter (bid price shown) Yearly high -lows are drawn from trading days registered net loss. through Broadcasting's own research. Earn- P- Pacific Stock Exchange reported by Broadcasting. Actual figures -Stock split. ings figures are exclusive of extraordinary may vary slightly. gains or losses.

Broadcasting July 4 1977 72 Profile

Personal growth and retailing, regional clients." It's no easy matter to understand corporate growth: Y &R's table of organization. There is Ed Ney of Y &R, AAAA Young & Rubicam U.S.A., with offices in New York, Detroit, Los Angeles, San Ed Ney, who runs an advertising agency Diego and Phoenix. There is Young & that should exceed $1 billion in billings in Rubicam Affiliates, comprising nine 1977, is a strong booster of the television specialized agencies and firms, including medium itself but a caustic critic of its Sudler & Hennessy Inc. (health -care ad- spiraling costs. vertising) and Wunderman, Ricotta & As president and chief executive officer Kline Inc. (direct marketing). of Young & Rubicam Inc., New York, he Young & Rubicam National is a network oversees a 56- office complex spread of 10 regional agencies with 11 offices in throughout the world and staffed by more Kansas City, Mo.; Chicago; Cedar Rapids, than 4,500 employes. But these summer Iowa; Denver; Rochester, N.Y.; Houston; days the usually cool and unflappable Mr. Atlanta; Cincinnati; St. Petersburg, Fla., Ney is slightly hot under the collar. Miami, and Rochester, N.Y. Young & "There are many good programs on Rubicam International's operations total television, but I honestly don't think it more than $400 million in billings in coun- makes good business sense for the net- ties including the United Kingdom, works to charge such unconscionable France, Belgium, The Netherlands, West rates," he says. "We're going to be doing Germany, Austria, Switzerland, Italy, business for a long time -in good times Spain, Lebanon, Sweden, Denmark, Nor- and bad times." Edward Noonan Ney - president and chief way, Canada, Puerto Rico, Venezuela, Mr. Ney sincerely believes his views are executive officer, Young & Rubicam Inc., New Dominican Republic, Mexico, Brazil, not a reflection of the traditional adversary York: b. May 26, 1925, St. Paul; BA, history and Australia, Japan and Hong Kong. relationship between buyers and sellers. English, Amherst College, 1947; U.S. Navy Air Mr. Ney advocates more growth for He readily acknowledges that price hikes Corps, 1943 -46; trainee assistant account Y &R even though the company has ex- are in order -but not at the rates the net- executive and account executive, BBDO, New panded widely the past five or six years.I-je works are demanding. York, 1947-51; account executive, Young & envisions additional growth for Y &R in At 52, Edward Noonan Ney is a tall, Rubicam, New York, 1951 -59; vice president - such areas as corporate and educational athletically built man with a friendly, relax- account supervisor, 1959 -63; senior vice communications and international adver- ed manner and a deep voice. He exudes president in charge of domestic, Canadian and tising. enthusiasm and respect for the advertising Latin American branch offices, 1963 -1967; The far-flung domain of Y &R compels executive vice president and director of Y & R business, and says he considers himself Mr. Ney to devote about 50% of his work- International, 1967 -70; president and chief "the luckiest guy in the world" to be in his ing hours to travel. But he says, he enjoys executive officer, 1970; m. Judith Lasky, 1974; position. the pace. be even more children by previous marriage -Nicholas, 24; His schedule will apparently had to do with his Luck little Hillary, 23; Michelle, 21. rigorous during the next year as he takes success. Mr. Ney's ability is respected not on additional responsibilities as chairman only at Y &R, which he joined in 1951, but of the AAAA. also among his peers in the agency busi- ecutive before moving over to Y &R in "I'm a firm believer in the four A's," he ness: In May, they elected him chairman 1951 in the same capacity. said. "I happen to be the fifth chairman of of the American Association of Advertis- Mr. Ney's stature grew steadily at Y &R. the association to come out of Y &R in the ing Agencies. He was named vice president And account past 30 years. I think it is good for agen- Mr. Ney is a native of St. Paul, but grew supervisor in 1959; senior vice president cies, particularly those in the under -$10- up mainly in St. Louis. He left the Mid- in charge of domestic branch offices and million class that make pp the overwhelm- west to attend Amherst College in Massa- those in Canada and Latin America in ing majority of the membership. It's avail- chusetts on a scholarship. There, with 1963, and an executive vice president and able to them for all kinds of advice -finan- time out for service in the Navy Air Corps director of Y &R International in 1967. cial, legal and educational. The seminars during World War II, he majored in In 1970 he was elevated to president and provide a source of valuable information." English and history and was an editor for chief executive officer of the agency. Together with the Association of Na- the campus newspaper. Under Mr. Ney's aegis the accent at .. tional Advertisers and the American Ad- "I thought of becoming a writer," Mr. Y &R has been growth through acquisition vertising Federation, he continues, Ney recalls, "but frankly I didn't have and diversification. In 1970 the agency's AAAA prqvides "our industry with the enough confidence in my writing ability." worldwide billings totaled $520 million. clout we need to deal with regulatory agen- He went to New York in 1947 following They hit the $900- million mark last year cies in Washington." graduation and decided to look for a job in and are heading for $1 billion by the end of One project he has in mind for the advertising, "mainly because I had a num- this year, according to Mr. Ney. association is a program that would en- ber of friends in the field and it sounded as The key to Y &R's growth was its courage highly qualified young people to if it might be interesting work." purchase of regional and specialized agen- come into the advertising field. The future head of the AAAA was cies. Mr. Ney gave a presentation about To escape the weight of his work, Mr. turned down initially at a number of agen= five years ago to the agency's top officers Ney, who lives in Manhattan during the cies. A personal appeal to Ben Duffy, then emphasizing that the full- service agency week, spends weekends at his home in president of BBDO, however, got Mr. Ney could not be full service only within the Pound Ridge, N.Y., playing tennis and into the agency's training program, and he confines of consumer goods. volleyball and swimming and running. He was steered toward account work. "We wanted to get into full service in also is an avid reader, an admirer of John Mr. Ney began as an assistant account every sense of the word," Mr. Ney says. Dos Passos, Oscar Wilde and F Scott executive at BBDO and was an account ex- "Direct mail, medical, public relations, Fitzgerald.

Broadcasting July 4 1977 73 Editorials

Too much ado Senate Communications Subcommittee and his counterpart, Lionel Van Deerlin (D- Calif.) in the House, demanded that the It isn't entirely clear what the television directors of the National FCC devise a schedule and assigned the General Accounting Association of Broadcasters had in mind when they adopted last Office to help. As recounted here a week ago, the FCC has week's resolution on program standards. Sex, however, seems to declared the GAO to be of no assistance and has once again have occupied a prominent position in their thoughts. They are asserted an inability to obey the chairmen's command. against it. In all of this, Washington has displayed an inexcusable insen- Or at least they are against portraying it on television, which sitivity to the legitimate claims by broadcasters for a return of has now been declared "primarily a family medium." The chorus money illegally collected from them. Any broadcaster who acted cries for stronger language in the television code to emphasize with as much insensitivity toward Washington would be relieved that "material generally perceived as obscene, profane or inde- of his license at once. cent is unacceptable." The code already says: "Obscene, indecent It will be interesting to see where the buck goes next. or profane matter, as proscribed by law, is unacceptable." It can only be assumed that the incumbent television directors want the definition broadened to exclude matter proscribed not only by law Too good for the people? but also by the private taste of whoever happens to be in charge of code judgments. If competition in the marketplace is the American way, last It isn't just off -color television that the board dislikes. It is also week's Supreme Court opinion legalizing advertising by lawyers unconventional television. The board wants to "encourage pro- must be applauded. But there can be no joy for broadcasters, who grams which reflect established values and traditions" and to be again find themselves set apart. leery of "programs which reflect the changing or changed at- "And the special problems of advertising on the electronic titudes of substantial segments of our society." In the latter case, broadcast media will warrant special consideration," said the ma- the assumption must be that societal changes on a less than jority opinion written by Justice Harry A. Blackmun. "substantial" scale are to be avoided entirely. What "special problems "? We would judge they constitute the Last week's resolution implies that current television program- penalty of success. That was the device used seven years ago by ing reeks with revolution and salaciousness. If taken literally, it Congress in banning cigarette advertising from the air but giving can be read as a directive for the creative community to flee it carte blanche in other media, which have enjoyed a bonanza as television for any other medium where innovation is permissible. cigarette consumption has increased. Cigarette smoking is just as Television deserves a kinder judgment and better fate. dangerous wherever it is advertised. It is the kind of action that Senator Edward Kennedy (D- Mass.) would invoke legislatively against saccharin and products Who, containing saccharin. Such restrictions, if implemented against us? broadcast advertising, would affect radio and TV in a way that would offer a harsh reminder of the $250-million cigarette losses. The FCC owes broadcasters reimbursement of a significant, if still Aside from the packaged pills uncalculated, part of the $47.5 million they have paid in fees that or sweeteners, saccharin is used in the courts have twice declared excessive. The bill remains unpaid, many foods and drinks as well as in confections and chewing however, while the FCC, the General Accounting Office and the gums. chairmen of the Senate and House Communications Subcommit- On the immediate issue of lawyers' advertising, we see no "special problems." it can be said in print, why cannot it be tees engage in a game of pass the buck that helps explain the If steady decline of public confidence in the federal government. said, sung or pictured on the air? Indeed the Supreme Court opinion ought to open the way for medical clinic and other profes- The broadcasters have been stuck for the $47.5 million (not a sional advertising. Accountants tax mere $31.9 million as previously reported) although cable opera- and consultants now use the media with obvious success. tors were refunded the $4.1 million they overpaid under a fee schedule they successfully challenged in the Supreme Court in Since the Supreme Court has decreed in many contexts that the broadcast media are entitled to First Amendment protection, it is 1974. The broadcaster payments kept mounting under a scaled - difficult to understand its down schedule that the appellate court declared in 1976 was still unwillingness to equate advertising in too high. all media on the same basis. There's much work to be The FCC originally was pushed into the collection of fees by done. members of congressional appropriations committees. It tried to score points with those congressmen by adopting a schedule in- tended to recover 100% of its operating costs. It was still trying to score points in the modification it adopted after the Supreme Court threw its first schedule out and in its refusal to refund the fees paid by broadcasters. With a wink in the direction of the Hill, the FCC explained that broadcasters had not participated in the cable appeal that upset its first fee schedule and thus were unen- titled to recovery. The appellate -court decision of 1976 put an end to the political pandering. With a profession of despair at devising a schedule that would meet court standards, the FCC proposed last Maich to refund all fees it had collected above $5, a $127- million refund in all. Alternatively, it suggested, Congress could write a fee sched- Drawn for BROADCASTING by Jack Schmidt ule of its own. `Is it 'red in the morning, sailor take warning' or 'red at nigh4 It was then that Chairman Ernest Hollings (D -S.C.) of the sailor's delight' or ... ?

Broadcasting July 4 1977 74 Atlanta, like the State of Georgia, has sent some of its outstanding citizens to Washington. One such person is Bert Lance. The day he was approved WSB-TV as Director of the Office of Management and Budget, Lance was inter- viewed on WSB -N's 6 O'Clock newscast - live, via satellite, from Washing- ton. Such efforts to bring the news - wherever it originates -to Atlanta Is Atlanta have made WSB-11/ Atlanta's First station for awards. The Associated Press presented Channel 2 the prestigious Pacemaker Award (as the state's outstanding news operation). United Press International agreed, naming "Action News" Georgia's best news program. WSB-TV recently received more EMMY nominations than any other station in Atlanta. And the best award came in the May, 1977 Arbitron. WSB -N's Action News is first in Atlanta every day at noon, six and eleven.' First in Atlanta: that's WSB Television.

'May 1977 Atlanta Arbitron. Audience esti- mates subject to qualifications. Available j10 First upon request. WSB In Cox TV stations are represented by TeleRep. PRIVAtlanta

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