Broadcasting What the NAB Irgser Ds to Din Bout Sex and Violence
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A roundup of honors earned by broadcasting What the NAB irgser ds to din bout sex and violence BroadcastingThe newsweekly of broadcasting and allied arts Our 46th Year 1977 Arb,00n. Apnl%Moy'». rSA. AOH. Adv. 55.49. Mon. n. 6:00 AM.I9,00 Midnight. All dota ore .bmoMS and frblecl to srr.ty lhtation.. Mr. fñovPublic Television is proud to be the recipient of five George Foster Peabody Awards -the best showing in all of broadcasting: 1 An innovative series of original A series of varied cultural A documentary on the problems of television dramas by new American performances from Washington's water utilization, presented on the playwrights. Wolf Trap Farm Park. PBS "Americana" series. Protletanu["' Prad,onsteam. VCET /Los Angeles Protlocaam WETA/Washington st. KERA/Da Ilas A series of historical dramas spanning A special report on the PBS 200 years of American history. "USA: People & Politics" series. P`=,:n7WNET surtan: /New York Protlucstatans: WETA/Washington & WNET /New York AMERICA'S PUBLIC TELEVISION STATIONS PUBLIC BROADCASTING SERVICE BroadcastingNJul4 The Week in Brief MORE TEETH IN CODE The NAB boards, meeting last Shiben notes FCC's new standards for screening week in Williamsburg, Va., had a busy four days. Standing employment practices are superior to those used in out was the television board's resolution calling for petitioners' screening. PAGE 29. stronger language against unacceptable programing. PAGE 20. NONDUPLICATION HANGUP The FCC has an inter - bureau split over criteria to be used for waivers. PAGE 31. FAMILY -VIEWING APPEALS Parties aggrieved with Judge Ferguson verdict file appeals. Department of CBS READING PROJECT Cooperative effort with local Justice contends FCC, Chairman Wiley did not pressure school board that has been tried by three network -owned broadcasters into accepting the plan. PAGE 22. stations, will be expanded to 20 major- market affiliates this fall. PAGE 33. INTO THE FREEZER Hollings won't let the FCC pay for the network- inquiry staff, so the FCC suspends the HUMAN CANNONBALL WINS The Supreme Court rules proceeding pending the arrival of Carter -appointed that a Cleveland TV station erred in taping a circus act chairman. PAGE 23. without permission and then showing it on the evening news. PAGE 34. SPOT Tv LAG There's a letdown in third -quarter buying, particularly when compared to the record summer of MORE AM COMPETITORS FCC's Quello reminds 1976. Higher prices, siphoning by networks and the broadcasters that a proposed expansion at WARC 1979 search for alternative media are a few of the reasons would make more room in the AM band and permit more given. PAGE 24. stations. PAGE 35. THIRD -CLASS TICKETS Good news for those stations LAWYERS' ADS Supreme Court knocks down the having trouble getting employes with third -class traditional prohibition, but questions remain for radio and operating licenses is that the FCC has decided to do way television. PAGE 36. with its test requirements. PAGE 24. SACCHARIN AD BAN The Kennedy Subcommittee VAN DEERLIN PROMISES Addressing a black lawyers' approves legislation that would ease the ban on the group, the chairman of the House Communications sweetner, but which would impose restrictions on Subcommittee says he'll push for changes to foster broadcasting advertising of the product. PAGE 37. minority ownership. PAGE 25. TARGET: GENERAL FOODS The breakfast -cereal maker LANCASTER PLAN The FCC is given details of WGAL- and its agency, Benton & Bowles, are objects of a class - Tv's settlement with women groups including divestiture action suit for nearly $1 billion. It deals with so- called of the station. PAGE 26. misleading advertising. PAGE 39. WESH -TV RULING STANDS The FCC reaffirms its THE WORLD OF AWARDS Broadcasters agree that such renewal to the Cowles station and disagrees with recognitions have many benefits, both tangible and petitioners' contention that improper criteria was used in intangible. A special report looks at the honor rolls of the deciding between competitors. PAGE 26. past year and those who succeeded in earning places on them. PAGE 41. COLORADO SURVIVORS Few of the 36 broadcasters in that state who were challenged by NOW come through NEY OF AAAA Acquisition and diversification have unscathed. PAGE 27. been the keystones of Young & Rubicam's far- reaching expansion under its president and chief executive Ney. The AAAA was counting on MASS EEO FILING REJECTED The FCC's Broadcast officer, Edward that aggressiveness and clout when they elected him Bureau turns down a citizen groups' filing against 295 licensees and 16 broadcast headquarters. Bureau Chief chairman two months. PAGE 73. Broadcast Advertising... 36 Closed Circuit 5 For the Record 56 Profile 73 Broadcast Journalism... 34 Datebook 10 Media 24 Programing 33 Business Briefly 6 Editorials 74 Monday Memo 8 Stock Index 71 Cablecasting 31 Equip & Engineering 35 Open Mike 14 Top of the Week 20 Changing Hands 28 Fates & Fortunes 54 Playlist 53 Where Things Stand 15 Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street N.W. Washington, D.C. 20036. Second -class postage paid at Washington. Single issue $1 except yearend issue S2.50. Subscriptions. U.S. and possessions: one year $30, two years $55, three years S75. Canada add $8 per year all other countries add $B per year, U.S. and possessions add $104 yearly for special delivery, $65 for first class. Subscriber's occupation required. Annually: Broadcasting Yearbook $30. Cable Sourcebook $20. WHEN YOU WIN FOR NEWS IN THE NEWS TOWN... THAT'S NEWS In the past few years at WMAL Radio 63 we've won: George Foster Peabody Award twice, '74, '75; Ohio State Award, '74; Silver Gavel four times, '66, '68, '71, '74; Roy W. Howard Award, '75; National Broadcast Editorial Association's Eastern Region Award for Excellence in Editorials, '76. And these are just a few of more than 40 awards we've earned in the past 10 years. Once again WMAL Radio 63 has been honored by the Chesapeake Associated Press. This makes 10 out of the past 11 years that we've received their Outstanding News Operation award. And here we are in a town competing with three all news stations! More Good News: We really reach into the metropolitan Washington community and because we do, WMAL Radio 63 also received three more 1977 Chesapeake Associated Press Awards: Best News Feature, for `Thunder on the Mountain" about the Cass Railroad in West Virginia; Best Public Affairs, for "A Dream in an Empty Glass" on the sensitive subject of female alcoholism; and Best Editorial, for our series on Diplomatic Immunity. Washington is the news town, and we're proud that our news stands out again this year. We think it's because we're involved in Washington's community life; we share our listeners' concerns. When something happens we don't just say so, we do something about it. That has its rewards. WMAL RADIO 63 WHERE LEWDSAID8DONé WASHINGTON,D.t. mear » ,. ;:..,.,., au n,61a.4; á,,.,,. IVlh~ Outstanding Best Best Best News News Public Editorial Operation Feature Affairs t 1977 \ MAL, Inc. 0 Owned AM Station Represented Nationally by %MGAVREN GUILD ClosedNCircuit Insider report: behind the scene, before the fact matters would be required, and that job Advertising Bureau puts their 1976 outlays Status report: FCC would probably fall to Barry Jagoda, who is at almost $70 million, up 35% from 1975, White House concern over possible gap in President's assistant on media and public and has said first -quarter 1977 leadership at FCC has led to under- affairs but whose job could be expenditures were 51% higher than in standing that Republican chairman, restructured. Other agencies said to be same 1976 period. Newspapers, Richard E. Wiley, will continue in office possible heirs to OTP functions are magazines and books together spent about beyond his term, which expired June 30, General Services Administration and $61.5 million in TV in 1976, according to until at least Aug. 1 and possibly until Office of Management and Budget. Television Information Bureau, which said September. With Congress in recess 1977 first quarter was up 66% during August, there's slight chance that (BRO DC STING, June 20). new chairman will be cleared for Senate Priming prime time confirmation until after Labor Day. Undei Insiders expect ABC -TV to have field day Going public law, Mr. Wiley may serve until his running promo spots for its 1977 -78 successor is qualified, but he can return to prime -time schedule during six White House may try something new in way private life at his own option. consecutive nights (Sept. 6 -11) of of presidential decision -making. Aides Washington: Behind Closed Doors, its concerned with developing policy on highly touted new 12 -hour made -for -TV public broadcasting (BROADCASTING, June 27) have been collecting ideas. But there is Culling the list movie (see page 33). Closed Doors is talk of expanding process to make option Status of White House search for Richard expected to harvest shares in 40 -to -50 range since it'll be up against (mostly) papers public, in some formal or informal Wiley replacement and new FCC way, and invite comment on them. commissioner to fill seat Ben Hooks will reruns that week. Sources say one of reasons ABC got off President's views on that procedure would soon leave appears murky to most people probably be sought. outside office of top White House aide, to fast start last September was heavy on- Hamilton Jordan. He has lists of names air promotion ABC Entertainment provided by White House personnel and President Fred Silverman used during Plea for pittance other offices, is making calls to sound out summer Olympics, which attracted huge audiences.