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STRENGTHENING SOCIAL ACCEPTANCE PROJECT USAID Contract No. 492-C-00-02-00019 of FAMILY PLANNING in the PHILIPPINES: a COMMUNICAT

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STRENGTHENING SOCIAL ACCEPTANCE PROJECT USAID Contract No. 492-C-00-02-00019 of FAMILY PLANNING in the PHILIPPINES: a COMMUNICAT STRENGTHENING SOCIAL ACCEPTANCE PROJECT USAID Contract No. 492-C-00-02-00019 OF FAMILY PLANNING IN THE PHILIPPINES: A COMMUNICATION AND ADVOCACY PR-00 PROGRESS REPORT: April 1 to June 30, 2006 I. SUMMARY OF ACCOMPLISHMENTS A. PROJECT MANAGEMENT 1. Benchmarks for the Second Quarter approved by USAID 2. Request for no-cost extension submitted to USAID 3. Finance Assistant resigned effective June 30, 2006 B. BEHAVIOR CHANGE COMMUNICATION COMPONENT 1. Regional advertising campaigns to debunk myths and misconceptions aired 1.1. Radio materials aired and monitored 1.2. FP Hotline advertised in print media 1.3. Data collection for Post KAP Survey on the Region-Specific Radio Campaign launched 2. Media and technology to transmit correct FP information to target audiences and the public implemented 2.1. FP Hotline monitored for number of questions and question senders 2.2. Agreement of DOH to sustain FamPlan Hotline after July 31, 2006 finalized 2.3. LoveLines call-in program in Manila monitored on number of questions and air time devoted to FP portion 3. Printed materials to deliver correct family planning information to present and potential users of family planning through champions and health providers distributed to intended users 3.1. Broadcasters’ Manual of FP Messages printed 3.2. Broadcasters’ manual launched 3.3. Low cost stickers promoting FP Hotline for tricycle drivers printed and distributed 4. Communication activities to promote contraceptive self-reliance conducted 4.1. Three FGDs conducted among non-supportive or neutral mayors in Regions V, VIII, XI 4.2. CSR materials for media orientation and mayor’s media training finalized and printed 4.3. Media orientation on CSR conducted 4.4. Facing the media training for champions conducted 5. Continuing media relations and monitoring activities conducted 5.1. Monthly publicity campaign conducted with at least 10 newspaper pickups on Contraceptive Self-Reliance and Regional Advertising Campaign 5.2. Daily media monitoring reports conducted (FP News @ A Glance) 5.3. Media analysis report for 2nd Quarter 2006 prepared 5.4. Relations with entertainment/lifestyle journalists strengthened 6. Quick response mechanism to counteract negative messages on modern methods activated 6.1. Media monitoring conducted by POPCOM in Cebu City and Davao City and reports submitted 7. ARMM fatwa dissemination activities implemented among general public and A’immah 7.1. Survey of A’immah conducted in Marawi City, Lanao Sur, Maguindanao, Basilan, Sulu, Tawi-Tawi 7.2. Consultations conducted to promote the fatwa to A’immah 7.3. Speakers’ Bureau Training for Muslim religious leaders conducted 7.4. Radio programs promoting the fatwa hosted by MRLs launched in Marawi City/Lanao Sur, Cotabato City and Bongao 7.5. Data collection for ARMM Fatwa Awareness Follow Up Survey completed C. OUTREACH COMPONENT 1. Grants implementation of NACTODAP on track 1.1. NACTODAP Chat Groups 1.2. NACTODAP Bahaginan 1.3. NACTODAP ARMM Public Transport Consultative Meeting 2. Family Planning Orientation for Interfaith Leaders in Samar-Leyte, Bicol and Pampanga conducted 2.1. Central Luzon Interfaith Group (CLIG) 3. Scriptural reflections finalized 4. First draft of FP Modules for the Armed Forces of the Philippines (AFP) in-service training programs developed 4.1. Family Welfare Module Development Writeshops 4.2. Consultation meeting with the AFP Training and Doctrines Command, NDCP, DOH, POPCOM, Office of the Deputy Chief of Staff for Personnel and OSG The Social Acceptance Project – Family Planning 2 5. Grants implementation of four multi-sectoral coalitions on track and completed 5.1. Ing Makababaying Aksyon (IMA) Foundation, Inc. 5.2. Bicol Integrated Reproductive Health Alliance (BIRHA) 5.3. Coalition of Family Planning and Reproductive Health Advocates (COFPRHA) 5.4. Cebu City United Vendors Association, Inc. (CCUVA) through Metro Cebu CAN 6. Grants Implementation of two NGOs completed 6.1. Barangay Service Point Association of San Juan (BSPA) 6.2. Kaugmaon Center for Children’s Concerns 7. FP Spokesperson’s Tool Kit distributed 8. FP Spokespersons’ initiatives and alliance building activities sustained 9. Polling of influentials conducted 10. Three grants to ARMM Muslim organizations completed, one grant extended 11. Workplan of POPCOM regional offices in TSAP sites implemented 11.1. National Capital Region (RPO-NCR) 11.2. Regional Population Office 3 11.3. Regional Population Office 5 11.4. Regional Population Office 7 11.5. Regional Population Office 11 12. Best Practices and stories from the field documented D. HEALTH PROVIDER COMPONENT 1. Course syllabi for Midwifery, Nursing and Medical courses developed 2. 54 health providers in ARMM coached and provided technical support 3. Results of Post KAP Study readied for sharing during the end-of project conference 4. Evidence website launched 5. Field test of the Revised DOH-FP Clinical Standards Manual completed 6. Final draft of Clinical Standards Manual on FP submitted to USAID for approval 7. POGS clinical practice guidelines on hormonal FP methods completed The Social Acceptance Project – Family Planning 3 A. Project Management 1. Benchmarks for the second quarter approved by USAID TSAP – FP’s benchmarks for the second quarter of 2006 was submitted to USAID on March 13, 2006. This was further revised based on the agreements during the CTO meeting on May 5, 2006, and sent back to USAID on May 11, 2006. The final benchmarks are attached as Annex 1. 2. Request for a no cost extension submitted to USAID TSAP-FP’s official request for a no-cost extension up to September 30, 2006 was sent to USAID on May 20, 2006. There is no response yet as of June 30, 2006. 3. Finance Assistant resigned effective June 30, 2006 Ms. Janessa Gonzales, TSAP-FP’s Finance Assistant, resigned from her post effective June 30, 2006 to join the A to Z project of AED. The Social Acceptance Project – Family Planning 4 B. Behavior Change Communication Component 1. Regional advertising campaigns to debunk myths and misconceptions aired 1.1. RADIO MATERIALS AIRED AND MONITORED The radio materials aired from March 20, 2006 to June 17, 2006 in Metro Cebu, Metro Davao, in the Bicol Region and Samar-Leyte and from May 16, 2006 to June 30, 2006 in Metro Manila. The spots aired a total of 124 per day or five spots per station per day on primetime. The Table 1 summarizes the airing schedule: Table 1: Summary of Spots Aired Area Stations Material Date of Airing Metro Cebu Star FM/Bombo Pill March 20 to April 23, 2006 DYMF/Bombo DYHP/RMN Ligation April 24 to May 21, 2006 DYSS/RGMA Vasectomy May 22 to June 17, 2006 Nintoda Ah/RGMA Metro Davao Bombo Pill March 20 to April 23, 2006 DXRV- Wow/RGMA Injectable April 24 to May 21, 2006 DXGM/RGMA Love Radio/MBC Male Participation May 22 to June 17, 2006 DXDC/RMN Bicol DZMS-AM Pill March 20 to April 23, 2006 DWFA DWZR Ligation April 24 to May 21, 2006 Love Radio/MBC Male Participation May 22 to June 17, 2006 DZLG/Bombo DZNG/Bombo DZGE Samar-Leyte DYSM AM/MBC Pill March 20 to April 23, 2006 Radyo Natin/MBC Ligation April 24 to May 21, 2006 DYVL/MBC Male Participation May 22 to June 17, 2006 I-FM/RMN Metro Manila DWRR/ABS- Pill May 16 to June 6, 2006 CBN DZMM/ABS- Ligation June 7 to June 30, 2006 CBN Love Radio/MBC Yes FM/MBC DZRH/MBC DZBB/RGMA The Social Acceptance Project – Family Planning 5 1.2. FP HOTLINE ADVERTISED IN PRINT MEDIA (INQUIRER LIBRE, BULGAR, ABANTE TONITE, SUPERBALITA CEBU, SUPERBALITA DAVAO, BANAT NEWS CEBU) The hotline ads were published as scheduled. Table 2 summarizes the ad insertions: Table 2. Summary of Hotline ads published PUBLICATION CIRCULATION AD SIZE / COLOR INSERT DATE Feb. 27 Mar 1, 3, 6, 8, 10, 13, 15, 17, 20, 22, 24, 27, 29, 31, Apr 3, 5, 7, 17, 19, 21, 24, 26, 28, May 1, 3, Inquirer Libre 300,000 7cols x 6cms, + 2 colors 5, 8 10, 12, 15, 17, 19, 22,24,26 Feb. 20, 27, Mar 6, 13, 20, 27, 29, Abante Tonite 417,600 7cols x 4cms, + 2 colors Apr 3, 17, 24, May 1, 8, 15 Feb. 27, Mar 6, 13, 20, 27, 29, Apr Bulgar 420,000 7cols x 4cms, + 1 colors 3, 17, 24, May 1, 8, 15, 22 Feb. 27, 3, 6, 10,13, 17, 20, 24, 27, Super Balita 31, Apr 3, 7, 17, 21, 24, 28, May 1, (Cebu) 50,000 6cols x 5cms, + 2 colors 5, 8, 12, 15, 19, 22,24 Feb. 27, 3, 6, 10,13, 17, 20, 24, 27, Banat News 31, Apr 3, 7, 17, 21, 24, 28, May 1, (Cebu) 36,100 6cols x 5cms, + 2 colors 5, 8, 12, 15, 19, 22, 24 Feb. 27, 3, 6, 10,13, 17, 20, 24, 27, Super Balita 31, Apr 3, 7, 17, 21, 24, 28, May 1, (Davao) 36,100 6cols x 5cms, + 2 colors 5, 8, 12, 15, 19, 22,24 1.3. DATA COLLECTION FOR POST KAP SURVEY ON THE REGION- SPECIFIC RADIO CAMPAIGN LAUNCHED Data collection for a Post Survey on Knowledge, Attitudes and Practices (KAP) on FP on the region-specific radio campaign started on June 20, 2006 through TSAP-FP research contractor TNS Trends. The survey is a follow up to the Post-Campaign KAP Survey conducted by TNS Trends last October 2004 (Project Lucent 2). The survey aims to assess the reach and recall of TSAP-FP’s regional radio campaign. It also aims to find out if there have been any changes in target audience knowledge, attitudes and practices related to family planning since the Survey conducted last October 2004. As in the October 2004 Post-Campaign Survey, the survey covers TSAP-FP project areas in the urban areas of Metro Manila, Cebu and Davao and the Key Cities in Low CPR Regions (Regions V and VIII), namely, Naga City, Legazpi City, Ormoc City and Tacloban City.
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