foodhq.world | January 2018 | Vol. XXXIV Issue 01

Additives Add a Twist to the Food Industry 06

Success under Conveyor Belts 10

How to Catch Customers’ Eyes with Packaging 31

Making Your Hotel Worth a Diamond 36 BENEFIT FROM OUR GLOBAL EXPERIENCE FOOD PROCESSING & PACKAGING SYSTEMS

TECHNOLOGY & INNOVATION SINCE 1950

With manufacturing facilities and sales offices worldwide, Heat and Control supports manufacturers with experience, expertise and resources to develop the most value driven and efficient solutions for any food production challenge.

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Processing + Packaging Systems Snack | Process Prepared | French Fry | Conveying | Seasoning + Coating Weighing + Packaging | Inspection | Controls + Information

www.heatandcontrol.com | [email protected] We are on Issue Content January 2018 / Vol. XXXIV Issue 01 Intro 02 Opening Letter 03 Food Digest

Ingredients Food Additives 06 Additives Add a Twist to the Food Industry

Packaging Conveyors 10 Success under Conveyor Belts 12 Sustainability FAO Sustainability Guidlines 13 Sustainability Assessment of Food & Agriculture Systems Logistics & Supply Chain Food Safety 17 Food Safety: In a State of Transformation Proessing Baking Equipment 22 The Bakery Processing Equipment Market Nears Its All-Time High Country Saudi Arabia 26 The Consumer Foodservice Industry Continues to Expand in Saudi Arabia F&B Eye Catching Packaged Food 20 31 How to Catch Customers’ Eyes with Packaging Top 5 Lists MENA Top 5 Food Brands 34 Intimacy serves Best

Hospitality AAA Diamond Rating Hotels 36 Making Your Hotel Worth a Diamond Departments 40 Interviews 46 Corporate Happenings 47 Products 49 Events Preview Info 54 Buyers’ Guide 55 Coming Events & General Info 21 56 Closing letter Cover photo courtesy of Anuga FoodTec President’s View

اﻟﻌﻈﻤﺎء ﻣﺨﻠﺪون Legends وإن رﺣﻠﻮا Never Die رﺣــﻞ واﻟــﺪي، اﻟﺮﺋﻴــﺲ واﻟﻨﺎﺷــﺮ ﻓــﻲ ﺷــﺮﻛﺔ ﺳــﻲ ﺑــﻲ إﺗــﺶ ورﻟــﺪ Mr. Fathi Chatila, my father and president / publisher of ﻣﻴﺪﻳــﺎ اﻟﺴــﻴﺪ ﻓﺘﺤــﻲ ﺷــﺎﺗﻴﻼ ﻓــﻲ اﻟﺤــﺎدي ﻋﺸــﺮ ﻣــﻦ ﺷــﻬﺮ ﻛﺎﻧــﻮن CPH World Media (CPH), has passed away on December 11th اWول/ دﻳﺴــﻤﺒﺮ اﻟﻤﺎﺿــﻲ ﺑﻌــﺪ ﺻــﺮاع ﻣــﻊ ﻣــﺮض أﺻــﺎب ﻛﺒــﺪه وﻛﻠﻴﺘﻴــﻪ. after a struggle with health complications related to his 2017 ﻧﺸــﻌﺮ ﻧﺤــﻦ ﻋﺎﺋﻠﺘــﻪ اﻟﻤﺆﻟﻔــﺔ ﱢﻣﻨــﻲ وﻣــﻦ ﱠﺷــﻘﻴﻘﺘﻲ رﺟــﺎء وﻫﺒــﺔ، وﺑﺎYﺿﺎﻓــﺔ إﻟــﻰ liver / kidneys. Both his immediate family, composed of myself and ﻋﺎﺋﻠﺘــﻪ ﱠاﻟﻤﻤﺘــﺪة ﻓﺮﻳــﻖ ﻋﻤــﻞ ﺷــﺮﻛﺔ ﺳــﻲ ﺑــﻲ إﺗــﺶ ﺑﺎﻟﺤــﺰن ﻋﻠــﻰ رﺣﻴﻠــﻪ، وﺑﺎWﻟــﻢ my sisters Rajaa & Hiba, as well as his extended family, CPH team ﻣــﻦ ﻓﺠﻴﻌــﺔ اﻟﻤﺼــﺎب. ﱠإﻟﺎ ﱠأﻧﻨــﺎ ﻧﻔﺘﺨــﺮ ﺑﺈﻧﺠــﺎزات واﻟﺪﻧــﺎ اﻟﺘــﻲ ﻻ ُﺗ iﻌــﺪ وﻻ ُﺗﺤﺼــﻰ، members, mourn his passing and are highly saddened by this tragic ﻓﻬــﻲ ﻟــﻢ ﺗﻘﺘﺼــﺮ ﻋﻠــﻰ ﺗﺄﺳﻴﺴــﻪ (وواﻟﺪﺗــﻲ اﻟﻤﺮﺣﻮﻣــﺔ ﻣﻨــﻰ ﺷــﺎﺗﻴﻼ) ﺷــﺮﻛﺔ event. However, at same time, we are very proud of my father’s ﺳــﻲ ﺑــﻲ إﺗــﺶ، ﺑــﻞ ﺷــﻤﻠﺖ ﻣﺸــﺎرﻳﻊ ﺗﺨﺰﻳــﻦ اﻟﻤﻴــﺎه وﻣﻨﻬــﺎ ﺗﻮرﻳــﺪ اﻟﻤﻴــﺎه ﻣــﻦ achievements, which are many, not least co-founding CPH (along with my late mother, Mrs. Mona Chatila), as well as water storage ﻟﺒﻨــﺎن إﻟــﻰ اﻟــﺪول اﻟﻌﺮﺑﻴــﺔ ( ًﺧﺼﻮﺻــﺎ إﻟــﻰ ﻣﺠﻠــﺲ اﻟﺘﻌــﺎون اﻟﺨﻠﻴﺠــﻲ)، وﻣﺸــﺮوع ﺳــﺪ اﻟﺪاﻣــﻮر اﻟــﺬي ﻛﺎن ﻳﻬــﺪف إﻟــﻰ ﺗﻮﻓﻴــﺮ ﻣﻴــﺎه ﺷــﺮب ﻣﺄﻣﻮﻧــﺔ وﻧﻈﻴﻔــﺔ ﺑﻜﻠﻔــﺔ projects namely exporting water from Lebanon to Arab countries (specifically GCC) and the Damour Dam which is meant to provide ﻣﻨﺨﻔﻀــﺔ إﻟــﻰ ﻣﺪﻳﻨــﺔ ﺑﻴــﺮوت. ﻟــﻢ ﻳﺘﺮاﺟــﻊ واﻟــﺪي ﻗﻴــﺪ أﻧﻤﻠــﺔ أﻣــﺎم اﻟﻌﻘﺒــﺎت safe and clean drinking water at low cost to the city of Beirut and واﻟﺼﻌــﺎب اﻟﺘــﻲ واﺟﻬﻬــﺎ ﻛﺎﻟﺤــﺮوب اWﻫﻠﻴــﺔ واYﻗﻠﻴﻤﻴــﺔ اﻟﺘــﻲ وﻗﻌــﺖ ﻓــﻲ ﻟﺒﻨــﺎن its inhabitants. My father never surrendered in face of tremendous وﻣﻨﻄﻘﺔ اﻟﺸــﺮق اWوﺳــﻂ، ﺑﺎYﺿﺎﻓﺔ إﻟﻰ ﻓﺴــﺎد اﻟﻬﻴﺌﺎت اﻟﺴﻴﺎﺳــﻴﺔ واﻟﺤﻜﻮﻣﻴﺔ obstacles and setbacks, such as many civil and regional wars which ً ﻓــﻲ ﻟﺒﻨــﺎن. ﻛﺎن ﻣﺘﻔﺎﺋــﻠﺎ وداﺋــﻢ اﻟﺴــﻌﻲ إﻟــﻰ ﻣﺴــﺘﻘﺒﻞ أﻓﻀــﻞ ﺣﺘــﻰ اﻟﺮﻣــﻖ happened in Lebanon and the Middle East as well as highly corrupt اWﺧﻴــﺮ. ﺳــﻨﻔﺘﻘﺪك ًﻛﺜﻴــﺮا ﻳــﺎ واﻟــﺪي، ﻳــﺎ ﺳــﻴﺪ ﻓﺘﺤــﻲ، وﺳــﻨﺒﺬل ﻗﺼــﺎرى ﺟﻬﺪﻧــﺎ political & governmental bodies in Lebanon. He was always hopeful ﻣــﻦ أﺟــﻞ اﺳــﺘﻤﺮارﻳﺔ ﺗﺮاﺛــﻪ وازدﻫــﺎره. and striving for a better tomorrow and future until the very last moment. My father, Mr. Fathi, shall be sorely missed and we shall <ﺗﻄﻮر اﻟﻤﺠﻠﺔ: ﻣﻦ ﻣﺠﻠﺔ ﻣﺄﻛﻮﻻت اﻟﺸﺮق ا/وﺳﻂ إﻟﻰ ﻓﻮد أﺗﺶ ﻛﻴﻮ .strive to ensure his legacy continues and prospers iأود أن أﻟﻔــﺖ اﻧﺘﺒﺎﻫﻜــﻢ إﻟــﻰ ﱠأن ﺑﺪاﻳــﺔ ﺷــﻬﺮ ﻛﺎﻧــﻮن اﻟﺜﺎﻧﻲ/ﻳﻨﺎﻳــﺮ ﻣــﻦ اﻟﻌــﺎم ٢٠١٨ ﺳــﻴﺘﻢ اﻋﺘﻤــﺎد اﺳــﻢ ﺟﺪﻳــﺪ ﱠﻟﻤﺠﻠــﺔ ﻣﺄﻛــﻮﻻت اﻟﺸــﺮق اWوﺳــﻂ ﻟﻴﺼﺒــﺢ Media Evolution: Middle East Food (MEF) >>> foodHQ (ﻓــﻮد إﺗــﺶ ﻛﻴــﻮ). ﻻ ﺗــﺰال ﱠﻣﻬﻤﺘﻨــﺎ ﻣﻨــﺬ اﻟﻌــﺎم ١٩٨٥ ﱠﺗﺘﻤﺜــﻞ ﻓــﻲ دﻋــﻢ ﺑــﺮوز I would like to draw your kind attention that starting January 2018, Middle اﻟﻤﺸــﺘﺮﻛﻴﻦ واﻟﻤﻌﻠﻨﻴــﻦ ﻋﻠــﻰ اﻟﺴــﺎﺣﺔ اﻟﻌﺎﻟﻤﻴــﺔ، وﺑﺎﻋﺘﻤــﺎد اﻟﻌﻼﻣــﺔ اﻟﺘﺠﺎرﻳــﺔ East Food (MEF) will evolve to foodHQ. Since 1985 our mission has been إﺗــﺶ ﻛﻴــﻮ ﻓــﻲ ﺗﺴــﻤﻴﺔ اﻟﻤﺠﻠــﺔ أﺻﺒﺤﻨــﺎ ﻋﻠــﻰ ﻣﺮﻣــﻰ ﺣﺠــﺮ ﻣــﻦ ﺗﺤﻘﻴــﻖ ﻫــﺬا to provide global exposure to subscribers & advertisers, we believe اﻟﻬــﺪف. وﻟــﻦ ﺗﻘﺘﺼــﺮ ﻣﻬﻤــﺔ ﻓــﻮد إﺗــﺶ ﻛﻴــﻮ ﻋﻠــﻰ ﺑﻘﻌــﺔ ﺟﻐﺮاﻓﻴــﺔ ﱠﻣﺤــﺪدة we are one step closer towards accomplishing this adopting the HQ ﺑــﻞ ﺗﻌﻤــﻞ ﻋﻠــﻰ ﺗﻄﻮﻳــﺮ ﻗﻨﻮاﺗﻬــﺎ اYﻟﻜﺘﺮوﻧﻴــﺔ ﻟﺘﺼﺒــﺢ ﻣﻨﺼــﺔ ﺻﻨﺎﻋﻴــﺔ ﺷــﺎﻣﻠﺔ brand to our media. foodHQ will no longer be restricted geographically iﺗﻀــﻢ اﻟﻤﺠﻠــﺔ اﻟﻤﻄﺒﻮﻋــﺔ واﻟﺮﻗﻤﻴــﺔ وﻗﻨــﻮات اﻻﻧﺘﺮﻧــﺖ. ُﻧﺆﻣــﻦ ﱠأن اﻟﺘﻄــﻮر ﻓــﻲ and shall develop its online channels to become a full-fledged إﻋــﺎدة ﺗﺴــﻤﻴﺔ اﻟﻌﻼﻣــﺔ اﻟﺘﺠﺎرﻳــﺔ ﺳــﻴﻌﻜﺲ ﺑﺸــﻜﻞ ﺟﻠــﻲ ﱠﻣﻬﻤﺘﻨــﺎ ﱢاﻟﻤﺘﻤﺜﻠــﺔ industry platform with print, digital & online channels. We believe this ﻓــﻲ ﺗﻮﻓﻴــﺮ ﻣﻨﺼــﺔ ﺗﺘﻨــﺎول أﺧﺒــﺎر اﻟﻘﻄــﺎع اﻟﺼﻨﺎﻋــﻲ ﻣﺘﻌــﺪدة اWوﺟــﻪ وﻣﺘﻄــﻮرة evolution in our media branding reflects better our mission to provide ﱠﻣﺨﺼﺼــﺔ ﻟﻠﻤﻬﻨﻴﻴــﻦ وأﺻﺤــﺎب اWﻋﻤــﺎل واﻟﻤــﺪراء ﻓــﻲ ﺟﻤﻴــﻊ أﻧﺤــﺎء اﻟﻌﺎﻟــﻢ، a multi-faceted cutting-edge industry platform to professionals and ﻣــﻊ اﻟﻤﺤﺎﻓﻈــﺔ ﻋﻠــﻰ ﺟــﻮدة اﻟﻤﺤﺘــﻮى اﻟــﺬي ﱢﻧﻘﺪﻣــﻪ ﺑــﻞ واﻟﻌﻤــﻞ ﻋﻠــﻰ ﺗﻄﻮﻳــﺮه. business owners & managers – worldwide - while ensuring same iوﺳــﻨﺼﺐ اﻫﺘﻤﺎﻣﻨــﺎ ﺑﺸــﻜﻞ ﺧــﺎص ﻋﻠــﻰ اﻟﻌﺎﻟــﻢ اﻟﺮﻗﻤــﻲ ﻣــﻦ ﺧــﻼل اﻋﺘﻤــﺎد or better level of high quality relevant content is provided. Special ﺑﻮاﺑــﺔ ﺻﻨﺎﻋﻴــﺔ ﱠﻣﺨﺼﺼــﺔ www.foodhq.world ﱠﺗــﻢ إﻃﻼﻗﻬــﺎ ﻓــﻲ ﻛﺎﻧــﻮن focus will be made on the digital aspect with an industry portal at اﻟﺜﺎﻧﻲ/ﻳﻨﺎﻳــﺮ ٢٠١٨، ﺑﺎYﺿﺎﻓــﺔ إﻟــﻰ ﺗﻄﺒﻴــﻖ ﺳــﻴﺒﺼﺮ اﻟﻨــﻮر ﺧــﻼل اﻟﺮﺑــﻊ اﻟﺜﺎﻧــﻲ ﻣــﻦ www.foodhq.world which was launched at the beginning of اﻟﻌــﺎم ٨ ١ ٢٠. January 2018 and a mobile app which shall be launched during 2nd quarter 2018. ﺗﻘﺮأون ﻓﻲ ﻫﺬا اﻟﻌﺪد! ﱢﻳﻐﻄــﻲ ﻋــﺪد ﻛﺎﻧــﻮن اﻟﺜﺎﻧﻲ/ﻳﻨﺎﻳــﺮ ٨ ١ ٢٠ ﻣــﻦ ﻣﺠﻠــﺔ ﻓــﻮد أﺗــﺶ ﻛﻴــﻮ آﺧــﺮ !This Issue ﺗﻄــﻮرات وأﺧﺒــﺎر ﻗﻄــﺎع اﻟﺼﻨﺎﻋــﺔ اﻟﻐﺬاﺋﻴــﺔ، ﺑﻤــﺎ ﻓﻴﻬــﺎ اﻻﺑﺘــﻜﺎرات واﻟﻤﻨﺘﺠــﺎت foodHQ’s January 2018 issue covers the latest developments و اﻟﺨﺪﻣــﺎت واﻟﻤﺸــﺎرﻳﻊ واﻟﻤﻘﺎﺑــﻼت اﻟﺼﺤﻔﻴــﺔ واWﺣــﺪاث اﻟﺠﺪﻳــﺪة. ﻓﻴﺘﻨــﺎول ,happenings in the food industry, including new innovations & ﻣﻘــﺎل اﻟﺼﻔﺤــﺔ ١١ اﻟﺴــﻮق اﻟﻌﺎﻟﻤﻴــﺔ ﻟﺣﺰﻣــﺔ اﻟﻨﺎﻗﻠــﺔ اﻟﺘــﻲ ﻣــﻦ اﻟﻤﺘﻮﻗــﻊ أن ,products, services, projects, interviews, and events. On page 11 ﺗﻨﻤــﻮ ﺑﻤﻌــﺪل ﺳــﻨﻮي ﻣﺮﻛــﺐ ٦ ﻓــﻲ اﻟﻤﺌــﺔ. وﻳﻠﻘــﻲ ﻣﻘــﺎل اﻟﺼﻔﺤــﺔ ٢٢ اﻟﻀــﻮء the global conveyor belt market will grow at a CAGR of around 6 percent. The article on page 22 sheds light on the bakery processing ﻋﻠــﻰ ﺳــﻮق ﻣﻌــﺪات ﺗﺠﻬﻴــﺰ اﻟﻤﺨﺎﺑــﺰ، وﻫــﻲ ﻣــﻦ اﻟﻤﺘﻮﻗــﻊ أن ﺗﺼــﻞ ﱢﺗﺤﻘــﻖ equipment market, which is projected to reach USD13.62 billion ١٣٫٦٢ ﻣﻠﻴــﺎر دوﻻر أﻣﺮﻳﻜــﻲ ﺑﺤﻠــﻮل اﻟﻌــﺎم ٢٠ ٢٠. ﺑﺎYﺿﺎﻓــﺔ إﻟــﻰ ﻫــﺬه اﻟﻤﻮاﺿﻴــﻊ، by 2020. Additional stories are also available, covering the latest ﻳﺰﺧــﺮ ﻫــﺬا اﻟﻌــﺪد ﺑﺎﻟﻤﺰﻳــﺪ ﻣــﻦ اWﺧﺒــﺎر اﻟﺘــﻲ ﺗﻐﻄــﻲ أﺣــﺪث اﻟﻨﺸــﺎﻃﺎت activities of regional manufacturers, importers and exporters. We اﻟﺨﺎﺻــﺔ ّﺑﺎﻟﻤﺼﻨﻌﻴــﻦ اYﻗﻠﻴﻤﻴﻴــﻦ واﻟﻤﺴــﺘﻮردﻳﻦ واﻟﻤﺼﺪرﻳــﻦ. أرﺳــﻠﻮا ﻟﻨــﺎ love to receive your comments, suggestions or feedback! Please [email protected] ﻣﻼﺣﻈﺎﺗﻜــﻢ واﻗﺘﺮاﺣﺎﺗﻜــﻢ ﻋﻠــﻰ send them to [email protected]

ﻣﻊ ﻛﺎﻣﻞ اﻟﺘﻘﺪﻳﺮ ,Best wishes رﺑﻴﻊ ﺷﺎﺗﻴﻼ Rabih Chatila ﻣﺪﻳﺮ إداري وﻣﺪﻳﺮ ﻋﺎم Administrative & General Manager

CPH Team

(Email domain is @cph.world) Founders Content & Research Accounting & Finance • Mr. Fathi Chatila (1936-2017) • Editor-in-Chief • Accountant • Mrs. Mona Chatila (1944 - 2006) Rola Hamdan Ghutmi / content@ Hala Nizam / h.nizam@ Management Circulation & Mail • Editor & Researcher • Administrative & General Manager • Circulation & Mail Manager Fatima Saab / f.saab@ Business Development & Project Manager Abdul Rahman Hallak / ar.hallak@ Rabih Chatila / rabih@ Marketing & Sales Graphic Design • Senior Administrative Officer • Marketing & Sales Manager • Graphic Designer Abdul Rahman Hallak / ar.hallak@ Jad L. Aboulhosn / j.aboulhosn@ Shatha Yahfoufi / s.yahfoufi@ food www.foodHQ.world

89% of readers are decision makers 30,626 or influence purchasing Total Brand decisions. Readership

15,616 Digital 15,010 Circulation Print Readership (Multiplier3.17)

Previously Food Digest

All Food for Food Stuff’s Success Crystal Lagoons to Target Oman

Small and medium enterprises contribute significantly to the Crystal Lagoons has identified Oman’s burgeoning hospitality and development of job opportunities for local talent. The Bahrain tourism market which, according to the World Travel and Tourism Award for Entrepreneurship is a gesture of appreciation for the Council, is expected to see investment of upwards of USD1.7 billion success of these projects. Mohammed Abdulaal, CEO of All Food by 2026, as a key area for expansion in the Middle East. The cutting- For Food Stuff said: “I would like to thank His Royal Highness Prince edge technology has already proven to be a major success in the GCC, Salman bin Hamad Al Khalifa, Crown Prince and Deputy Supreme particularly in Oman, where Alargan Towell Investment Company Commander and Chairman of the Economic Development Board has started work on a 50-hectare multi-million-dollar, mixed-use for supporting local entrepreneurs through such competitions development. Crystal Lagoons will build a 40-hectare lagoon which highlight the talents of young people across the Kingdom as part of the project, the centerpiece to three hotels, serviced of Bahrain.” apartments, a mixed-use souk and a host of other amenities.

Kyriba Manages Cash Visibility Coral Hotel Expands its Facilities

Senior finance leaders adopt Kyriba›s modern treasury and Hospitality Management Holding has announced the completion financial solutions to improve their working capital. Kyriba, a global of renovation at the Coral Al Ahsa Hotel in Saudi Arabia. Ferghal provider of cloud treasury and financial management solutions, Purcell, COO of HMH, said, “The renovation was necessary announced that Kuwait Food Company (Americana) (S.A.K.) has in view of the growing demand for the hotel. As part of the joined a rapidly growing number of clients in the Middle East that upgrade, we have added 36 new guestrooms at the hotel taking have signed with Kyriba Middle East FZ-LLC, a joint venture to its total inventory of rooms to 101 keys as well as expanded modernize their treasury management operations. “The market is the banqueting facilities doubling the current capacity.” Purcell, changing more rapidly today than ever, and we can no longer rely stressed, “The Coral Al Ahsa Hotel is superbly located on King on spreadsheets to manage our treasury,” said Ashish Krishna, Fahad Street (Dhahran road) that is the main road connecting key manager of corporate treasury at the Kuwait Food Company. cities in the Eastern Province of the Kingdom of Saudi Arabia.

Customized Deals at Mazagan Beach New Destination for Fresh Food

Mazagan Beach and Golf Resort is fast emerging as North Africa’s Vibrant location entices Dubai residents and visitors seek value, tourism hotspot attracting a wide segment of tourist population shopping convenience, variety and authentic experiences. Dubai from GCC countries. “In the past few months, the Beach and resort is a city that takes center stage in the global food movement as has witnessed incredible growth from GCC visitors. Of the guests people search for a truly gastronomic experience made from that visited the resort, 12 percent were GCC visitors, who look for fresh and excellent quality food. The Waterfront Market is at the real, authentic experiences. This beach and resort has crafted forefront of this trend, rapidly gaining popularity among residents some special offers which not only serve as an attraction for the and citizens shopping for fresh food. It is, a 120,000 square meter GCC visitors, but also align with their idea of ‘memorable holiday facility, opened its doors to the public in June 2017. This purpose- experiences’,” said Khadija El Idrissi, Director of Communication built facility is designed to ensure quality and freshness, value for and Public Relations at Mazagan Beach and Golf Resort. money and convenience for retailers and consumers alike. 06 Ingredients

10 Packaging

13 Sustainability foodhq.world | January 2018 Natural color additives recorded 45 percent in 2016 45 percent recorded additives color Natural

Additives Add a Twist to the Food Industry

rowing urbanization, hectic lifestyles, growing at a CAGR of 5.6 percent from 2017 need for food preservation, growing and 2022, according to Mordor Intelligence. G concerns towards food safety due The market for food additives has a significant to contamination, rising health concerns, impact on the development of the global food consumer demand for better quality, and & beverage sector. Food additives are broadly increasing consumption of premium food categorized into acidulants, anti-caking products have increased the demand for food agents, colors, emulsifiers, enzymes, flavors, additives. They are used to enhance the taste, hydrocolloids, preservatives, and sweeteners color, texture of food, and at the same time, to on the basis of type. The largest segment in“

The global food additive market is expected to cross USD65.6 billion “ by 2022 maintain the freshness and nutritional content. the market is of flavors and flavor enhancers As a result, additives have gained global which recorded USD12 billion in 2016, followed importance over the years, and are being widely by Hydrocolloids which functions as texturizer, used in existing as well as new & emerging food thickening, stabilizing and gelling agents, applications. The global food additive market according to Markets and Markets. Food is expected to cross USD65.6 billion by 2022; emulsifiers and food enzymes are expected to 06 foodhq.world | January 2018 Ingredients Food Additives

grow at a CAGR of 5.4 percent and 8 percent during the forecast period. The Fastest growing segment is enzymes. Other major segment is the sweetener which is seen as an alternative to sugar used in food and beverages. The growing consumer demand for low fat options and low wastage costs is expected to drive the demand for fat replacers and Antioxidants. In the food colorants market, the natural color additives recorded 45 percent in 2016, thereby reducing the share of synthetic colors. In the sweetener market the Stevia extracts are used as natural additives. Preservatives particularly are considered very important to reduce the food spoilage that occurs due to microbial reactions. Flavors and sweeteners have been witnessing significant growth as an important component in food products due to the different flavor demands, according to Mordor Intelligence. The consumption of sweeteners in food products has attained global importance owing to its sugar substitution ability thereby impacting the health of consumers. According to a recent report by Global Industry Analysis, the United States represents the largest market worldwide, supported by well-established and food processing infrastructure and the presence of numerous large scale companies. However, the restraint is in the slow urbanization rates in spite of an increase in demand. Many countries follow the standard US regulatory approved additives, so, the US regulatory provides stringent laws to determine the safe additives. This is making the process complex for companies to register new additives. Strong organic movement and decreasing use of synthetic chemicals owing to adverse effects on human health will also challenge the overall food additives industry growth and also impact the food additives market, according to Mordor Intelligence. Food Additives find major applications in Fruits & vegetables, Bakery & Confectionary, Dairy & Frozen products, Oils & Fats, Savory snacks, Meat poultry & Sea food products. foodHQ Staff 07 foodhq.world | January 2018 Cupcakes

Making Use of the ‘Clean Label’ Trend

This study clearly underlines their growing groups leading the trend for naturalness importance of ‘naturalness’ for consumers which are the Busy Health Seekers with worldwide – and gives a detailed understanding their hectic lifestyle, the Conscious Health of the term itself. In consumers’ minds, it Seekers willing to invest time and money in is strongly connected to the absence of their nutrition, the Caring Parents who want artificial additives and especially colourants. to serve their children healthy food, and the Replacing these with natural alternatives Budget and Basics Seekers looking for natural that meet consumers’ expectations can products that are more affordable. Marketing therefore provide manufacturers with a experts at GNT have concepts available major edge over their competitors. Not every for all of these consumer groups and can health-conscious customer has the time to support you in making a targeted approach. meticulously check product labels. That’s why Replacing artificial additives with ‘clean label’ they appreciate time-saving methods that alternatives calls for extensive expertise in the help them quickly find the healthy, natural characteristics and specific requirements of products they’re looking for. It’s becoming different applications and ingredients. At the crucial to communicate the use of natural GNT Group, pioneer and innovation specialist in ingredients explicitly on the label. Positive the field of Coloring Foods, the company has front-of-pack-claims significantly enhance nearly 40 years of experience in producing brand preference, enabling manufacturers to truly natural colorants. Its EXBERRY® Coloring develop attractive products for people seeking Foods are concentrates made exclusively natural colourants. Another way to make use from fruit, vegetables and edible plants by of the survey’s results is to develop products using only gentle physical methods such as tailored to the needs of the three consumer pressing, chopping and filtering. 08 foodhq.world | January 2018 Ingredients Food Additives

GENU Pectin: A Versatile Hydrocolloid for the Long Term

For many years, pectin has been widely used as a stabilizing, texturizing and gelling agent in a variety of foods – often used as a staple in “Grandma’s pantry” for preserving fruit jams and jellies at home – while growing increasingly popular in formulating various beverages, such as acidified protein drinks and fruit flavored drinks. Moreover, pectin has enjoyed widespread consumer acceptance globally as a nature-based hydrocolloid ingredient, as it is extracted from fruits such as lemons, limes and oranges, and also the vegetable sugar beet. Over the past few years,

Pectin meets consumers’ expectations consumers’ Pectin meets the pectin industry has faced critical challenges related to raw material supply shortages and production capacity limitations, driven by a poor harvest of lemon and lime in Latin America (2014/15 season) and higher than normal growth rates across key emerging markets globally.

www.anugafoodtec.com

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AFT_2018_Anzeige_Middle_East_Food_195x120mm_Int_MENA_GB.indd 1 16.11.17 10:47 09 foodhq.world | January 2018 Conveyor system Conveyor

10 foodhq.world | January 2018 Packaging Conveyor

Success under Conveyor Belts

rowing demand for automation & industries is also increasingly demanding the manufacturing have created a need need for automation and conveyor belts to G for conveyor belts. The rising demand facilitate the transportation of large materials. for conveyor belts owes to their effectiveness The increasing demand for steel cord conveyor and conveyance. These belts have facilitated belts is one of the key trends that will gain industrial processes in a safe and quick way. traction in the conveyor belt market during They are of many types and are highly required the next four years. The steel cord conveyor for the transportation of large items and belts provide various advantages such as material handling. The conveyer belt’s market strength, flexibility, easy maintenance, and is highly competitive and its manufacturers are high-splice strength and safety that influences seeking ways for improvement and upgrade. their usage driving the growth of this market. The global conveyor belt market will grow The increasing applications of conveyor belts steadily at a CAGR of around 6 percent by 2021, in various industries are helping the global

according to a market report by Technavio. conveyor belt market to expand, according to

This market research analysis identifies the Technavio. Additionally, these belts enable the increasing demand for automation in material manufacturers to reduce inventory levels, and handling as one of the primary growth in turn, reduce overall production costs. As a“

The global conveyor belt market will grow steadily at a CAGR of “ around 6 percent by 2021 factors for this market. The latest report by result, the escalating demand for conveyor belts IMARC Group, conveyor belts are mechanical from automation, mining and manufacturing apparatus consisting of two or more pulleys industries has emerged as another major with a moving belt or a chain that helps in demand driver. Further, there has been an transporting materials or packages from one increase in the use of conveyor belts at the place to another. The belt forms a continuous airports so as to facilitate the passengers with loop of fabric, rubber, plastic, leather, or metal efficient baggage transportation. Some of the supported on rollers or on a metal slider pan. other factors contributing to the market growth Nowadays, various types of conveyor belts are are aging workforce, growth of infrastructural available to use in different applications such activities and demand for eco-friendly conveyor as food processing industries, airports, and belts with self-cleaning properties. On the various transporting industries. The rising need basis of product type, the market has been for the efficient handling of bulky materials segmented into medium-weight conveyor belt, and raw materials due to the variety in texture lightweight conveyor belt and heavyweight and size, contribute to the growing need for conveyor belt. Currently, medium-weight automation in material handling. Additionally, conveyor belt is the most popular product the expansion of industries with several type, holding the largest market share. manufacturing facilities such as automotive, retail, food and beverage, and healthcare foodHQ Staff 11 foodhq.world | January 2018 Packaging Conveyor Ishida flex graders

Ishida Solution Helps Maximize Poultry Yields

Three Ishida Flex Graders, supported by more compact dimensions of the Flex Grader the company's recently-launched Sentinel which have provided valuable space savings in advanced remote monitoring system, are both factories. In addition, the reliability of the helping to deliver improved accuracy and Flex Graders is another vital factor for an in- enhanced efficiencies at a leading Dutch poultry line system, where any unplanned stoppages processor. Van Miert slaughters and cuts up can have serious consequences. “We are very birds for onward supply for further processing. pleased with the performance of the Flex Two Flex Graders at the company’s factory Graders,” confirms Van Miert’s Engineering in Breukelen and one at its Hunsel facility are Manager Arno Streng. “They are easy to set- weighing and grading breast caps into 14.5 up and adjust during production, and this has kg crates, handling up to 135 products every freed up operators’ time, allowing us to carry minute. The breast caps are packed in various out further product quality checks.” The Flex weight ranges, from any weight below 300g up Graders are in operation for nine hours per day, to 850g to 999g. The excellent accuracy of five days a week. They are currently running the Ishida Flex Graders ensures that products at around 70 percent of their top speed, are consistently graded and sorted into the offering opportunities for further increases to appropriate category. This enables Van Miert to throughput if required. As part of its stringent maximize yields and the value of each production hygiene standards, Van Miert carries out a run. Double weights (which can occur if two thorough five hour clean of the entire cut up breast caps arrive on the weigh belt at the same area at the end of each shift. The easy-to- time) have also been minimized and the Flex clean design of this product supports this with Graders are operating at around 99.3 percent a rugged, open frame construction and no need efficiency. A further benefit for Van Miert is the for parts to be dismantled. 12 foodhq.world | January 2018 foodhq.world | January 2018 SUSTAINABILITY FAO Sustainability Guidelines

Sustainability Assessment of Food & Agriculture Systems

round 106 countries have established national sustainable development A strategies and related sustainability reporting, as evidenced by national reports to the Commission on Sustainable Development. Furthermore, over 120 voluntary sustainability standards, ecolabels, codes of conduct and audit protocols are referenced on Standards Map of the International Trade Centre. Worldwide, there is an increasing user demand for practical tools to support decision-making processes regarding the use of voluntary sustainability standards in business operations. However, there is no single framework that integrates all aspects of sustainability and, sadly, sustainability is deteriorating in all

spheres of development, as witnessed by multiple environmental, social and economic

crisis. The Sustainability Assessment of pillars. These are measurable and verifiable Food and Agriculture system (SAFA) was through a set of indicators applicable to food developed as an international reference tool, and agriculture supply chains. Since 2009,“

The SAFA framework begins with the high-level, overarching dimensions of sustainability: good governance, environmental “ integrity, economic resilience and social wellbeing a benchmark that defines the elements of FAO Natural Resources Management and sustainability and a framework for assessing Environment Department has been working trade-offs and synergies among all dimensions in partnership with several associations and of sustainability. It offers a fair playing field, enterprises working on sustainability tools. adaptable to all contexts and sizes of agriculture, SAFA is the result of a process that engaged livestock, forestry and fisheries operations. hundreds of stakeholders from academia, The SAFA framework begins with the high- civil society and the private sector in order level, overarching dimensions of sustainability: to ensure scientific rigour and grassroots good governance, environmental integrity, involvement from supply chain actors. economic resilience and social wellbeing. These are translated into a universally agreed Nadia El-Hage Scialabba Natural Resources Management and Environment Department definition of sustainability, through 21 themes FAO and 58 subthemes for each of the sustainability www.fao.org 13 Ireland’s dairy industry. Your sustainable source.

Origin Green, Ireland’s national food and drink sustainability programme is our commitment to a safe, secure food supply far into the future. Central to Origin Green, is the Sustainable Dairy Assurance Scheme (SDAS), the fi rst national dairy scheme of its kind, an independently verifi ed and internationally accredited programme.

Ireland’s temperate climate, abundant rainfall and tradition of family farming have resulted in a grass-fed system with cows grazing outdoors 24 hours a day up to 300 days a year. Ireland’s dairy farmers participate in the SDAS programme, where consistent audits and continuous improvement ensure a sustainable supply of quality milk.

Visit the Origin Green Ireland stand (Hall 1) at Gulfood, Dubai, to fi nd out more.

The world’s fi rst national food sustainability programme

OriginGreen.ie/GCC Ireland’s dairy industry. Your sustainable source.

Origin Green, Ireland’s national food and drink sustainability programme is our commitment to a safe, secure food supply far into the future. Central to Origin Green, is the Sustainable Dairy Assurance Scheme (SDAS), the fi rst national dairy scheme of its kind, an independently verifi ed and internationally accredited programme.

Ireland’s temperate climate, abundant rainfall and tradition of family farming have resulted in a grass-fed system with cows grazing outdoors 24 hours a day up to 300 days a year. Ireland’s dairy farmers participate in the SDAS programme, where consistent audits and continuous improvement ensure a sustainable supply of quality milk.

Visit the Origin Green Ireland stand (Hall 1) at Gulfood, Dubai, to fi nd out more.

The world’s fi rst national food sustainability programme

OriginGreen.ie/GCC foodhq.world | January 2018

17 Logistics & Supply Chain

22 Processing

26 Country Reports

16 foodhq.world | January 2018 foodhq.world | January 2018 LOGISTICS & SUPPLY CHAIN Food Safety Food testing Food

Food Safety: In a State of Transformation

number of highly publicized food Food safety encompasses the practices and scares have swept through the conditions promoted across a food supply A global food chain in recent years. chain with the intention of ensuring food Headlines include the outbreaks of E. coli and quality and preventing contamination and

norovirus at Chipotle, Salmonella linked to foodborne illness. Foodborne illness is caused Foster Farms poultry, melamine adulterated by pathogens — including viruses, bacteria, and

infant formula in China, and Salmonella- other microorganisms — and by toxic chemicals contaminated peanut butter leading to the or other harmful substances. Separately, food imprisonment of the former CEO of Peanut quality refers to the particular attributes of a“

…the FDA can hold and test any foods that it has reason to believe “ are adulterated or misbranded Corporation of America. These events highlight food product — such as origin, color, texture, vulnerabilities in the food safety chain that flavor, and nutrition — that influence the value present opportunities and risks for investors. of that product to the consumer. Food safety To this end, the food industry is undergoing a also differs from food security in that the latter transformation as it addresses food safety risks includes issues of food safety but maintains a in an increasingly global, complex supply chain. broader focus overall. Food security refers to 17 foodhq.world | January 2018

a population’s physical, social, and economic access to sufficient, safe, and nutritious food in the pursuit of an active and healthy life. Ultimately, food safety is a necessary but not sufficient condition for assuring both food security and food quality. Food Safety Modernization Act (FSMA) changes how food safety is regulated in US, mandating that food safety systems actively address risks in the food supply chain rather than rely on production standards and government monitoring of outbreaks and incidents. The introduction of FSMA in 2011 mandated a change in approach to food safety from the US Food and Drug Administration (FDA) and associated agencies as well as implementation of new food safety rules for key elements of the food supply chain. In addition, there are six new rules enforceable by the FDA and the US Department of Agriculture (USDA) that relate to food production, animal feed, produce packaging, food imports, transportation, and food adulteration. General compliance with these rules is required starting between September 2016 and October 2017, depending on the rule. The majority of FSMA changes and new rules require operational changes by companies, but we view the FDA’s increased ability to mandate product recalls and suspend production as a key change. Previously, companies voluntarily recalled products that were identified as posing risks to human health. The FDA can now force companies to recall products, potentially changing how companies must react to food safety issues and altering the reputational risk landscape. The FDA has also expanded its scope for holding and testing food prior to release to market. Prior to FSMA, companies maintained food safety systems with the priority of ensuring “reasonable certainty of no harm” and using ingredients that are “generally recognized as safe.” The FDA then only held products that presented “credible evidence” of “threat of serious adverse health consequences or death”. Now, the FDA IRRC Institute can hold and test any foods that it has reason www.irrcinstitute.org to believe are adulterated or misbranded. 18 foodhq.world | January 2018 LOGISTICS & SUPPLY CHAIN Food Safety

New ERP System Improves Productivity Factory ERP software from CSB-System is helping to deliver higher speed and efficiency and full traceability both up- and downstream at the new meat processing facility of leading Belgium producer the Colruyt Group. The Factory ERP solution provides centralized control of all the processes at the plant in Halle while also providing full connectivity to Colruyt’s Group ERP system (SAP). This provides a more homogeneous and easy- to-manage IT landscape, where stand-alone solutions are eliminated and the number of New meat processing facility processing meat New interfaces minimized. Equally important, all processes and resources at the factory can be controlled consistently in accordance with industry- specific requirements. The result is a system that enables company groups to manage their various factories in a decentralized manner, without having to make time-consuming, complex and expensive adaptations in the Group ERP.As part of the new system, 75 software-aided control points have been installed for the coordination and control of purchasing, cutting, batch management, production, nutritional value management, quality management and traceability.

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19 foodhq.world | January 2018 Key VERYX B210 VERYX Key

Key Technology Introduces High Capacity Veryx B210

Key Technology introduces the highest capacity to 15 percent while conserving floor space. “In digital sorter in the food processing industry – many food processing plants, there is a trend the new VERYX® B210. With an inspection area toward new, higher capacity production lines, over 2 meters wide, the belt-fed VERYX B210 as well as efforts to maximize throughput maximizes throughput on high-capacity lines. on existing line installations. Our VERYX B210 Like all sorters in the VERYX family, the new supports both of these scenarios. In some B210 features advanced detection technology layouts, the B210 is capable of replacing two and an innovative system architecture that smaller capacity sorters to make the line flow improve sorting accuracy. Recognizing more efficient,” said Marco Azzaretti, Advanced objects’ color, size, shape and/or structural Inspection Systems Product Manager at properties, VERYX sorters remove foreign Key. The VERYX B210 complements Key’s material (FM) and product defects to improve other belt- and chute-fed VERYX sorters of product quality while virtually eliminating various widths, enabling the VERYX family false rejects to increase yields. Featuring a to meet the needs of production lines at any 2100-mm wide inspection zone, VERYX B210 capacity requirement. The B210 and other offers a production capacity in excess of belt-fed VERYX sorters are ideal for wet and 23 metric tons (50,000 lb.) of product per frozen potato strips and specialty potato hour, depending on the application. With an products as well as fresh and frozen fruits inspection area more than 10 percent wider and vegetables, leafy greens, potato chips and than other sorters with a similar footprint, other snack foods, confections, seafood and VERYX optimally singulates product on the more. Chute-fed VERYX sorters are optimal belt to improve sorting accuracy and enables for sorting nuts, dried fruits, IQF products and processors to increase their throughputs by up other free-flowing and bulk particulate foods. 20 foodhq.world | January 2018 LOGISTICS & SUPPLY CHAIN Food Safety Automation at Anuga 2017

Aseptic Filling Is a Component for Safe Food

Whether fresh milk, yoghurt or fruit juice, the commercial sterile beverage or foodstuff using market for aseptically filled beverages is growing. food technology related sterile machinery. The flip side of the coin: Food manufacturers The entire production is carried out in a low- have to be even more consistent in ensuring germ environment, in the course of which the hygienically impeccable production conditions. foodstuff and the packing materials are sterilized Physical processes for preservation and separately and brought together under aseptic aseptically filling systems come to their aid here, conditions. Such a sterile food environment is like those that will be the center of attention at essential for aseptic filling - especially when Anuga FoodTec on March 2018. Today, foodstuffs sensitive products are filled that have a low have to be as fresh and as untreated as possible - level of self-protection against the growth of according to the consumer demands at the point microorganisms. Guaranteeing this is no easy of sale. The trend towards natural food leads to task for the producers - after all in addition to the manufacturers having to adhere to extremely the technological aspects, the related costs also high hygiene standards in the production, if play an important role in the investment decision- they want to do without the implementation of making process. In the sections of the machinery preservatives and high temperatures during the that products come into contact with, an area preserving process. Minimal processing is the key around the machinery has to be created where term under which Anuga FoodTec is bundling the the sterile conditions are maintained. In order to related necessary techniques and systems at the increase the security of the cold-aseptic filling fair grounds. The cold-aseptic filling process into as well as its economic efficiency, the machine plastic bottles or beverage cartons is considered builders pursue above all one aim: The critical worldwide to be the supreme discipline in this sections that come into contact with products area - a process that fills a receptacle with a should be kept as small and simple as possible. 21 foodhq.world | January 2018 Croissant

The Bakery Processing Equipment Market Nears Its All-Time High

he bakery processing equipment by the mixers segment, in terms of value. market is projected to grow at a Based on application, in terms of value, the T CAGR of 7.3 percent from 2015 to bakery processing equipment market was 2020, to reach USD13.62 Billion by 2020, led by the bread segment followed by cakes according to Markets and Markets. The & pastries. Bakery processing equipment is market growth is driven by an increased manufactured on a large scale in regions demand for bread, pastries, and other where there is a higher consumption of bakery baked goods, growing demands for frozen items in daily meals. Among the varied types bakery products, and advancement in for bakery processing equipment products,“

Asia Pacific accounts for the largest market share for bakery “ processing equipment; followed by Europe and North America manufacturing processes & technologies. such as mixers, ovens & proofers, dividers The market is further driven by factors sheeters & molders and others, ovens & such as automation & robotics in bakery proofers accounted for the largest market processing equipment. Based on the type, the share, followed by mixers. Ovens & proofers bakery processing equipment market is led and mixers are largely used in the European by the ovens & proofers segment, followed and Asian countries in the bakery industry 22 foodhq.world | January 2018 PROCESSING Baking Equipment

and are used in frozen baked varieties as well. Asia-Pacific accounted for the largest market share for bakery processing equipment, followed by Europe and North America. Bakery processing equipment products such as ovens & proofers and mixers are among the widely used products in Asia-Pacific; changing bakery products consumption pattern is one of the major factors driving the bakery processing equipment market in this region. Geographically, the North American region is expected to be the fastest growing market with investments from several multinational manufacturers, especially in countries such as the U.S. and Canada, according to a report by Grand View Research. Asia Pacific accounts for the largest market share for bakery processing equipment; followed by Europe and North America. The market is driven by increasing demand of bakery processed food products in emerging and developing countries including India, China, Indonesia, and Thailand. In Asia Pacific region, China accounts for the largest market share in bakery food processing equipment. In North America, the U.S. accounts for the largest market share in bakery food processing equipment. Growing awareness level regarding new food products, rising economy, investment on research and development over bakery food processing equipment are some of key reasons that drive the bakery food processing market in European region. The bakery processing equipment market is fragmented and competitive, with a large number of players operating at regional and local levels. The key players in the market adopted acquisitions, new product launches, expansion & investments, and joint ventures as their preferred strategies. Prominent market players are Buhler holding AG (Switzerland), Ali Group S.p.A (Italy), GEA Group AG (Germany), Heat and Control,

Inc. (U.S.), and JBT Corporation (U.S.). Fatima Saab Editor & Researcher 23 foodhq.world | January 2018 Turnkey cake plant from GEA from plant cake Turnkey

Imaforni and Comas in Asia with GEA

It was back in 2015 that GEA acquired Comas, are not a surprise for most of our customers, Italy’s well-known manufacturer of equipment even if now the cooperation is more efficient and and complete production lines for cakes, pies, evident for them, bringing the advantage of being cookies, layer cakes, pastry and special application a single solution provider.” The names Comas for pizza and bread. Less than a year later, and Imaforni are very well known in Asia as Imaforni a major supplier of advanced complete both companies have built up extensive and very lines for crackers, soft and hard biscuits and strong customer bases throughout the region. snacks, also became part of GEA. The companies In some cases, especially with local companies, had always worked together, they were friends they are better known than their larger parent. and neighbors with complementary products, so But as GEA becomes the key brand it is important how has being absorbed affected the relationship for Giuseppe and his partner Fabio Alex Rosso, and the companies’ presence in Asia, one of their Area Manager for APC Food – Bakery for the key markets? Giuseppe Robbi, Area Manager for Comas technologies, to reassure their customers APC Food - Bakery in Asia and coming historically that the service and scope of supply will continue from Imaforni, said that the companies had always and will only be enhanced under the new been close. “Not just because we were both Italian company structure. “There are huge advantages companies, but we had similar cultures and in us working together, both for us and for our our owners were personal friends. We already customers,” explained Fabio. “Our ability to identify cooperated with Comas in the past on technology potential projects for both technologies and because we were both very specialised in our specific application fields gives us additional sales field of expertise, and in many cases we used opportunities but also helps our customers too the same sales channels in Asia. Therefore, the because they can build complete lines and bakery combination of Comas and Imaforni solutions plants with equipment from a single supplier." 24 foodhq.world | January 2018 PROCESSING Baking Equipment

Convotherm 4 Recognized With ICONIC Award 2018 Welbilt Inc. a well-known global supplier of commercial foodservice equipment, is proud to announce that its brand, Convotherm Elektrogeräte GmbH and the Convotherm 4 combi steamer is the recipient of the “ICONIC Award 2018: Innovative Interior” by ICONIC World, in recognition of the clear, intuitive design of the Convotherm 4 product range. The range of units boasts a flexible, fully automatic cleaning system that is perfectly tailored to the needs of users as well as a unique Advanced Closed System+ (ACS+) that ensures the best in cooking results. The official presentation of the “ICONIC Award 2018: Innovative Interior” will take place on 14 January 2018 during the imm cologne 2018 in the

Convotherm Iconic Award Iconic Convotherm Kölnischer Kunstverein museum in Cologne. “We are honored to be the receipient of the ‘ICONIC Award: Innovative Interior,’” says Ralf Klein, Convotherm managing director. “Until recently, planning and organizing a commercial kitchen and its overall concept has always focused on strict rules for production and logistics, leaving aesthetics for last. The Convotherm 4 family of products is a reflection of our motto - ‘form follows function,’ enabling professional commercial kitchens to be function seamlessly as well as designed aesthetically. ICONIC WORLD is the international platform for networking architects and property developers with the furniture industry. The prestigious 2-DAY ONLINE AUCTION “ICONIC Award: Innovative Interior” is conferred by due to plant closure, all assets of a the German Design Council, the body dealing with Renowned Quality Ice Cream Manufacturer design and brand matters in Germany. The focus of the evaluation is on innovative top performance achieved in all product areas of the industry sector. The nominated objects are considered and 11 ICE CREAM EXTRUSION / FILLING LINES: assessed in terms of their interaction within their 2 stick filling machines “Knauf”, 19.440 sticks/hr; ice filling machine “Tetra Hoyer”, 19.440 sticks/hr; 2x “Dino” Dino12, “Hoyer” Hoywrap, 4x overall context. This method reflects the holistic “Lembke” SL (2004), 21.600 units/hr and SL800 (2005); “Apv” Omni 3000; 2x “HMW” ML40-6; “Big Drum” 515; 2x “Technohoy” Ventura 16, design approach of the German Design Council, 18.720 units/hr, Venture 17, 21.600 units/hr; “Big Drum” 482, 7.560 which was established in 1953 as a foundation at units/hr; “Straiht-O-Matic” Stratos, 5.400 units/hr; 54 CONTINUOUS FREEZERS “Hoyer” incl. KF 1200XC, the initiative of the German parliament and ever KF1200, KF1150XC, KF600, KF 400; 8 freezing tunnels “Foster” incl. T74; 158 VERT. S/S TANKS incl. 6x “Goavec”, “Bolz”, “Alfa Laval” since has supported the economy in achieving “Ahlborn”, “Dieball”, upto 30.000 l; dry material steel silos; PACKAGING brand value through design. It is one of the world’s MACHINES incl. “Schubert”,“Bedo”, “Vepatek”, “ETT”; check weighers; metal detectors; conveyors; cool / air compressors; air dryers; internal leading competence centres for communication transportation; large warehouses; large quantity of spare parts, pumps; and brand management in the area of design CLOSING: Tuesday 30 & Wednesday 31 JANUARY and directs its efforts towards businesses in the Viewing: from Thursday 18 till Thursday 25 by appointment Bucherstrasse 137 - Nürnberg (Germany) furniture and furnishings industry as well as their partners in design and interior architecture. www.TroostwijkAuctions.com

25 foodhq.world | January 2018

The Consumer Foodservice Industry Continues to Expand in Saudi Arabia

audi Arabia had a gross domestic expected to see a volume compound annual product (GDP) of USD646.0 billion in growth rate (CAGR) of 5.4 percent during the S 2015 and declined by 0.5 percent at forecasted period from 2016 to 2021. Package the end of 2016 due to low oil prices affecting food sales saw slower growth due to rising public finances and export revenues. Saudi prices, inflation, and reduction in government Arabia is the 41st most populous country in the subsidies. As a result, Saudi consumers are world with 31.5 million people, 83.2 percent cautious about spending. However, young of which live in urban areas. The population is consumers are increasingly shopping online. expected to reach 34.4 million by 2020.Per The top packaged food company in the market“

Package food sales saw slower growth due to rising prices, “ inflation, and reduction in government subsidies capital consumer expenditure was USD7,826.9 is currently, Almarai Co. Ltd., with 8 percent in 2015, with food and non-alcoholic beverages market value share, followed by Nestlé SA (5.1 representing USD1,954.1 (or 25 percent) of percent), and Mars Inc. (3.8 percent). Rising rate total expenditure. The consumer foodservice of obesity and health problems are driving the industry continues to expand due to the growing growth of health and wellness in both package number of women in the workforce and is food and beverages. In 2015, Saudi Arabia’s 26 foodhq.world | January 2018 COUNTRY Saudi Arabia

agri-food and seafood trade deficit were USD19.7 billion with imports valued at USD23.1 billion and USD3.8 billion in exports. Within the last five years from 2011 to 2015, imports grew at a compound annual growth rate (CAGR) of 3.5 percent, while exports grew at a CAGR of 1.8 percent. The top five suppliers of agri-food and seafood products in 2015 were Brazil, India, Germany, United Arab Emirates, and the United States; altogether accounting for 38 percent of Saudi Arabia’s imports. The top agri-food and seafood imports in 2015 were barley, rice, frozen fowls, cigarettes, and food preparations. Altogether, these products account for 27.3 percent of Saudi Arabia’s agri-food and seafood imports from the world. Imports of processed foods were USD14.6 billion in 2015 with a CAGR of 2.2 percent from 2011 to 2015. Canada’s share was 0.4 percent. The top five suppliers of agri-food and seafood products were Brazil (worth USD2.2 billion), India (worth USD2.1 billion), Germany worth (USD1.6 billion), United Arabs Emirates (worth USD1.4 billion), and the United States (worth USD1.4 billion). Canada’s agri-food and seafood exports to Saudi Arabia were USD166.3 million in 2015. Top export products were wheat, frozen boneless meat, groundnuts, food preparations, and cheese. Packaged food continue to experience positive growth with a CAGR of 9 percent from 2012 to 2016. In part due to women entering the work force and an increase in religious visitors according to Euromonitor. Artisanal companies still maintain the lead in packaged food sales. However, they are slowly losing sales to large manufacturers that are expanding their product ranges and distribution networks. The packaged food categories to see the highest growth throughout the review period were edible oils, baby food, breakfast cereals, ice cream, frozen desserts, sweet biscuits, snack bars, and fruit snacks. All of which saw period growths above 10 percent. The packaged food sector is expected to see a slightly lower

period growth of 8.6 percent CAGR over Agriculture and Agri-Food Canada the forecasted period from 2017 to 2021. www.agr.gc.ca 27 foodhq.world | January 2018 | Vol. XXXV Issue 01 It was back in 2015 that GEA acquired Comas, Italy’s well-known manufacturer of equipment and complete production lines for cakes, pies, cookies, layer cakes, pastry and special application for pizza and bread. Photo courtsy of Tetra Pak 36 Hospitality 32 Top 5ListsMENA 31 F&B Consumer Corner foodhq.world | January 2018 F&B

How to Catch Customers’ Eyes with Packaging

ackaging is the one of the most important components in P manufacturing for its connection to product’s development and shape. Manufactures focus on packaging, to create a demand by making the product look appealing to the customers. This is one of the many ways, manufacturers get to promote their products, and here the packaging does all the talking on their behalf. Packaging can have a huge impact on customers’ predictions and perceptions.

An interesting and eye-catching package would attract their attention, strengthen brand message, and create brand integrity.

Manufacturers are working on developing more about the provenance of fresh produce. packaging through the implementation of Food traceability and complete transparency new and innovative trends, the latest of which has become more important than ever for comply with the advancements and demands consumers. Active packaging is one of the“

Product packaging has a main role when it comes “ to product differentiation of the market and customers. Packaging strategies used to provide functionality has to be connected and relatable, and for the customers in terms of maintaining technology is to thank for the development product safety and conservation. 52 percent of intelligent packaging. Manufactures have of US food shoppers report being drawn incorporated specific technology (such as to packaging with unusual or eye-catching sensors, devices, etc.) to share information designs and 44 percent of Chinese consumers with customers. Some packaging are now are interested in personalized packaging for connected to company’s Cloud and provide carbonated soft drinks. Product packaging consumers detailed information on a product has a main role when it comes to product such as allergens, portion sizing, consumption differentiation. Consumers face a sea of recommendations, etc. According to a study different products and packaging, brands have by Mintel, 50 percent of US consumers are stand out if they want to catch their attention. interested in scanning food packaging to learn foodHQ Staff 31 foodhq.world | January 2018 The new Tetra Pak Package Tetra new The

New Package Opens Up Opportunity for Liquid Dairy Producers

Te t r a P a k has today launched the Tetra the nutritional values of the product because Fino® Aseptic 100 Ultra MiM, a new package it is their trusted flavoured milk without any that offers an opportunity for customers preservatives, while children will be happy to to produce liquid dairy and juice drinks enjoy these frozen treats because they are using their existing production processes, fun and tasty.” The Tetra Fino Aseptic 100 and market them as ice creams and frozen Ultra MiM package can be produced on the A1 products. The new package allows dairy and Tetra Pak filling machine platform. With a pre- juice drinks to be produced and distributed in applied opening using Micro Injection Moulding small carton pouches at room temperatures, technology, the package can be opened and subsequently turned into frozen products entirely by pulling the tab, making it easy in shops or in a consumer’s home. This means for children and others to enjoy the frozen producers can tap into the USD72bn global ice product. The new package will be available cream market without the need for additional from 2018 in the Greater Middle East, Europe investment in production equipment and chilled and Asia. Tetra Pak is the world's well-known distribution system. Want Want, a well-known food processing and packaging solutions food company in China, is the first company company. Working closely with our customers to trial this product. Wang Jin Ping, General and suppliers, we provide safe, innovative and Manager of Ice Product Business Unit, said, environmentally sound products that each “We announced these new products to our day meet the needs of hundreds of millions of distributors in early September. The response people in more than 170 countries. With more has been extremely positive because these than 24,000 employees around the world, products meet the needs of both parents we believe in responsible industry leadership and children. Parents can be reassured of and a sustainable approach to business. 32 foodhq.world | January 2018 F&B Spiral PET bottle Spiral

Sidel Partners Coca-Cola in Developing New Design for Fanta Bottle in Pet

Sidel has collaborated in the new “spiral” for the brand. “After years of success in the PET bottle project from The Coca-Cola international soft drinks market, the Fanta Company (TCCC), with the company’s 40-year Splash shape had effectively become owned expertise in PET packaging instrumental in the by the carbonated soft drinks category successful rejuvenation of the Fanta brand rather than the brand. This is quite a standard and the challenges involved in getting it right. occurrence over the life cycle of a brand First appearing on shelves in the1940s, Fanta which inevitably evolves over time. This meant is TCCC’s biggest brand after Coke. Like any it was the right time to redesign the bottle great product, Fanta has evolved over the with an impactful shape to make it stand out years, with a number of bottle re-designs once again on the shelves”, explains Gregory under its belt. However, the popularity of Bentley, Coca-Cola Packaging Engineer in the Fanta Splash bottle shape had led to it charge of global project coordination. Working becoming something of a generic bottle for closely with Leyton Hardwick and his team at sparkling beverages on the supermarket Drink Works who were the winning agency shelves of key markets. Consequently, this in a 5 way pitch and supported by the Fanta diluted the Fanta ownership of the bottle packaging team network “We established shape in what is the second-largest brand a global network where it was possible to outside the US and therefore a very important gather up-to-date packaging mix information, product in the TCCC range. That is why Coca- specific market requirements and on-going Cola started to design and develop a new feedback on suitable design routes”, continues proprietary Fanta packaging shape, applicable Bentley. As part of this global technical to both PET and glass bottles, in order to network, TCCC also involved experienced provide a protectable new global standard supply partners in this design challenge. 33 foodhq.world | January 2018

Intimacy Serves Best

Consumers seek products and brands they well it serves them. The study also shed light have developed an emotional connection to. on “identity” as another contributing factor, A recent study discovered that international suggesting that consumers interact with the brands are in the lead. The report by MBLM what the brand represents to the extent they agency examined the brands that have the adopt its values as part of their own. Jae strongest bond with consumers in the country. Hwang, partner at MBLM, said: “As marketers, International firms Kraft and Nestle came in we cannot underestimate the power of the lead. Local and regional brands also had emotions. They drive everything we do – from an impressive presence in the market and the the people we choose to spend time with to study conducted, showed that consumers are the packages we pick off the grocery store’s willing to pay 20 percent more for products shelves. And because people pay attention from region brands Americana and Almarai. to numbers, it’s important to note that in the“

…it’s important to note that in the last 10 years, brands with higher “ intimacy have outperformed less intimate brands According to the study, “indulgence” is an last 10 years, brands with higher intimacy important factor when it comes to the have outperformed less intimate brands in consumers’ brand selection. Their choices both revenue and profit growth.” The top would have to be based on a certain emotional consumer goods brand in the UAE is Kraft of connection they have with the brand and how brand intimacy quotient of (47.1) followed by

34 foodhq.world | January 2018 TOP 5 LISTS MENA

Nestle (46.9). According to Crunchbase, Kraft recognized brands in the Quick Service, Casual Foods Group is one of the largest food and Dining and Fine Dining categories, such as KFC, beverage companies in North America with Pizza Hut, Hardee’s, TGI Friday’s, Red Lobster, annual revenues of more than USD 18 billion. Olive Garden, LongHorn, Costa Coffee, Krispy With the spirit of a startup and the soul of a Kreme, and Wimpy. Almarai has come a long powerhouse, they are on a mission to be the way since their visionary Chairman, HH Prince best food and Beverage Company in North Sultan bin Mohammed bin Saud Al Kabeer, America. They have a deep portfolio of beloved recognized an opportunity to transform Saudi food & beverage brands in the beverage, cheese, Arabia’s traditional dairy farming industry refrigerated meals and grocery categories. to meet the needs of their rapidly expanding Their products can be found in the pantries domestic market. That was back in 1977. Today, and refrigerators of virtually every household they are one of world’s largest vertically in the United States and Canada. Nestlé is the integrated dairy company with a flawless world’s largest food and beverage company. reputation and a clear vision, which is to It has more than 2000 brands ranging from provide quality nutritious food and beverages global icons to local favorites, and they are that enrich consumers’ everyday lives. present in 191 countries around the world. Nestlé's purpose is enhancing quality of life and contributing to a healthier future. They The list continues with Patchi (32.3), London want to help shape a better and healthier world Dairy (31.7), Al Ain (31.4), Lays (29.5), Sadia and inspire people to live healthier lives. This is (22.0), and finally Marmum (19.7). The how they contribute to society while ensuring properties of the emotional connections the long-term success of their company. people develop to their favorite brands - referred to by the study as 'archetypes' – are taken into consideration. Results showed Americana ranks in as number three (34.9) that 'indulgence' is the top archetype, with then comes Almarai (32.4). Americana Group’s most consumers seeking brands that satisfy main lines of business are operating food & them the most. Another archetype, 'Identity,' beverage outlets, as well as manufacturing also had a high rank. 'Identity' suggests that food products. With a network of over 1,800 consumers connect very intimately with outlets, it is not only the largest operator of the ideas or values embodied by a brand to restaurant chains in the MENA region, but the point that they identify with the brand also one of the most successful franchise as a symbolic part of their own personality. operators in the whole world. The Group’s network encompasses 17 of the world’s most foodHQ staff

35 foodhq.world | January 2018 HOSPITALITY

Making Your Hotel Worth a Diamond

hether you're traveling locally or cross-country, AAA can help you W find the perfect place for your stay. While every option should be clean and comfortable, the need for extra services and amenities can vary. Sometimes you just want a quick night's sleep or a place to kick back and enjoy. Other times you want to be pampered with personalized services and spa treatments. AAA released its annual lists of Four and Five Diamond hotels, according to a report by AAA travel Information. In total, 94 properties across the United States, Canada, Mexico City, and Dorado Beach, A Ritz- Mexico and the Caribbean were added to the Carlton Reserve in Dorado, Puerto Rico. AAA distinguished lists this year. According to U.S inspections involve two steps: AAA Approved news, AAA's Diamond Rating is one of the – Only properties that meet our standards few hotel appraisal systems that rely on for cleanliness, comfort and hospitality get physical on-site evaluations. The company's to be AAA Approved, whether it's a simple team of inspectors assesses each of the roadside stop or a luxury resort, and Diamond nearly 28,000 eligible properties based on Rated – The number of Diamonds conveys comfort, cleanliness, security and available the type of experience you can expect, in a“

“Hotels and restaurants that undergo the extensive review to become AAA Approved and Diamond Rated place a high value on “ AAA/CAA member business” services and amenities. Each hotel is then glance, from no-frills to full-service. Hotels awarded a Diamond Rating between one and and restaurants that pass inspection are five, with five being the best. Of the nearly designated as AAA inspected & approved. 28,000 hotels evaluated, just 120 properties This indicates they offer clean, comfortable, earned Five Diamond distinction for 2017. Six hospitable places for members to stay and dine of those properties are newcomers, including - whether they're motels, diners or resorts. the first Five Diamond Award-winning hotel There's only one level of AAA inspected in Grenada, the Spice Island Beach Resort & approved. The five AAA Diamond levels in St. George's. Other new additions to the describe the kind of experience members can list include the Four Seasons Resort Lanai expect. They identify which AAA inspected & in Lanai City, Hawaii, The St. Regis New York approved hotels and restaurants will provide in New York City, The Jefferson Hotel in the best fit for your occasion and budget. Richmond, Virginia, the Four Seasons Hotel foodHQ Staff 36 foodhq.world | January 2018 Photo courtesy of Europain of courtesy Photo

40 Interviews

46 Corporate Happenings

47 Products & Services

49 Events Preview 18 - 22 February 2018 Dubai World Trade Centre www.gulfood.com#Gulfood GULFOOD. BIG ON TRENDS.

TASTES. TRENDS. TRADE.

Get Your Ticket Now at gulfood.com

Organised By Supported by Gold Silver Category Category Registration Pre- Carrier Bags, Carrier Lanyards Visitor Badge Official Sponsor Sponsor Sponsor Meat Sponsor Sponsors Registration Pens & Visitor Bags Sponsor Pouches Publisher & Poultry Beverage Sponsor Invites Sponsor Sponsor Official Exclusive Official Official Regional Official Media Partners Exclusive Online Exclusive Official Official Official Knowledge Official Chefs Magazines Media Partner Regional Online Airline Courier Travel Partner Publication Magazine Media Partner Partner Handler Partner foodhq.world | January 2018

Origin Green Committed to Sustainability

oodHQ conducted an interview with Michael Hussey, Manager of Middle East FRegion at Bord Bia, Irish Food Board. Origin Green is Ireland’s food and drink sustainability program, uniting government, the private sector and food producers through Bord Bia, the Irish Food Board. Origin Green enables Ireland’s food industry to set and achieve measurable sustainability targets, establishing a baseline for continuous improvement. foodHQ: What can you tell us about Bord Bia’s mission on the local and international level? Michael Hussey: Bord Bia is an Irish Government agency that provides market information and insights, links Irish suppliers with potential export partners in each market and promote Irish food. Board Bia, Irish Food at Bord Region East Middle of Manager Hussey, Michael We have 14 offices globally and the office for the Middle East region is based in Dubai. Ireland has and achieve measurable sustainability targets, a long history of supplying food to the region, reduce environmental impact, and serve local historically beef and dairy products. Today, product communities more effectively. coming to the GCC ranges from ice cream, poultry products, beef, seafood, yogurts, chocolate, foodHQ: How Origin Green program operates bakery items to gluten free and health products. Last year we exported nearly USD360 million on farm? worth of food into the GCC and we are aiming to Hussey: At farm level, Bord Bia Quality Assurance grow that to over USD560 million by 2020. Schemes have been in place for over 20 years, auditing farmers every 18 months to ensure foodHQ: What is the concept of Origin Green the production of safe, high quality food & drink sustainability program? measuring a broad spectrum of criteria including animal health, welfare and full traceability, water Hussey: Launched in 2012, Origin Green is the and feed, pasture management, environmental national sustainability program for the Irish food management, and farm safety. All Bord Bia and drink industry. It is the only sustainability Quality Assurance Schemes are accredited to the program in the world which operates on European Standard for Product Certification, ISO a national scale, uniting government, the 17065: 2012. Since 2011, additional sustainability private sector and food producers, through criteria have been added to Bord Bia Quality Bord Bia, the Irish Food Board. Independently Assurance schemes in order to develop a carbon verified at every stage, Origin Green enables foot printing methodology across Irish farms. Ireland’s farmers and food producers to set Bord Bia has undertaken over 150,000 carbon 40 foodhq.world | January 2018 INTERVIEWS

footprint assessments on a national scale to it is producing food in a more sustainable way. date, a world first. This process began with beef, For example Ireland is one of the most carbon followed by dairy and with plans in place to efficient producers of dairy products globally. implement similar criteria across all other Bord Bia Quality Assurance Schemes. The aim is to lower the environmental impact and emissions burden foodHQ: Why Bord Bia is exhibiting at Gulfood of the farm, while also providing greater profit 2018? margins for the farmer. Independently accredited Hussey: Gulfood is now one of the biggest food by the Carbon Trust to its PAS 2050 Standard, trade shows in the world. Bord Bia has exhibited Bord Bia is auditing and carbon foot printing as the Ireland stand for many years now. Last 800 farms each week. Since 2014, over 28,000 year for the first time, we had two stands, one in improvement targets have been established the National hall and the other in the Dairy hall. on Irish dairy farms. This commitment is set to This year we will have 22 companies exhibiting continue and increase with the Irish dairy industry in two stands across meat, dairy, confectionery, through the Origin Green program continuing to bakery and chocolate. Gulfood attracts some of focus on additional areas, including biodiversity, our key existing customers and gives our clients water quality and soil fertility. a chance to engage with them. It also gives us a chance to meet some key new customers not only from the Middle East but from further afield, foodHQ: Do you think the Middle East is the most including Asia and Africa. exciting region in the world to be in the F&B business? Hussey: The Middle Eastern region needs to foodHQ: What you will promote at the show? import food and there is an appetite for good Hussey: We will be promoting Irish food from quality food, produced under strict conditions and across the various sectors such as beef, cheese, in a sustainable way. This offers our companies other dairy products, confectionery, bakery and great potential. Consumers in this region have others. A key part of why we exhibit is to tell the discerning tastes, are willing to try new product story of how Irish food is produced in a sustainable and are looking for a point of difference which way for future generations. 90 percent of food Irish producers can provide. There is now much exports from Ireland is produced in accordance interest in health and wellness. with our Origin Green principles.

foodHQ: How do you describe your presence in foodHQ: What are your national and international the market in the MENA region? plans for 2018? Hussey: The Bord Bia office in Dubai covers all Hussey: In terms of this region, we aim to grow GCC markets plus Turkey, Iran, Jordan and The our dairy exports on the back of increased Lebanon, with the main focus currently on UAE supply of milk in Ireland. We are predicting and Saudi Arabia. We have four people in the further growth in production out of Ireland up to office, working with many of the key retail and 2020 and beyond. Nearly all extra production foodservice players looking for opportunities will be exported into The Middle East and Asian to build long term partnerships between Irish markets as the European market is already suppliers and local customers. Ireland exports well catered for. Therefore we are engaging almost 90 percent of the food it produces so it with some of the key dairy ingredients users in is a natural partner for GCC countries. In addition, the region to grow both existing business and Ireland is thinking about the long term, in that develop new business partnerships. 41 foodhq.world | January 2018 Steven Hiel, regional sales manager at TOMRA Sorting FoodBoard Sorting at TOMRA manager sales Hiel, regional Steven

TOMRA Provides a Global Presence & Excellent Customer Service

oodHQ conducted an interview with foodHQ: Can you brief us on the solutions Steven Hiel, regional sales manager at offered by TOMRA in the food industry? FTOMRA Sorting Food. TOMRA Sorting offers the widest range of food sorting and Steven Hiel: We offer optical sorting peeling equipment available in the food industry technologies in order to guarantee food today. TOMRA supplies optical sorting solutions safety and to make sure that processors for a multitude of food applications, for fresh and make use of the food resources in the most processed food, from farm to fork!As the global optimal way. Beside that we also offer steam specialist in sensor-based sorting, TOMRA’s peeling solutions for potatoes, vegetables sorting technology continues to dynamically and fruits. TOMRA Sorting Food’s focus on drive the development of increasingly better and research and development has enabled us newer sensors to further enhance our customer’s to develop a range of innovative sorting process. TOMRA’s sensor technology provides machines which are able to detect and the highest efficiency, precision and speed. Not remove the smallest of defects and foreign even the smallest particle sizes fall through the material from processing lines. We offer the detection grid, even though it works much faster world’s most advanced sensor-based sorting than traditional sorting technologies. systems, with a broad pallet of technologies, 42 foodhq.world | January 2018 INTERVIEWS

including laser, infrared-spectroscopy, X-ray and requiring less training and resource and camera solutions. Beyond the solutions investment. we offer, TOMRA also offers a broad range foodHQ: What is the best-selling range of of support to our partners in the form of equipment in your portfolio? TOMRA Care where experts provide customer support in case of breakdowns, reducing the Hiel: Our Genius belt sorters and our Helius and impact of production stops or interruption Nimbus chute sorters are still the best-selling due to a defective machine. equipment of our portfolio. Our Genius sorter, for which we recently successfully launched our successor, the TOMRA 5B, is mainly used foodHQ: What can you tell us about the for sorting vegetables, potato products such TOMRA sorting strategy? as chips and French fries, and leafy products. Hiel: We are striving to remain the market Our Helius and Nimbus sorters are mainly leader in optical sorting and peeling solutions used to sort nuts and dried fruits. by investing in the three main drivers that lead to this result. We are innovative in our foodHQ: How do you describe your presence engineering, we train our sales network, and in the MENA market? as a third pillar we invest in further improving our customer service. With more than Hiel: TOMRA continues to invest widely in this 10,000 food sorters installed worldwide and region. Last year we opened a new office in a trustworthy support and service network, Turkey which includes a test and demo center, TOMRA provides a global presence and as well as a service and spare parts center. excellent customer service. When it comes to The Turkish facility enables us to showcase advanced sorting machines, our technology our expertise and innovative approach to inspects millions of individual product pieces sorting produce – including nuts, dried fruit, per hour, typically recovering five to ten vegetables, potato products and many more percent through higher yields and better – to new and existing customers from around utilization. That’s equivalent to approximately the region. Our state-of-the-art customer 25,000 trucks of potatoes per year. service center also stocks an extensive range of spare parts for sorting systems, ensuring customers’ machines throughout Turkey and foodHQ: What are your latest innovations? the Middle East benefit from even greater Hiel: We are further developing our award- levels of service and machine uptime. winning Nimbus sorter, which combines different sensors in the same machine such as foodHQ: What are your upcoming plans and laser, camera and multispectral technology. projects in this region? This enables us to assemble the right configuration for every sorting equation.The Hiel: In other markets we see that the food upgrades include new, user-friendly software, processing industry is growing and evolving, improved Biometric Signature Identification driven by higher customer demands on one (BSI+) technology, more accurate mini-pitch side and optimized productivity on the other. As manifold, and more hygienic accept and such we are increasing our efforts to be close reject chutes. New software also further to the customers, in order to advise them on improves the user experience for setting up how TOMRA can assist them to achieve these a product’s biometric signature, making the targets and even to create new standards in BSI technology easier to use for operators the market. 43 foodhq.world | January 2018

Sicars: The Competitive Disadvantage of Natural Refrigerants Is Diminishing

ithin the framework of the Kigali Amendment to the Montreal W Protocol, altogether 150 countries have undertaken the commitment to gradually dispense with using HFCs that impact on the climate. The rate of implementing the phase- down process depends on the development status of each particular country. While industrial countries such as the USA want to implement 85 percent decrease in HFCs by 2036, much longer periods apply for emerging and developing countries. eurammon member Stephan Sicars from the United Nations Industrial Development Organization (UNIDO) looks at trends and tendencies covering all aspects of equipment with natural refrigerants in emerging and developing countries. foodHQ: What role do industrial countries play UNIDO from member Sicars eurammon Stephan when it comes to implementing the Montreal well in the market, without any additional legal Protocol in emerging and developing countries? interference such as prohibitions, subsidies or Stephan Sicars: The industrial countries are taxation. Systems with natural refrigerants currently providing about US $160 million each are said to be easy to implement, but only year for implementing the Montreal Protocol in under certain conditions. CO2-based systems the developing and emerging countries. But a lot are preferably used in larger countries where has changed since the Montreal Protocol came refrigeration system installers have a network into force more than 25 years ago. Back then, both of technical representatives, with training and the know-how and many products came from maintenance provided by the local dealerships. the industrial countries and were consumed in Ammonia is mainly used as a refrigerant in developing countries. Today, many developments countries that already have many years of come from the emerging countries. Frequently experience with ammonia. However, the ability they are just as good as or even better than to plan more complex ammonia systems solutions produced by the industrial countries including the safety aspects and to steer such when it comes to simplicity, value for money and systems through the corresponding approval robustness. processes is currently declining. This refers to both system installing firms and also to the foodHQ: How is the market for natural authorities in some medium-sized countries. refrigerants developing in the emerging and developing countries? foodHQ: Are there limits for applications with natural refrigerants? Sicars: Numerous more recent applications with natural refrigerants are currently doing Sicars: In technical terms, a large share of

44 foodhq.world | January 2018 INTERVIEWS

refrigerating tasks can be solved well or hydrocarbons, these costs are paid by society very well with equipment that uses natural at large because in the long term it is society at refrigerants. However, development work is still large that has to cover the consequences of the necessary for systems in the medium capacity far higher environmental pollution. However, this range between 5 and 100 kW, particularly for competitive disadvantage would appear to be commercial air-conditioning. Due to safety diminishing – not by sharing out the environment precautions the medium capacity range of typical costs but by implementing stricter emission direct evaporation air-conditioners would exceed prevention requirements. With the costs resulting the allowed charge limits for hydrocarbons. On from the climate relevance of refrigerants the other hand this range has too low capacity increasingly being shared out between the for efficient water chilling units. Intensive equipment, and similarly with the requirements work is currently in progress worldwide on made by the governments in terms of operation corresponding solutions. and leakage scenarios getting stricter all the time, solutions with natural refrigerants will sell better on the market. On the other hand, it is, foodHQ: Which application areas have the for example, also relatively probable that China greatest need for action? will play a greater role in steering the market in Sicars: Refrigerants are responsible for about future. That way new technologies would become 1.5 percent of the anthropogenic greenhouse increasingly competitive on China's huge market effect. Most of the global emissions come from and could then be exported to other countries. small air-conditioning units (mini-splits) and car foodHQ: First Montreal, then Kigali: can we air-conditioning systems. It looks as if car air- expect even tighter regulations for refrigerants conditioning systems at least are moving towards in future? refrigerants with a low greenhouse effect. That cannot be said for split air-conditioning Sicars: I believe so. In my opinion, it is improbable units. Although the developing countries have a that refrigerants with a GWP> about 100 will number of manufacturers for split refrigeration see broad use in the medium term. While apart systems with hydrocarbons as refrigerants, from prohibiting refrigerants that impact on the with most major manufacturers offering a climate, there are also other ways of mitigating capacity for producing several million units a climate change, for example by enhancing the year, it is almost impossible to sell the units at energy efficiency of refrigerating systems. After the moment for competitive reasons. Now that all, the use of fossil energies is one of the main the units reach the same safety levels as the causes of CO2 emissions. But in global terms, current standard units, the key remaining barrier for the individual states it is far cheaper and posed by hydrocarbon systems consists in the easier to enforce a refrigerant prohibition than higher installation costs. However, higher costs to specify energy efficiency measures for plants are difficult to compensate in the purely market and equipment. In other words, plants that run on economy environment prevailing in developing refrigerants with a higher GWP will certainly have countries. to meet far stricter requirements in terms of equipment tightness and monitoring in future. This foodHQ: How can we get people willing to invest makes the use of such refrigerants increasingly more in climate-friendly technologies? unattractive because of the expense involved, Hussey: With a unit operating on natural thus diminishing the competitive disadvantage refrigerants, the customer has to take on a for machines with natural refrigerants. very high share of the direct and indirect costs. Eurammon With equipment operating on fluorinated www.eurammon.com 45 foodhq.world | January 2018 CORPORATE HAPPENINGS R Hotels Appoints New GM R Hotels announces the appointment of Mark Fernando as new general manager of Ramada Downtown Dubai. In his role, he will head the overall operations of the 181-key hotel. Mark Fernando has more than 30 years of hospitality experience with a proven track record on hotel operations, revenue management and business development. He worked with Starwood Hotels and Resorts for more than 25 years, spanning roles across various properties including deputy general manager at Le Meridien Abu Dhabi; revenue manager at Le Meridien Mina Seyahi Resort and Marina; and customer

Mark Fernando, GM, Ramada Downtown Dubai Ramada Downtown GM, Mark Fernando, service manager and Royal Club manager at Le Meridien Dubai Hotel and Conference Centre. Sumair Tariq, managing director, R Hotels, remarked: “We are pleased to welcome Mark Fernando to R Hotels family, and we all wish him success in his new role. R Hotels is confident that under his leadership, Ramada Downtown Dubai will continue its commitment in providing top-notch hospitality, and further its stature as the preferred hotel in the emirate’s prime district.”

DUKES Dubai Given Snail of Approval

DUKES Dubai, on Palm Jumeirah, has been awarded Slow Food Dubai’s Snail of Approval. The award is a recognition program for food producers, artisans, retail outlets, restaurants and cafes that demonstrate a philosophy of adopting earth friendly practices. These might include reduction in the use of chemicals, use of local and low food mile ingredients, preserving vanishing animal breeds and plant varieties, animal friendly practices, support of small producers, striving to create food that is good, clean and fair. DUKES Dubai, General Manager, Tristan de la Porte du Theil, said: “We recognize that, as a large operation, we have an equally large responsibility for the protection of the environment and we are delighted to play Snail of approval award our part. We take great pride in the fact that we only use the very best quality, seasonal ingredients, which are sustainable and sourced from local producers, for our menus across our restaurants. We recycle our waste and also employ a composting system at the hotel.” DUKES Dubai operates its signature Great British Restaurant, West 14th American steakhouse, Khyber Dubai and a Champagne and Tea Lounge.

46 foodhq.world | January 2018 foodhq.world | January 2018 PRODUCTS ZA Packaging at Istanbul fair 2017 fair ZA Packaging at Istanbul

The Future of Metal Cans

With the growing consciousness about and products primarily the awareness of the healthy products and the rise in healthy benefits and the added value the nutrient- eating trends from one side and the hectic retaining metal packages are providing in lifestyles, scarcity of time and fast-paced the food chain as well as the tamper-proof life from the other side, we sort of wonder: nature and ambient storage opportunities how can we reach a par? Where does the the metal can is offering to the consumer metal packaging stand? In particular, what is in the developing countries. So, globally, the future of the metal can? Metal packaging metal packaging is still witnessing a clear- is utilized in many end use industries cut expansion owing to world’s growing stretching from food and beverages to population and rising GDP along with the cosmetics, healthcare and finally consumer climbing health consciousness among goods. In the past, today and tomorrow, consumers and their upward demand for packaging will remain a necessity mostly ready-to-eat food in emerging economies of with our hectic lifestyles and fast-paced Asia Pacific, Latin America and Middle East. life. The largest market for metal packaging We have witnessed boosted sales of fruits was North America followed by Europe. Yet, and vegetables filled in cans in addition over the past years, because consumers to a quite high increase in the demand for are inclined towards convenience and easy fish and seafood. Why is metal packaging a to grasp foods, the demand for efficient lucrative business? Merely because metal packaging solutions has amplified in the packaging has outstanding printability, Middle East, Asia Pacific, Eastern Europe and cost-effective fast filling packaging and Africa. Hence, many factors are contributing glossy and high appealing value over other to the growth of the global metal packaging packaging materials besides having the 47 foodhq.world | January 2018 PRODUCTS

highest recycling rate. Today, the appeal of metal packaging is boosted through new technologies as such innovative shaping and decorative finishes. These pose new looks to make the most of shelf impact and enhancements in functionality and obviously improve brand loyalty. Aerosol cans are one of the effective packaging solution that offers high implementation during storage and transportation as well as grant the convenience each consumer is seeking. What contributes towards its market evolution is its features due to its light weight, unbreakable and easy to hold proprieties during transportation. Increased demand from personal care industry, upward urban population and the fast paced and changing lifestyle habits in addition to recyclability of aerosol cans are other prominent facets towards driving the growth of aerosol cans market and opting for technological advancement in the market. Do we still need to say that metal cans are one of the most efficient packaging solutions providing all the structures required during transportation and storage? Nope, we do not. The can is still the best mean to preserve safely foodstuffs, chemicals, cosmetics, etc… without microbiological deterioration. Metal packaging has been entrenched for many decades, providing fundamental benefits as such durability and environmental resistance. Driven by positive macro-economic, demographic, and lifestyle trends, the metal packaging market is on the go for the coming years. ZA Packaging Group including ZA Aerosol and ZA Cosmetics, as metal packaging manufacturer, continues to focus on innovation. ZA’s Research and Development team concentrates on the growing need of the market and responds to it while unceasingly enhancing cost effectiveness. The group aims on satisfying its client’s needs through ongoing improvement with full client-supplier partnership and by connecting markets together through its strategically located manufacturing facilities. ZA Packaging at Chicago fair 48 foodhq.world | January 2018 foodhq.world | January 2018 EVENT PREVIEW UAE’s role in the Global Food Industry Industry Food Global in the role UAE’s

Gulfood 2018 Mega Show To Consolidate UAE’s Lead Role In Global Food Agenda

The 2018 edition of Gulfood, the world’s largest largest trade industry audience, generating huge annual food and beverage trade event and the transactional volumes every year on the show first major international food industry trade show floor, and setting global foodstuff commodity of the year, will further strengthen the UAE’s lead prices, This exhibition is the region’s premier food role in setting the global food agenda, according and beverage industry platform – it underlines to the exhibition organisers, Dubai World Trade Dubai’s leading role in the global food sector,” Centre (DWTC). Citing the long-established said Trixie LohMirmand, Senior Vice President, reputation of Gulfood as a key driver in fostering Exhibitions & Events, DWTC. “With regional innovation across the local, regional and global investment in food production on the rise, food and beverage supply chain, DWTC officials international manufacturers see the Middle East revealed on-site sales generated by 95,000- as a lucrative market for their products. In this plus buyers and visitors - which runs from 18- dynamic climate, Gulfood continues to empower 22 February - will contribute heavily to a global the global food and beverage community as an food market expected to generate revenues of unmatched trading and knowledge platform that USD3.03 trillion by 2020, according to Research offers unrivalled market overviews and insights and Markets, a Dublin-based market research to industry professionals. “The bright forecast for company. With the global food market due to Gulfood 2018 follows hundreds of major deals register a compound annual growth rate (CAGR) struck and initiatives launched at this year’s event, of 4.5 per cent from 2015 to 2020, the UAE including US Beef regaining eligibility to ship beef food and beverage market alone is anticipated products to Saudi Arabia, a USD 31 million market. to reach a valuation of USD22 billion by the US exhibitors at the show reported on-site sales end of the decade, according to Euromonitor of USD 85.5 million with forecasts of a further International. “In attracting the Middle East’s USD 722 million in direct sales as a result of their 49 foodhq.world | January 2018 World’s largest annual food and beverage trade event beverage and food annual largest World’s

50 foodhq.world | January 2018 EVENT PREVIEW

participation, according to the US Department of Agriculture’s (USDA) Foreign Agriculture Service (FAS). The FAS also recruited 47 potential food and beverage suppliers - with a network spanning Asia, Africa, South Asia and the Middle East - to service US exporters. In the UAE, Dubai- based gourmet snacks specialist Hunter Foods signed a lucrative deal with Chinese importers, while the Emirates Authority for Standardisation & Meteorology (ESMA) hosted the pioneering Global Halal Industry Platform. Following a successful debut in 2017, Gulfood 2018 will continue its sectorised approach to further increase accessibility and trading potential. Tens of thousands of finished food and beverages

will be featured in halls dedicated to eight of the platform industry beverage and food premier Region’s biggest commodity trading sectors: Beverages; Dairy; Fats & Oils; Health, Wellness & Free-From; reward sustainable development and socially- Pulses, Grains & Cereals; Meat & Poultry; Power impactful ideas that are either disrupting the old Brands and World Food. With the Pulses, Grains ways of doing business, or promoting healthier & Cereals and Fats & Oils sectors already close and environmentally-correct practices. to being sold-out amid unprecedented demand, “Gulfood Start-up promises to be the region's the Meat & Poultry sector is also tracking strong most influential innovation enabler for the next sales two months before the show. “For United generation of food industry pioneers,” added States red meat exporters, Gulfood has a well- LohMirmand. “The competition will connect established reputation as the premier marketing impassioned food technology entrepreneurs event in the Gulf region,” said Philip Seng, from across the Middle East with the region’s President& CEO, and US Meat Export Federation largest food technology and product buyers.” (USMEF). “Over the years, its footprint has With more than 5,000-plus exhibitors expected expanded considerably and it’s now a key venue at the 23rd edition of the event, the exhibition for exporters looking to grow their business in will feature more than 120 national pavilions emerging markets in Africa, Asia and Europe.” including first-time participants from as far New to the 2018 event is the Gulfood Discover afield as Estonia, Serbia and Slovakia. The show Zone, where exhibitors will be able to apply for will also see hundreds of international heads recently-launched products to be showcased in of state, ministers, government officials and an exclusive and interactive lounge. This zone scores of national trade associations eager to will also feature a dedicated area for companies ink lucrative bi-lateral trade agreements among that have never conducted business in the MENA tens of thousands of anticipated visitors. The region before and are using Gulfood as a market- exhibition will also see the return of perennial entry opportunity. Finalists for the Gulfood features including Halal World Food, the world’s Innovation Awards, which also return in 2018, largest annual Halal food sourcing trade show; will also be showcased in the Gulfood Discover the annual Emirates Culinary Guild International Zone. Another new feature is the Gulfood Start- Salon Culinaire; the world’s largest single-entry up Competition, which is designed to foster chef competition; and the Gulfood Innovation further innovation in the food and beverage Awards, which recognise best-in-class supply chain. Open to aspiring food industry excellence and innovation across the region’s professionals or students, the competition will food and drink industry.

51 foodhq.world | January 2018 Europain 2017 Europain

52 foodhq.world | January 2018 EVENT PREVIEW

Europain Introduces the Bakery of 2020

In 2018, the new edition of Europain will introduce professionals ensure the transition will be a simplified structure segmented into three present at Europain: advice, dedicated technology sections -Manufacturing – Selling – Managing and equipment etc., with an emphasis on central - which will make it easier to identify the latest questions such as online ordering and managing services, products and equipment. How to unsold products. manage a business? Optimize organization? Treat Managing: Management made easy customers? In an industry that is experiencing deep transformations it is essential to make the All the aspects related to running a bakery pastry right choices and find the best solutions. Europain business will also be addressed: legal support, brings together in one place all the major players insurance, accounting, production planning, concerned with the management of businesses in and of course, training and human resources the bakery pastry industry. management. Visitors will find for instance software packages covering all the facets of Selling: A friendly living space staff management. Many technological solutions Today, when entering the shop customers want designed to save time and optimize sales will also to find more than a simple baguette or a cake. be featured: automatic debit, stock management They want to be able to sit down and enjoy a and staff turnover are among the many examples pleasant moment, find hot beverages, delicacy together with numerous other services proposed snacks to take away or savory products at to professionals in the bakery pastry industry, meal times. For professionals in the industry, regardless of the size of their business. Finally, in creating a coffee corner or a workspace, as well the heart of the “Managing” section, the Schools as optimizing design and layout are some of the street presents training programs for all the opportunities available to help boost sales, but trades in the sector. The industry is flourishing and they also represent challenges to keep up with many types of training programs are available the customers and the market. The exhibitors today: basic training, continuous training, online, attending Europain 2018 will present a varied short-track, etc. Students or entrepreneurs offering including cafeteria products, ingredients retraining in the sector will find here information and finished products for bakery catering, but on the training programs available and possibly also small equipment, appliances and services future collaborators. Europain, World Bakery, to help professionals transform local shops into Pastry, Ice Cream, Chocolate and Confectionery versatile places where customers can come to Trade Show, is a global event featuring French and eat and exchange. international suppliers. It showcases know-how and new products in equipment, raw materials, Selling: The connected shop ingredients and services for the industry Digital is also affecting consumer habits entrepreneurs. On Europain, the industry, whether significantly throughout the whole Food Service craftsmen or manufacturers, will find out all industry, including bakery pastry naturally. From solutions to meet their needs and consumer’s checking opening hours to online sale, mobile expectations. The show also hosts national and payment and click & collect, new technology international competitions: Coupe du monde de is changing the business and the services that la Boulangerie (World Bakery Cup) alternate with customers have come to expect, in particular the Bakery Masters, International Confectionery the millennials. All the players who can help Art Competition and French Schools Cup. 53 foodhq.world | January 2018 BUYERS’ GUIDE

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54 foodhq.world | January 2018 foodhq.world | January 2018 INFO

Fruit Logistica Dubai Drink Technology Expo Iran Food + Hospitality February 07 – 09, 2018 February 27 – March 01, 2018 June 24 – 27, 2018 Berlin - Germany Abu Dhabi – UAE Tehran – Iran T: +49(0)30/3038-2048 T: +971 4 520 8888 Ext: 617 T: +49-6221-4565-27 [email protected] [email protected] www.iran-foodhospitality.com www.fruitlogistica.de www.drinkexpo.ae

EUROPAIN Africa Food Manufacturing World Food Istanbul February 03 – 06, 2018 April 22 – 24, 2018 September 05 – 08, 2018 Paris – France Cairo – Egypt Istanbul – Turkey T: +33 (0) 04 78 176 351 T: (+2) 0100 061 1032 T: +90 212 291 83 10 / 3172 [email protected] [email protected] [email protected] www.europain.com/en www.africa-foodmanufacturing.com www.worldfood-istanbul.com Coming Events Coming

Gulfood Fi Istanbul Foodex Saudi February 18 – 22, 2018 May 02 – 04, 2018 November 12 – 15, 2018 Dubai – UAE Istanbul – Turkey Riyadh-Saudi Arabia T: +971 (4) 3321000 T: +966 11 455 2392 T: +966 55 5811 765 [email protected] [email protected] [email protected] www.dwtc.com www.figlobal.com www.foodexsaudi.com

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Since we always aim to provide our readers with the latest and most important editorial content, and since we try to act as an information bridge / link between high-tech countries and the developing countries of the MENA region, we mention hereby the conditions for publishing editorial material in food HQ, hoping that these instructions will be respected by authors. foodHQ’s editorial material is divided into articles and press releases. The press release is 200 to 400 words, while the article is 1 thousand to 1,500 words. The article is published for free, and a proper acknowledgement is made at its end. All material submitted to the publisher (CPH) and relating to foodHQ will be treated as unconditionally assigned for publication under copyright subject of the Editor’s unrestricted right to edit and offer editorial comment. foodHQ assumes no responsibility for unsolicited material or for the accuracy of information thus received. food HQ assumes, in addition, no obligation for return postage of material if not explicitly requested. Editorial Material (text & photos) can be sent to Editorial & Research department by air-mail (see posted address below or email at [email protected] (text MS Word document accompanied with two or more images having a resolution of 200 DPI or more).

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اﻟﻀﺮﻳﺒﺔ اﻟﻤﻀﺎﻓﺔ VAT & Food وﺗﺄﺛﻴﺮﻫﺎ ﻋﻠﻰ ﺳﻠﻮك consumption Behavior اﺳﺘﻬﻼك اCﻏﺬﻳﺔ

ﻧﺎﻗــﺶ رﺋﻴــﺲ (ﻣﺠﻤﻮﻋــﺔ ﺻﻨﺎﻋــﺔ اWﻏﺬﻳــﺔ واﻟﻤﺸــﺮوﺑﺎت) ﺻﺎﻟــﺢ ﻋﺒــﺪ ا” ﻟﻮﺗــﺎه Saleh Abdullah Lootah, Chairman of the Food and ﺗﺄﺛﻴــﺮ إدﺧــﺎل ﺿﺮﻳﺒــﺔ اﻟﻘﻴﻤــﺔ اﻟﻤﻀﺎﻓــﺔ ﻋﻠــﻰ ﺻﻨﺎﻋــﺔ اWﻏﺬﻳــﺔ واﻟﻤﺸــﺮوﺑﺎت (Beverage Manufacturing Business Group (FBMG discussed the effects of the introduction of the Value ﻓــﻲ دوﻟــﺔ اYﻣــﺎرات اﻟﻌﺮﺑﻴــﺔ اﻟﻤﺘﺤــﺪة. iﺗﻌــﺪ ﺻﻨﺎﻋــﺔ اWﻏﺬﻳــﺔ واﻟﻤﺸــﺮوﺑﺎت Added Tax (VAT) on the food and beverage industry واﺣــﺪ– ﻣــﻦ أﻛﺒــﺮ اﻟﻘﻄﺎﻋــﺎت اﻻﻗﺘﺼﺎدﻳــﺔ اﻟﻔﺮﻋﻴــﺔ، وأﻛﺜﺮﻫــﺎ أﻫﻤﻴــﺔ ﻓــﻲ in the UAE. The food and beverage sector is one the اﻟﺴــﻮق ﺣﺎﻟﻴــ—، ﻓﻀــ ًﻼ ﻋــﻦ ﻛﻮﻧﻬــﺎ ﺗﻀــﻢ أﻛﺒــﺮ ﻋــﺪد ﻣــﻦ ﺳــﻴﺪات ورﺟــﺎل largest and most important economic subdivisions in the اWﻋﻤــﺎل، ﺗﺤــﺖ ﻣﻈﻠــﺔ واﺣــﺪة ﻣﻘﺎرﻧــﺔ ﻣــﻊ اﻟﻘﻄﺎﻋــﺎت اWﺧــﺮى. وأﺿــﺎف ﱠأن ﻫــﺬه market today, not to mention that it gathers one of the اﻟﺼﻨﺎﻋــﺔ ﺗﺮﺗﺒــﻂ ارﺗﺒﺎﻃــ— وﺛﻴﻘــ— ﺑﺎﻟﺘﻄــﻮرات اﻻﻗﺘﺼﺎدﻳــﺔ اﻟﺘــﻲ ﺗﺸــﻬﺪﻫﺎ biggest community of businessmen and women of any individual sector. Furthermore, F&B is closely related ﻣﺨﺘﻠــﻒ أرﺟــﺎء اﻟﻤﻨﻄﻘــﺔ، وﺗﻨﻌﻜــﺲ ﻋﻠﻴﻬــﺎ ﻓﺘــﺮات اﻟﺘﻮﺳــﻊ واﻟﺮﻛــﻮد ﻋﻠــﻰ to the economic developments taking place across the ﺣــﺪ ﺳــﻮاء. ﻣــﻦ ﻫــﺬا اﻟﻤﻨﻄﻠــﻖ، ﻗﻤﻨــﺎ ﺑﺪراﺳــﺔ ا™ﺛــﺎر اﻟﻤﺘﺮﺗﺒــﺔ ﻋﻠــﻰ إدﺧــﺎل .region and reacts to both expansions and recessions ﺿﺮﻳﺒــﺔ اﻟﻘﻴﻤــﺔ اﻟﻤﻀﺎﻓــﺔ ﻋﻠــﻰ اﻟﻘﻄــﺎع ﻓــﻲ ﺑﺪاﻳــﺔ ﻋــﺎم ٨ ١ ٢٠. With that in mind, we set out to examine the effects that the introduction of Value Added Tax at the beginning of وﺟــﺎء ﺗﺮﻛﻴﺰﻧــﺎ ﻋﻠــﻰ ﺿﺮﻳﺒــﺔ اﻟﻘﻴﻤــﺔ اﻟﻤﻀﺎﻓــﺔ ﻓــﻲ إﻋــﺪاد ﺗﻘﺮﻳــﺮ (اﻟﺴــﻠﻮﻛﻴﺎت .will have on the sector 2018 واﻻﻧﻄﺒﺎﻋــﺎت: ﻓﻬــﻢ ﺻﻨﺎﻋــﺔ اWﻏﺬﻳــﺔ واﻟﻤﺸــﺮوﺑﺎت)، ﻧﻈــﺮ– إﻟــﻰ أﻫﻤﻴﺘﻬــﺎ We selected to focus on VAT in our Behavior & ﻛﺄداة ﻟﺘﻨﻮﻳــﻊ وﺗﻌﺰﻳــﺰ اﻗﺘﺼــﺎد دوﻟــﺔ اYﻣــﺎرات، واﻧﻄﻼﻗــ— ﻣــﻦ إﻳﻤﺎﻧﻨــﺎ ﺑﻀــﺮورة ,Sentiment: Understanding Food & Beverages report ﺗﻌﺰﻳــﺰ اﻟﻮﻋــﻲ ﺑﺎﻟﻀﺮﻳﺒــﺔ اﻟﻤﺮﺗﻘﺒــﺔ ﺑﻴــﻦ ﺟﻤﻴــﻊ ﻓﺌــﺎت اﻟﻤﺠﺘﻤــﻊ ﻛﻜﻞ، first and foremost, the importance of the tax itself as وﺗﺄﺛﻴﺮﻫــﺎ ﻓــﻲ ﻗﻄــﺎع اWﻋﻤــﺎل ﺑﺸــﻜﻞ ﺧــﺎص. ﱠإن اﻟﻨﺘﺎﺋــﺞ اﻟﺘــﻲ ﺧﻠــﺺ إﻟﻴﻬــﺎ ,a tool to diversify and strengthen the UAE economy اﻟﺘﻘﺮﻳــﺮ، ﺗﺸــﻴﺮ إﻟــﻰ ﻣﺴــﺘﻮى ﻣﺘﻤﻴــﺰ ﻣــﻦ اﻟﻤﻌﺮﻓــﺔ ﺑﻀﺮﻳﺒــﺔ اﻟﻘﻴﻤــﺔ اﻟﻤﻀﺎﻓــﺔ but also because we believe it is paramount that we raise awareness about the upcoming tax in society at ﻓــﻲ أوﺳــﺎط اﻟﻤﺠﺘﻤــﻊ ﺑﻴــﻦ رﺟــﺎل اWﻋﻤــﺎل واﻟﻤﺴــﺘﻬﻠﻜﻴﻦ ﻋﻠــﻰ ﺣــﺪ ﺳــﻮاء، large, and within the business sector, in particular. The إﺿﺎﻓــﺔ إﻟــﻰ درﺟــﺔ ﻋﺎﻟﻴــﺔ ﻣــﻦ اﻟﻔﻬــﻢ ﻟﻶﺛــﺎر اﻟﻤﺘﻮﻗﻌــﺔ واﻟﻨﺘﺎﺋــﺞ. results we measured indicate an incredibly high level of awareness about VAT in society – businesspeople وﻓﻘــ— ﻟﻠﺘﻘﺮﻳــﺮ، ﻓﻘــﺪ رأى اﻟﻤﺸــﺎرﻛﻮن ﻓــﻲ اﻻﺳــﺘﻄﻼع أن اﻟﻀﺮﻳﺒــﺔ اﻟﺠﺪﻳــﺪة and consumers alike – as well as a great degree of ﺳﺘﺴــﻬﻢ ﻓــﻲ ﺧﻔــﺾ اﺳــﺘﻬﻼﻛﻬﻢ ﻟﺒﻌــﺾ اﻟﻤﻨﺘﺠــﺎت، ﻻﺳــﻴﻤﺎ اﻟﻤﺸــﺮوﺑﺎت .understanding of its expected effects and outcomes اﻟﻐﺎزﻳــﺔ، إذ أﻓــﺎد ٦٨ ﻓــﻲ اﻟﻤﺌــﺔ ﻣــﻦ اﻟﻤﺸــﺎرﻛﻴﻦ ﺑﺄﻧﻬــﻢ ﻳﻌﺘﺰﻣــﻮن اﺳــﺘﻬﻼك Respondents in the survey generally agreed that the ﻛﻤﻴــﺎت أﻗــﻞ ﻣــﻦ ﻫــﺬا اﻟﻤﻨﺘــﺞ ًﻣﺴــﺘﻘﺒﻼ، ﺗﻠﻴﻬــﺎ اﻟﺸــﻮﻛﻮﻻﺗﺔ ﺑﻨﺴــﺒﺔ ٥٢ new tax will decrease their consumption for some ﻓــﻲ اﻟﻤﺌــﺔ، ﺛــﻢ ا™ﻳــﺲ ﻛﺮﻳــﻢ ﺑﻨﺴــﺒﺔ ٤٧ ﻓــﻲ اﻟﻤﺌــﺔ، واﻟﻤــﻮاد اﻟﻐﺬاﺋﻴــﺔ categories, most notably soft drinks, where 68 percent اﻟﻤﺠﻤــﺪة ﺑﻨﺴــﺒﺔ ٤١٫٧ ﻓــﻲ اﻟﻤﺌــﺔ. وﻋﻠــﻰ اﻟﺠﺎﻧــﺐ ا™ﺧــﺮ، ﺗﻮﻗــﻊ اﻟﻤﺸــﺎرﻛﻮن claimed they will consume less of the product going ارﺗﻔﺎﻋــ— ﻓــﻲ ﻣﻌــﺪﻻت اﺳــﺘﻬﻼﻛﻬﻢ ﻟﻠﻤﻨﺘﺠــﺎت اWﺧــﺮى ﻟــﺪى دﺧــﻮل اﻟﻀﺮﻳﺒــﺔ forward, followed by chocolates (52 percent), ice cream (47 percent) and frozen foods (41.7 percent). ﺣﻴــﺰ اﻟﺘﻨﻔﻴــﺬ، إذ ﺗﻮﻗــﻊ ٢١٫٧ ﻓــﻲ اﻟﻤﺌــﺔ ﻣﻨﻬــﻢ أﻧﻬــﻢ ﺳﻴﺴــﺘﻬﻠﻜﻮن اﻟﻤﺰﻳــﺪ On the flip side, however, participants expected their ﻣــﻦ اﻟﻤﻴــﺎه، ﻋﻠــﻰ اﻟﺮﻏــﻢ ﻣــﻦ أن ٧٠ اﻟﻤﺌــﺔ ﻣﻨﻬــﻢ ﻻ ﻳﺘﻮﻗﻌــﻮن أن ﺗﺆﺛــﺮ ﺿﺮﻳﺒــﺔ consumption of other categories to increase as the tax اﻟﻘﻴﻤــﺔ اﻟﻤﻀﺎﻓــﺔ ﻓــﻲ اﺳــﺘﻬﻼﻛﻬﻢ ﻟﻠﻤﻴــﺎه ﻋﻠــﻰ اYﻃــﻼق، ﻓــﻲ ﺣﻴــﻦ ﻗــﺎل ١٨ goes into effect: 21.7 percent anticipated they will be ﻓــﻲ اﻟﻤﺌــﺔ إﻧﻬــﻢ ﺳﻴﺴــﺘﻬﻠﻜﻮن اﻟﻤﺰﻳــﺪ ﻣــﻦ اWﻏﺬﻳــﺔ اﻟﺼﺤﻴــﺔ، ﻓﻴﻤــﺎ أﻓــﺎد drinking more water (though 70 percent didn’t expect ١٧٫٨ ﻓــﻲ اﻟﻤﺌــﺔ ﺑﺄﻧﻬــﻢ ﺳﻴﺴــﺘﻬﻠﻜﻮن ﻣﺰﻳــﺪ– ﻣــﻦ اﻟﻔﻮاﻛــﻪ واﻟﺨﻀــﺮاوات، VAT to affect their water intake at all), while 18 percent said they will consume more healthy foods, 17.8 percent ﺑﻴﻨﻤــﺎ ﻗــﺎل ١٧٫٧ ﻓــﻲ اﻟﻤﺌــﺔ إﻧﻬــﻢ ﺳﻴﺴــﺘﻬﻠﻜﻮن ﻣﺰﻳــﺪ– ﻣــﻦ اWﺳــﻤﺎك said the same of fruits and vegetables and 17.7 percent واﻟﻤﺄﻛــﻮﻻت اﻟﺒﺤﺮﻳــﺔ. .for fish and seafood

ﺻﺎﻟﺢ ﻋﺒﺪ اM ﻟﻮﺗﺎه Saleh Abdullah Lootah رﺋﻴﺲ Chairman ﻣﺠﻤﻮﻋﺔ ﺻﻨﺎﻋﺔ اWﻏﺬﻳﺔ واﻟﻤﺸﺮوﺑﺎت FBMG 56