AUGUST 22, 1960 THIRTY -FIVE CENTS B ROADCASTI N G E diids'ii,3r THE BUSINESSUr9gm smoy ooT.ra g11 ID RADIO pug Isom w natty ct£ y £OZ# add 1-saa0t1111 5/t i aKTaI -S A IL10 -20G
`Soapers,' once radio's goldmine, siosn aown zne uram Page 27 CBS Radio will expand news to replace daytime serials Page 28 Political debates: Harris prods networks for sponsor policy Page 58 Intercontinental tv in two years, Bell Labs scientist predicts Page 72
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Where 's Murphy?
Murphy, Missouri is a charming hamlet 111/2
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Shaun Murphy, our National Sales Manager
was among the missing when this picture was
made (vacationing in Ireland). But Shaun, his
bow tie, and his KTVI rate card are back on
the job now and will be seeing you soon!
Represented nationally by
BROADCASTING, August 22, 1960 3 YOUR BEST BUY . . . in the Dallas -Ft. Worth Market is Channel FOUR KRLD -TV's net weekly circulation of 578,100* TV Homes sends your message into 38,800 more homes than station B, 62,300 more than station C and 226,700 more than station D. You SELL more when you REACH more with Channel FOUR
"ARR. June 1960
represented nationally by the Branham Company
THE DALLAS TIMES HERALD STATIONS
Oiternitee 4,' Oaltzu--Ft Gt/ Clyde W. Rembert, President MAXIMUM POWER TV -Twin to KRLD radio 1090, CBS outlet with 50,000 watts.
4 BROADCASTING, August 22, 1960 CLOSED CIRCUIT®(
Peddling issue Do Kennedy forces of Arkansas Broadcasters Assn. in 5 -1 ratio in favor of minutes to chain - mean to make campaign issue of in- Little Rock last week, Mr. Harris pre- breaks. Campaign as used in New York fluence peddling in federal government, dicted that "editorializing by stations is didn't sell coffee brand but idea that including FCC? Could be, because going to become an issue." He posed better -quality coffee brands use Colom- Robert F. Kennedy, presidential nomi- question whether person using natural bian coffee "predominantly." nee's younger brother and campaign resource belonging to public can "as r chief, has been personally examining a matter of policy use that resource for 3M's cartridge is Minnesota Mining records of House Legislative Oversight editorializing." Fact that both courts & Mfg. Co. planning to enter industrial Committee. It's learned he has made and FCC have held editorializing ap- tape cartridge recording field as well as several visits to committee and has propriate, with only fairness as yard- home consumer end through its newly- worked with its staff investigators on stick, was not mentioned. acquired Revere Camera Co.? While matters which fall within purview of 3M spokesmen discount reports, pros- its wide- ranging investigations. Study in contrasts Broadcasters can't pect was not entirely ruled out. It's con- help wondering what constitutes news. ceivable that once it gets into home re- Obvious target, it's assumed, is GOP They cite current Chrysler situation corder market (sometime in 1961), it presidential nominee Nixon. Kennedy wherein company officials are charged may look into potential which, if it forces hope to ferret out clues as to with gross mismanagement through materialized, would put 3M in compe- possible pressure used personally by "featherbedding, payola and nepotism," tition with other cartridge systems now Vice President or his staff in conflict of with one fired officer required to return in use by many radio stations. (Note: interest cases, not excluding ex -parte $450,000 he received from interest in 3M owns MBS which, though stations aspects in two dozen tv cases examined vending company. These events, says are only affiliates, could provide heavy by committee, not all of which were one broadcaster, "hardly made the potential in itself.) brought into open hearing. Other than headlines," and haven't bestirred single incident of several years ago in Fresno syndicated columnist or evoked editori- Trouble ahead Not everybody on tv case involving Murray Chotiner, west al comment or cover stories in any Senate Watchdog Committee is happy coast attorney and former close politi- newsmagazine. This in contrast to what with FCC's two sets of queries to sta- cal advisor to Mr. Nixon, there have happened with quiz- rigging and broad- tions- earlier one asking advance plans been no revelations or even rumors re- cast payola. and policies on political broadcasting garding Nixon -connected action in and second batch covering same ground Latin fete When Continental Broad- broadcast matters. plus report on time given and sold in is in Latin Amer- casting Day observed Sept. 1 -Nov. 8 period, to be answered NAB's search NAB committee to ica Oct. 4, U.S. government will par- after election. Complaint is queries select new president to succeed late ticipate through formal comments by don't pin station down to flat yes or no. Harold E. Fellows tentatively plans President Eisenhower attesting essen- Subcommittee will be watching for net- meeting in Washington about Sept 19 tiality of freedom of communications work misstep in handling presidential -to run several days if necessary. if democracy is to be preserved. Im- campaign and for one -sided handling Committee, headed by Howard Lane, plicit in comments will be jab at Fidel of political broadcasts. KOIN- AM-FM -TV Portland, Ore., has Castro's dictatorship, which has corn - Active vs passive? Although gov- under consideration several prospects mandeered all Cuban private broad- - along with newspapers not ernment and Bell Telephone scientists all important personages in public life. casting with gov- are tremendously impressed with re- Eight -man committee has been screen- identified his revolutionary sults of Echo I, balloon in orbit for ing prospects since shortly after death ernment. Heads of all Pan -American nations whose broadcast interests are bouncing radio signals long distances, last March 8 of Mr. Fellows. affiliated with Inter -American Assn. of they privately agree active satellite Likelihood is that selection commit- Broadcasters, are also expected to probably is best answer to trans- tee will settle on two or three names participate. Herbert E. Evans, presi- oceanic and transcontinental communi- next month. Presumably it will then be dent of Peoples Broadcasting Corp., cations- including tv. This has always up to NAB policy committee, sitting is U.S. representative (through NAB's been military's viewpoint. Reason is as regency, to enter final negotiations. designation) on IAAB. Raul Fontaina, that with transmitters and receivers in There's no time -table although policy Montevideo broadcaster, is president. space, amount of power on earth need committee would like to be relieved of not be great and size of receiving an- Spot tv's latest "suc- task promptly. Predominant view has Coffee break tennas is within reason. will break its first semi - been that selection probably would not cess" advertiser in mid -September Counting down Indignant squawks be made until after November elec- national campaign -week campaign in from number of central city officials, tions, although committee insists this with $300,000 eight 10 markets including New York. claiming U.S. Census is giving them is not necessarily so. Policy committee top is National Federation of smaller population than they claim, is coinprised of Clair R. McCollough, Advertiser via Doyle show signs of subsiding following of- Steinman stations, Lancaster, Pa., Coffee Growers of Colombia, New York, which only ficial re- checks of April decennial tally. chairman; G. Richard Shafto, WIS- Dane Bernbach, last spring was debating whether its In one central city cooperative recount AM-TV Columbia, S.C., and Merrill -city tv test campaign (New York by census and municipal authorities Lindsay, WSOY -AM -FM Decatur, Ill. one only) should be extended (BROADCAST- turned up just four more people. Census Editorializing next? Is editorializing ING, April 25). That die is cast appears officials say some mayors were extreme- next on agenda of Chairman Oren sure: After Jan. 1 advertiser will start ly reluctant to accept evidence of Harris' House Oversight Committee? $1 million spot tv campaign with 34- shrinking central -city population caused In Q & A session at meeting week drive in same 10 markets, using by migration to suburban areas.
1,1:1, Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PusucATIows INc., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. Market? . .. Nation's Fifth
Competition? ... Healthy, 4 Stations
Consistent Leader? ... WJBK-TV a STORER station
Detroit is known in the industry as a "healthy" television market. Nobody, but nobody, rolls over and plays dead. Corn- petition is intense, but clean, in this four - station market of 1,900,000 TV homes. We're proud to be a part of this dynamic competitive television market, and have a healthy respect for all our competitors. That's why we're prouder still that, month after month, both Nielsen and ARB show Channel 2 the consistent audience leader. (For example: First place in over -all share of DETROIT audience every ARB in 1960. Nielsen tells the same story.)
NATIONAL REPRESENTATIVE: THE KATZ AGENCY WEEK IN BRIEF
How can radio be sold more effectively? This vital question is asked in this week's MONDAY MEMO by Leo Burnett Co.'s vice president in charge of mar- keting services, L.S. Matthews. He's concerned that radio is on the brink of becoming just a reminder medium and he thinks radio has too many other good qualities to allow this to happen. Mr. Matthews also is disturbed about selling by "box -car" ratings alone. Radio rate practices? "An unholy mess," he finds. For E the details from this Chicago agency executive about these issues, turn to page 14.
Serials: end of an era Biggest gold mine network radio ever had is scheduled to close down in November. History of daytime serials, alias "soaps," alias "weepers," which in their heyday accounted for a third or more of network income, is reviewed and the part they played with audiences and advertisers is examined. Page 27. After the serials ... In cutting out daytime dramas and expanding news coverage, CBS Radio says it's heading in network radio's "new direction." Details of proposed changes and how the expanded news service will be sold are spelled out by President Arthur Hull Hayes. Page 28. Blame- fixing Advertising Federation of America goes along with Better Business Bureau ideas to define advertiser and media responsi- bilities in vigilance and taste. BBB Assn. also moves to channel poor - taste complaints to national and local business groups. Page 34. Proctor's tv path Electrical appliance firm moves in sales as it leaps in six years from one tv station in single major market to 40 top mar- kets via spot and now 100 major markets through network. Page 44. Industry patsies Broadcasters have allowed development of public image of mediocrity, Syracuse U. seminar was told last week. Theory Ed.u. that public owns the airwaves is described as having dubious authenticity. Page 50. Sponsorship Rep. Harris has asked the networks whether they plan to accept commercial sponsorship of "Great Debates" or other presenta- act today on Sec. 315 cate tions of presidential candidates. House prepares to suspension. Page 58. (éd'ú -kat) v. Payola recipients fingered Names of two Washington disc jockeys and Baltimore announcer disclosed in payola proceeding before Federal 1. to develop, Trade Commission examiner. All deny pay -offs, as does Washington music distributor. Page 62. train and discipline School for politicians ABC -TV network and affiliates instructing candidates in techniques of broadcast appearances. Congressional pair 2. e.g. Wm Ca's take lessons at WMAL -TV Washington. Page 63. ICTV seen in two years Bell Telephone Lab. scientist sees intercon- yearly campaign tinental tv in two years -via either passive balloon satellite or active relay space station. Meanwhile, Echo 1 whirls in 1,000 -mile orbit bounc- encouraging young ing radio voice and teletype signals from coast to coast. Military's Courier 1 -A was blown up Aug. 18 when rocket exploded minutes after people to return blastoff. Page 72. to school. DEPARTMENTS THE STRAUS BROADCASTING GROUP AT DEADLINE 9 INTERNATIONAL 74 BROADCAST ADVERTISING 34 LEAD STORY 27 BUSINESS BRIEFLY 44 THE MEDIA 48 CHANGING HANDS 54 MONDAY MEMO 14 wmca CLOSED CIRCUIT 5 OPEN MIKE 23 NEW YORK AM Radio Sales COLORCASTING 67 OUR RESPECTS 93 DATEBOOK 16 PROGRAMMING 63 EDITORIAL PAGE 94 WEEK'S HEADLINER 10 wny EQUIPMENT & ENGINEERING 72 s, BUFFALO Jack Macla & Co_ Inc. FANFARE 76 FATES & FORTUNES 77 FOR THE RECORD 81 rpi 56 "u ass GOVERNMENT RADIO PRESS INTERNATIONAL
BROADCASTING, August 22, 1960 7 CAPITAL TYPES # 3 THE FREE LOADER Drinks to forget, but forgets what. Plenty metal. Brassy personality, nerves of steel and a cast iron constitution. First got sick on ice cream and candy at age three; has developed enormous tolerances since. Unselfish only in his touching devotion to WTOP Radio, the important station for reaching the 20- County Greater Washington area. WTOP RADIO Washington, D. C.
Represented by CBS Radio Spot Sales
Operated by THE WASHINGTON POST BROADCAST DIVISION:
WTOP RADIO, Washington, D. C.
WTOP -TV, Channel 9, Washington, D. C
WJXT, Channel 4. Jacksonville, Florida AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 27
right to accept sponsorship on non- FIGHT FOR VHF CHANNELS LOST debate programs. CBS already has said it won't accept sponsorship for debate OCDM, military refuse to yield more space series (BROADCASTING, Aug. 8). NBC also declined to tell nature of Efforts of broadcasting to secure ad- posed tv system utilizing 25 contiguous its reply, but its position in past has ditional vhf tv channels from space vhf channels. Earnest efforts began been that it will carry debates whether now reserved for government ended months later when Senate Commerce sponsorship is permitted or not, al- officially Friday (Aug. 19). FCC re- Committee issued ultimatum to FCC though it doesn't feel sponsorship alone takes programs out of public service leased letter from Office of Civil & De- to begin serious negotiation with gov- class. fense Mobilization Director Leo A. ernment (BROADCASTING, July 7, 1958). Hoegh turning down two separate corn - Lurking in background was fear that Mutual said it would tell Mr. Harris mission proposals as (1) being too ex- military itself, was planning grab of it has no intention of offering debates pensive (over $5 billion) and (2) weak- present commercial tv vhf space and for sponsorship. ening to "an unacceptable degree" na- several resolutions were introduced in tional defense. Congress calling for investigation of Committee reports Failure of negotiations, underway use military was making of its presently payola measure officially two years, was foreseen five allocated space. Commissioner Ford, months ago when FCC Chairman Fred- who handled FCC end of negotiations, There's possibility Senate will con- erick W. Ford gave pessimistic report raised hopes of broadcasters at 1959 sider amended payola bill (S 1898) to Senate Commerce Committee NAB convention with optimistic report early this week following Senate Com- (BROADCASTING, April 11). Commis- (BROADCASTING, March 23, 1959). merce Committee report of measure to sion had proposed to government swap Words then began to appear along floor. It's privileged legislation but some of unused uhf tv spectrum for military lines of eventual outcome with chair- bills outrank it. space in vhf band (222 to 450 mc). man's letter last April and May state- Amended bill kills license suspensions Commission had offered as alternate ment by Admiral Arleigh Burke that put in by House, holding they could proposals either 30 or 50 vhf channels. exchange would be harmful to na- deprive public of service. Committee Both had been under active considera- tional defense (BROADCASTING, May also noted FCC has other sanctions at tion. 30). hand, including cease and desist orders on which FCC has made no showing of In Friday letter, Mr. Hoegh said it Debate sponsorship unworkability. is position of Dept. of Defense and Committee modified forfeitures pro- OCDM that "neither of the commis- faces controversy vision to permit use only for "willful sion's plans could be implemented or repeated" failure Whether "Great Debates' between to operate as set without weakening to an unacceptable forth in license rather than "negligent degree ability John F. Kennedy and Richard M. our to maintain our or intentional" as approved by House. Nixon will be simulcast on all tv and national defense and security." He Report said House term introduces "en- radio networks under commercial said that space wanted by FCC would tirely new concept" for determining sponsorship appeared Friday to hinge li- involve dislocation of primary tactical censee responsibility and gives FCC un- on what positions candidates themselves communication band which is relied limited power, whereas "willful or re- upon heavily by military forces of U.S., take. NATO and SEATO. This would be But networks reserved right to de- "unacceptable in today's international cide themselves whether they'll accept climate," he said. sponsorship of other, non -debate ap- Post -'48 sale Also Mr. Hoegh told FCC neither pearances by major party presidential - National Telefilm Assoc., New of agency's plans could be implement- vice presidential candidates on their York, has acquired 27 post-'48 ed without major research and develop- facilities in answers to wire from Rep. feature films and 54 pre -'48 fea- ment which would require curtailment Oren Harris (D -Ark.) sent previous tures from 20th Century-Fox of current defense and space programs. day (see page 58). Corp. for sum in excess of $4 indica- As clincher, OCDM chief said it Networks' stand came despite million, it was announced jointly in House, would cost in excess of $5 billion to tions there may be move Aug. 19 by Spyros Skouras, Fox put into effect either of commission's when debate begins today (Mon.) on president, and Oliver A. Unger, plans. S J Res 207 to suspend equal time NTA president. It had been provisions applying to candidates for With bowing out of picture known in industry circles that military highest office, to put "safeguard" in efforts to solve allocations NTA had obtained post-'48 fea- FCC amendment in Senate -approved measure dilemma, planned $2 million ex- tures, but details of transaction uhf to make it apply only to candidates' periment in New York takes on addi- were not known. Reports per- appearances on unsponsored programs. sisted Friday that NTA was about tional significance. Commission now ABC told Rep. Harris, chairman of tv to sign pact to lease 40 post-'48 must find wherewithal for more sta- House Commerce Committee who'll tions within present allocations, one films, including 27 Fox features, manage bill on floor, it has "no plans" to three stations owned by CBS - official said last week. to permit sponsorship of debates unless TV, but spokesman for NTA in- Talk of obtaining more space from candidates "should expressly wish it." sisted "no sale has been made as military began 26 months ago when CBS didn't make public its reply, but yet" (see earlier story, page 69). Commissioner T.A.M. Craven pro- there were indications it will reserve
BROADCASTING, August 22, 1960 9 <<:;n<:ee:.,...... :...... ,..>ä:,;:.>>,..,,...... :...... ,:.., AT DEADLINE CONTINUED ...... nn.,.,...... :.
peated" has fixed, court- interpreted chs. 5 and 13. He said these assign- AFTRA convention story, BROADCAST- meaning. ments could be accomplished through ING, July 25). Senate unit said one -year statute of reduced mileage separations "which CBS, ABC and NBC in responses to limitations on forfeitures is being added would not be great." petition said they had no objection to so broadcaster can't be punished for grant but added they were making "stale" violation. Senators also set max- Merger takes Grant commitment with respect to bargain- imum penalty at $10,000 and said that ing procedures. Original AFTRA pe- while law won't limit number of ac- into New England tition had been filed in 1958, naming tions FCC can bring against licensee, Grant Adv., N.Y., has moved into BBDO, et al, as employers. American it expects forfeiture provision to be New England, merging with Chambers, Assn. of Advertising Agencies said it "reasonably administered." Wiswell, Shattuck, Clifford & Mc- was improperly named as party in case Millan, 40- year-old Boston firm. Merger but had no objection to AFTRA re- Rep. Sisk proposes under Grant name brings $6 million quest. NLRB action does not pass on more annual billings to Grant for es- merits of representation claims made Fresno vhf plan timated world total of $100 million, ef- made by AFTRA. Charging that FCC action making fective next month. Fresno, Calif., all uhf market "... ap- Chambers, Wiswell just last month CBS Radio earns pears concerned only with commercial absorbed Moore & Co. Adv. of Stam- half -year profit aspects of tv . . ." Rep. B. F. Sisk ford, Conn., and Kenneth A. Young (D- Calif.) has proposed own plan for Assoc., Boston. J. Nelson Clifford, ex- CBS Radio showed profit again for making Fresno -Bakersfield area all ecutive vice president of Chambers, first half of 1960, making it nine vhf. Wiswell, becomes executive vice presi- months in row in black, and has hopes In letter to FCC released Friday dent in charge of New England opera- -but makes no predictions -that third (Aug. 19), Rep. Sisk said commission, tion for Grant, which retains Chambers, quarter will run this string to 12 in deleting ch. 12 from Fresno Wiswell offices. Kenneth A. Young, straight months for first time since (BROADCASTING, July 11), "clearly lost former president of merged firm bear- 1951. That was report Friday by Arthur ing sight of its primary responsibility... . his name, will be senior vice presi- Hull Hayes, CBS Radio president, at I am sorry that the commission has ap- dent, technical marketing. news conference on network's proposed parently adopted both the attitude and expansion of news and curtailment of the jargon of tv advertisers in carrying NLRB grants AFTRA entertainment programs under what he out its responsibility to the public." plea to withdraw terms "modified Program Consolidation Congressman said he was speaking Plan" (see page 28). for one million tv viewers in San Petition by American Federation of Conceivably, he said, changes in na- Joaquin Valley and that 99% are vig- Television & Radio Artists to with- tional economy could turn second half orously in favor of vhf. "I am of the draw its request to be certified as sole of 1960 into unprofitable one, though opinion an action forcing uhf on them union representing talent in field of fourth quarter is traditionally strong in would be completely arbitrary, capri- live, filmed and taped tv commercials radio business. On whole, he said "The cious and beyond the bounds of rea- was granted Aug. 19 by National future looks good -but I won't proph- son," Rep. Sisk said. He explained that Labor Relations Board. Grant was esy " he is in complete agreement with FCC made "with prejudice to filing a new Seeing trend toward more informa- plan to deintermix Bakersfield and petition within six months unless good tional and fewer entertainment pro- Fresno but that wrong type of service cause is shown." grams in network radio, he thought is planned. In Aug. 4 telegram to NLRB, "offhand" that "top- flight" personality Rep. Sisk proposed that San Joaquin AFTRA asked to withdraw its petition, programs -like Arthur Godfrey and Valley be made all vhf with following saying union and Screen Actors Guild others which CBS Radio is retaining- channel assignments: Fresno -chs. 2, "have agreed that they will jointly ne- could continue to hold their own in 4, 7 (educational) and 12 (presently as- gotiate and administer" in tv commer- radio's future, but he said he was less signed); Bakersfield -6, 8, and I0 cial field. AFTRA argued issues have sure about future of "second- rate" per- (presently assigned); San Luis Obispo- become moot and academic (see sonalities.
WEEK'S HEADLINER ......
John M. Clifford, NBC executive vp, before joining RCA. Following Mr. Clifford's shift to parent administration, returns next month to organization, NBC has realigned division and department RCA as staff vp, west coast personnel, heads under President Robert E. Kintner and senior ex- working in Los Angeles office. Before ecutive vp David C. Adams. Operating under Mr. Kintner: joining NBC as personnel vp in 1953, Mr. Lowell Jacobsen, vp, personnel; Aaron Rubin, vp and Clifford was with RCA. He started on legal treasurer, and Alfred R. Stern, vp, NBC Enterprises, who staff in 1943 and moved to personnel also takes responsibility for California National Productions director of RCA Victor Div. He practiced Inc. (Mr. Clifford was chairman of program subsidiary.) law in California and Washington, D. C., Thomas E. Ervin, vp and general attorney, reports to Mr. MR. CLIFFORD was oil and gas division chief, Securities Adams. Robert L. Stone, vp, facilities operations, now takes & Exchange Commission and California land commissioner post of vp, operations and engineering.
ñ<¡x:.;.' ...... < :v;Y:$:,n3S:'o-',{,f,?ñ,k'f:C:1:4 ':3° :.y,n};;.::,tf,N+FUwY FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES lo BROADCASTING, August 22, 1960 Jefferson Standard Broadcasting Company W = T CHARLOTTE, NORTH CAROLINA
REPRESENTED NATIONALLY BY CBS RADIO SPOT SALES
the of personalities 111 COLE
lEE BEAN MA,tS NEWCOMB CURRY VATTERSON WARD AUSTIN Mc LEAN STAMPER
WBT radio personalities have a total of 203 years experience in radio; 128 years on WBT. Their smooth, professional performance creates the kind of reaction
you want - - among the people you want.
wer adds up! POWER + PERSONALITIES + PUBLIC SERVICE + CREATIVITY + ADULT ACCEPTANCE
BROADCASTING, August 22, 1960 11 110
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:: JEFF'S COLLIE The most watched dog in America avail- able as your watch dog... offering you the best sales protection a sponsor can have! JEF F'S COL LIE
WATCHED BY MORE VIEWERS BITING OFF LARGEST SHARE RUNNING OFF WITH TOP RATINGS
NEW YORK (Sat., 6:00 P.M. WPIX) SAN FRANCISCO (Fri., 6:30 P.M. PHOENIX (Wed., 5:30 P.M. KPHO -TV) 7 stations 4 stations KTVU) 4 stations JEFF'S COLLIE is seen by JEFF'S COLLIE gets 40.2% share of JEFF'S COLLIE 1,699,100 VIEWERS audience 18.9 rating Weather; Huntley -Brinkley 3.3 GREATER SHARE 89.4% MORE 45% Phoenix Marquee 2.6 than its closest competitor than its closest competitor Roy Rogers 2.0 KNOXVILLE (Thurs., 5:30 P.M. MIAMI (Sat., 9:30 A.M. WTVJ) BAKERSFIELD (Thurs., 6:30 P.M. 3 stations WATE -TV) 3 stations JEFF'S COLLIE is seen by 3 stations KERO -TV) JEFF'S COLLIE gets 63.6% share of audience A 153,495 VIEWERS JEFF'S COLLIE 21.5 rating 171% MORE 117% GREATER SHARE Comedy Theater 9.4 than its closest competitor than its closest competitor Spencer Tracy 7.4 ARB /Jan: April, 1960 ARB /Jan: April, 1960 Source: ARB /Jan: April, 1960
ALREADY SCHEDULED FOR THIRD YEAR OF City, Fort Wayne, Pueblo, Bismarck, South Bend, Lincoln, Portland, Ore., New Orleans and many "JEFF'S COLLIE ": Of course, New York, Knoxville, other markets, big and small. All agree that San Francisco, Miami, Phoenix and Bakersfield, JEFF'S COLLIE is 'their surest safeguard for and also Seattle, Cincinnati, Albany, Reno and increased profits in 1960 -61! Wire or phone today Kansas City, Honolulu, Albuquerque, Salt Lake to reserve JEFF'S COLLIE for your market.
INDEPENDENT TELEVISION CORPORATION 488 Madison Avenue New York 22, N.Y. PLaza 5 -2100 MONDAY MEMO rom L.S. MATTHEWS, vice president- marketing services, Leo Burnett Co., Chicago How can radio be sold more effectively?
How can radio's selling methods be products. In addition to a sound basic the most part, would have you believe improved? How can radio best sell it- selling strategy, it requires the right that their medium is the best answer to self as a medium and, individually, as audience for the product plus a com- all advertising problems, in all markets, stations? patible environment for delivery of the at all times. The claims are so extrava- First and foremost, individual sta- commercial message-one that lends gant in this area that we almost always tions, the Radio Advertising Bureau authority and memorability to it. have to issue a memo to our media and the networks must sell radio as Radio is dangerously close to becom- trainees after every media association something more than a low -cost, back- ing a reminder medium -a supple- presentation, modifying and correcting ground, advertising tonnage medium mentary medium to be used only on top what we think have been extravagant (and we as agencies must do likewise of print or television or for short -term claims made for that medium. with our clients). promotional purposes. Individual sta- The RAB seems to have pursued a Individual stations must take a whole tions absolutely cannot allow this to policy of reasonableness in this regard new stance -an assumptive stance which happen if they're genuinely interested in and has indicated its desire to coexist protects radio's position as a major the future of radio. rather than dominate the media world. medium -which sells hard on the varie- Sell Positively Sell radio for the jobs I would commend them on this moder- ty of jobs radio can do and which gets it does best, but acknowledge that it's ate approach. away from the complete reliance on not all things to all people. There are Rate Problem There also should be boxcar numbers. This doesn't mean marketing and advertising jobs which something done about cleaning up the they're ever going to get away from every major medium does better than rate situation in radio. With few ex- cost -per- thousand figures, or ratings, or the others. Every medium has its ceptions, you can't rely on a rate card other quantitative audience measure- strengths and weaknesses -its reason any more. You never know if you're ments. for being -or it wouldn't exist. buying at the best rate for your client. As radio moved from an armchair The major media associations, for Even though you abhor the price medium to a more personal, mobile squeezing, you've got to do a certain medium, advertisers' attitudes also amount of it in the current radio mar- changed. The heavy saturation cam- ket or find your client turning to another paign became the success story of radio. agency that promises him more for his But as long as radio is sold to us only money. as a great mass medium where we can The whole rate situation is an unholy achieve high frequency of impact with mess, complicated by local, regional relatively low reach at a low cost -per- and national rates indiscriminately ap- thousand, it will be used only for prod- plied, legitimate co -op deals mixed up ucts which require this combination of with brokerage deals masquerading as media values -and from a marketing co-op, and one -time -only, squeaky- viewpoint, this certainly narrows the wheel deals negotiated by traveling field. "consultants." Expanding Potential I believe that Legitimate co -op advertising is a part radio has an infinitely more useful pur- of our business and serves a useful pur- pose as an advertising medium. pose for certain advertisers. I'm not We would like to see some success promoting it. But I'm not knocking it. stories of radio advertisers using four, However, we all know there's a grow- five, seven or ten spots per week in- ing volume of time brokerage going on stead of the saturation schedules so under the guise of co-op. common today. We need proof to show Many of us would like to see a single our clients that you can still do a selling rate standard for all advertisers. If this job in radio with a 1950 -sized schedule. isn't possible, let's at least set some fair In recent months, there seems to have and rigid standards and apply them with been a significant trend away from the justice fòr all, rather than giving the "mile -a- minute, breath -taking, sound - retail rate to many who have no right chamber, overcommercialized" ap- to such a rate. proach used by some stations. This Obviously, rate stability must come if towncrier kind of radio has been giving Leonard S. Matthews started with Leo radio is to adopt this quality stance. way gradually to a more restrained ap- Burnett Co. 12 years ago as market re- We at Leo Burnett believe in radio proach which integrates a variety of search analyst. Before that he had been as an important major part of the na- music, both recorded and live, with with A.C. Nielsen Co. At agency he tional media scene. We want to see it news, public service and daily features later became media supervisor, account grow and prosper. of interest to the listening audience- executive and account supervisor. In We won't promise to use more radio all of which provides a more accept- 1956 he was elected vp in charge of in 1960 -61, because we're still going to able atmosphere for launching a prod- media, in 1957 he was elected to board take our clients' problems one by one uct commercial, as well as a more at- of directors and in 1958 he was pro- and solve each one as well as people tentive and productive audience. moted to his present post. Mr. Mat- with our shaped heads know how. But We believe that a major reason for thews also is plans board member. He is we do promise to give radio thorough this has been a growing realization that Northwestern U. graduate in fields of consideration in every situation where it takes more than just numbers to sell advertising and marketing. it makes marketing and media sense.
14 BROADCASTING, August 22, 1960 Few things resist the exposure of TIME. So, if with the life of our community ... assure you of a EXPOSURE for your sales message is your certain large and loyal audience at any TIME. goal, then it follows that the wisest use of TIME "The wisest thing is time ... " so the philosopher will accomplish your purpose more directly. says. In the Maryland Market, a WISE TIME BUY WBAL Television 11 in Baltimore provides you with is WBAL Television 11. a direct line of communication with the Maryland NBC Affiliate /Channel 11 /Associated with WBAL -AM & FM. market and to the people you want to reach at the TIME you need to reach them. Our fine NBC and local programming, our excellent record of Public WBAL -TV BALTIMORE Service, our constant effort to integrate our station Nationally represented by Edward Petry & Co., Inc.
*TEE WISEST THING IS TIME ... Thales
BROADCASTING, August' 22, 1960 15 Sept. 15-16--Public Utilities Advertising Assn. Region 5 meeting. Tampa Terrace Hotel, Tampa, Fla. ADULTS Sept. 15-16--Radio Advertising Bureau course (in eight cities) on better radio station manage- ment. Lincoln Lodge, Columbus, Ohio. Sept. 15-17- British Columbia Assn. of Broad- casters annual meeting at Kelowna, B.C. OF ALL 'Sept. 16- Broadcasting Executives Club fall social. 100 Warrenton St., Boston. Sept. 16- 18-UP) Minnesota Broadcasters fall meeting. Sawbill Lodge, Tofte, Minn. Sept. 18-20--Louisiana Assn. of Broadcasters AGES* convention. Sheraton -Charles Hotel, New Orleans. Sept. 18 -21Assn. Canadienne Radio Television Frantaise annual meeting. Alpine Inn, Ste. Mar- guerite, Que. Among the speakers will be Dr. TO Andrew Stewart, chairman of the Board of Broad- LISTEN cast Governors, and Murray Brown, CFPL -AM- FM-TV, president of the Canadian Assn. of Broadcasters. Sept. 19 -20 -Radio Advertising Bureau course WOC RADIO (in eight cities) on better radio station manage- ment. Pocono Manor Inn, Pocono Manor, Pa. Sept. 19- 21-Institute of Radie Engineers na- A CALENDAR OF MEETINGS AND EVENTS tional symposium on space electronics and tele- tN BROADCASTING AND RELATED FIELDS metry, Shoreham Hotel, Washington. BECAUSE... ( *Indicates first or revised listing) Sept. 20- 21-Atlantic Assn. of Broadcasters annual meeting at Amherst, N.S. AUGUST Sept.' 22 -AP Michigan Broadcasters meeting. Aug. 21-23--South Carolina Broadcasters Assn. St. Clair Inn, St. Clair, Mich. summer meeting. Holiday Inn Motel, Myrtle Beach. Sept. 22- 24-Advertising Federation of America Vincent Wasilewski, NAB vice president for gov- Tenth District convention. Little Rock, Ark. Traditionally, they have expected ernment relations, will be guest speaker. Sept. 22- 24- Michigan Assn. of Broadcasters fall -and received - from WOC the Aug. 22- 26- National Catholic Communications convention. St. Clair Inn, St. Clair, Mich. Seminar, Manhattan College, New York. Held Sept. 23-FCC has scheduled oral argument on area's most complete coverage of under the auspices of the National Catholic Wel- 23 applications for extension of time to con- local, farm, sports and weather fare Conference. struct uhf tv stations, pursuant to hearing order Aug. 23- 26- Western Electronic Show & Con- of June 11. For list of stations see FOR THE news . . as well as NBC's ex- vention, Memorial Sports Arena, Los Angeles. RECORD, Aug. 1 issue. cellent coverage and analysis of Rear Admiral Joseph A. Jaap, director of de- Sept. 23 -24- Institute of Radio Engineers, Pro- velopment programs, Office of the Chief of Naval fessional Group on Broadcasting sponsors 10th national and international head- Operations, will speak at all- industry luncheon annual broadcasting symposium. Willard Hotel, lines. Aug. 26 at Statler- Hilton Hotel. Washington, D.C. Aug. 24- Northeast Radio Network annual af- Sept, 26 -27 -Radio Advertising Bureau course Traditionally, WOC has pro- liates meeting. Statler Club, Cornell U. campus, (in eight cities) on better radio station manage- grammed for the family, provid- Ithaca, N.Y. ment. Williamsburg Inn, Williamsburg, Va. Aug. 26-27--Oklahoma Broadcasters' Assn. West- Sept. 26 -30 -Board of Broadcast Governors ing entertainment and changing ern Hill Lodge, Wagoner. meeting at Ottawa, Ont., for hearing of station when change is desired. 1960 Aug. 29 -NAB Radio Code Review Board, NAB applications. programming will feature music headquarters, Washington, D.C. Sept. 28 -Assn. of National Advertisers workshop Aug. 29 -Sept. 2- American Bar Assn. Annual on advertising management. Ambassador Hotel, to all tastes. convention, Statler- Hilton Hotel, Washington, D.C. Chicago. President Eisenhower will address opening session, Sept. 28 -29 -CBS Radio Affiliates Assn. annual Traditionally, WOC personalities 2 p.m. Aug. 29 at Sheraton -Park Hotel. convention. Waldorf -Astoria Hotel, N.Y. have been the friendliest of peo- Aug. 29 -Sept. 3-American Assn. for Educa- Sept. 29 -30 -Radio Advertising Bureau course tion in Journalism annual convention. The Coun- (in eight cities) on better radio station man- ple known on the streets . - .. cil on Radio and Television Journalism will spon- agement. Diplomat Hotel, Hollywood, Fia. sor three broadcasting events: an address on con- welcome in the homes. *Sept. 29 -Oct. Alabama Broadcasters Assn. vention and campaign broadcast coverage by 1- annual fall meeting. Stafford Hotel and U. Samuel J. Sharkey, editor of NBC News; a of Traditionally, advertisers have Alabama campus, Tuscaloosa. Rep. Oren Harris panel discussion on radio -tv education against and FCC Robert used WOC to move merchandise the background of the mass communications ap- Commissioner E. Lee will speak. from display to the home. proach, and a session on research. Pennsylvania *Sept. 30- Minnesota Broadcasters Assn. annual State U., University Park, Pa. convention meeting. Leamington Hotel, Minne- 'Adults from 18 to ? spend 95% of the na. apolis. SEPTEMBER fioé s al Sept. 1- Comments due on FCC proposal to add OCTOBER Facts, figures, data, statistics and other additional vhf channels to several principal mar- Oct. 1 -2- Illinois News Broadcasters Assn. fall pertinent information are at the fingertips kets through reduced mileage separations. Also meeting. Faust Hotel, Rockford. Tentative pro- of your PGW Colonel. See him today. under consideration are new engineering curves gram plans include session for major state can- for use in plotting assignments. This is continu- didates in fall elections. PRESIDENT ance of June 20 deadline. Reply comments now Col. B..1. Oct. 2- 4- Advertising Federation of America Palmer due Sept. 16. (Dockets 13340 and 13374.) VICE -PRES. & TREASURER Seventh District convention, Chattanooga, Tenn. Sept. 2-4--West Virginia Broadcasters' Assn. D. D. Palmer Oct. 3 -4 -Radio Advertising Bureau course (in annual fall meeting. The Greenbrier, White Sulpher EXEC. VICE.PRESIDENT eight cities) on better radio station management. w Ralph Evans Springs. Terrace Motor Hotel, Austin, Tex. SECRETARY Sept. 12- 15- Premium Advertising Assn. of Wm. D. Wagner Oct. 3-5--Institute of Radio Engineers sixth na- America, Hotel Astor, New York. RESIDENT MANAGER tional communication symposium, Hotel Utica and Ernest G Sanders Sept. 12 -13 -Radio Advertising Bureau course Utica Memorial Auditorium, Utica, N.Y. SALES MANAGER (in eight cities) on better radio Station manage- Oct. Retrial of former FCC Commissioner Pu Shaffer ment. Starved Rock Lodge, Utica, N.Y. 4- Richard A. Mack and Miami attorney Thurman °Sept. 13- Premium Advertising Conference, A. Whiteside, charged with conspiring to rig the THE QUINT CITIES morning only, in conjunction with four -day New Miami ch. 10 tv grant (first trial ended in York Premium Show at Hotel Astor, both spon- a hung jury). sored by Premium Advertising Assn. of America DAVENPORT Oct. 4 -NAB Tv Code Review Board meeting, IOW Inc. Speakers: William P. Dunham, product group BETTENDORF NAB Headquarters, Washington. Girdle -bra ad- } manager, General Foods Corp.; Henry O. White- vertising and theatrical film clips side, vice president and research director of J. used in tv promotion are among board problems. Plans will Walter Thompson Co., Chicago, and Charles M. ROCK ISLAND be drawn for integration of Hanna, author -lecturer- economist and manage- code operations MOLINE among IL ment consultant. Washington, New York and Hollywood EAST MOLINE offices. Sept. 15- Southern California Broadcasters Assn. Oct. 4 Advertising Research luncheon at Hollywood Knickerbocker. Cunning- -5- Foundation an- nual conference. Hotel PETERS. GRIFFIN. WOODWARD. INC ham & Walsh executives will discuss radio Commodore, N.Y. EXCLUSIVE NATIONAL REPRESENTATIVES problems. Oct. 5 -8-Radio Television News Directors Assn.
16 BROADCASTING, August 22, 1960 +_áÿy\. . r-_.i.k WSPDTV fills the gap ... To make sales tracks in the 2- billion -dollar Toledo market - covering 21 counties in Northwestern Ohio and Southern Michigan - you need WSPD -TV with its new 1000 -foot tower sending your sales mes- sage to 444,400 homes. You can't afford to ignore I DETROIT
CLEVELAND;
_
A STORER STATION Represented by The Katz Agency
BROADCASTING, August 22, 1960 17 ROGRAMVII \G EXTRAS PLUS :1 ROFIT PLA
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Improved color stability ns :n T e t: scallops and out -of- quadrature eff Although all Ampex VTIt's offer -i ',.playback - of -interspliced,: a aesïoLun -- knòl ex ta ade and_ played, around the world.. VIDEO PRODUCTS DIVISION AMPEX PROFESSIONAL PRODUCTS COMPANY -, ...,934 Charter Street,;,Redwo,Pc Clty, California ,` annual International Convention, The Queen Eliza- BROADCASTING PUBLICATIONS INC. beth, Montreal, Quebec, Canada. PRESIDENT Sol Taishoff Oct. 6 -7 -Radio Advertising Bureau course (in VICE PRESIDENT Maury Long NEGRO RADIO eight cities) on better radio station management. VICE PRESIDENT Edwin H. James Rickey's Studio Inn, Palo Alto, Calif. SECRETARY H. H. Tash Oct. 10-FCC's inquiry into tv network program TREASURER B T. Taishoff C. will be resumed In the U.S. COMPTROLLER Irving Miller selection practices Lawrence B. Taishoff REALLY Post Office & Court House, 312 N. Spring St., ASST. SEC.-TREAS. ;MCI: Los Angeles. This phase of the proceeding will r deal with film tie -Ins. Oct. 10 -11 -Radio Advertising Bureau course BROADCASTING (in eight cities) on better radio station manage- THE BUSINESSWEEKLY OF TELEVISION AND RADIO THE NEGRO - ment. Town House, Omaha, Neb. Oct. 10- 12- Institute of Radio Engineers na- Executive and publication headquarters: tional electronics conference, Sherman Hotel, BROADCASTING TELECASTING Bldg., 1735 Chicago. DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8 -1022. other media can Oct. 11- Wisconsin Fm Station Clinic. Center Building, U. of Wisconsin, Madison. EDITOR AND PUBLISHER Sol Taishoff only touch him! Oct. 11 -14 -Audio Engineering Society 12th an- MANAGING EDITOR Edwin H. James nual convention, Hotel New Yorker, N.Y. EDITORIAL DIRECTOR (New York) Rufus Crater Oct. 13- Mutual Advertising Agency Network 15- SENIOR EDITORS: J. Frank Beatty, Bruce third and final 1960 business meeting and fall Robertson (Hollywood), Fred Fitzgerald, creative convention. Bismarck Hotel, Chicago. B. Abrams, Lawrence Christopher. can be This time re- Earl Mistakes costly! Oct. 16 -17 -Texas Assn. of Broadcasters fall ASSOCIATE EDITORS: Harold Hopkins, Daw- member this PROVEN fact! You best convention. Sheraton Dallas Hotel, Dallas. son Nail. Darlington, Mal- sell to Negroes with Negro Radio. It's Oct. 16- National Education Television STAFF WRITERS: George 18- & colm Leo Janos, Sid Sussman, true some read papers and magazines and Radio Center annual meeting of managers of af- Oettinger, Richard EDITORIAL ASSISTANTS: filiated stations. Rickey's Palo Alto, Calif. Calistri; some watch TV, but 95% of all Negroes Bob Forbes, Patricia Funk, Ruth E. Arm- listen to radio! Rounsaville Radio pro- Oct. 16 -22 -Fifth International Congress on strong; SECRETARY TO THE PUBLISHER: grams 100% to Negroes with Negro per- High Speed Photography, sponsored by the Society Gladys Hall. six Rounsaville stations are of Motion Picture & Television Engineers. Shera- formers. All ton -Park Hotel, Washington, D.C. BUSINESS Number -One Rated by BOTH Pulse and National Educational Broad- V.P. & GENERAL MANAGER Maury Long the tremendous Oct. 18- 21- Assn. of Hooper! Get the facts on casters annual convention. Jack Tar Hotel, San ASSISTANT TO THE PUBLISHER: rise in income, increase in population, Francisco. Lawrence B. Taishoff SALES MANAGER: York) and best of all -the Winfield Levi (New standard of living Oct. 20- Southern California Broadcasters Assn. SOUTHERN SALES MANAGER Ed Sellers BUYING POWER of the Rounsaville luncheon at Hollywood Knickerbocker. Anderson PRODUCTION MANAGER George L. Dant Negro Markets ... $824,219,000 AFTER & McConnell executives will lead the discussion. TRAFFIC MANAGER Harry Stevens taxes in the Rounsaville coverage area! Oct. 23- 26- Central Canada Broadcasters Assn. CLASSIFIED ADVERTISING Doris Kelly annual meeting, Montreal, Que. ADVERTISING ASSISTANTS: Merilyn Bean, Experience is the best teacher. Experience John Henner, Ada Michael. Rounsaville Radio -one of the oldest and Oct. 25 -26- Engineering section, Central Can- ada Broadcasters Assn, King Edward Hotel, To- COMPTROLLER Irving C. Miller largest in Negro Radio! ronto. ASSISTANT AUDITOR Eunice Weston SECRETARY TO GEN. MGR. Eleanor Schadi Oct. 31 -Nov. 2-Institute of Radio Engineers radio Personal Letter fall meet, Syracuse, N.Y. CIRCULATION & READER'S SERVICE Don't be misled that Negroes SUBSCRIPTION MANAGER... Frank N. Gentile will buy anything. Negroes CIRCULATION ASSISTANTS: Charles Browne, are intensely loyal to prod- AWRT Conferences David Cusick, Christine Harageones, Edith D. ucts in which they believe. Sept. 16-18--American Women in Radio Woo, William A. Anthony, Richard One vital fact is that they do & Television board of directors meeting. Strealy. believe what they hear on Statler- Hilton Hotel, Washington, D.C. DIRECTOR OF PUBLICATIONS John P. Cosgrove their own radio. And with believability comes Sept. BUREAUS sales. So, no matter what your budget for 23-25 -AWRT southwest area con- ference. these six important markets ... a proper part Skirvin Hotel, Oklahoma City. New York: 444 Madison Ave., Zone 22, MUST go to Negro radio or you're missing this Sept. 30 -Oct. 2 -AWRT southern area Plaza 6 -8364. market! Try Rounsaville Radio -you'll see! Music City, USA conference, Andrew Jack- Editorial ROBERT W. ROUNSAVILLE, son Hotel, Nashville, Tenn. EDITORIAL DIRECTOR Rufus Crater Owner - President Sept. 30 -Oct. 2 -AWRT New England con- BUREAU NEWS MANAGER... Donald V. West ference. Springfield, Mass. ASSOCIATE EDITOR David W. Berlyn FIRST U. S. NEGRO- PROGRAMMED CHAIN Oct. 7-8-AWRT Heart of America con- N.Y. FEATURES EDITOR Rocco Famighetti ference. Chase Hotel, St. Louis. ASSISTANT EDITOR Jacqueline Eagle FIRST IN RATING IN SIX BIG MARKETS STAFF WRITERS: Nov. 4-6 --'AWRT Pennsylvania conference. Richard Erickson, Diane Halbert WCIN 1,000 Watts (5,000 Watts soon)-Cin- Harrisburg, Pa. cinnati's only all Negro- Programmed Station! Business WLOU 5,000 Watts - Louisville's only all SALES MANAGER Winfield R. Levi Negro -Programmed Station! SALES SERVICE MGR.... Eleanor R. Manning AAAA EASTERN SALES MANAGER. Kenneth Cowan Miami -Miami Beach's Conventions WMBM 5,000 Watts- ADVERTISING ASSISTANTS: Donna Trolinger, only full time Negro-Programmed Station! Oct. 13 -14- American Association of Ad- Natalie Klein. WVOL 5,000 Watts Nashville's only all vertising Agencies, central region annual - Chicago: 360 N. Michigan Ave., Zone 1, Negro -Programmed Station! meeting. Ambassador West Hotel, Chicago. Central 6 -4115. WYLD 1,000 Watts -New Orleans' only full Oct. 16 -19 -AAAA, western region annual time Negro -Programmed Station.! convention. Hotel del Coronado, Coronado, MIDWEST NEWS EDITOR John Osbon MIDWEST SALES MGR.: W. Tampa -St. Petersburg's Calif. Warren Middleton WIMP 5,000 Watts- ASSISTANT Barbara Kolar only all Negro- Programmed Station! Nov. 2 -3 -AAAA, eastern region annual conference, Biltmore Hotel, New York. Hollywood: 6253 Hollywood Blvd., Zone Buy One or All- Discounts With Two or More! Nov. 30 -AAAA, east central region an- 28, Hollywood 3 -3148. nual meeting. Statler Hilton Hotel, Detroit. SENIOR EDITOR Bruce Robertson WESTERN SALES MANAGER Bill Merritt F2. Ft ASSISTANT Virginia Stricker NAB Fall Conferences Toronto: 11 Burton Road, Zone 10, Hudson 9 -2694. CORRESPONDENT: James Montagnes. Oct. 13- 14- Biltmore Hotel, Atlanta Oct. 18- 19- Sheraton -Dallas, Dallas BROADCASTING' Magazine was founded In 1931 ROUNSAVILLE Oct. 20 -21 -Mark Hopkins, San Francisco by Broadcasting Publications Inc., using the title: BROADCASTING' -The News Magazine of the Oct. 24- 25- Denver -Hilton, Denver Fifth Estate RADIO STATIONS Oct. 27- Fontenelle, Omaha, Neb. 28- Broadcast Advertising' was acquired In 1932, PEACHTREE AT MATHIESON, ATLANTA 5, GEORGIA Nov. 14- 15- Statler Hilton, Washington Broadcast Reporter in 1933 and Telecast' in 1953. ROBERT W. ROUNSAVILLE HAROLD F. WALKER Nov. 21 -22- Edgewater Beach, Chicago Owner -President V.P. & Nat'l Sales Mgr. Broadcasting Telecasting' JOHN E. PEARSON CO. DORA- CLAYTON Nov. 28- 29- Biltmore Hotel, New York Reg. U. S. Patent Office Nat'l Rep. Southeastern Rep. Copyright 1960 by Broadcasting Publications inc. 20 (DATEBOOK) BROADCASTING, August 22, 1960 "Nothing endures but personal qualities." These words from the pen of Walt Whitman account for the great music which has endured the years. Each composition reflects the personal qualities of its composer. This same reflection could easily be applied to quality radio and television stations of today. .. the dedicated TELEVISION abc efforts of those behind the scenes to constantly RADIO abc /nbc DALLAS build and maintain a quality image. Serving the greater DALLAS -FORT WORTH mrhI BROADCAST SERVICES OR THE DALLAS MORNING NEWS Represented by The Original Station Representative BROADCASTING, August 22, 1960 21 IN AUGUSTA, GEORGIA WS:T VT V -H A EL The lowest cost television bridge to the Upper Ohio Valley's Five Billion Dollar retail market. The best of CBS and ABC. Plus Shop- per Topper Merchandising. John J. Laux, Managing Dir. -AT. 2 -6265 ...Reresented by Ave Knode ,Inc-- STEUBENVIL LÉWHEELINGY- YOUR KODE -TV CHANNEL 12 PRODUCT'S 28% taller and 29% more powerful. Tell and sells 152,000 TV homes who spend 75 million annually. The best of CBS and AB BEST Plus Shopper Topper Merchandising. D ;i . r ,. '- JOPLIN, M I S S O U R I FRIEND IS WRG it and Alabama where over a million people spend 800 million dollars. ..ii Harry Burke sera) Manag +-è,i 'il suited by ,!! ATTANOO.G'A;" "'TENN ESSE E V RD W-T V CHANNEL 1 Newest member of the FRIENDLY Group se ing over a million people with 721 milliò dollars to spend. The best of CBS and AB Networks. IN AUGUSTA: Robert E. Metcotfe -TA 4 -5432 IN NEW YORK: A U G U S T A , G E O R G I A Lee Gaynor- OXford 7 -0306 Represented Notionally: Avery -Knodel, Inc. Everybody breaks par with WRDW -TV in Augusta, "Golfing Capital of the World'', where you can tell and sell more than a Million people with 721 million to spend. For Augusta, Georgia's second city, is now one of the nation's top 100 INDUS- TRIAL MARKETS where new industry has invested $110 CHANNEL 12i million dollars in the past 20 months. New facilities of Conti- A captive audience of 150,000 TV homes wt nental Can, S. H. Kress, General Electric, Glassine Corp. and Owens- Corning Fiber -Glass have joined the billion dollar a spendable consumer income of almost 0 Du Pont plant in this rich area where WRDW-TV is your Billion Dollars. The best of NBC and CB product's best friend. Plus Shopper Topper Merchandising. Roger Garrett, General Manager -MAin 4 -75 Represented by,Avery Knádek Inc Member The FRIENDLY Group ( DWI )John J. Lux, Exec.Vice- President ARKSBURß;'VNEST`IRGIÑIA 22 BROADCASTING, August 22, 1960 OPEN MIKEv FCC's program policy report bor's poison; and any such survey would tend (as if statistics were not EDITOR: I have just read the FCC's a to be self - YOU "Report and Statement of Policy on already black enough art) THE MORE Programming Inquiry" in toto; a docu- cancelling. Since, it seems, this kind of survey cannot serve a valid purpose be- LOOK ment I can best characterize as the to- THE MORE YOU probabili- be- expected result of a certain kind of cause of its self -cancelling bureaucracy running, not rampant, but ties, again we are forced to the con- LIKE clusion that this tends to benefit he scared. In an earlier letter to BROAD- ABC -TV alone who can make it sound good on CASTING, I had raised a rather pessimis- he who might make tic thought or two about what might be paper, rather than expected from the hearings leading to it sound good on the air. this report, which were distinguished by It tends also to preserve ... the status the absence of professional broadcast- quo, since, if one's license is dependent por- ers from the hearing room upon his sampling of the diverse -and suggested, weighted with solid citizens who might tions of the community where does have the to know a great deal about many things, one freedom but not over -much about broadcasting. change and experiment? -Bert Cowlan, FM Program Consultant, Forest Hills, It seems to me (and, perhaps it might N.Y. be expected from the financial caliber THE MORE YOU of some of the people heard) that a Olympics record hop very significant aspect of this report, EDITOR: The radio industry receives LOOK. not yet pointed in any FRESNO, CALIFORNIA, out of the dis- lots of black eyes and relatively few cussions I've read about it, lies in a few THE MORE YOU accolades for jobs well done. WQAM innocuous sounding phrases towards recently came up with an idea that was the tail end of it. They read: "What we LIKE KIEOTV successful here in Miami and one we propose is documented program sub- feel could be successful throughout the missions" (this in talking about new li- 50 states. cense applications) "prepared as the . . . our Olympic team is having result of assiduous planning and con- /l lots of trouble raising money to send sultation covering two main areas: first the athletes to Rome I am certain a canvass of the listening public who ... that most of the radio stations around will receive the signal and who consti- the country have disc jockeys who pro- tute a definite public interest figure; mote . . . record hops. Last week second, consultation wtih leaders in WQAM, working with the Police community life -public officials, edu- Athletic League of Miami, conducted cators, religious, the entertainment a record hop where a net profit ESPECIALLY THE MORE media, agriculture, business, labor -pro- of a AND little more than $350 was raised and fessional and eleemosynary organiza- turned over to the local chairman of tions, and others who bespeak the in- the Olympic committee. YOU LOOK terests which make up the community." If every radio station in the country AT CENTRAL CALIFORNIA'S To me, substituting this mass of un- TV RATES AND RATINGS, ran one hop with the net proceeds go- informed for, THE MORE YOU opinion presumably, the ing to the Olympic fund, it would professionalism of the broadcaster, ac- certainly be a feather in the cap celerates an already dangerous trend of the radio industry and, most im- in the trend which points LIKEKIEOlV industry-a portant, would give our teens an active to the race being not to the ingenious, part in a most worthwhile venture. In- well We but to the -heeled. are ... going cidentally, admission to our hop here to be in the position where the fran- was 50 cents. L. Sandler, Vice chise goes to he who can afford lack the President- General Manager, WQAM largest canvass; the best (or most ex- Miami. pensive) survey organization; and whose use of "names" (among the citi- NAB's Harvard seminar channel 47 so surveyed) may best to zenry sound EDITOR: Your article [ "Measuring man- the commission. Further, I would sus- agement qualities," page 54, Aug. 8] pect, that business' meat might be la- indicates a good grasp of what we were trying to do.- William P. Gormbley, Assistant Dean, Harvard Graduate BROADCASTING School of Business Administration and J SUBSCRIPTION PRICES: Annual subscription Director of NAB management seminar. for 52 weekly issues $7.00. Annual subscription for Fresno, California including Yearbook Number $11.00. Add $1.00 EDITOR: Your case study was read per year for Canadian and foreign postage. with much interest by all of us. , ..- J. E. O'Neill, President Subscriber's occupation required. Regular is- sues 350 per copy; Yearbook Number $4.00 Kenneth 1. Tredwell Ir., Vice President - Joe Drilling, Vice President -Gen. Mgr. per copy. Managing Director, WBTV (TV) Char- W. O. Edholm, Coommercial Mgr. SUBSCRIPTION ORDERS AND ADDRESS lotte, N.C. CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- EDITOR: I enjoyed the article . , See your WRICAlm,, representative ton 6, D.C. On changes, please include both Homer Lane, Vice President, KOOL- addresses. old and new AM-TV Phoenix, Ariz. BROADCASTING, August 22, 1960 23 In Chicago ... Meigs Field, a man -made island on the lake front, is the busiest single- runway airport in the world. Here you'll find helicopter service to major airports; private flights; and sched- uled airline departures -only three minutes from the "Loop." In Chicago WGN TELEVISION -owned and operated by Chicagoans -is dedicated to quality programming and community service. WGN IS CHICAGO Quality Integrity Responsibility THE GREATER ILLINOIS MARKET CENTRAL ILLINOIS' TWO LEADING TV STATIONS JOIN UNDER THE OWNERSHIP OF MIDWEST TELEVISION, INC. WCIA-T VCHAMPAIGN AND WMBD-TV PEORIA ,r WMBD-TV To Chicago PEORIA BLOOMINGTON CHAMPAIGN URBANA SPRINGFIELD DECATUR To Indianapolis iTo St. Louis Together, they deliver more actual homes between 6 a.m. and 10 p.m. than the leading television sta- tion in Washington, D. C., Atlanta, Indianapolis, Milwaukee, Kansas City, Miami, Houston, Baltimore Together, they reach the important market areas of Peoria, Bloomington, Danville, Champaign- Urbana, Decatur and Springfield Together, they cover the common distribution area for distributors and brokers in Central Illinois MIDWEST TELEVISION, INC. CHANNEL 3 President, August C. Meyer CHAMPAIGN Executive Vice President, Guy Main INCIA WMBD -TV AM -FM, Gen. Mgr., Hal Sundberg WCIA Nat'l Sls. Mgr., Len Davis WmgD.Tv WMBD -TV Sls. Mgr., Mark Wodlinger Nat'l CHANNEL 31 PEORIA WMBD AM -FM ... The Leading Radio Station in the Peoriarea. 26 BROADCASTING, August 22, 196C -j BROADCASTING THE BUSIVESSWEEKLY OF TELEVISION AND RADIO August 22, 1960 Vol. 59 No. 8 ERA ENDS AS SOAPS LEAVE RADIO Last of radio's daytime serials are marked for oblivion at CBS Radio's oiuest. most controversial and oretically, CBS Radio affiliates could time show, later moved to daytime and by all odds most profitable, institution upset the plans, but in this case (1) the ran to 1945, the last eight years under neared the end of the road last week. plans originated with a group of af- sponsorship of Procter & Gamble - CBS Radio officially signalled the end filiates and (2) the cry to abandon probably the heaviest underwriter of when it announced new program plans serials has come periodically from serials among all advertisers. There are (see page 28) that have no place for throughout the affiliate body. The only other claimants to the ancestral role, daytime serials. a program form that thing that has kept the serials on has among them The Stolen Husband, a mesmerized audiences and advertisers been a combination of continuing evi- serialized version of a novel, which ran for close to 20 years. dence of relatively strong audiences and on WBBM Chicago under Quaker Oats At their peak. daytime serials ran relatively strong, though sporadic, ad- sponsorship. Others identify Just Plain virtually uninterrupted for six to eight vertiser interest. They're currently 25% Bill as the original. hours each weekday, held more than sold and have a 32 -week average of Whatever the origin, the formula half the housewife population spell- 45% sponsorship thus far this year. that developed was simple. With a few bound and waiting to "tune in tomorrow If they maintain any advertiser inter- notable exceptions, it was to take a at the same time." stirred up nation- est at all they will go off stronger than heroine. give her a strong will and a wide controversy among psychiatrists, they came on, some 30 -odd years ago. lot of problems (preferably including doctors and social researchers, and ac- Before the serial was invented and took men of weaker will and more prob- counted for perhaps a third or more of hold, daytime radio was an empty lems), and let her work everything out all the income on the radio networks. stretch of time which advertisers widely for the best. A handful ventured into At the end. which now seems apt to regarded as unsuited to their purposes. humor -among them Vic & Sade, Myrt fall on Friday. Nov. 25, they occupy The Mists of Time The genesis of & Marge and Lorenzo Jones-and a only two hours of network time per the daytime serial is hazy. There is dis- few. like Just Plain Bill, had men in- day, and the advertising revenues they pute about whether its birthplace was stead of women for the stars, but as a represent. which used to be counted in Chicago or WLW Cincinnati or, less class they centered on heroines and quick millions. now are figured in slow likely, New York. Most historians nom- might be described, generically, as "un- hundreds of thousands. inate Chicago, which by all accounts happy stories about unhappy people." High Water Mark In 1940, one of was the first headquarters of serial pro- Everybody's Problems Housewives the serials' best years, it was estimated duction. There is argument, too, about by the millions loved every tearful that daytime sales on CBS and NBC the identity of the first serial. minute of it, reveled in every agony, amounted to $26.7 million, most of it Some authorities say the forefather wrote in for advice on their own per- from serials. In that year records in- was The Goldbergs, which started in sonal problems and deluged the net- dicated that CBS was carrying 25 serials Chicago radio about 1928 as a night- works with flowers when illness over- a day or 125 quarter -hours a week, 120 of then sponsored, while NBC was carrying 20 serials a day, all but three sponsored. This arithmetic. with daytime then selling at one -half of nighttime rates, indicates that both networks must have been billing -for time charges -about as much on daytime as on night, which in those pre -tv times was prime in the purest sense. By 1948, serials were said to be attracting $35 million a year from sponsors. Historically, CBS and NBC have been the main networks in the serial business. ABC, which came along later. carried a few from time to time, including such strong entries as My True Story and Whispering Streets, but dropped these in its aborted all -live programming ex- periment in 1957. NBC abandoned serials along with all other entertain- Assembly line Sparsely furnished stu- cars (but at higher profit per unit), re- ment programming the first of this year, dio, mike and script were only gear hearsals were short. Frank Hummert leaving the field to CBS. needed for bigtime production when (far right) and wife, Anne, operated CBS's plans to end the era are not radio serials were at their peak. With one of the biggest soap opera factories. irrevocable, but they're close to it. The- shows coming off production line like Others in picture are unidentified. BROADCASTING, August 22, 1960 27 SWING FROM SOAPS TO NEWS Here's how CBS Radio will change its program format Details of CBS Radio's planned 17 hours 8 minutes of hard news on ago. The original PCP principle of new look -expanded news service, a regular basis compared with 11 giving stations network programming elimination of all daytime serials (see hours 23 minutes now; network will to sell locally, instead of compen- page 27) and cutback in other enter- be required by contract to clear for sating them primarily in money, will tainment programming -were re- 38 hours 48 minutes of program- continue unchanged, officials said. vealed last week. ming compared with 42 hours 23 To be continued under the modi- Network President Arthur Hull minutes now; total programming fied PCP are: the morning block of Hayes spelled them out for newsmen furnished to affiliates will total 48 personality programs (Arthur God- Friday morning after putting a com- hours 33 minutes compared with frey, Art Linkletter, Garry Moore plete rundown into the mails to the 52 hours 48 minutes now. and Bing Crosby & Rosemary Cloon- network's 200 affiliates Thursday. These comparisons deal only with ey); the daily quarter -hour World Showing little variation from the regularly scheduled programs. They News Roundup and World Tonight; versions that had leaked out earlier do not include special events and the nightly Lowell Thomas news- (BROADCASTING, Aug. 15), they call other public affairs and sports cov- casts, Phil Rizzuto on Sports, Frank for: erage; which in calendar 1959 totaled Gifford and In Person; Johnny Dol- Ten -minute newscasts on the 167 programs (19 commercial and lar and Suspense dramas on Sundays hour, some to be sold exclusively by 148 sustaining) and in the 12 months (6:10 -7 p.m.); Sports Time at 6:55 the network, some exclusively by ended July 31 totaled 248 programs p.m. Saturdays, followed (after on- affiliates, some by both network and (73 commercial, 175 sustaining), ac- the -hour news) by Mitch Miller stations. cording to CBS. Actually, Mr. Hayes Show at 7:10 -7:55 p.m.; the New Five -minute "information fea- said, CBS Radio expects to furnish York Philharmonic, Salt Lake Taber- tures" (sports, news analysis and more total programming next year nacle, Invitation to Learning, background, human interest, etc.) on than under the old plan. Church of the Air, Capitol Cloak- the half -hour, to be sold by the net- `New Direction' Mr. Hayes said room, Background, Face the Nation work. discontinuance of daytime serials and other public affairs, special Discontinuance of the seven and the other entertainment pro- events and sports events, both regu- current daytime serials plus the night- grams to be dropped "reflects and larly scheduled and seasonal. ly Amos 'n' Andy Music Hall and lays the groundwork for the new di- `Big News' The 10- minute news- two weekend action dramas, Gun - rection in which we believe network casts on the hour, called Big News, smoke and Have Gun, Will Travel. radio must move -away from enter- would be broadcast from 10 a.m. The net results, in terms of tainment forms which can be pre- to 7 p.m. and, after World Tonight change, were described as follows: sented perhaps more effectively by at 8 p.m. again at 9 p.m. and 10 CBS Radio will have 24 hours 48 other media, and toward program- p.m. The broadcasts at noon, 6 p.m., minutes of time available for network ming whose informational character 9 p.m. and 10 p.m. would be re- sale each week, compared with 30 is more effective in radio than else- served for local sale; those at 10 hours now; the stations will have 9 where." a.m. and 11 a.m. for network sale; hours 30 minutes of network news The new plan is called a "modi- the rest for both network (first 71 available for local sale, compared fied" Program Consolidation Plan, minutes and local (last 21 min- with 7 hours 53 minutes now; CBS the title CBS used when it intro- utes) sales. radio will be presenting a total of duced its current format two years During the last minute -and -a -half ook their favorite characters (as it of- chiatrist, Dr. Louis I. Berg of New was about 1944 -45. Another study, ten did in order to give them vacations, York, stirred up a storm that swept commissioned by NAB and published to accommodate a budget cutback or across the country when he declared in in 1946 as "The People Look at Radio," for other non -medical reasons). A wed- 1942 that, judging from stories of found that housewives were about even- ding would bring tons of gifts, a new women undergoing change of life, ly divided between listeners and non- baby a shower of clothes and play- serials were inducing a string of ail- listeners and estimated that the listeners things, a death reams of condolences ments ranging from arrhythmia to averaged four serials a day. on paper often stained by tears and vertigo. All sorts of activity followed. The Origin of "Soaps" The object edged in black. The networks set up committees and of this devotion had earned, in the A condemned murderess, according hired researchers; others, including in- meantime, a number of soubriquets less to newspaper accounts, confessed she dependent research organizations, got dignified than "daytime serials." "Soap was worried about the outcome of busy in many ways. Surveys were made, opera" remains the most popular term Abies Irish Rose, which was taking a papers were printed and books pub- and, at the time of its invention, was virtually unheard -of summer hiatus at lished-and in the end, serials were well earned. Soap companies had been the time. "I won't be here in Septem- exonerated. among the most ardent investors, and ber," she sobbed, and the producers A lot of statistics came out of these in 1939, which may not have been brightened her last days by sending a and similar studies. The serials' audi- their high year, sponsored more than resume of the story line for the fall and ence was generally estimated at 20 mil- 40% of approximately 250 quarter - winter. lion women. One project found that hours which were on the air each week. Women obviously took the drama- 54% of the available housewives were Procter & Gamble alone once had 19 tized miseries seriously, and some serial listeners and that the average different daytime and evening pro- people began to get worried. A psy- fan listened to 5.8 serials a day. This grams going on the networks, and that 28 (END OF THE SOAPS) BROADCASTING, August 22, 1960 the biggest factory ever constructed for of all these newscasts CBS would the manufacture of daytime serials. By present so- called "soft" news; the 1948 they were producing 13 soaps and affiliates who wished to do so might 5 half -hour programs turned out by an drop this portion and substitute local assembly -line of writers working from news. In addition, the final 23 min- plots that the Hummerts conceived and utes of these programs would include supervised. At one point the Hummerts a one -minute news item which af- were producing virtually all of the se- filiates, if they wished, might cue out rials carried on NBC. CBS newsman for a local commercial. Ned Calmer was once in their stable Thus each affiliate would have of "dialoguers." these options: carry each 10- minute But the honors for productivity usual- newscast in full; or insert a local ly go to one of the Hummert writers, commercial in the last portion of Robert Andrews, who is credited with the broadcast, or drop the last 21 turning out five scripts a day, five days minutes for the insertion of local a week, for years. Once, when a ship- news, with or without a local com- ment of his scripts was lost in a plane mercial. crash, he is said to have dictated that On weekends, 10- minute news- day's episode of one serial by telephone casts for joint network- station sale from Hollywood to New York while the would be carried at noon, 1, 3, 4, show was on the air, managing to stay and 5 p.m. on Saturdays and noon, a few lines ahead of the actors. The 4 and 5 p.m. on Sundays; and for show that day contained a few more local sale at 9 a.m. and 6 p.m. Satur- long pauses than usual, but they passed days and 9 a.m. and 10 p.m. Sun- unnoticed. The pause was a standard days. At five weekend periods -10 device in most soaps. Plots moved about a.m. and 2 p.m. Saturdays and 10 an inch a day. Ma Perkins and Bill the Barber (later and 11 a.m. and 1 p.m. Sundays- five- minute newscasts would continue Just Plain Bill) were among the earlier (they're now sponsored by Chevro- ARTHUR HULL HAYES shows in the stream that Mr. Andrews let); CBS suggested that affiliates turned out for the Hummerts. He quit He yields to radio change might follow them with five- minute in 1942. "Got tired," he explained. local newscasts to continue the 10- days. Affiliates could schedule these The Hummert factory rolled on. Stel- minute format. In addition, six 10- programs any time within 25 minutes la Dallas, Lorenzo Jones, Young Widder minute newscasts on weekends would after they are fed by the network. Brown, Backstage Wife, were among be reserved for network sale: 11 a.m. The new plan is expected to be the their best known entries in those years, and 7 p.m. Saturdays and 2, 3, 6 and main subject for discussion at the an- along with Skippy and Terry & Mary, 7 p.m. Sundays, the first five minutes nual meeting of affiliates, to be held a pair which the Hummerts sold to Gen- of which are sponsored by Chevrolet. Sept. 28 -29 at New York's Waldorf - eral Mills to show the profit to be had Features The on- the -half -hour Astoria Hotel. Other highlights in- in sponsoring daytime serials for chil- "information features" would be clude a luncheon address by Frank dren. scheduled at 11:30 a.m. through 4:30 Stanton, president of CBS Inc., a re- Other Writing Machine Elaine Car- p.m. and again at 7:30 p.m. on view of the Washington scene by rington started Red Adams in 1932 on weekdays, from 9:30 a.m. through CBS Vice President Richard Salant NBC as a half -hour nighttime program, 5:30 p.m. and at 7:55 p.m. on Satur- and the annual dinner, with CBS moved it to daytime under Beech -Nut days and from 9:30 a.m. through Radio talent and news correspond- chewing gum sponsorship a short time 5:30 p.m. and at 7:30 p.m. on Sun- ents as guests, on Sept. 28. later (after changing its name to Red Davis to avoid identification with Adams Chiclets, a Beech -Nut competitor), and may not have been P &G's highest year. laxative and various remedy advertisers finally, under P&G sponsorship, changed Aside from soap companies, break- have been more frequent buyers in re- it to the name that is still best known, fast foods and drugs were among the cent years. Pepper Young's Family. biggest serial users. At the last remain- The Production Factories If one Irma Phillips, noted like the Hum - ing serial center, CBS Radio, General product category- soap-can be linked merts for prolific output, acted in as Foods and Glenbrook Labs Div. of with the heyday of serial sponsorship, well as wrote one of her first serials, Sterling Drug get the nod as its first one little band of nimble -minded, facile - Today's Children. She later wrote, serial sponsors, dating to 1931 and writing people can be identified with among others Woman in White, Lonely remaining -though not continuously- serial production and, in most cases, Women, Right to Happiness, Guiding into 1959 at least. with its origin. The names of Frank and Light and Road of Life, The rights to The soap opera remains as a generic Anne Hummert, Elaine Carrington, and the last three of which she subsequently term describing a type of program, but Irma Phillips are synonymous with day- sold to P &G for $175,000. it no longer is correct as an indication time serials, and their productivity - Other names pop up prominently in of sponsorship. NBC's archives do not and that of a few others, mostly con- histories of the serial. Paul Rhymer's provide an immediate answer to the temporaries- continues to mystify his- Vic & Sade ran on NBC for some 13 question so far as that network is con- torians of the daytime drama to this years and won critical praise for a cerned, but CBS Radio hasn't had a day. vehicle of contemporary humor in soap sponsor on a serial in 16 months: The Hummerts, credited with being America. Carleton Morse's One Man's not since Lever's Surf pulled out of among the first to envision the magni- Family had a highly successful run that Romance of Helen Trent, Whispering tude of the gold mine that advertisers spanned 27 years, also on NBC. Sandra Streets, Young Dr. Malone and Right might tap in daytime radio, built and Michael's Against the Storm, a wartime to Happiness in April 1959. Cereal, operated what is generally regarded as serial with a patriotic theme, won a Pea- BROADCASTING, August 22, 1960 29 John Karol, who was in charge of sales for CBS Radio before switching to TV PREVIEW CBS -TV a couple of years ago, recalls Fast It doesn't matter what there is that when he first joined CBS in the to iron -hubby's shirt, sonny's cow- early 1930s, as head of research, he boy hat. the hindu fakir's rope or the adapted the premium -offer idea to ob- announcer's jacket -if the housewife tain measurements of station coverage. uses Reddi Starch, all she has to do The Remnants Out of the scores of is spray and iron. serials that once filled daytime radio, That's the gist of a series of eight - four remain, along with two more re- second tv commercials which are cent entries, on CBS Radio. These are starting this month on stations in slated to go in November. Ma Perkins Indianapolis. Ind., and Cincinnati, has been on for 27 years, and Right to Columbus and Cleveland, all Ohio, Happiness, Young Dr. Malone and with expansion to include 33 cities Second Mrs. Burton have been on for throughout the Midwest, South and C. Martin Spicer, BK &S president, close to 20. The newer ones are Couple Far West by fall. is account executive for Reddi Next Door, which is outside the soap - Union Starch & Refining Co., Starch. At Format Films, Leo Salkin opera tradition in that it is humorous, Columbus. Ind., is the sponsor of the was responsible for the story and and Whispering Streets, which also de- tv spots. placed through Baer, also directed some of the animated parts from the norm by dramatizing Kemble & Spicer, Cincinnati, and film spots. Animators were Stanley separate stories. A seventh serial slated produced by Format Films, North Wilkins and Alan Zaslove. Jules to leave, Best Sellers, which was Hollywood. Calif. Engel was art director. launched only a few months ago, also doesn't really count as a daytime serial in the old sense: it serializes popular body award for excellence. Charles Mail Pull The serials also set up a novels. Jackson. who won fame with his novel new concept of coverage maps for radio Approximately 50 to 60 actors and Lost Weekend, turned out Sweet River stations. P &G had used premium offers actresses are employed in these seven for two years. to find out where its listeners were, one shows. By comparison, the soaps once Aside from Mr. Jackson and Mr. of the first being a seed offer to Ma gave regular employment to some 150 Calmer. others have gone on to more Perkins listeners in return for 10 cents actors and part-time roles to 1,800. permanent fame from serial stints. Don and an Oxydol boxtop. Lever once got Although CBS Radio's decision on Ameche is said to have played the lead an estimated 2 million write -ins for a serials marks the end of an era, it does in as many as four serials at once. Jim brooch offered by.Rinso on Big Sister. not mean the end of serials. While their and Marian Jordan, who became Fibber The Blackett- Sample -Hummert agency fortunes were waning on radio they McGee & Molly, played miscellaneous used premium offers extensively -Du- were surviving on tv -where some of voices in daytime operas in the early ane Jones, later known as the Boxtop the oldest old -timers may still be found days. Actor Everett Sloane was Sammy King, was then with B -S -H -and some- in modern dress. Among them: Love of Goldberg for a while, and Van Heflin times, it is recorded, received more Life, Search for Tomorrow, Guiding and Joseph Cotten also appeared in write -ins than the programs could Light on CBS -TV and Young Dr. Ma- roles on the Goldbergs show. claim in total audience. lone, From these Roots, NBC -TV. .ce JÄes>At4 not v4Ftv;. _+. A vast outpouring Irna Phillips was Life, Woman in White, Right to Happi- 'Pepper Young's' mother Elaine Car- one of the most prolific writers of soap ness, among others. P &G enthusiasti- rington began one of radio's best loved opera throughout its long, sudsy history. cally bought three of her properties for serials in 1932 on NBC. Under P &G Her brain children include Road of $175,000. sponsorship, Pepper Young thrived. 30 (END OF THE SOAPS) BROADCASTING, August 22, 1960 'ASSOCIATED PRESS CITATION- To W (/Y B RADIO TV, BRISTOL FIRST ID_,ACE °f.H 0,.TS'1!'AAD!(NG EXC!HIANGL OF N INIS "I:La AP 9 6 0 IL' ASSOCIATED 1)1? A 110 & EL ,IV,[S_ON ASSOCIATION WCYB Radio & Television is proud to receive the AP's national award of First Place for Out- standing Exchange of News through the Associated Press for 1960. WCYB Radio & Television will continue to compile and relate the news with listeners and viewers given first consideration. WCYB -TV's news superiority is proven by audience acceptance wherever it can be compared to its competition. WCYB -TV's 6:30 p.m. Esso Reporter exceeds the next station's 6:30 p.m. news by over 300% in homes. WCYB -TV's 11:00 p.m. news exceeds the next station's 11:00 p.m. news by over 295% in homes. Weekly average homes per quarter hour delivered by WCYB -TV exceeds the other station's by almost 2 to 1. (ARB, March, 1960.) to Radio -690 kc -10 kw TV- Channel 5 NBC for the Bristol, Va.- Tenn.- Tri -Cities Area National Representatives: GOOD PROD E% HEADLEY -REED COMPANY BROADCASTING, August 22, 1960 31 Lthkipo Joel Mareiniss NEWS Fred Hillegas NEWS ST. LAWRENCE Jim DeLine JEFFERSON GANG Ed Murphy MUSIC HAMILTON OSWEGO ONEIDA WAYNE WSYR Syracuse ONON- ONTARIO DAGA MADISON OTSEGO CORI LAND -... f STEUBEN G TIMElliotEKEEPEove R Richard Hoffmann BUSINESS NEWS Alan Milair MUSIC Represented Nationally by John Gray THE HENRY I. CHRISTAL CO., INC. MUSIC NEW YORK BOSTON CHICAGO DETROIT SAN FRANCISCO WSYR Delivers 85% More Radio Homes Than The Jo. 2 Station 18 Counties, 411,290 Homes, 1.6 Million People, $ 3 Billion Buying Power . AND SELLS THESE HOMES WITH Bill O'Donnell SPORTS RADIO'S GREATEST PERSONALITIES! Deacon Doubleday FARM Carol Johnson WOMEN BROADCAST ADVERTISING tising panels as watchdog groups, the AD RESPONSIBILITY DEFINED panels including BBB representatives, local businessmen, agencies and media AFA endorses Better Business declaration people. Nearly a quarter of the local The Advertising Federation of The association declaration moves business bureaus have become asso- America is giving official endorsement into a new area, too -taste in adver- ciated with this procedure in their to the Assn. of Better Business Bu- tising. While self-regulation of taste in cities. reaus in codifying some of the rules of advertising has not been traditionally The AFA, in endorsing the "Decla- advertising vigilance. The BBB has within the province of Better Business ration," noted that AFA was the par- defined "responsibilities" between ad- Bureaus, the association says it be- ent organization of the Better Busi- vertisers and media and is asking busi- lieves now that they will consider chan- ness Bureau. The federation also said nesswide acceptance. This ties in nicely neling bad -taste complaints to national the "Truth Book" is in its second print- with the AFA's own "Truth Book" ap- trade organizations and work with the ing, with 10,000 copies planned for proach. the federation says. local business community on plans to sale. The new edition will carry illus- The association of 107 Better Busi- handle problems on this level. trations contributed by ad cartoonist ness Bureaus asks for national and Generally the Better Business recom- Don Herold. local action to make advertisers take mendations dovetail with the AFA's responsibility to prove claims and police procedure recommended in the Personal approach media to require proof when copy is "Truth Book" released by AFA Vice There's danger that advertising effec- questionable or later questioned. All Chairman John P. Cunningham of tiveness can be lost in the "deluge of Better Business Bureaus ought to medi- Cunningham & Walsh at the federa- communications" that is threatening to ate in these cases, the association says tion's convention last June, although engulf the populace. This oncoming in its "Declaration of Responsibilities this does not treat the subject of taste. electronic engulfment ought not to "ob- for Improving Public Confidence in The AFA recommends that local clubs scure" the personal approach as "the Advertising." establish ethics committees and adver- most effective communication." These Radio -tv will help laundries sell shirts A New York shirtmaker is mak- ing field feel strongly on the sales any new marketing program must ing retail history, with broadcast effect of both these media.... In have in the initial months." The media slated to play a part in the developing a corporate image for campaign also will make use of print distribution story. The manufacturer the outlet as well as the single prod- and trade media. feels that "convenience shopping" uct, radio and tv are most valuable Expansion The national sendoff and the "convenience media" of for us at this particular time. They for Registered Shirts and laundries radio -tv are a natural combination. will give us the public coverage that is based on tests conducted the past This particular scheme links up year. During this time Mr. Weber a shirt brand with an unexploited sold both distributors to the laundry sales outlet. the laundry -dry clean- trade and operators on selling shirts. ing business. supported by nationally Such sidelines as clothes storage were coordinated promotion. Last week, developed at laundries and one op- Arnold J. Weber, president of the erator went beyond shirts to add a manufacturing firm, the Registered broad line of men's furnishings. Shirt Laundry Assn., had lined up a The author of the merchandising- thousand laundry-dry cleaners as re- service alliance is a 34- year -old vet- tailers for his Registered Shirt label. eran in the shirt business. Under the The figure is changing weekly, as Weber plan, the Registered Shirt is the distribution network grows sold at the laundry or at the cus- around the country, Palmer, Codella tomer's home by route men with Assoc.. advertising -public relations the date of purchase stamped on the agency for Registered Shirt, said. goods. The item then is guaranteed The advertising will be a joint un- Why are Laundries for a year, providing it is laundered dertaking between Registered Shirt by the company that sold it. Dur- Laundry Assn. and local sellers late ing his shakedown year Mr. Weber this fall in 573 cities, a number that selling shirts? overcame 50 laundrymen's skepti- also is subject to change with dis- Shirts & suds Registered Shirt's cism and saw such results as $300- tribution gains. Palmer, Codella is encircled -R mark (above) will ap- $600 added to a store's monthly preparing 10, 20 and 60- second spots pear in spot tv late this fall, while gross. while the clients shop for availabil- radio commercials give an aural ver- Although it sells a male item, Reg- ities in daytime radio and nighttime sion of the laundry -shirt store plan. istered Shirt has fixed women as television. No details on schedule Tv commercials, not yet produced, primary shirt buyers and conse- were available last week, but Mr. will be cartooned in the manner of quently is aiming advertising at Weber reached by telephone in a this illustration, which is the cover them. The label is on three styles Seattle laundry, did have this to say: of a brochure explaining the novel of cotton shirt, selling initially at "We in the laundry and dry clean- sales plan to laundry trade. $3.95. 34 BROADCASTING, August 22, 1960 (ThEJ _ NJ What do you think of when you think of Oklahoma? Cattle, Wheat, Oil, Football? Add one more think. Manufacturing! The Greater Oklahoma City Market has changed complexion in the past few years. Manufacturing has been added to the diversified base from which springs the fact that Oklahoma City is considered to be one of the five fastest growing cities in the nation. It can also be one of your 5 fastest growing sales territories. This is one of a series of messages telling the story of the industrial, economic and business development of the Greater Oklahoma market, and the parts WKY RADIO AND TELEVISION play in the distribution and sale of advertised products not only in Oklahoma City but in the stations' 56- county coverage area. 0i@ D The increased mechanization of farming has released thousands of highly adaptable native -born workers into the labor force in Oklahoma. Because of planning, these workers are being absorbed in the expanding industrial and manufacturing activity in the Greater Oklahoma City Market. The new manufacturing plants being added to the scene each year find many attractions in the market ... natural resources, ideal weather, abundant power... but above all, the most impressive difference is PEOPLE! Oklahomans have "pride of performance." We've known this for years. Manufacturers are finding it out. A recent comment from a major indus- trialist included ... "The vital factor in your progress has been the spirit, determination and pride of your people. This pioneering spirit, which attracted us* to Oklahoma, is the priceless ingredient in your economic expansion." ( *name on request) Newest and largest of the growing list of manufacturing firms in Oklahoma City is the new Western Electric plant. Initial work force ... 4,000 people. In the immediate Oklahoma City area alone, there are 14 industrial districts ... several times that number in the WKY RADIO AND TELEVISION stations' coverage areas. Bureau of Labor Statistics data shows the man -days lost annually through labor disputes for each Oklahoma worker to be just .27, compared to the national average of .64. Dollar volume output per Oklahoma worker ... $10,851 compared to national average of $10,634. The expansion of manufacturing means more people ... more jobs... more payrolls... more spendable income. WKY RADIO AND TELEVI- SION, in its established role of prime communicator in the market, tells the story of your products to the people enriched by this industrial expansion. A Good Market In Which To Do More Business. Good Stations ON Which To Do More Business. A few of the reasons are set forth on Page 4. Western Electric pl: Phntn hue v A. ... It's SALES power. It's the difference between just doing what has to be done ... and doing what CAN be done. It's what WKY RADIO AND TELEVISION does to improve our service to our audience. We either do it better ... or not at all. Example: WKY RADIO has always had better coverage than any other station in the market. But we have made three major improvements in transmitting facilities in recent months, just to widen the gap even further. 0NU0 Example: WKY -TV not only was the Ps 1st station in the market to have Video Tape. We installed TWO VTR machines, because this means better service for the advertisers. These are just two examples, chosen because they're the kind of thing the audience generally is unaware of. But what the audience IS aware of is that WKY RADIO AND TELEVISION are the leading communicators in the Greater Oklahoma Ps DB City Market. This PRIDE does mean additional SELLING POWER. It means you're doing business with the BEST. Being best is practically a mania with us, simply as a matter of pride. And it makes it harder all the time for others to follow us. RADIO AND TELEVISION OKLAHOMA CITY The WKY Televls.on System, Inc. WTVT, Tampa -St. Petersburg, Fla. Represented by The Katz Agency For tv: more of `Mr. Machine' The robot -like "Mr. Machine "-a latter becoming the first coast -to- key -wound plastic toy -is Ideal Toy coast spot campaign on behalf of Corp.'s ideal toy and will serve as the hobby kits (also a new age group of identifying logo in all its tv adver- 6 -9 was opened for the hobby field). tising this fall. It will come at the During the year, Ideal will continue tag end of the commercial. Ideal to back top -rated children's shows Toy said last week that "Mr. Ma- (including Bozo the Clown, Popeye chine appeals to all ages and both and Three Stooges type program- sexes and typifies the quality and ming), will once again sponsor the play value which Ideal strives to Macy Thanksgiving Parade telecast build into all its products." and will debut Astro Base, "an outer - It also serves to emphasize the tv- planetary installation complete with thinking of long-time television ad- a remote -controlled, rocket -firing vertiser Ideal. A company spokes- scout car," this year, along with a man admitted Ideal would be spend- group of space helmet items made ing "much more" in tv, noting "every out of plastic. toy company that's in television is Ideal has a group of dolls and increasing" its use of the visual me- various craft (including an atomic dium. submarine model that crash dives) Ideal will commence stepped -up tv that will get tv support. Behind its advertising this fall with a taped tv thrust: signing of Andre Baruch to become the "voice of Ideal" on all hour -long kid's spectacular it'll pro- 'MR. MACHINE' toy and hobby kit commercials; first- duce in New York. It will be placed, Ideal's ideal toy through Grey Adv., its agency, in 19 time production of commercials cities starting around Sept. 25. The The toy company has an extensive using musical jingles and integration hour show will star Shari Lewis and spot tv spread. of commercials with color sales pro- will carry the six -word title of This spring the company had suc- motion films which all Ideal sales- Christmas in September with Shari cess with spots featuring its Monkey men carry for showing to their pro- Lewis. Stix and Dog Champion items, the spective clients. warnings come from Matthew J. Culli- TOBACCO AND TV the tobacco firm's ratio between net- gan, general corporate executive, Mc- work and spot tv will be about 21/2 to Cann- Erickson, in a talk before the New brands spark 1 in favor of network. In 1959, Brown San Francisco Advertising Club last & Williamson was reported to rank Wednesday (Aug. 17). The agency of- bigger B &W budget first in spot tv in its product category, also observed: with expenditures more than double the ficial The tv support in introducing Belair . . differs from face- next company. Its Viceroy brand Advertising and Kentucky Kings cigarette brands communication in the circum- ranked second among all cigarettes ad- to -face nationally earlier this year is pointed stances of its reception. The advertis- vertised, first in spot tv and fourth in out in Brown & Williamson Tobacco goes to a non- captive indi- network coverage. The advertiser's ing message Corp.'s disclosure last week that the with unlimited freedom to ac- radio budget is slight, but what little is vidual firm's tv expenditures in 1960 will cept, reject, or ignore. It must over- spent is used mostly for tests. move up to a total -$28 million, indifference." $26.4 "Kentucky Kings brand has taken off come inertia and -$23.8 million compared with the $22.4 at a higher rate than was anticipated," level in 1959. The approximate $5 mil- Mr. Burgard declared when queried on Cities Service names lion increase -all of it presumably in the success of its introduction this sum- tv- corresponds with the report that Lennen & Newell mer. He pointed out that in the launch- B&W's total advertising budget will rise ing of various filter tip cigarettes in Cities Service Oil Co. (petroleum from $28 million last year to "at least recent years, metropolitan areas were products), New York, last week ap- $33 million" in 1960, according to the first to click with the brands, but pointed Lennen & Newell, New York, John W. Burgard, vice president in the appeal for the all- tobacco -filter as its advertising agency, effective Jan. charge of advertising. Kentucky Kings has been just as great 1, 1961. Billing is estimated at $4 mil- Brown & Williamson's increasing tele- in rural areas as in the cities. lion, of which approximately 30% is in vision activity is illustrated in the radio -tv. recent appointment of Arthur C. Scholarship list The account will be leaving Elling- Ericksen as head of tv operations. He ton & Co.. New York, which has been previously handled tv activities on the The Advertising Federation of Cities Service's agency for the past 13 American Tobacco account at BBDO. America is compiling a list of adver- years. No reason was given for the Mr. Ericksen is based at Brown & Wil- tising marketing scholarships offered to move but reports circulated that the liamson headquarters in Louisville, students contemplating careers in those shift was tied in with a new advertising where one of his main responsibilities areas. Organizations that sponsor such approach to be adopted by the com- will be the placement of cigarette awards or are interested in establishing pany. The institutional advertising brands on six network programs in scholarships in these fields are asked to slant emphasized in recent years, it was which B&W will participate this fall. communicate with George T. Clarke, said, will be replaced by one that will Orders are placed through Ted Bates. bureau director of the Advertising be more aggressive and designed to im- For the second half of 1960, Mr. Federation of America, 250 W. 57th prove product sales. Burgard told BROADCASTING last week, St., New York 9, N.Y. BROADCASTING, August 22, 1960 39 National Nielsen Radio Index NETWORK RADIO'S LEADING ADVERTISERS HIGH Four Weeks Ending July 10, 1960 HOME BROADCASTS COMMERCIAL MINUTES RATE® Total Home No. Total No. B'dcsts Comm'I Comm'I of Delivered Mins. Min. Del'd LOCAL Rank Advertiser B'dcsts (000) Rank Advertiser Aired (000) 1 Pepsi -Cola 716 342,418 1 Pepsi -Cola 242 120,035 2 Frito Co. 306 114,728 2 General Mills 246 95,994 PROGRAMMING 3 R.J. Reynolds Tobacco 281 103,017 3 Metropolitan Life Ins. 105 66,427 4 General Mills 223 92,436 4 Chevrolet -Gen. Motors 110 64,289 5 Electric Autolite 128 85,254 5 Electric Autolite 96 60,770 6 Metropolitan Life Ins. 125 83,230 6 R.J. Reynolds Tobacco 179 57,145 7 Renault 121 79,572 7 Renault 91 56,072 8 Liggett & Myers 217 76,960 8 Liggett & Myers 164 54,522 9 Ex -Lax 147 68,394 9 Frito Co. 105 45,078 10 Chevrolet -Gen. Motors 99 65,035 10 Ex -Lax 88 38,747 11 American Tel. & Tel. 181 54,942 11 Oldsmobile -Gen. Motors 59 35,790 12 Time Inc. 84 51,235 12 Time Inc. 62 33,537 13 Kellogg 80 50,295 13 Automotive -Amer. Motors 66 32,672 14 Automotive -Amer. Motors 86 45,650 14 Sterling Drug 85 31,508 15 Grove Div -Bristol Myers 72 43,569 15 Kellogg 56 30,104 16 Sinclair Refining 118 40,207 16 Grove Div -Bristol Myers 53 29,854 17 Socony Mobil Oil 65 36,646 17 American Tel. & Tel. 104 29,822 18 Lever Brothers 73 33,829 18 Seven -Up 54 29,385 19 R.T. French Co. 57 33,532 19 Wm. Wrigley Jr. 66 26,862 20 A.E. Staley Mfg. 41 30,857 20 A.E. Staley Mfg. Co. 39 26,555 Ranked by total home broadcasts delivered and by total commercial minutes delivered for individual advertisers by all programs and participation on all radio networks used. MILWAUKEE Copyright 1960 -A.C. Nielsen Company , Fondren calls for powers to suspend a license and fine the station operators in case they feel ad world unity the station's programming isn't right. If this can go through, it could Speak up in defense of advertising. become a matter of government agency inter- That was the message Lee Fondren, CBS NETWORK pretation as to whether the stations station manager and director of sales were doing right in carrying advertis- of KLZ Denver, gave the Advertising ing for certain products and services. Club of Los Angeles and the Los An- "If this can happen to broadcasting, geles Advertising Women at a joint it could happen to print. as well," he luncheon Tuesday (Aug. 16). warned. Restrictive legislation, cropping up "As advertising TV Capital of Wisconsin men and women we in ever increasing numbers of bills in should never tolerate unwarranted at- national and state legislatures, present tacks on any part of the industry. . . a "real danger to our system of mar- Of course no one would ask any of keting and advertising," Mr. Fondren us to defend some practice we know declared. "Hardly a day passes when to be wrong. In that case it should be we don't hear or read of a new pro- our role to point out the bad practice IMP posal to 'put us in our place' and pro- to our friends in the area involved. But AVAILABILITIES tect the public from advertising." when we know there's another side to While there is some general anti - the story, we owe it to ourselves as well IN THE LARGEST advertising legislation, "usually the as the other ad man to speak up and FILM LIBRARY sponsor of a bill to restrict advertising set the record straight. picks out a single part of the business IN THE MARKET! and concentrates his fire there. That World Wide sells its CALL BLAIR way, he seems to be trying to correct Olympics' coverage Television Associates a particular wrong against the public. And there's the secret. Only those in Three major international companies that one phase of advertising pay any have signed with the World Wide Broad- serious attention to what's happening. casting System Inc. to sponsor daily re- It doesn't excite the rest of us because broadcasts of the Olympic Games on a it isn't directed at our pay check. network of more than 100 Latin Ameri- What Hurts One . . . "But it can radio stations. The sponsors are: should concern us," Mr. Fondren as- International Telephone & Telegraph serted. "We should realize that what with its associated companies; Out- hamstrings one part of our industry board Marine International, makers of will surely hurt all of us-and the Johnson, Evinrude and Gale motors; economy of our country as well -in and Firestone the InterAmerica Co., the STORER station the long run." Latin American subsidiary of Firestone backed by 33 years of In the broadcast field, he reported, Tire & Rubber Co. responsible broadcasting "legislation is afoot to put the FCC The rebroadcast network includes in the program business and give it stations from Mexico to Chile. Each of 40 (BROADCASTING ADVERTISING) BROADCASTING, August 22, 1960 High Fidelity GATES Album if, Gates 12 -inch Transcription Turntable Gates 16 -inch Transcription Turntable For truest high fidelity reproduction, play this recording on Gates Professional 12 and 16 -inch Transcription Turntables To meet the exacting performance demands in the The new Gates 12 -inch turntable is identical to broadcasting of transcribed music . to greatly the 16 -inch sales leader, model CB -500. In the new improve the reproduction qualities of each on -air CB -77 12 -inch chassis is the same ingenious inner recording ... these are the desires of every broad- hub drive system to greatly reduce rumble, the same caster. And achieving this smooth as silk reproduc- smooth speed change system, the same smooth and tion is the primary characteristic of the new Gates silent rocker arm, illuminated on-off switch ... the 12 and 16 -inch professional transcription turntables only difference is the reduced size, affording broad- for 33y, 45 and 78 RPM. casters a more compact turntable arrangement in Rumble for both the 12 and 16 -inch models is at today's busy control room. a new low for either broadcast or high fidelity stand- For complete information on both 12 and 16 -inch ards, while wow and flutter far exceed acceptable turntables and accessories, write today for the new standards for high- quality commercial broadcasting. Gates 12 -page Turntable Guide -yours for the asking. GATES RADIO COMPANY Subsidiary of Harris-Intel-type Corporation GATES QUINCY, ILLINOIS Offices in: International division: HOUSTON, WASHINGTON, D.C. 11 EAST 40th STREET, NEW YORK CITY In Canada: CANADIAN MARCONI COMPANY TV PREVIEW In Smart kid spots Blumenthal Bros. Chocolate Co. will use one -minute television spots on 30 stations in 21 markets this fall and winter to pro- mote the company's Goober and Raisinet confection products. Fea- tured "artist" will be a cartoon char- CLEVELAI\B acter named "Clever Boy" (right) who will be spotted in and around children's programs, according to nothing Liz Vosberg, timebuyer on the Blumenthal account at Wermen & Schorr, Philadelphia. New markets sells to get Blumenthal business will be Cleveland, Cincinnati, Atlanta, Chi- like cago, New Orleans, Louisville, and Norfolk (7 -13 spots per week) and Boston, New York, Philadelphia, Wermen & Schorr, a budget in the Charlotte, Baltimore and Pittsburgh amount of some $200,000 will be (4 -8 spots per week). According to spent on the campaign. BEAUTIFUL the programs to be broadcast in Spanish Also in advertising will be a half -hour in length and will feature Guillermo Caram, World Wide's Freberg commissioned J. Walter director of the Latin American Div., Thompson Co., Detroit, has commis- and Raul Matas, European correspond- sioned Freberg Ltd., Hollywood, to MUSIC ent for WRUL New York, the key sta- create and produce a national radio tion in World Wide. Programs from campaign to introduce the 1961 Ford. Aug. 24 through Sept. 11 will originate Plans call for a minimum of three one - in Rome and will be carried by radio- minute spots to be broadcast starting telephone to WRUL's New York in September. studios. From there they will travel by wireline to the station's transmitters out- Baltimore merger Brahms- Gerber side Boston where they will be beamed Adv. has announced its merger with at 8:45 p.m. EST over four separate in- Birnbaum -Wolff & Co., both Balti- ternational frequencies (17.750, 17.845, more. The merger creates an advertis- 15.380 and 11.830 megacycles). The ing agency with a staff of 15 and bill- broadcasts are expected to reach more ings in excess of $1 million annually, than three million listeners, according the announcement said. The new firm to Walter S. Lemmon, founder and will be known as BBG &W. Elected offi- president of World Wide Broadcasting. cers are Jack Gerber, president; Harold F. Wolff, vice president; Zalmen J. Ted Bates to get Birnbaum, secretary and Jack Brahms, treasurer. Boyle- Midway account Leaving La Roche The Warner Boyle- Midway's expected departure Brothers Co., Bridgeport, Conn., has from J. Walter Thompson, New York, appointed Doyle Dane Bernach Inc., in October probably will be Ted Bates' N.Y., to handle advertising of its gir- $4.5 million gain. dles, corsets and bras, starting with the RADIO When the $4.5 million Boyle -Mid- fall 1961 campaign. No definite media way account leaves JWT, that agency schedule has been set, but the budget will lose approximately $3.6 -$3.8 mil- for consumer advertising is said to be lion a year in television billing the ac- well over $1 million. The account is count is estimated to have represented. currently with C.J. La Rache & Co., Boyle- Midway is a division of Ameri- N.Y. WJW can Home Products Corp., a top na- the STORER station tional advertiser and a major tv user, On view Airequipt Mfg. Co. (slide and has such products as Aerowax, projectors, viewers), New Rochelle, backed by 33 years Aero Shave and Black Flag. N.Y., has appointed Sudler & Hennes- of responsible broadcasting Ted Bates & Co. also is the agency sey Inc., N.Y., to handle its $400,000 for Whitehall Pharmacal, a division annual budget for advertising and pro- CALL KATZ or of American Home Products. It's been motion. Starting in the fall, Airequipt National Sales Offices: reported that Tatham -Laird, another will use network tv, including partici- 625 Madison Ave., New York 22 agency sharing in the billing of Ameri- pations in NBC -TV's Today and Jack 230 N. Michigan Ave., Chicago 1. can Home Products, was in contention Paar Show, to introduce the new Super - for the Boyle- Midway business. ba 35 mm projector line. 42 (BROADCAST ADVERTISING) BROADCASTING, August 22, 1960 n . . . . what's so good about Movie Masterpiece ?" "It's just the most potent TV movie line -up in Denver . . . That's all." ( . . . And it's on KBTV -Channel 9 . . . . ABC in Denver) "Oh yes! Here are some samples for September through December." APARTMENT FOR PEGGY THEY WERE EXPENDABLE TORTILLA FLAT THE TEXANS THE LAST OUTPOST MRS. MINIVER SPELLBOUND STRANGE INTERLUDE MY FRIEND FLICKA ROMANCE OF ROSY RIDGE RANDOM HARVEST NORTHWEST PASSAGE TALE OF TWO CITIES THE MEN REBECCA BELLS OF ST. MARY'S HEAVENLY BODY CAPTAIN FROM CASTILE "And they are on KBTV seven nights a week at 10:00 P.M." KBT VQCHNEL in DENVER JOHN C. MULLINS, THE FAMILY STATION President Call your P G W Colonel JOE HEROLD Station Manager BROADCASTING, August 22, 1960 43 ARBITRON'S DAILY CHOICES ARB Listed below are the highest- ranking television shows for each day of the week August 11 -17 as rated by the multi -city Arbitron Instant ratings of American Research Bureau. Date Program and Time Network Rating Thur., Aug. 11 Untouchables (9:30 p.m.) ABC -TV 24.3 Fri., Aug. 12 77 Sunset Strip (9 p.m.) ABC -TV 19.5 Sat., Aug. 13 Gunsmoke (10 p.m.) CBS -TV 26.2 Sun., Aug. 14 What's My Line (>0:30 p.m.> CBS -TV 20.6 Mon., Aug. 15 Celebrity Talent Scouts (9 p.m.) CBS -TV 16.2 (half -hour show) and What Makes Sammy Run? (10 p.m.) NBC -TV 16.2 (hour show) WITH THE Tue., Aug. 16 Comedy Soot (9:30 p.m.) CBS -TV 14.7 Wed., Aug. 17 Circle Theater (10 p.m.) CBS -TV 15.7 Inter Mountain Copyright 1960 American Research Bureau Network TV APPLIED TO APPLIANCES COVER WYOMING Proctor- Silex's sales boom traced to tv LIKE A Proctor -Silex Corp., Philadelphia - phia followed in the 1954 spot testing), once Proctor Electric Co., an upstart in it's tv now is all network. From its three BLANKET the electrical appliance manufacturing test cities, Proctor's spot tv had grown with business -now has a place among the in only a few years to spot in 40 mar- INTERMOUNTAIN NETWORK'S larger corporations in the land as well kets. In 13 weeks of testing spot tv in as in the ranks of major tv advertisers. New York, the number of Proctor deal- WYOMING GROUP For Proctor, size and tv use have been ers rose from 300 to 3,000. The secret related. As the company increased its of its tv success: Proctor early in its KFBC KOWB television, the firm grew in sales. In advertising strategy decided it had a CHEYENNE LARAMIE 1954, the year when Proctor first tested product that must be demonstrated, did KWYO KPOW spot tv in New York, sales hit $4.6 mil- this on tv, using the medium spectacu- SHERIDAN POWELL lion. Last year's sales were $19 million. larly as a personal selling tool. This year the firm will show an esti- While Proctor-Silex could trumpet KOVE KVRS mated $26 -27 million in consumer ap- the return to tv of Mildred and Albert CASPER ROCK SPRINGS pliance sales. Another $13 -14 million (recorded voices of Pat Carroll and Al- KVOC KLUK will be added from its merged and len Swift) and the tv opening of 100 CASPER EVANSTON non -consumer operations this year. major markets to its product line, the The company popped into the adver- big noise for tv actually was in the FIRST in AUDIENCE tising news last week by announcing it background: FIRST in PROMOTION would throw its heaviest tv support yet With little fanfare accompanying its deliberations, FIRST for Your SALES in back of its fall (Sept. 12- Dec.1) sell- the company is consider- ing season. Proctor -Silex will be in 100 ing (1) the addition of spot to its cur- Ask Your Avery- Knodel major markets through participation in rent network and (2) the eventual debut Man six NBC -TV daytime shows (Jan Mur- in tv of its Silex line. ray, Concentration, Dough-Re -Mi, From These Roots, Make Room for Daddy and Here's Hollywood). If Business briefly The advertiser also noted that it Time sales YOU t'oo would return in its tv advertising to its animated characters of Mildred and Al- Radio debut Henry 1. Siegel Inc., lai N.Y., which has previously t will get bert (originated by Proctor's agency, advertised Weiss & Geller; animated by Ernest its H.I.S. brand sportswear in maga- Pintoff and produced by his Pintoff zines, trade papers and direct mail, will the GREATEST Productions in New York) which sold start a 13 -week test run today (Aug. millions of toasters and irons for the 22) over WINS New York, using three SALES results company over the years. spots daily (Mon.- Sat.). All spots in the $15,000 campaign will Last spring, Proctor used a group of be delivered in when you use - contemporary teenage jive talk, with filmed commercials on network that jazz music featured Jerry Lewis and the comedian's background, by Jack Lacy, host of the Jack Lacy Show. wife. Mildred and Albert had been a Agency: Leber near-advertising trade mark for Proc- & Katz Inc., N.Y. It's reported IWikvC that should tor on spot tv as the appliance manu- the test run pay off, H.I.S. facturer increased its use of the me- will buy radio nationally. AIMM4 dium and entered a period of spiralling Ceeco tests radio Ceeco Engineering sales. Corp., through Claude E. Morris & The Nation's Most Successful Regional Network Spot to Network While Proctor - Assoc., L.A., has started a test radio HEADQUARTERS SALT LAKE CITY DENVER Silex got its start via spot (New York spot campaign for Ceeco -Magic, treat- Contact Your Avery.Knodel Man was first and Los Angeles and Philadel- ment for brake linings and clutch 44 (BROADCAST ADVERTISING) BROADCASTING, August 22, 1960 the OLYMPIC METRO STATIONS Your buy is SET in the Pacific Northwest with one purchase! Three proudly announce 5,000 watters completely dominate the Puget Sound area. They are the appointment contiguous and complementary - with of a slight overlap to guarantee positive penetration. This new concept of buying a total market at one rate delivers a most efficient cost per thousand, the surest penetration and H-R indisputable impact. The Big Three are REPRESENTATIVES, INC. now ONE ... delivering most of the radio listeners most of the time. as Your nearest H -R Representative has a new, exciting story to tell you - along with a brand new rate structure National that will completely cancel out any problems you may have had making a Representatives smart buy in the big Pacific Northwest. ALL THIS ... AND LOCALIZED MERCHANDISING TOO! -R REPRESENTATIVES INC. A fresh approach to an old story U.S. Steel and BBDO, its agency, being prepared for U.S. Steel's tv marked those lines he would suggest lightly ribbed steel's best customer spectacular "Step on the Gas" that for gags or for change of emphasis. -the automobile industry-on tele- will be networked in October. Such creative development inevitably vision in an unusual fresh approach The choice of producer and tal- gained theatrical quality when com- to an old need. ent for the commercial was regarded bined with the drawing skill of Ernie The need as felt by advertiser in this instance as part of the Pintoff who was producer- director U.S. Steel has been to remind the agency's creative effort. With this via his Pintoff Productions, New country's automobile buyers and encouragement, the BBDO team- York. riders that it's steel which makes the Jack Goldsmith, a tv art supervisor, The "star" of the commercial is four -wheeled vehicle so sturdy and and James Huff, a tv copywriter- a salesman who is a sharpster with safe. went to work. a likable quality despite his aggres- The new approach: a 21/2 minute In reviewing their experience with siveness. He appears at the Colossal animated commercial that pokes a the commercial the team recalled Motor Car Company (in Detroit) little fun at the foibles of the auto this unusual development as illus- to sell his bag of substitutes for the industry while ramming home the trative: Comedian Don Adams, who steel used in automobile manufac- idea that the use of steel in bump- had been selected for the character ture. ers, in wheels and even in auto trim voice of the materials salesman, be- The hard -boiled president of the makes for a vehicle that's better came so enthused in the briefing that company, secure in the "yessing" of looking, safer and more practical. he took the commercial script home three vice presidents, won't take The commercial's debut on U.S. the night before the recording ses- china for the steel bumper; ginger- Steel Hour (CBS -TV) on June 15 sion. bread mix for the stainless steel auto pleased client and customer Detroit. When Mr. Adams appeared at trim or flexible putty for autos' Result No. 1: the commercial, called the studio the next day it was ob- rugged steel wheels. Consequently "Materials Salesman," was repeated vious he had memorized the script the salesman is forcibly ejected from on Aug. 10. Result No. 2: another (ordinarily all he would have had to the sacred domain of Colossal Motor animated cartoon about autos is do was read the lines) and had Car Co. Friendly wink at Detroit The U. S. Steel cartoon winks what car buyers call car trim? They call it gingerbread good -naturedly at Detroit foibles while stressing the im- showing a deep subconscious desire for this Instant portance of steel in auto manufacture. In sequence: (1) Gingerbread Auto Trim ..." -and putty car wheels (r) the salesman arrives at the "Colossal Motor Car Com- for pliability and permitting the driver to place "driving pany" identifying himself as from "the Wonderful Ma- skill against the uncertainties." Colossal is sure that terials Company." His audience is the Colossal president steel manufacture remains the best and so provoked, the accompanied by three vice presidents in a "group think." company veeps haul the salesman away while the presi- Proposed is gingerbread for auto trim (c) -"do you know dent points to the exit rasping, "Get him out of here." facings, on KHJ and KRLA Los An- Joseph Katz Co. of New York. grid games with three other national geles. If successful, the company plans sponsors. to use radio on first a regional, then Kicks for cars American football tel- a national scale. ecasts have been picked to carry the Agency appointments ball for foreign cars in California this Seeco Inc., Santa Monica, Calif., Globe American Oil N.Y., spots Co., fall. Northern and Southern California appoints Curtis Winters Co., L.A., to is adding 30 to 40 markets to its radio Renault Dealers Assn., through Len handle all advertising and publicity. and tv spot schedules this fall to pro- Weissman L.A., Co., has purchased one- Seeco designs and manufactures air- mote the special offer of a tie -in traf- 17 sixth sponsorship of the American craft and missile parts and assemblies fic- builder in the form of a 14 -inch, Football League pro football games, as well as automated machine tool inflatable vinyl, eight -color globe. The Sundays and Thanksgiving, on 12 Cali- systems. globe has a retail list price of $9.95 fornia stations of ABC -TV, sharing but will be offered to American Oil with five national sponsors. Compe- The Capital Finance Corp., Colum- customers for $3.50. In its distribu- tition Motors (Volkswagen and bus, Ohio, appoints McCann -Mar- tion areas, including most parts of Porsche), through Doyle Dane Bern- schalk, Columbus and Cleveland, as its southern and eastern U.S., American bach, L.A., will be quarter- sponsor of advertising agency effective Sept. 15. Oil will promote the offer via tag lines the 13 NCAA college football tele- John Ribbing will serve as resident ac- on its regular commercials throughout casts, Saturdays and Thanksgiving, on count executive of the personal loan and the fall season. Amoco's agency is The five ABC -TV stations, sharing the finance-savings company. 46 (BROADCAST ADVERTISING) BROADCASTING, August 22, 1960 WAVE TV Gives You 28.8% MORE HEADACHES! (headaches your products can soothe, that is!) In any average week, at least 28.8% more people watch WAVE -TV than any other TV sta- tion in Kentucky, from sign -on to sign -off. And ALL these extra families of course have their share of head- aches, sweet teeth, yens for new automobiles, etc.! WAVE -TV gives you much lower costs per 1,000 than any other TV station in Kentucky. These are FACTS. Ask us (or NBC Spot Sales) for the proof. CHANNEL 3 MAXIMUM POWER NBC LOUISVILLE NBC SPOT SALES, National Representatives BROADCASTING, August 22, 1960 47 THE MEDIA Data for the 115 -page report was THE TORTOISE AND THE HARE compiled by Standard Rate & Data Service to ANA's specifications. Non- Press rates outstrip circulation since '46 members of ANA may buy copies ($15 each) from the association, 155 East The average line rate of U.S. daily tion increased 5.4 %. Evening papers 44th St., New York 17. newspapers has gone up 84% since had a rate gain of 77.8% against a 1946, while circulation has gone up circulation rise of 10.3 %. All -day Increase radio news, only 11.1 %. Sunday papers have papers and morning -evening combina- boosted rates by 62.9% while adding tions raised rates 68% and circulation services says Sarnoff but 13.2% to circulation. 4.1 %. These figures are from the Assn. of These rate figures are based on the Radio's future lies in the "number National Advertisers' latest report on average line rate, assuming 5,000 lines and variety" of services it can provide newspaper circulation and rate trends, per year. Increases based on the cost of to "the limit of human ingenuity and being released today (Aug. 22). The one line of advertising per million technical possibility," NBC Board study, showing postwar circulation and circulation run somewhat less. For in- Chairman Robert Sarnoff on Friday rate patterns of each U.S. English -lan- stance, on this basis the rates for dailies (Aug. 19) told dignitaries attending the guage daily and Sunday paper with as a whole increased 66% as compared 40th anniversary celebration of WWJ more than 50,000 circulation, updates with the 84% increase shown on a Detroit (see picture box this page). a similar report issued by ANA a year straight cost -per -line basis. Mr. Sarnoff's view of what radio ago. The study also reviews the rate -and- means to the community today included The report shows that morning news- circulation trends of six Sunday maga- a composite picture of increased at- papers boosted rates by 91.5% between zine groups and two Sunday comics tention to news, specialization on local 1946 and 1960 while net paid circula- groups. service and more emphasis on indi- vidual or specific needs. The NBC head noted that the ability of a single fm channel to carry a number of sig- nals simultaneously holds promise for greatly expanded use. He pointed to NBC's plans for specialized fm services for doctors. On another tack, Mr. Sarnoff made a point of NBC's accent on youth: "Most of our top people are in their early or mid-forties, yet have 20 or more years behind them in broadcast- ing. We have youth seasoned with ex- perience. . . My young organization is never bound by precedents, never afraid to try something new." NAB committees Memberships of three NAB standing committees were announced last week by the NAB Policy Committee. The committees are: NAB Radio Public Relations- Robert J. Mc- Andrews, KBIG Los Angeles, chairman; Richard W. Chapin, KFOR Lincoln, Neb.; Frank Gaither, WSB Atlanta; Simon Goldman, WJTN James- town, N.Y.; Joseph N. Higgins, WTHI Terre Haute, Ind.; Rex Howell, KREX Grand Junction, Colo., and A. Boyd Kelley, KRRV Sherman, Tex. All are mmbers of the NAB Radio Board. 40th Anniversary Awarding of William E. Scripps, then publisher NAB Engineering Advisory-A. James Ebel, eight $1,000 scholarships to four of of Detroit News, went on air Aug. KOLN -TV Lincoln, Neb., chairman; Warren L. Braun, WSVA -AM -TV Harrisonburg, Va.; Andrew Michigan's top universities high- 20, 1920). Mary V. Beck (r), Com- L. Hammerschmidt, NBC; George P. Hixenbaugh, lighted culmination last Friday mon Council president, presented WMT Cedar Rapids, Iowa; Thomas E. Howard, (Aug. 19) of week -long 40th anni- WWJ executive a council resolution WBT -WBTV (TV) Charlotte, N.C.; Leslie S. Learned, MBS; Frank Marx, ABC; James D. versary celebration by WWJ De- "given in recognition of the mean- Parker, CBS -TV; Russell Pope, KHSL -TV Chico, troit. Scholarships went to students Calif.; Wilson Raney, WREC -AM -TV Memphis; ingful role WWJ has played in the Robert M. Silliman, Assn. Federal seeking careers in commercial and of Communica- life of our metropolitan community tions Consulting Engineers; Rudy N. Starnes, KDUB -AM -TV educational broadcasting. during the past four decades." Lubbock, Tex. Edwin K. Wheeler (c), general NAB Broadcast Engineering Conference--Virgil Some 260 civic leaders attended D. Duncan, WRAL -TV Raleigh, N.C., chairman; manager of WWJ- AM -TV, accepted J.D. Bloom, WWL -TV New Orleans; Warren L. proclamation from Mayor Louis C. Friday's anniversary event which in- Braun, WSVA -AM -TV Harrisonburg, Va.; Ray- cluded talk by NBC Board Chair- mond F. Guy, NBC; Leslie S. Learned, MBS. Miriani (I), which named Aug. 20 Liaison with NAB Convention Committee -Merrill as WWJ Day in observance of 40th man Robert Sarnoff (see separate Lindsay, WSOY -AM -FM Decatur, Ill.; Frank story this page). Marx, ABC; James D. Parker, CBS -TV; J.S. anniversary (WWJ, founded by Petrik, KETV (TV) Omaha; B.E. Windle, WCLT- AM-FM Newark, Ohio. 48 BROADCASTING, August 22, 1960 New research concept, measuring significant audience in seven areas, shows more families spend more time listening to WBZ than any other Boston radio station! Get the full Pulse report from your AM Radio Salesman. ISO° WESTINGHOUSE BROADCASTING COMPANY, INC WR 7 BOSTON + WBZA SPRINGFIELD rl - ++ REPRESENTED BY AM RADIO BALES BROADCASTING, August 22, 1960 49 ACCENTUATING TV'S POSITIVE SIDE Syracuse seminar hears about need for a favorable tv image Broadcasters might as well blame has the broadcast industry. The result of this attitude, he said, themselves for (1) the public's bad The result, he said, is "an image of was "to widen the gap between the image of broadcasting and (2) the wide program mediocrity, cliches, absurd broadcast profession and education." acceptance of the public -owns- the -air- advertising and fraudulent quizzes" He urged broadcasters to become more waves concept. that broadcasters have allowed to de- interested in mid -career training and These thoughts dominated a week- velop. said broadcast education must be long seminar of broadcast executives The Solution Dr. Bartlett said centered more around study of broad- that wound up Aug. 15 on the campus broadcasters "must conserve the best casting as a means of human communi- of Syracuse U. A score of broadcast things they do, much as other means cation, with more attention to the social executives attended the seminar, dis- of communications do in libraries." sciences and the "social fallout" of cussing industry issues with members of He proposed that individual stations modern science. the Syracuse faculty and a group of consider the listeners in their coverage Research has been slighted, he said, industry executives who served as guest areas "as stockholders in a community deploring the fact "that so rich an in- teachers and panelists. enterprise" and that annually each sta- dustry as broadcasting has done so little A prominent educator, Kenneth G. tion account for its past year in a to promote research into any areas, in- Bartlett, public affairs vice president of pamphlet and through on- the -air re- cluding approaches to broadcasting re- Syracuse U., chided broadcasters for porting. These reports, resembling an- sponsibility. their failure to meet criticism head -on nual reports to stockholders of corpora- "Criticism of broadcasting will con- and their passive acceptance of ad- tions, would contain a quantity analysis tinue until broadcast leadership ac- verse propaganda. of program structure and quality analy- quires a purpose appropriate for our Louis Hausman, director of the in- sis by observers with reference to sta- time in history," Dr. Bartlett con- dustry's Television Information Office, tion policy. cluded. "Progress toward better broad- challenged the well -worn statement that Next, Dr. Bartlett called for an over- casting fare will be slow and tortuous the public has legal rights to the air haul of broadcasting education. "Col- until a less confused purpose is defined waves which justifies federal program leges and universities in offering instruc- and personnel are trained to accomplish regulation. tion made mistakes many years ago by that goal. By means of entertainment, Dr. Bartlett said he had never known concentrating on how- to -do -it courses and otherwise, man from the sum total a business or profession "that changed instead of probing why it is done. The of offerings shall be increasingly in- modern life so much or contributed emphasis upon skills often to the ex- spired, enlightened and within the so greatly to the culture of our time or clusion of an attack on substance (the limits of human imagination, aided in was so widely accepted in so short a nature of freedom, the right to know, understanding. If the medium, and time and still received so little recog- the standards of quality) led to lack of those who work in it, would be so nition from scholars and the day-to- confidence in what was being offered dedicated, I am confident that our pub- day observers of the current scene," as academically." lic image would be more respected and that our contribution to human better- ment would become even more im- portant than it already is." Serving Society Posing a series of questions confronting broadcasters who serve American society, Mr. Hausman asked seminar members to consider ob- jectively such matters as presentation of controversial issues, the duty to pro- vide programs "for the good of so- ciety," children's programs, offense to special groups and the program pres- sures of advertisers. In raising the matter of the public's legal rights to the airwaves, he re- minded that nothing happens to an air- wave until a permittee builds transmit- ting equipment and studios, hires talent and puts on programs. "Nothing hap- pens in terms of air transportation until private enterprise has built the airplanes and staffed them and kept them flying," he said. "On this theory it is possible Remodeling WCCO radio is re- Bldg., with the construction of new that the functions of the FCC and Civil vamping its present downtown Min- offices, studios and the installation Aeronautics Board are primarily and neapolis building and is planning to of new engineering equipment. chiefly -perhaps even exclusively -to put on a new $200,000 face. Plans WCCO also plans a sixth floor keep signals and planes from bumping call for remodeling its street -side addition with roof -garden area, add- into each other." facade (architect's sketch above) ing 12,000 square feet of public "What precisely does the public own and rebuilding the entire broadcast rental space to the building. Vertical when we say that something is proper- area in the present WCCO Radio steel louvres will cover the exterior. ty?" he asked. "Is the public a majority or is it each individual? Are the words 50 (THE MEDIA) BROADCASTING, August 22, 1960 'public ownership' simply a semantic application. "Where do you draw the Richard Salant, corporate vice presi- fiction or do they refer, in fact, to cer- line and who draws it ?" he asked. dent of CBS Inc.; Edward Stanley, tain specific claims that individuals may "Should we agree with the proposi- public affairs director of NBC, W.C. assert. tion that cultural or informational pro- Swartley, WBZ -AM -TV Boston and "For example, the subway systems grams should not be scheduled against Ralph Steele, of the Oregon State Sys- in New York City are municipally escape fare since there is ample evi- tern of Higher Education. operated and presumably owned by the dence to indicate that information of Mr. Salant voiced encouragement public. I suspect though that if any culture inevitably will lose out in such a over the industry's future after hearing passenger were to take even one strap situation? And that the people whom seminar participants talk objectively from a subway car on the assumption we most might want to inform or about the industry. He urged network that this represented his portion of 'improve' are least likely to be at- affiliates to assume increased responsi- ownership, he'd be more likely to end tracted when they have another bility in keeping their networks in- up with a summons than a strap." choice ?" formed about their program views. He "If as with the British Broadcasting Mr. Hausman reminded that re- called for improved quality in all tv Corp. the government -that is, the search indicates mass media tend to programming, not merely public serv- people -owned the studios and trans- reinforce and fortify existing attitudes ice. mitters, then there would be no ques- rather than significently change them. Mr. Cohen said responsible advertis- tion of government control of pro- He asked if any one group "has the ing agencies believe quality program- MR. SWARTHY MR. SALAN I MR. HAUSMAN MR. STANLEY MR. COHEN MR. READ MR. BARTLETT gramming," he told the meeting. right to use a popular and limited-access ming will last and the junk will be Mr. Hausman discussed implica- medium to depict a way of life or a forgotten. He said "not all agencies" tions of the theory the public should set of values that does not jibe with merely promote violence, a charge fre- be given what is "good for them," re- those held by the community ?" And quently voiced, and said agencies owe calling many people didn't like being he raised the problem of controversial a duty to their clients to advise on forced to see the political conventions programming. There is ample evidence programming. if they looked at tv. to answer the charge that advertisers Mr. Stanley said the pressing world "There are two opposing points of shy away from news, public affairs and situation is leading broadcasters into view," he continued. "One view holds serious dramatic programs, he said. increased public service programming that what is happening is so important Dr. Eugene S. Foster, chairman of to an extent not dreamed of a decade to the workings of a democracy that - the Syracuse U. tv and radio depart- ago. whether it likes it or not -the audience ment, led the seminar faculty. With Station Responsibility Mr. Reed should have no choice. This view is him on the staff were Dr. Bartlett, contended editorializing is a responsi- buttressed by the fact that there is who heads the Syracuse Television & bility of stations especially in commu- a difference in what the viewer sees Radio Center; Philip Cohen, vice presi- nities having a newspaper monopoly. on different networks. This difference dent of Sullivan, Stauffer. Colwell & Before editorializing, he said, a station results from the editorial judgment of Bayles; James Day, KQED (TV) San should first have a good, large news each network's news director who, on Francisco; Mr. Hausman; A. Louis staff working fulltime at gathering and occasion, selects out those incidents Read, WDSU -AM -TV New Orleans; presenting news. He said management which seem to him to serve best to must have community stature to lend clarify what is happening. weight to editorials. "The opposing point of view says AB -PT backs play Mr. Swartley called for staff involve- that essentially it is the same event, the ment in community affairs and a com- differences are slight in what the pub- American Broadcasting - Para- petitive, creative program atomsphere lic sees on one network or another, mount Theatres Inc. is develop- within stations. He said the WBZ radio and it is wasteful to use all facilities ing a Broadway production: "A and tv personnel are active in 172 as- for one event. It goes without saying Thousand Clowns." AB -PT took sociations, clubs and civic organiza- that this view asserts that it is an un- over the production after it had tions, bringing community needs to the democratic limitation of choice to deny been offered as a tv show. AB -PT attention of the stations. He showed a audiences access to other programs. A and ABC -TV officials thought the film of public service programs, includ- considerable segment of the public and comedy would be more suitable as ing an introduction by Donald H. Mc- critics have expressed themselves on a play than as a program. (Story Gannon, president of Westinghouse both sides." is about a bachelor tv writer and Broadcasting Co. Forced Duty Pushing the question his orphaned nephew.) The pro- The enrollees, as listed by the uni- further, he said some people say all im- duction in general comes under versity, included E. David Rosen, WAST portant events should go out over all Thomas W. Moore and Daniel (TV) Albany, N.Y.; Mark Edwards, tv facilities simultaneously, with so- Melnick, ABC -TV's vice presi- WTEN -TV Albany, N.Y.; George H. ciety having a right or even a duty to dents in charge of programming Page, WSB -TV Atlanta; J. Sidney King, force its members to do things for and program development. WBAL -AM -TV Baltimore; Richard their own good. This raises problems of Lusber, WJZ -TV Baltimore; Charles A. BROADCASTING, August 22, 1960 51 Hart, WHDH -AM -TV Boston; John of the Russian tapes granted to CBS Hutchinson, WBEN Buffalo; Sterling News was used Thursday evening Wright, WSOC-TV Charlotte, N.C.; (Aug. 18) on The World Tonight, Carl Zimmerman, WEWS Cleveland; 8 -8:15 p.m. The network said it would Raymond Colonari, WICC Bridgeport, continue to use the recordings as they Conn.; Kendall Smith, WTIC -TV Hart- arrived in America. ford, Conn.; Thomas Briscom, WSM- Mr. Kalb was accredited by the TV Nashville; Edmund Cramer, WCBS- Soviet Union last spring to re -open TV New York; Alvin H. Perlmutter, the CBS News bureau in Moscow after WNBC -TV New York; Harry Moses, it had been closed some 18 months WOR New York; Arthur A. Watson, after telecast of a play, "The Plot to WRCV -AM -TV Philadelphia; Preston Kill Stalin," on CBS -TV's Playhouse 90 Stover, WTAE-TV Pittsburgh; Ray- Sept. 25, 1958. mond Gilvard, WPRO -TV Providence, R.I.; John P. Decker, WVET-TV Ro- Calif. stations win chester; Arthur S. Harris, WRGB -TV Schenectady, N.Y.; Lew O'Donnell, public service awards WHEN -TV Syracuse; James McDon- Gold medals for outstanding public ald, WSYR Syracuse; Herbert Victor, service programming by California ra- WMAL -TV Washington. dio and tv stations will be presented to KNX Los Angeles, whose Blackboard Radio Moscow helps Dilemma made it the winner in the met- News ropolitan radio station class; KTIM CBS cover trial San Rafael, non -metropolitan radio "some days a CBS News, after some harsh treat- winner with Marin Sounding Board, man can't make ment by the U.S.S.R. in recent years, and KPIX (TV) San Francisco, chosen a nickel" last week came in for what appeared best metropolitan tv station for Life in plugged to be special treatment. Radio Moscow the Balance. California Governor Ed- Says MAJOR SELLINGFORCE available to Marvin Kalb, CBS mund G. Brown will make the presenta- (Ambrose W., at your service) made News Moscow correspondent, tape re- tion at the press-radio -tv banquet to be Ever get the feeling you're getting nowhere fast, old snake -killer? cordings of the espionage trial of U.S. held during the annual California state I did ... that's why I gave up Indian Airman Francis Gary Powers. A check fair & exposition, Aug. 31 -Sept. 11 at scouting and scooted back home to of other networks failed to turn up Sacramento. South Carolina to plan ahead. Started with that 1,526.foot tower evidence of similar favor by Radio Gov. Brown will also present silver that gives WIS -TV the power to Moscow. medals to KPFA (FM) Berkeley, met- deliver the whole state (or pretty near) for one buy. Me, old For the early days of the trial, Mr. ropolitan radio, House Un- American Major Sellingforce, I planned the state Kalb filed voice reports by radio Activity; KRON -TV San Francisco, so Columbia would be SOUTH CAROLINA'S BIGGEST METROPOLITAN circuit. He had film crews on hand, but metropolitan television, Medical Show; AREA IN THE 1960 CENSUS ... and only Soviet cameras were in the court- KNTV (TV) San Jose, non-metropoli- that it is! Down here, population it was understood. Newsmen tan tv, Hooked. sales are jumping like a sausage on a room, pan. Join up with WIS -TV, old were allowed to take pictures off the Bronze medals will go to KPFA, flint. dodger. It's a fighting outfit... radio, Great Stories MAJOR SELLING FORCE IN SOUTH tube of Soviet tv coverage. The first metropolitan of the CAROLINA ... way ahead of whatever's in second place. Ask me for a folder that tells my whole life story; the good with the bad.. Symphony sells on WLOL -FM Sales of season tickets for the quiries. Largely as a result of this Minneapolis Symphony Orchestra we now find ourselves 220 season have spurted following a 12 -hour tickets ahead of a similar period a public service program broadcast by year ago and closer to the $341,000 WLOL -FM that city. The idea was fund goal. This was the first time developed by N.L. Bentonson, presi- that a massive tribute of this sort dent, and Thomas H. Ruben, gen- had been given to us by a local radio eral manager of the station. station." With the volunteer services of Sponsors were given co-sponsor John W. Forney Inc., Minneapolis identification at the start of each of agency, the noon -to- midnight pro- the 12 hours during the special gram presented a musical preview of broadcast plus two one -minute in- the coming symphony season. The stitutional-type messages. Forney Minnesota Orchestra Assn. was al- Inc. supplied copywriting, promo- lowed to sell time and pocket the tion and programming services. proceeds for its guaranty fund cam- Charles S. Bellows, president of YM I S NBC /ABC paign. the orchestral association, said, "This TV "As a public relations effort it was a fine public service and I know COLUMBIA, SOUTH CAROLINA could not have been better or more that I am speaking not only for our u station of effective," according to Richard M. board of directors, but also for all THE BROADCASTING COMPANY OF THE SOUTH Cisek, assistant manager of the or- members of the symphony and, in WIS -TV, Channel 10. Columbia, S. C. chestra. "Telephone calls coming in- effect, the entire community, in ex- WSFA-TV, Channel 12, Montgomery, Ala. office reflected a pressing WIS, 560, Columbia, S. C. to the universally our gratitude to all who WIST, 930, Charlotte, N. C. high volume of season ticket in- made the program such a success." 52 (THE MEDIA) BROADCASTING, August 22, 1960 Newest in a Complete Line of RCA Transistorized Amplifiers NEW BA -34A featuring plug -in construction easy -to- service. Output transistors are mounted on circuit boards at rear of chassis NEW RCA 10 WATT TRANSISTORIZED MONITOR AMPLIFIER needs only half the space and 30% of BA -26A Turntable Preamplifier (Available for immediate delivery) power of earlier models! Here's the newest in RCA's complete new line of transistorized audio amplifiers. The BA -34A is the latest in a large and famous line of RCA Monitor Amplifiers. It provides all the quality, reliability and conven- ience of earlier models but takes only half the shelf space and uses far less power. (Reduces heating as well as power consumption.) Provides power output of 10 watts with excellent frequency response BN -65 Remote Amplifier and very low distortion. Has bridging input and "high- gain" input for (Available for immediate delivery) operation from low -level microphones. Standard RCA plug -in type shelf mounting - proved best and most convenient in hundreds of AM, FM and TV installations. The BA-34A is completely compatible with other RCA audio and video units. With the BA-31 Preamplifier and BA-33 Program Amplifier it makes possible a completely transistorized custom audio installation. Ask your RCA Broadcast Representative about the complete line of transistor amplifiers. Or write to RCA, Dept. KD -22, Building 15 -1, Camden, N.J. In Canada: RCA VICTOR Company Limited, Montreal. Coming: BA -33 Program Amplifier Another fine new product from the Broadcast and Television Equipment Division of RCA ! API The Most Trusted Name in Electronics RADIO CORPORATION OF AMERICA Coming: BA -31 Preamplifier BROADCASTING, August 22, 1960 53 World; KIDD Monterey, non- metropoli- tan radio, Storm; KPIX metropolitan tv, $9.75 Million This amount is on Calculated Risk; KSBW-TV Salinas, the check passing from David C. non -metropolitan tv, News. KVIE (TV) Moore (r), president of Transcon- Sacramento, educational tv station, won tinent Television Corp., to B. Gerald an honorable mention in the metropoli- Cantor, president of National Thea- tan tv class for Main Street. tres and Television. Transcontinent received FCC approval of its pur- chase of WDAF -AM -TV Kansas Changing hands City on July 13. The transaction was ANNOUNCED The following sales of completed last week at the Marine station interests were announced last Midland Bank in New York City. week, subject to FCC approval: Transcontinent also owns and op- perates WROC -FM -TV Rochester KDAL -AM -TV Duluth, Minn.: Sold N.Y.; WGR- AM -FM -TV Buffalo; by Red River Broadcasting Co. to KFMB- AM -FM -TV San Diego; WGN Inc. (Chicago Tribune -WGN- KERO -TV Bakersfield, Calif., and AM-TV) for $3.3 million (CLOSED 60% of WNEP -TV Scranton -Wilkes Schoellkopf, George F. Goodyear, CIRcurr, Aug. 15). Sellers are es- the Barre, Pa. Major owners of Trans - General Railway Signal Co., Jack tate of Dalton LeMasurier (who was continent are Paul A. and J. Fred D. Wrather and Edward Petry Co. killed in an airplane accident in 1957), which owns 77.7 %, and Odin S. Rams - land and Robert A. Dettman, each are affiliated Mr. Simons bought ch. 10. NBC- affila- owning 11.1 %. The transaction also in- on ch. 3. Both stations & ted station for $1.1 million cludes five uhf translators in Minnesota. with CBS. Broker was Blackburn Co. (AT DEADLINE, July 11). He sold minority No change in personnel is contem- KTVE (TV) El Dorado, Ark. (Mon- 48.9% to Veterans during past three plated, it was announced; Mr. Rams - roe, La.): 80% sold by William H. weeks, and application for 31.7% sale land will remain as general manager Simons, widower of former FCC Com- to same buyer was filed last week. Pres- and Mr. Dettman, as chief engineer. missioner Frieda B. Hennock, to Vet- ent licensee, Home Broadcasting WGN Inc. has common ownership with erans Broadcasting Co. (WVET -AM- Co., still owes $850,000 on purchase, pay- WPIX (TV) New York (New York TV Rochester, N.Y.) for $347,000 plus able over number of years. Daily News). KDAL was founded in $50,000 compensation over five years, 1936 and operates on 610 kc with 5 plus agreement to have licensee repay WBOF and WYFI (FM) Norfolk, kw. KDAL -TV went on the air in 1954 $134,000 personal loan to Mr. Simons. Va.: Sold by J. Leo Hoarty Jr. and as- sociates to Washington attorney Temple W. Seay for $260,000. Mr. Seay is as- sociated with Dow, Lohnes & Albertson, Washington, and plans to retire from law practice to devote full time to his broadcasting interests. Mr. Hoarty, ACCURACY president and general manager of both stations, will remain as general man- ager of both stations; he also will be a 20% stockholder of the new ownership. To be selected by local, state, and national WBOF, assigned to Virginia Beach, op- erates on 1550 kc with 5 kw daytime; jurisdictions for the appraisal of estates WYFI uses 11.5 kw on 99.7 mc. Brok- involving broadcast properties, a broker er was Howard S. Frazier Inc. must have unquestionable accuracy. WMMW Meriden, Conn.: Sold by C.A. Schultz and associates Blackburn & Company has achieved to Meriden Radio Inc. for $125,000. Meriden Ra- the reputation of exactness in all dio comprises Ralph N. Weil, Arnold negotiations, and appraisals. Hartley and Edward Connolly. Same three have interests in KATZ St. Louis and have bought KCOR San Antonio, Tex. (CHANGING HANDS, Aug. 1). Gus Kruttschnitt, now general manager of WMMW, remains as executive vice NEGOTIATIONS FINANCING APPRAISALS president. WMMW is I kw daytimer on 1470 kc. Mr. Weil heads group applying for North White Plains and Poughkeep- cackbwrn sie, both New York. Incorporated Sacramento fm group RADIO - TV - NEWSPAPER BROKERS The six WASHINGTON, D. C. MIDWEST ATLANTA WEST COAST independently programmed James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph fm stations of Sacramento. Calif., have Jack V. Harvey William B. Ryan Stanley Whitaker Calif. Bank Bldg. Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. formed a group to be called the Sacra- Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. mento STerling 3 -4341 Financial 6 -6460 JAckson 5.1576 CRestview 4 -2770 Valley Fm Broadcasters. Mem- ber stations are KCRA -FM. KEBR (FM), KHIQ (FM). KJML (FM), 54 (THE MEDIA) BROADCASTING, August 22, 1960 KSFM (FM) and KXRQ (FM). Officers booklet discusses public, station and in- are: Louis Gerlinger of KJML, presi- ternal relations; audience -building; iden- dent; Orel Phillips of KCRA -FM, tification with service and civic groups, treasurer, and Carl Auel of KEBR, and other facets of station operation. STATIONS secretary. Mr. Sulzer asks and answers some 40 questions in the concise booklet, "to be NAB tv code board read, memorized and practiced by the FOR SALE entire staff." moving to Life Bldg. KVI editorials A series of editorials EASTERN NAB's Tv Code Review Board will by KVI Seattle, Wash., on dangers in- move its New York office next month volved in the misuse of drugs has all Highly profitable Muzak Distribu- to permanent headquarters in the new but eliminated the situation and has tion covering densely populated New Time & Life Bldg., 1271 Avenue of earned the station praise from the York City business area. Low over- Americas, in the center of the broad- Seattle police department, which cited head-with steady staff. Potential cast-advertising area of midtown Man- KVI for an excellent presentation fascinating. Netting 56% of gross. "... Ask for interesting details. hattan. Currently the office is located to Price of this material the public." negotiable. at 380 Madison Ave. in the Trans - to ex- continent Television Corp. quarters. Newsman -mediator Assigned WASHINGTON, D.C. plore labor difficulties in a strike by The New York tv code office of 1737 DE SALES ST., N.W. NAB was opened earlier in the summer agricultural workers against the Thomas EXECUTIVE 3 -3456 with Stockton Helffrich, formerly NBC Bowers Ranch in Gridley, Calif., Har- RAY V. HAMILTON JOHN D. STEBBINS continuity acceptance director, in vey Sachs, newsman for KGO -AM -TV San Francisco, brought about the first charge. Mr. Helffrich announced last MIDWEST week the appointment of Warren H. union -management meeting. In the course of interviews, Mr. Sachs learned Braren as his assistant. Mr. Braren was Midwestern market with that there had no good in- with Ted Bates & Co. been face -to -face dustries grossing $125,000.00 an- meeting between the principals in the nually. Excellent assets, $56,000 to strike. Working as an intermediary he replace the building, $225,000 total Media reports arranged for the union and Bowers to price for station. discuss their differences at a lawyer's CHICAGO Wometco dividend The board of di- office. First news of the arrangement 1714 TRIBUNE TOWER rectors of Wometco Enterprises Inc. DELAWARE 7 -2754 was broadcast on KGO. He also ar- voted a quarterly divided of 171/2 cents RICHARD A. SHAHEEN ranged a second meeting planned to re- a share Class A and 61/2 on cents a solve the dispute which had halted har- share on Class B stock, payable SOUTH Sept. vesting of Bowers' $160,000 peach 15 to stockholders of record Sept. 1. crop. A union representative praised AM & TV Combination. $300,000.00. Wometco Enterprises, traded over the Mr. Sach's work and stated that both Owns good real estate. Radio station counter, includes WTVJ (TV) Miami; long money is a - parties owed KGO -AM -TV a debt of time maker, full WLOS- AM -TV timer. TV station breaking even and -FM Asheville, N.C., gratitude for bringing them together. and 47.5% of WFGA -TV Jacksonville, definitely on the upgrade. Good real estate. $60,000 down and good Fla., as well as a 20 -house theatre terms. chain, vending machine operation, Rep appointments Rocky Mountain AM & FM. Pepsi -Cola franchise in Bahamas, Sea - 5125,- KFAX San Francisco: George P. 000.00. This the only station in this quarium in Miami and controlling in- Hollingbery Co. small town, fulltime 250 -waiter with terest in an "indoor playland" opera- application for one -kilowatt day. Is tion in Fort Lauderdale, Fla. KDIX -AM-TV Dickinson, N.D.: the only FM in the area. Fairly new Forjoe & Co., N.Y. and in the black. This is a wonderful Awards handbook Awards and cita- mamma and pappa operation. WFEA Manchester, N.H.: Devney- tions given in the broadcasting field are DALLAS O'Connell. N.Y. and Chicago, as na- listed in a handbook published last week 1511 BRYAN ST. by NAB. Compiled by Richard M. tional representative. Foster & Creed. RIVERSIDE 8 -1175 Allerton, NAB research manager, it Boston, continues as WFEA's New DEWITT 'JUDGE' LANDIS contains a list of 102 separate awards England representative. WEST and citations with full details including WYNG Warwick, R.I.: New Eng- name and address of sponsor. This list land Spot Sales, Boston, as regional Profitable fulltime California Radio includes awards in announcing, acting representative. Station located in attractive, grow- and advertising through education, edit- ing area. Grossing in excess of $90,- ing, engineering, programming, produc- KYOS Merced, Calif.: Torbet, Allen 000. Priced at $175,000 with 29 °0 tion, public service, script writing and & Crane as representative in San Fran- down on long terms, no interest. Copies are being mailed cisco, Los Angeles. New York, Chicago sportscasting. SAN FRANCISCO free to all NAB members. and St. Louis. 111 SUTTER ST. KSXX Salt Lake City; KSVN Ogden. EXBROOK 2 -5671 'Not for management' A public re- JOHN F. HARDESTY lations guide, designed "not for man- Utah, and WTMT Louisville: Forjoe & agement" but for the staffs of stations, Co., N.Y. is currently being distributed by the WITH Baltimore; WXEX -TV and -LANDIS ASSOC., INC. National Assn. of Educational Broad- WLEE Richmond, Va.: James S. Ayers HAMILTON & casters to its members throughout the Inc. as southern representative. NATIONWIDE BROKERS Prepared by Elmer Sulzer. country. RADIO & TELEVISION STATIONS NEWSPAPERS radio -tv communications director at In- KQTY Everett, Wash.: Art Moore & diana U. and chairman of NAEB's pub- Assoc.. Seattle and Portland. Ore.. as NEGOTIATIONS APPRAISALS FINANCING lic relations committee, the five -page regional representative. BROADCASTING, August 22, 1960 55 GOVERNMENT `DISASTER BLUEPRINT' APPROVED Broadcast system for use in national emergency announced A plan for an emergency broadcast transmission. Channels which would its news center." Basic personnel will system to be used in the event of an be made available for presidential use consist of a 16 member emergency enemy attack has been approved by include all major radio and television news pool comprised of newsmen from the FCC, the Secretary of Defense and networks combined as one, picking up all media. The programs will consist the Office of Civil & Defense Mobiliza- the transmission from Washington of "pronouncements by federal offi- tion. metropolitan or peripheral area stations cials, such pronouncements to be made Drawn up by the National Industry "that have been equipped to relay pro- in person," while announcements re- Advisory Committee, the plan incor- grams to the networks." The relay leased officially by government depart- porates the priority of messages to be would be from the Federal relocation ments will be read by news correspond- broadcast and utilization of existing site, to newspoint, to networks. Pro- ents on duty at originating points. broadcast facilities. It also sets up na- cedures are being developed, the report The means by which national broad- tional and local advisory committees, asserted, to provide o &o stations of casting can be maintained during the composed of industry and government radio and tv networks with alternate emergency period is reported in the representatives. control- center capability since the plan. The setting up, testing and Under the plan, the burden of re- presidential message may originate switching of facilities for national mes- sponsibility for a communications sys- from other than normal control points. sages "are normally available only tem "will depend almost entirely upon National programming and news within the personnel of the telephone the use of non -government broadcast will utilize the same channels as a companies and network con t r o I facilities and personnel." This is predi- presidential message, and will originate points." However, alternate means of cated on the assumption that "sufficient from either the White House, federal interconnection "are under research, numbers" of commercial broadcast fa- relocation site or newspoint. development and implementation," the cilities "will remain usable" after a Full Time National programming report said. major attack. and news will be furnished intermit- State and local programming will be Top priority of the emergency tently on a 24- hour -a -day basis until planned by state and local authorities broadcast system will be presidential normal broadcasting can be resumed. in conjunction with advisory commit- messages to the nation. "All stations" The service will originate from "the tees. Federal agencies will approve must carry these messages at time of temporary seat of government and /or state and local program plans, "follow- ing submission to NIAC for its recom- mendations." Basic feeder circuits for the nation- wide commercial radio broadcast net- works will be provided by industrial KFAX ¡ewsradio is the radio microwave, multiplexed fm off - the -air relays, AT&T express routes, NEW kind of Radio... state inter -city remote pick -ups, among others. offering to the Audience a Operational procedures for Conelrad implementation will be the responsi- service which is needed and bility of MAC. The membership of SAN FRANCISCO this committee will consist of a basic wanted... News Anytime! technical committee appointed by the FCC, broadcaster representatives and KFAX The KFAX Audience is re- the NAB. A member of this commit- tee will sponsive, adult and able to act on a rotating basis as chair- ewsradio man pro-tern. The permanent vice - chairman will be appointed by the buy. Check Hollingbery for NAB. The technical committee, with representatives of "programming de- the latest KFAX qualitative partments and the White House corre- spondents of the networks," .. will corn- survey. and availabilities for pose a broadcast service committee. Other committees your fall campaign. will be formed to maintain liaison with "the entire non- government communications field to America's 'first ALL NEWS station assist the government in plans for op- erations under emergency conditions." ARGONAUT BROADCASTING CO., Wide Range Under the organiza- 1470 Pine Street San Francisco, California tional setup provided by the NIAC RAY RHODES, President and Sales Manager plan, 15 committees, composed of four GIL PALTRIDGE, Executive Vice- President and General Manager members and a chairman, will repre- sent the entire gamut of commercial represented by GEORGE P. HOLLINGBERY CO. and industrial broadcasting in the U.S. The NIAC plan received enthusi- astic approval from FCC Chairman 56 BROADCASTING, August 22, 1960 Frederick W. Ford. In a letter to Clure Owen, chairman of the committee and an ABC engineer, Mr. Ford said that the plan "is an outstanding example of what can be accomplished by coopera- tive effort between industry and gov- ernment." The committee, composed of a cross - duality section of the communications indus- try, was appointed by the FCC in May 1958. Copies of the plan were mailed by the FCC to all broadcast facilities in the U.S. Wusic Union files complaint against WLS, WGN An AFL -CIO affiliated labor union last week asked the FCC to investigate EStations the refusal of WLS and WGN, both Chicago, to accept paid spots concern- ing the union's strike against Continen- The New Dimension In Radio tal Air Lines. R.A. Brown, president of the Flight Engineers' International In Major Markets Assn. said the stations' refused the pro- posed announcements as too "con- These are your Quality Musk FM Stations troversial." . . . Delivering the largest single Quality market in America Mr. Brown stated that WLS and . . . The Fine Music audience, most influential, most efficient WGN have an "obligation" to carry the and most responsive. FEIA message on the strike. "Is it being refused because it is an advertisement This market now represents age of acquistion and are able to by a trade union?" he asked in a tele- over one quarter of ALL U. S. buy. Quality Music advertisers gram to the commission. "If so, this families. The fastest growing have found this audience to be represents the rankest form of manage- advertising audience today . . . most responsive to well- directed ment payola and censorship." reached most effectively through appeals. Ralph Beaudin, general manager of Quality Music programs. An au- Low Cost: Because the medium WLS, said the FEIA announcements dience which cannot be dupli- is young and growing fast Qual- were rejected because of "copy content" cated with any other broadcast ity Music Stations offer the and not because a trade union was in- medium. Loyal and receptive chance to establish time and au- volved. He said the station had offered Quality Music audience listen- dience franchises at extremely to accept revised copy, if the following 3 5 favorable low cost. Any Walker - words were deleted: "Continental is ing average hours per day, days per week. Rawalt office listed below can without experienced flight engineers. Do give details on these stations. not ride Continental." Responsive: Quality Music au- We hope you will contact them WGN noted it has a "firm policy" diences are pace setters at the soon. of not selling time for the presentation of controversial issues and that when an issue becomes of "paramount in- Chicago WFMF Buffalo WEBR-FM terest and importance," WGN "cheer- Los Angeles KCBH Cincinnati WAEF-FM fully" grants free time within the frame- Tampa - work of an established debate format. Philadelphia WIFI Boston WXHR St. Petersburg WTCX New York WRFM Indianapolis WFBM-FM `Watchdogs' gather San Francisco KDFC Minneapolis KWFM The Senate's Watchdog (Freedom of Detroit WLDM Birmingham WSFM Information) Subcommittee headed by Cleveland WNOB Louisville WLVL Sen. Ralph Yarborough (D -Tex.) held Pittsburgh WKJF Baltimore WFMM two closed meetings last week-de- Houston KFMK Oklahoma City KYFM and general scribed as organizational Seattle KLSN Lansing WSWM in scope. Chairman Warren G. Mag- Kansas City KXTR Omaha KQAL nuson (D- Wash.) of the parent Senate KJML attended the St. Louis KCFM Sacramento Commerce Committee WYZZ first session, Tuesday afternoon. The Wilkes-Barre----Scranton second meeting was held Thursday members of the three - afternoon. Other National Representative -WALKER-RAWALT COMPANY, INC. group are Sens. Gale McGee (D- man Chicago Boston Los Angeles San Francisco -Pa.). Joe New York Wyo.) and Hugh Scott (R 347 Madison Ave. 360 N. Michigan Ave. 100 Boylston St. 672 S. Lafayette Park Pl. 260 Kearney St. Bailey Humphrey is the majority staff New York 17 Chicago, III. Boston, Mass. Los Angeles, Calif. San Francisco, Calif. Hill 3 -5830 Andover 3 -5771 Hubbard 2 -4370 Dunkirk 2 -3200 Exbrook 7 -4827 member and Walter Boehm, minority. Murray BROADCASTING, August 22, 1960 57 FREE TIME COMMITMENTS SOUGHT Harris asks networks for policy on Sec. 315; House to act today Rep. Oren Harris (D -Ark.) got down thus would be likely to attract listen- satisfactory answers and was able to his shotgun last week and asked the ers and viewers and perform a genuine allay some fears, especially from some networks to tell him their intentions. and vital public service. The attractive- southern members whose home states In telegrams Thursday afternoon to ness and public service aspects of non - have considered the possibility of a ABC, CBS, NBC and Mutual the House debate -type programs on which candi- party along the lines of the States Commerce Committee chairman asked dates would appear, on the other hand, Rights Party of 1948. whether they plan to accept commercial would depend largely on the time, kind The only open skepticism on Capitol sponsorship for any time they ex- of format, conditions under which pre- Hill last week came from Rep. John B. pect to make available for the major sented, the network's ingenuity, com- Bennett (R- Mich.), ranking minority party presidential and vice presidential petitive considerations and many other member of the House Commerce Corn- candidates if pending legislation is en- things. mittee. suspend Sec. 315 of the Com- acted to No Comment What replies the `Serious Doubts' Rep. Bennett said this year. munications Act four networks have made to Rep. he had "serious doubts" about delegat- The Senate -approved suspension Harris' telegram had not been re- ing to licensees and networks the au- measure (SJ Res 207) has been sched- vealed by late Thursday. At the time thority to decide whether they would uled for debate in the House today of the CBS no- sponsorship statement make free time available to one (Monday) under a high -priority label on the debates, ABC and NBC with- presidential candidate and turn down attached by House Speaker Sam Ray- held comment. saying that they were another; or, to put it another way, have Tex.). The resolution is sched- burn (D- studying the question (BROADCASTING, the authority to determine for them- uled to be brought up under "suspen- Aug. 8). selves whether the party of which a can- sion of the rules" parliamentary pro- It was understood that as of late didate is the nominee is "substantial" cedure to avoid possible shelving by last week there would be no formida- or a splinter or fringe group. the House Rules Committee under the ble opposition to S J Res 207, passed usual procedure. "I may vote for it," he said, "but if I in the Senate June 27 by a voice vote do it won't pro- be with any great en- For that reason, the suspension (BROADCASTING. July 4). Rep. Harris thusiasm." posal has not been referred to Rep. said Aug. 12 in a speech to the Arkan- Rep. Bennett added, however, that Harris' Commerce Committee, though sas Broadcasters Assn. that "a number" he felt the networks will "lean over that committee met early last week of House members had expressed mis- (Tuesday) to acquaint members with backward" this year to be fair in their givings to him over the Senate resolu- political programming. its provisions and the Arkansas Demo- tion. crat is scheduled to manage the meas- Speaker Rayburn at a news confer- But the Arkansas Democrat, who ure on the House floor where it will ence early last week (Monday) said that queried ABC, CBS and NBC last month require approval of two-thirds of the S J Res 207 would be the first legis- on how they would handle requests for members for passage. lation to be considered when the House equal time for the nominee of a sub- convenes today. (The House convened CBS Position CBS President Frank stantial third party, apparently got Stanton already has announced his net- officially last Monday, but has ad- work will not accept sponsorship for journed each day through the week the so- called "Great Debates" series in after failing to get a quorum. The which all the tv and radio networks will House reportedly feels it doesn't have as simulcast Democratic and GOP presi- much pressing legislation before it as dential nominees John F. Kennedy and the Senate.) Richard M. Nixon in face -to -face en- Rep. Rayburn, in announcing he counters before U.S. tv and radio audi- would request suspension of the rules ences. for House action on S J Res 207, Dr. Stanton, however, did not state praised the networks for their offer of tv his network's position on possible com- and radio time for the major party mercial sponsorship of presidential and presidential and vice presidential can- vice presidential candidates in network didates, conditioned on enaction of appearances other than the "Great De- the resolution (which also requires the bates" series. presidential signature). president made it clear in The CBS Format his statement deciding against sponsor- Not Set Meanwhile, repre- ship of the debates on that network sentatives of the Democratic and Re- that while he feels "public- spirited busi- publican presidential and vice presi- ness firms have been generous in offer- dential nominees had not, as of Thurs- ing to sponsor these debates, we-the day, been able to decide on the final CBS radio and television networks and format -and number -of debates in their affiliated stations -want to make which they will participate on the net- this our own contribution. . . . works. It has been said there will be a One other thing seemed fairly clear minimum of two, a maximum of five, last week. The networks apparently re- with the number probably being settled gard the proposed debates simulcasts at three or four. Neither of the candi- as a series that would bring the issues of Oren's right to know Rep. Harris has dates has expressed publicly any posi- the campaign before the voters as prob- wired networks to find out if political tion on whether they would accept corn - ably no other forum could do, and time will be sponsored. mercial sponsorship of the debates. 58 BROADCASTING, August 22, 1960 NOTICE TO EDITORS -For more than 30 years, Metropolitan this series. The text may be used in regular health features, Life has sponsored advertising messages on national health and health columns or health reports with or without credit to safety. Because of public interest in the subject matter of these Metropolitan. The Company gladly makes this material availa- advertisements, Metropolitan offers all news editors (including ble to editors as one phase of its public-service advertising in radio news editors) free use of the text of each advertisement in behalf of the nation's health and safety. Do you carry this much extra weight every day? Suppose, for the next hour or so, you carried this 25- pound weight. You'd quickly realize the burden of this extra weight on your entire body. Many people constantly carry a similar or even greater burden -in the form of extra body pounds. And those surplus pounds are a hazard to your health. For example, a 20 -year study of nearly 4 million persons reveals these facts: Men weighing 25 pounds above the average have an excess mortality of 20 percent, while a weight of 50 pounds above the average is associated with a death rate as much as 50 percent higher. After you are 30, it becomes increasingly important to control your weight- even to stay underweight. To do so, you must eat less and stick to your new eat- ing habits. Remember, the high- calorie foods are the main pound producers -fried foods, rich desserts, creamed dishes, gravies and dressings. Count your calories carefully. Follow a caloric chart and learn how to plan low -calorie meals and snacks. Start your weight control program with your doc- tor's advice. He will see to it that your meals provide all the essential food elements needed to keep well while reducing -and thereafter. And by all means, don't be misled by "wonder" diets. Get your doctor's advice also about reasonable exer- cise. It helps burn up surplus calories -and is good for muscle tone, circulation and general health. There's no easy way to lose weight. But the strug- gle is worth the effort. By keeping your weight down permanently, you can avoid the burden which excess pounds put on your heart and other organs. And you can increase your chances for a longer life -and more vitality and better looks, too. Metropolitan Life THE LIGHT INSURANCE COMPANY THAT NEVER FAILS A MUTUAL COMPANY. 1 MADISON AVE.. N.Y. 10. N.Y BROADCASTING, August 22, 1960 59 FCC revises booster briefing schedule McConnaughey to WMNI board Former FCC Chairman George C. senior Mr. Galbreath owns approxi- FCC representatives will be in the McConnaughey has entered the mately 20% of dark WENS (TV) week explain what steps West this to other side of broadcasting-as a Pittsburgh and is on the board of are necessary to make previously termed director of WMNI Columbus, Ohio. trustees of educational WOUB -AM- illegal vhf operations lawful. A pre- Mr. McConnaughey left the FCC in FM Athens, Ohio. He also owns the visits viously announced schedule of by July 1957 and has been practicing Pittsburgh Pirates and is prominent the field team (BROADCASTING, Aug. 15) law in Columbus since. in real estate development and man- has now been reissued by the commis- William R. Mnich, board chair- agement. Frank J. Smith of the John sion to show time and place of meet- man and president of WMNI, also W. Galbreath Co. was appointed to ings. announced that John W. Galbreath the WMNI board. The station has Meetings will be held as follows. and his son, Daniel W. Galbreath, recently affiliated with ABC. Mr. Prescott, Ariz. -Public Service Co. auditorium on Aug. 23 at 9 a.m.; Denver, Colo. -State Capi- have acquired 46% of WMNI. The Mnich said. tal Senate Chamber on Aug. 24 at 1 p.m.; Casper, Wyo.- Townsend Hotel on Aug. 25 at 11 a.m., Miles City, Mont. -Elks Club on Aug. 27 at 11 3.m.; Great Falls, Mont.-DeMolay Youth Center Wilson that it would receive an initial comments were in response to an ap- on Aug. 29 at 11 a.m.; Wenatchee, Wash. - Regional Library on Aug. 30 at 11:30 a.m.; Salt four -month license (normal license parent show of sympathy toward mu- Lake City -State Capital, Governor's Board Room time is three years) on the premise sicians' problems by Sen. John O. Pas- on Sept. 1 at 9 a.m.; Redmond, Ore.-Westminster that this might encourage applicants at tore (D -R.I.) during Senate payola leg- Hall on Sept. 1 at 1 p.m.; Pocatello, Idaho-City Hall on Sept. 2 at 11 a.m.; Grand Junction, renewal time. L.B. Wilson was given islation hearings. Colo. -KREX -TV auditorium on Sept. 2 at 1 p.m. the grant as the only one of the four Among proposals: Amendment to Dee Pincock of the general counsel's Miami applicants untainted by ex parte dispose of any constitutionality ques- office and engineer Mac Parker from representations. tions about the Pelly bill that would Washington plus one man from various National Airlines has appealed the make it a crime to import foreign -rec- FCC field offices will make the trip. decision to the U.S. Court of Appeals in orded sound tracks for "surreptitious Vhf translators were authorized July Washington. Another applicant, North dubbing" into tapes of "American -ap- 28 by the commission, which also pro- Dade Video Inc., has asked the FCC to pearing" tv films such as westerns and vided for recognition of those stations reconsider the July order as it applies detective-mysteries, along with support built illegally (BROADCASTING, Aug. 1). to it. of Sen. Wayne Morse's (D-Ore.) re- Mr. Roberts originally asked for solution (SR 126) to probe this same FCC asked to open leave to file an application in the re- recording problem. Miami ch. 10 to bids manded Miami ch. 10 case in Decem- ber 1958. On March 5, 1959 the FCC An attack on the FCC's July 14 or- Payola bill revisions denied the Roberts' petition as prema- der revoking its 1957 Miami ch. 10 ture. Mr. Roberts objects that the FCC grant to National Airlines and granting prepared for Senate now considers its July 14 order as final, the vhf facility to L.B. Wilson Inc. was The Senate Commerce Committee thus debarring further consideration of made last week by Elzey Roberts, for- was expected to report the payola bill the Roberts' request to apply for the mer St. Louis Mr. unanimously to the Senate floor last broadcaster. Roberts channel. asked the FCC to throw open the Mi- Friday with no trouble expected in ami channel to all corners and request- AFM legislation passage. ed that National Airlines be permitted The measure (S 1898) was to have to continue operating on a temporary The American Federation of Music- gone to the full Senate earlier in the basis pending the outcome of any new ians will press for a "broad legislative week, but the committee staff has been comparative hearing. program" in the interest of musicians busy with what it described as "perfect- In its July 14 decision, the commis- during the next Congress starting in ing" draftsmanship to make the bill sion told National Airlines to cease op- January, Herman Kenin, AFM's presi- completely clear. erating by Sept. 15. It also told L.B. dent, warned. Mr. Kenin indicated his As amended by the committee, S 1898 eliminates the provision for 10- day suspensions of station license as ORDER 1960 YEARBOOK, NOW! approved by the House (BROADCASTING, Aug. 15). It also modifies a House - approved provision, authorizing the BROADCASTING FCC to impose $1,000 -a -day forfeitures I735 DeSales St., N. W. Washington 6, D. C. on licensees violating the Communica- tions Act statutes and FCC rules, to NEW SUBSCRIPTION ORDER specify a one -year "statute of limita- Please start my subscription immediately far- tions"; set the forfeiture maximum at $10,000; allow the broadcaster to reply o 52 weekly issues of BROADCASTING S 7.00 52 weekly issues and Yearbook Number 11.00 to FCC charges before a forfeiture is Payment attached Please Bill imposed, and make it clear that such forfeiture action may not prejudice the licensee's standing on renewals or other name title /position FCC actions until final disposition has company name been made in the case affirming the for- address feiture. A staff member of the House Com- city zone state merce Committee has been conferring Send to home address - - with the Senate staff on the changes. 60 (GOVERNMENT) BROADCASTING, August 22, 1960 BI- PARTISAN ROLE months. His term expires late in Sep- Brownsboro, Ky., about 19 miles north- tember but he will be able to remain east of Louisville because of inter- Proxmire is for Ike's on the Trade Commission until a suc- ference with uhf facility in Lexington, cessor is appointed and confirmed. The WKYT -TV (ch. 27). The examiner also Kintner appointment Senate Commerce Committee held a denied a request by the station for in- brief hearing on his nomination in crease of its antenna height from 600 to A leading critic of the Eisenhower May but has taken no action. Mr. 1,859 ft. above ground. administration -and of broadcasting, Bick's name still is before the Senate Request assignment James E. Mc- it might be added -took the Senate Judiciary Committee. floor last week to condemn his fellow Kahan and Shasta Telecasting Corp. Democrats for sitting on two of the II Government briefs have asked the FCC to assign ch. 9 to President's appointments. Susanville from Alturas, both Califor- nia, and give 13. Mc- Sen. William Proxmire (D -Wis.) said Denies change FCC Hearing Exam- Alturas ch. Mr. J. issued an in- owns Susanville it would be foolish politically and iner Charles Frederick Kahan KSUE and "... itial decision denying the application Shasta owns KVIP -TV Redding. Both tragic for the national interest" if the Ky., to said they would ask for a ch. 9 Senate fails to confirm Earl Kintner's of WHAS -TV Louisville, change station as a KVIP renomination to the Federal Trade transmitter site from that city to near semi- satellite of -TV. Commission and Robert Bicks as as- sistant attorney general and antitrust chief. Also calling for action by the majority leadership were Republican Sens. Jacob Javits (N.Y.), Prescott Bush (Conn.) and Kenneth Keating (N.Y.). Noting that he often had opposed the President's appointments in the past, WWTV AREA DRUGGISTS Sen. Proxmire said: "Today I am tak- ing a contrary course. I am taking the extraordinary position of speaking out on the floor of the Senate to plead for OUTSELL THOSE two Eisenhower Administration nom- inations at this time because I have as- certained that, unless there is a change in the present situation neither of two eminently well -qualified men is likely to OF 8 COMPLETE STATES! be confirmed." He said he is "distressed that our own Democratic Party" seems likely not to confirm the two men. "Both of these men have been vigorous champ- ions of free and honest competition. Your market for drug -store sales in the WWTV Both have done dramatically success- Area -Cadillac and Northern Lower Michigan -is ful administrative jobs. Both are vehe- greater than that in any one of eight entire U.S. mently opposed by monopolistic big states *! business," the Wisconsin Democrat said. And remember too, you need only \VWTV to "The Administration deserves a solid reach all of Northern Lower Michigan and most pat the for ... on back the fine perform- of its drug product consumers. WWTV has NCS ance of these two men." No. 3 circulation -daytime and nighttime -in 36 Justification Sen. Proxmire asked Northern Lower Michigan counties. To approach how the Democratic Party, with its this coverage with other media, you'd need 13 daily NCS Ne. 3 shows that WWTV has 66 -34 Senate majority, could reject daily eireviati.n, both daytime and newspapers or 16 radio stations! Messrs. Kintner and Bicks and square nighttime, In 36 Michigan tavatu.. Add WWTV to your WKZO-TV (Kalamazoo- such action with its platform plank 'Fite Ration4 Grand Rapids) schedule and get all the rest of guaranteeing the rights of all business- outstate Michigan worth having! If you want it men to operate free from unfair com- WICZO -TV - GRANO RAPIDS-KALAMAZOO all, give us a call! petition and monopolies. KOZO RADIO - KALAMAZOO. BATTLE CREEK WWTV Area drug sales ($30.6 million) exceed those in Wln RADIO - GRAND RAPIDS Sen. Bush pointed out that attorney Idaho, New Hampshire, Delaware, North Dakota, Montana, Bicks, who has been acting antitrust W1ET -FM - GRAND RAPIDS -KALAMAZOO Nevada, Alaska and Hawaii. chief for several months, has been a WWTV - CADILLAC, MICHIGAN highly -successful opponent of "mon- KOLN -TV - LINCOLN, NEBRASKA opolistic practices by big corporations." Consequently, he said, the failure of the Democratic Senate to confirm Mr. Bicks is "interesting because it is the Republicans who usually are charged WWTV with being too friendly with big busi- ness." He wondered whether the Demo- 316,000 WATTS CHANNEL 13 1282' TOWER crats are holding up the nomination CBS and ABC in CADILLAC Serving Northern Lower Michigan at the request of big business." .. Avery- Knodel, Inc, Exclusive National Representatives Commissioner Kintner has been chairman of the FTC for the last 14 BROADCASTING, August 22, 1960 (GOVERNMENT) 61 at the request of Kapp Records and PAYOLA CHARGE HITS SNAG Schwartz Bros. was reimbursed for it. Schwartz company also handles D. C. distributor contests FTC indictment Manhattan, Cadence, and Verve among other labels. The names of three radio personali- from the Washington wholesaler were Mr. Kennedy also showed an ex- ties-two disc jockeys and one an- disc jockeys Bill Johnson, WUST hibit which, he said, indicated that an nouncer -who allegedly received pay- Washington, and Stan Karas, formerly $11.50 payment had been made to "the ola from a Washington record distribu- with WARL Arlington, Va. (now with union." The union was not identified. tor were made public last week. WDON Wheaton, Md.), and announcer Mr. Schwartz repeated his firm's de- The identity of the purported payola Dick Covington, formerly with WITH nial that it had engaged in under -the- recipients were included in exhibits Baltimore, Md. (now with WCAU counter payments to disc jockeys or submitted for the record on the com- Philadelphia). other broadcast station personnel to plaint of the Federal Trade Commis- Cash, Records and Whisky FCC plug their records. sion against Schwartz Bros. Inc., Wash- Attorney Harold A. Kennedy told the Last week's proceeding was prelimi- ington, D. C. FCC hearing examiner that Schwartz nary to a Sept. 27 hearing on the FTC This is the first of the 102 payola Bros. records showed that Mr. Johnson complaint. complaints issued by the FTC which was given $50 in cash; Mr. Karas, In the payola order issued by the have reached a record -making stage. $11.25 worth of phonograph records, FTC last week, Dolores Enterprises So far, 61 companies have signed con- and Mr. Covington, a case of whisky. Inc., New York record manufacturer, sent orders, and one regular FTC order Mr. Johnson acknowledged receiv- was ordered to stop giving concealed was issued against a New York record ing the $50, but said it was a 1958 payoffs to radio and tv disc jockeys as manufacturer who failed to contest the Christmas present. Mr. Karas said an inducement to play its recordings. complaint. that the record albums were for the The FTC accepted an initial decision The only other payola proceeding WARL library and were probably still by its examiner issued in default against in hearing status is that of Decca Dis- there. Mr. Covington said he could not the Dolores company. The order pro- tributing Corp., New York. This was recall receiving the case of whisky. vides that the New York company must scheduled to commence July 6 but was James Schwartz, vice president of not offer or give any material consid- postponed indefinitely at that time. the distributing company, said the case eration to anyone to induce the broad- Identified as having received gifts of whisky was sent to Mr. Covington casting of records, unless public dis- closure is made. Reconsideration plea for Vail Mills ch. 10 Try as it might, the FCC cannot put ch. 10 Vail Mills, N.Y., comfortably to rest. Veterans Broadcasting Co., one of the original applicants for the facility, has asked the commission to recon- sider its July grant of ch. 10 to Capital Cities Broadcasting Corp. (BROADCAST - ¡NG, July 18). Contending that it has not received a full hearing, Veterans stated that the commission's final decision to award ch. 10 to Capital "is obscured in the tech- nicalities of rulings . . ." Capital has been operating WTEN (TV) in Vail Mills on a special temporary authority IS granted in 1957, and the U. S. District NO, THIS "KNOE- LAND" Court on July 7 denied a request by (embracing industrial, progressive North Louisiana, South Veterans for a stay against the STA Arkansas, West Mississippi) (BROADCASTING, July 11). JUST LOOK AT THIS MARKET DATA An August 1959 initial decision to Capital Cities took note of the fact that Population 1,520,100 Drug Sales $ 40,355,000 Households 423,600 Automotive Sales $ 299,539,000 five congressmen are minority stock- Consumer Spendable Income General Merchandise $ 148,789,000 holders in the company and made it Total Retail Sales $1,286,255,000 "manifestly superior" in the area of Food Sales $1,761,169,000 civic participation. Veterans states that KNOE -TV AVERAGES 79.1% SHARE OF AUDIENCE the commission has given great sig- According to March 1960 ARB we average 79.1 °. share of audience from 9 a.m. to nificance to this fact which is undeserv- midnight 7 days a week. ing on the record. The petition states that the commission points out that C BS A B C civic activities are of interest only KNOE-TV A James A. Noe Station when a principal officer, director or Channel 8 Represented by stockholder will be active in the affairs Monroe, Louisiana H -R Television, Inc. of the applicant. But, Veterans claims, there is no showing whatsoever Photo: Northeast Louisiana State College, Monroe. One of nine 4-year colleges that the within our coverage area. congressmen involved will be active in the affairs of Capital. 62 (GOVERNMENT) BROADCASTING, August 22, 1960 PROGRAMMING TV LESSONS FOR CANDIDATES ABC -TV trains politicians in air tactics Tv- conscious political job- seekers Sen. Leverett Saltonstall (R- Mass.) ad- trooped to "schools" in New York and vised WMAL-TV that he would be Washington last week as part of a na- away from Washington this summer, tionwide curriculum organized by ABC - but suggested that his executive secre- TV to teach politicians the do's and tary participate and pass on the infor- don'ts of tv campaigning. mation. Classes were held (Aug. 17) under the The courses generally will be con- auspices of WABC -TV New York and ducted by programming and news ex- WMAL -TV Washington. WXYZ -TV ecutives at the stations and cover such Detroit held its coaching seminar sev- topics as material preparation, speech eral weeks ago and the venture was delivery, camera and microphone tech- termed "very successful," attracting nique, dress and makeup. about 150 politicians. The session at WABC -TV in New Other affiliated stations are expected York attracted approximately 100 to conduct their schools in coming politicos, including candidates, cam- HOP, SK IP weeks as the political campaigns move paign managers and organization work- into high gear. Stations which have ers. They were drawn from New York, notified ABC -TV they intend to hold New Jersey and Pennsylvania. In- such courses in the next few weeks are structors were Joseph Stamler, vice AND JUM KABC -TV Los Angeles, KGO -TV San president and general manager, WABC- Francisco, WFIL -TV Philadelphia, TV; Bill Shadel, ABC -TV commen- game for the young inno- KOMO -TV Seattle, WTCN -TV Min - tator; and Scott Vincent, WABC-TV A fun neapolis-St. Paul, WHBQ -TV Mem- newsman and announcer. cents, but one that has no place phis, WTAE (TV) Pittsburgh, WLWI The "students" included a candidate in the hard school of salesman- (TV) Indianapolis, WNHC -TV New for the U.S. Senate, seven for congres- ship. Ask any merchandiser who Haven, WLWA (TV) Atlanta, WISN- sional seats, freeholder and sheriff bid- has successfully sewed up KELO- TV Milwaukee, KAKE -TV Wichita, ders. and an aspirant for the vice presi- LAND'S 73,496 square miles. and KBTV (TV) Denver. dency of the United States. The last- He'll tell you that no one tv sta- ABC-TV officials noted that informa- named was Mrs. Myra Tanner Weiss, tion can begin to cover it alone. tion they had obtained from station vice presidential candidate of the Nor can any piecemeal "package" executives indicated the classes were Socialist Workers Party of New Jersey of two or three unrelated stations. ticket. Mrs. Weiss quipped during the of interest to incumbent U.S. congress- one television beam does de- instruction: "I asked for equal time Only men and senators, as well as lower - to you and got it." liver all 103 counties - echelon politicians, including sheriffs simultaneously! and councilmen. Among the suggestions offered by completely, That's powerful KELO -tv SIOUX Among elected officials, ABC -TV WABC -TV officials to the tv tyros were: its KELO boost- said, its stations had received com- Wear light blue shirts and somber ties FALLS and -LAND munications, expressing interest, from and take off jewelry; keep your eye on er hookups. The whole, fantastic such political personages as Rep. Carl the cueing device and not on the camera multimarket - with just one Elliot (D- Ala.), Rep. Joe M. Kilgore lens; don't shuffle papers as you speak single -station rate card. Thorough (D-Tex.), Rep. Bruce Alger (R- Tex.), ( "it sounds like a fire "); don't tap the KELO -LAND coverage at less Rep. John V. Lindsay (R- N.Y.), Rep. desk ( "it comes out like a trip-ham- cost -per -thousand than you'd have Martha W. Griffiths (D- Mich.), Rep. mer"); don't lean back in your chair or to cough up for hop- SKIP -and- Robert T. Ashmore (D- S.C.), Rep. twist around to look at a chart ( "your jump makeshift deals. Thomas N. Downing (D -Va.), Rep. voice will be a block away "); avoid use Don L. Short (R -N.D.) and others. of involved charts ( "they come out like one big blur on the screen. ") CBS ABC Adverrisemen Mansfield foresees election overhaul KE LC/LAN P Sen. Mike Mansfield (D- Mont.), FALLS; and boosters $22,539,1 89,000.90 .. . KELO tv SIOUX Senate majority whip, thinks television . .. is the Retail Sales figure Huron, Watertown may cause a change in the way the KDLO tv Aberdeen, for WINSIand, New York, candidates for President and Vice KPLO tv Pierre, Valentine, Chamberlain where 17,127,000 people re- President are nominated and elected. side. Addressing the Senate last week, he JOE FLOYD, President For further details, call complimented the tv networks for "an Evans Nord, Gen. Mgr. WINS Sales Dept., New York outstanding job" of covering the pol- Larry Bentson, Vice-Pres. itical conventions, but said he suspects City. Represented nationally by H -R the "very excellence" tv of the coverage In Minneapolis by Wayne Evans & Associates has led millions of Americans to ques- tion the present nominating and elect- BROADCASTING, August 22, 1960 63 Mervyn LeRoy. Jules Alberti, presi- dent of Endorsements Inc., a New York firm which acts as liaison to handle endorsement agreements be- tween advertisers and celebrities, is ex- ecutive director. Mr. Alberti said mem- bers of the group will make tv and radio shorts for broadcast exposure in be- half of Mr. Nixon's candidacy for the presidency and that similar endorse- ments from people who are not celebri- ties may be used in the campaign. A spokesman for the celebrities group said its members include Demo- crats and independents as well as Re- publicans and that they'll offer their talents free of charge in behalf of their candidate. Democratic audience broke all records A.C. Nielsen Co. announced last week that the largest reported audience in tv history viewed the Democratic convention proceedings on the three 'Sit well forward' This bit of pro- Sheldon, of the committee staff, and networks the week of July 12, with fessional advice was given Rep. John William Oriol, press secretary to Sen. 86% of U.S. tv homes, representing 38.7 different tv families, having R. Foley (D -Md.) during a WMAL- Harrison A. Williams Jr. (D- N.J.). million TV Washington training school for Other faculty members were Dick watched the coverage for an average politicians. The instructor was Pete Richmond, news- special events director; of 9 hours and 38 minutes during the session. Jamerson, talent director, one of a half - Thom Winkler, tv producer-director, five -day Comparable data for dozen WMAL - TV personnel who and Ted McDowell, tv program man- the Republican convention will be avail- able weeks. served as faculty members at an Aug. ager. in two 17 session. The political figures were shown how Nielsen officials noted that in 1956, 32.1 In photo (I to r): Messrs. Jamerson to act natural, use pancake makeup 88% of tv homes, representing million different tv families, viewed the and Foley; Rep. Robert T. Ashmore ( "tax- deductible ") if necessary to hide (D-S.C.), and Hank Wilson, assistant beard, avoid "busy" clothes or ties, Democratic coverage at that time for an director. Other students were Lee Pot- look at the lens and watch for cues. average of 9 hours and 39 minutes. ter, special assistant to Republican Tips were given on use of prompters Daily audience, Nielsen said, ranged National Committee, and Georgiana and voice techniques. from 32.7 million homes viewing the coverage on Wednesday (July 13) to a low of 25.6 million homes tuned dur- ing procedure. has property rights in an NBC -TV Jack ing the closing Friday (July 15). An Obvious questions viewers ask as Paar Show appearance July 7 and will average of 13.2 million homes viewed they watch the conventions on tv, he not permit re -runs without written per- each minute of the convention, but even said, are: Who selects the delegates? mission. The Daly time was ordered by when the ballotting for a presidential Why are some worth only a half vote? the FCC after a previous appearance candidate continued into the early hours Why do some states split their votes by Daly's "opponent." NBC said Aug. on Wednesday, 12.7 million homes and some cast them as a unit? Who 18 it had not received the Daly letter stayed tuned and saw Sen John Ken- waves the men and women who wave and had no intention of re-running the nedy win the nomination at 1:54 a.m. appearance. The candidate based his the signs? EDT Thursday. Other less obvious questions: Who property right claim on the fact that Nielsen plans to release radio and pays convention expenses? Do some his Paar appearance had been ordered combined radio and tv audience data candidates have blocks of votes cement- by a government agency. (Alaska and Hawaii are not included in ed beyond the reach of deliberation? the tv audience counts). How much influence do voters exert on Celebrities group Based on Nielsen figures, NBC -TV selection of candidates? He said he emerged in number one position for the feels tv's "stark revelations" may in- will support Nixon average audience minute for the five duce enough popular pressure to modify Formation of a Celebrities for Nixon days, listed at 5,509,000 homes, fol- the convention nominating system. He Committee made up of "names" in the lowed by CBS -TV, 4,836,000 homes thought nominating campaigns should entertainment, sports and other fields, and ABC -TV, 1,898,000 homes. Sim- be limited to a one -month period and was announced last week. Actor - ilarly, with respect to share of total that the public should pay the cam- dancer George Murphy, honorary home hours of viewing, NBC was first paign expenses of candidates both in chairman, said members of the group with 50 %, followed by CBS, 36% and nomination contests and in the election. plan to appear in "two or three" tele- ABC, 14 %. vision spectaculars or rallies in behalf Daly bans re -runs of the GOP presidential candidate be- fore election day. Political sidelights Lar Daly, splinter candidate, notified Co- chairmen are actress Helen Farrell Dobbs, Presidential candi- the FCC, NBC and stations Aug. 17 he Hayes and motion picture director date of the Socialist Workers Party, 64 (PROGRAMMING) BROADCASTING, August 22, 1960 ALL LANDSLIDES DON'T GO DOWNHILL All adhesive bandages products made only by Johnson & Johnson ... and is always followed by a product name as -BAND- are not BAND -AID AID Adhesive Bandages, BAND -AID Clear Tape, BAND -AID Sheer Strips, BAND -AID Moleskin Adhesive Bandages Adhesive, etc. We appreciate your mentioning our trademarks The registered trademark BAND -AID is one of the along with our products, and we hope you will most widely known in the world ... recognized in continue to do so. But when you do, won't you more than 75 countries. It is an adjective indicat- please use both correctly? ing Johnson & Johnson as the source of a product and is never the name of a product. It is used in connection with a whole family of BROADCASTING, August 22, 1960 65 a theater with an audience. The pro- gram will be under the supervision of Nixon meets newsmen in tv studios Richard L. Linkroum, vice president, Vice President Richard Nixon WFMY -TV for women reporters and NBC Special Programs, and will utilize chose a television studio as the site editors. the resources of Donald Hyatt, direc- for news conferences last week. Mr. Gaines Kelley, general manager tor, NBC Special Projects, and his Nixon held a telecast news session of WFMY -TV, had cleared a full unit. Aug. 17, 7 -7:30 p.m., in the studios hour of time for the presidential Mr. Linkroum said that historical of WFMY -TV Greensboro, N.C., candidate's conference. It was fol- data and recording from radio's early with 75 newsmen participating. A lowed by a public speech at the days are sought, and he called upon few days earlier he had held a sim- Greensboro Coliseum where a all broadcasters to submit ideas for the ilar conference in the studios of "Skating and Coffee Party with Pat program. WCSH -TV Portland, Me. It was fed and Dick" was held. The vice presi- to a state hook -up. Mrs. Nixon held dent is a 1937 graduate of Duke MGA -ATFP PACT an off -air news conference at U., Durham, N.C. Musicians to vote on terms today announced last week his party has sent Democratic National Committee's fi- Musicians Guild of America has a letter to Rep. Oren Harris (D -Ark.) nance unit. made an interim agreement with the chairman of the Interstate & Foreign Vice President Nixon's new "brain Alliance of Television Film Producers. Commerce Committee, protesting the trust" Campaign Advisory Council met It permits the more than 20 ATFP "attempt to rush through suspension of for luncheon with the Republican presi- companies to proceed with the scoring the equal time radio -tv provisions of the dential nominee in Washington last of their new tv films while awaiting Communications Act without any hear- week. Among members of the group is ratification of the new contract terms ings." Mr. Dobbs said the Socialist Brig. Gen. David Sarnoff, board chair- by MGA members. Terms were sub- Workers Party asked for an opportunity man of RCA. mitted to an MGA membership meet- to appear before the committee and A series of nine weekly nighttime ing Aug. 14 and approved by a vote express its views on this issue. programs, titled Presidential Count- of 102 to 15 by those present. How- Kirk Le Moyne Billings, vice presi- down will be carried on CBS -TV for ever, the total was less than the quorum dent- account executive of Lennen & eight successive Mondays in the 9:30- required by the organization's bylaws. Newell, New York, named by Demo- 10 p.m. period starting Sept. 12 and Another MGA meeting has been called cratic presidential nominee John F. ending with a telecast (Nov. 4) Friday for tonight (Aug. 22). Kennedy (D- Mass.) as his campaign in the same time period. is The series Polls will be open all evening for the coordinator in North and South Dakota. the tail -end part of the Westinghouse convenience of members and so as not Wisconsin and Nebraska. Mr. Billings Electric Corp. political year package to conflict with their professional en- formerly was vice president- advertising on CBS -TV and will include a look at gagements. MGA Chairman Cecil manager of Emerson Drug Co., Balti- the events, issues, personalities and Read said, "On a Monday instead of a more. color of the presidential race as it Sunday, we expect to get the necessary CBS -TV has postponed plans to progresses from week to week. number of votes with no trouble at all. present NBC commentators Chet Hunt- WIS-TV Columbia, S.C., carried The votes taken last Sunday can't be ley Brinkley its Person complete and David on live coverage of the re-con- counted, of course." to Person program on Oct. 20 (Fri., vention of the state Democratic Party, According to a summary of terms 10:30 -11 p.m.). Robert Milford, di- held Aug. 15 at Columbia. The party released by MGA, the new contract rector of CBS -TV network programs, met to decide on its stand in the No- guarantees one -and -one -half hours of New York, said the postponement was vember elections. This was the first live scoring for each half -hour film of made because "we can't fit it into our time the event had been covered live a series, with a basic rate of $55 per schedule; elections are coming and by a tv station, WIS-TV said. musician, plus 4% vacation pay. This too much is going on." Mr. Milford WTIC -TV Hartford, Conn., has of- provides 50% more live scoring than said CBS intends to place the NBC fered -TV free radio -tv time after Labor MGA's current contract with the major commentators a on future but still Day for a series of six debates designed motion picture studios for their tv undetermined Person to Person pro- to include Connecticut candidates for films. gram. Congress. One man playing alone receives Formation of a National Commit- double pay, as do the leader and the tee of Business and Professional Men NBC -TV plans special playing orchestra manager. A non- and Women for Kennedy and Johnson on radio -tv history playing orchestra manager receives was announced last week by Sen. John time and a half. Premium rates are to F. Kennedy. Among members of The history of network radio and be paid for work after midnight and the group are M. Frank Folsom, television will be presented by NBC - on Saturdays, Sundays and holidays. chairman of the executive committee, TV as a two hour or longer program Wages in all categories under the pact RCA; Murray D. Lincoln, general during the 1961 -62 season, it was an- are approximately 14% higher than chairman of Peoples Broadcasting nounced last week by David Levy, vice those being paid under tv film contracts Corp., and Ross D. Siragusa, chairman president, programs and talent, NBC - of the American Federation of Musi- and president of Admiral Corp. TV. cians, MGA officials said. Harold C. Stuart, president of Tentatively titled 35 Years of Broad- No Show Jumping The contract lim- KVOO -AM -TV Tulsa, last week was casting, the program will trace the evo- its the use of a music track to the series appointed vice chairman of the Demo- lution of broadcasting from its start for which it was recorded, in perpetu- cratic National Committee's finance in 1926 until the present. Radio re- ity, so that it may never be used for committee by Sen. Henry M. Jackson cordings, still pictures, newsreel foot- another series. The producers also (D- Wash.), Democratic chairman, and age, film and tape will be integrated agree not to augment a live scored se- Sidney Salomon Jr., who heads the into a live program, originating from ries with outside sound track unless 66 (PROGRAMMING) BROADCASTING, August 22, 1960 Here are the next 10 days of network color shows (all times are EDT). NBC -TV Aug. 22 (10 -11 p.m. What Makes Sammy Run? Purex through Edward H. Weiss. Aug. 22 -26, 29 -31 (11 -11:30 a.m.) Price Is Right, participating sponsors. Aug. 22 -26, 29 -31 (12:30 -1 p.m.) It Could Be You, participating sponsors. Aug. 23, 30 (9:30 -10 p.m.) Arthur Mur- ray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Dancer - Fitzgerald- Sample. Aug. 24, 31 (8:30 -9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman, Craig & Kummel. Aug. 26 (9:30 -10 p.m.) Masquerade Party, Hazel Bishop through Donahue & Coe, Block Drugs through Grey Adv. Aug. 26 (10 -11 p.m.) Moment of Fear, Lever through Sullivan, Stauffer, Colwell & Bayles. Aug. 27 (10 -10:30 a.m.) Howdy Doody Show, Continental Baking, Nabisco through Ted Bates. Aug. 27 (10:30 -11 a.m.) Ruff and Reddy Show, Borden through Benton & Bowles. Aug. 27 (1:55- conclusion) Major League Baseball, part. "You Aug. 27 (7:30 -8:30 p.m.) Bonanza, RCA through Kenyon & Eckhardt. Aug. 28 (8 -9 p.m.) Music on Ice, sus- taining. Aug. 28 (9 -10 p.m.) The Chevy Mystery Missed Show, Chevrolet through Campbell -Ewald. Aug. 29 (7:30 -8:30 p.m.) Riverboat, Del Monte through McCann -Erickson; Revlon through Warwick & Legler, and South Bust. they guarantee that no less than an Bend !" average of 10 men will be used on all live scoring for the series. Once a series is committed to live The rules are explicit, George. You don't score in South Bend when scoring, the producer must continue to you hit Chicago. Why, goodness, you're missing more than $1.7 score it live for the duration of the two - year contract. subject only to cancella- billion in buying income and $1.1 billion in retail sales. Worse, tion of the series by the sponsor or the though, you're forfeiting 915 thousand affluent customers who are network. MGA officials said. Under burning to buy. In South Bend Metro alone, household income is the AFM contracts, producers could discontinue live scoring at any time, $7553, individual income is $2246 -highest in Indiana. And how they commented. they eat! Last year they devoured better than $248 million in staples Other highlights reported by MGA and goodies. Same with drugs. clothes and appliances. It's a big target, are: The maximum number of musi- cians used in scoring themes must be George. employed again at least once in each And here's how to hit it -with one shot. Propel your product into production season. Orchestra leaders this rich 15- county market with the distinctive voice of WSBT -TV. are required when six or more musi- A full CBS schedule, cians are employed. Musicians play- peppered with top -rated local shows, accounts ing more than one instrument receive for WSBT -TV carrying 34 of the top 50 locally- favored programs, 12 50% for the first double, 20% for the of the top 12 and 14 of the leading 20. No wonder WSBT -TV gets second and third and 10% for the 47.8% of the sets in use in this 3- station market. This station pulls fourth. To live score a pilot film or one not part of a series, the film must because it penetrates. be entirely live scored with no outside Want the fine points? Call your Raymer man. He'll dart right over. track and a minimum session of three hours for each half-hour of film is required. The contract also calls for re -use WSBT-TV payments to musicians, copyist and ar- SOUTH BEND, INDIANA rangers if tv films are released in thea- Char el 22 tres or when the tv film sound track ri is used for phonograph record albums, ONE OF CBS' HIGHEST -RATED STATIONS transcriptions or for any other com- mercial purpose. At the beginning of any contract Ask Paul H. Raymer, National Representative BROADCASTING, August 22, 1960 67 year, the producer may elect to bring Jonny Graff, vice president, will be in his entire tv film production under the Hour -long charge of the eastern division, with tv scoring plan of the major motion weather headquarters in New York, while Berne picture producers, guaranteeing a mini- Continuous weather reports Tabakin, vice president, will head the mum of an hour of recording for each and forecasts will become a morn- western division, headquartering in half -hour of tv film produced by the ing feature on WTIC -FM Hart- Beverly Hills. The move follows the company. ford, Conn., starting in October. spin -off of NTA from National Theaters Fringe Benefits Sideline musicians During a 12 -month test, the un- & Television and the shift of NTA and copyists also get increased benefits ceasing reports will be broadcast headquarters from Beverly Hills to New and all employes are covered by the from 6:30 a.m. to 7:30 a.m. with York (BROADCASTING, Aug. I5). present motion picture health and wel- additional hours to be scheduled fare plan. MGA has the right to re- as the public demands. The test is AFM open the contract on this point, on 60 being conducted by the station tries to block days notice. and the U.S. Weather Bureau and sale of post -'48 films Pending ratification, ATFP member is expected to demonstrate the companies have made arrangements value of a public weather com- The American Federation of Musi- for live scoring of two -thirds of the munications service which could cians last week sought temporary and new filmed programs produced in the be transmitted continuously over permanent injunctions in the U.S. Dis- current production year, MGA said. fm multiplex channels which re- trict Court for the Southern District of "In just two short years since we quire low -cost receivers. New York that would block the sale announced the formation of MGA, we of 122 post-'48 Warner Bros. pictures have increased the number of Ameri- to Creative Telefilm & Artists Ltd., has no fixed time period, no title and Toronto. Creative Telefilm plans to can made shows utilized live music But no specific format. it will be divided lease the films to tv stations. from approximately 5% in 1958 to among the local Protestant Council, the covering all prime The union alleges that under the more than 75 %, Archdiocese of New York, the Board time, the terms of contracts between musicians network tv film overwhelming of Rabbis and the National Assn. of whom are under MGA and the producer, the films may not be majority of Evangelicals. Their joint program will in the major studios or the exhibited on tv without prior negotia- contract be produced in cooperation with as outlined," tion and consent of the union. The proposed ATFP contract WABC's public affairs department. A the exception court is asked to decree the contracts Mr. Read said. "With WABC spokesman points out that while Thomas Show, this is all valid and to bind Warner Bros., the of the Danny the total number of Sunday religious new work, which the AFM previously defendant, to their terms. program hours will drop from 13 to ap- forced into using foreign canned An AFM spokesman later said that proximately 71 hours, the will station the contracts, entered into by the lead- music." carrying "almost still be double that ing producing studios, including War- of any New York radio other station. ner Bros., specified that the companies WABC to start new Aside from the 90 minutes being given would negotiate with the AFM before to local religious broadcasters, which religious show policy they released films to tv. He said the was described as a move to develop a pacts covered work performed by mu- WABC New York has "reappraised "complete New York religious com- sicians between 1948 and 1958. In the and realigned" its Sunday religious pro- will posit," the station be carrying paid past, he added, several formulas were gramming structure. Next month the ABC network programs as as well 90 implemented for payment when the- station is cancelling 10 paid religious minutes of sustaining network religious atrical films were sold to tv. These programs. New public affairs, news and programs. Representatives of the par- included 5% of the sales price to music programs will be substituted. In- ticipating groups expressed the "enthusias- Musicians' Performance Trust Funds, cluded will be 90 minutes of public serv- tic" endorsement of the new broadcast and a re- scoring fee amoúnting to one- ice time for use by New York religious the reported. policy, station half of the television rate, which went broadcasters. The decision is effective at to the musicians. spokesman the close of broadcasting on Sept. 11. The added that Negotiations are underway with four NTA realigns in the future, the AFM is com- mitted to a formula in which any pay- New York religious bodies to determine National Telefilm Assoc., N. Y., has ment would be directed to the musi- how their free time period will be put realigned its sales operation into two cians only. to use. As yet, the new religious block main divisions-eastern and western. E. Officials of Warner Bros. would not comment on the union's action. The show cause order is returnable tomor- row (Aug. 23). The AFM complaint notes that "ac- cording to information and belief," Warner was to receive a payment of $11 million on Sept. 1 for the 122 fea- ture films and was to share equally with Creative Telefilms in all receipts realized over the first $11 million. UNITED PRESS INTERNATIONAL Columbia plans sale of post -'48s to tv Columbia Pictures Corp. will start to release the first of its 400 post-'48 pictures later this year through its tv subsidiary, Screen Gems, Abe Schnei- 68 (PROGRAMMING) BROADCASTING, August 22, 1960 features in various markets, though officially the company has not an- Just plain Bill nounced it holds the distribution rights What was Billy the Kid really to the films. Recent negotiation sessions like? In a stab at "unprecedented have been held with the RKO General realism," a spokesman said, Cali- stations but officials there said "we have fornia National Productions will not made any deals." WILL THÉ'SÓM' C -37A unmask the legendary heroes of Included among the 40 features are the West for a new tv film series "A Letter To Three Wives," "Come To CONDENSER entitled The Lawless West -the The Stable," "All About Eve," "Down MICROPHONE Legend and the Men. CNP is To The Sea In Ships," "Father Was A digging through news accounts of Fullback," "The Gunfighter" and "Mr. EVER the times, diaries, books, and the 880." collections of historical societies BE EQUALLED? to develop the characters in their UAA post -'48s true light. CNP does not believe Probably. Within the next 5 to 6 the series will disillusion viewers United Artists Associated last week formally announced years other manufacturers may of "fictionalized" westerns, but placement of 26 post -'48 feature films into immediate learn the Sony technique of rather, will attract additional producing the remarkable gold viewers to the western program distribution to tv stations. The package, titled "Boxoffice 26," includes such membrane used in the C -37A fold. Allen H. Miner, writer -di- diaphragm capsule. rector of CNP's The Lawless films as "The Barefoot Contessa," "Attack," "King Years, will produce, direct and and Four Queens," Until then, the Sony must be "Bandido," write the new half -hour true -life "Comanche," "St. Joan" considered the only perfect and "The Monte Carlo Story." episodes. Production is underway microphone in the industry. $295 at MGM studios in Culver City, Film (Complete with power supply.) Calif. Sales For information or literature write: "Popeye" (UAA) Superscope, Inc., Dept. 3, der, Columbia president, reported last Sold to KOMU-TV Columbia, Mo.; Sun Valley, California. week. WHIG -TV Dayton; WEAU -TV Eau Mr. Schneider did not reveal the Claire, Wis. Renewed by WTVW (TV) number of pictures that will be offered Evansville, Ind.; WINK -TV Ft. Myers, to tv, observing that this factor would Fla.; WSFA -TV Montgomery, Ala.; depend on market conditions. He said WAVY -TV Norfolk, Va.; KMTV (TV) some of the films may not be released Omaha; WMTW -TV Portland, Maine; to tv but re- issued to theaters. WPRO -TV Providence, R.I.; WGEM- He reported that Screen Gems earns TV Quincy, Ill.; KRON -TV San Fran- between $35 -$40 million per year and cisco, and WCTV (TV) Tallahassee, noted that most of Columbia's fiscal Fla. 1960 profit resulted from Screen Gems and other activities not related to the- Great Music From Chicago (WGN atrical producing and distribution. [Chicago] Syndication Sales Dept.) Columbia will become the fourth Sold for video tape showing to major studio to offer some of its post - KTTV (TV) Los Angeles; KPLR -TV '48 films to tv. Other companies which St. Louis; KTVK (TV) Phoenix; have taken this step or have announced WFAA -TV Dallas and KPRC -TV plans for such a move are United Art- Houston. Series initially was telecast ists, Warner Bros. and 20th Century- locally on WGN -TV Chicago during Fox. 1959 -60 season and will be resumed Three CBS o &o's buy again Oct. 23. "Brothers Brannagan" (CBS Films) 40 Fox post -48s Sold to WCBS -TV New York; National Telefilm Assoc., New York, WFAA -TV Dallas; KWTV (TV) Okla- was reported Thursday (Aug. 18) to homa City; WTVH (TV) Peoria, Ill.; have completed negotiations for the WBAY -TV Green Bay, Wis.; WGR- sale of 40 Post-'48 20th Century-Fox TV Buffalo, N.Y.; WCNY -TV Water- features to three CBS -TV owned sta- town, N.Y., and KYTV (TV) Spring- tions. The price for the total package field, Mo. is estimated to run about $600,000 Now in 90 markets. and represents the first sale of Fox "Books and Brent" (produced Post-'48 films. by WBKB [TV] Chicago and distributed Neither NTA nor the CBS-TV sta- by Stuart Brent Enterprises tions would comment on the transac- Inc., that city-video tape.) tion, but it was reported that the con- tract was expected to be signed over Sold to WOR -TV New York, and the past weekend. The films were KHJ -TV Los Angeles, Calif. (A radio bought for showing on WCAU -TV series also is being sold to stations Philadelphia, KMOX-TV St. Louis and across country, with over 100 re- WBBM -TV Chicago. quests thus far for audition record- SUPERSCOPE The Tapesray to Stereo NTA has been attempting to sell the ings.) BROADCASTING, August 22, 1960 69 RED -EO -TAPE READY FOR ROAD Red Skelton unveils three mobile units in his feet -first jump into tv production The SI million Skelton Red -Eo -Tape tripods and other equipment and its rear mobile tv system -three 40-foot busses portion holds a complete repair shop which together comprise a complete tv for use on location. All units are com- studio on wheels -was shown to news- pletely air -conditioned. With them, a men Thursday at the new Skelton Stu- complete tv show can be recorded on dios in Hollywood. The three -acre tape or film from any location without plant, formerly the Charles Chaplin need for external equipment or person- Studios, is being completely remodeled nel. It can be edited, have sound for tape and film production of tv shows dubbed in, titles and film or tape por- and theatrical motion pictures at an tions integrated, with the show ready overall cost of $2.5 million, according to go on the air by the time the unit to comedian Red Skelton, owner of the is back from location. operation. On distant trips, the three large bus- First part of the Red -Eo -Tape system ses will be supplemented with seven is the bus housing controls for three other vehicles, Mr. Skelton said. These RCA live color cameras, one RCA color will hold wardrobe, makeup, camera film camera and three RCA black and equipment, a carpenter shop, emergen- white cameras with provisions for an cy supplies and two trucks will open additional three when needed. Here the into bleachers with overhanging micro- RED SKELTON switching between cameras is handled, phones to get audience reaction for His tv busses are ready to roll together with the creation of electronic shows done in remote locations. colorcasting and designed the original special effects. The control room con- Skelton Studios, home base of the matte key which re- tains three RCA color monitors and color generator operation, contains three sound stages ceived an "Emmy" nomination. Ruper up to 10 monochrome monitors. The providing 25,700 sq. ft. of stage space. F. Goodspeed, director of technical op- audio portion includes facilities for 18 One stage is being converted into an erations of two color studios. Messrs. microphones, two tape recorders, a audience studio seating 300 people in Cobler and Goodspeed were co- design- record turntable and multiple sound addition to an orchestra and production ers of the Red -Eo -Tape mobile units. effects equipment specially designed personnel. The other two will be avail- Other technical personnel include for the unit by Ampex. able for tape or film production. Charles E. Schmidt, former technical Bus No. 2 holds the video recording Charles Luftia, Mr. Skelton's busi- director, studio and field supervisor at equipment, two Ampex recorders with ness partner and executive producer, NBC-TV Color Studio in Burbank, full splicing and editing facilities. The will function as executive vice presi- Calif.; Wililam A. Jack, for 10 years a sound is not only recorded on the same dent of Skelton Studios. Edward M. lighting director at NBC -TV; Willis O. tape as the picture, but also separately Hillie, for the past seven years a pro- Freitag, engineer at CBS -TV Holly- on a multiple-channel recording device ducer, director and production execu- wood; Carl Hanseman, color video con- for ease in editing and in scoring music tive at Desilu, has been named studio trol engineer at NBC -TV Hollywood; and effects. This unit also holds the manager, with Bernard Barron, former Richard D. Scovel, vtr engineer for 16mm and 35mm film and slide pro- studio and production manager at Jack Linkletter's On the Go series; Ken- jectors. American -International and previously neth D. Gustafson, tv engineer at CBS - The third bus, completing the system, with Crosley Broadcasting Corp., as as- TV Hollywood; William Wight, also tv contains two 85,000 -watt generators sistant to the studio manager. engineer at CBS-TV Hollywood; David powered by International Harvester and Robert L. Cobler, chief engineer for B. Graham, engineer at NBC video tape Hall Scott engines. It provides storage Skelton Studios, comes from CBS -TV, center, Burbank; Bob Greenseth, cam- space for cameras, cables, microphones, Hollywood, where he was active in eraman at CBS -TV Hollywood; William J. Lohnes and John E. Braislin, camera- men at KCOP (TV) Los Angeles; Ron- America's Leading Business Brokers ald L. Olney, engineer at NBC-TV: Patrick King, video tape operator at CBS -TV, and G.W. Scott, former test Interested in buying or selling Radio and TV Properties? driver- demonstrator for Crown Coach, which built the Red-Eo -Tape busses. When your business is transacted through Mr. Skelton reported that Skelton - the David Jaret Corp., you are assured of Luftig Productions will produce two hour -long specials for Timex, in which reliability and expert service backed by our he will appear, and one for Chevrolet, 37 years of reputable brokerage. in addition to his participation in two of next season's Dinah Shore shows for DAVID Chevy. A special Christmas show, star- ring Mr. Skelton as Rip Van Winkle, is 150 MONTAGUE STREET also in the works, he said, with CBS-TV BROOKLYN 1, N. Y. trying to find a sponsor. CORP. A number of tv series are planned ULster 2 -5600 which Skelton -Luftig will produce as full series, not pilot films, for sale na- 70 (PROGRAMMING BROADCASTING, August 22, 1960 tionally to sponsors or networks or mar - only one out of five families in that sule radio features to its library. The ket-by- market to individual stations. city listened to all three radio stations properties, announced by G. Edward These include, he said, The Adventures combined. Three years ago -"before Riley, vice president and sales director, of Marco Polo, to be taped abroad with rock' 'n' roll," according to WICO's are: Titus Moody, Senator Claghorn, a second mobile tape entourage follow- manager Robert Doyle -four out of Ann Thomas, This I Predict, Fascinat- ing the route of the early adventurer five families listened to radio. Mr. ing Facts and The Money Man, all 60- all the way from Venice to China; Doyle decided a good music format second features, and The Lew Parker Society As 1 See It, with Cobina Wright was the answer. The schedule features Show and Al Helfer Sports Show. The as the seeing "I "; The Adventures of 12 minutes of uninterrupted music. programs are now being made avail- Junior, based on the "little kid" Skelton followed by two or three minutes of able to radio stations in the U.S. and character created on radio, and 20 product -mentions, then back to 12 Canada and three more will be added Years in Sing Sing, based on the mem- minutes of music. ABC news is pre- by September. Creative Services (75 oirs of Warden Lawes. sented hourly. E. Wacker Drive, Chicago) supplies All of the tv programs will be made complete merchandising kits and con- in color, Mr. Skelton stated, comment- 'Ledger' entry NBC -TV has an- tests to stations in the interest of re- ing that they will be sold for network nounced a new hour -long series titled sales to local and regional advertisers. and at black -and- The New York Ledger for presentation use in black- -white Ping -pong Producer Larry Stusser, white prices. Skelton Studios will get in the 1961 -62 nighttime schedule. Cre- who currently has a series on bridge color production costs when ated within the NBC Program Develop- back its on KTLA (TV) Los Angeles, has started the programs are rerun in color, he said. ment Dept. by Ross Donaldson. direc- tor of creative services, the series will video -taping a pilot for a half -hour series of championship table- tennis "give an authentic but . fictional treat- NRLB to investigate ment" to stories about people and situ- matches. The pilot is being made at ations in New York City as reflected on Paramount Television Productions, cartoon firm charges the pages of a mythical New York daily where both male and female ping - pongers will compete. Henry Schrage Animation Inc., Hollywood, has newspaper, The Ledger. Besides two is co- producer; Tip Corbin directs and charged violation of the Landrum - permanent stars, each episode will have a major guest star, portraying a resi- Cleve Herman will provide commen- Griffith Act against IATSE Screen tary. Cartoonist Local 839, in a complaint dent or transient in New York and filed with the National Labor Relations caught in a "poignant or suspenseful Double buy KGMB -TV Honolulu Board by Earl Klein, Animation situation." has purchased a complete film library of 130 features and the color and president. Plans for Dan Young Productions sub- black -and -white cartoon series Q.T. Mr. Klein said he lost a cartoon Inc., Philadelphia, will produce the new contract when the union's business Hush, Private Eye from M &A Alexan- Diver Dan tv series in association with der Productions Inc., L.A. agent pressured UPA Pictures, Holly- Brain Cartoons Inc., that city. Diver wood, against doing business with Dan is a children's underwater fantasy contract with Animation which has no that uses a combination of live charac- cancelled Get 50% more the local. UPA subsequently ters and live and animated fish. It is deal, Klein said. the Mr. photographed in color in 7- minute epi- FM power per direc- dollar Ralph H. Kennedy, regional sodes with the entire series in a 104 - tor of the NLRB, said the complaint episode package. Segments can be com- c1ä= will be investigated. bined to make shows of varying lengths. Animation Inc. was involved in a The series can be used as a separate six -week long strike called by the show or part of an existing one. It is Screen Cartoonist Guild several months also in black and white for tv stations ago. The strike was called when Mr. without color facilities. Scheduled for Klein refused to incorporate a specific release in late September, Diver Dan clause which would limit his business has been sold in 15 domestic and 1 dealings to firms having guild contracts, foreign markets with sales over $500,- according to the company announce- 000 to date, according to executive pro- ment. ducer Hal Tunis. Okay! The Chipmunks, Ross Bag - 5 KW FM5000B Program notes dasarian's novelty characters, whose (Converts to 7.5KW FM7500B) This new ITA /7.5KW FM Ziv -UA business upbeat Ziv -UA re- first Liberty record sold 51/2 million 5KW transmitter will deliver a full 7.5KW output -no strain) ports that domestic sales in the first half copies in the fall of 1958, will be star- You get higher efficiency . . . more watts of 1960 are running about 18% over red in a new half -hour tv series, The per dollar . . less power waste -yes, those for the comparable period of Alvin Show, scheduled for release in longer tube life. 1959, with 1,080 market sales com- the fall of 1961. Series will be car- AND LOOK AT THESE BONUS FEATURES: Multiplex and Remote Control Design pleted between Jan. I -June 30, 1960. toons, produced by Format Films with Modern Ceramic Tubes The report shows that Ziv -UA product Mr. Bagdasarian, who created the No Neutralizing Required is carried in more than 90% of the na- characters under the name of David Occupies Only 9 Sq. Ft. of Floor Space tion's 269 markets and on almost 89% Seville, providing the voices of the chip- Get details on ITA's complete FM line -all powers from 10 watts to 50KW of the 528 commercial stations. The munks and other characters for the tv SPECIALISTS compilation does not include sales of series as he did for the records. Ashley- re -runs by the company's Economee Steiner has been signed as exclusive IN division, which is said to be "enjoying agent for the series. ® FM BROADCAST EQUIPMENT its greatest year since its inception." Capsule radio feature Creative INDUSTRIAL TRANSMITTERS Knock the rock WICO Salisbury, Services Inc., Chicago, has added six AND ANTENNAS LANSDOWNE, PA. Md., took a survey and discovered that one -minute and two five -minute cap- CL 9.8200 BROADCASTING, August 22, 1960 71 EQUIPMENT & ENGINEERING GLOBAL TV IS GETTING CLOSER World -wide broadcasts two years away, space expert predicts Transoceanic tv in two years. This is Canaveral of the military Courier I -A the passive balloon communications the prediction of top flight space com- satellite. satellite (AT DEADLINE, August 15) con- munications expert, Dr. John R. Pierce The Thor -Delta -Star rocket, launched tinued its 1,000 -mile high orbit for the of the Bell Telephone Labs. by the Air Force, appeared to be travel- second week with continuous reports Dr. Pierce, who sketched a global ling normally when it exploded in the of successful transmissions and recep- satellite communications system in air. tion. 1954, emphasized that tv via space re- It was carrying a 500 lb., 5I -in. satel- One of the highlights of Echo I's laying may come sooner, but such a lite jammed with 300 lbs. of radio first week was the first regular telephone feat would be a stunt, the scientist ex- sending and receiving equipment in- conversation between California and plained. cluding five midget tape recorders. New Jersey via a bounce from the This might be done via the Echo I The satellite was scheduled to be put satellite. balloon, now in its second week in into a 700 -750 mile orbit. Also reported in the first 10 days orbit, Dr. Pierce noted, or via an active Similar to the "Score" satellite which aloft was an Air Force "bounce" be- relay satellite -such as the military broadcast President Eisenhower's 1958 tween Trinidad and Rome, N.Y. Suc- tried, and failed, to put into orbit last Christmas message to the world, the cessfully accomplished also was a round week. Courier was a U.S. Army Signal Corps trip, "double bounce" circuit from a Scientists at the National Aero- development, produced by Philco Corp., Naval Research Lab. facility in Mary- nautics & Space Administration have for global military communications. land to Bell Telephone Labs. space no plans to use the present, balloon It carried four transistorized micro- laboratory in Holmdel, N.J., via regular passive -type communications satellite wave transmitters and receivers, a base - AT &T circuits, to the satellite and down for wideband transmissions capable of band combiner and five tape recorders. to Jet Propulsion Labs.'s Goldstone, handling video signals, it was reported Four of the tape recorders were for Calif., installation -and back again. there. This does not foreclose such a data storage and one was for voice Holmdel is using 10 kw on 960 mc, use by a nongovernment firm, although communications. The outer shell of while Goldstone is using 10 kw on none has reported yet that such an the melon- shaped "bird" was covered 2,390 mc. attempt will be made. with 20,000 solar cells for power On the first day aloft, Collins Radio NASA reported that a second bal- energy from the sun's rays. used the 10-story high, aluminized bal- loon is scheduled for the end of this The relay, scheduled to be used loon (measuring 100 -ft. in diameter) to year, or during the first quarter of 1961. initially on a delayed time basis, was send a message from its home office in Wideband relaying may very well be capable of handling 3.4 million words Cedar Rapids, Iowa, to another office included in tests for this satellite, it was in every five minute pass. Circuits com- in Dallas, Tex. The balloon was also said. prised one voice and seven teletype used to relay pre- recorded messages by Try Courier Again Another try to channels. Ground stations are located President Eisenhower and Sen. Lyndon launch an active radio relay satellite at Fort Monmouth, N.J., site of the B. Johnson (D-Tex.), chairman of the will be made in a few months, it was Signal Corps Labs., and an Army in- Senate Space Committee, between the announced last Thursday following the stallation in Puerto Rico. two coasts. explosion minutes after blastoff at Cape Echo I Working Well Meanwhile. The Echo satellite was said to be have "taken the line of least resistance" ADMIRAL FIGHTS JAP FLOOD in combatting heavy Japanese exports, buying from Japan components or com- Seeks reappraisal of U.S. trade policies plete radios for marketing under their own brand names. Admiral has, on the An "immediate reappraisal" of Amer- of our government's wide open door other hand, followed an aggressive "Buy ican trade policies with Japan, in view policy and lack of restrictions." The American" program refusing to use of its continued flood of electronic ex- request for government action came in these foreign components. ports, was requested of the Republican a "background memorandum" released Electronic Industries Assn., though it administration by Admiral Corp. last by Admiral Corp. asked the Office of Civil and Defense week. Citing U.S. Commerce Dept. sta- Mobilization to take action last year, Ross D. Siragusa, Admiral president, tistics on shipments and sales, Admiral is "split" within its own ranks because cited "alarming increases" in the ship- pointed out there is no limit on the of the different practices of its member ment of Japanese components the first import of Japanese radios, while com- companies, Admiral claimed. It also three months of 1960 and asserted they paring a U.S. duty of only 121 % to cited a statement by International can't continue for long "without inflict- one of 18% on American radios shipped Brotherhood of Electrical Workers ing serious and permanent damage on to Japan. On the other hand, Japan Local 1031 that Chicago area employ- American suppliers." (The figures: re- limits American imports by licensing ment of union members dropped 14,000 ceiving tubes, up 383 %; loudspeakers, restrictions (only 835 radios were the past three years. The 42-000 -mem- up 233 %; transistors, up 1,059 %.) shipped there last year). Additionally, ber labor group bought a 26 -week series In expressing hope for a re- evalua- Admiral noted, Niponese electronic of spots on WGN Chicago, urging tion of those policies, he expressed be- plants are highly automated. listeners to `Buy American." lief that American workers and industry EIA Split Mr. Siragusa charged Mr. Siragusa noted that the Japanese should not be "forced to suffer because that most American manufacturers will invade the U.S. with tv receivers 72 BROADCASTING, August 22, 1960 Toll call to space At the Bell Tele- Ride that failed A Signal Corps packed with 300 lbs. of electronic com- phone Labs "space station" at Holm- master sergeant is shown installing a munications gear- including four tran- del, N.J., project engineer W.C. Jakes microwave whip antenna on the Army's sistorized transmitters and receivers and (standing) is shown talking to the Jet Courier I -A. This is the space radio sta- five miniature tape recorders. Plan was Propulsion Lab., Goldstone, Calif., via tion which was to be sent into 700 -mile to use the Courier as a delayed -time voice channels bouncing off Echo I, orbit August 18, but which was blown repeater, capable of gulping and storing the 10- story -high, aluminized balloon to bits when the rocket vehicle explod- 340,000 words a minute in every five - 1,000 miles up. This was one of the ed minutes after being launched. Built minute pass over a ground transmitting first voice circuits using the passive by Philco Corp., the 500 -1b., 51 -in. station and unloading the same traffic satellite which was sent whirling into sphere is plastered with 20,000 solar when passing over a ground receiving orbit in space on August 12. cells to convert sunlight into power. It is station later during orbit. capable of 98% reflectivity at fre- mitting accurate aiming of ground an- If the bag loses the warming rays of the quencies up to 20,000 mc. It is traveling tennas. sun (which aided in expanding the at a speed of 16,000 mph, and takes Although the hollow sphere has an sphere after ejaculation from the 15- minutes to pass over a given area. estimated life of one year, scientists rocket), it is feared that the satellite It weighs 137.4 lbs. Two wafer -thin are concerned about its efficiency after may become misshapen and that this transmitters are attached to the balloon it enters darkness. This will occur at might affect its ability to reflect radio underneath its aluminum skin per- the end of this week, it was estimated. signals properly. in the next few months but he predicted tronics companies. He made his re- parable 1959 period, sales were $235 they won't enjoy the same success. marks to the Philadelphia Securities million and profits were $5 million. Apart from the threat of "serious Assn. where he also estimated that Jer- Richard E. Krafve, firm president, and permanent damage" to U.S. manu- rold's sales and revenues for fiscal 1961 stated that earnings were adversely af- facturers. there's also evidence of would be about $8.5 million, "about fected by increased expenditures for "attempts to delude the American equal" to the 1960 revenues. Jerrold's plant consolidations, research and new public with highly questionable market- fiscal year ends the last day in February. product development along with sub- ing practices for Japanese radios," standard operating results in a number Admiral claimed Thursday. of commercial and component product Technical topics lines. Operating improvement and ag- Jerrold's '60 catv Tubes to Japan General Electric Co., gressive marketing efforts are expected Schenectady, N.Y., announced that the to boost earnings during the second half gross was $2 million new Japanese color tv industry which of 1960, Mr. Krafve stated. begins colorcasts next month will use Jerrold Electronics Corp.'s nine com- G.E.'s ultra -sensitive GL -7629 image Tape tales A new catalog, on the munity television systems, sold two orthicon. Already 12 tubes have been Presto 800 series professional tape re- weeks ago for $5 million to the H &B ordered by five broadcasters with half corders, has been released by the Bogen - American Corp. (BROADCASTING, Aug. of that total earmarked for Nippon TV Presto Div. of The Siegler Corp. Among 15), brought in $2 million in fiscal Network. the models described are console, porta- 1960, Milton J. Shapp, president of ble and rack -mounted recorders in- Jerrold, disclosed last week. Sales up, profits down Raytheon Co. cluding some instantly convertible from Mr. Shapp also said that Jerrold has reported that sales for the first half '/4 -inch to '/z -inch tape. Copies are would use the $5 million for the acquisi- of 1960 totaled $277 million with profit available from Bogen- Presto Co., Box tion of other catv systems or small elec- after taxes of $4 million. In the corn- 500, Paramus, N.J. Catalogue #910. BROADCASTING, August 22, 1960 73 INTERNATIONAL president of the Motion Picture Export FOREIGN TV FILM MARKET Assn. and concurrently vice president in charge of international affairs of the Eventual sales bonanza has its problems Motion Picture Assn. of America. The foreign market for U.S. -pro- in view of the lack of U.S. restrictions Far East In Japan. for which he duced tv programs should follow the on the import of British cars, whisky left California on Friday, Mr. McCarthy theatrical motion picture pattern, with and steel, among other commodities. expects to use much the same kind of 50 -60% of the total revenue eventually Indeed, he stated, if feature theatrical argument as he did in England, with coming from abroad, John McCarthy, films are included in the reckoning, it the implied threat that a continuance president of the Television Program is probable that the English have taken of the ridiculous restrictions now im- Export Assn., said Thursday at a news more dollars from U.S. television than posed on U.S. produced tv programs conference in Hollywood. And "even- our program makers have received from could well result in a limitation on the tually" may not be far off, the way tele- British tv. U.S. import of Japanese products. vision is burgeoning throughout the In his negotiations in England, Mr. To attack these and other problems world with some 28 million tv sets in McCarthy reported, he pointed out of foreign relations before they be- homes outside the U.S., eight million that something has to give, and that come entrenched and to attack them of them added during the past year. if they don't do the right things the with a united front is a main reason But there are problems, Mr. Mc- consequences could be unpleasant. The for the formation of TPEA. Carthy noted. There is the British quota international balance of payments is a Charter members are: ABC Films, system which limits program imports very serious matter for the U.S. he CBS Films, Desilu Productions, Four to 14% of the time on the commercial stated. Our exports, he said, amount Star Television, Martero Productions, tv network (about one hour a day) and to some $18.5 billion a year or about MCA -TV, MGM -TV. NBC, National to 10% of the BBC's tv time. And $3.5 billion behind the $21.5 billion Telefilms Assoc., Screen Gems, and there is the dollar limit imposed in of our imports plus our foreign aid and United Artists. Acting in unison, this Japan, where the top price for a half - our defense support expenditures group could exert appreciable pressure hour imported tv show is pegged at abroad. To restore a proper balance be- abroad merely by withholding all of $500 and was only recently raised from tween income and outgo, the U.S. must their tv programs from nations where $350. either cut foreign aid and defense unreasonable restrictions are imposed. Such a restriction for a country with spending, or impose restrictions on im- five million tv sets is unreasonable. ports or increase our exports. Mr. McCarthy said, noting that in com- The last is by far the best solution, U.S. scores Cuba parison Australia which has only one he said, and tv films are a part of our million tv receivers pays an average exports which legitimately could be on broadcast seizures price of $1,500 for a half -hour im- increased. Viewers abroad want Ameri- The Cuban government has taken ported program with some shows can made programs, he stated, pointing over control of all that country's "lead- getting as high as $3,000. Just as harm- to their top popularity in Britain de- ing" broadcast stations, the U.S. State ful is the British quota, which by allow- spite the fact they are usually scheduled Dept. has charged in a document, "Re- ing such a small amount of time for outside the prime viewing hours. It is sponsibility of Cuban Government for foreign tv shows, has created so much unfair not only to American tv pro- Increased International Tensions in the competition among U.S. producers that ducers but their own people for for- Hemisphere." British buyers are able to get a half - eign governments or trade groups to The document said that as of last hour program for only $2,000 -3,000 impose such restrictions as now exist, May, 43 am stations of the 88 independ- while deriving $40,000 -50,000 from he declared. ent and 75 network- operated am sta- the sale of advertising spots in and Mr. McCarthy is no newcomer to tions in Cuba, 18 of that country's 24 around it. foreign trade problems. For three years fm outlets and 23 of its 24 tv stations Fair Play In Britain, from which before he assumed the TPEA presi- had been placed under government con- he has just returned, Mr. McCarthy said dency in June, he served as the U.S. trol. he had used the basic argument that Minister for Economic Affairs in Paris. All the stations taken over by such restrictions are unfair, especially For seven years before that he was vice the government have been consolidated into a network, "FIEL" (Frente Independ- BROADCASTING iente de Emisoras Libres). operated by S THE BVSINESSWEEt{LV OF TELEVISION AND RADIO 4 I the Cuban Ministry of the Treasury, 1 735 DeSales St., N. W. Washington 6, D. C. with its stated purpose to "consolidate the revolution and orient the people," NEW SUBSCRIPTION ORDER the State Dept. said. Please start my subscription immediately for- The first instance of the Castro gov- 52 weekly issues of BROADCASTING $ 7.00 ernment's seizure of broadcast property 52 weekly issues and Yearbook Number 11.00 E "clearly on the basis of its opposition Payment attached E Please Bill to communism," the document said, was when Abel Mestre, who with his brother name title /position* Goar Mestre headed CMQ ( Circuito) network. in a telecast last March 31 name company on his own station, Ch. 4 in Havana, insisted on the right of free expression. address The government took over the station the same day and froze the personal as- city Zone state sets of the two brothers, the State Dept. Send to home addres< - - said. 74 BROADCASTING, August 22, 1960 ABC IN LEBANON Buys minority share in new tv network Continuing its foreign investment program. ABC's International Div. has acquired a minority interest in a new television network in Lebanon, Televi- sion du Liban et du Proche- Orient. The acquisition is being announced today (Aug. 22) by Donald W. Coyle, vice president in charge of the ABC Inter- national Div.. one week after ABC an- nounced its investment in a Venezue- lan tv network (BROADCASTING, Aug. 15). The recently formed Lebanese net- work has been granted licenses for four stations. They will cover the en- tire country and its 2 million people. Actual telecasting is expected to begin in Beirut in six to nine months. ABC will contribute programming, engineering and other assistance and will act as sales representative for the new network outside Lebanon. Mr. Coyle cited Lebanon as the "commercial hub" of the entire Middle East. "The economic fortunes of this International expansion Looking on Ruchdi Maalour, one of the founders entire area are linked with those of as Don Coyle, ABC International vice of Television du Liban et du Proche - Lebanon. Its principal resources are its president (seated) signs agreement for Orient; (seated r); Robert Boulos, who geographic location as a natural gate- purchase of minority interest in Leba- will handle ABC's Middle East pro- way to the entire Middle East and the nese tv network are Philippe Boulos, gramming (standing 1) and Nagib abilities of its commercial and finan- ABC Lebanon counsel (seated I); Boulos, ABC Lebanon counsel. cial community." He continued, "Television's power ment must be approved by the Board used in Ontario, and permit only one as a medium for communication, en- of Broadcast Governors at Ottawa. The identification spot before and after each tertainment, public service and adver- announcements are 10 seconds long program of a minimum of 10 minutes tising will quickly make it a vital factor with a simultaneous 12 second video duration. For longer programs identifi- to the people and economy of the re- identification showing bottle label, cation announcements are permitted gion." company logo or trade mark. An- every fifteen minutes. Founders of Television du Liban et nouncements cannot use the corporate Carling Breweries Ltd., Toronto, on du Proche- Orient are Ruchdi Maalour, name of company, but can state that Aug. 12 started weekly sponsorship of Fuad Al -Burt. Albert Asseily, Emile the program is sponsored by Labatt Football Huddle on CBOT (TV) Ot- Boustany. Fawzi Ghandour and Jean and the name of the beer. tawa, and on Aug. 13 carried the Abu Jawde. The Labatt schedule varies in fre- Game of the Week program on a num- ABC's other foreign investments in- quency on different stations (from ber of Ontario stations. Similar identi- clude a minority interest in a tv sta- three to six times weekly) depending fication announcements are used. Agen- tion in Ecuador. and control of a five - on the type of program. BBG regula- cy for Carling is McKim Adv. Ltd., nation Central American tv network. tions as used in Quebec province, are Toronto. ABC also owns minority interests in the five stations composing the network. Beer ad flow begins R. C. CRISLER & CO., INC. on Ontario television John Labatt Ltd., London. Ont., is Business Brokers Specializing in Television and Radio Stations the first brewery to use Ontario tele- vision stations under the new code of advertising approved by the Ontario 4 Offices To Better Serve You .. . government 1BROADCASTING, July 18). Labatt s. through Stanfield, Johnson & CINCINNATI, O. Paul E. Wagner, Fifth Third Bank Bldg., Dunbar 1 -7773 Hill Ltd.. Toronto, has placed spot an- nouncements on 14 Ontario tv stations. WEST COAST Lincoln Deller & Co., Santa Barbara, Calif., woodland 9 -0770 Only exception is French -language CBOFT ( TV) Ottawa. OMAHA, NEB. Paul R. Fry, P.O. Box 1788 (Benson), TErraae 9455 Announcements are restricted to the beginning and end of live local news NEW YORK 91 E. 42nd St., MUrray Hill 7 -8187 and sports broadcasts. Each announce- BROADCASTING, August 22, 1960 75 FANFARE A LITTLE GAS GOES A LONG WAY CHUM's `Dream Drive' pits d.j.'s in race Untrammeled rivalry among five disc an Arab . more used to driving jockeys and a shared sense of automo- camels . . . "). The eventual victor tive economy made the "Dream Drive" broadcast appeals for motorists to clear promotion of CHUM Toronto, Canada, the roads so he could coast on hills. He a great success both for the station and sulked when rush -hour traffic failed to for an Austin automobile agency run- respond, but still managed to go 134 ning a three -week saturation spot cam- miles on the two gallons. The d.j.'s fans paign. often lined the Dream Drive route, Each of the disc jockeys was up on waving banners to encourage their an Austin 850 filled with just two gal- favorites. lons of gasoline on successive days. The The station reports tremendous inter- one who coaxed the most miles from est engendered by the promotion as the vehicle on that supply won. Listen- well as a happy Austin agency. After ers got into the act by submitting letters the success of the CHUM promotion it Wetter bettors Paying off a bet predicting which motorist would be was adopted by CHML Hamilton and hinging on the popularity of two successful and why. Entries were ac- CKGM Montreal. pop ballads, three disc jockeys of cepted until the day before the trials. KFWB Los Angeles cavort with After the five runs the winning d.j. Alcoa sponsors a finny friend at Pacific Ocean went through the unopened mail. The Park. The bet was originally to first letter naming him won an Austin WADO beauty contest be paid by cleaning the acqua- 850 for its author. rium at Marineland amidst Aluminum Co. of America is throw- Each jockey assumed a de "sharks and whales," (BRoAn- nom ing its support and protection behind CASTING, Aug. 8). However of- course - "Insurance Riska Boliska," a WADO New York contest to select ficials there deemed the stunt too "J.J. Joggin- Roadhoggin' Richards," its first Miss Latin America. The heavy dangerous and refused permis- "Wrong -Lane Laine," etc. Each bol- broadcast advertiser of Alcoa Alumi- stered his chances to win by pyschologi- sion. In the water (front to rear): num Wran is using the contest to make cal warfare Bill Ballance; white whale; Ted on his show. The boys gave its first specialized entry into the Span- listeners reasons why their Quillin and Gene Weed. opponents ish- speaking market. In addition to were unfit; (example Richards is -"J.J. paying all contest costs, Alcoa is also buying a spot schedule on the Spanish station. More than 500 girls responded Drumbeats to WADO's on -air announcements of Stamp giveaway In association with the contest. Eliminations began Aug. the Grand Union supermarket chain, 13 and will continue on Aug. 20 and WGLI-AM -FM Babylon, N.Y., award- 27, with the grand final THE to be held ed listeners one million "Triple S Blue STARS Sept. 18 at Palisades Amusement SHOW -all Stamps" during a 13 -week promotion, THE Park in New Jersey. WAY ... which concluded Aug. 6 with a jackpot A fashion show dresses To KMSO -TV, A of and swim award of 250,000 stamps. Names of suits made entirely "Preferred" Buy. of Alcoa aluminum more than 4,000 listeners had been col- will be a feature CBS* ° 'NBC 'ABC of the final event; lected by the stations through a radio while Miss Latin America will 60,300 TV HOMES herself contest in which listeners called WGLI be wrapped in the foil for better pro- whenever a number was announced that *MISSOULA scores highest tection until next year when she must again. Bank Debits have was the sum of all the numbers in the soared to for the 1st relinquish her crown. Presumably, the +20% listener's telephone number. Some Quarter of 1960 as market winner can unwrap herself long enough prospers. (Highest of all 750,000 stamps were distributed in this Montana Cities). to enjoy a vacation in Puerto Rico, and In "HIGH -SPOT PREFERRED manner. The jackpot prize winner was try for a screen test. CITIES" Missoula leads all determined by drawing one name from other Montana cities with an index of 109.6, and has KOLO features candidates all those who had called during the run been leading in Montana for of the contest. The drawing was broad- 15 out of last 20 months. KOLO -AM -TV Reno, Nev., is fea- (Sales Management Business cast as part of the WGLI'Open House Activity) turing a series half -hour of programs show at a Babylon shopping center. *KMSO -TV covers all of West- in prime evening time over a five-day ern Montana .. Missoula, Butte, Anaconda, Deer period introducing all candidates run- Colorful Vikings To introduce the Lodge . Hamilton, Kali- ning for office in Washoe spell, Helena . 18 Com- County. In- syndicated series Tales of the Vikings, munity Boosters. vitations were sent to 102 candidates WROC -TV Rochester sent a copy of a inviting them to appear free on the Viking coloring book to each of the Of Primary Interest series. Programs hundreds of entrants who sent in a are broken down by office. The series drawing of a Viking or Viking ship. A began on KOLO -TV Saturday (Aug. boy and a girl were selected as first - 20) and concludes Wednesday (Aug. prize winners and awarded English 24). The programs will be taped and bicycles. Second -prize winners earned NATIONAL REPRESENTATIVES rebroadcast later by KOLO Radio in dinner for themselves and their parents FORJOE-T\', order to give the candidates the widest in the "Viking Room" of the Trenholm exposure possible. Motor Lodge. 76 BROADCASTING, August 22, 1960 YOUR B.R.F.* FATES & FORTUNES UP TO DATE? Michael Fabian, formerly with The Broadcast Advertising Zakin Co., N.Y., to W.B. Doner & Co., Martin Koehring, formerly cre- Philadelphia, as director of media and ative director of west coast operations marketing. Manny Klein and Kenneth for Foote, Cone & Belding, to Chicago Ferguson join Doner's Baltimore office office of McCann -Erickson as vp, cre- as media director and copywriter, ative director and member of plans respectively. board. Brian Johnston joins Pat McDer- Phelps Johnston, formerly vp and mott Co., Los Angeles pr-personal director at Campbell -Mithun, Chicago, management firm, as head of feature to Don Kemper Co., that city, as vp writing department. in charge of Chicago office and mem- ber of plans board. Robert Hilton, ex- Larry Lownestein has resigned as ecutive vp, will continue to headquarter head of N.Y. office of Rogers & Cowan, there but devote more time to agency's pr firm. Announcement of future plans New York and Dayton offices. will be made shortly. Here's the latest on WFBR coverage, programming, air personalities, mer- Robert Leonhard, account execu- Harry David joins Lawrence Jepp- chandising support, special features, tive and manager of agency's Detroit son & Assoc., Washington pr firm, as and market data. WFBR Brochure office, and Robert Noel, tv copy super- director of editorial services. includes results of a Pulse qualitative visor, Chicago, elected vps at Leo Bur- survey of the Baltimore audience. nett Co. Mr. Noel also appointed tv Donald H. Stone, formerly copy Write direct or ask your John Blair representative copy director. supervisor at Grey Adv., N. Y., joins radio -tv pro- Lennen & Newell, that city, in copy John A. DeBenham, department. ducer at Doherty, Clifford, Steers & Shenfield, N.Y., named assistant to Rus- sell Ford, vp in charge of radio -tv com- The Media n WF'BRn $ mercial production. 5 1 / w ., w w Thomas J. Pritchard becomes ad- ministrative manager of Dayton office 13 EAST 20TH STREET of Dancer-Fitzgerald- Sample. BALTIMORE 2, MARYLAND 'BALTIMORE RADIO FILE George O. Cutter, director of manu- facturing at Gillette Safety Razor Co., BEST WAY TO EMBRACE THE NEW YORK N.Y., named vp. Stephen J. Griffin, NEGRO COMMUNITY... assistant to president, and William G. also Salatich, general sales manager, MR. BRUNT MR. MCKINNON become vps. Charles W. Brunt and Ben McKin- Lloyd Burlingham joins Western LIB non, general managers of WTOB Chicago, as director of radio and Adv., Winston- Salem, N.C., and WSGN tv. Birmingham, Ala., respectively, elected Earl R. Minser, formerly senior copy- vps of Winston -Salem Broadcasting Co. writer and creative assistant in Chicago (WTOB Winston -Salem, WSGN Bir- office of Western Adv., joins Allen & mingham, WAPA -TV San Juan, P.R., Reynolds, Omaha, Neb., as copy chief. one third owner of WOLE -TV Aguadil- George Rike, formerly senior copy- la- Mayaguez, P.R. and applicant for writer at Mergenthaler Linotype Co., new ch. 8 tv facility assigned by com- N.Y., joins Doyle Dane Bernbach, that mission to Winston- Salem -Greensboro- city, on copy staff. High Point, N.C., area). George R. Windsor, formerly with Norman Darer, formerly senior General Foods Corp., Los Angeles, to analyst at CBS Radio budget depart- merchandising department of Erwin ment, appointed manager of sales opera- When it comes to reaching the enor- Wasey, Ruthrauff & Ryan, that city. tions at WCBS New York. mous Negro Community of greater New Jacques Biraben, member of WOR York, time buyers sum up their strat- New York sales staff, named director egy in three little words: "LIB IT of sales. UP" ADVERTISING IN The reasons are simple. Whether account executive you BUSINESSPAPERS Carlo Anneke, at Los Angeles, promoted to sell a LIBation or appeal to the LIBido BUSINESS KTLA (TV) MEANS local sales manager, succeeding Bob only WLIB can do Jones who resigned. the effective job. In the Radio -TV Publishing Field Frank Gervin, on sales staff of 21,1y. BROADCASTING qualifies WGR -TV Buffalo, promoted to local for membership in Audit Bureau sales manager. He has been with station 'bolet Theresa. 125th Street d 7M Avenue, New York 27,N. Y. of Circulations and Associated since 1956. EMBRACES THE ENTIRE Business Publications Herbert Hahn, account executive at NEBRO MARKET IN GREATER NEW YORK BROADCASTING, August 22, 1960 77 Forjoe & Co.. N.Y., promoted to as- tions; Helen M. Hall, with NBC; and Ray Vanderslice, in promotion de- sistant sales manager. Dona Clark production supervisor with partment of WIBG Philadelphia, named Irving Steinbock, account executive J. Walter Thompson Co., all elected assistant promotion manager. at vps. KEX Portland. named assistant sales Martin Plissner, formerly news bu- manager. Marshall H. Karp, formerly account reau chief at MBS, joins WMCA New Dick Morrison, executive at WPIX (TV) New York, York, as news chief. formerly vp and gen- joins ABC -TV as assistant daytime sales Carl Imlay eral manager of Com- manager. Before joining WPIX in May, joins mercial Recording 1959, Mr. Karp had been account ex- Washington law firm of Loucks Corp., Dallas, ap- ecutive with WNTA -TV New York. & Jansky. He formerly was prin- pointed general man- Frances I. Pierce, promotion super- cipal legal assistant ager of KICN Den- to visor of KIRO- AM -FM -TV Seattle, assistant director ver. Previously, he of Wash., appointed acting promotion administrative office was general sales director of KIRO -TV. MR. MORRISON manager of KBOX of U.S. Courts. He is Patricia Danneman promoted from graduate of George Dallas, and WNOE New Orleans. MR. IMLAY film manager to operations manager; Washington U. Law Robert Conrad, formerly operations Paula Schwarz from commercial man- School in Washington. manager at WFMT (FM) Chicago, to ager to film manager, and Arlene WDTM -FM Detroit as director pro- Donley F. Feddersen, formerly di- of Kochan from staff to traffic manager, rector of program development at gramming and operations. all at WBBM -TV Chicago. WTTW Chicago, joins National Educa- Roy E. Nilson, operations manager supervisor tional Television & Radio of WLCY Tampa -St. Petersburg, as- Mark Ritter, of copy and Center, N.Y., at as director of tv programming. sumes similar duties at WQTY (for- traffic WGLI Babylon, N.Y., named program merly WTTT) Jacksonville, both Flori- director; Dot Schroder be- William A. Warren appointed di- comes head of copy desk. da. Murph McHenry named program rector of news and special events for coordinator of WQTY. Devere Logan, formerly program KDES Palm Springs, Calif. and promotion Al Bowen, production manager of manager at WBCM Bay Bill Reed appointed news director of City, to WJRT Flint, both Michigan, as KTTV (TV) Los Angeles, assumes ad- WWL -TV New Orleans. He had been promotion manager. ditional duties as studio manager. on station's news staff. Henry Gulick, formerly of N.Y. William T. (Tom) Robert Ritzert appointed sports di- Subways Adv.. Co., and Jerry War- Hamilton, acting rector for WSTC -AM -TV Stamford, ren, Bartell Broadcasting, N.Y., named general manager of Conn. He succeeds Bud VanDerhey- to service Herald Tribune Radio Net- WNDU - - AM TV den who joins promotion department of work account at The Bolling Co., N.Y. South Bend, Ind., Remington Rand. Daniel B. Berkson, formerly as- since death of Bern- sociate of Dewey, Ballantine, Bushby, ard C. Barth last Sep- Joe Patrick, sportscaster for KMTV (TV) Omaha, Neb., promoted Palmer & Wood, N.Y., joins CBS as tember, appointed to sports director. attorney in corporate legal department. general manager. Pre- MR. HAMILTON Charles M. Pickering, formerly viously, he had been Eric Mart, senior analyst in ABC -TV research salesman at 1VBZ-TV Boston, named with WOR and WHEW, both N.Y. department, promoted to pres- entations writer in sales development. account executive in Chicago office of Robert J. Rentschler, manager of Tv Advertising Representatives. Musicast (background music division Howard E. Reiquam joins KOMO- Arch Robb, manager of special pro- of WSWM [FM] Lansing, Mich.) pro- TV Seattle, Wash., as staff meteorolo- grams for NBC. promoted to director moted to vp of Mid -State Broadcasting gist, succeeding late Bruce Caldwell of special programs. Corp., owner of WSWM. James Mc- who died in plane crash May 30. Claire Hughes, assistant manager of Mahon, office manager of WSWM, Dale Weber, formerly with KLOH promoted to comptroller of Mid -State KWKW Pasadena, Calif., reelected Pipestone, Minn., to WNAX Yankton- Broadcasting Corp. president of Radio & TV Women of Sioux City, S.D., as member of sales Southern California. Regina Linder - Jerry Jewler joins WWDC Wash- staff. Terrence J. Lalley, in sales serv- baum, president of Filmcraft Produc- ington as member of pr staff. ice department, becomes account ex- ecutive. James J. Wychor, formerly general manager of WKEE-AM -FM Hunting- ton, W. Va., to sales staff of KSTP Minneapolis. Newest among the Joseph P. Foley, formerly of Avery - DIAL 1110 / 50,000 WATTS Knodel, N.Y., joins Weed Tv, that city, leaders serving as salesman. Jack Hetherington named salesman in St. Louis and John A. Car- America's greatest rigan joins Chicago tv sales force. Mr. Hetherington comes RADIO LOS ANGELES to Weed from radio market! Gardner Adv., St. Louis, where he was Represented by media department head. Mr. Carrigan DONALD COOKE INC. has operated his own business in Chi- More audience per dollar cago for two years. than any other leading radio station in greater Los Angeles! Charles Warner, formerly of WTOP -TV Washington, D.C., joins Avery -Knodel, N. Y., as salesman. 78 (FATES & FORTUNES) BROADCASTING, August 22, 1960 Ralph L. Walker, Washington com- Robert F. Hurleigh, president of munications attorney, is on extended MBS, named recipient of Veterans of Beautiful leave of absence from Pierson, Ball & Foreign Wars Gold Medal of Merit Dowd, looking toward retirement. it and Citation for . , . "energies devoted Signals was announced last week. Mr. Walker, toward saving network radio for the formerly attorney and examiner with American public." FCC from 1928 -42, is 1926 law grad- Julian Haas, KAGH Crossett, elected HANDLED with CARE uate of George Washington U., Wash- president of Arkansas Broadcasters ington, D.C. Assn., succeeding Kermit L. Richard- Fred Stanton, in continuity depart- son, KBOK Malvern, who becomes vp. ment of WLOS -TV Asheville. N.C., J. C. Willis, KVOM Morrilton, elected appointed producer- director. secretary-treasurer. Suzanne Salter, formerly NBC tal- La Von C. Yaney, program director ent cordinator, joins CBS Radio as pro- of WABX -FM Detroit, assumes addi- ducer of "Dimension," new program tional duties as member of sales de- service. partment. Al McCoy joins KRUX Phoenix, James P. O'Leary, formerly with Ariz., as air personality. He formerly KFSD San Diego, to KBIG Catalina, was with KOOL- AM -TV, there. both California, as air personality. George Myska, formerly producer Jay Smith, formerly announcer with for Radio Free Europe, joins WNEW WJIM Lansing, Mich., to WKYR New York. in similar capacity. Keyser, W.Va. MULTIPLEX RECEIVERS di- personality Gary Shute, formerly program Skip Bell, formerly air Better sound sells FM on main carrier rector at WKTJ Farmingham. to at WPEO Peoria, Ill., to WOKY Mil- and subs. Better sales result with WLAM Lewiston -Auburn. both Maine, waukee in similar capacity. carefully engineered and reliable re- as announcer -air personality. Ed Auxer, formerly staff announcer ceiving equipment. At Continental rigid quality control and extreme man- Dr. John T. Dempsey appointed di- at WLIP Kenosha, Wis., to WSBT- ufacturing care guarantees you and rector of news and community projects AM-TV South Bend, Ind., in similar your listeners the finest reception . . for WJKB -AM -TV Detroit. Dr. Demp- capacity. whatever your requirements. sey formerly was news commentator Bud Dancy, formerly news editor of Lease (without down payment) and for WJBK. Bob Lorimer named pro- KTHV (TV) Little Rock, Ark., to Lease Purchase Plans available. duction assistant for WJBK Radio. WWL -TV New Orleans as member of Write or call news staff. Harold Alexander, in production CONTINENTAL MANUFACTURING. INC. Bob Mills joins KFMB -TV San Diego M department of WFGA -TV Jacksonville, 1612 C.U,,,,- ,,...,. om.. *. Nib as air personality. He formerly was at Fla., promoted to director. He formerly KOTV (TV) Tulsa, Okla. was with WTVJ I TV) Miami. Mel Gaumer, announcer -account ex- Programming ecutive for KOOL-AM -TV Phoenix, Eddie Albert, motion picture, stage ONE OF THE WORLD'S to Ariz., promoted program director. He and tv actor, joins Kaiser Industries, DISTINGUISHED RESTAURANTS formerly was with KWNW Wenatchee, Honolulu, as vp for special projects. and KING Seattle. both Washington. His responsibilities will include tv plan- Frank Oxorart Jr. named program ning for all Kaiser facilities and will promotion and merchandising manager serve in advisory capacity for Maverick for KNX and CBC Radio Pacific Net- and Hong Kong (premiere scheduled work, Los Angeles. He previously was for this fall), firm's two tv shows. sales promotion assistant at KNX- Elliot Krane, regional sales execu- CRPN. tive of Romper Room Inc. (interna- Dave Schiefer, formerly personality tional tv kindergarten show) appointed at WDOV Dover. Del., to KAIR Tuc- managing director of firm's new Cana- son, Ariz.. in similar capacity. dian division and Claster Enterprises Bill Comer joins KEX Portland, Inc. (producers of Strikes 'n' Spares, Ore., as air personality. He formerly Duckpins 'n' Dollars, Spare Time and Pinbusters and It's in the Name). Har- V IfI N was owner of KBCH Oceanlake. Ore. becomes director 575 Park Avenue at 63rd St. KPLR -TV old Brown of sales Mrs. Evelyn Elmen joins for Claster's bowling division. St. Louis as director of women's NEW YORK Philip R. Rosenberg, supervising affairs. film editor of Wolper -Sterling Produc- John Henry and Thompson R. Watt tions, Los Angeles, promoted to vp. He LUNCHEON named sports director and news direc- will be in charge of firm's four new COCKTAILS tor, respectively, for KOA-AM -TV telefilms, all in production. DINNER Denver. Glan Fleisch, vp in charge of tv SUNDAY BRUNCH Charles White, formerly program production for TV Personalities Inc., Open seven days a week and sports director for WABZ Albe- named producer in charge of Mr. marle, joins WNCA Siler City, both Magoo series for UPA Pictures. Other BANQUETS & PARTIES Mr. White previously North Carolina. UPA changes: Carl Brandt becomes Credit Cards Honored was program director of WCOS Colum- musical director; Sam Weiss to layout bia, S.C. department; and Gordon Ipsen, Gloria For Reservations: Michel, Tom Griffiths, formerly with WNOB- Wood and Thelma Witmer, all to TEmpleton 8 -6490 FM Cleveland. to KYW, that city, as background department. air personality. Michael Nebbie joins Elliot, Unger BROADCASTING, August 22, 1960 79 NEWEST IN A Bond Geddes, radio pioneer, dies Bond P. Ged- United Press, and chief of the Capi- COMPLETE LINE OF des, 78, radio in- tol staff of the Associated Press. RCA TRANSISTORIZED dustry pioneer who He covered the 1912, 1916 and 1920 successfully fought national political conventions and AMPLIFIERS early attempts to traveled extensively as a correspond- ban radios in auto- ent with Presidents Wilson, Harding mobiles, died Au- and Hoover. He participated in the gust 16 in Wash- legal trial of oil magnate Harry F. ington following a MR. GEDDES Sinclair in Wyoming during the Tea- brief illness. He pot Dome scandal as a member of also was a veteran newspaper man. the personal legal staff of Mr. Sin- Mr. Geddes was executive vp and clair. Mr. Geddes held a law degree secretary of the Radio Manufactur- from Columbian Law College (now ers Assn. (now Electronic Industries George Washington U.). He is sur- Assn.) from 1927 to 1950 when he vived by his widow, the former retired, although remaining on a Edith C. Gray, a sister, Mrs. Mar- consulting basis. Before joining garet R. Johnson, and four grand- RMA, Mr. Geddes was manager of daughters. Interment was held at the Washington Bureau of the Rock Creek Cemetery. Washington. 10 -WATT & Elliot, commercial production divi- hockey star, to CJON -AM -TV St. sion of Screen Gems, N.Y., as director John's, Nfld., for daily sports roundup. MONITOR of photography. W.P. Laffey joins Tele- James Kirkconnell, formerly of screen Adv. Div. of Screen Gems, as S.E. Zubrow Adv. Co., Philadelphia, account executive in charge of service to creative department of Vickers & and control. He had been account execu- Benson Ltd., Toronto, Ont., adv. AMPLIFIER tive for WOR -TV, that city. agency. Edwin W. Lasher, formerly presi- Equipment & Eng'ring dent and general manager of Elec- W. Walter Watts elected chairman of tronica Mexicana, S. A., and previous- requires only half board and president of RCA Sales ly manager of Packard -Bell Electronics Corp., in addition to responsibilities as Co.'s international division, appointed the space- RCA group executive vp. Mr. Watts consumer products director of market- joined RCA 14 years ago, serving firm ing and manufacturing for Motorola in many capacities. Overseas Corp., Motorola export sub- 30% of power Abraham Bluestone, market plan- sidiary. ning manager for Semiconductor Div. Perry Moss, coach of Montreal Here's a compact monitor of Raytheon Co., Needham, Mass., Alouette's pro football team, signs with amplifier with overall per- named projects control manager. CKGM, that city, for daily sport pro- formance equal to earlier John Spitzer joins Semiconductor grams. Div. of Sylvania Electric Products, models, twice the size. Full Woburn, Mass., as supervisor of adver- Deaths 10 watts output with excel- tising and sales promotion. lent frequency response and William A. Simons promoted from Paul C. Buford, 67, president of Shenandoah Life Insurance Co. and very low distortion. High - senior buyer to manager of purchasing department at Shure Bros. (micro- board chairman of WSLS-AM -FM -TV gain permits operating from Roanoke, Va., died Aug. 13 of output of low-level micro- phones, high -fidelity equipment, elec- tronic components), Evanston, Ill. leukemia. phones. Plug -in mounting. Donald L. Ganson appointed head Paul Cunningham, 70, director of Standard input and output of transistor sales for Pacific Semicon- public affairs for ASCAP, died Aug. terminations. ductors, Los Angeles. 14. He was president of organization from 1956 -1959 and has been member International since 1921. Write to RCA, Dept. KD -22, Build- ing 15 -1, Camden, NJ. In Canada: Leo Benoit, program director of Ted Pope, 38, tv producer for Ca- RCA VICTOR' Company Ltd., Montreal. CHLN Three Rivers, appointed general nadian Broadcasting Corp. Toronto, manager of CFDA Victoriaville, both was killed on Aug. 13 in racing car Quebec. collision at Jarvis, Ont. RADIO CORPORATION Pierre Brisson, chief engineer of Leon Giroux, newsreel cameraman of AMERICA CFDA Victoriaville, Que., has bought for KRON -TV San Francisco died of shares of original members of owning heart attack Aug. 9 on way to cover company and is now majority stock- story. holder of CFDA. Jesse Sabin, 53, NBC news camera- William Miller, formerly of Ford man for past 12 years, died Aug. 18 Motor Co. International, joins Kenyon at his Brooklyn, N.Y., home. Mr. Sabin, & Eckhardt De Mexico, as associate who had been ill since May, was most director. recently assigned to Kicksville, U.S.A., Howie Meeker, Toronto Maple Leaf NBC -TV study of narcotics. 80 (FATES & FORTUNES) BROADCASTING, August 22, 1960 FOR THE RECORD William H. Simons 19.4 %, for $282,000 plus Station Authorizations, Applications compensation agreement with Mr. Simons for five year period at $10,000 per year. by BROADCASTING Veterans Bcstg. purchased 48.9% of Home As Compiled Bcstg. for $435,000 during past three weeks. Veterans Bcstg. is licensee of WVET -AM -TV August 11 through August 17. Includes data on new stations, changes in Rochester, N.Y., and is headed by Ervin F. Lyke, president. Ann. Aug. 17. existing stations, ownership changes, hearing cases, rules & standards KEOS Flagstaff Ariz.-Seeks assignment changes and routine roundup. of license from Eldred O. Smith to CLEM Radio Bcstg. Inc. for $45,000. Purchasers M. Lee H. revenue $24,000. Applicant is David W. Rat - are Claud Pettit, Walker, Mar- Abbreviations: lift, sole owner, with interest in KDWT garet E. Pettit and Edythe G. Walker, 25% Aug. 12. each. Mrs. Walker has % interest in KLAK DA- directional antenna. cp- construction Stamford. Tex. Ann. Lakewood, Colo. Mr. Walker is film librarian permit. ERP- effective radiated power. vhf at Ft. Carson, Colo. Mr. Pettit is in insur- -very high frequency. uhf -ultra high fre- Existing Am Stations ance. Ann. Aug. 12. quency. ant. -antenna. aur.- aural. vis.- KAPP (FM) Redondo Beach, Calif. -Seeks visual. kw- kilowatts. w- watts. me -mega- APPLICATIONS assignment of cp of South Bay Bcstg. Co. cycles. D -day. N- night. LS -local sunset. WCRL Oneonta, Ala. -Cp to increase from Sherman Somers and Robert W. trans. uni. power from 250 w to 1 kw and install new Crites, equal partners, to George R. Gillum mod. -modification. -transmitter. trans. (dismissed failure to prosecute July and Mr. Crites, equal partners, for $2,500. -unlimited hours. kc-kilocycles. SCA- 13, 1960.) Petition filed Aug. 8, 1960 to re- Mr. Gillum is employe of KABC Hollywood. subsidiary communications authorization. instate application. (1570kc). Ann. Aug. 10. Ann. Aug. 12. SSA -special service authorization.-STA- WQDY Calais, Me.-Cp to increase day- WFGM -FM Fitchburg, Mass. -Seeks as- special temporary authorization. SH- specl- time power from 250 w to 1 kw, and to in- signment of cp from Wachusett Bcstg. Corp. fled hours. educational. Ann. Announced. stall new trans. (1230kc). Ann. Aug. 12. to Music Service Corp., assignment of fm - WESC Greenville, S.C. -Mod. of cp (to facility to separate corporation. No financial increase power, install DA, make changes consideration involved. Ann. Aug. 16. New Tv Stations in ground system and transmitting equip- WNTA- AM -FM -TV Newark, N.J.-Seeks APPLICATIONS ment) to change from employing DA.D to relinquishment of control of National Tele- San Bernardino, Calif. -San Bernardino employing DA during critical hours only film Assoc. Inc., 100% owner of NTA Radio Valley Joint Union Junior College Dist. (DA -CH), and install new trans. Engineer- Bcstg. Co. and NTA Tv Bcstg. Corp., (li- vis..- ing incomplete, (660kc). Ann. Aug. 12. censees of WNTA- AM -FM -TV ), by National Uhf ch. 24 (530 -536 mc); ERP 4.45 kw Theatres & Tv Inc., 87.3% owner of NTA. 2.68 kw aur.; ant. height above average ter- Relinquishment positive rain -294 ft., above ground 120 ft. Esti- New Fm Stations of control will re- mated construction cost first year sult from distribution by National Theatres $70,000 APPLICATIONS & Tv to its stockholders, as dividend, 844,- operating cost $11,600. Post Office address 875 shares of NTA common stock, leaving 701 S. Mt. Vernon Ave. San Bernardino, Buffalo, N.Y -Taliesin Bcstg. Corp. 100.7 National Theatres & Tv owning 21.17% Calif. Studio and Trans. location 701 S. Mt. mc, 29.6 kw. P.O. address 2888 W. 44th St., common stock of NTA. Ann. Aug. 17. Vernon Ave. Geographic coordinates 34° 05' Indianapolis, Ind. Estimated construction KOIN- AM -FM -TV Portland, Ore. -Seeks 17" N. Let., 117° 18' 31" W. Long. Trans. cost $24,817, first year operating cost $23,750. transfer of control of Mount Hood Radio & RCA TTUIB, ant. TFU6A. Non -com- revenue $26,000. Principals include equal Tv Bcstg. Corp. by election of Moe M. mercial, educational. Ann. Aug. 17. partners Merle and Ophelia L. Miller, own- Tonkon as trustee, with Harvey S. Benson, Columbia, S.C.-First Carolina Corp., uhf ers of WMLW (FM) Milwaukee, WMHM of voting trust for 50% of licensee's com- ch. 25 (538 -542 mc); ERP 15.28 kw vis., 7.64 (FM) Pittsburgh, Pa., and WDTM (FM) De- mon stock. Mr. Tonkon is successor as kw aur; ant. height above average terrain troit, Mich. Ann. Aug. 16. trustee to Ted R. Gamble, deceased. Mr. 649 ft., above ground 554 ft. Estimated con- Wilson N.C. -Wilson Radio Co. 103.1 mc, Tonkon is attorney. Ann. Aug. 17. struction cost $181,257, first year operating 5 kw. ¡'.O. address WVOT Wilson, N.C. KSEL Lubbock, Tex. -Seeks assignment cost $377,000 revenue $440,000. P.O. address Estimated construction cost $20,084, first of license of Lubbock Bcstrs. Ltd. from 1007 Barringer Bldg., Columbia, S.C. Studio year operating cost $7,500. revenue $10,000. David R. Worley, 50 %, George N. W. Bush, and trans. location Shakespeare Rd. & Applicant will duplicate WVOT Wilson. 15 %, and others to David Worley, 72i. Mr. Wisteria St., Columbia, S.C. Geographic co- Ann. Aug. 10. Worley is buying 22,,V70 interest from Mr. ordinates 34° 03' 22" N. Lat., 80° 58 52" W. Eugene, Ore. -Willamette Family Stations Bush and others for a total of $41,625. Ann. Long. Trans. RCA TTUIB, ant. TFU21BL. Inc. 96.1 mc, 70.14 kw. P.O. address Box Aug. 12. Legal counsel James E. Greeley, Washing- 1122, Eugene Ore. Estimated construction KCOR San Antonio, Tex. -Seeks assign- ton, D.C. Consulting engineer Silliman, cost $75,570, first year operating cost $60.424, ment of license from KCOR Inc. to Inter - Moffett & Rohrer, Washington, D.C. Prin- revenue $60,528 (all for am -fm combina- American Radio Inc. for $400,000 plus $120,- cipals include Phil E. Pearce, Geddings H. tion). Principals include Marvin R. Steffins, 000 for agreement not to compete. Purchaser Crawford Jr., John W. Huggins, 16%% each, 24 %, Marvin R. Steffins Jr., 26 %, K. Ray is group headed by Ralph N. Well, president Henry F. Sherrill, 11 % %, and others. Mr. Barnes, 12 %, and others. Mr. Barnes is in and 10% owner. Group includes G. Sum- Sherrill is attorney. Mr. Pearce is with in- insurance. Mr. Steffins Sr. was formerly ner Collins, Joseph Savalli, Edna M. Hart- vestment firm. Mr. Crawford is part owner majority stockholder in KGEI Detroit. Mr. ley, Georgia L. Weil and Hall Syndicate Inc., of investment firm. Mr. Huggins is banker. Steffins Jr. is with furniture company. Ann. all 13.515 %. Purchasers are owners of Ann. Aug. 10. Aug. 10. Laclede Radio Inc., licensee of KATZ St. Abilene, Tex. -Fine Music Enterprises. Louis, Mo. Ann. Aug. 16. 99.3 mc, .324 kw. P.O. address Alexander WCCN Neillsville, Wis. -Seeks transfer of New Am Stations Bldg., Abilene. Tex. Estimated construction control of Central Wisconsin Bcstg. Inc. APPLICATIONS cost $10,082, first year operating cost $8,000, from Herman North 42.8 %, and Howard revenue $5,000. Principals include Lowell Sturtz Jr., 48.4 %, to Herman North, 19.6 %, Flagstaff Ariz. -Dateline Bcstrs., 1400 kc, G. Perry and Chapin Ross, 45% each, and and Howard Sturtz Jr., 71.6 %, for $5,800. 250 w. P.O. address % Joseph E. Patrick, Earline Perry 10%. Messrs. Perry and Ross Ann. Aug. 12. 8021 N. 15th Ave., Phoenix, Ariz. Estimated are associated with Abilene Christian Col- construction cost $19,792, first year operat- lege. Earline Perry is with Gulf Oil. Ann. Cases ing cost $25,800, revenue $35,000. Principals Aug. 12. Hearing include equal partners Joseph E. Patrick INITIAL DECISIONS and Joseph A. Brandt, employes of KRUX Ownership Changes Hearing Examiner Charles J. Frederick Glendale, Ariz. Ann. Aug. 10. issued initial decision looking toward dis- Lehigh Acres, Fla. -Lehigh Acres Radio - APPLICATIONS missing without prejudice application of Tv Co. 1440 kc, 5 kw -D, 1 kw -N. P.O. ad- KTVE (TV) El DoradoDorado), Ark. -Seeks trans- Sanford L. Hirschberg and Gerald R. Mc- dress Lehigh Acres, Fla. Estimated con- fer of control of Home Co. from Wil- Guire for new am station to operate on struction cost $139,000, first year operating liam H. Simons, 51.1 %, and Veterans Bcstg. 1300 kc, 1 kw, D, in Cohoes -Watervliet. N.Y., cost $100,000, revenue $120,000. Principals Co., 80.6 and granting application of Fairview Bcstrs. Include Lee Ratner, Gerald Gould, Edward Co., 48.9 %, to Veterans Bcstg. %, Shapiro and Manuel Riskin, 25% each, all associated with land development company. Ann. Aug. 17. Mocksville N.C. -Will P. Erwin. 1560 kc, 250 w. D. P.O. address 203 S. King St., Morganton, N.C. Estimated construction NEW YORK cost $10,995, first year operating cost $33,000, revenue $36,000. Applicant has interests in 60 East 42nd Street WBRM Marion and WIFM Elkin, both North Carolina. Ann. Aug. 10. MUrray Hill 7 -4242 Mocksville, N.C. -Wilkes Bcstg. Co. 1520 TORNBERG kc, 5 kw D. P.O. address Box 950, North EDWIN Wilkesboro, N.C. Estimated construction WEST COAST cost $33,028, first year operating cost $50,000, 860 Jewell Avenue revenue $60,000. Principals include equal & COMPANY, INC. partners Doris B. Brown and Roland B. Pacific Grove, California Potter. Wilkes Bcstg is licensee of WATA Boone and WKBC North Wilkesboro, both NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 North Carolina. Ann. Aug 16. Eugene, Ore. -Willamette Family Stations SALE OF RADIO AND TELEVISION STATIONS WASHINGTON Inc. 1540 kc, 1 kw D. P.O. address Box 1122, Eugene, Ore. Estimated construction EVALUATIONS 1625 Eye Street, N.W. cost $55,727, first year operating cost $60,424, revenue $60,523 (all for am -fm combina- FINANCIAL ADVISERS District 7 -8531 tion). Same ownership listed in application for new fm in Eugene (below). Ann. Aug. 10. Merkel, Tex.-Taylor County Bcstg. Co. 1500 kc, 250 w. D. P.O. address Box 1123, Stamford, Tex. Estimated construction cost $16.080. first year operating cost $18.000. BROADCASTING, August 22, 1960 81 PROMINENT SUMMARY OF COMMERCIAL BROADCASTING BROADCASTERS Compiled by BROADCASTING August 17 ON AIR CP TOTAL APPLICATIONS Lic Cps. Not on air For new stations Choose AM 3.459 39 95 P49 FM 727 22 185 _, TV 61 75 lib OPERATING TELEVISION STATIONS stainless Compiled by BROADCASTING August 17 VHF UHF TV TOWERS Commercial 453 80 533 Non -commercial 35 12 47 COMMERCIAL STATION BOXSCORE As reported by FCC through June 30, 1960 AM FM TV Licensed (all on air) 3,455 714 471' CPs on air (new stations) 36 32 63- CPs not on air (new stations) 115 196 76 Total authorized stations 3,603 942 656 Applications for new stations (not In hearing) 593 72 27 Applications for new stations (in hearing) 204 36 75 Total applications for new stations 797 108 102 Applications for major changes (not In hearing) 582 29 38 Applications for major changes (in hearing) 277 10 14 Total applications for major changes 859 39 52 Licenses deleted 0 0 0 CPs deleted O 0 0 There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. There are, in addition, 35 tv cp- holders which were on the air at one time but are no William Grant longer in operation and one which has not started operation. President and General Manager RADIO for new station on 1300 kc, 5 kw. D, DA, in ments and pleadings in printed form by Rensselaer, N.Y. Applicants entered into any person if they so wish in lieu of type- KOA AND TV merger agreement. Ann. Aug. 15. written comments or those prepared by Hearing Examiner Millard F. French mechanical processing methods in proceed- DENVER, COLO. issued supplemental initial decision looking ing on interim policy on vhf tv channel as- toward granting application of Northwest signments and amendment of part 3 of rules Bcstrs. Inc., for new am station to operate concerning tv engineering standards. Ann. on 1540 kc 1 kw. DA, unl. in Bellevue, Wash., Aug. 15. and denying application of Rev. Haldane James Duff for new station on 1540 kc. 10 kw, DA -1, uni. in Seattle, Wash. Ann. Aug. Routine Roundup 15. Hearing Examiner H. Gifford Irion is- ACTIONS ON MOTIONS sued initial decision looking toward deny - By Commissioner Robert E. Lee ing applications of Old Belt Bcstg. Corp. (WJWS), South Hill, Va., and Patrick Henry Granted petition by the Broadcast Bcstg. Corp. (WHEE), Martinsville, Ve., to Bureau and extended to Sept. 7 time to increase power of their stations from 1 kw reply to petition by Norfolk Bcstg. Corp. to 5 kw, confining operation on 1370 kc, D. (WNOR), Norfolk, Va., for severance and Ann. Aug. 15. grant of its am application which is con- Hearing Examiner Thomas H. Donahue solidated for hearing. Action Aug. 9. issued initial decision looking toward grant- is Granted petition by Broadcast Bureau ing application of Robert Burdette & Assoc. and extended to Sept. 7 time to reply to Inc., for new am station to operate on 900 petition by Long Island's First Station Inc. kc, 500 w, D, DA, in West Covina, Calif. (WGBB), Freeport, N.Y., for reconsideration Ann. Aug. 15. in proceeding involving application of Petersburg Bcstg. Co. (WSSV), Petersburg, OTHER ACTIONS Va., which is consolidated for hearing. By memorandum opinion and order, Action Aug. 9. commission denied petition by city of Fres- no, county of Fresno, and Fresno City Uni- t Granted joint petition by applicants and fied for of 7 extended to Sept. 1 time to reply to Broad- Sid Davidson School District stay July report cast Bureau's petition to set aside initial and order which made Fresno, Calif., an all - decision and Chief Engineer uhf commercial tv market, pending resolu- to consolidate In hearing ap- tion of rulemaking dealing with tv assign- plications of Catskills Bcstg Co. Ellenville ments in Barkersfield, Calif. Petition for re- Bcstg. Co., and Ulster County Bcstg. Co., And here are their reasons: consideration of report and order is pend- for am facilities in Ellenville, N.Y. Action Ann. 11. Aug. 10. * Stainless EXPERIENCE in design ing. Aug. Commission on Aug. 5, granted petition Granted request by Cosmopolitan Bcstg. and fabrication of towers by Broadcast Bureau and extended to Aug. Co., and extended to Aug. 30 time to file 11 time to respond to joint petition by ap- oppositions to petitions by Springhill Bcstg. * RELIABILITY of Stainless installa- plicants for review of examiner's July 25 Co., and Northwest Mississippi Bcstg Co., tions order in proceeding on applications of to enlarge Issues in proceeding on Cosmo- Creek County Bestg. Co., Tinker Area Bcstg. politan's applications for am facilities in * LOW MAINTENANCE COSTS of Co., Sapulpa Bcstg. Corp., and M.W. Coo- New Orleans, La., and Memphis, Tenn., which are consolidated Stainless per, for am facilities in Sapulpa and Mid- for hearing. Action towers west City, both Oklahoma. Ann. Aug. 11. Aug. 10. By letter, on its own motion, commis- Granted petition by Broadcast Bureau Ask today for free sion rescinded and set aside July 20 grant and extended to Aug. 23 time to reply to of assignment of license of am station petition by Edwin R. Fischer for severance literature and in- WCBC and remote pickup station KD.9880, and grant of his application for am fa- Anderson, Ind., from Civic Bcstg. Corp. cilities in Winchester, Va., which is con- formation. to Radio WBOW Inc. pending further study solidated for hearing with am applica- of application filed June 7 for transfer of tion of Shenandoah Life Stations Inc. control of Civic Bcstg. Corp. from Paul E. (WSLS), Roanoke, Va. Action Aug. 10. B. and Jenny Billhelmer to Alfred Smith, is Granted petition by Charles J. Lan - Wendell Hansen and Loren F. Bridges. Ann. phier, Golden Valley, Minn., and extended Aug. 15. to Aug. 22 time to reply to petition by Commission, by board composed of Eider C. Stangland, Sheldon, Iowa, for sev- Staihiess, inc. Comr. Lee, on Aug. 12 granted request of erance and for order to make effective im- Assoc. of Maximum Service Telecasters mediately initial decision in proceeding on NORTH WALES PENNSYLVANIA Inc., for waiver of sec. 1.215 and 1.52 of their am applications, et al. Action Aug. procedural rules to permit filing of corn- 11. 82 IFOR THE RECORD) BROADCASTING, August 22, 1960 PROFESSIONA CARDS! -Established 1926 JANSKY & BAILEY INC. JAMES C. McNARY - GEORGE C DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories RADIO 8 TELEVISION National Press Bldg., Upper Montclair, N. J. 1339 Wisconsin Ave., N. W. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 63000 STerling 3 -0111 Washington, D. C. FEderal 3 -4800 Telephone District 7 -1205 Laboratories, Great Notch, N. J Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE .Member AFCCE Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering Munsey Building District 7 -8215 WASHINGTON, D. C. 930 Warner Bldg. National B -7757 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. P. O. BOX 7037 JACKSON 5302 WASHINGTON 6, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE L. H. Carr & Associates A. EARL CULLUM, JR. RUSSELL P. MAY KEAR & KENNEDY Consulting CONSULTING ENGINEERS Radio 8 INWOOD POST OFFICE 711 14th St., N. W. Sheraton Bldg. Television 1302 18th St., N. W. Hudson 3 -9000 Engineers DALLAS 9, TEXAS Washington 5, D.C. REpublic 7 -3984 WASHINGTON 6, D. C. Washington 6, D. C. Fort Evans FLeetwood 7 -8447 Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE GEO. P. ADAIR ENG. SILLIMAN, MOFFET & LYNNE C. SMEBY CO. GUY C. HUTCHESON CONSULTING ENGINEERS ROHRER CONSULTING ENGINEER Radio-Television P. O. Box 32 CRestview 4 -8721 AM -FM-TV Communications- Electronics 1405 G St., N. W. 1610 Eye St., N. W. 1100 W. Abram Republic 7.6646 7615 LYNN DRIVE Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. Executive 3 -1230 Executive 3 -5851 ARLINGTON, TEXAS Member AFCCE Member AFCCE OLiver 2 -8520 WALTER F. KEAN HAMMETT & EDISON JULES COHEN JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Electronic Engineer Associates 617 Albee Bldg. Executive 3 -4616 Box 68, International Airport 8401 Cherry St. Hiland 4 -7010 George M. Sklom, Robert A. Jones 1426 G St., N. W. 19 E. Quincy St. Hickory 7 -2401 San Francisco 28, California Washington 5, D. C. Riverside, Ill. KANSAS MISSOURI Diamond 2.5208 CITY, (A Chicago suburb) Member AFCCE CARL E. SMITH J. G. ROUNTREE VIR JAMES JOHN H. MULLANEY CONSULTING RADIO ENGINEERS N. CONSULTING ENGINEER Consulting Radio Engineers 8200 Snowville Road SPECIALTY Brecksville, Ohio P.O. Box 9044 DIRECTIONAL ANTENNAS 2000 P St., N. W. (a Cleveland Suburb) Washington 6, D. C. Austin 17, Texas 232 S. Jasmine St. DExter 3 -5562 Tel. JAckson 6 -4386 P. O. Box 82 Columbia 5 -4666 Denver 22, Colorado Member AFCCE GLendale 2 -3073 Member AFCCE A. E. Inc. Towne Assocs., PETE JOHNSON TELEVISION and RADIO ENGINEERING CONSULTANTS Consulting am -fm -tv Engineers 420 Taylor St. Applications -Field Engineering Service Directory San Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. PR. 5-3100 Charleston, W. Va. Dickens 2 -6281 PRECISION FREQUENCY CAMBRIDGE CRYSTALS MERL SAXON NUGENT SHARP MEASUREMENTS Consulting Radio Engineer PRECISION FREQUENCY CONSULTING RADIO ENGINEER AM -FM -TV 809-11 Warner Building MEASURING SERVICE COMMERCIAL RADIO 622 Hoskins Street Washington 4, D.C. SPECIALISTS FOR AM -FM -TV CO. Lufkin, Texas District 7-4443 MONITORING 445 Concord Ave., 103 S. Market St., Associate Member Cambridge 38, Mass. NEptune 4.4242 NEptuno 4 -9558 Lee's Summit, Mo. Phone TRowbridge 6 -2810 Institute of Radio Engineers Phone Kansas City, BR. 1 -2338 CAPITOL RADIO FREQUENCY M. R. KARIG & ASSOCS. JOHN H. BATTISON ENGINEERING INSTITUTE MEASUREMENT BROADCAST CONSULTANTS AND ASSOCIATES Accredited Technical institute Curricula Engineering Applications Consulting Engineers -FM -TV Specialising in AM power 3224 16th St., N. W. AM Management Programming Sales increases -FM -TV Washington 10, D. C. WLAK Electronics Service, Inc. 209A LoBolle Building Practical Broadcast. TV Electronics P. O. Box 248 engineering home study and residence P.O. Box 1211, Lakeland, Florida Sarotogo Springs, N. Y. 1028 Connecticut Ave., N.W. course. Write For Free Catalog. Spec - Washington 6, D. C. Mutual 2 -3145 3 -3819 Saratoga Springs 4300 iyourse. RE 7 -0458 BROADCASTING, August 22, 1960 83 Granted petition by Charles J. Lan - Dismissed as moot following pleadings by Washington County has been requested phier, Golden Valley, Minn., and extended in New Bedford, Mass., tv ch. 6 proceed- to dismiss its application and partners will to Aug. 22 time to reply to the exceptions ing: Applicants' joint opposition to petition be permitted to acquire stock interest in to initial decision filed by Minnesota Radio to intervene by Robert A. Riesman; ap- Washington Home and reimbursed for ex- Co., Hopkins- Edina, Minn., in am pro- plicants' joint opposition to petition to in- penses incurred in prosecution of its ap- ceeding. Action Aug. 11. tervene b}' Roger Williams Bcstg. Co.; and plication. Action Aug. 12. Granted petition by Broadcast Bureau applicants motion for leave to file joint By Hearing Examiner Isadore A. Honig and extended to Aug. 10 time to file petition opposition to petition to intervene by Rob- for review of hearing examiner's July 26 ert A. Riesman. Action Aug. 12. On own motion, scheduled conference memorandum opinion and order in pro- Granted petition by Broadcast Bureau of counsel for all parties for 9 a.m., Sept. ceeding on am applications of Robert L. and continued hearing from Sept. 26 to Oct. 7 in proceeding on application of M &M Lippert, Fresno, and Mid -America Bcstrs. 31 in proceeding on applications of Eleven Bcstg. Co. (WLUK -TV) Marinette, Wis. Inc. (KOBY), San Francisco, Calif. Action Ten Bcstg Corp., or renewal of license of Action Aug. 12. Aug. 12. am station KRLA & aux., Pasadena, Calif., and for license to cover cp. Action Aug. By Hearing Examiner David I. Kraushaar Granted petition by John K. Rogers, 15. Scheduled prehearing conference for Bristol, Tenn., and extended to Aug. 19 Sept. 16 in proceeding on applications of time to file exceptions to initial decision By Hearing Examiner Basil P. Cooper Triangle Publications Inc. (WNHC), New In proceeding on his am application and Haven, Conn., et al. Action Aug. 12. that of Kingsport Bcstg. Co. (WKPT), Scheduled prehearing conference for Kingsport, Tenn. Action Aug. 15. Sept. 22 in proceeding on am applications of By Hearing Examiner Herbert Sharfman East Arkansas Bcstrs Inc. (KWYN), Wynne, By Chief Hearing Examiner James D. Scheduled prehearing conference for Cunningham Ark., et al. Action Aug. 12. Sept. 21 in proceeding on application of Mountain Empire Radio Co. for new am sta- Scheduled following proceedings for By Hearing Examiner Thomas H. Donahue tion in 12. hearing on dates shown: Oct. 10: Wilming- Clinton, Tenn. Action Aug. On motion of Peoples Bcstg. Corp., and Granted petition by Lake Erie Bcstg. ton, Del., tv ch. 12 proceeding; Oct. 19: Co. (WLEC), Sandusky, Ohio, for leave to Salem, Ore., tv ch. 3 proceeding; Oct 26: am with consent of other parties to proceeding applications of Radio Station WHCC on application of Inter -Cities Bcstg. Co., for amend its am application to reflect transfer (WHCC) Waynesville, N.C., and Aluminum new am station in Livonia, Mich., extended of control to Cleveland Bcstg. Inc.; Lake Cities Bcstg. Co. (WGAP), Marysville, from Aug. 15 to Aug. 22 date for submis- Erie stockholders have sold their shares to sion of additional engineering exhibits by Cleveland Bcstg. which now owns all stock Tenn. Mrs. Jane Rascoe, Corpus Christi, of Tex., et al, S &S Bcstg. Co. (WTAQ), La Peoples Bcstg. Corp. in proceeding. Ac- petitioner; application is consolidated for Grange, Ill., Mountain Empire Radio Co.. tion Aug. 12. hearing. Action Aug. 12. Clinton, Tenn.; 1: Inc. (WBIZ), Nov. WBIZ By Hearing Examiner Millard F. French By Hearing Examiner Elizabeth C. Smith Eau Claire, Wis., et al; Nov. 7: Triangle Scheduled a prehearing conference for Publications Inc. (WNHC), New Haven, On own motion, scheduled prehearing 9 Conn., et al, East Arkansas Bcstrs. Inc. a.m., Sept. 12 in San Angelo, Tex., tv ch. conference for Sept. 19 in proceeding on 3 proceeding. Action Aug. 9. (KWYN), Wynne, Ark., et al. Actions. Aug. applications of Norman A. Thomas for new 30. Scheduled hearing conference for 9 a.m., am station in Greeneville, Tenn., et al. Sept. 1, in proceeding on applications Denied petitions by Robert A. Riesman Action Aug. 12. of and Roger Williams Bcstg Co., leave WPET Inc. (WPET), Greensboro, N.C., et for On own motion, scheduled prehearing al, to discuss procedure to be followed in to intervene in New Bedford, Mass., tv conference for Sept. 9 in proceeding on am ch. 6 proceeding. Action Aug. 10. further hearing; applications were severed applications Southeastern from larger consolidated proceeding by Granted petition by WSTP Inc. (WSTP), ns. M ) dl, ad csntWashington memorandum opinion and order of July 27. Salisbury, N.C., to extent that it seeks dis- Bcstg. Co. (WSNT), Sandersville, both Action Aug. 9. missal of its am application; dismissed ap- Georgia. Action Aug. 12. plication with prejudice, and retained in Scheduled further hearing conference Granted petition by Ponce De Leon for group 2 for 9 a.m., Sept. 2, to fix new hearing status remaining applications in Bcstg. Co. (WFOY), St. Augustine, Fla., schedule of hearing dates and to consider proceeding. Action Aug. 10. and Indian River Radio Inc. (WMMB), Mel- such other matters as may seem appropriate Grantted petition by Mid -America Bcstg. bourne, Fla., and extended from Aug. 15 to In proceeding on am applications of Michi- Co., VM), Greenville. Miss., and ex- Sept. 2 time for exchange of preliminary gan, Broadcasting Co. (WBCK), Battle tended from Aug. 16 to Aug. 26 time to ex- engineering exhibits in proceeding on their Creek, Mich., et al. Action Aug. 9. change final engineering exhibits in pro- am applications, et al. Action Aug. 15. ceeding on application of Scheduled prehearing conference for its am and that Granted petition by Broadcast Bureau 9 a.m., Sept. 13 in proceeding on am appli- Voice of New South, Inc. (WNSL), Laurel, and extended to Aug. 22 time to respond cations of Radio Station WAYX Inc. Miss. Action Aug. 10. to joint petition for leave to amend their (WAYX), Waycross, Ga., et al. Action Aug. applications by Ponce De Leon Bcstg. Co. 9. (WFOY), St. Augustine, Fla., and Indian Denied motion by SanVal Broadcast- River Radio Inc. (WMMB), Melbourne, Fla., ers, applicant for am facilities in Oro - in am proceeding. Action Aug. 15. ville, Calif., to partially quash notice of taking of deposition by James E. Walley, By Hearing Examiner Annie Neal Huntting commencing on Aug. 18, in Oroville, in con- Scheduled hearing heretofore continued solidated am proceeding. Action Aug. 10. without date for Sept. 12 at 9 a.m., in pro- Granted petition by Jefferson Standard ceeding on application of Canandaigua Bcstg. Bcstg. Co. to reopen record in Greensboro - Co., Inc., for new am station in Canan- High Point, N.C., tv ch. 8 proceeding; ac- daigua, N.Y. Action Aug. 8. cepted amendment to its application to re- flect commitment of Jefferson Standard Life Rescheduled hearing for Sept. 2, which Ins. Co. to purchase certain serial debenture was continued without date by order of issue of Jefferson Standard and closed rec- July 12, in proceeding on applications of ord. 11. ULTRA United Electronics Laboratories Inc. and Action Aug. Kentuckiana Tv Inc., for new tv stations By Broadcast Bureau to operate on ch. 51 in Louisville, Ky. Ac- Scheduled Aug. 9. prehearing conference for tion 9 a.m., Sept. 14 in proceeding on applications Rescheduled hearing for Sept. 16, which of Skyline Bcstrs. Inc., and Earl McKinley was continued without date by order of Trabue for am facilities in Klamath Falls REEL!! July 12, in proceeding on am application and Myrtle Creek, both Oregon. Action of Babylon -Bay Shore Bcstg. Corp. Aug. 12. (WBAB), Babylon, N.Y. Action Aug. 9. Scheduled prehearing conference for BROADCAST ACTIONS Sept. 14 in proceeding on am applications of Broadcast Bureau WBIZ Inc. (WBIZ), Eau Claire, Wis., et al. Actions of August 12 Action Aug. Approved specifications submitted by p12. Service Bcstg. Triangle Publications Inc., for operation of and extended fromnAug. g . Aug.e. 199 time KFRE -TV Fresno, Calif., on ch. 30 pursuant to file stipulations and supplemental en- to report and order, effective August 12; gineering exhibit in proceeding on its ap- ERP vis. 288 kw (DA), aur. 144 kw (DA), plication for new am station in Concord, ant. 2,020 ft.; without prejudice to what- Calif. Action Aug. 12. ever action commission may deam appro- priate in light of any information developed By Hearing Examiner H. Gifford Irion in pending inquiry concerning compliance Granted request by Clearwater Radio with sec. 317 of communications act. Inc. (WTAN), Clearwater, Fla., to extent KANS Independence, Mo.- Granted mod. of continuing date for exchange of en- of license to change name to KANS Inc. gineering exhibits from Aug. 17 to Sept. 16, WMPM Smithfield N.C. -Granted exten- parties will make their requests for wit- sion of completion date to March 4, 1961. nesses on cross -examination not later than WYND Sarasota, Fla.- Granted extension For answers to your tape problems, see Sept. 28, and request was denied in other of completion date to Feb. 24, 1961. respects, and further ordered that date for WABB Mobile Ala.-Remote control per- your 3M representative or write: 11ept. exchange of engineering exhibits in group mitted while using non -DA. MBX-80, 3M Company, St. Paul 6, Minn. A is continued from Aug. 17 to Sept. 16, date for notification as to witnesses from Actions of August 11 M, Meree M Aug. 31 to Sept. 28, and hearing is con- WMAR -TV Baltimore, Md.- Granted li- tinued from Sept. 19 to Oct. 4 in proceeding censes covering changes in tv station; ant. on am applications of York County Bcstg. height 730 ft. (main trans. & ant.); auxiliary and for "SCOTCH" is a registered Trademark of the 3M St. Co. (WRHI), Rock Hill, S.C., et al. Action trans. at main trans. and ant. Co., Paul 6, Minn. Aug. 16. location. Granted petition by Washington Home WAPI -FM Birmingham, Ala.- Granted li- and Farm Radio Inc., for leave to amend cense covering decrease in ERP to 66 kw, its application for new am station in Wash- increase ant. height to 1,000 ft. make changes ington, Iowa, to incorporate into applica- in ant. system and change ant. location. tion agreement entered into with compet- WJHL -TV Johnson City, Tenn.-Granted ing applicant Washington County Bcstg. license covering auxiliary ant. facilities at Co., for am facilities in Washington, where- main trans. site. 84 (FOR THE RECORD) BROADCASTING, August 22, 1960 KPGM (FM) Los Altos Calif.- Granted from DA -N to DA -2 and specify presently authorizing Station to operate at reduced mod. of cp to change studio location and re- licensed Raytheon RA -1000 bcstg. trans. power. mote control point, change ant. type and as nighttime main trans. and new Collins Following stations were granted exten- make changes in ant. system. 21 -E bcstg. trans. as daytime main trans. sions of completion dates as shown: WISN- KQRO (FM) Dallas, Texas-Granted mod. and nighttime alternate main trans. FM Milwaukee, Wis. to Feb. 24, 1961; WIL- of cp to change type trans., ant.-trans. and KOVR (TV) Stockton, Calif.- Granted FM St. Louis, Mo. to Feb. 15, 1961; KSFV main studio location and establish remote mod. of licenses to change name to Metro- (FM) San Fernando, Calif. to Feb. 6, 1961; control point; specify studio location and politan Bcstg. Corp. of Calif. WHEN-FM Syracuse, N.Y. to Feb. 16, 1961 change type ant. KRKH -FM Lubbock, Tex. -Granted cp to and WBVP.FM Beaver Falls, Pa. to Oct. 6. KEAP Fresno, Calif.- Remote control per- install new type ant. and make changes in mitted. ant. system. Action of August 3 KGIL San Fernando, Calif.- Granted ex- W W ST -FM Wooster, Ohio -Granted cp to WPBC -FM Minneapolis, Minn.- Remote tension of completion date to Dec. 31. increase ERP to 52 kw and install new type control permitted. KSAN San Francisco Rescinded July 20 trans.; condition. action granting licenses- covering installa- WCOV Montgomery, Ala.- Granted cp to PETITION FOR RULEMAKING tion new trans., and use old main trans. install new trans. as alternate main trans. KXLF-TV Butte, Mont.; KXLJ Helena, as auxiliary trans. (present main trans. during nightime hours of operation and as Mont.-Requests (1) amendment of sub- location), and remote control operation. auxiliary trans. during daytime hours; section 21.11 (which generally restricts KGMJ (FM) Seattle Wash.-Rescinded same location as present trans. granting of licenses) by adding new subsec- July 25 action granting mod of cp to in- WJEF.FM Grand Rapids, Mich. -Granted tion (b), to read as follows (retaining all crease ERP to 70.7 kw, ant. height to 1101 cp to change trans. location; increase ERP existing matter as subsection (al): (b)- ft.; change ant.-trans. location, type trans. to 500 kw; ant. height to 800 ft.; install new Restrictions on duplication of programming and type ant. and make changes in ant. type trans. and new ant. and make changes -Station license may not be granted for use system. in ant. system; condition. of microwave frequency or frequencies WCBS New York, N.Y. -Granted cp to for Actions of August 10 purpose of transmitting tv programs to any change ant.- trans. location; make changes in catv systems if, within period of 30 days WPAY -AM -FM Portsmouth, Ohio- Grant- ant. and ground system; install new trans. program or programs so transmitted would ed assignment of licenses to Radio Station and change studio location; conditions and duplicate one or more programs broadcast WPAY Inc. without prejudice to such action as com- or scheduled to be broadcast by tv station WPFB -AM -FM Middletown, Ohio- Grant- mission may deem warranted as result of its which is providing only available locally ed assignment of licenses to Radio Station final determination with respect to (1) con- originated tv broadcast service in same area. WPFB Inc. clusions and recommendations set forth in KGVO Missoula, Mont. -Granted mod. of report of network study staff; (2) related (2) Amendment of sec. 21.26 to read as license to operate trans. by remote control; studies and inquiries now being considered follows (new matter underscored): sec. 21.26 conditions. or conducted by commission; and (3) pend- -Grants without hearing-(a) Where appli- KBCO (FM) San Francisco, Calif.- Grant- ing anti -trust matters; and without prej- cant for radio facilities is proper on its face ed cp to install new type trans. and in- udice to whatever action commission may and where it appears from examination of crease ERP to 105 kw. deem appropriate in light of any informa- application and supporting data that (1) WWDC -FM Washington, D.C. -Granted tion developed in pending inquiry concern- applicant is legally, technically, financially Mod. of SCA to change sub -carrier fre- ing compliance with sec. 317 of Communica- and otherwise qualified; (2) grant of ap- quency from 67 kc to 65 kc. tions Act. plication would not cause harmful inter- KBOI -FM Boise, Idaho-Granted mod. of ference to existing station or station for Actions of August 9 cp to change type tran. (composite) and which cp is outstanding within its service WCAE -FM Pittsburgh, Pa.- Granted li- make changes in tran. equipment (modula- area (3) grant of application would not cense for fm station. tion and frequency monitor); conditions. preclude grant of any pending applications; KOOL -FM Phoenix, Ariz. -Granted license WTSB -FM Lumberton, N.C.- Granted mod. (4) grant of application would not adversely for fm station. of cp to change type trans. affect continued operation or establishment KCSJ -TV Pueblo, Colo.-Granted license WDBN (FM) Barberton Ohio- Granted of only available tv station which provides covering changes in tv station. mod. of cp to increase ERP to 118 kw and locally originated programs in applicant's WINK TV Fort Myers, Fla. -Granted li- make changes in trans. equipment; ant. service area; and (5) grant of application cense covering changes in tv station. 440 ft. would serve public interest, convenience or KQAL -FM Omaha, Neb.- Granted licenses WHFI Detroit, Mich.- Granted change of necessity, commission will grant application covering change in frequency, increase in remote control authority (second remote without hearing. ERP and ant. height and change type trans. control point). Denied by memorandum opinion and WKIP -FM Poughkeepsie, N.Y. -Granted WJCW -FM Johnson City, Tenn. -Granted order adopted July 20, 1960 and released licenses to use old main trans. as auxiliary request and cancelled cp dated April 8, 1960, July 25, 1960. trans. and installation of new trans. Granted change of remote control au thority for following stations: KVOL Lafay- ette, La., while using non -DA; WGBA The Collins Announcer provides complete console- ampli- Columbus, Ga.; WATW Ashland, Wis. fier facilities away from the studio. The three- channel August 8 Actions of be- KQEN Roseburg, Ore. -Granted assign- Announcer is ideal for remote broadcast promotions ment of cp and license to KYNG Radio Inc. transistorized and easily Granted licenses for following tv sta- cause it is compact, completely COLLINS tions: KNDO (TV) Yakima, Wash., KALA carried in the car. (TV) Wailuku, Hawaii; WDAM -TV Laurel. Miss.; WABG -TV Greenwood, Miss., and COLLINS RADIO COMPANY CEDAR RAPIDS. IOWA DALLAS. TEXAS BURBANK, CALIFORNIA redescribe trans. and studio locations (not change); ERP vis. 28.3 kw, aur. 14.1 kw. KALB -TV Alexandria, La.- Granted li- cense covering changes in tv station. WOW -TV Omaha, Neb.-Granted license covering changes in tv station. KOLO -TV Reno, Nev.-Granted license covering changes station; 77.6 kw (DA), ur. 38.9 (DA), ant. 2,930 ft. KRDO -TV Colorado Springs, Colo- Granted license covering changes ini tv sta- tion. KSYD -TV Wichita Falls, Tex.-Granted li- cense covering changes in tv station. KPTV (TV) Portland, Ore. -Granted li- cense covering installation of aux. trans. at main trans. site. WTMJ -TV Milwaukee, Wis.- Granted li- cense covering change in ant. system and ant. height. WGR -TV Buffalo, N.Y.- Granted license covering changes and to redescribe trans. location (not move) (main trans. & ant.) WGAL -TV Lancaster, Pa.--Granted li- cense covering changes in auxiliary trans. (at main trans. site). KYRO Potosi, Mo.- Granted license cover- ing installation of new trans. WADS Ansonia, Conn.- Granted license covering installation of new trans. WART Trenton, N.J. -Granted licenses covering installation of new trans. and in- stallation of old main trans. as auxiliary trans. at present main trans. location. KTIM San Rafael, Calif.- Granted license covering change of ant -trans. location. KDNT Denton, Tex. -Granted license cov- covering change of ant.-trans. location. to 5 kw and installation of new main trans. for daytime use (2 main trans.) KIXZ Amarilo, Tex. -Granted license Collins 12 covering increase in daytime power, instal- 68 pounds cabinet is 44" long, 17" wide, 10" deep and stands 31" high two ", new trans. make changes in DA (DA- one level nemo lation 4 -pole motor turntables 14 transistors two low level mike inputs and high 1 to DA -2). KXOA Sacramento, Calif.- Granted li- input within ±2 db frequency response on mike channel at 70- 15,000 cps 117 y, 60 cps cense covering increase in daytime power, power requirement. For more information contact your Collins sales engineer or write direct. installation of new trans., make changes in DA system and ground system change 85 BROADCASTING, August 22, 1960 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20e per word -42.00 minimum HELP WANTED 254 per word-$2.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE advertising require display space. All other classifications 30e per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Bsoaac srlxc expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted -(Cont'd) Help Wanted-(Cont'd Help Wanted- Management Sales Announcers Mid -south chain-4 top rated stations-has Progressive station wants good salesman - Colorado daytimer will soon have staff opening for salesman with management po- announcer immediately. Excellent oppor- opening for versatile announcer. Voice tential-30-40- married. Guarantee -moving tunity. KWRT, Boonville, Missouri. desire to work and learn more important expenses-rapid advancement for producer. than experience. 1st ticket desirable not Area applicants favored. Send resume, Steady dependable announcer -salesman necessary. Send information. resume, tape photo first letter. Box 481B, BROADCAST- wanted. Good earnings for hard worker to Bill Corrick, Manager. KLOV. Loveland, ING. with references. Please forward qualifica- Colorado. tions and audition to Ed Damron, Manager, California station with terrific advertiser WSSC, Sumter, S.C. Staff announcer-$80 per week. Write acceptance needs sales manager to improve KNIM, Maryville, Missouri, current $185,000 per year billing. Station is Wanted, a young man with drive and in medium market on low frequency cover- ambition. Experienced in radio sales and Announcer, preferably with first phone. ing vast San Joaquin Valley with tremen- programming. Robert G. Jennings & Assoc., Must be good announcer with right attitude dous new potential. This sales manager 64 East 55th St., New York 22, N.Y. and ability. Not top 40 operation. Send tape must be experienced self- starter with good resume and picture to KTOC. P.O. Box 550, sales production and stable record. Must be Jonesboro, Louisiana. creative sales manager able to work well Announcers with staff. Ideal working conditions and top Negro announcer. Must be experienced and Experienced announcer with first phone li- salary to right man. Interview required. rockin' personality for major market sta- cense. Afternoon pops music and news pro- Give all details first letter. Write Box 780B, tion. Rush experience and tape. Box 591B, gramming. WCMY, Ottawa. Illinois. BROADCASTING. BROADCASTING. Announcer wanted for station located near California 5,000 watt station in medium We need a top man for a top station in a beautiful great Smokey Mountains. Must be market needs capable and aggressive sales major Florida market, to do disc jockey young, ambitious and determined to ad- minded manager. Take full charge. Must show and assume position as production vance. Lots of experience not necessary, have proven record of producing and desire manager. Must have excellent voice. Strong but will welcome your ideas. This is a stable situation where enlarged responsi- commercial. Creative. No top 40 specialists. chance for a young man to learn all phases bilities provide larger income. Must be on This is solid career opportunity for right of radio work. Radio Station WFSC, Frank- the street salesman able to handle salesmen man. Must have adequate experience. Send lin, North Carolina. and staff. Salary plus percentage of profit. tape and resume to Box 609B, BROADCAST- Ideal climate, ideal working conditions. In- ING. Program director and top air personality terview required. Write Box 781B, BROAD- for WGEE, Indianapolis. Send background CASTING. Deep south network affiliate needs outstand- and tape to Tim Crow, Rollins Broadcast- ing radio newsman, preferably with Journal- ing- Telecasting. P.O. Box 1389, Wilmington, Wanted: Sales manager, $600 guaranty plus ism degree. Position requires creative ap- Delaware. commission. Rocky Mountain, 5,000 watt proach gathering, writing and producing network station. Send complete resume Box news. Send resume, tape, and salary re- $100 per week at least 5 years experience. 789B, BROADCASTING. quirements. Box 645B, BROADCASTING. Send tape and employment record, WINA, Charlottesville, Va. $800 a month guarantee plus use of car to Experienced, stable, versatile announcer, top man who can become sales manager. with board showmanship. Weekly mini- First ticket announcers wanted, beginners Must have proven record, 25 -40 years age mum, $80.00. Illinois. Box 658B, BROAD- considered, sales possible. WIOS. Tawas, limit. Seattle 2, Washington, KTIX Radio. CASTING. Michigan. Give full details and picture. Album pro- gramming. Contact H. B. LaRue. Negro announcer with 1st ticket and strong A -1 country- western 5 kw station will pay air personality for established major mar- A -1 salary for A -1 engineer- announcer. Sales ket station. Must be a go- getter. Resume Send tape, resume and picture. WQIK, Jack- and tape immediately. Box 662B, BROAD- sonville 6, Florida. Salesman -Mid -Atlantic top rated fulltimer CASTING. (not a Juke box operation) desires salesman Steady, dependable announcer -salesman who can sell at rate card. Mall resume and Announcer-Jockey for mid-day shift. Must wanted. Good earnings for hard worker financial requirements to Box 163B, BROAD- have one or two years experience. Middle with references. Please forward qualifica- CASTING. west NBC affiliate. Send tape, resume, and tions and audition to Ed Damron, Manager, photo. Box 728B, BROADCASTING. WSSC, Sumter. S.C. Mid -south chain. See our ad under manage ment. Box 481B, BROADCASTING. In central Florida -dj for modern pop music Have immediate opening for play -by -play format-one of chain of stations. Excellent man with sales experience. Excellent op- Big money for hard hitting experienced job with advancement opportunities. Top portunity. Call 385 -2171 Chester, South Caro- closer at top rated major market Florida salary to right man. Sales experience or lina, collect. station. Guaranteed salary to start, plus 1st phone helpful-not necessary! Must be cash incentive and bonus plans. Our sales- top -notch production man. Send resume and Perspicaciously written emcee and deejay men are highest paid in the city. Market air check. Box 744B. BROADCASTING. comedy patter. For details write B.L. Enter - prosperous, competition keen, rewards high pries, P.O. Box 1, Elkhart. Indiana. for aggressive competitor. Living condi- Major Pittsburgh station has opening for ex- tions unrivaled anywhere in Florida. Tell citing modern radio personality. Experi- Wanted: Personality for midnight show. Top all in first letter. Box 848B, BROADCAST- ence with Stott. McLendon, or Bartell type rated fulltime independent. Good pay. ING. operation highly desirable. Rush your best Wonderful climate on Florida east coast. tape. Box 749B, BROADCASTING. Call Dick Clark, Clinton 2-6491. Daytona Growing Illinois station needs combination Beach, Florida. announcer-salesman. Box 659B, BROAD- Opportunity! Learn tv while you do radio CASTING. on top -rated midwest music and news sta- Immediate opening- announcer, beginner tion. Only bright, fast paced dj's send tape with potential. Forward tape, resume, photo Announcer -salesman for greater Pittsburgh and picture to Box 758B, BROADCASTING. to Ralph L. Hooks, Dixie Stations. P.O. Box area station. Must be experienced both 46, DeRidder. Louisiana. fields and looking for a home with a fast Michigan fulltime station wants morning moving, fast growing organization. Station man $120.00 per week. Send tape and picture Technical top rated in market and with first letter, material will be returned. has never lost a Box 761B, BROADCASTING. survey. Guaranteed $110 per week to start Excellent opportunity for Send tape, resume, and photo immediately. Florida. Number one combination chief Box station in south Flori- engineer- announcer in southeast. $115.00 680B, BROADCASTING. da area has immediate opening with top weekly salary for right man plus income for experienced, versatile dj to oppor- Are you ready to step up in tunity for advancement to supervisory sales work? handle "top fifty" morning show. Must capacity with salary increase. Send tape. opportunity. Texas. Box 705B, be conscientious, cheerful and outstand- resume. references and photograph if avail- Here is ing in the creation . . production of tape able to Box 494B, BROADCASTING. commercials. Rush tape. photo and resume: . . . Broadcasters station managers . is P.O. Box 539, Hollywood, Florida. Engineer there a competin sales manager for eastern Ohio radio station. or a top Announcer for progressive station, State experience and salary desired. Box radio time salesman in your territory who experi- 5ß7B. BROADCASTING. sends you home with a bad headache? If you ence necessary, no top 40. Good pay. KBRZ, will furnish Freeport, Texas. us with his name and address Virginia 1000 watt independent needs and tell us approximately how much money Opportunity for married staff announcer. manent, reliable per- he makes, we will try to remove the irrita- Send resume. Network engineer -announcer. Good tion. station. KFRO, salary, hours to right man. Send resume Write Box 316, Frewsburg, New York. Longview, Texas. and tape to Box 677B, BROADCASTING. 86 BROADCASTING, August 22, 1960 Help Wanted- (Cont'd) Situations Wanted-(Cont'd) Situations Wanted-( Coned) Technical Situations Wanted-Management Announcers Excellent opportunity for combination chief Manager -5 in 1 (manager -comm manager - Experienced announcer. Skilled enthusiastic engineer -announcer in Virginia area. $120.00 prgm director -sports director -general staff d7'- newscaster. Prompt tape. Box 688E, week start for right man. Engineering abili- announcer). 16 years thorough experi- BROADCASTING. ty primary concern. Small, unhurried mar- ence in radio -tv. Can run station economic- ket, good music. Send tape, resume, refer- ally-successfully. Sales my forte ". Age 37, Announcer, first phone. desires relocation ences and picture to Box 683B, BROAD- married, four children. Fine personality -am near Albuquerque. Fifteen months experi- CASTING. Only pleasant, men of good hustler. Prefer southeast. Top references. ence as program director. announcer and character need apply. Box 756B, BROADCASTING. engineer. Emphasis on announcing. Pres- ently employed. Box 670B, BROADCAST- ING. Wanted, first phone engineer. Prefer young- Top man -top references. Excellent charac- er man who can learn our operation. Steady ter, A.B. degree. Will invest 12 years solid Attention Los Angeles area! McLendon station in mid- Atlantic area. Box 771E, radio knowledge. PD- sales -N.D. Guarantee ex- BROADCASTING. erienced d Fantastic news, amazing to increase sales and build audience mid - jock ability. Night shift needed. Box 671B, west. Let's get together. Box 757B, BROAD- ROADCASTING. Chief engineer wanted. Must be experi- CASTING. enced to maintain equipment. Give de- Announcer-accountant, experienced in both, tails, references, experience in first letter. Operations manager -Over 20 years experi- 24; g rad . . radio -tv. Box 694B, Good pay, steady, west Texas. 1000 watt sta- ence all phases except sales and sports. BROADCASTING.CASTING. tion. Box 795B, BROADCASTING. Sober, reliable, excellent personal and pro- fessional references including present. East- Ambitious, experienced dj announcer. Wish Engineer- announcer. Experience necessary. ern U.S. Must be permanent with station permanent employment. Work own board. Good salary. KBRZ, Freeport, Texas. having excellent reputation in employer- Would like market in Illinois, Indiana or employee relationship. Box 759B, BROAD- Ohio. Available for personal interview be- charge, CASTING. tween 19.30 September. Military obligation Top grade 1st engineer for complete completed. Box 721B, BROADCASTING. 1 kw station. Salary open. Must be good on equipment maintenance. Send complete Manager: Profitable operation record past KCJB, Minot, N. Dak. present job. Owner will con- Wish to raise family in west. 10 years expe- resume to Jim Pryor, two years rience as dj personality -sports play -sales. firm; facts to substantiate. Present position notice. fm. secure, but I'm prospecting for greater Available on References. Box 724B, First class engineer wanted am and earning potential. Extensive 'pro' sales and BROADCASTING. WFAH. Alliance. Ohio. executive background record. Experienced, dependable, financially sound business man After seven (7) years in radio and televi- Engineer or combo engineer-announcer. seeks your confidential inquiry. Box 768B, sion, as an announcer disc jockey (both Wanted immediately. WV S, Liberty, New BROADCASTING. radio and television), director and newsman York. considering . New York City, Cleveland, Miami, San Francisco, Los Angeles, or Chi- Competition got you down? Thinking of cago. Picture, tape, resume on request. Production -Programming, Others selling? Stop! Let me develop a saleable Minimum $150.00 weekly. Box 725B. BROAD- product and results producing sales force CASTING. your Box 78213, BROADCAST- Long established CBS affiliate leading as manager. southeastern market needs creative pro- ING. Combo, 1st phone 3,A years announcing, age gram director. Must have knowledge mod- 27, married, likes country western, prefer ern radio operation -have showmanship On way up. Successful salesman, sales man- midwest. Available now. Box 726B. BROAD- flair and be able to handle promotion and ager. Large, medium markets. Top 40, net- CASTING. Sppublicity. Young man on waayy up preferred. work stations. Looking for sales manager experience desired first larger market or station manager medium Do you like Cole Porter ... George Gersh- letter. BROADCASTING. market. Prefer growing organization. Box win .. Rodgers and Hart? So do I! I Let's get 783E, BROADCASTING. together. Experienced, professional, stable, sober, mature, married announcer seeking Local newsman -gather and announce 250 long-term employment. Box 734B, BROAD- fulltime- southeast New York State. Box Too many years (6) of California razzle- CASTING. 786B, BROADCASTING. dazzle prompt the desire for return "back - home" to midwest and at least a semblance Announcer -lst phone, top 40, family man Experienced farm director -to deliver agri- of radio normalcy and sincerity. Must be a desires North Carolina. Box 7368. BROAD- culture story, rich farm market. Regional solid, smaller market with an understanda- CASTING. station. Contact Jim Pryor, KCJB. Minot, ble potential. Age, 45; 28 dedicated years in N. Dak. radio: married with 2 teeners, community - Announcer: mature, capable, dependable. helper type, fine sense of humor coupled position acumen. No desk -jockey, Desires starting on staff-news and Friday as personal assistant to opera- with business commercial forte. Box 752B. BROADCAST- Girl proved by record of production. Wears well ING. tions manager of top rated 5 kw in 26th with staff, ownership, and the all- important market. 5 day-40 hour week, full employee advertiser. This aggressive guy seeks no Announcer -continuity writer, 10 ex- benefits. Send photo, resume, and salary re- a sound community for years to Jim Stanley, WGH Radio. "pasture", just perience, desires permanency: future. Box quirement family growth and well -being for a long 754B, BROADCASTING. k s and rewarding future as a result of his know -how" and hard work. Write or wire Announcer-Over 15 years experience. Pres- Local news director. August opening at Box 788ß, BROADCASTING. ently employed. No sports, no swingin' daytime kilowatt to head established news jock. Must be good music (pop and /or clas- bureau and work with news writer and sical). Eastern U.S. Must be permanent. three correspondents. Air conditioned quar- 10 -years business, two years sales experi- ence in top 50 market. Prefer commercial Highest personal and professional refer- ters, 5 day week, vacation, hospitalization ences. Box 76013, BROADCASTING. and pension benefits. Apply to William manager, general manager, will consider WLPO, LaSalle, Illinois. sales. The best of references. Available im- Holm, Box 794B, BROADCASTING. Bright personality available September 15. mediately. Ambitious, versatile talent. sense of humor Have an immediate opening for experienced but sincere. 26, 5 years experience, 1st radio program -production man to build lo- Sales phone, married, reliable, personable. Will cal and regional feature program concept. become major talent in right spot. Prefer Write or phone Program Director, WOOD west coast. Box 763B, BROADCASTING. Inc., Rapids, Michigan. Radio time salesman presently located in Broadcasting, Grand New York suburban area seeks connection with radio or tv rep or a wide awake radio Young, aggressive announcer, graduate Program director -dj for adult format. Sal- station. Experienced in sales, promotion and broadcasting school-Prefer central Penn- ary open. Advancement and management service of all types of accounts. Will re- sylvania, but will consider all offers. Box opportunity. Send full resume, picture and locate for right opportunity. Salary or draw 769B, BROADCASTING. tape with letter. Confidential. Jim Pryor, against commission plus expenses. Box 642E, KCJB, Minot, N. Dak. BROADCASTING. Young announcer, graduate broadcasting, 2 years college, will travel and sell. Prefer Want to live and work in radio or Tele- Florida, but will consider all offers. Box vision in northern California. southern Commercial manager, desires change, copy- 770B, BROADCASTING. Oregon? Sales, transmitter operators, pro- writing, sales, announcing, manager ex- Poulos, 1189, Med- perience. Will travel. Box 793B, BROAD- duction. Write Jerry Box CASTING. Announcer /chief engineer/production, pro- ford, Oregon. gram , director. Directional, major market experience. Box 772B, BROADCASTING. RADIO Announcers Top rated jock in major midwestern mar- Combo, 1st phone 3!; years announcing, ket. Can swing or sway, will do it your Situations Wanted -Management age 27, married, like country western, pre- way. Family man, age 27, BA radio -tv pro- fer midwest. Available now. Box 73113, gramming. Experience qualifies for desired Thoroughly experienced and successful in BROADCASTING. position as jockey in major or jockey -pd sales, management, and operation. 28 years in medium market. Box 773B. BROAD- in radio, sober, best references. Experienced CASTING. in both small and metro markets. Willing Talented di, experienced, young, single, to invest, work on percentage, or lease - draft -free, college, wants swingin' small - Negro disc jockey, looking for work, can do purchase. Available now after sale of own market, top 40 operation. Will travel. Box news commercials, and work own board. station. Box 856E, BROADCASTING. 625B. BROADCASTING. Box 774E, BROADCASTING. Young Pennsylvania broadcasting executive Up and at 'em morning dj. Play -by -play. Negro di, vet, married, experienced combo, seeks management or sales manager's posi- Some tv. Versatile. Excellent references. tight format, not a drifter or prima donna, tion. 7 years broadcasting. Presently em- $125.00 minimum. Box 646E, BROADCAST- want to settle down. Box 775B, BROAD- ployed. Box 730B, BROADCASTING. ING. CASTING. BROADCASTING, August 22, 1960 87 Situations Wanted -(Coned) Situations Wanted- (Cont'd) Situations Wanted -(Coned) Announcers Announcers Announcers Announcer college graduate desires start Newsman, announcer -dj desires small, Experienced announcer. Bill Huntington, in radio. Strong on news, commercials, dj. medium market station in middle or north- 9952 Schiller, Franklin Park, Illinois. Glad- Tapes on request. Box 776B, BROADCAST- west. Adult programming only. Married, stone 5 -7990. ING. sober, stable. Handle any board. Little com- mercial experience. Lots of know -how and It you want top coverage and have a Salary second to potential. Emphasis local ambition. Want position with room for ad- heavy play -by-play schedule, I'm your man. news -remotes, minimum staff. Box 777B, vancement. Salary no problem. Jerry Seven years experience. Bob Mann, P.O. BROADCASTING. Austin, Box 12212, Cove Station, Panama Box 1029, Galesburg, Illinois. City, Florida. Phone: Poplar 3 -8156. Announcer/gal Friday. Ego compels am Modern live wire swinging' dj. Fast paced, bitious versatile new entry in radio /tv strong enthusiastic happy sound. Great broadcasting to prove she's potential talent Young talented announcer -dj- copywriter. Lakes and midwest major market areas Experienced. Mature voice with a very experience. Available September 1. Bob and a terrific asset. Thoroughly trained, Montgomery, 16806 tape available. Box 790B, strong on the air personality, plus gooa Lkwd. Hts. Blvd., Cleve- BROADCASTING. salesmanship. Ambitious. Hardworking. I land 7, Ohio. could go on and on, but it's costing me Young negro announcer -dj. 5 years experi- too much. Hurry! This is a limited offer. D -Js experienced. Good ad lib personalities. ence, not afraid of hard work, eager to get Have voice, will travel. Contact Larry Sel- Fast board. Good sell. Contact New York ahead, willing to relocate. Edward Green, 1745 15, School of Announcing and Speech, 160 West 265 ler, East 55th St., Chicago Illinois. E. Columbia St., Hempstead, N.Y. Phone Phone: BUtterfield 8 -5404. 73rd Street, New York City. IV 6-2868. Young man looking for a start in radio or tv. Covered all phases of studio operations. Write Mr. Dimitri Nickas, 228 -6 Avenue, Brooklyn 15, N.Y. Announcer- graduate of announcing school. YOUR RANDY CLASSIFIED AD ORDER FORM Low, mature voice, enthusiastic beginner with some board experience. Norm Swen- son, 3741 Dukeshire, Royal Oak, Michigan. Liberty 9 -4159. ISSUE DATE(s) TF (until forbid) Technical Engineer, 1st class, 10 years experience, RATES transmitter, remotes, recording maintenance. New York, Connecticut area. Box 722B, Situations Wanted -200 per word -$2.00 minimum (Payment in advance) BROADCASTING. Help Wanted -250 per word -$2.00 minimum Display ads $20.00 per inch -STATIONS FOR SALE advertising require display space First phone. Radio station in Florida. Ten years transmitter experience. Box 723B, All other classifications 300 per word -$4.00 minimum BROADCASTING. (No charge for blind box number) Engineer -announcer. 5 years experience in all phases of maintenance and program- Indicate whether Radio or TV Radio TV ming. Box 735B, BROADCASTING. HELP WANTED FOR SALE First class license-some experience -no maintenance -prefer small stations. Box management equipment 741B, BROADCASTING. sales announcers Chief engineer available September 15th. WANTED TO BUY Twenty years experience in radio and tv. technical Box 746B, BROADCASTING. production -programming stations equipment Experienced: 1st engineer- announcer. De- SITUATIONS WANTED sire change. Box 796B, BROADCASTING. management ADDITIONAL CATEGORIES sales Instructions Engineer, first fone, 15 years experience. announcers Desire Alabama, Florida. Permanent. Phone Business Opportunity after 6 o'clock. LY 2-9935. Delbert King, technical 142 No. 63rd St., Birmingham, Alabama. production -programming Miscellaneous Man, 23, first phone, veteran, single, car. DISPLAY SPACE 1 in. 2 in. p 3 in. 4 in. other Wants job in radio or tv station. Four years electronic experience with the Navy. Pre- COPY fer midwest. Neil Michel, 402 E. Jefferson, Owensville, Missouri, GEneva 7 -3415. First class transmitter job with future, 13 years experience. Will consider ans or tv, any location that pays. Telephone Crest- wood 3 -4158, Jefferson Rice, 708 West Cen- tral, Bentonville, Arkansas. Production- Programming, Others Take a giant step in ratings and income! I know a program director who can put your station at the top of every timebuyer's list. His 15 year background in modern for- mat radio is solid success. National agen- cies and rep's acknowledge his creative pro- gramming and sales -building production work. Presently employed, this man wel- comes new challenges in a top- twenty mar- ket . the tougher the better. For the best investment in personnel you ever made, write Box 630B, BROADCASTING. Top -flight news and sports. Can handle own department. Excellent background. Also handle radio -tv combination. Mid- twenties, (If larger space is good looking, married. Box 7079, BROAD- needed, please attach separate copy) CASTING. BROADCASTING MAGAZINE, 1735 DeSales St., N.W., Washington 6, D.C. Women's director -Original ideas. Versatile, qualified. No "girl"-not "grandma ". Box NAME 720B, BROADCASTING. COMPANY Newsroom trainee, fulltime with oppor- tunity to prepare and air news. Former ADDRESS Good news delivery. Eight years adver- tising metropolitan newspaper. Two years Remittance enclosed $ Bill college. Desire return to radio and/or tv. J $85 minimum. Box 7389, BROADCASTING. 88 BROADCASTING, August 22, 1960 Situations Wanted- (Cont'd) Help Wanted -(Cont'd) Situations Wanted- (Cont'd) Production -Programming, Others Announcers Technical Radio newsman, ready for news directorship. Wanted: By September 1, 1960. Announcer Tech school grad, 1st phone, vet., 1 year ex- 9 years experience, college grad, married for tv station. Experienced, with good voice perience, wants permanent position, studio with 6 children. Desires major mid -west and commercial delivery. Mostly off- camera engineer preferred. Box '7373, BROADCAST- market. Currently #2 man in one of the top work. Some copy writing. Man with radio ING. 740B, BROAD- or tv experience needed to qualify. Drifters ten markets. References. Box and hot -shots need not apply. Employee in- Available September 15th. Nine years of tv CASTING. surance and vacation privileges. Write studio operation plus many years in radio or call Wendell Elliott, General Manager, and first phone license. Box 747B, BROAD- Sports director at kilowatt regional wants WTVC -TV, Dodge City, Kansas. CASTING. more sports- minded station. Refreshing play -by -play. Will make your sports pro- Technical 1st phone license, over 2 years experience gramming authoritative and appealing. Can including directing and all phases of studio supplement sports with news and sales - Technical supervisor- Experienced main- operation. Presently employed with radio strong on both. Also di and run board. tenance GE transmitter and studio equip- and tv outlet. Willing to relocate for right Hard worker who will take a genuine in- ment. Northwest location. Salary $6,000- $7,000 position. Box 787B, BROADCASTING. terest in your station. Graduate Brown Uni- annually. Box 732B, BROADCASTING. versity. Box 742B, BROADCASTING. Production -Programming, Others First class engineer for maintenance in combined tv -am operation. Experience with Authoritative news director, weatherman, TV -radio sports director . 10 years ex- perience, play -by -play, continuously plus tv studio and transmitter equipment desira- aviator. Available September 8th after di- solid background -news, sales, and executive ble. Job could develop into position of recting Transcontinental Air Mail Anni- experience. Prepared for responsible posi- maintenance supervisor. "Contact Stan versary celebration. Russ Brinkley, Box tion in larger market. College education, 33, Stydnicki, KMMT -TV, Austin, Minn." 1228, Harrisburg, Pennsylvania. family. Tape and pictorial audition avail- Experienced tv broadcast engineer with able. Interview upon request. Currently em- full power vhf station in Montana's largest FOR SALE ployed. Box 743B, BROADCASTING. metropolitan area close to excellent hunt - ing and fishing. Position available for en- Equipment Newsman -broadcaster. Journalism -radio an- gineer who likes maintenance operation nouncing background. Master's degree in planning and installation. 40 hour week. Two Magnecord PT6, good shape, $275.00 history; now employed as newscaster. Fam- Call collect ALphine 2 -5611, Grant French, each. Box 727B, BROADCASTING. ily man. Large metropolitan anywhere. KOOK -TV, Billings, Montana. Box 750B, BROADCASTING. For sale, 1 -kw fm transmitter, excellent Vacancy for television engineer. Experience condition, $200. Box 729B, BROADCASTING. desirable, but not absolutely necessary if Accomplished vignetter. Fast, creative copy- have radio background and willingness to RCA 73B disc recorder writer. Highly identifiable, pleasant voice. co- operate and work. Good working condi- with head and auto- "Off the cuff" delivery. Experienced: man- tions. Manager, KSWS -TV, Roswell, New matic recording equalizer. $200.00. Box 733B, agement, sales, programming, public rela- Mexico. BROADCASTING. tions, promotions. Mature, moderate, excel lent television appearance. Magnetic per- First class engineer for tv master control Gates 250C1 transmitter $825. Gates 31A sonality, radio or tv. Masterful interviewer. operation. Experience preferred but will speech console $250. Gates 28C0 limiting Long and clean background, over twenty consider recent graduate of technical trade amplifier $50. Berlant BRL recorder $100. years best recommendations. Wants chance school. "Contact E. M. Tink, Dir. of Eng., 8' rack $35. Turntable preamp $25. Bogan to earn permanency. Presently radio, tele- KWWL -TV, Waterloo, Iowa." M6 mixer $20. Bob Bradbury, Radio Sta- vision rep. Box 764B, BROADCASTING. tion KHEM, Big Springs, Texas. Chief engineer -under technical director for two tv in Rico. Newsman, college graduate, three years com- stations Puerto Wonderful (1) RA -1000 broadcast transmitter now in mercial radio news, three years educational climate, good salary and working conditions. operation, 630 kc. (1) Gates frequency radio and television, family, veteran. De- Experience necessary. Send photo, refer- monitor. (1) Gates modulation monitor. (1) Box 767B. ences, etc. to John G. Johnson, P.O. Box RCA program amplifier. (1) Rack cabinet. sires to relocate in northeast. 5176, Ardmore Station, Winston -Salem, N.C. (2) Gates CB -11, 16", three -speed turntables BROADCASTING. in cabinets, with pre amps, G.E. Pick -Up Production -Programming, Others arms and G.E. plug -in cartridges. (1) Com- Newsman to write -air local news, spot posite approved Nems -Clarke type phase coverage, handle mobile unit, remotes. Pro- Artist for Illinois tv station. Must be able monitor for two tower array. (2) Self - duce human interest features. Box 778B, to spell. Can't be too temperamental. Have supporting 345 ft. Lehigh Radio Towers BROADCASTING. own thumb tacks. If you're a beginner you complete with lighting kits, flashers, and best be able to take criticism. Include your beacons. (1) RCA-20 Jack patch panel and fringe abilities. Box 7653, BROADCAST- terminal block. (1) Raytheon built Phasor, Spark gone from your news dept? Veteran ING. two pattern, instantaneous day -night switch - radio and tv newscaster, editor, adminis- Radio KIDD, Box 1070, Monte- trator, 11 years. Has spark, will plug. De- Help wanted: New Florida television station ingrey, gree, proven ability. Presently employed; serving Fort Pierce -Vero Beach area now seeking to direct news operation in reener staffing departments. On air October First. Two complete DuMont Flying Spot Scan- pastures. Box 7913, BROADCASTING. WTVI, Fort Pierce, Florida. ner systems. First system has two DuMont 16 mm projectors, two Swindler Saupe slide Art director. Southeastern capital city vhf projectors, opaque section. Original cost TELEVISION seeks man experienced in television art to $31,300. In daily operation until last week. assume responsibility for all art work, Excellent condition. Price $6,260 firm. Sec- scenic design and to direct photographer. ond system is full color and consists of two Help Wanted -Sales Must be creative and ambitious. Attractive 16 mm DuMont projectors, one color modi- company benefits, pleasant working condi- fied. Two color DuMont slide ppr ectors. tions at multiple ownership station. Please Original cost $32,192.00. Price $6,5 firm. Northwest well -rated CBS vhf -tv affiliate submit resume, recent photo, references and Will sell both for $12,000 firm. Contact in medium market with pleasant year round samples of your tv art work to Box Homer Lane, KOOL-TV, Phoenix, Arizona. climate expanding local sales force. The 785B, BROADCASTING. salesman we want must be thoroughly ex perienced in tv selling. Salary and commis- Three directors for Detroit educational tv Two magnecorders pt6ah and associated $6,540; sion. Send experience resume to Box 751B, station; one year contract only; di- amplifiers pt6J . . . in excellent condition BROADCASTING. rector- designer, director -writer; director - must sell a once call W -DOG producer; station broadcasts 39 live weekly Radio, Marine City, Michigan, telephone programs plus special sports. documentary, RO. 5 -7944, ask for Mr. Cale ... Make us an Top salesman for top station in southeast. drama programs. No classroom teaching in- offer. First 50 market, channel 2, CBS affiliate volved. Write: W. T. Rabe, 3800 Puritan, now in 11th year, covering 466,640 tv homes Detroit 21, Mich. wants experienced, aggressive local -regional Guyed tower -heavy duty Utility type 280 salesman. Background and character must with A -2 lighting. 150' standing -40' ground- withstand rigid investigation. Immediate TELEVISION ed-190' overall. Available immediately. opening. Rush complete resume which must Radio Station WOKJ, P.O. Box 2667, Jack- include picture, billings history and salary Situations Wanted -Announcers son, Mississippi. Telephone FL 4 -4096. requirements to Dick Holloway, Sales Man- Six -year major market radio veteran seek- ager, WFMY -TV, Greensboro, N.C. ing tv opportunity. Now number one rated For Sale: Federal 192A 3.000 -watt fm trans- dj with wide personal appearance back - mitter and station monitor just replaced ground. $150.00 minimum. Box 755B, by higher power equipment.$2,500.00. WQXT Have immediate openings for three experi- Palm Beach, Florida. enced tv or radio salesmen or salesmen - BROADCASTING. AM -FM, announcers. 8 year old organization. Car necessary. Moderate draw against excellent commission. No traveling. Present open- ings include Virginia, South Carolina, Ohio. FOR SALE Write or call Cy Newman, HD Productions, Vir- Inc., 2016 Bishop Street, Petersburg, 5 kw output operating ginia. Regent 3 -6394. One RCA type BTA -5F am transmitter, and tuned to 1310 kc. One RCA type BTF -10B fm transmitter Announcers 10 kw output- operating and tuned to 97.3 mc. Contact: Staff announcer for southern market. Radio experience acceptable. Prefer southerner. Dan Hydrick, WGH Radio, Norfolk- Newport News, Virginia. Box 748B, BROADCASTING. 89 BROADCASTING, August 22, 1960 FOR SALE MISCELLANEOUS Help Wanted- (Cont'dl Equipment- (Cont'd) Have new tapes: Will trade for time! Gospel Announcers Broadcasters Agency, Schell City, Missouri. Continental Towers, Inc. Tower erection and iiiiiiiiiiiiiiiiiiiiLet maintenance. 13 Beech Road, Glen Burnie, Comedy for deejays!-"Deejay Manùal ", Maryland. 24 hour service-Southfield 6 -6855. a complete gagfile containing bits, adlibs, Top station in Canada's biggest city gimmicks, letters, doubles, etc. $5.00 -Show- has opening for one and possibly two Anything in broadcasting field from a tube Biz Comedy Service (Dept DJ -2), 65 Park- top air personalities. Apply to- to a tower sold or bought. Electrofind, 550 way Ct., Brooklyn 35, New York. Fifth Avenue, N.Y.C. gether with auditon tape to: Video monitors. Closed circuit and broad- RADIO gether with audition tape to: cast, Foto Video Laboratories Inc., Cedar Box 762B, BROADCASTING Grove, New Jersey, CE 9 -6100. Help Wanted -Management ,iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiis 35 mm tv projectors for sale. Four used Simplex Acme projectors with 3 -2 pulldown ti for tv, will be available in September. Con- eeiariaras rime; tact Otis Freeman, Chief Engineer, 220 rie ria East 42nd Street, New York 17, New York - Telephone No. Murray Hill 2 -6500. CALIFORNIA STATION RECORD EMCEE Tv Video monitors. 8 Mc.. metal cabinets With terrific advertiser acceptance needs Outstanding opportunity for crea- starting at $199.00. 30 different models 8" sales manager to improve current $185,000 tive and mature personality capa- thru 24" Miratel, Inc.. 1080 Dionne St.. St. per year billing. Station is in medium ble of handling both record show Paul, Minn. market on low frequency covering vast and announce staff assignments. San Joaquin Valley with tremendous new WANTED TO BUY potential. This sales manager must be Excellent salary and staff bene- experienced self- starter with good sales fits, with one of nation's prestige Stations production and stable record. Must be stations. creative sales manager able to work well Send tape, resume and photo to: Construction permit wanted. Small invest- with staff. Ideal working conditions and ment group wishes partial interest in radio top salary to right man. Interview required. Program Manager c.p. Any area. Can furnish capital and Give all details first letter. references. No brokers. Box 676B, BROAD- WWJ -Radio CASTING. Write Box 780B, BROADCASTING. Detroit 31, Michigan Responsible individual, twenty years broad- cast management wants thousand watt day - timer, 50,000 -100,000 population primary market, less population if single station market. Eastern seacoast, North Carolina to q+tOu4u0 4xP 0u0+ Sales Florida, principal. Box 701B, BROADCAST- ING. j MANAGER Would like to buy radio station direct from Northern Ohio medium market sta- § STATION SIGNERS owner. Can pay $25 -$30 thousand down. Lion seeks strong sales-management Please give full particulars. Box 792B, man looking for top potential. Tell AA1 Rated National Promotional Agency BROADCASTING. all 1st letter. has several openings for Rodio Station contact representatives for patented Box 628B, Equipment BROADCASTING., "Mike Radio" campaigns. Travel 3 -state nto+toxoxoxo+ 2xas ."9 ax area. Drawing account against commis- FM: Cash for transmitter monitor, antenna sion. Earnings yearly Radio etc. Also interested in purchase of operat- $25,000 up. ing stations. Box 745B, BROADCASTING. background and following necessary. Mail background information and quali- Microphones desparately needed by new etv CALIFORNIA fications. station. Your gift is 100% tax deductable. Box 766B, BROADCASTING. 5,000 WATT STATION John Burroughs, President Community ant. tv system in any sized In medium market needs capable and UNIVERSAL PUBLICILERS. INC. market. Box 779B, BROADCASTING. aggressive sales minded manager. Take 936 N. Michigan Avenue full charge. Must have proven record Chicago 11, Illinois Want 900 megacycle STL system, complete. Contact R.J. Bitner, Chief Engineer, KRVN, of producing and desire stable situation Lexington, Nebraska. where enlarged responsibilities provide larger income. Must be on the street Technical INSTRUCTIONS salesman able to handle salesmen and staff. Salary plus percentage of profit. FCC first phone license preparation by Ideal climate, ideal working correspondence or in resident classes. conditions. Grantham Schools are located in Hollywood. Interview required. CHIEF ENGINEER Seattle, Kansas City and Washington. Write Write Box 781B, BROADCASTING. Outstanding 50 kilowatt clear for our free 40 -page brochure. Grantham channel needs qualified man to handle School of Electronics, 3123 Gillham Road, large plant and staff. Must be strong ad- Kansas City 9, Missouri. ministrator. Good pay and company bene- fits. Send complete information on expe- Announcing, programming, etc. Twelve rience, salary required and recent photo. week intensive, practical training. Brand Announcers new console, turntables, and the works. Box 698B, BROADCASTING Elkins School of Broadcasting, 2603 Inwood Road. Dallas 35, Texas. Since 1946. The original course for FCC 1st LIVELY phone license, 5 to 6 weeks. Reservations DISK JOCKEYS Production -Programming, Others required. Enrolling now for classes starting August 31, October 26, 1960. January 4, 1961. (NOT For information, references and reserva- FRANTIC) 1 tions write William B. Ogden. Radio Opera- tional Engineering School, 1150 West Olive FOR PRESTIGE EXPERIENCED RADIO Avenue, Burbank, California. PERSONALITY STATION NEWSMAN WANTED Be prepared. First phone in 6 weeks. Guar- anteed instruction. Elkins Radio License With distinctive dramatic style to work School of Atlanta, 1130 Spring St., N.W., fast -moving, independent station. Needs Atlanta. Georgia. MAJOR re- write, editorial and aggressive news - NORTHEAST MARKET gathering The .National Academy of Broadcasting ability. Send prospectus and (3338 -16th St., N.W., Washintgon, D.C.) Est. TOP PAY audition tape immediately to 1934. Trains and places radio -tv announcers, dj's, writers, producers. Enroll now for fall JACK LAWSON, P.D. term. Send Audition Tape (71/2 I.P.S.) KXOA Radio FCC first phone license in six weeks. Guar- P.O. Box 3094, Sacramento 15, Calif. anteed instruction by master teacher. G.I. To Box 657B, approved. Request brochure. Elkins Radio BROADCASTING or License School, 2603 Inwood Road, Dallas. Texas. Phone: WAbash 5 -2717 90 BROADCASTING, August 22, 1960 Help Wanted- (Coned) FOR SALE EMPLOYMENT SERVICE Production- Programming, Others Equipment RADIO WRITERS STEP UP TO A BETTER JOB THE EASY WAY!! Radio Station WERE in Cleveland Many announcers and others have found 1 that it pays to get your lob through pro- is entering into a new concept of No. fessional placement. In The Tape Cartridge Field radio and is hiring a staff of creative, TOP JOB PLACEMENTS imaginative writers capable of writ- Instant Cueing IN THE SOUTHEAST ing satire, humor, etc., and flexible For descriptive material, write Free registration - Cont. Service Professional Placement enough to adapt to a brand new kind BROADCAST ELECTRONICS, Inc. 458 Peachtree Arcade of writing. Salary open. Contact Ed 8800 Brookville Rd., Silver Spring, Md. JA 5 -4841 Atlanta, Ga. Stevens, Vice President, Program- or ming and Promotion, Cleveland contact your VISUAL ELECTRONICS man Broadcasting, Inc., 1501 Euclid Ave., Cleveland 15, Ohio. Superior 1 -9600. ,uu STATIONS FOR SALE NEWSMAN WANTED Experienced, aggressive, newscaster, FOR SALE BY OWNER reporter and editor, for this top- 5,000 WATT 1 KW DAYTIMER rated, 29 hours station in the 93rd Single station north Georgia mar- market. All modern news -gathering RADIO STATION aids, including AP, UPI, Radio Press ket. $75,000-29% down. Ideal Int'1., air and ground mobile units, operation for owner -manager. etc. Better than average salary and Large Florida Market grossing Box 7848, BROADCASTING working conditions, permanent posi- $250,000 a year. Only $350,000 tion. Send complete information, in- eluding starting salary, photo, tape, with 29 per cent down, balance etc., to BOB WYLIE, P.D., WAKR, over 5 years. If you are financially Akron 20, Radio -TV Center, Ohio, qualified and sincerely interested, NORMAN & NORMAN PO 2-8811. INCORPORATED write: Brokers - Consultants - Appraisers RADIO -TELEVISION STATIONS rO+rPJrk Box 509B, BROADCASTING Notion -Wide Service RADIO Experienced Broadcasters Confidential Negotiations Situations Wanted Security Bldg. Davenport, Iowa DEAR SANTA I'm writing early because you've been so kind a to this DJ and TV Personality. Remembering a past gifts: Major Metro top DJ with the big To BUY or SELL a Radio or TV station, sell to housewives, Radio and TV sports. For PACIFIC NORTHWEST I, wife and 4 kids en- contact 20 years, Santa, the over $60,000 e joyed your presents. One more favor, while Fulltime station grossing PATT McDONALD CO. still in my thirties, Radio or TV manager to and showing good ownership earnings. give himself an early gift: ME. Absentee owner's other business inter- Box 9266 - Ph. GL. 3.808D Austin, Texas; or Box 753B, BROADCASTING ests forces quick sale. 13 acres of land and fine building included in price of Jack Koste, 60 E. 42nd. NY 17, NY MU. 2-4813 TELEVISION $79,000 with $22,500 down and the balance over 10 years. Help Wanted- Announcers Box 684B, BROADCASTING C 11C )1t 1 C 1 ae t STATIONS FOR SALE CDMM'l ANNCR -SPORTS -NEWSCASTER ROCKY MOUNTAIN. Full time. Market WANTED SEPT. 1 of 30,000. Average annual gross has Major market VHF has opening for a been $80,000 for past five years. Ask- top man. High base, plus guaranteed ing $80,000 with 29% down. Va. Single 1 kw -D 80M terms talent. You may be short on experi- La. Single Regional 53M terms ence, but long on versatility and ability. W.Va. Small Local 40M 10 do CALIFORNIA. Daytimer. Market of Calif. Medium 1 kw -D 70M 29% 50,000. Asking $50,000 with 29', down. Send resume and fof, or recent tape Fla. Medium Regional 230M 29% pic. OR CALL TODAY. and Wyo. Medium 1 kw -D 125M 29% ROCKY MOUNTAIN. Exclusive. Full time. terms Calif. Metro Daytimer 175M Doing $50,000. Asking $55,000. WXEX -TV Tex. Metro 1 kw -D 130M 29% Mr. Robert Grossman Calif. M afro FM 49M 10 yrs. SOUTHWEST. Full time. Network Petersburg, Va. Fla. Large Regional 185M 29% Fla. Major Fulltime 250M terms $75,000. $20,000 down. RE 3 -7876 Calif. Major 250w 475M terms 1 r 7 ROCKY MOUNTAIN. Profitable. Full y r And Others time. $300,000 with 29 %. MISCELLANEOUS PAUL M. CHAPMAN COMPANY NORTH WEST CENTRAL. Daytimer. Ab- sentee owned .$100,000 with 29% down. .',7/; rev,,¿.) ny r . rnereletvs/ INCORPORATED MEDIA BROKERS Radio Remote Control and JACK L. STOLL & ASSOCS. Multiplex Systems Indianapolis Los Angeles Atlanta -601 For Nashville New York San Antonio Suite 600 San Francisco Seattle Troy, 0. 6381 Hollywood Blvd. STUDIO TRANSMITTER LINKS Los Angeles 28, Calif. John A. Moseley Associates Please Address: Box 3192 Woodland 7 -1469 1182 W. Peachtree, Atlanta 9, Ga. HO. 4 -7279 Santa Barbara, Califronia 91 BROADCASTING, August 22, 1960 WHAT HAPPENS WHEN A NATION SPENDS MORE ON GAMBLING THAN IT SPENDS FOR HIGHER EDUCATION? If you can find any Romans around, ask them. They lived In the face of this frightening trend, experts estimate pretty high on the hog in their day. That is, until some that by 1970 college applications will have doubled. serious- minded neighbors from up North moved in. The If we are to keep our place among the leading nations of rest is ancient history. the world, we must do something about this grim situa- You'd think their fate would have taught us a lesson. tion before it is too late. The tuition usually paid by a college covers less than half the actual cost of Yet today we Americans spend twenty billion dollars a student his education. The balance must somehow be made up year for legalized gambling, while we spend a niggardly by the institution. To meet this deficit even most four -and -a -half billion for higher education. Think of the heavily endowed colleges and have to it! Over four times as much! We also spend six- and -a- universities de- pend upon the generosity of alumni and public half billion dollars a year for tobacco, nine billion dol- spirited citizens. In other words, they depend upon you. lars for alcoholic beverages, and billions more on other non -essentials. For the sake of our country and our children, won't you do your part? Support the college of your choice today. Can't we read the handwriting on the wall? Help it to prepare to meet the challenge of tomorrow. The Our very survival depends on the ability of our colleges rewards will be greater than you think. and universities to continue to turn out thinking men and women. Yet today many of these fine institutions are hard put to make ends meet. Faculty salaries, generally, It's important for you to know what the impending college crisis are so low that qualified teachers are leaving the campus means to you. Write for a free booklet to HIGHER EDUCATION, in alarming numbers for better -paying jobs elsewhere. Box 36, Times Square Station, New York 36, New York. IlWijBROADCASTING Tic SUSINLSSWaKCV or TCLZVISION AND RADIO I, HIGHER EDUCATION Sponsored as a public service in co- operation with The Council for Financial Aid to Education KEEP IT BRIGHT 92 BROADCASTING, August 22, 1960 May 27, 1918. He was graduated from OUR RESPECTS TO .. . the Kent School and from Yale where he received a B.A. degree in English in 1940. He worked as a reporter for Harrington, Righter & Parsons the Watertown (N.Y.) Times and as a salesman for WWNY Watertown be- fore joining the U.S. Army in 1941. He served briefly in the Army, was hos- More than 11 years ago, Jack Har- Office Boy to Exec John Edward pitalized for several months and re- rington, "Turk" Righter and Jim Par- Harrington Jr. was born in Brooklyn ceived a medical discharge in 1942. sons banded together to form their own and was graduated from Brooklyn Prep Mr. Parsons worked in the radio de- business, motivated by a single idea: in 1927. He joined the Erickson Co. partment of McCann -Erickson, New Tv should have a national representa- (now McCann-Erickson) as an office York, for a year and another year with tion company to sell tv exclusively. boy and a few years later was named C.E. Hooper Inc. in New York as as- Curiously enough, many broadcast- an assistant account executive, then an sistant manager of station reports. In ing executives scoffed at the notion of account executive. In 1941 he left the 1944 he joined Petry and was the ac- a tv -only representative company. But agency to join Petry as a salesman and count executive assigned to tv when he the partners of Harrington, Righter & remained there until HR &P was or- left in 1949. Parsons Inc. stubbornly advanced such ganized. He married the former Elizabeth a concept and communicated their con- In 1939 Mr. Harrington married the Patricia O'Brien of Albany in 1957. viction in a full -page advertisement in former Dorothy Harrison of Brooklyn. They have a daughter, Laurie Brown, the trade press headed: "Does Television They have four children-John E. III 11 months old, and Mr. Parsons has a Deserve Stepchild Representation ?" 20; Ann 17; Meg 15; and Martha 14. son, William 14, by a previous mar- The soundness of their judgment is The family makes its home in Garden riage. The Harrington family also lives evident today. In February 1949 when City, L.I. Mr. Harrington belongs to in Bedford Hills. Mr. Parsons played the company was established, the staff the Radio & Television Executives So- golf at Yale and, unlike his partners, consisted of the three partners and ciety. He is a weekend golfer with a today has a metropolitan handicap of 4. some secretarial help at New York 16 handicap. Persuader HR &P takes credit for headquarters. Today HR &P employs Volney Foster Righter, called "Turk" bringing into or returning to tv such more than 70 people at offices in New by his friends, was born in Bryn Mawr. advertisers as Rambler, Lark, Philip York, Chicago, Boston, Detroit, Los Pa., on May 2, 1903. He attended St. Morris, American Sugar Corp. and Angeles, San Francisco and Atlanta. Paul's School in Concord, N.H., and certain brands of Vick Chemical Co. Outsiders With benefit of hindsight, was graduated from Harvard College The partners point out that selling these their thinking does not sound startling in 1926 and the Harvard Graduate companies on spot tv involved "com- today. But in 1949, when radio was still School of Business Administration in plete industry stories" incorporated into riding the crest of popularity, Messrs. 1928. From 1928 -39, Mr. Righter presentations. Harrington, Righter and Parsons were worked in turn at Erwin Wasey Co. Another point of pride is the low regarded as "mavericks." They insisted (now Erwin Wasey, Ruthrauff & Ryan) staff turnover at HR &P. The trio claims then that HR &P should serve solely as and Young & Rubicam in media, re- there is less movement from its staff a tv representative, and its station list search and account activities. In 1939 by sales and creative personnel than at should be select. The partners have not he joined Petry's sales staff. any other representative company. One deviated from this philosophy. They Mr. Righter has been married since indication of employment stability is were not chagrined, even at the outset. 1931 to the former Sarah Williams of that nine long -term staffers, in addition when there were about 50 tv stations Bedford Hills, N.Y., where the family to the partners, are stockholders in on the air and approximately 900,000 still makes its home. His older son, HR &P. sets in homes throughout the country. James V., 25, was graduated from Har- They agree they try to keep all their Messrs. Harrington, Righter & Par - vard College last June. Another son, staffers happy by delegating authority sons are "equal partners" in HR&R. Robert McCormick, 21, is a student at and listening to their opinions. The They were salesmen together at Edward the U. of Colorado. Mr. Righter has a trio then makes the final decision. Petry & Co. and their affinity toward golf handicap of 17. Though two can outvote one, they've the idea of a tv -only representative Radio Background James Otis Par- discovered through the years that they company prompted them to form their sons Jr. was born in New York City on generally come to a unanimous decision. own organization. They point out that they are "partners in all things and each of us has an equal voice." Two can outvote one on major decisions. Jack Harrington, listed as president for corporate purposes, claims: "We have no arguments here-only vibrant discussions." The partners are dissimilar in ap- pearance and personality but have established optimum business rapport. Jack Harrington, 49, is medium -sized and chubby, cheerily outspoken, with a merry sense of humor. "Turk" Righter, 57, is a man -of- distinction type -tall, well -preserved, dignified and polished. Jim Parsons, 42, is handsome, MR. HARRINGTON MR. RIGHTER MR. PARSONS trim and youthful -looking, and radiates aggressiveness and energy. They made a home for a bright stepchild BROADCASTING, August 22, 1960 93 EDITORIALS The good new days internationally through ITU to make them free from harm- ful interference. The Russians, however. objected, on the AMONG veteran broadcasters the celebration of its 40th ground that such allocations were premature. and not anniversary by WWJ Detroit last week undoubtedly enough was known about propagation characteristics. The evoked yearnings for the good old days. upshot was that no allocations were made. but it was agreed In the present atmosphere the good old days are apt to that a special international conference on space allocations be remembered as better than they really were. It is only should be held in 1963. natural to think nostalgically of a time when competition The Geneva conferences did not discuss Soviet jamming was defined as three or four stations in a major market, of Voice of America broadcasts, or those of other demo- when there wasn't any television, when payola was a non- cratic nations, despite their violation of international under- sense word, when Amos 'n' Andy riveted an entire popula- standing. The Russians insisted that these matters were tion to its superheterodynes and when the government meant "political" and had no place at a technical conference. what it said when it vowed to keep out of program control. Now that the United States has shown the way, Russia We suggest, however, that the 40th anniversary of com- certainly will press forward in satellite communications. The mercial radio is more reason to look ahead than behind. The move now will be toward active satellites containing the growth of radio continues. Listening habits change and so transmitting and receiving gear necessary to enable people do listeners' tastes, but change is no more than a challenge everywhere to view the same live program simultaneously. to resourceful broadcasters. It would all be so simple if only the technical problems Radio isn't what it used to be, but neither is America were to be coped with. Any successful method of radio what it was in 1920. At the end of another 40 years radio transmission can be successfully jammed. The Soviet has will no doubt be different from radio today, but there will proved and practiced this as an international scofflaw since be radio and it will be a vigorous force. Isn't 40 the birth- the end of World War II. Satellites can be jammed if the day at which life begins? frequencies they use are known. And satellites. we presume, can be shot down too. False alarms ANOTHER significant event in radio history is about to Special rates for charity take place. The last of the daytime serials are about to AGOOD MANY newspapers and magazines try oc- disappear. casionally to create the impression that the press alone This event has so far received scant attention. Yet it was is motivated by noble purposes and that broadcasting is not long ago that the serials were the prime target of the dedicated to the pursuit of money. same sort of criticism that now is being aimed at some We have come into possession of some information that forms of television programming. provides a somewhat more objective comparison of the The serials were accused of pandering to low-brow tastes, motives of the media. It is contained in a pamphlet put out of corrupting housewives with escapism instead of lifting by the Foster Parents' Plan which for 20 -odd years has been their cultural standards to winged heights. sending money and supplies to needy children in foreign Well, the serials are almost gone. The last time we looked, countries. The pamphlet explains the history. operation and there were still a lot of housewives around, and they were purpose of the Plan, and in it are these two illuminating more active in intellectual, cultural and civic affairs than paragraphs: ever. When the westerns disappear from television, we'll "Do you know that magazines and newspapers. through bet their scars will be no deeper than those the radio soap which Plan finds many new foster parents. charge Plan only operas left. one -half of their regular space rates for our advertisements? "Do you know that radio, tv stations. newspapers and Prognosis of Echo magazines gave Plan hundreds of thousands of dollars of ECHO I, which heralds the imminent arrival of global free time and space during the past year:' Plan has never communications, including international television, in- paid one cent for radio or tv advertising." evitably will trigger a new propaganda war. This lamentable prospect is not difficult to discern. The Soviet Union now spends more than $100,000,000 a year - exceeding the entire budget for our international informa- tion program -to jam the Voice of America radio trans- missions. Imagine the ends to which it would go to jam tv transmissions via space satellites. Scientists say that world -wide tv transmission through use of reflecting satellites is about two years away. Technical feasibility of this project was proved by Echo I. Immeasurable good could accrue through peaceful ap- plication of space communications satellites. Africa, now seething with internal unrest, presents a striking example of what might be accomplished. The dark continent has dozens of dialects and languages. Voice transmissions, on a con- tinental scale, are all but futile. But the universal language of pictures, via television, could permeate the remotest areas with meaningful information which all peoples could under- stand. Community receivers in the hands of tribal leaders could perform miracles in imparting knowledge. The imminence of space communications was recognized Drawn for BROADCASTING by Sld HI: at the International Telecommunications Conferences in "Let's bring it up here every weekend.' What the boss Geneva last fall. The United States wanted bands allocated doesn't know won't hurt him!" 94 BROADCASTING. August 22, 1960 IT'S HI- NOON IN KANSAS CITY! When the little hand and big hand are straight up, this character takes over some 54% of the TV sets in Kansas City. That's been the story for "Hi Noon's Cartoons" for 4 years. When the big hand moves straight down, Bette Hayes (now in her eighth successful year) appears and the channel 4 dominance continues. This pair has the locks on Kansas City's noon -hour block. Both are typical of the Something -better programming viewers get when WDAF -TV goes local. REPRESENTED BY HARRINGTON. RIGHTER & PARSONS. INC. WOAF -'TY . SIGNAL HILL KANSAS CITY, MISSOURI ACCORDING TO THE DICTIONARY ... CONSTANT (kóñ- stánt) means 1. always the same. 2. never stopping. 3. happening often, again and again. 4. faithful, loyal, steadfast. ACCORDING TO DENVER ... KIMN is constant ... always the same ... always the same top quality music and news, "alive" announcers, sparkling production. It all adds up to KIMN being con- stantly Denver's No. 1 station...proudly serving Denver! KIMN is never stopping ... music and news 24 hours daily, 7 days a week. And adding new listeners is also constant at KIMN, it happens often, again and again as more and more Denver area people tune to KIMN and stay there! What's more, these listeners are faithful, loyal, steadfast! They listen, they buy products and serv- ices advertised on KIMN! ACCORDING TO THE RATINGS .. . for the constant sale of your product or service in the Denver area ... use Constant KIMN, consistently No. 1 in the Denver area! JUST LOOK AT THIS! KIMN IS DENVER'S NO. 1 STATION! PULSE 19 HOOPER 29.6 SEVEN DAY AVERAGE SIX DAY AVERAGE Latest Pulse, Latest Hooper, June, 1960. June, July, 1960. 50% more audience than Over 21/, times the audience Second Denver Station! of Second Denver Station! KIMN...DENVER'S INTEGRITY STATION! 950 ON YOUR DIAL CECIL HEPTEL, PRESIDENT 5000 WATTS / REPRESENTED NATIONALLY BY AVERY -KNODEL, INC. / KEY STATION- INTERMOUNTAIN NETWORK