Panasonic: Committed to 'A Better Life, a Better World' in Brazil

6 | The Japan Times | Tuesday, January 21, 2020 (Sponsored content) BRAZIL

A SPECIAL FEATURE PRODUCED BY: Synergy Media Specialists www.synergymediaspecialists.com Strategic partners Japan and Brazil celebrate milestones Innovation drives Konica Minolta’s Canon Medical Systems do Brasil commits to providing health care equipment made for life Transforming Canon do Brasil romoting good health artificial intelligence (AI) “The Dharma Institute’s measure the level of its cus- his year marks a mile- to promote the exchange of sil Industria e Comercio de care in Brazil is a gar- technology to its medical initiatives have a strong re- tomers’ loyalty and satisfac- stone year for the re- opinions that contribute to Alimentos Ltda. Brazilian market breakthrough gantuan task, but with imaging equipment. lation with our corporate tion. through growth and reform lationship between the development of society. “In 2019, we launched Pcompanies such as Canon “Our AI technology fo- philosophy ‘Made for Life’ “Canon Medical Systems TJapan and Brazil with 125 One of our current projects R-32, a model from our new- world reference in Medical Systems do Brasil, cuses on providing doctors and this is one of the rea- do Brasil is committed to dmired and respected years of diplomatic relations collaborates with farmers est line. We are excited to the hardware and the road to a better medi- (with) the best medical im- sons why we chose to do- giving patients the best pos- around the world, Canon and 30 years of the Brazilian the different ways to uti- present a whole line of next- technology industry, cal system is within arm’s aging quality possible while nate portable ultrasound sible treatment. We want is reputable for the de- community in Japan. lize bamboo,” said Masaru generation coolant in 2020 AKonica Minolta Inc. is com- reach. also putting patients’ needs equipment to support their our customers to trust in Avelopment of document and im- “Along with these mile- Susaki, director general of that provides low environ- mitted to advancing society With over four decades of as the center of our efforts,” cause,” shared Martins. our capability to provide age management technologies, stones celebrations we have the Japan Foundation in São mental impact and higher through its management experience, the company said Flávio Martins, presi- “This will help doctors offer them with world-class med- as well as producing a variety the Tokyo 2020 Olympics, Paulo. efficiency,” added Tomoji philosophy, “The Creation has been providing state-of- dent and CEO of Canon better care for their patients ical equipment and at the of innovative products rang- which will be promoted Consul General of Rio de Miki of McQuay Ar Condi- of New Value.” the-art medical systems and Medical Systems do Brasil. in the long run.” same time showcase a vari- ing from cameras, copiers and through an exchange of ideas Janeiro, Tetsuya Otsuru cionado Brasil Ltda. Since 1873, Konica Mi- the latest technology to hos- Aside from developing the As Canon Medical Systems ety of original innovations printers, to optical equipment and lessons learned from the said, “With the progress of “Japan and Brazil have (en- nolta Inc. has been in con- pitals across the country. technology of their medical do Brasil improves hospital that can help enrich life for and professional broadcasting last Olympic Games held in economic recovery in Bra- joyed) long-standing friend- tinuous transformation of Over the years, the Japa- equipment, the company is management and opera- everyone,” concluded Mar- lenses.  Rio with the theme ‘From zil, the interest of Japanese ly cooperation and are im- its diverse technologies and nese-owned company has © CANON MEDICAL SYSTEMS DO BRASIL also forging partnerships tional efficiency through its tins. Its success allowed the com- Rio to Tokyo,’” explained companies are increasing portant partners who share innovations through the ex- focused on its vision to with nonprofit organiza- wide array of technologi- www.br.medical.canon pany to continue with its quality © CANON DO BRASIL Ambassador of Japan to Bra- in Brazil through various fundamental values and pansion of its business in enhance the quality of the Flávio Martins, President tions such as the Dharma cally advanced medical im- products, solutions and services zil, Akira Yamada. investments and re-invest- principles. At present, the various markets such as of- medical equipment they and CEO of Canon Medical Institute, whose main mis- aging equipment, its aim in Brazil for over 45 years, since Canon do Brasil oﬃcially opened its doors to the new showroom Casa Canon. “On the other hand, in ments.” relationship between Brazil fice equipment, industrial produce. Systems do Brasil sion is to take medical care to satisfy its customers re- it started operations in 1974. Brazil, with the Bolsonaro “We are opening a new and Japan is excellent, but I optical systems and diagnos- In 2018 and 2019, Canon to needy and remote com- mains present. Seeing potential in the coun- dent and CEO of Canon do Bra- can have a firsthand look at all administration and the new plant in Brazil toward the am convinced that the best tic imaging and has grown © KONICA MINOLTA BUSINESS SOLUTIONS DO BRASIL Medical Systems do Brasil history as the first company munities that do not have Through an NPS survey, try, the company invested in a sil in 2019, his vision to trans- Canon products, utilize their parliament, it can be said © EMBASSY OF JAPAN IN BRAZIL end of 2020 that will pro- time for bilateral relations to serve more than 2 million achieved its goal and made that started to incorporate access to medical facilities. the company was able to production plant in Manaus in form and sustain the success of photographic studio, enjoy that Brazil has entered a pe- duce ingredients that global is soon to come,” concluded corporate customers world- Akira Mukuta, Director and CSO; Takahito (Taka) Mitsuhashi, 2012, concentrating on produc- the company has involved two printing services and appreciate riod of positive change and Akira Yamada, Ambassador of Japan to Brazil cosmetic companies can Ambassador Yamada.  wide. President and CEO; Ronaldo Arakaki, Director and COO of ing digital single-lens reflex main directions: growth and re- art exhibitions. transformation with eco- use to produce their prod- www.br.emb-japan.go.jp In 1988, it expanded its Konica Minolta Business Solutions do Brasil cameras, which account for 90 form. The space can also be a busi- nomic policies that are free- tive relations between the such as panel discussions,” ucts. This will be the larg- www.rio.br.emb-japan.go.jp borders to South America, Ueno Profit: Providing easier solutions for companies to start businesses in Brazil percent of Brazil's market share. “The Brazilian market has ness hub for customers and trade oriented and increas- two countries. added Atsushi Okubo, Di- est plant outside Japan,” www.jica.go.jp/brazil opening its first factory in sales to grow to about 15 for 2020 to underline its com- potential to grow, and we al- resellers and it is integrated ing the competitiveness of “One of our main goals is rector President of JETRO said Tatsuya Sasaki, presi- www.jetro.go.jp/brazil Brazil and, starting in 2003, percent per year since 2011. mitment to customers in the or foreign companies, can be rigid and complicated, ing these laws and policies by “We are excited to offer the ways aim to realize sustainable with Canon's own e-commerce the local industry.” to support the protection of São Paulo. dent of Ajinomoto do Bra- www.fjsp.org.br consolidating its position as “As a leader of the PP mar- professional production and starting a business in which is why Ueno Profit is proposing ways to improve new Ueno Profit as Brazil de- growth by adapting to changes where they are working on om- Brazil boasts the largest the Brazilian Amazon rain- The Japan Bank for Inter- Konica Minolta Business So- ket for eight consecutive industrial printing markets. Brazil can prove to be here to help these companies them. “These changes are for velops to be a better business within the business environ- nichannel development. Visi- population of Japanese liv- forest and combat illegal national Cooperation (JBIC) lutions do Brasil, a company years, we strive to maintain The new center of excellence Fquite challenging due to labor work through these processes the benefit of society and pro- environment and a positive ment such as market trends, tors can test the products and ing outside Japan, while Ja- deforestation. This year, we is also able to support open with an administrative office that level by delivering inno- gives customers a hands- laws, tax policies and unstable smoothly to ensure the suc- vide opportunities for new outlook for Japanese invest- business structures, customer shop in the online store at a pan contains the third-larg- intend to begin phase two innovation by providing fi- in São Paulo, headquarters vative value to our customers on experience through live market conditions. cess of their business,” said companies to contribute to ments,” Ueno concluded.  and technology and pursuit re- digital totem available at Casa est community of Brazilians of the project that utilizes nancing to potential compa- in Manaus and branches in through our industrial print- demonstrations and a world International groups, spe- Mami Ueno, CEO of Ueno the growth of Brazil’s econo- www.uenoproﬁt.com.br form,” said Choki. Canon. living outside Brazil. “Even satellite images using arti- nies that contribute to the Porto Alegre, Florianópolis, ing technology (IP), hybrid of printing ideas. cifically Japanese companies Profit. my,” Ueno stated. Currently, the company is Continuously working toward if we live on the other side ficial intelligence to predict improvement of Brazil and Recife and Vitoria. Accord- solutions and also preserv- “Konica Minolta Business that make up 80 percent of The government is currently Currently operating in São focusing its efforts on digital sustainable growth and con- of the planet, our human where illegal deforestation promote sustainability. ing to Takahito Mitsuhashi, ing the high quality of our Solutions do Brasil believes their clientele, can trust in in full force to simplify bu- Paulo, Indaiatuba and Porto commercial printing, as well as tributing to the development of ties are very strong,” added may happen next,” said Hi- “Brazil is very welcoming president of Konica Minolta post-sales services,” Mitsu- in the potential of the Brazil- Ueno Profit to provide their reaucratic procedures of these Alegre, Ueno Profit continues producing high-quality digital the Brazilian market, Canon do

Ambassador Yamada. roshi Sato, chief representa- of Japanese companies and Business Solutions do Bra- hashi said. ian economy to grow,” Mi- expertise in the fields of busi- policies such as the Economic to look for more ways to im- © CANON DO BRASIL interchangeable lens cameras Brasil is planning to create new The Embassy of Japan in tive of JICA Brazil. investors because they sup- sil, there are plans to expand Looking to the future, the tsuhashi said. “And so we are ness law, international law, Freedom Law and the newly prove. As the company cele- and mirrorless cameras. businesses. “We have a num- Brazil collaborates with “We are supporting the port the Brazilian economy these branches in the com- company is betting on the IP prepared and excited to grow accounting, tax and labor law, signed provisory law (medida brates its 25th anniversary this Masaharu “Michael” Choki, One recent company develop- ber of ideas for the country as various organizations such mission of improving the and society,” expressed ing years. market in Brazil and has ex- together with the country, and business management on Provisoria/MP), which aims to 2020, they are implementing President and CEO of Canon do ment to expand the consumer part of our transformation for as the Japan International business environment in the Shinichi Sanui, president Mitsuhashi has been panded its portfolio to cover contributing to our custom- how to apply these laws in the enhance entrepreneurship in the integrated management Brasil experience in Brazil is the Casa growth and are looking forward

facturer in the region offer- © PANASONIC BRASIL ness,” Yatsuyanagi shared. treatments in Brazil. We are CENIBRA has garnered multi- to hit the highest record of pro- ing a wide range of products GSI Creos Brasil’s long- looking forward to our re- ple awards over the years for its duction in our history,” stated such as televisions, batter- Extrema factory term partnership with Toray cent investment in clinics sustainability and environmen- Kamada. ies, washing machines, re- Medical Co. strengthens this that offer this and will soon tal management. “We have to keep good rela- frigerators, microwaves and white goods in Brazil, and it profile by joining the ser- the Olympic and the Para- year as the companies started begin offering this around As the company celebrates its tions with society, prioritize

industrial products. is a good opportunity for our vicing industry, providing lympic Movement as the © GSI CREOS BRASIL to expand hemodialysis prod- South America, as well,” © CENIBRA 35th year of working hand in safety and contribute to the lo- Already having a positive business as they have a good complete digital signage company believes in the ucts across South America. Yatsuyanagi concluded.  hand with local farmers in 2020, cal economy here in Brazil,” he reputation and market po- market size and competitive solutions to retailers and importance of investing in Dave (Kosuke) Yatsuyanagi, Director; Daniela Yamauti, Director Currently, the company’s www.gsi.co.jp CENIBRA’s Eucalyptus plantation with preservation area surrounding modernization is CENIBRA’s concluded.  sition for audio and visual environment in the region,” unique, natural gas-based sports and athletes follow- and President of GSI Creos Brasil strongest product in Brazil www.gsi.com.br water system top priority to allow for a more www.cenibra.com.br equipment, Panasonic do said Michikazu Matsushita, energy management solu- ing their principle of “Con- Brasil is increasing efforts president of Panasonic do tions to large-scale facili- tribution to Society.” to supply the growing de- Brasil. ties such as factories, shop- “Next year is a milestone mand for white goods in the One of the factories of the ping malls, business parks year for Japan and Panasonic country. company operates exclu- or hospitals, through two as we expect the upcoming synergy Honda shares the joy of a sustainable future in Brazil Panasonic’s increasing sively for the production of newly acquired engineering sponsorship we have with home appliances. With over service companies in Bra- the 2020 Olympics and 2020 spotlight ome to more than 200 million is the creation of the Honda Energy 1 million accumulated fridge zil (Digital Full Service and Paralympic games to result people, Brazil is recognized as Wind Farm, located in the city of Xan- units and 400,000 washing Union Rhac). in one of our biggest sales,” the sixth-largest automobile gri-Lá (RS). It is the first of its kind in machine units sold since the One of the exciting plans Matsushita said. Producing energy Hmarket in the world. the domestic automotive sector and in establishment of the plant Panasonic do Brasil has is “I am eager to witness Bra- saving solutions Japanese conglomerate Honda saw the Honda Group worldwide, which just seven years ago, Pana- its renewed sponsorship zil bounce back as I see a this opportunity, thus establishing is capable of meeting all the electric- sonic do Brasil sees the need deal with Daniel Dias, the brighter future ahead for the at Epson Paulista Moto Honda da Amazônia during the ity demands of the automobile factory to expand its facilities and is male swimmer with the larg- economy and an opportuni- ‘70s as it followed its philosophy of in the city of Sumaré and part of Hon- currently making plans for est number of medals in ty for Panasonic to provide A world leader in printing, “producing where there is a consumer da’s offices in the state of São Paulo,” further investment in the the Paralympic Games for for the community a better projection and digital market.” shared Mizoguchi. © HONDA SOUTH AMERICA near future. the 2020 Tokyo Paralympic world through equipment imaging, Epson Paulista Fueled by its mission to serve its Honda Energy celebrated five years This new line of refrigera- Games. and our services,” Matsu- is dedicated to connecting customers, the company has spent of activities in 2019. During this pe- Honda Energy Wind Farm in Xangri-Lá (RS)  tors save up to more than Panasonic is an Official shita concluded. people with its eﬃcient and over 48 years producing and import- riod, over 600,000 cars were produced 36 percent of energy com- Worldwide Partner for both www.panasonic.com.br high precision technologies. ing around 26 million products such with clean and renewable energy. The Honda for conducting its business in THE POWER OF DREAMS pared to similar products Operating since 1982 in as motorcycles, automobiles, power inauguration of the wind farm is part the country. The company considers in the region. This is part products, as well as marketing the of Honda’s global goal of halving its sustainability in all its decisions and Brazil, the company is © HONDA SOUTH AMERICA of the company’s efforts to HondaJet, the first aircraft developed Driven by the challenging spirit, we aim continuously responding to carbon dioxide emissions by up to daily activities, aiming at the mini- improve its manufacturing by the Honda Aircraft Company. Issao Mizoguchi, CEO of Honda South 2050. mum environmental impact gener- to create new value in people’s lives by environmental changes as America © TUCA REINES and engineering capabilities “We have a wide range of products Meanwhile, Moto Honda da Amazô- ated by industrial production,” Mizo- maximizing the experience of mobility as it aspires to deliver better part of their contribution to for different consumer profiles and nia, its motorcycle plant located in the guchi said. Michikazu Matsushita, President products and services to its Brazil, such as the EcoTank that makes Honda the only compa- also took into account the environ- state of Amazonas, remains to be one As Honda ushers in a new line of through land, water and air. of Panasonic do Brasil customers. technology that is 90 ny to provide the mobility for land, mental challenges that the industry is of the world’s most vertically integrat- sustainable products, it aims to better “We continue to find ways percent energy saving and water and air in Brazil,” said Issao facing. ed Honda motorcycle production unit serve its clients and maintain its good sales are reflective of Bra- to provide better solutions environmentally friendly. Mizoguchi, CEO of Honda South In order to address this concern, in the world. relationship with them. zil’s strengthening economy. for our products, similar to America. Honda formulated solutions and in- In the same state, Honda maintains “Honda is a company that acts to www.honda.com.br Last year the company’s sales how our factories now op- www.epson.com.br Throughout its success, Honda has corporated into its corporate strategy about 820 hectares of standing forest create new values for mobility and of major appliances such as erate using hydroelectricity, enhanced its development process the aim to lessen the environmental and 245 hectares of trees from refor- people’s lives. We serve people in refrigerators and washing which has greatly decreased and product marketing to accommo- impact of its products and operations estation, comprised mainly of endan- Brazil with the joy of expanding the machines grew more than 20 its carbon dioxide produc- date the growing expectations and de- and promote the efficient use of natu- gered trees. potential of their day-to-day living

percent. tion,” Matsushita shared. © PANASONIC BRASIL mands of its Brazilian customers. ral resources in its facilities. “Economic development combined and it’s our goal to do it sustainably,” “There is a growing poten- Panasonic do Brasil is also Along with its goal to be the leading “A major action of Honda Au- with environmental preservation. Mizoguchi concluded.  tial for home appliances or looking into expanding its Extrema production line automotive company in Brazil, Honda tomóveis do Brasil towards this goal This is the premise adopted by Moto www.honda.com.br

PAGE: 6 (Sponsored content) Tuesday, January 21, 2020 | The Japan Times | 7 BRAZIL

Corporation Agency (JICA), country, and also promoting and CEO of Banco Mizuho strongly focused on custom- digital label printing solu- ers through our core values, country. © UENO PROFIT the region. of interdisciplinary consulting Canon, launched last December to launching them in the near the Japan External Trade open innovations between do Brasil. er satisfaction, with a strong tions. delivering quality technol- “The laws and processes Ueno Profit participates with technological innovation Since Masaharu “Michael” in São Paulo. Casa Canon is a future,” Choki said.  © JICA © SMS Organization (JETRO) and Japanese companies and “On top of promoting the share in the digital produc- In addition, it is investing ogy, customer service and for new companies in Brazil Mami Ueno, CEO of Ueno Proﬁt with the country in transform- anticipating future trends. Choki took leadership as presi- unique place where customers www.canon.com.br The Japan Foundation in Brazilian startup companies cultural exchange between Hiroshi Sato, Chief Tetsuya Otsuru, Consul General tion printing (PP) market in the construction of a new support.”  São Paulo to sustain posi- through different events Japan and Brazil, we aim Representative of JICA Brazil of Japan in Rio de Janeiro enabling the company’s net DIS (Digital Imaging Square) www.konicaminolta.com.br/ GSI Creos Brasil generates growth CENIBRA establishes good and everlasting from long-term commitment to Brazil reputation through sustainable solutions Panasonic: Committed to ‘A Better oday, many companies in out causing any harm to the not only with the environment, SI Creos is a well-re- core business of the GSI Cre- was established in 1973 as a Brazil are only recently environment, CENIBRA made but also with the people in the spected Japanese trad- os group today. silk production factory that starting to tailor their an integrated move to acquire region. Life, A Better World’ in Brazil ing company that was “We, as one of the affiliate changed to a trading firm in Toperations to benefit the envi- its supplies from planted for- “As we strengthen our ties Gestablished in 1931 with an companies of GSI Creos, are 1988. The Japanese company ronment, something that forest- ests only, which means that the with the Brazilian community, or over 100 years, Pan- initial focus on silk trading fortunate that the majority of managed to successfully con- © GSI CREOS BRASIL based company Celulose Nipo company grows the trees that it we are also able to educate them asonic has been rec- — a sector closely connected our current business goes to tinue its operations, catering An example of a hemodialysis Brasileira S.A. (CENIBRA) has uses for its operations. about our business and develop ognized as one of the to the well-being and comfort the medical business, which solely to Brazilian custom- treatment clinic successfully achieved since it Each year, CENIBRA plants our operations throughout the Fleading electronics giants, of people. brings us the opportunity to ers, which was difficult for was founded in 1973. around 20 million genetically entire process,” said Kazuhiko known for producing cor- Aside from silk, the com- enter the chemical market in other Japanese companies to is the TR-8000 hemodialysis As a company that produces enhanced seedlings that are Kamada, director-president of porate and industrial equip- pany also explored various recent years,” said Dave (Ko- achieve. machine. approximately 1,200,000 tons of planted over 254,000 hectares of CENIBRA. ment for different compa- textile fields and moved into suke) Yatsuyanagi, director of “For more than 40 years, With the majority of sales bleached short fiber eucalyptus land. With a huge demand for its © CENIBRA nies and consumers all over the handling of industrial GSI Creos Brasil. GSI Creos Brasil took many coming from the medical pulp annually, CENIBRA has Operating in over 54 munici- products, CENIBRA was able Kazuhiko Kamada, Director- the world. products, which make up the The Brazilian operation risks in keeping its opera- field, GSI Creos Brasil is eye- turned sustainability into the palities across Brazil, it has al- to provide jobs to around 5,000 President of CENIBRA Imbued with confidence in tions in Brazil and at one ing increasing its revenue core of its business. ways been CENIBRA’s mission direct employees. Latin America’s potential, point, we had only two em- through investing in clin- In order to do business with- to establish a good relationship “We want to expand the busi- efficient process that would Panasonic began import- ployees remaining. We knew ics that provide high-quality ness and project in Brazil to help its employees along the ing and marketing products it was important to keep our hemodialysis treatments in plant more trees, which will way. to Brazil in the 1960s. Since business operating to cater to Brazil. positively affect more commu- “We have been investing every then, Panasonic do Brasil has the demand of the Japanese- “We at GSI Creos Brasil saw nities,” Kamada shared. year in improving our opera- grown to become a trusted Brazilian market and share the need and opportunity for Thanks to its environmentally tions and we are continuously household name and manu- our expertise in the busi- high-quality hemodialysis friendly way of doing business, growing. This year we expect facturer in the region offer- © PANASONIC BRASIL ness,” Yatsuyanagi shared. treatments in Brazil. We are CENIBRA has garnered multi- to hit the highest record of pro- ing a wide range of products GSI Creos Brasil’s long- looking forward to our re- ple awards over the years for its duction in our history,” stated such as televisions, batter- Extrema factory term partnership with Toray cent investment in clinics sustainability and environmen- Kamada. ies, washing machines, re- Medical Co. strengthens this that offer this and will soon tal management. “We have to keep good rela- frigerators, microwaves and white goods in Brazil, and it profile by joining the ser- the Olympic and the Para- year as the companies started begin offering this around As the company celebrates its tions with society, prioritize industrial products. is a good opportunity for our vicing industry, providing lympic Movement as the © GSI CREOS BRASIL to expand hemodialysis prod- South America, as well,” © CENIBRA 35th year of working hand in safety and contribute to the lo- Already having a positive business as they have a good complete digital signage company believes in the ucts across South America. Yatsuyanagi concluded.  hand with local farmers in 2020, cal economy here in Brazil,” he reputation and market po- market size and competitive solutions to retailers and importance of investing in Dave (Kosuke) Yatsuyanagi, Director; Daniela Yamauti, Director Currently, the company’s www.gsi.co.jp CENIBRA’s Eucalyptus plantation with preservation area surrounding modernization is CENIBRA’s concluded.  sition for audio and visual environment in the region,” unique, natural gas-based sports and athletes follow- and President of GSI Creos Brasil strongest product in Brazil www.gsi.com.br water system top priority to allow for a more www.cenibra.com.br equipment, Panasonic do said Michikazu Matsushita, energy management solu- ing their principle of “Con- Brasil is increasing efforts president of Panasonic do tions to large-scale facili- tribution to Society.” to supply the growing de- Brasil. ties such as factories, shop- “Next year is a milestone mand for white goods in the One of the factories of the ping malls, business parks year for Japan and Panasonic country. company operates exclu- or hospitals, through two as we expect the upcoming synergy Honda shares the joy of a sustainable future in Brazil Panasonic’s increasing sively for the production of newly acquired engineering sponsorship we have with home appliances. With over service companies in Bra- the 2020 Olympics and 2020 spotlight ome to more than 200 million is the creation of the Honda Energy 1 million accumulated fridge zil (Digital Full Service and Paralympic games to result people, Brazil is recognized as Wind Farm, located in the city of Xan- units and 400,000 washing Union Rhac). in one of our biggest sales,” the sixth-largest automobile gri-Lá (RS). It is the first of its kind in machine units sold since the One of the exciting plans Matsushita said. Producing energy Hmarket in the world. the domestic automotive sector and in establishment of the plant Panasonic do Brasil has is “I am eager to witness Bra- saving solutions Japanese conglomerate Honda saw the Honda Group worldwide, which just seven years ago, Pana- its renewed sponsorship zil bounce back as I see a this opportunity, thus establishing is capable of meeting all the electric- sonic do Brasil sees the need deal with Daniel Dias, the brighter future ahead for the at Epson Paulista Moto Honda da Amazônia during the ity demands of the automobile factory to expand its facilities and is male swimmer with the larg- economy and an opportuni- ‘70s as it followed its philosophy of in the city of Sumaré and part of Hon- currently making plans for est number of medals in ty for Panasonic to provide A world leader in printing, “producing where there is a consumer da’s offices in the state of São Paulo,” further investment in the the Paralympic Games for for the community a better projection and digital market.” shared Mizoguchi. © HONDA SOUTH AMERICA near future. the 2020 Tokyo Paralympic world through equipment imaging, Epson Paulista Fueled by its mission to serve its Honda Energy celebrated five years This new line of refrigera- Games. and our services,” Matsu- is dedicated to connecting customers, the company has spent of activities in 2019. During this pe- Honda Energy Wind Farm in Xangri-Lá (RS) tors save up to more than Panasonic is an Official shita concluded.  people with its eﬃcient and over 48 years producing and import- riod, over 600,000 cars were produced 36 percent of energy com- Worldwide Partner for both www.panasonic.com.br high precision technologies. ing around 26 million products such with clean and renewable energy. The Honda for conducting its business in THE POWER OF DREAMS pared to similar products Operating since 1982 in as motorcycles, automobiles, power inauguration of the wind farm is part the country. The company considers in the region. This is part products, as well as marketing the of Honda’s global goal of halving its sustainability in all its decisions and Brazil, the company is © HONDA SOUTH AMERICA HondaJet, the first aircraft developed carbon dioxide emissions by up to daily activities, aiming at the mini- Driven by the challenging spirit, we aim of the company’s efforts to continuously responding to improve its manufacturing by the Honda Aircraft Company. Issao Mizoguchi, CEO of Honda South 2050. mum environmental impact gener- to create new value in people’s lives by environmental changes as America © TUCA REINES and engineering capabilities “We have a wide range of products Meanwhile, Moto Honda da Amazô- ated by industrial production,” Mizo- maximizing the experience of mobility as it aspires to deliver better part of their contribution to for different consumer profiles and nia, its motorcycle plant located in the guchi said. Michikazu Matsushita, President products and services to its Brazil, such as the EcoTank that makes Honda the only compa- also took into account the environ- state of Amazonas, remains to be one As Honda ushers in a new line of through land, water and air. of Panasonic do Brasil customers. technology that is 90 ny to provide the mobility for land, mental challenges that the industry is of the world’s most vertically integrat- sustainable products, it aims to better “We continue to find ways percent energy saving and water and air in Brazil,” said Issao facing. ed Honda motorcycle production unit serve its clients and maintain its good sales are reflective of Bra- to provide better solutions environmentally friendly. Mizoguchi, CEO of Honda South In order to address this concern, in the world. relationship with them. zil’s strengthening economy. for our products, similar to America. Honda formulated solutions and in- In the same state, Honda maintains “Honda is a company that acts to www.honda.com.br Last year the company’s sales how our factories now op- www.epson.com.br Throughout its success, Honda has corporated into its corporate strategy about 820 hectares of standing forest create new values for mobility and of major appliances such as erate using hydroelectricity, enhanced its development process the aim to lessen the environmental and 245 hectares of trees from refor- people’s lives. We serve people in refrigerators and washing which has greatly decreased and product marketing to accommo- impact of its products and operations estation, comprised mainly of endan- Brazil with the joy of expanding the machines grew more than 20 its carbon dioxide produc- date the growing expectations and de- and promote the efficient use of natu- gered trees. potential of their day-to-day living percent. tion,” Matsushita shared. © PANASONIC BRASIL mands of its Brazilian customers. ral resources in its facilities. “Economic development combined and it’s our goal to do it sustainably,” “There is a growing poten- Panasonic do Brasil is also Along with its goal to be the leading “A major action of Honda Au- with environmental preservation. Mizoguchi concluded.  tial for home appliances or looking into expanding its Extrema production line automotive company in Brazil, Honda tomóveis do Brasil towards this goal This is the premise adopted by Moto www.honda.com.br

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