Design Ventura 2010 – 2020 Celebrating 10 years of young creative entrepreneurs Design Ventura 2010 – 2020 Celebrating 10 years of young design talent Contents Introduction: Lareena Hilton Global Head of Brand Communications and CSR Deutsche Bank Design Ventura is a very important programme to us. A flagship within Deutsche Bank’s Corporate Social Responsibility Born to Be education programme, its scale, the support it gives young people, and the quality of students’ work, all fit closely with our core objectives. 03 Introduction by Lareena Hilton Everyone is born with a talent, but barriers such as Our relationship with the Design Museum is 04 What is Design Ventura? disadvantage, inequality or lack of role models can long-standing and the team delivers the competition stand in the way of success. Through education-led brilliantly. We are always looking to innovate and 05 Case study: Jodie Valery projects, Born to Be aims to target the barriers broaden the audience for Design Ventura, and 06 Design Ventura 2020 that prevent young people from achieving their working alongside the museum we have achieved full potential. Our initiatives for 11–18 year olds this. For example, the recent online mini challenge 07 In conversation with Yinka Ilori help support wellbeing, raise aspirations and was rolled out to support remote learning during improve access towards further education and lockdown and received 3,000 submissions from 08 Aims and ambitions employment. In the context of the Covid-19 pandemic students across the country. Just one example and the impact this has had on education, this of how our teams collaborate to keep growing the 10 How it all works feels more important than ever. programme’s impact. 12 10 years in numbers From small beginnings ten years ago, we have 14 10 years in the making “Through education-led made a big jump in the numbers of schools and 17 In conversation with projects, Born to Be aims students involved. Today Design Ventura reaches to target the barriers more than 15,000 students from some 250 UK Morag Myerscough state secondary schools and a growing number that prevent young from of international institutions every year. 20 Brief setters and judges achieving their full potential.” We know the pressure teachers are under, and 22 Case study: Simon Balle this programme aims to help them out. The free People sometimes ask why a global bank is funding online resources, workshops and professional All-through School a design programme for schools. The skills students development opportunities bring teachers together 24 Looking forward by Tim Marlow develop through their Design Ventura journey, such and inspire them with ideas and learnings they as confidence, flexibility and resilience, are important can apply in the classroom. for everyday life. They learn about pricing, how to communicate their ideas and work as a team. Some Over the past ten years, students have become far students have gone on to be professional designers more aware of sustainability and social issues such and entrepreneurs, others have gained skills that as health and mental wellbeing. They are aware have helped them get into university, secure work of world affairs in a way my generation never was experience or land their first job. and that really shows in the Design Ventura entries. At Deutsche Bank, we’re very proud of what Design Ventura has achieved over the past decade. The reach, scale and quality of engagement are exemplary. We want Design Ventura to continue to shine a light on future young creative talent and Above: Lareena Hilton at the Design Ventura we look forward to inspiring even more designers Pitching Event 2019 at Winchester House of the future. 03 Case study: Jodie Valery Design Ventura provided a great launch pad for “You need things like Design Jodie Valery. Part of the 2010 winning team from What is Haberdashers’ Aske’s Hatcham College with their Ventura to give you the Dove Bunting submission, she went on to graduate with a degree in Publishing Design from Norwich confidence to believe I could University of the Arts in 2019. More recently, she Design work in this area. It is possible.” started working for BBC Studios as a Junior Designer. Ventura? Post-university, Jodie ran student workshops Jodie credits Design Ventura with improving her job at her old school in South London and also became prospects. Shy and introverted as a child, it helped Above: Design Ventura a volunteer for Design Ventura 2019: ‘Having her to learn to speak in public and her confidence workshop at the Design Museum 2018 recently graduated, I was looking to build on my grew. Volunteering also helped: ‘It was good for Design Ventura is 10! The Design Museum’s work experiences,’ Jodie explains. ‘I liked the idea employers to see I’d been proactive,’ she says. of giving back and inspiring young people doing flagship learning programme for schools the competition.’ What’s more, workshops and events around Design Ventura helped Jodie towards a more has been supporting students and teachers For Jodie, the Design Museum is a place of rounded understanding of design: ‘I try to be open for over a decade. This exciting annual inspiration, though she feels it can be intimidating to different learning and new things. I really liked too: ‘It’s in a lovely place, but Kensington can be the way Deutsche Bank volunteers showed that design competition challenges students hard for young people to relate too. If they feel even if you’re more into maths and science, excluded, Design Ventura can show them that creative thinking makes you more enriched.’ to design an original product that will take they’re not,’ she says. pride of place in the Design Museum Shop. ‘It is also nice to meet other industry professionals She feels that the programme promotes diversity: and talk about different areas of design. You meet ‘Any student can see that design can be a field different kinds of people, which is really useful. they can get into, to have another voice,’ she You need things like Design Ventura to give you says. ‘It was difficult for me at school, but Design the confidence to believe I could work in this area. Ventura immersed me in creativity. I hope my It is possible.’ Today we need creativity more than ever, resilient Since 2010, more than 108,000 students from all experience inspires and motivates the young and flexible young minds that can think outside of over the country and beyond have taken part in people in my workshops.’ the box to address the major challenges of today Design Ventura, gaining creative, business, and key and tomorrow. At the Design Museum and Deutsche life skills. Ten new products have been made and Bank we believe that the creative industries are sold, raising more than £14,600 for charities including some of the most important industries of tomorrow: Greenpeace, Great Ormond Street Hospital and Right: Jodie Valery resilient to automation, at the forefront of innovation, David Idowu Foundation. volunteering at the and with the ability to tackle major global challenges. Design Ventura 2019 Celebration Event Equipping young people with design thinking and Design Ventura offers students a taster of what it is entrepreneurial skills is vital in supporting them like to turn an idea into reality in a real-world situation. to reach their full potential in life beyond school. A live brief is set by a leading designer that invites And yet, creative subjects are undervalued in our students to consider ethical, sustainable, accessible current education system. Many arts and design and user-centred design principles as well as options are disappearing from timetables altogether. business considerations such as budgeting and Design Ventura aims to put design firmly back marketing to create a product that is made and sold, on the educational agenda, to show how inspiring, raising money for charity. beneficial and (yes) useful it can be for young people, whether they want to pursue a career in the creative industries or not. As well as filling an increasing void in the UK curriculum, Design Ventura boosts creativity, confidence and teamworking – valuable assets in any walk of life. And that’s something worth celebrating. Design Ventura > 10 Year Project Review 04 / 05 Design Ventura 2020 Poppy Parry, Project Manager Design Ventura Above: Happy Street by Yinka Ilori, London In conversation with: Yinka Ilori Below: Yinka Ilori, Design Ventura 2020 brief setter Design Ventura 2020 was unlike any other Where do you get your inspiration? 2020 has been an unusual year. What is the year. A lot changed in the context of the One thing I always take inspiration from is my parents most significant thing you have learnt recently? Covid-19 pandemic, especially for schools. and how they wore colour, textiles, and print. It was One thing I learnt this year is to really appreciate my Design Ventura continued to run throughout so bold. It was an extension of their culture and time. Taking time to assess why I am doing a project, lockdown, but 2020 saw some key changes – identity. I want to celebrate that in my work. For me figuring out what I want to say, researching more, the extension of the programme to run over it’s about being proud of my culture and heritage, slowing down my process and really enjoying it. two terms and the creation of even more proud of where I come from. I want people to online resources. understand the power of objects and how they can Finally, do you have any advice for tell stories. I also want to educate people about the designers who are just starting out? In this most unusual year, we were amazed by value of everyday objects and recycling.