Spring 2010 • V Ol. 44 No. 1
Spring 2010 • Vol. 44 No. 1 Photo: Melisa Codgell Mark Goldstein, D.V.M., CAWA, President of the San Diego Humane Society and SPCA with his dog Ren. Your Meaningful Investment Due to the nature of our work – helping animals and building a more compassionate community – people can be caught by surprise when we refer to our organization as having the same performance standards as a for-profit entity. For example, I’m sure you expect, as do we, that we use resources wisely, attract and retain highly skilled staff, and implement high-quality programs that serve our mission. Would it surprise you to know that the San Diego Humane Society also sees you, the donor, as an investor, who expects a return on investment (ROI)? Your generous support enables us to promote and expand the humane treatment of animals, prevent cruelty and strengthen the human-animal bond. Thus, as your ROI increases, a more caring community is created. Yet instead of a cash or stock dividend, your ROI is measured by every life, human and animal, positively impacted by our mission. Another word which is more commonly heard in the for-profit world is “merger.” However, on January 11, 2010, two nonprofit organizations officially merged. As a result, the North County Humane Society and SPCA became the North Campus of the San Diego Humane Society and SPCA. Unlike most for-profit mergers, which appropriately focus on cutting costs and/or expanding market share or profit, the goal of our merger was to help more animals and strengthen the human-animal bond.
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