Chris Beatty Design Limited PORTFOLIO 3D Educational Asset Technical Illustration Client: Indycar / Mezzo Technologies Project: Indycar Cutaway

INDYCAR's "Secret Weapon"

RACE TECH Magazine

E [email protected] T +44 (0)7595 278033 W www.chrisbeatty.co.uk

CONCEPT DESIGN | VEHICLE STYLING | CREATIVE DIRECTION | 3D ANIMATION | VISUALISATION PORTFOLIO Product Design Agency: Triteq Client: Rober Chris Beatty is a multi-award winning UK based designer and creative Product: Medical Device director who has worked on everything from styling the fastest racing Design Team cars on the planet to visualising the latest ground-breaking neurological Chris Beatty treatments. Matt Pack Rachel Green Design thinking has become a fashionable phrase, but it is an ethos that Creative Direction Chris has lived by for over two decades across the many facets of the Chris Beatty creative process and its core disciplines. Whether designing a medical device, futuristic vehicle concept or helping clients illustrate and explain how their latest innovations work the approach is the same. Recently described by a client as having a no "BS" approach to the creative process, Chris balances high-level design consideration with a can-do attitude and intent that pushes the boundaries and impact of any assignment.

Chris's background is in product design (BSc) and 3D animation which he exercises fully to produce high-end 3D visual and animated communications that help clients showcase their products and ideas effectively.

“Chris is an absolute pleasure to work with, forward thinking, innovative and committed to achieving outstanding results. As Head of Creative at Triteq, Chris consistently balanced client requirements, project objectives and always with a positive approach.”

Angela Hobbs - Managing Director - Triteq

“We needed a complicated proof of concept translated into a short compelling CGI video. Chris' work and approach were outstanding; his attention to detail was at the highest level. The quality of the finished film was superb. We will definitely be using Chris on other things we've got planned and would recommend him highly.”

Paula Claytonsmith - Managing Director - Gaist www.chrisbeatty.co.uk

©Chris Beatty Design Limited PORTFOLIO 3D Educational Asset Technical Illustration Client: IndyCar / Mezzo Technologies Project: IndyCar Cutaway www.chrisbeatty.co.uk

©Chris Beatty Design Limited PORTFOLIO

Automotive Styling Client: IndyCar Project: Universal Aerokit

Lead Designer - Styling Chris Beatty

“Chris has been a great resource when called upon as it applies to vehicle styling. He provides excellent feedback and his ideas have been thoughtful and effective. He works fast and presents his ideas clearly. I highly recommend Chris.”

Tino Belli - Director of Aerodynamics - IndyCar

“IndyCar’s Secret Weapon” RaceTech Magazine

“Thank you for all your hard work, we really appreciate it. You have a very bright future” Jay Fry - President - IndyCar

Chris worked with Indycars Director of Aerodynamics Tino Belli assisting with styling and creative direction for the 2018 Universal Aerokit. The assignment involved collaboration with the design, aerodynamic and engineering departments at both Indycar and Dallara.

Chris worked on the aesthetic appearance of the car making sure it hit IndyCars highest expectations, while also collaborating with Dallara to ensure that the aerodynamic and safety targets were also hit. The design has been critically acclaimed and gathered many awards and plaudits. www.chrisbeatty.co.uk

In recognition of innovation and engineering excellence at the Indianapolis 500

IndyCar Universal Aero Kit

2018 Awardees Tino Belli - INDYCAR Chris Beatty - INDYCAR Andrea Toso - Dallara Antonio Montanari - Dallara