The 88Th ANNUAL INDIANAPOLIS 500-MILE RACE
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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
April 7-9, 2017 Gplb.Com 1
APRIL 7-9, 2017 GPLB.COM 1 2 TOYOTA GRAND PRIX OF LONG BEACH Dear Members of the Media: Welcome to the Roar by the Shore…the 43rd Toyota Grand Prix of Long Beach. We've designed this media guide to assist you throughout the weekend, whether it be to reference historical data, information on this year's event or information and statistics on our six weekend races. It also includes a section on transportation, hotels and restaurants to make your stay in Long Beach more efficient and enjoyable. Our three-day weekend is packed with activities on and off the track. In addition to the racing, two concerts will take place: on Friday night at 6:45 p.m., the Tecate Light Fiesta Friday concert will feature popular Mexican rock band "Moderatto," while on Saturday night, "SMG Presents Kings of Chaos Starring Billy Idol, Billy Gibbons and Chester Bennington" will entertain the Grand Prix crowd at the Rock-N-Roar Concert. The Lifestyle Expo, located in the Long Beach Convention & Entertainment Center, will see more than 180,000 Grand Prix fans walk through multiple times. Our annual media luncheon takes place on Thursday, April 6, and will feature drivers from many of the racing series that will be here over the weekend. Media interested in attending should contact us. If you have any questions or particular needs surrounding the Toyota Grand Prix of Long Beach, please do not hesitate to contact our Public Relations Department at (562) 490-4513 or [email protected]. Our website, gplb.com, can be accessed at any time to find the latest news and information about the Grand Prix, plus the website's Media Center area has downloadable, hi-resolution photos for editorial use. -
Reo Speedwagon Reschedules Concert at Four Winds New Buffalo
FOR IMMEDIATE RELEASE REO SPEEDWAGON RESCHEDULES CONCERT AT FOUR WINDS NEW BUFFALO Concert moved to Friday, November 9 NEW BUFFALO, Mich. – January 24, 2018 – The Pokagon Band of Potawatomi Indians’ Four Winds® Casinos announce the performance date for REO Speedwagon at Four Winds New Buffalo’s® Silver Creek® Event Center has changed to Friday, November 9, 2018 at 9 p.m. All tickets purchased for the concert originally scheduled for February 9 will be honored at the November 9 performance. Hotel and dinner packages are still available on the night of the concert. Tickets are on sale now exclusively through Ticketmaster®, www.ticketmaster.com, or by calling (800) 745-3000. Ticket prices for the show start at $75 plus applicable fees. Four Winds New Buffalo will be offering hotel and dinner packages along with tickets to REO Speedwagon. The Hard Rock option is available for $512 and includes two concert tickets, a one-night hotel stay on Friday, November 9 and a $50 gift card to Hard Rock Cafe® Four Winds. The Copper Rock option is available for $612 and includes two tickets to the performance, a one-night hotel stay on Friday, November 9 and a $150 gift card to Copper Rock Steak House®. All hotel and dinner packages must be purchased through Ticketmaster. Formed in 1967 at college in Champaign, IL, signed in 1971, and fronted by iconic vocalist Kevin Cronin since 1972, REO Speedwagon’s non-stop touring and recording jump-started the burgeoning rock movement in the Midwest. Platinum albums and radio staples soon followed, including the number one singles “Keep on Loving You” and “Can’t Fight This Feeling,” plus fan favorites like “Take It on the Run,” and “Ridin’ The Storm Out.” The band released its most successful album—Hi Infidelity—in 1980, which spent 15 weeks at #1 and has since earned the RIAA’s coveted 10X Diamond Award for surpassing 10 million units in the United States. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
Vettel “L'anno Prossimo Vinco Io!”
n. 340 16 novembre 2015 Vettel “L’anno prossimo vinco io!” Anche a Interlagos domina la Mercedes la Ferrari resta l’unica rivale. Ma nel 2016 l’obiettivo è uno solo: rovesciare la classifica FORMULA 1 Stoffel Vandoorne Registrazione al tribunale Civile di Bologna con il numero 4/06 del 30/04/2003 Direttore responsabile: Massimo Costa ([email protected]) Redazione: Stefano Semeraro Marco Minghetti Collaborano: 6 Carlo Baffi Antonio Caruccio Marco Cortesi Alfredo Filippone Claudio Pilia Guido Rancati Jacopo Rubino 52 Dario Sala 44 Silvano Taormina Produzione: Marco Marelli Fotografie: Photo4 Actualfoto Photo Pellegrini MorAle Realizzazione: Inpagina srl Via Giambologna, 2 40138 Bologna Tel. 051 6013841 Fax 051 5880321 [email protected] © Tutti gli articoli e le immagini 34 contenuti nel Magazine Italiaracing sono da intendersi a riproduzione riservata ai sensi dell'Art. 7 R.D. 18 maggio 1942 n.1369 di Baffi Il graffio L’editoriale di Massimo Costa L’ITALIA ALZA LA CRESTA Il momento del motorsport tricolore non è certo dei migliori, ma per fortuna nella bassa marea che stiamo vivendo e sopportando, ci sono bagliori di luce. Uno di questi è arrivato dal lontano Giappone grazie al solito Ronnie Quintarelli che è entrato nella storia del Super GT. Una leggenda il buon Ronnie, che con la consueta umiltà e con i suoi modi da gentleman, ha saputo adattarsi ad una Paese difficile per noi italiani, entrando nel cuore degli appassionati locali e, soprattutto, dei grandi costruttori. Come la Nissan, che dopo una certa diffidenza ini- ziale, lo ha adottato. Quattro campionati vinti in cinque anni. -
IZOD Indycar® Series & Firestone Indy Lights
® DARIO FRANCHITTIDARIO Chip Ganassi Racing Target Series Champion 2011 IZOD IndyCar IZOD IndyCar ® Series & Firestone Indy Lights™ 2012 Trackside INDYCAR Media Web Site – media.indycar.com A media-only section of the INDYCAR’s Web site is available for media use. This site contains general content about the IZOD IndyCar® Series and Firestone Indy Lights, including: IZOD IndyCar Series and Firestone Indy Lights logos for download Graphics and special event photo galleries for download and publication INDYCAR PR contacts Team PR contacts Track contacts Teleconference advisories Teleconference transcripts, press releases, advisories and notebooks Weekly Video News Feed advisories and digital copies Information about each event also is available, including: Complete event schedules Broadcast information Daily Trackside Reports, including session details and quotes Event Video News Release advisories Event press conference transcripts The address for the media site is: http://media.indycar.com INDYCAR Media Photo Web Site – IndyCarMedia.com A media-only website is available for media to download high-resolution photos of at-track events and studio photos of drivers. Note, registration is required to access the side The address for the media site is: http://www.indycarmedia.com INDYCAR PR CONTACT INFORMATION 1. INDYCAR. Contact information for members of INDYCAR Public Relations: a. Amy Konrath, Vice President of Communications/Public Relations 317-331-7437 – cell; 317-492-6453 – office; [email protected] b. Denise Abbott, Vice President of Public Relations 310-430-0496 – cell; 317-492-8836 – office; [email protected] c. Steve Shunck, Vice President of Public Relations 317-716-9188 – cell; 317-492-8532 – office; [email protected] d. -
The Indy Racing League and the Indianapolis 500
The Indy Racing League and the Indianapolis 500: Increasing Competition in Open-Wheeled Automobile Racing in the United States Robert W. White Department of Sociology and Andrew J. Baker Department of Geography School of Liberal Arts IUPUI We thank Terri Talbert-Hatch and Pete Hylton for their comments and support of Motorsports Studies. Please direct correspondence to Robert White ([email protected]), Professor of Sociology and Director of Motorsports Studies, or Andrew Baker ([email protected]), Lecturer, Department of Geography, School of Liberal Arts, Indiana University-Purdue University Indianapolis (IUPUI), 425 University Boulevard, Indianapolis, Indiana, 46202. 1 The Indy Racing League and the Indianapolis 500: Increasing Competition in Open-Wheeled Automobile Racing in the United States Abstract Over the course of its lengthy history, the popularity of open-wheeled automobile racing in the United States has waxed and waned. This is especially evident in recent years. The 1996 “split” between the Indy Racing League (IRL; later, the IndyCar Series) and Championship Auto Racing Teams (CART; later the Champ Car World Series) severely hurt the sport. Following the split there was a well-documented decline in fan interest from which the sport has not recovered. Less understood, however, is that under the Indy Racing League the Indianapolis 500, the premier event in open-wheeled racing in the United States, became more competitive. Ironically, while fan interest decreased in the Indy Racing League era, the quality of racing increased. The increased competition associated with the Indy Racing League is a historically significant development that bodes well for the future of the sport. -
1911: All 40 Starters
INDIANAPOLIS 500 – ROOKIES BY YEAR 1911: All 40 starters 1912: (8) Bert Dingley, Joe Horan, Johnny Jenkins, Billy Liesaw, Joe Matson, Len Ormsby, Eddie Rickenbacker, Len Zengel 1913: (10) George Clark, Robert Evans, Jules Goux, Albert Guyot, Willie Haupt, Don Herr, Joe Nikrent, Theodore Pilette, Vincenzo Trucco, Paul Zuccarelli 1914: (15) George Boillot, S.F. Brock, Billy Carlson, Billy Chandler, Jean Chassagne, Josef Christiaens, Earl Cooper, Arthur Duray, Ernst Friedrich, Ray Gilhooly, Charles Keene, Art Klein, George Mason, Barney Oldfield, Rene Thomas 1915: (13) Tom Alley, George Babcock, Louis Chevrolet, Joe Cooper, C.C. Cox, John DePalma, George Hill, Johnny Mais, Eddie O’Donnell, Tom Orr, Jean Porporato, Dario Resta, Noel Van Raalte 1916: (8) Wilbur D’Alene, Jules DeVigne, Aldo Franchi, Ora Haibe, Pete Henderson, Art Johnson, Dave Lewis, Tom Rooney 1919: (19) Paul Bablot, Andre Boillot, Joe Boyer, W.W. Brown, Gaston Chevrolet, Cliff Durant, Denny Hickey, Kurt Hitke, Ray Howard, Charles Kirkpatrick, Louis LeCocq, J.J. McCoy, Tommy Milton, Roscoe Sarles, Elmer Shannon, Arthur Thurman, Omar Toft, Ira Vail, Louis Wagner 1920: (4) John Boling, Bennett Hill, Jimmy Murphy, Joe Thomas 1921: (6) Riley Brett, Jules Ellingboe, Louis Fontaine, Percy Ford, Eddie Miller, C.W. Van Ranst 1922: (11) E.G. “Cannonball” Baker, L.L. Corum, Jack Curtner, Peter DePaolo, Leon Duray, Frank Elliott, I.P Fetterman, Harry Hartz, Douglas Hawkes, Glenn Howard, Jerry Wonderlich 1923: (10) Martin de Alzaga, Prince de Cystria, Pierre de Viscaya, Harlan Fengler, Christian Lautenschlager, Wade Morton, Raoul Riganti, Max Sailer, Christian Werner, Count Louis Zborowski 1924: (7) Ernie Ansterburg, Fred Comer, Fred Harder, Bill Hunt, Bob McDonogh, Alfred E. -
PARTNERSHIP OVERVIEW Summary Panther Racing Is a Championship-Winning Motorsports Team in the IZOD Indycar Series
2010 PARTNERSHIP OVERVIEW Summary Panther Racing is a championship-winning motorsports team in the IZOD IndyCar Series. Formed late in 1997, the team earned its first victory at Phoenix International Raceway The IZOD IndyCar Series is the premier open-wheel series in the United States, competing with Scott Goodyear in 1999 and won back-to-back IndyCar Series Championships with on a challenging combination of superspeedways, short ovals, scenic Sam Hornish Jr. in 2001 and 2002. Panther has also participated in the Firestone Indy road courses and temporary street circuits. In 2010 the IndyCar Series will conduct 13 Lights developmental series, collecting a total of 13 victories and a championship crown races in the U.S., two in Canada and one both in Japan and Brazil, all available worldwide with Mark Taylor in 2003. through comprehensive, long-term agreements with ABC and VERSUS in high-definition. The team has finished runner-up in the Indianapolis 500 Mile Race each of the past three The IZOD IndyCar Series continues to the be the fastest and most competitive racing se- editions, 2008, 2009 and 2010. ries, attracting a diverse lineup of drivers including Marco Andretti, Ryan Briscoe, In its history, Panther has collected a total of 28 race victories and three championships Helio Castroneves, Scott Dixon, Dario Franchitti, Ryan Hunter-Reay, during its 12 seasons of competition. Panther is the winningest team in the history of Texas Tony Kanaan, Danica Patrick, Graham Rahal and Dan Whel- Motor Speedway and has won Indy Lights races on both the historic oval and road course of don. -
INDYCAR Grand Prix for the Second Time in His Career on May 13, Will Power of Team Penske Aims to Make History at Indianapolis
POWER TRIES FOR INDIANAPOLIS SWEEP - After winning the INDYCAR Grand Prix for the second time in his career on May 13, Will Power of Team Penske aims to make history at Indianapolis. Power could become the fi rst Verizon IndyCar Series driver to win on both the IMS Road Course and Oval. Can Power complete a history-making Month of May? Joe Skibinski/INDYCAR PHOTO WHAT TO WATCH FOR THIS WEEKEND: WILL HELIO WIN FOURTH INDY 500?: Three-time Indianapolis 500 winner Helio Castroneves can join elite company should he win the Indianapolis 500-Mile Race. Castroneves, who won in 2001, 2002 and 2009, would join A.J. Foyt, Al Unser and Rick Mears as the race’s only four-time winners. FORMER CHAMPIONS RETURN IN SEARCH OF SECOND WIN: Five former Indianapolis 500 winners return with eyes on adding a second Baby Borg to their collection. 2008 winner Scott Dixon and 2013 winner Tony Kanaan return with the formidable Chip Ganassi Racing team. Ryan Hunter-Reay and reigning champion Alexander Rossi will aim to bring Andretti Autosport another win in the Indy 500 and Buddy Lazier returns with Lazier-Burns Racing 20 years after claiming his Indy 500 win. Can a former winner score a second Indianapolis win? FROM THE POLE TO VICTORY LANE: The winner of the pole position for the Indianapolis 500 has also won the race 20 times. Forty-three times, the winner has come from the front row, the last time in 2010 with Dario Franchitti. Who can establish themselves as a race contender by winning the pole position or qualifying on the front row this year? PENSKE SEEKS HISTORY: Team owner Roger Penske has won the Indianapolis 500 a record 16 times and brings five strong entries in 2017 with three-time Indianapolis 500 winner Helio Castroneves, two-time Indianapolis 500 winner Juan Pablo Montoya, series points leader Simon Pagenaud, former Verizon IndyCar Series champion Will Power and rising star Josef Newgarden. -
IZOD Indycar® Series & Firestone Indy Lights™ 2012 Trackside
® DARIO FRANCHITTIDARIO Chip Ganassi Racing Target Series Champion 2011 IZOD IndyCar IZOD IndyCar ® Series & Firestone Indy Lights™ 2012 Trackside INDYCAR Media Web Site – media.indycar.com A media-only section of the INDYCAR’s Web site is available for media use. This site contains general content about the IZOD IndyCar® Series and Firestone Indy Lights, including: IZOD IndyCar Series and Firestone Indy Lights logos for download Graphics and special event photo galleries for download and publication INDYCAR PR contacts Team PR contacts Track contacts Teleconference advisories Teleconference transcripts, press releases, advisories and notebooks Weekly Video News Feed advisories and digital copies Information about each event also is available, including: Complete event schedules Broadcast information Daily Trackside Reports, including session details and quotes Event Video News Release advisories Event press conference transcripts The address for the media site is: http://media.indycar.com INDYCAR Media Photo Web Site – IndyCarMedia.com A media-only website is available for media to download high-resolution photos of at-track events and studio photos of drivers. Note, registration is required to access the side The address for the media site is: http://www.indycarmedia.com INDYCAR PR CONTACT INFORMATION 1. INDYCAR. Contact information for members of INDYCAR Public Relations: a. Amy Konrath, Vice President of Communications/Public Relations 317-331-7437 – cell; 317-492-6453 – office; [email protected] b. Denise Abbott, Vice President of Public Relations 310-430-0496 – cell; 317-492-8836 – office; [email protected] c. Steve Shunck, Vice President of Public Relations 317-716-9188 – cell; 317-492-8532 – office; [email protected] d. -
American Series Indycar
American IndyCar Series A Record of the American IndyCar Series United States Speedway Series 1988 - 2012 Rob Semmeling American IndyCar Series Page 2 1988 AIS Season ■ Officially the Valvoline Machinists Union American IndyCar Series ■ The inaugural season had eight rounds ■ Please note dates are given as day-month-year throughout this file 01-05-1988 Willow Springs Raceway - Rosamond, California / AIS inaugural race 2.54-mile road course / support event: WSMA motorcycles Round 1 Pole position: Buddy Lazier 1.13,332 = 124.693 mph Race: ■ 01 Buddy Lazier (March-Chevrolet) 40 laps 115 mph ■ 02 Kevin Whitesides (March-Chevrolet) ■ 03 Bill Scott (March-Chevrolet) ■ 04 Bob Schader (Lola-Chevrolet) ■ 05 John Eskuri ■ 06 Joe Simmons ■ 07 Myron Rust ■ 08 John Raecker ■ 09 Bill Tempero ■ 10 Pepe Romero ■ 11 Jeff Nish ■ 12 John Dixon ■ 13 Tom Frantz 19-06-1988 Illinois Grand Prix - St. Louis International Raceway - East St. Louis, Illinois 2.2-mile road course / attendance: 6000 Round 2 Qualifying: ■ 01 Buddy Lazier 1.20,470 = 98.422 mph ■ 02 Bill Tempero 95.2 mph ■ 03 Bob Lazier 92.33 mph ■ 04 Robby Unser Race: ■ 01 Buddy Lazier (March-Chevrolet) 54 laps or 118.8 miles in 1:19.48 = 89.31 mph ■ 02 Bill Tempero (Lola-Chevrolet) ■ 03 Bill Scott (March-Chevrolet) ■ 04 Kevin Whitesides (March-Chevrolet) ■ 05 Dean Vetrock ■ 06 Jeff Nish ■ 07 Myron Rust ■ 08 Bob Lazier ■ 09 Pepe Romero ■ 10 Robby Unser DNF ■ 11 John Eskuri ■ 12 Jim Buick American IndyCar Series Page 3 03-07-1988 AMG Eurospeed Grand Prix of Colorado - Mountain View Motorsports Park -