ZEE

CONQUERING INDIA

It all started with the launch of ZEE TV in the early 90s revolutionizing Hindi viewing experience. Followed by multiple language experiences for viewers. BUT, THE JOURNEY DOESN’T END HERE. IN ORDER TO SATIATE THE VIEWERS’ EVOLVING TASTES IN CONTENT, ZEE BROUGHT IN GLOBAL CONTENT FOR THE INDIAN AUDIENCE. GLOBAL DIASPORA

Once India was conquered, ZEE moved on to other countries.

With a one-way ticket to all 5 continents, ZEE made a global presence. WORLD CONTENT ZEE 5

BRINGS GLOBAL CONTENT FOR THE GLOBAL AUDIENCE WHO ARE WE SPEAKING TO? ZEE 5 BRAND TONALITY • CONFIDENT • ENERGETIC • FUN & FRIENDLY ZEE 5 VIBRANT RELIABLE

BRAND ENCOMPASSING PERSONALITY ALL APPROACHABLE PERSONAL Launched on 14 Feb 2018 161 million Monthly Video Views

21 million Monthly Active Users

83 minutes Watch Time Per User

1.5 million Daily Active Users

Source: Internal Analytics ZEE 5: POTENTIAL VIEWERSHIP – 21.2 MILLION REACH DURING MAR 2018

SUSTENANCE

LAUNCH

SUSTENANCE

LAUNCH

21 million ( End of Mar 35 million (till May end) 215 million (By End of Mar ) 350 million (till May end) 2018 end) UNIQUE USERS VIDEO VIEWS CONSUMER SKETCH | DEMOGRAPHICS

Our traffic Demographic 45%

40%

35%

30%

25%

20%

15%

✓ 77% of Users are in ✓ 60 : 40 10%

18-34 age group distribution of 5%

Male : Female on 0% ✓ High skew of the platform 18-24 25-34 35-44 45-54 55-64 65+ audience in the 25- 34 age group, with higher wallet share 90+ LIVE TV CHANNELS

Only Platform to Offer Entertainment across 12 INDIAN LANGUAGES CONSUMER SKETCH BEHAVIOURAL AND ATTITUDINAL

TYPE: ATTRIBUTES: IDENTIFIER:

Girl/guy next door into international movies/shows but also Enthusiastic, forward thinking, always in the thick of Harmonious, inclusive, social, outgoing & likes to explore. loves to dance on rajnikant song & watch a srk love action, a trendsetter & someone that everyone drama, a truly ‘glocal’ citizen. Someone who enjoys tamil looks upto when it comes to defining what to watch, Open to explore content that is from foreign language & is serial while also binging on house of cards. where to eat etc. dubbed in his/her language of comfort. UNIQUE PRODUCT EXPERIENCES

MULTIPLE UI LANGUAGE VOICE OFFLINE CONTENT CONTENT PERSISTENT LOCALISATION SEARCH DOWNLOAD RECOMMENDATION LANGUAGES PLAY

Consumer can Based on the user's Multiple language Support of 11 When user enables resume the viewing language voice search, the of content from support such as languages – Tamil, Users can preference, Android/iOS app Telugu, Tamil, Telugu, Kannada, where he had left. categories and will take an input download the Kannada, Malayalam, TV Shows / viewing pattern, Malayalam, Marathi, Hindi, from voice to text There will be a transformation to Movies and content will be Bengali, Hindi, Bengali, English, separate bucket on take the search then watch it recommended to English, Marathi, user's home page Bhojpuri, Gujrati, keyword. offline without users under which will list all the Gujarati and Punjabi. any internet separate content content which are Bhojpuri Search results will connection. bucket. Auto detection of be displayed based being consumer on the voice to text watched/viewed by language based transformation. consumer. on IP location GLOBAL CONTENT LOCAL OUTLOOK INTERNATIONAL SHOWS DUBBED IN DIGITAL PREMIERES ORIGINAL SERIES ACROSS LATEST TV SHOWS INDIAN LANGUAGE OF 2017'S CHOICEST HINDI, MARATHI AND TELUGU MINUTES AFTER TELECAST RELEASES ACROSS LANGUAGE

75,000 HOURS OF CONTENT ACROSS 12 LANGUAGES (ENGLISH, HINDI, TV'S MOST ICONIC SHOWS MARATHI, TAMIL, TELUGU, KANNADA, MALAYALAM, BENGALI, PUNJABI, REIMAGINED FOR THE BHOJPURI AND GUJARATI) 90+ LIVE TV MILLENNIAL AUDIENCE CHANNELS

AWARD-WINNING, EXCLUSIVE AMERICA'S MOST EXCLUSIVE LARGEST COLLECTION OF CRITICALLY ACCLAIMED COLLECTION OF WATCHED WELLNESS EDUTAINMENT SERIES SHORT FORMAT, SLATE OF ENGLISH POPULAR HINDI SHOWS FIRST TIME FOR FOR CHILDREN ENTERTAINING VIDEOS MOVIES BROUGHT TO PLAYS INDIAN AUDIENCE INDIAN IN AUDIENCES IN THEIR LANGUAGE BRAND SOLUTION OPPORTUNITES

DISPLAY: VIDEO: HOME PAGE CAROUSEL PRE-ROLL, MID ROLL, WEB (JPEG+YOUTUBE VIDEO) POST-ROLL, 300*250+728*90 OR 970*90 OVERLAY NATIVE VIDEO PLACEMENT ON HOMEPAGE.

APP DISPLAY: VIDEO: + 300*250 CAROUSEL PRE-ROLL, MID- JEPG OR YOUTUBE. ROLL, POST- MOBILE NATIVE ADS ON ROLL, OVERLAY HOMEPAGE

*APART FROM THIS MIRIADS AND TAGOS INTEGRATION ARE AS WELL. Campaigns executed on Zee5

THANK YOU