ZEE isconsolidating ourpositionastheleadingsports GEC channel. offering fortheMiddle Eastmarket, Zee Alwan, an Arabic strategy withlocalisedcontent, ZEElaunched itssecond 111GRP’s.garnering growth As partoftheinternational 24 hrmovie channel hadastupendousopeningweek Zee BanglaCinemaand Alwan. ZeeBanglaCinemaa During thequarterZEElaunched two newchannels – screen. a narrowcaster thatwillcatertoevery itselffromabroadcasterto is transforming from 168countries. As westepintothe3rd decade, ZEE expanding ZEEfamily, speciallythe670+millionviewers I would like tothankallthestakeholders ofthisever India’s satellite TV industry. Onthismomentousoccasion, people. ItisZee’s pioneering visionthathascreated worth INR35000Crore,in anindustry employing 5million 1 channel, Zee TV in1992hasgrownto32channels today ZEE completed20years onOctober2nd. What startedas MANAGING DIRECTOR &CEO PUNIT GOENKA PANOMD andCEO’sdesk RAMA I wishyouallahappy festive seasonahead. from ourcurrent 670+million viewersinnext 5-7years. segments. content andniche channels, catering toviewersacross revenues wewillseeinvestmentsinquality original the rstphaseofdigitisation. With theincrease in upswing indistributionrevenues withimplementation of coming years. At the same timewewillseesubstantial 0.4% andhasthepotentialtoreach 0.8%ofGDPin Industry. will alsobringinexciting timesfortheTVBroadcast India isexpected togrowattherateof6%andthese and The Federation Cup. League, The FootballLeague, The LeagueCupI-League four years, whileinfootballweacquired The Brazilian our partnershipwithUSOpen Tennis Championshipfor broadcaster inSouth Asia. Inthisquarterweextended 1 Lac+ tv content hours of The present adrevenue toGDPratio standsat As forZEE, we aimtoreach1billionviewers 32 Channels 670 Million+ viewers Investor Newsletter Zee Entertainment 168 Countries 20 yearscelebrationwiththeChairman From theMD&CEO’sdesk International 23 beams November, 2012 CONTENTS ZEE intheNews 13 Vol. Around ZEE Snippets 01 01 Zee Entertainment Vol. Investor Newsletter 13 November, 2012
A Around ZEE M
A BSE HONORS SUBHASH CHANDRA ON COMPLETION OF R 20 YEARS OF ZEE O
Subhash Chandra, Chairman, ZEE & Essel Group
N was honored by Bombay Stock Exchange (BSE) for completing 20 years of ZEE. The function was
A lled with the presence of all senior dignitaries which included the likes of Shri S Ramadorai,
P Chairman, BSE, Ashish Chauhan, CEO, BSE, Vallabh Bhansali, Prashant Jain, Rakesh Jhunjhunwala, Ridham Desai and many other senior people from the Banking and Investor Community.
Subhash Chandra, Chairman, ZEE spoke of the journey of ZEE for the last 20 years. He highlighted the unknown by talking about how he in uenced and changed the way people look at their lives be it business or personal. On his plans for the next 20 years, he explained them to be driven by the dynamism of the industry. He said, he could only talk of the next 20 years but only When asked about how he thought of bringing of placing 550 vans across the country to be for the next 5-7 years. He added by saying that at Entertainment to people's home, he said that the played at a given time. But then, they were told ZEE, the viewership is aimed to rise from 670 group had entered the Entertainment Business that this would lead to a breakout by Cinema million to become 1 billion before 2020. through our Amusement Park – Essel World. But Owners. Next they thought of using old barges in the need was to bring Entertainment closer to the sea to telecast programs on big screens even home and our efforts began. Hence, they thought that failed. But, they did not give up, next they thought of going up to the Nepal Border and beaming the programs from there. Finally when they took the suggestion of a good technician from DoorDarshan, Satellite was the only answer.
The event started by the lighting of Lamp ceremony from Mr. Subhash Chandra. This was followed by Welcome Address by Ashish Chauhan and Keynote Address by Shri S Ramadorai further Punit Goenka felicitated Shri S. Ramodorai and Ashok Chauhan. To conclude, there was an interactive session on 'Investment Outlook in the Media Sector', followed by Q&A. The event ended with Vote of Thanks by Punit Goenka followed by a gala dinner for all dignitaries. The function was covered LIVE on Zee Business.
02 Zee Entertainment Vol. Investor Newsletter 13 November, 2012 A M
A ZEE CAFÉ RULES THE ENGLISH GEC GENRE ONCE AGAIN R
O Zee Cafe led the English GEC genre in both C&S and Digital TG with 3.4 and 6.4 GRPs respectively;
N leaving its closest competitors far behind with 2.9 and 5.5 GRP's this quarter. A Shows like Just for Laughs, The Mentalist, Make
P it or Break it, America's Funniest Home Videos have been the top performing shows for Zee Café (Source - TAM, CS AB 15-44, 5 Metros, Week 34).
‘DID L’IL MASTERS SEASON 2’ CATAPULTS ZEE TV TO THE NO 1 GEC POSITION
Zee TV was the No 1 across GEC's with 283 GRPs (CS4+ ) and 266 (Digital 4 +) as per Week 33 TAM ratings. Zee TV's 'DID L'il Masters 2' ve nalists Faisal Khan, Om Chetry, Rohan Parkale, Soumya Rai and Jeet Das became the biggest stars on the small screen. Since its opening week, the show has been the No 1 non- ction show across Indian television and the biggest launch of the year. It has once again emerged as India's favorite show with a blockbuster Grand Finale having the highest ever nale rating since 2010.
The launch of 'Ramayan…Jeevan Ka Adhar' on Zee TV at 11 am on Aug 12 has also got a huge audience response. The Sunday morning timeslot -11 am to 12 noon that Ramayan airs on has grown four-and-half times for Zee TV. 'Ramayan…Jeevan Ka Adhar' has opened with a TVR of 2.9 on Zee TV + DD National.
03 Zee Entertainment Vol. Investor Newsletter 13 November, 2012
ZEE LAUNCHED INDIA’S ONE A AND ONLY 24-HOUR BANGLA MOVIE CHANNEL – ZEE BANGLA CINEMA M A
R We have strengthened our dominant position in the regional genre by launching India's one and
O only 24-hour Bangla Movie Channel – 'Zee Bangla Cinema' in September.
N ZEE's pioneering presence in the regional space would be further segmented with the addition of
A this new movie channel. P
ZEE TV PRESENTED HERO ‘SA RE GA MA PA 2012’
Engagement is clearly the mantra on Zee TV's new season of 'HERO Sa Re Ga Ma Pa 2012'! Previous editions of the show over the last 17 years has had viewers swear to it being India's only credible music reality show that presents applications that drew the viewer to the show superlative, young talent who have gone on to with riveting music-related content. Packed with make a mark in the music industry. On its return some unbelievable voices, a panel of renowned after 2 years, this new season brings in a far judges and an assembly of skilled musicians, more enriching and entertaining experience. 'HERO Sa Re Ga Ma Pa 2012' premiered on Zee TV on 29th September at 9 PM and is aired The show this year showcased many interactive on weekends elements like innovative mobile and online
ZEE LAUNCHED ZEEQ – THE engaged in never-before edu-tainment fashion. FIRST EDUTAINMENT CHANNEL OF INDIA The need for and relevance of a channel such as ZeeQ with its quality content will help in digitization. The fact that it is being distributed on India's leading DTH & Digital Cable Platforms will ZeeQ , the rst Edutainment Channel of India was help it reach and educate millions of potential launched on October 16 to take care of the needs viewers. of children by fostering the curiosity through fun ZEEQ TAKES and entertainment. The channel is to offer a mix of home produced and acquired content. ITS FIRST STEP TOWARDS GIVING CHILDREN ZeeQ will address the educational need gaps through engaging content. ZeeQ is the 32nd A NEW SCHOOL channel from ZEE, which will manage ZeeQ's broadcast operations, while Zee Learn will look OF THOUGHT after the content and channel management.
The programming and scheduling approach of ZeeQ's content is geared to help children with subliminal education while keeping them
04 Zee Entertainment Vol. Investor Newsletter 13 November, 2012 A ZEE in the News M
A 20 YEARS CELEBRATION WITH THE CHAIRMAN
R DNA – Next 20 Years and beyond Read More... O
Pickle Entertainment Biz Guide – 20 Years of ZEE
N Read More...
A • BSE Honors Subhash Chandra on completion of 20 Years of ZEE P Impact – ZEE 20:20, The Game Begins Again • Press Club felicitates Chairman, Mr. Read More... Subhash Chandra on the occasion of 20 years of ZEE Brand Wagon – Yesterday, Today and Tomorrow • Subhash Chandra delivered the Read More... valedictory dialect at the E4M conclave on October 23rd
Average Relative Channel Snippets Weekly GRPs Share% Zee TV 236 22
Star Plus 257 24
ZEE CINEMA Sony 219 20
Zee Cinema’s average weekly GRPs from SAB 131 12 week 30 to 40 were 117 GRPs. Colors 232 22
Source: TAM TG:CS4+ Period: wk 30-40 ’12 Average Relative Channel Weekly GRPs Share %
Zee Cinema 117 11 Average Relative MAX 113 23 Channel Weekly GRPs Share%
Star Gold 124 25 ZEE BANGLA CINEMA 114 32
FILMY 17 3 Sony 8 53 15
UTV Movies 35 7 SET Max 71 19
UTV Action 27 5 MOVIES OK 49 14
Movies Ok 66 13 STAR GOLD 75 21
Source: TAM, HSM, CS 4+, Period: Week 30-40 ’12 Source: Week 38-40, TG: CS4+, TAM, All Bengal - 0200 to 2559 Hrs.
05 168 COUNTRIES I 32 CHANNELS I 23 INTERNATIONAL BEAMS 670 MILLION+ VIEWERS I 1,00,000+ HOURS OF TV CONTENT
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