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Amazon.de offers unlimited free next day premium delivery with launch of Prime • With , customers get their products via premium delivery on the next day at an annual fee of 29 Euros • Free delivery without minimum spend • Benefits for up to four additional family members in the same household • Members can use the Overnight Express Service for 5 EUR per item

Luxemburg, November 12, 2007 - Amazon.de today launches ‘Amazon Prime’, giving customers unlimited free premium delivery in on millions of eligible1 products sold by Amazon.de at an annual fee of just 29 Euros. Premium delivery offers next day delivery for all eligible items ordered from Monday to Friday for delivery within Germany. There is no minimum spend required, so members can order what they want, when they want, without ever waiting to group orders.

Amazon Prime is already a successful program in both the USA and , and was recently launched in the UK. Amazon Prime members can choose from all eligible Prime products and receive them at a German address the following day with no additional delivery charge. Currently, next day delivery with premium delivery for non-Amazon Prime customers costs 6.00 Euros per shipment.

While Amazon’s normal free delivery requires a minimum spend of 20 Euros, there’s no minimum spend with Amazon Prime, so whether you need a coffee machine or just the pods, a baby phone or a pacifier, a camera or rechargeable batteries – customers get every eligible Amazon product ordered from Monday to Friday delivered with no additional delivery charge on the next weekday, so they never have to think about delivery costs.

If an Amazon Prime member wants his or her order to arrive by noon next day, Amazon Prime members also get the Overnight Express service at just 5.00 EUR per item – instead of the usual 13 EUR per delivery.

The benefits of an Amazon Prime subscription can be shared with up to four family members in the same household.

“Amazon Prime is ‘all-you-can-eat’ express shipping,” said , founder and CEO of Amazon.com. “We’re excited to offer our German customers the benefits and convenience of our Amazon Prime membership program following its success in the US and Japan. With Amazon Prime, there’s no minimum purchase to think about, and no consolidating orders—Next-Day shipping becomes an everyday experience rather than an occasional indulgence. Amazon.de customers can now enjoy free Next-Day Delivery on over a million eligible products from books to toys, from kitchen knives to DVDs, and it’s a great time of year to sign up.”

For more details and to sign up to Amazon Prime, go to: www.amazon.de/prime

About Amazon.de Amazon.de opened its virtual doors in October 1998. Amazon strives to be the world’s most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.de and sellers list millions of new and used items in categories such as books, CDs, videos and DVDs as well as products for home and garden, sports and leisure, watches, shoes, consumer electronics and photos, toys and baby products,

1 Available for addresses in Germany with the exception of the German isles; offers from third party sellers are excluded from Prime.

PC and video games, software and computer supplies. Amazon.de offers its customers payment by invoice, a secure credit card payment option and personalized recommendations.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

Amazon.de is a trading name for Amazon EU S.a.r.l. and Amazon Services S.a.r.l., both are all wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ: AMZN) located in , Wash.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

Further Information:

Amazon.de GmbH Krauts PR Büro für Public Relations Public Relations Christine Höger Anne Huber Moosacher Straße 51 Sternstraße 21 80809 München 80538 München Telefon: 089/35803-233 Telefon: 089/34 69 66 Telefax: 089/35803-481 Telefax: 089/34 69 22 E-Mail: [email protected] E-Mail: [email protected]