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Center for a Competitive Workforce Strong Workforce Regional Project Update CENTER FOR A COMPETITIVE WORKFORCE STRONG WORKFORCE REGIONAL PROJECT UPDATE Los Angeles Region May 2019 CENTER FOR A COMPETITIVE WORKFORCE CENTER FOR A COMPETITIVE WORKFORCE 2 STRONG WORKFORCE REGIONAL PROJECT UPDATE Los Angeles Region Overview enter for a Competitive Workforce industry and leading firms, especially those that (CCW) is a Strong Workforce Program are from industries that are competitive, growing (SWP) regional project that was and ripe with middle skill job opportunities over recommended for funding in each of the next three to 10 years; and 3) help colleges meet the first four rounds (through 2021) by their new SWP metrics and mandates. C the Career Technical Education (CTE) / Workforce and Economic Development deans and In our fast-evolving and transitioning regional approved by the Los Angeles Orange County Regional economy, which is quickly moving from one that Consortia (LAOCRC) Governance council. has been characterized by labor being the primary factor of production to one where capital, IP and CCW was launched as a collaboration between knowledge are now the primary factors, demand the 19 Los Angeles area community colleges and for skilled talent in high-growth occupations with the Los Angeles County Economic Development career pathways is driven largely by adaptability, Corporation (LAEDC), L.A. Area Chamber of suitability and relevancy to the needs of industry. Commerce, the LA/OC Center of Excellence and Accordingly, it is no longer just an enough for seven Workforce Development Boards in L.A. community colleges to have the “pulse” of County. When SWP provided funds for regional industry; rather, they must have a “seat at the projects that were data-driven, employer-informed, table” with business and industry leaders. This is industry-responsive, employment-focused and facilitated and institutionalized on a regional and aligned with regional economic development cross-sectoral basis through the CCW partnership priorities, CCW was supported as a cross-system with the LAEDC’s industry councils. partnership that would foment a two-way exchange of pertinent occupational information and foster an ongoing and continuous “feedback loop” of FUNDING real-time labor market intelligence, providing the essential relational infrastructure to effectuate SANTA MONICA COLLEGE (SMC) real-world transactions (i.e., work-based learning Round 1 $660,000 (Citrus) opportunities, internships/apprenticeships, hiring) Round 2.1 $1,350,000 between the 19 LA area community colleges and Round 2.2 $1,350,000 firms from those industries in which LA County Round 3 $1,800,000 has productive advantages, deep employment concentrations and a confluence of growing middle MT. SAN ANTONIO COLLEGE (MT. SAC) skill occupation targets. Round 1 $90,000 Round 2.1 $450,000 The primary goals of CCW are: 1) build, sustain Round 2.2 $450,000 and lever partnerships on shared regional labor Round 3 0 intelligence, talent development and student/worker placement strategies, initiatives and projects; 2) increase LA area community college intra-system coordination and cross system engagement with 3 CENTER FOR A COMPETITIVE WORKFORCE Overview The work of CCW supports 12 of the 25 following recommendations of the Strong Workforce Task Force: CCW ADVISORY COUNCIL STUDENT SUCCESS The CCW Advisory Council meets biweekly and 1. Broaden and enhance career exploration and includes 13 CTE / Workforce and Economic planning, work-based learning opportunities for Development deans, assistant deans, executive students. 2. Improve CTE student progress and outcomes. directors and SWP regional project leads from 10 of 19 colleges and eight of 10 LA area college districts: CAREER PATHWAY 3. Develop and broadly publicize industry-informed Citrus; El Camino; Glendale; LA Community College career pathways that prepare students for jobs (LACCD); L.A. Harbor; L.A. Southwest; Long Beach; needed within the regional labor market. Pasadena; Rio Hondo; and Santa Monica. Several of WORKFORCE DATA & OUTCOMES the members are also SWP regional project leads: K12 6. Improve the usefulness of student outcome and Career Pathways (L. Eddington, Rio Hondo), Business labor market data to inform stakeholders and CTE Engagement (E. Mayorga, LA Harbor), Pro-Global program development. Trade/Logistics, (R. Hodge, LA Southwest), Uniquely CURRICULUM Abled (J. Swinton, Glendale) and CA Cloud Computing, 7. Evaluate and strengthen the curriculum development L.A. SIM (Regional Marketing) (P. Ramos, SMC). process to ensure alignment from education to employment. 9. Improve program review to ensure program MEMBERS AND COLLEGES relevance as reflected in labor market data. CTE FACULTY Rocky Cifone, Citrus College 15. Enhance professional development opportunities Salvatrice Cummo, Pasadena City College for CTE faculty to maintain industry and program Lyla Eddington, Rio Hondo College relevance. Margaret Fernandez, Rio Hondo College 16. Explore solutions to attract industry professionals Rick Hodge, L.A. Southwest College to become CTE faculty. Erica Mayorga, L.A. Harbor College REGIONAL COORDINATION Anthony Pagán, Long Beach City College 17. Strengthen coordination between regional CTE Patricia Ramos, Santa Monica College efforts and the colleges to meet regional labor market needs. Virginia Rapp, El Camino College 19. Develop regional leadership and partnerships Lucia Robles, L.A. Community College District with industry, labor, and workforce and economic Sandra Sanchez, L.A. Harbor College development entities to improve delivery of CTE. Freddy Saucedo, Glendale Community College 20. Develop robust connections with business and Jan Swinton, Glendale Community College industry, labor and other partners to align college programs with regional and industry needs for CTE Richard Verches programs. Executive Director,Center for a Competitive Workforce FUNDING 21. Create a sustained, public outreach campaign to key audiences to promote attainment and value of CTE. 4 STRONG WORKFORCE REGIONAL PROJECT UPDATE Los Angeles Region Four Primary Work Streams and forecasting the To achieve the above described goals, CCW’s regional supply of priorities center on four primary workstreams: and demand for research and analysis; industry cluster middle-skill workers councils; regional work-based learning; and in the L.A. and Orange technology plan. (Opportunities to engage and County regions; it integrate faculty are embedded throughout was co-produced for each workstream.) CCW by the LAEDC’s Institute for Applied Economics and WORK STREAM #1: the LA/OC Center of Excellence. In RESEARCH AND ANALYSIS addition to labor market intelligence, he research and applied work agenda the report provides was conceived to support better a comprehensive overview of the economic inter- and intra-system alignment; to base in the Los Angeles Basin and identifies so- establish a baseline of common labor called “target industries” which provide rich market intelligence and occupational opportunities for middle-skill jobs over the next Tdata for use by all education and workforce partners; three to five years. More specifically, this report and to eliminate duplication and redundancy across included an economic forecast, identified six target the college and workforce systems. It goes without industries for middle-skill jobs and the top-14 saying that it is critically important to have regional middle-skill occupations with each target industry education and workforce development partners all with strong middle-skills job concentrations and be “on the same page,” with common guideposts favorable growth projections. and similar readings of the labor market supply and demand figures, trends and forecasts. This is The report was launched at a press event attended by essential for there to be increased intra-/inter- over 200 education, workforce, government, industry system coordination and collaboration in response and community partners. The event program included to industry labor market demand and associated remarks from the Mark Ridley-Thomas, Chair of firm-level priorities. the L.A. County Board of Supervisors, two members of the California State Assembly, Dr. Bill Scroggins, Highest Growth Industry Cluster President of Mt. San Antonio College and Art Bilger, Supply-Demand Reports founder of Working Nation. There was unprecedented local, state and national mainstream and education 1 “Deep Dive” Report and companion media coverage. Executive Summary: L.A. and Orange County Community Colleges, Empowering Economic Opportunity (dated: October 2017) This first regional labor market intelligence report established a baseline of sorts, assessing 5 CENTER FOR A COMPETITIVE WORKFORCE WORK STREAM #1: RESEARCH AND ANALYSIS 2 “Deep Dive” Report and companion Executive Summary: Entertainment and the Rise of Digital Media: An Industry Disrupted (dated: February 2008) This first industry “deep-dive” report projecting the short- term supply of and demand for middle- skill (meaning they typically require at least a high school diploma, but less than a bachelor’s degree) labor Community college leaders gained insights from health care industry executives at the launch event for the Health in the entertainment Care Services report and digital media industry in the L.A. and Orange County region 3 “Deep Dive” Report and companion was co-produced for Executive Summary: Health Care Services CCW by the LAEDC Institute for Applied Economics in the Los Angeles Basin: A High-Growth and the LA/OC Center of Excellence. The entertainment Industry (dated: May 2018)
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