The Absolutes
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THE ABSOLUTES PERFUMERY & BODY CARE SUMMARY THE ABSOLUTES: MAGIC FROM GRASSE AND FLORAL ELIXIR 4 FORMULATION & COMMITMENT 6 3 ICONIC PERFUMES 8 ORANGE BLOSSOM ABSOLUTE 10 ROSE GERANIUM ABSOLUTE 12 PRECIOUS JASMINE ABSOLUTE 14 A FRAGRANT TREATMENT RITUAL 16 PRODUCTS FOCUS & SIMPLIFIED INCI 18 PRODUCT SUMMARY TABLE 33 MERCHANDISING PLAN & SUPPORTS OF SALE 34 CUSTOMER COMMUNICATION PLAN 36 STUDY COMPETITION 37 REPLIES TO QUERIES 40 MORE DETAILS: INGREDIENTS FOCUS 45 ALL YOU NEED TO KNOW 46 The Absolutes www.fr.panierdessens.com 4 Formulation & Commitment 5 MAGIC FROM GRASSE & FLORAL ELIXIR THE PROMISE OF THE ABSOLUTES MAGIC FROM GRASSE In the heart of flower country, overlooking the French Riviera, Grasse is recognized as the world NATURALITY capital of perfumery. It is known for the quality of Up to 97% ingredients from natural origin its essences and creations. Panier des Sens celebrates the Grasse perfumery and its traditional skills, with a new collection based on perfume absolutes. MADE IN FRANCE Designed and made in Provence PRECIOUS AND INTENSE FRAGRANCE FROM GRASSE Genuine high-end perfumery gem, an absolute Developed by master perfumers in Grasse is the mostprecious essence vegetable raw material. Extracted cold, like an elixir, the Absolute concentrates all the facets of plants into a precious, highly concentrated perfume. STRICT FORMULATION CHARTER Cares for skin and the environment, without comprising on textures or perfumes! The Absolutes www.fr.panierdessens.com 6 Formulation & Commitment 7 AT THE HEART OF THE ABSOLUTES THE PERFUME ABSOLUTE THE OLIVE OIL The extremely high concentration of plant extracts in the Absolutes make them a real At the heart of our Absolute formulas, olive oil is a real gem renowned aromatic treasure. The extraction methods are what set them apart from essential oils. for its cosmetic benefits. Maceration in vats Decanting Evaporation Perfume Absolute The fragrant materials in the form of a thick liquid, are extracted by repeated the concrete. washing. COMPOSITION : BENEFITS : - Essential fatty acids - Nourishes - Vitamins A, C and D - Soothes - Minerals (potassium, calcium, iron) - Energizes - Protects - Revitalises the skin - Contributes to cellular renewal The Absolutes www.fr.panierdessens.com 8 3 Iconic Perfumes 9 ODE TO THE POETRY OF GRASSE 3 ICONIC PERFUMES ORANGE BLOSSOM Olfactory family: Floral Gourmand A unique and enchanting, sunny sillage Why? A raw material from Provence A fragrance keenly awaited by our customers A complete range of 3 fragrances to boost visibility Who is it for? Sparkling, warm and sensual people who love travelling and comfort. PRECIOUS JASMINE Olfactory family: Floral White flowers A powdery and generous sillage Who is it for? Strong, assertive people who live life to the full and dream of adventure. ROSE GERANIUM Olfactory family: Floral Rosy An intense and floral sillage Who is it for? Gentle, delicate daydreamers who are mysterious and rebellious at the same time. The Absolutes www.fr.panierdessens.com 10 Orange Blossom 11 THE ORANGE BLOSSOM ABSOLUTE THE NEW GEM FROM GRASSE Emblematic of Provence, Bitter Orange blossom is one of the essential raw materials used in Fine Perfumery in Grasse. Picked at the start of spring, it exudes a unique and enchanting, sunny sillage. Its citric freshness echoes the radiance of the Mediterranean, a true ode to brightness and lightness. ORANGE BLOSSOM FLORAL GOURMAND Top notes Mandarin Heart notes Orange blossom / Tiare flowers Notes de fond Santal / Tonka beans / Vanilla The Absolutes www.fr.panierdessens.com 12 Precious Jasmine 13 PRECIOUS JASMINE ABSOLUTE The small delicate blossoms of Jasmin Grandiflorum were already used in the 16th century by the first masters of glove-makers perfumers from Grasse. Soon this precious plant became an essential element in perfumer's palette and found itself at the heart of Grasse horticulture. Picked at dawn in August, its pristine flowers deliver a captivating powdery and slightly fruity fragrance. JASMINE WHITE FLOWER FLORAL Top notes White peach Heart notes Jasmine /Tuberose Base notes White musk / Wormwood / Cedar wood The Absolutes www.fr.panierdessens.com 14 Rose Geranium 15 ROSE GERANIUM ABSOLUTE Introduced in Europe during the 17th century, geraniums were initially used for medicinal purposes. They were soon used in perfumery as well, for the aromatic properties of their leaves and stems. Rose Geranium is particularly delicate, both sweet and strong. Very similar to the smell of Rose, Geranium distinguishes itself by its light green plant and citrus notes which makes it attractive and unique. ROSE GERANIUM ROSE FLORAL Top notes Mandarin Heart notes Geranium / Peony Base notes Violet / Patchouli / Musk The Absolutes www.fr.panierdessens.com 16 Une gamme complète 17 FRAGRANT TREATMENT RITUAL 1 CLEAN Perfumed soap Liquid Marseille soap Shower gel 2 NOURISH Hand cream Hand & body lotion 3 PERFUME Eau de toilette Scented candle 4 TRAVEL Travel set The Absolutes www.fr.panierdessens.com 18 Product focus INCI Simplified 19 CLEAN: PERFUMED SOAP THE TRADITIONAL EXPERTISE OF THE MASTER SOAP MAKERS IN PROVENCE ORANGE BLOSSOM PRECIOUS JASMIN ROSE GERANIUM INGREDIENTS ORIGINS FUNCTIONS Key Formula SODIUM PALMATE Palm oil Cleansing / Emulsifying active ingredients Extra-soft foam SODIUM PALM KERNELATE Palm oil Cleansing / Emulsifying Perfume from Grasse Olive oil AQUA (WATER) Purified water Solvent All skin type Sweet almond oil PARFUM (FRAGRANCE) Perfume Glycerin PALM KERNEL ACID Palm oil Cleansing / Emulsifying CITRUS AURANTIUM AMARA (BITTER ORANGE) Orange blossom absolute Perfuming / Refreshing FLOWER EXTRACT OLEA EUROPAEA FRUIT OIL Olive oil Emollient / Softing Naturality Perfuming / Solvent SODIUM CHLORIDE Salt Viscosity controller Up to 97% of natural origin GLYCERIN Soy Skin protector / Humectant ingredients Packaging Viscosity regulator / Softing TETRASODIUM ETIDRONATE Stabiliser / Viscosity regulator Vellum, a natural textured paper. ROSMARINUS OFFICINALIS LEAF EXTRACT Rosemary leaves Antimicrobial / Softing Preserves all the HELIANTHUS ANNUUS SEED OIL Sunflower seed oil Emollient / Softing intensity of the 150 g − 5,3 oz. CI 77891 Colorant perfume. Results: SOFT, CLEANSED AND FRAGRANT SKIN. RESPECTS THE SKIN'S PH. Dermatologically-tested Natural ingredients >> up to 97% Synthetic ingredients >> The remaining 3% guarantee sensory qualities and preservation The Absolutes www.fr.panierdessens.com 20 Product focus INCI Simplified 21 CLEAN: LIQUID MARSEILLE SOAP ORANGE BLOSSOM PRECIOUS JASMIN ROSE GERANIUM Key INGREDIENTS ORIGINS FUNCTIONS active ingredients Vegetable oils: Formula AQUA (WATER) Purified water Solvent Olive oil POTASSIUM COCOATE Coconut oil Surfactant Ancestral recipe cooked in a Coprah oil PARFUM (FRAGRANCE) Perfume Coconut oil cauldron with the traditional way of manufacturing GLYCERIN Soy Skin protector / Humectant Glycerin Viscosity regulator / Softing Marseille soap. Superfatted soap CITRUS AURANTIUM AMARA FLOWER EXTRACT Orange blossom Perfuming / Refreshing absolute Perfume from Grasse OLEA EUROPAEA FRUIT OIL Olive oil Emollient / Softing Perfuming / Solvent POTASSIUM OLIVATE Olive oil Emulsifying / Surfactant HYDROXYETHYLCELLULOSE Viscosity regulator PEG-40 HYDROGENATED CASTOR OIL Castor oil Emulsifying / Surfactant Naturality TETRASODIUM GLUTAMATE DIACETATE Chelating agent Packaging 96% from natural origin COCOS NUCIFERA OIL Coconut oil Softing Dosing pump lockable ingredients POTASSIUM BENZOATE Preservative "Vintage"-effect amber bottle, POTASSIUM SORBATE Potassium salt Preservative recyclable plastic 500ml – 16,9 fl.oz TOCOPHEROL Sunflower Antioxidant / Softing Results: GENTLY CLEANSES, PERFUMES AND HELPS THE SKIN TO MAINTAIN ITS NATURAL BALANCE. Natural ingredients >> up to 96% Synthetic ingredients >> The remaining 4% guarantee sensory qualities and preservation The Absolutes www.fr.panierdessens.com 22 Product focus INCI Simplified 23 NETTOYER : GEL DOUCHE Formula ORANGE BLOSSOM PRECIOUS JASMIN ROSE GERANIUM Light foam INGREDIENTS ORIGINS FUNCTIONS Easy to rinse Key AQUA (WATER) Purified water Solvent Perfume from Grasse SODIUM LAURETH SULFATE Cleansing / Emulsifying / Foaming agent / Surfactant active ingredients GLYCERIN Soy Skin protector / Humectant Olive oil Viscosity regulator / Softing Glycerin LAURYL GLUCOSIDE Cleansing / Surfactant LAURETH-2 Make-up remover / Emulsifying / Surfactant COCO-BETAINE Cleansing / Foaming agent / Revitalising / Surfactant Viscosity regulator / Antistatic / Softing PARFUM (FRAGRANCE) Perfume OLEA EUROPAEA (OLIVE) FRUIT OIL Olive oil Emollient / Softing / Perfuming / Solvent CITRUS AURANTIUM AMARA Orange blossom Perfume Naturality FLOWER EXTRACT absolute Packaging Up to 88% from natural ASCORBYL PALMITATE Vitamin C / Antioxidant Easy opening disc-top origin ingredients TOCOPHEROL Sunflower Antioxidant / Softing "Vintage"-effect amber HYDROGENATED PALM Palm oil Emollient bottle, recyclable plastic GLYCERIDES CITRATE LECITHIN Soy Emollient / Emulsifying / Revitalising / Softing 250ml – 8,4 fl.oz GLYCERYL OLEATE Vegetable oils Emollient / Emulsifying / Perfuming COCO-GLUCOSIDE Sugar and Cleansing / Foaming agent / Surfactant coconut oil PIROCTONE OLAMINE Preservative Résults: POTASSIUM SORBATE Potassium salt Preservative A SOAP-FREE FORMULA THAT PROTECTS THE SKIN. SODIUM BENZOATE Sodium salt Preservative PEG-90 GLYCERYL ISOSTEARATE Cleansing GENTLY CLEANSES AND LEAVES SKIN DELICATELY PERFUMED CITRIC ACID Chelating agent / Agent masquant EVERY DAY. GLYCINE PH regulator Ophthalmologically tested SODIUM HYDROXIDE PH regulator