Tanning? How Last Millennium Elizabeth Michaelson to Learn Whether Tanning’S Popu- Have to Clear Up
BEAUTY & ANTI-AGING Tanning? How Last Millennium ELIZABETH MICHAELSON To learn whether tanning’s popu- have to clear up. A healthy glow means larity has faded, we went right to the your [natural] skin tone, glowing. You, source: fashion and beauty magazines. looking luminous.” After an informal focus group of eight Larkworthy agrees. “Skin that’s not prominent beauty editors confirmed that tan is gorgeous… The more you take suntans are at last going out of style, we care of it and don’t subject it to the sun, conducted several in-depth follow-up the less makeup you need. Taking care Lois Johnson Valerie Monroe interviews. As Jane Larkworthy, Beauty of your skin is almost, in and of itself, a More Magazine O, The Oprah Magazine Director of W, notes, “I can’t remember type of foundation. It’s one step less in the last time I saw a tanned model in my your makeup routine — you don’t have magazine; I can’t remember the last time to cover up the wrinkles as much as you I saw a tanned model on the runway.” would if you’d spent 20 or 30 years in Tanning’s TIRED TYRANNY Val Monroe, O, The Oprah Magazine’s the sun.” Suntans promote a particularly Beauty Director, has likewise observed limited vision of health and beauty, consumers’ shifting attitudes: “I do no- YOU GLOW, GIRL since the popular image of the tanned tice more people walking around pale in But while UV tan-seeking is a no-no, all-American beauty was tradition- the summertime than there used to be.” a little glow, the kind that comes ally a light-skinned Caucasian whose Lois Johnson, Beauty Editor at More, from non-UV tanning products and golden glow was the result of UV puts it more flatly: “Tanning as a life bronzers, while still using sunscreen, exposure rather than genetic inheri- priority is over.” is still permissible and won’t sacrifice tance.
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