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California's Face- Mask Biz Adds Style to Substance

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California's Face- Mask Biz Adds Style to Substance NEWSPAPER 2ND CLASS $3.99 VOLUME 76, NUMBER 13 MAY 15, 2020 DOUBLE ISSUE THE VOICE OF THE INDUSTRY FOR 75 YEARS RETAIL Post-COVID-19 Market Will Have Place for Indie Retail, Experts Say By Andrew Asch Retail Editor The COVID-19 crisis is forecasted to make major changes in the retail business, and, when the dust from the crisis set- tles, some of the entrepreneurs best positioned to start over and make a connection with consumers will be independent retailers, according to a handful of industry watchers. The crisis has changed people’s lives and their needs. They’ll be looking for retailers who will reflect their needs, said Paco Underhill. As founder of the market-research com- pany Envirosell Inc. and, as author of best-selling books ex- plaining consumer psychology such as “Why We Buy” and “Call of the Mall,” he has made a career of forecasting what consumers want from retailers. Indie Retail page 3 MANUFACTURING California’s Face- Mask Biz Adds Style to Substance By Andrew Asch Retail Editor A generation of California manufacturers and designers completed a crash course on making nonmedical face masks in the past two months, and they are currently striving to go beyond the basics. During the COVID-19 pandemic, government initiatives such as L.A. Protects put out a call to brands and designers to make nonmedical face masks to protect people against the spread of the disease. Designers from different industries took a dive into what was basically a new category for them. From bedding companies such as Allied Feather & Down to contemporary-apparel brands such as Z Supply, creatives A Whole New World Masks page 4 INSIDE: Where fashion gets down to business SM Amid a new apparel landscape, Ace Rivington remains steadfast in its mission to deliver expertly crafted, made–in–Los Angeles denim, as it moves closer to launching new product that is just on the horizon for Fall. Find more denim looks on page 4. 2 3 Mudpie sues insurer ... p. 2 Merlin Castell ... p. 6 Maggie Barry ... p. 6 Resource Guide ... p. 7 ACE RIVINGTON www.apparelnews.net Inside This Issue 01,3,4-cover.indd 1 5/14/20 6:05 PM NEWS Inside the Industry Stevi Goetz Leaves a Legacy of Elegance, Kindness in the Apparel Industry Lucky Brand has donated more Known for her genuine, welcoming per- and learn from her such fine qualities and than 20,000 nonmedical face masks sonality, apparel-industry veteran Stevi Goetz her business know-how,” Kelli Freeman ex- to its charitable partners as of May 15, passed away April 28 at the age of 83. Fol- plained. “We would drive from Los Angeles said Allison Charalambous, the denim lowing the escalation of a long illness, Goetz to Las Vegas for the shows. We would sing brand’s senior manager of sustainability left the world peacefully surrounded by fam- Carole King songs. It was really lovely.” and social responsibility. “It has been ily at her home in Los Angeles’ Century City This gratitude for simply knowing Goetz extremely rewarding to support a variety neighborhood. was echoed by longtime associate and friend of organizations that continue their valu- Starting her career in 1971 in sales man- Patrick Espinoza, who works as the director of able services throughout L.A. County for agement, Goetz represented lines in women’s sales for Caesars Entertainment. veterans, the unhoused, housing insecure European couture. After meeting her late “She owned this amazing, unreal ability to youth, low-income families and seniors. husband, Herb, in 1973, the pair founded the sincerely and genuinely connect in a caring Despite the risk, these organizations real- menswear label Touch USA, which sold a way,” he said. “I don’t know how she found ize their services are essential, now more sport jacket created amid the popularity of the the time to stay connected so wonderfully than ever,” she said. The brand also has 1980s television show “Miami Vice.” with so many people. I’m truly baffled by been preparing to reopen its Lucky Brand In 1997, with Herb, she joined Larry it, yet her life example leads me to try to do stores. A May 8 statement on Lucky’s Hymes and Hyela Makoujy to form the West From left, Stevi Goetz, Amy Freeman Cohen and better myself—moving forward through my website said that the brand would sup- Coast Exclusive menswear show in Los An- Kelli Freeman at the West Coast Trend Show personal life.” ply each store with cleaning kits, which geles. Longtime friend Ilse Metchek, presi- In memory of Goetz, her family asked that will include face masks. Also on May 8, dent of the California Fashion Association donations be made to animal-welfare group Lucky reopened its store at the Nebraska trade group, remembers Goetz’s insatiable penchant for a good martini, and they recall the Amanda Foundation and the care-giving Crossing Outlets in Gretna, Neb. desire to learn and also recalled the exclusiv- an indistinguishable line between Goetz’s organization Skirball Hospice Services with ity of the show that lived up to its name. personal and professionals sides as she treated Los Angeles Jewish Home. Rebag, a luxury-resale platform, an- “It was all high end, all couture names,” everyone like family. —Dorothy Crouch nounced $15 million in Series D Fund- she said. “It was always very elegant.” “She didn’t see a difference in handling ing, which will bring its total funding The show moved to Las Vegas in 2002 and people personally or in business. She treated raised to $68 million. The investment, was renamed The Exclusive. Goetz retired in people as the human beings they were,” Free- led by private-equity firm Novator, 2007 following that year’s August edition. man Cohen said. “So often you hear people S.F. Retailer Sues included existing investor General Preceded in death by her husband and say, ‘Oh, well that’s business,’ but there’s still Catalyst. The investment will build its business partner in September 2003, Goetz the human element, and that is the best thing I technology infrastructure, said Charles is survived by her four children, Amy Free- could learn from her for business.” Insurer for Denying Gorra, Rebag’s founder and chief ex- man Cohen, Kelli Freeman, Matthew Goetz Mentioning that their mother was able to ecutive officer. “We believe the current and Randy Freeman. She was also an adored make everyone she encountered feel special COVID-19 Claim environment is going to accelerate the grandmother and great-grandmother. and loved, Kelli Freeman noted that nepo- transition toward resale. At Rebag, we While Goetz and her husband developed tism didn’t exist in their mother’s approach Mudpie, a 44-year-old boutique for chil- built a brand and a platform that can ca- their business together, they also included to working with her daughters. Yet, the dren’s clothing, toys and accessories in San ter to that growing audience. New op- their daughters Amy and Kelli, who will keep business-side access afforded to the sisters al- Francisco, scaled back its commerce earlier portunities will arise, and we are gear- closest to their hearts their mother’s integrity, lowed them to enjoy special moments during this year when nonessential businesses were ing up to capitalize on the secular trends showmanship, passion for her work, dili- global travel that would never have been pos- required to shutter to prevent the spread of toward resale ubiquity,” Gorra said. gence, respect and her “Stevisms.” The sis- sible had they not worked with Goetz. COVID-19. It recently reopened for curbside ters cherish the time spent with their mother, “It was such an honor to work with her pickup service and has continued to run its YKK Corporation of America will who was known for her class, kindness and and see her navigate through what she did e-commerce shop, mudpie-sf.com. be expanding its array of products for The mother-and-daughter team of own- personal protective equipment made ers Cheryl and Sarah Perliss thought that by U.S. manufacturers, said Jim Reed, the store’s business-interruption insurance YKK’s president. “The YKK team is would help support them during the cri- turning to our corporate philosophy for sis. But their claim with Travelers Casu- guidance—the ‘Cycle of Goodness,’ alty Insurance Company of America was which teaches us that ‘no one prospers Get denied, according to a statement from the without rendering benefit to others,’” he boutique’s lawyers. said. YKK products include zippers and Inspired! On May 11, Mudpie, Inc. filed a class- a variety of metal wire, hook-and-loop, action lawsuit on behalf of California’s retail injection-molded plastic parts, webbing, stores. The suit alleges that small businesses snaps, closures, and buttons. They can have been wrongfully denied coverage for be used for items such as surgical gowns losses resulting from following rules and and HAZMAT suits. closing to help prevent the spread of the pan- demic. Mudpie is represented by the Gibbs Simon G. Jewelry, headquartered Law Group and Cohen Milstein Sellers in Glendale, Calif., announced that and Toll PLLC, said Geoffrey Graber, a it opened its first direct-to-consumer Cohen Milstein Sellers and Toll partner and channel at simongjewelry.com on May head of the firm’s COVID-19 Business Inter- 11. A portion of proceeds from the ruption Insurance Coverage Task Force. new channel’s sales will be directed to “Retailers and other small-business own- bricks-and-mortar jewelry stores locat- ers who have paid business-interruption-in- ed near to individual consumers mak- surance premiums should expect insurers to ing purchases, said Zaven Ghanimian, fulfill the obligations to which they mutually Simon G.’s CEO.
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