University of Richmond UR Scholarship Repository Marketing Faculty Publications Marketing 2012 The Robins Center: Is Less More? Randle D. Raggio University of Richmond,
[email protected] John Richardson Follow this and additional works at: http://scholarship.richmond.edu/marketing-faculty- publications Part of the Marketing Commons Recommended Citation Raggio, Randle D., and John Richardson. "The Robins Center: Is Less More?" Sport Marketing Quarterly 21, no. 2 (2012): 119-29. This Article is brought to you for free and open access by the Marketing at UR Scholarship Repository. It has been accepted for inclusion in Marketing Faculty Publications by an authorized administrator of UR Scholarship Repository. For more information, please contact
[email protected]. Sport Marketing Quarterly, 2012, 21, 119-129, © 2012 West Virginia University The Robins Center: Is Less More? John Richardson and Rändle D. Raggio John Richardson, MBA, is an associate director of development for the Krieger School of Arts & Sciences at Johns Hopkins University. Rändle D. Raggio, PhD, is an assistant professor of marketing at the Robins School of Business at the University of Richmond. His research interests are in the areas of branding and the role of gratitude in marketing. The Robins Center: Is Less More? examine the evaluation of renovation options and the The Robins Center at the University of Richmond, impact such a decision may have on fans, team per- home of Richmond's men's and women's basketball formance, the financial performance ofthe coUegiate teams, had hosted a Presidential debate in 1992, but at athletic department, and the larger institution in which 38 years old it was time for a major renovation.