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White Paper on Tourism in Japan

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White Paper on Tourism in Japan White Paper on Tourism In Japan The Tourism Situation in FY2016 Table of contents Part I Tourism Trends in 2016 .............................................................................................. 1 Chapter 1 Global Tourism Trends ..................................................................................... 1 Section 1 Global Macroeconomic Conditions ................................................................ 1 Section 2 The Global Tourism Situation in 2016 ......................................................... 2 Chapter 2 Tourism Trends in Japan ................................................................................. 9 Section 1 Travel to Japan ............................................................................................... 9 1 Travel to Japan ........................................................................................................ 9 2 International Conferences and Exhibitions Held in Japan ................................ 16 Section 2 Trends in Japanese Overseas Travel .......................................................... 21 Section 3 Trends in Domestic Trips ............................................................................. 23 Section 4 Trends in Overnight Trips ........................................................................... 24 Section 5 Recovery from the Great East Japan Earthquake .................................... 28 1 Guest Nights of Japanese at Tourist-oriented Accommodations ........................ 28 2 Guest Nights of International Visitors at Tourist-oriented Accommodations ................................................................................................ 29 3 Guest Nights at Business People-oriented Accommodations ............................. 29 Section 6 The Tourism Situation in Regional Areas .................................................. 30 1 Hokkaido ................................................................................................................ 33 2 Tohoku .................................................................................................................... 33 3 Kanto ...................................................................................................................... 33 4 Hokuriku-Shinetsu ................................................................................................ 33 5 Chubu ..................................................................................................................... 33 6 Kinki ....................................................................................................................... 33 7 Chugoku.................................................................................................................. 33 8 Shikoku ................................................................................................................... 34 9 Kyushu .................................................................................................................... 34 10 Okinawa ............................................................................................................... 34 Section 7 Initiatives to Promote Tourism in Each Region ......................................... 35 1 Hokkaido ................................................................................................................ 35 2 Tohoku .................................................................................................................... 36 3 Kanto ...................................................................................................................... 37 4 Hokuriku-Shinetsu ................................................................................................ 38 5 Chubu ..................................................................................................................... 39 6 Kinki ....................................................................................................................... 40 7 Chugoku.................................................................................................................. 40 8 Shikoku ................................................................................................................... 41 9 Kyushu .................................................................................................................... 42 10 Okinawa ............................................................................................................... 43 Part I Tourism Trends in 2016 Chapter 1 Global Tourism Trends Section 1 Global Macroeconomic Conditions The global economy in 2016 continued to recover moderately in the second half of the year. The reasons behind this are the effects of the Chinese government's economic policies and the economies of developed countries have turned to a slight increase from weakening. The economic situation in each region is as follows. According to the IMF (International Monetary Fund), the real economic growth rate in the United States in 2008 and 2009 was negative for the second consecutive year. The real economic growth rate improved by 2.5% in 2010, after that it has been in the range of plus 1.6% to 2.6%, and the economic recovery continues. Due to the influence of the strong dollar and the depreciation of crude oil, etc. since the latter half of 2014, weakening in a part of the corporate sector was seen in 2016, but these effects were almost canceled by the end of 2016. However, since the economic environment of the corporate sector was not very good, the real economic growth rate in 2016 was 1.6%, slowing down compared to the 2.6% growth rate of the previous year. In the EU (European Union), the real economic growth rate has been positive since 2013, 0.3 % to 2.3 %, and the economy has continued to recover moderately. Although the European economy in 2016 was concerned about the impact of the uncertainty of the economic environment due to the UK's withdrawal from the EU, the steady recovery in private consumption is supporting a gradual economic recovery. The real economic growth rate of the Chinese economy remained at the 7% level from 2012 to 2014, but since 2015 the real economic growth rate has slowed to the 6% level. In 2016, the Chinese economy is recovering through economic stimulus measures including an automobile tax reduction and infrastructure investment. In the 5 major countries (Indonesia, Malaysia, the Philippines, Thailand and Viet Nam) of ASEAN (Association of Southeast Asian Nations), the real economic growth rate was between 4.6% and 6.9%. The Indonesian economy is on a gradual recovery trend due to strong domestic demand, supported by economic stimulus measures such as investment by government infrastructure, but the Malaysian economy has been slowing its growth due to the slowdown of natural resources and the slowdown of the Chinese economy, so, as a result, the growth rate of the 5 major ASEAN countries has been flat overall. Among other emerging countries, the real economic growth rate in Latin American and Caribbean countries fell to -1.8% in 2009, but it recovered significantly to 6.1% for 2010. However, after that, the economies of these countries decelerated in recent years, falling to a growth rate of -0.6% in 2016. In the Middle East and North African countries, the real economic growth rate fell to 1.5% in 2009, but after that the economy recovered. The real economic growth rate stayed between 4.6% and 5.2% until 2012, then slightly decreased to between 2.1% and 3.1% after 2013. The economies in Sub-Saharan African countries have gradually declined since they showed a high growth rate of 7.0% in 2010, and were between 3.4 and 5.2% until 2015. The growth rate has slowed to 1.4% in 2016. (Fig. I-1) Fig. I-1 Changes in the Real Economic Growth Rates of Major Countries and Regions (%) 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Japan 2.2 -1.0 -5.5 4.7 -0.5 1.7 1.4 0.0 0.5 0.5 United States 1.8 -0.3 -2.8 2.5 1.6 2.2 1.7 2.4 2.6 1.6 EU 3.3 0.6 -4.3 2.1 1.7 -0.4 0.3 1.6 2.3 1.9 China 14.2 9.6 9.2 10.6 9.5 7.9 7.8 7.3 6.9 6.6 ASEAN (5 countries) 6.2 5.4 2.4 6.9 4.7 6.2 5.1 4.6 4.8 4.8 Latin Americas and the Caribbean 5.9 4.0 -1.8 6.1 4.6 3.0 2.9 1.0 0.0 -0.6 Middle East and North Africa 5.6 4.8 1.5 5.2 4.6 5.1 2.2 2.6 2.1 3.2 Sub-Saharan Africa 7.1 5.9 3.9 7.0 5.0 4.3 5.2 5.1 3.4 1.4 Source: World Economic Outlook Database ,October 2016 (IMF) 1 Section 2 The Global Tourism Situation in 2016 The UNWTO announced in January 2017 that the number of international tourist arrivals worldwide in 2016 had increased by 46 million to reach 1.24 billion, up 3.9% from the previous year. The figure decreased in 2009 due to the impact of the 2008 financial crisis, but it increased in each of the 7 subsequent years. (Fig. I-2) Fig. I-2 Changes in the Number of International Tourist Arrivals (100 mil. people) 14.0 12.4 11.9 11.4 12.0 10.9 10.4 10.0 9.5 10.0 9.1 9.3 8.9 8.6 8.1 7.6 8.0 6.7 6.8 7.0 6.9 6.0 6.3 5.6 5.9 6.0 4.0 2.0 0.0 Source: Reference from the UNWTO While the number of international tourist arrivals is strongly correlated with real global GDP, the number of international tourist arrivals slightly exceeded it. (Fig. I-3) Fig. I-3 Changes in the Number of International Tourist Arrivals and Real Global GDP (100 mil. people) (%) 13.0 220 12.0 200 11.0 180 10.0 160 9.0 140 8.0 7.0 120 6.0 100 Real global GDP (Right axis) International tourist arrivals (Left axis) Source: References from the UNWTO and the IMF Note: Real global GDP is expressed
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