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"I'll Give You a Million Dollars If You'll Be My Husband Tonight."

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FEBRUARY 27, 1967 50 CENTS 36TH YEAR THE BUSINESSWEEKLY OF TELEVISION AND RADIO Next season's CBS -TV schedule has youth in mind. p25 NAB sets out to streamline TV time standards. p28 PERSPECTIVE 1967: Bullish year for radio -TV. p41 Are licenses vulnerable at renewal or sale time? p90 COMPLETE INDEX PAGE 7 C,rl B. Ylv'salcer Library 1.1rorhod. MUM l) "I'll give you a million dollars if you'll be my husband tonight." ack Lemmon, Romy Schneider and Dorothy Provine star in David Swift's delightful color comedy of two ouples' frantic attempt to save $15,000,000, a lady's reputation and an advertising man's job: "Good Neighbor Sam." One of Screen Gems' Post -1960 Feature Films for Television, Volume II. Screen Gems Les Biederman President - Midwestern Broadcasting Company Traverse City, Michigan "CATV broadens broadcasting by filling the channel gap" "Every empty channel on a viewer's TV set repre- the viewers in that area. It can also provide crystal - sents an opportunity for public service. By working clear reception of local TV stations regardless of hand in hand with network and local broadcasting obstructions or terrain. stations, CATV can broaden the use of the tele- "Let us remember that a television set is a big vision set and meet the insatiable desire of all investment for most people. When network and viewers for more educational, entertainment and local TV stations dovetail their efforts with those news programs. of CATV, the people are bound to benefit." "CATV can increase the number of hours of TV watched per viewer. It can bring in programs ,' which, for one reason or another, are not available in a certain locality, yet they are of interest to This statement courtesy of Midwestern Broadcasting Company JFKftUFII JERROLD ELECTRONICS CORPORATION Another Saint Louis First... 24 hour news coverage. The first time in St. Louis, a television news desk is staffed around the clock. KTVI does it, of course! The only TV station to process its own color and black & white news film ... the station with more working newsmen in the field, eight mobile news units, and a 40 channel communications center . .. the station that gets there first with the most. KTVI MORE reasons why KTVI has the best ST. LOUIS news facility in St. Louis. Housewives first choice To sell food items, health and beauty aids, hosiery, or any of the multitude of products purchased principally by the house- wife, select the station that delivers more. In the nation's 12th ranked television market, KRLD -TV reaches 22.2% more house- wives per average quarter -hour than the 2nd station; 70.2% more than the 3rd station; and 238.5% more than the 4th station.* Contact your H -R representative for a most efficient sched- ule on the housewives' preferred station. "November 1966 ARB Market Report Television audience estimates Sunday thru Saturday 9:00 AM to Midnight represented nationally by KRLD-TV ) The Dallas Times Herald Station CLYDE W. REMBERT, President OAFT. 4 BROADCASTING, February 27, 1967 LBJ for CPTV CLOSED CIRCUITS President Johnson is expected this week to ask Congress legislation for joint board chairman, and Glenn page 27), is actively seeking to pur- creating system of "public television" Marshall Jr., WJxT(TV) Jacksonville. chase TV station properties to be op- advocated by Carnegie Commission on Fla. erated now by himself and eventually Educational Television. In special mes- by his son, now 20. Mr. Funt plans to sage, President reportedly will request keep his production staff intact in excise tax new TV Samuels for Strouse (1) on sets, (2) hopes that Camera and spin -off series, chartering of Corp. for Public Televi- Candid Kids, can return Announcement will be made this to some net- sion, (3) appropriation of $20 million. work schedule as replacement week of appointment of Perry S. in Jan- as recommended in his budget mes- uary Samuels, vice president -general man- 1968. He has basis for optimism: sage last month, for federal aid to Candid Camera has ager of WPTR Albany, N. Y.. as gen- been carried and states in establishing noncommercial canceled by NBC, ABC, old DuMont eral manager of Avco s WWDC -AM -FM stations. network and Washington. He will succeed Ben also CBS on previous oc- casions. Presumably, presidential message Strouse, who has resigned effective will also lend support to other Car- July I after 25 years with Washington negie suggestions: additional expend- independent, to devotè his time to per- itures for ETV by states and local sonal interests, including board chair- P for prestige governments, additional contributions manship of Broadcast Electronics Inc.. from foundations and private donors Silver Spring, Md., part- ownership of If CBS -TV sells all commercial min- (BROADCASTING, Jan. 30). WEBB Baltimore and motion picture utes in its 1967 National Football and real estate interests in Maryland. League packages at current offering Harder bargains Strouse family (including heirs of Joe prices, gross revenues will hit $40 Katz) sold wwDC properties to Avco million. This would allow network to Television networks have unusually Sept. I. 1965 for $3.5 million. "just about break even or make may- tough selling ahead, according to agen- be a million, maybe two," according to one cy sources, and blame is placed on 50 -50 fades CBS official. CBS's commit- uncertain state of national economy. ment in rights totals about $25.5 mil- lion. Added to this are costs of produc- which is defying near -term economic Stirrings deep within FCC indicate forecasting. "A guy's a nut if he buys tion, lines, etc., which official says will commission may be facing soon one bring outlay to around $40 million. something now that he might get for of most controversial rulemakings it Last year's NFL coverage yielded less two- thirds the price later on," says one has ever issued -to prohibit television agency program vice president. One than $1 million profit. Reason for networks from controlling more than continuing with marginal property: effect, according to agencies, is con- 50% of their prime -time programing. siderably more dealing in "guaran- NFL is considered prestige vehicle and Ashbrook P. Bryant, head of commis- liked by affiliates. teed" circulation agreements that usu- sion's network study staff, has been ally mean make -good minutes if reviewing voluminous filed comments Football package deals at CBS are original schedule's rating isn't up to in proceeding, and is expected to draft being offered as Plan A with 21 games snuff. Agency men are estimating that working paper for consideration by his last half of network inventories to be for $75,000 per commercial minute, superiors by end of March -or just Plan B of 16 games for $48,000 per sold for 1967 -68 season will be avail- about on second anniversary of issu- able two months later than usual. minute, and 24 gaines each in pre- ance of rulemaking (BROADCASTING, game plan for $27,500 per minute, March 29, 1965). It's little early to and in postgame for $35,000 per min - count Candidates commission noses on issue, but ute. On package sales, network must odds are against its being approved in allow for 15% agency commission. Early -bird candidates for National anything like present form. Availabilities are being offered first Association of Broadcasters television to national advertisers, and when "ex- board have begun campaigns seeking Bulls in broadcasting hausted," will be sold to regional ad- support. Two board members are up vertisers. for re- election to second two -year New highs were achieved by three term and four seats are vacant. Mak- group owners last week listed on New ing bids are Burton LaDow KTvx(TV) York Stock Exchange. Capital Cities Oracle Phoenix; Eldon Campbell, WFBM -TV (with years low of 22314 ) reached 43; Indianapolis; Eugene Wilkin, WGAN- Cox Broadcasting (low of 27% ) at- What Tv Portland, Me., and Hamilton Shea, are essential ingredients for tained 451/2, and Storer Broadcasting start of "viable" fourth network pri- WSVA -TV Harrisonburg, Va. Up for re- (low of 281/8) achieved 50. Taft marily of UHF outlets? Commissioner election are Carl Lee, WKZO -TV Kala- (with year's low of 191/x) closed Fri- Robert E. Lee, FCC's mazoo, Mich., and Charles Tower, most frequent day at 40% -one point below its spokesman in behalf of UHF, has this Corinthian Broadcasting, New York. 413/8. year's high of rule -of- thumb: Outlets in top 50 mar- Board members whose terms will kets, with 50% saturation of sets with end at NAB convention in Chicago Man in the market UHF capability. With some 25 of top in April are Joseph Baudino, Westing- 50 markets already UHF populated house Broadcasting, Washington; Otto Producer Allen Funt, whose nigh - and with authorizations in all of Brandt, KING -TV Seattle; John E. Dille perennial Candid Camera series is not others, he figures minimum criteria Jr., Communicana Group of Indiana, being renewed by CBS -TV (story. can be met by end of 1967. BROADCASTING. February 27, 1967, Vol. 72. No. 9. Published every Monday. 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS INC., 1735 DeSales Street. N. W. Washington, D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROADCASTING, Washington, D. C. 20036. 101fe're turned on. WJWTV CLEVELAND We're turned on The color trend in Cleveland. We're leading it. A million NEW YORK LOS ANGELES PHILADELPHIA DETROIT MIAMI hungry sports fans a year. They're ours. Hard -nosed news WHN KGBS WIBG IVJBK WGBS coverage at noon, six and eleven.
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