"I'll Give You a Million Dollars If You'll Be My Husband Tonight."

Home , Bill Mazer, Field Communications, John Schubeck, Kaiser Broadcasting, KCND, KCTO

FEBRUARY 27, 1967 50 CENTS 36TH YEAR

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Next season's CBS -TV schedule has youth in mind. p25 NAB sets out to streamline TV time standards. p28 PERSPECTIVE 1967: Bullish year for radio -TV. p41 Are licenses vulnerable at renewal or sale time? p90

COMPLETE INDEX PAGE 7 C,rl B. Ylv'salcer Library 1.1rorhod. MUM l)

"I'll give you a million dollars if you'll be my husband tonight."

ack Lemmon, Romy Schneider and Dorothy Provine star in David Swift's delightful color comedy of two ouples' frantic attempt to save $15,000,000, a lady's reputation and an advertising man's job: "Good Neighbor Sam." One of Screen Gems' Post -1960 Feature Films for Television, Volume II. Screen Gems Les Biederman President - Midwestern Broadcasting Company Traverse City, Michigan

"CATV broadens broadcasting by filling the channel gap"

"Every empty channel on a viewer's TV set repre- the viewers in that area. It can also provide crystal - sents an opportunity for public service. By working clear reception of local TV stations regardless of hand in hand with network and local broadcasting obstructions or terrain. stations, CATV can broaden the use of the tele- "Let us remember that a television set is a big vision set and meet the insatiable desire of all investment for most people. When network and viewers for more educational, entertainment and local TV stations dovetail their efforts with those news programs. of CATV, the people are bound to benefit." "CATV can increase the number of hours of TV watched per viewer. It can bring in programs ,' which, for one reason or another, are not available in a certain locality, yet they are of interest to This statement courtesy of Midwestern Broadcasting Company

JFKftUFII JERROLD ELECTRONICS CORPORATION Another Saint Louis First... 24 hour news coverage.

The first time in St. Louis, a television news desk is staffed around the clock. KTVI does it, of course! The only TV station to process its own color and black & white news film ... the station with more working newsmen in the field, eight mobile news units,

and a 40 channel communications center . .. the station that gets there first with the most. KTVI MORE reasons why KTVI has the best ST. LOUIS news facility in St. Louis. Housewives first choice

To sell food items, health and beauty aids, hosiery, or any of the multitude of products purchased principally by the housewife, select the station that delivers more. In the nation's 12th ranked television market, KRLD -TV reaches 22.2% more housewives per average quarter -hour than the 2nd station; 70.2% more than the 3rd station; and 238.5% more than the 4th station.*

Contact your H -R representative for a most efficient schedule on the housewives' preferred station.

"November 1966 ARB Market Report Television audience estimates Sunday thru Saturday 9:00 AM to Midnight

represented nationally by KRLD-TV ) The Dallas Times Herald Station CLYDE W. REMBERT, President OAFT.

4 BROADCASTING, February 27, 1967 LBJ for CPTV CLOSED CIRCUITS President Johnson is expected this week to ask Congress legislation for joint board chairman, and Glenn page 27), is actively seeking to pur- creating system of "public television" Marshall Jr., WJxT(TV) Jacksonville. chase TV station properties to be op- advocated by Carnegie Commission on Fla. erated now by himself and eventually Educational Television. In special mes- by his son, now 20. Mr. Funt plans to sage, President reportedly will request keep his production staff intact in excise tax new TV Samuels for Strouse (1) on sets, (2) hopes that Camera and spin-off series, chartering of Corp. for Public Televi- Candid Kids, can return Announcement will be made this to some net- sion, (3) appropriation of $20 million. work schedule as replacement week of appointment of Perry S. in Jan- as recommended in his budget mes- uary Samuels, vice president -general man- 1968. He has basis for optimism: sage last month, for federal aid to Candid Camera has ager of WPTR Albany, N. Y.. as gen- been carried and states in establishing noncommercial canceled by NBC, ABC, old DuMont eral manager of Avco s WWDC -AM -FM stations. network and Washington. He will succeed Ben also CBS on previous oc- casions. Presumably, presidential message Strouse, who has resigned effective will also lend support to other Car- July I after 25 years with Washington negie suggestions: additional expend- independent, to devotè his time to per- itures for ETV by states and local sonal interests, including board chair- P for prestige governments, additional contributions manship of Broadcast Electronics Inc.. from foundations and private donors Silver Spring, Md., part- ownership of If CBS -TV sells all commercial min- (BROADCASTING, Jan. 30). WEBB Baltimore and motion picture utes in its 1967 National Football and real estate interests in Maryland. League packages at current offering Harder bargains Strouse family (including heirs of Joe prices, gross revenues will hit $40 Katz) sold wwDC properties to Avco million. This would allow network to Television networks have unusually Sept. I. 1965 for $3.5 million. "just about break even or make may- tough selling ahead, according to agen- be a million, maybe two," according to one cy sources, and blame is placed on 50 -50 fades CBS official. CBS's commit- uncertain state of national economy. ment in rights totals about $25.5 million. Added to this are costs of produc- which is defying near -term economic Stirrings deep within FCC indicate forecasting. "A guy's a nut if he buys tion, lines, etc., which official says will commission may be facing soon one bring outlay to around $40 million. something now that he might get for of most controversial rulemakings it Last year's NFL coverage yielded less two- thirds the price later on," says one has ever issued -to prohibit television agency program vice president. One than $1 million profit. Reason for networks from controlling more than continuing with marginal property: effect, according to agencies, is con- 50% of their prime -time programing. siderably more dealing in "guaran- NFL is considered prestige vehicle and Ashbrook P. Bryant, head of commis- liked by affiliates. teed" circulation agreements that usu- sion's network study staff, has been ally mean make -good minutes if reviewing voluminous filed comments Football package deals at CBS are original schedule's rating isn't up to in proceeding, and is expected to draft being offered as Plan A with 21 games snuff. Agency men are estimating that working paper for consideration by his last half of network inventories to be for $75,000 per commercial minute, superiors by end of March -or just Plan B of 16 games for $48,000 per sold for 1967 -68 season will be avail- about on second anniversary of issu- able two months later than usual. minute, and 24 gaines each in pre- ance of rulemaking (BROADCASTING, game plan for $27,500 per minute, March 29, 1965). It's little early to and in postgame for $35,000 per min - count Candidates commission noses on issue, but ute. On package sales, network must odds are against its being approved in allow for 15% agency commission. Early -bird candidates for National anything like present form. Availabilities are being offered first Association of Broadcasters television to national advertisers, and when "ex- board have begun campaigns seeking Bulls in broadcasting hausted," will be sold to regional ad- support. Two board members are up vertisers. for re- election to second two -year New highs were achieved by three term and four seats are vacant. Mak- group owners last week listed on New ing bids are Burton LaDow KTvx(TV) York Stock Exchange. Capital Cities Oracle Phoenix; Eldon Campbell, WFBM -TV (with years low of 22314 ) reached 43; Indianapolis; Eugene Wilkin, WGAN- Cox Broadcasting (low of 27% ) at- What Tv Portland, Me., and Hamilton Shea, are essential ingredients for tained 451/2, and Storer Broadcasting start of "viable" fourth network pri- WSVA -TV Harrisonburg, Va. Up for re- (low of 281/8) achieved 50. Taft marily of UHF outlets? Commissioner election are Carl Lee, WKZO -TV Kala- (with year's low of 191/x) closed Fri- Robert E. Lee, FCC's mazoo, Mich., and Charles Tower, most frequent day at 40% -one point below its spokesman in behalf of UHF, has this Corinthian Broadcasting, New York. 413/8. year's high of rule -of- thumb: Outlets in top 50 mar- Board members whose terms will kets, with 50% saturation of sets with end at NAB convention in Chicago Man in the market UHF capability. With some 25 of top in April are Joseph Baudino, Westing- 50 markets already UHF populated house Broadcasting, Washington; Otto Producer Allen Funt, whose nigh - and with authorizations in all of Brandt, KING -TV Seattle; John E. Dille perennial Candid Camera series is not others, he figures minimum criteria Jr., Communicana Group of Indiana, being renewed by CBS -TV (story. can be met by end of 1967.

BROADCASTING. February 27, 1967, Vol. 72. No. 9. Published every Monday. 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS INC., 1735 DeSales Street. N. W. Washington, D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROADCASTING, Washington, D. C. 20036. 101fe're turned on.

WJWTV CLEVELAND We're turned on The color trend in Cleveland. We're leading it. A million NEW YORK LOS ANGELES PHILADELPHIA DETROIT MIAMI hungry sports fans a year. They're ours. Hard -nosed news WHN KGBS WIBG IVJBK WGBS coverage at noon, six and eleven. Outstanding movies. Great CBS programming. You bet we're turned on. And TOLEDO CLEVELAND CLEVELAND DETROIT MILWAUKEE by more and more Clevelanders every day. Because WSPD WJW WI IV-TI' U'JBK -TV WITZ -TV WJW -TV gives Clevelanders what they want, we can give ATLANTA TOLEDO BOSTON STORER you what you want - more for your buy month after WAGA -TV WSPD -TV WSBK -TV month after month. eroeouermG COmve.r

6 BROADCASTING, February 27, 1967 WEEK IN BRIEF

CBS -TV reveals swing toward youth- catching fare as Strongly worded ABC -ITT reply to Justice Department's network announces 1967 -68 schedule. Age -lifting strategy filing on merger bid hits Justice as misrepresenting data, forces some of venerables off air. Casualty list includes and charges it with using desperation tactics to have FCC 'Gunsmoke' and 'What's My Line.' See .. re -open case. See ... CBS RESHUFFLE ... 25 BATTLE ESCALATES ... 88

NAB TV code board begins comprehensive look at time Three pending cases before FCC give indication that standards for advertising; comes up with 'concept' calling TV stations are no longer immune from challenges to their for simplication with emphasis on program interruptions licenses. Renewal or sales applications being put to test and total nonprogram time. See .. . in current debates. See .. STREAMLINING BEGINS ... 28 KING OF HILL ... 90

New York City bar committee rejects proposal of im- LBJ's telecommunications adviser urges Congress to posing legal curbs on crime news coverage as unconstitu- tackle problem of radio spectrum. In report to Senate and tional. Calls for self-discipline by bar, courts, police and House commerce groups, O'Connell warns of stagnation media to protect free trials. See ... unless new plan is drawn. See ... COURTS HOUSECLEANING ?... 80 WARNED ON SPECTRUM ... 93

PERSPECTIVE 1967

Economic outlook has broadcasting showing unusual Tight money market and new FCC controls didn't put strength in generally uncertain year. TV seen making damper on station trading in '66 as 409 properties worth sales advances of 10% in network, 8% in spot. Total $137.5 million changed hands. Brokers are bullish about radio billings could go up 12 %. See ... prospects in '67. See ... TWO UP- CURVES ... 41 STATION TURNOVER ... 77

Radio and TV last year showed increases in all areas: AT FCC prime concern is communications satellites and network, national, regional and local spot. TV time sales technology; in Congress it's copyright legislation on CAN. increased $122.6 million to $1.8 billion. Radio up 98.2 NAB worried over congressional reaction to broadcast million to $926 million. See .. . endorsement of candidates. See ... FAT GAINS FOR BOTH ... 42 GOVERNMENT PRESSURES ... 54

DEPARTMENTS

AT DEADLINE 9 MONDAY MEMO 20 rxsílr mtv as am'n BROADCAST ADVERTISING 28 OPEN MIKE 16 Published every Monday. 53d issue CHANGING HANDS 92 PROGRAMING 80 (Yearbook Number) published in WEEK'S HEADLINERS 10 January by BROADCASTING PuBLIcATIONS CLOSED CIRCUIT 5 ¡Nc. Second -class postage paid at Washington, D. C., and additional DATEBOOK 12 WEEK'S PROFILE 115 offices. EDITORIAL PAGE 116 Subscription prices: Annual subscription for 52 weekly Issues $8.50. EQUIPMENT & ENGINEERING 93 Annual subscription including Year- book number $13.50. Add $2.00 per FANFARE 96 year for Canada and $4.00 for all other countries. Subscriber's occu- FATES & FORTUNES 98 pation reauired. Regular issues 50 cents per copy. Yearbook Number FINANCIAL REPORTS 38 $5.00 per copy. AMERICANI4 BUSINESS PRESS, INC. Subscription orders and address FOR THE RECORD 102 changes: Send to BROADCASTING Cir- ,,. culation Dept., 1735 DeSales Street. INTERNATIONAL 36 N.W.. Washington, D. C., 20036. On changes, please include both old and LEAD STORY 25 new addresses plus address label from 88 front cover of magazine. THE MEDIA 4L

BROADCASTING, February 27, 1967 7 What is an 1nfluenC1ÌJle 2

A potential customer who listens to Storz radio. An influencible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and services. Storz radio effectively reaches more of these potential customers who are forming lifetime buying habits. Influence the Influencibles". Get the response you want with Storz radio.

G 1965 Storz Broadcasting Co., Inc.

WDGY Minneapolis-St. Paul WHB Kansas City KOMA Oklahoma City IBla,rl (Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM Miami [R.A.R., Inc.[ (Eastman) (Bla)r)

8 BROADCASTING, February 27, 1967 Late news breaks on this page an on page 10 Complete coverage of week begins on page 25 AT DEADLINE

San Juan and WOLE -TV Aguadilla, both Poole buying WPRO -TV for $16.5 million Puerto Rico). For six months ended Dec. 31, 1966: OPENS WAY FOR CAPITAL CITIES KTRK -TV ACQUISITION 1966 1965 Earnings per share $0.66 $0.18 Income 1,370,000 443.000 Capital Cities Broadcasting signed owner of WJRT -Tv Flint, Mich. Capital Friday (Feb. 24) for sale of WPRO-TV Cities, represented in negotiations by Providence, R. I., to John B. Poole, Howard Stark, is retaining WPRO radio Beefing up schedule Detroit attorney- broadcaster, for $16.5 (neither is it acquiring KTRH, KTRK -TV'S million (CLOSED CIRCUIT, Jan. 9). Sale radio affiliate). WPRO -TV is on channel with documentaries is in anticipation of Capital Cities' pro- 12. posed acquisition of KTRK -TV Houston Other Capital Cities TV stations are ABC is today (Feb. 27) for $21.3 million (BROADCASTING. Nov. WTEN(TV) Albany and WKBW -TV Buf- announcing weekly six one -hour 21, 1966), since company already owns falo, N. Y., WTVn(TV) Durham, N. C. new TV series of all in color, as summer FCC limit of five VHF stations. Both and WSAZ -TV Huntington, W. Va., all documentaries, 67 sales are subject to FCC approval. VHF and one UHF, wcDC(Tv) Adams. replacement for ABC Stage in Six Mr. Poole is president and principal Mass. Thursday, 10 -11 p.m. EDT period. other shows selected from past ABC News -produced telecasts will be shown. Episodes start June 1 under overall title of Summer Focus. ASCAP members eye 2:30 p.m., Hawaiian time, and received ABC News will also produce six new in Japan, Monday-Friday, 8:30 -9:30 shows. As announced by Thomas D. a.m. (one day lost in crossing interna- Wolf, ABC vice president and director $38 million melon tional dateline). of TV and documentary programs, first in series will be "The Young Drug Users," new exploration of teenage drug Members of American Society of `Full and open' access addiction. Five other new documentaries Composers, Authors and Publishers will are "These Crazy Americans" (humor- benefit from $38,374,584 in net reve- sought in Speck trial ous foibles in this country); "Take a nues garnered by licensing organization Deep Deadly Breath" on air pollution in 1966. Voice of broadcasters was heard Fri- in major world cities; "Southern Ac- Financial figures were released at day (Feb. 24) protesting restrictions cents: Northern Ghettos" on migration ASCAP's West Coast membership meet- placed on news coverage of Illinois north of Negroes; two political specials ing in Los Angeles. murder trail. based on political conventions to be held Record monetary melon for ASCAP National Association of Broadcasters next year. writers and publishers comes as President Vincent Wasilewski added his result Reruns include, among others, "I of all -time high gross revenues of $46,- voice to chorus of protests from print 580,626 and comparative all -time low media on coverage of Richard Speck expenses of $3,829,621. Although trial in Peoria (see page 82). Speck is ASCAP does not identify income from charged with murder of eight Chicago High Cotton TV- radio, it is generally understood nurses last summer. broadcasting accounts for 85% of take. Mr. Wasilewski said several modifi- Station representation made Addressing meeting, ASCAP Presi- cations of original court order "fall far Congressional Record last week. dent Stanley Adams vehemently attacked short" of TV -radio objections. "The Rep. T. R. Kupferman (R -N. Y.) rival Broadcast Music Inc. organization. very right of the accused to a fair trial," in remarks inserted in Record ap- Among other charges, he said BMI's he added, "is more likely to be served pendix, paid tribute to Edward broadcast survey system is "the greatest by public knowledge than by secrecy." Petry & Co. Inc. for its trade ad invitation to payola that exists any- Deploring court imposed restrictions, he campaign demonstrating extent to where." said, "nothing less than full and open which its TV station list, in co- access, subject only to reasonable operation with Advertising Coun- Hawaii -Japan by Lani Bird ground rules to preserve dignity and cil, had donated public service decorum within the courtroom" will time for such efforts as mental be acceptable to TV- radio. ABC International said Friday (Feb. retardation, forest fire prevention, 24) that ABC -TV affiliate KHVH -TV Red Cross, Community Chest and Honolulu broadcast over five -day span Earnings are up other projects. special programs live via Lani Bird Inserted in Record was list of satellite to NET in Tokyo for daily Columbia Pictures has achieved com- 37 TV stations repped by Petty, Norio Kijima Morning Show, which fortable increase in earnings for first along with statement on campaign usually originates in Tokyo. Programs six months of current fiscal year, it crediting Martin L. Nierman, Pet- originated as remotes from various lo- was reported Friday (Feb. 24) by A. ry president, as its inspiration, cations in Hawaii. Hawaii -Japan tele- Schneider, president. Columbia Pictures with execution by Robert L. Hut- casts were conceived by Kenichiri owns 89% of Screen Gems Inc., TV ton Jr., Petry promotion and ad- Matsuoko, executive vice president of film syndicator and group broadcast vertising vice president, and Wes- NET. Pickups from various landmarks owner (KCPX-AM-FM-TV Salt Lake City, ley Advertising, Petry agency. in Hawaii were sent Sun.-Thurs., 1:30- wvuE[Tv] New Orleans, and WAPA -TV

more AT DEADLINE page 10

BROADCASTING, February 27, 1967 9 Game at 2 -2:30 EST; Dream Girl '67 WEEK'S HEADLINERS at 2:30 -2:55; Marlene Sanders news show at 2:55 -3 and Dating Game at 4 -4:30. These become effective in April Don Silver- Prior to 1948 he was employed by when ABC revamps daytime schedule, man, associate Newell Emmett Co., predecessor to Monday- Friday, 10:30 a.m. -4:30 p.m. producer with Cunningham & Walsh, as broadcast (BROADCASTING, Feb. 13). Talent Associates supervisor on Liggett & Myers. CBS -TV said it will add two more Ltd., New York, daytime shows to color: Search for Harry K. Renfro, VP, radio -TV at since last August, Tomorrow and The Guiding Light, Advertising Co., St. Louis, re- appointed direc- D'Arcy which are scheduled Monday- Friday signs, effective April 1, to become tor of daytime 12:30 -12:45 and 12:45 -1 respectively. head of his own programs, East They will join daytime regulars already broadcast man- Coast, ABC -TV. in color Linkletter's House Party, agement consult- -Art He succeeds Ir- Password, To Tell the Truth, and As ant business in St. W. Green- the World Turns. Mr. Silverman win Mr. Ren- who recent- Louis. field, fro joined D'Arcy was named director, daytime pro- ly in 1953 as man- Broadcasters help kill Coast, ABC -TV. Earlier grams, West ager of radio and Mr. Silverman served with CBS -TV television, and bill on games, contests and NBC -TV in various production was named VP and in 1963 formed his own capacities in 1960. He was After strong protest from broadcast- company, Creative Television Inc. responsible for es- ers and others Friday (Feb. 24) eco- Mr. Renfro tablishing 100 - nomic affairs committee of Maryland Lawrence W. Bruff, former adver- station Cardinal senate killed bill that would have pro- & Tobacco tising VP of Liggett Myers Baseball Network and also helped or- hibited contests or game promotions Co., New York, appointed director of ganize Sports Network Inc. He is where prize winners are determined by International Radio and Television So- president of Missouri Broadcasting Inc.; chance. ciety, effective today (Feb. 27) . Mr. executive VP of Calcasieu Radio & TV, Bill would have made anyone con- Bruff succeeds Claude Barrere who operators of KPLC- AM -FM -Tv Lake ducting such contest or game guilty of died Dec. 2, 1966 (BROADCASTING, Dec. Charles, La.; and member of board of misdemeanor and subject to $50 fine. 5, 1966). Mr. Bruff's association with directors of Radio 1380, interim oper- Robert B. Jones Jr., WFBR Baltimore, L&M spans period of nearly 20 years. ators of KWK St. Louis. testifying for Maryland-District of Columbia -Delaware Broadcasters As- sociation, said bill would discriminate For other personnel changes of the week see FATES & FORTUNES against state broadcasters. There are 15 TV stations and in- numerable radio stations in neighbor- Leonardo," "The Long Childhood of this spring and summer (beginning ing states putting signals into Maryland, Timmy," "1776" and "The Songmak- with "The State of Space" on Apr. 5), he said, and bill would put Maryland ers." and local buy of half -hour series Spirit stations "at distinct competitive dis- Series ends Aug. 30 with special on of Philadelphia, produced by and for advantage" since populace could par- Democratic convention. WFIL -TV Philadelphia. ticipate in games on out -of -state stations. Other ABC-TV activities: Prime -time schedule for 1967 -68 Networks adding more Billings, earnings rise season (September -June) will include more than 75 specials of "documentary, daytime color shows Papert, Koenig, Lois Inc., New York, cultural or entertainment nature" it was has reported increases in both earnings announced. Network says these pro- and billings for fiscal 1966 over pre- grams represent more than two hours ABC -TV will switch four daytime shows to color on April 3, and CBS -TV vious year. weekly. Among them are winter Olym- Year ended Nov. 30, 1966: pics from Grenoble, France and "The is flicking on color on two more of its regular daytime serials on March 13, 1966 1965 Undersea World of Jacques -Yves Earnings per share $0.61 $0.59 of one "reality" for total of six CBS shows. Gross billings 39,961,740 33,135,761 Cousteau," series -hour Net income 486,605 462,937 adventures. ABC's announcement Friday (Feb. ABC Films will place 152 hour 24) of more color in its daytime sched- episodes of Combat into syndication for ule was pointed up as having at least Joint overseas venture fall start on stations. Series, of which some relationship to ABC's emergency 25 programs are in color, has been on loan of $25 million from ITT. ABC Compton Advertising, New York, is ABC-TV for five years and completes reportedly has expressed concern over announcing today (Feb. 27) formation its network cycle at end of season. being left behind by CBS and NBC in of Compton -Clar International Werbea- their conversion to full color, and over gentur GMBH in Heidelberg. New agen- anticipated needs in making further cy will be directed by Dick Zuver, Most going into TV programing commitments (BROADCAST- former Compton management super- ING, Feb. 20). Attention also has been visor in New York. Compton -Clar, Insurance Company of North Amer- drawn to ABC's move to full color on formed mutually with Clar GMBH & ica, through N. W. Ayer & Son, both early evening Peter Jennings News last Co. (of which Compton has minority Philadelphia, this year plans largest ad- month. Initial plans had been to go interest), will serve both founder agen- vertising program in its 175 -year his- with color on news show next fall but cies. Compton said its 1966 billings tory. Major part is earmarked for TV: ABC moved up timetable at request of totaled $144 million, ranking agency co-sponsor of ABC-TV's NCAA college affiliates. 14th internationally. Clar GMBH that football, sponsor of NBC -TV specials Going color on ABC: Newlywed year billed about $7 million.

10 BROADCASTING, February 27, 1967 P11111111111 MN ME 111111 See your message get through to more young spenders. See your spots in color, surrounded by color. See your Katz man now.

BASIC ABC DATEBOOK

A calendar of important meetings and Best Gulf events in the field of communications. REGIONAL SALES CLINICS OF RADIO ADVERTISING BUREAU sIndicates first or revised listing. Feb. 28 -Chase -Park Plaza hotel, St. Feb. 27-28--Workshop on copyright, spon- Louis Coast Combo sored by the National Community Televi- sion Association. Mayflower hotel, Washing- March 3- Terrace Hilton hotel, Cin- ton. cinnati - -- March 17 -Hyatt House motor hotel, Best Gulf Feb. 28- Annual meeting of the sharehold- Seattle Doyle Dane Inc. to elect ers of Bernbach March 23- International hotel, Los directors and to transact other business. Angeles Museum of Modern Art, New York. Coast Buy April 18- Downtowner motor inn, MARCN New Orleans April March 1-3- Annual National Association of 21- Sheraton Blackstone, Chi- Broadcasters state presidents conference. cago Sheraton -Park hotel, Washington. May 10 -Hyatt House motor hotel, Burlingame, Calif. Mar. 2 -Forum on "The Cinematographer," sponsored by the New York chapter of the May 11 -Cherry Creek Inn, Denver National Academy of Television Arts and May 12 -Town House motor inn, Sciences. Participating directors of photog- Omaha K-NUZ raphy include Morris Hartzband, Andy May 22- Schine Ten Eyck hotel, Al- Laszlo. Ross Lowell, Gerry Hirschfeld, David bany, N. Y. Houston's Quaid, Richard Shore, George Silano and proven producer Zoll Vidor. De Luxe Laboratories Theatre, May 26- Sheraton Barringer hotel, with professional personali- New York. Charlotte, N. C. ties and award winning news June 12- Boston Stotler Hilton, Boston Mar. 2- 4-21st annual West Coast meeting staff. 24 Hours. of the Association of National Advertisers. June 16- Sheraton hotel, Philadelphia Speakers are William R. Tincher, president, Purex Corp.: Representative Lionel Van Deerlin (D- Calif.), and Dr. Jules Backman, president, WFTV(TV) Orlando, Fla.; John research professor of economics, New York Couric, vice president for public relations, University. Hotel Del Coronado, San Diego. National Association of Broadcasters; Charles March 2- 4- Southern states conference K. Murdock Jr., vice president and general (Region II) of the National Association of manager, WLW Cincinnati; Walter H. Stamp- Educational Broadcasters. Robert Meyer er Jr., Chattanooga Times and Chattanooga hotel, Jacksonville, Fla. Post and former commercial manager of WAPO Chattanooga; and Frank Jordan, di- Mar. 3- Annual Ball sponsored by Adver- rector of election broadcasts, NBC News. tising Women of New York (AWNY). Tick- University of Florida, Gainesville. ets available through Eugenie C. Number 1 FM in Houston Stamler, Norman, Craig & Kummel, 488 Madison March 7 -Special hearing on a space satel- with 280,000 watts of wonder- Avenue, New York. Proceeds will go to lite system by the Board of Broadcast Gov- ful stereo ... Soon 560,000 AWNY Foundation for educational and ernors. Ottawa. watts with twice the pleas- charitable activities. Waldorf Astoria hotel, New York. March 7- Twenty -third annual dinner of ure. 24 Hours. the Radio -TV Correspondents Association. March 3 -4- Annual radio-TV conference Shoreham hotel, Washington. and clinic sponsored by the University of Nor- March 7- Thirteenth annual meeting and Oklahoma. University of Oklahoma, dinner of the New York State Broadcasters man. Association. Speaker will be Marcus Cohn, March 4- Annual Ad Hatters Ball spon- Washington attorney. Thruway Motor Inn, sored by the Women's Advertising Club of Albany, N. Y. Baltimore. Emerson hotel, Baltimore. March 7- Seventh annual International UMarch 4 -5- Meeting of the Tri -State TV Broadcasting awards presentation for best Translator Association. Northern hotel, Bill- TV and radio commercials, sponsored by KAM ings, Mont. Hollywood Radio & Television Society. Hol- lywood Palladium, Hollywood. March 5 -7- Second national conference on Beaumont's flagship station long -range financing of educational televi- March 7- 8- Meeting, executive committee. with personalities and the sion sponsored by the Educational Televi- National Community Television Association. sion Stations division of the National Asso- Madison hotel, Washington. ratings to make sales for ciation of Educational Broadcasters. Speak- products. 24 Hours. Killian Jr., chairman March 8- 22-Third international conference ers include James R. on educational radio and television spon- of the corporation of the Massachusetts Union, Institute of Technology and chairman of the sored by the European Broadcasting Carnegie Commission on Educational Tele- Paris. vision; James McCormack, board chairman, March 9 - International Radio and Tele- Communications Satellite Corp.; and Mc- vision Society awards its Gold Medal for George Bundy, president of the Ford 1967 to Robert W. Sarnoff, RCA president. Foundation. Stotler Hilton hotel, Washing- Bob Hope will serve as master of cere- For Complete Information ton. monies. Waldorf- Astoria hotel, New York. March 6- Deadline for comments on FCC's March 9- 10- Annual spring convention of would THE KATZ AGENCY, Inc. proposed rulemaking that prohibit Arkansas Broadcasters Association. Speakers AM, FM and TV licensees from broadcast- include William Walker, director of broad- STATION REPRESENTATIVES ing "station -identification announcements, cast management, National Association of promotional announcements, or any other Broadcasters. Coachman's Inn, Little Rock. broadcast matter" that either leads or attempts to lead listeners to believe that a March 10 -11- Annual meeting of the Ari- "station has been assigned to a city other zona Community Television Association. CH than that specified in its license ?' In its Speakers include Arizona Governor Jack of the commission noted Williams. Valley Ho hotel, Scottsdale, Ariz. represents K -Que in notice rulemaking that some licensees manage to mislead isMar. 11 -First grand dinner dance ball New York, Chicago, Detroit audiences as to the city they are licensed sponsored by Film Producers Association of and Los Angeles. to serve -despite their literal compliance New York. Guest will be Mayor Lindsay, with present station -identification rules. who will be honored for his efforts in at- In Houston call Dave Morris JA 3 -2581 tracting film production to the city with March 6 -Ninth annual broadcasting day first sponsored by the University of Florida. the such award offered by the FPA Speakers include Bill Grove, director of since its foundation in 1948. FPA's officers and directors for 1967 will be installed at public affairs at WJXT(TV) Jacksonville, the dinner. The Plaza, New York. Fla.; Russell C. Tornabene, manager, NBC Radio network news; Joseph L. Brechner, UMarch 11- Hollywood chapter, National 4<[ALL EYES ARE ON AVCO BROADCASTING

Like WOAI Radio._ and Not Just the Eyes of Texas, Either!

Watchful time buyers and advertisers know that Texas market. Ask your BCG man for the story on WOAI is now FIRST in San Antonio 6 A.M. to The Forward Look in Broadcasting ... WOAI, Noon, third Noon to 6 P.M. Monday through Radio Texas ... biggest star in the Lone Star State. Friday *. And moving, man, moving! Reformated *Nov. -Dec. 1966 Metro Pulse. Audience and related data are based on estimate provided by the source indicated and are subject to rejuvenated. Easy listening music. Brought and the qualifications issued by this service. Copy of qualifications up to the minute to better serve the thriving South available on request.

The Forward Look in Broadcasting

BROADCASTING CORPORATION

TELEVISION: WLW -T Cincinnati / WLW -D Dayton / WLW -C Columbus / WLW -I Indianapolis / WOAI -TV San Antonio RADIO: WLW Cincinnati / WOAI San Antonio / WWDC Washington, D.C. / Represented by BCG / WWDC -FM Washington, D.C. Represented by QM' / KYA & KOIT San Francisco / Represented by Edward Petry & Co.

BROADCASTING, February 27, 1967 13 What radio network 48 top markets most

Albany, N. Y. -WROW Baltimore, Md. -WFBR Bismarck, N. D. -KFYR Boston, Mass. -WHIN.

Cincinnati, Ohio -WCKY Cleveland, Ohio -WGAR Columbus, Ohio -WBNS Dallas, Tex. -KLIF

'Houston, Tex.-KILT Indianapolis, Ind. -WIBC Jacksonville, Fla. -WPDQ Kansas City, Mo. -WHE

Milwaukee, Wisc. -WOKY Minneapolis, Minn. New Orleans, La. -WDSU New York, N. Y. -WABC -WDGY

Phoenix, Ariz. -KOY Pittsburgh, Pa. -WWSW Portland, Me. -W Portland, Ore. -KGW

16.

San Antonio, Tex. -KTSA San Diego, Calif. -KCBQ San Francisco, Calif. Seattle, Wash. -KING -KGO reaches these efficiently?

Buffalo, N. Y. -WKBW Charleston,W.Va. -WCHS Charlotte, N. C. -WBT Chicago, III. -WLS None. The Blair Radio Plans reach them

Denver, Colo. -KOA Detroit, Mich. -WXYZ Fort Worth, Tex. -KFJZ Hartford, Conn. -WPOP most efficiently. Now there are two better ways to TA buy multi- market radio. One is the Blair Radio Spot Bank Plan. The other is the Blair Radio Group Plan. Consider just a few of the advantages they give you, (noxville, Tenn. -WNOX Los Angeles, Calif. Memphis, Tenn. -WMC Miami, Fla. -WQAM compared with buying radio on the old - -KPOL fashioned network basis. First, with the Blair Radio Plans, you can be selective as to which markets you wish to reach, and at what weights. Second, you can buy more economi- cally, because you can cut down on waste circulation. And you're buying at vol- Norfolk, Va.-WGH Oklahoma City, Okla. Omaha, Neb. -WOW Orlando, Fla. -WDBO ume spot radio rates. .-KOMA Third, each plan offers special timing options, designed to suit your specific business needs. And those points are only for open- ers. Just remember that today, the Blair Radio Plans let you buy multi- market radio schedules superior to what any 'rovidence, R. I.-WPRIk Rochester, N. Y. -WBBF Sacramento. Calif. St. Louis, Mo. -KSD network can offer. ,. -KXOA Call your Blair man. Let him show you how a Blair Radio Plan is the better way to sales- manage your dollars. BlairRadio

Spokane, Wash. -KREM Springfield, Mass. Tampa, Fla. -WFLA tux -WHYN Academy of Television Arts and Sciences annual ball. Century Plaza hotel. Los An- NAB RADIO PROGRAM CLINICS geles. May 18 -19 -Hotel Utah, Salt Lake March 12 -17 -Sixth annual Women's Page City NOON TIME Workshop and the 1966 J. C. Penney -Uni- May 22- 23- Rickey's Hyatt House, versity of Missouri Journalism Awards Palo Alto, Calif. sponsored by the University of Missouri. University of Missouri, Columbia. May 25-26-Skirvin hotel, Oklahoma City March 13 Deadline - for comments on June 4 -5- Holiday Inn, Nashville proposed FCC rulemaking to establish a table of assignments for the 20 educational June 6 -7- Sheraton Cadillac, Detroit FM channels (channels 201 through 220, 88.1 June 8 -9- Marriott Motor hotel, Phil- mc through 91.9 mc). adelphia UMarch 13 -14- Annual meeting of NBC television affiliates and NBC officials, Beverly of directors and to transact other business. Hilton hotel, Beverly Hills, Calif., preceded White Columns, Atlanta. on March 12 by reception at Century Plaza hotel. Meeting events at Beverly Hilton: March 17- Annual spring meeting of In- Walter D. Scott, board chairman, and diana Broadcasters Association. Marriott Julian Goodman, president of NBC, will hotel, Indianapolis. give luncheon addresses March 13 and 14 respectively; March 18- Deadline for entries to the business sessions; a visual pre- "Golden Rose of Montreux" television con- sentation of network activities, and the test sponsored by the European Broadcast- program schedule planned for the fall sea- ing Union (EBU). Entries should be sub- son plus a discussion on news with a panel mitted to: Television suisse romande, 6, of NBC News correspondents. place des Eaux -Vives, 1200 Geneva, Switzer- March 15- Pennsylvania Association of land. Broadcasters dinner for Pennsylvania con- March 20- 23- Convention of the Institute gressional delegation. PAB's Gold Medal of Electrical and Electronics Engineers. New S will be awarded entertainer Gene Kelly. Hilton Stotler Hilton hotel, Washington. York hotel, New York. March 21- Deadline for reply comments on March 15- Deadline for comments in FCC FCC's proposed rulemaking that would inquiry to amend commission rules to prohibit AM, FM and TV licensees PRIME TIME reallocate frequency bands 450.5 -451 and from broadcasting "station- identification an- 455.5 -456 mc to land mobile use in general nouncements, promotional announcements, IN (other than remote pickup) and to reduce or any other broadcast matter" that either to 50 kc spacing between assignable fre- leads or attempts to lead listeners to be- SHREVEPORT! quencies in bands 450 -450.5 and 455 -455.5 lieve that a "station has been assigned to mc for use by remote pickup broadcast a city other than that specified in its stations. license." KSLA -TV's "NOON NEWS" (12- March 16- Annual meeting of stockholders 12:30 pm., Mon. -Fri.) DELIVERS of Cox Broadcasting Corp. to elect a board lndicates first or revised listing. MORE HOMES than EITHER OF OTHER TWO STATIONS delivers OPEN MIKE IN PRIME TIME! (6:30 -10 pm, Sun. -Sat.)* Help with the nonburden Beach and his Chicago Advertising Club. EDITOR: I want to congratulate you on In our Manhattan studios we've Look at the figures! KSLA - your editorial, "Not the broadcaster's often had students from Columbia Uni- TV's "Noon News" delivers: burden" (BROADCASTING, Feb. 20). I, versity, Pratt Institute, The School of too, wanted to write a scorching letter Visual Arts -and far -afield trips from to Life. In fact, what they have been Pennsylvania State University, among 81,400 Adults contributing through their articles to others. It takes up a lot of our time, the American way of life is sometimes but our clients don't complain. In fact, doubtful. they sit in on some of the discussions. 59,100 Women! If I could have your permission, I And you know, in a way it's like the would like to use your editorial on some father who has a heart -to -heart talk with 59,400 Homes! of our broadcasts. Ogden R. Davies, his son -and learns something from general manager, WKAP Allentown, Pa. him! Some of these youngsters are (Permission granted. The BROADCASTING ready now. Samuel Magdoff, presi- editorial criticized a Life proposal that tele- Elektra Film Productions Inc., 82 % Audience Share! vision broadcasters and advertisers be taxed dent, to support the "public television" system New York. Only KSLA -TV's prime -night fig- that the Carnegie Commission on Educa- ures (6:30 -10:00 pm, Sun. -Sat.) tional Television has proposed.) manage to top this noon -time For the record delivery in Adults and Homes! Time spent for payoff EDITOR: In the report on Kaiser Indus- A Rating Fluke . . . ? EDITOR: Jim Beach's Monday Memo tries' 1966 earnings (BROADCASTING, No ... Things were the from Chicago ( "You can fill the job Feb. 20) you also noted that we own same way last Fall! today, but tomorrow ?", BROADCASTING, five UHF stations and one FM station. Feb. 13) hit home here in New York. Just for the record, our UHF -TV Interested in some Noon Time I'm as selfish as he is and because I will stations on the air are WKBG -TV Cam- Prime? See your H -R -P rep for want to hire some of today's college bridge- Boston, WKBD -TV Detroit, KMTW limited availabilities in this . . . and other prime news blocks. students tomorrow I've been holding as (Tv) Corona -Los Angeles and WKBS -Tv many tours as my staff will tolerate. Burlington, N. J.-Philadelphia. We also This proselytizing is part of the bridge hold a construction permit for KHJK -Tv Mr. Beach is building-and our firm's in San Francisco. KSLA -TV012 efforts are frankly motivated by the In addition to the FM station in San SHREVEPORT, LOUISIANA hope that we too can inspire students Francisco, KFOG -FM, we have on the

A.R.B. Nov. '66 (Subject to reasonable error) . with the principles, ethics and air an AM station in Cambridge, Mass., challenges of advertising" as does Mr. WXHR [request for call- letters change

16 BROADCASTING, February 27, 1967 w

Action Report

During 1966, the facilities phase of our expansion program moved closer to the time when each Gilmore station will be operating the finest telecasting equipment in its market. Now that our coverage patterns have been strengthened and the required manpower skills assured, Gilmore Stations have turned to full -range creative programming, and wider audience shares are being generated. The deeper penetrations of Gilmore Stations now offer alert marketers new opportunities for sharpened efficiency in four important growth areas totaling $3 billion in sales value.

James S. Gilmore, Jr. President

GILMORE GROUP TUCSON, ARIZ. EVANSVILLE, IND. JOPLIN, MO. HARRISONBURG, VA. KGUN -TV WEHT -TV KODE -TV-AM WSVA- TV -AM -FM "Equipment on programs CBS /ABC /Avery- Knodel schedule ... coverage pat- ABC /Avery -Knodel CBS /Avery -Knodel NBC /CBS /ABC /Eastman terns approaching full We are using finest color All improvements operative "New tower and power have "Deeply involved with audi- strength sharpened pro- ... . doubled tower height, added new dimension to all to brighten more ence preference gauges . . gramming now building larg- facilities channel change 50 to 25, ad- our . we and more programming hours programming using strong local and three - er audience shares." vanced color equipment . keep building our audience." . audience continues to .. network scheduling to in- audience rising." HAMILTON SHEA broaden." D. T. KNIGHT crease dominance." Executive Vice -President FRED VANCE WILLIAM NIGHT Manager J. HARRY ABBOTT Manager Manager Manager

A responsible factor in the community ... GILMORE BROADCASTING CORPORATION GENERAL OFFICES: 202 MICHIGAN BUILDING KALAMAZOO, MICHIGAN 49006

KODE -TV Joplin WEHT -TV Evansville KGUN -TV Tucson WSVA -TV Harrisonburg KODE -AM Joplin WSVA -AM Harrisonburg WSVA -FM Harrisonburg to WCAS pending] and an FM station BROADCASTING PUBLICATIONS INC. -FM. V. PRESIDENT SOL TAISHOFF ANNOUNCING in Boston, WXHR - Harold VICE PRESIDENT MAURY LONG Louth, Kaiser Industries Corp., Wash- VICE PRESIDENT EDWIN H, JAMES SECRETARY ...... LAWRENCE B. TAHiHOFF ington. TREASURER B. T. TAISHOFF COMPTROLLER IRVING C. MILLER 3 ASST. TREASURER JOANNE T. COWAN Mhz /mHz/mhz controversy unique, new EDITOR: Re Myles Friedman's letter ßroailcastiiiqNO NM (BROADCASTING, Jan. 30) and the Executive and publication headquarters: Hz /hz controversy: While you may BROADCASTING- TELECASTING Bldg., 1735 DeSales Street, N.W., Washington, D. C. 20036. Tele- EXCITING justifiably place Messrs. Hertz, Watt phone: 202 Metropolitan 8 -1022. and Ohm on an equal plane, I charge EDITOR AND PUBLISHER SERVICES discrimination (or lack of it) with re- Sol Taishoff gard to Messrs. mega and milli. These Editorial from of gentlemen differ by a factor one VICE PRESIDENT AND EXECUTIVE EDITOR billion, so why not follow the conven- Edwin H. James pepper tion of mega when ab- EDITORIAL DIRECTOR (New York) capitalizing Rufus Crater breviated (as Mhz)? -Glenn Hauser, MANAGING EDITOR North American Shortwave Association, Art King SENIOR EDrroas: Frederick M. Fitzgerald, Albuquerque, N.M. Bari B. Abrams, Lawrence Christopher AIRPLAY (Nice try, but BROADCASTING's editors (Chicago), Leonard Zeidenberg, David Ber - decided some years ago that as long as lyn (New York), Rocco Famighetti (New INTERNATIONAL no commercial broadcasters were transmit- York), George W. Darlington, Morris Gel- © 1967 ting with milliwatts of power or in the man (Hollywood), John Gardiner (New millicycle frequency range no confusion York), Sherm Brodey; STAFr Warrsas: would result if m were used for mega.) John Cheeseman, Joseph A. Esser, David monthly releases to meet Fouquet, F. Martin Kuhn, Robert A. Malone, Martin W. Mitchell, Sharon Rosenberg; modern radio's EDITORIAL ASSISTANTS: Phyllis L. Holleran, Keeping in touch Parlin Hargrave; SECRETARY TO THE PUBLISH- vital programming needs ER: Gladys L. Hall. EDITOR: BROADCASTING YEARBOOK has Business CONTESTS & PROMOS 1 proven to be an invaluable daily guide VICE PRESIDENT AND GENERAL MANAGER Fach month, two clever, fully produced to keeping touch with the radio and Maury Long contests completely CUSTOMIZED station television media both in Indiana and NATIONAL SALES MANAGER to attract listeners and listener re Warren W. Middleton (New York) across the nation. you would be so sponse ... a Sales Promo or Contest, If ADVERTISING DIRECTOR completely CUSTOMIZED for sustain- kind, I would very much appreciate Ed Sellers ing use or sponsorship . . . and a your supplying me with the 1967 issue. INSTITUTIONAL SALES MANAGER Deejay Eleanor Manning minimum of 20 station or -Vance Hartke, U. S. senator (D- Promos completely CUSTOMIZED. Each PRODUCTION MANAGER: George L. Dant, Tear- Contest has at least five cuts. Every- Ind.), Committee on Commerce, Wash- TIC MANAGER: Harry Stevens; CLASSIFIED AD- thing ready to air right from our tape. ington. vBRTISarG: Robert Sandor; ADVERTISING ASSIST- ANT: Carol Ann Cunningham: SECRETARY TO (Copy on the way. The Yearbook is now THE GENERAL MANAGER: Doris Kelly. being distributed. Orders be should ad- COMPTROLLER: dressed to BROADCASTING, 1735 DeSales Irving C. Miller; AssistANT AIRCHECK SERVICE AuDTToa: Eunice 2 Street, N.W., Washington 20036.) Weston. Hear what the big stations are doing in the Top 75 markets. A monthly release Publications and Circulation of three top stations of Airplay's choice, DIRECTOR OF PUBLICATIONS one hour segments telescoped into 20 John P. Cosgrove min. playing time for production and BOOK NOTES SUBSCRIPTION MANAGER B. programming ideas. Also, 2 Airchecks Richard Kinsey per year, stations of your choice. William Criger, David A. Cusick, Sara J. "Best TV Commercials of the Year," Deubner, Robert C. Duke, Ruth Hanson, edited by Wallace A. Ross, director of Marilyn Johnson, Edith Liu, Carol B. Smith. PROMOTION MUSIC The American TV Commercials Festi- Bureaus 3 val, with the cooperation of Video - For the FIRST TIME! Original music New York: 444 Madison Avenue, 10022. Tele- beds created in our Studios, specifically record Inc. Published by The American phone: (212) 755 -0610. use under live copy. Monthly TV EorrogLw DmecroR: Rufus Crater; SENIOR designed for Commercials Festival Inc., New Famighetti, cuts with copy EDrrors: David Berlyn, Rocco release contains 24 York, distributed by Hastings House, John Gardiner; STAFF WRITERS: George de guides for continuity adaptation showing Publishers, New York, 192 pp includ- Pue, Phil Fitzell, Judith Ordover; NATIONAL emphasis points, boffs, stabs, and up- SALES MANAGER: Warren W. Middleton; IN- lifts. All music styles included. Disc ing advertisements (two pp in color). STITUTIONAL SALES MANAGER: Eleanor R. Man- ning; EASTERN ADVERTISING REPRESENTATIVE: monthly in album cover with cataloged $12.50. Greg Masefield; ADVERTISING ASSISTANT: copyguide. Sherry Gluck. Storyboard treatments, using stills Chicago: 360 North Michigan Avenue, 60601. information, brochure Telephone 312 Central 6 -4115. from the finished commercials, show SENIOR Eorrof: Lawrence Christopher; MID- audition and market 70 winners in the 1966 American TV WEST SALES MANAGER: David J. Bailey; As- SISTANT: ROSS Adragna. exclusivity Commercials Festival. Brief analyses Hollywood: 1680 North Vine Street, 90028. accompany the presentations, provided Telephone: 213 Hollywood 3 -3148. Samoa Eorroa: Morris Gelman; WFsrsax Sauce CALL COLLECT by those involved in the writing or pro- MANAGER: Bill Merritt; ASSISTANT: Gloria L. duction of the messages, with occasion- Montesano. d -274 -6674 ASSISTANT PUBLISHER 901 al comments from the editor. Full cred- Lawrence B. TaishofI its are listed. The American TV Commercials BROADCASTING Magazine was founded in 1931 AIRPLAY by Broadcasting Publications Inc., using the Festival notes that copies are available title, BROADCASTING.-The News Magazine of to college advertising and broadcasting the Fifth Estate. Broadcasting Advertising INTERNATIONAL was acquired in 1932, Broadcast Reporter in classes at postpaid, and a 16 a division of $9.50 -mm 1933 and Telecast in 1953. BROADCASTING - STUDIOS print of the commercials is available T1,ECASraNG was introduced in 1948. PEPPER SOUND ',Reg. U. S. Patent Office Box 4006, Memphis, Tenn. 38104 for classroom use. Copyright 1967, Broadcasting Publications Inc.

11 BROADCASTING, February 27, 1967 your official invitation to a festival

Your Official representative has exciting news for you! Twenty -six new, first -run FESTIVAL FEATURES-backed by an unprecedented audience -participation promotion push to bring in the dollars and ring up the ratings.

The features : Adult prime -time entertainment dealing with timely, exciting, off -beat subjects aimed at the new, more demanding tastes of the American TV audience. Top international boxoffice names, award -winning stories, breathtaking locales, half of them in magnificent color!

The promotion: A 70- market FESTIVAL FEATURES PRIZE CONTEST offering 150 all- expenses -paid trips to France's celebrated Cannes Film Festival in 1968.

CALL, WIRE, WRITE NOW ! BE THE FIRST ONE IN YOUR MARKET TO MAKE IT EXCLUSIVE WITH OFFICIAL!

TELEVISION EXHIBITTENG7 a2MVI OFFICIAL FILMS, INC. woe, 724 Fifth Ave., HOSPITALITY SUITE New York, N.Y. Room 528A -530A 212 PL 7 -0100 MONDAY MEMO fron DAVE SIMMONS, Mar Vista Market, West Los Angeles

Retailer found radio under his Christmas tree

Most of you, as you sit there read- in larger numbers and from outside Our campaign started on Sunday, ing BROADCASTING, have long forgotten our own neighborhood. Dec. 11. By Thursday we were over- about Christmas trees. But for me, as With that in mind and my gambling whelmed with people telling us "Pete the owner of an independent neighbor- instinct aroused I began calling radio sent me!" And Pete indeed had sent hood grocery store situated within the stations. After six or seven calls, I was them -from Santa Barbara, from Or- sprawling megaloposis of Los Angeles, convinced -radio was for the big boys. ange county and from the San Fernando Christmas trees mean dollars, profits, I couldn't afford to gamble a grand for valley. Would you drive more than 50 increased business and particularly, after maybe only 30 spots. miles with your whole family packed in this past season, a new outlook on the I had given up on the idea, when the car just to pick out a Christmas tree? power of a few dollars wisely spent on the next morning, Ray Taylor, an ac- In my 22 years at the Mar Vista radio advertising. count executive from KMPC Los An- Market I had never seen so much cus- Allow me to digress a bit in order to geles stopped by the store on his way to tomer traffic. We were soon rid of the set the stage for what I consider noth- the office. Ray explained that the sta- 5,000 Christmas trees I had contracted ing short of a miraculous success story tion had no time available during the for. With over a week to go before that came about through the combina- day, but he could sell me a piece of Christmas I had no qualms in order- tion of a good product, a good price, the all -night show (where 90% of the ing another 5,000 trees. That wasn't a good medium and guts enough to commercials aired are between the hours enough! By Dec. 22 we had sold over gamble on a hitherto untried idea. of 1 a.m. to 5 a.m.). 21,000 Christmas trees and had cleared Twenty -two years ago I started oper- Who Needs It? "Are you kidding ?" more than $20,000. ating the produce department in the I asked. "Sell Christmas trees from mid- Not bad for a few days work, which supermarket I now own. After a few night to 6 a.ni.? The store isn't even really wasn't work. We weren't offer- years, taking every dollar I had and open during those hours." Besides, I ing a whole lot of service. Customers some I didn't have, I took over the en- didn't see the need of regional cover- had to pick out their own tree-for $1, tire market. age on the grounds that no one from $2 or $3 -a quarter would buy them a wooden and we'd loan them Running a one -store operation in Santa Barbara or Orange county would base a way nail and a the Los Angeles area, where chains of drive all the to the Mar Vista Mar- hammer. It turned out to be supermarkets abound and make their ket (in West Los Angeles) to buy a a real family project just as Pete Smith had presence felt through large advertising Christmas tree. promised. wasn't daunted and Grocery Boost, 'l'oo budgets, is no easy task. Fortunately, Ray But that's not he continued his pitch. For $350 I the entire story. We not only sold Radio? However, by keeping our could buy a package for a seven -day more trees than ever before, we had overhead down and prices low -by not period, getting a total of 66 announce- the biggest grocery week in the history with getting caught up every merchan- ments, an identification with Pete Smith of the store. What is even more signifi- dising gimmick that came along -we (the KMPC personality) and, as a bonus, cant is that since those "seven days in have managed to keep the cash regis- wide -spread coverage that, if used prop- December " -as I refer to our radio ters ringing and the mortgage paid. We erly, might just pay off in customers campaign-there has been no appreci- even had enough money coming in to from the outlying areas. able letdown in the increased volume of occasionally run some full -page ads in Based on Ray's enthusiasm and his business, which I directly attribute to the local newspapers. But radio we as- proof that people do listen to the radio the $350 we wisely spent on radio ad- sumed was a medium best left to the during the wee -small hours, I gambled. vertising. big boys with the multiple stores and The approach we took for the com- The big boys with the many stores the overwhelming budgets. mercials was to have Pete Smith tell and the huge advertising budgets are How wrong we were, in regard to his listeners to put the fun back into still around; but thanks to radio's radio, is the gist of this whole story. Christmas by making tree -selecting a ability to work with small budgets as It all started several years ago when family project -and, of course, getting well as large, they no longer stand as I decided to make use of our parking the tree at a low price. tall. lot during the holiday season to provide low -priced Christmas trees for regular customers. Our self- service tree lot proved a success and annually we would sell a few more trees and make Dave Simmons attended the YMCA Col- a few more bucks. lege in his hometown of Chicago. He Last November, with some reserva- migrated to Los Angeles 27 years ago. In tions, I decided to gamble and con- 1945 he became the owner of the produce tract for 5,000 trees. Having done so department at the Mar Vista Market (an my reservations began to grow -"Could independent supermarket in West Los I really get rid of 5,000 ?" Angeles). In 1958 Mr. Simmons purchased That old adage, "it pays to adver- the entire store and has owned and oper- tise," kept running through my head. ated the neighborhood grocery since that With a perishable product and a rela- date. He is active in various civic and tively limited time in which to move charitable organizations in the Los An- the product, I decided that something geles community. more than my newspaper ads was needed. I needed to attract customers

20 BROADDASTING, February 21, 1967 Radio Station w ,, _, In St. Louis

will be represented by the EDWARD PETRY COMPANY

effective March 1, 1967 .. ' eäurés,..-. nex ;er®rmacéy 11rqúá é ,., á= -:: ...available today

The TR -70 Deluxe High Band Color Tape Recorder is the newest entry in a race where each new design "leapfrogs" the last. RCA engineers designing the TR -70 were not satisfied -dared not be satisfied -just to match the already available machines. They had to make the TR -70 better -much better. And they did. Thus, the TR -70 does everything, has everything (good) that the very best previously available recorder could boast of. But that's just the start. In addition it has a whole host of features and advantages not found in other recorders. Read on.

THE TR -70 DOES EVERYTHING to install -just plug in modules: Velocity Error Cor- rection, Automatic Chroma Control, Dropout Com- It produces the sharpest, most brilliant, truest color pensator and Remote Control. (Pixlock, Line Lock, pictures you have seen. Makes superb color dupes ATC and Color ATC are part of basic machine.) through four generations. Offers all the wanted accessories -to electronically edit, compensate for dropouts, dimensional errors, variations in tapes. THE TR -70 HAS MORE Operates at four switchable standards. And does it Features not available in other machines, features all more easily, more surely and more conveniently that make for better, easier, more convenient opera- than ever before. tion and maintenance. Such as all -front access, eye - level (and ear -level) monitoring, less floor space. THE TR -70 HAS EVERYTHING Standard modules, all the same type, same exten- Everything you've ever heard of before. The basic ders- easily removed (you don't need a screwdriver). machine is High Band color (not monochrome). It's Test points on front of panels, D -C metering panel, designed, tested, and delivered that way. When you built -in FM test facility. Grouped operating controls, get it, it's ready to go! It's an integrated machine - automatic guide positioning, foot- operated brake there's no need to find space for a compressor - release. And many more. To learn the whole story everything's built -in. Space is also provided for -hear all of the facts -call your RCA Broadcast accessories, and all wiring's in place -no downtime Representative.

The Most Trusted Name in Electronics The World's First Teenage War Correspondent 9 MO NI ARTS s ACK UP FRONT IN VIETNAM

Following full recuperation from his first His first award- winning reports, inter- tour, Bart McLendon returns to the combat views, and documentaries were aired over zones of bristling Vietnam. 47 radio stations his columns read by mil- Bart McLendon, an ex- Marine, covers the lions in Chicago's Sun -Times and 53 Daily - war head -on - from soggy rice fields dur- News wire affiliates. ing skirmish night patrols, from the front Again, Bart McLendon's compelling cov- cockpits of F -100's during low altitude air erage becomes immediately and exclusively strikes, from half -lit, tangled jungles during available (as a public service) to broadcast- raging firefights. ers in the country's Top 100 markets.

WRITE MITCHELL I. LEWIS, NATIONAL DIRECTOR OF PUBLIC AFFAIRS WIRE 2008 JACKSON STREET, DALLAS, TEXAS 75201 PHONE AREA CODE: 214 -747 -9311 Broadcasting THE RU8INE88N'EDOYOF n1ENOION ANO MO/O February 27, 1967, Vol. 72, No. 9 CBS reshuffle: emphasis on youth

Network fall schedule begins to take shape with

CBS following ABC, NBC footsteps in dropping still - popular over -50 appeal shows, adding new programs

The irresistible appeal of an expand- and -over count nearly doubled its un- thought the game shows would have ing youth market is still taking age der-35 category and its 50 -to -64 audi- gone some time ago if it weren't for wrinkles off the face of network televi- ence held a similar advantage over its their attractive production costs -about sion. 35- to -49's. $35,000 per half -hour, compared to A massive swing in TV program It was apparently the end of the CBS $75,000 or more for a usual half -hour strategy to catch the fancy of younger prime -time line for Goodson -Todman, network film show. viewers was apparent last week as whose game shows have speckled day Allen Funt, whose candid camera CBS -TV announced its schedule for and nighttime television schedules for got chopped down with no apparent ad- the 1967 -68 season (see page 26). De- years. No G -T game shows will ap- vance notice, listed among other laments velopments indicated the evolution to- pear in prime -time next season, but in a radio interview last week that ward youth- catching fare -a clear Mark Goodson, partner in the famed Camera had acquired an old -folks audi- movement for several years, especially game -show factory, thinks the dele- ence image (see page 27). at ABC -TV and NBC-TV -had just tions represent considerably more than The rescheduling at CBS comprises about run full course. simple attention to audience demo- eight new shows, one a 90- minute west- CBS -TV was cutting well -known pro- graphics. ern called Cimmaron Strip that will grams from its schedule and it served Mr. Goodson said the move to more lead off Thursday nights at 7:30, three to emphasize that some of television's movies and 90- minute movie -type pro- hours and four half -hours and a re- familiar series were aging and so were ductions is making it harder for half - shuffing of six current programs into their audiences. hour programs in general, game shows new time periods. The most notable casualty was the or any other kind. "When they're up View at NBC A spokesman for 12- year -old Gunsmoke which, for all against the long shows and the movies NBC-TV doubted there'd be a single in- its longevity, was still sporting a 21.7 there's a good chance they won't even stance of program pruning in its sched- rating and a 35% share of audience. be sampled," he said. ule that could be attributed to old -age But the guns that shot down Gunsmoke An independent industry observer audience. Their cutting, he thought, were hidden in another drawer. Break- outs from the latest A. C. Nielsen Co. report on the show indicate the program's audience was almost twice as large in the 50- and -over age group as Ten shows get the axe on CBS this fall in the 18 -to-34 category. Among male viewers of Gunsmoke, Now that CBS -TV has announced What's My Line, Candid Camera, according this report, little more to what shows will be on its nighttime To Tell the Truth, Danny Kaye many fell in the latter than half as schedule next fall, what comes off? Show, I've Got a Secret and Coli- spread as in the 50- and -over group. A The panel show as a vehicle, for seum. Two mid -season replacements, similar pattern was discernible among one, and consequently, a substantial Mr. Terrific and Coliseum, are female Gunsmoke watchers. portion of what CBS has remaining among the nonreturnees. Another, programs to fall victim of the Other in weekly live-on -tape entertainment. Smothers Brothers, which hit the demographic facts in the CBS-TV line- Exceptions to this: Jackie Gleason, ratings bigtime against Bonanza on up include the game shows I've Got a Smothers Brothers and Ed Sullivan. NBC in the Sunday, 9 -10 p.m. peri- Secret, What's My Line and To Tell Ten shows in all go off. Aside od that's always been difficult for the Truth, plus Candid Camera. These from six of these being live-on -tape, CBS, will be carried into the new four half -hours, all considered heavies six of the 10 programs have been season. Pistols & Petticoats will not in of too much weight at the up- terms on the CBS schedule four or more return. the age scale, had occupied per end of seasons: The oldest, What's My Come next fall, the three live -on- the 10 -11 p.m. blocks on Sunday and Line ?, is playing its 17th on CBS, tape entertainment shows being re- Monday nights and have been among I've Got a Secret its 15th, Gunsmoke tained will be joined by the newly the most secure of established network its 12th, To Tell the Truth its 10th, scheduled Carol Burnett Show, a shows. To Tell the Truth had run for Candid Camera its seventh, and total of four hours of weekly pro- 10 years and What's My Line for 17. Danny Kaye Show is in its fourth. graming in the tape form, down Old Folks Favorites The head -of- The six weekly live -on -tape shows two hours from the current sched- household count for Line in the 65 -and- that will not return in the fall are ule. over age group was more than double that for 35 -to-49 and three times larger than the under -35 group. Secret's 65-

BROADCASTING, February 27, 1967 25 CBS RESHUFFLE: EMPHASIS ON YOUTH continued Dean Martin; Friday, Tarzan and Bell Telephone Hour; Saturday, Maya, Get would result from general rather than flat age profile. Smart and movies. No ABC Old -Age Problem ABC - specific rating anemia. New Shows Uncertain NBC -TV of- make a Among the programs dropping out ficials were mum on new -season pro- TV, like NBC-TV, has yet to of the NBC-TV schedule next season gram replacements. They claim to be formal announcement of its new -season are Hey, Landlord and The Andy Wil- still at work on the prime -time chart prime -time grid but a tentative pre- liams Show (Sunday), Captain Nice and and plan to release their final choices liminary schedule can be pieced to- various Road West (Monday), Girl from at their affiliates convention in Beverly gether from the comments of agency officials. U.N.C.L.E. and Occasional Wife (Tues- Hills March 12 -14. programing day), Chrysler Theater (Wednesday), Other sources talked more freely of This network, which has done most T.H.E. Cat and Laredo (Friday), and the network's plans. to acquire a youthful image, does not Please Don't Eat the Daisies and Flipper The biggest NBC hole to be plugged appear to be axing any current shows (Saturday). appears to be on Friday night, where because of old -age appeal. In fact, whose Of these dropouts Andy Williams T.H.E. Cat and Laredo are being ABC is ridding itself of Combat, 18.8 and Chrysler Theater weigh heavy on dropped. A tentative NBC schedule most recent Nielsen rating was and whose 49- and -under audience was the old -age scale but both are reported lacks two Friday -night decisions to fill twice the size of its by the network to be leaving for other the gap between Tarzan and Bell Tele- easily more than audience 50 and over. reasons: Andy Williams, reportedly be- phone Hour which is thought to be To replace Combat it's got another cause he doesn't want to do a weekly moving into the 10 -11 p.m. spot that show (he would have been back other- has been held by Laredo. war series, Garrison's Gorillas, another Selmur Productions effort. wise, says the network) and Chrysler Other highly questionable periods for ABC tentative lineup: Sunday, Theater because the automaker is cut- NBC are Sunday 8:30 -9 and Tuesday -TV's Voyage to Bottom of the Sea, FBI ting back ad budgets, presumably as a 8:30 -9. Ad agency sources say the lat- the and movies; Monday, Iron Horse (or result of the softer market for cars. ter spot will probably go to a situation - Whatever the reason for the Wil- comedy, Everwhere a Chick Chick possibly Hondo, another western), Rat Patrol, Felony Squad, Peyton Place and liams show departure, a recent Nielsen or Sheriff Who. Big Valley; Tuesday, Garrison's Goril- analysis indicates more than twice as Tentative NBC plans for 1967 -68: las, The Invaders, Peyton Place and an many of its male viewers were in the Sunday, Walt Disney, Bonanza and unnamed variety show (or possibly 50- and -over age group as in the 18 -34 High Chaparrel; Monday, The Monk - Palace); Wednesday, Tay - age group. Women 50 and over watch- ees, The Man From U.N.C.L.E., Dan- Hollywood gar, Dilby Pickle The ing Williams also outnumbered the 18- ny Thomas and Run for Your Life; (or Brothers), Second Years and movies; 34 group by also almost two to one. Tuesday, undecided up to 9 -11 movie; Hundred Thursday, Batman, The Flying Nun, The Road West also shows a substan- Wednesday, Virginian, Kraft Theater tial margin of older viewers. Please and I Spy; Thursday, Ironside, Gannon Bewitched, That Girl, Peyton Place The Avengers; Off to See Don't Eat the Daisies has a relatively (one -hour spy show), Dragnet and and Friday, the Wizard, an unnamed hour western, Mrs. Thursday (which is a British show about a cleaning woman who inherits an estate) and a variety show; Saturday, Dating Game, Newlywed Game, Law- rence Welk, Will Sonnett and Iron Fall schedule announced by CBS Horse (or Hollywood Palace). The evening schedule for CBS -TV I0 -I I- Dundee and theCulhane (N) for the fall of 1967 has been announced as follows (N -new; NT- WEDNESDAY National Nielsens new time period): 7:30 -8:30 -Lost In Space SUNDAY 8:30-9 -The Beverly Hillbillies give CBS 3 in row 9- 9:30 -Green Acres 7- 7:30 Lassie - 9:30 -10-He and She (N) week won 7:30 Gentle Ben (N) CBS -TV last its third na- -8- 10- 11-CBS News Hour (NT) tional Nielsen report in a row this sea- 8 -9 -The Ed Sullivan Show son. Average audience ratings for the 9- 10-The Smothers Brothers THURSDAY Comedy Hour three TV networks for the two -week period (7:30 -11 p.m.) through Feb. 5 10 -11-Mission: Impossible (NT) 7:30- 9 -Cimmaron Strip (N) 9- 11-CBS Thursday Night Movies were: CBS -21.0, NBC-19.5 and ABC MONDAY -18.4. FRIDAY Both CBS and NBC have now led 7:30 -8- Gilligan's Island in five of the 10 reports this season. 7:30 -8:30 -The Wild, Wild West 8-8:30--Doc (N) Though ABC has not led in any one 8:30 -9 -Gomer Pyle (NT) 8:30 -9 -The Lucy Show report, its score last week was its high- 9- 11-CBS Friday Night Movies 9- 9:30 -The Andy Griffith Show est rating level reported for the 1966 -67 9:30 -10-Family Affair SATURDAY year. For the season as a whole, NBC 10-11 -The Carol Burnett Show (N) claims the lead with a 19.5, as against TUESDAY 7:30 -8:30 -The Jackie Gleason 19.4 for CBS and 17.0 for ABC. Show Nielsen's report also gave its final rat- 7:30 -8:30 -Daktari 8:30-9-My Three Sons (NT) ings score on the Super Bowl football 8:30 -9:30-The Red Skelton 9-9:30 -Hogan's Heroes (NT) game (see page 27). Comedy Hour 9:30-10-Petticoat Junction (NT) Three so- called "second season" pro- 9:30 -10-Good Morning, World (N) 10- 11- Mannix (N) grams landed among the top 30 in the national Nielsens. They are NBC -TV's Dragnet (16th place) and CBS -TV's

26 (LEAD STORY) BROADCASTING, February 27, 1967 Funt admits `Candid Camera' pays him over $600,000 a year

Producer Allen Funt provided ra- of Camera in prime time, they'll be dio listeners last week with eye -open- crying all the way to the bank. He ing details of the high finance and said all parties to the show's produc- maneuvering associated with his tion share in a generous capital -gains Candid Camera series-which is not deal under which CBS can rerun returning to CBS -TV for the 1967- Camera in the daytime for five years. 68 season. It is now in the daytime lineup. Mr. Funt appeared for three hours Mr. Funt said his own interest on the Barry Farber Show on WOR in the show was "substantial" and New York (11:15 p.m.-5:30 a.m.) that "in a certain length of time I shortly before CBS-TV unveiled its will own it all." new fall schedule on Wednesday with He said he was confident that in Candid Camera conspicuously ab- time Camera would be "renewed or sent. resold" but appeared to oppose syn- He said it was humiliating to learn dication, which he said "is only a first from the newspapers that Cam- way to make money." He thought era was being dropped but made it the difference between exposure on abundantly clear in discussing finan- a network and in syndication is "the cial rewards of the series that he was difference between a Tiffany product not seeking sympathy. and a dime -store product," but added It's a Living He indicated that in he "may have to eat those words." the current year he will earn over No Hard Feelings He stressed $600,000 as co- producer and co -host several times that he did not be- -"six times what the President of grudge the money that went and will the United States does." go to Mr. Banner and others, point- "It's sickening, it's absolutely sick- ing out that they made the series ening, for anybody to get the kind possible. of money that television performers Bob Banner, producer of the Moore In another revelation Mr. Funt are paid," he said. show, for a 50% interest. Mr. Funt said that for commercial reasons tel- But beyond Mr. Funt there were also offered an unconventional view evision generally was sensitive about other individuals to share the wealth on show pricing: "I believe television having too many Jews on an enter- generated by Camera, he reported. and radio shows should be cheaper tainment program. He said the ra- He said his agent, Ted Ashley, cur- every year, because as they go on tionale was that if a program is "too rently receives a weekly commission and as they age, they should de- centered in New York, we know the of $7,500 for having sold the pro- escalate instead of escalate their rest of the country feels it is a gram seven years ago. The series is prices. Why should we, seven years Semitic kind of show." But he added now priced at $75,000 a week. after we started, cost so much more that the desire to achieve a diversity And in order to get Candid Cant- than we did when we were the hot- of religious faiths and a broad sam- era on the Garry Moore Show as a test, you know, in the top ten ?" pling of different geographical set- weekly segment in the first place, If Mr. Funt and his cohorts are tings was not unreasonable for a Mr. Funt reported, he had to cut in shedding any tears over the demise show directed at the entire country.

Smothers Brothers and Mr. Terrific (17 They're still playing per minute, 26,750,000, and households, and 27 respectively). 12,410,000. The Super Bowl There was a wide difference in National Nielsen Ratings cost-per- thousand -persons and homes - Top sponsored network television programs reached figures, depending on which Based on Nielsen estimates in first NTI report Revised and "final" Nielsen figures for February 1967 (two weeks ending Feb. 5)* network was providing the information. Nielsen average audience (t) on the dual coverage by CBS-TV and CBS sources said the CPM figures were NBC -TV of the Super Bowl football Rank Rating as follows: for homes, $6.85 for CBS game on Jan. 15 still gave CBS-TV the and for people, 1 Dean Martin Show ** (NBC) and $6.89 for NBC 30.1 nod in audience race. But still un- 2 Andy Griffith Show (CBS) 29.9 the $3.18 for CBS and $2.91 for NBC. On 3 Red Skelton Hour (CBS) 29.7 settled was which network captured the the other hand, NBC sources said the 4 Lucy Show (CBS) 28.2 cost -per- thousand competition. cost-per- thousand figures were: for 5 Jackie Gleason Show (CBS) 27.7 Nielsen did a retabulation of figures homes, $6.40 for NBC and $6.85 for 6 Bonanza (NBC) 27.1 7 Ed Sullivan Show (CBS) 26.2 released two weeks ago (BROADCASTING, CBS and for people, $2.70 for NBC 8 Bewitched (ABC) 25.8 Feb. 13) and the latest compilation adds and $3.20 for CBS. 9 Daktari (CBS) 25.7 slightly to NBC's audience rating. The It is known that CBS charged more 10 Green Acres (CBS) 24.9 latest Nielsen recapitulation shows NBC per commercial minute than NBC for *Subject to definitions and reminders contained had a rating of 18.5, reached 48% of the game. CBS based its CPM con- in the NTI report. These are available upon persons tuned in to the game for a clusions on $85,000 a minute for CBS request. total of 24,070,000 people per minute and $70,000 for NBC, while NBC * *Telecast only one week of this report interval. in 10,160,000 homes. The comparable reached its cost - per -thousand estimate (t)Households reached during the average minute of the program. CBS-TV figures were rating, 22.6; per- on $85,000 a minute for CBS and $65,- (s) "Speclal" or preempting program. centage of people tuned in, 52; people 000 for NBC.

BROADCASTING, February 27, 1987 27 BROADCAST ADVERTISING

He described the objectives as creating "standards which are easier for the begins broadcaster to implement and which Streamlining the public itself can more readily appreciate and understand." As the time standards have increased in complexity, he said "they have been for time standards extremely difficult to administer from both the code authority's and broadcaster's standpoint. We have been involved NAB TV code board votes to approach problem with minutiae of detail and fine distinctions such as integrated vs. piggyback by focusing on a three -way over -all view spots, above -the-line as opposed to below- the -line credits." Does Public Understand? He The television code board of the Na- pointed out it is getting increasingly hard tional Association of Broadcasters last for the broadcaster "to live with such a week began what Howard Bell, code au- complicated bit of machinery." In addi- thority director, called "a long overdue" tion, he went on, "many of these corn - project -a simplification of the time plex details are also not understood or standards for television advertising. appreciated by the public. We doubt At its meeting in Scottsdale, Ariz., seriously if the public now makes some Tuesday and Wednesday (Feb. 21 -22), of the distinctions we now make, and the nine -man code board unanimously if the public doesn't, then we're not adopted a "concept" that would see the serving it the way we should." standards rewritten with the emphasis For the time being the code board on program interruptions and total non - did not buy the proposal outlined by program time. NBC -TV that would have removed the In essence the concept would estab- current limits on the number of back -to- lish three basic standards: back commercials in favor of a limit The total allowable nonprogram on the number of interruptions (CLOSED time all periods. in CIRCUIT, Feb. 20). A the number of pro- limitation on The NBC proposal included defining gram interruptions. prime time as 7:30 -11 p.m. (it is now A limitation on the number of ap- established three -hour period peals to viewers during each hour. a locally between 6 p.m. and midnight); elimi- Also under consideration is the Mr. McCollough the 10- minute, 20- second limit "eventual elimination of the distinction nating on commercial time in prime time and between prime time and all other time." replacing it with a 12- minute limit on Mr. Bell said he could see "no logical setting a limit reason" to keep the two types of times, all nonprogram material; on the of interruptions in a but he feels elimination of the differ- number given hour, and restricting to 24 the ence may have to be done in stages. of viewer appeals hour. "It won't happen overnight," he added. number per (The code now calls for a maximum However, the code board's concept of 10 minutes, 20 seconds of commer- follows the NBC approach, and eventu- is cial material in prime time, and 16 min- ally that may be the path that fol- utes, 20 seconds in all other times and lowed. limits consecutive announcements to But before the decision is made, the three. Commercial material in all times code authority will put much of the includes billboards, promos for other responsibility for formulating new stand- programs, below- the-line credits and ards in the laps of the broadcasters. commercial copy. Public- service an- By late this week Mr. Bell hopes to nouncements are also included in prime have letters in the mail to all TV sta- time counting. tions, subscribers and nonsubscribers, (The code also defines station breaks asking their help. He will outline the and the maximum amount of material concept and then ask them to assume allowed in breaks, multiple -product an- that standard X is in effect (e.g. only nouncements, prize identification, and six interruptions per hour and a total billboards. It urges "care" in placement Mr. Bell of 12 nonprogram minutes). The broad- of nonprogram material, and "con- casters will then be asked if such a plan demns or discourages" all but "casual to look at the whole problem instead makes sense, if it is feasible and what reference" by talent in a show to an- of trying to solve each little problem as effect it will have on their ability to op- other's product or service under any it comes up." erate. trade name.) Instead of the usual "patchwork ap- The whole purpose of such a study, One of the significant things about proach" of the past, he continued, Mr. Bell said, is to get from the field the code board's action, Mr. Bell said, "we're talking about basic philosophy." a "realistic appraisal" of what will hap- was that "for the first time we're stand- Responsibility of broadcasters to the pen under various circumstances. ing back from the code a bit and trying public was also touched on by Mr. Bell. Letters will also go to the American

28 BROADCASTING, February 27, 1967 Association of Advertising Agencies and the Association of National Advertisers asking for their comments. In addition, Mr. Bell said, the code Smoking in commercials still OK authority would seek the assistance of NAB's research committee, primarily to vote to the Na- sufficient, although it did not vote a develop a research study on viewer re- By a of six three reaffirmation of them. action to various types of nonprogram- tional Association of Broadcasters week One cigarette manufacturer, Brown element placement. As a prelude to such television code board last to ban smok- & Williamson, has attacked the pres- a study, however, the code authority turned down a proposal The ent guidelines, which still have not may seek stations that are willing to ing of cigarettes in commercials. been into effect. Four B &W spots place- action came at the TV code board put vary from the normal commercial to meet the guideline on -air. meeting in Scottsdale, Ariz. have failed ment and test the new concepts standards and the cigarette maker The code board will be looking for Howard Bell, director of the code and its agency, Ted Bates, had re- work this problem because it authority, had proposed the action fast on fused act on the spots until the would like to present a formal rec- as an addition to the cigarette guide- to code board met. ommendation to the NAB TV board in lines approved by the code board last (CLOSED CIRCUIT, Feb. 20). It is expected that the guidelines June. The code board is now aiming October will be put into effect shortly and for an early June meeting so it can get The code board is reported to have that a meeting will be held with its proposal in shape before the parent felt that the present guidelines, the Bates to resolve the difference of board's meeting June 25 -July 1. which are aimed at restricting are opinion. As outlined by the code board, the appeal of cigarettes to youth, change will meet three objectives: Maintaining a reasonable standard "related to the public interest, public understanding and public concern." 13 subscribers out of 105 operating Simplifying and streamlining the station ranks 50th with 12.4 %, and standards. Code drive Georgia with 62 subscribers out of 200 Providing a reasonable degree of stations ranks 44th with 31 %. flexibility to subscribers. off The new Alabama subscribers are: The Thinking The whole theory of paying WART Abbeville; WCTA and WNBx(FM), the move was spelled out by one code both Andalusia; WHMA -AM-FM Annis- board member as "turning the decisions 48 radio outlets in Ala. ton; WJOF(FM) and wxnc, both Ath- on how to run a shop back to the broadens; WAUD Auburn; WENN, WILD -AM- caster himself without lowering stand- signed; Miss. and Ga. FM, wvoK and WYDE, all Birmingham; ards." WBSA Boaz; WBTS Bridgeport; WAGC Although no one denied that the time next in NAB campaign Centre; WBIB Centreville; WKLF-AM -FM standards were becoming increasingly Clanton; WAJF, WHOS and WDRM- involved, he said, they were getting FM, all Decatur; wxAL Demopolis; "bogged down in details over every little In one week Alabama went from WBLO Evergreen; WABF Fairhope; picky item ... [and] they weren't serv- 45th to 11th place in state rankings of WTCB Flomaton; WJGI Florence; ing the best interests of everybody in- subscribers to the National Association WZOB Fort Payne; WJBY and WLJM- volved, particularly the viewer." of Broadcasters radio code. The jump FM, both Gadsden; WGEA Geneva; In a statement following the code was directly attributable to a con- WBHP Huntville; WARF Jasper; WJAM board's move, Clair McCollough, Stein- certed subscriber drive conducted in Marion; WMOO Mobile; WMFC -AM- man Stations, Lancaster, Pa., code board the state by NAB headquarters and FM Monroeville; WAJM-FM, WAPX chairman, said the board is calling "on field men. and WMGY, all Montgomery; wt.cB all broadcasters to examine this concept Beginning a three -week, tri -state Moulton; WFHK Pell City; WPID Pied- in the light of their own community drive with Alabama, the seven -man mont; wvsM Rainsville; WELR Roanoke; needs and the operational problems at team signed 48 radio stations, more WWWR Russellville; WTLS Tallahassee their station . we seek the advice than double the 44 already in the code. and WNPT Tuscaloosa. and counsel of all interested parties." Prior to the campaign, the 44 members Earlier the code announced a net made up only 27.2% of the 162 oper- gain of 30 stations between Nov. 15 ating AM and FM stations in the state. and Dec. 15, 1966. Agency appointments .. . Addition of the 48 members gives the During that period 58 stations joined Hilton Hotels Corp., Chicago, names code 92 stations (56.8 %). the code and 28 withdrew. The TV McCann -Erickson there as agency for The NAB team made 92 calls on code, in the same period, added two new line of cosmetics and other re- stations and worked closely with Julius more members: KRCG(TV) Jefferson and lated products under label of Lady Talton, WHBB Selma, president -elect of KMOS -TV Sedalia, both Missouri. Hilton. the Alabama Broadcasters Association, Radio additions: WTQX Selma, Ala.; who laid the groundwork for the cam- KAWT Douglas, Ariz.; KAVR Apple Southeastern Wisconsin McDonald's paign. The NAB task force was made Valley, KtFM(FM) Bakersfield, KIOT Milwaukee, names Cooper, Association, up of Charles Stone, radio code man- Barstow, KRDU Dinuba, KROP Brawley, Strock & Scannell there as agency ager; William Carlisle, vice president KWTC Barstow, KWXY Cathedral City will exceed effective March 1. Billings for station services; Alvin King, director and KzoN Santa Maria, all California; $100,000. of state association liaison, and Spen- wcsJ Morris, Ill.; KLEY Wellington and The Roquefort Cheese Association, cer Denison, Oliver Henry, Ernest KNIC Winfield, both Kansas; KALB -AM- New York, has appointed Dreher Ad- Sanders and Dan Valentine, field rep- FM Alexandria, KEVL White Castle and vertising, same city, to handle adver- resentatives. KPLC -FM Lake Charles, all Louisiana; tising and promotion. Extensive cam- The subscriber drive continued in WVAL Sauk Rapids, Minn.; Kwos Jef- paign is being prepared for April Mississippi last week and will conclude ferson City, Mo.; KHAP Aztec, N. M.; showing. in Georgia this week. Mississippi with wRNB New Bern, N. C.; WCSM -AM -FM

BROADCASTING, February 27, 1967 29 director. Agency: Grey Advertising, New York. Bill Fertig, agency producer.

Bleats against TV make an advertiser weary Jefferson Productions, 1 Julian Price Place, Char- lotte, N. C. 28208.

Television programing this season keting partners" by their clients, he Gulf Oil Corp., Pittsburgh (promotion); three has improved generally both in con- noted, disproving the cliche that it 20's for TV, live on tape. Reg Dunlap, production tent and production quality despite could only happen in Manhattan. manager. Agency: Young & Rubicam, New York. the "viewing with of many And manufacturers really do know Jim Rast, account executive. Walter Eckley, alarm" agency producer. critics, Ward S. Hagan, director of something about the consumer and General Electric Co., Bridgeport, Conn. (power marketing for Household Products his needs and are providing products tools); one 60 for TV, live and animated on Division of Colgate -Palmolive, said that meet them, the C -P executive tape, color. Reg Dunlap, production manager. in a talk to Chicago's Broadcast emphasized. Agency: Clyne Maxon, New York. Tony Russo, In said he had agency producer. Advertising Club. fact, Mr. Hagan First National Bank of Maryland, Baltimore Yes, he said, and there still is gotten so tired of people taking pot (savings); two 60's for TV, live on tape, color. creativity in advertising and it's im- shots at the business of broadcasting Reg Dunlap, production manager. Agency: W. B. proving all the time. Advertising agen- and advertising that he just had to Doner & Co., Baltimore. Barry Wiseman, agency cies everywhere also are doing better go out to Chicago and say some- producer. Coca -Cola Co., Atlanta one 20 for TV, jobs and have been accepted as "mar- thing cheerful. (Tab); live on tape, color. Reg Dunlap, agency producer. Agency: McCann- Erickson, New York. Heyward Siddons, agency producer. Rival Pet Foods, Chicago (pet foods); six 60's, one ID for TV, live on tape. Reg Dunlap, production manager. Agency: Dancer -Fitzgerald -Sample, New York. Bert Sapperstein, agency producer.

Logos Teleproductions, 3620 South 27th Street, Arlington, Va. 22206.

C &P Telephone Co. of Virginia, Washington (service); three for TV, on tape, color. Len Levin, director. Agency: Cargill, Wilson & Acree, Rich- mond, Va. Rudy Ward, agency producer.

Movierecord Inc., 845 Third Avenue, New York 10022.

Eastman Kodak Co., Rochester, N. Y. (Kodak Mr. Hagan (second from left) prob- Robert Daubenspeck, vice presi- International); three 60's for TV, live. Agency: ably got an amen from many of the dent, broadcast media, Foote, Cone J. Walter Thompson, New York. John Sircus, agency producer. advertiser and agency executives & Belding, and J. Martin Simmons, Liggett & Myers Tobacco Co., New York present including (I to r) Paul executive vice president and treas- (Chesterfields); one 60 for TV, live. Agency: J. Greenfield, executive vice presi- urer of Stern, Walters & Simmons Walter Thompson, New York. Alfred Scott, agency dent of Edward H. Weiss & Co.; Inc. producer. American Home Products, New York (Black Flag insecticide); one 60 for TV, animated. Agency: Dillion- Cousin, New York. Richard Cousin, agency producer.

Celina, WMVR -AM -FM Sidney and WTVN- KTER Terrell and KxoL Forth Worth, all Pepper Sound Studios Inc., 51 South Florence, FM Columbus, all Ohio; KWFS -AM -FM Texas; WRGM Richmond, Va.; KLOG Memphis 38104. Eugene, Ore.; WIVK -AM -FM Knoxville Kelso, KSPO KVAN Spokane and Van- Orkin Exterminating, Atlanta (pest control); and WTNE Trenton, both Tennessee; couver, all Washington. two 60's for radio, jingles. Bud Smalley, produc- KAML Kenedy- Karnes City, KBEC Wax- tion manager. Agency: Kinro Advertising, Atlanta. ahachie, KBER San Antonio, KBOP James C. Llewallyn, account executive. Pleasanton, KCTX Childress, KFVN Bon- Arwell Inc., Atlanta; two 60's for radio, Commercials jingles. Wilson Northcross, production manager. ham, KGRI -AM -FM Henderson, KGTN Agency: Kinro Advertising, Atlanta. Jim Llew- Georgetown, KISS(FM) San Antonio, in production ... allyn, account executive. KIUN Pecos, KKAS Sisbee, KMAC San American National Bank & Trust Co., Fort Antonio, KMCO Conroe, KMSC -FM Hous- Lauderdale, Fla. (services); one 60 for radio, Listings new jingle. Bud Smalley, production ton, KNET Palestine, KOPY Alice, xstx include commercials be- manager. Placed ing made direct. Corpus Christi, KTHT Houston, KTLW for national or large regional radio Texas City, KTXJ -AM -FM Jasper, KViL- and television campaigns. Ap- AM-FM Dallas, xvMC Colorado City and pearing in sequence are names of adver- Also in advertising ... tisers, product, KWRD Henderson, all Texas; WRDS number, length and type Formed and located Kabaker Greg- South Charleston, W. Va. of commercials, production manager, agency with its account executive and ory Inc., recently formed advertising Stations withdrawn: KEAP Fresno producer. agency, has located at 5670 Wilshire and KXOA -AM -FM Sacramento, both Boulevard, Los Angeles. Telephone WAVP Avon California; Park, Fla.; Clef 10 Productions Inc., 421 West 54th Street, number is (213) 937 -4520. The agency WRLD West Point and WLET -AM -FM New York 10019. was formed by Alvin Kabaker, formerly Toccoa, both Georgia; WCRA -AM -FM 'Cleveland Plain Dealer,' Cleveland (newspaper); senior vice president and general man- Effingham and WINt Murphysboro, both musical logo for radio. Charles Barclay, produc- ager of Compton Advertising's west- Illinois; WAIN Ky.; WRJW tion manager. Agency: Meldrum & Fewsmith Inc., Columbia, ern division, and Frank Gregory, for- Picayune Cleveland. Wally Kinz, account executive. Truman and WDAL Meridian, both merly account executive at same agency. Mississippi; KPTL Carson City, Nev.; Rice, agency producer. KTMC McAlester, Okla.; KUIK Hillsboro Focus Presentations Inc., 400 Park Avenue, New Name change A Los Angeles -based and KORE -AM -FM Springfield, both Ore- York 10022. agency, Brewer /Holzer/Taylor Inc. has gon; WCNR WGRV -AM- Bloomsburg, Pa.; Procter & Gamble, Cincinnati (Downy); three changed its name to Holzer/Taylor/ FM Greeneville, Tenn.; KSTA Coleman, 60's for TV, live on film. Chris Ishii, production McTighe /Dawson Inc. The change re-

30 (BROADCAST ADVERTISING) BROADCASTING, February 27, 1967 More people watch Channel 7 News ...here's a good reason why

This year, WHIO -TV's perennial winners of the Television Division, Ohio News Photographers Association Contest walked off with: FEATURE GENERAL SPOT SPORTS TEAM CATEGORY NEWS NEWS 1st, Upthegrove; FILMING 2nd, Upthegrove 2nd, Cassells; 1st (TIE), Tamaska, 3rd, Upthegrove; One award, 3rd, Upthegrove; Uptheg rove; Honorable Mention, Cassells and Tamaska Honorable Mention, 3rd (no second Cassells, Tamaska Cassells place), Tamaska

Thousands of people watch WHIO -TV for the best news coverage in the rich Dayton market. First in full color, film and studio, WHIO -TV news presentations are excellent S 11 spot buys for the national advertiser. eoqrTi o Represented by Petry

Cox Broadcasting Corporation stations: WS8 AM- FM-TV, Atlanta; WHIO AM-FM.TV, Dayton; WSOC AM- FM-TV, Charlotte; WIOD AM -FM, Miami; KTVU, San FranclscoOaaland; WI IC TV, Pittsburgh

BROADCASTING, February 27, 1967 31 Katz Radio enlarges auto -promotion plan

Newspapers for years have in- fully last fall on 32 stations and will on the initial reactions of the nearly creased their automotive advertising be expanded this year to about 100 100 present, all of whom were quite billing through the use of special outlets. If the success story is re- aware of the softening in new car automotible editorial feature sections peated, the concept will be offered to sales so far this calendar year. at new -car -model time each fall. the entire radio industry after that. Could Surpass Print "This radio Radio has its own similar promo- This was the news told to Detroit promotion could expand into a corn - tion format now too, thanks to the automobile marketing men and their prehensive publicity effort equal to Katz Radio Division of the Katz advertising agency representatives if not surpassing the support offered Agency Inc., national station repre- last week during a luncheon presen- to the automobile industry by print sentation firm. It is called MotoRally, tation given in the motor capital by media," noted E. A. W. (Ted) an on- the -air auto showroom traffic - Katz Radio executives. The news Smith, director of special project stimulation plan that worked success- appeared to be well received, based sales for Katz. He noted that auto advertising in spot radio was over $46 million in the first nine months of 1966, more than that spent in all of 1965. Ford was by far the leading spot-radio brand, followed by Plymouth, Chev- rolet and Dodge. Mr. Smith recalled that the idea for MotoRally originated last year in the representative's Detroit office and was accepted on an experimental basis by 32 stations. They ran a wide range of promotional announcements, editorials, dealer interviews. contests, parades and other events under the MotoRally banner to support and merchandise the new -car advertising schedules. Even if by some chance MotoRally doesn't go national, he said, some stations report they will set up their own local promotional campaigns Discussing Katz Radio concept for Post, Chevrolet Division of General because the concept produced so auto advertising, 'MotoRally,' at De- Motors, and James L. Greenwald, much new local business for them troit meeting are (I to r) Richard vice president of Katz Radio, quite apart from the traditional D. O'Connor, Campbell -Ewald; Ray New York. factory dollars out of Detroit.

fleets the recent departure of Don Brew- kets served by RAR- represented sta- Weiss' third such study made within the er who joined Jack Lawlor Advertising, tions (New York, Chicago, Boston, last four years in this field. Los Angeles, and the promotion of Pittsburgh and Fort Wayne), notes that James D. McTighe and William Daw- as annual mileage increases so does Business briefly ... son to agency principals and vice pres- radio listening. Titled "Cars and Cus- Wham -0 Manufacturing Co., San Ga- idents. Lou Holzer continues as chair- tomers," the radio rep firm's report briel, Calif., through Marlin Advertising, man of the board. presents a profile on driver demograph- same city, will break $400,000 national ics, auto ownership and brand share of spot TV campaign in March to intro- Creative firm opens Arts, Amuse- the market. duce new product, "Super Stuff." Intro- ments, And So Forth Ltd. is the new ductory push will run for five weeks in New rooms Broadcast Sales Inc., New film editorial firm established by Tony more than 100 markets. About 200 York, has moved to larger quarters at Granata, former senior film editor at stations will be used. Wham -O makes 745 Fifth Avenue. New phone number Syncro Film Service. The new company novelty toys. will work mainly with commercials, is (212) PLaza 9 -8200. United States Borax & Chemical Corp., although it will also service documen- Retail trends analysis E. B. Weiss, taries and features. It is located at 45 Los Angeles, through McCann -Erickson vice president and director of special Inc., same city. has bought six -month West 45th Street, New York; phone Doyle merchandising service, Dane schedule of nighttime and daytime paris (212) 582 -6380. Bernbach, New York, has released a ticipations on ABC -TV for Borateem roundup study of the newer trends new laundry additive. Driver profile A report that relates in retailing, specifically those in mass high mileage driving and radio listen- retailing, food chains, department General Brewing Corp., San Francisco, ing is being made available by Radio stores, drug outlets, variety chains, dis- through BBDO, same city, will spend Advertising Representatives Inc. The count retailing, controlled label and about $3 million this year to promote report, based on Westinghouse Broad- robot retailing. "Retail trends that will Lucky Lager and Lucky light draft casting Co. studies made in five mar - shape tomorrow's marketing," is Mr. beer brands. Campaign, featuring new

32 (BROADCAST ADVERTISING) BROADCASTING, February 27, 1967 theme "There's No Other Beer Like a resolved for many spot -TV schedules," Lucky," will be on from 150 to 200 Buying spot Mr. Stern said, warning that these can- radio stations and on a still undeter- not continue. Long delays in paying mined number of TV stations in 11 station bills are but one result, he ex- western states. is tough job plained. the he cited General Foods Corp., White Plains, Among problems are N. Y., through Grey Advertising, New station failures to give spot rotations So, stations shouldn't in the schedule as promised, failure to York, is test -marketing with TV its properly report which brands were crystal sweet sugar substitute in Texas toss extra problems and Michigan markets. aired when and confusing methods of listing makegoods. He also noted some into agencies' paths Corning Glass Works (consumer prod- stations won't tell an agency if its color ucts division), Corning, N. Y., will use commercial actually got on the air in 37 one -minute commercials on color, explaining such refusal on the network Buying spot television is hard enough TV between March 7 and May 10 (20 basis of since they don't charge extra without the negative practices being for color they won't guarantee color. in Today show on NBC, 17 in variety thrust into the picture by some stations of CBS nighttime programs). Most of today, according to Edward M. Stern, Now and Then As for this sort of commercials are multi-product mes- vice president and director of media, color policy, Mr. Stern said, he wished sages, said, noting that put stations advertiser this Foote, Cone & to on notice they would is the second season of it's concentrated Belding, Chicago. get by with a color miss now and then advertising on network TV. Carl Ally, but "any flagrant abuse should Talking to the cause New York, is agency. us Chicago chapter to strongly favor other stations over the offender." North American Philips Co., New of the Station Another Mr. Stern York, for Norelco cassette and tape Representatives practice chal- lenged is the running of late movie recorders plans record $1.5 million Association last participations in a filler program after advertising budget in 1967 (20% over week, Mr. Stern the conclusion of the movie. He last year). Campaign theme "we re- said the area of noted one major station "had a secret policy" invented tape recording" will be backed control over what of overselling the late movie and then with spot TV in major markets. Nor - happens after a accommodating the extras in the post - elco's agency, LaRoche, McCaffrey and spot -TV buy is movie filler show. McCall, New York, has prepared sev- made has reached Mr. Stern eral one -minute color commercials, the crisis stage The FC &B official didn't have all bad each allowing for 10- second dealer for agencies today. If advertisers don't news, however. Spot TV is much harder tie -ins. get the air exposure in the manner or to buy than network, he noted, but time they purchased it, he said, all of this is the agency's job and FC&B is Singer Co., through J. Walter Thomp- the fancy creative work and the other quite willing to tackle it. In fact FC &B son Co., both New York. will sponsor agency and station representative plan- will be buying even more spot TV one -hour music special, Herb Alpert ning simply go down the drain. this year, Mr. Stern said, probably some and the Tijuana Brass, on CBS -TV "Agencies today are encountering 50% more than it did just two years Monday, April 24 (9 -10 p.m.). billing discrepancies which cannot be ago.

BAR's network report for week ending Feb. 19

The three TV networks added 20). the year through Feb. 19 CBS-TV $30,578,900 in net revenues in the The figures are estimates com- was shown with $88,773,400, NBC - week ended Feb. 19, bringing their piled by Broadcast Advertisers Re- TV with $73,732,400 and ABC -TV total for the month to $83,289,600 ports and represent network revenues with $61,555,400. and for the year to that date to from time and program sales. The following table presents BAR's $224,061,200. In the Feb. 13 -19 week, BAR's estimates for the week and for the The week's total was a little below estimates showed CBS-TV with $11,- month and year through Feb. 19 by the $31,285,600 recorded the pre- 659,200, NBC -TV with $10,367,200 day -part, by television network and ceding week (BROADCASTING, Feb. and ABC -TV with $8,552,500. For in total:

BAR Network-TV dollar revenue estimates -week ended Feb. 19, 1967 Net time & talent charges in thousands of dollars Week ended Cume Cume Week ended Cume Cume Day parts Networks Feb. 19 Feb 1-19 Jan. 1 -Feb. 19 Day parts Networks Feb. 19 Feb 1 -19 Jan. 1 -Feb. 19 Monday- Friday ABC-TV NBC -TV 605.3 1,898.6 6,281.7 Sign -on -10 a.m. CBS-TV $ 179.3 $ 420.2 $ 912.0 Total 1,829.3 5,641.7 17,181.9 NBC -TV 325.4 807.3 1,869.2 Monday- Sunday ABC -TV 5,598.9 15,724.1 40,938.9 Total 504.7 1,227.5 2,781.2 7:30 -11 p.m. CBS-TV 6,082.7 17,248.6 45,423.9 Monday-Friday ABC-TV 1,561.8 3.938.3 10,820.2 NBC -TV 6,973.9 17,892.2 45,206.0 10 a.m.-6 p.m. CBS -TV 3,668.8 9,351.5 25,229.6 Total 18,655.5 50,864.9 131,568.8 NBC-TV 1,734.1 4,441.8 13.126.4 Monday- Sunday ABC -TV 36.0 226.4 475.4 Total 6,964.7 17,731.6 49,176.2 11 p.m.-sign-off CBS-TV 127.3 202.0 388.7 Saturday -Sunday ABC -TV 1,015.5 2,884.5 6,192.9 NBGN 392.8 999.5 2,520.7 Sign -on -6 p.m, CBS-TV 717.4 2,184.5 9,047.0 Total 556.1 1,427.9 3,384.8 NBC -TV 335.7 1,327.0 4,728.4 Network totals ABC -TV 8,552.5 23,841.9 61,555.4 Total 2,068.6 6,396.0 19,968.3 CBS-TV 11,659.2 32,081.3 88,7714 Monday- Sunday ABC -TV 340.3 1,068.6 3,128.0 NBC-TV 10,367.2 27,366.4 73,732.4 6-7:30 p.m. CBS -TV 883.7 2,674.5 7,772.2 Grand total all networks $30,578.9 $83,289.6 $224,061.2

BROADCASTING, February 21, 1967 33 P &G, FTC agree on Gas -pump hula Folger acquisition Casting by computer

Car drivers in Alabama, Flo- A consent order was signed last week Computer technology, which is rida, Georgia, Kentucky and Mis- by the Federal Trade Commission and rapidly swallowing up individ- sissippi who cruise into Chevron the Procter & Gamble Co. under which ual broadcast -media responsibili- service stations this spring may the firm will sell a Houston coffee ties, now has found a way to unseat be in for a little "island magic" plant and the FTC approved the ac- the casting director. Computer besides gasoline and oil. Stand- quisition of J. A. Folger & Co., the Talent Inventory, a screening serv- ard Oil of Kentucky plans to add largest independent coffee producer in ice started in Los Angeles last a "come to Chevron island" the U. S. week, makes use of computer theme to its "young ho" advertis- The Houston plant was one of five processing to cast performers for ing campaign, backed up with acquired by P&G in 1963. The accord radio and television commercials. spot radio and TV, print and out- ordered the sale of the plant within The key to the system is a com- door advertising in those five five years and placed other restrictions prehensive questionnaire that pin- states. on the firm. These include one that points the performer's every de- Emphasis will be on spot TV forbids P&G from accepting any media tail, including experience, physical with 10- and 60- second color discounts or rate reductions on coffee characteristics and guild and agen- commercials. The campaign is advertising that result from advertising cy affiliations. This information is being prepared by BBDO, New of its other products for the next five processed by computer and made York, in association with Burton years and another prohibiting it from readily available to agencies and production houses free of charge. E. Wyatt & Co., Atlanta. Color conducting any coffee promotion in But who want their commercials feature a sort of conjunction with any of its other prod- performers names and backgrounds kept on "dream" island, replacing the ucts for the same five -year period. pump island, complete with hula file are charged a service fee. Run- P &G President Howard Morgens ning the screening service are dancers, palm trees, colorful said the agreement did not signify the flowers and a native drummer. public relations executive Lanny firm admitted any wrongdoing. He said Service stations will join the Sher and Arthur L. Wilson, for- had grown through its fantasy with posters, banners and the giant firm mer director of management de- rather than other materials related to the own product development velopment for Aerojet- General island theme. by acquisition. Corp. Two FTC commissioners dissented. Commissioner Mary Gardiner Jones said the order would fail to remedy the anticompetitive ramifications the P &G acquisition of Folger would have in RAB, NAFMB team Radio -minded clients the coffee industry. in new AKA's shop for new FM service Monsanto buys Van Dyke A new agency, Ahrens -Kenerson As- A joint project to advance the for- Monsanto Textiles Division, St. Louis, sociates, New York, already has five tunes of FM radio was announced last Doyle Bernbach, New clients and plans for radio advertising. through Dane week by the Radio Advertising Bureau York, will sponsor Dick Van Dyke's Marketing -Sales Director Roger H. and the National Association of FM comedy special on CBS -TV Tuesday, Ahrens said last week: "Associated Broadcasters. April 11 (8:30 -9:30 p.m. EST). Pro- Artists Productions, which books acts The cooperative arrangement calls for gram is the first of three specials under like Sammy Davis Jr. and Herman and RAB to set up a service addressed spe- long-term agreement between network the Hermits around the country, will be cifically to the problems of FM, to in- and Dramatic Features Inc., Mr. Van using radio extensively. And Iris of clude a monthly publication for FM Dyke's production company. Copenhagen, a growing chain of beauty salesmen and collection and dissemina- salons will probably be getting into tion of FM sales success stories. radio as well." Agency appointments ... Under the plan NAFMB is expected Another AKA client, The Paper Mill to solicit support among its membership Playhouse, uses radio negotiated in Jack -In- The -Box Inc., San Diego, for the new RAB services and will also trade deals. The Hebrew Arts School nationwide chain of drive -through res- take part in preparing sales services Dane and Chappell & Co., the music publish- taurants, has appointed Doyle for stations. ers. are print accounts. Bernbach, Los Angeles, for its $600,000 RAB President Miles David com- account, effective March 1. mented that his organization had been Craig- Panorama Inc., Los Angeles, seeking a way to get into FM promo- division of Craig Corp., manufacturer tion for many months. He said that the 13% billing gain for KM &G of tape recorders, car stereos and plan had been developed with an eye to minimum radios, has named Boylhart, Lovett & duplication of effort by the President Edward T. Parrack re- Dean Inc., same city. two groups. ported that Ketchum, MacLeod & Grove Mr. David said: "The NAFMB ar- Inc. billed $68.2 million in 1966, up rangement in no way overlaps with 13.5% from their 1965 billing of $60.1 Rep appointments ... NAFMB's role as the national spokes- million. The 45- year -old agency with man for FM radio while the Radio Ad- WOLF Syracuse, N. Y.: Vic Piano headquarters in Pittsburgh and branches vertising Bureau concentrates on pro- in New York, Houston and Washington, Associates, New York. ducing sales services of value to FM indicated that 1967 billings would range KwxY Cathedral City, Calif.: Paul station management, sales management from 12% to 15% above 1966. H. Raymer Co., New York. and salesmen."

34 (BROADCAST ADVERTISING) BROADCASTING, February 27, 1967 How does the most flexible director on TV call his shots?

With a Rank -Taylor- Hobson "Shot Box." An RTH hearsed situation. Or respond instantly to the Zoom Pre -set Servo Unit, more colorfully called directors instructions. a shot box, is the best right hand helper a director If you'd like to know more about the ever had. With a touch of a button his cameraman shot box, call zooms the lens to one of seven pre -selected posi- Jim Tennyson or Roy Leavesley at 914 -358 -4450. tions: five are pre -set to any desired angles over (Collect, of course.) They might tell you that there's a servo model for - the whole zoom range; one is pre -set for extra nearly any Taylor Hobson - narrow zoom and one for extra wide. Cooke lens. That its cool d.c. motors do not require cooling. (So it's very quiet.) And that if The cameraman can go from one angle to another you made two full zooms per minute, five hours in eleven different speed settings. Anywhere from a day, you wouldn't even replace the brushes a quick 3/4 second switch to a slow five -minute for 34 years. zoom. (This automatic control eliminates un- natural effects caused by jerky zooming.) The Or If you have a more detailed question, write to them at Albion Company, reaction speed is set with the turn of a dial, Optical Inc 260 N. located only three inches from the cameraman's Route 303, West Nyack, N.Y. 10094, Telex 137442, hand grip. or come and visit us at the 1967 N.A.B Show .. Booth number 251. And the hand grip gives the cameraman still more flexibility. On it is a spring -loaded, thumb -operated lever, with which he can over -ride any pre- albion selected setting. This lets him react to any unre- SOLE U.S. AGENTS FOR TAYLOR HOBSON COOKE INTERNATIONAL

emphasized, information must be per- furor caused when Mayor John Lindsay Across the mitted to flow freely. of New York cancelled a luncheon for "Why should there not be a treaty King Faisal of Saudi Arabia after the guaranteeing international freedom of Arab leader supposedly made some un- back fence information ?" Mr. Marks asked. He complimentary remarks about Jews. indicated that as According to Mr. Marks, the USIA head of the USIA, learned of the incident at 11:53 a.m., USIA's Marks wants he was trying to yet at noon the same day the Arab attain this goal. world "heard about this unfortunate international free Mr. Marks ex- event" through the Voice of America. plained that the Observed Mr. Marks: "We don't cover flow of communications U. S. stands ready up our blemishes, but neither do we to exchange radio only show our warts." and TV programs Silver Anniversary In a speech to Soviet Leonard H. Marks, one -time Wash- with the the National Press Club in Washington, ington communications lawyer and for- Union and chal- Mr. Marks paid tribute to the Voice of the lenged mer FCC law official, is govern- Russian America, which celebrated its 25th year ment's top professional communicator Mr. authorities to re- Marks on Friday (Feb. 24). today as director of the United States ciprocate. Information Agency. Last week, in two Earlier, Mr. Marks made a particular Today, he said, the VOA pumps out speeches a continent apart, he expressed point of spelling out USIA policy and I5- million watts from 100 transmitters the hope for a communications millen- illustrating how it's carried out. "I am in 38 languages, and, he said, soon it nium where the nations of the world will convinced," he said, "that truth is our will be heard virtually all over the exchange information like next-door best propaganda." And he's satisfied world. neighbors over a picket fence, and the that the true facts about unpleasant To underscore the importance of belief that radio is the most effective happenings in this country have to be what he termed the "communications medium to get news quickly to the peo- told. revolution" in the last five years, he ples of the world. "If we don't, you can be sure it will cited the rise in worldwide TV stations Speaking before a luncheon meeting be on Radio Moscow and Radio Peking (from 64 nations to 104 nations), of the Hollywood Radio and Television with all its distortions the next day," number of TV receivers (from 101 mil- Society, Mr. Marks pounded out the he said. lion to 182 million), and radio re- thesis that radio and television make up As an example of how the USIA tells ceivers (from 356 million to 543 a tremendous force for modern diplo- the truth even if it hurts, the head of million -"thanks to the low-cost tran- macy. But for the world to survive, he the federal agency cited the recent sistor"). International broadcasting, the

Radio down under: Sydney swings, but New Zealand struggles

Commercial radio in New Zealand with our trends, he says that the this country and once was a top - is "years behind the times." But radio' Australian people "have become tre- rated disk jockey for several West in Australia, in terms of style and mendously aware of popular music" Coast stations, found a considerable quality of presentation, "is right next and the top-40 format is the most degree of professionalism among the door to radio in this country." favorably received radio sound in the Australian radio broadcasters. Most These observations were made to country. of the on -air and management talent BROADCASTING by Ted Randal, head There are 111 commercial radio is home grown. And some 35% of of Ted Randal Enterprises, a Holly- stations in Australia, but an average - the hit tunes showing up on the wood -based radio programing consul- size market such as Brisbane, with weekly music charts are Australian tancy firm. Mr. Randal is just back about 700,000 population, only has products. But, notes the American, from a month -long visit to the two six outlets. This means less program "the Australians haven't equalled our British Commonwealth countries, specialization and a sort of unspoken recording techniques as yet and that's where he provided consultation to mandate to be more things to more probably why we haven't heard more six stations in Australia and one people in order to answer total com- about their artists." still -developing operation in New munity needs. Some stations play Australian folk Zealand. It was the programing spe- Broad Programing As an exam- music but there's no country and cialist's second trip to the area in ple, Mr. Randal cites 2GB Sydney, western music as Americans know it. a year and he found Australian which cannot be meaningfully com- There's very little rhythm and blues stations showing continuing improve- pared to any U. S. station because heard and the government does not ment in format design and control. it tries to provide service to so many allow two -way telephone conversa- According to Mr. Randal, 2sM different segments of its market -the tion programs. There are no all - Sydney, a tightly formatted, middle - size of San Francisco. It features a news stations but news and sports are of- the-road station, sounds like Roc() combination of talk and soft music given considerable coverage. There San Diego or WIP Philadelphia or interspersed with comprehensive are no commercial networks com- KSFO San Francisco and could be news and sports coverage. parable to the ones in the U. S. In- competitive with them if it was oper- Mr. Randal, who also acts as a dependent station, 2sM, has a 17- ating in the U. S. Also in keeping consultant to some 40 stations in man news staff and 2nD Newcastle

36 BROADCASTING, February 27, 1967 USIA director said, has jumped from cost an estimated $4 million, is due to 16,000 hours weekly to 24,000 hours be completed by April 1968, in time for U.S. AM's face weekly. operation with Intelsat III which is And, he added, as a sign that VOA scheduled to be positioned in synchro- broadcasts are getting through each day, nous orbit over the Atlantic Ocean after Cuban `invasion' between 500 and 1,000 letters and post- the middle of next year. cards arrive at the VOA mailroom from Intelsat III, one of the six satellites be- all parts of the world, including the ing built by TRW Systems Inc., Redon- Castro ignores frequency, communist countries. do Beach, Calif., for the Communica- Radio, Mr. Marks added, is a "very tions Satellite Corp. under a $4 -mil- power agreements; stations effective means" of telling a story, lion contract issued last summer, will be particularly a fast -breaking news story. capable of handling 1,200 two -way tele- threaten to interfere here USIA uses other means, he concluded: phone voice circuits, four TV channels magazines published for Russian, Polish and will have a five -year life. and Arabic readers, motion -picture The Cuban government has seven films, TV documentaries, USIA libraries. London conference plans powerful radio stations either in oper- All are used in explaining the United ation or under construction that may States to the world. cause major interference to broadcast- three continent panel ing interests in the U. S., according to a report released by the Library of Goonhilly Downs set Twin highlights of the World Adver- Congress in Washington. The report tising Conference in London June 27- was based on a broadcast by a Cuban for new earth station 29 will be a Tokyo -New York -London government official that was monitored debate via satellite TV of "Money, Lei- in the U.S. A contract to build a second earth sure and the World Consumer," and the Four of the stations are currently station in England for satellite com- appearance of a Soviet delegate to dis- in operation, the report stated. One of munications at Goonhilly Downs, has cuss advertising in the USSR. the transmitters is located near Holguin been awarded to the Marconi Co. Ltd., In all, the anticipated 2,500 delegates and operates on 600 kc with 150 kw, Chelmsford, it has been announced. from 40 countries will hear 60 speakers, three times the power output of any The new earth station will have a generally organized into platform dis- U. S. station. Broadcasts from this par- 90 -foot antenna and associated trans- cussion groups to facilitate audience ticular operation will have a "substan- mitting and receiving equipment cap- participation. The conference language tial" impact on the nighttime skywaves able of covering the entire satellite com- is English, with simultaneous translation on at least 15 U. S. station using the munications band. The installation, to into French, 'German and Spanish. same regional channel frequency, FCC

uses a helicopter in conjunction with appliance makers are the heaviest economic class groups (wealthy, mid- a patrol boat to give listeners the supporters of the medium. There's dle class and industrial). The meth- latest reports on shark activities. also "a tremendous amount of re- odology used is the diary- personal In the Australian commercial sys- gional and local advertising," Mr. interview. tem, the numeral in front of the Randal reports. Hard -liquor adver- Ted Randal sees "great expansion" call letters designates the market tising is permitted on radio in Aus- ahead for the radio industry in Aus- area in which a station is located. tralia and is a good source of reve- tralia. He points out that its probable The lower the number the larger the nues. that industry revenues could reach a market served. Thus 2 stands for the Sees Need to Improve Mr. Ran- record $25 million for the year. Sydney area, the largest market dal feels that radio commercials in The picture is entirely different in (about 3 million people out of a na- the country are "not well done." New Zealand, according to Mr. Ran- tionwide population of about 12 mil- Almost all are locally produced and dal. There is no commercial broad- lion) in the country. Melbourne, the lack "the fine touch and care" given casting in the country as yet and the next largest market, is designated 3; to commercials made in this country. government stations sampled "would followed by Brisbane, 4; Adelaide, Many of the top U. S. advertising have a tremendous struggle to win 5 and Perth, 6. agencies, however, have branches in any audience at all even in a small in Even those six major markets, Australia. U. S. market." Mr. Randal found that the average On the other hand, Mr. Randal Mr. Randal's cost of commercial announcements believes that radio research con- Radio International, in New Zealand, is attempting was substantially out of proportion ducted in Australia may be better client to become the first legalized commer- to radio's quality service, penetration than its U. S. counterparts. The in the country and influence. He reports that most Anderson Analysis of Advertising cial radio station opera- stations sell a 30-second spot for $15. Media, put out by The Anderson (there is a commercial pirate All announcements are of the 30- Analysis Pty. Ltd., cites the weather tion). Even if such permission is second length and usually no more conditions that occurred during the granted, and it's expected by March, than 18 minutes of commercial time survey period, lists the time spent commercials would be restricted to is scheduled in any one hour. by people who listened and breaks a certain portion of the broadcast Cigarette, automobile and small- the audience down into three socio- day.

BROADCASTING, February 27, 1967 37 officials said last week. built in Santa Clara and Camaguey - BBC troubled by series Another active transmitter, also will both operate with 60 kw. The near Holguin and operating with 50 Cubans have not disclosed the fre- on interracial marriage kw, is said to be a former 1 kw station quencies on which these stations will broadcast. Rainbow City may not be the British on 670 kc. "Such operation, if con- Broadcasting Corp.'s cup of tea after firmed, would indicate almost complete Cuba is known to have purchased all. Last week network executives dis- elimination of the nighttime skywave six high -power transmitters from agreed over the proposed nationwide service provided by class I -A station Czechoslovakia that are being installed screening of the television serial about WMAQ Chicago," a commission source by Czech engineers, the reported also an English girl and her Negro husband. said. WMAQ is a clear-channel station stated. Network indecision on the series fol- that operates on 670 kc with 50 kw full - FCC officials say there is nothing lowed BBC's ban on Cinderella last time. the U. S. can do about the Cuban month (BROADCASTING, Jan. 2). The two other active transmitters operations. Cuba is a signatory to the In defense of Rainbow City, program are reportedly operating in Colon, with North American Regional Broadcast- chief David Porter said: "The serial 30 kw, and Pinar del Rio, also with ing Agreement, but, under the Castro will offend only diehard racialists; it 30 kw. U.S. officials have no evidence regime, has ignored its provisions. The isn't specifically about racialism or the these stations are in operation. agreement stipulates that certain fre- color bar, but it doesn't ignore these One transmitter under construction quencies are to be reserved for use problems either." at Havana will reportedly operate with only by regional stations in a fixed - The serial has been filmed through 150 kw. Two other stations -being power category. the third episode.

FINANCIAL REPORTS nine films a year at $400,000 each, and Round two in MGM proxy bout that is more than they went for on their initial release to television. We expect the price on rereleased features O'Brien, Levin trade verbal blows, but tally to go to at least $500,000 each." Levin's Views Phillip J. Levin, self - of votes holds up stockholders' decision described as "a minority of one on the board of directors" and leader of the The latest session in the extended distribution of feature films to theaters opposition slate, accused the manage- proxy fight for control of Metro -Gold- domestically and internationally, and to ment of "going too fast on sales to wyn -Mayer was staged in Loew's State television." But the basis for most of television and too slowly on real es- theater in New York last Thursday his promises was "steadily rising prices tate." (Feb. 23), and the opponents came for leases to television." But for "these too -quick sales to tele- out swinging. But results of the battle Mr. O'Brien said that the average vision," Mr. Levin asserted, "MGM won't be known for several days. price for each of the 63 films MGM would still be a deficit operation. The MGM President Robert H. O'Brien leased to CBS-TV last year (BROAD - only real change in MGM's position is pointed with pride to the corporation's CASTING, Oct. 3, 1966) was $800,000, this increased demand for features for earnings record in the last three years and that he expects "the price to be $1 television." and promised continued growth and million on the next go- around." The remainder of the profit cited by high earnings in the future. He was Even films rereleased to television the management, he said, was due to careful to emphasize MGM's "integral, would bring higher prices in the future, "accounting changes, and nobody primary purpose: the production and he said. CBS -TV "will be taking six -to- should boast about that." Mr. Levin repeated his proposal for "a subsidiary for the film library, so that its true market value could become known." He also urged "full financial disclosure through accounting by divisions," and "new energy in MGM's management, so that income from television can become what it should be- a bonus on the film operation-rather than a refuge and an excuse for in- activity, waste and lethargy." There was continuous voting from 3:30 p.m. till 6 p.m. but it is said that the deciding votes probably will be cast by the mutual funds that control an estimated 20% of the MGM stock. The proxies will be counted by James E. Gaskin of Bankers Trust Co. and Kenneth D. McLaren of Corporation Trust, both New York, at an undis- closed location. Last year, in the first proxy fight between Messrs. Levin and O'Brien over a management proposal to issue more MGM's O'Brien Stockholder Levin stock, the count took 10 days.

98 BROADCASTING, February 27, 1967 You still find some places around that don't use our wire and cable.

But they're pretty rare. Because at craft. Apollo needed wire that could wire and cable. And each fills a spe= ITT we make wire and cable for liter- withstand the incredible extremes of cial need whether it's in a high -flying ally thousands of uses - everything heat and cold. So we developed it. jet, a moon -bound space vehicle, a from your pop -up toaster to the Air And that's how it was with com- factory, or your home. Force's 2000 -mile -an -hour experi- munity antenna television: to give a One of the reasons you take elec- mental jet bomber, the XB -70A. better picture, we developed an ultra - tricity for granted is because, at ITT, We even make wire for things that distortion -free coaxial cable. we don't. have never been wired before -like In all, our Wire and Cable Division International Telephone and Tele- America's moon -bound Apollo space- makes over 23,000 different kinds of graph Corporation, New York, N.Y. ITT Screen Gems' net kept York; Eastern Broadcasting Corp., Bos- proceeds, he said, first quarter sales for ton (owner and operator of the Muzak fiscal 1967 were about the same as a jumping by 'Monkees' franchise in that area) ; Vumore Inc., year earlier. If earnings from ARB's Oklahoma City (a CATV owner and TV Syndicated Coverage Study are ex- Record earnings and sales for the operator); Video Independent Theaters cluded in the first quarter of fiscal 1966, six -month period ended Dec. 31, 1966 Inc., Oklahoma City; Pittsburgh Out- he said, net operating income is only were reported last week by Screen Gems door Advertising Inc., Pittsburgh; Elec- slightly less than in the previous year. Inc. tronics Leasing Corp., New York; The Mr. Robinson said that his company Equinox House Inc., a summer resort had taken several measures to improve Jerome S. Hyams, executive vice pres- his firm's profitability. He said that the ident and general manager of SG, in Manchester, Vt.; Citadel Industries Inc., New York, and three Pepsi -Cola company's rate of investment had been called the company's new TV series on brought under control and reduced. He NBC The bottling companies in Ohio and Indiana. -TV, Monkees, "one of the said that whereas net investment in fis- greatest success stories of the entertain- Through Video Independent Theaters Inc., RKO General owns 29.1% of cal 1966 had been about $2.4 million, ment industry." He noted that the pop- of first quarter H &B American Corp., a CATV owner the rate investment in the ularity of the music, records and prod- of fiscal 1967 had been reduced to and operator based in Beverly Hills, ucts based on this series has had "a $254,000 per annum. He stated that profitable impact on a number of com- Calif. even greater reductions might have been pany divisions." General Tire & Rubber Co. and con- possible if the firm had not elected to For the six months ended Dec. 31: solidated subsidiaries for the year ended continue the development of ARB's 1966 1965 Nov. 30: Radio Audience Measurement Reports Earnings per share $0.65 $0.62 1966 1965 which, he said, absorb Gross income 53,378,000 46,049,000 the bulk of pres- Net income 2,593,000 2,461,000 Earnings per share $2.92 $2.48 ent invesment. Mr. Robinson said that Net sales 1,001,507,987 949,714,056 Net income 50,245,300 42,574,862 sales increases of this service had been RKO-General encouraging. He also noted that the Landau Unger revenues* 77,792,370 67,181,950 film RICO-General firm had taken new steps to reduce net income 10,111,211 8,808,272 overhead costs and improve operating firm changes hands Not included in consolidated net sales. margins. For the first fiscal quarter of 1967, Commonwealth United Corp., New ended Dec. 31: York, a company, Storer gets more than diversified has signed 1966 1965 a contract to acquire the Landau /Unger Earned per share $0.07 $0.17 Co., New York, TV and motion-picture expected from Northeast Gross income 5,682,000 6,203,000 Net income 121,000 275,000 producer, for 380,000 shares of CUC stock. The acquisition, announced last Storer Broadcasting Co., group sta- Thursday (Feb. 23), is subject to the tion operator and the principal owner H &B earnings unchanged approval of CUC stockholders during of Northeast Airlines, reports net the company's annual meeting in May. earnings up 23% for 1966. as revenue goes up Landau /Unger recently anounced its The record profit was achieved on a entry into the TV-documentary field. gain of 13.4% in gross revenues. Stan- H &B American Corp., Beverly Hills, Its first offering is Face of War, a 102 - ton P. Kettler, president, said the com- Calif., owner and operator of CATV minute study of a Marine rifle squad in pany's return of its investment in North- systems, has reported an increase in action in Vietnam. The company has east had exceeded expectations because revenues for the first half of the fiscal three feature films completed or in edit- of the airline strike, which shut down year although net income remained at ing and has set five films for produc- competing airlines last summer. about the same level it was a year ago. tion over the next nine months. CUC, Storer's year -end statement includes The company also announced it has which has holdings in the shipping, real - 85.7% of Northeast's net operating re- declared a 121h -cent semiannual divi- estate and insurance fields, is listed on sults. dend payable March 15 to stockholders the American Stock Exchange and Year ended Dec. 31: of record March 1. closed at 5% on Thursday, up 1/4 from For the six months ended Jan. 31: 1966 1985 Tuesday. Earned per share $2.56 $2.34 1967 1966 Gross revenues 52,727,278 46,492,805 Earnings per share $0.11 $0.11 Operating earnings 9,912,829 8,059,062 Revenues 2,804,555 2,479.319 General Tire and RKO Nonrecurring items 720,954 1,524,885 Net income 278,839 278,054 .Gain of $252,450 on sale of CATV's in Vic - torville and Wrightwood, both California, reach new income highs loss of $281,093 on sale of manufacturing Financial notes ... subsidiary and refund on prior federal taxes of $749,597. Both General Tire & Rubber Co., Twentieth Century -Fox Film Corp., Akron, Ohio, and New York, has declared a quarterly its RKO General C -E -I -R taking steps division have reported record earnings dividend of 30 cents per share on outstanding common stock, payable March for the year ended Nov. 30, 1966. Con- to improve profits solidated sales for the parent firm in- 31 to stockholders of record March 15. creased 5.5% while net earnings were Chirurg & Cairns Inc., New York, has C -E -I -R Inc., Washington (parent of up 18% over 1965. The record $77- declared a quarterly dividend of 15 the American Research Bureau), has million revenues of RKO General are cents per share for the first reported lower revenues and earnings quarter of not consolidated in the report of the 1967, payable on March 1 to stock- for the first fiscal quarter. Herbert W. parent company. holders of record as of February 15. Robinson, board chairman and presi- RKO General owns six TV stations dent, noted that sales for the comparable The board of directors of Walt (including its subscription -TV station, first quarter in 1966 had included pro- Disney Productions, Burbank, Calif., witcT[Tv] Hartford, Conn.) and seven ceeds from ARB's TV Syndicated Cov- has declared a cash dividend of 10 cents radio stations. In addition, the division erage Study, which is produced only a share, payable April 1 to stockholders operates RKO Sound Studios, New once every five years. Excluding these of record March 15.

40 (FINANCIAL REPORTS) BROADCASTING, February 27, 1967 Radio, TV: two up- curves to count on BROADCAST STRENGTHS STAND OUT IN YEAR OF ECONOMIC QUESTIONS

With 1967 in full swing the economic fear of overcompensating for those mis- casters may reasonably expect a strong, analysts who keep closest watch on the takes in looking at the new year. if not superstrong year, the country's broadcasting business seem a lot more But taken in a bundle radio billings- major economic barometers are not all certain about radio -TV's fortunes in the network and spot-are expected to rise up to encouraging marks. Indeed, some new year than about the economy in at least 8% and perhaps as much as economists are even predicting a minor general. 12 %. recession in 1967, but they are certainly In a year whose overall economic Questions Ahead While broad- not in the majority. Others look for forecast is "unusual uncertainty" the modest growth, and still others are ex- broadcasting industry is expected to pecting a substantial economic advance show unusual strength. although not up to 1966 standards. This is not to suggest that business PERSPECTIVE '67 Among those in the last category is analysts have come to consider broad- David Blank, vice president for eco- casting a recession -proof industry, but Radio -TV both show gains nomics and research of the CBS Broad- to feel cast who a they do seem it's more immune Page 42 Group, expects good growth than most others. in Gross National Product despite a Part of this preferred status may number of unhealthy if not dangerous stem from the wide spectrum of Ameri- New peak in TV sales signs. Auto production and sales are can industry from which it draws its Page 44 down. Housing starts are still down, revenue and part from its seemingly presumably as a result of tighter money unending ability to raise rates as the Stature of radio gains policy initiated by the federal govern- demand for its inventory grows, bring- ment last year And, as one broadcast Page 44 ing its schedules closer to saturation. analyst noted, "if television doesn't sell In any case broadcast economists are houses, it does sell the refrigerators looking for network television to ad- Government pressure which go inside them." vance in billings by as much as 10% in Page 54 Also enumerated as possible danger 1967, for national spot television to signs for the general economy are the move ahead as much as 7% or 8% and Advertisers find proof rapid inventory accumulation which another took place in 1966, especially in the for local TV to experience Page boom year with revenues up 15% or 71 final quarter, a large defense industry more. accumulation and recent declines in The outlook for radio seems to be Station turnover consumer spending for durable goods. suffering from projection jitters that Page 77 According to the more optimistic have set in as a result of underestima- forecasters these unfavorable signs will tion of last year's billing gains and a be offset by counter trends already

BROADCASTING, February 21, 1967 41 Fat gains for both media in 1966 ADVANCES FOUND IN ALL SECTORS: NATIONAL, REGIONAL AND LOCAL

Whatever their prospects in 1967, both radio and televi- lished late in 1967.) sion have entered the year with the confidence born of In all categories of business, network, national and region- banking more billings in 1966 than in any other year of al spot and local, both radio and television made gains in either's history. Time sales of radio in 1966 were 11.9% 1966. Radio's total gain was $98.2 million in 1966, tele- bigger than they were in 1965; television time sales were up vision's was $122.6 million. 8.2%. BROADCASTING'S 1966 estimates were compiled from These are BROADCASTING'S estimates of 1966 net time figures supplied by large samples of radio and TV stations. sales, after frequency and promotional discounts but before Returns were tabulated by the Washington firm of Sinrod deductions of commissions to agencies and station repre- & Tash, certified public accountants. sentatives. They are comparable to annual time -sales data In accompanying tables figures for earlier years are from compiled by the FCC. (FCC data for 1966 will be pub- the FCC.

TELEVISION TIME SALES 1948 -1966

% change % change á change % change from National o from from from National previous Non - previous previous previous Year Network year Network year Local year Total year

1948* $ 2,500,000 $ 6,200,000 $ 8,700,000 1949 10,796,000 $ 7.275,000 9.460,000 27,530,000 1950 35,210,000 +226.1 25,034,000 +244.1 30,385,000 +221.2 90,629.000 +229.2 1951 97,558,000 +177.1 59,733,000 +138.6 51,304,000 + 68.8 208,595,000 +130.2 1952 137,664,000 + 41.1 80.235,000 + 34.3 65,171,000 + 27.0 283,070,000 + 35.7 1953 171,900,000 + 24.9 124.318,000 + 54.9 88,474,000 + 35.8 384,692,000 + 35.9 1954 241,224,000 + 40.3 176,766,000 + 42.2 120,131,000 + 35.8 538,122,000 + 39.9 1955 308,900,000 + 28.1 222,400,000 + 25.8 149,800,000 + 24.7 681.100,000 + 26.6 1956 367,700,000 + 19.0 281,200,000 + 26.4 174,200,000 + 16.3 823,100,000 + 20.8 1957 394,200,000 + 7.7 300,500,000 + 6.9 174,000,000 - 0.1 868,700,000 + 5.5 1958 424 ,500.000 + 7.7 345,200,000 + 14.9 181,300,000 + 4.2 951,000,000 + 9.5 1959 445,800,000 + 5.0 424,200,000 + 22.9 200,600,000 + 10.6 1.070,600,000 + 12.6 1960 471,600,000 + 5.8 459,200,000 + 8.3 215,800,000 + 7.6 1,146,600,000 + 7.1 1961 480,300,000 + 1.2 468,500,000 + 2.0 211,200,000 - 2.1 1,160,000,000 + 1.2 1962 521,500,000 + 8.6 539 ,500,000 + 15.2 242,500,000 + 14.8 1,303,500,000 + 12.4 1963 537,900,000 + 3.1 600,700,000 + 11.3 256,100,000 + 5.6 1.394,700,000 + 7.0 1964 563,400,000 + 4.7 689 ,500,000 + 14.8 297,000,000 + 16.0 1,549,900,000 + 11.1 1965 585,100,000 + 3.9 764 ,500,000 + 10.9 324,100,000 + 9.1 1,673,700,000 + 8.0 1966+ 604,554,000 + 3.3 821,330,000 + 7.4 370,439,000 + 14.3 1,796,323,000 + 8.2

"In 1948 FCC reported only "total revenues" (from time talent and services) from "network programs" and from business "sold directly by stations' Hence figures for that first year of television financial reporting are not comparable with figures for time sales in ensuing years. f1966 figures estimated by BROADCASTING.

underway including increased spending The same report shows basic media front CBS economist Blank anticipates in the government sector, a gradual re- costs climbing by 5% in the new year. network television will be up 10% and laxation of the government's tight Network television should take the high- spot television ahead by about 8 %. money control and increases in capital est jump over last year's rate bar, clear- Network's unaccustomed growth ad- spending. ing it by 8 %. According to the Inter - vantage over spot, a new development A study published by the Interpublic public study, spot television rates will in 1966,* is expected by all broadcast Group of Companies estimates that total be up approximately 6 %, in line with industry observers to continue this year. U. S. advertising expenditures will ex- advances of the past two years. The speed of network gains relative pand to $17.8 billion in 1967. This Spot radio is accorded a 4% rate 'Network billings, in this context, refer would be an 8% gain over the $16.5 advance and network radio should cost to revenues from sales of both time and billion expected as the final tally for the 2% more than in the previous year. programing. Network time sales alone rose only 3.3% in 1966 over 1965, according to past year. Gains for Network TV On the revenue BROADCASTING'S estimates (see above).

42 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 RADIO TIME SALES 1935 -1966

% change % change % change % change % change from from National from from from

National previous Regional previous Non - previous previous previous Year Network year year Network year Local year Total year

19351 $ 39,737,867 $ 13,805,200 26,074.476 E 79,617,543 i . 19362 1937 56,192,396 +41.4 $2,854,047 23,177,136 +67.4 35,745.394 +37.1 117,908,973 +48.1 1938 56,612,925 + 0.7 28,109,185 +21.6 32,657,349 - 8.7 117,379,459 - 0.6 1939 62,621,689 +10.6 30,030,563 + 6.8 37,315,774 +14.2 129,968,026 +10.7 1940* 71,919,428 +13.1 1,869,583 37,140,444 +23.8 44,756,792 +20.0 155,686,247 +20.5 1941 79,621,534 +10.7 2,752,073 +47.2 45,681,959 +23.0 51,697,651 +15.5 179,753,217 +15.4 1942 81,744,396 + 2.7 3,444,581 +25.2 51,059,159 +11.8 53,898.916 + 4.2 190,147,052 + 5.8 1943 99,389,177 +21.6 6,256.508 +81.6 59,352.170 +16.2 64,104,309 +18.9 228,102,164 +20.0 1944 121,757,135 +22.5 7,612,366 +21.7 73,312,899 +23.5 84,960,347 +20.3 287,642,747 +26.1 1945 125,671,834 + 3.2 8,301,702 + 9.1 76,696,463 + 4.6 99,814,042 +17.5 310,484,046 + 7.9 1946 126,737,727 + 0.8 8,043,381 + 3.1 82,917,50.5 + 8.1 116,380,301 +16.6 334,078,914 + 7.6 1947 127,713,942 + 0.8 7,012,689 -12.8 91,581,241 +10.4 147,778,814 +27.0 374,086,686 +12.0 1948 133.723,098 + 4.5 7,329,255 + 4.3 104,759,761 +14.4 170,908,165 + 15.6 416,720,279 +11.4 1949 128,903,467 - 3.6 5,994,858 -18.2 108,314,507 + M 182,144,301 + 6.5 425.357,133 + 2.1 1950 124,633,089 - 3.3 6,897,127 +15.0 118,823,880 + 9.7 203,210,834 +11.6 453,564,930 + 6.6 1951 113,984,000 - 8.5 8,481,000 +23.0 119,559,000 + 0.6 214,519,000 + 5.6 456,543,000 + 0.6 1952 102 ,528,000 -10.0 7,334,000 -13.5 123,658,000 + 3.4 239,631,000 +11.7 473,151,000 + 3.6 1953 92,865,000 - 9.4 5,192,000 -29.2 129,605,000 + 4.8 249,544,000 + 4.1 477,206,000 + 0.9 1954 78,917,000 -15.0 4,767,000 - 8.2 120,168,000 - 7.3 247,478,000 - 0.8 451,330,000 - 5.4 1955 60,268,000 -23.6 3,809,000 -20.1 120,393,000 + 02 272.011,000 + 9.9 456,481,000 + 0.7 1956 44,839,000 -25.6 3,585,000 - 5.9 145,461,000 +20.8 297,822,000 + 9.5 491,707,000 + 7.7 1957 47,951,000 + 6.9 3,709,000 + 3.5 169,511,000 +16.5 316,493,000 + 6.3 637,664,000 + 9.3 1958 42,786,000 - 8.7 3,733,000 + 0.6 171,939,000 + 1.4 323,207,000 + 2.0 541,665,000 + 0.9 1.959 35,633,000 -23.4 188,143,000 + 9.4 359,138,000 +11.1 582,914,000 + 7.6 1960 35,026,000 - 1.7 202,102,000 + 7.4 385,346,000 + 7.3 622,474,000 + 6.8 1961 35.837,000 + 2.3 197,352,000 - 2.4 384,053,000 - 0.3 617,242,000 - 0.9 1962 37,326,000 + 4.2 208,455,000 + 5.6 419,468,000 + 92 665,249,000 + 7.8 1963 41,797,000 +12.0 220,227,000 + 5.6 449,717,000 + 7.2 711,741,000 + 7.0 1964 43,783,000 + 4.8 232,038,000 + 5.4 487,947,000 + 8.5 763,768,000 + 7.3 1965 44,602,000 + 1.9 247,942,000 + 6.9 535,238,000 + 9.7 827,782,000 + 8.4 1966-I- 46,999,000 + 5.4 283,631,000 +14.4 695388,000 +11.2 926,018,000 +11.9

'Nationwide and regional networks combined. 'Figures prior to this date not comparable in all categories. +Data not available. ...Regional network calculations discontinued in 1959. t1966 figures estimated by BROADCASTING. All others are from FCC.

to spot has generally been attributed to terms of profit on revenue gains of and local and thus more likely to hold increasingly flexible sales practices but about 8 %, looks for "relatively flat" up in event of an economic downturn. these differences, according to CBS's revenues for spot, which he thinks may Most analysts of the industry are Dr. Blank, are now stabilizing and be ahead anywhere from 3% to 5 %. already crediting color television as a spot's growth rate should eventually The same analyst expects "another vast new lever for higher rates and catch up and, within two or three years, monster year" for local television. revenues. George McCloughlin, a Rey- once again surpass that of the networks. Phil Clark of Burnham & Co. thinks nolds & Co. broadcast specialist, who Other broadcast industry analysts are network TV billings will show big in- considers the rapid transition to color less optimistic about spot's rate of creases in 1967 but expects more TV and its acceptance by advertisers growth in 1967. Emanuel Gerard of modest gains-around 6% to 7% -for the most important industry develop- Roth Gerard & Co., who expects the spot and local. He considers the net- ment of the past year, notes color's networks to have a "great year" in work business less cyclical than spot value is being reflected in higher rates.

BROADCASTING, February 27, 1967 43 Television: Another new peak for sales BUSINESS IMPROVES AS EVEN CRITICS ADMIT MEDIUM SELLS PRODUCTS

Television is primed for another local to $520 million, a 13% gain. overcommercialization. record sales year in 1967, though the TVB notes that 1966 ended with Madison Avenue View Agency of- perennial cry of "problems" seems to $2,775,000,000 in total TV expenditures, ficials foresaw little in the way of be the most strident in years. an increase of 10% over 1965, and program innovation in 1967 but sev- Criticism over the quality of TV adds that the year was marked also by eral indicated that a trend is shaping programing, costs and advertising prac- a growth in the number of homes tuned up in "late buying" of network shows tices is a way of life in television. But to TV each day. as a means of achieving what they even the sharpest critic of the medium, Harvey Spiegel, TVB vice president, called more -efficient buys when prices after all is said and done, acknowledges research, attributes the gains in the are lowered. Agencies indicated there that TV can't be ignored because it number of homes tuned to TV to two was an even more pronounced move on sells products and services on a scale factors: an increase in the number of the part of advertisers to buy participa- that is unmatched. color homes, which view TV more tions dispersed among the networks Threaded through the prophecies of than monochrome homes, and the and in different types of programs on various industry officials questioned by growth in the number of multiset a short-term basis to reduce their invest- BROADCASTING was unmistakable evi- homes. ment risk. dence that television in 1967 will sur- Mr. Spiegel said that in early 1965 Station representatives expressed the pass 1966 levels by a comfortable color penetration stood at 5% and hope that the NAB code board could margin (barring a severe reversal in the jumped to 17% by the end of 1966. devise some accommodation with the nation's economy). When estimates Similarly, he said, from the start of TV networks vis -a -vis piggybacks. This were provided, they ranged from 5% 1965 the number of homes with two year will be one in which the 30- second to 10% increases. or more TV sets rose from 19% to commercial is expected to pose some The Television Bureau of Adver- 25% of all TV households. problems, particularly with pricing, tising, which in the past has proved The severest critics of television are they pointed out. Several reps pointed to be a reliable barometer of the eco- its best customers, the advertising agen- out that the first quarter of 1967 has nomic health of television, estimates cies. In this year's survey, they chas- been erratic but they were optimistic that in 1967 total television expendi- tized the medium for a variety of that the situation would improve unless tures will climb to $3.06 billion, a reasons: high costs; erosion of values the economy as a whole dipped. 10% jump over 1966. TVB foresees through loss of billboards; lack of The three television networks were that network will swell to $1.52 billion, product protection; deterioration of pro- extremely buoyant about prospects for 10% over last year; spot to $1.02 gram quality; lack of program inno- 1967 and were confident that despite billion, a 9% advance over 1966, and vation; reliance on motion pictures; the expressed misgivings of many agen-

Radio: Gains sure in billings, stature

AURAL MEDIUM FINDS ITS PART IN ADVERTISING GROWING EACH YEAR

Radio is moving into 1967 with the probable sales increase at 5% over network's annual rate of growth in brighter hopes -and with more solid 1965 levels, with local expected to get 1966 appeared to be the biggest since reasons for bright hopes-than at any a 7.5% gain, national and regional spot 1944. Spot's was greater than in any other time since television first cast a year since 1948 except for two back - dark shadow over the radio business. to -back splurges in the mid- I950's, and In 1966, the tide clearly appeared to local's rivaled anything since 1948. For turn. The slide had been arrested long radio as a whole, the year's growth rate before. Actually, in fact, it might be was by far the biggest since TV's effects argued that the slide never really oc- first began to be felt in 1949 (see tables, curred, because in only two post -tele- pages 42 and 43). vision years have radio's time sales The unexpected achievements of failed to exceed those of the preceding 1966 are attributed to a number of rea- year. But network sales had tailed off sons that in many cases may be dis- drastically from 1949 until 1962, while tilled into more aggressive salesmanship national spot sales, and to some extent all along the line or the self -stimulating local business, have frequently been about 4% and network business about influence of success that leads a test sluggish and at times appeared to move 2 %. advertiser to become a regular adver- ahead only in fits and starts. What happened was something else tiser-or a regular user to become a What happened in 1966 came as a again: Radio sales as a whole, and each bigger user -and that draws his com- surprise to most forecasters. Industry of three elements individually, did petitors into the medium as well. sources a year ago were thinking in about twice as well as predicted. More specifically, it was felt that terms of modest gains. A consensus put Best in Years With two exceptions, spiraling costs of other media made

44 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 cy officials that the year would be an- of daytime TV, the advertisers' interest of NBC -TV's audience will come from other record -shattering one. in the network's sports schedule and by color homes and by the end of 1967, the 'Flexibility and Variety' Thomas W. the reception accorded to quality spe- NBC-TV network will be receiving Moore, president of ABC -TV, offered cials. He singled out Death of a Sales- about one -third of its audience from two reasons for record sales in 1967 man, The Glass Menagerie and CBS color homes. Being the only full -color and the 1967 -68 year in particular: Playhouse as examples of programs that network has certainly paid off." Television's advantages and superiority have had "fine ratings" and critical and Programing Robert J. Stefan, vice have been demonstrated and accepted, audience acclaim. president and director of radio -TV particularly with color, and networks Don Durgin, president of NBC -TV, programing for BBDO, pinpointed the now are offering "much greater flexi- said that with the renewed strength of lack of opportunity to try new pro- bility and program variety," ranging the network's daytime schedule and the graming as TV's most pressing prob- from inexpensive daytime scatter plans lem. High costs and the risks involved to high -quality, prestigious programing. militate against experimentation, he ob- He noted that the marketplace has served. changed. He said program costs are "Television continues to improve on now higher, largely because of color, a technical level but the engineers are and conventional buying of conven- ahead of the creative people," he tional programing has become flexible pointed out. and occurs later. The overriding trend in TV today, "While the industry may experience he stated, is for advertisers to "spread some anxious moments this spring, I their investments around even more think it will be because of unfamiliarity than they have in the past" in order to with the new programing and sponsor- most sucessful nighttime schedule in achieve efficiency and to reduce risk. ship patterns, rather than long -term years as the foundation for the 1967- Despite the problems, Mr. Stefan results, which will be greater for spon- 68 season, "we believe we can safely expressed the view that BBDO's invest- sors, broadcasters and the public par- forecast another record year in 1967. ment in television in 1967 will rise ticularly." "Two significant strengths of the appreciably over 1966. Thomas H. Dawson, president of NBC -TV audience performance and re- "Television's big plus is still that it CBS -TV, said the network is looking sulting sales success have been our pro- provides heavy impact and enormous forward to another record-breaking year nounced lead in delivery of young reach through the combination of sight, in 1967, pointing out that the first - and adults and in delivery of color homes," sound and color," Mr. Stefan stated. second -quarter business is "substantially Mr. Durgin stated. "In both areas, the Scatter Plan Use A vice president - higher than last year." trend to NBC -TV is accelerating as rebroadcast director of another major He cited the impact of color and the ported by Nielsen. For example, this agency predicts more TV spending in increase in color set ownership as factors past fall 20% of NBC -TV's audience 1967, noting such contributing factors that are impressive to advertisers. Mr. came from color homes (although only of increased use of network scatter Dawson said CBS-TV is "greatly en- 15% of the TV homes were color plans for "opportunity buys" or as ad- couraged" by the continued efficiency homes). This spring approximately 25% (Continued on page 46)

radio's values look even more attractive To a great extent the hesitancy about since the advent of television. than usual and added to its billings, predicting 1967 growth rates seems to "This," Mr. Pauley said, "is certain- especially in the latter part of the year; stem from a feeling that, after under- ly convincing evidence that more and that radio made progress in establish- estimating 1966, it might be too easy to more advertisers are turning to radio, ing its credentials for significant repre- "overcompensate" and hold out un- and is further supported by the fact sentation in media -mix plans; that ad- realistically optimistic goals for 1967. that the ABC Radio Network's Break- vertisers and agencies showed an in- Overall, the consensus appears to be fast Club with Don McNeill is sold out creasing awareness of the creative pos- that- unless the general economy goes for the first quarter of 1967. We an- sibilities of radio advertising, and that into a spin-radio billings ought to rise ticipate further growth during 1967 as the All Radio Methodology Study somewhere between 8% and 12% this the ABC Radio Network as a whole (ARMS) and other research projects year. approaches sellout." went a long way toward documenting Station reps point to a growing num- CBS: High Hopes Arthur Hull radio's reach. ber of major advertisers expanding Hayes, president of CBS Radio, cited Radio sales executives have no illu- their radio commitments or planning bounding sales of radio sets as evi- sions about the need for hard work be- to test radio on a larger scale than in dence of "radio's continuing popularity ing over, however. The biggest chal- the past, but in translating this increased growth" and noted that CBS Radio re- lenge, in the opinion of many, is to activity into dollar results they take a search experts "have high hopes" for maintain momentum and, if anything, conservative tack, speaking for the the so- called RADAR study, aimed at increase sales efforts at all levels: na- most part in terms like "at least modest ascertaining radio's cumulative- audience tional, regional and local. gains." dimensions and underwritten by all four What's to Come? There is some The networks are optimistic. networks under the name Radio's All - reluctance to predict what sales gains ABC: Six Straight Robert R. Dimension Audience Research (BROAD- may be expected this year. This re- Pauley, president of ABC Radio, noted CASTING, Jan. 2). luctance does not appear to reflect a that 1966 was the sixth straight year "The advertising community has be- lack of confidence in radio's prospects, in which his network exceeded the pre- come increasingly aware of the pub- however, except to the extent that the ceding year's sales, and said that "1967 lic's extraordinary involvement with outlook for radio may be tied to the shows great promise, as the first quarter radio," Mr. Hayes said. "This is re- general economic outlook, which at the of this year is one of the highest sales flected in continued expansion in radio's moment is more uncertain than usual. quarters in the history of the network (Continued on page 48)

BROADCASTING, February 27, 1667 45 TELEVISION: ANOTHER NEW PEAK FOR SALES continued percentage of total billing would remain at about 60 %. ditional purchases "on top of" single program formats. Billboards Lost, Too Paul Roth, program commitments. He said that He expressed some concern that TV vice president and media director of scatter plans, usually in six- to eight - may be losing at least part of its better - Kenyon & Eckhardt, voiced concern week flights, allow the advertiser his educated audience. Mr. Kemp acknowl- over losses of value in TV because of "most efficient" method of reaching the edged that he had no idea how an up- constantly rising costs, loss of billboards greatest number of people in a given grading of programing could be and a lowering of the quality of TV area. achieved and added: programing as a whole. Increased costs of program buys have "Frankly, I feel that many of the Mr. Roth felt that K &E would spend led the advertiser to the scatter plan commercials are better than the pro- about the same in TV in 1967 as in as a method of purchase, and some grams. Commercial production has 1966 but said it is going to examine buyers are increasingly turning to fringe made many advances in photographic its investments more carefully in terms time to lower their CPM's, he said. and narrative techniques. Programing of prices and program values. He Late Buying It used to be that tele- ought to catch up to the commercials." claimed that the agency plans to take vision networks could quickly nail down He said stations have to "face up to a closer look at other media, particu- some of the bigger sales to the bigger the fact" that multicorporate announce- larly radio, and is planning several advertisers well in advance of a new ments are here and that they should tests this year in that medium. program season. Not so nowadays, said learn to live with the 30- second spot. "The piggyback is our one hedge Lee Currlin, vice president in charge He agreed that despite carping by against costs," Mr. Roth said. "More of programing, Benton & Bowles. critics, TV's ability to demonstrate and more agencies are learning to write Mr. Currlin sees a trend away from products is unsurpassed and he voiced commercials in 30 seconds. Who needs early buys my many major advertiser the view that Compton's investment in a minute when we can say all we want who in "reluctance or withdrawal" hold TV would increase in 1967 though its to say in 30 seconds?" back until as late as August when net- percentage probably would remain at Mr. Roth pointed out that affiliates works have unsold time on their hands about 69% to 70% of overall billing. In more and more are exercising added and become itchy for business. his opinion, color will help increase control over their prime time and are "This is obviously buying on an op- TV advertising, making it even more exhibiting a stronger inclination to portunistic basis," Mr. Currlin said. competitive with print. preempt network series and schedule

Mr. Roth Mr. Hollender Mr. Ommerle Mr. Stefan Mr. Currlin Mr. Kemp

He believes either the networks must Big Advantage Alfred L. Hollender, their own movies in evening time. hold the price line on scatter plans or executive vice president, broadcast pro- Richard Trea, media director of Rich- make the prices more attractive to the graming, Grey Advertising, said there ard K. Manoff Inc., shares the common "up -front buyer" who "gets the pick of is an increasing opportunity in TV to agency concern with rising television the best [programs] early," or both. effect short -term network scatter plans costs, and views a number of significant But Mr. Currlin sees no radical with favorable costs -per- thousand and trends as responses to the situation. change in the TV marketplace, the that this constitutes one of TV's biggest "I think we'll see a reduction in the smaller advertiser still getting a good advantages in 1967. number of pilots and a trend toward buy and the big advertiser using the He acknowledged that TV is the presentation films and even scripts as medium "as much as ever even though strongest sales medium in advertising, the basis of buying shows, which is unit costs more." but claimed it is beset by a host of fortunate. When the number and cost He predicted that the 30- second problems: increased program costs, of failures are so high, predictions of commercial may well become the basic overcommercialization through back -to- new shows' success are still based on unit of sale in television if current back minutes and number of commer- intuition. On the other hand, the devel- trends continue and sees a move under- cials per minute, lack of program in- opment of the second season allows you way for the "complete elimination of novation and lack of uniformity by net- two rolls of the dice. For example, six billboards in network television except works with respect to commercial of the seven new shows ABC put in are for the major sponsorship shows." He clearances. doing better than the shows they re- finds piggybacks no longer controver- "The trends in TV in 1967," Mr. placed," he said. sial. Hollender reported, "are more movies "Increased network competition, for CATV will continue to be watched and the 90- minute show as a result of example the trend toward the Tonight by advertisers, he said. "It may be a the popularity of feature films, and show format in late night programing, factor in five years." the decrease in the CPM through in- and the expansion of late night pro- Costs vs. Programing Frank Kemp, creased use of piggybacks." graming by the Overmyer Network offer senior vice president in charge of media Mr. Hollender envisioned that Grey advertisers a more varied opportunity." and programing for Compton Advertis- would be expanding its investments in Rate Concern Harry G. Ommerle, ing, feels that TV's major problems are TV in 1967 because of the growth senior vice president and radio -TV di- to keep costs down and to develop new of the agency primarily, though. TV's rector, Sullivan, Stauffer, Colwell &

46 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 Through The Paperwork Jungle... sentatives were to follow this procedure. Of course, billing itself is only a small part of the accounting problem. Spot campaigns differ according to frequency per week and year, time and length of announcements, rate andproduct protection, pre -emptibility, etc. And, it's in the nature of the Spot business that all of these items change daily. The Next Logical Step By acting as the central billing and collecting source for all the stations whose time he sells, the representative will simplify the flow of paperwork. The added Spot Radio and Spot Television have burdens on the station representative spawned a thicket of paperwork that should not be too severe since he already causes confusion and, occasionally, fric- does most of that work forhis own records. tion between buyer and seller. Spot's The process of billing and collecting is very speed and flexibility create most of the next logical step. the trouble. Paper piles on paper in an effort to catch up with the changing require- Guaranteed Payment ments of those who buy Spot. At Katz, we go even further. We guaran- The problem has become so serious that tee payment to all stations for the adver- the TvB, the 4 -A's, the ANA, and the Sta- tising they run. Katz -represented stations tion Representatives Association have receive one check each month for all the appointed committees to seek an industry- national Spot business they carry, wheth- wide solution. We're working closely er or not Katz has been reimbursed. This with all of them. But until an industry- central accounting service produces sub- wide answer is found, we suggest that stantial clerical savings for Katz- repre- station representatives bill and collect sented stations. And the stations have no for all the national Spot advertising problem with delinquent national ac- broadcast by stations they represent. counts or delayed payments. More important, advertisers and agencies benefit One Monthly Bill from the standardized Katz Spot account- Katz has had a central accounting serving procedures. ice for over 30 years, ever since we've When all station representatives pro- been in broadcasting. We bill and collect vide a central accounting service, the for all the Spot advertising that we sell. Spot paperwork problem will be much Agencies get one bill each month for each closer to an industrywide solution. account with schedules on Katz- repre- Katz Radio sented stations. Spot's paperwork jungle 1111( Katz Television could be drastically reduced if all repre- Station Representatives/666 Fifth Ave /New York,N.Y. Bayles, is concerned about higher net- protection, we can now have as little a movie are considerably higher than work rates and production costs. "It is as 10 minutes." they were before." increasingly difficult to develop equally He is "surprised by the lack of On balance, however, Mr. Ommerle effective CPM's," he says. fresh thinking in new program con- recognizes "television's continuing abil- Mr. Ommerle is also upset by cepts, particularly comedies," and ity to attract large audiences and its "shrinking product protection and the blames movies on TV for the failure impact," and calls TV "the most effi- proliferation of brands. Segmental proof many new shows. "The odds against cient medium for package goods and tection means that where we had 20 -30 a new program that is running opposite other mass distribution products."

RADIO: GAINS SURE IN BILLINGS, STATURE continued Agency test of its station performance affidavits. This is another radio de- advertising revenues, with all the net- Network announced that its sales for velopment that should be watched, he works apparently making gains. CBS the first half of 1967 were 16% ahead noted. (Katz is completing its second Radio Network revenues advanced 11% of the comparable period last year. test and by the end of February ex- last year. At the same time, our com- Since that time, the brisk sales pace pects to report results on the possible pany -owned stations group moved has continued, with healthy increases adoption of a standard affidavit check- ahead 6 %. indicated for the balance of 1967 as ing service.) "We believe that the radio industry well." Information Gap Radio has to find will enjoy close to an 8% gain in 1967, Best Yet to Be RAB's President a way to tell the agency what an ad- bringing its advertising revenues near Miles David, who felt that even the vertiser buys in audience, Herbert the billion-dollar mark by year's end. unexpectedly good showing radio made Maneloveg, vice president and director If the RADAR study results meet in- in 1966 was not real progress in rela- of media, BBDO, said, noting that in dustry needs and expectations, talk of tion to what the medium is capable of his opinion the audience information rate increases will be in order." doing, said that "radio has the potential gap in radio is what hampers it most. Mutual Moves Matthew J. Culligan, to pull ahead of its recent good growth He also said that now FM apparently president of Mutual, said his network's patterns and start achieving consistent is in the grip of the information lag. future "looks bright" and stressed cur- 12% to 15% over -all annual increases Mr. Maneloveg, who is in charge of rent program moves underway there, and better" (see statement, page 50). media at the agency that's the biggest the broad outlines of which have been The following is a roundup of typical biller in radio in the U. S., said that approved by Mutual affiliates. observations by officials of leading ad- only a few advertising agencies, and The plans include more live cover- vertising agencies: BBDO of course is one of them, have age of sports events; additional news Despite TV's "tremendous odds," the media analysis people available to develop on their own the various data necessary to plot out radio's dimensions for clients. He noted, however, that this process is both expensive and time -consuming. The agency executive readily acknowledges that most radio stations have neither the money nor the resources to do meaningful and expensive audience studies on their own. Thus, radio audience research has to be an all- industry effort, Mr. Maneloveg said. Industry-wide efforts made thus far -he cited the ARMS project as one Mr. Zeltner Mr. Maneloveg Mr. Fuller Mr. Buchanan of these -appear to be more political- ly oriented than helpful, he said. (headline news on the hour); a new radio's advantages continue to be reach, Television ratings services in the past weekend program service, tentatively frequency and low cost, according to few years have changed the numbers titled "Wide Wide Weekend "; "Pilot George S. Burrows, vice president and into "people ratings, viewers per set Line," a project to encourage talent to media manager, N. W. Ayer & Son, and the like," the type of information come up with new show ideas; more Philadelphia. needed in all media. But radio, he said, emphasis on political news, an "Edi- Mr. Burrows said the FCC nondup- has no "important or reliable informa- tor's Notebook" and greater use of lication ruling for AM and FM station of this kind. This is particularly worldwide news -gathering services. tions bears special watching. This important in radio because of its being NBC Gets the Sign Stephen B. La- change in program format can affect splintered." bunski, president of the NBC Radio the values of an FM audience, and It's so in FM now, Mr. Maneloveg Division, said that "it is an encouraging make it more valuable, he indicated. continued. "At one time we could assign for network radio, as indicated by FM listening patterns are now shifting sume that FM had a 'better' audience. NBC sales for 1967, that there is a a little, he said: It's not only an FM Now since January [AM and FM pro- marked tendency toward healthier and audience at night, but also in the day- gram separation] we don't know if FM longer advance bookings from adver- time. He believed FM stations will be- is 'different,' yet we ought to find out. tisers. A significant example is that the come an important factor in daytime With FM apart from AM one might du Pont buy as sole sponsor of 16 hours buying. say that we have about twice as many of NBC Radio's 'Monitor' for the week- Ayer's billings in radio suffered an radio stations as before." end of June 10-11, representing an ex- offset last year when big radio spender Mr. Maneloveg said projections on penditure of nearly a quarter -million, Plymouth left the agency. BBDO's radio volume this year-up or was actually committed more than six Referring to radio rate cards as down from the approximate $32-33 months before the air date. pretty much unchanged, Mr. Burrows million billed in 1966 -would be diffi- "Late in January, the NBC Radio expressed interest in a recent Katz cult because radio nowadays is seldom

48 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 ;;: Q nU Ij;11

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Maio MID amor fiwo IND III" MD MID SIP

BROADCASTING, February 27, 1967 49 Radio could do even better, RAB's David declares

Good as it was, radio's 1966 sales radio advertisers. This is just one "At the ANA -RAB workshop, one record wasn't good enough. That's of the indications RAB finds as we well -known broadcaster commented the view of Miles David, president call on top -level executives of both that he felt radio had really arrived of the Radio Advertising Bureau. In agencies and clients that our best when he saw top -level advertising a special statement last week, he growth years are ahead of us. executives devote so much time and said: "While local radio has grown interest to our medium. In the words "For last year's Perspective issue more rapidly in recent years than of Alfred Waack, vice president and we said that if radio achieved a 5% national radio, it too has not at- advertising director of Household to 7% growth rate in 1966, it would tained as substantial growth as pos- Finance Corp. and chairman of not be sufficient 'progress relative to sible. Locally, some of the keys to ANA radio committee: 'This meet- our potential.' Radio just about more rapid growth include strength- ing marks a turning point in recent doubled this growth rate in 1966 - ening sales staffs; deeper and more radio history.' Al Waack also pre- but I still don't think that's progress! extensive sales training; and, in gen- dicted radio will hit its first billion - Radio has the potential to pull ahead eral, development of a higher level dollar year in 1967. Herbert Zeltner, of its recent good growth patterns of professionalism in radio salesman- senior vice president, Needham, and start achieving consistent 12% ship. Harper & Steers, made the same to 15% over -all increases and better. Why not a 20% annual over -all prediction for 1967 at the ANA - "I think the potential of radio na- growth rate for local radio? It's RAB meeting. tionally is best understood by those possible provided that we don't con- "We're so enthusiastic at RAB who have spent time with national sider a local salesman equipped if about what can be achieved that advertising management and heard he has a ratecard, a shoeshine and we will work that much harder to how strongly they express interest a thump on the back before he hits see if we can beat the figures that in radio's potential to them. the street. It takes a lot more today these two customers have suggested "For example, just a few days locally as well as nationally to sell are our potential for this year. ago RAB held a radio workshop in the increasingly scientific buyer. "Incidentally, a not insubstantial cooperation with the Association of "I look to 1967 to see greater possibility for contributing to the National Advertisers-the first such all -out sales and promotion efforts billionaire-year opportunity is great- meeting in broadcast history. We at- by radio to meet the national, regi- er growth among major retailers. tracted about twice as many adver- onal and local sales opportunities. If RAB has had extensive meetings re- tisers and agency executives as an- we as an industry glide, we will lose cently with half a dozen major chains ticipated. And a very high percentage our momentum. I don't think that who are undertaking new radio of those attending were not current will happen. activity."

RADIO: GAINS SURE IN BILLINGS, STATURE continued the lot of junior buyers -ill- equipped to properly evaluate the limited re- bought on a long -term basis -"first we dollars invested, do not have the im- search available -to handle this com- must determine just what we are going pact or the involvement that TV complex job... . to buy," he noted. mercials provide. For Procter & Gam- "The audience measurement prob- Stumbling Blocks Joseph Burbeck, ble, he noted, Compton places a hefty lem in radio has probably received head timebuyer at Compton Advertis- schedule in ethnic radio to reach audi- more trade press attention, meeting ing, considers the paucity of meaning- ences under favorable environmental time and development money than all ful rating information and the "lack of conditions. the other areas combined.... Yet we involvement" by listeners to commer- A Long Look Herbert Zeltner, sen- certainly have delayed an unconscion- cials the stumbling blocks to greater ior vice president and director of mar- ably long time in finding an acceptable usage of radio by some advertisers and keting services of Needham, Harper & alternative [to present practices] . agencies. Steers, New York, took a long look at "[Another] problem area is bargain - He acknowledged that Compton is radio in a major speech in closed work- basement thinking. All of us share some heavily oriented toward TV and away shop sessions sponsored by the Radio of the guilt... . from radio (estimated 1966 radio bill- Advertising Bureau and the Associa- "In their pursuit of revenue, after ing: $5.5 million) and does not believe tion of National Advertisers 10 days prime evening hours were lost to tele- the agency's investment in the medium ago (BROADCASTING, Feb. 20). vision, many station operators became will grow significantly, if at all, in 1967. In his view, advertisers, agencies and as opportunistic as public tolerance One experiment that Compton plans broadcasters all share responsibility for would permit in shoe -horning a maxi- to undertake this year is to test spot radio's failure to make greater prog- mum number of commercials in the radio in markets in which spot TV ress and, similarly, jointly hold the keys limited traffic hours available. availabilities are scarce and the cost - for bigger and better use of the medi- "In fact, the whole tendency of our per- thousand is high. He cited San um. After noting the need for greater business to view radio advertising as Francisco as such a market in which a creativity in both commercials and a super -efficient tonnage device stresses radio test is planned, but did not know media planning, Mr. Zeltner said in a just one aspect of the medium while whether the concept would spread to passage made public last week: overlooking some other valuable other areas. "With the large number of stations, strengths." Mr. Burbeck's view is that radio lack of standardization in scheduling Mr. Zeltner urged that agency cre- measuring services do not provide sub- and measurement limitations, radio is ative people and media planners aban- stantial "believability," and that radio a particularly difficult medium to buy don "stereotyped" approaches to radio. commercials, even in proportion to the effectively. Yet, all too often, it falls "We've seen that radio is pervasive,

50 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 A rugged new professional from Ampex is ready for all assignments

Jewel -bearing idler in head assembly reduces Introducing: The AG -440 scrape flutter modulation. Individual switches adjust tensions for different It's ready. Rugged. With new solid reel size on each side. maintainability for the broadcaster. Adjustable turntables accept reels up to 11V inch. Push -button solenoids permit either local or re- New lightning -fast convertibility for mole control with smooth tape handling. the master recording studio. Our new Newest Ampex advanced engineering, all solid Ampex AG -440 professional audio re- state. Your choice of interchangeable versions for rack corder has everything -no other re- mounting, console or portable case -all expand- corder can match all of these features: able and ready !or all assignments! TMAmpe+CorO. Precision -milled transport surfaces assure auto- For an illustrated brochure showing many matic alignment of heads, motors and assemblies. other features of our rugged new AG -440 Exclusive ribbed, heavy -duty die -cast top plate maintains precision alignment. professional recorders, write to Ampex, Plug-in head assembly and plug -in heads permit Room 7 -14B, Redwood City, Calif. 94063. 4, 3, 2 and 1 channels. rapid interchange ... NAME Instant tape -guide convertible -from y" to 1/2" tape. Exclusive front mounted plug -in boards for bias COMPANY amp, record and reproduce electronics. Instant replacement. ADDRESS Master bias oscillator and regulated power supply, in transport. Feeds up to four channels. CITY /STATE /ZIP New three -way push- button editing: 1.) brake release for manual cueing, 2.) play -edit, and 3.) fast -cue -finding. Ampex SEL -SYNC on every channel for track revisions and fully synchronized Sound -on-sound. AMPEX Start with a 1, 2, 3 or 4 track Record/ Reproduce; Exclusive precision -lapped triple -shielding on play or Reproduce -only. Plug -ins make changes fast. head minimizes magnetic interference. Career opportunities? Write Box B, Redwood City, Calif. 94064. Onlythe sunshine covers South Florida bettertl

*WTVJ has the metro share of in prime time of any station in top 25 markets

November 1966 ARB, 7:30 to 11 p.m. (6:30 to 10 p.m. Central Time), Sunday through Saturday; markets of three or more vhf stations. (Audience data are based on research techniques which yield statistical estimates only, and are limited in their accuracy by any sampling deficiencies inherent in the survey from which these data were derived.) Complete color facilities/ Represented by Peters, Griffin, Woodward, Inc./ A Wometco Enterprises, Inc. station / CBS affiliate

52 BROADCASTING, February 27, 1967 lorida betterthan WTVJ

the largest of audience to midnight of any station 25 markets

November 1966 ARB, 9 a.m. to midnight, Sunday through Saturday; markets of three or more vhf stations. (Audience data are based on research techniques which yield statistical estimates only, and are limited in their accuracy by any sampling deficiencies inherent in the survey from which these data were derived.)

Complete color facilities / Represented by Peters, Griffin, Woodward, Inc./ A Wometco Enterprises, Inc. station! CBS affiliate

BROADCASTING, February 27, 1967 53 RADIO GAINS IN BILLINGS, STATURE continued mation and a continuing fractionaliza- tion of the audience, Young & Rubicam intends to bolster its radio investment immediate, selective, efficient and effec- beginning; radio research has a long in 1967, according to James Fuller, tive," he said, and suggested that ad- way to go," he commented. Y&R supervisor, broadcast. Y &R, which vertisers, agencies and broadcasters Radio's strength lies in its ability to allotted about $12.5 million to the might profitably work together in test- deliver audiences at a relatively low medium last year, considers radio a ing new approaches in both buying and cost, he stated, and JWT finds radio good buy for some clients under cer- programing. In the long run, he particularly useful in regional and local tain marketing conditions, Mr. Fuller thought it not too fantastic to assume advertising campaigns. noted. that advertisers "sometime soon" will He could discern no noteworthy Radio provides frequency at low be sponsoring major programs on ra- trends in either radio advertising or cost, he indicated, and can be used ef- dio to reach specialized audiences. programing, except to point out that fectively with other media. In many Rating Needs Radio's most pressing FM is bound to grow gradually, with markets, he added, FM is a "good problem continues to be its lack of de- its appeal to specific cross -sections of buy" on some stations, providing retailed and reliable rating information, the population. quired selectivity. He envisions a larger according to Robert Buchanan, vice Mr. Buchanan declined to speculate use of FM in 1967 by some Y &R cli- president and manager of the broadcast- on whether or not Thompson's billing ents. ing department, J. Walter Thompson in radio would grow this year, but tra- He expressed dissatisfaction with Co. The growing amount of demo- ditionally its accounts have made 5% radio research as a whole. Mr. Fuller graphic information that is being pro- to 6% of over -all U. S. domestic expendi- does not believe that the ARMS study vided by television only accentuates tures in the medium (estimated radio has been helpful ( "If anything, it con- radio's predicament, Mr. Buchanan ob- billing in 1966: $22 million). fused matters even more "). He said in served. A Good Buy Despite long- standing general radio measuring services "end "I think the ARMS study is only a problems of inadequate research infor- up by calling one another names." No letup in government pressures AMONG BIG ISSUES: EDITORIAL FREEDOM, PAY TV, SATELLITES, ETV

To broadcasters viewing the Wash- man, Newton N. Minow and E. Wil- television in part through charges paid ington scene, 1967 is a year of transi- liam Henry, to engage the forces of the by network users of a domestic satel- tion. Old issues that have stirred broadcasting industry in controversy. lite system -filed in the commission's bitter controversy over the years are Instead, it appears more concerned with inquiry into the feasibility of private fading, but new ones, of perhaps great- keeping up with, let alone ahead of ownership of such a system-points to er significance, are developing to take problems, and with reducing backlogs. the development of a nationwide, non- their place. At the FCC there is no Indeed, it isn't broadcasting as such commercial service that could rival longer the concentration on broadcasting commercial television in professional- matters there once was; top priority ism. So does the Carnegie Commission now goes to communications satellites on Educational Television's report on and other developments in communica- "public television." Chairman Hyde, tions technology. noting the relationship between the two In Congress, action is expected on proposals, says the commission will copyright legislation that would make have a major role in the development CATV systems liable for the payment of any new system. of fees for some of the material they The commission's action last year in transmit. Of equal importance is a re- asserting jurisdiction over all CATV's view of educational television policy didn't end the problems of fitting the promised in the Senate. that dominates the commission's think- burgeoning cable -TV industry into the But what worries the National As- ing but communications satellites and general framework of the television sociation of Broadcasters particularly the whole matrix of related problems in system; it created a host of new ones. is congressional concern with broadcast- the exotic field of space communica- A task force designed to deal with the ers in the fields of politics and jour- tions,. CATV, the AT &T rate inquiry, cases arising under the new rules has nalism. A report follows on what the and the Chinese puzzle involved in been virtually overwhelmed, and CATV commission and Congress have in store making the spectrum available to the backlogs are on the rise. In addition, for broadcasters -and what the NAB multiplying numbers of its would -be some commissioners are concerned plans to do about it. First the FCC. users. about the delicate question of CATV Ten months after Rosel H. Hyde, Thus, while the commission is, as program origination. They would like the FCC's senior member, became act- one member put it, "more middle of Congress to handle the issue of whether ing chairman, and eight months after the road" than it was under the liberal or not CATV's should originate pro- President Johnson removed the "act- Mr. Henry, the significance of the work graming, either in general legislation ing" from the title, the commission has at the agency isn't less. Indeed, the clarifying the commission's authority acquired a new tone. But it's one that issues generated by the problems now over CATV or in the pending copyright results from the swift pace of develop- under study could have far greater im- bill. If Congress doesn't, the conunis- ments in the communications industry plications for broadcasting than many sion will be stuck with it. as well as from changes in personnel. of those with which the commission A blue -ribbon panel assembled by the Strictly Business No longer does the has stirred controversy in the past. Department of Commerce has recom- commission seem eager, as it often did Ford Proposal The Ford Founda- mended the establishment of a heavily under Mr. Hyde's predecessors as chair - tion proposal for financing educational financed research organization, to be

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55 BROADCASTING, February 27, 1967 NO LETUP IN GOVERNMENT PRESSURES continued broadcasting industry have vigorously opposed it, some commissioners seem disposed to give pay-TV entrepreneurs housed in Commerce, to study the criti- major example -prevent the networks the chance they ask to gamble on the cal problem of spectrum -space short- from controlling more than 50% of public's willingness to pay for pro- age. The commission, however, prefers their prime -time programing, and bar graming. to do its own research in the area, in them from domestic syndication, as a In dealing with these matters, the collaboration with other affected agen- means of stimulating competition in the commission, members and staffers say, cies. This issue -in which the realloca- program- production market? And what is more unified than it was under ton of spectrum space now assigned to of the proposal, aimed at diversifying Chairman Henry, and credit Chairman broadcasting may be involved -is yet control of television stations in the ma- Hyde for this state of affairs. They to be resolved. But in the meantime jor markets, to limit acquisitions to three note that the chairman, a gentlemanly the commission has sponsored a study TV outlets (no more than two of them and respected veteran of 42 years of by land -mobile radio users of ways in VHF's) in the top -50 markets? government service, is able to effect which they can make more effective Pay -TV Question Pending also is compromises among warring factions use of the spectrum space already alan issue which is the product of a rule - within the commission that would have located to them, and a test of the feasi- making proposal originally urged on been beyond the reach of his predeces- bility of land -mobile use of vacant TV the commission 15 years ago -one that sor. channels is scheduled to begin in Wash- would provide for a nationwide system But if the chairman has one particu- ington next month. of pay television. The commission re- lar burden to bear, other commission- Rate Research The commission's ceived comments last fall in what it ers and staffers say, it is the commis- inquiry into the rate structure of AT &T promised would be the last round of sion's newest and youngest member, -a massive undertaking-will lead, comments in the ancient proceeding, Nicholas Johnson. His 80 -page free - probably next fall, to questions involv- and is expected to issue a final order swinging dissent in the ABC -ITT case ing the reasonableness of rates the utili- this year-very possibly before the Au- was regarded by some members of the ty charges for program transmissions. gust hiatus if the commissioners do majority as an attack on their integrity, a fact that doesn't make it easier for them to deal with him. And Commis- sioner Johnson himself is said to roil the waters at meetings. "You can't ne- gotiate with him," said one official. However, Commissioner Johnson, a former head of the Maritime Adminis- tration who joined the commission July 1, is an extremely serious-minded hardworking young man who regrets the "wild man" image some say he is acquiring. Throughout many of the 16 dissenting and concurring statements he has written runs the theme that the commission should seek pragmatic solutions on the basis of all available Commissioner Johnson Chairman Hyde Commissioner Loevinger information. "It bothers me," he said the other day "when thought gets as- AT &T, which says its return on such not order an oral argument. sociated in the public mind with the service is 0.9 %, plans to request ap- Predictions are hazardous, but neither forces of evil." proval of increases that would boost the 50 -50 nor the top -50 proposal ap- Loevinger Star on Rise If it's true broadcaster costs some $18 million an- pears likely to emerge as a rule in any- that the commission is, save for Corn- nually. thing like its present form, if at all. missioner Johnson, more cohesive than In addition, there is the issue which The 50 -50 proposal was issued two it was under Chairman Henry, it also has split the commission, attracted na- years ago by a 4 -to -2 vote of the corn - appears to be true that Commissioner tional publicity to it, and generated a mission. And as one of the majority Loevinger, who was Mr. Henry's fre- kind of cliff- hanger suspense -the pro- on the issue remarked recently, in dated quent critic, has more influence within posed merger of ABC and Internation- Madison Avenuese: "We ran it up the the commission than he once did. al Telephone & Telegraph Corp. The flagpole, but no one saluted " -a refer- Although a Democrat, Commissioner commission, which approved the mer- ence to the views expressed in the rule - Loevinger was always close in attitude ger on a 4 -to-3 vote in December, is making proceeding. to Chairman Hyde, a Republican, and under Department of Justice pressure The commission issued the top -50 now that Mr. Hyde is chairman, he to reopen the case and hold a hearing. proposal for comment on a 4 -to-3 vote frequently calls on Mr. Loevinger for ad- But in asking the department to show in June 1965, and then proceeded to vice-particularly in broadcast matters. the evidence on which it requested the indicate it wasn't so sure the idea was Mr. Loevinger's view that broadcast- hearing, the commission indicated it a good one. In four successive cases it ers should have wide latitude of expres- was keeping its cool. A decision on the waived an interim policy it had adopted sion, within the bounds established department's petition could come early to hold the line pending action on the by statute and the fairness doctrine, in March. proposal. At the time of the last waiver, was clearly reflected in the commis- But these are merely the new -style in October, Commissioner Lee Loevin- sion's order renewing without a hear- issues before the commission. Some old - ger, who had voted for the rulemaking, ing the license of KTYM Inglewood, style issues, part of the legacy of former said he believes the proposal is too re- Calif., the station that the Anti- Defama- Chairman Henry, will command the strictive as it applies to UHF. tion League of B'nai B'rith has accused commission's attention in the months Maybe Pay TV But the prospects of anti- Semitism. That case is now in ahead. are brighter for the pay-television pro- court on appeal by the ADL. (True, Should the commission -to take a posal. Although major elements in the the commission recently ordered a hear-

56 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 A true fish story

WTMJ's "Ask Your Neighbor" show proved to be the perfect fishing spot for the Walter Meier Company, food brokers for Icelandic brand fish. Using this program once weekly as their only advertising medium, they increased sales from hundreds of cases per month to thousands .. . gained product representation in eleven chain food stores ... and achieved recognition as the Number One U.S. broker for Icelandic brand fish!* "Ask Your Neighbor" isn't the only WTMJ program luring listeners these days. Contact our representatives for details on our complete new radio line -up ... they'll find a perfect spot for you too.

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When the sun goes down, the set looks great ... most of the time. Except for a minute here and there, prime -time TV is 100% color. How about your minute? Are you getting the attention color gives your product? Or are you back in the black-and -white ages, where nobody can really afford to be? Your producer and laboratory rely on the quality and dependability of Eastman color film systems. And Eastman engineering service is continually working behind the scenes to make sure your commercials are color -perfect. EASTMAN KODAK COMPANY Atlanta: 404 /GL- 7.5211 Chicago: 312/654-0200 Dallas: 214/FL- 1.3221 Hollywood: 213/464-6131 New York: 212/MU- 7.7080 San Francisco: 415/PR- 6.6055 "Slow down, world this kid wants to get on"

"This is a fine little girl that got sidetracked from the rest of the world. Now she's trying to make it back. "There are lots of kids like this. Little folks that hurt all over, trying to learn how to walk. Trying to do things other kids don't have to learn. They'll make it, too, if they don't run out of hope. "Hope is a job for Easter Seals. Special doctors and nurses. Special equipment. Special love - special ways to keep these little ones full of hope. It costs money. "But not a lot if we split it up. "How about you m'friend? Slow down a minute, and reach out a hand with a few dollars in it, for Easter Seals. If you do, you'll put one of these little kids a little closer to catching up with the rest of the world. And that's a fine thing." Jimmy Durante Spring, 1967

Easter Seal Fund Appeal

ADDRESS: EASTER SEALS, C O POSTMASTER, YOUR CITY, YOUR PERSONAL ZIP CODE Leigh Anne, 5, was born paralyzed from the waist down, and Easter Seals are helping her learn to walk and care for herself. Jimmy Durante is National Chairman of the 1967 Easter Seal Fund Appeal. NO LETUP IN GOVERNMENT PRESSURES continued On the Hill But if the FCC in 1967 appears more willing than it's been in ing on, the renewal applications of system issues is somewhat embarrassing. the past to steer clear of controversy WXURAMFM Media, Pa., on program- They don't say the commission shouldn't with broadcasters, Congress is heading ing issues, but that was only after the be concerned with commercial prac- head -on into a clash with industry over stations, which are owned by a semi- tices. But they bemoan the time spent one of its sensitive functions -the re- nary headed by Dr. Carl McIntire, on the issue when issues that could porting-and commenting on- political asked for an opportunity to disprove truly be called cosmic require atten- and controversial issues. Copyright and the charges made against them in a tion. educational television, however, are the hearing.) It's this attitude that Chairman Hyde only subjects affecting broadcasting on Commissioner Loevinger has also cites in predicting that the commission which legislation is expected. taken the lead in the handling of the increasingly will devote itself to "big- At a time when congressional atti- ABC-ITT case. He is personally re- ger" issues. But, he also adds with a tudes toward most national issues are viewing the hundreds of documents filed sigh, "there's always somebody want- at best uncertain, Capitol Hill's inclina- by the department and the parties in ing to raise a question about what tions concerning problems of interest to connection with the department's re- people are watching on TV." the broadcasting community remain quest that the commission hold a hearing. Penalty Rate Unchanged In at least one respect, there has been no change in commission policies under Chairman Hyde -it is as free as it was under Chairman Henry in the fines, short -term license renewals and other sanctions imposed on stations accused of violating ...a cordial its rules. Indeed, the commission seemed to go a step beyond Chairman Henry in welcome his determination to police broadcast- to survey syndicated product ers' commercialization practices when by these it mailed a questionnaire to all 7,000 the one convenient place TFE '67 licensees which appeared designed to hold broadcasters to the commercial members time limits of the National Association of Broadcasters radio and TV codes. Even Chairman Henry didn't dare try Allied Artists that, some staffers point out. Television Corp. However, the true import of the American International questionnaire is yet to be revealed. For Television, Inc. Desilu Sales, Inc. the commission has been floundering Field Communications Corp. for several weeks in an effort to decide Sandy Frank Program Sales, Inc. what to do with the information it has Four Star International, Inc. obtained. Hollywood Television Service The commission looked far more de- Independent Television Corp. King Features Syndicate cisive in the past year in some very Krantz Films. Inc. tough, very fundamental cases involv- Medallion Picture Corp. ing communications satellites. In one- Medallion Television the so-called authorized -users case Enterprises, Inc. -it National Telefilm Associates ruled that the Communications Satellite North American Corp. could deal only with internation- Television Associates al common carriers and that other Official Films, Inc. woud -be users could deal directly with Paramount Television Pictures Comsat only in "unique circumstances," Walter Reade Organization Peter M. Rooked & Co., Inc. on the theory that Comsat was to be RK0 General Productions a carrier's carrier. Show Corporation of America In another, involving the Defense Seven Arts Associated Corp. Department's request for 30 circuits of Spanish International Network the entire 5th floor The Tele- Dynamics Corp. service from Comsat's Pacific satellite, Tele Features the commission worked out arrange- Telesynd Division Wrather Corp. ments with a number of affected agen- Conrad Hilton Hotel Trans -Lux Television Corp. cies to permit the department's needs to United Artists Television, Inc. Warner Brothers - be met. And in a third case it adopted Television Division a new interim policy on ownership of Wolper Television Sales, Inc. the satellite systems' earth stations-an Coming soon, details action which ended a squabble among Comsat and the carriers and eliminated about the important a serious roadblock to the establish- TFE '67 give aways .. . Associate members: ment of worldwide space- communi- NATIONAL cations system. To some commissioners the contrast ASSOCIATION of between the commission's performance BROADCASTERS on the commercials and the satellite-

BROADCASTING, February 27, 1967 (PERSPECTIVE 1961) 61 NO LETUP IN GOVERNMENT PRESSURES continued a profound impact on CATV is the proposed revision of the copyright laws. The House Judiciary Committee shrouded in doubt. dates. had completed its work on the bill in There may be some spadework done What this entire public- affairs pack- 1966, but that effort also fell victim in new areas, some work in familiar age in both chambers of Congress may to adjournment. However, the measure regions, but little actual legislation af- indicate is that 1967 could be a land- has been reintroduced, and it is expect- fecting broadcasting is foreseen. The mark year in the lengthy discussion on ed to gain committee clearance again only possibilities involve educational defining the proper journalistic role of quickly. In the Senate, a judiciary sub- television, where new funds may be ap- broadcasting. committee already held hearings on the propriated, and community antenna Hearings that may help fashion na- CATV aspects of the bill, and has television, where long-pending copyright tional policy in another segment of scheduled hearings on the remainder legislation will probably be passed. broadcasting will be held in the Sen- within the next few weeks. Observers However, a great deal of attention ate: Senator Warren G. Magnuson (D- expect the measure to be passed this has been promised for other subjects. Wash.) chairman of the Commerce year. As cleared in the House and The Senate Communications Subcom- Committee, has promised a thorough foreseen in the Senate, the bill would mittee is conducting a massive study of review of educational- television needs. impose copyright liability on CATV's broadcasters' handling of public affairs Legislation that provided for federal in some instances while granting them and controversial programing, and on aid to ETV will expire this year, and immunity when they act mostly as a the outcome will hinge a decision as to discussion over the renewal of the fi- passive antenna without altering broad- whether legislation to govern such nancial- assistance program and the re- casts or originating programs. broadcasts is introduced. The results of sulting appropriation will help lay a ABC -ITT on Capitol Hill Two other a questionnaire sent broadcasters late basis for a decision as to whether the issues may also affect broadcasting. last year, currently being tabulated on government will elevate ETV from its They are the proposed merger of ITT computers at the Bureau of Standards, status of a poor relation of the com- and ABC and attention to consumer protection. There is considerable interest in the proposed merger, and the House Small Business subcommittee, which has launched a "preliminary" inquiry, has a distinctive liberal cast that can be counted on to view with critical eye the small- business ramifications of the merger. The group has asked the FCC, Justice Department, ABC and ITT for data in the case and hopes to have its preliminary study over in about six weeks, about when the merger should be accomplished if approved. Sen. Magnuson Sen. Pastore Rep. Macdonald Rep. Staggers And the House Commerce Committee and Senate Small Business Subcommit- tee on will be disclosed in a report by Sub- merciai broadcasting industry. Certain Antitrust and Monopoly are also interested committee Chairman Senator John O. to figure importantly in the hearing, ex- in the matter. However, ITT, whose Pastore (D-R.I.), who plans to hold pected to be held this summer, are the political might seems to be considerable, ABC and hearings in the matter. recommendations of the Carnegie Corn - other supporters of There will be other excursions into mission on Educational TV. (See page the merger may be able to sidetrack some the role of broadcasting as a journalistic 68). of the proposed inquiries. medium. Senator Pastore has already Although 1967 will see the emer- With Senator Magnuson taking the said his subcommittee will probe broad- gence of discussion on the topics of lead as the chief spokesman for con- casting of election results before all public affairs and noncommercial broad- sumer affairs in Congress, and with polling places figuring in the reports casting, the year will be marked by the growing White House support, the have closed. In addition, the House almost total eclipse of one of the hot- movement will probably be a force to Commerce Committee intends to ex- test issues of 1966. be reckoned with. Of particular inter- amine the subject of election predic- That now -dead issue is the bitterly est to broadcasters and to the consumer tions by the networks. Subcommittee contested CATV legislation. The con- supporters alike are advertising prac- staff members are also gathering data test over whether Congress should tices. Among the bills contemplated on complaints about the lack of fair- legislate to give the FCC authority to are proposals to have the government ness by broadcasters in political cam- regulate CATV systems was credited furnish product testing information, paigns and in the general area of fair- in some Capitol Hill offices with at- to support testing itself, to prescribe ness on controversial issues. Some tracting more constituent interest than curbs or alteration of cigarette com- legislators are concerned over what they any other issue, including Vietnam and mercials and to force full disclosure of consider to be the overabundance of crime. The bill was reported out by credit costs in promotions. The credit - ultraconservative programs on the air, the House Commerce Committee after cost measure is being given better many of which they feel are masquer- months of strife but was eventually chance of passage than in past years ading as religious programs. pigeon-holed in the Rules Committee. and some of the others cannot be dis- Potential Dynamite Perhaps the No one seems interested in reviving the missed entirely. The trend in this di- most explosive facet of this scrutiny measure; most are willing to let the rection seems strong despite an appar- will be the House committee's study of FCC operate as it chooses, unless the ently more conservative Congress. Some editorializing. Chairman Harley O. courts throw a roadblock in its way. lawmakers see consumer protection as Staggers (D-W.Va.) and Speaker John CATV, however, is involved in an- a good crusade that is popular with the W. McCormack (D -Mass.) question other piece of legislation, perhaps one electorate. the authority of broadcasters to edi- of the few that seems destined for ulti- There are many other legislative torialize and endorse political candi- mate passage. The bill that could have possibilities in the current Congress

62 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 A BriqiztNeivCalax In The . StüTgül Air! Springfield

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With WHDH -FM, Boston, as the key outlet, the Network includes WGAN -FM, a new 100,000 watt station in Portland, Maine; WHYN -FM, Springfield, Massachusetts; WPRO -FM, Providence, Rhode Island and WNHC -FM, New Haven -Hartford, Connecticut. These stations have in common an excellence in programming, technical equipment, quality of operation and maximum coverage.

The New England Quality Network is represented regionally by the Harold H. Segal Company, 224 Clarendon Street, Boston, Massachusetts.

BROADCASTING, February 27, 1967 63 Fr' Who's handicapped? Not these Western Electric suppliers.

Their eyes may be blind, but their All over the country are organi- our extremely high standards to fingers can see. Their bodies may zations dedicated to developing accept their work. This is true be confined to wheelchairs, but the skills of the so-called handi- even though what they make for they can all learn skills that can capped. Western Electric is proud us is some of the most complex serve the community. And, serv- to have been among the first to communications equipment we ing, they can earn their indepen- have made use of these skills. supply to the Bell telephone com- dence and maintain their dignity. And we are pleased to report that panies. in no case do we have to lower

sociated Craftsmen: Although blind and tf, Edward Ries of Hackensack, N.J., as- nbles devices to control the signal level in 11 System switchboards. Sponsored by the rgen County Tuberculosis and Health sociation, Associated Craftsmen operates e a private company, employing and train - ; people with many kinds of handicaps.

Western Electric MANUFACTURING & SUPPLY UNIT OF THE BELL SYSTEM

Goodwill Industries: Both his legs are gone, Pace Industrial Corporation: Paralyzed from but Fred Denning can still do important work the waist down, Miss Dorothy Pace super- for Western Electric. Here he's packing vises the production of high -quality com- terminal boards, part of the key telephone munications equipment. In 1963, Western assembly. Goodwill Industries, a nationwide Electric's Merrimack Valley Works provided "sheltered workshop," employs 76 severely assistance to Miss Pace in setting up this handicapped people in Central Indiana who workshop for the handicapped and prepar- do many jobs for our Indianapolis Works. ing them for production. NO LETUP IN GOVERNMENT PRESSURES continued communications satellites, although the two are becoming entwined. One thing is crystal clear. Any proposal to pay for ETV through charges that would affect broadcasting, com- for investigations originate with these to the users of domestic satellites, or munications or advertising. However, persons. by assessment against broadcasters, or such measures as amendment or repeal Industry Spokesman One National by special taxes on TV set purchases of the uniform-time laws, longer broad- Association of Broadcasters official, will be opposed by NAB. cast- license terms, or some change in aware of congressional interest in broad- The satellite issue, the kindred pro- the Communications Act to provide for cast journalism and advertising, has his posal of the Ford Foundation for an free political broadcasts are not re- own estimate of 1967: "a time of peril." ETV system financed by satellite users, ceiving the backing or interest that Paul Comstock, NAB's vice president and the Carnegie Commission report legislative winners require. The last of for government relations, has a pre- on ETV will all be taken up today the three, however, might rate as a dark scription for broadcasters' defense: At- (Feb. 27) when the NAB's Future of horse. tack, attack, attack. Broadcasting Committee meets in Wash- ington. Human Element However, as in The Washington outlook for the 'Loudness' Issue Still of concern to other Congresses, the sources of the NAB is bleak, particularly on Capitol the industry is the stigma attached to most fireworks may turn out to be indi- Hill. At the top of NAB's "trouble" the word "loudness" especially when it vidual members of Congress, unexpect- list are the senators and representa- relates to a television commercial on ed reactions or sudden events. Indi- tives pushing for what NAB construes the late, late show. The NAB engineer- viduals who might play an important as an attack on editorial freedom. ing advisory committee has given ten- role in Congress are Senators Mag- The initial discontent in the 90th tative approval to one system of meas- nuson and Pastore, because of their Congress is with editorializing in sup- uring subjective loudness. The system, key committee assignments; Philip A. port of political candidates -an issue employing a noise burst and voice -only Hart (D-Mich.), who has always been that has cropped up following each bi- copy by which to set levels, has been prominent in consumer affairs; Repre- ennial national election for years. This employed for some months now by sentative Staggers, as head of the House attack has been successfully met by CBS -TV. The network currently is pro- Commerce Committee and perhaps the broadcasters before. ducing 30 test tapes to be used in the force in the communications leading But the bigger concern in the NAB's field at large and small stations see area in that group, Representative John -to eyes is the habit of recent Congresses if it actually does help in preventing Dingell (D- Mich.), a frequent critic to expand the scope of some hearings. commercials from being too loud. of the FCC, who heads the small -busi- If hearings are held on editorializing, ness group studying the ITT-ABC mer- In the broad area of commercials, the Mr. Comstock has noted, "they may be industry is coming under increasing ger; Representatives John Moss (D- expanded to the broader subjects of Calif.) and Lionel Van Deerlin (D- fire from within its ranks and from out- editorials in general, 'slanted' news, side to do something about time stand- Calif.), who are members of the House 'balance' in programing, and control Communications Subcommittee and ards. The NAB Code Authority is con- over the 'people's airwaves.' In short, cerned about the situation and the re- have carved out reputations as activists a hearing could open a Pandora's box in the past. sponse it drew recently from stations, of pet peves of disgruntled individuals groups and advertisers when it asked But most important of all may be and petulant pressure groups." for comments on TV time standards, relatively unknown Representative the Fight All the Way The way to de- has pointed out the importance of the Torbert (D-Mass.), who is Macdonald fend against a formal challenge, from subject (see story this issue). being counted on to become chairman the NAB's point of view, is to fight it A month ago the radio code was of the House Communications Sub- all the way from the grass -roots level committee. Representative Macdonald amended to allow -for good reasons to the White House and back again. and for short periods relaxation of is generally considered a liberal, but he -a Broadcasting must "vindicate [its] the 18 - minute - per - has no record on which his attitude to- hour commercial right to editorialize and carry the fight maximum. A similar relaxation of the ward broadcasting can be judged. He against existing restrictions as well," TV code's of 10 has not been on the subcommittee or limit minutes, 20 sec- Mr. Comstock charges. onds in prime 16 in the communications field, and time and minutes, 20 active The continued he has withheld comment on his poli- references, overt and seconds outside prime time may come covert, by government officials toward from new studies initiated last week. cies until he is officially named. Ob- advertising generally have also But there are increasing servers are not predicting whether he caused indications concern at NAB. The major of that the time standards will will defer to Chairman Staggers; strike area be modi- advertising Congress will fied if for no other out on his own, following his natural that prob- reason than to ease ably be shooting at this the clutter inclinations, or follow the advice of year is cigar- that comes with station ettes. NAB will be attempting "to breaks, commercials, Representatives Moss and Van Deerlin. con- credits and pro- vince" Senator Warren G. mos. Even But as subcommittee chairman, he has Magnuson that would be some sort of (D- Wash.), chairman victory. the potential of becoming one of the of the Senate Commerce Committee most important members of Congress that his bill to In another matter, the television make tar and nicotine a so far as the broadcasters are concerned. content man- board in January, provided for but has datory item in advertising should not not yet created a small- market televi- Also to ignored not be in handing be passed in its present form. Such a sion committee. No one has accused out key roles for individuals in Con- law was eliminated from the present the association of giving short shrift to gress are the professional committee cigarette labeling act, and should one its smaller members, yet the feeling staff members. These largely anony- be passed now, NAB looks on it as "a has persisted that a separate committee, mous persons who are experts in their bad precedent for advertising of many aware of the small marketer's problems, field do most of the spadework on all other products." was needed. issues, and their advice is listened to What to do about satellites is an- The panel, when it is formed, will closely by the members of Congress. other complex issue and NAB is try- also act as the TV counterpart to Many times the spark for legislation, ing to divorce the ETV financing pro- the small- market radio committee cre- stands on various issues, and proposals posals from the general discussion of ated in 1966.

66 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 they must be writing something right

A writer knows that he gets to people when they buy his spectacu`ar talent for pleasing people. To qualify for an RIAA music. The writers and publishers affiliated with BMI must Gold Record Award a single must have amassed a sale of at be reaching pretty nearly everybody- according to 1966 Gold least one million copies. A Gold Record Album must have

Record Awards, certified by the Record Industry Association earned a minimum of $1 million in sales at the manufacturer of America. This year, out of an all time high total of Award level... That's why we say BMI com- winners, recordings of music by BMI writers came out on posers must be writing something right. top. 19 out of 23 Singles Gold Record Awards went to music ALL THE WORLDS OF MUSIC BMI licensed by BMI` 51 of the 5$ certified long playing albums FOR ALL OF TODAY'S AUDIENCE. ARC ADITbI %IUSC I, contained music by BMI composers. What this signifies is a Will '67 see solution to ETV problems? SUPPORTERS THINK ONE OF PENDING PROPOSALS MAY BE ADOPTED

Elizabeth P. Campbell, president of tion runs out on June 30, but President each with 12 TV channels. Each chan- the Greater Washington Educational Johnson has recommended that an ad- nel would be 40 me wide. It is presumed Television Association, a former dean ditional $20 million be granted by Con- that a satellite system of interconnec- at Mary Baldwin College for Women gress to continue this program for an- tions would be cheaper than the present at Staunton, Va., and a past chairman other year. $55 million a year paid to AT &T's Long of the Arlington (Va.) County School All of this is a far cry from 1952, Lines Department to interconnect net- Board, has spent the last 10 years beg- when the late FCC Commissioner Frieda work affiliates. Therefore, according to ging. She and her devoted band of ETV B. Hennock single -mindedly persuaded the foundation's calculations, the TV enthusiasts have raised almost $5 mil- her colleagues to reserve 242 noncom- networks will be glad to use the satellite lion in that period, all for the construc- mercial educational channels in the facilities, and the "profit" left over after tion and operation of noncommercial, then new TV allocations plan. operating costs could be used for pro- educational WETA -TV on channel 26 in Almost immediately, the fledgling gram development and other goodies the nation's capital. ETV system came under the financial for the ETV table including a possible This year Mrs. Campbell hopes she wing of the Ford Foundation. In fact "fourth" network for noncommercial can stop her constant alms- seeking and cultural, documentary and discussion settle down to running what everyone programs and for intensive news cover- considers one of the bright jewels in age. The establishment of such a sys- ETV's diadem. tem, Ford figured, would require about WETA -TV operates on an annual bud- $80 million, and the annual operating get of $1 million. It is also representa- cost, including depreciation, about $19.3 tive of the 50 -odd ETV stations owned million. ETV might benefit by as much by community groups serving both the as $30 million a year, Ford calculates, local school systems and also the adult and after 10 years, ETV might realize viewers of their coverage area. Other $60 million annually. ETV stations are owned and operated The Ford plan was actually submitted by local school systems, state boards of in the wider context of an FCC proceed- education, or by universities and col- ing to determine whether there is a need leges. for a domestic satellite communications Mrs. Campbell's hopes for relief from system, and if there is, how it should her mendicant activities is tied to the Mr. Bundy Mr. Friendly be established, owned and operated. various proposals that have been sub- Comsat Idea This larger picture on mitted in the last 12 months to lift there's a big question whether ETV domestic satellites quite obviously ETV into the realm of financial inde- could have gotten where it is today brought the Ford plan into conflict with pendence. In a good many ETV circles without the $130 million Ford poured the Communications Satellite Corp., the 1967 is thought to be the year that into ETV's blood vessels. The founda- public corporation holding what it Uncle Sam will begin to foot the biggest tion's support helped put ETV stations claims is a monopoly on satellite com- part of a vastly bigger bill for noncom- on the air, and its underwriting of the munications. Comsat, in filing its plans mercial television operation. National Educational Television center with the FCC, proposed a satellite sys- The latest proposal to bolster ETV's in New York insured a central program tem for internal U. S. use similar to position was the report of the Carnegie source for the television educators. the Ford proposal, but naturally con- Commission on Educational Television. Last summer, Ford proposed the cerned only with commercial telecom- Earlier there had been a plan by the establishment of a nonprofit TV satellite munications aspects, including the Ford Foundation to operate a broadcast communications system for the U. S. strong view that any satellite system satellite communications system, with television networks, whose profits would must be an all- purpose facility capable the profits to be used for ETV. enable ETV at last to stand on its own of handling not only TV but also tele- Money for Building Even earlier, feet. McGeorge Bundy, president of the phone, telegraph, facsimile and data however, the federal government en- foundation, was almost poetic in his transmissions. tered the lists of ETV donors. In 1962, view of the possibilities: "The satellite The import of the Ford proposal, Congress, at the urging of Senator War- used in the right way can make the however, was not lost on Comsat man- ren G. Magnuson (D-Wash.), passed desert bloom for whole new areas of agement. During the fall of 1966, Com- the educational TV facilities act provid- television." sat Chairman James McCormack and ing $32 million to be paid to states on The Ford satellite plan is actually the President Joseph V. Charyk journeyed a matching basis for the building of ed- brainchild of Fred Friendly, former to Cambridge, Mass., to discuss the ucational TV stations. This appropria- CBS News president who resigned last ETV angle with members of the Came - year when his network failed to see eye gie Commission, which at that time was to eye with him on the need for broad - still considering ways and means of casting the full hearings on Vietnam financing ETV. The Comsat officials being conducted by the Senate Foreign submitted a tentative idea to the Carne- Relations Committee. gie group: have the government impose Satellite Service In its simplest a surcharge on all users of a commer- terms, Ford proposed that a nonprofit cial, all- purpose domestic satellite sys- corporation be established to own and tem with the proceeds going to ETV. operate a domestic satellite communica- Interestingly enough, the Carnegie re- tions system for TV networks. The sys- port on ETV makes no mention of this tem would consist of four satellites, proposal; the commission declared that

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It's Lenkurt's 76 TV microwave transmission system. And the Columbia Basin Microwave Company is using our This is the system that's bringing top -quality color and microwave to transmit two off -the -air pickups through an black & white TV into areas where they used to think some- extensive 76 network to serve several CATV companies and thing was wrong with their picture if it didn't have snow school districts. most of the time. So, whether you're planning a community TV setup, an For instance, take the 76 TV Studio Transmitter installation Educational TV program, or want to join a network, and you at station KOLO -TV in Reno, Nevada. Since the 76 is want rugged, reliable equipment to help with top -quality color transistorized, the new system operates with practically no and black & white TV transmission, you'd be doing a smart maintenance, quite a bonus to KOLO -TV because one of thing to write us for the resume on our money- saving, solid - their microwave terminals is located on Freel Peak, where state 76 TV microwave system. 20 foot snows and 100 -200 mile winds are not uncommon. Lenkurt Electric Co., Inc., San Carlos, Calif. Other offices Another outstanding feature of the 76 system is its versa- in Atlanta, Chicago, Dallas, and New York City. tility. At the University of Kansas Medical Center, a 76 ETV system makes it possible for students to participate in classes being presented at a sister campus, 45 miles away. This is one of the few two-way ETV systems in existence. This system is LENffURT ELECTRIC significant because of the high resolution it provides for SUBSIDIARY OF remote observation of medical techniques. GENERALTELEPHONE & ELECTRONICS GT&E WILL '67 SEE SOLUTION TO ETV PROBLEMS? continued becomes available, Mrs. Campbell will have to continue her program of putting the bite on her friends and ac- the whole question of satellite com- ETV's future. In other circles, however, quaintances in the greater Washington munications was outside its ken and there have been objections: TV set man- area which includes portions of Virginia involves much more than ETV. ufacturers, for example, feel they are and Maryland as well as the District Three Sources The Carnegie Com- being tapped unfairly for the burden of Columbia. This is necessary, she says, mission on Educational Television, es- of raising funds for ETV; other ob- just to keep WETA -TV going at its present tablished in 1964 by the prestigious Car- servers have raised questions regard- level. But, Mrs. Campbell, like other negie Corp. under the chairmanship ing the complexion of the governing ETV leaders, wants more than that; of Dr. James R. Killian Jr. of the board of CPTV. The plan calls for the she wants WETA -TV to grow into the Massachusetts Institute of Technology, President to appoint six directors, with big, lusty voice of education and culture and with the public support of President these six electing six others to round out in the metropolitan Washington area - Johnson, issued its report last month. a board of 12 members. This method, as powerful in the realm of education The document is a model of its kind, some critics note, could lend itself to and culture as her commercial broad- and recommends financing ETV from White House "packing ". caster friends are in the arena of the three sources: (1) a tax on TV re- At the moment, the Carnegie Com- marketplace. This goal may not be ceivers, (2) funds from the federal gov- mission has gone out of existence. Mem- reached tomorrow, but it's obvious that ernment, and (3) funds from state and bers of the commission, however, in the present ferment may result in a step local governments, foundations and pri- post -report appearances have urged the forward, a big step forward, in what vate contributors. establishment of interested groups to could become a march by ETV toward The principal idea propounded by the "sell" the idea -to the federal govern- national importance. Carnegie committee is the establishment ment, to state and local governments, of a Corporation for Public Television to foundations, and to the educational Outlook for color to be underwritten by the proceeds from world in general. No such group has the tax on TV receivers. This CPTV, yet been formed. in Britain: '69 start as it's called, would use these monies Next week, however, a beginning for program development and origina- may be made when the second annual The question of competing color TV tion, to interconnect ETV stations for conference on ETV financing takes systems in Britain (BROADCASTING, Nov. live coverage of important cultural and place in Washington. This meeting, to 21) has been resolved by an announce- be held March 5 -7, is sponsored by the ment from Edward Short, Britain's post- ETV Stations Division of the National master general. By the end of 1969, Association of Educational Broadcast- both services of the BBC and Independ- It ers. is expected to draw over 300 ETV ent television will have color programs. managers and board members. Transmission will be on 625 lines From this conference a lobby may (UHF), which will become standard in emerge to battle for the Carnegie plan, Britain for both color and monochrome. or variations of it. And its first battle Existing services of 405 lines (VHF) ground may well be Capitol Hill, where on BBC -1 and ITV will be continued the Senate Commerce Committee chair- for a number of years further. Cost of man, Senator Magnuson, has promised the changeover is estimated at $47.5 to review the entire ETV situation, and million for the BBC and $84 million for where the excise tax proposal requires the Independent Television Authority. Dr. Killian Mr. McCormack action by the House Ways and Means A spokeman for the ITA said they Committee, and the federal contribution hoped to start their 625 -line service by news events, and to engage in research idea by the House Appropriations Com- on programing and equipment. late 1969, providing 40 hours of color mittee. TV per week. To raise the estimated $178 million Over the years commercial broad- The BBC also expects to transmit 40 yearly needed at the ouset the Carnegie casters have not been blind to the needs hours of color weekly via their first group recommended: a 2 % -5% tax on of their noncommercial brethren. Dona- service, in addition to 25 hours on BBC - TV receivers, imposed at the manufac- tions in the form of equipment and of 2. Complete changeover to the new sys- turers' level to bring in $56 million; money have flowed to ETV stations tem is expected to take until 1980. grants from the federal government from commercial broadcasters. When amounting to $68 million, and grants the Future of Broadcasting Committee and donations from state and local of the National Association of Broad- sources, plus foundation grants and pri- casters meets this week, ETV is one Data for planning vate contributions to raise $54 million. of the items on the agenda. And the After 10 years under this program, FOB committee will have for considera- The Department of Commerce, the Carnegie group expects some 380 tion the proposals of a broadcaster and Bureau of the Census, has pub- ETV stations on the air (there were a Washington communications attorney. lished a pocket data guide entitled, 124 on the air at the end of 1966), re- Lawrence H. Rogers II, president of Pocket Data Book, U.S.A. 1967. quiring $270 million a year. The neces- Taft Broadcasting Co., last May recom- The guide with graphs, charts and sary contributions would then rise, the mended the establishment of a national tabular data presents condensed commission calculated, to $104 million educational and cultural authority under statistics covering the social, eco- from the TV set excise tax, $91 million the aegis of the federal government to nomic and political life of the from the federal government, and $75 be supported by a tax on commercial U. S. Copies of the book are million from states, local authorities, broadcast licenses. W. Theodore Pier- available from the Superintendent foundations and private contributors. son, Washington communications law- of Documents, Government Print- Support Coming What has been the yer, also called for the setting up of a ing Office, Washington 20402 or reaction to the Carnegie plan? In edu- national foundation for ETV. from the Department of Com- cational circles, there has been much If all these plans fail, or if only a por- merce field offices at $1.50 each. excitement and an uplift in visions of tion of the money required for ETV

70 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 Advertisers find proof of radio -TV power TYPICAL EXAMPLES OF HOW MEDIA HELPS BOTH BIG AND LITTLE FIRMS

In the continuous advertiser contest placed in broadcasting. will also place the company's adver- to build sales through radio and tel- Spending almost $3 million in radio - tising in the Middle Atlantic states. evision advertising, the prizes can be TV in 1966, AAMCO and its distribu- Wermen & Schorr, Philadelphia, pre- rich. A 5% or 50% sales increase can tors grossed $61 million. The current viously handled this area. be as overwhelming for a little adver- campaign is expected to reach $4 million Hitting 135 markets with spot-60's tiser as for a giant. on projected sales of $95 million. To with 20- second lifts on color TV- Radio has rebounded from its period provide creative, production and media AAMCO floods its markets. The com- of TV domination and is looking to selection services for its expanding mercials, featuring well -known per- 1967 as the year to crack the billion - franchises, AAMCO recently formed sonalities Zsa Zsa Gabor and Leo dollar line. a subsidiary, The Bell Agency, which Durocher, promote various goals: the Television continues to make giant strides and its circle of users is constantly broadening. One of the most important breakthroughs will be increasing use of the medium locally by department stores and 1967 may see that area -long dominated by newspapers -break wide open. There is no set formula for a successful advertising campaign. It can be humorous, hard sell or soft sell, or a combination of such approaches. Each method serves its purpose and when an advertiser ties a good campaign to a good product the results are often substantial. The list of successful campaigns in 1966 contains a variety of products. From the McDonalds Restaurants' 15- cent hamburgers to Toyota Motors' Jap- anese -built car for $1,760. The 1966 success stories that follow come from a long list that also includes Kentucky Fried Chicken, Great Western Sugar, Burger King, Dairy Queen, Chicken Delight, Motorola, Trane Co., Quaker Oats, General Foods, BUT... WKZO Radio's Sound General Electric, Mallory, Revlon and American Home Products. Reaches Far More Drug Stores in Greater Western Michigan If you want to trumpet the merits Just note these simple scores: 608 TV 1966- Campaign 1: of a drug product, WKZO Radio is drug stores in WKZO's primary your instrument inWestern Michigan. service area, but only 238 in Station AAMCO finds its formula B's, and only 89 in Station C's. WKZO Radio covers almost twice as many as its two nearest compet- "You don't obtain sales so that you Wx zo can advertise. Your advertising ex- itors combined! penditure must always precede your And we cover the program area 51',1 ' S sale." In a quick three -and-a -half years well, too ... with sports programs, this business philosophy of AAMCO for instance, twice named "outstate Transmissions Inc., King of Prussia, Al Michigan's best" by Associated Pa. has built the nation's largest chain WRZ Press. of transmission repair shops through Why mute your message? Let extensive advertising -especially spot your Avery- Knodel man help you TV. make sweet sales music throughout WKZO's primary service area covers is Greater Western Michigan! And this just the start: the chain over 21/1 times as many drug stores plans to double its 350 franchised shops as the next -largest station. *The 15-foot Swiss alpenhorn. and to increase its advertising budget 50% to $6 million in 1967. Although ./e .FeljeaYealiotw the 10-year -old company has used TV INOIO was KISS RAIANAlOURATTLE CREEK throughout its growth, it not until :IEtI `'WA"": I'Ls R.u.MU DM ..N.rK MILLED WKZO 1963 that its national franchise system CRS RADIO FOR KALAMAZOO TELEVISION was formed. The strong TV push be- vovz.ni cum RAMS w KA100 AND GREATER WESTERN MICHIGAN gan in 1965 when two- thirds of its ""TwilINEryGXSt'SS SÌ( CÑRIE Avr,- KnodI, Inc.. Er,lu,iv N'lion'I Repre,enl'live $1.5 million advertising budget was ""G "!REIMIY GANS ISWlO. NER.

BROADCASTING, February 27, 1967 71 Television's growth parallels that of advertising, says Cash

"This may well be called The But beyond our current custom- well take us into the various effects Year Of Involvement and the extent ers are the should -be- advertisers and of color and its added dollar value of this involvement will affect tele- the area of TVB's greatest involve- for the advertiser. The special value vision and the advertising that ment in 1967. of January for spot television is an- supports it and the public that sup- "During 1967, TVB will seek new other vital area. ports advertising," Norman (Pete) ways to illustrate television's ability " 'Systems of Spot,' our analysis Cash, president of the Television to meet the marketing needs of these of the paper jungle that surrounds Bureau of Advertising, said in a spe- should -be- advertisers and should -be- spot television buying, is already cial statement announcing some of advertisers on all levels. finding ways to expedite the flow of TVB's 1967 plans last week. "The distinction between national dollars and reduce the wasted motion "The growth of television depends and local prospects has faded with involved. Advertising agency and tel- upon advertising's growth and neither the growth of such categories as the ecaster involvement has been excel- can happen without public involve- franchiser ... a form of "branch - lent and will prove profitable for both. ment," Mr. Cash said, "so TVB store" business whose television use "Involvement with television will will continue to devote a portion of illustrates the TV contour concept spread to new categories in 1967, our message on each major platform of marketing ... a message we will ranging from employee recruiting to and agenda to the story of adver- be taking to both manufacturers and corporate annual reports on the air, tising's role in the economy. To in- retailers. from perhaps the first major cam- volve the public, over 100 TVB Big Gain Locally "Local televi- paign of a major retailer to new as- member -stations are already running sion should pass the half- billion dol- sociation industrywide efforts. our on- the -air campaign to explain lar mark in 1967 and has already be- "Selling today is no longer the advertising. To involve the govern- come front -page Wall Street Journal mere presentation of facts, impor- ment, we have pointed out that ad- news. tant as the facts are. It can't stop vertising dollars generate federal "TVB, during 1967, will be help- with understanding. It requires in- taxes at about the rate they gener- ing to bridge the gap between manu- volvement: the seller must become ate corporate profits. At the recent facturer and retailer through the use as involved in the advertiser's busi- American Advertising Federation of "wild footage" and the greater ness as the advertiser is. meeting we proposed a locally origi- interchange of commercial reels from "We must better see the adver- nated plan to create community in- our growing library. tiser's problems from the advertiser's volvement in advertising. "To help telecasters best present viewpoint and become as involved "We know what happens when television's messages to (and for) in his success with television as we advertisers and their agencies be- retailers, we will again conduct sta- wish him to be in the success of tele- come involved in advertising: tele- tion-by- station sales clinics follow- vision itself. This will not be the year vision has been the basic medium of ing the successful pattern of 1966. to sit by and watch the parade pass: the top 100 national advertisers for Our sales training conferences are the man who sits on the sidelines may 13 consecutive years. To help main- continuing in New York with addi- find he can't get off the curb. TVB in tain this TV involvement on the part tional conferences planned. 1967 will strive to increase the dol- of our current customers, TVB is "We are now mapping the known lar revenue of television through the taking our film Tel-empathy' to each (and unknown) areas of media re- growing success of advertisers and of the key agencies and to many cli- search to provide a basis for a five - their agencies. This is why TVB was ents. The message of the film itself year research plan to fill in parts of created and it is our area of deepest is involvement and how it is created. the unknown ... research that may involvement."

inspection service, band and linkage income tax people, who "will help you return blues has helped the income tax adjustments, the coast -to-coast service not do it yourself." firm grow from one Kansas City, Mo., and the name itself. This no- nonsense approach to tax- office 12 years ago to its present 1,600 - AAMCO's Jack Heaney says the plus outlets in the U. S., Puerto Rico firm will continue to use broadcast and Canada. Since 1959, H & R Block media "because it allows us to saturate has found television to be the most a new market, make fast changes in effective source of new business. the service we are promoting and make Each Block office has a TV budget adjustments up and down for sales (2% to 20% of gross receipts) used conditions." according to guidelines established by the parent company and by Block's TV 1966- Campaign 2: agency, Burton Wasser Advertising Inc., Kansas City. Buying locally the Taxes, TV Block recipe company limits TV exposure to a 13- The star and the writer for the H & R week period during the tax season. In John Cameron Swayze opens an at- Block income tax service take a break 1966 an average of 150 Block commer- tache case to reveal papers and car on the set. John Cameron Swayze cials were placed on 200 stations in keys. "This is a 'Don't Do-It - Yourself' (r), has been on -air spokesman for 108 cities. In 1967 an estimated 250 kit for income taxes," he says, adding Block since 1965. His commercials stations in 130 markets will carry that the viewer should put his personal are written by Bill Smith (I) of Burton Block spots. Attesting to the company's expense records in the attache case and Wasser Advertising Inc., Kansas City, rapid growth, combined Block billing take a short drive to H & R Block, the Mo. was $900,000 in 1966 and is expected

72 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 to exceed $1 million in 1967. spots in the fall of '65 with the ground Mass Appeal The company relies coffee spots produced by Cascade Pic- ALRN heavily on spot TV with occasional tures of California, and the instant sponsorship of news -weather-sports pro- coffee commercials produced by Rob- KTCA grams. Its message of integrity, con- ert Carlisle Productions. venience, low cost and confidence is Now in its 14th year of TV, will KUON directed to the adult male with em- Hills Bros. stay with the medium? You phasis on "mass audience" appeal. bet it will. KYNE Block spots, produced by Dick Willis and Associates, Kansas City, include WAIQ 60's, 40's with 20-second live address TV 1966- Campaign 4: tags, 20's and 10's. Mr. Swayze has WCIQ been used as spokesman since 1965 Toyota grows with TV because of his effectiveness in "creating .VCVE awareness in new markets." Current Toyota, the compact Japanese car, commercials offer a variety of ap- spent less than $75,000 in spot televi- N D I Q proaches from the straight "nuts -and- sion during all of 1965, but it spent bolts" clincher to the dramatized situa- almost one -third more than this ($91,- tion. 000) during the first quarter of 1966 Ctaíoiess' WEDN Media plans for next year may alone. In all, Toyota Motor Sales Co. ';VEDU include network -spot, but generally U.S.A., importer of the Japanese car, placement will be handled on a market- expended more than a half million dol- growing ;yFip to- market basis. Occasional color spots, lars in spot TV last year. now used primarily for "status" There's substantial evidence to indi- pur- X16 TV poses opposed to the black and white cate that the advertising allocations of the tax business, may move to all- were effective. For Toyota has had a color in the future. rapid growth. Two years ago it was WHRO listed in the miscellaneous category in ETV import registrations. Today it's in fifth YIHYY TV 1966- Campaign 3: place and apparently moving up. In October 1966, for example, Toyo- Hills uses flexible spot ta retailed 2,256 cars, up from 622 cars the year before. Only Volkswagen, out TOWER iTF Since 1953 Hills Bros. coffee has used of all other imports, sold more. television advertising. Since it is not Toyota, through Clinton E. Frank marketed in all areas, Hills Bros. has Inc., West Coast, Los Angeles, stresses gone into network TV only occasional- a program of dealer association adver- NUT ly. The bulk of its TV dollars are in tising. But where in the fall of 1965. FAMILY! spot. Toyota was using spot TV in only three MEB In the past year, Hill's spot outlay western markets, a year later, dealer as- went up about two-thirds from the pre- sociation commercials were running in vious year. According to Television Bu- 20 western markets in addition to New Ne,v ETV's keep joining reau of Advertising figures for the York and Boston. Now virtually all fourth quarter of 1965 and first three dealer association advertising expendi- the pioneers. Now, a quarters of 1966, Hills Bros. spent $4.9 tures go into spot TV. record 1,200 broad- million in spot TV, compared to $3 This year, Toyota figures to boost its million in the comparable 1964 -65 budget significantly over 1966 in an casters have selected period. effort to establish the import car na- Promoting both ground and instant tionally. The East Coast, particularly, Stainless towers. AM, coffee, Hills provides "virtually com- is likely to feel the influx of new spot FM, plete television coverage" in its market- TV dollars from Toyota. TV, CATV -let us ing areas, which takes in all the U. S. kno' .,v your require - except for the Middle Atlantic states, Southwest and metropolitan New York. Radio 1966- Campaign 1: ments. K. L. Rice Jr., director of advertising for the San Francisco firm, notes that Tidy House finds success "at any given time we normally have celebrating three or four 60- second and 20- second What do you do with a nearly de- Our 20th Anniversary commercials in use." funct household cleaning aid firm that Hills moved its account to Foote stepped out over its head into the high Cone & Belding in May 1965 and later costs of television exposure? You re- that year started to substantially in- treat to a low -cost, high powered medi- crease its TV budget. It went to color um, of course- radio. Tidy House, an Omaha firm which sells five cleaning aids in 20 states, had a 70 ROOMS OF PRODUCT successful track record in radio for 7 many years until, through marketing re- TELEVISION search, it decided to try its hand at The re- EX national television exposure. ihe. BITTFEFG7 sulting high- cost -TV -no -radio budget Sfaínless, NORTH WALES nearly swamped the little firm. PENNA. 19454 IN CANADA: W11011. Limited, Tereoto. Ontario 7,MONI Faced with slim resources and possi-

BROADCASTING, February 27, 1967 73 What would induce 17 busy media and advertising executives to meet again and again to evaluate media promotion campaigns

Here's what one said

RUDY WAHLIG "I consented to serve on the Gold Chevron Award Panel Media Director Doremus & Company more for my own sake and the improvement of the profes- MAL OCHS sion than for Standard Rate ... We all want to help improve Dir., Media & Research Campoell -Ewald the quality of the information upon which we base our buying. The people who take the trouble and time to fash-

DANIEL MCGRATH ion worthwhile campaigns in SRDS should receive due rec- Assoc. Media Director Tatham -Laird & Kudner ognition."

What is the Gold Chevron Award? DOROTHY SHAHINIAN Media Department It is not a prize for winning a contest. ITSM Div. of McCann -EricksOn It is a mark of recognition, by agency media executives, advertising managers and advertisers' media analysts, of a medium's effort to provide the kinds of information they need to help them buy. It can be earned by any medium whose Service -Ad program in SRDS, in the estimation of the panelists, does a better -than -average job of meeting the infor- mational requirements of people who use SRDS. JOAN STARK Asst. Grp. Head, J. (Jack) T. D. CORNWELL Media Dept. Mgr., Adv. & Grey Advertising, Inc. Sales Promotion Celanese Chemical Co. What's unique about it?

BRUCE SMALL The Award criteria are not based on art techniques or scin- Asst. V. P.'& Mgr., Spt. Bdcst. Unit tillating prose. They are not based on a campaign's suit- Ted Bates ability to sales objectives. They are based on how well the service advertising campaigns are oriented to the buyers' needs - how complete the media information is ... how useful in helping them plan media campaigns and buy TERRY PELLEGRINO wisely. Asst. to Sr. V. P. & Media Dir. Young & Rubicam

WILLIAM SCHINK THURMAN PIERCE V. P. & Sr. Media Cons. Assoc. Media Director G. M. Basford J. Walter Thompson ROBERT WIDHOLM GRACE PORTERFIELD Media Group Supervisor Buying Group Manager Needham, Harper & Ted Bates Steers

WARREN REBELL V. P. & Acct. Exec. Campbell.Ewa Id

JOSEPH H. NEWMAN Media Director Marsteller, Inc. ARNOLD KICZALES DAVID D. KEECAN Mgr., Creative Serv. Media Coordinator Linde Div., Thomas J. Lipton Union Carbide

RICHARD TREA Media Director Richard K. Manoff, Inc.

Who benefits (besides Award winners)? ALL media have access to the panelists' analyses of media campaigns (anonymously, of course). It can help them orient their own sales approaches more closely to buyers' prime interests, hence make their own Service -Ads more effective. Buyers will find much more useful information in SRDS where they want it and use it.

There are no "entries" Media do not "enter" campaigns for "judging." Gold Chev- ron Awards are made on the basis of continuing scrutiny Elworth Tilton by Chevron Award Panelists of continuing campaigns in SRDS.

..+rlulM1ll,ngt+< compreheneire mememyeet mbrmöion fifth et.eftixr pfople :br eaceiience dlcopr,teflgm tad D'Mfnen: pl &M

IN SRDS fi YOU ARE THERE selling by helping people buy SIDS STANDARD RATE & DATA SERVICE, INC. 5201 Old Orchard Road, Skokie. Illinois 60076 312 -YOrktown 6 -8500 Sales Offices: Skokie New York Los Angeles ADVERTISERS FIND PROOF OF RADIO -TV POWER continued facturer. The spontaneous interviews were edited into 60-second spots if content, pace and human interest were ble extinction in 1964, Tidy House achieved, Alan R. Ryan, Keebler's di- returned to radio on a 52 -week basis, rector of marketing- crackers, noted. and to outstanding success. Radio ac- Local spot schedules were set for counted for a 40% sales increase the the 9 a.m. to 5 p.m. time period with first year, 25% the second and a 17% station selection set for optimum target to 20% increase in 1966. audience at the lowest possible cost. Tidy House found in radio speed in The results: Keebler cracker and reaching the consumer-grocery trade, cookie sales increased 8.3 %. flexibility and low cost, and sales impact through personality selling and audi ence selectivity. Through radio the firm A light touch is given the commercials Radio 1966- Campaign 4: sponsored morning news- weathercasts in contrast to the seriousness of the and the reactivated Martha Bohlsen topic. A tag line at the end identifying TWA seeks businessman Show, a successful homemaker program the local agent is a must, especially in in the Midwest, and added saturation the smaller towns. schedules to support specific product Although the effectiveness of life in- The frequent traveler, the business- drives and promotions. surance advertising is difficult to evalu- man who flies about the nation and Though the firm employs other ate, Goldie Dietel, advertising and pro- across the oceans, is the prime target media, more than 60% of its adver- motion manager of Equitable Life, of the competitive airline industry. tising budget is still allotted for radio. states that indications of success can And to reach this difficult market, TWA be seen in "the great continuing en- primarily uses radio. Radio 1966- Campaign 2: thusiasm of our sales force ... and an Although Trans World Airlines serves increased public recognition of Equit- 41 U.S. cities, the 15 major cities de- Equitable back as sponsor able." velop 85% of its revenues. In these major cities the airline depends on spot Radio 3: radio -mostly in drive times-for the A heavy investor in radio during the 1966- Campaign major part of its advertising. mid -forties and early- fifties returned to Keebler boosts sales Potential customers difficult to reach the fold in 1962 to find the results of through general television are ap- their new effort immediately gratifying. proached through the good music Equitable Life Assurance Society now When you're a national marketing and classical music stations, including invests over half of its total national organization like the Keebler Co. and use of FM. When introducing reduced - advertising budget in radio with cam- you're consolidating 130 cracker and rate youth fares, TWA turned to the paigns spanning 350 markets. cookie items with four regional brand contemporary music stations. Using a combination of 30- and 60- names under one banner, you use a Using extensive spot in the late second spots, Equitable Life aims its flexible medium to create consumer spring and early summer, the airline campaigns to the growing American awareness-spot radio. directs its message to vacation plan- family and its insurance needs. Most of Through Young & Rubicam, Keebler ners who travel for pleasure the -the dream spots are run in drive times to used spot radio exclusively in 1966 to trip to Europe. In the fall and winter reach the to 25- -45- year -old head of reach the 20- to 49- year -old housewife months spot sings the praises of the household. audience. The radio campaign stressed sunny Southwest or winter sports in Working through Foote, Cone & consumer involvement by means of the Colorado or Switzerland. Belding, the company buys time on testimonial. Radio's flexibility permits fast more than 600 that stations annually. And Taped telephone interviews between copy changes and its ability to com- with 8,000 field representatives recom- Bill Mazer, New York radio person- municate with a select audience are mending markets and approaches, plus ality, and known users of the advertised the major factors that have led to the advice of its agency, the flexibility item provided the desired "creative TWA's extensive of use in its major mar- radio becomes an important factor. dialogue" between consumer and manu- kets.

C -E has good '66, aims for better '67 VStthe one convenient place to survey syndicated product Campbell -Ewald Co., Detroit, dis- TELEVISION closing its annual billings for the first FILM time, announced that its 1966 gross the entire 5th floor topped $139.4 million, a jump from an EXHIBIT estimated total of $118 million in 1965. FEG1 Conrad Hilton Hotel Lawrence R. Nelson, chairman of the board, noted that the Chicago, Los Assam. member NATIONAL ASSOCIATION of BROADCASTERS Angeles and San Francisco divisions especially showed marked growth during 1966. Big International billings totalled AT THE NAB CONVENTION CHICAGO APR. 2 4APR.5 $5.2 million. daily Continuing the trend, C -E will pick- Prizes up the Admiral Corp. account starting April 1. 76 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 Station turnover evens off

THE 1966 RECORD: FEWER STATIONS TRADED, BUT FOR MORE MONEY

Trading in radio and television sta- in cash. being sold by Metromedia to Bonne- tions was brisk in 1966, despite the Nevertheless trading of stations con- ville International (Mormon Church) imposition of new government controls tinued at a good clip in 1966. Although for $2.2 million. and a tightened money market. For unit sales dipped below the 1965 figures, And also included in their calcula- 1967 brokers foresee no diminution in 1966 was not too bad. In 1966, 409 tions are the major sales already ap- the number or value of stations chang- individual station properties changed proved by the FCC, sales that were ing hands, unless the general economy hands, down 27 from 1965's 436. Dol- negotiated in 1966 but not approved goes to pot. lar volume of sales in 1966 totaled until 1967 was well on its way; es- A year ago brokers were worried $135.7 million, $600,000 above 1965's pecially the Trigg -Vaughn group pur- about recently imposed FCC restraints, $135.1 million. chase by Doubleday & Co. for $14,- one a rule prohibiting, without good For 1967, the station brokers feel 125,018. The others: cause, the resale of any kind of station more bullish. Most of them acknowl- WsNs -TV Chicago, a construction within three years of its acquisition, edge that they had a pretty good year permit taken over by Harriscope Broad- and the other an interim policy de- dollarwise in 1966, some claim it was casting and the local Essaness Theaters signed to discourage buyers from ac- their best year. All see 1967 as a good which calls for the former to put up quiring more than three television $500,000, and the latter, $485,830. stations (no more than two of them Wtcc Bridgeport, Conn., sold to VHF's) in the 50 biggest markets. the New York Daily News- wPDt-FM -Tv The three -year holding rule may have group for $2,050,000. kept some stations off the market, but Top Seconds What interests the its effects are now described as minimal. brokers for the coming year are what The interim policy on growth of TV is termed the "secondary" markets - groups has been waived often enough those broadcast properties in cities be- to diminish its restraints on station low the top dozen or 20, where stations trading. are not frozen into what a broker called What the brokers did not anticipate "dynasties." at this time last year, when BROADCAST- year too, with qualification; some an- He was referring to the increasing ING published its preceding report in ticipate even a better year. Already in transactions in the second echelon of this "Perspective" series, was the drying 1967, they point out there have been TV -radio markets, many of which up of mortgage money that character- some pretty big sales put together: showed up in the transfers that took ized 1966. There is general agreement WKYT -TV Lexington, Ky., being place last year-Amarillo, Tex.; Little that more stations would have changed sold by Taft Broadcasting Co. to the Rock, Ark.; Denver; Jefferson City and hands if financing had been looser. With Bluegrass group for $2.5 million. Sedalia, both Missouri; Peoria and La- the easing of the money market in re- KOY -AM-FM Phoenix, being sold Salle, both Illinois, Grand Junction, cent weeks, the climate has begun to by Glenn Snyder and his associates to Montrose and Durango, all Colorado; change. John G. Johnson and his Southern St. Petersburg, Fla.; Wichita, Kan., and It is this climate that colors the atti- Broadcasting Co. group for $2.1 mil- San Jose, Calif. tude of station brokers for 1967. If lion. More markets of such size are going things continue as they are, if the war KMBC -AM -FM Kansas City, Mo., to be involved in station transfers in in Vietnam doesn't impinge further on the general economy, if the general economy continues at its present satis- Number of stations changing hands factory pace, then the market for the sales of TV and radio stations should Radio Only* Combined Radio -TVt TV Only continue its upward climb numbers -in 1954 187 18 27 and in dollar volume. 1955 242 11 29 That "if" is underscored by the sta- 1956 316 24 21 tion brokers, whose business it is to 1957 28 38 bring buyers and sellers together. 357 1958 407 17 23 It is particularly emphasized in the light of the most recent reports of cut- 1959 436 15 21 1960 10 21 backs in automobile production and re- 345 sulting layoffs of employes. 1961 282 13 24 1962 306 8 16 Problems in 1966 Take the tight - money situation that developed last 1963 305 13 16 fall. Buyers dwindled (one broker 1964 430 20 36 claims they fell by half). Sellers, long 1965 389 15 32 accustomed to cash payments for their 1966 367 11 31 properties, first refused to sell on terms, Totals 4,369 203 335 then withdrew their properties from the market, and finally, those who serious- *Note: In computing the number of counted as one radio unit. t Includes ly aimed to sell boosted their prices to stations traded an AM -FM facility, single properties consisting of radio take into account the fact that they or an AM -only or FM -only was and TV stations. were going to get only a down payment

BROADCASTING, February 27, 1967 STATION TURNOVER EVENS OFF continued Multimillion Dollars Top price in 1966 sales was the $9.7 million paid by General Electric for WSIX- AM- FM -TV. 1967. This is the assumption by those in San Francisco. And the next highest price last year was who watch this area of activity in Los Angeles saw the most stations the $9.1 million paid by Westinghouse broadcasting. changing hands -four. During the Broadcasting for KFWB. Westinghouse Another factor making for optimism year, KFWB went to WBC, KPOL -AM -FM actually had agreed to pay $10,750,000 is, according to several brokers, the rise to Capital Cities, KOLA(FM) (now for the radio station, but the long de- in the sale of daytime -only radio sta- KADS(FM)) to McLendon and KFMU lay in obtaining FCC approval resulted tions. For more than a year, it is (FM) to Storer. in a renegotiated sales price. pointed out, daytimers were not selling; The San Francisco area ranked next Also topping the list of multimillion buyers seemed loath to acquire radio in total station sales, three. There KYA dollar sales was the $8.2 million paid stations that had to go dark at sun- and KOrr(FM) went to Avco, KEWB by Capital Cities for KPOL- AM -FM. down. In recent months, however, and KsFR(FM) to Metromedia. Other major sales in 1966: more of these daytimers are being In Boston, two UHF television sta- $5.9 million for KGNC- AM -FM -TV bought. The answer, according to one tions changed hands; wets -Tv was pur- Amarillo, Tex., by Stauffer Publications. broker, is the increasing sophistication chased by Storer, and WXHR- AM -FM -TV $5,775,000 for WTEV(TV) by the of buyers -coupled, he added, with the by Kaiser Broadcasting and the Boston Steinman group. increasing willingness of bankers to fi- Globe jointly (now WKBO -TV for wxHR- $4.4 million for KYA and Korr(FM) nance such acquisitions. Tv, and requested wcAS for wxsm). by Avco. One of the more significant sur- Two FM stations changed hands in $3.75 million for KARK- AM -FM -TV prises last year, notwithstanding the so- New York market during the year; Little Rock, Ark., by John C. Mullins. called soft market, was the tremendous WRFM(FM) was bought by Bonneville $3.5 million for KcTO(TV) by WGN upward leap in prices paid for radio International, and WFME(FM) in New- Continental Broadcasting Co. stations. In total, the dollar volume for ark, N. J., by Family Stations Inc. The $3.15 million for KWOS, KCRG-TV radio stations jumped by one -third over same number of FM stations changed and KMOS -Tv, by Kansas City Southern the $56 million in 1965. In 1966, al- hands in Chicago: WFMF(FM) to a Industries Inc. though there were fewer radio stations group headed by George A. Rafel, and $3,088,650 for WEEK -TV and WEEQ- sold, the total dollar volume reached WDHF(FM) to advertising executive L. Tv by Kansas City Southern Industries $76.6 million. This is the peak volume W. Frohlick. And in Detroit, wnTN(FM) Inc. in the last 13 years, and $11 million was bought by the McLendons. $2.5 million for KREX- AM -FM -TV above the previous high of $65.5 mil- And, in 1966, John B. Walton Jr. Grand Junction, KREY -TV Montrose and lion in 1959. added two more station properties to KREZ -Tv Durango, all Colorado, by the As 1967 headed toward the close of his already existing portfolio -xcuL- XYZ Television group (headed by its first quarter, the sensitivity of brok- AM-FM Fort Worth and KELP -AM-TV James R. and William D. Williams, but ers to general economic well -being was El Paso. including former principal owner Rex evident in their hedges on the pros- The year also saw Kansas City Howell as a minority stockholder). pects for 1967. The recent cutbacks in Southern Industries become a group $2,459,000 for KEWB, by Metro- automobile production stirred their lat- owner with the purchase of WEEK -TV media. ent fears; the President's call for a 6% Peoria and WEEQ-Tv LaSalle, both Illi- $2,295,000 for KFDA -TV Amarillo, temporary "war" surtax caused them nois, and of Kwos and KCRO -Tv Jeffer- Tex.; KFDW -TV Clovis, N. M., and to qualify their general bullishness, and son City and KMOS -TV Sedalia, both KBSW(TV) Elk City, Okla. (now KFDO- the talk in the financial press of a pos- Missouri. TV Sayre, Okla.), by Perry Bass and sible economic softening has damp- Units Down Of the 409 stations his group. ened their usual optimism. None, how- that changed ownership in 1966, 367 $2,276,513 for WIHS -TV by Storer ever, has as yet directly attributed to were radio properties, 11 were TV-radio Broadcasting. these actions any major effect on sta- combinations and 31 were TV -only sta- $1,750,000 for WXHR- AM -FM -TV by tion sales. tions. Kaiser Broadcasting and the Boston Perhaps one of the most interesting These were all below the unit changes Globe jointly. facets of station sales last year was in 1965-22 less radio stations, four less $1.5 million for KCUL -AM -FM by dual -major group owners acquiring TV-radio groups, and one less in the John B. Walton Jr. new outlets in top markets and the TV -only category. $1,315,500 for WSUN -AM -TV St. multiple ownership changes in individu- But, although total dollar volume of Petersburg, Fla., by H. Y. Levinson. al cities. $135.7 million was slightly above the $1,359,360 for KLEO Wichita, During 1966, Westinghouse acquired 1965 total of 135.1 million, expenditures Kan., by W. Clark Swanson and others. KFWB Los Angeles, General Electric for the purchase or radio stations were $1,026,277 for KLOK San Jose, bought WSIX- AM -FM-TV in Nashville, at a new high level for the 13 years Calif., by M. Philip and W. Thomas the Steinman group purchased wrnv BROADCASTING has been keeping rec- Davis.

(Tv) , in the New Bedford, Mass.- ords. For radio properties, a total of $1 million for WMIE Miami by Providence, R. I., area, Capital Cities $76.6 million was spent, up over 1965's Louis J. Appell Jr. and his Susquehanna purchased KPOL-AM -PM in Los Angeles. total by $20.7 million. Broadcasting group. And .Avco Broadcasting bought KYA The big slump in dollar volume took $1,060,000 for WNAM Neenah - and Korr(FM) in San Francisco, WGN place in the combination TV -radio Menasha, Wis. by Miles Kimball Co. Continental Broadcasting acquired KCTO group; last year only $28.5 million was The year 1966 also saw the highest (Tv) (now KWGN -Tv) in Denver, spent in this category; almost $21 mil- price paid yet for an FM station; this Storer bought worms -Tv in Boston (now lion less than the $49.7 million spent was the $850,000 paid by the Bonne- wsBK-Tv), a UHF station, and also in 1965. ville International group for WRFM acquired KFMU(FM) in Los Angeles Dollar volume in the TV -only group (FM). to go with its Koss there, and Metro- also moved up, by $1.2 million. In And in the next level, wFME(FM) media Inc. purchased two California 1966, $30.6 million was spent in the sold for $535,000 to Family Stations stations-KEWB Oakland and, as a TV-only class, up above 1965's total Inc., a nonprofit, California -based group Companion, KSFR(PM) across the bay of $29.4 million. of FM stations.

78 (PERSPECTIVE 1967) BROADCASTING, February 27, 1967 A 13 -YEAR RECORD OF STATION TRADING

Dollar volume of transactions

Combined Total Radio Only Radio -TV TV Only 1954 $ 60,344,130 $ 10,224,047 $ 26,213,323 $ 23,906,760 1955 73,079,366 27,333,104 22,351,602 23,394,660 1956 115,605,828 32,563,378 65,212,055 17,830,395 1957 124,187,560 48,207,470 47,490,884 28,489,206 1958 127,537,026 49,868,123 60,872,618 16,796,285 1959 123,496,581 65,544,653 42,724,727 15,227,201 1960 99,341,910 51,763,285 24,648,400 22,930,225 1961 128,804,167 55,532,516 42,103,708 31,167,943 1962 101,742,903 59,912,520 18,822,745 23,007,638 1963 105,303,078 43,457,584 25,045,726 36,799,768 1964 205,756,736 52,296,480 67,185,762 86,274,494 1965 135,123,766 55,933,300 49,756,993 29,433,473 1966 135,718,316 76,633,762 28,510,500 30,574,054 Totals $1,536,041,376 $629,270,222 $520,939,043 $385,932,102

Note: Dollar volume figures represent total considerations joint radio -television properties, individual values were reported for all transactions, whether majority or minority not assigned to the radio and television stations. Such sales interests were involved. In many transactions involving are reported in the column headed "Combined Radio -TV."

Other major FM sales: president of Mexico. Live originations Harrisburg in '67: WFMF(FM) Chicago bought by and video -tape color are scheduled for George A. Rafel, George A. Collias early summer. in unity is strength and Howard Grafman and associates, The network has been testing color for over two years with U.S.-originated for $450,000. The Harrisburg Advertising Media programs, received on the Telefonos WDHF(FM) Chicago, bought by Association has been formed by various de Mexico microwave network, being L. W. Frohlick, an advertising execu- Harrisburg, Pa., media to promote beamed to affiliated stations throughout their tive, who also owns WNCN (FM) New market to the national the country. Telesistema presently oper- advertising trade. York, for $427,000. Participating are WTPA(TV), WHP-AM- ates three TV stations in Mexico City, KGLA(FM) Los Angeles (now FM-TV, WCMB -AM -FM and WFEC; Har- 16 satellites of those stations and 13 KADS[FM]) to the McLendon group risburg Patriot -News and Capital nonmicrowave -connected stations in Out- for $400,000. door Advertising Co. and Lackey & other parts of Mexico. KSFR(FM) San Francisco, bought Lamdin Inc., a transit advertising com- $380,000. Color receivers number an estimated by Metromedia Inc. for pany. KFMU(FM) Los Angeles to Storer 5,000; all are imported. A minimum of Each Broadcasting Co. for $325,000. 46.5% made -in- Mexico color -receiver member has contributed to the association fund which will be used for WDTN(FM) Detroit by the Mc- parts and a fixed maximum price to the Lendons for $300,000. public of $640 per set has discouraged trade ads promoting "Harrisburg -the production. However, three U.S. firms Super Market." Ads, prepared and -Philco, Admiral and General Electric placed by Walter G. O'Connor Co., -have applied for government manu- Harrisburg agency, will be available for '67 also becomes facturing permits. use by all contributors, and may be Following is a list of series to be used by individual media in their signed Mexico's color year broadcast by March: Thunderbirds, The advertising. Saint, The Girl From U.N.C.L.E., "The whole effort," Mr. O'Connor Telesistema Mexicano, S.A. has in- Man From U.N.C.L.E., Mission: Im- said, "is based on the assumption that augurated network colorcasting with possible, T.H.E. Cat, I Spy, Batman, if Harrisburg is effectively sold as a the Thunderbirds, an ABC -TV series, The Green Hornet, Flipper, The In- market, each individual medium will re- aired Feb. 18. Telesistema officials plan vaders, Iron Horse, The FBI, The Fugi- receive its share of the increased ad- to broadcast 21 color -film series on its tive, The Monroes, Love on a Rooftop, vertising." three networks by March with an offi- Lassie, My Three Sons, Daktari, and Further plans of the new group will cial send -off by Gustav Diaz Ordaz, Run For Your Life. be announced soon.

BROADCASTING, February 27, 1987 78 PROGRAMING Do courts need to clean house?

Medina committee of New York City bar thinks that's better method to protect defendant's rights than imposition of legal curbs on news media

The concept of controlling crime - said, "we have concluded that direct The committee, which has been study- news coverage by threat of contempt controls on the radio and television in- ing the free press and fair trial issue for proceedings was rejected as both un- dustries and on the press by a govern- three years under the chairmanship of constitutional and bad policy last week mental scheme of regulations are un- U.S. Senior Circuit Judge Harold R. by a special committee of the Associa- tenable in the light of the First Medina, reasoned that newsmen have tion of the Bar of the City of New Amendment's guarantee." been reluctant to curtail their crime - York. Contempt It also opposed as both news coverage in the past largely be- The 93 -page report, released Friday unconstitutional and undesirable exten- cause "they have felt their independence (Feb. 24), called instead for the police, sion of the contempt powers against and their First Amendment rights were the bar, the courts and the media to do lawyers or the police, as well as the under attack and in jeopardy." a "housecleaning" job on themselves news media. Once it becomes "firmly established" in order to protect the constitutional Instead, the committee called for that this is not the case, the committee right of fair trial. strict discipline all along the line: by continued, "their cooperation will be To impose legal curbs on news media police authorities in releasing pretrial more generously forthcoming." In ad- would violate the free -press and free - information, by attorneys and their dition, the report said, news media's speech guarantees of the Constitution, clients before and during trial, by the claim (that most of the "prejudicial the report said in confirmation of earlier courts in maintaining decorum and publicity" stems from police and judi- indications that it would take this tack guarding the defendant's rights during cial authorities) "rests in a solid basis (BROADCASTING, Jan. 9). trial and by news media in their cover- of fact," so that "when we do our part, "After exhaustive study," the report age of crime news. as we can and and we should, the dawn

Access: hot issue from coast to coast

The right of news media to cover fairness is release to the press by fore or during trial, while safeguard- criminal trials unhindered by black- police, prosecutors or defense coun- ing legitimate reporting on matters outs on lawyers, police or court sel of inaccurate or legally inadmis- of public interest." officials received a healthy boost sible information." The 19- member committee was last week by, an influential group: To avoid such abuses, the commis- headed by Nicholas DeB. Katzen- the President's Commission on Law sion recommended that "reasonable" bach, assistant secretary of state Enforcement and the Administration regulations and standards on the and formerly attorney general of of Justice. release of such information be the U. S. Among its members was The commission, in a short sec- adopted and enforced on police offi- Otis Chandler, publisher of the Los tion on news media and the contro- cers, prosecutors and defense coun- Angeles Times. versial fair trial-free press issue, sel. In addition, the report con- Other activities last week in the called newspaper, television and tinues, "courts should firmly control fair trial -free press arena: radio reporting "essential to the ad- or prohibit those newsgathering The western Washington state ministration of justice." activities in the courthouse that de- chapter of Sigma Delta Chi will Reporting, it said, maintains pub- tract from the dignity of judicial hold a seminar on court reporting lic knowledge, provides review and proceeding or threaten to prejudice and the activities of courts, lawyers support for the proper functioning the fairness of a trial, while permit- and the news media on April 14 -15 of the courts, and added: "Critical ting legitimate, nondisruptive news - in Seattle. The seminar will discuss inquiry and reports by the media gathering." guidelines under preparation by the on the operation of the courts can In spelling out its recommenda- bench -bar -press committee, which prevent abuses and promote im- tions, the commission urged stand- is expected to issue its report next provements in the administration of ards on the release of information month. As part of its deliberations, justice." by police, prosecutors and defense the committee has authorized court- While unrestrained news coverage counsel, but added: room experiments by KORD Pasco, in the courtroom can prejudice the "These regulations and standards Wash., and Kwsc Pullman, Wash. conduct of a trial, the commission should be designed to minimize prej- in radio, and by ICING -TV Seattle stated, "a more serious threat to udicial statements by the media be- and KTNT -TV Tacoma, Wash. in tele-

80 BROADCASTING, February 21, 1967 of a new day may be at hand." offers to limit the information they re- ING, Jan. 9). Newsmen's Rights Of news media's lease about a defendant or a crime dur- The Medina committee's proposed rights and responsibilities the report ing the pretrial period. new Canon 20 would permit lawyers to had this to say: Voluntary vs. Compulsory The net identify a defendant, the charge against "One of [our] conclusions is that be- effect would be that the sort of informa- him and the time and place of arrest; cause of the principles embedded in tion that bar groups generally have say that a defendant would plead not the First Amendment, the conduct of sought to keep off the air and out of guilty of a criminal charge or would the press is largely beyond the control print would be kept off the air and out defend a civil action, and, in the case of the courts and the judges. But the of print -but by voluntary rather than of civil actions, identify the parties and autonomy which the Constitution guar- compulsory means. the claims involved and specify the antees the news media carries with it A special committee of the ABA, for amount in controversy. the responsibility for putting their own instance, has pending a proposal that The Lawyers Not to be given out house in order. would use the threat of contempt pro- by lawyers under the proposed Canon "Thus the most helpful step which ceedings to prevent the reporting of 20 would be statements touching on can be taken to promote impartial proscribed news. The New York com- such matters as the merits of claims trials is for the news media to adopt mittee's report, referring to the ABA in civil actions or the guilt or innocence voluntary codes covering all aspects of study, said: "The differences between of defendants in a criminal case, the crime reporting. Hopefully, in taking us affect only the means and methods to existence or contents of a confession or this step, the press will accept, and will be used to attain the ends we both have other pretrial statements, testimony or be offered, the advice and cooperation in view." other evidence to be offered during the of all bar associations. The problems Both the New York and the ABA trial, pertinent matters that will not be in this area vary somewhat in the dif- committee reports are being studied by offered in evidence, credibility of wit- ferent localities and there may not be a committee of the United States Judi- nesses and the conduct, reputation or any one 'best' code. Rather, the local cial Conference, appointed by Chief criminal record of any party or any bar working with the local news media Justice Earl Warren. witness. may devise the code which best suits Although the report by Judge Me- The proposed code for police and the needs of their community." dina's committee rejected the theory that law- enforcement agencies would let While expressing hope that news news media can be forced to limit them give out the defendant's name, media would cooperate in drawing up crime coverage, it stopped far short of age, occupation, marital status "and their own codes, the committee offered the "free and uninhibited access" de- personal data not related to the crime its own plan for far -reaching revisions manded by the American Newspaper or the character of the defendant," plus of the American Bar Association's Publishers Association. The ANPA, the "time, place and manner of ap- Canon 20 to prevent lawyers from try- presumably alluding to voluntary codes, prehension, as well as the text or sum- ing their cases on television or radio contends that neither the bar nor the mary of the charge, information or in- or in the newspapers. And it offered press has a right to "bargain away" the dictment" against him. a detailed guide for law-enforcement people's "right to know" (BROADCAST- News media would not be permitted

vision. The FOI committee is composed proved would "provide a demonstra- The Pennsylvania Freedom of of representatives of that state's tion that television in a civil suit can Information Council last week called newspaper publishers, editors and inject itself without interfering with on a committee of the Pennsylvania broadcasters. Representing broad- a fair trial," according to Professor Supreme Court to modify its Rule casters are Harold C. Lund, KDKA- Lee S. Dreyfus, professor of speech 118 which prevents the use of tape TV Pittsburgh, Kenneth W. Stowman, and television at the University of recordings and photographic equip- WFIL -TV Philadelphia and Cary H. Wisconsin. ment in pretrial hearings. The com- Simpson, WTRN and WGMR -FM Ty- Scheduled for March 13 hearing mission made the request in a rone, Pa. Robert H. Maurer, execu- by the North Dakota Supreme Court printed booklet reporting on its two - tive secretary of the Pennsylvania is a court suit filed by the Williston year deliberations with the commit- Association of Broadcasters, is coun- (N.D.) Herald against Williams tee and reported that many Pennsyl- sel of the group. county Judge Lawrence O'Connell. vania attorneys are "tenaciously WHA -TV, the noncommercial, The newspaper has asked the state holding onto the belief that a fair educational station in Madison, Wis., court to order the judge to open to trial is not possible with an un- has offered to televise, live or on de- newsmen and the public the criminal restricted press." layed basis, the entire trial of a records of his court. It charges that In discussing the ban on recording taxpayers' civil suit against Dane Judge O'Connell has barred news- and photographic equipment at pre- county officials seeking to stop the papers and the public from normal trial hearings, the commission called county from carrying out a con- access to records concerning arrests, atention to the fact that both the tract for the design of a community charges, and the disposition of U. S. Constitution and the Pennsyl- center in Madison with the Frank criminal cases. The elected county vania Constitution specify that a Lloyd Wright Foundation. The judge, the newspaper alleged, has trial shall be "public." community center was approved by declared that anyone desiring infor- The Pennsylvania committee stated voters several years ago in a $5 -mil- mation on criminal cases must at- that it is its feeling that the state lion bond issue. tend his regular court sessions each Supreme Court group is more in- Coverage by television of a civil Wednesday at 10 a.m. But, the terested in protecting the defendant suit, as well as the televising of a Herald contended, Judge O'Connell in a criminal case than in the pub- complete trial is considered a first also holds court at other times and lic's right to know. in courtroom coverage, and if ap- days.

BROADCASTING, February 27, 1967 81 degrees, subject to [his] control." The judge can call opposing lawyers Slight concessions fail to lessen Speck trial furor into his chambers to discuss procedures or questions of law without admitting Amid mounting criticism from from duty but ruled that none of the either newsmen or the public, the com- newsmen, Judge Herbert C. Paschen questions or answers put to them mittee noted. But if he admits news- modified several of his rules on cov- during the empaneling examination men "then the [chamber] hearing is erage of the Peoria, Ill., trial of be reported. Names of jurors selected public in the same sense that the trial Richard Speck for the murder of for the trial would be made public itself is public." eight student nurses in Chicago last after they have been sworn and se- On Bended Knee In that case, the July. First reaction from media questered, it was announced. The report says, the judge "may advise, ex- spokemen was that the changes were judge also said he would allow access hort, beg and beseech or attempt to inadequate. to official testimony transcripts as the persuade the press not to publish [what Complaints about the trial- cover- trial progressed. Under his original went on in the conference], and he may age rules had been made by the rules, transcripts and identities of all succeed. But if he makes an oral or American Newspaper Publishers As- jurors-chosen or excused -were to written order not to publish, this com- sociation with the Radio -Television have been withheld until a verdict mittee is of the opinion that the First News Directors Association and Sig- had been reached. Amendement as intepreted by the Su- ma Delta Chi, professional jour- Still in force--and being vigorous- preme Court bars punishment of the nalistic society, concurring; SDX ly contested by newsmen -are Judge newsman or editor for disobedience of termed Judge Paschen's restraints Paschen's prohibitions against inter- the order. And we think this is as it "outrageous." In addition, the Trib- views with trial participants, cam- should be." une Co., publisher of the Chicago eras, recording equipment and extra The same principle applies to matters Tribune, has filed a suit in the Illinois telephones in the courthouse build- developed in the courtroom but in the supreme court seeking to block some ing, drawings or sketches made in absence of the jury, the committee said. of the trial restrictions. the courtroom of trial participants It hoped that news media would volun- Judge Paschen yielded to demands and free movement into or out of tarily refrain from reporting such mat- that names be made public of pro - the courtroom by observers of the ters, if the judge ruled that they could spective jurors that had been excused trial. not be presented to the jury, but it held that the judge has no power to tell them. The judge clearly has power to con- to interview the defendant, "with or ideal toward which progress may be trol arrangements in and near the court- without his attorney's consent," while made." The code would be voluntary room, the report continued. "If televi- he was in police custody. They would because, in the committee's opinion, sion apparatus, cables for radio corn - not be permitted to televise or photo- judges and courts have no supervisory munications and a host of telephones graph him while he was being ques- power -and should have none -over are permitted in rooms adjacent to the tioned, booked, in jail or anywhere else law -enforcement officers before trials. courtroom or the jury room, and report- while in police custody except in "a No Cure -all "We recognize," the ers and others are constantly hurrying public place." committee said, "that the adoption of a here and there, the calm and dignified He would be escorted through "pub- police code cannot be a cure-all for atmosphere so essential to the conduct lic places" as "expeditiously" as possible, the improper release and publication of of judicial proceedings becomes impos- and "while the news media shall not be prejudicial matter. Many items which sible to maintain. prevented from photographing or tele- we recommend be barred from release "The news photographers have be- vising the defendant in a public place, by police may be in the public domain come an unmitigated nuisance. If not he shall not be halted or posed for their or otherwise readily available to news- restrained, they pounce upon all the convenience." men. participants in the trial, including not If a defendant still at large appears "Court records or newspaper files of only the lawyers and the defendant and to be a fugitive from justice, the re- previous cases involving the defendant his family but prospective witnesses and lease of "additional information that may contain his criminal and personal others coming in and out of the court- may reasonably and directly aid in ef- history; talkative witnesses, anxious for room. All this can readily be avoided fecting his apprehension, including his the limelight, may fill in many gaps in by appropriate directions given by the photograph," would be permitted. the full account of the crime and de- trial judge. He alone must bear the Emotional Pictures "Gruesome or fendant's role; shortsighted police of- blame for the confusion and disorder sordid aspects [of crimes] which tend ficers may 'leak' information anony- and the consequent strain of prejudicial, unduly to inflame public emotions" mously. publicity." would not be released. Pictures of "Indeed, in the face of the ingenuity If a direct participant in the trial maimed or dead victims would be of the press, which is legend, little can willfully disregards judge's order banned "wherever possible." Results of remain confidential property of officials, the not to discuss the case with newsmen fingerprint, ballistics or other scientific law- enforcement agencies for too long or make other court-of -court statements, tests would not be released. a period of time. Thus our efforts can- and if the order was "necessary Information that could be released not be successful unless the news media or appropriate" to keep publicity under con- would be funnelled through a police accept a higher degree of responsibility, trol, the judge "has and "information officer." Investigating and similar to that which we are hereby rec- ought to have power to adjudge such person in con- arresting officers could be identified, but ommending for the police." tempt," committee not interviewed. The information of- Once the trial starts, the committee the continued. ficer would encourage news media to said, the trial judge is in charge, and Pre -election Trials The report, re- work through pool arrangements "the courtroom, court -house premises port, repeatedly critical of lawyers and "wherever feasible." and participants in a trial-whether police officers, also noted "in passing" The committee said it did not expect they be parties, witnesses, jurors, at- that "it does not seem wise to assign its police code to be accepted immedi- torneys, court and police officials or the trial of a sensational case to a judge ately but that it was offered as "an news -media personnel -are, in varying who will come up for re- election

82 (PROGRAMING) BROADCASTING, February 27, 1967 after the termination of the other production units. shortly two trial." CBS buys In recent months CBS has added new sound stages to the studio center the committee Among other things, facility, constructed a new entrance and when sworn be proposed that jurors completely repainted it. Still other im- to communicate with any- instructed not Republic lot provements are planned. It's believed, the case, including news one about however, that it will be at least two would [also] be a big help," media. "It Network gets 17 sound months before the property is taken the report said, "if the news media out of escrow. voluntarily refrained from publishing. stages in reported This latest CBS acquisition is sure to names, addresses, and other details" revive persistent reports that the net- including photographs, of jurors, espe- $9.5- million deal work's entire West Coast headquarters cially in sensational cases. operation, including its 25 -acre CBS Although the report cited incidents Television City activities in West Hol- in which both broadcasters and news- In a move that has been rumored for lywood, will be diverted to the Republic papers carried material that in its more than four years, CBS last week lot. Robert Norvett, general manager opinion was clearly prejudicial to de- acquired the 70 -acre Republic Studios of film operations for the network in fendants, it also called attention to some facilities in North Hollywood for some Hollywood, last week denied that any "noteworthy" developments. Among $9.5 million from Republic Corp. The such move is in the works. these were CBS's "guidelines" for crime network has been operating the studios The sale of the studio marks still reporting, a similar code adapted by on a wall -to -wall lease since May 1963. another step by Republic Corp. away WMCA New York and other Straus It's estimated that this lease produced from the entertainment business that stations, and one developed by the a net income of more than $400,000 used to be its hub. Earlier this month, Toledo (Ohio) Blade and Times. It a year (before depreciation) for Re- Republic announced sale of its entire also noted that in 1964 CBS agreed to public. feature -film backlog to Emery Pictures black out parts of California from a The name of the lot, where the cow- Inc. (BROADCASTING, Feb. 13). TV broadcast involving a case pending boy once reigned supreme when Re- in those areas. "Such responsible action public was still in the business of mak- is indeed praiseworthy," the report ing movies, had been changed by CBS Kupferman defends said. to Studio Center. It contains 17 sound The report was published by Colum- stages and special effects and prop de- radio -TV editorials bia University Press as a book entitled partments. This season such CBS-TV "Freedom of the Press and Fair Trial" at shows as Gunsmoke, Wild, Wild West, The right of radio and television sta- $3.75 a copy. Judge Medina was to dis- Run, Buddy, Run, Gilligan's Island tions to editorialize and to endorse cuss it on a WCBS -TV New York News- and It's About Time were filmed there. political candidates was defended last makers program yesterday (Feb. 26). Space also was leased to Four Star TV's week by Representative Theodore R. Big Valley series and Selmur Produc- Kupferman (R.-N. Y.) in a speech be- Notre Dame panel tions' Combat. fore the International Radio and Tele- Plans call for Wild, Wild West and vision Society in New York. access issue Gilligan's Island to return to the lot Mr. Kupferman contended that free- tackles next season along with such new CBS - dom of speech, guaranteed under the TV programs as the 90- minute Cimar- First Amendment to the Constitution, A panel of representatives from the ron Strip and half -hour He and She. "clearly" extends to stations the right legal profession, news media, law en- Space will continue to be leased to to editorialize. The congressman, whose forcement and other fields tackled the controversial topic of free press -fair trial at a seminar sponsored by the Notre Dame Law School Saturday, Feb. Unsold pilot to be seen as special 18. Broadcasting participants at the seminar held annually to focus on contempo- A one -hour pilot that cost ABC he has done since The Defenders," rary problems were: Elmer Lower, pres- $400,000 to produce last year has Mr. Morris said. ident of ABC News; Bill Monroe, Wash- been purchased for showing by "The pilot was written by Ernest ington bureau chief of NBC News; Her- wPOC(TV) New York for "somewhat Kinoy. Each sequence was to have bert Mitgang, CBS News executive di- more than $7,000." five original songs by Bob Bower. rector, and Jay Crouse, vice president of The Happeners, a musical drama We put the trio (Suzannah Gordon, the Radio and Television News Direc- about a folk -rock group trying to Chris Ducey and Craig Smith) to- tors Association and news director for make the big time in New York, will gether after 2,000 auditions. But WHAS- AM -FM-TV Louisville, Ky. be seen as a special on wPlx Friday, apparently the idea of a musical - Other speakers were Grant Cooper, March 17 (7 -8 p.m.). drama, in which the music advances member of the American Bar Associa- Plautus Productions administrative the plot, is too uncategorizable to tion's advisory committee on free press vice president Alan Morris ex- sell easily," he said. and fair trial; Professor Thomas L. Shaf- plained: "At first, ABC was most in- "Our agreement with WPIx calls fer, of the Notre Dame Law School; terested. It tested well, and [ABC for the show to be telecast before John deJ. Pemberton, executive director president] Leonard Goldenson called April 1. We're hoping that some en- of the American Civil Liberties Union; it 'the finest pilot I've ever seen.' terprising agency or advertiser, after Sam Ragan, executive editor of the But when sponsorship was not im- seeing the current crop of pilots, Raleigh (N.C.) News and Observer; mediately forthcoming, the network might be interested in sponsoring William Smith, police chief of Syracuse, withdrew." The Happeners." But, Mr. Morris N. Y., and Frank G. Raichle, member "Herbert Brodkin has more faith acknowledged, "The odds [against of the U. S. Judicial Conference advi- in The Happeners than anything it] are 500 to 1." sory committee on federal rules of evidence.

BROADCASTING, February 27, 1967 83 17th district in Manhattan is the hub for on the news service's stories of Gen- much of the nation's TV -radio industry, eral Walker's activities during the 1962 asserted that broadcasters must be LBJ's Nielsen disturbances on the University of granted "full partnership" with news- Mississippi campus when Negro James papers as media of communications. Coverage of President John- H. Meredith was admitted as a stu- He noted that editorializing on radio son's State of the Union message dent. This is one of 15 suits the former and TV has been placed under congres- Jan. 10 by the three commercial Army general has filed against the AP sional scrutiny recently, but he per- TV networks had a total audience and its member newspapers asking for sonally felt that more editorial opinion 32,720,000 and a 59.6 rating, ac- a total of $33 million. on the broadcast media would provide cording to the Nielsen Television In the Butts case, a jury awarded more freedom of expression, with con- Index. him $3,060,000, but this was reduced sequent benefit to the public. Average audience for the 75- by the trial judge. Representative Kupferman insisted minute address was 26,350,000 (a Arguing for the AP, former U. S. that the so- called monopoly status of 48.0 rating), and the minutes Attorney General William Rogers urged broadcasters is not justification for ab- watched per viewing household the court to permit news media to re- rogating stations' right to editorialize. was 60.4. port the activities of participants in He pointed out that newspapers today public events without fear of libel. Mr. "have a near- monopoly by virtue of Rogers said that the Supreme Court's physical and economic factors which New York Times decision should be did not make competition prohibitive." He cited offer, it said, because "ADL expanded to include public figures, not use of a radio station's New York as an example, saying it consider that the only public officials. The Times deci- had only four major daily newspapers facilities to disseminate anti- Semitic sion in 1964 said that public officials while there are at least seven times as falsehoods can be justified or adequately could not collect libel damages unless many TV and radio stations. countered by affirmative programing." they proved malice. The FCC approved the renewal of New York attorney Herbert Wech- KTYM'S license, with only one commis- sler, representing the Saturday Evening sioner, Kenneth A. Cox, dissenting. It Post, contended that Mr. Butts, as an held, however, that KTYM should have employe of a state university, was a ADL goes to court notified ADL of the allegedly defama- public official. He also maintained that tory personal attack, but that since the court could hold, as it did in a on KTYM renewal personal attacks were few and isolated Life magazine case handed down Jan. and since the station had ultimately 9, that libel damages could not be col- offered its facilities for reply, no action lected unless complaining parties proved The Anti -Defamation League of was called for. that news stories contained falsehoods B'nai B'rith, Jewish national organiza- The commission also said that the known to the editors or were published tion, has carried its fight against KTYM anti -Semitic material did not constitute recklessly. Inglewood, Calif., to court. Last week a personal attack and the station there- Clyde Watts, Oklahoma City lawyer it filed an appeal against the FCC's fore was under no obligation to give representing General Walker, charged renewal without a hearing of the KTYM advance notice or afford reply time to that the AP view would permit news license and asked that the FCC be any group or persons. media to "tell a lie." ordered to hold a hearing and to permit Decrying the content of the ques- ADL to participate as a party. tioned broadcast, the commission said The appeal, filed in the U. S. Court it must be bound by the principle that of Appeals in Washington, charged the expression of any views not involv- News cameramen that the commission's action last June ing "a clear and present danger" is in (BROADCASTING, June 20, 1966) vio- the public interest. This insures, the vote network strike lated the Communications Act and the FCC said, that "the most diverse and Administrative Procedure Act, consti- opposing opinions will be expressed, tuted an erroneous interpretation of many of which may be even highly Television news and documentary the First Amendment, failed to find that offensive to those officials who thus cameramen at the three networks KTYM operates in the public interest must protect the rights of others to threatened strike action last week in a and that the material broadcast is the free speech ..." dispute centering around wages, in- responsibility of the licensee, and de- creased fringe benefits and, particularly, cided the contested issues without a the union's demands for added person- hearing. nel on complex assignments. Approximately 400 cameramen are ADL's interest in KTYM was aroused, hears `Post', involved in the dispute covering locals it Court said, in 1964 when it began receiving 644 in New York, 666 in Chicago and complaints about a broadcast by con- AP libel cases 659 in Hollywood. New York's local servative commentator Richard Cotten, voted unanimously last week to request aired on KTYM. That broadcast, ADL strike authorization from its parent stated, contained "an unfair, virulent The U. S. Supreme Court was asked body, the International Alliance of The- and defamatory attack" on the organi- last week to overturn libel awards atrical Stage Employes and Moving zation and one of its officials. Also, against The Associated Press and the Picture Machine Operators (IATSE) ADL alleged, Mr. Cotten engaged in Saturday Evening Post. and, according to Jay Rescher, local anti -Semitic utterances. ADL said it The wire service was appealing 644 business representative, "Chicago had complained to A. J. Williams, the from a $500,000 libel award to re- and Los Angeles certainly are going owner of the station; but Mr. Williams tired Major General Edwin A. Walker, to go along with us on this strike had maintained that he would not cen- the magazine, from a $460,000 award authorization." sor Mr. Cotten, replying that ADL to Wallace Butts, former athletic di- The locals have been negotiating with could have time on his station to refute rector of the University of Georgia. the networks for more than two months the alleged slanders. ADL rejected this The award against the AP was based following the expiration of a three-year

84 (PROGRAMING) BROADCASTING, February 27, 1987 Ken contract on Dec. 31, 1966. The basic Pryed's sales representatives, Pageant production and Talan of New weekly wage for staff cameramen is Greengrass Jack $280 a week. According to Mr. York. and fringe benefits firm to do series Pryed and Mr. Pierce have produced Rescher: "Wages The the important thing, it's the specials for the past five years. are not completed taping, in matter of setting guidelines on what is company recently Pryed Productions, New York, Highlights of the 'a newsreel' and what is 'a documen- Greensboro, N. C., which has specialized for the past five Ringling Brothers and Barnum and tary'." years in producing parades and pag- Rogers and He explained that the networks send Bailey Circus, with Roy eants for telecasting as specials on the as hosts, for presentation only one cameraman for coverage on Dale Evans networks, is shifting its sights toward on -TV on March 16. On March so-called newsreel assignments of an NBC the area of regular programing in 1967. and his associates event that, he claimed, can be difficult 18 Mr. Pierce Ed Pierce, Pryed president, reported Mobile, Ala., to produce the one person to handle. The unions journey to for last week that as Pageant live for are demanding that an assistant be America Junior Miss part of an expan- Other Pryed as- added on such assignments and are showing on NBC-TV. sion move the signments during the year are the Miss seeking the establishment of guidelines company has pre- a newsreel and a U.S.A. and Miss Universe pageants for on what constitutes pared two pro- Day documentary, on which more than one CBS -TV; the Macy's Thanksgiving gram series. One for NBC -TV and the cameraman is assigned. Parade telecast is called People Parade ABC -TV. Mr. Rescher reported the union has Orange Bowl for and Places, a was a production super- sought to submit the issue of guidelines Mr. Pierce half-hour daytime visor and associate producer for NBC - to arbitration or to a factfinding body, strip series which TV for 10 years and served as a unit but said these offers were turned down would be pro- on location for The Wide by the networks. producer duced all over the World series for three years. He A network official would say only Wide Mr. Pierce world and would entered the field of pageant and parade that management is seeking to work provide glimpses five years ago, he said, because out with the union the issue of guide- specials of entertainment and information from he felt there was an opportunity to "in- lines and indicated they are still far various overseas locales. The other is into these programs, apart. He said the issue of wages has ject showmanship The Big Brass Band, a one -hour series which at that time was sorely lacking." not been discussed fully and added that with a Gay Nineties motif that is pro- Pryed's approach, he said, is to slice the union's proposal for wage boosts in jected as a summer -1967 replacement away elements of a pageant or parade this area "amounts to a pretty high in- show and a regular series thereafter. that would bore viewers and insert en- crease." Mr. Pierce said presentations are now tertainment segments, including songs being made to the networks through and production numbers.

Wolper to head unit making theater films ROHN. Metromedia Inc. said last week that Tall in the tower field a new organization -Wolper Pictures for the exclu- Ltd. -has been formed ware- of motion pictures for ROHN towers have distinct In addition, ROHN sive production of showing in theaters. David L. Wolper, advantages ... not inher- houses complete lines a vice president and director of Metro- ent in other towers manu- towers, lighting, micro- media and president of its Wolper factured for the same pur- wave reflectors and acces- Productions Inc., will be chairman and pose ... CAN, microwave, sories and provides com- president of the new organization. While communications, broad- plete turnkey tower erec- Productions continuing to head Wolper cast, home TV or amateur tion service throughout the he is expected to work primarily in world. theatrical production. use. First feature to be produced by the Unusual Strength Remark- Representation and Distribu - new Metromedia component is "The able Durability Complete tion Worldwide Devil's Brigade" which will star William Versatility Outstanding Serv- For further information contact, ice Functional Design At- Cliff Robertson and Vince Ed- Holden, tractive Appearance wards, and will be released through ROHNm United Artists. Another picture planned These advantages are the Home Office is "The Remagen Bridge." Plans for result of computer - P.O. Box 2000, be an- Peoria, Illinois 61601 four additional films will soon assisted engineering and goes before cameras Ph. 309/637 -8416 nounced. "Brigade" modern manufac- design, , in April, "Bridge" in the fall. Mel TWX 309/697-1488 and a Stuart, who also will direct several films, turing techniques meth- is executive vice president of the new continual search for company. Ted Strauss, also associate ods to raise ROHN stand- producer and head of the story and lit- ards. erary department, is a vice president, and Harvey Bernhard is treasurer. Jul- ian Ludwig has been appointed to the position of executive assistant to Mr. Wolper. 85. BROADCASTING, February 27, 1967 KMLA suit was that International Indus- Decision favors multiplexers tries House of Pancakes was not a Musicast subscriber and had never sought or obtained permission to carry Communications Act protects background -music programs, the background music transmissions. federal court rules in suit charging unauthorized use The object was to get an interpretation of Sec. 605 of the Communica- tions Act, which does not spell out In what may be a landmark decision House of Pancakes. multiplexing. The federal court's ap- of consequence to FM stations and The suit, which was filed in De- parently clear-cut decision in favor of background -music operators across the cember 1964, also claimed that the the broadcasters interprets multiplexing multiplex tuners nation, a federal district court in Los vending company's as applying to Sec. 605. Angeles ruled on Feb. 13 that unau- were tuned to pick up the multiplex thorized receipt of multiplex radio background music programs of KMLA The judgment states, in part: "The court concludes transmissions violates Sec. 605 of the (FM) Los Angeles, as well as that of as a matter of law that the activities of the defendants in U. S. Communications Act of 1934. U. S. other Los Angeles FM stations, without are violation of Sec. 605 of the Communi- Judge Francis C. Wheland of the U. S. proper consent or license. International cations Act and District Court, Central District of Cali- House of Pancakes was charged with that such multiplex transmissions fornia, held that subsidiary-communica- receiving and using the unauthorized are protected from inter- cepting and tions- authorization transmissions, in- background music. All of the defend- divulging." a tended only for subscribers, was not ants were charged with violation of In partial summary judgment, the held KMLA public broadcasting. Sec. 605 of the Communications Act, court that and Musicast have a private right of action against This decision was the result of a suit which has reference to point -to -point the defendants and cause of action for filed by KMLA Broadcasting Corp. and transmissions, and unfair competition. unfair competition under Musicast Inc. against Twentieth Cen- Nonsubscriber During the time the California law. tury Cigarette Vendors Corp. and In- suit was pending, KMLA(FM) was sold ternational Industries Inc., parent com- to Sonderling Broadcasting Corp. and pany of International House of Pan- its call letters changed to KFOX -FM. cakes. Twentieth Century was charged KMLA Broadcasting Corp., however, CATV's meet in D.C. with having placed a number of multi- leased back the multiplex subchannel plex tuners in various commercial of the station for its background music to discuss copyright establishments, including International operation, Musicast Inc. Basis for the More than 100 CATV operators are expected in Washington this week to attend a seminar on copyright law sponsored by the National Community NAB TV code adding caveat about LSD Television Association. The meeting is expected to result also in a mass visit to Capitol Hill to present congressmen The concern of a community an- drawn to the subject because a con- and senators with the CATV position tenna TV operator in Torrington, stituent brought it up in a letter. on pending copyright legislation. Wyo., was indirectly responsible last The local voter was Ken Kluherz, The copyright seminar, to be held week for an addition to the National operator of the Torrington Commu- today (Feb. 27) in the Mayflower hotel, Association of Broadcasters televi- nity Television System. will be under the direction of NCTA sion code. Mr. Kluherz said he saw the Mike President Frederick W. Ford, assisted Acting on a telegram request of Douglas Show, being carried on KOA- by the staff of the association. To be re- Senator Clifford Hansen (R-Wyo.), Tv Denver one afternoon, on which viewed will be the status of pending the code board broadened the pro- Paul Peterson, formerly the son on court cases and the copyright bills ex- graming section on narcotic addiction the Donna Reed Show, spoke about pected to be considered by both the to include hallucinogenic drugs as taking an LSD trip. Mr. Kluherz said House and Senate this year. items that "shall not be shown or he wrote the senator while the show The copyright -law revision, with spe- encouraged as desirable or socially was still on and said he felt teen- cial new provisions regarding CATV, acceptable." The amendment will be agers viewing the show would recog- was reported out of the House Judiciary brought the before parent TV board nize Mr. Peterson, now 21, and Committee last year, but was never at its June meeting for approval. might "identify" with him. He felt acted upon by the full House. The NAB President Vincent Wasilew- a show about LSD was more suitable Senate Judiciary Committee, which held ski, attending the code board to controlled meeting a documentary presen- a hearing last year on the CATV as- in Scottsdale, Ariz. (see page 28) tation. pects, expects to hold another hearing last week received the wire from The code board's rapid action was this year on other copyright provisions Senator Hansen. The asked praised senator by Senator Hansen as a and to report out a complete bill. for prohibitions on TV presentations "commendable first step" and he said suggesting the desirability of LSD the NAB was acting "in harmony and other hallucination-producing with its own splendid principles." drugs. He hoped the language would also Program notes ... He said he knew of "only one be adopted by the radio code. He instance in which a television pro- did not say if he planned to urge the 'Masterpiece' features Colorvision gram with a sizeable national au- National Community Television As- International Inc., Beverly Hills, Calif., dience has presented the use of LSD sociation to incorporate such a stand- has acquired a package of 25 vintage as an enjoyable experience." ard in its recently announced code feature films and will rerelease them to Later the senator said he was of ethics (BROADCASTING, Feb. 13). TV in the spring. The 25 films originally distributed to stations under the title "The Masterpiece Package," in-

86 (PROGRAMING) BROADCASTING, February 27, 1967 dude such pictures as "Stagecoach," see a picture of the convict. Early the "The Long Voyage Home," "Foreign next morning the fugitive was appre- Correspondent" and "History is Made hended. BUYING at Night." Some of the features may Pilot is special A half -hour live - TIME be rereleased theatrically. TV syndi- action pilot developed -Bar- cation of the pictures in the western by Hanna bera Productions will be IN WHEELING - states will be handled for Colorvision shown by NBC -TV as a special on April 30. The by TV Cinema Sales and in the East STEUBENVILLE by Desmond Films. show, We'll Take Manhattan, stars Dwayne Hickman and Ben Blue. It will pre -empt Hey, Landlord. Mandatory time signals a A bill that would require radio stations to an- Pep talk The Office of Chief Army nounce the time every hour on the Reserve, Department of the Army, has hour during daylight has been intro- made available free of charge to station duced in the Kansas legislature. The program directors 10 five -minute musi- measure, introduced by Representative cal shows entitled, Mostly Music. The ,I A. recordings feature songs and music r Ernest Unruh of Newton, would r impose a $50 fine for each violation. from leading singers and bands, and include a short recruiting message for rVlvz9e NAB package National Telefilm As- the Army Reserve. Interested directors may obtain an audition disk from the A RUST CRAFT STATION sociates, Hollywood, is wrapping up a Represented by Peters, Griffin 8 Woodward, Inc. new feature film package to introduce Office of Chief Army Reserve, Depart- at the National Association of Broad- ment of Army, Washington 20310. casters convention in Chicago in April. Big deal In what was said to be the The package will consist of 22 first -run largest single sale of travel- adventure pictures, 17 of which are in color. programs, KFMB -TV San Diego last SUBSCRIBER Titles will be disclosed at the con- week bought six series totalling 382 vention. color half hours from Bill Burrud Pro- SERVICE ductions, Hollywood. The CBS -TV- Student movies studied An NBC affiliated station will program the shows Please include a BROADCASTING address label Experiment in Television program en- under the Burrud-originated title, whenever you write about your subscription titled "Movies in the Now Generation" Traventure Theater. Programs involved TO SUBSCRIBE mall form with payment. 60 this will take a look at movies made by are episodes of Burrud's newest pro- Mark new subscription or renew present students of the U. S., England, Belgium, duction, Wonderful World of Women; subscription. Poland and the USSR. The show has 117 episodes of Wanderlust; 78 episodes Subscription rates on page Y. not yet been scheduled. of Islands in the Sun, and 39 episodes of Vagabond, Treasure and Holiday. Immortalized sea saga The National Man and horse The World of Horses, Association of Broadcasters' project, a Wolper Productions documentary, has Encyclopedia of Recorded Sound, has been purchased by NBC-TV for presen- added the tale of a freak wave and tation in the fall. heroism at sea to its tape library. Capt. Vincenzo Allessandrini, recovering Movies from TV NBC International from a broken arm and three fractured plans to produce feature films, based on TV- series characters, for theatrical re- ribs, told his story to Carleton Brown, N owner -manager of wrVL Waterville, lease. The first feature announced by Me. Running in high seas 260 miles NBCI director Gerald Adler was, "Ride southeast of Nantucket on Jan. 2, the the Wind," based on the Cartwright tanker Falaika was smashed by a huge family in the Bonanza series. "We are wave falling on her starboard quarter negotiating with distributors in various from a height of 50 feet, stoving in the parts of the world not only for sales to bridge, wheelhouse and chartroom. De- theater chains but also to steamship spite his injuries, Capt. Allessandrini lines and airlines," Mr. Adler added. held the deck until his ship was safely ff in Portland, Me., three days later. TV series sales . e . I Ambassador One Top Time Feature CATV aids FBI The American Cable - Films (Embassy Pictures): WREC -TV BROADCASTING vision Co. always gets its man. At least Memphis and xoao-TV San Diego. 1135 DeSalgs St., Washington, D. C. 20036 the Jack Kent Cooke Inc. owned community antenna television company is Quest for Adventure (Field Com- one -for -one so far. Late last month munications Corp.): Km(Tv) Corpus American Cablevision showed its Christi, Tex. CATV subscribers in Barstow, Calif., a Hawaii Calls (Field Communications picture of an escaped convict. He had Corp.): WTrv(Tv) Bloomington -Indi- CAMBRIDGE SCHOOL escaped that day and all the men in the RADIO AND TELEVISION BROADCASTING anapolis; KREX-TV Grand Junction, Learn by doing. Two Year Work -Study Program. Barstow sheriff's department and the In Radio and Television Broadcasting and Man- Colo., and wivnu -Tv South Bend, Ind. agement, Communications, Liberal Arts. Profes- local Federal Bureau of Investigation sional training on School Station WCSB and office couldn't find him. Then KIOT Wonderful World of Women; Wan- WCSB -TV. Activities. Placement. Dormitories. Co -BId. Catalog. Barstow broadcast frequent bulletins on derlust; Islands in the Sun; Vagabond; Write Mr, Roberts, Cambridge Scheel the chase and told local citizens to tune Treasure, and Holiday (Bill Burrud 632 Beacon Street, Boston, Massachusetts 02116 in the CATV weather -data service to Productions): KFMB -TV San Diego.

BROADCASTING, February 27, 1967 87 THE MEDIA Strong reply escalates merger battle ITT AND ABC CHARGE JUSTICE WITH SUPPRESSION OF DOCUMENTS

The Department of Justice is guilty views it had conducted, "and the inade- pects to get, from ITT. In connection of misrepresentations and desperation quacy of its evidentiary showing has with this aspect they said the depart- tactics in its opposition to the ABC - forced the department to resort to tac- ment had "egregiously" distorted one International Telephone & Telegraph tics of desperation." The parties cited document and withheld others. Corp. merger. With those charges, ABC examples of what they said were distor- The alleged distortion involved a and ITT last week tossed the ball back tions and withholding of documents. January 1967 ITT document Justice to Justice in that agency's effort to per- The next move is up to Justice. It bas said had placed at $50 million the cost suade the FCC to reopen the case and until March 6 to rebut the ITT-ABC of converting ABC equipment to color hold a hearing on the $2.4 billion mer- statement. The commission, which had and of bringing the entire plant into a ger-largest ever to come before the approved the merger by a 4 -to-3 vote competitive position with the other net- commission. on Dec. 21, stayed the approval order works. But that was not the "complete ABC and ITT used some of the after Justice filed its petition to hold a plan," as it was referred to by Justice, strongest language employed in the hearing. The commission will act on the parties said. That plan, which the controversial case to date in replying to the petition after reviewing the evidence parties said they submitted to the de- the evidence and brief that Justice sub- and the parties' statements. partment on Feb. 11, 1967, but which mitted a week earlier in support of its ABC and ITT, contending that the Justice had not relayed to the commis- contention that the commission had not materials offered by Justice "confirm" sion, estimates the total costs at $113,- sufficiently considered the anticompeti- that the department's case "consists of 470,000. tive aspects of the case. no more than its own speculations," ABC and ITT also said the depart- They said their analysis of the evi- said that "no oral testimony is needed ment withheld from the commission a dence-consisting of 260 documents- to refute the department's misguided copy of notes taken at the ABC board "demonstrates that the department has contentions ... no hearing is required meeting that considered the merger utterly failed to make out a case for re- to dispose of them ... the department's which summarized the statements made opening, much less a case for overturn- petition should be denied." by Simon B. Siegel, ABC's executive ing the commission's decision." ABC and ITT bore down most vice president. The notes indicate, the They also said the "sharp contrast" heavily on the department's charge that parties said, that ABC felt the merger between earlier "trumpetings" by the de- documentary evidence casts doubt on would help it in financing the costs of partment about "important evidence" the parties' assertions regarding the colorization and modernization. As and the "substantial number" of inter- financial assistance ABC needs, and ex- quoted in the filing, the notes said: "Engr.-color & modernization -great expense & they manufacture equip and lot more know how-." The parties made no reference to the $25 million loan ITT has agreed to make to ABC. ABC disclosed on Feb. 17 that ITT would advance the money, in five monthly installments of $5 million, to help it meet a "critical cash shortage" (BROADCASTING, Feb. 20). The parties also said that Justice withheld a document which "explodes" speculation that ITT, with a heavy purchase from domestic companies, might engage in reciprocity if the merger were approved. The document, which ITT said had been attached to a list of suppliers that was submitted to Justice, states that since ITT's purchasing functions are decentralized, purchasing managers have "a positive incentive" to purchase all supplies and services "at An antebellum home for WDAK the lowest total cost available in the market." WDAK Columbus, Ga. has pur- WDAK, said that restoration of the Another ITT document which the chased The Elms, a historic land- house, which dates from 1834, will parties said undercuts the department's mark in that city, to house its new be part of a move to preserve case and which, they added, the depart- headquarters. The land and build- Columbus' history. He intends to ment did not make available to the coming costs were approximately $125,- keep it open to tours and visitors. mission, is an ITT Policy Guide. This 000 and WDAK plans to invest close The Elms was purchased from the was made available to Justice on Feb. 11, to $250,000 for station facilities and Lloyd Bowers family and is at 1846 1966. The parties, which submitted it to minor renovations. Buena Vista Road. WDAK expects the commission last week, said it "incor- Allen Woodall Jr., president of to have its formal opening April 26. porates the assurances of autonomous operation" ITT had given ABC. Justice has questioned whether ABC would be

88 BROADCASTING, February 27, 1967 able to operate as independently as a fits for the industry, such as color tele- agencies and the committee. Several subsidiary as the parties say it would. vision, and that ITT would keep pace committee members have recently been ABC and ITT said the department's with technological development to make commenting on matters of concern to case was "glaringly insufficient" in the ABC competitive. the commission. And although the com- statements of the witnesses it said it ABC and ITT said the department missioners are merely scheduled to talk would produce, as well as in its docu- had produced no evidence to warrant about their responsibilities and jurisdic- mentary material. They said not one concern that the merger might reduce tion, the conversation may roam into witness was offered to support the de- the incentive of ABC to bargain down such topics as broadcast editorializing, partment's claim that ITT was a poten- the price of communications services or station sales, the ABC -ITT deal and tial entrant to networking or to support equipment or to urge cost -reducing reg- other topics of interest to members of its speculations regarding CATV -"two ulatory policies that might lower bar- the committee. of the issues claimed by the department riers to new entry into networking. The to be `most significant.' " parties noted that the commission had This "must mean," the parties said, looked into this question and found that set either that the department was unable ABC's increased ability to deal with Color dedication to elicit from its many interviews state- AT&T and to cope with the complexities ments supporting its contentions or of evolving communications technology WLBW -TV Miami, an ABC -TV affili- that the interviews produced informa- outweighed "the minor possibility" of ate, will formally dedicate its new mil- tion contrary to the department's specu- conflict of interest in connection with lion- dollar color facilities during a 30- lations. international communications rates. minute ceremony on Saturday, March 4, Guest speaker Furthermore, they said one document suggested, for the first time, at the station's studios. They also be Leonard Gol- specified by the department confirms department has misunderstood at the dedication will that the of ABC. Other that ITT considered independent ex- the commission's functions and has tried denson, president ABC -TV dignitaries attending the Mi- pansion into networking too risky. The to urge on it an approach more appro- ami ceremonies will be John Gilbert, document, a Jan. 22, 1965, memo, says priate to antitrust -law enforcement. They James Hagerty and Peter Jennings. that a "successful UHF network is un- said the "underlying thought" in the de- likely because no one will risk $200 partment's analysis involves reliance on million to produce a product (pro- whether the public interest would be grams) with no assurance of satisfactory better served by some other "disposal" TRAIN YOU IN return." of the licenses in question. But the sta- LET RCA The parties also cited the presenta- tute prohibits such consideration, they tion to the ITT board on the proposed said. merger which indicated that ITT man- TV DIRECTION, agement in December 1965 considered it unlikely that a new national network could materialize in the near future. PRODUCTION and The parties said the department had FCC's Hill trips failed also to provide any support for its "speculation" that the merger would could get bit sticky STUDIO OPERATIONS have an adverse effect on technological ¡ Fóá ÉppN? innovation. They said the department's witnesses do not describe any disadvan- The FCC will go before a pair of RCA Institutes' tages that ABC might suffer from pos- congressional committees within the Study at weeks in ostensibly routine ap- TV or Radio Studio sible future technological developments, next few Schools located in the and do not "show that it would be pos- pearances that could get into contro- heart of the Entertain- sible for ITT to retard such develop- versial subjects. ment World. ments." The parties added that the The commission is scheduled March 9 its annual fund -raising mis- 9 Thorough and profes- RCA -NBC alliance has produced bene- to undertake sional training courses sion before the House Appropriations take you through each Subcommittee on Independent Offices, phase of television and charged with overseeing ex- radio production...every- the group thing from camera work and film edit- penditures for agencies such as the FCC. ing, to producing and directing a show. The subcommittee is headed by Repre- Work with professional Radio and sentative Joe L. Evins (D- Tenn.) Rep- Television studio equipment. Study also chairman of under the direction of experienced men resentative Evins ,is in this field. For complete information, the House Select Committee on Small fill out the coupon below. Business, which has undertaken an in- Day and Evening Coeducational quiry into the merger of International Classes Now Forming Telephone & Telegraph Corp. and ABC. RCA INSTITUTES, INC. He asked the group to look into the A Service of matter. Radio Corporation of America The same small business commit- The Most Trusted No tee checking into the merger recently In Electronics issued a broad report into the FCC RCA Institutes, Inc., Dept. 8-2 -27 handling of matters related to small Screen Building, 1600 Broadway, business which contained some strong New York 19, N. Y. the commission. Please send me complete Information on criticism of your TV and Radio Studio Production give...so more will live Commissioners will also appear be- Courses. fore the House Commerce Committee Name March 14 in a round of what the com- Address mittee terms "get-acquainted" hearings FUND City Zone State LkIEARÍ. between officials of federal regulatory

BROADCASTING, February 27, 1967 89 PERSPECTIVE ON THE NEWS `King of the hill' at renewal time? PENDING CASES AT FCC INDICATE VULNERABILITY OF LICENSEES

Are television stations to be put up plications were filed last August ping through the three cases-other for grabs when someone wants to (BROADCASTING, Sept. 5, 1966). than the newcomers' assertion that challenge an owner's renewal of li- No Trend The three cases can't they can do a better job for the public cense or application to sell? That ques- be considered as constituting a trend. than the existing stations. But of the tion may be answered, at least in part, But they indicate that television li- challengers in the pending cases, the by three cases now pending before censees are not immune from the kind Los Angeles area businessmen, who the FCC. of challenge that has now become have formed Fidelity Television Inc., The first case was started in No- fairly frequent in the older radio serv- appear to face the toughest task in vember 1965 when a group of Los ice. competing against RKO General, a Angeles area businessmen filed an ap- One reason given for the several major group owner. However, it is plication for channel 9 Los Angeles, dozen competing applications that that company's strength that Fidelity now occupied by RKO General's have been filed on top of AM license- hopes to use to its advantage. KHJ-TV. A comparative hearing match- renewal applications is the commis- Fidelity's Case Fidelity, with an ing the incumbent against the new sion's new allocations policy, under eye toward the commission's expressed applicant is scheduled to begin today which AM applications are required to preference for diversification of con- (Feb. 27). meet strict engineering standards even trol of media and for local owner- The newest case cropped up last to be accepted for filing. Commission ship, will stress that it owns no other week when the commission received officials suggest that would -be broad- stations and that its owners will par- a petition to deny the sale of WQAD- casters may feel it is simpler to go ticipate in the management of the sta- TV Moline, Ill., to the Evening News after an occupied frequency than to tion. RKO General owns seven AM's, Association of Detroit. The petition fashion an acceptable application for six FM's and five TV's besides KHa- was filed by Community Telecasting a new station. The virtual disappear- TV and has its headquarters in New Corp., which also submitted a com- ance of vacant VHF facilities - York. peting application for the channel 8 and the shrinking number of UHF Fidelity, which wants to move the facility. channels available in major markets station to Norwalk, 15 miles south of Already pending at the commission -may presage more challenges in Los Angeles, will also argue that it are applications by two groups seek- television, despite the heavy burden intends to serve the needs of the 3 ing channel 14 in Washington, the an applicant assumes in going against million residents of what it calls the channel on which Richard Eaton now an established licensee. Southland area -an area it says is operates WOOK -TV. The competing ap- There is no common thread run- not adequately served by the Los An-

TIO takes part in James MacAndrew, WNYE -TV broadcast- (March 1 -3). ing director; Jules Power, ABC -TV news In the past the afternoon sessions graduate TV course and public affairs producer; Mary Mc- have featured speakers, but this year the Kenna, Metromedia senior vice president delegates to the annual meeting will be for research and sales development; Roy divided into six groups, each dealing The Television Information is Office Danish, TIO director, and Bert Briller, with a different area. Later each group collaborating with the New York City TIO executive editor. will report to the conference. board of education on an accredited Among the topics covered in the About 100 delegates from 48 state graduate course for primary and second- comprehensive 15 ary school -week course are; pro- associations, including Hawaii, will be teachers, "Television in To- graming, days's World." organization of the industry, at this 12th annual conference. Also its technical history, government regula- expected is a delegate from the Puerto Roy Danish, TIO director, explained: tion, instructional television, writing and Rico Association of Broadcasters. "The course will increase teachers' un- production, TV advertising, news-and- The opening -day session will be derstanding of television as an art form, public- affairs programing, television crit- turned over to the state executive sec- a communications medium, an industry cism and research on the effects of retaries for an afternoon meeting. The and a social institution. Classes will be "crime and violence on TV." formal opening will come Thursday conducted by professional educators and morning with a welcome by NAB television executives, producers and di- President Vincent Wasilewski and a re- rectors." port on the "National Outlook." Among the instructors are: George Workshops planned for NAB participants in the outlook ses- Nicholaw, wCBs-TV director of com- sion will be Douglas Anello, general munity services; Dr. Joseph E. Klapper, state presidents' meet counsel; Howard Bell, director of the CBS-TV director of the office of social code authority; Paul Comstock, vice research; E. Carlton Winckler, CBS -TV Afternoon workshop sessions will be president for government affairs, and director of production standards and a new feature of the 1967 version of Sherril Taylor, vice president for radio. practices; Stockton Helffrich, director of the National Association of Broadcast- William Carlisle, vice president for sta- the National Association of Broadcast- ers' State Presidents Conference to be tion services, will be moderator. ers television code office in New York; held in Washington Wednesday- Friday Also in the morning session will be

90 (THE MEDIA) BROADCASTING, February 27, 1967 geles stations. However, Fidelity re- Television Corp. Community, which The proposed sale of WQAD -TV ceived a setback in this connection comprises three men who had owned Moline carries a price tag of $5.5 when the commission rejected its re- 12% of the stock in one of the los- million, plus $1 million payable over quest to add issues that would have ing applicants in that hearing, claims five years to 24 owners of the station focused on the question of whether that Moline has failed to live up to for a covenant not to compete. The Norwalk needed its first local station the representations it made concern- would -be purchaser is publisher of more than Los Angeles needs an ing the programing it would present the Detroit News and is licensee of eleventh TV outlet. and the management that would oper- WWJ- AM -FM -TV Detroit. RKO General Inc., which won the ate the station. The Washington case appears to be right to introduce evidence of KHJ- Community has asked the commis- one in which would -be broadcasters Tv's broadcasting record, intends to sion to designate the assignment ap- have picked on what they believe will prove that that record is too good to plication for hearing and to order an be a weak opponent. The record of warrant denial of the station's license- early filing of the license renewal ap- United Broadcasting Co., the licensee renewal application. And in support plication of WQAD -TV so that it may corporation owned by Mr. Eaton, in- of that contention it plans to present be considered at the same time. Com- cludes a number of alleged violations the testimony of former California munity asked that its application for of commission rules. Governors Goodwin Knight and Ed- channel 8 be considered in the hear- The applicants, Washington Civic mund G. (Pat) Brown, among others. ing also. Television Inc. and Washington Com- Wide -Area Coverage RKO will Community says that Moline should munity Broadcasting Co., are studded also argue that to program primarily not be permitted to sell without giving with names of well -known Washing- for a section of the market would an accounting of its use of the fre- ton area residents, including broad- constitute a waste of a VHF facility quency. The station, which went on casters. Included in the list: Drew which covers the entire metropolitan the air Aug. 1, 1963, would not be Pearson, columnist and radio-TV com- area. Furthermore, RKO will contend required to file for its first license re- mentator, who is vice president of that, in a market like Los Angeles newal until September. Community Washington Community, and Lewis that is served by a plethora of print said that if its petition is denied, it W. Schollenberger, former directing and broadcast media and where pow- will file on top of the renewal applica- head of Radio Liberty and formerly erful group owners, including the net- tion submitted in the fall. with ABC News, is one of Washington works, operate stations, group owner- Mark Wodlinger, president, general Civic's subscribers. ship should be counted a plus in a manager, director and 80% owner of However, Mr. Eaton is a veteran comparative hearing. The strength and the new applicant, is vice president broadcaster, who has exhibited con- experience of a group owner are need- and general manager of Metromedia siderable resiliance. ed to compete, RKO is expected to Inc.'s KMBC -TV Kansas City. The other In all three cases the obstacles con- say. principals are Edward W. Priester, fronting the challengers are difficult. The Moline case is, in a sense, a who is in real estate and is the vice But if even one achieves his goal, the renewal of the comparative hearing president of an investment firm, and barriers will no longer appear to be which culminated in the commission Colonel Carl A. Waldman. Each owns so protective to existing broadcast- grant of channel 8 in 1962 to Moline 10 %. ers.

a preview of the May radio -month pro- the sessions. The case stems from the 1963 revoca- motion by John Couric, vice president The state presidents presiding at the tion of KWK's license for misconduct in for public relations. This year's theme sessions will be Lamont L. Thompson, connection wtih the broadcast of two is "Radio -the People's Choice." waz -rV Boston; Joseph di Natale, KODY treasure -hunt contests in 1960. As soon At the Thursday luncheon, Joseph North Platte, Neb.; Julius E. Talton, as the 1380 kc frequency was declared McCaffrey, Capitol Hill correspondent wHBB Selma, Ala., and Elmer Smith, vacant, more than a dozen applicants for WMAL- AM -FM-TV Washington, will WNAX Yankton, S. D. filed for the facilities. A group was be the featured speaker. formed and proposed an interim opera- The afternoon session will be broken tion pending the outcome of the hear- up into six workshop sessions. The ses- Hearing ordered in ing. The commission granted the re- sions and the discussion leaders: state quest of the joint applicant, Radio legislative problems, Don McDougald, KWK disposition Thirteen -Eighty Inc., in January 1966 wwNS Statesboro, Ga.; developing new and the interim operation of KWK be- broadcast personnel, Roy E. Morgan, After a long delay the FCC last week gan a month later (BROADCASTING, wax Wilkes- Barre, Pa. and president ordered a consolidated hearing on the March 7, 1966). of the Association for Professional 10 competing proposals to operate the The 10 applicants for permanent con- Broadcasting Education; stateside pub- facilities of KWK St. Louis. The station, trol of KWK's facilities are Great River licity and public relations, O. R. Math- taken in 1966 from its original owner, Broadcasting Inc., Prudential Broad- eny, KRCO Prineville, Ore.; public serv- KWK Radio Inc., is currently being casting Co., Six -Eighty-Eight Broad- ice projects, William Hesterman, KNAK operated by an interim group consist- casting Co., St. Louis Broadcasting Co., Salt Lake City; state association and ing of several of the applicants for per- Victory Broadcasting Co., Home State sports broadcasts, J. A. West Jr., xDMs manent authority. Broadcasting Corp., Kwx Broadcasting El Dorado, Ark., and membership, The commission stated that a hear- Corp., Archway Broadcasting Corp., Marvin Rosenblatt, wAVZ New Haven, ing was necessary to find out which of Clermont Broadcasting Co. and Mis- Conn. the proposals, in addition to best serv- souri Broadcasting Inc. The annual congressional reception ing the public interest, would provide The commission said that the hear- Thursday evening and roundtable dis- "a fair, efficient and equitable distribu- ing would also include, among other cussion Friday morning will conclude tion of radio service." issues, consideration of a request filed

BROADCASTING, February 27, 1987 91 by WBEL South Beloit, Illinois, for a served as a conduit for CIA funds to to review the case. The appeal to the change in its night radiation pattern. various organizations. In 1964 the foun- Supreme Court had been taken by The station, which also operates on dation reported that it donated $40,000 Ksxo -Tv Las Vegas, Nev., whose li- 1380 kc, has alleged it is receiving in- to Radio Free Europe among other cense renewal was denied in 1965 by terference from KWK's operation. groups. the FCC on the grounds that there had As a result of such disclosures and been an unauthorized transfer of con- the subsequent publicity, Senator Eu- trol, late filings and failure to file re- CIA -broadcast link gene McCarthy (D- Minn.) and other ports (BROADCASTING, Aug. 2, 1965). congressional critics called for an in- The station appealed, and last June, vestigation of the CIA financial oper- the District of Columbia Appeals Court still not proved ations to outside groups including its upheld the commission's action (BROAD- involvement in broadcasting. CIA di- CASTING, June 27, 1966). Many budgets were threatened last rector Richard Helms later told a con- week as the Central Intelligence Agency gressional committee the agency would said it would end financial support of end subsidies to numerous organiza- a number of organizations but it could tions. However, the identity of the Indianapolis AM's not be determined whether the agency's groups was not made public. long- rumored link with broadcasting Radio Free Europe is a short -wave swap networks outlets would be severed. broadcasting organization that transmits The intelligence agency has for years to East European countries. In 1964 it Effective March 27, CBS Radio's been reported to be financially assist- estimated it had 22 million listeners in affiliate in Indianapolis, WFBM- AM -FM, ing such international broadcasting or- Bulgaria, Czechoslovakia, Hungary, Pol- switches to NBC Radio, and NBC's ganizations as Radio Free Europe and and and Rumania. Radio Liberty is also affiliate there, WIRE, joins the CBS net- Radio Liberty. Last week a direct con- a private organization that was founded work. The exchange will end an NBC- nection was made between a Houston, in 1950 and broadcasts to the Soviet WIRE association that began in 1936 and Tex., foundation that received funds Union. a CBS -wFBM relationship from 1928 to from CIA and also made donations to 1955 and 1964 to present. Radio Free Europe. WIRE, owned and operated by Mid - The organization was the Hobby KSHO -TV denial stands America Radio Inc., is fulltime on Foundation, of which Oveta Culp 1430 kc with 5 kw. Burrell Small is Hobby, a former high government offi- A 1965 FCC decision denying president, Leonard Small, executive cial and publisher of the Houston Post, renewal of a license of a television vice president, and William Shuel, sta- (KPRC- AM- FM -TV), is chairman. Officers station essentially has been upheld tion manager. of the foundation admitted they had when the U. S. Supreme Court refused WFBM, a Time -Life Broadcast station, operates fulltime on 1260 kc with 5 kw. Weston C. Pullen Jr. is presi- Outstanding Values dent, and Eldon Campbell, vice president and general manager. WFBM -Tv in Radio -TV Properties continues as an NBC -TV affiliate.

Changing hands ... SOUTHEAST ANNOUNCED The following station METRO DAYTIMER with excellent coverage. $25,000 sale was reported last week subject to FCC approval: down with easy terms. $175,000. WPHD -FM Norfolk, Va.: Sold by FULLTIMER. Specialized programming. Excellent market. Flanagan Dorsey to Big T Corp. for Good gross. $200,000. $26,000. Big T Corp., owned by Milton Q. Ford, Washington radio personality, MAJOR MARKET DAYTIMER. Gulf Coast. Good gross, and Alvin Epstein, Washington adver- small profit. Ideal owner -operator tising executive, is licensee of wTm situation. $150,000. Newport News, Va. In related trans- SMALL MARKET DAYTIMER. Excellent terms to qualified action, one -third interest in Big T Corp. is being acquired by Dr. Norman Berg- owner- operator. $50,000. er, physician, and H. H. Tash, CPA, both Washington, for total considera- Contact Clifford B. Marshall in our ATLANTA office tion of $83,000. Dr. Berger will hold 231/2%; Mr. Tash, 10 %. WPHD -PM operates on 104.5 me with 2.95 kw. BLACKBURN & Company, Inc. APPROVED The following transfer of station interests was approved by the RADIO TV CATV NEWSPAPER BROKERS FCC last week (For other commission NEGOTIATIONS FINANCING APPRAISALS activities see FOR THE RECORD, Page 102). WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS James W. Blackburn H. W. Caul!' Clifford B. Marshall Colin M. Selph WGCM Gulfport, Miss.: Sold by E. Jack V. Harvey William B. Ryan John G. Williams Bank of America Bldg. Joseph M. Sitrick Hub Jackson Mony Building 9465 Wilshire Blvd. O. Roden, Z. D. Roden, W. I. Dove RCA Building Eugene Cur 1655 Peachtree Rd. 274 -8151 and James E. Reese to new group con- 333 -9270 333 N. Michigan Ave. 873 -5626 346 -6460 sisting of all sellers except Mr. Dove for $162,000. E. O. Roden owns 46 %;

92 (THE MEDIA) BROADCASTING, February 27, 1967 Z. D. Roden, 14% and Mr. Reese tion of a 28,000 square foot addition WRTA's annual conference last week 40 %. E. O. Roden has controlling and to the Morrissey Boulevard building (Feb. 21 -23) at the Disneyland Hotel other interests in WHIP Bonneville and this fall. The official ground breaking in Anaheim, Calif. WTUP WHOP ceremonies were held Feb. 14. Tupelo, both Mississippi; Fatten up Kos -AM -Tv Albuquerque, Pensacola, Fla., and wruo Tuscaloosa, N. M. plans a $105,000 expansion of Ala. WGcM is fulltime on 1240 kc with Job bureau For the first time in its TV production facilities for color- 1 kw day, 250 w night. its 20 -year history, the Western Radio casting. George S. Johnson, director and Television Association has started of planning and operations for the a job placement bureau. The object is station announced that they will have Media reports ... to help bring together potential em- a total of five color tape machines and Ground breaking WHDH- AM -FM -TV ployers with qualified trained personnel. a new control room installed when Boston expects to complete its construc- The bureau opened for business at the the enlargement is completed.

EQUIPMENT & ENGINEERING

and the director of telecommunica- The dollar value of all goods and Hill warned of tions management is necessary, the re- services directly involved in the use of port states. This takes . money, which the spectrum, the report notes, is esti- must come from Congress, it adds. mated to have been over $20 billion in spectrum peril In the course of the report, Mr. 1965, or about 3% of the Gross Na- O'Connell refers to the "massive prob- tional Product of $700 billion. Depre- O'Connell sees trend lems" in the "crucial" portion of the ciated investment of facilities using the radio spectrum used for mobile commu- radio spectrum at the end of 1965 is to 'choking stagnation'; nications within the larger metropolitan estimated at $32.5 billion. areas. Among the new telecommunications urges prompt planning He also punctures the dream that services that must be considered, the lasers may open up higher frequencies report notes, are the increasing require- into A stern warning that the radio spec- the visible spectrum range. There ments of the land-mobile radio service, are, he trum is in danger of sinking into says, serious atmospheric limita- and satellite communications (broad- tions, "stagnation" and a somber plea to do and for practical purposes, casting directly to the general public; "lasers something about it were submitted to for communications will serve use by educational TV; distributing en- only Congress last week. The warning and in very short -range situations, or tertainment and educational TV to in specially the plea came from James D. O'Con- built pipes or out in space." regional earth stations; as a supplement nell, telecommunications adviser to the President and director of telecommunications management in the Office of Emergency Planning. EXCLUSIVE BROADCAST PROPERTIES! Reporting on frequency management in the executive branch, Mr. O'Connell told members of the Commerce Com- WEST -Daytimer serving single station market. 1966 gross of mittees of the House and Senate that a TEXAS $70,000 resulted in owner -manager income of $30,000. "trend to choking stagnation is clearly This long established facility represents ideal present in the radio spectrum" unless owner- operator situation. Priced at $125,000 with $50,000 down and the balance over eight years. an immediate program is undertaken for the future allocation and use of the Contact -DeWitt "Judge" Landis in our Dal- electromagnetic spectrum. las office. Bespeaking the seriousness of the problem, the report concludes by rec- ROCKY -Fulltimer serving single station market. Last year ommending that "a long -range planning MOUNTAIN absentee owner earnings in excess of $20,000. Some program for the allocation and use of STATE real estate included. Total price of $125,000 on terms the radio spectrum be instituted forth- to be negotiated. Contact -John F. Hardesty in our San Francisco office. with ... " Among the recommendations: Recognition of the importance of the radio spectrum in the national economy. ror Encouragement of greater capability in the spectrum to provide space ...A ////io ._J for new uses. & ASSOCIATES, INC. The fostering of the use of cables John F. Hardesty. President and wave guides to relieve the con- NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES gestion in the spectrum. The use of research leading to im- WASHINGTON, D.0 CHICAGO DALLAS SAN FRANCISCO proved efficiency in to 1737 DeSales St., N. w. Tribune Tower 1511 Bryan St. ill Sutter St. the spectrum, 393 -3456 337 -2754 748-0345 392 -5671 opening higher regions of the spectrum, and to "rearrangement" of existing RADIO CATV NEWSPAPERS services and new modes of communica- /TV } tions. d...O.U( tttltliJtCGC._,fl,G(GLIC/)1/, <"ldxfilCUJkL Effective coordination by the FCC

BROADCASTING, February 27, 1967 93 the contribution of each service and FCC to authorize FM translators for type of operation to the GNP; devise some time. Two weeks ago the com- Compatible VTR a formula to express the relative value mission issued a notice of inquiry, seek- of each service and type of operation ing information on the needs and the A switchable video -tape re- for use as a guide by both the FCC technical requirements of such a sys- corder, designed for users who and the DTM in their jobs of assigning tem. want to record television pictures frequencies to services and types of Discussion of FM translating at the and sound in one part of the operations. Billings meeting is expected to acceler- world and exchange tapes for In his budget message to Congress ate a move that, according to some playback in another world area, last month, the President asked for $2,- observers, is already underway in the was introduced last week by Am- 245,000 for telecommunications man- mountainous regions of Montana, pex Corp., Redwood City, Calif. agement, including a boost for research Idaho and Wyoming. A number of un- The Ampex model VR -7003 is and development from $425,000 in licensed FM translators are already a closed- circuit recorder said to fiscal 1967 to $800,000 in fiscal 1968. operating in those areas, it is under- be capable of recording and play- The budget request for the FCC also stood. back at both the 525 -line and includes a jump of $520,000 for engi- Prior to the FCC's notice earlier this 625 -line television standards. It neering studies and frequency alloca. month, the commission had authorized has particular application in tion to a requested $1,777,000. one FM translator on a developmental international communications be- basis at China Lake, Calif. The FCC cause the 625 -line television also has approved the use of FM boost- standard is used in European Fink ers in certain sections of San Francisco. countries and many other parts to address One aspect of the TV translator oper- of the world, while the 525 -line NAB Chicago session ators' interest in FM, it's believed, is standard is used principally in to secure FCC permission to feed the the U. S. and Japan. FM translators by microwave. This is Donald G. Fink, general manager related, it is presumed, to the fact that of the Institute of Electrical and Elec- CATV systems furnish FM to their tronics Engineers, will speak at the subscribers in addition to TV signals, third -day luncheon of the National As- and many use microwave relays for this for domestic wireline and microwave sociation of Broadcasters' Broadcast En- purpose. systems, and for communications with gineering Conference in Chicago on Also scheduled for the meeting: aircraft and ships at sea). April 5. The BEC is held in conjunc- Loren McBride, technical director of Two studies are already underway, tion with the NAB convention at the CKCK -TV Regina, Sask., on high-powered the report reveals, one with the FCC Conrad Hilton hotel, April 2 -5. TV translators; Hank Slavick, Scripps - and other government departments to A past president of the Institute of Howard Broadcasting, on boosting TV determine the potential growth and Radio Engineers, Mr. Fink has been translator power to 5 kw, and George possible needs for frequencies in the a vice president of research for Philco R. Townsend of Townsend Associates space services by 1980, and the other Corp., and a member of Massachusetts Inc., Feeding Hills, Mass. on a new on electromagnetic compatability under- Institute of Technology's radiation lab- UHF translator amplifier. taken by the Joint Technical Advisory oratory. Scheduled to be present at the meet- Committee. During World War II he was instru- ing are FCC Commissioner Kenneth But additional studies are vital, the mental in establishing Loran, the long - A. Cox; Harold Kelly, TV supervising report states, in order to find answers to range aid to navigation system used engineer, FCC Broadcast Bureau's fa- by allied forces. such problems as: Since 1957 he has cilities division, and Nicholas Zapple, Proportionate division of the spec- been chairman of the Electronics Ad- communications specialist, Senate Com- visory between government and non- Group of the U. S. Army's Elec- merce Committee. trum tronics Command. government users in the national E. B. Craney, veteran broadcaster, His credits as an author include Col- is president of the Tri -State TV Trans- interest. or Television Standards, Engineering The use of satellite communica- lators Association. Electronics and Computers and the Hu- tions systems to distribute TV programs man Mind. to local TV stations, or even directly to the general public. Device said to simplify Whether there is an immediate Translators want to general need for more frequencies for tape editing using film the land -mobile services and, if so, stretch FM's coverage what portions of the spectrum should be made Videotape Center, New York, last available, and what other The extension of FM broadcasting radio services would week announced a new, refined process be affected. into sparsely settled areas of the coun- Whether increased sharing of fre- that the firm said simplifies the job of try through the use of translators will editing video -tape commercials by use quencies among radio services is prac- be one of the prime topics at the of film workprints. Videotape said ticable. its March 4 -5 meeting of the Tri-State TV automatic TV -ola process also How other modes of communica- cuts edit- Translator Association in Billings, ing costs. tion, "such as cables and wave guides," Mont. The TV commercial production firm be instead of radiocommu- should used Translator operators will see demon- said its TV -ola, a type of kinescope proc- "even they nications, though sometimes strated at the meeting a functioning, ess, was developed by its executive vice may be more expensive." solid -state translator, built by Western president, George Gould. It is said to sufficient are If funds made avail- Telonics Inc., Black Hawk, S. D. Keith permit automatic translation of edited able, says, the report an immediate Anderson, president of Western Tel - film back to original tape with frame -by- study would be undertaken to analyze onics, will talk on the FM translators frame precision and speed. Videotape each radio service and the type of at the meeting. said initial film methods relied upon a operation within each service; ascertain The association has been asking the person's ability to accurately retransfer & ENGINEERING) 94 (EQUIPMENT BROADCASTING, February 27, 1967 film data back to tape. But the TV -ola unveils tape -to -film method system reportedly allows a producer to Technicolor that his original edit film with assurance OUTPUT tape scenes will be prepared and mixed PROCESS PROMISES PROGRESS IN COLOR- TAPING exactly with the approved film rough cut. A color -video tape -to -film pace with tape's production speed. Gould noted that "working with new trans- Mr. offering the promise of stim- Benefits According to Technicolor a movieola in a small editing room still fer process, ulating tape production and opening up officials the process will be important to is a comfortable way to edit a commer- additional color film usage for networks, program distributors, as well as com- TV-ola brings that comfort and cial. producers and syndicators, was unveiled mercial producers, because it will allow simplicity to video tape." in Hollywood last week by the recently them to reach foreign markets that up formed Vidtronics division of Techni- until now could not make use of taped color Corp. of America. At a news con- product. Networks and local stations Par Ltd. has low -price ference and demonstration session, will benefit from the new process, it was Technicolor announced that the color explained, by having an additional tool home video -tape recorder film transfers from video tape already that will free video-tape equipment from were in produc- recording of programs for delayed tion and claimed broadcasts. It was pointed out, too, that Par Ltd., Clifton, N. J., last week that they are networks also will be able to channel said its new prototype home video with their programing to foreign markets Vision, made full recorder, called Par has been broadcast quality. currently unavailable to them because further refined, and that within six E. of different television line standards. begin on Joseph months production could Bluth, vice Mr. Bluth indicated that education, retail price presi- models with a suggested dent and general industry and government use of the spokesman for from $300 to $400. A manager of Tech- process will far outstrip all other appli- are under- the concern reported talks nicolor's Vidtron- cations within the near future. These on plans way with other companies division, under applications include training films, sales of the ics for production and licensing whose guidance aids and employe-information programs. units. if the process was Mr. Bluth Technicolor claims that more than Par Vision, first unveiled over two developed, ex- six to eight copies of a tape are needed, last spring years ago, was reintroduced plained that the transfer system basically it would be more economical to use its model as a prototype instrumental involves breaking signals on a video tape Vidtronics process. The savings will be (BROADCASTING, The May 23, 1966). down into red, green and blue images a result of the mass- production tech- develop- final prototype has been under and recording them separately. Techni- niques used by Technicolor to turn out ment for the past six months, and is a color integrates the separations and adds large quantities of prints. pounds smaller version, weighing 22 the sound track to produce a composite The company currently is processing with a 60 inch -per- second speed. The print for final release. the film transfers at its Seward Street system reportedly can monitor onto The Technicolor Vidtronics process, plant in Hollywood. If the transfers are a second TV set the taped material as as it's being called, will transfer video scheduled in advance, Technicolor TV set. it is taken from the originating tape to 35 -mm and 16 -mm color film. promises to deliver color prints in from It also can be used with 8 -mm and five to seven working days. super -8 -mm color film, both of which The Vidtronics division was set up Technical topics ... sizes are for application with Techni- last April. About 60 days ago it first color's own cartridge -loading portable began production of the film transfers. New radio recorder The AG -500, motion -picture projectors, sold as edu- Already using the process are such ad- said to be a compact studio-quality re- cational and sales aids. vertisers as Lever Bros., Pillsbury Co., corder that can be used particularly by Mr. Bluth predicted that the perfec- General Electric, Polaroid Corp., Con- radio stations, will be offered by Am- tion of the tape -to -film system "will sig- tinental Baking Co. for Wonder bread pex Corp., Redwood City, Calif., start- nal a giant impetus in color- taping pro- and General Motors Corp. for Oldsmo- ing next month. The new recorder was duction.' He does not, however, foresee bile. The cost for transferring a 60 -sec- developed from the Ampex PR-I0 any decrease in commercial film produc- ond color video tape commercial to series, which has been in wide distribution. Instead, he pointed out, the film color film using the Vidtronics process tion since 1959. The cost of the AG- producer finally will be able to keep is $349. 500 ranges from $1,202 to $1,524. New film processor Filmline Corp., Milford, Conn., has introduced a new 16 -mm Ektachrome continuous film processor capable of developing color emulsions at 50 feet per minute. Desig- nated the FE 50, basic price is $22,500. Service company Nagra Magnetic Recorders Inc. has been formed in New York to provide factory service to all MALARKEY, TAYLOR and ASSOCIATES owners of Nagra synchronous tape recorders. The recorders are made in CATV Switzerland and are used by film and television producers. Stefan Kudelski, BROKERS CONSULTANTS ENGINEERS developer of the recorder, is president of the new company; Loren L. Ryder is Washington, D. C. vice president and general manager, 1101 17th Street, N.W. Area Code 202 -223 -2345 and Kenneth Upton is sales manager.

BROADCASTING, February 21, 1967 95 FANFARE

delphia for sponsorship of "The Sound for editorial; WGR Buffalo, N. Y., for Stations receive Citizen" contest; WSAR(AM) Fall River, The American Creed; WLIV Livingston, Mass., for sponsorship of essay contests, Tenn., for Independence Day -1966 and wvEC- AM -PM -TV Hampton -Norfolk, series; wMAQ Chicago for Is Patriotism Freedom awards Va., for "The Spirit of '66" project. Dead ?; WMBD Peoria, Ill., for Why Be Honor Certificate awards went to Paul Patriotic ?; WNAR Norristown, Pa., (with Harvey, ABC Individuals also honored news commentator, and Alan Wood Steel Co., Conshohocken, WCBS -TV New York. Pa.) for The Seed of Patriotism; WNRK by Freedoms Foundation Radio Principal award recipient in Newark, Del., (with the Newark Special the radio category: LIN Broadcasting School District) for In Memoriam; in Valley Forge ceremonies Corp., Nashville, (with Warner Brothers Woroner Productions Inc., Miami, for Records Inc., New York) for The Day The Immigrant WPlr Pittsburgh for for Decision. Other George Washing- Proclaim Liberty, and WSRS Worcester, A list of 1967 award recipients that ton Honor Medal award winners for Mass., for freedom spots. includes numerous radio -TV stations radio: WCOA and WNVY, both Pensacola, Honor Certificate awards in radio and individuals in show business and Fla., for The Declaration of Independ- went to two San Francisco; WCLR advertising was announced last week ence; KQV Pittsburgh for Tuesday, May Crystal Lake, Ill.; WEEI Boston; WEJL by the Freedoms Foundation, Valley 17; KSL Salt Lake City (with Deseret Scranton, Pa.; WJDA Quincy, Mass.; Forge, Pa. News, same city) for Public Pulse; WJMX Florence, S. C.; WNBP Newbury- Principal award recipient in the gen- WFIL Philadelphia (with Temple Uni- port, Mass.; WNOE New Orleans; wrsv eral Americana category: KTAL -TV versity and Philadelphia Public Schools) Claremont, N. H., and WTVN Colum- Texarkana, Tex. -Shreveport, La. (with for 1965 -1966 Americana series; KMBc bus, Ohio. the Louisiana State Department of Kansas City, Mo. (with Radio -TV Television Principal award recipi- Education, Baton Rouge) for the pro- Commission, Southern Baptist Conven- ent in the TV category: Atlanta Fed- gram Americanism vs. Communism, a tion, Fort Worth) for Master Control; eral Savings, Atlanta. Other George documentary. Other George Washington Storer Broadcasting Co., Miami Beach, Washington Honor Medal awards for Honor Medal award winners in this Fla. for Fortify Our Freedoms series. TV: WFGA -TV Jacksonville, Fla., (with category: KsoN San Diego for spon- Other Honor Medal winners in radio the Jacksonville Ministerial Alliance) sorship of a "Why We're Fighting were WDAS Philadelphia for "The Man for Religion Is Relevant and (with the in Vietnam" contest; WLwc(Tv) Co- and the Crisis" segment from Probe; Duval County Agricultural Extension lumbus, Ohio, (with the Columbus City WEIM Fitchburg, Mass., (with Safety Service) for Hi Neighbor!; xxsc(Tv) School District) for Our American Fund National Bank, same city) for Los Angeles (with the Los Angeles City Freedoms series; WIBG -AM -FM Phila- What Is America to Me; woes Miami Schools) for "The Bill of Rights" segment from The Heroic Years series; KSL -TV Salt Lake City for Fourth of July Sentiment NBC New York (also a Distinguished Service award winner) for The Statesman; wcET(Tv) Cincin- nati (with the United States Citizens Committee, same city) for Profile in Blue; WBEN-TV Buffalo, N. Y. for "Criminal Law" segment from The Law and You series; wnTv(Tv) Char- Dear CIA: lotte, N. C., for Signers for Liberty; money WBZ -TV Boston for The Deterioration Please send of Historic Sites; WDCN -TV Nashville for America in Perspective; WEAR -TV to KSO RADIO Pensacola, Fla., (with Project Alert, same city) for The Month of Presi- Moines, Iowa. dents; WMTt -Tv Milwaukee (editorial), and wrvN -ry Columbus, Ohio, for View from the High Bench. Honor Certificate award winners in TV: WBKB -TV Chicago; WBRC -TV Bir- mingham, Ala.; WJBK-Tv Detroit; wss- TV Atlanta; WSPD -TV Toledo, Ohio, and wrtc -TV Hartford, Conn. -.-.i-- t George Washington Honor Medal awards in the governmental- unit -activities category: American Forces Net- KSO ready for a piece o' the action work, Europe, Department of the Army; Birmingham Area Education TV Studio, Birmingham, Ala.; Far East Kso Des Moines, Iowa, officials new sources of revenue." Results, Network (PACAF), Department of describe their newest billboard if any, of the station's advertisements the Air Force; Office of the Chief of campaign as "an appeal to possible are thus far cloaked in secrecy. Information, Army for "The Unique War" and "Your Military Neighbor" 96 BROADCASTING, February 27, 1967 segments from the Big Picture series, and Recruiting Aids division, U. S. Navy for Portraits in Patriotism radio Red Cross drive's need for broadcasters noted spots. The Freedoms Foundation also Broadcasters were thanked for past John T. Murphy, president of awarded their National Service Medal support of the American Red Cross Avco Broadcasting, the campaign's to Bob Hope citing "his intense, un- and urged to get behind the 1967 vice chairman for broadcasting, at a in New York stressed the need for support "on a selfish, enthusiastic support by word campaign luncheon 16 preparation for the start 12 -month basis" and reviewed the and deed of the faith that makes men Feb. in that gets underway materials scripts, recorded an- free." Raymond Burr received one of of the new drive - March 1. nouncements, slides and the like National Recognition - the foundation's Robert W. Sarnoff, president of that will be available to stations awards and Arthur E. Meyerhoff, RCA and cochairman of the 1967 through their local Red Cross chap- chairman of the board of Arthur campaign, asked broadcasters to give ters. Meyerhoff Associates Inc., Chicago, re- their "fullest support" to keep the E. Roland Harriman, ARC na- ceived a George Washington Honor public informed of increasing Red tional chairman, told the approxi- Medal award in the public addresses Cross commitments, which he said mately 70 broadcasters at the lunch- category. will exceed $118 million in the next eon that radio and television deserve fiscal year, a postwar record attribut- credit for a large part of the success Avco rearranges PR, able in great part to the Vietnam of past Red Ctoss drives, "and we conflict. gratefully give it to you." advertising setups Avco Broad- casting Corp., Cincinnati, has re- organized and expanded its promotion, publicity and advertising departments. Ac- cording to John T. Murphy, president, the com- Mr. Burpee pany will have three new departments: advertising and promotion; community affairs, and public information. John C. Burpee, formerly Avco's director of public relations and advertising will become director of advertising and promotion. Mary Bates, formerly Avco's assistant director of public relations and advertising, will head the department of public information, At the New York luncheon (I to r): President Vincent T. Wasilewski responsible for developing and placing Messrs. Sarnoff and Murphy, NAB and Chet Huntley of NBC -TV. feature and news stories, working with local media and the trade -consumer press. The director of the community - affairs department is still to be named. farm programing in the dust-bowl era, lofted into 9.7 second flight by inventor was cited by the National Association John Kimball, qualified for the tougher of Soil and Water Conservation Dis- International competition sponsored by Burnett sets up foundation tricts. Scientific American at Princeton Uni- versity's wind tunnel. Zowie! last The Leo Burnett Co., Chicago, ad- Following the example of C &W champs The Country Music vertising agency, has formed the Leo year's successful TV special sponsor- Association, Nashville, has announced Burnett Foundation at the University ship and giveaway tie -in promotion, the the winner of the first annual National of Michigan, Ann Arbor, Mich. A Green Giant Co. will sponsor another Country Music Month Award: Ksox capital contribution of $50,000 from special, "Rabbit Hill," a children's pro- San Diego. Kuzz Bakersfield, Calif. Mr. Burnett to the new foundation will gram to be broadcast on NBC -TV Sun- and KLAK Lakewood- Denver, won sec- provide scholarships for students in day, March 5 (6:30 -7:30 p.m.). The ond place and third place respectively. advertising, radio, television, journalism food company offers its sponsorship as The winning station was selected for and related research. an aid to retailers who are promoting its promotion of country music during a free 56 -inch Green Giant plastic kite. the month. More than 350 stations were eligible to win the award. Drumbeats ... Paper tigers The first annual Paper 30 -years service A special service Airplane championship (Western Moun- Prize property The recently formed award "for more than 30 years of sustain division) was held Feb. 4 at half- Kids Prize Network, an organization tained efforts to encourage soil and time of a University of Utah basketball supplying merchandise prizes to chil- water conservation" has been presented game and KALL Salt Lake City was dren-oriented television shows produced to the farm department of WLW Cin- there. As a matter of fact they spon- by stations across the nation, has be- cinnati. The station, which began its sored the competition. The aircraft, come the property of Lee Giroux En-

BROADCASTING, February 27, 1967 97 terprises, North Hollywood. It will be Promo service set by Pepper operated through Howard E. Ray, Pro- ductions, a new division of the company. Pepper Sound Studios, Memphis, has Mr. Giroux is a nationally-known radio - started a new radio service, Airplay TV announcer. Mr. Ray has been long International, which features contests, affiliated with the product -promotion sales promotions and station promotions and prize business and was the founder on a monthly basis. Subscribers receive of the Kids Prize Network. each month: two programing contests, Alumni award NBC President Julian a sales promotion (each with five cuts), Goodman (1) received an alumni 20 on -air promos, three airchecks of achievement award from Associate ideas on other stations and 24 cuts of Judge L. Jackson Embrey (c) of the made at a winter convocation held in original production music. The service Arlington, Va., county court, head of Constitution Hall, Washington. The also includes a monthly magazine Air- George Washington University's alumni award, established in 1937, recognizes play, Tabled as "entertainment for association, and Lloyd H. Elliott, uni- alumni with outstanding professional broadcasters" and featuring a "tran- versity president. The presentation was achievement. sister of the month."

FATES & FORTUNES BROADCAST ADVERTISING at Knox Reeves Advertising, Minne- manager in agency's client service de- apolis, elected VP. partment. Mildred Mitchell appointed Chris Miliotes, director of marketing media director, replacing Karin Kappe, planning, Kitchens of Sara Lee, named Lars Hedman, who will continue as- who resigns. assistant manager of Chicago office of sociation with his own photo studio, McCann -Erickson and VP in charge Lars Hedman Inc., Chicago, joins Fred Lou Stratton, formerly with NATAL-Tv of client relations. A. Niles Communications Centers Inc. Baltimore and WRDW -TV Augusta, Ga., named general sales manager of KxoA Jack Mohler resigns as VP of Na- there as VP in charge of special projects. Calif. tional Time Sales, New York, effective Sacramento, March 15. No future plans announced. Richard J. Montesano, senior project George F. Hinkle, assistant VP at director for Audits & Surveys, New Associates Investment Co., South Bend, York, appointed director of research for Ind., named VP- advertising. Ronald S. Radio Advertising Bureau, that city. Menges, advertising director for all Jean Morris, account executive with loan advertising in U. S. and Canada WALT Tampa, Fla., appointed general for Associates in South Bend, Ind., sales manager. named assistant VP. Mr. Schmalenberger Mr. Dusenberry F. Renda, James C. Nelson Anthony local sales man- Robert F. Schmalenberger, head art Jr., creative director ager for WIIC -Tv Pittsburgh, named director in Boston office of BBDO, and assistant general sales manager. Lou at Hoefer, Dieterich & Phil Dusenberry, copy supervisor for Kaib, with sales service department of Brown, San Francisco, BBDO, New York, named VP's. also named executive WIIC -TV, named national sales assistant. VP. Tommy D. Greer, VP- marketing and Edward F. Schmidt named advertis- Texize Chemicals Inc., Currie L. Brewer, sales division of ing manager for Busch Bavarian beer Greenville, S. C., elected senior VP. senior VP and mem- at Anheuser- Busch, St. Louis. Jack Mr. Nelson ber of plans board Norman Hawkins, with WDCA -TV Howard named merchandising manager of McCann- Erickson, Washington, named general sales man- for Budweiser and Michelob beers. Chicago, joins Earle Ludgin & Co. there ager. as senior VP and management Ellis I. Folke, VP super- Charles Wince joins McCloskey & visor. and director of as executive art infor- Oakley Inc., Chicago, mation Bureau Raymond Young, creative associate director. Steve Marlin named traffic for of Advertising, American Newspaper Publishers Association, New Vä nn tage 1966 York, named VP and C'4ttm Von director of media for A Very Good Year v Sullivan, Stauffer, Col- well & Bayles, that Mr. Folke KAYE KEAP KBVM city. Dudley D. Carroll Jr., previously KBUB KREX- AM -FM-TV KCIN with Lennen & Newell, New York, KCEY KREY-TV, KREZ -TV KFIV and BBDO, New York, succeeds Mr. KNOB Yucaipa News -Mirror KSGV Folke. KGGK Brooks Newspapers, Inc. KACL Fredericton CATV Andy Coscia, research and promotion APPRAISALS director of Advertising Time Sales, New York, named research manager of Hogan -Feldmann, Inc. Blair Television, same city, in expan- MEDIA BROKERS CONSULTANTS sion of research department. Jack Bray joins Blair 4404 Riverside Drive, Box 1545, Burbank, California 91505 Television's market division, New Area Code 213 -849 -3201 York, as account executive. He had been TV account executive at Ed-

98 BROADCASTING, February 27, 1967 ward Petry & Co., New York. post of divisional controller. joins Los Angeles office of Erwin Wasey. Charles W. Everson, Buzz Zinn, with WGMS -AM -FM Be- with WGY Schenec- thesda, Md.-Washington, appointed ac- John J. Murphy Jr., tady, N. Y., appointed count executive. with WNEW -TV New to newly created posi- York, named general Jim Price, program director for sales manager of tion of manager-local KDEO switches to station's San Diego, WAST(TV) sales. department as account ex- Albany, local sales N. Y. Richard M. Klaus, ecutive. John Scott, previ- executive VP of Edward Mahlman, with Robert ously account execu- Mr. Everson Cleveland Broadcast- Storer Television Sales, New York, tive for Advertising ing Inc. (group owner), appointed television account executive. Mr. Murphy Cleveland, joins Major Market Radio, Time Sales, and NBC New York, as director of business Sydney A. Abel, previously with Spot sales, both New York, appointed development. NBC, Washington, and WQMR Silver radio account executive for George P. Spring, Md., appointed field advertising Hollingbery Co., that city. Ralph C. Duke, VP of Shefchik, coordinator for South Atlantic sales Burl B. Meals, psychological re- Smirl & Duke Advertising Inc., Mil- region of P. Ballantine & Sons, Wash- waukee, named merchandising manager searcher from Portland State College, ington. sales traffic of WMIL- AM -FM, that city. appointed manager for R. David Kimble, KGW -TV Portland, Ore. Alan Feuer, previously with w'AK account executive at David C. Garvin, senior media buyer Garden City, Mich., and WBRB Mount Grey Advertising, for Ted Bates & Co., New York, joins Clemens, Mich., joins WKBD -TV Detroit, New York, elected television sales staff of Edward Petry as account executive. VP. Denis Higgins, & Co., that city. senior copywriter for Richard A. Leader, VP -West Coast Carson / Roberts / Inc., Joseph Mahan, previously with Met- for Robert E. Eastman & Co., joins Los Angeles, named romedia Inc., New York, Avery- Knodel KNx Los Angeles as account executive. creative supervisor for Inc., New York, and WEIL -TV Phila- John A. Kekalos, account executive Mr. Kimble Grey, Beverly Hills, delphia, joins sales staff of The Katz at Shaw and Schreiber Inc., Phila- Calif. Agency, New York. delphia, joins KYw there as account Paul Ernest joins WFLA -TV Tampa, William C. Gohde, copy writer with executive. Fla., as account executive. Leo Burnett Co., Chicago, joins creative staff of Sperry-Boom Inc., Daven- Raymond A. Mineo, account execu- Robert L. Gaines, with Carl Ally Inc. port, Iowa. tive with George P. Hollingbery Co., Advertising, New York, joins Geer, Sales New York, joins CBS Radio Spot DuBois & Co. there as account execu- there as account executive. tive. MEDIA Thomas F. Mullins, John F. Hobbs, account executive Raymond A. Owen, account supervisor for for WPEN Philadelphia, joins Gresh & VP and general man- Young & Rubicam, Kramer, that city, as account executive. ager of KCEE Tucson, New York, joins La- Ariz., named VP and Roche, McCaffrey & Samuel C. Hansen, advertising and station manager of McCall there as VP- sales promotion manager for California WAPA San Juan, P. R. account supervisor. Packing Corp., San Francisco, joins Eugene A. Ackerly, J. Walter Thompson Co. there as ac- commercial manager Stephen P. Lewis - count representative. for KTAN Tucson Mr. Mullins ohn, with Diana Mr. Owen Stores Corp., North Fred Krug, with WYCA(FM) Ham- named station manager for KCEE, that city. Bergen, N. J., named director of mond, Ind., named area sales repre- advertising. sentative for WIFF(FM), under con- Neil F. Campbell, VP and treasurer struction in Auburn, Ind. of Mutual Broadcasting Corp. and VP Luiz A. De' D. Salles, with Brazilian Myles E. Atlas, media manager for of MBS since June 1966, has resigned Commission, and Howard C. Military Beverly Hills, Calif., for personal reasons to return to his Warner, with United Givers Fund, join Grey Advertising, win( Alexandria, Va., as account executives. DeSales N. manager 35 Street, Jay Goldman, operations 7 -TV Baltimore, appointed ac- D. C. 20036 of WBAL matIcastIllu' D TELEVISION AND RADIO Washington, count executive of Torrieri-Myers Ad- vertising Inc., that city. Please start my subscription for ` óÑá) 52 issues $8.50 Jaron Gittleman, director, accounting department, EUE /Screen Gems, issues New York, named to newly created Name Position S2 '67 erbok $13.50

Company 1967 Yearbook $5.00 ZOOM LENS E Business Home Payment RENTALS enclosed

ZOLOAAATICS City State Zip Bill me 5815 MELROSE AV. HOLLYWOOD CAUFORNIA TEL. 11131 463-2181

BROADCASTING, February 27, 1967 9 home in Los Angeles. No other details New York, elected VP, director of appointed executive production manager were given, but MBS spokesman said story operations. Steve Roberts, with for features and television. it was hoped that Mr. Campbell "would Columbia Pictures Corp., New York, Vivienne Della eventually rejoin Mutual organization." appointed 20th Century -Fox home of- Chiesa, in television, Ronald A. Krancer, fice representative there for Great radio, on supper club nephew of Walter H. Britain and English- speaking territories. circuit, and in opera, Annenberg, Triangle Jay Nayar, chief accountant, ABC signed to long-term Publications Inc. pres- Films Inc., New York, appointed busi- contract by wLwT(Tv) ident, and formerly ness manager. Mr. Nayar was identified Cincinnati. She will executive with TV incorrectly in earlier report (BROAD- conduct new show on Guide, named presi- CASTING, Feb. 20). weekday afternoons, Miss Della Chiesa dent of wcoY Colum- Ernie Crisp, chief photographer for 4-5:30 p.m., called bia, Pa. upon assum- The Afternoon Show. WFBM -TV Indianapolis, named manager Mr. Krancer ing ownership of that of station's new division, the WFBM Lars McSorley appointed account station (BROADCASTING, Feb. 13). Production Center, which will produce executive in charge of studio publicity Sol Radoff, VP and general manager TV spots and special programs. Earl for Ivan Tors Studios, North Miami, of WMIL -AM-FM Milwaukee, elected Schuman, executive producer, WFBM- Fla., replacing Howard Kleinberg, who president, succeeding Gene Posner, who TV, named sales manager of new fa- resigns to re-enter newspaper business. became board chairman. cility, which begins operation April 1. Harvey Kuenn, previously with De- Al Hervey, program manager of Bill Sprague named production supervisor. At production department of troit Tigers, joins wvrv(Tv) Milwaukee, WPTA(TV) Roanoke, Ind., appointed as director of sports development. general manager of wIFF(FM), under WFBM -TV Charles O'Donnell and Julio Fernandez, construction in Auburn, Ind. producer- directors, named Joseph Tamburro, with WDAS Phila- executive producers. Roger Young, asso- delphia, appointed music director. J. Norman Young, manager of wsoc- ciate producer for WFBM -TV, appointed AM-FM Charlotte, N. C., named to producer- director. newly created post of public affairs NEWS Charles Allen, director of program director of WSOC-AM- FM -TV. Mr. Young Arnold Zenker, assistant to director operations for noncommercial KCET(Tv) will coordinate all station participation of business affairs, CBS News, New in activities outside of field of broad- Los Angeles, named director of programing. York, named manager, program ad- casting. Wynn Hott, director of sales ministration. for WSOC-AM -FM, also succeeds Mr. William J. Ratcliff, broadcast con- Dean Brelis, NBC News corre- Young as manager. sultant National -TV to Council of Churches, spondent, named 11th New York, appointed program director anchorman for Robert R. Michael, general manager Hour News on NBC's KNBC(TV) Los of KBMT(TV) Beaumont, Tex. of WJAB Westbrook, Me., named man- Angeles, replacing John Schubeck, who ager for WENY Elmira, N. Y. Johnny Lane, program director of resigns. WPVA Colonial Heights- Petersburg, Va., Jack G. McBride, J. Fenton Wheeler named AP corre- general manager, non- named program director at WENO Madison, Tenn. spondent in Havana, replacing Isaac commercial KUON -TV M. Flores, who returns to New York Lincoln, Neb., and Henry C. Senke, consultant to State for reassignment. seven- station Nebras- University of New York television net- ka educational televi- work, joins noncommercial WNED -TV Randolph T. Pendleton Jr., manager sion network now un- Buffalo, N. Y., as producer- director. of UPI bureau in Jacksonville, Fla., der development, appointed Alabama news manager for Frank Nelson re- elected president of UPI, Montgomery, Ala., succeeding elected board chair- Los Angeles Mr. McBride chapter of American Fed- William O. Bryant, who joins southern man of Educational eration of Television and Radio Artists. Television Stations division of National division desk staff in Atlanta. Charles Ted De Corsia elected first VP; Gene Educational Broadcast- S. Aldinger, with UPI news staff in Association of Lanham, second VP; Leona Irwin, ers, Washington. Florida for past five years, replaces Mr. third VP; Alice Backes, fourth VP; Pendleton as manager of Jacksonville Robert M. Olson, with w-wr(Tv) Beth Carter, recording secretary and bureau. Jimmy D. Britnell, who has -St. Petersburg, Fla., named Stanley Farrar, Tampa treasurer. concluded tour of duty in U. S. Ma- assistant manager. Joseph P. Grant, attorney for Leo rine Corps, appointed manager of UPI's David V. Stewart, national sales Burnett Co., Chicago, named business bureau in Birmingham, Ala. James M. manager for television and assistant affairs counsel for Wolper Productions Evans, manager of UPI bureau in treasurer for WKBN-AM -FM -TV Youngs- Inc., Hollywood. Knoxville, Tenn., named manager of town, Ohio, elected treasurer, succeed- Memphis bureau. He succeeds James Chris Steinbrunner, ing Gladys S. Williams, who retires with WOR-TV K. Cazales, who moves to southern New York, named manager film after having served as treasurer since of division desk in Atlanta. Carl A. Vines, services. 1947. with UPI bureau in Columbia, S. C., Jim Harper, assistant manager, Raw- George Hudson, with WNJR Newark, succeeds Mr. Evans as manager of lins Community Television, Rawlins, N. J., appointed assistant operations Knoxville bureau. manager. Wyo., CATV subsidiary of Teleprompt- Mike Powell, news director for er Corp., New York, named manager. Jim Lyle, producer- director for KNEW Oakland, Calif., appointed asso- He replaces Fred Kelly, who has re- WKYC-TV Cleveland, appointed pro- ciate news director in charge of special signed. duction manager, succeeding Joseph features for KSFO San Francisco. Varholy, now program manager. PROGRAMING Terry Armor, feature writer and news Paul Donnelly, executive production photographer for Taft's WKRC -TV Cin- David Brown, executive in charge of manager for television for Universal cinnati, appointed executive producer story operations for 20th Century-Fox, City Studios, Universal City, Calif., of group action programs for Taft

100 (FATES & FORTUNES) BROADCASTING, February 27, 1967 Broadcasting Co. (group owner), that broadcast sales. He has also been ap- nicians for Vietnamese television net- city, with responsibility for planning pointed eastern regional manager. work being set by NBC International. and production of public affairs pro- John M. Palmer, product manager ALLIED FIELDS graming for all Taft stations. with semiconductor division of Sylvania D. L'Heur- George J. Hoffman, news director for Electric Products Inc., Woburn, Mass., Robert eux, who WCWA Toledo, Ohio, appointed bureau appointed manager of color picture tube resigned as editor for Electro -Media Inc., Colum- plant of Sylvania's electronic tube divi- general counsel of Na- bus, Ohio, which provides state govern- sion, Seneca Falls, N. Y., succeeding tional Community ment coverage for radio and television Charles H. Miller, who becomes man- Television Associa- stations and newspapers in Ohio, West ager of firm's black and white and tion, Washington Virginia and Indiana. color picture tube plant at Ottawa, (BROADCASTING, Feb. D. Wilde, division man- 13), named member of Van Redmond, formerly with WMAZ- Ohio. Richard of for electronic tube Washington law firm AM-FM-TV Macon, wwcc Bremen and ager planning Mr. L'Heureux division in Seneca Falls, N. Y., ap- of Smith & Pepper, WDOL Athens, all Georgia, joins news pointed manager of planning and which will change its name to Smith, staff of WAIL-TV Atlanta. special projects. Pepper, Shack & L'Heureux. Mr. Bob Moore appointed to news staff L'Heureux was previously in private C. K. (Ken) Murray, formerly sub- of wIP Philadelphia. practice, and was assistant to late contract manager for Motorola Aero- newsman from George C. McConnaughey, FCC chair- Glenn Douglas, space Center at Scottsdale, Ariz., and man. Grand Forks, N. D., joins news staff purchasing agent for General Dynamics of WNAX Yankton, S. D. Astro division, San Diego, named man- DEATHS ager of procurement at Ameco Inc., FANFARE Manohar B. Sarwate, 57, of India, Phoenix. who became secretary -general of Inter- Edward F. Hessel Jr., assistant pro- Mort Fleischmann, national Telecommunications Union in motion director for WHAS- AM -FM-TV director, promotion, Geneva in January 1966, died Feb. 13 Louisville, Ky., named promotion di- West Coast, for NBC, in Geneva. Mohamed Mili, of Tunisia, rector, succeeding William F. Loader, Burbank, Calif., ap- deputy secretary-general, automatically now PR director for WHAS- AM- FM -TV. pointed director, news becomes his successor for remainder of Jimm Seaney, director of promotion and information, West five -year term. Mr. Sarwate, former and advertising for KWGN -TV Denver, Coast, for parent deputy secretary-general, succeeded resigns. RCA, Los Angeles. Gerald C. Gross, U. S., former FCC engineering executive. Mr. Gross now Hank Boerner, who has broadcast Mr. Fleischmann Dick Lubic, director of Time -Life is president of Telecommunication Con- on traffic conditions and news events sultants International, Washington. for Long Island Network, Merrick, Broadcasting's community antenna tele- N. Y., joins American Airlines Inc., vision division, named executive VP Smiley Burnett, 55, Gene Autry's New York, as PR representative. of Video Communications Inc., a longtime comedy partner, died of leu- newly formed company, which has kemia Feb. 16 at West Valley hospital Earle J. Gluck re- purchased Desertronics Inc., electronic in Encino, Calif. For last four years, of tires as PR director firm in Desert Hot Springs, Calif. Mr. Burnette has appeared regularly WSOC- AM -FM -TV Char- on CBS-TV's Petticoat Junction series. lotte, N. C. He will James W. Hart, previously with Mark Products Co., and Motorola Inc., He is survived by his wife, Dallas, and continue as manage- four children. ment consultant to both Chicago, appointed director of stations. Mr. Gluck engineering projects and administration Dixon B. Griswold, 62, consultant to began radio career in for Andrew Corp., that city. Interpublic Inc., New York, for last 1927 as chief engineer J. W. Black, sales engineer for CATV few years, died Feb. 20 at his home Mr. Gluck and later general man- division of American Electronic Labo- at Candlewood Isle, Conn. Mr. Gris- ager of WBT Charlotte. In 1933 he ratories Inc., Colmar, Pa., named as- wold had been VP of one of Interpub- opened wsoc and in 1957 headed group sistant product sales manager, CATV lic's components, McCann -Erickson opening wsoc -Tv. Sterling W. Wright, division. Inc. He is survived by his wife, Frances, client relations director of WSOC -TV, son and daughter. M. Webb, sales and marketing succeeds Mr. Gluck as PR director. Frank consultant and formerly with Inde- Pierce E. Lackey, 68, president and general manager of WPAD -AM -FM Padu- EQUIPMENT & ENGINEERING pendent Television Corp., New York, joins International Good Music Inc., cah, Ky., died Feb. 16 in St. Louis Dr. Leon Podolsky, independent Bellingham, Wash., as Southwest sales hospital. He was one of founders of consultant, appointed staff consultant representative. Kentucky Broadcasters Association. Mr. to general manager of Institute of Lackey was mayor of Paducah from Electrical and Electronics Engineers, INTERNATIONAL 1940 to 1943. New York. Thomas E. Darling, Maria Kober Little, 50, story execu- Lon Cantor, formerly director of ad- VP and general man- tive for Ivan Tors Productions on vertising and public relations for Jerrold ager of CHML -AM -FM Flipper series, died of cancer Feb. 20 Electronics, Philadelphia, and advertis- Hamilton, Ont., at Cedars of Lebanon hospital in Los ing manager of Blonder -Tongue Labs named president and Angeles. Mrs. Little had worked on Inc., Newark, N. J., joins Viking In- general manager. such series as Lassie, Climax and Play- house 90. dustries Inc., Hoboken, N. J., in newly Rex Bagwell, engi- created post of director of marketing neer with NBC Inter- George P. Gable, broadcast pioneer services. WFBG 1924) Mr. Darling national, assigned to and founder of (August Morris A. Mayers, manager, special company project in and WFBG -TV (March 1953) Altoona, projects, Visual Electronics Corp., New Vietnam. He will oversee maintenance Pa., died Feb. 13 after long illness. York, appointed manager, educational of TV equipment and help train tech- Outlets were sold to Triangle Stations

BROADCASTING, February 27, 1907 101 (group owner) in 1956. had previously been with KCRG Cedar survived by his wife and four children. Rapids, Iowa; KETv(Tv) Jack Williams, 37, executive secre- Omaha, Neb.- Charles McNeal!, Council Bluffs, Iowa, and had been 45, newsman with tary of Georgia Association of Broad- KOLO -Tv Reno, died news editor for CBS, Chicago. He is Feb. 14 at hospital casters and associate professor of in Reno. He had been under treatment journalism survived by his wife, Patti, daughter at Georgia State College, for cancer for six months. Surviving Atlanta, died Feb. 11 and two sons. at Georgia Bap- are his wife, Martha, and three children. tist hospital in Atlanta from cancer. Charles Beaumont, 38, script writer Mr. Williams received "award of merit" for such TV series as Twilight Zone, Sig Ruman, 82, veteran character from National Association of Broad- Alfred Hitchcock and Alcoa Goodyear actor in numerous TV shows and casters last year for his efforts on behalf Theater, died Feb. 21 of disease of motion pictures, died of heart attack of GAB and broadcasting in general nervous system at Motion Picture Feb. 14 at home in Julian, Calif. He is (BROADCASTING. Feb. 21, 1966). He Country Home in Hollywood. He is survived by his wife, Clara.

FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS As compiled by BROADCASTING, Feb. west long. Type trans. RCA TT-11 Alf. Type RCA TFU -30J. Legal counsel Dow, Lohnes ant. RCA TW -12A 13P. Legal counsel Welch and Albertson, Washington, consulting en- 16 through Feb. 22 and based on filings, & Morgan; consulting engineer George C. gineer Robert D. Lambert Jr., Columbia, authorizations and other FCC actions. Davis, both Washington. Principals: H. Mil- S. C. To be administered by Educational liard Sloan, president, Donald E. English, Television Commission. Action Feb, 14. Abbreviations: Ann. -announced. ant. -an- vice president, Ralph L. Denton, secretary- *Florence, S. C.-South Carolina Educa- tenna. aur.- aural. CATV -community an- treasurer (each 7.5 %), et al. Mr. Denton is tional Television Commission. Broadcast Bu- tenna television. CH- critical hours. CP- attorney. Mr. English is assistant manager reau granted UHF ch. 33 (584 -590 mc); ERP construction permit. D -day. DA- direction- and photographer for Las Vegas News Bu- 537 kw vis., 107 kw aur.-U. Ant. height al antenna. ERP- effective radiated power. reau. Mr. Sloan is owner of realty concern. above average terrain 790 ft.; ant. height kc- kilocycles. kw- kilowatts. LS -local sun- Ann. Feb. 21. above ground 796.8 ft. P. O. address: 2712 set. mc-megacycles. mod-modification. N FINAL ACTIONS Millwood Ave., Columbia. S. C. 29205. Es- -night. SCA- subsidiary communications timated construction cost $447,310; first -year authorization. Sioux City. Iowa-Medallion Broadcasters operating cost $187,990. Geographic SH- specified hours. SSA Inc. Broadcast Bureau granted 14 coordin- special service authorization. STA- special- UHF ch. ates 34 16, 45.5. north lat.; 79 44, 36.5. temporary authorization. trans- transmitter. (470 -476 mc); ERP 324 kw vis., 64.6 kw aur. west long. Type trans. RCA TTU -30A. Type UHF -ultra high frequency. U- unlimited Ant. height above average terrain 1,150 ft.; ant. RCA TTU -30 -J. Legal counsel Dow, hours. VHF -very high frequency. vis.- ant. height above ground 1,000 ft. P. G. Lohnes and Albertson, Washington, con- visual. watts. educational. address: '711 Frances Building, Sioux City, sulting engineer Robert D. Lambert w- - 51101. Estimated construction cost $827,318.- Columbia, Jr.. S. C. Principals: Applicant is li- New TV 35; first -year operating cost $461,400; revenue censee of *WITV(TV) stations $323,000. Geographic coordinates 42. 30. 53. Charleston and APPLICATIONS *WNTV(TV) Greenville, and is permittee north lat.; 96. 18, 14. west long. Type trans. of *WRLK -TV Columbia all South Carolina. Moline. m.- Community Telecasting Corp. GE TT-57 -A. Type ant. GE TY -97 -A. Legal Charles S. Morris, director of technical op- Seeks VHF ch. 8 (180 -186 mc); ERP 316 kw counsel Hogan & Hartson; consulting engi- erations. Henry. J. Cauthen, executive di- vis., 63.2 kw aur. Ant. height above average neer Silliman, Moffet & Kowalski, both rector. Action Feb. 14. terrain 1,000 ft.; ant. height above ground Washington. Action Feb. 13. *Brookings, S. D. -South Dakota State 1,064.43 ft. P. O. address: c/o Cy Churchill. *Las Vegas -Clark County School District. University. Broadcast Bureau 1610 Broadcast Bureau granted VHF ch. 10 (192- granted VHF Fifth Avenue Moline, Ill. Estimated ch. 8 (180 -186 mc); ERP 316 kw vis., 55 construction cost $710,649.85; first -year oper- 198 mc); ERP 107 kw vis., 21.4 kw aur. -U. kw aur. Ant. height above average terrain ating cost $720,000; revenue $960,000. Geo- Ant. height above average terrain 3,760 ft., 750 ft.; ant. height ggrraphic above ground 828 ft. coordinates 41 18. 33" north lat.; above ground 90 ft. P. O. address: c/o David P. O. address: Brookings 57006. Estimated 90 22, 46. west long. Type trans. GE TT- A. Sands, 2832 E. Flamingo Rd., Las Vegas construction cost $432,945; first -year oper- 530-B. Type ant. GE Helical TY- 53 -A(2) (4). 89109. Estimated construction cost $720,779; ating cost $87,500. Geographic coordinates Legal counsel Arnold & Porter; consulting first -year operating cost $969,227. Studio to 44. 23' 36" north lat.; 96. 49, 29. west long. engineer George Adair, both Washington. be located in Las Vegas, trans. to be located Type trans. RCA TT 35 CH(LA). Type ant. Principals: Mark Wodlinger, president, en- on Potosi mountain. Georgraphic coordinates RCA TF -12 AH. eral 115. Legal counsel Dow. Lohnes manager and director (80 %), Edward 35. 57, 33 "north lat., 30. 00. west long. and Albertson; consulting engineer A. D. W. Priester, secretary -treasurer and director Type trans. GE TT- 530 -B; type ant. RCA Ring & Associates, Col. Carl -6A11. both Washington. Prin- and A. Waldman, vice president TF Legal counsel McKenna & Wilkin- cipals: Hilton M. Briggs, president. To be and director (each 10 %). Mr. Wodlinger is son, Washington. Consulting engineer Ham- administered by Board of Directors. Action in real estate and is vice president and gen- mett & Edison, San Francisco. To be ad- Feb. 14. eral manager of KMBC -TV Kansas City, ministered by board of education. Action Mo. Mr. Priester is real estate and insurance Feb. OTHER ACTIONS salesman, vice president, director and stock- *Allendale, S. C. -South Carolina Educa- Review Board in San Bernardino, Calif. holder of investment securities company tional Television Commission. Broadcast Bu- television broadcast proceeding, Docs. 16394 and investment company. Col. Waldmann reau granted UHF ch. 14 (470 -476 mc); ERP 5, granted motion for continuance of oral has no other reported interests. Ann. Feb. 557 kw vis., 111.4 kw aur.-U Ant. height argument filed on Feb. 17 by Supat Broad - 20. above average terrain 800 ft., above ground casting Corp., and rescheduled oral argu- Las Vegas -Desert Broadcasting Inc. Seeks 805 ft. P. O. address: c/o Charles Morris. di- ment for April 4. Board members Slone and VHF ch. 13 (210 -216 mc); ERP 116 kw vis.. rector of technical operations, 2712 Millwood Kessler absent. Action Feb. 21. 23.2 kw aur. Ant. height above average Ave., Columbia, S. C. Estimated construction Review Board in Syracuse, N. Y., tele- terrain 362 ft.; ant. height above ground cost $438 310; first -year operating cost $184, vision broadcast proceeding Docs. 14368 -72 495 ft. P. G. address: 880 East Sahara Ave- 990. To be supported by state appropria- and 14444 -46, denied appeal to review board nue, Las Vegas 89105. Estimated construc- tions. Studio and trans. both to be located from hearing examiners order denying re- tion cost $591,500; first -year operating cost near Barnwell, S. C. Geographic coordinate quest for issuance for a subpoena, filed Jan. $600,000; revenue $600,000. Geographic coor- 33 11 12.5" north lat., 81 23 53.5 wes 10, by Six Nations Television Corp. Board dinates 36. 08, 32. north lat.; 115 09, 37. long. Type trans. RCA TTU -30A; type ant. member Kessler not participating, board member Berkemeyer absent. Action Feb. 17. Review Board in Galveston, Tex., television broadcasting proceeding, Docs. 16735- 6, granted petition for partial reconsideration filed Nov. 18, 1966, by Galveston Tele- vision Inc. Action Feb. 16. By memorandum opinion and order, EDWIN TORNBERG commission granted application of Vermont New York Television Inc. for CP for new UHF to operate on ch. 22 at Burlington, Vt. & COMPANY, INC. Grant will provide Burlington area with its second commercial television broadcast service. Action Feb. 15. ACTIONS ON MOTIONS Hearing Examiner Charles J. Frederick on Feb. 15 in proceeding on TV applications Negotiators For The Purchase And Sale Of of Bay Broadcasting Co. and Reporter Broadcasting Co., both San Francisco, ex- Radio And TV Stations CATV aminer ordered reining of certain pleadings properly addressed to adjudicatory segments Appraisers Financial Advisors of commission which have jurisdiction (Docs. 16678, 16831). Hearing New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 Examiner Isadore A. Honig on Feb. 16 in proceeding on TV applications of West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 Roman Baton Rouge Corp. and Capitol vision Broadcasting Tele- Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 Corp. both Baton Rouge, granted petition for leave to amend of applicant Capitol Television Broadcast- ing Corp. in regard to financial proposal (Does. 17005 -06) . 102 BROADCASTING, February 21, 1967 Hearing Examiner Forest L. McClenning Box 2006, Casper, Wyo. 82601. Estimated wicz Jr., to serve as presiding officer in pro- on Feb. 15 in proceeding on TV application construction cost $12,975; first -year operating ceeding on AM applications of Lawrence of Selma Television Inc., Selma, Ala., grant- cost $36,000; revenue $40.000. Principals: County Broadcasting Corp., New Castle, ed request of WCOV Inc., and extended Patrick H. Meenan, president and William Brownsville Radio Inc., Brownsville and date for filing oppositions to applicant's pe- R. Sims, vice president. Ann. Feb. 21. Shawnee Broadcasting Company, Aliquippa, tition for leave to amend from Feb. 15 to all Pennsylvania; scheduled prehearing con- Feb. 20 (Doc. 15888). FINAL ACTIONS ference for March 24, and hearing for April Hearing Examiner Chester F. Naumo- North Pole, Alaska -Radio Prayer League. 19 (Does. 17178 -80). wicz Jr. on Feb. 15 in proceeding on TV ap- Broadcast Bureau granted 1170 kc, 5 kw -N, Hearing Examiner Millard F. French on plications of Sunset Broadcasting Corp (10 kw- LS) -U. P. O. address: c/o Donald L. Feb. 16 in proceeding on AM applications of and North- Nelson, 85 S. 11th Street, Minneapolis 55403. Fine Music Inc. (WFMI), Montgomery, Ala., westee Televisionlyyre & c Broadcasting Co., alll Estimated construction cost $32,327; first - Tennessee Valley Broadcasting Inc. and Yakima, Wash, scheduled further prehear- year operating cost $32,500; revenue $40,000. Rocket City Broadcasting Inc., both Hunts- ing conference for March 10 (Does. 16924- Action Feb. 13. ville, Ala., granted request of Tennessee 26). Burney, Calif. -Ulysses Sherman Bartmess. Valley and continued procedural dates until CALL LETTER APPLICATION Broadcast Bureau granted 1450 kc, 250 w -U. further order (Does. 17058 -60). P. O. address: Box 956, Burney 96013. Esti- Hearing Examiner Isadore A. Honig on is E. Weeks McKinney -Smith and George construction cost first -year Feb. 17 in proceeding on AM applications of T. Bailey, Paducah, Ky. Requests WDXR- mated $1,500; Du Page County Broadcasting Inc., Elmhurst TV. operating cost $24,000; revenue $36,000. Mr. Bartmess is income property investor in and Central Du Page County Broadcasting California and Oregon. Action Feb. 13. Co., Wheaton, both minois, granted request Existing TV stations Waukon, Iowa -Ralph M. Sweeney. Broad- of Central Du Page County Broadcasting Co. cast Bureau granted 1140 kc, 250 w -D. P. O. and suspended date of Feb. 17, for giv- FINAL ACTIONS address: Route 2, Waukon 52172. Estimated ing notifications as to witnesses desired for *KAET(TV) Phoenix- Broadcast Bureau construction cost $28,311; first -year operat- cross -examination (Does. 16965 -86). granted mod. of license covering change in ing cost $36,000; revenue $45,000. Mr. Swee- Hearing Examiner H, Gifford Irion on name to Arizona Board of Regents. Action ney is real estate and rental property in- Feb. 16 in proceeding on AM applications of Feb. 15. vestor in Waukon. Action Feb. 15. Cosmopolitan Enterprises Inc. Edna, and KTRG -TV Honolulu- Broadcast Bureau Vermillion, S. D.- Siouxland Broadcasting H. H. Huntley, Yoakum, both Texas, granted granted mod. of license to reduce ERP to Inc. Broadcast Bureau granted 1570 kc. 500 petition for extension of time filed by Cos- 6.17 kw aur. Action Feb. 15. w -D. P. O. address: c/o Theodore J. Dolney, mopolitan Enterprises Inc., and dates for WUSI -TV Olney, D1.- Broadcast Bureau 119 E. Main St., Vermillion 57069. Estimated submission of proposed findings and reply granted mod. of CP to change ERP to 977 construction cost $22,794; first -year oper- findings are changed to Feb. 24 and March kw vis., 195 kw aur., change trans. and stu- ating cost $39,500; revenue $45,000. Princi- 10, respectively (Does. 16572 -73) . dio location to 2.1 miles west of Dundas, pals: Theodore J. Dolney, R. E. Macy (each Hearing Examiner Jay A. Kyle on Feb. decrease ant. height to 930 ft., and to extend 48 %), Doris M. Dolney, Lenette B. Macy 16 in proceeding on AM applications of Car- completion date to Aug. 14. Action Feb. 14. (each 2 %). Mr. Dolney is Vermillion attor- ter Broadcasting Corp., Burlington, Vt. and WHAS -TV Louisville, Ky.- Broadcast Bu- ney; Mr. Macy is manager of trucking firm Metro Group Broadcasting Inc., Plattsburgh, reau granted mod. of license to operate aux- and owner of lumber company. Action Feb. N. Y., granted request of Metro Group iliary antenna with ERP of 135 kw vis., 26.3 13. Broadcasting Inc., and rescheduled hearing kw aur. Action Feb. 15. Selmer, Tenn. -David B. Jordon. Broad- from Feb. 16 to March 3 (Does. 16972 -73). WBZ -TV Boston - Broadcast Bureau cast Bureau granted 1350 kc, 250 w -D. P. O. Hearing Examiner Forest L. McClenning granted CP to change ERP to 60.3 kw vis., address: Box V. Grundy, Tenn. Estimated on Feb. 15 in proceeding on AM applications 10 kw aur., decrease ant. height to 1,160 ft. construction cost $15,195; first -year operat- of L & S Broadcasting Co., Jacksonville, Roy Action Feb. 20. ing cost $30,000; revenue $36,000. Mr. Jordon H. Park Radio Inc., Greenville and John C. KHSD -TV Lead, S. D.- Broadcast Bureau has 25% interest in WNRG Grundy, Va. and Hall, Ayden, all North Carolina, scheduled granted CP to change ERP to 85.2 kw vis., 74% interest in WMTD Hinton, W. Va. procedural dates and rescheduled hearing 8.52 kw aur. Action Feb. 15. Action Feb. 17. from March 21 to May 1 (Does. 17148 -50). and in proceeding on AM applications of ACTIONS ON MOTIONS INITIAL DECISION Charles W. Jobbins, Costa Mesa- Newport Hearing Examiner Thomas H. Donohue Hearing Examiner Thomas H. Donohue Beach, Calif., et al., scheduled further hear- on Feb. 17, in proceeding on TV applications issued supplemental initial decision looking ing conference for Feb. 20; by separate or- of RKO General Inc. (KHJ -TV), Los An- toward granting application of Boardman der, granted petition for dismissal and ap- geles, for renewal of license and Fidelity Broadcasting Inc., for CP to operate on plication of Pasadena Community Station Television Inc., Norwalk. both California, 1570 kc, 1 kw -DA, daytime only, in Board- Inc., dismissed With prejudice (Dots. 15752, for CP, granted petition for leave to amend man, Ohio, and denying application of Dan- 15754 -56, 15758 -60, 15762 -66). filed by applicant Fidelity Television Inc., to iel Enterprises Inc. for CP to operate on reflect acquisition by a minority stockholder 1570 kc, 500 watts, DA. daytime only, in War- CALL LETTER APPLICATIONS of interest in CATV (Docs. 16679 -80). ren, Ohio (Does. 15190-91). Action Feb. 17. Liberty County Broadcasters Inc.. Lib- Hearing Examiner Jay A. Kyle on Feb. Hearing Examiner H. Gifford Ixion is- erty, Tex. Requests KPXE. 16 in proceeding on TV renewal application sued supplemental initial decision looking of Lamar Life Insurance Co., Jackson, Miss., toward granting application of Woodland PROCESSING LINE scheduled further hearing conference for Broadcasting Co. for new class -II station By chief, Broadcast Bureau: Notice is Feb. 23 (Doc. 16663). to be operated on 1510 kc with 1 kw, day- hereby given, pursuant to sec. 1.571(c) of time only at Vidor, Tex. (conditions); and commission's rules, that on March 31, stand- CALL LETTER APPLICATIONS denying application of Felix Joynt and ard broadcast applications listed in at- KCMH(TV), Monterey -Salinas Televi- James Soynt d/b as KWEN Broadcasting tached appendix will be considered as ready sion Inc.. Monterey, Calif. Requests KMBY- Co. for new class -II station to be operated and available for processing. Pursuant to TV. on same facilities at Port Arthur, Tex. sec. 1.227(b)(1) and sec. 1.591(b) of corn- (Does. 14597, 15203). Action Feb. 20. mission's rules, an application, in order to New AM stations be considered with any application appear- OTHER ACTIONS ing on attached list or with any other appli- APPLICATIONS Review board in Philadelphia, standard cation on file by close of business on March broadcast proceeding, Docs. 16589 and 16848, 30, which involves conflict necessitating Waynesville. Mo. -Fred Briesacher Jr. granted motion to modify and enlarge issues hearing with application on this list, must Seeks 1270 kc, 0.50 kw. P. O. address: Route 26, 1966, Broad- 2, Box 2 -B, Waynesville 65583. Estimated filed on Sept. by Columbia be substantially complete and tendered for construction cost $3,700; first -year operating casting System Inc. Board Member Nelson filing at offices of commission in Washington dissenting. by whichever date is earlier: (a) close of cost $1,000; revenue $25,000. Principals: Mr. on Briesacher Is sole owner of TV- appliance Office of opinions and review Feb. business on March 30 or (b) earlier effective center and KFBD -FM Waynesville. Ann, 14: granted petition by La Fiesta Broad- cut -off date which listed application or by Feb. 16. casting Co. for extension of time to March 13 any other conflicting application may have Cleveland. Tenn. -Bradley County Broad- to file responsive pleadings to applications by virtue of conflicts necessitating hearing casting Service Inc. Seeks 1190 Ice, 0.5 kw- for review of review board's decision in pro- with applications appearing on previous DA-D. P. O. address: 506 East Hancock, ceeding on its application and that of Mid - lists. Attention of any party in interest de- 27577. Cities Broadcasting Corp. for new AM sta- siring to file pleadings concerning any pend- Smithfield, N. C. Estimated construc- (Docs. 14411 -2). tion cost $30,000; first -year operating cost tions in Lubbock, Tex. ing standard broadcast application pursuant $60,000; revenue $65,000. Principals: C. B. to sec. 309(d) (1) of Communications Act of ACTIONS ON MOTIONS 1934, as amended, is directed to Sec. 1.580 (t) Reavis. president (20 %), Charles F. Barry Examiner James D. Cun- vice president (19 %). H. Bernard Dixon, Chief Hearing of commission's rules for provisions govern- Jr., ningham on Feb. 13 designated Hearing Ex- ing time of filing and other requirements secretary- treasurer (40 %), Buford Epperson P. to serve as presiding (20 %) and Richard C. Bridges (1 %). Mr. aminer Basil Cooper relating to such pleadings. Attachment officer in proceeding on AM application of adopted: Feb. 15. Ann. Feb. 21. Barry is president, board chairman, director (WNAR) Nor- and 55% owner of WBZB Selma, N. C.; sec- Norristown Broadcasting Inc. Applications from top of processing line: retary, treasurer, director and 25% owner ristown, Pa.; scheduled prehearing confer- KTAC Tacoma, Wash., Radio 850 Corp., Has: of WHYE Roanoke, Va.; secretary, treasurer, ence for March 17, and hearing for April 24 850 kc, 1 kw, DA -N, U, Req: 850 kc, 1 kw, director and 26% owner of WCFV Clifton (Doc. 14952); designated Hearing Examiner 10 kw -LS DA -2 U: NEW, Bellaire, Tex.. J. T. Forge, Va.; director of Triangle Telecasters Forest L. McClenning to serve as presiding Shriner, Req: 1170 kc, 250 w, D; WKKO Inc., applicant for UHF in Durham, N. C., officer in proceeding on AM application of Cocoa, Fla., WKKO Radio Inc., Has: 860 kc, and director of fund raising association. Eider C. Stangland and Wallace L. Stang - 1 kw, D. Req: 860 kc, 1 kw, DA -N, U; WKEN Mr. Epperson is vice president, director, land, d/b as Sioux Empire Broadcasting Co., Dover, Del., Capitol Broadcasting Corp., Has: general manager and 20% owner of WBZB; Sioux Falls, S. D.; scheduled prehearing 1600 kc, 500 w, D Req 1600 kc, 1 kw, 500 w- president, director and 40.7% owner of conference for March 14, and hearing for LS, DA -N, U; NEW, Lexington, N. C., Harry WHYE, and president, director and 28% April 24 (Dec. 17174); designated Hearing D. Stephenson & Robert E. Stephenson, Req: owner of WCFV. Mr. Reavis is manager of Examiner H. Gifford Irion to serve as pre- 1140 kc. 1 kw, DA, D; KESM El Dorado J. C. Penny Co., Cleveland, Tenn. Mr. Dixon siding officer in proceeding on AM applica- Springs, Mo., Paul Vaughn, Has: 1580 kc, is general sales manager of Church of God tion of Norman W. Hennig, Tucumcari, 250 w, D, Req: 1580 kc, 500 w, D; NEW, Publishing House and partner in motel. Mr. N. M.; scheduled prehearing conference Lenoir, N. C., Robert L. Baker Jr., Req: 1080 Bridges is chief engineer of WBZB. Renewal for March 17, and hearing for April 19 (Doc. kc, 1 kw, D; NEW, Alexander City, Ala., applications are pending on WBZB, WHYE 17175): designated Hearing Examiner Her- Martin Lake Broadcasting Co.. Req: 1590 kc. Mr. Barry bert Sharfman to serve as presiding officer 1 kw, D; NEW, Del Rio. Tex., Amistad and WCFV. Mr. Epperson and Broadcasting Co., Req: 1490 250 U: are each 25% partners of Epperson & Barry in proceeding on AM application of Edward kc, w. new station G. Atsinger HI Garner N. C.; scheduled NEW, DeSoto, Mo., DeSoto Broadcasting Inc., Broadcasting Co., applicant for 1 DA, D: in Camden, S. C. Ann. Feb. 21. prehearing conference for March 22, and Req: 1190 kc kw, KNX Los An- Family Radio hearing for April 19 (Doc. 17176), and desig- geles, Columbia Broadcasting System Inc., Green River, Wyo.- Casper Has: 1070 kc, 50 kw, U. Req: 1070 50 Inc. Seeks 1230 kc. 0.25 kw -U. P. O. address: nated Hearing Examiner Chester F. Naumo- kc, kw,

BROADCASTING, February 21, 1967 109 FINAL ACTIONS WEZQ Winfield, Ala. -Broadcast Bureau granted CP to increase power from 500 w SUMMARY OF BROADCASTING to 1 kw; conditions. Action Feb. 14. KOTN Pine Bluff, Ark.-Broadcast Bureau Compiled by BROADCASTING, Feb. 22 granted CP to increase daytime power from 250 w to 1 kw; conditions. Action Feb. 14. ON AIR NOT ON AIR KVOR Colorado Springs -Broadcast Bu- ug. CP'S CP's reau granted CP to increase daytime power from 1 kw to 5 kw; conditions. Action Commercia AM 4,0981 13 85 Feb. 15. Commercia FM 1,555 47 260 WVCG Coral Gables, Fla.- Broadcast Bu- Commercia TV-VHF 478' 17 24 reau granted license covering CP to install Commercia N -UHF 921 27 124 new trans. nighttime, DA -N. Action Feb. 14. Educationa FM 295 5 28 KUAM Agana, Guam -Broadcast Bureau granted CP to increase power, on 610 kc -U -VHF 60 7 8 Educationa N from 1 kw to 10 kw; conditions. Action Educationa N -UHF 41 41 49 Feb. 13. KART Jerome, Idaho -Broadcast Bureau granted CP to change power from 250 w to AUTHORIZED TELEVISION STATIONS 1 kw; conditions. Action Feb. 14. Compiled by BROADCASTING, Feb. 22 WDXR Paducah, Ky.-Broadcast Bureau granted CP to increase daytime power from 5 kw to 10 kw, and make changes in day- VHF UHF Total time directional ant. pattern; conditions. Commercial 519 251 770 Action Feb. 15. 75 98 173 KEHG Fosston, Minn. Broadcast Bureau Noncommercial granted license covering- CP for new AM. Action Feb. 14. STATION BOXSCORE KWEB Rochester, Minn. -Broadcast Bu- reau granted CP to replace expired CP to Compiled by FCC, Nov. 30, 1966 change hours of operation, using power of 1 kw- 5 kw LS, install DA -2. Action Feb. 17. COM'L AM COM'L FM COM'L TV EDUC FM EDUC TV EBLE Bolivar, Mo.- Broadcast Bureau granted CP to change frequency from 1550 Licensed (all on air) 4,083' 1,533 570' 290 97 kc. to 1130 kc; condition. Action Feb. 15. CP's on air (new stations) 25 69 46 10 19 KPCR Bowling Green, Mo.-Broadcast Bu- CP's not on air (new stations) 70 242 138 19 51 reau granted license covering CP which 4,180 1,844 760 319 167 authorized new AM broadcast. Action Feb. Total authorized stations 20. Licenses deleted 0 0 0 0 0 KMAM Butler, Mo.- Broadcast Bureau CP's deleted 0 0 0 0 0 granted CP to increase power from 250 w to 500 w for daytime AM operating on 'In addition, two AM's operate with Special Temporary Authorization. 1530 kc; conditions. Action Feb. 17. 'In addition, one licensed VHF is not on the air, two VHF's operate with STA's, and three WKXR Exeter, N. H.- Broadcast Bureau licensed UHF's are not on the air. granted CP to install auxiliary trans. at main trans. location to operate on 1540 kc, 250 w. Action Feb. 17. KTIL Tillamook, Ore. -Broadcast Bureau granted CP to increase daytime power from 1 kw to 5 kw; conditions. Action Feb. 14. KEGG Daingerfield, Tex. Broadcast Bu- reau granted license covering- CP for new DA -D, U; NEW, Leominster, Mass., Nashua w, U. Req: 1340 kc, 250 w, 1 kw -LS, U; NEW, AM. Action Feb. 14. Valley Broadcast Inc., Req: 1000 kc, 1 kw, Safford. Ariz., Tri -County Broadcasting Co., WNHV White River Junction, Vt.-Broad- D; NEW, Noblesville, Ind., White River Radio Req: 1380 kc, 500 w, 5 kw -LS. DA -N, U; cast Bureau granted mod, of license cover- Corp., eq: 1110 kc, 1 kw, DA, D; WRAI WKSK West Jefferson, N. C., Childress ing change in licensee name to New Hamp- San Juan, P. R., Abacoa Radio Corp., Has: Broadcasting Corp. of West Jefferson, Has: shire Vermont Broadcasting Corp. Action 250 w, U, Req: 1520 kc 10 kw, DA- 1600 kc, 1 kw, D, Flag: 580 kc, 500 w, D; 1520 kc, Has: Feb. 14. 1, U; KAND Corsicana, Tex. Alto Inc., NEW, Monticello, Ind. Iroquois County WFAW Fort Atkinson, Wis.-Broadcast Bu- 1340 kc. 250 w, U. Req: 1340 icc, 250 w, 1 kw- Broadcasting Co., Req: 1510 kc, 250 w, DA, Inc., Has: D; NEW, reau granted CP to increase power from LS, U; KVON Napa, Calif.. KVON Genesco, N. Y., Oxbow Broadcast- 250 w to 500 w, make changes in DA 1 DA -2, U. Req: 1440 ing Corp., Req: 1190 500 pat- 1440 kc, 500 w, kw-LS kc, w, D; NEW, tern; conditions. Action Feb. 17. kc, 500 w, 5 kw -LS. DA -2 U; NEW, Ains- Warsaw, N. Y., John B. Weeks, Req: 1140 kc, worth, Neb., K. B. R. Broadcasting Co.. Req: I kw, DA, D; KXLW Clayton. Mo., Saint Broadcast Bureau granted renewal of 1400 kc, 250 w. 1 kw -LS, U; WOPI Bristol, Louis County Broadcasting Co., Has: 1320 licenses for following stations and co -pend- Tenn. Va., Tri -Cities Broadcasting Co., Has: kc, 1 kw, D. Req: 1320 kc, 5 kw, DA, D; ing auxiliaries: KWRO Coquille, Oreg.; 1490 kc, 250 w, 1 kw-LS, U. (Bristol, Tenn.). NEW, Monroe, N. C., Monroe Broadcasting WCBG Chambersburg, Pa.; WPTX Lexing- Req: 1490 kc, 250 w, 1 kw -LS, U (Bristol, Inc.. Req: 1190 kc, 500 w, D; NEW, Rose ton Park, Md.; WCOF Immokalee; WPIN- Tenn.-Va.): NEW, Jackson, Ky., Intermoun- Hill, N. C., Duplin County Broadcasters. AM-FM St. Petersburg, WPLA Plant City; tain Broadcasting Inc., Req: 810 kc 1 kw, Req: 710 kc, 250 w, DA, D; NEW, Chardon, WRUF -AM -FM Gainesville, all Florida. Ac- D; NEW, Hondo. Tex., Medina Broadcasting Ohio, Radio Buckeye, Inc.. Req: 1560 kc, 1 tion Feb. 16. Co., Req: 1460 kc, 500 w, D; NEW, Auburn kw, DA, D; KDOL Mojave, Calif., Golden Broadcast Bureau granted renewal of Me.. Andy Valley Broadcasting System, Inc. Desert Broadcasting Corp.. Has: 1340 kc, licenses for following stations and co -pend- Req: 1530 kc, 1 kw, D; NEW, Richmond, Ky. 100 w, U, Req: 1340 kc, 250 w, 500 w -LS, U; ing auxiliaries: WLNG Sag Harbor, N. Y. Lewis P. Young, Req: 1110 kc. 250 w, D NEW, Blue Ridge. Ga.. Click Broadcasting and WMAS -AM -FM Springfield, Mass. Ac- NEW, Berlin. Wis., Beacon Radio Inc., Req Co., Req: 1500 kc, 500 w, D; WEAL Greens- tion Feb. 20. 1090 kc, 500 w, DA, D; NEW, McConnells- boro, N. C., WEAL Inc., Has: 1510 kc, 1 kw. burg, Pa.. Town Radio Inc., Req: 1530 kc, 250 w -CH, D, Req: 710 kc, 50 kw, DA. D; OTHER ACTIONS 1 kw, 250 w -CH, D; New, Albuquerque, N. KNUI Makawao, Hawaii, Qualitron Aero Commission adopted letter addressed to M.. Frank Quinn. Req: 1190 kc, 1 kw, D; Inc., Has: 1310 kc, 1 kw, U, Req: 1310 kc, 5 1400 Corp. (KBMI) applicant in Henderson, NEW, Jackson, Mo. Jackson Missouri Broad- kw, U: NEW, Williams Ariz. Grand Canyon Nev., standard broadcast proceeding (Does. casting Co., Req: 1170 kc, 250 w, DA, D; Aircasters Req: 1240 kc, 250 w, 1 kw -LS, U; 16813 -15). requesting corporation to elect NEW, Reno, George A. Carr & Thompson Broadcasting which application it intends to prosecute, Magowan d/b as K - - - Req: 1550 kc. 10 Halls 1490 kc, 250w,UU,OReq kci 250Ow. either application for renewal of license of kw,, DA, D; KASK Ontario, Calif., WCBC- 1 kw -LS. U; NEW, Graham. N. C., Smiles of KBMI, or application for assignment of such TV Inc.. Has: 1510 kc, 1 kw DA-1,_U, Req: Graham Inc., Req: 1190 kc, 250 w, DA, D, license to Thomas L. Brennen. Letter was 1510 kc, 1 kw, 10 kw-LS. DA -2, t1; NEW, and NEW, Hurricane. W. Va., Putnam adopted upon consideration of "statement Vista, Calif.. North County Broadcasting Broadcasting Inc., Req: 1080 kc, 250 w, D. of position" filed Sept. 14, 1966, by KBMI Inc., Req: 1000 kc, 1 kw, DA, D; NEW, Application deleted from public notice of licensee. Commissioner Bartley dissented Olney. Tex., Olney Broadcasting Inc., Req: April 2, 1965: NEW, Sioux Center, Iowa, Tri - and issued following statement: "I dissent. 850 kc, 1 kw, DA, D; KWXY Cathedral City, State Broadcasters, Req: 1070 kc, 500 w, D. I would amend the hearing order now to Calif.. Glen Barnett. Has: 1340 kc, 250 w, U, exclude the assignment application and to Req: 1340 kc, 250 w. 1 kw -LS. U; NEW, Quit- require a determination of whether the man, Miss., A. C. Elliot Jr., Req : 1500 kc, 1 kw, Existing AM stations KBMI renewal or the Marandola application D; KLEO Wichita, Kan., Swanco Broadcast- for a new station should be granted. Action ing of Kansas Inc., Has: 1480 kc, 1 kw. 5 kw- APPLICATIONS Feb. 15. LS, DA -2, U, Req: Change site and ant. system; NEW, Wiggins, Miss.. Stone County WVGT Mount Dora, Fla.-Seeks CP to WPDX Clarksburg, W. V.- Broadcast Bu- Broadcasters Inc., Req: 1420 kc, 1 kw, D; increase power from 1 kw to 10 kw; and reau waived Sec. 73.30(a) of rules, and NEW, Yazoo City, Miss., Gateway Broadcast- install new trans. (Gates BC -10P), Ann. granted mod. of license to extent of per- ing Inc., Req: 1520 kc, 250 w, D; NEW, Cabo Feb. 21. mitting relocation of main studio beyond Rojo, P. R.. David Ortiz Radio Corp.. Req: WRIP Rossville, Ga. -Seeks CP to change corporate limits of Clarksburg, on route 19. 930 kc, 500 w, DA, D; KENO Las Vegas, station location from Rossville, Ga. to Chat- 1.2 airline miles south of Clarksburg with Lotus Broadcasting Corp., Has: 1460 kc, 1 tanooga, Tenn.; change frequency from 980 authority to become effective upon notifica- kw, DA -N, U, Req: 1460 kc, 1 kw, 5 kw -LS. kc to 1190 kc; increase power from 500 w tion by licensee to commission that opera- DA -N, U; NEW, Blacksburg, Va., William B. to 50 kw(DA), 250 kw-CH(DA); change ant: tion has commenced from new studio, Matthews Jr., Req: 1430 kc, 1 kw, D; NEW. trans. and studio location to Adams Road, Clarksburg station identification to be con- Statesboro, Ga.. Farnell O'Quinn, Req: 850 0.5 miles south of Hixson Pike, near Hixson, tinued. Action Feb. 14. kc, 1 kw, D; KENT Prescott, Ariz., Central Tenn.; install new trans. (RCA BTA -50F). By memorandum opinion and order, Arizona Broadcasting Inc., Has: 1340 kc. 250 Ann. Feb. 21. commission affirmed earlier denial of re- 104 (FOR THE RECORD) BROADCASTING, February 27, 1967 PROFESSIONAL CARDS

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BROADCASTING, February 27, 1967 105 quested waiver of Sec. 73.37 which, if grant- censee of WTRU Muskegon and WGRD FINAL ACTIONS ed, would have permitted acceptance of Grand Rapids, both Michigan. Ann. Jan. 31. KSRT(FM) Tracy, Callf.-Broadcast Bu- application of Golden Gate Corp., Provi- Corinth, Miss. -Radio Corinth. Seeks 95.3 reau granted mod. of CP to change type dence, R. I. for authority to increase ant. mc, ch. 237, 3.0 kw. Ant. height above aver- trans., and decrease ERP to 2.5 kw. Action efficiency of its station WHIM, and would age terrain 209 ft. P. O. address: 705 Shiloh Feb. 14. have resulted in increased daytime co- Road Corinth 38834. Estimated construction WOPA -FM Oak Park, 111.- Broadcast Bu- channel interference received from CBD cost #16,630; first-year operating cost $10,000; reau granted mod. of CP to change ant. St. John, New Brunswick, Can.; accepted revenue $10,000. Principals: Elbert A. White, height to 230 ft. Action Feb. 17. WHIM application, which was granted in III and Charles A. Weeks. Mr. White has KNEV(FM) Reno - Broadcast Bureau part with appropriate radiation limitations. practice in pediatrics. Mr. Weeks has two - granted CP to decrease ERP to 50 kw. Chairman Hyde and Commissioner Loevinger way radio sales and service concern. Ann. Acn dissented; Commissioner Johnson not par- Feb. 21. WSLN(FM) Delaware, Ohio -Broadcast ticipating. Action Feb. 15. McKinney, Tex. -Albert W. Brown. Seeks Bureau granted mod. of CP to change fre- 95.3 mc, ch. 237, 3 kw. Ant. height above ACTIONS ON MOTIONS quency to 91.1 roc., ch. 216, and increase average terrain 140 ft. P. O. address: Box ERP to 1.9 kw. Action Feb. 17. Chief Hearing Examiner James D. Cun- 940, Sherman, Tex. Estimated construction WIBF -FM Jenkintown, Pa.- Broadcast Bu- ningham on Feb. 15 in proceeding on ap- cost $19,729.51; first-year operating cost $31; reau granted CP to change ant.- trans. loca- plication of Continental Broadcasting Inc., 414.46; revenue $34,500. Principals: Mr. tion to East Domino Lane, Philadelphia; Newark. N. J., for renewal of license of Brown is C.P.A., is stockholder, treasurer change ERP to 180 w, increase ant. height WNJR, set aside order released Feb. 9 and director of Texoma, Inc. director of to 1,000 ft. Action Feb. 17. (Doc. 16050). bank, general contractor, in real estate and KCOR -FM San Antonio. Tex.-Broadcast Hearing Examiner Isadore A. Honig on investments. Ann. Feb. 16. Bureau granted mod. of CP to increase ERP 17 in on of Feb. proceeding applications FINAL ACTIONS to 100 height Arthur A. Cirilli, trustee in bankruptcy *WUWM(FM) Milwá-Milwaukee-Broadcastuk Broadcast Bu- (WIGL) for renewal of license of WIGL; *St. Cloud, Minn. -St. Cloud State College. reau granted CP to change ant.-trans. loca- Quality Radio Inc. (WAKX), both Superior, Broadcast Bureau granted 88.5 mc, ch. 203, tion to Fine Arts Building, 3203 North Wis. for CP; and Arthur A. Cirilli, trustee 10 kw. Ant. height above average terrain Downer Avenue, Milwaukee, increase ERP in bankruptcy (assignor) and D.L.K. Broad- 82 ft. P. O. address: c/o Mr. E. Scott Bryce, to 4 kw, decrease ant. height to 140 ft. casting Inc. (assignee) for assignment of St. Cloud State College, St. Cloud. Esti- Action Feb. 17. license of WIGL, scheduled further pre - mated construction cost $4,513.89; first-year hearing conference for Feb. 28 (Does. 16476- operating cost $696.11. Principals: Robert H. RULEMAKING ACTION 78). Wick, president of college and on State Hearing Examiner Chester F. Naumo- College board. Action Feb. 17. By report and order in Doc. 16991. com- wicz Jr. on Feb. 16 in proceeding in matter mission deleted unoccupied FM assignments of revocation of license of Tinker Inc:, for OTHER ACTIONS in "quiet zone" (Sec. 73.215) as it did pre- WEKY Ky., scheduled further viously with UHF TV assignments. Future Richmond, Office of opinions and review on Feb. petitions for FM assignments in this area prehearing conference for Feb. 21 (Doc. 16 in proceeding on application of Marshall 17 in on appli- will be considered as to impact on the work 16125). On Feb. proceeding Broadcasting Co. for new FM in Marshall, done by National Radio Astronomy Ob- cation of Western North Carolina Broad- Mich. (Doc. 15614), dismissed as moot (1) servatory at Green Bank, and Naval Radio casters Inc., Canton, N. C., for renewal of conditional request by Triad Stations Inc. Research Station at Sugar Grove, license of WWII. scheduled hearing for for reconsideration and (2) motion by Mar- both April 24 and May 31 (Doc. 17050). West Virginia. Commissioner Cox concurred shall to strike Triad's request. in part and dissented in part. Action Feb. 15. FINES Review board in Marshall, Mich., FM opin- broadcast proceeding, Doc. 15614, by mem- CALL LETTER APPLICATIONS Commission adopted memorandum orandum opinion and order, dismissed as WXBR(FM), Radio Fitchburg Inc., ion and order directing WTMC Inc., licensee moot, request for stay, filed Jan. 12, 1966 Cocoa Beach, Fla. Requests WCKS(FM). of WTMC Ocala, Fla., to pay a forfeiture by Triad Stations Inc., and motion to strike of $200 for failure to keep equipment per- request for stay, filed 18, 1966, by CALL LETTER ACTIONS formance measurements on file at its trans., Jan. Action Marshall Broadcasting Co.; denied petition WAQE -FM, WTOW Inc., Towson, Md. In violation of Sec. 73.47(b) of rules. to set aside initial decision and remand to Granted WTOW -FM. Feb. 15. hearing examiner, filed Jan. 26, 1966 by WCNO(FM), Donald C. Keyes, Canton. Broadcast Bureau by letter of Feb. 17, Broadcast Bureau; and made effective the Ohio. Granted WNYN -FM. notified Radio Crawfordville Inc., WCVL initial decision of Walther W. Guenther, Crawfordville, Ind., that they have incurred released Dec. 10, 1965. Board Members Slone apparent forfeiture liability of $200 for vio- and Kessler absent. 21. Translators lations of rules, including equipment per- Action Feb. formance measurements not available for ACTIONS ON MOTIONS ACTIONS inspection. Licensee has 30 days to pay or Chief Hearing Examiner James D. Cun- Etna, Calif. Scott Valley Chamber of Com- to contest forfeiture. ningham designated Hearing Examiner merce-Broadcast Bureau granted CPs for WHJC Matewan, W. Va., was subject Thomas H. Donahue to serve as presiding new VHF TV translators to serve Ft. Jones, of two forfeiture actions taken by commis- officer in proceeding on FM applications of Greenview, Etna and Callahan, all Cali- sion. In one, commission issued memoran- Lee Broadcasting Corp. and Minnesota -Iowa fornia, operating on ch. 4 by rebroadcasting dum opinion and order for Three States Television Co., Minn.; of WHJC, to both Austin, sched- programs of station KRCR -TV, ch. 7, Red - Broadcasting Co., licensee pay uled prehearing conference for Feb. 28, and ding; and operating on ch. 13 by rebroad- $30 for violation of Sec. 1.539(8) of rules by hearing for March 29 17157 -58). Action programs its application 30 days (Does. casting of KTVM(TV), ch. 5, filing renewal after Feb. 6. Medford, Ore.; condition. Action Feb. 14. due date. In other, commission issued notice Hearing Examiner Millard F. French on Caruthersville, Mo. Scripps- Howard Broad- of apparent liability in amount of $500 for Feb. 15 in on FM rule violations including operation of trans. proceeding applications casting Co.- Broadcast Bureau granted CP operator of Russel Shaffer and International Elec- for new VHF -TV translator to serve Caruth- by other than properly licensed tronic Development Corp., both Boulder, ersville, operating on ch. 9. by rebroadcast- and failure to keep maintenance and oper- Colo., granted petition of applicant Russel ing programs of WMCT(TV), ch. 5, Memphis. ating logs as required. Action Feb. 15. Shaffer and extended procedural dates in- Action Feb. 17. cluding hearing from March 8 to April 11 Dodson, Mont. Phillips County TV Asso- CALL LETTER APPLICATIONS (Dots. 17029 -30), ciation Inc.-Broadcast Bureau granted WAQE, WTOW Inc., Towson, Md. Grant- CP RULEMAKING PETITIONS for new VHF -TV translator operating on ed WTOW. ch. 8, to serve Dodson and Wagner. by re- WCNS, Donald C. Keyes, Canton, Ohio. Denver, Karlo Broadcasting, Ltd. -Re- broadcasting programs of KOOK -TV, ch. 2, Granted WNYN. quests amendment of table of assignments Billings. Action Feb. 16. so as to substitute ch. 239 for ch. 238 in St. Regis, Mont. St. Regis TV Tax District DESIGNATED FOR HEARING Denver. and that appropriate action be -Broadcast Bureau granted CP for new By memorandum opinion and order, taken to modify KMYR's regular operating VHF TV translator operating on ch. 6. to commission designated for hearing applica- authorization to specify use of ch. 239 on serve St. Regis by rebroadcasting programs tion of Salter Broadcasting Co., for change regular basis. Ann. Feb. 17. of KGVO -TV, ch. 13. Missoula. Action Feb. in night radiation pattern of WBEL South Shelbyville. Ill., Shelbyville Broadcasting 14. Beloit, Ill., with ten applications for new Co.- Requests issuance of notice of pro- Gloversville, N. Y. Multiple Output Ampli- stations to operate on 1380 kc in St. Louis, posed rulemaking looking toward assign- fier- Broadcast Bureau granted CP for a filed by Great River Broadcasting Inc., ment of ch. 285A to Shelbyville. Ann. Feb. new VHF TV translator operating on ch. 7 Prudential Broadcasting Co., Sixty- Eighty- 17. to serve Gloversville and Johnstown, both Eight Broadcasting Co.. St. Louis Broad- Martinsville, Did., Morgan County Broad- New York, by rebroadcasting programs of casting Co., Victory Broadcasting Inc., casters Inc.- Requests amendment of rules WAST(TV), ch. 13, Albany. Action Feb. 14. Home State Broadcasting Corp., KWK so as to allocate ch. 272 to Martinsville. Lake City, Tenn. Southeastern Broadcast- Broadcasting Corp. Archway Broadcasting Ann. Feb. 17. ing Corp. -Broadcast Bureau granted CF Corp., Clermont Broadcasting Co. and Mis- Stephenville, Tex., Dixie Broadcasters- for new VHF -TV translator to serve Lake souri Broadcasting Inc., Commissioner Bart- Requests amendment of rules so as to add City, operating on ch. 4, by rebroadcasting ley concurred in result. Action Feb. 15. ch. 244A to Eastland, Tex., to delete ch. programs of WBIR -TV, ch. 10. Knoxville. 252A from Eastland and to add ch. 252A Action Feb. 17. to Stephenville. Ann. Feb. 17. Goldthwaite and San Saba, Tex. Norman New FM stations R. Phillips- Broadcast Bureau CALL LETTER APPLICATIONS granted CPs APPLICATIONS for new UHF TV translators operating on Gateway Broadcasting Inc., Yazoo City, ch. 83 to serve Goldthwaite, Mullin and Grand Haven, Mich. West -State Broadcast- Miss. Requests WJNS -FM. Priddy rural areas by rebroadcasting pro- ing Co. Seeks 92.1 mc, ch. 221, 3 kw. Ant. grams of KTVT(TV), ch. 11, Fort Worth, height above average terrain 60 ft. P. O. and operating on ch. 71 to serve San Saba. address: 212!z Washington Street, Grand Existing FM stations by rebroadcasting programs of KTVT(TV) Haven 49417. Estimated construction cost ch. 11 Fort Worth. Action Feb. 14. $12,085; first -year operating cost $25.000; APPLICATION Williamstown, W. Va. Reeves Broadcast- revenue $35,000. Principals: Charles E. Rich KCEE -FM Tucson, Ariz. -Seeks mod. of ing Corp.-Broadcast Bureau granted CP (51 %), John R. Parker (22 %), Diane E. CP to change ant.- trans. and studio loca- for new UHF -TV translator to serve Wil- La Boueff (22 %) and Jack L. Maciejewski tion to 2126 South Alvernon, Tucson, Ariz.; liamstown and Marietta, both Ohio, oper- (5 %). Mr. Rich is owner of Holland Radio operate trans. by remote control from studio ating on ch. 75, by rebroadcasting programs & Appliance Co., TV radio sales and service location; change type trans.: make change of WHTN -TV, ch. 13, Huntington, W. Va. store.. Mr. Parker is research chemist. Diane in ant. system (decrease height); change Action Feb. 17. La Boueff is senior library clerk at Michigan type ant.; increase TPO to 7.5 kw; decrease KO7HC Sheridan, Wyo.- Broadcast Bureau State University and master's candidate. ERP to 25.5 kw; and increase HAAT to 77 granted mod. of CP for VHF TV translator Mr. Maciejewski is chief engineer of Re- ft. Request waiver of Sec, 73.207 of rules. gional Broadcasters of Michigan Inc., íi- Ann. Feb. 17. (Continued on page 1 13)

106 (FOR THE RECORD) BROADCASTING, February 27, 1967 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-MONDAY preceding publication date.) SITUATIONS WANTED 25¢ per word-$2.00 minimum HELP WANTED 30¢ per word -$2.00 minimum. DISPLAY ads $25.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS, EMPLOYMENT AGENCIES, and BUSINESS OPPORTUNITY advertising require display space. 5" or over Billed R.O.B. rate. All other classifications, 35¢ per word-44.00 minimum. No charge for blind box number. Send replies: do BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. APPLICANTS: If tapes, films or packages submitted, $1.00 charge each for handling. (Forward remittance separately please.) All transcriptions, photos, etc.. sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Announcers-(coned) Announcers -- (coned) morning man. Experienced only. Good music. Opening in the near future morning Help Wanted -Management Pleasant voice. Excellent pay. Operate own man at WCLO, Janesville, Wisconsin. Hu- board. Send tape and resume to Box L-23. mor, some gimmicks and /or voices New England -general manager, established BROADCASTING. Must be in good taste. Bright sound but AM/FM station in growing area. Sales, not rock. Send auditions and resumes to management and technical experience re- Progressive midwest stations seek jocks and Capps Sutherland, Program director, WCLO, quired. Full responsibility delegated with newsmen for permanent positions. Jocks Janesville, Wisconsin. opportunity to grow. Send complete resume can be MOR or top 40. Send tape and res- on confidential basis. Box B -180, BROAD- ume today to Box M -242. BROADCASTING. Grand Rapids station needs a fast -paced CASTING. An opening for announcer with 1st phone happy sounding top 40 swinger. Send tape. for fulltime middle -of- the -road-top 40 in resume, picture and salary requirements to Opening for young aggressive branch stu- suburb of eastern top 10 market. Box A- WERX RADIO, Wyoming, Michigan. dio manager. Sell and handle news and 352, BROADCASTING. special events. Five figure potential. Mid- One of Washington, D. C.'s leading quality west. Box B -184, BROADCASTING. Major midwest market station needs good music stations has an immediate opening 1st phone announcer. Box B -67. BROAD- for an experienced announcer with mature Wanted general manager to emphasize sales CASTING. voice -special emphasis on commercial pro- on fulltime station in beautiful New Eng- Michigan market with duction. $140 per week to start with regular land college town. Must be #1 salesman, Make the major pay increases. 5 day 30 hour week-3 week understand retail promotions and like C/W music. Good commercial delivery, paid vacation a year. Modern studios with autonomy. Modest salary, good incentives. strong voice, production conscious. M.O.R.'s, latest equipment. Call 301 -587 -4900 or send Send detailed resume, personal and business wouldn't you rather switch than fight. Box tape and resume to WGAY -Stereo /WQMR, references to Box B -209, BROADCASTING. B -109. BROADCASTING. 8121 Georgia Avenue, Silver Spring, Mary- Announcer for Maryland AM -FM operation. land. Management, investment opportunity in Some experience preferred. Evening shift. sunny California, serving trading area of Send tape, resume. Box B -126, BROAD- Opening for a summer announcer. Must 85,000 people. Reply first letter with resume CASTING. have a good commercial voice and at least and financial responsibility. Box B -300, some experience. Could lead to excellent BROADCASTING. Opportunity for announcer with first class permanent opportunity with affiliated sta- ticket to get started in radio. Radio station tions or WGHQ. Send tape and write full located in the beautiful Eastern Shore of details and minimum salary that would be Sales Maryland about to lose its first class opera- aaccceTptable. Six day week and must Salesman for top 5 kw AM, Phoenix, Ari- tor. We present an exciting opportunity for Harry M. zona. Station number two in adult audi- a first class beginner to learn the radio Thayer, ePresident,eWGHQ,1 Box 427 UP Ó. ence. Guarantee, liberal commissions and business. Salary open. Please send tape. Kingston, N. Y. 12401. No resume and photo immediately to Box B top fringe benefits. floaters we check 135. BROADCASTING. Wanted: Experienced announcer- salesman, thoroughly. Complete resume required. Box Steve Morris, Radio station, WHVL Hender- B -178, BROADCASTING. Pennsylvania metro station looking for an sonville. N. C. animal to work at night. First class ticket Single station market, Texas station has a must. Top 40 is our specialty. Send tapes WINK- AM -FM -TV -CBS affiliate in warm immediate opening in sales background of to Program Director, Box B -226, BROAD- sunny Southwest Florida needs an experi- announcing would be helpful. Good future CASTING. enced announcer for MOR operation. Must and working conditions with $675.00 per have good voice, dependable and competent. month guaranteed to start. Good opportuni- Pennsylvania station looking for morning No floaters. Rush non -returnable air check, ty for ambitious young man. Box B -292, man. NOR- affiliated with Mutual. No resume and recent photo to Jim Jenkins, BROADCASTING. Floaters. Send full resume. Box B -228. Program Director, WINK Fort Myers, Flori- BROADCASTING. da 33901. Wanted. Great AM salesman looking for TV Announcer -news with short air shifts opportunity. Currently No. 1 or 2 man on wanted immediately. Medium market in Opening for top 40 dj /newsman. Permanent. sales staff with desire to move into TV. Alaska. No floater. Good salary plus talent. 10 -2 shift. Minimum 3 years experience. Top Good base lus liberal commission. All the Need tape, picture and resume imme- 100 market. WIRK West Palm Beach, important fringes for a good future. This B -260, BROADCASTING. Florida. medium size Texas market requires an ag diately. Box gressive, intelligent salesman who likes Expanding operations in single market, mid - Need immediately-Top 40 DJ -good pay, money and isn't afraid to work for it. west. Will need qualified announcers, both growing market, tremendous opportunity. Send resume and picture immediately to first and third phone as we add to our staff. Send resume and tape to Manager, WJAK, We want only good, experienced people. Box B -299, BROADCASTING. Absolutely no beginners. Excellent pay and Jackson. Tenn. Salesman wanted: ambitious young man hours. MOR station. Send tape and complete First phone announcer. Adult, middle of eager for above average income. Some ex- resume. Applicants will be thoroughly the road programing. Medium size market. perience necessary. Must be willing to work. checked before consideration. Box B -286, Send audition tape, and salary requirement Guarantee and commission. Long established, BROADCASTING. to Program director, WKBZ, Muskegon. C &W station. Contact W. R. White, KPEG, Announcer needed by middle music network Michigan 49443. 6019 S. Crestline, Spokane, Wash. 99203. station in Texas resort city. Do not send tape. Box B -288, BROADCASTING. All Night . Six months employment at Hartselle, Alabama WHRT CBS station serv- #1 rated contemporary station, replacing ing the growing Tennessee Valley area KBUD, Athens, Texas seeking mature an- jock in service. Great opportunity for valu- offers a person who is willing to work hard nouncer with minimum two years experi- able experience. opening in March or April. at selling an opportunity for part owner - ence. No top 40. Salary $100.00. 3rd class and some experience preferred. ship in a new chain of stations. If you are Need a nighttime swinger from 7:30 to Tape, icture and salary to Herb Allen, willing to make 12 calls per day, if you can midnight. Must have first ticket. 5000 watts WKWK Wheeling, W. Va. produce sales, call Gene Newman, 773 -2558. regional giant. Send resume and tape im It could be that you mediately to Program Director, KFYR Bis- Experienced announcer needed immediately Tell me about yourself. marck, North Dakota. at Pennsylvania daytimer. Opportunity in are just the man we are looking for. If so, sales. $100 to start. Car necessary. Pleasant you will enjoy selling a great radio station Bright and competent announcer strong on format. Air -conditioned studios. Call WMBT and making big dollars. Call Dick Via, production. advance- Radio, Shenandoah, Pennsylvania, 717 -462- WLEE, Richmond, Virginia 288 -2835. ment. Send tape andresumed tof Roger Turn- 2759. er, IOHNS, Box 177, Sioux City, Iowa. Sales-sales development: Expanding com- fastest growing FM/stereo requires 1st rate seasoned salesman First class required in license, character Philadelphia's pany and ability for fulltime Christian AM sta- station wants an announcer with a good also capable of handling of promotion and voice to join our small staff in the 4th largest advertising for separated AM -FM operation tion. KWIT., Albany, Oregon. world's beautiful plus development of new audio /visual com- First phone airman needed immediately. No market playing the most hardworking KWVY music. Approximately $100 a week to start. munications division. Creative, maintenance. Contact Manager, Call 215 -CH 8 -4900 or, Send tape and salesman has excellent management oppor- Waverly, Iowa. resume to John Beaty, Station Manager, tunity. Contact H. W. Hobler, Box 1350, community to work in. Announcer N. Lovely WQAL, 1230 E. Mermaid Lane, Phila. Pa. Princeton, J. with first phone needed. No maintenance. 19118. All tapes will be returned. Salary open. Community station -up to Announcers our ears in area service. Prefer serious. Announcer -morning man with personality with at least two years ex- for good music station. Must be experienced. Top 40 di, medium market. New England sharp applicants TV possible. Play - immediate opening. Send recent photo. re- perience. Call Len Ellis, WAKE -AM (FM Salary plus talent, some 219 -462 -1554. or write and send tape by -play sports helpful. Contact Ed Eliot, sume and tape. Box H -181, BROADCAST- soon). WTRC, Elkhart, Indiana. ING. to Box 149, Valparaiso, Indiana.

107 BROADCASTING, February 27, 1967 Help Wanted-Announcers NEWS-(Cont'd) Management-(Coned) Continued Experienced newsman to gather, write and Employed executive desires change. Experi- deliver local news and handle special events. enced local, regional, national sales and Upper Michigan MOR needs 3rd phone DJ, Progressive station in rapidly growing management. Proven record invites compari- news. Salary open, depending on experi- Maryland area. Good salary and fringe son. Will relocate. Seek permanent position ence. Call station manager 906- 341 -2024. benefits. Tape and resume to Box B -127, with reputable operation. If you want in- BROADCASTING. creased sales and profits, let's talk. Replies Weekend top 40 DJs -Washington. D. C. confidential. Box B -316, BROADCASTING. area. Immediate openings, good hours, good Openings soon for news director and news- salary. May lead to full time position. Call man for top station in large market. Must Now sales manager- announcer radio. Some now 301 -424 -9292. Ask for Mr. Ed Bushman, be experienced and authoritative. Send TV experience. Seek advancement. 915 -673- Station Manager. tape, resume and photo to Box B -215, 8684. BROADCASTING. Rock format . . . brand Opportunity of a lifetime for one very new facilities. Sales talented announcer with a first phone (no maintenance) to join a newly formed Wash - Wanted: Experienced young Newsman. Me- Local sales pro -sales management Ideas igton based corporation. Help us to become dium market station. Excellent established Leadership- Results. Box B -298. BROAD-- another Metromedia and you'll make the facility. Opportunity for some Basketball CASTING. money instead of IRS. Join us in our 1st play by play if desired. Box B -233, BROAD station serving 300,000 in Maryland's second CASTING. Time salesman-I can sell 300 -to 350 one largest city in our newly decorated studios. minute spots per week if your adult format $120 a week is only the beginning. Call Over 50? 40? Age no obstacle! Tired of the station is in one of the top 100 markets. 301 -739 -8016. rat race? Need experienced news editor. Owner and /or manager phone 502- 451 -2121, Modest income station. Medium market mid - Mail rate card and coverage map to Box Experienced announcers with professional west college community, Write Box B -238, B -312, BROADCASTING. delivery and mature voice for modern coun- BROADCASTING. try sound. Strong on production. Salary Situations Wanted Announcers open, equal to ability. Send tape & resume Mature, confident voice to join outstanding - to P.O. Box 1007, Harrisonburg, Va. medium market New England news depart- Desire college sports. Family, college degree, ment. Experience in gathering, writing and 7 ears experience, TV. Availabe now or Immediate opening, way out west where editing news desirable but will train willing Fall. Box A -349, BROADCASTING. the air is clean. First phone. Good voice. No man with superior on air delivery. Rush maintenance. Scenic mountains. Good hunt- short news -tape, full resume, references, Announcer. Desire slot at top -40 station. First ing, fishing, boating, and skiing. Small, writing samples, salary requirements. All phone. Some experience. I want a chance friendly community 80 miles from major material returned. Box B -250, BROADCAST- more than money. Will relocate. Box B -92, market. Phone 752 -6101. Osburn, Idaho, or ING. BROADCASTING. send tape, Box 512. 50,000 watt midwest full -timer needs experi- Female, announcer, DJ, newscaster desires Experienced announcer wanted for AM & enced, aggresive newsman, first shift -local position in Puerto Rico, West Indies or FM operation in the beautiful western area news emphasis gather -write -and air. Send Mexico. 3rd endorsement. Box B -208, of Virginia. Prefer someone with knowledge resume, tape, photo, references. Box B -274, BROADCASTING. of music for young people, over 10,000 col- BROADCASTING. lege students in the market. A group opera- Announcer, beginner MOR, New England tion offering good salary, opportunity, fringe News director with number one rating in area, preferably Connecticut. benefits, free hospitalization. Send complete major market. Desires position in East or Third- Broad- Northeast. cast school graduate. Available immediately resume and tapes to Louis Bagwell, Mgr., Five figure salary a must. Box -Call after 6 p. m. 203 -323 -8704 or write Blacksburg- Christiansburg Broadcasting Co., B -279, BROADCASTING. Box B -225, BROADCASTING. P.O. Box 36, Christiansburg, Virginia. Newsman-Young hustler with "beat" cover- Southwestern age experience. Must have authorative markets, announcer with 3rd Technical voice. ticket, presently employed. Seeks permanent WDBO, top rated, CBS radio & TV position at station this fall. 5 years experi- immediate opening. 1st or 3rd class board affiliate in the rapidly growing Orlando ence including AFRTS. Single, 24, details at operator for Chicago area station. Steady. market, is expanding its radio news depart- Box B -232, BROADCASTING. Box B -159, BROADCASTING. ment and needs an additional, aggressive 'ewsman. Excellent station, market, climate, Attention -WABC, WLS, CKLW and stations Metropolitan area directional daytimer )pportunity and working conditions. Send in markets of 1,000,000. I'm the DJ that turns going FM wants experienced first class tape, resume, and complete info to Station people on. I produce the big personality engineer. Strong on maintenance, some con- Manager, WDBO, Orlando, Florida. sound with results in better ratings and struction experience. Good salary and more money. Don't believe? Try me and growth opportunity. Send complete resume, Last week's ad brought a score of applica- see. Qualifications: College, fantastic voice, salary required to Box B -197, BROADCAST- tions. We took one from the lot. Opportunity tremendous personality, and ability second ING. still open for commentator- newsman, West- to none. If it's done in radio, I can do it. chester -New York metro area. Bright, crea- Box B -242. BROADCASTING. Engineer with first phone-no announcing. tive writer. Dynamic reader. Community Board work and maintenance duties AM involvement a must. Excellent benefits, Good music DJ 16 years -3rd ticket -34 and FM transmitter in Cleveland area. Ex- salary for a newsman with imagination. years old- desires to relocate. Box B -248, desirable. Send resume in first Share in dramatic growth. Tapes: William BROADCASTING. etter.lperience Box B -230, BROADCASTING. O'Shaughnessy, VP, WVOX- AM -FM, Persh- ing Square Bldg., New Rochelle, N. Y. 914- Broadcast school graduate. Third endorsed. A top rocker in a major market needs a 636 -1460. Single. Military completed. Jazz pop (no chief who knows and understands the audio rock), no floater. Will relocate. Box B -256, and production problems of a modern op- Major east, suburban wants strong voice, BROADCASTING. eration. 5000 watts directional patterns. Send first ticket preferred, for early -morn key resume and salary requirements. Top forty slot. Some spot: all details first reply. Im- Attention top 40 stations, somewhere there experience a must. Box B -258, BROAD- mediate. Rush to Box 608, Mt. Kisco, N. Y. is a top 40 station looking for that little CASTING. something extra besides T &T. If you are, Chief engineer -Must have successful super- Production- Programing, Others and are willing to pay $125.00 per week for visory experience to take complete charge a jock with a 3rd, write Box B -259, BROAD- of maintenance for long -established AM- Copy writer /announcer/production man. CASTING. I'M station. We can afford to pay for your Must be worker. Will be accepting auditions experience. All details first letter including between now and April. Only format type, C & W program director -announcer. Medi- detailed resume, salary requirements, etc. non -screamers need apply. No tapes re- um to large market, married. Ten years ex- Reply Box B -271, BROADCASTING. turned. Send copy samples. Box A -304, perience. Phone 419 -353 -2744 or write Box BROADCASTING. B -262, BROADCASTING. Wanted: Chief engineer to take complete charge of 5000 watt directional daytimer in Chief accountant -major midwest market Draft exempt, 24, airforce vet for newscast- the Midwest. Excellent working conditions immediate opening for experienced account-- ing- Badger state area. Five months experi- with a great staff: $165.00 per week. Write ant with supervisory qualities. Salary de- ence. College, grad. broadcasting school, 3rd Box B -315, BROADCASTING. pendent upon experience. Excellent corn - endorsed. Phone (AC312) 724 -2457. Box pany benefits. Send resume to Box B-278 B -265, BROADCASTING. Wet engineer for directional Christian BROADCASTING. fulltime AM with FM application. KWIL, Creative DJ announcer interested 200 miles Albany, Oregon. N.Y.C. Some experience plus training. In- RA D10 telligent, ambitious,. 29. Draft -exempt. 3rd. Transmitter engineer, Experience helpful. Box B -266, BROADCASTING. but not necessary. W.A.M.D., Aberdeen, Md. Situations Wanted -Management DJ- newscaster -now part time; want full - let phone experienced audio recording and time. 23. Draft- FM or AM radio. Quality operation in General manager -can turn your station in- exempt, 3rd endorsed. 2 stable environment. Contact: to a money maker. Expert in sales, pro- years college radio. BA in radio. MOR or Chief Engi- graming, and news. Backed top 40. Prefer east coast but will consider neer. University Broadcasting Services 202 by a proven all offers. Dodd Hall, Florida State University, Tal- record, will consider best offer. Box B -206, Salary $90 -100 per week. Box lahassee. Florida. BROADCASTING. B -272, BROADCASTING. DJ /announcer, 3rd endorsed, authoritative NEWS Creative. Forceful. Thoroughly experienced news, good general or sales manager. Know how to sell voice, tight board, recent announcing school grad. family man, back - Authoritative newsman. College town in locally, nationally. Strong personal salesman ground in show business. Prefer area with- NE. Experienced only. Willing to pay to . leader, executive. $15,000.00 plus over- in commuting of New get good man. Box K -266, BROADCASTING. ride ... contract autonomy. Box B -239, distance York City BROADCASTING. ... while working for first phone. Box B -273. stave immediate openings for news director BROADCASTING. morning and p.m. dj's. Must be experienced. General Manager, First Good Send tape phone- Experienced Soul. Personality. Boardman. Sales trainee. pay. and resume to Bos all phases, small and medium market. Box Third, family. Any market. Box B -275, L -24, BROADCASTING. B -305, BROADCASTING. BROADCASTING.

108 BROADCASTING, February 27, 1957 Situations Wanted -Announcers NEWS-(Cont'd) Technical-(Cont'd)

Continued Sportcaster-Newsman. . . . Four years Ra- Top quality TV broadcast engineer. Prefer dio-Television . . . Two years sports di- tech school grad. or extensive military DJ- announcer -top 40- experience in both top rector armed foces network . Desire electronics. Opportunity to develop full 40 and middle of the road. Draft exempt. Northeast or Florida . . Available April five station AM net- Communications college graduate. 3rd en- Minimum $150. Box B -243, BROAD- work, Co act Mike Rastovi h, aChief Engi- dorsed. Will go anywhere. Box B -276, CASTING. neer, KEPR -TV, Box 2648, Pasco, Washing- BROADCASTING. ton 509 -547 -0547. Production- Programing, Others Mature pro, 12 years experience, college Are you a #2 man or a well experienced degree, smooth record shows, news-sports Talented radio personality seeking challeng- Broadcast engineer ready to move up to background, play -by -play major college ing position with progressive group opera- #1? KNOP -TV has an opening for a Chief conference, high school, all sports. Intelli- tion. Box B -267, BROADCASTING. Engineer, call Harry Peck, General Man- gent telephone talk shows, strong inter- ager, KNOP -TV, North Platte, Nebr. views. Seek MOR operation, strong com- Male copywriter. Ten years solid sell ex- pany, currently employed Midwest. Excel- radio and TV. Box B -291. BROAD- CA esce, Rapidly expanding non -commercial tele- lent references, tapes available. Box B -277, vision station needs additional experienced BROADCASTING. TELEVISION -Help Wanted first phone engineer. Call or write William Modern country or contemporary format Lentz, WBGU -TV, Bowling Green State Uni - radio, will double in sales, also first phone. Management versity, Bowling Green, Ohio. An equal Older adult. Want to advance to Mgr. Box opportunity employer, will give considera- B -281, BROADCASTING. Television operations supervisor for large tion for employment without regard to race, eastern University Medical Center. Immedi- color, creed or national origin. Hard worker with 2?'s years experience and ate opening. Closed circuit TV operation. college. Worked at top SWA station in large Coordinate physical functions and perform Man with 1st class FCC license for studio Florida market. Desire top 40 with profes- maintenance on TV equipment. Annual switching and transmitter operation. Per- sionals. Check my references! Box B -283. starting salary $6,500- $8,000. Liberal fringe manent position with unlimited opportunity BROADCASTING. benefits. Apply by letter to Box B -231, for advancement. Contact chief engineer, BROADCASTING. All inquiries accorded WBJA -TV, Box 813, Binghamton. New York Want the best! Young and vigorous number confidential treatment. An equal employ- 13902. one rated medium market MOR morning ment opportunity. drive time personality. Proven sales ability. Broadcast technician with 1st class license Ready to move to major market. Five fig- Sales size. televi- BROADCASTING. for medium midwestern radio- ures. Box B -289. Salesman for top VHF station in two station sion operation. Full color TV operation pro- market of over one million. Expanding in- vides lots of challenge for both technical First phone P.D. & D.J. -10 years top 20 and production talents. Write or phone 216- Modern country. top 40, middle dustrial area in Southeast. Colleges and uni- markets. versity if you have children. Guaranteed 782 -1144, W. P. Williamson, Sr.. WKBN road. Call Brad 214 -824 -8720 -Write Box B- Broadcasting Corp., Youngstown, Ohio. 295, BROADCASTING. draw against liberal commission. Sales staff being expanded. Send complete info in- Top 40 screamer needs break. College . . . cluding references, to Box B -249. BROAD- Technicians-Immediate openings for two 1st Job good character . two years experience. CASTING. persons holding class FCC license. Box 301. BROADCASTING. consists of maintenance and operation of Los Angeles independent TV station needs TV studio color and black and white equip- strong, energetic salesman with radio or Top rated professional . , . creative . ment. Some prior related technical experi- contemporary personality -music director... TV experience, including strong retail and ence preferred. Starting salary $130 per automotive background, to work on low week with automatic increases to at least heavy production . . . family . , . degree. basis. Replies held Box -302, BROADCSTING. salary high commission $171 in two years, plus an excellent group B in strictest confidence. Send resume with life and health insurance program, tuition photo B -270, Experienced top 40 DJ & first phone seeks to Box BROADCASTING. reimbursement, pension plan, and liberal creative production. Ambitious, family man. Announcers vacation. Send confidential resume to R. B. Relocate. Box B -306, BROADCASTING. Wehrman, Chief Engineer, WLW -D, 4595 Major midwest station, one of group, wants South Dixie Highway, Dayton, Ohio. An Top forty DJ. Excellent production. Five you if you're a good on- camera television equal oportunity employer. years experience. Fast paced, bright but no announcer or if you have a solid radio back- screamer. Draft exempt. Prefer Southern ground and are ready to move into TV. Transmitter engineers: Just 50 miles will New England. Box B -309, BROADCASTING. Good station, good community, excellent separate you and the beautiful fish -filled benefits. Send complete details. audio or fun -filled Northwoods country of Wisconsin Announcer -DJ, top 40, 23, married. 5 years video tape to Box B -269, BROADCASTING. when you come to work for Channel 9 in experience. Currently employed. Ready to Wausau. Many other colorful advantages move up. East coast only. Box B -310, KCEN -TV has opening for full -time sports too. Call John Gort at 715 -842 -2251 and ask BROADCASTING. director to gather and write sports news. him to finish painting the picture for you. conduct SOF and studio interviews, and Ambitious experienced DJ -Tight board. appear on air twice daily. Station has profit Middle road or light rock. Married. 3rd class sharing plan, plus life and hospitalization Experienced first class engineer for full endorsed. Remotes, production work, tele- insurance all at no cost to employee. Prefer power VHF complete local color, 3 VTRs, sports will mobile, new studio facilities. Also 50kw ra- vision. Prefer Northeast. Box B -311, some television experience. but dio. Excellent state benefits, working con- BROADCASTING. definitely consider young radio sports an- ditions, location. Send full resume. Chief nouncer interested in breaking into televi- -TV Bureau. University of Tom Stanton, 1st phone no maintenance, '7 sion. Our last two men have advanced to Engineer, Radio years experience. 3 years station. Can type. major market stations. Send picture and Arizona, Tucson, Arizona. 85721 1007 McClusky Rd., Jerseyville, Dl. 618- resume to Bob Lunquist, KCEN -TV, Box 498 -5126. 188, Temple, Texas 76501. NEWS DJ newscaster announcer. Personality. au- Technical thoritative. dependable, experienced. Sales. Experienced news film reporter, south Consulting engineering firm needs qualified Florida TV station. Immediate opening. Draft exempt, will relocate. Box 264, G.P.O. 16 Brooklyn Heights, N. Y. 11201. engineer for permanent addition to staff. Solid journalism mm color mag- stripe, AM, FM, TV and microwave projects. FCC. editing background only. State minimum broadcasting, or systems design experience. starting salary. Box B -218, BROADCAST- Top forty jock, looking for opportunity. ING. 1 yr. experience. first phone, draft or engineering degree required. Have posi- exempt. tions several levels from trade school George Maifair, 3033 Godwin Terrace, Bronx, at Newscaster Florida station. Immedi- N. Y. 10463 -212-TU 4 -3684. graduate to experienced, registered profes- -South sional engineer. San Francisco area. Send ate opening. Strong professional delivery. Working newsman with newswriting, pro- Teenage money maker. 3 room show. Cheap complete resume to Box B -22, BROADCAST- ING. duction experience. Send VTR audition. Monitor-308 West Benton, Carrollton, Mo. Box B -223, BROADCASTING. Established group -owned TV station in the Technical southeast has opening for video operator Pacific Northwest major -market TV station, with first class license and potential for dominant in news, seeks young, aggressive 38 year old combination man with first growing into administrative duties assisting news reporter for on air reporting. Poten- phone, 8 years engineering & sales experi- the Chief Engineer. This is a position with tial for anchorman of major news cast es- ence. Limited board experience. Willing to an aggressive fast -growing company and sential. Substantial education writing ability, relocate. No maintenance. Salary required has excellent possibilities. Send resume to professional appearance required. Send re- $100 per week. Box B -283. BROADCASTING. Box B -187. BROADCASTING. sume and VTR, SOF, or audio tape with picture to Box B -251. BROADCASTING. Chief engineer, 10 years experience, an- Need experienced and non-experienced nouncer and part time salesman, presently technicians with first class phone license- Major midwestern university seeking to ex- employed. Call 314 -JA4 -1382. Gulf Coast area -for AM, FM Stereo and pand its TV news -public affairs programing. ALL COLOR TV Station. Send resume and University owns and operates maximum NEWS information to Box B -241, BROADCASTING. power VHF TV station. Seeks man experi- Inunediate opening for engineer with 1st enced in production, writing and airing News director, Midwest medium market, class license in mid -Michigan, full power realistic documentary-public affairs -news desires to join news staff of major market VHF station. Write Box B -313, BROAD- programs on a regular basis. Unique op- station. Box B -210, BROADCASTING. portunity to develop new programing area. CASTING. Excellent production facilities. Degree nec- 5 years experience in news gathering. writ- Immediate vacancy for first class engineer. essary. Reply Box B -281, BROADCASTING. ing and airing. Both radio and television. Excellent working conditions and fringe Presently news director at New England benefits. Prefer experienced man. Will con- We are looking for a versatile hard work- daytimer. Seeking the right move up! Also sider recent first ticket graduate. Excellent ing. TV newsman. Desire experience -16mm, experienced in sports, both play -by -play opportunity for the right man. Contact: Stil, SOF and air work. Contact: Sid Bo- and color. Resume and tape on request. Box Dick Vincent, Manager, KCND -TV, Pem- zarth, News director. WPTA, Fort Wayne, B -234, BROADCASTING. bina. North Dakota. 701- 825 -6292. Indiana phone 219 -483 -0584.

'BROADCASTING, February 27, 1967 109 Production-Programing, Others Production - Programing, Others FOR SALE- Equipment Auditor, assistant treasurer. Growing TV- radio group operation in East wants man Continued Continued with broadcast accounting experience who is Available immediately experienced promo- Cartritape-II record-playback, cartritape -II ready to be groomed as treasurer. Immedi- tion or continuity director. Resume and playback, both 3 years old, one cartritape -II ate assignment will entail traveling audit samples on request. Box B -290. BROAD- playback 10 mos. old, all solid state, in work, familiarization with operations and CASTING. service now, 3 pieces, $1,000.00; One B &W home office procedure. Salary commensurate Model 200 oscillator, Model 400 Dist. Meter, with experience, no ceiling on growth. In- Creative and experienced TV producer- Model 404 Linear let., all working with clude resume, salary requirement. All re- program executive available with packager. books. $300.00. Lovell Jackson, WGSV, Gun- plies confidential. Reply to Box B -257, agency institutional or station qualifications. tersville, Alabama Phone 205- 582 -4131. BROADCASTING. Box B -307, BROADCASTING. Sarkes Tarzian film camera chain with Program -promotion director needed by lead- WANTED TO BUY vidicon film camera multiplexer, monitors, ing network station. Should be competent to remote control, console, cable and power direct fifteen man department. Please send supplies. WKSN, Jamestown, New York. full resume in confidence to Victor H. Equipment Sterling, General Manager, WPTA, Fort Wayne. Indiana, zip code 46808. We need used, 250, 500, 1 kw & 10 kw AM 5 kw Gates FM SB Transmitter with stereo transmitters, No junk Guarantee Radio generator, exciter, harmonic filter, complete. Supply Corp., 1314 Iturbide St., Laredo, On the air today, available 10 days, going TELEVISION Texas 78040. higher power. $6,500.00, WLRW, Champaign, Illinois. Situations Wanted -Management Wanted to buy: Used UHF channel 21 antenna. Also for sale: UHF RCA channel 62 Presto -recording lathe and turntable, type Director -University graduate with exten- antenna. Contact WANC -TV, 75 Scenic 6N. Cuts inside to out. Contact Bob Shoop - sive experience in News Blocks and creative Highway, Asheville, N. C. man, Chief Engineer, WSFC, Somerset, Ken- VTR. Would like opportunity in larger mar- tucky. Call 606- 678 -5151. ket. Presently employed, but will relocate. Wanted: Prompting equipment. Prompters Box B -235, BROADCASTING. Mounts, cables, videotypers, etc. Please GB Electronics 410 Meadow Lane, Oreland, state make, condition and price. Box A -321, Pa. 19076. 215 T1J4 -8075, TU7 -4310 Federal Now sales manager -announcer radio. Some BROADCASTING. Visual & Aural Transmitter 19B, Federal TV experience. Seek advancement. 915 673- channel 8 antenna, video switcher and con- 8684! Wanted to buy immediately: ATC PC -2 -190 playback unit, used, any condition. Specify trol equipment for transmitter, RCA audio price and condition. Box B -282, BROAD- console, RCA turntables. RCA disc recorders Sales CASTING. 73B many other items. Four years local; Five years local-regional Wanted-General Electric BF -2 -A 3kw FM Video tape recorder -Ampex VR1000C. Late manager; Five years national; Mature fam- amplifier. Cash or will trade BT -1 -A 250 w Model. One owner. Complete with Amtec ily man, thirty -nine. Know how to sell. Box FM transmitter. Box B -304, BROADCAST- and Intersync. two spare heads, fully opti- B -308, BROADCASTING. ING. mized. Guaranteed better than new machine. Original investment over $70,000. Spe- Situations Wanted Wanted series 351 or 300 Ampex Recorder. cially priced at $27,500, FOB. Hollywood, Also audio board. Contact Stan Johnson, Cal. Phone Gordon Enterprises, 213 -766- Announcers 6707 Green Haven, Amarillo, Texas. 3725 or 877 -2135. Have extensive Television-Radio experience; Any used audio console or consolette. De- Three ATC (Gates) -Model CPD -11 Car- Speciality sports. Prefer to locate in Denver, scribe and price. Florence Sound, 356 Wood- tridge Playback Units. One year old. Portland or West coast area. Hockey, foot- land Dr., Florence, S.C. Checked out and refurbished at ATC fac- ball, baseball; play -by -play. Will supply all tory @ $460.00 each. Immediate shipment to references, video tape, background plus per- FOR SALE -Equipment first order received with check. Money back sonal interview if necessary. Box B -297, guarantee if returned within 10 days. Com- BROADCASTING. Television radio transmitters. monitors panion record unit available from Gates /ATC tubes, microwave, cameras, audio. Electro- at $345.00. Channing Leasing Co. Inc., 185 Technical find. 440 Columbus Ave., N.Y.C. Devonshire Street, Boston, Mass. 02110. Engineer, experienced with video tape, Co -axial cable-Hellax, Styroflex, Spiroline, Microphones, Shure 55 -S, EV -676, (new). microwave, transmitter and studio equip- etc. Also rigid and RG types in stock. New Pair for $80.00. M &M Tape, P.O. Box 6636, ment. Box B -81, BROADCASTING. material. Write for list. Sierra -Western Elec- Birmingham, Alabama. tric Co., Willow and 24th Streets, Oakland Constructing? Ground floor up. Would like Calif. Phone 415 -832 -3527. to help build your TV station. Mid 20's ex- MISCELLANEOUS perienced 1st phone, hard working. Box RCA BTF3B 3 kw broadcast transmitter with B -253, BROADCASTING. new exciter (BTE -IOB) 99.5 MHz. Presently 30,00 Professional Comedy Lines! Topical In regular operation. Available immediately laugh service featuring deejay comment NEWS for cash. Contact Dennis O'Rourke at 333- introductions. Free catalog. Orben Comedy 0406 or write % WLOL, 1021 LaSalle Ave- Books. Atlantic Beach, N. Y. Newscaster-Two years radio, experience nue, Minneapolis, Minnesota 55403. talk show and TV documentary. Now radio beat Spotmaster cartridge equipment, QRK turn.. Deejays! 000 classified gag lines, $5.00! reporter, 300,000 market. Seeks switch Comedy catalog free. Ed Orrin, 8034 Gentry, to TV or radio -TV combo. M.A. broadcast tables, will take any trade. Audiovox, 4310 North Hollywood, journalism, 25, married, draft exempt, S.W. 75 Ave., Miami, Florida. Calif. 91605. sharp writer, photographer. Desires more responsibility. Box B -204, BROADCASTING. New -used towers, ground wire available 30 minute tape- "quickiee" pop -in voices - P.O. Box 55, 752 -3040. Greenville, N.C. Bill sexy gal talks to dj- hundreds different TV- newsman, experienced, all phases, ex- Angle. voices -- effects, $10 tape shipped return cellent voice, good appearance, hard worker, mail. Davis Enterprises, P.O. Box 981. Lex- SOF, color, etc. References, sober. Box B- Ampex VR 1000A two heads excellent con- ington, Kentucky. 244, BROADCASTING. dition $9,500. Call or write Ward Bledsoe, KERO -TV, P. O. Box 2367, Bakersfield, Calif. Tape duplication-high speed -for educa- TV -radio newsman, announcer, news and 805- 327 -1441. tional or news and fine music programing- commercial writer, public service shows. distribution service. Daily or weekly con- Strong on news and commercials. Box B- Black and white processor-Filmline, model tinuous contracts desired -fast service from 254, BROADCASTING. R -15 -TC 16mm negative or positive. Fully Washington, D. C. Write Box B -166, BROAD- automatic daylight operation, 1% years old. CASTING. Executive news producer -top five market. Some spare parts, 2 replenishment tanks. Network news writing /reporting/production Call or write: WFRV -TV. Green Bay, Wis- 150 recorded comic one liners, taped in experience. Wants number one spot Eastern consin. various character voices, with PRINTED live TV newsroom. Five figure salary /contract DJ come -back for each. 7" reel $10. Radio required. Box B -264, BROADCASTING. 6 bay RCA turnstile channel 9, 6 bay RCA Services, Box B -252, BROADCASTING. channel 4, 2000 feet 3r,¢ transmission line, News director with number one rating in reflectors, 1000 foot tower with elevator, Market brochures, coverage maps, rate major market. Desires a position in East or other surplus equipment, Write Box B- cards: custom designed sales aids and pre- Northeast. Five figure salary a must. Box 255, BROADCASTING. sentations. Noyes, Moran & Co., Inc. 928 B -280, BROADCASTING. Warren Avenue, Downers Grove, Ill. 60540 Ampex 300 -2y4" 2 -track setero recorder in (312) 969 -5553. Announcer- newsman, six years present job, console ... $1100.00. Altec 639 -B microphone desires opportunity to join television and /or . $120.00. Maurer 16mm Model 10 recorder Instant gags for Deejays -Thousands of one - radio news department. Minimum $175 a . $4900.00. Maurer 16mm film phono- liners, gags, bits, station breaks, etc. Listed week. Box B -284, BROADCASTING. graph . $1200.00. Box B -268, BROAD- in free "Broadcast Comedy" catalog. Write: CASTING. Show -Biz Comedy Service -1735 East 26th St. Brooklyn, N.Y. 11229. Production-Programing, Others Trailer, 50 by 10, completely wired. Has been used as a broadcasting station. Box Experienced cameraman with first phone B -287, BROADCASTING. INSTRUCTIONS desires change. Prefers midwest. Box B -125, BROADCASTING. One RCA TH-41C less than one year old in FCC License Preparation and /or Electronics excellent condition. Box B -314, BROAD- Associate Degree training. Correspondence 141 pounds of photo /assistant, CASTING. courses; resident classes. Schools located in artist mate Hollywood, Calif., and Washington, D.C. For rial. Immediate service. Inspection privileges. Remote control unit, Gates RDC-10: Just information, write Production background. Box B -177, BROAD- Grantham School of Elec- CASTING. moved studio to transmitter. $450 fob KPUL, tronics, Desk 7 -B, 1505 N. Western Ave., Box 259, Pullman, Wash. Hollywood, Calif. 90027.

110 BROADCASTING, February 27, 1967 INSTRUCTIONS -(Coned) INSTRUCTIONS -(Coned)

Learn Radio -TV announcing, programing . Keep working. Get FCC first phone com- production, newscasting, aportscasting, con- muting to northeast Florida night classes sole operation, disc -jockeying, and all. now forming. Lowest prices, guaranteed phases of broadcasting on the nation's only results, Box B -189, BROADCASTING. commercial station, fully operated fox training purposes by a private school - Professional training in announcing and sta- KEIR-FM. Highly qualified professional tion management. Immediate enrollment. teachers. Country's finest practice studios. Financing plan. Job guaranteed. Tennessee Elkins Institute, 2603 Inwood Road, Dallas, Institute of Broadcasting, 1811 Division, Texas 75235. Nashville, Tennessee 256 -7622. The masters. Elkins Radio License School RADIO -Help Wanted WHDH of Minneapolis offers the unmatched suc- aN J) cess of the Famous Elkins Laboratory and $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$;$;$$$$$$ Theory Classes in preparation for the First Class FCC license. Fully G.I. approved. WANTED Elkins Radio License School, 4119 East Lake Boston BRIGHT YOUNG PEOPLE NEEDED Street, Minneapolis, Minnesota. w 4 New Radio Broadcaster expanding and w Both gained a great talent Be prepared. First class FCC license in á growing- Northern and Southern California .r, six weeks Top quality theory and labora- _w stations need: ` A when Jim Runyon joined tory training. G.1. Elkins 1. Newsmen Fully approved, `n.tn. 2. Ad. Interviewers the station. Jim - Radio License School of Atlanta, 1139 Spring Lib. will han b. 3. Creative Copy- Salesmen dle 10 St., N.W., Atlanta, Georgia. 4. Producers the AM to 2 PM 5. D.J.'s air -shift for the Boston The nationally known 6 weeks Elkins training for an FCC First Class License. Out- w Ambitious men and women with Big Power - House. Nation- standing theory and laboratory instructions. League abilities, only. w On -air personalities send Pape and re- r, wide Broadcast Person- Elkins Radio License School of New Orleans, w sume to: Larry Grannie 333 New Louisiana. Saint Charles, Orleans, w Sales and Executive personnel send re- m nel Consultants of Chi- w sume to: Don Estey .. cago, is happy to have Elkins has -The Nation's largest -the na- w Davis Broadcasting Company. 3101 W. 4, tion's most respected -the nation's highest Sth Street, Santa Ana, California helped Jim, WHDH and success rate of all six -week First Class Li- cense courses. (Well over ninety percent of SSS$ S$ SSSSSSS SSSSSSSSSSSSSS$SSSSS$SSSS Boston. all enrollees receive their licenses). Fully G.I. approved. Elkins Institute -2603 Inwood Management Jerry Jackson Road-Dallas. Texas 75235. Vice President Elkins Radio License School of Chicago - Wanted- General Manager Six weeks quality instruction in laboratory methods and theory leading to the FCC Modern well. equipped fulltime AM- First Class License. Fully G.I. approved. FM operation. Small, growing New 14 East Jackson St., Chicago 4, Illinois. England town. Must be aggressive salesman. Modest salary, good incen- Since 1946. Original course for FCC first tives. Send phone operator license in six weeks. Over detailed resume, refer- 920 hours instruction and over 200 hours ences to: guided discussion at school. Reservations Box B -245, Broadcasting. required. Enrolling now for classes starting March 8, May 10, July 12, Oct 4. For infor mation, references and reservation write Sales William B. Ogden Radio Operational Engi neering School, 5075 Warner Ave., Hunting- 1 I I I I I I I I I I I I I I I I I I I I II I I I I I I I I 1 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I II I II I I I I I I I I I I I I I I I I I W ton Beach, Calif. 92647. Formerly of Bur- I I II I II I I II I I II I I I I II I ll II I I I I I I III I I I I I I I I I I ll I II I I I I I I I I ilI I I I I I I I I I I I I I I I I I I I I I I I I I I ID I I I I I I I bank, Calif. ._ America's pioneer. 1st in announcing since 1934. National Academy of Broadcasting. Bond Bldg., 3rd Floor, 1404 New York Ave., N.W., Washington, D. C. 1 "Warning accept no subsitute, REI is ,yl CAREER OPPORTUNITY in - success guarantee - lowest tuition - highest reliability- of all five (5) week schools. FCC 1st phone license in five (5) weeks. Tuition $295. Rooms and apartments $10 -$15 per week Over 95% of REI grad- 1 uates pass the FCC exams. Classes begin BROADCAST EQUIPMENT SALES I Mar. 13 -Apr. 17 -May 22 -June 26. Write Radio Engineering Institute. 1336 Main Street in beautiful Sarasota, Florida. R.E.I. opens in Kansas City. The same fa- A challenging and rewarding career in Broadcasting mous (5) week course for the first class Radio -telephone license that is available in Sarasota, Florida will also be available in Equipment Sales can be yours if you meet our high - Kansas City, Missouri-3123 Gillham Road, Telephone WE -1 -5444. Classes begin March standards for territorial managers. Age 28 to 36. 13-April 17 -May 22-June 26 -July 31- September 5- October 9- November 13. For Degree details and reservations write to home of- or associate degree with equivalent experi- fice. R.E.I., 1336 Main Street, Sarasota, Fla. ence. Experience as Chief Engineer or Engineering M. Be sure to write, BROADCASTING INSTI- TUTE. Box 6071. New Orleans. for radio announcing careers. Supervisor of AM -FM -TV broadcast station. Enthu- New York City's only school specializing in siastic. Intense desire to be successful in selling 1st class license prep. and radio -TV announcing. Active job service coast -to- coast. career. Convince us with your resume that you could ff- Veteran approved-licensed by N. Y. State. Contact Announcer Training Studios, 25 have an immediate inter- W. 43rd St., New York, N. Y. OX 5 -9245. be the man and you will - Your 1st Class License in six weeks or less view with the Sales Manager of this successful at America's foremost school of broadcast training, the Don Martin School of Ra- dio and Television (serving the entire i growth company. Broadcasting Industry since 1937). Make your reservations now for our Accelerated Theory class April 17. Most experienced per- sonalized instruction and methods. Lowest Box B -246, Broadcasting costs -finest accommodations available close - by. Call or write: Don Martin School. 1853, N. Cherokee, Hollywood, Calif. (213) HO 2- 3281. - - IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII111111IIIIIIII 1111 IIIIIIIIIIIIIIIIIIIIIIIIIIII Illl IIIIIIIIIIIIIIIIIIIIIIIII1111 IDI 1111IIIIIII11BIN

BROADCASTING, February 27, 1967 111 Help Wanted-Sales-(Cont'd) TELEVISION Production- Programing, Others Help Wanted -Technical lllll111l1119!I. III. IIIMIIII .IIIIIIIUIIII.III111l.lÇ Children's Performer * *** *** A A A A A A * * * **** A A A I! *** I Wanted Immediately: Major eastern market needs orig- Account executive with proven, crea- Sacremento Army Depot inal talent to host daily kid show. five sales success for top San Diego i a No * has openings for engineers with main- Versatility must. cartoon radio station with big plans for the U : please. Send full par- future. Should bea college graduate tenance experience AM- FM -TV. Must IF introducers ticulars 1st letter. with at least 2 years selling experience - be qualified design & supervise instal- and real desire for success and finan- 1 lation Armed Forces Radio & TV sta- Box B -294, Broadcasting. -0( tions. Home Sacramento, California, ciel reword. Send complete resume IIorI ci I I ti IitI ti IiI t 1íI2 and photo to: # with considerable world travel. Salary Box B-296, Broadcasting. U $10327 per year. Permanent civil serv- Situations Wanted ice. r.11lli11IIIIIIIINIIII 1111 11111111Itl1U1I11IIIINIIII1 Contact Mrs. Lucy Phillips, Sacra - Production- Programing, Others Announcers mento Army Depot, Sacramento, * California, 95813. Phone 916-388 - * 2940. TV Sports Director /Producer Available Announcer 1st Phone * AN EQUAL OPPORTUNITY EMPLOYER Want position In major market where strong daily program content and half -hour specials are Madison, Wis. #1 station needs up -and- #* *** *ì1-K ** ** * *í1K * * * **** ** must. Produce, write, elm edit as well as comer for night shift. Creative produc- ** handle on.the.air assignments. Desire minimum tion ability important . We pay for air work, devoting major time to direction and ideasi Opening the result of a promo- production f program content. tion. Send tape and resume to: Box B -240, Broadcasting. WISM, Box 2058 TV-RADIO Madison, Wis. 53701 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,«,,,,,..,,,,.,.,, PLACEMENT CATV Send your type- written resume and earn ing Help Wanted -Management If Radio is record today to be confidentially represented to our station clients. All on the air people must a Profession to you submit a tape. NO FEE! and you have a natural, bright and OATV PLACEMENT pleasing style, we want to talk about Immediate openings nationwide for Division your future. We are a Midwest, Metro, CHECK AREA OF INTEREST Managers, Division Engineers, Branch Managers, top -rated MOR. Send details and com- and for local systems. Also, all other plete tape TV RADIO CATV Technical to: positions In CATV and related Heide. Send Box B-247, Broadcasting. Management Engineering type-written resume today to Programing Cepy /tnfac /art El Ron Curtis, Nationwide CATV Personnel Sales rUY¡ DISC JOCKEY Production Other Consultante, 665 N. Michigan Ave., Chi- NEWS /WEATHER /SPORTS cago, Illinois 60611. Confidential, All Morning Show Open AIR PERSONALITY Fees Employer Paidl Salary Open CATV Our Mind . Open Management Engineering MISCELLANEOUS Send tape immediately to: LOCATION MARKET SI2E WIXY, 1935 Rockside Rd. LOCAL RADIO VILE; MANUAL-$10.00 Northeast up to 50.000 Cleveland 31, Ohio o and Southeast up to 100,000 Filled with Ideas. suggestions, gimmicks, i Midwest o I experiences of a General Sales Manager who o Up to 500.000 I has sold without NUMBERS." Ideas about N orthwest o Over I million finding training . . . improving uni keep- Southwest New York Ing SALESMEN. If you don't find a dozen Situations Wanted -Announcers West Coast Chicago Profitable Ideas you get your money back. Send #lit t Check nr money ter) to: East Coast Los Angeles RADIO $ALE$ MANUAL, POST OFFICE BOX 6180, WASHINGTON, NO PLACEMENT FEE! ! ! D. c. SPORTSCASTER Name 7!lIl 111 ltHIOI l!I I111II11n111111111111 il llllll 111 111 t11111IIIIIIIIn 111 111 llll lin l_ Desires position with major market TV Address or Radio Station. Extensive Horse Racing and Basketball play by play experience. Salary desired PROVEN PROMOTIONS Boa B -285, Broadcasting. No Contracts to Sign -No Applications To Fill Out -No Charge of Any Type.- We offer a unique collection of proven A. Ç promotional and contest ideas. Pronation Package #2 is now ready for your audi- Broadcast ence! These items have been used on radio Et Help Wanted H and television, many supplied with suggested - Technical Nntlonwide Personnel C copy. Promotion managers and program di- _ Consultants rectors send your check for $10.00 to: RADIOFAX. Box 123, Prudential Center N. Michigan Ave., Ill. Ç BROADCAST FIELD 645 Chicago, 60611 Station. Boston, Mass. 02199. se ENGINEERS F1111111IIIIIIC11111111118811101111 lri 1111111111 @uIKIIIIIIIIlc11111111111IO1 E RCA NEWS EMPLOYMENT SERVICE

If you have experience in the mainte- EAST is BEST nance of UHF or VHF transmitters, tele- NEWS ANNOUNCER FREE. No registration fees. No placement fees. The big money, the best stations are vision tape or color studio equipment we Excellent opportunity for an experienced on -air man for radio and tele. in the East. If you're a Pro we're here to can offer you a career opportunity as a help you. Everything's confidential. Contact field engineer. Relocation unnecessary if vision news. Please send VTR, film us today -now! you are now conveniently located near or audio tape with complete resume. Bailey Agency 42 N. Pearl, Albany, N.Y. good air transportation service. WJAR AM /TV ísL,í% Providence, Rhode Island 518-434 -9115 RCA offers outstanding benefits, including liberal vacation, eight paid holidays, life insurance, retirement plan. Plus free BUSINESS OPPORTUNITY medical insurance for you and your family. OPPORTUNITY! Write: Mr. E. C. Falwell, RCA Service We are a major market group owner. We are seeking money- Company, Bldg. 201 -1, Cherry Hill, Cam- den, N. 1. 08101. making properties AM, FM, TV. We will offer (1) Stock (2) An Equal Opportunity Employer stock and cash (3) cash. Your reply will be held in strict RADIO CORPORATION OF AMERICA confidence. Box B -237, Broadcasting.

112 BROADCASTING, February 27, 1967 (Continued from page 106) kegon, Muskegon, Muskegon township. Mus - WANTED TO BUY-Equipment kegon Heights, Norton township and Roose- to change trans. location to five miles north velt Park and denied Booth temporary au- of Sheridan. Action Feb. 20. thority to continue its present service in North Muskegon and Muskegon pending CATV final disposition of consolidated hearing: 21 -E (5) granted waiver petition of Jackson TV NEED COLLINS APPLICATIONS Cable Co. to permit its CATV systems in Ostrander TV & Cable Inc. -Requests dis- Jackson and Blackman township to import 5kw transmitter in good condition. tant signals from WPIX(TV) New York to distant signals of Detroit independent and Joe Finch -KBTR Groton. N. Y. Ann. Feb. 16. educational stations but set for hearing re- Ceracche TV Corp.-Requests distant sig- maining requests to carry distant signals of Denver, Colorado 266 -3601 nals from WNEW -TV New York to Ithaca. Toledo chs. 11 (in Blackman township only) N. Y. Ann. Feb. 16. and 13 (in both communities); (6) granted Laurens County TV Cable Inc.- Requests waiver petition of Cascade Cable Television distant signals from WGTV(TV) Athens, Co. to permit its CATV systems In Jackson Ga.; WBTV(TV) and WSOC -TV, both Char- and Blackman township to carry distant WANTED TO BUY -Stations lotte, N. C.; WAIM -TV Anderson. S. C.; signals of Detroit independent and educa- WIS -TV, WOLO -TV and WNOK -TV, all tional stations and, also. waived provisions Columbia, S. C., and WNTV(TV) Green- of Sec. 74.1107 to permit carriage of Grand ville, S. C. to Laurens, S. C. Ann. Feb. 16. Rapids NBC affiliate on Cascade's CATV sys- RADIO tem in city of Jackson; (7) granted waiver OTHER ACTIONS petition of Coldwater Cablevision Inc. to pper- to purchase and operate By memorandum opinion and order, mit Coldwater's carriage of Detroit education- Wanted commission granted temporary waiver of al station on its CATV system in Coldwater ... radio station. program exclusivity requirements of Sec. but designated for consolidated hearing re- AAA credit rating. 74.1103(e) of rules, filed by Video Cable maining requests to import additional dis- Box B -293, Broadcasting. System Inc., operator of CATV system at tant signals from Fort Wayne and South Scottsboro. Ala. Commissioner Bartley con- Bend, Ind.; (8) granted waiver petition of curred in part and dissented In part and Allegan Tele-Ception Inc. to permit its eOOeee eeeeeeeeeeeeeee issued statement; Commissioner Loevinger CATV system in Allegan to carry distant gp'h/Ki4TdW V wdddtdf N concurred in result. Action Feb. 15. signals from Lansing market (chs. 6 and Review board in Peoria, Ill., CATV pro- 10) but designated for consolidated hearing RADIO STATION ceeding, Docs. 17144 and 17155, denied peti- further request to import distant signal of tion for extension of time filed Feb. 17, by Chicago independent station; (9) granted Full Time Major Market Midwest Television Inc., stating that appro- waiver petition of Calhoun Telephone Cable priate method in such instances is to plead Television Co. to permit its CATV system in Sought by Eastern business group. good cause for late filing at time petition Homer to carry distant signals or Detroit Complete details first letter. to enlarge is submitted citing Spartan ABC and independent stations and of Radiocasting Co., released Feb. 28. 1964. MPATI educational television, Lafayette, Box B -317, Broadcasting. Board Members Slone and Kessler Absent. Ind., but designated for consolidated hear- seskakoskaksko , Action Feb. 21. ing remaining requests to import distant By memorandum opinion and order, signals of Toledo and Windsor stations; (10) commission denied request for waiver of granted waiver petition of Cross Telecasting FOR SALE-Stations carriage requirements of Sec. 74.1103(a) of its CATV system in Lansing Inc., Inc. to permit 1444 ,Q"i tivV lriFt/V V V VVi"dV"a''rdtY. rules, filed by Central Communications to carry distant signals of Grand Rapids operator of CATV system in Denver City, ABC affiliate, CBS affiliate from Saginaw Tex. Commissioner Bartley dissented and is- and Detroit educational station but desig- BIG CITY FM sued statement; Commissioner Loevinger nated for hearing remaining requests to concurred. Action Feb. 15. carry distant signals of Detroit ABC affiliate By memorandum opinion and order. IN A GREAT SOUTHWEST MARKET and independent station; also, granted, in commission consolidated its consideration of part, request, pursuant to Sec. 74.1109 of $250,000 all pending petitions which request waiver rules, to prohibit Gross from carrying the of hearing requirement of Sec. 74.1107 of grade B signals of Detroit CBS and NBC Box 8 -236, Broadcasting. rules to permit immediate importation of stations and of Windsor station pending res- distant television signals to various Michi- olution of issue as to such carriage in con- gan communities by CATV systems in solidated hearing; (11) granted waiver peti- I Grand Rapids -Kalamazoo and/or Lansing tion of GT&E Communications Inc. to per- television markets. currently ranked 36th mit its CATV system In South Haven to SELLER: and 48th respectively. In regard to specific import distant signals of Grand Rapids ABC What's my proposals before it. commission: (1) granted affiliate, South Bend NBC and ABC affiliates property worth waiver petition of Fetzer Cable Vision to and two Chicago independent stations, and permit its CATV system in Kalamazoo to (12) granted waiver petition of Booth Amer- import distant signals of Detroit and Chi - ican Co. to permit its CATV systems in BUYER: cago independent and educational stations Summit and Leoni townships to carry dis- but designated for consolidated hearing re- tant of Detroit independent and What's his of signals edu- property worth maining request to import distant signal cational stations and Grand Rapids NBC Windsor (Canada) station; (2) granted affiliate. Commissioners Bartley, Cox and waiver petition of Triad Cablevision Inc. Loevinger concurred in part and dissented to permit its CATV systems in Albion. in part and issued separate statements; ANSWER : Marshall, Battle Creek. Battle Creek town- Commissioner Johnson not participating. Contact ship. Emmett township. Bedford township. Action Feb. 16. Pennfield township and Springfield to import distant signals of Grand Rapids ABC ACTIONS ON MOTIONS y affiliate and Detroit independent station but Chief Hearing Examiner James D. Cun- designated for consolidated hearing remain- ningham designated Hearing Examiner Eliz- C;. RENNETT LARSON,INC. ing requests to import additional signals abeth C. Smith to serve as presiding officer R.C.A. Building, 6363 Sunset Blvd.. Súite 701 from Detroit. Chicago. Flint and Windsor; in CATV proceeding in re: United Trans- (3) granted waiver petition of Wolverine Inc., Kays Hays, Hollywood. California. 90028 - 213/469,1171 mission Russell; Inc., and Cable Vision Inc. to permit its CATV sys- Cobb & Associates Inc.. Great Bend, Hois- BROKERS- CONSULTANTS tems in Albion. Marshall. Battle Creek. Bat- ington and Lamed, all Kansas, requests for tle Creek township and Springfield to im- special relief filed pursuant to Sec. 74.1109 port distant signals of Grand Rapids ABC of commission's rules: scheduled prehearing AVAILABLE affiliate. independent and educational sta- conference for March 20, and hearing for Radio tions from Detroit and Chicago educational April 18 (Does. 17181 -83). Action Feb. 13. Single station Television station but designated for hearing remaining And designated Hearing Examiner Chester radio markets request to import distant signal of Chicago F. Naumowicz Jr., to serve as presiding Television stations C.A.T.V. independent station; (4) denied waiver peti- officer in CATV proceeding in re: petitions Bigtime AM -FM tion of Booth American Co. and designated by Unicable Inc., Oswego: Auburn Cable - radio stations Newspaper for consolidated hearing its requests to carry vision Corp., Auburn; General Electric C.A.T.V. systems Magazines distant signals of Milwaukee and Chicago Cablevision Corp., Auburn and Van Buren; stations on its CATV systems in North Mus- General Electric Cablevision Corp., Solvay: Newchannels Corp. ,East Syracuse, and New - channels Corp., Camillus, all New York for SOUTHERN CALIFORNIA FOR SALE-Stations authority pursuant to Sec. 74.1107 of rules to operate CATV systems in Syracuse Tele- Metropolitan Market FM Station Continued vision Market; and applications of Eastern STEREO Microwave Inc., Van Buren and Eastern Excellent Equipment. Showing Profit. Microwave Inc., Camillus, both New York Absentee Owned for CP for new point -to -point microwave $125.000 with $25.000 down. radio stations; scheduled prehearing con- S. "1. single fulltime $100M terms ference for March 15, and hearing for April 26 17129 Feb. 15. On Box B -303, Broadcasting. (Does. -36). Action Gulf small daytime 75M terms Feb. 6 designated Hearing Examiner David I. Kraushaar to serve as presiding officer N.E. suburban daytime 150M nego in proceeding in re: petition by American Television Relay Inc., Albuquerque. N. Mex., M.W. metro AM-FM 1.3MM cash for authority pursuant to Sec. 74.1107 to plane A[eaix 2BrOitEI's gItc. serve and operate CATV system in 100th South chain CATV 1.5MM cash television market; scheduled prehearing March 6, and hearing_ for PARK. SOUTH conference for 116 CENTRAL April 3 (Doc. 17164). And designated Hear- NEW YORK. N. Y. ASSOCIATES ing Examiner Isadore A. Honig to serve as 265 -9490 CHAPMAN presiding officer in proceeding in matter 3030% of cease and desist order to be directed 504% ,.eACNTRCE. ATLANTA. GA. against Valley -Vision Inc., owner and oper-

BROADCASTING, February 27, 1967 (FOR THE RECORD) 113 ator of a CATV system at Placerville, Calif.; licensee of WINN Louisville, Ky. Mr. War- WRAM Monmouth, Ill.Broadcast Bureau scheduled prehearing conference for March necke is employee of Bluegrass. Ann. Feb. granted transfer of control from Morris E. 24, and hearing for April 18 (Doc. 17171). 21. Kemper, deceased, by Irene E. Kemper, in- Action Feb. 13. WUNN Mason, Mich. -Seeks assignment dividually and as executor of estate, to Hearing Examiner Charles J. Frederick of CP from M. H. Wirth to Wirth Broad- Stephen P. Bellinger, (35% before, 43.75% on Feb. 15 in proceeding on CATV in matter casting Co. Principal: Mr. Wirth is 100% after), Joel W. (20% before, 25% after), and of California Water and Telephone Co., owner. Incorporation. Arm. Feb. 17. Ben H. Townsend (15% before, 18.75% after) Associated Bell System Co.'s and General KYES Roseburg, Ore. -Seeks transfer of and James A. Mudd (10% before, 12.50% Telephone System and United Utilities Inc.. control from E. LeRoy Hiatt to Elliott after) d/b as Prairieland Broadcasters. Con- granted petition to intervene filed by War- Motschenbacher, Douglas Broadcasters Inc. sideration $38,941.32. Action Feb. 17. rensburg Cable Inc. (Does. 16928, 16943, Principals: Mr. Hiatt, president (20 %), Mr. WIZZ -AM -FM Streator, Ill. -Broadcast 17098). Motschenbacher, vice president (66 %) and Bureau granted transfer of control from Hearing Examiner Millard F. French on George W. Neuner, secretary (14 %). Con- Morris E. Kemper, deceased, by Irene E. Feb. 15 in proceeding in matter of cease sideration $27,950. Ann. Feb. 16. Kemper, individually and as executor of and desist order to be directed against Twin WMTS -AM -FM Murfreesboro, Tenn. estate, to Stephen P. Bellinger, (38.5% be- County Trans -Video Inc., owner and oper- Seeks transfer of control of WMTS Inc.- fore, 49% after, Joel W. (19.25% before, ator of CATV systems in Ormrod, Free - from Joyce R. Ehrhart to Henderson Broad- 24.50% after), Ben H. Townsend,Townsend (10.75% mansburg and Greenawalds, all Pennsyl- casting Corp. Principals: Mary Reeves, before, 13.75% after) and John R. vania, issued corrections to volume 3 of president, Tom E. and Billie Perryman, vice (10% before, 12.75% after) d/b as Streator transcript (Doc. 17064); by separate order, president and secretary, respectively. Hen- Broadcasting Co. Consideration $59,049.20. certified record in proceeding to commission. derson Broadcasting is licensee of KGRI- Action Feb. 17. Hearing Examiner H. Gifford Irion on AM-FM Henderson, Tex. Consideration KRIS Mason City, Iowa -Broadcast Bu- Feb. 15 in proceeding on CATV applications $275,000. Ann. Feb. 21. reau granted transfer of control from Wil- of Video Service Co., Atlanta, rescheduled KBLT Big Lake, Tex. -Seeks assignment liam H. Sandberg to Verne C. Ekberg. Mr. prehearing conference from Feb. 15 to of license from Don Renault d/b as Permian D. Bryce Ekberg is president and general March 15 (Doc. 18865). Basin Broadcasters to Paul A. Huffman, manager of Mason City Broadcasting, per - Hearing Examiner Forest L. McClenning George A. Fox Jr. and Mac L. McGowen mittee. This will increase holdings of Ek- on Feb. 15 in proceeding on CATV petitions d/b as Southwestern Broadcasting Co. for berg to 75 %. Consideration $6,000. Action by Stephen Vaughan & Associates, Cleve- $40,000. Principals: Mr. Huffman is 45% Feb. 17. land, Tenn, and Multivision Northwest Inc., stockholder in Southwestern and sales man- WIRY Irvine, Ky. - Broadcast Bureau Dalton, Ga., granted petition to intervene ager of KAMY McCamey, Tex. Mr. Fox granted assignment of license from Dr. and Jay Sadow is made a party to pro- is 45% stockholder in Southwestern and S. G. Marcum to James M. and Sue Gaskin, ceeding (Does. 17065 -66). owner of KAMY. Mr. McGowen is 10% Irvenna Broadcasting Inc. Consideration stockholder in Southwestern, owner of a $15,000. Mr. and Mrs. Gaskin have no other detective agency and owner of cafes and broadcast interests. Action Feb. 15. Ownership changes service stations. Ann. Feb. 17. WGCM Gulfport, Miss.-Broadcast Bureau KFYN Bonham, Tex. -Seeks assignment granted assignment of license from E. O. APPLICATIONS of license from Ray Wells to Ray Wells Roden & Associates to E. O. Roden & Asso- KDMS and KRIL(FM), both El Dorado, Enterprises Inc. Principals: Roy Moore (1 %) ciates Inc. for $162,000. Principals: E. O. Ark.-Seeks assignment of license from and Ray Wells (98 %). No consideration. Roden (45.45% before, 46% after), W. I. Dove James A. West Sr., deceased, to J. A. West Ann. Feb. 16. (26.14% before, none after), James E. Reese, Jr. and E. M. Risinger, coexecutors of estate 14.77% before, 40% after) and Zane D. (each 50 %). Ann. Feb. 21. ACTIONS Roden (13.64% before, 14% after). Action WCNU Crestview, Fla. -Seeks assignment WNER Live Oak, Fla.- Broadcast Bureau Feb. 17. of license from Virginia O'Neal, Louise granted assignment of license from Norman WSEL -AM -FM Pontotoc, Miss.-Broadcast McWhorter Kremer and Charles C. O'Neal O. Protsman to WNER Radio Inc. Princi- Bureau granted assignment of license from d/b as Gulf Shores Broadcasting Co. to Sam pals: Norman O. Protsman (individual li- Lee H. Thompson and W. S. Bridges d/b as F. Townsend and Vernon C. Cooper (each censee before, 70% after), George R. Day Pontotoc Broadcasting Co. to Pontotoc 50 %), a partnership, for $60,000. Principals: (0% before, 10% after), Donald R. Brown Broadcasting Inc. Action Feb. 17, Mr. Townsend is station manager of Gulf (0% before, 10% after), Clarence S. Parker WAAB -FM Worcester, Mass. - Broadcast Shores. Mr. Cooper is news director and (0% before, 5% after), and William Savitz Bureau granted assignment of license and commercial manager of Gulf Shores. Ann. (0% before, 5% after). Incorporation. Action SCA from Waterman FM Corp. to Waterman Feb. 16. Feb. 17. Broadcasting Corp. Principals: Bernard E. KSIR Wichita, Kan.-Seeks assignment of WINT Winter Haven, Fla.-Broadcast Bu- and Edith B. Waterman. Licensee corpora- license from KSIR Inc. to Mr. D's Radio reau granted assignment of license from tion owns 100% of KTSA San Antonio, Tex. Inc. for $275,000. Principal: Lowell D. Den - Norman O. Protsman to WINT Radio Inc. No consideration. Action Feb. 15. niston, 100 %, Mr. Denniston is president of Principals: Norman O. Protsman (individual KZEE Weatherford, Tex.- Broadcast Bu- assignee corporation. Ann. Feb. 21. licensee before, 80% after), George R. Day reau granted involuntary transfer of con- WKYT -TV Lexington, Ky. -Seeks assign- (0% before, 10% after) and Ronald R. Brown trol of Bartlesville Broadcasting Co., Lucille ment of license from Taft Broadcasting Co. (0% before, 10% after). Incorporation. Ac- Jean Case, deceased, to J. Fred Case, indi- to Kentucky, Central Television Inc. for tion Feb. 15. vidually as executor of estate. Stock trans- $2,500,000. Principals: Garvice D. Kincaid, WDZ Decatur, Ill. - Broadcast Bureau fer. Action Feb. 17. chairman of board, Theodore T. Grizzard, granted transfer of control from Morris E. KSL- AM -FM -TV Salt Lake City- Broad- president, J. Paul Warnecke, vice president, Kemper, deceased, by Irene E. Kemper, cast Bureau granted transfer of control of et al. Mr. Kincaid owns 60% of Bluegrass individually and as executor of estate, to Bonneville International Corp. from Corpo- Broadcasting Inc., licensee of WVLK -AM- Stephen P. Bellinger (35% before, 43.75% ration of President of Church of Jesus FM Lexington and sole stockholder of after), Joel W. (20% before, 25% after). Christ of Latter -Day Saints to Deseret WHOO Radio Inc., licensee of WHOO -AM- Ben H. Townsend (15% before, 21% after) Management Corp. Transferee has interest FM Orlando and WFFG Marathon, both d/b as Prairieland Broadcasters. Considera- in KID- AM -FM -TV Idaho Falls, and KBOI- Florida, and sole stockholder of assignee, tion $32,009.48. Action Feb. 17. AM-FM-TV Boise, both Idaho. Action Feb. 15.

COMMUNITY ANTENNA ACTIVITIES

The following are activities in com- ville. Pa.. and Manatee Cable Vision Inc., landt. Bradenton, Fla. Massena, N. Y.- Antenna System Corp. munity antenna television reported to Pensacola, Fla.- Pensacola Omni -Vision of Massena (multiple CATV owner) has Inc. (represented by J. McCarthy Miller, applied for a 12 -year franchise renewal. BROADCASTING, through Feb. 22. Re- president of WCOA -AM -TV Pensacola. Fla.) Present five channel system will be ex- ports include applications for permis- has been granted a franchise. The city will panded to include two New York City sta- receive 5% of the annual gross receipts up tions, one Syracuse, N. Y., station and one sion to install and operate CATV's, to $200,000; 6% from $200,000 to $400.000; time and weather channel with provisions grants of CATV franchises and sales 7% from $400,000 to $500,000; 8% from $500,- for local service. Installation will be $25 000 to $700,000, and 10% of all above $700,- with a $4.95 monthly charge. of existing installations. 000. Installation and monthly service Winston-Salem, N. C.- Triangle Broad- charges were estimated at $10 and $4 re- casting Co., owner of WSJS- AM -FM -TV spectively. A minimum of 12 channels will Winston -Salem- Greensboro, N. C., has ap- Indicates franchise has been granted. be offered. Florida TV Cable Co., a subsidi- plied for a franchise. Crescent Cablevision ary of Community Cable Casting Corp., had Co., Winston -Salem, and Cablevision Inc., also applied. owned by Jefferson- Carolina Corp., have Sebastopol, Calif.- Redwood Television Atchison, Kan. -The Globe Publishing previously applied. Cable Co., Sebastopol; Tele -Vue Systems Co., owner of the Atchison Daily Globe, Penn Hills, Pa.- Broadway Maintenance Inc., San Rafael, and Sebastopol Cablevision has been granted a 20 -year franchise. Maxi- Corp., Centre Video of State College (both Co., Santa Rosa, all California, have each mum installation and monthly service multiple CATV owners) and Westmoreland applied for a franchise. charges were set at $25 and $7 respectively. Cable Co. of Tarentum have each applied Denver- KLZ- AM- FM -TV, Denver, owned The franchise will be transferred to Atchi- for a franchise. Broadway will charge no by Time -Life Broadcast Inc., has applied son Cablevision Inc., a new corporation installation fee with a $4.50 monthly fee for a franchise. Previous applicants are formed by members of the board of direc- and will pay 3% of gross receipts. Centre Daniels Enterprises and Lawrence C. Phipps tors of Globe Publishing. KARE Atchison, Video will charge a $5 installation fee with III, both of Denver. Kan.. had also applied in conjunction with a $4.50 monthly fee and will pay 3% of Fountain, Colo. -Vumore Video, (multi- Telesis Corp., Chicago. gross receipts. Westmoreland will charge a ple CATV owner) Denver, has been granted Cortlandt (Westchester county), N. Y.- $10 installation fee with a $4.95 monthly fee a franchise. Continental CATV Corp., a subsidiary of and will pay either $3,000 or 5% of gross Bradenton Fla.-Robert Nelson and Viking Industries Inc., Hoboken, N. J'., receipts the first year. Another applicant is Associates (Mr. Nelson is president of (multiple CATV owner). has applied for a Felchak TV (Stanley Feichak, owner). WBR.D -AM -FM Bradenton, Fla.) has been franchise. Installation will be $25 with a Sewickley township, Pa. -WHJB Inc., granted a 30 -year nonexclusive franchise. $5 monthly charge. This application was Greensburg, Pa., has applied for a franchise. The city will receive 4% of the annual reported erroneously last week under Pinehurst, Tex. -Orange CATV Inc., which gross receipts or a minimum of $1000. Cortland, N. Y., which is another city In holds franchises in Orange and West Maximum installation will be $20 with a New York state. Cortland Video Inc., cur- Orange, has applied for a franchise. The $5.50 monthly service charge. A 12- channel rently operating with 2,500 subscribers in city would receive 3% of the annual gross system will be constructed. Other appli- the upstate New York community, was in- receipts. Monthly service would be between cants were Wire Tele -View Corp.. Potts - correctly Identified as operating in Cort- $5 and $6.

114 (FOR THE RECORD) BROADCASTING, February 27, 1967 Minier McGredy walks add new stations and to keep the ones ROBERTfast, drives fast, does everything Fast pace gives they already have, TVAR not only can fast. He says some of his employes won't afford the parochial view but profits even ride with him. Around the office handsomely by it. he's got a Barney Oldfield reputation. rep firm head In 1966, a year when spot television The office is at 90 Park Avenue in representatives were reporting general- New York, home of Television Advertis- ly soft business, especially in smaller ing Representatives, the Westinghouse time for details markets, Mr. McGredy was consistently Broadcasting subsidiary that sells time coming up with figures for his eight for the Group W list and several other markets that easily surpassed industry TV stations. organization is the efficiency and atten- averages. Media and Mr. McGredy have tion to detail that the short list makes The TVAR president, an articulate changed with the times. He has sold possible. observer of the whole advertising indus- car-cards, print, radio and television. He doesn't pretend that TVAR try, is not without some misgivings The 53- year -old TVAR president wouldn't accept representation contracts about the reputation of the television dropped out of college in a tough de- from additional stations but they'd have representation business. Station repre- pression year to fire the furnaces at a to be in pretty fair markets and "com- sentation, be says, is sometimes credited with the be- U. S. Gypsum plant in Philadelphia patible" present operation with a "crass, get -the -buck image," an but even then thought his game was ad- fore TVAR would take them on, ac- image that, he thinks, in some cases it vertising. One year with a small indus- cording to Mr. McGredy. deserves. trial advertising agency in New York He asserts with some pride, "We have Research Helps But Mr. McGredy's convinced him he was right, but his no program of solicitation, nor are we TVAR has established an enviable repu- penchant was for selling media, not actively seeking stations in any sense." tation as a class outfit, much of it stem- buying them. Unlike the larger representation com- ming from periodic research projects Before joining Westinghouse, Mr. panies which are constantly fighting to that often bear not only on WAR mar- McGredy seemed to be on a whimsical kets and stations but on the whole spot - media merry-go-round of ownership TV business. and management changes. But whenever And some of the WAR research has it let him off it always took him back WEEK'S PROFILE not shrunk from a look at the more em- in a taller saddle and eventually he barrassing blemishes on spot -TV's face. grabbed the golden ring- television. For example an "Obser- Viewing" In and Out The car -card company project used an in -home observation he worked for went bankrupt. The first technique to establish the actual amount radio station he worked for -wror of attention viewers pay to in- program Washington -was sold by CBS to the and station -break commercials, rather Washington Post Co. and Mr. McGredy than just tune -in estimates, a research moved with the change in management. method that was bound to take some of Later the same CBS was to move his the bloom off gross -TV audience figures. job from under him when it acquired This type of appraisal beyond the WCAU -TV Philadelphia -then owned by usual call of duty has apparently won the Philadelphia Bulletin -where he had TVAR more in agency respect than it become vice president and TV sales has cost in homes delivered. And of all manager. the reams of research that come out of This is not to suggest that newspapers representation companies, little enough and networks and their maneuverings is treated with any respect by the agency were Mr. McGredy's black nemeses. On community. the contrary, when TVAR became more Congenital Mr. McGredy thinks tel- than just a house rep for Westinghouse evision is suffering from an affliction that the representation contracts it added might have been avoided with proper were those of the Post- Newsweek Sta- preventive medicine. "The curse of this tions (WTOP-TV Washington and WJXT- business from the beginning," he says, TV Jacksonville, Fla.) plus wwrv(TV) "is that it hasn't distinguished between Charlotte, N. C., and all three dropped delivered and potential audience," a con- into TVAR's hands from CBS, forced genital disease that was passed from by the government to divest itself of the parent newspapers to the new mem- outside sales representation. ber of the media family, television. For The fact that Mr. McGredy had been Robert Minier McGredy- Pres., Television this reason, Mr. McGredy feels, televi- associated with the Washington Post as Advertising Representatives. b. Aug. 15, sion has never enjoyed the full measure a classified advertising salesman and 1913, Big Flats, N. Y.; Montclair High of superiority over print that rightfully the School, Montclair, N. J.; University of Penn- belongs to it. later with one of the stations paper sylvania, Class of 1936; U. S. Gypsum Co., would acquire may have weighed heav- 1936; Rickard & Co., New York, 1937; Baron The WAR president is also a thinker ily in the selection of TVAR to handle G. Collier Co., New York and Philadelphia, on long -range technical developments the stations' national sales job, although 1938; Washington Post Co., 1942; U. S. in the broadcasting industry and one he says he didn't take part in the negoti- Navy 1942 -1945; WTOP Washington, sales of the developments he sees in the mgr. 1947; WPAT Paterson, N. J., sales is -to -home broad- ations. mgr. 1948; Broadcast Advertising Bureau, future direct satellite Fancy List With the Westinghouse assistant director 1950; WCAU -TV assist- casting in spite of governmental and in- television stations in Boston, Baltimore, ant sales mgr., VP, 1958; Westinghouse dustry pressures which may slow down Philadelphia, Pittsburgh and San Fran- Broadcasting, national TV sales mgr., its arrival. "Whatever system comes," he cisco, TVAR has one of the fanciest 1961; Television Advertising Representa- says, "the advertiser is always going to tives, 1961- present. m. Louise Baumbach find it profitable to have a program lists that a small rep could hope to May 25, 1943; children -Marilyn 21, handle, and one of the things Mr. Mc- Carolyn 18, Robert 14, Douglas 10; vehicle as the setting for his advertise- Gredy is fondest of noting about his hobby -golf. ment."

BROADCASTING, February 27, 1967 115 EDITORIALS

Good year if ... committing itself to standards that can have profound effect on public attitudes toward TV and therefore on TV's effectiveness as an advertising medium. CUR 1967 the fiscal parts of broadcasting's future look Bell says he will call upon many broadcasters for remarkably healthy, as the detailed projections of the Mr. r advice. Let us hope that he will get not only advice but "Perspective '67" section of this issue clearly show. Only also the money to develop data about viewer response. dislocations of severe proportions in the general economy can keep radio and television from setting new financial records this year. Loose talk In other ways, however, broadcasters have less reason to cheer. This could be a year of momentous decision about WHY do people, in and outside government, persist in the basic nature of both media. This is the year in which mouthing the cliché that AM radio is on the way out? broadcasters will be called upon to assert their responsi- I he facts and figures prove just the reverse -that AM bilities and their freedoms to practice their modern ver- radio is stronger than at any time since the advent of sions of the craft of journalism. television and that it is bucking for its first billion -dollar In both the U. S. Senate and House there is the promise year. Yet hardly a week passes without some unctuous ob- of extensive investigations into the broadcasting of news servation about the imminent demise of AM. and opinion. Broadcasters may expect to hear demands for FM, after having had its growth stunted by too much new limitations on their journalistic practices. They must bureaucratic mothering, is making encouraging progress. be prepared not only to defend the freedoms they already This is in tempo with our expanding population and econ- have but also to demand all the freedoms that ought to be omy. And FM is gaining deserved acceptance largely because theirs if the First Amendment has any meaning at all. the audence is easier to reach through greater availability The rising billings of both media testify to the growing of combination AM -FM receivers. audiences of both, and to the respect accorded radio and There's no doubt that if radio were starting from scratch, television as purveyors of information as well as entertain- FM would be the aural service because of its technical ment. Let that respect be compromised by government deter- superiority. That is the case in West Germany where, after rents to broadcast journalism, and a decline in advertising World War II, AM allocations were no longer available, revenue will be the ultimate result. having been pre -empted by other nations. Today West Germany's aural service, by FM, is Europe's best. Information please But that is not the story in our hemisphere. AM is the senior service here, and its audience continues to grow. If AM were on the toboggan, the marketplace would N decreeing a fresh study of commercial time standards, reflect it. opposite is are selling the television code review board of the National Associa- The true. Radio stations 1 at highest prices ever. Last year, in spite of the tight money tion of Broadcasters has begun to face reality. That is a situation, 376 radio -only stations changed hands, represent- good sign, and one that we hope will not be taken lightly ing of $76.6 million, highest in 13 years. by television broadcasters. expenditures In a competitive economy the tendency is to exaggerate The reality is that the time standards never did make and oversell. In TV's emerging years some operators un- much sense in their attempt to apply universal limitations on loaded their aural services. We see no tendency now to all kinds of stations doing all knds of programing in all dump AM's. Wise operators already have established them- kinds of markets. The standards make even less sense now selves in FM, recognizing that the day may come when that the FCC has adopted them as its own guidelines in AM same market may be prohibited considering the issuance or renewal of station licenses. -FM operations in the as duopoly. Operators then will make their choice, and it's The stated aims of the code board are to simplify the our guess that in almost every market they will find eager standards and introduce some flexibility in their application. Those are desirable aims indeed. buyers for what they have to sell. The present standards, with their explicit statements of the amount of time that may be devoted to nonprogram elements and the number of nonprogram elements that may be broadcast in sequence have probably done more harm than MANAGER good. Certainly they have deterred creative experimentation WOF TV in the placement of commercials. Simply by existing they have acquired the institutional status of immutable law. To a large extent they have determined the framework of television programing -which is why so many television series look alike, at least in their sequence of presentation. The NAB Code Authority has been given the mission of figuring out how the time standards ought to be changed. The director of the code authority, Howard Bell, has said that he will at least explore the possibilities of doing research into public responses to various permutations of commercial scheduling. Research, of course, is what is lacking now and has been lacking since the time standards were first inserted in the code. Nobody knows whether public tolerance is more affected by the number, by the length, by the placement SrX or by the content of television commercials. Surely the Drawn for BROADCASTING by Sid Hix television business can afford studies in that area before "Just tell him it's the man from uncle!"

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