Proposal Team Sponsor

Y BOX ER R T A L S L

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w w u w . a . m m o ys .c te ly ryboxral 2019 TEAM SPONSOR PROPOSAL

Support the largest community based fundraiser for the Cancer Council in Australia OUR COMMUNITY WHO WE ARE WHAT WE DO

Meet the rally community, born from a personal story and grown Proudly supporting Cancer Research into a community movement doing great things. Box Rallies is the largest community based Through the loss of both parents to cancer • We have a very unique fundraiser for the Cancer Council in Australia within 12 months of each other, founder and very committed rally James Freeman started Box Rallies in 2009 community to raise funds & awareness in a younger • Our community are our rally demographic and provide a platform to ambassadors. They promote Over $17m raised honour and grieve. the rally continuously which Founded in 2009 Box Rallies has raised an It has grown into a strong grassroots movement dramatically increases our incredible $17m (and climbing) for cancer research with a wider community fully behind the projects, audience which has resulted in the establishment of a • Our community = our family with our chosen beneficiary being the continually expanding known rallies. Cancer Council

We’re about fun! Using humour, comradery and a sense of adventure to do great things

Y BOX ER R SUPPORTING AUSTRALIA’S ISOLATED COMMUNITIES T A L S L Y We work with regional and often remote isolated communities. Our rallies Y

M have an enormous impact on revenue into these communities. It is easy for a

w w u w . a . m rally to contribute over $85,000 in revenue into a remote stop over. m o ys .c te ly ryboxral ABOUT 2019 THE RALLY EVENTS CALENDAR

Our rallies are for those who want to have an adventure, who crave something different, something memorable, but most importantly, it’s for those who want to raise much May 8th-17th 2019 needed money for cancer research. SHITBOX RALLY AUTUMN Y BOX ER R T A L Perth to Sydney via Uluru S L

Y Y M 10 days

w w u w . a . m km m o 5,150 km ys .c te ly ryboxral FUNDRAISING TARGET: $2 MILLION

SHITBOX RALLY MYSTERY BOX Y BOX ER R T A L S RALLY L Y Y

w Aug 17th-21st 2019 Shitbox Rally is not a race, w u Mystery Box Rally is our shorter w . a . m m o ys .c te ly rather a challenge to achieve winter rally and it’s been running ryboxral the unthinkable… To drive since 2013. It is a five day rally cars worth just $1,000 across that starts and finishes at the MYSTERY BOX RALLY Australia via some of its most same regional location. The Byron Bay formidable roads, all in the name mystery element is not knowing 5 days of charity. Each team must meet where you will be going each day a minimum raise to participate. until the morning driver briefing. km 2,500 km There is no vehicle budget but Untitled map FUNDRAISING TARGET: $1 MILLION Duration: 7 days cars need to be over 25yo but no Average vintage or veteran.

Distance: 3,800 km TOWNSVILLE Duration: 5 days FINISH ROUTE OVERVIEW Rally teams: 250 HUGHENDEN Average Oct 19th-25th 2019Oct 19th - 25th 2019 JUNDAH Support teams: 20 Distance: 2,500 km BIRDSVILLE

NOCCUNDRA Min. team raise SHITBOX RALLY SPRING Rally teams: 150 WHITE CLIFFS to participate: $5,000 Melbourne to Townsville Support teams: 15 via Birdsville WENTWORTH Min. team raise 7 days START to participate: $3,500 MELBOURNE km 3,614 km FUNDRAISING TARGET: $2 MILLION FUNDRAISING- OUR IMPACT

We are proud to be the largest funder of national cancer research projects after the Australian Government. The enormous funds raised go towards cancer research, but how do they get there? What is the process?

LE OUR REACH

The rallies provide very rich, positive, inspiring content that has broad appeal on social and mainstream media platforms. Since inception in 2009, we’ve watched our brand and engagement across a number of platforms grow exponentially.

SHITBOX RALLY - 2018

OVERVIEW:

1 RALLY EVENT

7 DAY DURATION

250 IN THE MEDIA CARS The eclectic nature and challenge of the Shitbox 550 + Rally, combined with the PARTICIPANTS heart wrenching and uplifting participant stories helped grab ample media attention in 2018. Interest and coverage was strong EXPOSURE: on both a national and state level with outstanding success in Queensland and the Northern 5 + 20 + 40 + 700 + 34 + Territory due to the start and TV RADIO NEWSPAPER ONLINE SOCIAL finish lines. This was helped by STORIES PIECES ARTICLES NEWS NETWORK the record-breaking fundraising ARTICLES MENTIONS totals we were able to promote. SOCIAL MEDIA HIGHLIGHTS MAY 1 – JUNE 15 INSTAGRAM ENGAGEMENT 2018

UNBOOSTED BOOSTED PROFILE REACH MAY 15 REACH 4,988 MAY 25 12,245 REACH PROFILE ENGAGED IMPRESSIONS 41,612 USERS 2,267 ENGAGEMENT 8,194 5,595 SPENT $10 PROFILE VIEWS 8,194

FACEBOOKDISTRIBUTION ENGAGEMENT BY TYPE (via Social Report) MAY 1 – JUNE 13 2018

MAY 18 REACH MAY 15 15,930 REACH ENGAGEMENT 19,829 2,252 ENGAGED USERS 1,328 SPENT $11.12 AD CAMPAIGNS

TOTAL SPENT $629.39

TOTAL REACH POST REACH 83,109 62,917 96,033 72,264 ENGAGED VIDEO INTERACTIONS OF USERS VIEWINGS 565,390 WEBSITE ENGAGEMENT Shitbox Rally All Website Data GO TO REPORT WEBSITEAudience Overview OVERVIEW - AUDIENCE: Jul 3, 2017 - Jun 25, 2018 All Users 100.00% Users In 2018, Overview 2018 Shitbox Rallies SHITBOX RALLY website garnered LAUNCH consistent Users of Shitbox Rally 2,000 2018 and route engagement announcement year long, with key Shitbox Rally GO TO REPORT spikes in audience 1,000 All Website Data aligning to major Acquisition Overview

events. October 2017 January 2018 April 2018 80% Jul 3, 2017 - Jun 25, 2018 All Users audience New Visitor 100.00%Returning Users Visitor Users New Users Sessions new visitors 75,101 73,247 141,037 Primary19.4% Dimension: Conversion:

Top Channels All Goals

Number of Sessions per User Pageviews Pages / Session 1.88 291,879 2.07

80.6%80.6% Top Channels Users Conversions WEBSITE AQUISITION: 75,000+ Avg. Session Duration Bounce Rate Organic Search users in 00:02:22 50.34% Users Goal Conversion Rate 12 months 7.7% Direct 2,000 100.00% Social 15.2% Referral (Other) Language Users % Users 53.6% Over 1,000 0.00% 1. en-au 37,44923.5% 50.07%

2. en-us 2 mins 18,339 24.52% average 3. en-gb 17,507 23.41% session … … … … … … 4. en-ca 122 0.16%

5. en-nz 118 0.16%

6. de-de 110 0.15% Acquisition Behavior Conversions 7. zh-cn 82 0.11% Users New Users Sessions Bounce Rate Pages / Avg. 8. en 77 0.10% Session Session Duration 9. de 74 0.10% 75,101 73,247 141,037 50.34% 2.07 00:02:22 10. fr 60 0.08%

1 Organic Search 41,919 47.63%

GET STARTED 4 Referral 5,999 46.04%

5 (Other) 57 66.67%

To see all 5 Channels click here.

Y BOX ER R T A L S L

Y Y M MYSTERY BOX RALLY

w w u w . a .m m - 2018 o ys .c te ly ryboxral

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INNAMINCKA MYSTERY BOX 2018 IN THE MEDIA Oct 20th - Oct 24th

MONTECOLLINA BORE

MILPARINKA ARKAROOLA On Saturday 20th October 2018, 350 people from all over SILVERTON Australia began the five-day mystery driving adventure -

POONCARIE the 2018 Mystery Box Rally! STATS: MILDURA Sealed 953 km Unsealed 1376 km START + FINISH Total kms 2329 km 2018 Highlights included

2018 MBR Overview A3.indd 1 7/11/18 1:04 pm TV coverage in NSW, QLD, OVERVIEW: VIC, SA, NT and ACT across Channels 9, WIN and Prime 7 as well as a strong presence in newspapers, radio, online 1 and social networks. With RALLY EVENT the start and finish lines in Mildura, interest and coverage was particularly strong in the Victorian region as expected. 5 A total of $801,445 was raised DAY DURATION for Cancer Council Australia!

Y BOX R R 350 + E A T L S L

Y Y PARTICIPANTS M EXPOSURE: w w u w . a . m m o ys .c te ly ryboxral $800k + 48 + 10 + 20 + 44 + 50 + RAISED FOR CANCER TV RADIO NEWSPAPER ONLINE SOCIAL COUNCEL AUSTRALIA STORIES PIECES ARTICLES NEWS NETWORK ARTICLES MENTIONS Y BOX ER R T A L S L

Y Y M SOCIAL MEDIA HIGHLIGHTS w INSTAGRAM ENGAGEMENT w u w . a . m m o ys .c te ly ryboxral

UNBOOSTED BOOSTED OCT 8 REACH OCT 20 14,866 REACH ENGAGED 11,880 USERS 3,610 ENGAGEMENT 1,939 SPENT $50

763 FOLLOWERS TO DATE

FACEBOOK ENGAGEMENT OCT 1– NOV 1 FACEBOOK ACTIVITY AND ENGAGEMENT 2018 OCT 23 DISTRIBUTION BY TYPE (via Social Report) REACH OCT 26 5,481 REACH ENGAGED 6,673 USERS 878 ENGAGEMENT 1,834 SPENT $10

AD CAMPAIGNS

TOTAL SPENT $400

TOTAL REACH POST REACH 11,000 + 462 8,294 18,580 SIGN UP VIDEO INTERACTIONS OF BUTTON VIEWINGS 144,955 CLICKS Shitbox Rally GO TO REPORT WEBSITE ENGAGEMENTAll Website Data Audience Overview

Aug 15, 2017 - Nov 15, 2018 Mystery Box Rally Segment WEBSITE24.35% OVERVIEW Users - AUDIENCE:

Overview 2018 In 2018, Mystery Box 2017 Rally Mystery Box Rallies Mystery Box Users website shows Rally EVENT EVENT 500 active and growing engagement 2018 LAUNCH 250 + startline info numbers, with Shitbox Rally 48,000 + All Website Data GO TO REPORT sessions and October 2017 January 2018 AcquisitionApril 2018 Overview July 2018 October 2018 83% new New Visitor Returning Visitor Aug 15, 2017 - Nov 15, 2018 visitors. Users New Users Sessions Mystery Box Rally Mystery Box Rally Segment Mystery Box Rally Segment Mystery Box Rally Segment24.35% Users 24,197 24,222 48,766 16.9% Primary Dimension: Conversion:

Number of Sessions per User Pageviews Pages / SessionTop Channels All Goals Edit Channel Grouping Mystery Box Rally Segment Mystery Box Rally Segment Mystery Box Rally Segment 2.02 93,899 1.93 83.1%

Top Channels Users Conversions Avg. Session Duration Bounce Rate WEBSITE AQUISITION:

24,000+ Mystery Box Rally Segment Mystery Box Rally Segment Organic Search users in 00:02:03 54.04% Users Goal Conversion Rate 12 months Direct Over 12,000 users 10.5% 500 100.00% Referral found the website 13.4% Social through organic 49.8% (Other) Language Users % Users search, proving Over 250 0.00% 1. en-au 11,941 49.34% growing recognition 26.3% 2 mins of brand. 2. en-us average 6,253 25.84% 3. en-gb 5,186 21.43% session … … … … … … … … … … 4. fr-fr 56 0.23%

5. ar 42 0.17%

6. de-de 41 0.17% Acquisition Behavior Conversions 7. nl-nl 41 0.17% Users New Users Sessions Bounce Rate Pages / Avg. 8. pl-pl 40 0.17% Session Session Duration 9. en 39 0.16% Mystery Box R… 10. en-ca 24,197 3524,222 0.14% 48,766 54.04% 1.93 00:02:03

1 Organic Search 12,528 53.73%

2 Direct 6,608 52.67% Set up a goal.

GET STARTED 4 Social 2,642 60.05%

5 (Other) 0 0.00%

To see all 5 Channels click here.

Keen to support the largest community fundraiser for the Cancer Council in Australia? Here are 3 ways you can get involved:

1. TEAM SPONSORSHIP

Here’s an example of how it works: Your company contributes $1,000 (donations can be any amount over $110) to your chosen rally team. Box Rallies will invoice your company $110 (inc GST) for the sponsorship rights (logo on our car and websites). The invoice will state the donation amount for the Cancer Council of $890 and the total amount payable of $1,000. Your company pays the total amount of $1,000 to the Box Rallies account as shown on the invoice (using invoice number as reference). Box Rallies will then make a donation of $890 to our team’s online fundraising page on behalf of your company, the tax receipt is emailed automatically to the sponsor contact in your company for proof of donation to Cancer Council and tax deduction purposes.

BENEFITS OF TEAM SPONSORSHIP:

YOUR LOGO YOUR LOGO ON YOUR LOGO YOUR LOGO GREAT PR ON OUR BOX ON OUR ON OUR THROUGH CAR RALLIES “WE GIVE” PROMO POSITIVE DONATION MATERIAL SOCIAL MEDIA WEBSITE PLUGS + LINK BACK PAGE

2. FINANCIAL DONATION 3. IN KIND DONATION

Your company or business (or you Your company or business gives us personally) makes a donation to a gift (not money) to help us raise our team. Please see instructions funds such as a hamper that we in our covering letter on how to can auction off, or tyres for our car make a donation directly to our or even time e.g. mechanical help. We Give page. You can have your logo on our car, NB: A tax receipt can only be issued but not on the website. against monetary donations received. NB: to be classed as an In Kind Donation the value of what your company or business supplies must be over $100.