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Assessing and Developing the Eco-Tourism Potential of the Protected Areas in Georgia

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Assessing and Developing the Eco-Tourism Potential of the Protected Areas in Georgia 1ST PHASE REPORT Final Transboundary Joint Secretariat for the Southern Caucasus ASSESSING AND DEVELOPING THE ECO-TOURISM POTENTIAL OF THE PROTECTED AREAS IN GEORGIA Contract number: 2008.65.550 / 2013.11.001 Version: Final 25.11.2014 Issue/Version No.: Final Contract No.: 2008.65.550 / 2013.11.001 Date: 25.11.2014 Contact Information: Paula Ruiz Rodrigo Österreichische Bundesforste AG Consulting Pummergasse 10-12 3002 Purkersdorf Austria T: +43 2231 600 5570 F: +43 2231 600 5509 [email protected] www.oebfconsulting.at Authors Janez Sirse / Lela Khartishvili Financed by: Transboundary Joint Secretariat / KfW ASSESSING AND DEVELOPING THE ECO- TOURISM POTENTIAL OF THE PROTECTED AREAS IN GEORGIA 1ST PHASE REPORT - FINAL CONTENT 1 INTRODUCTION .................................................................................................. 1 2 ASSESSMENT OF 7 SELECTED PROTECTED AREAS IN GEORGIA ............................... 2 2.1 Main documents used for assessment .................................................................... 2 2.2 Field visit assessment of 7 selected PAs ................................................................. 3 2.3 Workshop of Assessment – 1st phase findings ........................................................ 3 3 PROTECTED AREAS AND PROFILE OF SELECTED 7 PAs IN GEORGIA .......................... 4 4 TOURISM GUIDING PRINCIPLES IN PROTECTED AREAS ........................................... 8 5 BASIC CHARACTERISTICS OF TOURISM IN PROTECTED AREAS IN GEORGIA .............. 9 6 SWOT EVALUATION OF SELECTED PAs ................................................................ 14 7 PAs AND STAKEHOLDERS COOPERATION ............................................................. 20 7.1 Identified stakeholders of protected areas ............................................................ 20 7.2 DMO – Destination Management Organisation Model ............................................. 21 7.3 Association of Friends of Protected Areas ............................................................. 23 8 MARKET POTENTIAL FOR ECOTOURISM DEVELOPMENT IN PROTECTED AREAS IN GEORGIA ......................................................................................................... 25 8.1 Market segmentation......................................................................................... 25 8.2 Market potential to visit PAs ............................................................................... 26 9 TOURISM PRODUCTS AND POTENTIALS IN PAs .................................................... 28 9.1 Tourism products in PAs .................................................................................... 28 9.2 Potential tourism products in PAs ........................................................................ 30 10 CONCLUSIONS ................................................................................................. 33 11 ANNEXES ......................................................................................................... 36 ÖSTERREICHISCHE BUNDESFORSTE AG i ASSESSING AND DEVELOPING THE ECO- TOURISM POTENTIAL OF THE PROTECTED AREAS IN GEORGIA 1ST PHASE REPORT - FINAL ANNEXES Annex 1 Project field visit realization ............................................................................... 36 Annex 2 List of participants on the meetings during field visits ............................................ 38 Annex 3 Workshop 1st Phase programme and list of participants ....................................... 42 Annex 4 Minutes of Workshop 1st Phase .......................................................................... 45 Annex 5 Workshop 1st Phase assessment of ecotourism potentials in PAs in Georgia presentation (power point) ................................................................................. 50 Annex 6: Working Material Assessing the 7 selected Protected Areas .................................... 84 ÖSTERREICHISCHE BUNDESFORSTE AG ii ASSESSING AND DEVELOPING THE ECO- TOURISM POTENTIAL OF THE PROTECTED AREAS IN GEORGIA 1ST PHASE REPORT - FINAL LIST OF FIGURES Figure 1: Map of existing and planned protected areas in Georgia by the END of 2014 .............. 4 Figure 2: Training needs in 7 Protected Areas in Georgia ...................................................... 7 Figure 4: Main motives for visiting PAs from March – October 2013 (in%) ............................. 11 Figure 5: Main tourist activities during visits in PAs from March – October 2013 (in %) ........... 11 Figure 6: Accommodation used by tourist during the trip in PAs (2013) ................................ 12 Figure 7: Main sources of information of PAs in 2013 (in %) ................................................ 12 Figure 8: The most exposed and important SWOT elements in PAs in Georgia ....................... 14 Figure 9: SWOT analysis of Protected Areas in Georgia ....................................................... 15 Figure 10: SWOT analysis of surrounding areas - destinations of PAs ................................... 17 Figure 11: Identification of main tourism related stakeholders in PAs in Georgia .................... 20 Figure 12: Membership structure of DMOs – Destination management organisations .............. 22 Figure 13: Distribution of international arrivals to Goergia by main categories of visitors and type of destination visited during their stay in Georgia in 2013 ........................ 27 Figure 14: Motivation of eco-tourists to visit nature and Protected Areas .............................. 28 Figure 15: Activities of eco-tourist during ecotrip ............................................................... 29 Figure 16: Identification of existing tourism products and services in selected PAs in Georgia (status mid year 2014) ............................................................................... 29 Figure 17: Potential tourism products in Protected Areas in Georgia (status mid year 2014) .... 30 ÖSTERREICHISCHE BUNDESFORSTE AG iii ASSESSING AND DEVELOPING THE ECO- TOURISM POTENTIAL OF THE PROTECTED AREAS IN GEORGIA 1ST PHASE REPORT - FINAL LIST OF TABLES Table 1: Basic information of selected protected (status end of 2013) .................................... 6 Table 2: Number and structure of employees in selected PAs (status end of 2013) ................... 6 Table 3: Matrix of tourism compatibility and profiles of eco-tourists according to category and management purpose of PAs ................................................................... 8 Table 4: Number of visitors to Protected Areas in Georgia from 2007 till October 2014 ............. 9 Table 5: Main countries of origin of foreign visitors to Protected Areas in Georgia in 2013 ....... 10 Table 6: Intensity of visitation to Protected Areas in Georgia ............................................... 10 Table 7: Main observations of visitors about positive and negative experiences while visiting PAs ................................................................................................ 13 Table 8: Evaluation of potential demand to visit selected protected areas in Georgia .............. 27 ÖSTERREICHISCHE BUNDESFORSTE AG iv ASSESSING AND DEVELOPING THE ECO- TOURISM POTENTIAL OF THE PROTECTED AREAS IN GEORGIA 1ST PHASE REPORT - FINAL ACRONYMS AND ABBREVIATIONS APA Agency for Protected Areas BKNP Borjomi Kharagauli National Park BTA Batumi Tourism Agency CBD Convention on Biodiversity CBT Community Based Tourism CNF Caucasus Nature Fund DMC Destinantion Management Company DMO Destination Management Organization GITOA Georgia Incomming Tour Operators Association GNTA Georgia National Tourism Administration GTA Georgia Tourism Association IUCN International Union for Conservation of Nature KfW Kreditanstallt fuer Wiederaufbau MoE Ministry of Environment Protection and Natural Resources NACRES Centre for Biodiversity Conservation and Research NGO Non - Governmental Organization NP National Park PA Protected Area SSPA Support Programme for Protected Areas in the Caucasus TIC Tourist Information Center TJS Transboundary Joint Secretariat for the Southern Caucasus UNDP United nations Development Programme UNEP United Nations Environment Programme USAID United States Agency for International Development UNWTO United Nations World Tourism Organization WB World Bank WWF World Wildlife Fund ÖSTERREICHISCHE BUNDESFORSTE AG v ASSESSING AND DEVELOPING THE ECO- TOURISM POTENTIAL OF THE PROTECTED AREAS IN GEORGIA 1ST PHASE REPORT - FINAL 1 INTRODUCTION The project „Assessing and development the eco-tourism potential of the protected areas in Georgia” started with its implementation on 28th July 2014. The overall objective of the study is to strengthen the tourism services and tourism revenues for Protected Area in Georgia contributing to further development of the tourism sector in Georgia and to financial sustainability, contributing to anchoring responsible tourism principles into Georgia’s tourism sector and contributing to the image of Georgia as attractive tourist destination. A short inception phase gave to project team insight into basic problems of tourism development of protected areas in Georgia and expectations of the beneficiary and the client. The expert team met the most important institutions and individuals forming a wide and strong coalition for development of protected areas in Georgia. At this stage experts collected basic documents, materials and data, discussed the project plan and prepared an operational work plan for project implementation that will meet
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