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4 Marketing & Branding Promotion Web MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION MARKETINGMARKETING AND BRANDAND BRAND PROMOTIONPROMOTION MarketingMarketing and andother Dealers. Weother also Dealers. had 13 WeDealers also sharinghad 13 bestDealers sharing best As a responsible Ascorporate a responsible citizen, corporateToyota has citizen, always Toyota has always practices throughpractices Obheya stylethrough presentation. Obheya style Amongst presentation. Amongst explored towards focusingexplored ontowards building focusing ‘Ever Betteron building Cars’ ‘Ever Better Cars’ BrandBrand Promotion Promotionthese, 6 Dealers werethese, awarded 6 Dealers for weretheir Kaizenawarded efforts for their in Kaizen efforts in which will bring smilewhich on will face bring of customers smile on faceby ‘exceeding of customers by ‘exceeding Sales & Service Salesarea &along Service with areaBest alongDealers with in Best Dealers in their expectations’.their This expectations’. year, we haveThis seenyear, somewe have seen some As outlined in theAs material outlined issues, in the brandmaterial management issues, brand managementcelebrating Nationalcelebrating Road SafetyNational week Road and Safety World week and World unprecedented thrustunprecedented from regulatory thrust frombodies regulatory on bodies on is an important isaspect an important of the processaspect ofto theensure process toEnvironment ensure month.Environment month. N RAJA N RAJA addressing concernsaddressing around concerns environment around in environmentsome in some sustainability in sustainabilityan organization. in anWe organization.have a robust We have a robust Sr. Vice-President, Sr. Vice-President, regions. We at Toyotaregions. would We always at Toyota want would to be a always part of want the to be a part of the marketing strategymarketing which is updatedstrategy onwhich a regular is updated basis. on a regular basis. Director-Sales and MarketingDirector-Sales and Marketing solution & our effortssolution are focused & our efforts in that are direction. focused In in line that direction. In line Our journey of becomingOur journey a brand of becoming that indicates a brand ‘Quality that indicatesPRODUCT ‘Quality STORIESPRODUCT STORIES with this philosophy,with our this hybrid philosophy, technologies our hybrid have ensuredtechnologies have ensured Revolution’ has beenRevolution’ a result has of thebeen successful a result ofbrand the successful“THE brand MOST LOVED“THE AND MOST MOST LOVED DEPENDABLE” AND MOST DEPENDABLE” that we stay aheadthat of the we curve stay aheadwhen itof comes the curve to ensuring when it comes to ensuring promotion campaigns.promotion Toyota campaigns. has been Toyota driving has the been drivingThe journey the of the EtiosThe journey began atof thethe DelhiEtios Autobegan Expo at the in theDelhi Auto Expo in the cleaner environmentcleaner and sustainability. environment and sustainability. awareness of itsawareness product andof its service, product fostering and service, fosteringyear 2010. Inspiredyear by Toyota’s 2010. Inspired QDR (Quality, by Toyota’s Durability QDR (Quality,and Durability and Year 2016, saw a Yearstring 2016, of successful saw a string vehicle of successful launches vehicle launches customer loyalty,customer increasing loyalty, sales increasingand boosting sales the and boostingReliability) the philosophyReliability) and designed philosophy to best and suit designed the needs to best suit the needs beginning with Innovabeginning Crysta, with Platinum Innova Etios Crysta, & thePlatinum newly Etios & the newly overall company valueoverall and company that has value helped and the that company has helped the companyof the Indian consumer,of the not Indian surprisingly consumer, the not sedan surprisingly went on the sedan went on launched Fortuner.launched We have Fortuner. adopted aWe ‘digital have adoptedthrust’ to a ‘digital thrust’ to to retain an edge overto retain its competitors. an edge over its competitors. to become one of theto mostbecome dependable one of the car most in the dependable country. car in the country. reach out to our customersreach out toand our build customers awareness and on build our awareness on our product & its safetyproduct features. & itsWe safety have alwaysfeatures. believed We have that always believed that Indian customers Indianwant global customers quality want products global & quality we are products & we are DEALER BUSINESSDEALER MEET BUSINESS MEET proud that they chooseproud us. that they choose us. TKM Strategic MarketingTKM Strategic division Marketing organized division a Dealer organized a Dealer We are thankful toWe our are customers thankful to for our their customers continued for their continued Business Meet [DBM]Business in 2016, Meet with [DBM] an objective in 2016, to with connect an objective to connect patronage towardspatronage brand Toyota. towards We shall brand strive Toyota. to achieve We shall strive to achieve with all our 150 Dealerwith Principalsall our 150 and Dealer CEOs Principals spread across and CEOs spread across ‘customer delight’ ‘customerwith our QDR delight’ approach. with our QDR approach. the nation. TKM topthe management nation. TKM across top management all the functions across all the functions participated in the meet.participated In line inwith the the meet. theme In line for thiswith year the theme for this year 'Win on Wow', review'Win was on conducted Wow', review on thewas first conducted half yearly on the first half yearly performance, and performance,insights were andgiven insights on the waywere forward given on the way forward for the following year'sfor the performance. following year's performance. During the meet, TheDuring New the Platinum meet, The Etios New and Platinum New Liva Etios and New Liva were unveiled for thewere dealer unveiled preview. for the The dealer Dealers preview. selling The Dealers sellingDEALER PREVIEW OF NEWDEALER ETIOS PREVIEW LIVA AND OF PLATINUM NEW ETIOS ETIOS LIVA AND PLATINUM ETIOS highest no. of Etioshighest presented no. oftheir Etios success presented stories their to successall stories to all TKM TOP MANAGEMENTTKM AT TOPDEALER MANAGEMENT BUSINESS MEETAT DEALER BUSINESS MEET 78 78 TKM - SUSTAINABILITYTKM REPORT - SUSTAINABILITY 2016 REPORT 2016 79 79 MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION MARKETINGMARKETING AND BRANDAND BRAND PROMOTIONPROMOTION MarketingMarketing and andother Dealers. Weother also Dealers. had 13 WeDealers also sharinghad 13 bestDealers sharing best As a responsible Ascorporate a responsible citizen, corporateToyota has citizen, always Toyota has always practices throughpractices Obheya stylethrough presentation. Obheya style Amongst presentation. Amongst explored towards focusingexplored ontowards building focusing ‘Ever Betteron building Cars’ ‘Ever Better Cars’ BrandBrand Promotion Promotionthese, 6 Dealers werethese, awarded 6 Dealers for weretheir Kaizenawarded efforts for their in Kaizen efforts in which will bring smilewhich on will face bring of customers smile on faceby ‘exceeding of customers by ‘exceeding Sales & Service Salesarea &along Service with areaBest alongDealers with in Best Dealers in their expectations’.their This expectations’. year, we haveThis seenyear, somewe have seen some As outlined in theAs material outlined issues, in the brandmaterial management issues, brand managementcelebrating Nationalcelebrating Road SafetyNational week Road and Safety World week and World unprecedented thrustunprecedented from regulatory thrust frombodies regulatory on bodies on is an important isaspect an important of the processaspect ofto theensure process toEnvironment ensure month.Environment month. N RAJA N RAJA addressing concernsaddressing around concerns environment around in environmentsome in some sustainability in sustainabilityan organization. in anWe organization.have a robust We have a robust Sr. Vice-President, Sr. Vice-President, regions. We at Toyotaregions. would We always at Toyota want would to be a always part of want the to be a part of the marketing strategymarketing which is updatedstrategy onwhich a regular is updated basis. on a regular basis. Director-Sales and MarketingDirector-Sales and Marketing solution & our effortssolution are focused & our efforts in that are direction. focused In in line that direction. In line Our journey of becomingOur journey a brand of becoming that indicates a brand ‘Quality that indicatesPRODUCT ‘Quality STORIESPRODUCT STORIES with this philosophy,with our this hybrid philosophy, technologies our hybrid have ensuredtechnologies have ensured Revolution’ has beenRevolution’ a result has of thebeen successful a result ofbrand the successful“THE brand MOST LOVED“THE AND MOST MOST LOVED DEPENDABLE” AND MOST DEPENDABLE” that we stay aheadthat of the we curve stay aheadwhen itof comes the curve to ensuring when it comes to ensuring promotion campaigns.promotion Toyota campaigns. has been Toyota driving has the been drivingThe journey the of the EtiosThe journey began atof thethe DelhiEtios Autobegan Expo at the in theDelhi Auto Expo in the cleaner environmentcleaner and sustainability. environment and sustainability. awareness of itsawareness product andof its service, product fostering and service, fosteringyear 2010. Inspiredyear by Toyota’s 2010. Inspired QDR (Quality, by Toyota’s Durability QDR (Quality,and Durability and Year 2016, saw a Yearstring 2016, of successful saw a string vehicle of successful launches vehicle launches customer loyalty,customer increasing loyalty, sales increasingand boosting
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