MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION MARKETINGMARKETING AND BRANDAND BRAND PROMOTIONPROMOTION MarketingMarketing and andother Dealers. Weother also Dealers. had 13 We Dealers also sharing had 13 bestDealers sharing best As a responsible As corporate a responsible citizen, corporate has citizen, always Toyota has always practices throughpractices Obheya style through presentation. Obheya style Amongst presentation. Amongst explored towards focusingexplored ontowards building focusing ‘Ever Betteron building Cars’ ‘Ever Better Cars’ BrandBrand Promotion Promotionthese, 6 Dealers werethese, awarded 6 Dealers for weretheir Kaizenawarded efforts for their in Kaizen efforts in which bring smilewhich on will face bring of customers smile on faceby ‘exceeding of customers by ‘exceeding Sales & Service Sales area & along Service with area Best along Dealers with in Best Dealers in their expectations’.their This expectations’. year, we have This seen year, some we have seen some As outlined in theAs material outlined issues, in the brandmaterial management issues, brand managementcelebrating Nationalcelebrating Road Safety National week Road and Safety World week and World unprecedented thrustunprecedented from regulatory thrust from bodies regulatory on bodies on is an important is aspect an important of the process aspect ofto theensure process toEnvironment ensure month.Environment month. N RAJA N RAJA addressing concernsaddressing around concerns environment around in environmentsome in some sustainability in sustainability an organization. in an We organization. have a robust We have a robust Sr. Vice-President, Sr. Vice-President, regions. We at Toyotaregions. would We always at Toyota want would to be a always part of want the to be a part of the marketing strategymarketing which is updatedstrategy onwhich a regular is updated basis. on a regular basis. Director-Sales and MarketingDirector-Sales and Marketing solution & our effortssolution are focused & our efforts in that are direction. focused In in line that direction. In line Our journey of becomingOur journey a brand of becoming that indicates a brand ‘Quality that indicatesPRODUCT ‘Quality STORIESPRODUCT STORIES with this philosophy,with our this hybrid philosophy, technologies our hybrid have ensuredtechnologies have ensured Revolution’ has beenRevolution’ a result has of thebeen successful a result of brand the successful“THE brand MOST LOVED“THE AND MOST MOST LOVED DEPENDABLE” AND MOST DEPENDABLE” that we stay aheadthat of the we curve stay aheadwhen itof comes the curve to ensuring when it comes to ensuring promotion campaigns.promotion Toyota campaigns. has been Toyota driving has the been drivingThe journey the of the EtiosThe journey began atof thethe DelhiEtios Autobegan Expo at the in theDelhi in the cleaner environmentcleaner and sustainability. environment and sustainability. awareness of itsawareness product andof its service, product fostering and service, fosteringyear 2010. Inspiredyear by Toyota’s 2010. Inspired QDR (Quality, by Toyota’s Durability QDR (Quality,and Durability and Year 2016, saw a Year string 2016, of successful saw a string vehicle of successful launches vehicle launches customer loyalty,customer increasing loyalty, sales increasing and boosting sales the and boostingReliability) the philosophyReliability) and designed philosophy to best and suit designed the needs to best suit the needs beginning with Innovabeginning Crysta, with Platinum Innova Etios Crysta, & thePlatinum newly Etios & the newly overall company valueoverall and company that has value helped and the that company has helped the companyof the Indian consumer,of the not Indian surprisingly consumer, the not surprisingly went on the sedan went on launched Fortuner.launched We have Fortuner. adopted aWe ‘digital have adoptedthrust’ to a ‘digital thrust’ to to retain an edge overto retain its competitors. an edge over its competitors. to become one of theto mostbecome dependable one of the car most in the dependable country. car in the country. reach out to our customersreach out toand our build customers awareness and on build our awareness on our product & its safetyproduct features. & itsWe safety have alwaysfeatures. believed We have that always believed that Indian customers Indianwant global customers quality want products global & quality we are products & we are DEALER BUSINESSDEALER MEET BUSINESS MEET proud that they chooseproud us. that they choose us. TKM Strategic MarketingTKM Strategic division Marketing organized division a Dealer organized a Dealer We are thankful toWe our are customers thankful to for our their customers continued for their continued Business Meet [DBM]Business in 2016, Meet with [DBM] an objective in 2016, to with connect an objective to connect patronage towardspatronage brand Toyota. towards We shall brand strive Toyota. to achieve We shall strive to achieve with all our 150 Dealerwith Principalsall our 150 and Dealer CEOs Principals spread across and CEOs spread across ‘customer delight’ ‘customerwith our QDR delight’ approach. with our QDR approach. the nation. TKM topthe management nation. TKM across top management all the functions across all the functions participated in the meet.participated In line inwith the the meet. theme In line for thiswith year the theme for this year 'Win on Wow', review'Win was on conducted Wow', review on thewas first conducted half yearly on the first half yearly performance, and performance,insights were andgiven insights on the waywere forward given on the way forward for the following year'sfor the performance. following year's performance. During the meet, TheDuring New the Platinum meet, The Etios New and Platinum New Liva Etios and New Liva were unveiled for thewere dealer unveiled preview. for the The dealer Dealers preview. selling The Dealers sellingDEALER PREVIEW OF NEWDEALER ETIOS PREVIEW LIVA AND OF PLATINUM NEW ETIOS ETIOS LIVA AND PLATINUM ETIOS highest no. of Etioshighest presented no. oftheir Etios success presented stories their to successall stories to all

TKM TOP MANAGEMENTTKM AT TOPDEALER MANAGEMENT BUSINESS MEETAT DEALER BUSINESS MEET

78 78 TKM - SUSTAINABILITYTKM REPORT - SUSTAINABILITY 2016 REPORT 2016 79 79 MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION MARKETINGMARKETING AND BRANDAND BRAND PROMOTIONPROMOTION MarketingMarketing and andother Dealers. Weother also Dealers. had 13 We Dealers also sharing had 13 bestDealers sharing best As a responsible As corporate a responsible citizen, corporate Toyota has citizen, always Toyota has always practices throughpractices Obheya style through presentation. Obheya style Amongst presentation. Amongst explored towards focusingexplored ontowards building focusing ‘Ever Betteron building Cars’ ‘Ever Better Cars’ BrandBrand Promotion Promotionthese, 6 Dealers werethese, awarded 6 Dealers for weretheir Kaizenawarded efforts for their in Kaizen efforts in which will bring smilewhich on will face bring of customers smile on faceby ‘exceeding of customers by ‘exceeding Sales & Service Sales area & along Service with area Best along Dealers with in Best Dealers in their expectations’.their This expectations’. year, we have This seen year, some we have seen some As outlined in theAs material outlined issues, in the brandmaterial management issues, brand managementcelebrating Nationalcelebrating Road Safety National week Road and Safety World week and World unprecedented thrustunprecedented from regulatory thrust from bodies regulatory on bodies on is an important is aspect an important of the process aspect ofto theensure process toEnvironment ensure month.Environment month. N RAJA N RAJA addressing concernsaddressing around concerns environment around in environmentsome in some sustainability in sustainability an organization. in an We organization. have a robust We have a robust Sr. Vice-President, Sr. Vice-President, regions. We at Toyotaregions. would We always at Toyota want would to be a always part of want the to be a part of the marketing strategymarketing which is updatedstrategy onwhich a regular is updated basis. on a regular basis. Director-Sales and MarketingDirector-Sales and Marketing solution & our effortssolution are focused & our efforts in that are direction. focused In in line that direction. In line Our journey of becomingOur journey a brand of becoming that indicates a brand ‘Quality that indicatesPRODUCT ‘Quality STORIESPRODUCT STORIES with this philosophy,with our this hybrid philosophy, technologies our hybrid have ensuredtechnologies have ensured Revolution’ has beenRevolution’ a result has of thebeen successful a result of brand the successful“THE brand MOST LOVED“THE AND MOST MOST LOVED DEPENDABLE” AND MOST DEPENDABLE” that we stay aheadthat of the we curve stay aheadwhen itof comes the curve to ensuring when it comes to ensuring promotion campaigns.promotion Toyota campaigns. has been Toyota driving has the been drivingThe journey the of the EtiosThe journey began atof thethe DelhiEtios Autobegan Expo at the in theDelhi Auto Expo in the cleaner environmentcleaner and sustainability. environment and sustainability. awareness of itsawareness product andof its service, product fostering and service, fosteringyear 2010. Inspiredyear by Toyota’s 2010. Inspired QDR (Quality, by Toyota’s Durability QDR (Quality,and Durability and Year 2016, saw a Year string 2016, of successful saw a string vehicle of successful launches vehicle launches customer loyalty,customer increasing loyalty, sales increasing and boosting sales the and boostingReliability) the philosophyReliability) and designed philosophy to best and suit designed the needs to best suit the needs beginning with Innovabeginning Crysta, with Platinum Innova Etios Crysta, & thePlatinum newly Etios & the newly overall company valueoverall and company that has value helped and the that company has helped the companyof the Indian consumer,of the not Indian surprisingly consumer, the not sedan surprisingly went on the sedan went on launched Fortuner.launched We have Fortuner. adopted aWe ‘digital have adoptedthrust’ to a ‘digital thrust’ to to retain an edge overto retain its competitors. an edge over its competitors. to become one of theto mostbecome dependable one of the car most in the dependable country. car in the country. reach out to our customersreach out toand our build customers awareness and on build our awareness on our product & its safetyproduct features. & itsWe safety have alwaysfeatures. believed We have that always believed that Indian customers Indianwant global customers quality want products global & quality we are products & we are DEALER BUSINESSDEALER MEET BUSINESS MEET proud that they chooseproud us. that they choose us. TKM Strategic MarketingTKM Strategic division Marketing organized division a Dealer organized a Dealer We are thankful toWe our are customers thankful to for our their customers continued for their continued Business Meet [DBM]Business in 2016, Meet with [DBM] an objective in 2016, to with connect an objective to connect patronage towardspatronage brand Toyota. towards We shall brand strive Toyota. to achieve We shall strive to achieve with all our 150 Dealerwith Principalsall our 150 and Dealer CEOs Principals spread across and CEOs spread across ‘customer delight’ ‘customerwith our QDR delight’ approach. with our QDR approach. the nation. TKM topthe management nation. TKM across top management all the functions across all the functions participated in the meet.participated In line inwith the the meet. theme In line for thiswith year the theme for this year 'Win on Wow', review'Win was on conducted Wow', review on thewas first conducted half yearly on the first half yearly performance, and performance,insights were andgiven insights on the waywere forward given on the way forward for the following year'sfor the performance. following year's performance. During the meet, TheDuring New the Platinum meet, The Etios New and Platinum New Liva Etios and New Liva were unveiled for thewere dealer unveiled preview. for the The dealer Dealers preview. selling The Dealers sellingDEALER PREVIEW OF NEWDEALER ETIOS PREVIEW LIVA AND OF PLATINUM NEW ETIOS ETIOS LIVA AND PLATINUM ETIOS highest no. of Etioshighest presented no. oftheir Etios success presented stories their to successall stories to all

TKM TOP MANAGEMENTTKM AT TOPDEALER MANAGEMENT BUSINESS MEETAT DEALER BUSINESS MEET

78 78 TKM - SUSTAINABILITYTKM REPORT - SUSTAINABILITY 2016 REPORT 2016 79 79 MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION

Etios embarked onEtios its embarkedbrand journey, on its positioned brand journey, as positioned as EVOLUTIONEVOLUTION OF THE ETIOS OF THE ETIOS the quality sedanthe and quality aptly sedan titled the and Q aptly class. titled The the Q class. The campaign spoke volumescampaign by spoke utilizing volumes a celebrity by utilizing and a celebrity and personality who bestpersonality characterized who best this characterized virtue. By this virtue. By positioning the Etiospositioning as their the 'first' Etios sedan, as their the 'first' sedan, the campaign emotionallycampaign targeted emotionally consumers targeted and consumers and succeeded in the messaging.succeeded in the messaging. The TRD Sportivo The Limited TRD Edition Sportivo launched Limited inEdition 2012, launched in 2012, appealed to a sporty,appealed stylish to younger a sporty, audience. stylish younger By this audience. By this 2014 2014 2015 2015 time, the Etios hadtime, already the Etios sold had over already an incredible sold over an incredible So spacious, you’ll always feelSo spacious, at home. you’ll always feel at Thehome. new Liva, Stylish, The new Liva, Stylish, Dual-tone, Feature-Loaded.Dual-tone, Feature-Loaded. 100,000 units. In 2013,100,000 the newunits. Etios In 2013, was thepositioned new Etios as was positioned as DISCOVER THE MANY DISCOVER THE MANY the Real Sedan the delivering Real Sedan an uncompromised, delivering an uncompromised, COMFORTS OF THE TOYOTACOMFORTS LIVA OF THE TOYOTA LIVASTYLISH AND MORE STYLISH AND MORE distinctive style anddistinctive incredible style space. and The incredible 2014 Etios space. The 2014 Etios MMC communicationMMC stemmed communication from Toyota's stemmed lineage, from Toyota's lineage, as both the Etiosas and both the the world's Etios no.1 and the sedan, world's the no.1 sedan, the Corolla, were built Corolla,on the same were assembly built on the line. same assembly line. Registrations Closed throttlesRegistrations Open Closed throttles Open 2012 2012TOYOTA QUALITY MEETSTOYOTA YOUTHFUL QUALITY ENERGY MEETS YOUTHFUL ENERGY Along with the heartsAlong of Indianwith the customers, hearts of IndianToyota customers,Etios Toyota Etios 2010 2010World First. India First.World My First First. India First. My First 2015 2015 won the J.D Powerwon VDS the award J.D Power consecutively VDS award as India’s consecutively as India’s A NEW WORLD OF HIGHERA NEW QUALITY WORLD OF HIGHER QUALITY Most Dependable SedanMost Dependable in 2014 and Sedan 2015 and in 2014 also andthe 2015 and also the The new look Toyota EtiosThe new look Toyota Etios IQS award in 2015.IQS In award 2016, in Etios 2015. series In 2016, was Etios also series was also Liv tmrrw 2 days Liv tmrrw 2 days FROM THE MAKERS OFFROM THE MAKERS OF awarded 4 Star safetyawarded rating 4 from Star Globalsafety ratingNCAP .from Global NCAP2012 . QUALITY2012 HATCH FOR YOUNGSTERSQUALITY HATCH FOR YOUNGSTERS THE WORLD NO1. SEDANTHE WORLD NO1. SEDAN

The All New PlatinumThe All New Platinum Etios launched Etiosin 2016 launched in 2016 is the Most Dependableis the Most Dependable Sedan. Sedan. It stands synonymousIt stands synonymous STYLED TO IMPRESSSTYLED TO IMPRESS with utmostwith utmost The new Liva arrives withThe newan attractive Liva arrives new with an attractive new Dependability, Dependability, Safety, Safety, exterior design plus aexterior host of features,design plus a host of features, including a bold new frontincluding grille, a abold cool new new front grille, a cool new Comfort and Quality,Comfort to and Quality, to Optitron display, and wholeOptitron lot display,more. and whole lot more.

THE MOST DEPENDABLE SEDAN THE MOSTappeal DEPENDABLE SEDAN a big appeal happy a big happy My first achievement Q ClassMy performance first achievement that keeps Q Class me performance ahead. that keeps me ahead. The new Toyota Etios. The realnew sedanToyota Etios. The real sedan family. family. Fame ki brand new pehchaanFame ki brand new pehchaan Fame ki brand new pehchaanFame ki brand new pehchaan 2011 2011A NEW WORLD OF HIGHERA NEW QUALITY WORLD OF HIGHER QUALITY2013 2013 THE REAL SEDAN THE REAL SEDAN THE SEDAN THAT THEALWAYS SEDAN PUTS THAT YOUR ALWAYS FAMILY PUTS FIRST. YOUR FAMILY FIRST. 2013 QUALITY2013 HATCH FOR YOUNGSTERSQUALITY HATCH FOR YOUNGSTERS2016 2016QUALITY HATCH FOR YOUNGSTERSQUALITY HATCH FOR YOUNGSTERS

INNOVA - JOURNEYINNOVA OF - INDIA’S JOURNEY NO OF 1 INDIA’S NO 1 In the followingIn the years, following the brand years, the 2016 brand 2016 The journey of theThe Innova journey began of the in Innova India inbegan 2005 in as India it aimed in 2005 as it aimed launched severallaunched successful several special successful special to continue theto legacy continue created the legacy by Qualis. created The byInnova Qualis. took The Innova took editions to set editions new records to set and new higher records and higher the success storythe forwardsuccess when story itforward was received when it well was by received the well by the standards. In 2015,standards. Innova In successfully 2015, Innova successfully customers andcustomers the industry and experts the industry alike, creatingexperts alike,a new creating a new completed 10 yearscompleted in India, 10 winningyears in theIndia, winning the segment in thesegment Indian automobile in the Indian industry. automobile industry. J.D. Power AwardJ.D. forPower 10 years Award in afor row. 10 years in a row.

REVOLUTIONARYREVOLUTIONARY NEW INNOVA NEW INNOVA CRYSTA CRYSTA 2016 saw the2016 launch saw of the the launch most of the most anticipated anticipated more luxurious more and luxurious and LAUNCH OF INNOVALAUNCH CRYSTA OF AT INNOVA AUTO EXPOCRYSTA 2016 AT AUTO EXPO 2016 powerful avatarpowerful of the avatar Innova of - the the Innova - the The versatilityThe and versatility the utility and of the the utility car became of the its car became its Innova Crysta.Innova It was Crysta. unveiled It was at the unveiled at the strengths evenstrengths more when even a celebrity more when brand a celebrity ambassador brand ambassador Auto Expo 2016Auto and Expo as was 2016 expected, and as was expected, was roped inwas for roped endorsements. in for endorsements. In 2007, Innova In 2007, Innova became an instantbecame hit. an The instant official hit. The official celebrated 50,000celebrated happy 50,000 customers happy and customers set new and set new launch of the Newlaunch Innova of the Crysta New wasInnova in Crysta was in benchmarks inbenchmarks terms of quality in terms and customer of quality delight.and customer For delight. For May across 9 citiesMay acrossthrough 9 acities press through and a press and the 5th anniversarythe 5th of anniversary the Innova, of the the car Innova, has been the car has been customer meet.customer meet. positioned as apositioned luxury vehicle. as a luxury vehicle. 2005 2005 2008 2008 2009 2009 2010 2010 2012 2012 2013 2013 2014 2014

80 80 TKM - SUSTAINABILITYTKM -REPORT SUSTAINABILITY 2016 REPORT 2016 TKM - SUSTAINABILITYTKM -REPORT SUSTAINABILITY 2016 REPORT 2016 81 81 MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION

Etios embarked onEtios its embarkedbrand journey, on its positioned brand journey, as positioned as EVOLUTIONEVOLUTION OF THE ETIOS OF THE ETIOS the quality sedanthe and quality aptly sedan titled the and Q aptly class. titled The the Q class. The campaign spoke volumescampaign by spoke utilizing volumes a celebrity by utilizing and a celebrity and personality who bestpersonality characterized who best this characterized virtue. By this virtue. By positioning the Etiospositioning as their the 'first' Etios sedan, as their the 'first' sedan, the campaign emotionallycampaign targeted emotionally consumers targeted and consumers and succeeded in the messaging.succeeded in the messaging. The TRD Sportivo The Limited TRD Edition Sportivo launched Limited inEdition 2012, launched in 2012, appealed to a sporty,appealed stylish to younger a sporty, audience. stylish younger By this audience. By this 2014 2014 2015 2015 time, the Etios hadtime, already the Etios sold had over already an incredible sold over an incredible So spacious, you’ll always feelSo spacious, at home. you’ll always feel at Thehome. new Liva, Stylish, The new Liva, Stylish, Dual-tone, Feature-Loaded.Dual-tone, Feature-Loaded. 100,000 units. In 2013,100,000 the newunits. Etios In 2013, was thepositioned new Etios as was positioned as DISCOVER THE MANY DISCOVER THE MANY the Real Sedan the delivering Real Sedan an uncompromised, delivering an uncompromised, COMFORTS OF THE TOYOTACOMFORTS LIVA OF THE TOYOTA LIVASTYLISH AND MORE STYLISH AND MORE distinctive style anddistinctive incredible style space. and The incredible 2014 Etios space. The 2014 Etios MMC communicationMMC stemmed communication from Toyota's stemmed lineage, from Toyota's lineage, as both the Etiosas and both the the world's Etios no.1 and the sedan, world's the no.1 sedan, the Corolla, were built Corolla,on the same were assembly built on the line. same assembly line. Registrations Closed throttlesRegistrations Open Closed throttles Open 2012 2012TOYOTA QUALITY MEETSTOYOTA YOUTHFUL QUALITY ENERGY MEETS YOUTHFUL ENERGY Along with the heartsAlong of Indianwith the customers, hearts of IndianToyota customers,Etios Toyota Etios 2010 2010World First. India First.World My First First. India First. My First 2015 2015 won the J.D Powerwon VDS the award J.D Power consecutively VDS award as India’s consecutively as India’s A NEW WORLD OF HIGHERA NEW QUALITY WORLD OF HIGHER QUALITY Most Dependable SedanMost Dependable in 2014 and Sedan 2015 and in 2014 also andthe 2015 and also the The new look Toyota EtiosThe new look Toyota Etios IQS award in 2015.IQS In award 2016, in Etios 2015. series In 2016, was Etios also series was also Liv tmrrw 2 days Liv tmrrw 2 days FROM THE MAKERS OFFROM THE MAKERS OF awarded 4 Star safetyawarded rating 4 from Star Globalsafety ratingNCAP .from Global NCAP2012 . QUALITY2012 HATCH FOR YOUNGSTERSQUALITY HATCH FOR YOUNGSTERS THE WORLD NO1. SEDANTHE WORLD NO1. SEDAN

The All New PlatinumThe All New Platinum Etios launched Etiosin 2016 launched in 2016 is the Most Dependableis the Most Dependable Sedan. Sedan. It stands synonymousIt stands synonymous STYLED TO IMPRESSSTYLED TO IMPRESS with utmostwith utmost The new Liva arrives withThe newan attractive Liva arrives new with an attractive new Dependability, Dependability, Safety, Safety, exterior design plus aexterior host of features,design plus a host of features, including a bold new frontincluding grille, a abold cool new new front grille, a cool new Comfort and Quality,Comfort to and Quality, to Optitron display, and wholeOptitron lot display,more. and whole lot more.

THE MOST DEPENDABLE SEDAN THE MOSTappeal DEPENDABLE SEDAN a big appeal happy a big happy My first achievement Q ClassMy performance first achievement that keeps Q Class me performance ahead. that keeps me ahead. The new Toyota Etios. The realnew sedanToyota Etios. The real sedan family. family. Fame ki brand new pehchaanFame ki brand new pehchaan Fame ki brand new pehchaanFame ki brand new pehchaan 2011 2011A NEW WORLD OF HIGHERA NEW QUALITY WORLD OF HIGHER QUALITY2013 2013 THE REAL SEDAN THE REAL SEDAN THE SEDAN THAT THEALWAYS SEDAN PUTS THAT YOUR ALWAYS FAMILY PUTS FIRST. YOUR FAMILY FIRST. 2013 QUALITY2013 HATCH FOR YOUNGSTERSQUALITY HATCH FOR YOUNGSTERS2016 2016QUALITY HATCH FOR YOUNGSTERSQUALITY HATCH FOR YOUNGSTERS

INNOVA - JOURNEYINNOVA OF - INDIA’S JOURNEY NO OF 1 INDIA’S NO 1 In the followingIn the years, following the brand years, the 2016 brand 2016 The journey of theThe Innova journey began of the in Innova India inbegan 2005 in as India it aimed in 2005 as it aimed launched severallaunched successful several special successful special to continue theto legacy continue created the legacy by Qualis. created The byInnova Qualis. took The Innova took editions to set editions new records to set and new higher records and higher the success storythe forwardsuccess when story itforward was received when it well was by received the well by the standards. In 2015,standards. Innova In successfully 2015, Innova successfully customers andcustomers the industry and experts the industry alike, creatingexperts alike,a new creating a new completed 10 yearscompleted in India, 10 winningyears in theIndia, winning the segment in thesegment Indian automobile in the Indian industry. automobile industry. J.D. Power AwardJ.D. forPower 10 years Award in afor row. 10 years in a row.

REVOLUTIONARYREVOLUTIONARY NEW INNOVA NEW INNOVA CRYSTA CRYSTA 2016 saw the2016 launch saw of the the launch most of the most anticipated anticipated more luxurious more and luxurious and LAUNCH OF INNOVALAUNCH CRYSTA OF AT INNOVA AUTO EXPOCRYSTA 2016 AT AUTO EXPO 2016 powerful avatarpowerful of the avatar Innova of - the the Innova - the The versatilityThe and versatility the utility and of the the utility car became of the its car became its Innova Crysta.Innova It was Crysta. unveiled It was at the unveiled at the strengths evenstrengths more when even a celebrity more when brand a celebrity ambassador brand ambassador Auto Expo 2016Auto and Expo as was 2016 expected, and as was expected, was roped inwas for roped endorsements. in for endorsements. In 2007, Innova In 2007, Innova became an instantbecame hit. an The instant official hit. The official celebrated 50,000celebrated happy 50,000 customers happy and customers set new and set new launch of the Newlaunch Innova of the Crysta New wasInnova in Crysta was in benchmarks inbenchmarks terms of quality in terms and customer of quality delight.and customer For delight. For May across 9 citiesMay acrossthrough 9 acities press through and a press and the 5th anniversarythe 5th of anniversary the Innova, of the the car Innova, has been the car has been customer meet.customer meet. positioned as apositioned luxury vehicle. as a luxury vehicle. 2005 2005 2008 2008 2009 2009 2010 2010 2012 2012 2013 2013 2014 2014

80 80 TKM - SUSTAINABILITYTKM -REPORT SUSTAINABILITY 2016 REPORT 2016 TKM - SUSTAINABILITYTKM -REPORT SUSTAINABILITY 2016 REPORT 2016 81 81 MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION

TOYOTA CONNECTTOYOTA [T-CONNECT] CONNECT [T-CONNECT] MAKING A MARKMAKING AT THE A MARK AT THE The Auto Expo 2016The sawAuto the Expo launch 2016 of saw cloud the basedlaunch of cloud based telematics servicestelematics “Toyota Connect services – “ToyotaConnected Connect services – Connected services AUTO EXPO 2016AUTO EXPO 2016 with Human Touch”with for Human Toyota Touch” customers for Toyota in India customers to in India to The Auto Expo is The India's Auto premier Expo is India's premierexperience global experiencestandard in globalpremium standard and personalized in premium and personalized auto event whereauto the event biggest where the biggestconnected services.connected Toyota car services. owners Toyota will be car able owners to will be able to names in the automobilenames inindustry the automobile industryaccess Toyota Connectaccess with Toyota a smart Connect phone with application. a smart phone application. come together oncecome in two together years to once in two yearsT-connect to is a fullyT-connect integrated is a cloud fully based integrated telematics cloud based telematics showcase their latestshowcase and their the latest and theservice platform linkedservice to platform Global Toyota linked Smart to Global Center, Toyota Smart Center, finest. This year, finest. the gargantuan This year, the gargantuansupported by dedicatedsupported premium by dedicated call center, premium integrated call center, integrated event was hostedevent In India was Expo hosted In India Expowith Toyota's dealerwith network Toyota's and dealer service network providers. and serviceWith providers. With Mart, Greater Noida,Mart, India Greater from 3rd Noida, India from 3rdhost services like host 24x7 services a Assisted like Navigation 24x7 a Assisted with Live Navigation with Live to 9th February. to 9th February. traffic informationtraffic and GPS information location and based GPS Road location side based Road side To sum is up. the ToAuto sum Expo is up.2016 the Auto Expo 2016Assistance, online Assistance,maintenance online appointment maintenance this service, appointment this service, was a roaring successwas afor roaring Toyota. success for Toyota.live check of servicelive progress, check of e-payment service progress, etc., Toyota e-payment aims etc., Toyota aims The launches. eventsThe andlaunches. displys events and displysto support customer'sto support driving customer's and lifestyle driving needs, and making lifestyle needs, making were not just lovedwere by the not visitors. just loved by the visitors.the experience of possessingthe experience a Toyota of possessing vehicle both a Toyota safe and vehicle both safe and the press also showeredthe press praises also on showered praises enjoyable.on enjoyable. it in some of the country'sit in some leading of the country's leadingToyota considers roleToyota of telematics considers important role of telematics for using important this for using this newspapers and magazines.newspapers and magazines. combination of technologycombination and personalizationof technology and provide personalization its provide its customers with a customers safe, secure with and a safe,convenient secure mobility and convenient mobility lifestyle. lifestyle.

THE TOYOTA BOOTHTHE TOYOTA BOOTH The Zones were dedicatedThe Zones to werethe new dedicated upcoming to the product new upcoming product THE HYBRID ZONETHE HYBRID ZONE THE NEW PRIUS THE NEW PRIUS Toyota had one Toyota of the had largest one and of the busiest largest booths and busiestlaunches, booths while thelaunches, Corners whiledemonstrated the Corners Toyota's demonstrated steps Toyota's steps Ever since the firstEver Prius since hybrid the took first to Prius the roads hybrid nearly took to 20 the roads Onnearly 4th February20 theOn new 4th Prius February made the its new debut Prius in front made of itsthe debut in front of the designed elegantlydesigned and differently elegantly showcasing and differently the unique showcasing thetowards unique the environmenttowards and the the environment society at largeand the through society at large through years ago, Toyota hasyears been ago, proud Toyota to be has called been Hybrid proud toleader be called Hybridnation's leader press at nation's the Auto press Expo at 2016, the Mr. Auto Naomi Expo 2016,Ishii, Mr. Naomi Ishii, 3D wave signature3D feature-which wave signature has feature-which been an intrinsic has been an their intrinsic advanced technology,their advanced safety technology, measures safety and eco measures and eco with 8 million customerswith 8 millionglobally. customers At the Auto globally. Show 2016,At the Auto ShowManaging 2016, Director,Managing Toyota Kirloskar Director, Motor Toyota took Kirloskar to the Motor took to the part of the Toyotapart exhibitions of the Toyota worldwide exhibitions since the worldwide past since friendly the past initiatives.friendly Under initiatives. the wave, Under the Best the in wave, Town the Best in Town Toyota displayed anToyota exciting displayed hybrid zone an exciting which saw hybrid the zone new which sawstage the new to explain thestage key features to explain to the keyaudience features before to the the audience before the few years. The stallfew was years. strategically The stall divided was strategically into 3 zones divided intoinitiatives 3 zones coveringinitiatives Toyota Driving covering School Toyota (TDS). Driving Toyota School (TDS). - the lead symbolPrius of- the Toyota's lead symbol entry in of India Toyota's with entrythe in Indiafinal with unveiling the by Mr.final Naomi unveiling Ishii and by Mr. Mr. Naomi Vikram Ishii Kirloskar. and Mr. Vikram Kirloskar. Financial ServicesFinancial (TFS). Toyota Services Genuine (TFS). Accessories Toyota Genuine Accessories and 3 comers - eachand representing3 comers - each different representing offerings different & offerings & hybrid technology,hybrid the Camry technology, -Toyota the luxury Camry hybrid, -Toyota the luxury hybrid,The public the days sawThe a publiclot more days of sawfootfalls a lot as more the ofToyota footfalls as the Toyota facets of the brand.facets Toyota's of the overall brand. theme Toyota's demonstrated overall theme demonstrated(C&A). EM60 (services)(C&A). and EM60 Toyota's (services) Car serviceand Toyota's (UTrust) Car service (UTrust) Miral - Toyota hybrid.Miral The - Toyota Virtual hybrid. Reality The hybrid Virtual simulator Reality hybrid simulator were displayed. were displayed. booth became the centerbooth becameof attraction the center of the expo,of attraction thanks ofto the expo, thanks to Toyota Global 2020Toyota vision Global- leading 2020 the vision mobility - leading evolution the mobility evolution also gave the customersalso gave an theexciting customers experience an exciting into the experience a intostellar the display ofa automobiles stellar display and of an automobiles array of stunning and an array of stunning through QDR, environmentthrough QDR, consciously environment with the consciously highest with the highest world of Hybrid technologyworld of Hybrid technology performances by performances some of the by best some names of the in thebest names in the safety standards andsafety advanced standards technology and advanced which technology would which would entertainment industryentertainment like the industry'Taiko Drummers' like the 'Taiko and Drummers' and organically contributeorganically to new India'scontribute growth. to new India's growth. international Symphony'.international Symphony'.

THE SUV ZONE THE SUV ZONE THE LAUNCH ZONE THE LAUNCH ZONE THE SEDAN & HATCHBACKTHE ZONESEDAN & ZONE VIRTUAL REALITY HYBRIDVIRTUAL SIMULATOR REALITY EXPERIENCE HYBRID SIMULATOR FOR CUSTOMERS EXPERIENCE FOR CUSTOMERS THE NEW PRIUS DEBUTTHE AT AUTONEW PRIUS EXPO 2016DEBUT AT AUTO EXPO 2016

HYBRID ZONE HYBRID ZONE SAFETY CORNER SAFETY CORNER BEST IN TOWN CORNERBEST IN TOWN CORNER ARRAY OF STUNNING PERFORMANCESARRAY OF STUNNING AT AUTO PERFORMANCES EXPO 2016 AT AUTO EXPO 2016 UNVEILING OF TOYOTA UNVEILINGCONNECT OF TOYOTA CONNECT

82 82 TKM - SUSTAINABILITYTKM REPORT - SUSTAINABILITY 2016 REPORT 2016 TKM - SUSTAINABILITYTKM REPORT - SUSTAINABILITY 2016 REPORT 2016 83 83 MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION MARKETING AND BRANDMARKETING PROMOTION AND BRAND PROMOTION

TOYOTA CONNECTTOYOTA [T-CONNECT] CONNECT [T-CONNECT] MAKING A MARKMAKING AT THE A MARK AT THE The Auto Expo 2016The sawAuto the Expo launch 2016 of saw cloud the basedlaunch of cloud based telematics servicestelematics “Toyota Connect services – “ToyotaConnected Connect services – Connected services AUTO EXPO 2016AUTO EXPO 2016 with Human Touch”with for Human Toyota Touch” customers for Toyota in India customers to in India to The Auto Expo is The India's Auto premier Expo is India's premierexperience global experiencestandard in globalpremium standard and personalized in premium and personalized auto event whereauto the event biggest where the biggestconnected services.connected Toyota car services. owners Toyota will be car able owners to will be able to names in the automobilenames inindustry the automobile industryaccess Toyota Connectaccess with Toyota a smart Connect phone with application. a smart phone application. come together oncecome in two together years to once in two yearsT-connect to is a fullyT-connect integrated is a cloud fully based integrated telematics cloud based telematics showcase their latestshowcase and their the latest and theservice platform linkedservice to platform Global Toyota linked Smart to Global Center, Toyota Smart Center, finest. This year, finest. the gargantuan This year, the gargantuansupported by dedicatedsupported premium by dedicated call center, premium integrated call center, integrated event was hostedevent In India was Expo hosted In India Expowith Toyota's dealerwith network Toyota's and dealer service network providers. and serviceWith providers. With Mart, Greater Noida,Mart, India Greater from 3rd Noida, India from 3rdhost services like host 24x7 services a Assisted like Navigation 24x7 a Assisted with Live Navigation with Live to 9th February. to 9th February. traffic informationtraffic and GPS information location and based GPS Road location side based Road side To sum is up. the ToAuto sum Expo is up.2016 the Auto Expo 2016Assistance, online Assistance,maintenance online appointment maintenance this service, appointment this service, was a roaring successwas afor roaring Toyota. success for Toyota.live check of servicelive progress, check of e-payment service progress, etc., Toyota e-payment aims etc., Toyota aims The launches. eventsThe andlaunches. displys events and displysto support customer'sto support driving customer's and lifestyle driving needs, and making lifestyle needs, making were not just lovedwere by the not visitors. just loved by the visitors.the experience of possessingthe experience a Toyota of possessing vehicle both a Toyota safe and vehicle both safe and the press also showeredthe press praises also on showered praises enjoyable.on enjoyable. it in some of the country'sit in some leading of the country's leadingToyota considers roleToyota of telematics considers important role of telematics for using important this for using this newspapers and magazines.newspapers and magazines. combination of technologycombination and personalizationof technology and provide personalization its provide its customers with a customers safe, secure with and a safe,convenient secure mobility and convenient mobility lifestyle. lifestyle.

THE TOYOTA BOOTHTHE TOYOTA BOOTH The Zones were dedicatedThe Zones to werethe new dedicated upcoming to the product new upcoming product THE HYBRID ZONETHE HYBRID ZONE THE NEW PRIUS THE NEW PRIUS Toyota had one Toyota of the had largest one and of the busiest largest booths and busiestlaunches, booths while thelaunches, Corners whiledemonstrated the Corners Toyota's demonstrated steps Toyota's steps Ever since the firstEver Prius since hybrid the took first to Prius the roads hybrid nearly took to 20 the roads Onnearly 4th February20 theOn new 4th Prius February made the its new debut Prius in front made of itsthe debut in front of the designed elegantlydesigned and differently elegantly showcasing and differently the unique showcasing thetowards unique the environmenttowards and the the environment society at largeand the through society at large through years ago, Toyota hasyears been ago, proud Toyota to be has called been Hybrid proud toleader be called Hybridnation's leader press at nation's the Auto press Expo at 2016, the Mr. Auto Naomi Expo 2016,Ishii, Mr. Naomi Ishii, 3D wave signature3D feature-which wave signature has feature-which been an intrinsic has been an their intrinsic advanced technology,their advanced safety technology, measures safety and eco measures and eco with 8 million customerswith 8 millionglobally. customers At the Auto globally. Show 2016,At the Auto ShowManaging 2016, Director,Managing Toyota Kirloskar Director, Motor Toyota took Kirloskar to the Motor took to the part of the Toyotapart exhibitions of the Toyota worldwide exhibitions since the worldwide past since friendly the past initiatives.friendly Under initiatives. the wave, Under the Best the in wave, Town the Best in Town Toyota displayed anToyota exciting displayed hybrid zone an exciting which sawhybrid the zone new which sawstage the new to explain thestage key features to explain to the keyaudience features before to the the audience before the few years. The stallfew was years. strategically The stall divided was strategically into 3 zones divided intoinitiatives 3 zones coveringinitiatives Toyota Driving covering School Toyota (TDS). Driving Toyota School (TDS). Toyota Prius - the lead symbolPrius of- the Toyota's lead symbol entry in of India Toyota's with entrythe in Indiafinal with unveiling the by Mr.final Naomi unveiling Ishii and by Mr. Mr. Naomi Vikram Ishii Kirloskar. and Mr. Vikram Kirloskar. Financial ServicesFinancial (TFS). Toyota Services Genuine (TFS). Accessories Toyota Genuine Accessories and 3 comers - eachand representing3 comers - each different representing offerings different & offerings & hybrid technology,hybrid the Camry technology, -Toyota the luxury Camry hybrid, -Toyota the luxury hybrid,The public the days sawThe a publiclot more days of sawfootfalls a lot as more the ofToyota footfalls as the Toyota facets of the brand.facets Toyota's of the overall brand. theme Toyota's demonstrated overall theme demonstrated(C&A). EM60 (services)(C&A). and EM60 Toyota's (services) Car serviceand Toyota's (UTrust) Car service (UTrust) Miral - Toyota hybrid.Miral The - Toyota Virtual hybrid. Reality The hybrid Virtual simulator Reality hybrid simulator were displayed. were displayed. booth became the centerbooth becameof attraction the center of the expo,of attraction thanks ofto the expo, thanks to Toyota Global 2020Toyota vision Global- leading 2020 the vision mobility - leading evolution the mobility evolution also gave the customersalso gave an theexciting customers experience an exciting into the experience a intostellar the display ofa automobiles stellar display and of an automobiles array of stunning and an array of stunning through QDR, environmentthrough QDR, consciously environment with the consciously highest with the highest world of Hybrid technologyworld of Hybrid technology performances by performances some of the by best some names of the in thebest names in the safety standards andsafety advanced standards technology and advanced which technology would which would entertainment industryentertainment like the industry'Taiko Drummers' like the 'Taiko and Drummers' and organically contributeorganically to new India'scontribute growth. to new India's growth. international Symphony'.international Symphony'.

THE SUV ZONE THE SUV ZONE THE LAUNCH ZONE THE LAUNCH ZONE THE SEDAN & HATCHBACKTHE ZONESEDAN & HATCHBACK ZONE VIRTUAL REALITY HYBRIDVIRTUAL SIMULATOR REALITY EXPERIENCE HYBRID SIMULATOR FOR CUSTOMERS EXPERIENCE FOR CUSTOMERS THE NEW PRIUS DEBUTTHE AT AUTONEW PRIUS EXPO 2016DEBUT AT AUTO EXPO 2016

HYBRID ZONE HYBRID ZONE SAFETY CORNER SAFETY CORNER BEST IN TOWN CORNERBEST IN TOWN CORNER ARRAY OF STUNNING PERFORMANCESARRAY OF STUNNING AT AUTO PERFORMANCES EXPO 2016 AT AUTO EXPO 2016 UNVEILING OF TOYOTA UNVEILINGCONNECT OF TOYOTA CONNECT

82 82 TKM - SUSTAINABILITYTKM REPORT - SUSTAINABILITY 2016 REPORT 2016 TKM - SUSTAINABILITYTKM REPORT - SUSTAINABILITY 2016 REPORT 2016 83 83 MARKETING AND BRAND PROMOTION

The Hybrid Journey STEERING IT IN THE TOYOTA WAY..! TOYOTA AT INDIA AFRICA SUMMIT Toyota believes that environment-friendly vehicles can In line with 'Make in India' campaign, Toyota extended it's only truly have a positive impact if they are widely used. support to the 3rd India African Summit (IAFS) held in Toyota has endeavoured to encourage the mass-market October,2015 by providing 55 Camry Hybrid 'Green cars' adoption of hybrid vehicles since, 1997, with the for the transportation of the African Nation Delegation. establishment of Toyota Hybrid Systems, followed by the This summit promoted India's vision towards pollution launch of Prius – the world's first mass-produced hybrid control and our environment-friendly technology, passenger vehicle in Japan. Since then, Toyota hybrid thereby, encouraging faster mass adoption of Hybrid and vehicles have received tremendous support from Electric vehicles in India. consumers around the world. Toyota has positioned hybrid technologies that enable the STRENGTHENING THE HYBRID FOOT-HOLD use of different fuel combinations and environmental Being a pioneer in hybrid technology, Toyota has sold technologies for the development of Eco friendly vehicles. more than 8 million hybrid vehicles all over the globe. Our Camry Hybrid is accepted by our Indian customers and CAMRY HYBRID – LUXURY AHEAD OF IT'S TIME the testimony being, out of all the combined sales of As Toyota's sincere effort to curb the carbon emission Camry range, more than 90% sales are attributed to the woes in India and across the globe, with the concept of Camry Hybrid only, thereby, motivating our automotive “alternative motoring”, , India industry to innovate and bring out the best environmental started manufacturing Camry Gasoline - India's first ever friendly technologies in the Hybrid vehicles. locally manufactured Hybrid in 2012. With it's launch in the Toyota therefore plans to continue working to develop following year 2013, Toyota marked an important more fuel efficient vehicles along with ground breaking milestone in the history of the Indian Automotive Industry. Hybrid technologies, economic feasibility and expansion India, being globally the 9th Country to manufacture Toyota of its product line up, including that of non-hybrid Hybrid, launched The All New Camry – Camry Hybrid and environment - friendly vehicles that are popular with Camry Gasoline in 2015. Taking luxury to the next level the customers across the diverse regions of the world. Camry Hybrid is designed to match the refined and ever evolving customers need for a luxury car. It is a self TOYOTA AT FAME INDIA ECO DRIVE charging vehicle, full hybrid unlike an electric vehicle with Toyota Camrys' exclusive design and eco-friendly Toyota's (HSD) powertrain, leading – features made it the first hybrid to qualify for the incentive edge 48% fuel efficiency and 25% lesser CO emissions 2 provided by GoI under Faster Adoption and Manufacturing than conventional vehicle of similar engine size petrol of Electric cars (FAME) to receive a markdown of Rs. variants. 70,000 in its price. Organized by the Ministry of Heavy Industries (MoHI) in New Delhi on 26th November 2015, OUR COMMITMENT TOWARDS 'MAKE IN INDIA’ the Eco Drive rally was initiated to promote public As Toyota's commitment towards ‘Make in India’ awareness on energy conservation and environmental campaign, Mr. Takeshi Uchiyamada, Chairman of the benefits to encourage the use of full hybrid vehicles in Board, Toyota Motor Corporation (TMC) met with Shri India. Narendra Modi, Honorable Prime Minister of India and The rally served as a prelude to the United Nations discussed the growing Indo-Japanese bilateral ties Climate Change Conference, held at Paris in through continued investments every year since Toyota December,2015. More than 50 hybrid and electric began operations in the year 1997. The company's plans vehicles from different automobile manufacturers to popularize hybrid in India in terms of environment and participated in FAME India Eco Drive energy saving were also discussed in the meeting.

TMC AND TKM TOP MANAGEMENT WITH HONORABLE PRIME MINISTER OF INDIA FAME INDIA ECO DRIVE

84 TKM - SUSTAINABILITY REPORT 2016