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Brand Guideline T 10 LEAGUE GUIDELINES KHEL BADAL GAYA HAI! T 10 LEAGUE GUIDELINES ELECTRIFYING T10CRICKETAINMENT T 10 LEAGUE GUIDELINES EVENT AUTHORITY T10 Sports Management FZC is a Group Company of the diversified multinational conglomerate – Mulk Holdings, which has a presence in over 90 countries. Emirates Cricket Board, UAE is the official governing body of the sport of Cricket in the UAE. ECB is an associate member of International Cricket Council and has been a member of ICC since 1990. It Is also a member of the Asian Cricket Council. Event Authority The Event Authority for the T10 League, 2018, in Sharjah is T10 Sports Management FZC. All Logos, Symbols, Wordmarks and Colours (any or all of which are referred to as the ‘T10 League or Event Identity’) are Trademark and (as appropriate) Copyright work of T10 Sports Management FZC. All uses must be strictly in accordance with Identity Guidelines. The Guidelines No part of these Guidelines may be copied, transmitted or used for any purpose without the permission of T10 Sports Management FZC. Images in the Brand & Identity Guidelines are courtesy of T10 Sports Management FZC and must not be reproduced or distributed without express permission. These Guidelines at all times remain the property of T10 Sports Management FZC and may be subject to change. For information, or approval for use of the T10 League Logo, please contact: T10 Sports Management FZC, PO Box 507703, Sharjah, United Arab Emirates, E: [email protected], W: www.ttensports.com LOGO & WORDMARK T 10 LEAGUE GUIDELINES BRAND LOGO RATIONALE The T10 league Logo has been designed to reflect The world of cricket has changed Speed of the game is represented by the thick italic font of T10 and T Ten League denoting a sense of solidity and forward/fast movement, and the globe representing a ball which is also reflective of the 3 elements of the game – bowling, batting and fielding The stylized globe with a batsman swinging encapsulates ‘Global’ and big hits which is what the shorter format is all about, and is also reflected in the T10 Trophy The colors in the T10 font and the globe comprise colors which reflect positive energy The T10 League script is compact like the format, yet, contemporary, assertive and inspiring Overall the logo reflects the spirit and the fastest form of the game T 10 LEAGUE GUIDELINES BRAND LOGO COMPONENTS The T10 League logo comprises two core elements: Symbol and Wordmark The relationship between the components of the logo is fixed and must only appear in the approved layouts provided in these guidelines. The components must not be changed, adjusted or modified under any circumstances. The inclination is always for the logo to be reproduced as the positive full color rendered stacked version (as shown here). If the full color logo cannot be reproduced, single color versions are available for use (please see details on the following pages). SYMBOL WORDMARK T 10 LEAGUE GUIDELINES BRAND LOGO COLOURS Combination of Pantone®, CMYK and RGB Colours for Symbol and Wordmark PANTONE 274 PANTONE 7709 CATALINA C 100 M 98 Y 25 K 44 AERO C 62 M 12 Y 17 K 0 R 0 G 0 B 83 R 91 G 179 B 201 CHRISTMAS PANTONE 7655 CHRISTMAS PANTONE 2587 C 31 M 84 Y 8 K 0 C 58 M 84 Y 0 K 0 PINK R 178 G 77 B 146 PURPLE R 128 G 73 B 158 CADMIUM PANTONE 715 CHINESE PANTONE 171 C 0 M 51 Y 89 K 0 C 0 M 82 Y 91 K 0 ORANGE R 249 G 147 B 52 ORANGE R 242 G 84 B 48 BUD PANTONE 360 WICKET PANTONE 360 C 54 M 7 Y 93 K 0 C 0 M 0 Y 0 K 100 GREEN R 131 G 183 B 76 BLACK R 29 G 29 B 27 T 10 LEAGUE GUIDELINES T10 LEAGUE GUIDELINES T 10 LEAGUE GUIDELINES T10 LEAGUE ARTWORK OVERVIEW MAIN LOGO SPORTS WORLD SPORTS WORLD HEADLINE DIN BLACK PANTONE 7655 PANTONE C 31 M 84 Y 8 K 0 G 77 B 146 R 178 2587 PANTONE C 58 M 84 Y 0 K B 158 R 128 G 73 715 PANTONE K 0 C 0 M 51 Y 89 B 52 G 147 R 249 171 PANTONE C 0 M 82 Y 91 K G 84 B 48 R 242 360 PANTONE K 0 C 54 M 7 Y 93 R 131 G 183 B 76 C BLACK PANTONE C 0 M Y K 100 R 29 G B 27 PANTONE 274 PANTONE C 100 M 98 Y 25 K 44 R 0 G B 83 7709 PANTONE C 62 M 12 Y 17 K 0 B 201 R 91 G 179 DIN BOLD DIN MEDIUM CATALINA AERO CHRISTMAS CHRISTMAS CADMIUM CHINESE BUD WICKET DIN REGULAR PINK PURPLE ORANGE ORANGE GREEN BLACK COPY TYPEFACES PHOTOGRAPHY COLORS T10league T10league T10league T10league Ocial www.ttensports.com SOCIAL & WEBSITE MAIN GRAPHIC SUB GRAPHIC T 10 LEAGUE GUIDELINES T10 LEAGUE LOGO ARTWORK FORMATS Recommended uses: Recommended uses: Four colour print applications such as: Recommended uses: Single colour applications, special treatments, lower quality or resolution printing: • brochures • ticketing • stationery • flags Print Premiums/giveaways • magazines • street banners • newspapers • keyrings • fascia signage • media boards/ • one colour print • pens backdrops • posters collateral • leather goods FULL COLOUR TOURNAMENT • accreditation • overprinting and • engraving LOGO CMYK personalisation, eg tickets, name tags • metal cutting • laser etching. Recommended uses: Embroidery • screen printing, eg bags, t-shirts • team kits (ensure contrasting colours are used). • embroidery, eg apparel • spot colour printing SINGLE COLOUR • vinyl decals TOURNAMENT LOGO • signage FULL COLOUR TOURNAMENT LOGO PMS Recommended uses: Recommended uses: On-screen/digital applications (in RGB colour mode) such as: • broadcast • online • websites • on-screen presentations. FULL COLOUR TOURNAMENT LOGO RGB T 10 LEAGUE GUIDELINES T10 LEAGUE LOGO – VERSIONS Color accuracy and consistency are essential and hence please use the predefined colours. All color references, values and artwork files (unless otherwise advised) are created from a standard PANTONE® Guide When it is not possible to print PMS colors, use the CMYK breakdowns. RGB values are for on-screen and website only. HTML values for digital applications. T 10 LEAGUE GUIDELINES T10 LEAGUE LOGO & VARIATIONS There are 2 variations of the T10 League logo accessible for use across the T10 League Tournament. It would be ideal if you can precisely select the orientation that best suits your design. 1 The preferred hierarchy for use is shown here. 1 LOGO VERTICAL Preferred Logo for all applications File name: T10_Logo_Vertical_2018.eps 2 2 LOGO HORIZONTAL For narrow items with a horizontal or square orientation File name: T10_Logo_Hor_2018.eps T 10 LEAGUE GUIDELINES T10 LEAGUE LOGO CONSTRUCTION GRIDS The T10 League Logo construction grid demonstrates the relative positioning GRID UNIT ‘X’ = 10% OF LOGO WIDTH OR HEIGHT of each element in the Logo. This spatial relationship between the elements must be maintained. Each grid unit is represented as an ‘X’ value. Should the digital artwork be inappropriate for certain applications (such as signwriting or grass graphics), it is recommended that the Logo be constructed using the grids provided on this page and the following page. GRID UNIT ‘X’ = 13% OF LOGO HEIGHT T 10 LEAGUE GUIDELINES T10 LEAGUE LOGO CLEAR ZONE The clear zone indicates the space around the T10 League Logo in which VERTICAL no other type, graphic and/or photographic elements may infringe. The clear zone is indicated by the grey grid and is the least amount of clear space that should be maintained around the T10 League Logo. X = HEIGHT OF ‘L’ HORIZONTAL X = HEIGHT OF ‘L’ T 10 LEAGUE GUIDELINES T10 LEAGUE VERTICAL LOGO PROPORTION To maintain consistency across formats, suppliers and stakeholders engaged in delivering the T10 League, we have demarcated some preferred relationships for the T10 League Logo based on typical proportions. The relationship alludes to both the sizes of the T10 League logo and its position on the page. For alternate formats, the relationship ought to be changed while keeping a similar feel. The preferred relationship shown here applies to all color variants of the vertical logo. X= 1/3 1/4 X= 1/6 X= 1/6 X= 1/5 X= 1/6 X X X X 1/4 1/4 1/4 1/4 T 10 LEAGUE GUIDELINES T10 LEAGUE HORIZONTAL LOGO PROPORTION It is important that the T10 league logo is clearly visible without dominating the overall application. The preferred location for the logo is on the right hand side, either as a signoff at the base or at the top depending on the context of its use in application. Only one T10 League Logo should appear on any one application. The preferred relationship shown here applies to all color variants of the landscape T10 league Logo. X= 1/3 X 1/4 X= 1/6 X= 1/6 X= 1/5 X= 1/6 X X X X 1/4 1/4 1/4 1/4 T 10 LEAGUE GUIDELINES T10 LEAGUE LOGO USAGE AND THE COLOUR PALETTE Main Logo (full colour) in Pos or Neg One Colour Logo White Mono Logo Black Mono Logo T 10 LEAGUE GUIDELINES T10 LEAGUE LOGO MINIMUM SIZE Minimum size standards have been developed all the T10 League vertical & horizontal logos to ensure quality and legibility of reproduction, they should not be recreated smaller than the predetermined minimum sizes. MINIMUM SIZE Logo VERTICAL 1 Minimum size: 20 mm high 1 Logo HORIZONTAL 2 Minimum size: 32 mm wide 20 mm hIgh 2 32 mm wide T 10 LEAGUE GUIDELINES LOGO APPLICATIONS T 10 LEAGUE GUIDELINES T10 LEAGUE LOGO ON-AIR It is important that the T10 League logo is clearly visible without dominating the overall application.
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