Pronto Computer Solutions (Pty) Ltd
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© Copyright Inc. 2010. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW. Pronto Computer Solutions (Pty) Ltd Pronto Computer Solutions – Company Prospectus 1 © Copyright Inc. 2010. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW. Table of Contents Statement of Confidentiality & Non-Disclosure ................................................................................... 3 Executive Summary............................................................................................................................... 4 1. Business Description ........................................................................................................................ 5 1.2 Company Ownership ......................................................................................................................... 6 1.3 BEE Status ........................................................................................................................................ 6 2. Products / Services ........................................................................................................................... 8 3. The Market ....................................................................................................................................... 11 3.1 Competitor Analysis ......................................................................................................................... 12 4. Sales and Marketing Strategies ...................................................................................................... 14 4.1 Introduction ...................................................................................................................................... 14 4.2 Market Segmentation Strategy ......................................................................................................... 14 4.3 Targeting Strategy ........................................................................................................................... 15 4.4 Promotion and Advertising Strategy ................................................................................................. 16 5. Management .................................................................................................................................... 19 5.1 Company Organization .................................................................................................................... 19 5.2 Management Team .......................................................................................................................... 19 5.3 Organizational Chart ........................................................................................................................ 20 5.4 Personnel ........................................................................................................................................ 21 6. Financials ......................................................................................................................................... 22 6.1 Current Financial Position ................................................................................................................ 22 6.2 Trial Balance Sheet ......................................................................................................................... 22 6.3 Income Statement ............................................................................................................................ 22 6.4 Debtor’s Age Analysis ...................................................................................................................... 22 6.5 Creditor’s Age Analysis .................................................................................................................... 22 6.7 Inventory ......................................................................................................................................... 23 6.8 Suppliers ......................................................................................................................................... 23 7. Sales Forecasts ............................................................................................................................... 24 8. Appendix .......................................................................................................................................... 25 8.1 Annexure A - Audited Financial Statements 8.2 Annexure B - Trail Balance: YtD (March 2011 – August 2011) 8.3 Annexure C - Income Statement: YtD (March 2011 - August 2011) 8.4 Annexure D - Debtors Age Analysis: End August 2011 8.5 Annexure E - Creditors Age Analysis: End August 2011 Pronto Computer Solutions – Company Prospectus 2 © Copyright Inc. 2010. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW. Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to the Recipient, is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with Pronto Computer Solutions (Pty) Ltd “PCS”. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without PCS's express written consent. PCS retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Pronto Computer Solutions – Company Prospectus 3 © Copyright Inc. 2010. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW. Executive Summary This document has been specifically created to provide a prospective SUPPLIER and/or CREDITOR with an overview of Pronto Computer Solutions “PCS”, a successfully established and profitable IT Reseller business based in the Mpumalanga Lowveld area. This company prospectus highlights all the relevant information relating to the business, resource structure and the existing and future revenue and profit projections, in lieu of soliciting additional supply relationships and/or credit facilities in order to assist PCS in further developing its product and service offering along with its CLIENT base. The confidential information utilised for this purpose will include: • Company profile o shareholding o management structure o resource skills matrix o divisional structures o history o business model o demographics o resources and skills • Demographic/regional information • Latest signed and audited financial statements • Up to date management accounts detailing: o income statements o balance sheets o cash flow statements • 3 years forward cash flow projections • List of current creditors and related payment terms and credit facilities • List of current Debtors and related age analysis • Advertising & Promotional “A&P” activities • All other relevant information Due to the extreme sensitivity and importance of the aforesaid, all efforts must be taken to secure the confidentiality of the information provided and both Parties shall use their commercially reasonable endeavors and will co-operate in good faith to procure the fulfillment of the mutual objectives being to develop a strategic business relationship. In partnering with PCS, our SUPPLIER’S and/or CREDITOR’S would not only receive a devoted commitment from PCS to building this envisioned long term profitable relationship, but that through these relationships, add an important and sustainable commercial value to PCS’s continued development and growth, by being able to offer an enhanced and comprehensive product and service offering to our CLIENTS. Yours sincerely, _________________________ Dawie Annandale Managing Director Pronto Computer Solutions (Pty) Ltd Pronto Computer Solutions – Company Prospectus 4 © Copyright Inc. 2010. All rights reserved. Protected by the copyright laws of the