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Post Advertising Campaign Report

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Post Advertising Campaign Report Post campaign analysis for NHS Stroke Consultation campaign The picture can't be displayed. Helping to make Kent a better place to live and work Introduction This presentation outlines the exposure that NHS Stroke Consultation received by using a combination of media across the KM Media Group to promote your consultation to those living and working in Kent and Medway. The campaign ran from 26 February - 20 April 2018 and consisted of: • Press adverts in all KM Media Group titles • Digital alerts on kentonline.co.uk local sites • Radio adverts across 7 transmitters & DAB The picture can't be displayed. Helping to make Kent a better place to live and work Press 26 February to 19 April Quarter page adverts (early right hand) were ran across 12 publications, targeting specific areas where events were being held. For the last few weeks of the campaign advertisements appeared in all titles. A total of 63 inserts across the 8 weeks in the following newspapers: Paids • East Kent Mercury (Series) • Gravesend & Dartford Messenger (Series) • Kent Messenger (Series) • Kentish Express (Series) • Kentish Gazette Group • Folkestone & Hythe Express • Medway Messenger (Monday) • Sheerness Times Guardian • Sittingbourne News Extra Frees • Canterbury Extra • Thanet Extra • Messenger Extra The picture can't be displayed. Helping to make Kent a better place to live and work Press Examples of press advertisements The picture can't be displayed. Helping to make Kent a better place to live and work Digital 13 - 17 April A short five day campaign consisting of mobile digital alerts ran across the following 11 local kentonline.co.uk sites: Example of Digital Alert Campaign results • Ashford • Canterbury • Dartford • Deal • Folkestone • Gravesend • Maidstone • Medway • Sheerness • Sittingbourne • Thanet The picture can't be displayed. Helping to make Kent a better place to live and work Radio 26 February - 20 April 30” commercials ran across all seven kmfm stations & DAB kmfm Group has 206,400 weekly listeners • kmfm Ashford 107.6 fm RAJAR Q4 2017 (Julyl 2017 - Dec 2017) • kmfm Canterbury 106 fm • kmfm Folkestone and Dover 96.4fm/ 106.8 fm • kmfm Maidstone 105.6 fm • kmfm Medway 100.4 fm / 107.9 fm • kmfm Thanet 107.2 fm • kmfm West Kent 96.2 fm / 101.6 fm • DAB - kmfm.co.uk The picture can't be displayed. Helping to make Kent a better place to live and work Script and audio 26 February - 13 April - Original campaign Click here to hear audio Spots summary: ● Booked: 2,688 ● Bonus: 1,036 ● Total aired: 3,724 The picture can't be displayed. Helping to make Kent a better place to live and work Script and audio 14 - 20 April - Extension campaign Click here to hear audio Spots summary: ● Booked: 392 ● Bonus: 192 ● Total aired: 584 The picture can't be displayed. Helping to make Kent a better place to live and work Summary Total 63 inserts across Total 52,503 page impressions Total 4,308 spots across 12 publications across 7 stations and DAB 11 websites Total reach 341,269 Adults 15+ OTH 14 Campaign managed by: Jenny Coxall Senior Account Manager, Kent Accounts Team Email: [email protected] DDI: 01622 794515 Mobile: 07740 896561 KMmediagroup.co.uk Medway House, Sir Thomas Longley Road, Medway City Estate, Rochester ME2 4DU Follow us on Twitter @km_commercial @km _medway @km_maidstone The picture can't be displayed. Helping to make Kent a better place to live and work.
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