Post campaign analysis for NHS Stroke Consultation campaign
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Helping to make Kent a better place to live and work Introduction
This presentation outlines the exposure that NHS Stroke Consultation received by using a combination of media across the KM Media Group to promote your consultation to those living and working in Kent and Medway.
The campaign ran from 26 February - 20 April 2018 and consisted of:
• Press adverts in all KM Media Group titles
• Digital alerts on kentonline.co.uk local sites
• Radio adverts across 7 transmitters & DAB
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Helping to make Kent a better place to live and work Press
26 February to 19 April Quarter page adverts (early right hand) were ran across 12 publications, targeting specific areas where events were being held. For the last few weeks of the campaign advertisements appeared in all titles. A total of 63 inserts across the 8 weeks in the following newspapers:
Paids • East Kent Mercury (Series) • Gravesend & Dartford Messenger (Series) • Kent Messenger (Series) • Kentish Express (Series) • Kentish Gazette Group • Folkestone & Hythe Express • Medway Messenger (Monday) • Sheerness Times Guardian • Sittingbourne News Extra
Frees • Canterbury Extra • Thanet Extra
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Helping to make Kent a better place to live and work Press
Examples of press advertisements
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Helping to make Kent a better place to live and work Digital
13 - 17 April A short five day campaign consisting of mobile digital alerts ran across the following 11 local kentonline.co.uk sites: Example of Digital Alert Campaign results • Ashford • Canterbury • Dartford • Deal • Folkestone • Gravesend • Maidstone • Medway • Sheerness • Sittingbourne • Thanet
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Helping to make Kent a better place to live and work Radio
26 February - 20 April
30” commercials ran across all seven kmfm stations & DAB kmfm Group has 206,400 weekly listeners • kmfm Ashford 107.6 fm RAJAR Q4 2017 (Julyl 2017 - Dec 2017) • kmfm Canterbury 106 fm
• kmfm Folkestone and Dover 96.4fm/ 106.8 fm
• kmfm Maidstone 105.6 fm
• kmfm Medway 100.4 fm / 107.9 fm
• kmfm Thanet 107.2 fm
• kmfm West Kent 96.2 fm / 101.6 fm
• DAB - kmfm.co.uk
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Helping to make Kent a better place to live and work Script and audio
26 February - 13 April - Original campaign
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Spots summary: ● Booked: 2,688 ● Bonus: 1,036 ● Total aired: 3,724
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Helping to make Kent a better place to live and work Script and audio
14 - 20 April - Extension campaign
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Spots summary: ● Booked: 392 ● Bonus: 192 ● Total aired: 584
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Helping to make Kent a better place to live and work Summary
Total 63 inserts across Total 52,503 page impressions Total 4,308 spots across 12 publications across 7 stations and DAB 11 websites Total reach 341,269 Adults 15+ OTH 14
Campaign managed by:
Jenny Coxall Senior Account Manager, Kent Accounts Team Email: [email protected] DDI: 01622 794515 Mobile: 07740 896561 KMmediagroup.co.uk
Medway House, Sir Thomas Longley Road, Medway City Estate, Rochester ME2 4DU Follow us on Twitter @km_commercial @km _medway @km_maidstone
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Helping to make Kent a better place to live and work