DOCSLIB.ORG

Twenty20 Vision the Commercial Future of Cricket

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Twenty20 Vision the Commercial Future of Cricket Twenty20 Vision The Commercial Future Of Cricket A Management Report published and distributed by International Marketing Reports Ltd Suite 7 33 Chapel Street Buckfastleigh TQ11 0AB United Kingdom Tel: +44 (0) 1364 642224 www.imrsponsorship.com [email protected] Cover Design by Karen Painter ISBN 9781905685103 eISBN 9781905685233 Copyright ©2009 by International Marketing Reports Ltd All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying or otherwise, without the prior permission of the publisher and copyright owner. While every effort has been made to ensure accuracy of the information, advice and comment in this publication, the publisher cannot accept responsibility for any errors. The views expressed in this report are not necessarily those of the publisher. 2 The Author David Smith is a journalist whose specialist areas are business reporting and cricket. He was chief writer on cricket websites produced by both Channel 4 and Channel 5, and writes on cricket and rugby for The Times. He will be covering the 2009 Ashes for Channel 5's website. His writing on business-related subjects has appeared in several UK national papers, including the Daily Telegraph, The Guardian and The Times. Acknowledgements The author and publishers would like to thank the following for their invaluable help in the preparation of this report: James Buttler, Will Collinson, Nigel Currie, Michael Fordham, Mark Foster, Michael Goldman, Gideon Haigh, Steven Hirst, Nick Hoult, Christopher Hyde, Esau Isaac, Peter Jackson, Kate Johns, Richard Kay, Glenn Lovett, James Matheson, Paul Mitchell, Tim Percival, Adrian Pritchard, Will Reynolds, Stuart Robertson, Katie Wood. 3 Table Of Contents EXECUTIVE SUMMARY .................................................................................... 13 TV Rights Growth ............................................................................................ 13 Sponsorship .................................................................................................... 14 Cricket Attendance .......................................................................................... 15 The Development Of Twenty20 ....................................................................... 15 The Indian Premier League ............................................................................. 16 Twenty20 And The ECB .................................................................................. 16 Case Studies ................................................................................................... 17 The Future ....................................................................................................... 17 1. SPONSORSHIP RIGHTS IN CRICKET .......................................................... 18 Governing Body Sponsorship Deals ................................................................ 18 Domestic Cricket Club Sponsorship Deals ...................................................... 26 Australia ....................................................................................................... 26 England ....................................................................................................... 30 India ............................................................................................................. 38 South Africa ................................................................................................. 42 New Zealand ................................................................................................ 42 Pakistan ....................................................................................................... 43 West Indies .................................................................................................. 44 Cricket Sponsorship Analysis .......................................................................... 45 Global Cricket Sponsorship ......................................................................... 45 Twenty20 Cricket Sponsorship .................................................................... 46 Australian Cricket Sponsorship .................................................................... 47 English Cricket Sponsorship ........................................................................ 48 Indian Cricket Sponsorship .......................................................................... 49 2. CRICKET ATTENDANCE ............................................................................... 51 Cricket World Cup ........................................................................................... 51 Australia .......................................................................................................... 52 England ........................................................................................................... 56 India ................................................................................................................ 63 South Africa ..................................................................................................... 64 3. CRICKET TV RIGHTS .................................................................................... 67 International..................................................................................................... 69 Australia .......................................................................................................... 70 England ........................................................................................................... 71 India ................................................................................................................ 72 New Zealand ................................................................................................... 73 Pakistan .......................................................................................................... 74 Sri Lanka ......................................................................................................... 74 South Africa ..................................................................................................... 75 West Indies...................................................................................................... 75 United States ................................................................................................... 76 4 4. TWENTY20 – THE HISTORY ......................................................................... 77 The Indian Premier League And Indian Cricket League .................................. 80 The IMG Formula For Success .................................................................... 81 The IPL‟s Financial Results ......................................................................... 83 Franchisees ................................................................................................. 84 Sponsor Reaction ........................................................................................ 86 Television Audiences ................................................................................... 87 Public Reaction ............................................................................................ 90 Conclusion ................................................................................................... 92 Valuations To Rise ....................................................................................... 95 Terrorism ..................................................................................................... 95 IPL Moves To South Africa .......................................................................... 96 Indian Cricket League .................................................................................. 97 Allen Stanford‟s Twenty20 tournaments .................................................... 101 5. THE CHAMPIONS LEAGUE AND THE ENGLISH PREMIER LEAGUE ...... 106 Sponsors‟ Responses To The Twenty20 Cup ............................................... 106 County Responses To The Twenty20 Cup .................................................... 109 Timing ........................................................................................................ 109 Weather ..................................................................................................... 110 Critical Success Factors ............................................................................ 110 Future Critical Success Factors ................................................................. 110 Finances .................................................................................................... 111 New Audience ............................................................................................ 111 ECB Research ............................................................................................... 111 Differentiation ................................................................................................ 112 The Recession .............................................................................................. 115 The Question Of Overkill ............................................................................... 116 The Champions League ................................................................................ 118 Schedule .................................................................................................... 118 Sponsors...................................................................................................
Load more

Recommended publications
  • Media Guide 2
    MEDIA GUIDE 2 The ICC would like to thank all its Commercial Partners for their support of the ICC Women’s World Cup England and Wales 2017 3 WELCOME ICC CHIEF EXECUTIVE I extend a warm welcome to members of the As we look forward to a world-class event in world-class media who are in England and Wales to cover conditions, I take this opportunity to thank the England and Wales Cricket Board, its staff, ground authorities the ICC Women’s World Cup 2017, the third and volunteers in helping us organize this mega event. time the pinnacle 50-over event for women has My colleagues at the ICC too deserve appreciation for been staged here. striving hard to ensure a special event. Women, of course, have been the torch-bearers in relation I would also like to thank our commercial and broadcast to the World Cup because they organized their first one in partners for their support, without which the event would 1973, two years before men played their first World Cup, not have been on this large scale. also in England. This fact definitely adds credence to our As for the media, our thanks are due to each one of you tag line for the event – “Who Runs the World?” whether you’re reporting from the games or enabling fans The tournament brings together the top eight teams, who around the world to engage in our sport from the confines fight it out in a grueling round-robin format with every of your newsroom. The growth of the women’s game is in team playing each other.
    [Show full text]
  • Fifth Annual Report 2005-06
    Fifth Annual Report 2005-06 4th Grade Premiers 5th Grade Premiers AW Green Shield Semi-Finalists Club President Michael Whitney with 2005-06 Premiership Cups and winning captains David Townsend - 4th Grade and Dean White - 5th Grade www.randwickpetershamcricket.com.au Randwick Petersham Cricket 2005-06 Highlights ………. • 4th and 5th Grade Premiers – giving the club five premierships in five seasons • 4th Grade Minor Premiers – the third minor premiership for the club • Finalist in the Metropolitan Shield competition (our 6th Grade team) • Semi-finalist in the A W Green Shield Competition for the second successive year • 5th Grade won last 10 matches to win premiership • Simon Katich appointed NSW Captain and played for NSW in the Pura Cup and ING Cup • Simon Katich played Test cricket for Australia in England in the 2005 Ashes Series and against the West Indies in Australia • Simon Katich played One Day International cricket for Australia against England in England; Sri Lanka and South Africa in Australia; South Africa in South Africa and Bangladesh in Bangladesh • Richard Chee Quee retired as 7th highest run scorer in the history of Sydney Grade Cricket • Usman Khawaja played for NSW in the Australian Under 19 Years Championships and named as Player of the Championships • Usman Khawaja played for Australia in Under 19 Years World Cup in Sri Lanka • Usman Khawaja played Second XI for NSW and awarded “Rookie” contract for 2006-07 • AW Green Shield player Rob Close selected in the Combined A W Green Shield team • Peter Alevizos played for
    [Show full text]
  • Cricket Mix Optimization Using Heuristic Framework After Ensuring Markovian Equilibrium
    Journal of Sports Analytics 7 (2021) 155–168 155 DOI 10.3233/JSA-200479 IOS Press Cricket mix optimization using heuristic framework after ensuring Markovian equilibrium Subhasis Raya,∗ and Soma Roychowdhuryb aBusiness Analytics and Systems Management, Indian Institute of Social Welfare & Business Management, College Square West, Kolkata, West Bengal, India bIndian Institute of Social Welfare & Business Management, College Square West, Kolkata, West Bengal, India Abstract. International Cricket Council, in consultation with its member boards, prepares the Future Tours and Programme (FTP) which is an eight year long itinerary covering world championships in three formats of cricket, bilateral series and other tournaments. However, the FTP (2015–2023) had been criticized for its asymmetric itinerary and the point system for World Test championship and the FTP (2023–2031) is being criticized for including eight championships in limited formats and enhanced workload for players. Cricket mix standardization like marketing and product mix can work in homogeneous markets. This study derives three homogeneous markets of four teams each using hierarchical cluster analysis. For each market, it finds out the Markovian equilibrium analyzing cricket mix transition over past years. While the same can be used to derive the number of games per format per country, the study proposes a heuristic approach for fine tuning the same taking care of major stakeholders’ (e.g. Administrators, Players and Spectators) aspirations. Despite scores of criticisms and articles on the issue, there is hardly any scholastic contribution on game scheduling in the extant literature. This study thus is a pioneering effort in helping the policy makers to create a balance between cricket formats within each homogeneous market.
    [Show full text]
  • The Natwest Series 2001
    The NatWest Series 2001 CONTENTS Saturday23June 2 Match review – Australia v England 6 Regulations, umpires & 2002 fixtures 3&4 Final preview – Australia v Pakistan 7 2000 NatWest Series results & One day Final act of a 5 2001 fixtures, results & averages records thrilling series AUSTRALIA and Pakistan are both in superb form as they prepare to bring the curtain down on an eventful tournament having both won their last group games. Pakistan claimed the honours in the dress rehearsal for the final with a memo- rable victory over the world champions in a dramatic day/night encounter at Trent Bridge on Tuesday. The game lived up to its billing right from the onset as Saeed Anwar and Saleem Elahi tore into the Australia attack. Elahi was in particularly impressive form, blast- ing 79 from 91 balls as Pakistan plundered 290 from their 50 overs. But, never wanting to be outdone, the Australians responded in fine style with Adam Gilchrist attacking the Pakistan bowling with equal relish. The wicketkeep- er sensationally raced to his 20th one-day international half-century in just 29 balls on his way to a quick-fire 70. Once Saqlain Mushtaq had ended his 44-ball knock however, skipper Waqar Younis stepped up to take the game by the scruff of the neck. The pace star is bowling as well as he has done in years as his side come to the end of their tour of England and his figures of six for 59 fully deserved the man of the match award and to take his side to victory.
    [Show full text]
  • Sportsman's Dinner
    Glenrothes Cricket Club GCCSportsman’s Dinner Saturday 23rd February 2013 GCC Matthew Jan Molby Hoggard MBE Former Leicestershire Denmark and Captain and Liverpool central Ashes winner midfielder Page 6 Page 7 Australian or English style woollen baggy caps Includes club badge and / or name embroidery Custom wrapped cricket stumps – any design Fast turnaround and delivery Range of colours Range of sizes with elasticated back for perfect fit Plus custom team kit, equipment and sponsorship options available 0131 208 3443 [email protected] www.customsportstore.com Welcome Welcome Our inaugural Sportsman’s Dinner marks a watershed moment in the continuing growth of Glenrothes Cricket Club ith a genuinely humbling slice of array of speakers. We’d also like to extend W gratitude we are delighted to welcome a warm welcome to our cricketing friends, you to the inaugural Glenrothes Cricket Club especially those from Falkland CC who have (GCC) Sportsman’s Dinner this evening. supported this event from its very inception. Furthermore we’d like to welcome Scotland Tonight’s showpiece is the result of a huge ODI players Craig Wright, Ryan Watson, Neil amount of time and effort put in behind the McCallum, Dewald Nel and Alec Davies; scenes at GCC over the past 2 years and plus all the umpires in attendance, including what started out as a small project to raise Scotland’s ICC representative Ian Ramage. the profile of our club in 2011 has turned into something of a juggernaut within the Tonight marks the start of a new chapter for microcosm that is Scottish cricket. GCC and I’m sure we’re all in for a fantastic evening of entertainment and laughter.
    [Show full text]
  • Channel Guide Essentials
    TM Optik TV Channel Guide Essentials Fort Grande Medicine Vancouver / Kelowna / Prince Dawson Victoria / Campbell Essential Channels Call Sign Edmonton Lloydminster Red Deer Calgary Lethbridge Kamloops Quesnel Cranbrook McMurray Prairie Hat Whistler Vernon George Creek Nanaimo River ABC Seattle KOMODT 131 131 131 131 131 131 131 131 131 131 131 131 131 131 131 131 131 AMI-audio* AMIPAUDIO 889 889 889 889 889 889 889 889 889 889 889 889 889 889 889 889 889 AMI-télé* AMITL 2288 2288 2288 2288 2288 2288 2288 2288 2288 2288 2288 2288 2288 2288 2288 2288 2288 AMI-tv* AMIW 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 APTN (West)* ATPNP 9125 9125 9125 9125 9125 9125 9125 9125 9125 9125 9125 9125 9125 9125 9125 9125 — APTN HD* APTNHD 125 125 125 125 125 125 125 125 125 125 125 125 125 125 125 125 — BC Legislative TV* BCLEG — — — — — — — — 843 843 843 843 843 843 843 843 843 CBC Calgary* CBRTDT 100 100 100 CBC Edmonton* CBXTDT 100 100 — 100 100 CBC Lloydminster* CKSADT — — 100 — — — — — — — — — — — — — — CBC News Network CBNEWHD 800 800 800 800 800 800 800 800 800 800 800 800 800 800 800 800 800 CBC Vancouver* CBUTDT 100 100 100 100 100 100 100 100 100 CBS Seattle KIRODT 133 133 133 133 133 133 133 133 133 133 133 133 133 133 133 133 133 CFJC* CFJCDT — — — — — — — — — 115 106 — — — — — — CHAT* CHATDT — — — — — — — 122 — — — — — — — — — CHEK* CHEKDT — — — — — — — — 121 121 121 121 121 121 121 121 121 City Calgary* CKALDT 106 106 106 — City Edmonton* CKEMDT 106 106 106 106 106 — City Vancouver* CKVUDT 106 106 — 106 106 106
    [Show full text]
  • British Asians and the Myths of Yorkshire Cricket.I
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Leeds Beckett Repository “All Yorkshiremen are from Yorkshire, but some are more ‘Yorkshire’ than Others”: British Asians and the myths of Yorkshire cricket.i This paper explores the contemporary relationship between Yorkshire cricket and South Asian communities through oral testimonies with white and British Asian cricketers within the region. The paper documents how the myths and invented traditions surrounding Yorkshire as an insular county have extended to all levels of Yorkshire cricket culture. Evidence is presented to argue that, despite the growing representation of British Asians within the Yorkshire leagues and within the structure of Yorkshire County Cricket Club, cultural and institutionalised forms of racism continue to be intrinsic to the sport. The paper presents evidence to suggest that, regardless of being committed to Yorkshire and their ‘Yorkshireness’, white Yorkshire people may never fully accept British Asians as ‘one of us’. Finally, Yorkshire cricket’s (alleged) commitment to ‘colour-blindness’ is deconstructed by presenting evidence that British Asians continue to feel marginalised by, and on the fringe of, mainstream cricket culture in Yorkshire. Yorkshire and Yorkshire cricket: An introduction There exists in England a curious cult of Northern-ness, sort of Northern snobbishness. A Yorkshireman in the South will always take care to let you know that he regards you as an inferior … the North is inhabited by 'real' people … The Northerner has 'grit', he is grim, 'dour', plucky, warm-hearted, and democratic; the Southerner is snobbish, effeminate, and lazy - that at any rate is the theory.
    [Show full text]
  • Cricket, Football & Sporting Memorabilia 5Th, 6Th and 7Th March
    knights Cricket, Football & Sporting Memorabilia 5th, 6th and 7th March 2021 Online live auction Friday 5th March 10.30am Cricket Memorabilia Saturday 6th March 10.30am Cricket Photographs, Scorecards, Wisdens and Cricket Books Sunday 7th March 10.30am Football & Sporting Memorabilia Next auction 10th & 11th July 2021 Entries invited A buyer’s premium of 20% (plus VAT at 20%) of the hammer price is Online bidding payable by the buyers of all lots. Knights Sporting Limited are delighted to offer an online bidding facility. Cheques to be made payable to “Knight’s Sporting Limited”. Bid on lots and buy online from anywhere in the world at the click of a Credit cards and debit accepted. mouse with the-saleroom.com’s Live Auction service. For full terms and conditions see overleaf. Full details of this service can be found at www.the-saleroom.com. Commission bids are welcomed and should be sent to: Knight’s Sporting Ltd, Cuckoo Cottage, Town Green, Alby, In completing the bidder registration on www.the-saleroom.com and Norwich NR11 7PR providing your credit card details and unless alternative arrangements Office: 01263 768488 are agreed with Knights Sporting Limited you authorise Knights Mobile: 07885 515333 Sporting Limited, if they so wish, to charge the credit card given in part Email bids to [email protected] or full payment, including all fees, for items successfully purchased in the auction via the-saleroom.com, and confirm that you are authorised Please note: All commission bids to be received no later than 6pm to provide these credit card details to Knights Sporting Limited through on the day prior to the auction of the lots you are bidding on.
    [Show full text]
  • Barbados Advocate
    Established October 1895 Brace for an ashy, dusty weekend PAGE 2 Saturday April 10, 2021 $1 VAT Inclusive Barbados pledges its full support to the HERE people of St. Vincent TO HELP THE government of the situation in St. Vincent, Barbados has pledged its with the increased seismic full support to the people activity connected with the La of St. Vincent and the Soufrière volcano and at 8:41 Grenadines, as that island this morning, the volcano battles a dire disaster suffered an explosive eruption. emergency situation, given So basically,what we have been the eruption of its La fearing for quite a while has Soufrière volcano early come to pass. And I want yesterday. to start by expressing our During a swiftly convened complete sympathy as a press conference, Minister of government, as a people of Home Affairs, Information Barbados, for the government and Public Affairs, Wilfred and people of St. Vincent and Abrahams, noted that as the Grenadines, on what is a residents continue to be catastrophic event in their evacuated, Barbados will do its lives. It is almost beyond part to assist, even as the contemplation that a couple situation remains an evolving weeks ago, they were in relative one. comfort and now people are in “Over the last few weeks, From left to right: Attorney General, Dale Marshall, Commanding Officer of the Barbados Coast we’ve been closely monitoring FULL SUPPORT on Page 2 Guard, Commander Mark Peterson; Barbados Defence Force Chief of Staff, Colonel Glyne Grannum; and Press Secretary to the Prime Minister, Roy Morris, during yesterday’s ceremony.
    [Show full text]
  • 25012004 Cap Mpr 20 D C
    OID‰‰†‰KOID‰‰†‰OID‰‰†‰MOID‰‰†‰C 20 SUNDAY TIMES OF INDIA New Delhi, January 25, 2004 SPORT Anand on home straight to title Sania crashes out Hyderabad: Sania Mirza Zimbabwe welcome a special guest Wijk Aan Zee (The went down fighting 1-6, 6-1, 3- Netherlands): Defending INDIANS ABROAD 6 to third seed Petra Rampre imbabwe had a special guest at Australian middle order is looking champion Viswanathan over nearest rival England’s Indian stalwart in one of the (Slovakia) in the quarter fi- the Adelaide Oval on Saturday: more and more fragile. Captain Ricky Anand took another stride Michael Adams. Anand’s vic- popular variation and did not nals of the Chris Evert ITF ZAndy Flower. Their former cap- Ponting, however, is not too worried. forward for his back to back tory in the tournament looks know what hit him when Women's championship tain spent some time with the team He agrees that Damien might be a lit- triumph with a crushing vic- a near certainty now. The In- Anand unleashed a rook sac- played at Florida, US. After during the break between innings and tle disappointed and feeling the pres- tory over GM Jan Timman of dian scored 8.5 points last rifice in the middle game. dropping the first set, Sania even offered encouragement as they sure. ‘‘But there is no pressure on him The Netherlands in the 11th year for a clear victory. Round 11 results: Viswanthan Anand (8) bounced back into the game chased 281 runs. from within the team,’’ he said. ‘‘We round of Corus Chess tour- Jan Timman learned the beat Jan Timman (4, Ned); Vladimir Kramnik scripting a fluent 6-1 win Andy, of course, has been on exile know what a class player he is and I (6, Rus) drew Veselin Topalov (5.5, Bul); Pe- nament.
    [Show full text]
  • The Royal Bank of Scotland Group Plc
    THIS DOCUMENT IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION. If you are in any doubt as to the action you should take, you are recommended to seek your own ®nancial advice immediately from your stockbroker, bank manager, solicitor, accountant or other independent ®nancial adviser duly authorised under the Financial Services Act 1986 if you are resident in the United Kingdom, or, if not, from another appropriately authorised independent ®nancial adviser. This document is being sent for information only to option holders. If you have sold or otherwise transferred or sell or otherwise transfer on or before 20 June 2000 all your Ordinary Shares, 11% Cumulative Preference Shares or 51¤2% Cumulative Preference Shares, please forward this document and the accompanying documents immediately to the purchaser or transferee, or to the bank, stockbroker or other agent through whom the sale or transfer was effected for transmission to the purchaser or transferee. If you sell your Ordinary Shares prior to 20 June 2000 and are not on the register of members as at that date, any Selling Facility Form returned by you will be of no effect. Your attention is drawn to the letter from the Chairman of The Royal Bank of Scotland Group plc set out in Part 1 of this document, which contains a recommendation by your Board to vote in favour of the resolutions to be proposed at the Extraordinary General Meeting referred to below. The Royal Bank of Scotland Group plc (incorporated in Scotland under the Companies Acts 1948 to 1980 with registered number 45551) CIRCULAR TO SHAREHOLDERS and Notice of Extraordinary General Meeting Notice of an Extraordinary General Meeting of The Royal Bank of Scotland Group plc to be held at 11.00 a.m.
    [Show full text]
  • Sample Download
    CONTENTS Acknowledgements 9 Introduction 11 Laying the Tracks 1994–1999 15 The Messiah and a Very Naughty Boy 2000–2004 73 On the Global Stage 2005–2007 117 Peerless Among Peers 2008–2010 174 Trebles All Round 2011–2014 227 Testing Times 2015–2019 279 LAYING THE TRACKS 1994–1999 1994 Nairobi – 12 February The first Ireland player I met was Alan Lewis, future chairman of selectors and international rugby referee, his megawatt smile illuminating a pre-tournament barbecue when the power failed Lewie had assumed the captaincy on the eve of Ireland’s first game when Stephen Warke ran into a roller during practice, and broke a bone in his elbow The amateur nature of the set-up was immediately obvious, as was the friendliness of players drawn from all over the island Lewie was a Dubliner, most of the squad played for clubs in and around Belfast and then there was Desmond ‘Decker’ Curry from the north-west, who, I was told, strangled sheep for a living This was new territory for all of them After a first capped match during the Crimea War, Ireland had bumbled along playing half a dozen games or so a year without raising the consciousness, even among neighbours, that cricket was played to any great level on the island Yet it was, and against the odds some decent players were ready to embark on their first global tournament after 15 DO They Play CRICKET IN Ireland? being elected to Associate membership of the International Cricket Council the year before There was ambition among the squad to show what they could do and to measure themselves against
    [Show full text]