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Radio 5000 Station Watts WOW RADIO NEWS- TOWER Kc. (Reg. U. S. Pat. Off.) 590 Complete Radio Program News From Radio Station WOW VOL. V -No. 8 OMAHA, NEBRASKA, MAY 1, 1941 PUBLISHED MONTHLY NEW FEATURES FLOCK TO WOW WOW Execs Off °News and Serials Sextuplets" Guests at Radio WOW Birthday Party to Big NAB Lead Spring Session Parade New programs galore, and changes WOW will play an important role in in the time of "regulars," add new in- largest radio industry meet- terest to WOW's schedule at this, ing of 1941 in St. Louis, May 12 the beginning through 15. As of the summer season. 10th District Direc- (See pages 4 and 5.) tor, John Gillin, Jr., General Man- ager of WOW, will be the official The new programs on WOW host at the 19th annual convention (some have already started) and of the National Association of the times are as follows: Broadcasters. Bess Johnson - Colgate Palmolive Howard O. Peterson, WOW's Soap - Mon., Tue., Wed., Thu., Promotion Manager, will be in Fri. -8 a. m. charge of the huge promotion ex- Home of the Brave-General Foods hibit at the convention. Several Swans Down-Mon., Tue., Wed., awards will be made for best ex- Thu., Fri. -3 p. m. hibits of radio promotions during -General Foods the past year. 40 Per Cent Bran Flakes-Mon., It is expected that about 1,000 Tue., Wed., Thu., Fri. -3:15 p. m. radio men from every part of the World News -Alka- Seltzer -Mon., nation will attend this meeting. Tue., Wed., Thu., Fri. -5:15 p. m. Headquarters are in the Jefferson Four -Bell News Roundup - Mon., Hotel. Tue., Wed., Thu., Fri. -5:30 p. m. Deadline Dramas, NBC - Sun. - Kyser Renewed 8:30 p. m. Falstaff Party, with Norman Ross - as Records Broken Tue., Wed., Fri. -9:15 p. m. has Barrel of Fun - Falstaff -Thu.- WOW been advised that Kay m. Kyser's "Kollege of Musical Knowl- 9:30 p. edge" (Lucky Strikes) has been re- *Previously heard. Now return- newed for 13 weeks. Kyser recently ing to WOW. returned after a tour of seven one - Most network programs will be nighters in the northwest, where he moved ahead one hour -will come established a record of $42,000 gross to you one hour earlier. In addition, for seven dances. At one spot alone many other programs have been re- he drew 6,200 customers. scheduled at entirely different times. These include: Ellen Randolph -Colgate Supersuds DAILEY QUOTED Mondays through Fridays - 8:15 Endorsement by WOW's Sports a. m. Editor, Tom Dailey, really means These pretty lassies were born April 2, 1923 -the same day that Radio Station WOW first went on the air. Bachelors Children Old Dutch something. When Dailey endorsed Photo shows them at WOW's birthday party. WOW's entire staff, headed by William Ruess, Personnel Cleanser -Mondays- through Fri- the new Fee System of numbering Director, attended. days -8:30 a. m. football players the system con- ceived - The young lassies shown toasting WOW with a glass of punch and a piece Woman in White -P. & G. Oxydol by Ray Fee of Omaha, the of birthday cake are, left through Fridays endorsement was quoted from coast to right: Blanche Zaloudek, Roslyn Levy, Jacqueline Giles, Helen Rummelhart, Elaine Kinzli and De Lorse -Mondays -8:45 to coast. McCarty. a. m. P. & G. Ivory -Mondays through- Fridays ANOTHER YEAR AK- SAR -BEN RACES -9 a. m. Francia White, soprano star of Officials of the Falstaff Brewing Eighteen- Year -Olds Toast -P. & G. Naptha- the Monday evening "Telephone Corporation of Omaha are making Mondays through Fridays -9:15 Hour" concerts, has been renewed elaborate plans for the broadcasting a. m. for another 52 weeks, and will con- of Ak -Sar -Ben races, May 27 to WOW On Anniversary Feature Lone Journey -P. & G. Dreft- tinue to be aired at 6 p. in. on WOW July 5, over WOW. Tentative Eighteen years ago (April 2) the On that same day, April 2, 1923, Mondays through Fridays -9:30 via NBC Red network. The pro- schedule calls for a broadcast of the siren on Omaha's main fire station at least six baby girls were born in a. m. gram started its second year April 29. feature race each day. advised folks to "tune in" to a new Omaha. "WOAW," now WOW, Police Bulletins Saturday - 9:30 radio station, WOAW, being started celebrated its 18th birthday at a a. m. - by the Woodmen of the World Life studio birthday party, at which the The Other Woman Butter -Nut Insurance - FOR BENNY WIN BADGES Society. A minute later six girls -now comely young ladies Coffee - Mondays through Fri - Radio trade papers report that a the station went on the air for the -were guests of honor. One of the days-10 a. m. show called "Regular Fellers" has The new "Dr. I. Q. (Jimmy Mc- first time. young ladies came into the world The O'Neills -P. & G. Ivory -Mon- been accepted as a substitute for the Clain) awarded gold badges to 13 almost at exactly the same moment days through Fridays -10:15 a. m. Jack Benny Jell -O show this sum- persons - the only persons to win that WOW came on the air for the - Folger Coffee - mer. Its author is Jerry Devine. the "Thought Twister" since the first time. The entire staff enjoyed Mondays through Fridays -10:30 Mars, Inc., program began. Well Doné, Sirl ice cream and cake, and participated a. m. in a broadcast which reviewed mile- As the Twig Is Bent - General WRITES NOVEL stones in WOW's history. Foods - Grapenuts - Mondays On the original broadcast, the late through Fridays -11 a. m. Elizabeth Reeves, author of Gen- MUSIC WEEK Aunt Jenny Bros. eral Mills' new "Mystery Man" and is W. A. Fraser, then President of the - Lever Spry - NBC making elaborate plans Mondays Fridays 12 also "Valiant Lady," has completed for National Music Week broad- Woodmen of the World, announced through - her that "WOAW hoped to remain on noon. first novel, called "A House for casts, May 4 to 11. Emphasis will Light of the Emily." be on American music. the air two hours per night, three World- General Mills Latin- days per week, and for an hour Gold Medal Flour -Mondays every Sunday afternoon." through Fridays-3:45 p. m. In 1927, WOAW's call letters were The Mystery Man - General Mills changed to WOW. The present Wheaties-Mondays through Fri - WOW NEWS SCHEDULE let- days-4 p. m. ters had been used by a freighter in The regularly scheduled newscasts on WOW are as follows: the Pacific Ocean, and when the Valiant Lady- General Mills Kix- 6 :00 A. M. -Farm News. Daily except Sun. ship was decommissioned, the Mondays through Fridays -4:15 WOW letters were assigned p. m. 7 :00 A. M. -News Tower. Daily except Sun. to the Arnold Grimm's Daughter -General 10 :00 A. M. Woodmen radio station, to coincide -News Tower. Sun. with the initials of the Society. Mills Kix- Mondays through Fri- 12:15 P. M. days -4:30 p. m. -News Tower. Sun. President De Emmett Bradshaw 12 :30 P. M. -News Tower. Pleasure Time (Fred Waring) - Daily except Sun. of the Woodmen, William Ruess, Chesterfields- Monday, Tuesday, 12 :45 P. M. -Man on the Street (Semi -News Feature) Personnel Director of the station, Thursday and Friday -9 p. m. Daily except Sun. and John Gillin, Jr., General Man- Studebaker Champions Tuesdays ager of WOW, all spoke - 1 :15 P. M. V. briefly. and Fridays -9:30 p. m. -H. Kaltenborn Sun. Foster May, News Editor and Spe- 3 :00 P. M.- Highlights of the Week's News -NBC Sun. cial Eventer, interviewed the young 4 :20 P. M.- Associated Press News.-NBC Sun. ladies - Roslyn Levy, Blanche WOW WINNER 5 :15 P. M. -News of the World -NBC Zaloudek, Jacqueline Giles, Helen Between 12,000 and 15,000 persons Mon., Tue., Rummelhart, Elaine Kinzli and De- were present at the Sioux City Mu- Wed., Thu., Fri. Almost grimly, William Ruess, Lorse McCarty. nicipal Airport, April 20, when J. C. 5 :30 P. M.- Four -Bell News and Sports .... Daily except Sun. Personnel Director of WOW, cut The ice cream served was a birth- Kilmer, a Winnebago, Neb., oil 6:25 P. M.- Weekend Business Review Sat. the huge Omar cake at WOW's 18th day gift to WOW from Hardings dealer, was awarded a $2,000 Piper 10:00 P. M. Tower. birthday party. Photo shows him Ice Cream Company, sponsors lo- Cub airplane for winning the April -News Daily except Sun. handing a piece to Jacqueline 10 :30 P. M. -News Tower. Giles, cally of the Rudy Vallee Sealtest 18 "Wings of Destiny" award. (Full Sun. one of WOW's 18- year -old guests. programs, Thursday nights. details and pictures next month.)

www.americanradiohistory.com May 1, 1941 Page Two RADIO NEWS TOWER OMAHAN IS NEW W. O. W. TREASURER o Miller is Named BREVITIES 1- Minute Shows OMAHAN SUCCEDS SHEPPARD When he was 14 years old, Ken to Succeed Sen. Griffin, star of "Road of Life" and by "," was proprietor Featured and general factotum of a full -blown Sheppard radio station in Enid, Okla. Butter -Nut Congratulations are in order for wow- which have Bob Burns, the "Kraft Music Spot announcements R. E. Miller, well -known Omahan been described as "complete one - and former Texan, who has been Hall" comedian, has taken to bi- now and Mrs. Burns bought minute musical comedies" are named National cycling. He being heard on WOW for Schulze Treasurer of the two new bikes recently and take a spin daily. Butter -Nut Bread. Each one -minute Woodmen of the 15 or 20 -mile transcription employs a cast with a World Life In- -wow- musical background. surance Society. Blame it on the spring weather, Fitch The evolution of these unusual Senator Shep- but Luise Barclay and Louise announcements is, in itself, an in- pard, who was of the "Arnold Grimm's Daughter" teresting story. R. J. Potts and one of the great - cast are scheduling a series of golf the adver- when script Company, Kansas City, e s t figures in duels for next summer tising agency in charge of the ac- American public vacations will permit. count, first employed Jane Rodgers. life, died sud- -wow - well -known stage and radio per- denly April 9. The current issue of "The Braille of sing - benefit of sonality, to write a group As a member of Mirror" reprints, for the ing spots. thb all- important H. V. Kaltenborn's large radio fol- These jingles were combined with Foreign Affairs lowing among the blind, is a first- straight- spoken commercials. Miss John J. Wahl Committee of hand report of a recent broadcast to take the veteran Rodgers went to the Senate in the from Hollywood by part in the final recordings. R. L. most trying times in the history of NBC Red network commentator. Nafziger and Mrs. Vee M. Bear, this republic, he toiled too diligently -wow- President and Advertising Manager, and may be said to have given his Bill Hargrave, baritone on Phillip respectively, of Interstate Bakeries life to his country. Morris' "Johnny Presents," and (parent company of the Schulze Mr. Miller Diane Corday, actress, revealed re- her there With the selection of se- Baking Company), met as Senator Sheppard's successor, cently that they were married for final conferences before the rec- Mr. Bradshaw also announced the The late Senator Morris E. Shep- R. E. Miller of Omaha, former cretly last November 13. Cast of ords were made. of San Texan, who succeeded Senator the Tuesday night cigarette show satisfied with the election of John J. Wahl pard of Texas, Treasurer of the for the Not entirely Antonio, Tex., as a Director of the Woodmen of the World, who died Sheppard as National Treasurer of plans a belated celebration straight type of commercials, the Woodmen of the World, to till the suddenly April 9. the Woodmen. couple. agency invited John Guedel, radio vacancy caused by Senator Shep- director of the Dan B. Miner pard's death. Agency, , to sit in the In addition to taking over the President Bradshaw also an- With Your Own Aunt conferences. The Miner Agency is will nounced several other n a t i o n a l a fellow member with R. J. Potts office of Treasurer, Mr. Miller appoint- continue his duties as National Pro- Woodmen of the World C-H-A-T S Sally of WOW and Company of the Continental ments. Charles A. Hines of Greens- Agency network. motion Director. As Treasurer of National Au- KNOCK ... KNOCK! quainted. Write something about the Woodmen Society, Mr. Miller boro, N. C., becomes yourself and ask for equal informa- have supervision over $136,000; ditor; Sterling C. Holston of Los MAY I COME IN? I be- will Calif., National Escort, tion from your correspondent. DRAMA TICS 000 in liquid assets, which make the Angeles, Howdy, folks. This month I am lieve you would all enjoy knowing "Catholic Hour" and T. Alex Heise of Columbia, S. corner in the The format of the Woodmen of the World the largest going to use my little each other better. on WOW and NBC at 4 p. m., and strongest fraternal life insur- C., National Watchman. News Tower for a letter to my shut - several vacancies Very There have been Sundays, has been changed, and in ance society in America. in children. this past month, so if you know of the future it will be dramatics in Mr. Miller came to Omaha in few of them any shut -ins or elderly people who character. Dramatizations will de- a sensational awaken early membership with us, 1938, after making Henry Burr Dies meet would enjoy pict progress of Catholic education record as State Woodmen Manager enough to write to them and ask them to and welfare work. for Texas. His home is at 4817 "Dean of Singers me for my break- become a link in this Chain of Hap- Street, where he lives fast -time chat at piness. All that is required is a with his wife and a son, Robert, gayety of the Alka- Seltzer 6:15. reference from a minister, their age who attends Central High School. "National Barn Dance" program My Dear Chil- and date of birth, with some addi- Another son, Paul G., is married was interrupted recently (April 12) dren: A good tional information for the files. We and lives in , Tex. while tribute was paid to the mem- many of you are especially anxious to bring the W Mr. Miller is a member of the ory of Henry Burr, "The Dean of take the News Chain and its Sunshine to the blind. is who died April 6. The Radio News Tower pub- Reformed Church of Jesus Christ. Ballad Singers," Tower, and that I wish I might tell you all the lished monthly by the Woodmen He is active in the Omaha Chamber More than 10,000,000 records of is the way it wonderful things we have been do- were sold, including of the World Life Insurance of Commerce; is a member of the Burr's songs should be. I ing in the past six or eight months Society. Omaha Athletic Club, Ad Sell 3,000,000 copies of "Good Night, only hope more on this early hour, but I am afraid Night." Publication and editorial offices League, and he is a Shriner. Little Girl, Good Aunt Sally of you will re- it would take the entire News Tower. are located in the Insurance ceive the gift of There will, no doubt, be a change Building, 17th and Farnam a subscription, for I know how of time in the near future, when Streets, in Omaha, Nebraska. much you enjoy all the radio news. many programs leave the air for the Subscription price is 50 cents Those of you who do not get the summer months, and then I will try per year. R. R. Brown's Chat morning chat at the present early to talk to you direct and give you Bill Wiseman, editor. Rev. hour, have written to say that you all the Sunshine news -past, present material with the Sun- Permission to reprint By the Rev. R. R. Brown, D. D., Minister of Radio Station WOW, feel so out of touch and future. in the WOW News Tower is shine Chain activity, so until the No matter where I am, please a WOW Pastor -Evangelist of Omaha Gospel Tabernacle, Christian and I can give belong to me and I be- hereby given, provided hour is changed perhaps know you News Tower credit line is used. Missionary Alliance you the latest Sunshine news via long to you -always. this column. 'Bye for now! "Eighteen years seem like a long equal to your rapidly- expanding may surprise you, the air. This statement YOUR AUNT SALLY. isk° time." That was a familiar expres- church of that in 10 years of radio, on most sion that we heard as we passed an- "Fraternally, every hour around the clock, I find other milestone "DE E. BRADSHAW." the response at 6:15 to be highly in our associa- * * * gratifying. There are some mighty CHASE SELLS HIMSELF! tion with WOW "All out! Aid for the Allies!" is grand people who listen in at that and the ministry now the slogan in America. We, as time. They are friendly and inter- of the World a nation, have pledged our resources ested and most helpful. They have Radio Congre- to assist the nations now fighting made it possible to pass out a lot gation. It is a to save democracy. Will this be of happiness to the people who are long time, but the limit of our requirements? We on the inside looking out. we have been are all praying and hoping that we First, I want to thank those of more aware of shall not have to send armed forces you who are sending in your re- the speed with abroad. It seems ironical that it ports. I appreciate this word from which time takes a catastrophy like the present you because it enables me to make passes than the checkup on what is going on at Brown one to arouse us to danger, as well a length of the pe- Rev. R. R. as unite us for a common cause. your house. I know how you must riod. It has been yet feel at never hearing from me. It the Although it seems justifiable, all too short in which to do all we shrink from the very sound of is like talking to yourself when you good that we believe is commensu- the expression: "America, the arse- get no reply. In the old days I en- rate with the opportunity that radio nal of democracy." This is a con- joyed an occasional letter to each affords us. However, we are grate- tradiction of all the predictions that member of my family, but for two ful for what has been accomplished. were made by men who were sup- years contact by mall has been an We wish to thank all of our friends posed to be world- thinkers. We are utter impossibility. for their letters, cards and telegrams called upon to defend ourselves I still manage to read all my mail conveying congratulatory messages from the selfish and power -lust in- and I never miss one of your let- and words of appreciation of the tentions of nations that have been ters. I am interested in whatever work of WOW and the ministry of the repository of education, culture may concern you and want you to the World Radio Congregation. and religion. feel free to tell me anything about We want to share with you the We hope that such conditions will yourself. If there is something you telegram received from De E. Brad- not destroy faith in the best that need for your comfort and happi- shaw, President of the Woodmen there is in our present order and in ness, I will be glad to make the of the World Life Insurance Soci- God and His Word. We need a effort to supply it. We still have ety, owners and operators of Radio great spiritual awakening that will the rule that members of the Chain Station WOW, because it contained cause men to say: "All out for God do not tell the workers of their so much heart -feeling: and His Christ!" until we shall be needs, but always "tell Aunt Sally." "Knoxville, Tenn., April 4, 1941. purged from our sins and occupied It has occurred to me that each to upon with the rebuilding of true life, not member of my big family should "Congratulations you his completion of 18 years radio pas- only in America, but in the world. know every other member near I am going to toral service over WOW. Weeping We need just such a dominating or her own age, so advertising on WOW did a selling job to and save us suggest that you request a list of The Maxon -Mitchell radio eyes have been brightened, hungry purpose to refine us man who does Thomas Barnum Chase, WOW announcer. Pic- been fed, the discour- from being thrown back into the your brothers and sisters near your the it- hearts have the top of the list tured is Tom at the wheel of his new Dodge, accepting the congratulations aged have awakened to new life and jungle era. Shall we say: "All out age, then start at -Mitchell Company has been selling auto- and righteousness "? and write to each one, telling them of F. S. Maxon. The Maxon the defeated have rejoiced in new- for God mobiles via WOW for more than three years. found hope. May your strength be Tune in Sunday mornings, 8:30. your desire to become better ac-

www.americanradiohistory.com May 1, 1941 RADIO NEWS TOWER Page Three WOW WINS RADIO "PULITZER" PRIZE o Peabody Award Didja Know?... PEABODY SCROLL NOW IN WOW STUDIO Goes For 1940 By BILL WISEMAN Ball Show A BOW FOR WOW .. . This is the season when every- Radio Station WOW was show- body is supposed to be light- hearted ered with congratulations a fort- and gay, full of pep and enthusiasm. night ago when the Woodmen of Take a look at the World station was given the the May s u n George Foster Peabody Award for s h i n e after a "outstanding meritorious p u b l i c good night's rest service" during the year 1940. and you'll prob- The George Foster Peabody ably shout wow. Award is analogous to the Pulitzer Which leads prize awards made annually for out- up to an inter- standing journalistic efforts. esting contro- The Peabody Award consisted of versy based on an elaborate parchment scroll, which the derivation of has been framed and now hangs in t h a t w o r d WOW's studios. WOW received the award for "its "wow." u u: L. E. Smith of YXQciltr,gr'.th.& fienrp , '1R rabp &tjool of journalísm, tiníbersítp of enterprise in originating the Presi- Holland, Mich., dent's Birthday Ball broadcast of suggests the eorgía, ,cd,yccnction-,rcai.tl, defur.aaxy, Morard,n',l14e tome foster 1940," and for its general superiority Bill Wiseman word "wow" in the presentation of special events. from the initials Vieaüobp Iiabío Sliálarbft for '; utotanbíng jfierítoriout iberbíte The specific broadcast which won probably originated the of the Woodmen of the World, award, while only five minutes W. O. W. Qani x1 llia Citation of 30onor itabío ii.tation wow jeo-, its in length, was credited with much Albert H. of the success of the 1940 Infantile But Lexicographer Paralysis Campaign in Omaha. It Highton, who writes the Proofread- enterprise in originating "The Presidentes Birthdsy Ball of 1940" Arts Mag- was presented by Foster May, News ers' Corner in Graphic and azine gives the derivation as follows: Special Events Editor of WOW, is probably derived from from the Ak -Sar -Ben Coliseum, Jan- "Wow ,dri4e/47,,t1.Pi. l& 1940.. uary 30, 1940. It was by the Scotch, meaning an exclamation carried pleasure. By exten- more than 450 radio stations of surprise or fined and aea/ed at ..,._, _ _ in American slang, A SEN- _- throughout the world. sion, -- ? :Lean The prize- winning b r o a d c a s t HIT." j SATIONAL WOW, and its par- opened with a chorus of school Radio Station March 1941 children's voices singing "Happy ent company, the Woodmen of the 29, satisfied with Birthday to You." There followed World, are perfectly a colorful ice ballet, in which rep- Mr. Highton's explanation. this writer's resentatives of 58 different Omaha It so happens that public schools, all boys and girls on own initials are W. O. W., so it to write much skates, placed a candle on a huge wouldn't be modest birthday cake in the center of the more on this matter. Ak -Sar-Ben rink. -wow- At the close of the broadcast, the WOW chorus, directed by Lyle De- RESEARCH DEPT... . Tide) Moss, sang part of "God Bless (Cribbed from Above is a facsimile of the George Foster Peabody Award won by WOW. The framed original now hangs America." The broadcast ended with The magazine "Soap," a trade in WOW's studios. on the the large group of children, saying, paper, has compiled statistics in unison, "Happy birthday, Mr. number of bath tubs in relation to states. It President." the population in certain Due credit for assisting in pre- reports that if everybody in a cer- Burke to Attend tried to take "Lucky Tune" Game Adds Fun paring the script, rehearsing the tain midwestern state school children and making the out- a bath at once, 16 persons would / /School" Meeting at each tub! standing broadcast possible, should have to wait their turn Harry Burke, Program Manager To New Kimball Laundry Feature be given to Jack O'Neill, Chairman -wow of Radio Station WOW, will jour- of the Birthday Ball Committee; - ney to Columbus, Ohio, to attend Keep your ears opened and your der the supervision of the Allen & memory sharpened for "The Lucky Reynolds Advertising Agency. Miss Catharine Carrick, Physical SAME OLD STORY .. . the 12th Institute for Education by Education Director of the Omaha (Cribbed from Sales Management) Radio, the national conference of Tune of the Day" on WOW each Monday night (April 14) all Kim- eggs, Monday through Friday at 7:45 a. m. ball routemen and salesmen were public schools, and others. A codfish lays a million broadcasters and educators. This The selection of the Birthday Ball The helpful hen lays one; meeting is conducted annually under Each morning Lyle DeMoss, guests of WOW in the studios, not cackle "Your Kimball Musical where they were told details of the broadcast as WOW's entry in the But the codfish does auspices of Ohio State University. Laundry competition and the presentation to To inform you what she done. Included on the program this year Boy," will specify one tune as "The new program. the codfish, while Lucky Tune of the Day." the Award Committee, was made And so we scorn will be Mr. Burke's explanation of by Bill Wiseman, WOW's Pub- The helpful hen we prize. WOW's "Farm Facts and Fun" Later in the morning Kimball minds Jack Holden, who wrote the licity Manager. Which indicates to thoughtful program, along with the presenta- Laundry routemen will stop at "Prayer for Peace" sung on the The George Foster Peabody Ra- It pays to advertise! tion of a recording of this feature houses on their route (maybe yours) Alka- Seltzer "National Barn Dance" dio Awards idea originated at the -wow - heard on WOW at 1 p. m., Sat- and ask you the name of "The on a recent Saturday (April 12) was Henry W. Grady School of Journal- urdays. Lucky Tune of the Day." a minister before entering radio. (Continued on page 5) BIGGEST HIT? .. . Leading authorities on the educa- If you can remember it, you will Broadcast Music, Inc., promises tional phases of radio from through- receive a valuable gift of Kimball "the biggest hit of the year" in a I." out the United States will attend cleaning or laundry services. new tune called "My Sister and and participate in this conference. The new Kimball program is un- Listen for it! Here are its lyrics: No More Home Wasfiee For Lyle MY SISTER AND I Voice - The warm and lovely world we "Diamond Editor Scans News Tower knew has been struck by a bitter frost, But my sister and I recall with a sigh the world we knew, and loved and lost. Chorus - My Sister and I remember still A tulip garden by an old Dutch mill, And the home that was all our own until . But we don't talk about that. My Sister and I recall once more The fishing schooners pulling into shore, And the dog cart we drove in days before . But we don't talk about that. We're learning to forget the fear That came from a troubled sky. We're almost happy over here, But sometimes we wake at night and cry. My Sister and I recall the day We said good -bye and then we sailed away. And we think of our friends who had to stay . . . But we don't talk about that. (Words and musk to "My Sister and I" are by Hy Zaret, Joan Whitney and Alex Kramer. Lyrics are reprinted above by per- mission of the copyright owner, Broadcast Inc., 1941.). Music, -wow - LAPSUS LINGUAE .. . It happened right here on WOW, WOW's News Tower Magazine was given the once -over by the Editor by one of the best of the musical of Mid -Continent Petroleum's famous publication, "The Diamond," in No more blue Mondays over the washtubs at home for Lyle DeMoss! clockers: Omaha recently. Photo shows "The Diamond's" Editor, Luther Williams, No, sir! Now he's "Your Musical Laundry Boy" and he sends his things "The correct temperature is now with James J. Dowling, Regional Mid-Continent Manager, and John Gillin, to the Kimball Laundry. Be sure to listen to this new musical clock type exactly 7:48 o'clock!" Jr. Mid -Continent co- sponsors the 7 a. m. news week days on WOW. show at 7:45 a. m., Mondays through Fridays.

www.americanradiohistory.com Page Four RADIO NEWS TOWER May 1, 1941 STARS IN NEW SHOWS ON WOW Jimmie McClain Party to Honor New '/Dr. I. Q. // LES and BARBARA IN '/MARLINS' is New Mars Benny s Tenth If "Dr. I. Q. Year on Air Jimmy McClain, 29- year -old an- One of the biggest events in the nouncer and producer, is the new history of Hollywood will be the "Dr. I. Q." on the popular quiz 10th radio anniversary which Jack program, heard Mondays at 7 p. m., Benny, the Sunday night jester, will Omaha time, over WOW, via the observe May 2. Feature of the cele- NBC Red network. McClain made bration will be a huge banquet, his "Dr. I. Q." debut on the stage which will have film and radio nota- of the Orpheum Theater in Seattle, bles attending from all over the Wash., March 31. country. Born in Louisville, Ky., on July 12, 1912, McClain attended Southern Methodist University in Dallas, Tex., where he majored in public SOME POWER! speaking and English. "If all the radio sets in the While with the Dallas Little The- coverage area of the average ater, McClain became interested in broadcasting station were turned radio, and applied for a job with a on at the same time, they would local station in 1933. He was hired not consume more than 1 /50,000th on as an announcer after of the power that the station taking a brief audition. Since that sends into the air." time McClain has been on the staffs -From KEEP UP WITH of stations in San Antonio and Fort THE WORLD, by Freling Fos- Worth. ter, in COLLIER'S for March He replaces Lew Valentine in the 29, 1941. role of "Dr. I. Q. Les Tremayne and Barbara Luddy, two of radio's most famous dra- ROMANCE RED CROSS AWARD matic stars, have been assigned important roles in Procter & Gamble's Barbara McAdoo, daughter of the Hal Peary, Fibber McGee and story of "Mary Marlin," heard on WOW, Mondays through Fridays (new late Senator, and Herb Moss, pro- Molly's Gildersleeve was awarded time), at 1 p. m. duction biggie on Ivory's "Truth or an honor scroll by Norman Davis, Consequences," have stardust in American Red Cross head, for his their eyes. outstanding work in behalf of the Here are Five Rules Meet the new "Dr. I. Q.," folks! Red Cross Roll Call. HEI DT WARBLER It's Jimmy McClain, 29, announcer For Keeping Fit and producer, who succeeded Lew M YS TER Y STAR Donald Voorhees, conductor of Valentine on the Mars mental "The Telephone Hour," heard Mon- banker show. New time: 7 p. m., NEW ACTRESS days over WOW and the NBC Red Mondays. network at 6 p. m., has devised six easy rules for keeping his musi- cians fit. Odd Fan Letter Voorhees, whose exercise consists of such strenuous efforts as waving his pencil baton and judging dog Makes Queer Bequest shows, has accented the "easy" in "Eccentric," "weird," "extremely his rules for keeping fit: odd," "most peculiar" and kindred adjectival "ohs" and "ohs" were 1. Never wear shoelaces in batted by the dozen around the NBC your brogans. They stop corridors recently over a circulation, and besides they bequest received by Charlie Urqu- take up too much time and hart, director "Vic energy tying and untying. of and Sade" and 2. Eat as much as you want, the "" series. In the last whenever and wherever you will and testament of a man whom want. After all, good teeth he had known for some 30 years, are a sign of good health Urquhart's name was mentioned. and radio audience And carrying out the bequests in your that will, can't see them anyway. executors of the estate 3. Never walk when you can recently sent Urquhart the things Mimi Cabanne is the newest vo- have ride. Remember, the first that been causing the studio rule of life is the conserva- calist with Horace Heidt troupe. miasma. Contained in the bequest New time of the "Turns Treasure were two items tion of energy. Vicki Vola (of "Mr. District At- -a sealed envelope, 4. Sleep from 9 to 12 hours a Chest" is 6:30 p. m., Tuesdays. torney" fame) has a new whodunnit bearing a secret recipe for an espe- day. Nobody ever does any- role in General Mills' new program, cially succulent Indian curry and a thing important in the morn- "The Mystery Man," heard Mon- package of dinosaur bones. ing, so you won't miss much. Film Player is in days through Fridays at 4 p. m. 5. If you can't get along with- out tennis, golf, swimming, 'Ellen Randolph' Cast NOVA CHORD football or baseball, take in Mystery Man is Look for Caroline Montgomery your neighborhood newsreel Donald Briggs, film player, has of the "Uncle Ezra" program (Cam- been assigned the role of "Donald once a day. They'll show Meade" in NBC Red network New "Whodunnit" els) to branch out in the manner you what a palooka you are the of Ted Steele, novachordist. Fol- daytime Colgate serial, "Ellen Ran- Broadway and Hollywood, radio, and you'll forget them. dolph," stage and screen, contribute to the lowing her guest shot as novachord 6. Read the sports pages. You starring Gertrude Warner. stellar cast heard in a group of fa- soloist on a recent "What's Your Briggs started his radio career in can lose from three to six Chicago in 1930 while a member mous detective stories now being Idea" Mars program, she's had two pounds in five minutes of similar offers. the famous Goodman Repertory presented serially in the "Mystery merely looking at race re- Company. Man" series, Mondays through Fri- Lovely Phyllis Dobson, sults. days at 4 p. m., Omaha time, over screen star, now heard in WOW and an NBC network. stage and roles in "Uncle Walter's DEAD SHOT Only the "Mystery Man," master KMH 'DRAFTEE' dramatic Recent "Mr. District Attorney" of ceremonies and philosopher who Doghouse." New Time: 7:30 p. m., JOINS VALLEE script brought out the fact that Len introduces the episodes, maintains Fridays. Doyle, who plays the "D. A: s" anonymity. Headliners in the Mary assistant, Harrington, is a dead shot. Roberts Rinehart thriller include Right after the broadcast, Doyle many well knowns. New Willson Aria went to a shooting gallery nearby Macdonald Carey, who made a and out of 25 chances managed to hit on Broadway this season with hit the target twice! Gertrude Lawrence in the creepy Soon to be Played "Lady in the Dark," has the roman- A new Meredith Willson song, tic lead. Opposite him is Vicki Vola, "Hymn to San Francisco," has just FIRST ANNIVERSARY rising radio actress from Denver been completed by the "Coffee and Hollywood, who has attracted Broadcast Music, Inc., recently Time" music director and dis- observed its first anniversary. It is much attention recently. The tri- patched to City for its angle is completed by Raymond now the largest publisher of music debut on May 3 before an im- in the nation. BMI now owns per- Bramley, an actor of long theatrical pressive "Forward San Francisco" and microphone experience. formance rights to more than 300,- meeting sponsored by the Chamber 000 songs of every variety. It Others in the cast include Claire of Commerce. Words are by the Grenville, issues more than 100,000 printed Lawson Zerbe and Wilda well -known poet and fiction writer, units of music weekly. Hinkel. Wilbur Hall. The director, Rikel Kent, also is the director of "Valiant Lady," which follows the "Mystery Man" ? ?MOVING ?? ? Your Last Copy ? on the air. Please, please, please don't for- Yes, sir! Simply turn to page 8, get to send to WOW your change where your name and address is of address when you move from stamped on the margin. The date HONORARY MEMBER one location to another. your News Tower subscription H. V. Kaltenborn, NBC news Simply write a postcard, giv- expires is printed here. "5/41" analyst, has been made an honorary Don Ameche, long -time radio fa- ing your old address and your Hal Peary, of "Fibber McGee and means May, 1941. If your sub- Molly" fame, has been assigned to member of the Eugene Field Society vorite of millions, is a new addition new address, so that you will be scription expires soon, RENEW for having "by his writings made an sure to receive your WOW News do heavy dramatic roles in the Rudy now! Just send your name, ad- outstanding contribution to contem- to the "Kraft Music Hall" cast. Tower magazine without delay. Vallee Sealtest show. New time: dress and 50 cents to WOW! porary literature." New time: 7 p. m., Thursdays. 8 p. m., Thursdays.

www.americanradiohistory.com May 1, 1941 RADIO NEWS TOWER Page Five NEW STARS AND SHOWS FOR SPRING

'News of Features GATHER NEWS OF THE WORLD World' A Cantor Find B. & W. Week-days at Shuffled on 5:15 P. M. WOW The nightly world -wide news The change of time brings sev- broadcasts which are heard over eral changes in the Brown & Wil- WOW via the NBC, 5:15 p. m., liamson programs on WOW. Omaha time, have been expanded "Uncle Walter's Doghouse" moves in reportorial personnel, changed in from Tuesday nights to 7:30 p. m., format and are presented under the Fridays. sponsorship of Miles Laboratories, A new program in behalf of Ra- Inc. leigh Cigarettes will have its pre- The new program is heard Mon- miere on Tuesday, April 29, at 8:30 days through Fridays, and features p. m. This will be followed by a both national and international pick- new five -minute dramatic skit by ups from on- the -spot correspond- Linn Borden. ents in the major capitals of the The "Avalon Showboat" program world, including Washington, Lon- concludes with its broadcast of don, Berlin or wherever else the April 28. news may break. Commentator John There will be no change in the W. Vandercook analyzes the news "Plantation Party" or "Wings of which he and the radio listeners Destiny" programs. hear simultaneously from NBC's world-wide correspondents. In ad- dition, NBC Newscaster Fort Pear- EAT, GROW FAT! son is a regular participant, sum - Love, 'tis said, makes the world marizing the news of the day as the .;o 'round. It also makes fellows go program opens. round the world -almost. No less .han three young swains, smitten with the charms of as many musi- Gathering news from throughout the world on the new Alka- Seltzer lans in Phil Spitalny's all -girl Gen - "News of the World" program is the job of John W. Vandercook (above ;ral Electric "Hour of Charm" Or- right) and Newsman Jack Hartley, shown above. "News of the World" FUNNY MEN Olive Major, 13- year -old Eddie chestra, have been following the is on Mondays through Fridays at 5:15 p. m. Cantor soprano protege, had the troupe to each stop on its current time of her life on the "Time to tour. Smile" program. New time: 7 p. m., Vandercook Beard Wednesdays. NEW "STEVE" PORTIA BLAKE Gave Face a Rest Budd Hulick is There has been a lot of specula- Actor tion about the origin of that beard sported by John W. Vandercook, in New WOW Serial young commentator on Alka -Selt- Budd Hulick, quiz program clown zer's network "News of the World," and "other half" of the long -popular week days at 5:15 p. m. on WOW. comedy team of Colonel Stoopnagle The way we heard it is that dur- and Budd, has gone straight on ing a vacation in Vermont he de- "Home of the Brave," broadcast at cided to give his face a vacation, 3 p. m., Mondays through Fridays too. On returning to , he over WOW and the NBC Red found himself so attached to the network. beard that he couldn't part with it. Budd was first side- tracked from his original intention of becoming a serious actor when he and F. Chase Taylor, alias Colonel Stoop - Old Favorites Lead nagle, then working for a Buffalo, N. Y., radio station, were asked to Gene Baker Requests fill in a 15- minute air void. Panicky for material, they introduced them- Requests for old favorites -both selves as "Colonel Stoopnagle and songs and poems - pouring in to Budd," and conducted a 900 -second Gene Baker are proving the public's Two of radio's funniest screwballs nonsensical conversation, which whole -hearted welcome to the Omar ended in a contract. Their Milling Company's program, "Musi- are the comedy team of Abbott and tomfool- Costello, recent additions to the ery continued for seven years, under cal Meditations," on WOW at 9:45 five different- sponsors. Since 1937 a. m., Sundays. Chase & Sanborn program, with Edgar Bergen and "Charlie Mc- Budd has been emceeing and an- Here's the new "Steve Benton" Baker's finesse at this sort of pro- Carthy." New time: 6 p. m., Sun- nouncing such shows as "What's Returning to WOW is the serial in the "Wings of Destiny" program. gram comes from long experience days. My Name ?" "Portia Faces Life," in which Lu- His name is John Hodiak. New in radio -as soloist and announcer, In "Home of the Brave," he is a cille Wall plays the role of Portia time: 8 p. m., Fridays. as producer and writer, as director sober- minded civil service employee, Blake. The sponsor is General and salesman. which keeps Budd's flexible voice in Foods, 40 per cent Bran Flakes. PEABODY AWARD the groove and allows no monkey- Time: Mondays through Fridays at Injuries are Annoying (Continued from page 3) shines on the side. 3:15 p. m. ICELANDER ism at the University of Georgia in to Radio Celebrities Gladys Heen, "Torchy" of the Athens, Ga. The Advisory Board Portia Faces who made the awards were the fol- ODD NECKLACE Life A sore thumb is the one that al- "Guiding Light," reports her fore- Studio philatelists are trailing ways gets whacked, opines Virginia bears became Americans by way of lowing: S. V. Sanford, Chancellor, University System of Georgia; Louise King, "Carnation Contented" New WOW Serial Verrill, thrush of the new Friday Iceland. soloist, these days. is wear- Raleigh show, who is wearing an Bruce Barton, President, Batten, Louise On Monday, April 28, daylight Barton, Durstine and Osborn Ad- ing a necklace -bracelet set of hon- savings time's "big moment," the ankle brace again because the foot est-to- goodness stamps, cancelled, that she injured in a car smashup vertising Agency, New York; John dramatic show, "Portia Faces Life," Benson, President, American As- and set into square composition will change networks as well as time some weeks ago got stepped on at IN THE ONEILLS N. frames. a dance the other night. sociation of Advertising Agencies, by moving over to WOW and the On the injury list is Willard ; Virginius Dabney, NBC Red network, at 3:15 p. m., Waterman of "Backstage Wife," Editor, Richmond (Va.) Times - Mondays through Fridays. who has his left arm and hand done Dispatch; Norman H. Davis, Chair- This serial program follows the up in gauze following a skin graft. man, American Red Cross, formerly NEW COMPANY life of Portia Blake, a woman at- Acting Secretary of State, etc., torney, who tries desperately to Washington, D. C.; Jonathan Dan- hide the tears of a broken romance FOR LOUISE FITCH iels, Editor, Raleigh (N. C.) News behind a successful career. A night club atmosphere took and Observer; Mark F. Ethridge, Lucille Wall plays the part of over in the "Arnold Grimm's Daugh- Vice President and General Man- Portia, and she is supported by Matt ter" studio recently when story se- ager, Louisville (Ky.) Courier -Jour- Crowley as Walter Manning, Joan quences called for a tap dance nal and Times; Waldemar Kaemp- Banks as Arlene Manning and Es- routine by Louise Fitch in the role ffert, Science Editor, New York ther Ralston as Kathie, Portia's of "Bernice Farriday." Louise (for - Times; Alfred A. Knopf, Publisher, confidante. mer Council Bluffs girl) is a talented New York City; Grace Moore, Met- actress, but she does not claim to ropolitan Opera Company, New be a tap dancer, so when the dance York City; Dr. John W. Studebaker, AIDS SPONSOR went on the air it was done by Mary United States Commissioner of Edgar Bergen now has his spon- Jane Brown, night club dancing star. Education and Chairman Federal sor just where he wants him. In "Arnold Grimm's Daughter" is Radio Education Committee, Wash- addition to drawing a weekly pay- heard Mondays through Fridays at ington, D. C.; Mrs. Marjorie Pea- check for his Sunday stint, Ber- 4:30 p. m., Omaha time, over WOW body Waite, daughter of George gen is now a customer of Chase & and the NBC Red network. Foster Peabody, "Yallo," Saratoga Sanborn. In the new private airport Springs, N. Y., and Edward Weeks, which Bergen has bought at Monte- SQUIRE' PEARSON Editor, Atlantic Monthly, Boston, bello, Calif., he has just completed It's Squire Fort Pearson now! Mass. a coffee shop. His first order was The headline- spieler on "News of for a big supply of his sponsor's the World" has' acquired title to a SOME HAT product. 175 -acre farm near St. Charles, Ill. :><:.,...... > .. One of radio's most famous mis- Broadest of the current crop of Bess Flynn, author of Old Dutch's tresses of ceremony, Arlene Francis, broad -brimmed hats is one sported Movie Star Dick Powell is one of ADD ONE MORE "Bachelor's Children," has received now carries a heavy dramatic role by Betty Lou Gerson, star of the five regular "big names" heard on Stork news from the west coast a very handsome gift from her son, in "The O'Neills." Heard Mondays "Mary Marlin" show. The skypiece the new spring "Studebaker Cham- concerns the arrival of a son, born Charles Flynn. It'ts a new station through Fridays (new time), 10:15 measures some 24 inches from brim pions" series. New time: Tuesdays to , Betty in "One wagon. a. m. to brim. and Fridays at 9:30 p. m. Man's Family."

www.americanradiohistory.com Page Six RADIO NEWS TOWER May 1, 1941

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(Reprinted by special permission of United Press) Above is the first of a series of United Press war maps which will appear The first United Press war map gives a detailed picture of the Balkans. in the WOW News Tower Magazine in order to help listeners follow war Watch for another war map next month, probably one illustrating the newest news on the air. theater of war about June 1. MARTHA BOHLSEN GIVES TIPS FOR MAYTIME BRIDAL SHOWERS! This is the month for showers for is it. ing fixture is the type where the Tomato Jelly Salad in Heart Molds if only a little thought given to By MARTHA BOHLSEN Orange Biscuits the June bride. If you have a friend Perhaps with a few and little spotlight could not be con- suggestions Director Homemakers' Club of the Decorated Vanilla Ice Cream in Paper Cups who is planning on getting married then your own original ideas you Air-Saturdays, 10:30 A. M. cealed, you could carry out the in June and you want to give her a can entertain your guests in a most "shower" idea by placing a little Macaroons Coffee shower, do it sometime in May. pleasant manner. For instance, for this little decoration. Simply con- umbrella made of crepe paper under Salted Almonds There are a thousand little details your table centerpiece. ceal a small spotlight in your ceiling the lighting fixture and concealing to be taken care of during the last Can you imagine anything more fixture and direct it down on the the light under it. Any further dec- few weeks before the wedding, and attractive than a lovely bouquet of flowers. You will be delighted with orations should be in keeping with ? Your Last Copy ? you will be doing the bride a great roses and sweet peas in a flat bowl, the effect. The light will bring out the type of shower you are giving. Yes, sir! Simply turn to page 8, favor if you do your honors now spotted from your center lighting and emphasize the colors in the If you are planning a bridal - where your name and address is rather than in that last- minute rush. fixture with a small spotlight. Any flowers and change what might have shower luncheon, the menu may be stamped on the margin. The date Linen, kitchen, personal, handker- of the spring flowers will serve this been just an ordinary bouquet of either very elaborate or a simple your News Tower subscription chief or miscellaneous showers purpose beautifully. Daffodils, in flowers to a most gorgeous center- one -dish luncheon place. For a well - expires is printed here. "5/41" would be most appropriate. Plan a that pretty tint of yellow, will blend piece. In directing this light down- balanced tasty luncheon menu, may means May, 1941. If your sub- shower that is distinctive. It needn't perfectly and assist you in carrying ward, be sure that the rays of light I suggest the following: scription expires soon, RENEW be extravagant. There are so many out your spring decorations in yel- do not strike the eyes of the guests Jellied Consomme Toast Rings now! Just send your name, ad- ideas for decorations and menus that low and green. You don't need to seated around the table. This would Creamed Chicken in Patty Shells dress and 50 cents to WOW! can be carried out very effectively be a lighting engineer to work out be terribly annoying. If your light- Peas in Potato Nests

www.americanradiohistory.com May 1, 1941 RADIO NEWS TOWER Page Seven WOW AIRS PAN-AMERICAN °Mexican Minister THE SPORTS I WOW MEN TO JOIN 1941 GOODWILLERS Speaks at Big EYE DAY SCHEDULES Ceremony By TOM DAILEY I BELLE FOURCHE WOW and the Omaha Zone WOW Sports Editor NIGHT RUNS Chevrolet Dealers added their con- SPEARFISH tribution to better Pan -American Hello, good sports! THURSDAY relations with an Along about this time each year unusual special it is our custom to climb out on the RAPID CITY event broadcast limb and pick the winners (we hope) by Foster May in major league from Greenfield, baseball races. is S O U T H D A K O T A Iowa, April 14. I say, Bill - 1 T h e broadcast ingsly! Fetch / featured an in- me the new terview with Dr. crystal ball -the Luis Quintanilla, 1941 sphere Minister Pleni- holding all an- / potentiary of the swers to the 1941 Republic of baseball races. ¡ CHADRON Mexico to the United States. National League 1 i 1 Several thou- Foster May We see stand- t sand persons out teams for attended the ceremonies, which in- the top and bot- cluded a flag -raising ceremony, hon- Tom Dailey tom spots in the I N E B R A oring the flags of South American senior circuit. nations. There were 40 Latin - As we rub the crystal, we see poise American exhibits, South American and confidence -and a solid, well - entertainers, parades, band concerts balanced entry in the Cincinnati and dances. Reds. So we'll mark the men -of- tKI NORTH PLATTE Na- FRIDAY The Greenfield celebration, which McKechnie to finish first in the attracted national attention, was also tional League again this year. The its Reds have a great defensive infield, JULE5BURG" SATURDAY WOOD RIVER broadcast by NBC on "National a good outfield, power at the plate Farm and Home Hour." and a fine pitching staff. Many other unusual special events were included on Chevrolet's "Man We see the Brooklyn Dodgers C0L0.j on the Street" broadcast since the making a big surge, but they need i last issue of the News Tower. a second baseman. Put them down This map shows the itinerary of the 1941 Good Will Trade Tour of the Omaha Chamber of Commerce. Lyle as No. 2 finishers anyway. Larry On April 9, Mr. May broadcast DeMoss of the WOW staff, representing Paxton & Gallagher, will have charge of entertainment for this year's his "Man on the Street" from the McPhail is still trying to get Billy tour, and Bill Wiseman, WOW Publicity Manager, will again "cover" the tour for the Omaha National Bank. Herman from the Cubs. But with annual spring festival at Logan, men such as squat "Muscles" Med- o Iowa. wick, the Brooklyns look O. K. Two of the most unusual inter- from here. Last year at this time we DeMoss and Wiseman With views of the past month brought picked the St. Louis Cardinals to FORESIGHT! Chief Boatswain Lee R. Scott of win the National League flag. But the United States navy, and Virgil with this new and shinier crystal, On December 29, 1940, NBC's Omaha C. of C. Good Will Tour Pinkley, United Press foreign cor- we can see them only in third place H. V. Kaltenborn made a year- Wow will take part in the 1941 group of 20 Trade Trippers respondent, to WOW's microphone. this year. And because Jimmy Wil- end war prediction, which said Trade Trip of the Omaha Chamber has been organized into a glee club, Other special events included the son has been made manager of the in part: of Commerce, May 18 to 24. About and an instrumental trio will assist broadcast from the 15th annual con- in vention of the Nebraska Cooperative Chicago Cubs, we'll stick the chew- " we may expect early de- 125 Omaha business men will make street programs. .. the trip over a 1,760 -mile route in As usual, the street parades will Creameries, Inc., and a broadcast ing gum boys in fourth place. They'll velopments in the Balkans . . . have a fight for that spot with the Nebraska, South Dakota and Colo- be led by the Dan Desdune Band. from the annual convention of the Germany is confirming her con- will be garbed in Nebraska Automobile Dealer's As- Pittsburg Pirates, under the pug- trol of Slovakia, Hungary and rado. The Omahans nacious management of Fordham a mo- The Trippers will be on the road flashy Trade Trip uniforms, and will sociation, both in Omaha. Rumania by establishing 100 and May also conducted the special Frankie Frisch. And if the Cubs and bile, well -equipped and completely six days, visit 83 towns and make carry more than balloons Pirates get too mixed up for fourth night stops at Winner, S. D.; 100 more pieces of candy for dis- evening broadcast of WOW's 18th mechanized striking force of half tribution in the various towns. birthday observance on April 2. and fifth places, we wouldn't be sur- a million men at key points in O'Neill and Chadron, Neb.; Dead- prised to see the Boston Bees jump this Balkan area. Within a few wood, S. D., and North Platte, Neb. over either or both of them into invade Yu- For the fourth successive year, weeks this force will Bill Wiseman, Publicity Manager of first division. goslavia and Greece . This WOW, will make daily reports over TO //I WITH "DIZ" We'll put the New York Giants campaign will be ... a blitzkrieg CHATS don't forget Hitler WOW on the progress of the trip. in seventh place, with the Philadel- operation ... These have been scheduled for 10:15 phia Phillies bringing up the rear has won every military blitzkrieg he has undertaken p. m., May 19, 20, 21, 22, 23 and 24, again. ..." under the sponsorship of the Omaha American League National Bank. John Changstrom, The Cleveland Indians should Vice President of the Omaha Na- have galloped off with honors in BREEZY YVETTE tional, is General Chairman of this the American League last season, Yvette, star vocalist of Xavier year's Trade Tour. but they defeated themselves in an Cugat's Camel program, was sing- Lyle DeMoss, WOW's Produc- unprecedented uprising against law ing at a benefit recently and a mem- tion Manager, will make the trip and order. But this year it's differ- ber of the audience kept asking for under sponsorship of the Paxton & ent. With Roger Peckinpaugh in the the "Windy Song." Gallagher Company, and will be in driver's seat, and with a diamond "Do you mean 'High on a Windy charge of all entertainment during full of fine ballplayers, we must give Hill' ?" asked Yvette politely. the trip. He has promised to sing Cleveland the No. 1 slot. We'll take "No," was the response. "I mean his famous "Man on the Flying it back if anything happens to Bobby 'Windy Moon Conies Over de Trapeze" at each of the night meet- Feller. Joe McCarthy and his Yanks Mountain.' " ings. will put up a big fight, but this season will see some experimenting. Rizzuto and Priddy, up from Kan- sas City, must be given a trial in ADDING "SPARK" TO NEWS the big time. In third place we see Hank Greenburg and the Detroit Tigers. If Hancus Pancus is called to the colors, third spot might be too good for the Tigers. Don't look now, but that team now pic- tured in the Sportseye crystal is the Boston Red Sox. The boys are the forgotten men of the junior circuit this year. After Boston the clubs pop into the picture in this order: Chicago, St. Louis, Washington and Philadelphia. All right, Billingsly! Take this crystal, bash it against the wall and lang my India robe on the nail 'til his time next season. And . . 'it isn't that you won or lost, but how you played the game."

? Your Last Copy ? Yes, sir! Simply turn to page 8, where your name and address is stamped on the margin. The date your News Tower subscription Recently Wichita, Kans., was over -run with major league baseball expires is printed here. "5/41" clubs. Circulating among them for sports interviews was WOW's Sports means May, 1941. If your sub - the great subscription expires soon, RE- Editor Tom Dailey. The picture shows him chatting with To celebrate the co- sponsorship of the 12:40 news spot week days on "Dizzy" Dean, famous Chicago Cub twirler. Dailey gives Falstaff's sports NEW now! Just send your name, 10:15 p. m. his regular quarter -hour address and 50 cents to WOW! WOW by the Haskins Brothers Soap Company, makers of "Spark," at 5:40 p. m., week days, and at Foster May poses with Ed Gaither, Omaha Manager of Haskins' plant. sports period.

www.americanradiohistory.com ttANKCNNORH MRS C L RETURN POSTAGE GUARANTEED R r" 0 3 Sec. 562, P. L. & R. To: Radio Station WOW U. S. POSTAGE Omaha, Neb. 12 -41 PAID MAPLETON IA Omaha, Neb. Page Eight RADIO NEWS TOWER Permit No. 257 WOW'S MAY NIGHT SCHEDULE Your News Tower Subscription ENDS on Date Near Your Name ABOVE. "5/41" Means This Is Your Last Issue!

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 5:15 World News World News World News World News World News 5 P. M.- Defense 5 P. M. -Jack Benny Alka- Seltzer Alka- Seltzer Alka- Seltzer Alka- Seltzer Alka- Seltzer for America Jell -O

5:30 4 -Bell News -Sports 4 -Bell News -Sports 4 -Bell News -Sports 4 -Bell News -Sports 4 -Bell News -Sports 4 -Bell News- Sports Burlington Falstaff Burlington Falstaff Burlington Falstaff Burlington Falstaff Burlington Falstaff Burlington Falstaff Fitch Dentyne Gum Dentyne Gum Dentyne Gum Dentyne Gum Dentyne Gum Dentyne Gum Bandwagon National Biscuit National Biscuit National Biscuit National Biscuit National Biscuit National Biscuit 6:00 Telephone Hour Johnny Presents Tony Martin Maxwell House Concert Bell Telephone 6:15-Business News Charlie McCarthy Philip Morris How Did You Meet? Coffee Time Cities Service Review Chase & Sanborn System Woodbury Products Gas and Oils 6:30 Voice of Firestone Horace Heidt Plantation Party Aldrich Family Information Please One Man's Family Concert Tunis Treasure Chest Bugler Tobacco Jell -O Luckies NBC Tenderleaf Tea

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