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RADIO NEWS- TOWER Kc Radio 5000 Station Watts WOW RADIO NEWS- TOWER Kc. (Reg. U. S. Pat. Off.) 590 Complete Radio Program News From Radio Station WOW VOL. V -No. 8 OMAHA, NEBRASKA, MAY 1, 1941 PUBLISHED MONTHLY NEW FEATURES FLOCK TO WOW WOW Execs Off °News and Serials Sextuplets" Guests at Radio WOW Birthday Party to Big NAB Lead Spring Session Parade New programs galore, and changes WOW will play an important role in in the time of "regulars," add new in- largest radio industry meet- terest to WOW's schedule at this, ing of 1941 in St. Louis, May 12 the beginning through 15. As of the summer season. 10th District Direc- (See pages 4 and 5.) tor, John Gillin, Jr., General Man- ager of WOW, will be the official The new programs on WOW host at the 19th annual convention (some have already started) and of the National Association of the times are as follows: Broadcasters. Bess Johnson - Colgate Palmolive Howard O. Peterson, WOW's Soap - Mon., Tue., Wed., Thu., Promotion Manager, will be in Fri. -8 a. m. charge of the huge promotion ex- Home of the Brave-General Foods hibit at the convention. Several Swans Down-Mon., Tue., Wed., awards will be made for best ex- Thu., Fri. -3 p. m. hibits of radio promotions during Portia Faces Life -General Foods the past year. 40 Per Cent Bran Flakes-Mon., It is expected that about 1,000 Tue., Wed., Thu., Fri. -3:15 p. m. radio men from every part of the World News -Alka- Seltzer -Mon., nation will attend this meeting. Tue., Wed., Thu., Fri. -5:15 p. m. Headquarters are in the Jefferson Four -Bell News Roundup - Mon., Hotel. Tue., Wed., Thu., Fri. -5:30 p. m. Deadline Dramas, NBC - Sun. - Kyser Renewed 8:30 p. m. Falstaff Party, with Norman Ross - as Records Broken Tue., Wed., Fri. -9:15 p. m. has Barrel of Fun - Falstaff -Thu.- WOW been advised that Kay m. Kyser's "Kollege of Musical Knowl- 9:30 p. edge" (Lucky Strikes) has been re- *Previously heard. Now return- newed for 13 weeks. Kyser recently ing to WOW. returned after a tour of seven one - Most network programs will be nighters in the northwest, where he moved ahead one hour -will come established a record of $42,000 gross to you one hour earlier. In addition, for seven dances. At one spot alone many other programs have been re- he drew 6,200 customers. scheduled at entirely different times. These include: Ellen Randolph -Colgate Supersuds DAILEY QUOTED Mondays through Fridays - 8:15 Endorsement by WOW's Sports a. m. Editor, Tom Dailey, really means These pretty lassies were born April 2, 1923 -the same day that Radio Station WOW first went on the air. Bachelors Children Old Dutch something. When Dailey endorsed Photo shows them at WOW's birthday party. WOW's entire staff, headed by William Ruess, Personnel Cleanser -Mondays- through Fri- the new Fee System of numbering Director, attended. days -8:30 a. m. football players the system con- ceived - The young lassies shown toasting WOW with a glass of punch and a piece Woman in White -P. & G. Oxydol by Ray Fee of Omaha, the of birthday cake are, left through Fridays endorsement was quoted from coast to right: Blanche Zaloudek, Roslyn Levy, Jacqueline Giles, Helen Rummelhart, Elaine Kinzli and De Lorse -Mondays -8:45 to coast. McCarty. a. m. Life Can Be Beautiful P. & G. Ivory -Mondays through- Fridays ANOTHER YEAR AK- SAR -BEN RACES -9 a. m. Francia White, soprano star of Officials of the Falstaff Brewing Eighteen- Year -Olds Toast Guiding Light -P. & G. Naptha- the Monday evening "Telephone Corporation of Omaha are making Mondays through Fridays -9:15 Hour" concerts, has been renewed elaborate plans for the broadcasting a. m. for another 52 weeks, and will con- of Ak -Sar -Ben races, May 27 to WOW On Anniversary Feature Lone Journey -P. & G. Dreft- tinue to be aired at 6 p. in. on WOW July 5, over WOW. Tentative Eighteen years ago (April 2) the On that same day, April 2, 1923, Mondays through Fridays -9:30 via NBC Red network. The pro- schedule calls for a broadcast of the siren on Omaha's main fire station at least six baby girls were born in a. m. gram started its second year April 29. feature race each day. advised folks to "tune in" to a new Omaha. "WOAW," now WOW, Police Bulletins Saturday - 9:30 radio station, WOAW, being started celebrated its 18th birthday at a a. m. - by the Woodmen of the World Life studio birthday party, at which the The Other Woman Butter -Nut Insurance - FOR BENNY WIN BADGES Society. A minute later six girls -now comely young ladies Coffee - Mondays through Fri - Radio trade papers report that a the station went on the air for the -were guests of honor. One of the days-10 a. m. show called "Regular Fellers" has The new "Dr. I. Q. (Jimmy Mc- first time. young ladies came into the world The O'Neills -P. & G. Ivory -Mon- been accepted as a substitute for the Clain) awarded gold badges to 13 almost at exactly the same moment days through Fridays -10:15 a. m. Jack Benny Jell -O show this sum- persons - the only persons to win that WOW came on the air for the Judy and Jane - Folger Coffee - mer. Its author is Jerry Devine. the "Thought Twister" since the first time. The entire staff enjoyed Mondays through Fridays -10:30 Mars, Inc., program began. Well Doné, Sirl ice cream and cake, and participated a. m. in a broadcast which reviewed mile- As the Twig Is Bent - General WRITES NOVEL stones in WOW's history. Foods - Grapenuts - Mondays On the original broadcast, the late through Fridays -11 a. m. Elizabeth Reeves, author of Gen- MUSIC WEEK Aunt Jenny Bros. eral Mills' new "Mystery Man" and is W. A. Fraser, then President of the - Lever Spry - NBC making elaborate plans Mondays Fridays 12 also "Valiant Lady," has completed for National Music Week broad- Woodmen of the World, announced through - her that "WOAW hoped to remain on noon. first novel, called "A House for casts, May 4 to 11. Emphasis will Light of the Emily." be on American music. the air two hours per night, three World- General Mills Latin- days per week, and for an hour Gold Medal Flour -Mondays every Sunday afternoon." through Fridays-3:45 p. m. In 1927, WOAW's call letters were The Mystery Man - General Mills changed to WOW. The present Wheaties-Mondays through Fri - WOW NEWS SCHEDULE let- days-4 p. m. ters had been used by a freighter in The regularly scheduled newscasts on WOW are as follows: the Pacific Ocean, and when the Valiant Lady- General Mills Kix- 6 :00 A. M. -Farm News. Daily except Sun. ship was decommissioned, the Mondays through Fridays -4:15 WOW letters were assigned p. m. 7 :00 A. M. -News Tower. Daily except Sun. to the Arnold Grimm's Daughter -General 10 :00 A. M. Woodmen radio station, to coincide -News Tower. Sun. with the initials of the Society. Mills Kix- Mondays through Fri- 12:15 P. M. days -4:30 p. m. -News Tower. Sun. President De Emmett Bradshaw 12 :30 P. M. -News Tower. Pleasure Time (Fred Waring) - Daily except Sun. of the Woodmen, William Ruess, Chesterfields- Monday, Tuesday, 12 :45 P. M. -Man on the Street (Semi -News Feature) Personnel Director of the station, Thursday and Friday -9 p. m. Daily except Sun. and John Gillin, Jr., General Man- Studebaker Champions Tuesdays ager of WOW, all spoke - 1 :15 P. M. V. briefly. and Fridays -9:30 p. m. -H. Kaltenborn Sun. Foster May, News Editor and Spe- 3 :00 P. M.- Highlights of the Week's News -NBC Sun. cial Eventer, interviewed the young 4 :20 P. M.- Associated Press News.-NBC Sun. ladies - Roslyn Levy, Blanche WOW WINNER 5 :15 P. M. -News of the World -NBC Zaloudek, Jacqueline Giles, Helen Between 12,000 and 15,000 persons Mon., Tue., Rummelhart, Elaine Kinzli and De- were present at the Sioux City Mu- Wed., Thu., Fri. Almost grimly, William Ruess, Lorse McCarty. nicipal Airport, April 20, when J. C. 5 :30 P. M.- Four -Bell News and Sports .... Daily except Sun. Personnel Director of WOW, cut The ice cream served was a birth- Kilmer, a Winnebago, Neb., oil 6:25 P. M.- Weekend Business Review Sat. the huge Omar cake at WOW's 18th day gift to WOW from Hardings dealer, was awarded a $2,000 Piper 10:00 P. M. Tower. birthday party. Photo shows him Ice Cream Company, sponsors lo- Cub airplane for winning the April -News Daily except Sun. handing a piece to Jacqueline 10 :30 P. M. -News Tower. Giles, cally of the Rudy Vallee Sealtest 18 "Wings of Destiny" award. (Full Sun. one of WOW's 18- year -old guests. programs, Thursday nights. details and pictures next month.) www.americanradiohistory.com May 1, 1941 Page Two RADIO NEWS TOWER OMAHAN IS NEW W. O. W. TREASURER o Miller is Named BREVITIES 1- Minute Shows OMAHAN SUCCEDS SHEPPARD When he was 14 years old, Ken to Succeed Sen. Griffin, star of "Road of Life" and by "Backstage Wife," was proprietor Featured and general factotum of a full -blown Sheppard radio station in Enid, Okla. Butter -Nut Congratulations are in order for wow- which have Bob Burns, the "Kraft Music Spot announcements R. E. Miller, well -known Omahan been described as "complete one - and former Texan, who has been Hall" comedian, has taken to bi- now and Mrs.
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