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8 PPM PD Tools PPM PD TOOLS What is available in a PPM World? 1 ©2007 Arbitron Inc. How often does PPM data release? 2 ©2007 Arbitron Inc. How do I access the PPM data? § PPM AnalysisTool/Weeklies § EBook/PPM PreferenceLevelTrendReport § Onrequest: AuxilaryReports § ComingsoonPdAdvantageWeb! 3 ©2007 Arbitron Inc. How can I analyze my P1s? Preference Level Trend report at http://my.arbitron.com Go to the PPM Analysis Tool software and use the “Target”button to select a P1 demo. 4 ©2007 Arbitron Inc. Where Can I Get These Reports Today? Preference Level Trend Reports Available at http://my.arbitron.com 5 ©2007 Arbitron Inc. How is my Core Audience Trending? 6 ©2007 Arbitron Inc. Select surveys to trend, demo, daypart, and station 7 ©2007 Arbitron Inc. P1 Preference Level Trend 8 ©2007 Arbitron Inc. Recycling Reports Auxiliary Reports How often do listeners return to my station? 9 ©2007 Arbitron Inc. Two Recycling Reports Do my listeners come back to my station every day at the same time? (Horizontal) Do my listeners come back to my station later/earlier in the day? (Vertical) M-F 6a-10a FM - NB R W M-F 3p-7p 10 ©2007 Arbitron Inc. Horizontal Recycling WUSL-FM 8% 12% 18% 19% 15% 17% 11% WPPZ-FM 6% 7% 6% 7% 14% 27% 33% WPHI-FM 12% 17% 14% 18% 13% 13% 13% 25% of WRNB’s audience tunes in 7 days a week WRNB-FM 8% 8% 6% 8% 19% 19% 25% 1 day 2 days 3 days 4 days 5 days 6 days 7 days Source: Philadelphia Metro, PPM June 08, Black 12+, M-Su 6a-12m 11 ©2007 Arbitron Inc. Vertical Recycling 18% of WRNB’sAM drive listeners also tune into 2% 5% PM Drive 5% 7% 8% 18% 23% 13% 21% 14% 18% Evening 12% PM Drive Mid-day 33% of WRNB’s Exclusive - AM Drive AM drive listening is exclusive to that daypart 39% 33% 40% 20% WRNB-FM WPHI-FM WPPZ-FM WUSL-FM This data focuses on AM Drive listening. Source: Philadelphia Metro, PPM June 08, Persons 25-54, M-Su 6a-12m 12 ©2007 Arbitron Inc. Keep a Diary of Events Track: Events on your station Events in the market Special Guests on your station Weather Sports Holidays Contesting 13 ©2007 Arbitron Inc. Top 3 Reports for Programmers Vital Signs Report –PPM Analysis Tool TrenderReport –PPM Analysis Tool ■Day x Day ■Hour X Hour Preference Level Trend Report – http://my.arbitron.com 14 ©2007 Arbitron Inc. Vital Signs 15 ©2007 Arbitron Inc. Day X Day Trend 16 ©2007 Arbitron Inc. Hour X Hour Trend 17 ©2007 Arbitron Inc. How do I get more training? • National web training that offers the new PPM 203 • Custom hands on web training with your trainer • In person training! THANK YOU! QUESTIONS? Presentedby: Monica Narvaez BilingualTraining ServiceConsultant Ph: 310-824-6621 Email: [email protected] 18 ©2007 Arbitron Inc..
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