PPM PD TOOLS
What is available in a PPM World?
1 ©2007 Arbitron Inc. How often does PPM data release?
2 ©2007 Arbitron Inc. How do I access the PPM data?
§ PPM AnalysisTool/Weeklies § EBook/PPM PreferenceLevelTrendReport § Onrequest: AuxilaryReports § ComingsoonPdAdvantageWeb!
3 ©2007 Arbitron Inc. How can I analyze my P1s?
Preference Level Trend report at http://my.arbitron.com Go to the PPM Analysis Tool software and use the “Target”button to select a P1 demo.
4 ©2007 Arbitron Inc. Where Can I Get These Reports Today? Preference Level Trend Reports Available at http://my.arbitron.com
5 ©2007 Arbitron Inc. How is my Core Audience Trending?
6 ©2007 Arbitron Inc. Select surveys to trend, demo, daypart, and station
7 ©2007 Arbitron Inc. P1 Preference Level Trend
8 ©2007 Arbitron Inc. Recycling Reports Auxiliary Reports
How often do listeners return to my station?
9 ©2007 Arbitron Inc. Two Recycling Reports
Do my listeners come back to my station every day at the same time? (Horizontal)
Do my listeners come back to my station later/earlier in the day? (Vertical)
M-F 6a-10a FM -
W R NB M-F 3p-7p
10 ©2007 Arbitron Inc. Horizontal Recycling
WUSL-FM 8% 12% 18% 19% 15% 17% 11%
WPPZ-FM 6% 7% 6% 7% 14% 27% 33%
WPHI-FM 12% 17% 14% 18% 13% 13% 13%
25% of WRNB’s audience tunes in 7 days a week WRNB-FM 8% 8% 6% 8% 19% 19% 25%
1 day 2 days 3 days 4 days 5 days 6 days 7 days
Source: Philadelphia Metro, PPM June 08, Black 12+, M-Su 6a-12m 11 ©2007 Arbitron Inc. Vertical Recycling
18% of WRNB’sAM drive listeners also tune into 2% 5% PM Drive 5% 7% 8% 18% 23% 13%
21% 14% 18% Evening 12% PM Drive Mid-day 33% of WRNB’s Exclusive - AM Drive AM drive listening is exclusive to that daypart 39% 33% 40% 20%
WRNB-FM WPHI-FM WPPZ-FM WUSL-FM
This data focuses on AM Drive listening.
Source: Philadelphia Metro, PPM June 08, Persons 25-54, M-Su 6a-12m 12 ©2007 Arbitron Inc. Keep a Diary of Events
Track: Events on your station Events in the market Special Guests on your station Weather Sports Holidays Contesting
13 ©2007 Arbitron Inc. Top 3 Reports for Programmers
Vital Signs Report –PPM Analysis Tool TrenderReport –PPM Analysis Tool ■Day x Day ■Hour X Hour Preference Level Trend Report – http://my.arbitron.com
14 ©2007 Arbitron Inc. Vital Signs
15 ©2007 Arbitron Inc. Day X Day Trend
16 ©2007 Arbitron Inc. Hour X Hour Trend
17 ©2007 Arbitron Inc. How do I get more training?
• National web training that offers the new PPM 203 • Custom hands on web training with your trainer • In person training!
THANK YOU! QUESTIONS?
Presentedby: Monica Narvaez BilingualTraining ServiceConsultant Ph: 310-824-6621 Email: [email protected]
18 ©2007 Arbitron Inc.