PRSRT STD US Postage PAID Permit #1081 Bellmawr, NJ THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 The longest established business-to-business monthly newspaper for company owners © 2013 Advertising/Communications Times $4.00 Founded July, 1976 Volume #40, Issue #4 and executives in Philadelphia, Eastern Pennsylvania, New Jersey & Delaware ... on the 200th Anniversary September/October 2013 Mailed direct to buyers of business services & products of the United States of America Incoming Burglar at Philly TV Phila Lawyers Suing Tide of Makes off with Each Other on — Money For $20,000 Atlantic City — — — Their Advertising Press He’s On Camera Two major area personal He also feels his legal ser- Billionaire Warren Buffett is Philadelphia’s first pub- inquiry law firms are hitting each vices,, and other attorneys offer- buying the Atlantic City Press. lic access television sta- other with their weapons of battle ing legal aid, deprives the public of The addition of the newspa- — lawsuits. knowing where to gain information. tion, “Philly Cam Television,” Charlene Kurland (l) & Ellen Toplin per will make 31 small and medium (CAM), 699 Ranstead St. in Larry Pitts & Associates, Lundy’s attorney’s response size daily newspapers owned by Center City, (267-639-5481) (1918 Pine Street Philadelphia, PA is that Pitt and other personal his firm, Berkshire Hathaway, Inc. was burglarized to the extent First same-sex 19103; Toll Free: 1-888-PITT-LAW) injury attorneys can advertise Berkshire is buying the Atlan- of about $20,000 of camera is after Lundy Law, (1635 Market inside Septa buses, and else- tic City Press from a Pittsburgh marriages in PA equipment recently. Street, 19th Fl., Philadelphia, PA where. firm, Abarta. The paper has a re- And the perpetrator be- include local 19103; Tel.: 215-567-3000). Evidently, Lundy paid Sep- ported daily circulation of 67,000 came a television personality and a Sunday circulation of 77,000. Pitts asserts he cannot ad- ta, in 2012, about $435,000. — of a sort. PR exec vertise on the outside of Septa Titan Advertising Inc., (121 Mark Blum, publisher of the Continued on page 5 Continued on page 5 Philadelphia public relations buses, run ads on KYW, adver- South Broad St., Ste. 1200, Phil- executive, Ellen Toplin (215-850- tise at Wells Fargo Center, and adelphia, PA 19107; Tel.: 215- 3771, [email protected],) and other locations because Lundy 281-1980) sells the advertising Phila’s “Sexy Singles” her partner of 22 years, Charlene has exclusive contracts. space for Septa. Kurland, recently obtained one He alleges Lundy is violat- Pitt says Lundy also has of the first same-sex marriage li- ing the Sherman Anti-Trust ACT, inside help at Titan as Lundy’s Include Communications censes in Pennsylvania. resulting in suppressing potential daughter, Sara, is an account Staffers Continued on page 3 income to Septa, a public entity. executive working for Titan. Philadelphia’s Sexy Singles for 2013 include a number of local communications and marketing/advertising related personnel. Media, Pa. PR Execs Return A Fortune The Sexy Singles is an annual feature of the Philadelphia Daily News. Chris Reynolds (610-547- ~ ~ ~ ~ ~ 9800, [email protected],) WINNER 56, of Media, a Philadelphia area public relations firm owner, was Angela Perfetto recently credited with a whopping $92 quadrillion from PayPal. Professional Woman’s Foot- It was a mistake. ball member, Angela Perfetto was However, some of the for- named winner of the Daily News tune will still be utilized, as Pay- Sexy Singles contest. Her team, Pal has pledged to make a do- Philadelphia Passion was an ex- nation to a recipient of Reynolds hibitor at the recent Philadelphia choice. Advertising & Business Show. The amount of the contri- bution was not disclosed. “It didn’t have as many ze- roes, but it’s a significant dona- WEALTHY FOR SECONDS: Area PR professionals Jennifer and tion,” Reynolds said. Chris Reynolds who received from PayPal a $92 quadrillion check. Melissa Prior to opening his own PR Yes, they returned it. Demyan firm here, Reynolds earned an Philadelphia Distance Run, The $30 to the Democratic slate for English degree from the Univer- Friends of Rittenhouse Square, Delaware County Council. (His sity of Virginia. He freelanced PROMOTION ASSISTANT Spector Gadon & Rosen, P.C., own money.) for a while, then he joined the for popular radio station “The and the Kennel Club of Phila- When I read Reynolds’ former Kalish & Rice Advertis- Fanatic”, 97.5FM is Melissa De- delphia. background at www.reynoldsink. ing Agency’s PR department. myan’s job. She placed second NO SPENDING com/aboutus.htm, it was evident in the contest. Twitter: @drmelis- While working at Kalish & that he has a sense of humor. When he received the $92 samd. E-mail: heyitsmelissa8@ Rice, he met a co-worker, Jen- When questioned, he told quadrillion from PayPal, a com- yahoo.com. nifer who had previously worked me what he would have done for McGraw-Hill in New York pany he has been a customer of with the money. and then for J. Walter Thomp- for 10 years, Reynolds knew it “When I first was asked son in Washington, D.C. was a mistake. He immediately that question I said I would pay See More The two married, and upon contacted PayPal to sort out the down the national debt. But returning from their honeymoon situation. I’ve since been persuaded that “Sexy Singles” started their PR firm, Reynolds Being the world’s only qua- doing so would throw the bond Staffers Ink, in 1987. drillionaire (as short as it may markets into chaos, so I’ll re- Their clients list reports have lasted,) had Reynolds feel- consider.” on Page 7 Continued on page 5 the PA Land Title Association, ing charitable. So, he donated SPECIAL EVENTS SOURCES MEETINGS SEMINARS AVAILABLE FOR IDEAS * PRODUCTION ENTERTAINERS * MUSIC OPEN HOUSES PLANNING FULL COOrdinatiON PUBLICITY PROPS GRAND OPENINGS SPEAKERS OR PER-NEED HELP COntact COntact COntact COntact COntact Whims Whims Whims Whims Whims for Rent for Rent for Rent for Rent for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com email: [email protected] email: [email protected] email: [email protected] email: [email protected] email: [email protected] Page 2 Advertising/Communications Times September/October 2013 Endangered Advertising By Mike Mallowe argued that the Ad and Promo the newspapers that the site is There’s one more thing to Most everybody reads Managers had been cut down by supposed to be helping and pro- consider. The two papers will those lists that keep popping a combination of changing tech- moting, the Daily News and In- now be giving you even less up on the Internet – Worst Cars nology and dramatically declin- quirer, are both behind pay walls. paid, professionally written and Ever Made...Most Rude Cities… ing spending on print pages. The plan is, I suppose, that a edited content when they ask Ten Signs He’s Not the One… That makes good sense to reader will be so blown-away by you to pay for the privilege of go- Seven Dog Breeds Most Likely me. However, I’m not at all sure Philly.com that he or she will then ing behind their pay walls. to Kill Their Masters… that this reasoning says enough. rush to either buy print editions or I can’t pass them up. I also The changes that have taken place pay for the online versions. like to shoot the water rifles on are a lot more seismic than a mere I have a question, though: the Boardwalk and read my drop-off in print advertising. Why would anyone do that once horoscope. they have scrolled through Philly. Built-in Mike Mallowe com? Sure, you might be like me Last week, though, one of Tension those lists really made me think. and just have that old habit of hav- There has always been a at this point these are questions It was a list of the professions ing a print newspaper on Sunday built-in tension between public that may never be satisfactorily and jobs that are disappearing morning; except for that, though, relations and advertising. answered. fast and not likely to return. Trying Philly.com is more than enough. In any effective marketing to make a living as a writer and I Hate As you might guess, the campaign, these two activities editor makes plenty of those lists, Pay Walls numbers for the pay walls are should support and reinforce so I’m already tuned-in. not encouraging. There’s more, each other. But that is not always I have never been shy This one was a little dif- but that has to do with new own- true in practice because the about telling publishers that they ferent, though. It was well-re- ership at the papers and that money to pay for each usually are charging too much for their searched and used real statis- might be a little too inside for comes from the same budget. product. I have a history with this tics. most people.