LMA LEARNING LMA DIPLOMA IN FOOTBALL MANAGEMENT 2016–17 PROFESSIONAL FOOTBALL IS ONE OF THE MOST RUTHLESS AND CHALLENGING LEADERSHIP ENVIRONMENTS. The LMA’s Diploma in Football Management delivers a leading education programme designed specifically for those who have decided on a career in the game, helping them to survive, win and succeed.
HOWARD WILKINSON, LMA CHAIRMAN ACHIEVING YOUR AMBITIONS ocusing on leadership, personal development The Diploma challenges its students to raise their and wellbeing, the LMA Diploma in Football game, confront their knowledge gaps and refine F Management in partnership with Liverpool their skill set. It inspires peer-to-peer learning, University delivers the latest insights into with all students sharing their experiences in a rich, modern football management. Held over 12 months, with collaborative learning environment. It brings together residential schools at the beginning and the end of the an experienced group of lecturers, experts and industry year, the Diploma is designed for football professionals insiders, as well as engaging with many of the LMA’s and leads to a degree-level qualification. senior members and current, top-flight managers to share their real-life experiences in the game. The LMA Diploma in Football Management enhances your leadership abilities, sharpens your strategic thinking, You will graduate with a deep understanding of yourself gives practical insights into the modern practices of and your personal leadership style, with an enhanced sports performance management and gives you a broader focus, confidence and a strong support network to perspective on the many challenges and complexities make a significant impact asa leader in the game and of the football industry. The programme builds on your to achieve your football career ambitions. proven talent and experience to deliver a set of practical skills that you use as you build your career. DESIGNED FOR THE MODERN GAME
NIGEL ADKINS AIDY BOOTHROYD SHAUN DERRY CHRIS POWELL OLE GUNNAR SOLSKJÆR
The Diploma in Football The idea is to take good I’m loving the For any aspiring coach or I wish I had taken this course Management was extremely practice from business and Diploma course and manager, this course is a earlier as I have learnt so much beneficial to my development other sports, things like I can’t wait for my MUST! I wish I could do it all that is certain to help me as a football manager. I dealing with the media, project new journey to begin. over again. improve in my future career. gained greater awareness management, organising of the many dimensions of finances and making sure being successful as a football you can read a balance manager apart from just sheet, which make you more picking the team. prepared. When you go into a Board meeting and they are discussing cashflow etc, it is easier to understand because you’ve had that training. Nothing can ever quite prepare you for that nasty question when you have lost a game, but it goes a long way in helping to. The course is the best one I’ve been on by a million miles. COURSE OVERVIEW
ACHIEVE YOUR GOALS MEETING YOUR NEEDS PROGRAMME FORMAT LEARNING OBJECTIVES
The LMA Diploma in Football The Diploma is a qualification for any The Diploma is delivered through 2 The programme is delivered by a team Management is delivered in partnership senior player, coach or manager who residential summer schools, one at the of leadership, management and football with the University of Liverpool’s wants to enhance their understanding beginning and one at the end of the industry experts, as well as through Management School faculty. It is a of all aspects of football management. programme, and 7 one-day workshops engagement with the LMA’s senior one-year university accredited, degree- during the course of the year. membership throughout the course to level qualification designed for football YOU: Insight into building and share their knowledge and insights with professionals considering or already in maintaining your personal toolkit, Progress is assessed by 6 assignments students. It builds a set of practical club management. The Diploma provides allowing you to perform your role at throughout the year and a final project core leadership and business skills which a bridge between the game’s coaching the best of your ability throughout which draws on your own experience in are applied to football. The course uses qualifications and the realities of your career. Covering health, resilience, football linked to the subject matter of case studies, practical exercises and management in the modern game. leadership and profiling, technical skills the Diploma’s modules. speakers from football to enhance the and career development. learning experience.
YOUR TEAM: A comprehensive guide As a result of completing this Diploma, to the key elements of building and you will be equipped with tools and leading your team, maximizing team techniques, including: performance and motivating individuals. • Leadership
THE GAME: Insight into all aspects of • Managing teams and individuals football technical performance, focusing • Influencing, negotiation and on the areas that impact on playing team-building performance on the field. • Marketing yourself THE INDUSTRY: Relevant insights into • Working with the media key industry considerations that impact Financial management on your role, including the game’s rules • and regulations, finances, stakeholder • Improving personal effectiveness analysis and wider commercial and and handling stress community considerations. COURSE LINEUP 2016 2017
RESIDENTIAL MASTERCLASSES RESIDENTIAL SUMMER SCHOOL SUMMER SCHOOL
Survive, Win, Succeed (am) Mental Toughness & Resilience Public Speaking / Presentation Skills Stakeholder Analysis (pm) TBC DATE TBC 06.06.2016 Media Strategy Player Recruitment / Talent ID Building Your Brand (am) TBC DATE TBC Personal Psychological Profiling (pm) Building Backroom Teams Performance Analytics 07.06.2016 TBC DATE TBC
Influencing and Negotiation Football Finance Sport Science 08.06.2016 TBC DATE TBC
Team Leadership Diversity, Equality & Inclusion Final Assessment 09.06.2016 TBC DATE TBC
Career Planning Building High Performance Teams VENUE: St. George’s Park 10.06.2016 TBC
VENUE: St. George’s Park Health and Wellbeing TBC
VENUE: St. George’s Park WHO CAN APPLY? APPLICATIONS ARE WELCOME FROM ANY FOOTBALL PROFESSIONAL WHO MEETS THE ADMISSIONS CRITERIA AND IS COMMITTED TO WORKING AS A FOOTBALL MANAGER.
ENTRY REQUIREMENTS
• Applicants must hold a current FA Advanced Coaching Licence (UEFA ‘A’ Award) or equivalent
• Priority will be given to those who hold the English ‘A’ Licence Award
• Applicants should have experience of the English Professional Game at Premier League or Football League level, as a player, coach, assistant manager or manager
• In exceptional circumstances, a candidate may be considered at the discretion of the selection committee
Please note that you may be required to attend an interview. COACHING & MANAGEMENT EXPERIENCE YOUR CURRENT CLUB APPLICATION HIGHEST COACHING QUALIFICATION PLEASE TELL US ABOUT YOUR COACHING OR MANAGEMENT EXPERIENCE PLEASE COMPLETE AND RETURN THIS FORM TO GRAHAM MACKRELL, LMA, ST. GEORGE’S PARK, NEWBOROUGH ROAD, NEEDWOOD, BURTON UPON TRENT, DE13 9PD OR EMAIL [email protected]
YOUR DETAILS
NAME PLEASE LIST PREVIOUS CLUBS, JOB TITLE AND NUMBER OF YEARS IN THE ROLE
ADDRESS CLUB NAME JOB TITLE YEARS
TELEPHONE
MOBILE
DOB NATIONALITY
ARE YOU A MEMBER OF THE PFA? OTHER RELEVANT EXPERIENCE PLAYING EXPERIENCE PLEASE LIST OTHER EXPERIENCE OR QUALIFICATIONS AND EXPLAIN WHY YOU WANT TO DO THIS COURSE PLEASE LIST CLUBS AND APPROXIMATE NUMBER OF YEARS PLAYED
CLUB NAME YEARS ST. GEORGE’S PARK WORLD CLASS FACILITIES
St. George’s Park, a £105 million facility, is set in 330 acres of Staffordshire countryside, providing a wealth of world class football, sports science and educational facilities to the professional game. It is the home for England’s 24 national teams and includes 12 outdoor pitches, including a replica Wembley surface, a full-size indoor 3G pitch, an indoor Futsal sports hall and a 3-lane sprint track.
The educational facilities, including a 100- seat lecture theatre, flexible seminar and lecture rooms and a learning resource library, provide a richly collaborative learning environment for leaders both from inside and outside the professional game.
Hilton at St. George’s Park features 228 guest bedrooms, including 11 suites, a restaurant and bar, and a health club and spa.
Perform at St. George’s Park is a bespoke sports medicine, rehabilitation and human performance facility which combines cutting-edge technology with elite medical expertise. MEET THE TEAM
ROB ARCHER DR SUE BRIDGEWATER STEPHEN BROOKSON ANDREW CLARK DR DORIAN DUGMORE RICHARD NUGENT
Rob is a Chartered As well as Directing the Stephen runs his own As the founder of the Dorian has a PhD in Richard is the author of Occupational Psychologist Diploma, Sue is Head of business specialising in the Speakers Academy, Andrew Cardiovascular Medicine ‘Football: Raise Your Mental with 16 years’ experience Sports Research at Liverpool provision of practical business has over 20 years’ experience and is a world leader in Game’. He has helped leaders across public and private University Management development consultancy and of speaking as a trainer, cardiovascular health and of international brands sectors. As a former School. Sue has designed finance training programmes. motivational speaker and wellness. His programmes such as Lego and Tesco to management consultant, and run courses and training Stephen teaches the finance business leader. Andrew have won global and realise their potential, while he specialised in large- for a number of clubs and section of the course. teaches the public speaking European awards for best his work with professional scale organisational organisations in football, content of the course. practice in corporate footballers, managers and development and change within the UK and across health and wellness, and cricketers has led to trophy projects, including a project Europe and Asia. For 12 years, for improving quality of life winning performances which won the MCA Award she designed and ran the within the community. and multi-million pound for Best Strategy and Football Certificate in Applied transfers. He works with Dr Business Transformation. Management at Warwick Sue Bridgewater to teach Rob is a specialist in Business School. the leadership elements of leadership development the Diploma. and assessment, coaching, organisation development and resilience training. JAMES PEARCE MARK PROCTER GAVIN SCOVELL JEREMY SNAPE HOWARD WILKINSON CATHY WOOD
James Pearce of With 12 years’ management Gavin of Brightness Media LMA Non-Executive The Chairman of the LMA, Cathy, an ex-triathlete, is Brightness Media is one of experience in the computer is an International Sports Director Jeremy Snape has Howard Wilkinson is a a sports journalist and the UK’s most experienced and telecommunications Director who has worked for the combined experience universally respected figure founder of Matchstick news broadcasters, and has industries, alongside a passion Sky, ITV, ESPN, Channel 4, and of being a successful in football. He remains the Media, set up to encourage been a familiar face on BBC for mountaineering, Mark BT Sport. He boasts BAFTA international cricketer and last English manager to sports people to understand television news bulletins for teaches people management, awards with Sunset and coach to provide innovative win the top flight league in and harness the power of the past two decades. In his including negotiation, Vine for Channel 4’s cricket performance ideas for England. Howard’s Survive, social media in order to role as the BBC’s Olympics leadership, dealing with team, and he directed at the teams and leaders. He has Win, Succeed model builds take control of the way they Correspondent James led difficult people and team- London 2012 Olympics and the ability to draw upon a self-awareness and communicate online now and much of the BBC’s coverage building. Paralympics. real life examples from his understanding of the in the future. of London 2012 for eleven playing and coaching career complexities of the life in years since a bid to host the which are underpinned management that lies ahead. Games was first seriously by his Master’s Degree in discussed. Sport Psychology.
GRADUATES
TONY ADAMS CHRIS CASPER STEVE HODGE ANDY McMILLAN PHIL ROBINSON NIGEL ADKINS SIMON CHARLTON GLYN HODGES IAN McPARLAND MARK ROBSON MARTIN ALLEN DAVID CONNOLLY STEVE HOLLAND KEITH MILLEN JON RUDKIN WAYNE ALLISON TERRY CONNOR SIMON HOLLYHEAD DARREN MOORE ADAM SADLER WILL ANTWI GRAHAM COUGHLAN MARK HUGHES DAVID MOSS IAN SAMPSON MICHAEL APPLETON ANDY CROSBY CHRIS HUGHTON STUART MURDOCH MIKE SHERON IAN ATKINS KEITH CURLE RITCHIE HUMPHREYS JOHN MURPHY PETER SHIRTLIFF DEAN AUSTIN CHRIS DAVIES BARRY HUNTER ROB NEWMAN PAUL SIMPSON KEVIN BALL PAUL DAVIES MARTIN HUNTER JAMES O’CONNOR DEAN SMITH IAN BARACLOUGH NICK DAWS ALAN IRVINE SEAN O’DRISCOLL OLE GUNNAR SOLSKJÆR GARRETH BARKER SHAUN DERRY KENNY JACKETT KELHAM O’HANLON NIGEL SPACKMAN RICHIE BARKER KEVIN DILLON MIKE JACKSON RICHARD O’KELLY RICHARD STEVENS DAVID BARNETT KEITH DOWNING MICHAEL JOHNSON DAVID OLDFIELD GILES STILLE EARL BARRETT JOE DUNNE MICHAEL JOLLEY IFFY ONUORA KEVIN SUMMERFIELD MICKY BARRON SEAN DYCHE JOE JOYCE GARY OWERS KIT SYMONS CHRIS BEECH NICKY EADEN ROB KELLY JOHN PARK JOHN TAYLOR KEVIN BETSY JAMES ELLIS MARTIN KUHL STUART PEARCE KEVIN THELWELL KEVIN BLACKWELL CHRIS EVANS BRIAN LAWS MIKE PHELAN NEIL THOMPSON NOEL BLAKE LES FERDINAND MARTIN LING CHRIS POWELL STEVE THOMPSON BOB BLOOMER DARREN FERGUSON STEVE LOMAS HOPE POWELL STEVE TILSON AIDY BOOTHROYD IAN FOSTER TONY LOUGHLAN GARETH PROSSER MARK VENUS GARY BREEN JAMIE FULLARTON DAVID LOWE DARREN PURSE DAVE WATSON CRAIG BREWSTER BEN GARNER MALKY MACKAY TAFFAZUL RAHMAN DAVID WEIR STEVE BROWN SCOT GEMMILL SCOTT MARSHALL CHRIS RAMSEY GRAHAM WESTLEY MARCUS BROWNING STUART GRAY DAMIAN MATTHEW NEIL REDFEARN RUSS WILCOX PAUL BRUSH PAUL GROVES STUART McCALL LEE RICHARDSON GERAINT WILLIAMS WAYNE BURNETT MICK HARFORD BRIAN McCLAIR GREGOR RIOCH JASON WITHE AARON CALLAGHAN PAUL HART NEIL McDONALD MARK ROBINS IAN WOAN LEE CARSLEY STEVE HASLAM TOMMY McINTYRE DARREN ROBINSON COST
COURSE FEES
For applicants with experience of the English Professional Game at Premier League or Football League level, as a player, coach, assistant manager or manager, there is a one-off course fee of £1,000 to include all hotel accommodation in respect of the summer schools, meals and learning materials.
The cost for external applicants is available on request. “I STUDIED THE DIPLOMA IN FOOTBALL MANAGEMENT WHEN I WAS AN ASSISTANT MANAGER AT TOTTENHAM. IT HELPED ME TO MAKE THE STEP UP AND HAS BEEN OF IMMENSE VALUE TO ME.”