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2020 NDIDB Annual Report

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2020 NDIDB Annual Report Annual Report July 1, 2019 - June 30, 2020 1 2 Annual Report July 1, 2019 – June 30, 2020 Table of Contents Nebraska Milk Purchasers ............................................................ 5 Board Members .............................................................................. 7 Financial Reports ........................................................................... 9 Dairy Promotion Programs ......................................................... 15 Organizations ............................................................................... 15 Midwest Dairy Association – Nebraska Promotion Highlights .. 17 Southwest Dairy Farmers Report of Activities .......................... 29 Dairy Industry Development Act ................................................ 31 Administrative Code .................................................................... 43 Contracts ....................................................................................... 47 Enforcement Procedures .............................................................. 49 Dept. of Agriculture Contract ...................................................... 53 Midwest Dairy Association Agreement ...................................... 65 7/1/19-6/30/20 Southwest Dairy Farmers Agreement .......................................... 69 7/1/19-6/30/20 3 4 NEBRASKA MILK PURCHASERS April 3, 2020 Company Grade A Manufacturing Total Associated Milk Producers 24 1 25 PO Box 430 Freeman, SD 57029 Countryside Dairy 1 0 1 56670 880 Road Hartington, NE 68739 Dairy Farmers of America 82 0 82 PO Box 901546 Kansas City, MO 64190-1546 Dean Foods 8 0 8 PO Box 1210 LeMars, IA 51031-1210 Land O’Lakes Inc. 1 0 1 PO Box 168 Volga, SD 57071 Wells Dairy Inc. 2 0 2 #1 Blue Bunny Drive LeMars, IA 50131 Jisa Farm Inc. 1 0 1 2653 Q Road Brainard, NE 68626 Clear Creek Organic Farms 1 0 1 82228 499th Ave Spalding, NE 68665 Wakefield Farms, LLP – Agropur 1 0 1 86051 588th Ave Emerson, NE 68733 McCarty Farms Beaver City, LLC 1 0 1 42426 Road 713 Beaver City, NE 68926 GOAT Dutch Girl Creamery 1 0 1 2201 W. Denton Rd Lincoln, NE 68523 TOTALS 122 1 123 S:BDF:Nebraska Milk Purchasers632015 5 6 NDID Board - Directory 6/26/2020 Lowell Mueller Patty Richard Mike Amen Amen Dairy LLC Vi-View Farms Nebraska Department of Agriculture 54681 Half Mile Rd. 27268 Cty. Rd. 14 P.O. Box 94947 Norfolk, NE 68701 Hooper, NE 68031 Lincoln, NE 68509- Home: (402) 675-1250 Home: (402) 654-3575 Home: Mobile: (402) 649-7589 Mobile: (402) 720-0264 Mobile: Work: Work: (402) 654-3418 Work: Fax: Fax: (402) 654-3575 Fax: Email: [email protected] Email: [email protected] Email: [email protected] Represents: At-Large Represents: DFA Represents: Nebraska Dept. of Ag Board Position Type: Director - Appointed Board Position Type: Member Board Position Type: Ex Officio - Officer Position: None Officer Position: Vice Chair Government Ships Milk To: Deans Foods - Corporate Ships Milk To: Dairy Farmers of America, Officer Position: None Term End Date: 11/2/2022 Inc. Ships Milk To: Term End Date: 11/2/2020 Term End Date: 1/2/2099 Amelia Breinig Kent Pulfer Bob Storant MPM Farm Nebraska Department of Agriculture Nebraska Department of Agriculture 811 Brooke Dr. P.O. Box 94947 P.O. Box 94947 Wayne, NE 68787-1248 Lincoln, NE 68509- Lincoln, NE 68509- Home: (402) 375-2285 Home: Home: Mobile: (402) 369-0918 Mobile: Mobile: Work: (402) 375-2285 Work: (402) 471-2341 Work: (402) 471-2341 Fax: Fax: Fax: Email: [email protected] Email: [email protected] Email: [email protected] Represents: Other First Purchaser Represents: Nebraska Dept. of Agriculture Represents: NE Dept of Ag Board Position Type: Member Board Position Type: Ex Officio - Board Position Type: Ex Officio - Officer Position: Chair Government Government Ships Milk To: Wells Dairy, Inc. - Officer Position: None Officer Position: None Corporate Ships Milk To: Ships Milk To: Term End Date: 11/2/2022 Term End Date: 11/2/2020 Term End Date: 1/2/2099 Mike Henn Joyce Racicky Doug Temme Henn House Dairy Inc. Elk Creek Dairy Temme Agri-Business Inc. 54615 1/2 Mile Rd. 78074 Elk Creek Rd. 57618 858th Rd. Norfolk, NE 68701 Mason City, NE 68855 Wayne, NE 68787 Home: 402-675-2449 Home: Home: Mobile: Mobile: (308) 212-0542 Mobile: (402) 375-0542 Work: Work: (308) 732-3263 Work: (402) 375-4191 Fax: Fax: (308) 732-3263 Fax: Email: [email protected] Email: [email protected] Email: [email protected] Represents: Other First Purchaser Represents: DFA Represents: AMPI Board Position Type: Member Board Position Type: Member Board Position Type: Member Officer Position: None Officer Position: None Officer Position: Secretary/Treasurer Ships Milk To: Land O' Lakes, Inc. - Ships Milk To: Dairy Farmers of America, Ships Milk To: AMPI Inc. Corporate Office Corporate Inc. Term End Date: 11/2/2022 Term End Date: 11/2/2021 Term End Date: 11/2/2020 7 NDID Board - Directory 6/26/2020 Todd Tuls Tuls Dairy LLC 2670 D Rd. Rising City, NE 68658-3857 Home: (402) 526-2385 Mobile: (402) 366-0363 Work: (402) 527-5994 Fax: Email: [email protected] Represents: At Large Board Position Type: Director - Appointed Officer Position: None Ships Milk To: Dairy Farmers of America, Inc. Term End Date: 11/2/2020 8 Financial Reports 9 10 11 Midwest Dairy Association Nebraska Division July 1, 2019 to June 30, 2020 REVENUE: 12 Months NDIDB Checkoff Revenue $ 1,294,134 EXPENSES: Innovation: DMI Projects (incl. UDIA Membership) 330,929 Dairy Experience: Demand 122,848 Marketing Communications 209,465 Youth Wellness-FUTP60 149,202 Nutrition Affairs 129,774 Farmer Engagement 113,958 Research 49,426 Agricultural Affairs 136,126 Strategic Innovation 15,169 Corporate Communications 90,709 Farmer Communications 70,042 Administration 42,906 Total Expenses$ 1,460,554 Excess of Revenue over Expenses$ (166,420) Farmer Corporate Communications Communications DMI Projects (incl. Administration UDIA Membership) Strategic Innovation Agricultural Affairs Research DEX Demand DEX‐Farmer Activation DEX‐Marketing DEX‐Nutrition Communications Affairs DEX‐Youth Wellness‐FUTP60 12 13 14 Dairy Promotion Organizations Nebraska dairy farmers pay checkoff of fifteen cents per hundred-weight of milk they produce. The checkoff is collected by the first purchaser of each producer’s milk. Five cents is sent to the National Dairy Board which provides funds for the national Unified Marketing Plan (UMP) developed by Dairy Management, Inc. The other ten cents is paid to the Nebraska Dairy Industry Development Board (NDIDB). The NDIDB funds USDA qualified program organizations for dairy promotion activities. The NDIDB is itself a USDA qualified program organization. During the period July 1, 2019 through June 30, 2020, NDIDB funded the following two qualified program organizations: 1. Midwest Dairy Association (Midwest Dairy). Under contract, Midwest Dairy implemented programs intended to contribute to the betterment of Nebraska’s dairy farmers and the state’s dairy industry, including 1) the local components of the UMP, 2) the national UMP funding commitment, and 3) other promotion programs in Nebraska consistent with the interests of Nebraska dairy producers. Programs funded during the period are further described in the Promotion Highlights. 2. Southwest Dairy Farmers (Southwest Dairy). Under contract, Southwest Dairy began implementing Mobile Dairy Classroom programs in Nebraska. Programs are further described in the Report of Activities. 15 16 Nebraska Dairy Promotion Highlights July 1, 2019–June 30, 2020 Midwest Dairy focuses on dairy promotion plans developed at the national level, as well as a variety of state- specific initiatives developed for various local key audiences to drive demand and confidence of dairy foods nationally, regionally and locally. Our goal is to bring dairy to life by giving consumers an excellent dairy experience. The impact of national programs such as partnerships with McDonald’s, Domino’s, Pizza Hut and Taco Bell help increase sales of dairy through new menu and product innovations, while strategies to work with and through thought leaders and partners help dairy farmers tell their stories to build overall consumer confidence and trust in dairy foods and farming practices. Domestic and International Partnerships National partnerships play a foundational role in the dairy checkoff’s work and its mission to drive dairy sales and trust by working with, and through, food and beverage industry leaders both domestically and internationally. These partnerships focus on immediate and long-term sales opportunities with a concentrated focus on product, menu and packaging innovation along with advertising. Domestic Foodservice Partnerships Checkoff has continued its partnerships with foodservice leaders Domino’s®, McDonald’s®, Pizza Hut® and Taco Bell®. These partners contributed more than 100 million incremental milk pounds in 2019—continuing a long-term dairy volume growth trend over the last few years. In fact, the checkoff’s foodservice partners have averaged 3% growth in milk equivalent pounds since the cumulative start of each partnership. In 2019, our partners had nearly 4,500 locations within the Midwest Dairy region, with over 210 in Nebraska alone. Additionally, our partners collectively invest ~$1.5 billion in national advertising to help tell our farmer story. Checkoff supports partnerships with dairy food scientists and other experts in consumer insights, innovation, marketing and nutrition. They work in collaboration with their foodservice partner colleagues to
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