PAKISTÁN. 2014. Informe General
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From the Bollywood Film
Editor’ zzz We perceive that every root is the cause behind gigantic trees, but in fact every tree is brought to TH RE E us by a little seed. TGM – The Great Media News is Con tent also playing a role of seed in the media promoting ventures. Initially we target the readers belong to KAF 2010-11 Launching 05 the field of advertising, marketing and media as KAF Day One Workshop 08 well by providing them the most happening news KAF Day Two Workshop 09 and events. KAF Memento Announce 12 Festive Media Recognition 13 In your first issue … I prefer to say ‘your’, usually When Guru Says 14 editor writes ‘In OUR first issue’ but here by Man Behind Festival 17 following the YOU philosophy, I feel comfortable to Two Days Ad School 18 say “In your first issue”, you will find KARACHI Brand Walk 2011 19 ADVERTISING FESTIVAL as a COVER STORY. KAF Global Innovative Ad Award 20 is the first ever festival launched in Pakistan for the PAPC – Ad Excellence 21 Advertising Industry. The festival is comprises War of Anchorship ! 22 over three months duration, including Training Pak Presence in Indian Shows 24 Workshops, Brand Walks and Pakistan’s first ever Veena for Sure 26 st Advertising Awards by a neutral body i.e. “1 TGM Leaks 28 Global Innovative Advertising Awards”. Karachi Becomes 3D 30 This issues’ media recognition will be rendered by Calls of Pakistani Munnis 30 DAWN News TV and Radio One FM 91, along with Slaves of Katrina Kaif 31 emerging digital media i.e. -
PEMRA Annual Report 2009
President Asif Ali Zardari Prime Minister Syed Yusuf Raza Gilani Minister for Information and Broadcasting Qamar Zaman Kaira A Word from the Chairman Pakistan Electronic Media Regulatory Authority (PEMRA) has entered into 7th year of its existence. It is indeed a privilege to work for the organization which has done a tremendous service to the country for promotion of free media through induction of private sector in a big way on merit. The electronic media which once was in shackles of the government control is absolutely free paralleled with any other democratic country. A great number of television channels and radio stations have been allowed in the country which offers diversified choice to the people for access to current affairs, education and entertainment. The change in social, cultural and political make- up of the society brought in by the media is evident from the fact that even an ordinary person living in a far-flung area having previously no access to the information is presently as much abreast with the current political, social, and economic developments Pakistan Electronic Media Regulatory Authority Annual Report 2006-09 taking place at the regional, national and international Above all, I am grateful to the honourable Minister level as a person living in a highly urbanized city. This for Information and Broadcasting for his confidence level of awareness in the society of socio political entrusted upon me that is my bastion and fills me economic rights is mainly due to massive growth of with enough confidence to let me discharge my electronic media. duties with a greater sense of honesty and fairness. -
Individual's Perceptions with Reference to the Media Credibility and Media Preferences Are Becoming More Complex
INDIVIDUAL‘S PERCEPTIONS ABOUT THE CREDIBILITY OF SOCIAL AND TRADITIONAL MEDIA AND ITS IMPACT ON MEDIA PREFERENCE IN PAKISTAN A THESIS SUBMITTED TO BEACONHOUSE NATIONAL UNIVERSITY IN FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY IN MASS COMMUNICATION WAJID ZULQARNAIN Reg No.F2013-135 Supervisor PROF. DR. TAIMUR UL HASSAN SCHOOL OF MEDIA & MASS COMMUNICATION BEACONHOUSE NATIONAL UNIVERSITY, LAHORE, PAKISTAN 2013-2016 1 Credibility of Social and Traditional Media in Pakistan ii Dedication Dedicated to those who pushed me or pulled me, loved me or left me, hurt me or helped me, who are all part of my progress. I "thank you all"! Credibility of Social and Traditional Media in Pakistan iii Declaration I, Wajid Zulqarnain, hereby declare that the matter printed in this thesis is my original work and has been carried out under the supervision of Prof Dr. Taimur ul Hassan, Dean, School of Media and Communication, Beacon House National University, Lahore. To the best of my knowledge, this thesis does not contain any material that has been submitted for the award of any other degree in any other university, neither does this thesis contain any material published or written previously by any other person, except in the text for which due references are given. Wajid Zulqarnain Credibility of Social and Traditional Media in Pakistan iv Certificate It is hereby certified that the thesis entitled ―Individual‘s Perceptions about the Credibility of Social and Traditional Media and its Impact on Media Preference in Pakistan‖ is based on original work carried out by Wajid Zulqarnain that has not been previously presented for the higher degree. -
PEMRA Annual Report 2010
INSIDE Vision & Mission 02 From the Chairman 04 The Authority 05 An Overview of Current Status of Electronic Media in Pakistan 15 Regulatory Process, Code of Conduct & PEMRA’s role in 24 Broadcast/Distribution Services New Office Building & Monitoring Set up 31 Operational Activities of PEMRA during 2010 36 PEMRA Offices 41 Licensing Regime 44 Financial Activities for the financial year 2010 50 Future Plans/Ambitions 55 Complaints Handling Mechanism 59 Pictorial Review 2010 62 Annexes I 67 Annexes II, III, IV, V, VI, VII 77 Acronyms 92 Editorial Board 93 VISION To employ electronic media as a dynamic platform guided by the past, responsive to the present and geared towards the bright future. To uphold the principles of national unity, cultural diversity, equality, freedom of expression, access to information and a level playing field for all media players. This solemn vision will have to be actualized by bridging the digital divide for integration of haves and have nots nationally and globally to reach Millennium Development Goals(MDGs) by the year 2015. MISSION To facilitate and promote a free, fair and independent electronic media with a dynamic self-regulatory mechanism in Pakistan to protect interests of all the stake-holders. 02 03 FROM THE CHAIRMAN In a world influenced by satellite and cyber-space technology, electronic media has a highly significant role to play in shaping the life and destiny of nations. The visual media, notably Mr. Mushtaq Malik Chairman television, has a stupendous, impact upon moulding human minds and opinion. In the given Although there is a debate in the country as to scenario the electronic media has an onerous what media should telecast and what it should responsibility in addressing the socio-economic avoid, I think the issue will always remain problems of societies and disseminating controversial. -
Bluebook 2011-12.Pdf
The most that any of us know, is the least of that which is to be known. Benjamin Whichcote www.orientpakistan.com KARACHI: 195-A, S.M.C.H. Society, Karachi-Pakistan UAN: (92-21) 111-444-555 Tel: (92-21) 34550184-86 (3 Lines) Fax: (92-21) 34550187 Email: [email protected] LAHORE: 16-Park Lane Tower, 2nd Floor, Tufail Road, Lahore Cantt-54810 UAN: (92-42) 111-444-555 Tel: (92-42) 36622316-20 (5 lines) Fax: (92-42) 36622322 Email: [email protected] ISLAMABAD: Block No. 3, Street No. 6, Abbasi Market, F-8/3, Islamabad UAN: (92-51) 111-444-555 Tel: (92-51) 2286870-4 Fax: (92-51) 2286869 Email: [email protected] PESHAWAR: 1st Floor, State Life Building, 34, The Mall, Peshawar Cantt. UAN: (92-91) 111-444-555 Tel: (92-91) 5272697, 5271253 Fax: (92-91) 5278943 Email: [email protected] QUETTA: 06-07, First Floor, Usman Complex, Near TV Station, Hali Road, Quetta UAN: (92-81) 111-444-555 Tel: (92-81) 2825920 Fax: (92-81) 2825920 Email: [email protected] Contents 5 Foreword 6 Pakistan - An Overview 14 Economy, Market & Investment 40 Advertising & Media Industry 46 a Television 66 b Radio 82 c Press 96 d Cinema 102 e Outdoor 106 f Digital 112 Media Planning & Research 120 Media Selling & Production 136 Brands Of The Year 142 Orient Companies, Affiliations & Projects 154 Acknowledgements Foreword The past three years have been a struggle. And not just for Pakistan, but globally. The world experienced the worst of global economic recessions in 2008-09, resulting in a loss of jobs, a decline in real income, a slowdown in industrial production & manufacturing and a slump in consumer spending.