The most that any of us know, is the least of that which is to be known. Benjamin Whichcote www.orientpakistan.com KARACHI: 195-A, S.M.C.H. Society, Karachi-Pakistan UAN: (92-21) 111-444-555 Tel: (92-21) 34550184-86 (3 Lines) Fax: (92-21) 34550187 Email:
[email protected] LAHORE: 16-Park Lane Tower, 2nd Floor, Tufail Road, Lahore Cantt-54810 UAN: (92-42) 111-444-555 Tel: (92-42) 36622316-20 (5 lines) Fax: (92-42) 36622322 Email:
[email protected] ISLAMABAD: Block No. 3, Street No. 6, Abbasi Market, F-8/3, Islamabad UAN: (92-51) 111-444-555 Tel: (92-51) 2286870-4 Fax: (92-51) 2286869 Email:
[email protected] PESHAWAR: 1st Floor, State Life Building, 34, The Mall, Peshawar Cantt. UAN: (92-91) 111-444-555 Tel: (92-91) 5272697, 5271253 Fax: (92-91) 5278943 Email:
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[email protected] Contents 5 Foreword 6 Pakistan - An Overview 14 Economy, Market & Investment 40 Advertising & Media Industry 46 a Television 66 b Radio 82 c Press 96 d Cinema 102 e Outdoor 106 f Digital 112 Media Planning & Research 120 Media Selling & Production 136 Brands Of The Year 142 Orient Companies, Affiliations & Projects 154 Acknowledgements Foreword The past three years have been a struggle. And not just for Pakistan, but globally. The world experienced the worst of global economic recessions in 2008-09, resulting in a loss of jobs, a decline in real income, a slowdown in industrial production & manufacturing and a slump in consumer spending.