Globalization of the Cruise Industry: a Tale of Ships Part II - Asia Post 1994 Andrew O
Chapter Globalization of the Cruise Industry: A Tale of Ships Part II - Asia Post 1994 Andrew O. Coggins Abstract Cruising has grown over 7% a year since 1980. Sustained rapid expansion in North America, followed by local expansion in Europe and Asia, has made cruis- ing a global industry, with 365 ships and estimated sales of $37.8 US billion (CIN, 2017). This global development has been fueled by innovation and introduction of market changing resident ships appealing to the mass traveler which were quickly matched by competitors, establishment of industry and port marketing organizations, awareness of cruising as a vacation option, and availability of suitable port and berthing facilities. When these four conditions coexisted the industry experienced rapid growth. Since 1966, the cruise industry has developed from a Miami-centered industry to a global industry centered in North America, Europe, Asia, and Australia/New Zealand. Given the high cost of state-of-the-art ships, their deployment is a good indication of industry’s confidence in market growth. This chapter chronicles the development of the Asian cruise industry from 1994 through 2017. Data from Cruise Industry News Annual Reports (CIN) and Berlitz Complete Guide to Cruising and Cruise Ships (Ward) are examined and conclusions are drawn. Keywords: innovation, cruising, Asia, tourism, globalization 1. Introduction Shipping by its nature has always been global. With the development of alter- native means of transporting passengers and mail and the subsequent demise of national fleets (ships built in the owner’s country, registered in that country, crewed by citizens of that country, and in some cases constructed in that country), shipping has become even more global.
[Show full text]