2nd TV Special Climaxes Alpert Month at A&M HOLLYWOOD - Herb Al- Churchill called "broad, sun -lit Procol Harum, Antonio Carlos pert, A&M Records topper and uplands" by means of a single Jobim, Pete Jolly, Claudine best-selling reeording artist, called "The Lonely Bull." Longet, Herbie Mann, Johnny has his second Singer Company - Mandel, the Merry -Go -Round, No Brass at sponsored TV "special"-in ev- First Lee Michaels, Liza Minnelli, ery sense of the word-coming When this record was re- Wes Montgomery, Chris Mon- up on Monday evening, April leased there was, of course, no tez, the Move, Roger Nichols 22, an CBS in color and again Tijuana Brass. The band was Trio, Phil Ochs, the Parade, featuring the Tijuana Brass. then just studio musicians and Jimmie Rodgers, the Sandpi- In conjunction with this ma- until after the first album, pers, the Session, Tamba 4, the jor event in the Alpert-A&M ac- there was no group you could Travel Agency, We Five, Robin tivities, titled "The Beat of the identify. It was as a result of Wilson and the West Coast A&M brass, from left, includes Gil Brass," the label has set April pressure from the buying public Branch. Friesen (standing), VP and Gen- eral as "Herb Alpert Month," with to see what they had heard Manager of the label; and that Exec Staff Has Mushroomed seated, Herb Alpert and Jerry the release of his latest album, Herb Alpert and the Tijuana Moss, President of A&M Records. "Herb Alpert's Ninth," and big Brass were formed. Nine al- The executive staff, two, has merchandising plans. Among bums later, they could be the grown remarkably and now in- the latter will be the following top audio-visual unit in the na- cludes-along with brass Al- Director of A&R; Tommy Li- aids: tion. pert, Moss and Friesen-Bob Puma, Lee Michaels, Jerry Rio- 1) Counter record rack to Every Alpert album has made Fead, National Sales Manager; pelle, Joel Sill and Larry display and sell the new Herb more than a million dollars. Ed Rosenblatt, Advertising and Marks, all A&R producers; Paul Alpert and the Tijuana album; And the A&M label- now Merchandising Director; John Cooper, Director of Publicity; 2) Mobile display on the new sturdy occupants of the former Rosica in New York, National Don Graham, National Promo- LP and TVer; 3) floor displays; Charlie Chaplin/Red Skelton/ Promotion Director, Creed Tay- tion Director; Dave Hubert, In- 4) Tijuana Brass posters; 5) Perry Mason studio lot in Hol- lor, Inc.; Creed Taylor; Bill ternational Director; Chuck Large Herb Alpert photo; 6) lywood-has several dozen ar- Mulhern, Director of East Coast Kaye, General Manager, Irving/ Special "Beat of the Brass" tists, including Sergio Mendes Operations; Allan Rider, South- Almo Music, Inc.; Dave Alpert, buttons; 7) Special Herb Alpert and Brasil '66, the Baja Ma- ern California Promotion Man- Studio Manager; and Larry sweat shirts; 3) Two Alpert rimba Band, plus: Burt Bacha- ager; Harold Childs, National Levine, Chief Recording Engi- posters from Ampex; 9) As- rach, Tommy Boyce & Bobby LP Field 'Coordinator; Stu neer. sorted Alpert and Brass photos; Hart, Shipley & Brewer, Bill Coleman, Data Processing Man- Herb Alpert, A&M and all 10) Easel back album covers; Dana, Nick DeCaro, Eternity's ager; Jolene Burton, Comptrol- concerned have provided one of 11) Special Alpert and Brass Children, Ruthann Friedman, ler; Allen Stanton, Executive the industry's all-time success order forms; and 12) Special stories. Alpert and Brass slick books. TVer Musical Journey Marriage April 21 The costly AIpert TV special Makeba will detail a musical journey LOS ANGELES - Miriam across the United States, it was Makeba, Reprise singing star, revealed by Alpert and his and Stokely Carmichael, for- partner, Jerry Moss, President mer chairman of S.N.C.C., an- of A&M Records, and Gil Frie- nounce they will wed in a pri- sen, Vice President and General vate ceremony April 27. Manager of the label. The ven- ture is a joint operation of TJB Television, Inc., in asso- ciation with Wolper Produc- Bookspan Appointed tions. Jack Haley Jr., Exec VP Martin Bookspan, Program at Wolper, produced and di- Consultant for the New York rected. Alfred di Scipio, Group Times' Radio Station WQXR, VP for the Singer Company, and Music and Dance Critic for served as Exec Producer for TV Channel 7, has been ap- Singer. pointed to the position of Co- The first Alpert special, ordinator of Symphonic and "Singer Presents Herb Alpert Concert Activities for ASCAP, and the Tijuana Brass," gar- President Stanley Adams an- nered the highest Nielsen rat- nounced. ing of any hour special in the history of television, label re- ports, and the encore showing landed in the list of the 12 top - Lemonade Charade rated shows for the week. The Herb Alpert story is well- To Bell Label known in the industry and, ab- breviated, is as follows. The Lemonade Charade Alpert was a hard-working have joined the Bell Records trumpet player with production roster, with their first record skill and a knack for engineer- under the new auspices being he rushed out this week: "San ing, and with Jerry Moss BRASS ON A RAFT Herb Alpert (white sweater), starring in climbed a bend from a cheerful - Bernardino." Producer -man- his second hour-long special, takes his Tijuana Brass for a ride on ager is Tony Moon. valley of struggle to stretch his a raft on "The Beat of the Brass," Monday, April 22 (9:00-10:00 PM, charm and ability on what EST) in color on the CBS Television Network.

6 RECORD WORLD-April 20, 1%8