technology & IT Services

A comprehensive listing of solutions guide consultancies serving the A Resource Supplement to CGT Magazine consumer goods industry

Consulting for the CG Market 2014

Industry thought leaders from Brillio and Cignex share their take on the challenges and trends that consumer goods (CG) companies face across today’s complex business and technology landscapes.

Roundtable Participants: Which developing industry and actionable insights into Amit Gautam trend or initiative can con- shoppers’ behavior across Head of NA Markets | Consumer Goods & Retail sumer goods companies channels. With real action- Brillio able insights, merchants can not afford to ignore? ask new questions about how their processes work and then Gautam: Predictive analytics. Ex- take new action accordingly. Vikram Samant EVP – Global Solutions & Pre-Sales plosive growth in the amount and By enabling visibility CIGNEX Datamatics, Inc. types of data collected by and avail- through insights and analysis able to consumer goods companies at a deeper level of detail than and retailers has created something of previously possible, we can a conundrum. In the not-too-distant now accurately measure con- past, a retailer, for example, simply sumer interest in specific merchandise accordingly, and coordinate supply had store-level sales data, from which at any given point in the sales cycle. chain processes. virtually all planning decisions were We can apply that knowledge from made. Today, omnichannel retailers — one channel to the next, understand- Samant: Building real-time Active from sporting goods manufacturers ing the implications of promotions on and Passive connects with the end con- to fashion retailers — are bombarded specific customers and customer seg- sumer to drive brand loyalty, product with flows of data that, with the right ments, price on product performance, adherence and targeted sales is a trend tools, could help them gain unique plan channel-specific assortments that is tough to ignore. The never-

sponsored by: 2014 consultant & IT Services

ending sources and sheer volume of but we wanted to immediately impact from different parts of the business need data — be it IOT, POS or other social their business agility with a parallel to access the data and see it in different feeds — need to be intelligently and track that would see quick return. We ways and for different purposes. The time relevantly parsed for meaningful engaged in a change management ini- marketing team wants to see customer outcomes. tiative and began implementing various response in real time to promotions and The current outcomes are usually collaboration practices that resulted in other loyalty programs on the pipeline — reputation management, customer the sales impact thus far. while the sales leaders want to know by outreach, location-based pricing, tar- the minute how revenue is impacted. geted marketing, but there is a subtle Samant: In order to do this, we need to be able shift towards what I would call, “Brand • Client Overview: A global manufac- to “serve up” the right information that Humanization”. Converting a brand turer and supplier of premium liquid will help them make the right decisions from an emotionless, corporate entity and powder coatings with more than for their business. Data visualization to an involved, emotive being will need $5 billion in revenue, 3000+ distribu- is still a key enabler. When you work a lot of insights, and this is where tech- tion centers, 100+ countries. closely with a customer and understand nology provides the innovative advan- • Business Need: 1) Improve customer their drivers and needs, technologists tage. CIOs are getting comfortable with engagement and experience through can do wonders with modeling and proven Open Source solutions as far as personalized and collaborative data analysis. In turn, we find that each Systems of Engagement and Systems of e-commerce portal; 2) Improve busi- function can then interpret the same Innovation are concerned as an “ERP- ness efficiency by replacing 20-year- data but in their context, which drives Surround” approach. old ordering system built on three stronger alignment across the company. separate technology stacks with dif- ferent look and feel Samant: For a large Pennsylvania- Which project (com- • Business Benefits: 1) Unified Cus- based organization, we crafted an Open tomer Engagement platform sup- Source Sales & Marketing unified en- pleted in the last year) porting more than 5,000 products gagement solution for Integrated Col- has made the largest, and 335,000 users; 2) Ease & Speed laboration. This Engagement Solution most positive financial - 110,000 transactions/minute (was provided end users with relevant, real- 110,000/year) and order processing time intelligence on campaigns, prod- impact on a CG customer’s time of three seconds (was 7 hours); uct launches, as well as competitive organization and why? 3) Increase in Sales - 4x increase information/analysis. The technical within a month from launch; 4) TCO solution deployed Liferay for the portal Gautam: Working closely with a Reduction - $5 million over a period and Alfresco for content management. luxury apparel customer, we were able of three years. Both these systems were integrated to to make an immediate 2%+ positive Google GSA for search, IBM Websphere impact on their sales. This customer was MQ for document to image conversion in discussions with us regarding the Collaboration has and the existing LDAP for SSO. Alfresco adoption of an omnichannel strategy was integrated with SAP (RPM) as an- in order to compete more aggressively become a mantra in other data source. in their market by creating a holistic, the CG industry. How Besides the savings in license and consistent customer experience across have you helped a operating costs, the end users were the buying cycle. more productive due to the aggrega- We discovered that the organization client to better collaborate tion of search content, instantaneous itself was not aligned to support om- internally to improve commu- response, the ability to tag and mark nichannel as yet. They had the virtual nications and data sharing? documents for relevance, rating, notifi- and physical worlds — inventory, sales cations and other workflow capability. incentives and delivery — working The end users now sign in just once, in siloes. What was more, the IT sys- Gautam: With the proliferation of deal with one look and feel, and more tems supporting these two were also mountains of data as mentioned in the importantly, are able to establish rel- disparate. The underlying IT systems first question, making sense of it is often evant communities that exchange - transformation is a longer term project the hardest first step. Functional heads mation for decisive action.

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No. of CG Unique Services/ Area(s) of Company/Web Site customers Key Differentiator Expertise Global; Domestic

• Customer Mgmt. • Nestlé provides industry solutions and • ERP Accenture Accenture Nespresso business services that improve interactions • NPDI has 293,000 • Supply Chain www.accenture.com/ • Procter & with customers, channels and consumers employees • Strategic Busi- consumergoods Gamble through innovative analytical, multi-channel globally. ness Consulting • Unilever and operational capabilities. • IT Integration •

Appirio uses crowdsourcing and cloud, social • Customer Mgmt. • The Coca-Cola and mobile tech to help enterprises reimagine business. It brings together tech expertise, un- • ERP Appirio Company • NPDI Domestic: 10 derstanding of the way people work, and skills www.appirio.com • Diageo of a crowdsourcing community of 75,000 de- • Strategic Busi- • Georgia-Pacific ness Consulting velopers to help companies transform relation- • IT Integration ships with customers, suppliers and workforce.

ArchPoint Consulting helps companies optimize • AdvancePierre • Customer Mgmt. ArchPoint organizational performance and achieve their • NPDI • Mars business goals. Our extensive expertise spans Consulting 20; 16 • Supply Chain • PRADCO across strategic planning, brand strategy devel- • Strategic Busi- www.archpointconsulting.com ness Consulting Outdoor Brands opment, change management, trade promotion efficiency, and sales execution. • IT Integration

• Customer Mgmt. AT&T has teams • Not disclosed; AT&T helps clients improve the customer • ERP of dedicated pro- AT&T provides experience, their brand promise, and value • NPDI AT&T fessionals aligned • Supply Chain services to CPG chain objectives around reinventing commerce, www.att.com/retailbusiness to support CPG firms around the reimagining work models and optimizing the • Strategic Busi- clients around the ness Consulting world supply chain. world. • IT Integration • Outsourcing

• Customer Mgmt. • Pepsi Auxis is a different consulting and outsourcing • ERP firm comprised of former industry professionals Auxis LLC • Spectrum • NPDI 60; 50 who don’t act like traditional consultants. We • Supply Chain www.auxis.com Brands focus on customization, flexibility and results at • Strategic Busi- • TigerDirect a competitive cost. ness Consulting • IT Integration

Avanade helps consumer goods and services • Customer Mgmt. • ERP • Unilever companies worldwide realize results in a digital , Inc. world through business technology solutions • NPDI Globally: 21,000 • L’Oréal • Strategic Busi- www.avanade.com and managed services that combine insight, ness Consulting • Henkel innovation and expertise focused on • IT Integration technologies. • Outsourcing

• Customer Mgmt. 12,500 consultants • Coca-Cola serves 27 of the world’s 30 largest • ERP globally serv- consumer products companies and offers in- • NPDI Capgemini • Kraft Foods • Supply Chain ing consumer dustry-specific solutions, including All-Channel www.capgemini.com Group • Strategic Busi- products and retail Experience and Demand-Driven Supply Chain, ness Consulting companies • Unilever to help drive transformation for our clients. • IT Integration • Outsourcing

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No. of CG Unique Services/ Area(s) of Company/Web Site customers Consultants Key Differentiator Expertise Global; Domestic

Accelerates fact-based transformation for supply chain leaders around the globe; Core • AB InBev Chainalytics purpose: To help leaders realize maximum 135; 70 • Clorox value from their supply chains. Combination of • Supply Chain www.chainalytics.com • Pepsi supply chain talent, proven methodologies, and proprietary market intelligence delivers action- able insight and measurable outcomes.

We are a pure play Open Source Solutions CIGNEX company providing clients one-stop “Assess- • Coach • Customer Mgmt. Datamatics, Inc. Execute-Support-Refresh” services. We deliver Globally: 40+ • IT Integration http://www.cignex.com • The Hershey Open Source “Systems of Engagement” via Company • Outsourcing SEE AD ON PAGE 17 “Business Service as a Stack” and “IT Service as a Stack”.

• Customer Mgmt. • Coca-Cola With a targeted Consumer Products focus, • ERP Clarkston • NPDI Refreshments experienced resources and deep business and Consulting Over 200 globally • Supply Chain • Estée Lauder technical expertise, Clarkston offers an unyield- www.clarkstonconsulting.com • Strategic Busi- • Pinnacle Foods ing commitment to its clients’ success. ness Consulting • IT Integration

Cognizant’s DNA is client-centric. Partners with • Customer Mgmt. • Six of the top clients on a full range of industry challenges. • ERP ten Consumer Combines economies of global delivery network • NPDI • Supply Chain 4250+; 650+ Goods compa- with nearshore and locally delivered IT, BPS and www.cognizant.com • Strategic Busi- nies are Cogni- consulting. Experience in social, mobile, analyt- ness Consulting zant clients. ics & cloud (SMAC Stack), and making meaning • IT Integration from Code Halos. • Outsourcing

• Anheuser Busch CSC believes that technology is a means to an • ERP CSC Companies end. The end is solving business challenges. • NPDI Approx. 250; http://csc.com/consumer_ • Procter & We focus passionately on developing the busi- • Supply Chain Approx. 175 goods_and_services Gamble ness’ understanding of and engagement with • IT Integration • Rich Products technology-based solutions thus driving ROI. • Outsourcing

• Customer Mgmt. • Kraft Foods leads clients through industry disrup- • ERP • NPDI Deloitte Consulting Group tion (big data / digital, 3D printing, food and LLP 10,000+; 1,900+ product safety) by bringing deep strategy • Supply Chain • Nestlé • Strategic Busi- www.Deloitte.com through execution capabilities to deliver high ness Consulting • PepsiCo impact business transformation solutions. • IT Integration • Outsourcing Digital Tempus provides portfolio and planning • Church expertise with detailed insights and analytics • Customer Mgmt. & Dwight Co. that helps companies model dynamic portfolio • NPDI Digital Tempus • Supply Chain 16; 7 • Darden attributes and implement segmented strate- www.digitaltempus.com • Strategic Busi- • McCormick gies to effectively manage market and business ness Consulting & Company dynamics, optimize profit and working capital • IT Integration performance, and drive predictable growth.

• Bradshaw enVista is unique in that the company en- • Customer Mgmt. International ables consumer goods clients to leverage one • ERP enVista • Supply Chain Globally: 97 • Nestlé Purina strategic partner that consults, implements and www.envistacorp.com • Strategic Busi- • Jarden operates across supply chain, transportation, IT, ness Consulting Corporation and ERP. • IT Integration

20 cgt | SEPTEMBER 2014 | consumergoods.com technology 2014 CONSULTANT/ solutions guide IT SERVICES Chart

No. of CG Unique Services/ Area(s) of Company/Web Site customers Consultants Key Differentiator Expertise Global; Domestic

• In the last 12 months, EY Consumer Products is a principal sector for has worked EY, garnering sustained and focused attention • Customer Mgmt. EY with 98% of of our leadership team. Our Global Consumer • NPDI Globally: 16,000 • Supply Chain www.ey.com the global CP Products Center harvests the best of our knowl- • Strategic Busi- companies in the edge globally to share leading practices with ness Consulting top 500 of S&P you. Global 1200.

Genpact Limited is a global leader in designing, transforming and running business processes • Customer Mgmt. and operations. It has 66,000+ employees in • Hillshire Brands • NPDI Genpact Approx. 5,000 25 countries and a unique history – behind its • Kimberly Clark • Supply Chain www.genpact.com globally passion for process and operational excellence • IT Integration • SAB Miller is the Lean and Six Sigma heritage of a former • Outsourcing General Electric division that served GE busi- nesses for more than 16 years.

HCL creates business value for CPG custom- • ERP • Dr Pepper ers by providing a unique blend of domain and • NPDI HCL Technologies Snapple Gourp technology service, leveraging IT investments • Supply Chain 2,850; 403 as a key driver for market differentiation, busi- • Strategic Busi- www.hcltech.com • Lego ness growth, and profitability through rigorous ness Consulting • MillerCoors use of analytics, better supply-chain synchroni- • IT Integration • Outsourcing zation, and business-aligned IT-driven solutions.

Helps companies become more Demand Fo- • Customer Mgmt. • ERP • Canon cused (S&OP, DSR, TPM, Customer Experience Consulting Management), Operationally Excellent (ERP, • NPDI 100; 50 • General Mills • Supply Chain www.hitachiconsulting.com SCM, FP&A, Sustainability, Outsourcing), and • Tyson Foods • Strategic Busi- Information Advantaged (Big Data, Analytics, ness Consulting Content Management, MDM, Mobility). • IT Integration

• Customer Mgmt. With more than 40 years of consumer industries • ERP HP • 40 of the experience, HP delivers end-to-end technology • NPDI Thousands Top 50 global • Supply Chain www.hp.com/go/consumer- and services that help consumer companies globally consumer • Strategic Busi- goods companies transform the way they do business, one ness Consulting consumer at a time. • IT Integration • Outsourcing

• Customer Mgmt. As a trusted consumer goods industry busi- • ERP • Thousands of IBM Corporation ness advisor, IBM has generated more patents, • NPDI large and small 8,000; 1,600 implemented more first-of-a-kind engagements, www.ibm.com/consumer companies • Supply Chain products globally. and driven more quantified business growth • Strategic Busi- results for its clients. ness Consulting • IT Integration

• Altria IGATE works with its anchor clients to build • Customer Mgmt. • ERP • Church robust and cost-effective solutions to the indus- IGATE • NPDI 3,000; 300 & Dwight try’s business problems. Its business outcome www.igate.com • Supply Chain • Procter & orientation ensures a commitment to deliver • IT Integration Gamble effective outcomes to clients. • Outsourcing

consumergoods.com | SEPTEMBER 2014 | cgt 21 technology 2014 CONSULTANT/ solutions guide IT SERVICES Chart

No. of CG Unique Services/ Area(s) of Company/Web Site customers Consultants Key Differentiator Expertise Global; Domestic

Inspirage is a high expertise global consulting • Michael Foods firm focused on Oracle Value Chain applica- • Customer Mgmt. Inspirage • NPDI 260; 150 • NBTY tions. It helps clients realize breakthrough www.inspirage.com • Supply Chain • Starbucks improvements across the value chain in areas • IT Integration from Innovation through Execution.

Junction Solutions provides vertical-specific • Customer Mgmt. • Frankford Candy Junction enterprise software/services and cross-platform • ERP • H-E-B strategic consulting services to promote change Solutions 30; 140 • Supply Chain management and optimize an enterprise’s • Strategic Busi- www.junctionsolutions.com • Peet’s Coffee & Tea supply chain, manufacturing and distribution ness Consulting operations for sustainable growth. • IT Integration

Kalypso helps consumer goods companies build the capabilities they need to become in- • NPDI Kalypso • Available upon dustry-leading innovators. Its innovation results • Strategic Busi- 130; 120 http://kalypso.com request transformation approach converts underachiev- ness Consulting ing innovation organizations to best-in-class • IT Integration organizations that deliver on results targets.

L&T has significant business capabilities in the • Customer Mgmt. manufacturing and supply chain space and has • ERP Larsen & Toubro delivered significant ERP and IT transformation • NPDI Infotech Limited 850+; 180+ • Confidential programs around – Shop Floor to Top Floor/ • Supply Chain www.lntinfotech.com Manufacturing 2.0; Digital Supply Chain / Con- • Strategic Busi- nected Enterprise for several Fortune 500 CPG ness Consulting brands/companies. • IT Integration

• ERP • American Eagle LogFire’s cloud-based solutions and domain • NPDI LogFire Outfitters expertise provide rapid implementation end-to- • Supply Chain 100; 50 end inventory, warehouse management, and • Strategic Busi- www.LogFire.com • Li & Fung in-store fulfillment capabilities for companies of ness Consulting • Jarden all sizes at a lower TCO. • IT Integration • Outsourcing

• Customer Mgmt. helps CPG enterprises build and • ERP Mindtree sustain solutions that allow them to drive • Supply Chain 2,000; 500 • Unilever www.mindtree.com profitable growth through enhanced digital • Strategic Busi- marketing, promotions and retail execution. ness Consulting • IT Integration

• Carter’s • Customer Mgmt. Offers industry expertise and technology • The Vitamin • ERP Perficient, Inc. experience in areas that will enable retail and • Supply Chain 70; 40 Shoppe www.perficient.com consumer product companies to effectively • Strategic Busi- • Kellogg respond to the rapid evolution of the consumer. ness Consulting Company • IT Integration

22 cgt | SEPTEMBER 2014 | consumergoods.com 2014 CONSULTANT/IT SERVICES Chart technology Editor’s Note: Consultant and IT services providers were asked to identify only their primary offering to companies in the consumer goods industry. Visit solutions guide their respective web sites for information on additional solutions/services.

No. of CG Unique Services/ Area(s) of Company/Web Site customers Consultants Key Differentiator Expertise Global; Domestic

PwC is well positioned in consumer goods • Customer Mgmt. • Conair marketplace to be a “Category of One” firm • ERP with ability to seamlessly go to market from PwC • PepsiCo • NPDI 8,827; 1,663 strategy through execution services that deliv- • Supply Chain www.pwc.com • Reynolds ers superior value, offers premium talent and is • Strategic Busi- American differentiated by its ability to help clients build ness Consulting • IT Integration capabilities on a global scale.

• The Clorox Company SCMO2 helps companies get better results from • Supply Chain the SAP SCM suite by using big data to improve • Strategic Busi- SCMO2 • McCormick 55; 50 forecast accuracy, optimize inventory, automate ness Consulting www.scmo2.com & Company collaboration scenarios and integrate produc- • IT Integration • Newell tion schedules with point of sale demand. • Outsourcing Rubbermaid

• Customer Mgmt. Strategy& • Kimberly-Clark Strategy& (formerly Booz & Company) has 20+ • NPDI (formerly Booz & years’ experience working with top CPG compa- • Supply Chain ~400+ globally • L’Oréal Company) nies to identify, build and deliver TPM capabili- • Strategic Busi- www.strategyand.com • Hillshire Brands ties that result in top/bottom line improvement. ness Consulting • IT Integration

TCS provides end-to-end services in supply • Customer Mgmt. Tata Consultancy chain, manufacturing, trade promotion and • ERP Services Ltd. digital marketing. It has proven expertise in BI, • NPDI • Supply Chain www.tcs.com/industries/retail- 4,000; 700 • Confidential analytics and digital commerce, and helps CPG • Strategic Busi- consumer-products/consumer- companies re-imaginw their business model ness Consulting products and processes by leveraging expertise in digital • IT Integration technologies and domain knowledge. • Outsourcing • Customer Mgmt. Capability in digital space, business analytics & • ERP mobility; Platform solutions in sourcing, supply • NPDI chain & business support services – BpaaS, • Supply Chain 4,600; 2,200 • Confidential www.techmahindra.com fFarm 2 Fork, socio, artwork & pack manage- • Strategic Busi- ment; Expertise in supply chain transformation, ness Consulting PLM, trade promotion optimization • IT Integration • Outsourcing

• Customer Mgmt. Thorogood • Mars Thorogood is an independent BI & analytics consultancy with over 25 years of experience in • NPDI Associates 165; 25 • Pinnacle Foods the CPG sector, operating on a global basis to • Supply Chain www.thorogood.com. • Unilever combine onshore expertise with offshore value. • IT Integration

Trepoint is the digital agency of choice for • ACH Foods brands seeking measurable solutions for busi- • Customer Mgmt. ness growth among connected consumers. Trepoint • Trinchero Family • NPDI 25; 7 Through relentless pursuit of surprising cre- • Strategic Busi- www.trepoint.com Estates ative, interesting integrations and new technol- ness Consulting • Windsor Foods ogies, Trepoint delivers evolutionary marketing • IT Integration that drives results. ’s comprehensive set of solutions and • Customer Mgmt. services are focused on the dynamic needs of • ERP Wipro Technologies • Carlsberg global consumer goods organizations. Ex- • NPDI • Supply Chain www.wipro.com/industries/ 3,300: 1,100 • Kimberly-Clark amples include analytics and insights, trade • Strategic Busi- consumer-goods/ • VF Corp. promotion management and optimization, ad- ness Consulting visory and business consulting, application and • IT Integration infrastructure management, cloud and mobility. • Outsourcing

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