Broadcasting Iiseplo the Newsweekly of Broadcasting and Allied Arts Our 42D Year 1973
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Off and running with the new TV network season McIntire turning radio pirate to defy license lifting Broadcasting iiSeplO The newsweekly of broadcasting and allied arts Our 42d Year 1973 111* lbcst i4 IlklesUcttc. & Oscar HIIelelelelelNedeIl - 1'"'"". Ill e.. e -S1IIIIIIIi: td' ?IIIS7AHSIKISb:a:;ÿ (;.`--.: United Artists Television TEntertainment from Transamerica Corporation AP BROADCAST NATIONAL NEWS REPORT TRAVELS ABROAD! 'NHK, TOKYO, IS FIRST OVERSEA COMMERCIAL BROADCASTER ON WORLD'S LONGEST SINGLE CIRCUIT The Associated Press Broadcast News Wire recently added a big 11,000 -mile step to its 190,000 -mile domestic circuit in providing the Japan Broadcasting Corporation, NHK, the full 24 -hour, year -round news report. NHK, a national, public subscription company, operates three networks of some 700 stations and two TV networks made up of 1,697 general and 1,676 education TV stations. It also provides overseas "Radio Japan" broadcasting in 21 languages beamed in 14 directions. Its listeners and viewers are receiving via radio, TV and CATV a full English language broadcast as well as in other languages through the AP Broadcast News Wire Report. Military communication centers in the Far East have long received AP Broadcast, but this is an important first commercial station use overseas. We'll let NHK's news editor Sugibayashi's words from across the Pacific sum it up -"We have been impressed by the great speed of the AP news...it is also great help in training our men to write broadcast news style English." FOR INFORMATION ON AP BROADCAST NEWS, CONTACT YOUR AP CHIEF OF BURE4U, OR (212) 262 -4011 Dolling: DON KIRSHNER'S aocic. C All it took was the right mix: Don Kirshner Productions and Viacom. Then it moved like nothing before. A100-station lineup for this great new rock series in ust 4 weeks. 44 stations in the Top 50 markets; 89 affiliates and 11 independents; 77% coverage of all television homes. And more stations signing on fast! "Don Kirshner's Rock Concert" kicks off in September with the coup of the decade: Mick Jagger and the Rolling Stones on television for the first time in 7 years! Plus the Doobie Brothers as special attractions and Cross Country, a new act hitting the charts, in their television debut The second scene is just as high: The Allman Brothers Band (presented in'association with Don Kirshner and Phil Walden)! And the Brothers' friends Martin Mull, The Marshall Tucker Band and Wet Willie. You know about television's latenight rock boom with the 18 -34 crowd. Now you know who's at the top of rock. Call us for a trip to the summit. Viacorn NEW YORK 12121 371.5300 CHICAGO 13121 9434500 SAN FRANCISCO 14151 307431 ATLANTA 14041 25.4258 DALLAS 12141 021.0961 This pair is worth a million to you in the Dallas -Fort Worth TSA. Country Gold music has given WBAP the Number One rating for adult listener - ship in the Dallas -Fort Worth TSA. And Silver Country Stereo is now sending KSCS (formerly WBAP -FM) along the same path to popularity. According to the April -May 1973 ARB, in fact, we've got 1,049,700* people listening to our two stations. Now, when you want to reach the lion's share of the market, you can do it with two great buys: WBAP and KSCS. 'COME listening estimates April -May 1973 ARB total persons - Mon. - Sun.: 6 a.m. - Midnight woa Radio 50,000 WATTS / CLEAR CHANNEL / NBC / DALLAS -FORT WORTH P. O. Box 1780 / Fort Worth, Texas 76101 Represented nationally by Robert E. Eastman & Co., Inc. E. Broadcasting iSep1O Vol. 85 No. 11 CLOSED CIRCUIT 7 Boston FM sale bites dust, victim of citizen protest delay. AT DEADLINE 8 r OPEN MIKE 16 DATEBOOK 16 Some 1949 words of wisdom about radio still stand up in 1973. MONDAY MEMO 22 The more things change (in TV network programing) the more they stay the same, say agency handicappers, betting on old favorites to take the new season. `Kojak' and `Hawkins' look promising among rookies. LEAD STORY 25 The persistent Dr. McIntire takes things into his own hands, stations a pirate radio ship off the New Jersey coast in calculated defiance of FCC's regulatory authority ; he's looking for help from Congress, too. MEDIA 30 NAB gets organized for keeping- pay - cable- down -on- the -farm campaign. 36 CHANGING HANDS 43 Senate passes its version of antiblackout bill; House holds hearings on what may be companion. PROGRAMING 46 Nixon's getting back into the news conference swing of things. BROADCAST JOURNALISM 49 How spot television boomed in second quarter. BROADCAST ADVERTISING 51 Wanted: a compromise in that AT&T tariff case. EQUIPMENT & ENGINEERING 52 NBC -TV may try on country music for Saturday size. music 53 PLAYLIST 54 Pacesetter : Black-owned cable system goes into operation in Gary. CABLECASTING 56 Teleprompter's tightening its cable construction belt. 58 A mini -boom in local origination on nation's cable systems. 58 STOCK INDEX 59 FATES & FORTUNES 61 FOR THE RECORD 63 Carl Ally: He'd have you believe he's a hard -hearted realist. PROFILE 73 EDITORIALS 74 Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class postage paid at Washington. Single issues $1. Subscriptions: one year $20. two years $37.50, three years $50. Add $52 yearly for special delivery. $65 for air mail. $4 for Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $17.50, Cable Sourcebook $10. WTEV delivers the land of industry and sales opportunity Precision Park, upper, Brown & Sharpe Manufacturing Co.'s new $10 million plant in North Kingstown, R. I. Probably the largest piece of machine tool footage ever built at one time, anywhere. Kaiser Aluminum, lower, giant new complex in Bristol, R. I., features handsome appearance and strict controls over pollution. Oli ta` INS IS ¡ , ,1.. Le r ...... Lrd Representative: Industry is thriving in the rapidly expanding V.-Comb, id THE N. r.\ bk,.- WTEV market, a great factor in the economic ....N. =) MEEKER .. COMPANY, INC. ....,. Mara.., stability and prosperity of the area. With an 5y..aNdd 00.4 L p...do- Effective Buying Income of almost six billion ASS .....: _ 1 dollars, advertisers find this market responsive --s:.i.. ..+ and rewarding. To enjoy its maximum tele- ,PROVIDÉNCE;`,% "o-1 Fall Nl._ C -" d...d_... __i vision potential, buy the full- market reach of aá O .N.N.YN .. WTEV. o.....:;,.':.... a.. 1 oM~i..,... ^ r r.i» WTEAT Channel Providence -New Bedford -Fall River GRADE A GRADE A Rhode Island- Massachusetts ° ,I,...,.,. GRADE B Rs] Vance L. Eckersley, Sta. Mgr. 'GRADE B Caving tie grata ciNovideneektea STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WTEV Providence, R. I. /New Bedford -Fall River. Mass. WGAL -TV Lancaster -Harrisburg- York -Lebanon. Pa. Closed Circuit® Pay warfare mand from overseas markets, due to dol- delayed, Clay T. Whitehead, director of lar devaluations. Audio Magnetics is sub- Office of Telecommunications Policy, was Massive campaign that National Associa- sidiary of Mattel Inc., Hawthorne, Calif. reported to have revived campaign for ap- tion of Broadcasters will mount against pointment of his candidate, Glen O. Rob- siphoning of broadcast programs to pay Near miss inson of University of Minnesota, also television (pagc 36) may cost $600,- favorite of FCC Chairman Dean Burch. 000 or more. Exact budget can't be set Proposal by noncommercial WETA -TV until public -relations firm is hired and Washington for drop -in of channel 12, Field trip media plan devised and accepted, but which had been thought to have little figures well above half -million mark were chance of acceptance, was very close to Some 25 FCC staff members, perhaps freely discussed last week by NAB Spe- passage at FCC meeting last week. Only accompanied by commissioner or two, will cial Committee on Pay Television. Com- three commissioners, Robert E. Lee, spend Thursday, Sept. 13, learning first- mittee also decided to accept challenge Richard E. Wiley and Charlotte Reid, hand how small- market radio operates. by David Foster, president of National appeared to agree with staff's recom- They'll take chartered bus to visit WFLS- Cable Television Association, to debate mendation of rejection of request for AM-FM and WFVA -AM -FM Fredericksburg, issue of pay cable. Committee Chairman one -year "experimental" operation. Their Va., and WJMA -AM -FM in nearby Orange, Willard Walbridge is expected to an- view was that if WETA -Tv, which is on Va. Inspection tour was arranged by nounce forum and spokesman this week. channel 26, can't reach big enough audi- Charles Jones, director of National Asso- For its part, NCTA is considering ence, it should seek increase in its UHF ciation of Broadcasters' Radio Informa- counterattacks that include fairness com- power. tion Office, who has escorted several FCC plaints to FCC if broadcasters put antipay Chairman Dean Burch, however, ap- members and high- ranking staffers on messages on air, antitrust complaint to peared anxious to find way to accom- earlier tours of small stations in effort to Justice Department on ground NAB is modate WETA -TV. Also sympathetic to point out that broadcasting has more to it attempting to stifle competition, civil anti- drop -in were Nicholas Johnson, H. Rex than Hollywood studios and New York trust suit, complaint to Federal Trade Lee and Benjamin Hooks. Principal headquarters. Commission over false and misleading problem they face is loss of service num- advertising. Advisory on situation and ber of eastern VHF stations would suf- Next act association's strategy is expected to go fer.