Broadcasting Iiseplo the Newsweekly of Broadcasting and Allied Arts Our 42D Year 1973

Off and running with the new TV network season McIntire turning radio pirate to defy license lifting Broadcasting iiSeplO The newsweekly of broadcasting and allied arts Our 42d Year 1973

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(;.`--.: United Artists Television TEntertainment from Transamerica Corporation AP BROADCAST NATIONAL

NEWS REPORT

TRAVELS ABROAD!

'NHK, TOKYO, IS FIRST OVERSEA COMMERCIAL BROADCASTER ON WORLD'S LONGEST SINGLE CIRCUIT

The Associated Press Broadcast News Wire recently added a big 11,000 -mile step to its 190,000 -mile domestic circuit in providing the Japan Broadcasting Corporation, NHK, the full 24 -hour, year -round news report. NHK, a national, public subscription company, operates three networks of some 700 stations and two TV networks made up of 1,697 general and 1,676 education TV stations. It also provides overseas "Radio Japan" broadcasting in 21 languages beamed in 14 directions. Its listeners and viewers are receiving via radio, TV and CATV a full English language broadcast as well as in other languages through the AP Broadcast News Wire Report. Military communication centers in the Far East have long received AP Broadcast, but this is an important first commercial station use overseas. We'll let NHK's news editor Sugibayashi's words from across the Pacific sum it up -"We have been impressed by the great speed of the AP news...it is also great help in training our men to write broadcast news style English."

FOR INFORMATION ON AP BROADCAST NEWS, CONTACT YOUR AP CHIEF OF BURE4U, OR (212) 262 -4011 Dolling:

DON KIRSHNER'S aocic. C

All it took was the right mix: Don Kirshner Productions and Viacom. Then it moved like nothing before. A100-station lineup for this great new rock series in ust 4 weeks. 44 stations in the Top 50 markets; 89 affiliates and 11 independents; 77% coverage of all television homes. And more stations signing on fast! "Don Kirshner's Rock Concert" kicks off in September with the coup of the decade: Mick Jagger and the Rolling Stones on television for the first time in 7 years! Plus the Doobie Brothers as special attractions and Cross Country, a new act hitting the charts, in their television debut The second scene is just as high: The Allman Brothers Band (presented in'association with Don Kirshner and Phil Walden)! And the Brothers' friends Martin Mull, The Marshall Tucker Band and Wet Willie. You know about television's latenight rock boom with the 18 -34 crowd. Now you know who's at the top of rock. Call us for a trip to the summit. Viacorn NEW YORK 12121 371.5300 CHICAGO 13121 9434500 SAN FRANCISCO 14151 307431 ATLANTA 14041 25.4258 DALLAS 12141 021.0961 This pair is worth a million to you in the Dallas -Fort Worth TSA.

Country Gold music has given WBAP the Number One rating for adult listener - ship in the Dallas -Fort Worth TSA. And Silver Country Stereo is now sending KSCS (formerly WBAP -FM) along the same path to popularity. According to the April -May 1973 ARB, in fact, we've got 1,049,700* people listening to our two stations. Now, when you want to reach the lion's share of the market, you can do it with two great buys: WBAP and KSCS.

'COME listening estimates April -May 1973 ARB total persons - Mon. - Sun.: 6 a.m. - Midnight

woa Radio 50,000 WATTS / CLEAR CHANNEL / NBC / DALLAS -FORT WORTH P. O. Box 1780 / Fort Worth, Texas 76101 Represented nationally by Robert E. Eastman & Co., Inc. E. Broadcasting iSep1O Vol. 85 No. 11

CLOSED CIRCUIT 7

Boston FM sale bites dust, victim of citizen protest delay. AT DEADLINE 8

r OPEN MIKE 16

DATEBOOK 16 Some 1949 words of wisdom about radio still stand up in 1973. MONDAY MEMO 22 The more things change (in TV network programing) the more they stay the same, say agency handicappers, betting on old favorites to take the new season. `Kojak' and `Hawkins' look promising among rookies. LEAD STORY 25 The persistent Dr. McIntire takes things into his own hands, stations a pirate radio ship off the New Jersey coast in calculated defiance of FCC's regulatory authority ; he's looking for help from Congress, too. MEDIA 30

NAB gets organized for keeping- pay - cable- down -on- the -farm campaign. 36 CHANGING HANDS 43 Senate passes its version of antiblackout bill; House holds hearings on what may be companion. PROGRAMING 46

Nixon's getting back into the news conference swing of things. BROADCAST JOURNALISM 49

How spot television boomed in second quarter. BROADCAST ADVERTISING 51

Wanted: a compromise in that AT&T tariff case. EQUIPMENT & ENGINEERING 52 NBC -TV may try on country music for Saturday size. music 53 PLAYLIST 54

Pacesetter : Black-owned cable system goes into operation in Gary. CABLECASTING 56 Teleprompter's tightening its cable construction belt. 58 A mini -boom in local origination on nation's cable systems. 58

STOCK INDEX 59

FATES & FORTUNES 61

FOR THE RECORD 63

Carl Ally: He'd have you believe he's a hard -hearted realist. PROFILE 73

EDITORIALS 74

Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class postage paid at Washington. Single issues $1. Subscriptions: one year $20. two years $37.50, three years $50. Add $52 yearly for special delivery. $65 for air mail. $4 for Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $17.50, Cable Sourcebook $10. WTEV delivers the land of industry and sales opportunity

Precision Park, upper, Brown & Sharpe Manufacturing Co.'s new $10 million plant in North Kingstown, R. I. Probably the largest piece of machine tool footage ever built at one time, anywhere. Kaiser Aluminum, lower, giant new complex in Bristol, R. I., features handsome appearance and strict controls over pollution.

Oli ta` INS IS ¡ , ,1..

Le r ...... Lrd Representative: Industry is thriving in the rapidly expanding V.-Comb, id THE N. r.\ bk,.- WTEV market, a great factor in the economic ....N. =) MEEKER .. COMPANY, INC. ....,. Mara.., stability and prosperity of the area. With an 5y..aNdd 00.4 L p...do- Effective Buying Income of almost six billion ASS .....: _ 1 dollars, advertisers find this market responsive --s:.i.. ..+ and rewarding. To enjoy its maximum tele- ,PROVIDÉNCE;`,% "o-1 Fall Nl._ C -" d...d_... __i vision potential, buy the full- market reach of aá O .N.N.YN .. WTEV. o.....:;,.':.... a.. 1 oM~i..,... ^ r r.i» WTEAT Channel Providence -New Bedford -Fall River GRADE A GRADE A Rhode Island- Massachusetts ° ,I,...,.,. GRADE B Rs] Vance L. Eckersley, Sta. Mgr. 'GRADE B Caving tie grata ciNovideneektea

STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WTEV Providence, R. I. /New Bedford -Fall River. Mass. WGAL -TV Lancaster -Harrisburg- York -Lebanon. Pa. Closed Circuit®

Pay warfare mand from overseas markets, due to dol- delayed, Clay T. Whitehead, director of lar devaluations. Audio Magnetics is sub- Office of Telecommunications Policy, was Massive campaign that National Associa- sidiary of Mattel Inc., Hawthorne, Calif. reported to have revived campaign for ap- tion of Broadcasters will mount against pointment of his candidate, Glen O. Rob- siphoning of broadcast programs to pay Near miss inson of University of Minnesota, also television (pagc 36) may cost $600,- favorite of FCC Chairman Dean Burch. 000 or more. Exact budget can't be set Proposal by noncommercial WETA -TV until public -relations firm is hired and Washington for drop -in of channel 12, Field trip media plan devised and accepted, but which had been thought to have little figures well above half -million mark were chance of acceptance, was very close to Some 25 FCC staff members, perhaps freely discussed last week by NAB Spe- passage at FCC meeting last week. Only accompanied by commissioner or two, will cial Committee on Pay Television. Com- three commissioners, Robert E. Lee, spend Thursday, Sept. 13, learning first- mittee also decided to accept challenge Richard E. Wiley and Charlotte Reid, hand how small- market radio operates. by David Foster, president of National appeared to agree with staff's recom- They'll take chartered bus to visit WFLS- Cable Television Association, to debate mendation of rejection of request for AM-FM and WFVA -AM -FM Fredericksburg, issue of pay cable. Committee Chairman one -year "experimental" operation. Their Va., and WJMA -AM -FM in nearby Orange, Willard Walbridge is expected to an- view was that if WETA -Tv, which is on Va. Inspection tour was arranged by nounce forum and spokesman this week. channel 26, can't reach big enough audi- Charles Jones, director of National Asso- For its part, NCTA is considering ence, it should seek increase in its UHF ciation of Broadcasters' Radio Informa- counterattacks that include fairness com- power. tion Office, who has escorted several FCC plaints to FCC if broadcasters put antipay Chairman Dean Burch, however, ap- members and high- ranking staffers on messages on air, antitrust complaint to peared anxious to find way to accom- earlier tours of small stations in effort to Justice Department on ground NAB is modate WETA -TV. Also sympathetic to point out that broadcasting has more to it attempting to stifle competition, civil anti- drop -in were Nicholas Johnson, H. Rex than Hollywood studios and New York trust suit, complaint to Federal Trade Lee and Benjamin Hooks. Principal headquarters. Commission over false and misleading problem they face is loss of service num- advertising. Advisory on situation and ber of eastern VHF stations would suf- Next act association's strategy is expected to go fer. Mr. Burch shelved issue for further to NCTA members this week. There has been series of unpublicized study, but said it would be raised again meetings involving FCC Commissioner before Robert E. Lee, most vehement Nicholas Johnson and representatives of The drill opponent, returns from International citizen -group movement who, like him, Telecommunications Union meeting in are on verge of changing scenes or jobs. FCC Chairman Dean Burch will hold Torremolinos, Spain, on Oct. 26. commissioners to three- meetings-per- Participants have included Albert H. Kramer, who is to cut ties with Citizens week schedule "for foreseeable future" The inevitable in effort to make dent in Communications Center of Washington; backlog of im- Tracy portant items. Special meetings will gen- Cox Broadcasting Co., which bought Westen, who is moving his Stern erally be held Tuesdays and Thursdays, Henry I. Christal Co. two months ago Community Law Firm from Washington to Los regular meetings on Wednesdays. Among (BROADCASTING, July 9), has notified Angeles, and William Wright, who is leaving Black Efforts for Soul in Tele- key dates -Sept. 20 and 27, for - CBS Radio Spot Sales I is prime that Jan. vision time- access rule; Oct. 2 and continuing date that representation of four Cox to move to San Francisco. Another at same meetings has been Phil Watson, over period of three weeks, various - cable AM's moves to Christal. Stations are former television items (pay -cable rules, wss WHIO general manager of Howard Uni- sports Atlanta: Dayton, Ohio; wtoo versity's carriage and relay of radio signals, action Miami and wsoc Charlotte, N.C. Cox's wHuR(FM) Washington. Talk is on requests for waivers of cable- of "communications coalition," though system recently acquired KFI(AM) Los Angeles nothing has materialized. and television- station crossownership rule, has been represented by Christal for definition of cable system and completion years. CBS Radio Spot Sales is expected of multipoint- distribution system inquiry. to announce at least one Cox replace- Mixed bag consideration of advisory committee re- ment in next few weeks. Interesting voting line -up among FCC ports on federal /state -local jurisdiction commissioners developed last week on and technical standards); Oct. 23 and 25, Waiter question of whether WLS -ry Chicago number of items including children's tele- should be fined for violating political - vision programing and report on fairness - Nomination of James H. Quello, retired editorial rule. Chief of complaints and doctrine ifiquiry. manager of WJR -AM -FM Detroit, to FCC compliance division, William Ray, said Disposal of at least most of those items was deferred last week, but, according to yes; General Counsel John Pettit said no. in line with that schedule would pre- White House insiders, isn't sidetracked. General counsel's position prevailed; but sumably make it easier for Chairman Press of other business -including prep- supporting Mr. Ray was unlikely combi- Burch to leave commission on or about aration of President's message to Congress nation of Chairman Dean Burch and Nov. 1, which is date on which most this week on legislative program -was said Commissioner Nicholas Johnson, along speculation about his plans has fixed. to be cause of Quello delay. Meanwhile, with H. Rex Lee. White House was reported to have been Tape pinch sent endorsements of Mr. Quello by New prominent Detroit blacks, including presi- entry Warning flag is up for TV and radio on dent of Detroit Common Council and ex- Britain's Thames Television, seeking to impending shortage of magnetic tape, ecutive director of Detroit Urban League. expand its representation in U.S. market, both video and audio. Audio Magnetics Letters were sent after publication of news is reported ready to offer hour action Corp., Gardena, Calif., major tape manu- reports that Andrew E. Jackson, black ex- series, Special Branch, for syndication facturer, has put its customers on alloca- ecutive of Capital Cities Communications early next year. Series has been distrib- tion- latest level is 75% of 1972 orders. Corp., owner of WJR stations, had been uted in foreign markets for past three Limitations stem from shortages of petro- critical of Mr. Quello (BROADCASTING, years, will be syndicated through Thames's chemical and other raw materials used in Aug. 27). U.S. sales agent, Gottlieb -Taffner Pro- making tapes, as well as tremendous de- With formality of Quello nomination grams, New York.

Broadcasting Sep 10 1973 7 At Deadline

RKO, Heftel abandon commission's disapproval of programing - In Brief employment agreement it had reached plans to transfer with Heftel. Another, Committee for WROR(FM) Boston; Community Access, took issue with sale Football on their minds. Professional - grant itself; it had earlier filed petition quarterback- turned -congressman told citizen -protest delay to deny transaction, which commission House Communications Subcommittee cited as had dismissed. Friday (Sept. 7) that antiblackout bills culpit In letter to commission, RKO and (see story page 46) are "misguided" and that Citizen -group opposition to RKO Gen- Heftel stated that "the underlying rea- National Football League's TV policies eral's sale of wRoR(FM) Boston to Cecil son for this action has been the desire have In large measure helped sport's and Joyce Heftel has resulted in death of both parties to avoid the uncertainty this growth. Representative Jack Kemp (R- of that transaction. RKO and Heftel which would surround transaction Broadcasting Co. last week jointly noti- during the pendency of the litigation and N.Y.), 13 -year veteran of American Football fied FCC of their agreement to terminate its adverse impact upon the station's League, said stadium attendance Is vital, WROR venture, which would have been staff and operations." WROR sale con- questioned "whether Congress has the worth $2 million. tract expired two weeks ago. right to tell someone how to merchandise Although commission approved sale Letter also stated that RKO will "con- his product." 11th hour out. Meanwhile, last month (BROADCASTING, Aug. 13), tinue to pursue its policy of disposing Kaiser Broadcasting's Richard Block that action had been subject to chal- of co- located facilities in those markets offered suggestion to NFL Commissioner lenge. Two Boston citizen groups had where it is now operating." There was Pete Rozelle: that league make tapes of pending request for stay of FCC de- no word last week, however, as to would try to find new Sunday games available to TV stations for cision. One, Boston Community Media whether RKO Committee Minority Caucus, objected to buyer for WROR. airing day later, suggesting move might avoid congressional steamroller that Puyallup to be assured. But he also said that Judge threatens to lift blackouts. Moderate Dustup over Nash erred when he failed to give KAYE month. FCC received 2,313 complaints It still goes on; oral argument more than weekend to obtain new counsel. from public during July, down 598 from hears contention that counsel Questions from bench indicated that June total. Wearn for Weber. Vacancy Cottone should be barred from commissioners were not disposed to per- on National Association of Broadcasters' case; preacher -radio pirate mit Mr. Cottone to continue in case if McIntire leads a cheering section decide to it (which seemed Special Committee on Pay TV, created by they remand likely), either to Judge Nash or, as some death week earlier of Fred Weber, Rust FCC heard hour and 45 minutes of oral officials indicated was possible, another Craft Stations ( "At Deadline," Sept. 3) will argument Friday (Sept. 7) on fate of judge. At one point, Chairman Dean be filled by Wilson Wearn, president of KAYE(AM) Puyallup, Wash. -that is, Burch asked Mr. Cottone, "Is there any Multimedia Inc. Challenge In Baltimore. whether administrative law judge's order question that if you had carried on in a Citizens Planning and Housing Association, dismissing station's license -renewal appli- court of general jurisdiction the way you gone di- nonprofit Baltimore -area public- interest cation should be affirmed. But most of did in Puyallup you would have time was spent discussing hearing -room rectly to jail ?" He noted at one point Mr. group, has asked FCC to deny certificate conduct of station's counsel, which had Cottone had said Judge Nash's mind was of compliance to Calvert Telecommunica- led Judge Ernest Nash to dismiss applica- "a cesspool of filth." tions Corp., firm which has been awarded tion on ground station had failed to prose- Repeatedly, Mr. Cottone said that al- franchise to serve suburban Baltimore cute it, and on whether counsel should be though he might have made mistakes of county, Md. Getting closer. Senate Friday permitted to continue if case is remanded temper, they were triggered by Judge for further hearing. own conduct. He said Judge Nash approved conference on bill containing Nash's Station counsel, Benedict Cottone, said had called him "antisemitic" and "a shy- FCC's fiscal 1974 budget, but measure has it would be unfair to "stigmatize" him by ster." for time being run into roadblock over remanding case on condition station ac- Commissioner Richard E. Wiley sought provision to prohibit federal officials from quires another lawyer. He said he should to focus discussion on merits of KAYE's using large automobiles at taxpayer ex- not be required to step aside unless he is case apart from question of Mr. Cottone's pense. At stake for commission: given opportunity to rebut charges leveled representation. But counsel turned ques- at him by Nash. tion to one of his fitness, saying as- $39,860,000. It is now up to House to Judge back Hearing ended dramatically in Puyallup decide whether to appoint conferees to in September, when Judge Nash, in un- help Senate representatives resolve issue. precedented move, ejected Mr. Cottone. They stay. FCC rejected proposal Extemporaneous. FCC has ordered virtu- Action came as climax to increasingly by Consumer Electronics Group of ally impromptu oral argument on Issues rancorous proceeding in which Mr. Cot - Electronics Industry Association to Involving applications of GTE Satellite tone and Judge Nash exchanged ex- eliminate channels 70 -83 on UHF Corp. and AT &T for domestic communica- pletives and charges. And when station tuners. Association contended that president John Nicholls failed, in week- in tions satellite authorizations -for Tuesday future land mobile expansion end given him, to find new counsel, Judge 806 -890 mhz band will replace all (Sept. 11). It said that discussion would Nash closed record and said he would except most remote translators pres- enable it to resolve issues in various plead- dismiss application. Formal order was ently operating on channels 70 -83; ings and that final decision would be issued in December (BROADCASTING, Dec. and technical improvements and cost issued "immediately following." 11, 1972). savings would result from change. Reprieve. National Association of Commission's Broadcast Bureau sup- FCC, however, considered benefits noted since Broadcast Employes and Technicians post- ports Judge Nash's order excluding Mr. "insignificant" and that Cottone. Bureau Counsel Joseph Chach- most translators are nonprofit and poned threatened strike NBC set against kin said it is essential for commission to community- supported endeavors, for last Wednesday (Sept. 5) and resumed support unprecedented ruling if proper switch -over present unnecessary fi- negotiations with network in Washington. conduct on part of attorneys in hearing is nancial burden for licensees.

Broadcasting Sep 101973 8 1 VISION ON WHAT A GREAT IDEA... JUST ASK,

ALBANY WIEN FLINT WJRT-TV NORFOLK WTAR-TV ANCHORAGE KIMO FRESNO KFSN-TV OMAHA KETV ATLANTA WAGA-TV GREEN BAY WFRV-TV PHILADELPHIA WPVI-TV BALTIMORE WMAR-TV HARRISONBURG WSVA-TV PHOENIX KPHO-TV BINGHAMTON WBNG-TV HONOLULU KGMB-TV PITTSBURGH WIIC-TV BOSTON WCVB-TV HOUSTON KPRC-TV PORTLAND KGW-TV BUFFALO WBEN-TV JACKSONVILLE WJXT PROVIDENCE WPRI-TV CEDAR RAPIDS WMT-TV JOPLIN KODE-TV RALEIGH WRAL-TV CHARLESTON WCSC-TV KANSAS CITY KCMO-TV ROANOKE WSLS-TV CHARLOTTE WBTV KEARNEY KHOL-TV ROCHESTER WHEC-TV CHATTANOOGA WDEF-TV LAS VEGAS KLAS-TV ROCKFORD WREX-TV CHICAGO WLS-TV LOS ANGELES KABC-TV SAN DIEGO KGTV CINCINNATI WCPO-TV LOUISVILLE WAVE-TV SIOUX FALLS KELO-TV CLEVELAND WJW-TV MIAMI WPLG-TV SAN FRANCISCO KGO-TV COLUMBUS WTVN-TV MILWAUKEE WITI-TV SEATTLE KOMO-TV DALLAS WFAA-TV MINNEAPOLIS KMSP-TV SPOKANE KREM-TV DENVER KMGH-TV NASHVILLE WSM-TV TAMPA WTVT DETROIT WXYZ-TV NEW HAVEN WTNH-TV TOLEDO WSPD-TV EVANSVILLE WFIE-TV NEW ORLEANS WDSU-TV WASHINGTON WTOP-TV NEW YORK WABC-TV FCC, H.E.W., OTP, PRESIDENT'S COMMITTEE ON THE EMPLOYMENT OF THE HANDICAPPED, EPHPHATHA SERVICES, INTERNATIONAL ASSOCIATION OF PARENTS OF THE DEAF, ACT (ACTION FOR CHILDREN'S TELEVISION- OR / BOSTON), NEW YORK LEAGUE OF THE HARD OF HEARING, PRIX JEUNESSE (MUNICH INTERNATIONAL FILM FESTIVAL), THE CHRISTIAN SCIENCE MONITOR, BUFFALO COURIER EXPRESS, THE NEW YORK TIMES, THE NEW YORK DAILY NEWS, THE WASHINGTON STAR, VARIETY THEY HAVE ALL PRAISED THE EXCELLENCE OF "VISION ON." LITTLE WONDER 16 BRAND NEW EPISODES HAVE JUST BEEN RELEASED. NOW THERE ARE 42 COLOR HALF HOURS OF VISION ON THE AWARD -WINNING, SPONSOR -WINNING CHILDREN'S SERIES. AVAILABLE FOR IMMEDI- ATE START, WITH MANY MARKETS FIRST RUN. PRODUCED BY BBC -TV. TIME LIFE FILMS Val TIME LIFE BUILDING NEW YORK. N.Y. 10020 (212) 556 -7783 Radio - ARB estimates, April-May 1973. TV - ARB estimates, January/February, February/March and May 1973 average. Total survey areas. All data subject to qualifications which WCCO Radio will supply on request. ... has the best figures around. Better than TV in the Minneapolis/St. Paul market. Figures speak for themselves. And, when ARB bared its latest figures for 1973, TV was once again left standing on the sidelines. Watching the crowds go by. WCCO Radio beats all four Twin Cities television stations in 15 out of 16 points of AQH (average quarter-hour) audience comparisons. That makes six years in a row for this amazing Bigger- than -TV story brought to you by WCCO Radio. But here, see for yourself. These are just a few examples of what our figures have to offer.

Persons 12+ AQH 6 am- Midnight, M -S WCCO Radio 124,500 Best TV Station 106,350

Adults 18+ AQH 6 am -6 pm M -F WCCO Radio 161,300 Best TV Station 60,500

Men 18+ AQH Prime Time, M -F WCCO Radio (6 -10 am) 107,100 Best TV Station (6:30 -10:30 pm) 91,800 Actually, though, we'd rather have you check our figures yourself. All 16 points of comparison are available through your WCCO Radio or CBS Spot Sales representative. And the figures add up to one thing. Results for your clients in the Minneapolis /St. Paul market.

WCCO Raoio MINNEAPOLIS /ST. PAUL REPRESENTED BY CBS RADIO SPOT SALES sumption that he would not participate KTBC -TV sale approved - transfer of control and various other mis- could not be made without determination representations. Review board later added of Judge Nash's charges. conditioned on unsnarling issue of stations' lack of meritorious pub- Hearing broken off in September 1972 a passel of legal strings lic- service programing. was second in proceeding which grew out of complaints of citizen groups and B'nai FCC has approved Times Mirror Co.'s B'rith that conservatively oriented station purchase of KTec -TV Austin from Texas Headliners had violated commission's fairness doc- Broadcasting Co., owned by family of late trine and personal- attack rules. President Lyndon B. Johnson. Purchase First hearing, also conducted by Judge price was $9 million. Nash, was also heated, and resulted in Commission conditioned grant on out- initial decision in June 1971 recommend- come of number of legal actions in which ing denial of station's license. However, Times Mirror is involved. These include commission sent case back to Judge Nash petition to deny renewal of Times Mir- after KAYE contended he had failed to per- ror's KDFW -TV Dallas -Fort Worth, filed by mit station to make rebuttal showing. Civic Telecasting Corp., whose principals Among those who crowded commis- have also brought antitrust suits against sion's meeting room for oral argument Times Mirror and other licensees in Dal- was fundamentalist preacher Dr. Carl Mc- las -Fort Worth. Civic contends that licen- Intire, whose seminary in July lost its li- sees conspired to monopolize broadcast- censes to operate WXUR -AM -FM Media, ing in that market. Pa., and who now says he will operate un- Commission also conditioned grant on Ms. Bernstein licensed station on ship anchored outside outcome of action it takes on request by Aetna Life and Casualty Co., minority three -mile limit (see page 30). He ar- J. Thomas Rosch, 33, attorney with San rived in Washington with busload of fol- stockholders in Times Mirror, tor modification of multiple- ownership rules that Francisco law firm of McCutchen, Doyle, lowers, and said he had plans to confer Brown and Enersen, named director of with members of Congress on private bill would enable it to continue its Times Mirror ownership. Federal Trade Commission's Bureau of that was introduced to reinstate stations' He succeeds Rob- licenses. Commission, in addition, noted that Consumer Protection. Otis Chandler, vice chairman of Times ert Pitofsky, who resigned in March. WJIM -TV comes to terms Mirror board, has agreed not to partici- Post had been held in interim by Joan Z. pate in operation of KTBC -TV unless Se- Bernstein, who now becomes deputy di- on programing, hiring curities and Exchange Commission suit rector. Mr. Rosch characterizes himself Gross Telecasting Inc. has reached agree- in which he is involved is resolved in his as "vigorous enforcer" and says he hopes ments with two citizen groups -one of favor, or unless commission approves his to "follow in the wake" of Mr. Pitofsky, them concerned specifically with chil- participation. who garnered reputation as active en- dren's programing-which commits licen- Commission vote was 4 -to-1, with forcement official. see to number of actions in employment Chairman Dean Burch abstaining and and programing at its WJIM -TV Lansing, Commissioner Nicholas Johnson not par- Mich. Agreements -with Citizens United ticipating. Commissioners Robert E. Lee for Better Broadcasting and Lansing Com- and Benjamin L. Hooks voted for the mittee for Children's Television -were commission order, and Commissioners to be made part of station's file at FCC. Charlotte Reid and Richard E. Wiley con- Michigan stations are due for renewal curred in result. Oct. 1. Commissioner H. Rex Lee dissented Under CUBB agreement, WJIM -TV will because of what he saw as serious legal produce 30- minute prime -time local pub- questions facing Times Mirror. He said lic affairs programing and number of consideration of assignment application other programs dealing with community should be deferred until commission' dis- problems specified in renewal application, poses of petition to deny against KFDW- hire full -time racial minority on- camera Tv. He also expressed concern about anti- Mr. Leahy Mr. Hooking news reporter, add to staff either experi- trust suit in which federal district court enced TV commentator /analyst or jury in California voted against Times "corps" of part -time commentator/ Mirror subsidiary in field of aviation edu- analysts. In addition, station will boost by cational material, and awarded plaintiff 50 minutes per week amount of time de- $2 million damages. SEC suit and prob- voted to local news and devote 50% of lem involving Aetna were further reasons all public service announcements to pro- for not granting assignment, Commis- i/Ho motion of area nonprofit organizations. sioner Lee said. Total time devoted to public service an- Sale deadline initially was Sept. 1, but nouncements will average at least 100 was extended to Oct. 1 when FCC failed minutes weekly. to act in August. Under agreement with LCCT, WJIM- TV agrees to consult with members of FCC repeats its `no' to KDOV organization on selection of syndicated Mr. Jankowski programing for afternoon hours and on FCC has reaffirmed its decision of May local production of children's programing. 1969 denying license renewal of KDOV- Thomas F. Leahy, vice president for Station will present monthly children's (AM) Medford, Ore. and dismissing ap- sales, CBS Television Stations Division, special featuring children from area. plication of Medford Broadcasters Inc. named VP- general manager of WCBS-TV Agreement also provides for experiment for sale of station to W. H. Hansen. New York. He succeeds Robert L. Hos- of "commercial cluster" concept on daily Commission originally dismissed KDOV king, who takes over as VP -GM of local children's program station will pro- renewal and transfer applications, as well wcAu -Tv Philadelphia, in turn succeed- duce. as renewal application of KCND(AM) ing Gordon L. French, named to new WJIM -TV, in addition, agrees to aban- Alturas, Calif. (licensed to Mr. Hansen), post of VP- production, CBS Television don program that has come under fire on issues that included character quali- Stations, Los Angeles. Gene Jankowski, from some groups as too violent for fications of both Medford and Mr. Han- director of sales, WCBS -TV, succeeds Mr. children -Wild, Wild West. sen, hidden ownership, unauthorized Leahy.

Broadcasting Sep 10 1973 12 JOIN THE WORLD -WIDE

United States WAST Albany, N.Y. Sudan WTAJ -TV Altoona/ Surinam Johnstown, Pa. Sweden KGGM -TV Albuquerque, N.M. Switzerland KVII -TV Amarillo, Tex. Syria WOXI -TV Atlanta, Ga. Taiwan WRDW -TV Augusta, Ga. Thailand KTVV Austin, Tex. Trinidad WLBZ -TV Bangor, Maine WDAF-TV Kansas City, Mo. WITN-TV Washington, N.C. Haiti Tobago WCVB -TV Boston, Mass. WATE-TV Knoxville, Tenn. WYTV Youngstown, Ohio Honduras Tunisia WBNG -TV Binghamton, N.Y. KARK-TV Little Rock, Ark. KNDO-TV Yakima, Wash. Hong Kong Turkey WCAX -TV Burlington, Vt. KLBK-TV Lubbock, Texas Hungary Uganda WBRC -TV Birmingham, Ala. KTLA-TV Los Angeles, Cal. Canada celand United Kingdom WAFB -TV Baton Rouge, La. KORK-TV Las Vegas, Nev. ndla Upper Volta KBMT -TV Beaumont, Tex. WLEX-TV Lexington, Ky. CBC Network ndonesia Uruguay KBOI -TV Boise, Idaho WLYH-TV Lancaster/ CTV Network - selected stations ran U.S.S.R. KTVO -TV Billings, Mont. Lebanon, Pa. Many independent stations raq Venezuela WMAR -TV Baltimore, Md. KNOE-TV Monroe, Ark. reland Vietnam WHIS -TV Bluefield, W. Va. W TOK-TV Meridian, Miss. International srael Yemen WCYB -TV Bristol/ WHBO-TV Memphis, Tenn. taly Yugoslavia Johnson City KEYC-TV Mankato, Minn. Abu Dhabi (Trucial States) vory Coast Zaire Republic WTVC Chattanooga, Tenn. WVTV Milwaukee, Wisc. Aden Jamaica Zambia KR DO-TV Colorado Springs/ WLTV Miami/ Afars (French Somaliland) Japan U.S. Military (overseas) Pueblo, Colo. Ft. Lauderdale, Fla. Albania Jordan WGN -TV Chicago, Ill. WMAZ-TV Macon, Ga. Algeria Kenya WLWT Cincinnati, Ohio WPIX New York, N.Y. Antigua Korea WEWS Cleveland, Ohio W WL-TV New Orleans, La. Argentina Kuwait WLWC Columbus, Ohio WKY-TV Oklahoma City, Okla. Australia Lebanon WTVM Columbus, Ga. KETV Omaha, Nebr. Austria Liberia WBTV Charlotte, N.C. WCSH-TV Portland, Me. Bahamas Libya WCIV Charleston, S.C. WPHL-TV Philadelphia, Pa. Barbados Luxembourg W BOY -TV Clarkesburg, W. Va. WTAE Pittsburgh, Pa. Belgium Malagasy Republic KDTV -TV Dallas/ WTEV Providence, R.I. Bermuda Malaysia Ft. Worth, Tex. KOW-TV Portland, Ore. Bolivia Malta WJW -TV Detroit, Mich. WEEK-TV Peoria, Ill. Brazil Martinque KWGN Denver WPSD-TV Paducah, Ky. Bulgaria Mauritius Nat ional TelefilmÍa Associates WESH-TV Daytona Beach, Fla. WEAR-TV Pensacola, Fla. Cambodia Mexico WSEE -TV Erie, Pa. KBIM-TV Roswell, N.M. Canary Islands Monaco WEAU-TV Eau Claire, Wisc. WHEC-TV Rochester, N.Y. Central African Republic Morocco New York, N.Y. 10017 WSJV -TV Elkhart/ WRAL-TV Raleigh/ Chile Netherlands 50 East 42 Street South Bend, Ind. Durham, N.C. Colombia Netherlands Antilles (212) 972 -0056 WTVW Evansville, Ind. WDBJ-TV Roanoke, Va. Congo, Republic of the Congo (West Indies) KROD -TV El Paso, Tex. KTVN-TV Reno, Nev. Costa Rica New Caledonia Los Angeles, Cal. 90066 KJEO -TV Fresno, Cal. KROC-TV Rochester, Minn. Cuba New Zealand 12636 Beatrice Street WKJG -TV Ft. Wayne, Ind. WHEN-TV Syracuse, N.Y. Cyprus Nicaragua (213) 390 -3863 WBBH -TV Ft. Myers, Fla. WBRE-TV Scranton/ Czechoslovakia Nigeria WBTW Florence, S.C. Wilkes Barre, Pa. Denmark Norway Chicago, Ill. WDAY -TV Fargo, N.D. WOAI-TV San Antonio, Tex. Dominican Republic Okinawa (312) 693 -3880 WJRT -TV Flint, Mich. KTIV Sioux City, Iowa Ecuador Pakistan WBAY -TV Green Bay, Wisc. KOLR Springfield, Mo. Egypt Panama Toronto, Canada WXII -TV Greensboro/ KOVR-TV Stockton, Cal. El Salvador Paraguay Winston KNTV San Jose, Cal. Equatorial Guinea Peru 175 Bloor St. East Salem, (416) -4061 N.C. XETV San Diego/ Ethiopa Philippines 962 WFBC -TV Greenville, S.C. Tijuana, Cal. Finland Portugal WZZM -TV Grand Rapids, Mich. KSL-TV Salt Lake City, Utah France Qatar Tokyo KHOU -TV Houston, Tex. KOM O-T V Seattle, Wash. French Guiana Reunion London KHAS -TV Hastings, Nebr. KHO-TV Spokane, Wash. French Polynesia Rhodesia Paris WSAZ -TV Huntington, W. Va. WSAV-TV Savannah, Ga. Gabon Rumania Mezleo City WHNT -TV Huntsville, Ala. KTAL-TV Shreveport, La. German Democratic Republic St. Pierre & Miquelon Buenos Aires WVEC -TV Hampton, Va. KOTV Tulsa, Okla. German Federal Republic Samoa Athena KHOA -TV Hannibal, Mo. WCTV Tallahassee/ Ghana Saudi Arabia Sydney WLWI Indianapolis, Ind. Thomasville, Fla. Gibraltar Senegal Rio de Janeiro WLBT Jackson, Miss. WTVT Tampa, Fla. Greece Sierra Leone KODE -TV Joplin, Mo. WECT Wilmington, N.C. Guadeloupe Singapore WTLV Jacksonville, Fla. KWWL-TV Waterloo, Iowa Guatemala Spain A Bun Raunburyh .awehine lama

AMERICAN CITIES ARE SUFFERING FROM HARDENING OF THE ARTERIES.

Storer stations are concerned Cleveland Transit System which right turns on red lights to keep and are doing something has lost riders through higher fares traffic moving. about it. and reduced service. WJW-TV Storer stations in Atlanta, points out that regionalization and Detroit, Miami, Toledo and other In 1945 there were 31 million cars a tax subsidy would qualify the cities have aired similar messages. on American roads, and public system for federal aid -and re- Subjects range from the use of transportation carried 19 billion vitalization. WJW-TV programs highway funds for mass transit to passengers. Today there are over on transportation also include building an elevated expressway 112 million cars and only 51/2 "The Perfect People Mover:' It over existing roads. billion passengers a year use mass deals with transit in the inner city, It's one more way Storer transit systems. and from the suburbs by exclusive stations get deeply involved in the Result? Wall -to-wall traffic bus lines. Filmed in places like vital affairs of the communities jams in and around cities. Eye - Washington, Pittsburgh and they serve. searing pollution. Frazzled nerves. Atlanta, it has been chosen for For we strongly believe that And, on top of it, we're facing seminars on mass transportation the more effective we are in our gasoline shortages of serious in a number of states. communities, the more effective proportions. WITI -TV's documentary on we are for our advertisers, and Urgently needed are im- mass transit showed what cities the more effective we are for proved traffic arteries and more are doing and where Milwaukee ourselves. attractive mass transit to entice stands. Another program brought drivers from the highways. To that Milwaukee supervisors together to Broadcastig that servies. end, Storer stations are lending discuss timing and feasibility of THE editorial and programming sup- public ownership of the transit port to upgrading transportation system. WITI-TV editorials also S ER systems for their communities. pointed up foot- dragging on com- For instance, WJW-TV pletion of the city's freeway sys- STAINS has pushed to regionalize the tem, and suggested allowing legal STORER BROADCASTING COMPANY

WAGA -TV Atlanta/ WSBK -TV Boston/ WJW -TV Cleveland/ WJBK -TV Detroit/ WITI -TV Milwaukee/ WSPD -TV Toledo WJW Cleveland/ KGBS Los Angeles/ WGBS Miami/ WHN New York / WSPD Toledo The Mike Open Mike®

Meal ticket broadcaster with his senator and con- Douglas gressman. However, there are plenty of EDITOR: Howard Eaton Jr. of Ogilvy & congressmen (and their aides) who get I've Mather is obviously someone whom very few phone calls, almost no mail and missed during my recent rounds of New practically no personal contact from their agencies. bearishness about York His broadcaster -constituents. There is no ques- 27) isn't UHF ( "Monday Memo," Aug. tion but what money invested in "think borne out by the facts. ads" aimed specifically at busy public as the Such items number of profitable officials in Washington is well is a while money doing independent U's increasing 83% spent. their network counterparts displayed a Pot -shotting the NAB is easy. It makes creditable 49% increase are only part a good target, trying to be all things to of the story (1972 FCC figures). Kaiser all broadcasters. The pity of it all is that number in Broadcasting just racked up its 14th con- too many broadcasters find picky reasons secutive quarterly increase (profitable, at for not putting in their dough to finance that), and we are growing at a faster rate the NAB's efforts. More than half of the than the industry as a whole. broadcasters of America are getting a free One of the key reasons for ABC's par- Indianapolis. ride on the efforts of the stations that ity is that it now has clearance in mar- pay the bills fight the good fight. kets where, before the All Channel Bill -and -George L. Brooks, owner, KCUE -AM- (enacted in 1962 but not effective until FM Redwing, Minn. Number 1. 1964), it was either cherry- picked or ignored. That long- awaited fourth com- WIC on phony newswoman mercial network is now possible with a mixture of U's and V's. I'm going to EDITOR: Women in Communications Inc. take Howard to lunch to bring him up deplores the action of self -styled journal- to date. -Richard C. Block, vice presi- ist Lucianne Cummings Goldberg in ac- dent and general manager, Kaiser Broad- cepting an assignment last fall to "ride casting, Oakland, Calif. along" on the McGovern campaign plane and report on "daily activities which were Within and without NAB not always available through normal news EDITOR: Let us hope that Donald Allen channels." This acceptance reflects on the of KLYD -AM -FM Bakersfield, Calif., soon integrity and professionalism of all peo- joins other critics of the actions of the ple in the fields of communications and National Association of Broadcasters by on women practitioners in particular. - working "within" the organization. Fran Harris (WW1 Stations, Detroit), Mr. Allen criticized a plan of action president, Women in Communications which finds the NAB advertising in the Inc. papers most read by politically conscious Washington [ "Open Mike," Aug. 27]. Dilemma of 'Maude' Members of Congress read the Post and EDITOR: In your Aug. 27 story on the the Star -News, make no mistake about it. Maude controversy, you report that one Two congressmen I know well have told CBS affiliate, WJBK-TV Detroit, offered me that every ad published thus far has free time to opponents of abortion. For When it comes to young women given them "valuable information." the record, WDAU -TV Scranton, Pa., while [18 -49], The Mike Douglas Show is Broadcaster Allen should realize that declining the demand of Bishop J. Carroll newspaper ads are just one part of the McCormick that the programs be deleted, >{1 in Indianapolis It's also 41 in many process of spreading the word about invited the bishop to air his view of the other markets, both large and small- radio and TV problems. Best of all, of segments. He did not accept. -Tom Jacksonville New York, Spokane, course, is the individual contact of a Powell, news director, WnAU-TV. Grand Rapids, Philadelphia, Pittsburgh, and the list goes on and on Datebook® To reach the ladies, The Mike Douglas Show is your answer Group W Productions, 90 Park Indicates new or revised listing. of NAB. NAB headquarters, Washington. Avenue, New York, N.Y 10016 Sept. 12 -Radio Advertising Bureau sales clinic. [212) 983 -5081. Sheraton Inn Towne motor Inn, Albany, N.Y. This week Sept. 12.15- Silver anniversary convention, Michigan Sept. 7.1S -Sixth annual Atlanta International Film Association of Broadcasters. Hidden Valley resort, GNUIrV Festival. Award categories include: features, docu- Gaylord, Mich. mentaries. short subjects, experimental, TV commer- tÑc cials Sept. 13- 14- Annual meeting, Ohio Association of PRUUUCTIUNS and TV productions. Sloufters Atlanta Inn and Broadcasters. Speakers include Representative Sam- WtSfINGMnUSt 9a0AnrASIiNG COMPANY Fox Theater, Atlanta. uel Devine (R-Ohio), ranking minority member of ve Sept. 11- Newsmaker luncheon, Hollywood Radio House Commerce Committee, and Herb Jacobs, We produced more first -run shows and Television Society. Herbert S. Schlosser, NBC- board chairman, Telcom Associates. Neil House, in TV president, speaker. Beverly Wilshire hotel, Bev- Scioto Downs. than anyone else syndication. erly Hills, Calif. Sept. 14- Annual FCC newsmaker luncheon, Interna- Sept. 11.14- Western electronic show and conventional Radio and Television Society. Scheduled Source tion, sponsored by WESCON. Brooks hall /civic audi- speaker: FCC Chairman Dean Burch. Waldorf- Astoria, ARB May 1973 Audience estimates are torium, San Francisco. New York. subject to qualifications available on request Sept. 12- Meeting, Small Market Radio committee Sept. 14 -16- American Women in Radio and Televi-

Broadcasting Sep 10 1973 16 sion Northeast area conference. Marriott motel. Boston. Major meeting dates In 1873 -74 Sept. 14-Oct. 26- Plenipotentiary conference of Union. Malaga -Tor- Sept. 30-Oct. 3- Annual convention, Institute International Telecommunication Management. Mar- remolinos, Spain. of Broadcasting Financial riott hotel, New Orleans. Sept. 15- Deadline for entries in 1974 Ohio State Oct. 543-Annual International conference. Awards contest, sponsored by Institute for Education Radio Television News Directors Association. by Radio -Television. Columbus. Ohio. Olympic hotel, Seattle. Sept. 15-15- Nebraska Broadcasters Association Nov. 11-14-Annual convention, National As- annual convention. Speakers include: FCC Commis- sociation of Educational Broadcasters. Mar- sioner Benjamin Hooks, FCC General Counsel John riott hotel, New Orleans. W. Pettit and Washington communications attorney Krasnow. Holiday inn, Kearney, Neb. Nov. 14 -15 -1973 seminar, Broadcasters Pro- Erwin motion Association. Sheraton Cleveland hotel, Cleveland. Nov. 14- 17- Annual convention, Sigma Delta Also in September Chi. Statler Hilton hotel, Buffalo, N.Y. Sept. 17- Extended date for filing comments with Nov. 26 -29- Annual meeting, Television Bu- FCC In matter of practices of licensees and networks reau of Advertising. Hyatt Regency hotel, In connection with broadcasts of sports events (Doc. Houston. 19773). Feb. 17.24, 1974 -1974 conference, National Sept. 17 -New deadline for entries In Broadcasters Association of Television Program Executives. Promotion Association /Television Information Office Century Plaza hotel, Los Angeles. promo spot awards competition. March 17.20, 1974 -52d annual convention, Sept. 17-19- Electronics and Aerospace Systems National Association Of Broadcasters. Albert Conference, sponsored by Institute of Electrical and Thomas Convention and Exhibit Center. Electronics Engineers. Marriott Twin Bridges Motor Houston. hotel, Washington. AprIl 21 -24 1974-23d annual convention, Sept. 17-20-Washington Journalism Center confer- National Cable Television Association. Conrad ence, "The Media: Mirror or Torch ?" dealing with Hilton hotel, Chicago. role of the press In Watergate, First Amendment May 8 -12, 1974-Annual convention, American rights of newsmen, shield laws, news councils; gov- Women in Radio and Television. New York ernment secrecy and broadcast regulation. Speakers Hilton. New York. Include: Clay T. Whitehead, Office of Telecommuni- NAB fall conference schedule: cations Policy; William Arthur, National News Coun- Oct. 15 -16, Hartford, Conn.: Oct. 17 -16, Chi- cil, among others. Watergate hotel, Washington. cago; Oct. 22.23, New Orleans; Oct. 24-25, Sept. 17 -20--85th annual convention, National Atlanta; Oct. 29.30, Denver; Oct. 31 -Nov. 1, Association of Regulatory Utility Commissioners. San Francisco. Speakers include FCC Commissioner Benjamin L. Hooks. Olympic hotel, Seattle. Sept. 17.20-Annual convention of National Asso- Sept. 27 -Radio Advertising Bureau sales clinic. ciation of Theatre Owners, with mòtion picture and Sheraton motor inn, Greensboro, N.C. concessions industries trade show. Hilton hotel, San Sept. 27.30-Joint fall meeting, Missouri and Illi- Francisco. nois Broadcasters Associations. Speaker: Benjamin FCC commissioner. inn, St. Louis. Sept. 15- Meeting Secondary Market TV Committee Hooks, Stoufters of NAB. NAB headquarters, Washington. Sept. 28- 30- American Women in Radio and Televi- Central area conference. Eddie Webster's Sept. Seminar, tax shelters" at Essex sion West 18- "CAN inn, Des Moines, Iowa. House, New York. Sponsored by Paul Kagan Asso- ciates. Luncheon speaker: Sol Schildhause, chief, Sept. 26-Oct. 3- VIDCA, International market for Cable Television Bureau, FCC. videocassette and videodisk programs and equipment. Festival palace, Cannes, France. Sept. 18-Radio Advertising Bureau sales clinic. Colonnade. Boston. Sept. 30-Oct. 2- Annual convention, Nevada Broad- casters Association. Kings Castle, Lake Tahoe. Sept. 18 -Radio Advertising Bureau sales clinic. Prom- Sheraton motor inn, Kansas City, Mo. Sept. 30-Oct. 3-Annual convention, Institute of Broadcasting Financial Management. Marriott hotel, Sept. 18.20 -Video Expo IV featuring hardware and New Orleans. software equipment exhibits and workshops sponsored by Media & Methods Magazine and Interna- tional Industrial Television Association. Commodore hotel, New York. October Sept. 19-Annual stockholders meeting, MCI Com- Oct. 1- Extended deadline for filing reply comments munications Corp. New York Hilton hotel, New York. with FCC in matter of ascertainment of community problems (Doc. 19715). Sept. 19 -Radio Advertising Bureau clinic. sales Oct. 1- Deadline for entries In U.S. Television Sheraton Cadillac, Detroit. Commercials Festival. Contact: 4415 West Harrison Sept. 19 -Radio Advertising Bureau sales clinic. Street, Suite 230B, Hillside, Ill. 60162. Sheraton Oak Brook, Chicago, Oct. 1- Deadline for entries in Morgan O'Leary Sept. 19-21-Video Publishing Year IV, conference award for political reporting, sponsored by University in conjunction with Video Expo IV. Commodore hotel, of Michigan department of journalism. Contest Is New York. open to Michigan members of public print or broad- When it comes to young women Sept. 19-21-Annual meeting, Minnesota Broadcasters cast media. Contact: department of journalism, Uni- Association. Kehler hotel, Rochester. versity of Michigan, Ann Arbor 48104. H8 -491, The Mike Douglas Show is Oct. 2 -Fall conference. Premium Advertising Asso- Sept. 18-21 -Cable television seminar, sponsored ciation of America. Speaker: Victor G. Bloede, chair- in New York. It's also 41 in many by Ohio Council of Churches and National Council man, American Association of Advertising Agencies. of Churches. Sheraton Inn- Downtown, Cleveland. McCormick Place, Chicago. other markets, both large and small- Sept. 19.21 -Fall meeting, Pennsylvania Community Antenna Television Association. Host Farm, Lancaster, Oct. 2 -Radio Advertising Bureau sales clinic. Sacramento, Indianapolis, Spokane. Pa. Sheraton Inn Airport, Pittsburgh. Sept. 20-Annual joint meeting, Association of Fed- Oct. 2- 3- Beginning television production seminar, Grand Rapids, Philadelphia, eral Communications Consulting Engineers and insti- sponsored by Telemation Inc. Dayton, Ohio. tute of Electrical Pittsburgh and the list goes and Electronics Engineers. Lunch- Oct. 3 -Radio Advertising Bureau sales clinic. eon speaker: Henry Goldberg, general counsel, Office Sheraton Gibson, Cincinnati. of Telecommunications Policy, speaking on "Future on and on. Directions of Government Communications Policy." Oct. 4 -Radio Advertising Bureau sales clinic. Hotel Washington, Washington. Sheraton International conference center, Reston, Va. To reach the ladies. The Mike Sept. 20 -Radio Advertising Bureau sales clinic. Oct. 4- Association of National Advertisers work- Sheraton motor inn -Bloomington, Minneapolis. shop on TV advertising: "Is Television at the Cross- Douglas Show is your answer Sept. 20 -Radio Advertising Bureau sales clinic. roads?" Speakers include network, agency and ad- Sheraton Valley Forge, Philadelphia. vertiser executives and FCC Commissioner Richard Group W Productions. 90 Park Wiley. Plaza hotel, New York. Sept. 20-21-1973 broadcast symposium, Institute of Avenue, New York, N Y 10016. Electrical and Electronics Engineers. Washington Oct. 4 -5- Advanced television production seminar, hotel, Washington. sponsored by Telemation Inc. Dayton, Ohio. [212] 983 -5081. Sept. 21.23-American Women in Radio and Televi- Oct. 4- 7- Annual national meeting, Women In Com- sion Southern area conference. Holiday inn. River - munications Inc. Benson hotel, Portland, Ore. mont, Memphis. L:HULIP Oct 5-7-Annual tall convention, Illinois News Sept. 21- 23- Annual meeting, Maine Association of Broadcasters Association. Keynote speaker: Elmer lÑc Broadcasters. Sebasco Estates, Sebasco. PRUUUCiIUNS Lower, president, ABC News. Holiday Inn, Decatur, WISIINGnUUSE BROADCASTING COMPANY, Sept. 23 -25- Annual meeting, Louisiana Association III. We ve more -run shows of Broadcasters. Marriott hotel. New Orleans. Oct. 5- 7- American Women in Radio and Television produced first Sept. 25- Annual stockholders meeting, Rollins East Central area conference. Inn of the Fourwinds, than anyone else in syndication Inc., Atlanta. Lake Monroe, Ind. Sept. 25 -Radio Advertising Bureau sales clinic. Oct. 8-11- Electronic Industries Association 49th Sheraton Jet Port Inn, Orlando, Fla. annual convention. Fairmont hotel, San Francisco. Source ARB May 1973 Audience estimates are Sept. 28 -Radio Advertising Bureau sales clinic. Oct. 8.13-Annual International conference, Radio Sheraton Biltmore, Atlanta. Television News Directors Association. Keynote subject to qualifications available on request

Broadcasting Sep 10 1973 17 -ninr -Htbu Channel 9 Minneapolis St. Paul

DULUTH WDIO -ABC 9 delivers 4 CH. 10 more than 5or4... Unduplicated county AUSTIN KAUS -ABC coverage: almost CH. 6 3 million people! KSTP -NBC Channel 5 MinneapolisSt. Paul

Every TV station in the Twin Cities is now reaching a larger Grade "B" coverage area (and delivering better pictures in the areas now covered), from the new tower farm in Shoreview. With this extended Grade "B" coverage, each station will have a chance to reach almost a quarter of a million new viewers; a potential coverage of about 3 million in its total viewing area. EAU CLAIRI WEAU -NBC But in some of the outlying areas, CH. 13 stronger signals from stations carrying the same network programs precludes ROCHESTER reaching all of the households. KROC -NBC CH 10 As shown in the accompanying maps and charts, KMSP -9 is less affected by competition from other stations than will Fr- either of the other network stations in the WCCO -CBS Channel 4 Minneapolis St. Paul Twin Cities. Additionally, KMSP-9 trans- DULUTH missions to outlying CATV stations also is KDAL-CBS greater in number than either of the other 3 CH. 3 Minneapolis -St.Paul network stations. a Because of these factors, KMSP -9's unduplicated area of coverage is over 2.7 million people. Greater than either of the other network stations! Compare.

You'll see 9 delivers more than 5 or 4. LA CROSSE WKBT -CBS CH. 8 KMSP BBC Represented by Blair Television Speaker: Bill Small, VP, CBS News, Washington. Olympic hotel, Seattle. Oct. 9-Radio Advertising Bureau sales clinic. BROADCASTING PUBLICATIONS INC. Hilton inn, Dallas. Sol Taishoff, chairman. Oct. 10-Radio Advertising Bureau sales clinic. Lawrence B. Taishoff, president. Sheraton Inn Airport, Denver. Maury Long, vice president. Edwin H. James, vice president. Oct 10.12- Convention. Western Educational So- Joanne T. Cowan, secretary. ciety for Telecommunications. Snowbird resort, Snow- Irving C. Miller, treasurer. bird, Utah. Oct. 11 -Radio Advertising Bureau sales clinic. Benson hotel, Portland, Ore. Broadcastingoand allied ans IT'S NEWS!!! Oct 12.14- American Women In Radio and Televi- The newsweekly of broadcasting sion Midwest area conference. Key Bridge Marriott, Rosslyn, Va. TELEVISION() Oct 12.14- American Women in Radio and Television The things you have been hearing Southwest area conference. Sheraton Crest hotel, Executive and publication headquarters Austin, Tex. BROADCASTING- TELECASTIND building, from the various researchers and Oct. 14 -17- Western region convention, American 1735 DeSales Street, N.W., Washington, consultants are true. It's news, your Association of Advertising Agencies. Santa Barbara D.C. 20036. Phone: 202 -638 -1022. Biltmore, Santa Barbara, Calif. Sol Taishoff, editor. station's news, that makes the dif- Oct. 14- 19- Society of Motion Picture 8 Television Lawrence B. Taishoff, publisher. ference between being first and out Engineers technical conference. Americana hotel, New York. of the running in your market. EDITORIAL Oct. 16 -18 -Fall conference, National Association of Broadcasters. Hilton hotel, Hartford, Conn. Edwin H. James, executive editor. News develops a warm, trusting Donald West, managing editor. be- Oct. 16-18-Northeast regional expo, National Cable Rufus Crater (New York), chief correspondent. and dependent relationship Television Association. Granit 2 hotel, Kerhonkson, Leonard Zeidenberg, senior correspondent. tween the mass audience and the N.Y. J. Daniel Rudy, assistant to the managing editor. station that is essential to success, Oct. 16 -Radio Advertising Bureau sales clinic. Frederick M. Fitzgerald, senior editor. Sheraton Renton Inn Airport, Seattle. Alan Steele Jarvis, Don Richard, assistant editors. it does it on a daily basis. Ann Cottrell, Carol Dana, staff writers. and Oct. 18-17-Beginning television production semi- Thomas Handley, Patricia Thach, Susan Woolbiser, The feeling people have about nar, sponsored by Telemation Inc. Minneapolis. editorial assistants. news overflows into almost all the Oct. 17 -Radio Advertising Bureau sales clinic. Lucille DiMauro, secretary to the editor. Burlingame Hyatt House, San Francisco. other areas of programing. It Oct 17.18 -Fail conference, National Association SPECIAL PUBLICATIONS gives you first chance at the audi- of Broadcasters. Marriott hotel, Chicago. Art King, director; Joseph A. Esser, associate editor; Gerald Lichtman, ence for entertainment, as well as Oct. 17 -18 -Sixth AM Directional Antenna Seminar Howard Moss. of National Association of Broadcasters. Cleveland information programing. If you Engineering and Scientific center, Cleveland. ADVERTISING doubt, just check how many sta- Oct 18 -Radio Advertising Bureau sales clinic. Maury Long, general sales manager. Sheraton Inn Airport, Los Angeles. David N. Whitcombe, director of marketing. tions are number one in total day Oct 18.19- Advanced television production semi- John Andre. sales manager -equipment and share that don't lead in news- nar, sponsored by Telemation Inc. Minneapolis. engineering. David Berlyn, Eastern sales manager (New York). very few, and almost none in key Oct. 18.19 -Fall convention, Kentucky Broadcasters Bill Merritt, Western sales manager (Hollywood). Association. Holiday inn, Frankfort. Stan Soifer, sales manager-programing (New York). markets. Oct. 18.20- American Advertising Federation 10th Lynda Dorman, classified avertising. district meeting. Fairmont Mayo hotel, Tulsa. Doris Kelly, secretary to the general sales Through McHugh and Hoffman, manager. Oct. 19- Regional convention, Society of Broadcast Inc., you can learn all there is to Engineers. Owego Treadway inn, Owego, N.Y. CIRCULATION know about news personalities, Oct. 19- 21- American Women in Radio and Television Western area conference. Hotel Olympic, Seattle. Bill Criger, circulation manager. content, visual presentation, etc., Kwentin Keenan, subscription manager. Oct. 19.21- Annual meeting, Massachusetts Broad- Patricia Johnson, Jean Powers, Odell Jackson. and you learn it through in -per- casters Association. Sheraton islander hotel, Goat of the viewers in Island, Newport, R.I. son interviewing PRODUCTION Oct 19- 21- American Advertising Federation 2d dis- your metro area. trict meeting. Pocono Manor Inn, Mt. Pocono, Pa. Harry Stevens, production manager. Bob Sandal., production assistant. Later, based on this information Oct. 19 -23 -28th MIFED, international film, TV Laurie Endter film and documentary market for film buyers and and our experience, we make spe- sellers. Milan, Italy. Contact: MIFED, Largo Domo- dossola 1, 20145 Milano, Italy. ADMINISTRATION cific recommendations for im- Oct. 21.23- Annual convention, North Carolina As- Irving C. Miller, business manager. provement and we work with you sociation of Broadcasters. Downtowner East, Char- Lynda Dorman, secretary to the publisher. lotte. Philippe E. Boucher, Brenda Otey. throughout the year to make sure Oct. 22.23-Fall conference, National Association that these recommendations be- of Broadcasters. Monteleone hotel, New Orleans. BUREAUS come effective. We monitor your Oct. 22- 23-Annual convention, North Dakota Broad- NEW YORx: 7 West 51st Street, 10019. casters Association. Ramada Inn. Jamestown. Phone: 212 -757 -3260. station and your competitors and Rufus Crater, chief Oct. 23 -Radio Advertising Bureau sales clinic. correspondent. ascertain that the new standard Ramada inn, New Orleans. Rocco Famighetti, senior editor. Lauralyn Bellamy John M. Dempsey, Michael you have set for news superiority Oct. 24 -Radio Advertising Bureau sales clinic. Shahn, assistant editors. Sheraton Peabody, Memphis. is maintained. David Berlyn, Eastern sales manager. Oct. 24.25 -Fall conference, National Association Stan Soifer, sales manager-programing. If you would like to know more, of Broadcasters. Sheraton Biltmore hotel, Atlanta. Susan Yang, Harriette Weinberg, advertising Oct 24- 27-Annual meeting, Tennessee Association assistants. please call for a no- obligation hotel, of Broadcasters. Mountain View Gatlinburg. HoLLyw000: 1680 North Vine presentation. Oct. 25 -Radio Advertising Bureau sales clinic. Street, 90028. Phone: 213 -463 -3148. Sheraton Oak Brook, Chicago. Earl B. Abrams, senior editor. Bill Merritt, Western sales manager. Oct. 25-27- International conference on electro- Sandra Klausner, assistant. photography, Society of Photographic Scientists and Engineers. Marriott Twin Bridges hotel, Washington. Toaonro: John A. Porteous, contributing Oct 25.28- Annual Western region conference, Ameri- editor, 3077 Universal Drive, Mississauga, can Advertising Federation. Town and Country hotel, Ont., Canada. Phone: 416-625-4400. San Diego. Oct. 28- Second annual meeting, Michigan News BROADCASTING magazine was founded in 1931 by Broadcasters Association. Kellogg center, Michigan Broadcasting Publications Inc., using the title State University, Lansing. BROADCASTING.-The News Magazine of the Fifth Estate. Broadcast Advertising was acquired in Marr Oct. 28-31-Annual meeting, Association of National 1932, Broadcast Reporter in 1933, Telecast' in Advertisers. The Homestead, Hot Springs, Va. 1953 and Television in 1961. Broadcasting- McHUGH AND HOFFMAN, INC. Oct. 29-Pay TV forum, sponsored by Paul Kagan Telecasting' was introduced in 1946. Associates. Century Plaza hotel, Beverly Hills, Calif. Television & Advertising Consultants Oct. 29-30-Fall conference, National Association of Broadcasters. Brown Palace hotel, Denver. 7900 Westpark Drive Oct. 29 -Nov. 1 -North central regional expo, Na- tional Cable Television Association. Arlington Park McLean, Virginia 22101 Towers, Arlington Heights, Ill. Area Code 703 Oct. 3031 -Beginning television production semi- Reg. U.S. Patent Office. nar, sponsored by Telemation Inc. Seattle. O 1973 by Broadcasting Publications Inc. 790 -5050

Broadcasting Sep 10 1973 19 The automated VHF transmitter. The real thing ..not just a remote possibility. The entire "F" line of RCA transmitters is now automated. So they need far less operator attention. Every tube not absolutely essential was designed out. That means fewer tubes model- for -model than any other VHF transmitter. We took out as many tuned circuits as possible. For instance, our totally solid -state IPA has no controls to drift or adjust. We deleted all the blowers except one. And that cools the whole transmitter. Then we added automatic control of output power and sync level so you don't have to readjust power. We topped it off by building in the functions you need for complete remote control. Result: transmitters that require less attention. Wherever they're stationed. For further details, write RCA Broadcast Systems, Bldg. 2 -5, Camden, N.J. 08102. Or see your RCA representative. Monday Memo A broadcast advertising commentary from Maurice B. Mitchell, chancellor, University of Denver

Second time around: department be featured for a full year on one program, and the only change Words about radio it will allow in this commercial policy still ring true is the inclusion of a new item in that brand line from week to week. No How can you use radio more effectively? item is ever featured for less than a solid What are the things you can do to get week. And Allied people report genuine greater results from radio? I would tell success from the use of this technique you five simple things -the five points in radio. They measure their results, not into which all our study and all our re- just in sales of merchandise from day to search can be boiled down. day, but on two bases: one, how the de- No. 1. Before you can use radio for partment does on a year -round basis, and maximum effectiveness, you have got to second, how the advertised items within understand your objectives. the department do week to week. Before an advertiser, before a retailer, No. 4. You've got to have the kind of sets up his radio advertising budget or copy that will do the selling job right. Not buys any time, he should know what he just "copy" -not just the stuff you poke expects to advertise and to whom he ex- Maurice B. Mitchell presently is chancellor out with one finger on the typewriter for pects to address his advertising message. of the University of Denver. He was named your newspaper and your radio adver- What do you want from radio and whom to that post in 1967. He began in broad- tising ... sometimes. One of the things do you want to talk to? It's just that sim- casting after WW Il with WTOP(AM) we've never been able to understand is ple. None of this, "I want to advertise Washington, eventually becoming general why an advertiser will put phrases in his every department." We just don't think manager of the station. He joined the advertising copy that people would never that works. We think a retailer who has NAB in 1948 as director of broadcast say aloud. Did you ever hear of a woman intelligent objectives will want to adver- advertising, in which capacity he delivered who called her husband on the phone tise his strong departments and his best the talk from which this "Monday Memo" and said to him, "Would you mind stop- in lines, play the winners his store, and is adapted. In 1951, Mr. Mitchell joined ping in at Jones's Department Store today identify himself on the air with the best - Muzak Corp., then an affiliate of Encyclo- and buying me a pair of slippers because, liked, in- demand, fastest- moving mer- paedia Britannica. He later moved over to there, quality and variety go hand in chandise -the kind of goods that create Encyclopaedia Britannica Films as hand ?" A lot of advertisers are saying traffic and a good reputation for the president and in 1962 was named president that sort of thing every single day of the store. of Encyclopaedia Britannica. week. Don't you think perhaps she might You know, it's been said of retailing actually say, "I wish you'd buy me a pair that 70% of the business the average re- of slippers at Jones's' because their sale tailer does is done on about 30% of his Using it will keep you from buying time ends today and I can't get downtown?" stock. Yet, many times, I have seen the you "just happen to like." Make a regu- She is telling her husband specifically retailer consistently pound away on that lar date with the people who are listening what she wants, specifically why she aspect of his business that was least like- to your program, deliver a service to wants it, and she makes a decision to buy ly to attract anyone to his store. Any ad- them in return for their attention to your for a specific reason. vertising man in any advertising, and to these retail medium will deliver it same One of the best examples I've seen is tell you of the many times he's dealt with people on a regular basis. an advertiser who used the a who the copy of retailer hides his advertised mer- No. 3. We think the retailer who radio recently to advertise purses. In his chandise under the counter, doesn't even wants maximum success from advertising early advertising, he was using this kind tell the clerks, dares the customer to find should advertise his strong departments of copy: "Stop in here for a purse be- it -and then says advertising doesn't and his strong lines, advertise his in -de- that will help com- work. cause we have purses mand merchandise and advertise it on the plete a smart costume ensemble at budget The retailer who consistently uses his radio regularly. We're no overnight, hot- prices." Now, nobody buys "a smart cos- advertising to associate himself in public shot advertising medium for a retailer, tume ensemble at budget prices." But with his dogs and white elephants and even though we have done dramatic, over- when he later began to say, "Here's where turkeys is doing nothing more than pay- night, hot -shot jobs. Many times I have will always find a purse for the working girl ing an announcement of the fact that seen a single radio announcement tie up at $8.98," or "Here's where you'll find he has been a bad buyer or a poor busi- an entire department -store switchboard- plastic bags that wash as easily as your nessman. We don't think that a retail or seen an announcement about a cook- face," or "Here's where you'll find plastic advertiser should buy a lot of advertising ing school and ration coupons tie up a bags and purses in bright colors that will to say a lot of things about nothing at the government bureau switchboard. Sure, go with your dark suit," he was talking expense of some very saying important you can do that with radio. But it's fool- to people in the terms in which they things about some very important and ish to expect or look for that kind of re- thought of his merchandise. He was talk- specific merchandise. sult from advertising, unless you regular- ing specifically to the listeners about the No. 2. The retailer should take ad- ly get it in the course of your everyday specific things his merchandise could do vantage of a technique we have found retail operation. When you buy radio to for them, and he wasn't being vague and to be overwhelmingly successful -the advertise your strong departments, your saying, "This merchandise which we have beamed program technique. If you know in- demand merchandise, your brand lines, to sell has this attribute." He was saying what you want to say and you know you're following the precepts of some "You ought to buy this because this will whom you want to say it to, you can buy pretty good retailers. do this for you." a vehicle that will, without waste, talk The Allied Purchasing Corp., which We also think the kind of copy that directly to the people you want to ad- runs what is considered to be a pretty produces the maximum results for a re- dress. It's a rifle shot at a target, not a fine group of retail stores around the tailer is truthful, believable copy. If you buck -shot at a barn door. We use the country, insists that its stores advertise will sit down and take the trouble to find beamed program technique to get away strong merchandise. It insists in many out those things that you can say about from a lot of radio timebuying vices. cases that the important brands in one your goods that are truthful and that are

Broadcasting Sep 10 1973 22 believable, then you have taken a step tising? It's very simple. You display radio - attention to that one display window. towards greater success in radio. That advertised merchandise at the place where You can increase the readership of kind of copy sticks in a person's mind for you said it could be bought. You put it your newspaper advertising, you can get a long time. It doesn't always produce up where the customer who's been re- a great deal of very fast word -of-mouth results today, but continual repetition will minded and invited to buy it can take ad- publicity about any special event in your cause people to remember the store that vantage of the invitation. You use point - store, if you coordinate that event with uses that kind of advertising. Joske's (of of-sale signs that say, "This is the radio - radio and promote it on your radio. San Antonio) continual repetition of advertised merchandise." Brag about the You can personalize your store with "the largest store in the largest state," and fact that these are the goods you adver- the interests of your community in the similar slogans used by other great stores, tised on the radio. If you think it's worth right kind of radio -and there you are stay in the minds of many people who buying, it's certainly worth bragging using radio to coordinate your store's aren't planning a purchase the first time about. Tell your clerks about it. Don't public -service activity. they hear it. The fact that when they do come in at midnight and poke it under the You can certainly strengthen your em- get around to buying they'll remember counter. That kind of trick isn't very good ploye relations and morale with radio. that here's where they've wanted to shop for your clerks' morale, for your adver- Some stores advertise early in the morn- -that's the real effect of that kind of tising department's morale, or for the ing, not only to talk to customers, but copy. Truthful copy, like truthful clerks, advertising medium's morale. Make sure to talk to their own help -to make the is a lot more convincing. Very few re- your clerks know about the goods, why people who stand behind the counter tailers would instruct their clerks to de- you advertise them, and why you want come to work with a little bit more of liberately lie to a potential buyer. Yet people to come in and buy. Maybe there's a lift because the store has sounded im- many retailers don't deliberately lie but - a tie -in sales possibility. Or maybe a clerk portant to them and they've been caught let me say -deviate somewhat from the who's a little smarter than you has a tie -in up in the enthusiasm of the store's own bare facts in their advertising. idea of his own. advertising and selling message. Most important of all, invite your cus- Make sure you promote your radio You won't do yourself any harm with tomer to take direct action. Don't say: programs in all of your other advertising your resources -with the manufacturers "You should buy a pair of slippers be- media -in your newspapers, in your di- of your goods -because most of them cause they're wonderful," but say: "Come rect mail, in your billboards, in whatever prefer radio. Many of them have based on down to our store tomorrow morn- else you do. Make all of these other media their success on radio. They appreciate ing at 10 o'clock and go into the en- work to make your radio more successful. the kind of strong support they get from trance just off Main Street. You don't Conversely, use radio to make your your radio advertising. One objective for even have to go upstairs -the slippers other media work better. Make sure you Joske's use of radio was its desire to get are right near the door. You can buy say on your radio programs, "Today we some of the big brand lines it didn't have, them and be out in five minutes." You've are mailing a very wonderful catalogue" and when it had finished giving radio ad- given a direct invitation to take direct When you get your bill this month, vertising support to the ones it had, it action. don't throw away the order for such and couldn't buy enough advertising in some I've heard some taxi -cab advertising such a reason" ... "Be sure to buy this cases to satisfy all their resources. recently that impressed me. Typical was Sunday's copy of the paper because there Radio, of course, adds believability to a line of taxi cabs that said, "Here's we are making the very first announce- all of your other advertising. There's where you can have dependable, clean, ment of such and such a sales event." something about having heard it said that efficient taxi service." Now I don't par- Let radio give emphasis and increased makes a thing seem true. You can read ticularly care if the taxi cab company is publicity to all of your other advertising about a sale, but if somebody stops and run efficiently. If it isn't, I assume they'll purchases. Use it to call attention to your tells you about it, that rings the bell. go bankrupt and somebody else will come windows. You'd be surprised at the re- There are the five points. Know your around when I call. Dependability is cer- sults we have heard reported by retailers objective. Beam your program. Promote tainly not the key customer advantage who picked a window or two and de- your strong departments, your in- demand for a taxi -cab company to promote as a cided how much more they could do with merchandise, regularly. Make sure you basic reason for calling a cab. On the that store window by not promoting the use the right kind of copy. Coordinate other hand, I have heard another taxi merchandise in any other medium but your advertising. It's a pretty simple company say, "It's raining out today! by using just the radio medium to call platform. Don't get wet! Call a taxi. Call this number. Be sure you call this number if you need a taxi. And if you need a taxi, call this number." They're talking to me about a service I'm liable to need right then in terms of why I might need it, and they make sure I can find it if I do. One of the things I get a big kick out of, and I'm sure many other advertising men do, is the Christmas approach -"Be sure you bring something home to your wife that will put the lovelight in her eyes." I can put the lovelight in my wife's eyes without the help of any advertising. But there are some other reasons why I might buy her a Christmas present. Some pretty good, sound selling reasons. "Put the old lovelight in your wife's eyes" looks wonderful on a typewriter, but it First time around. Maurice Mitchell was NAB's director of broadcast adver- sounds silly in advertising and doesn't tising when he made "Mitch's pitch" about radio to the Jamestown Advertising persuade anybody. The direct -action copy and Sales Club, Jamestown, N.Y. Listening on that occasion: John Henze! of approach, talking to people in terms that WHDL -AM -FM Olean, N.Y., and Simon Goldman of WJTN -AM -FM Jamestown. This they understand, in the terms in which picture appeared with Broadcasting's account of that speech In its Jan. 31, 1949, they think of the use of the merchandise issue. Mr. Mitchell ran across the speech several months ago, and sent it to the will themselves, sell. editors with the comment: "Glancing at It, I'm afraid that if I could take a blue adjectives and No. 5. Coordinate your advertising. pencil to It today as I should have then, I'd dump some of the It gives you that extra mile from every clean up the text. Otherwise, most of the advice is about as good today as it was advertising dollar you spend. then." The editors agreed, and took their own blue pencils to his text, con- How do you coordinate your adver- densing it Into the version that is republished here.

Broadcasting Sep 10 1973 23 It's a great fall for you on TV 2, Baltimore!

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that means a mid -30s share and domina- and the first half of ABC's long- running Agency tion of its time period (and possibly series, The FBI. "With the lead -in of All row even a berth in the top 10). in the Family," says Robert Liddell, This year's three -network race for senior vice president and media director, sees few over -all ratings supremacy may be even Compton Advertising, "M *A *S *H will tighter than the figures for 1972 -73, now get the audience it deserves." which showed CBS first with a 19.8 Sanford and Son's hold on the num- challengers rating (Nielsen NTI numbers, covering ber -two position is not quite as certain the period from Sept. 11, 1972, to April as All in the Family's grip on number- in new season 22, 1973), NBC second with a 19.1, one, only because CBS's new situation and ABC last with a 17.5. comedy Calucci's Dept. (opposite San- Only `Kojak' and 'Hawkins' strike All in the Family (CBS, Saturday, 8- ford on Friday, 8 -8:30 p.m.) is an un- responsive chord with top executives 8:30 p.m.) has the inside track on the known quantity. ABC's competition in who expect closer spreads number -one spot for the third year in that time period, The Brady Bunch, a between networks in ratings race a row, according to the agency execu- veteran situation comedy, is a marginal tives who feel ABC is taking a dive in show, which some agency people think The fall TV season is here once more the time period by moving The Partridge may not last out the season. (official starting date: tonight, Sept. 10) Family situation comedy from Friday Lewis Wechsler, vice president and and, if the programing experts in a few night to do battle with Archie Bunker. director of TV- network operations at of the top ad agencies are to be believed, "Putting Partridge opposite All in the Wells, Rich, Greene, thinks Calucci's the new wrinkles include: lousier scripts Family is a big mistake because it'll Dept. is a funny show, but most of the (courtesy of the writers' strike, which probably only get a miserable 20 share, other agency men would probably line delayed production of most series and and it won't provide any audience flow up on the side of Mr. Michel, who says: caused a headlong rush to get episodes to the new Suspense Movie at 8:30," "With a seedy unemployment office as a in the can when a settlement was says Don Mohr, a vice president at setting, Calucci's Dept. is too sweaty reached), a shying away from con- Needham, Harper & Steers. "ABC and depressing for my taste." troversy (due, in part, to the flap over could end up a poor third for the en- As the agencies see it, NBC's con- Sticks and Bones), and more realism in tire night." NBC's competition, the fidence in Sanford and Son is such that the new situation comedies (thanks to hour-long action- adventure series Emer- the network hopes to elbow aside ABC the runaway success of Archie Bunker). gency, poses no serious threat to All in (the traditional Friday winner) and pick But the focus of the ad men's edu- the Family or to M *A *S *H (CBS, 8:30- up the Nielsen marbles for the entire cated guessing centered on the following 9 p.m.), the agency men contend. night. NBC is taking the risk of slotting conclusions: "Last year's most sadly neglected two new situation comedies -The Girl All in the Family, Sanford and Sort, show was M *A *S *H, says Werner With Something Extra at 8:30 and Hawaii Five -O and Maude are odds -on Michel, vice president and director of Needles and Pins at 9- back -to -back favorites to repeat as the four top -rated broadcast operations for SSC &B. Mr. after Sanford, moving The Brian Keith (according to Nielsen) shows on the Michel calls it "an excellent comedy Show (formerly Little People) from 8:30 networks' schedules again this year. series" and adds that M *A *S *H didn't to 9:30, and rounding out the evening Kojak, a police series produced by make any ratings noise last season be- with The Dean Martin Show at 10 (a Universal for CBS (Wednesdays, 10 -11 cause CBS put it in the Sunday -at -8 shift from Thursday last season). p.m., NYT), is the only new show that time slot, where it ran smack up against Richard Pinkham, senior vice presi- figures to get the kind of mass audience the second half of Walt Disney on NBC dent for media and programing at Ted

All in the Family Hawaii Five -O Maude Sanford and Son The kings end queen of the hill. The newcomers in the fall line - incumbent champions are odds -on favorites to stave off the up (see page 26) will face this formidable array that held the challengers. One big reason, they say, is that with a few excep- top -four ratings slots last season. The agency executives feel the tions, the new crop is below par.

Broadcasting Sep 10 1973 25 Bates, thinks that Girl With Something The new crop on ABC Extra might very well succeed by "feed- ing off" Sanford's audience, but the agency experts were just about unanimous in their dislike of the show. As Mr. Michel put it, Girl With Something Extra is "a throwback to those dreadful old- fashioned situation comedies where the girl ends up being the constant winner and the guy always looks like a first - class idiot. And the acting by Sally Field Bob & Carol & Ted & Alice Toma Adam's Rib and John Davidson is deplorable." He thinks audiences may tune out on the show, which "would be a shame because Needles and Pins is a fine comedy, with Norman Fell, a beautiful actor, in the lead. But sandwiched between Girl With Something Extra and Little People -and why NBC is bringing back Brian Keith is completely beyond me-it probably won't stand a chance." (Almost Suspense Movie Cyborg Griff unanimous, too, was the agencies' belief that The Dean Martin Show is on its last legs, however shapely.) The new crop on CBS CBS's Maude (Tuesday at 8 p.m.) and Hawaii Five -O (also Tuesday, 8:30- 9:30 p.m.) appear strong again this year because the agency people are not at all high on NBC's new competition, a police show called Chase (8 -9) and an action- adventure series, The Magician (9 -10). The only change ABC is making in its Tuesday line -up is a character transplant: Paul Lynde (whose own Kojak Calucci's Dept. situation comedy was canceled last spring due to sluggish ratings) will take over as the star of Temperature's Rising (8- 8:30). Kojak is near the top of every agency man's list of promising new shows mainly because of its provenance last winter as a critically acclaimed three -hour made -for -TV movie called "The Marcus - A Nelson Murders." Telly Savalas, in par- Roll Out New Perry Mason Hawkins ticular, made such a forceful impact on audiences as the detective that the production company (Universal) wasted The new crop on NBC no time in putting him under series contract. "Telly Savalas is a very strong actor, and he's got a strong character to work with," says Henry Siegel, vice president and associate media director, Grey Advertising. "And the time period is a good one, considering that Owen Marshall has been dropping off and NBC's George Schaefer-produced Love Story doesn't figure to give it much com- Chase petition." Mr. Mohr adds: "The lead -in from Cannon gives Kojak a good audience flow. And with the excellent production values, the show gives off a definite smell of success." Another new show most of the agency experts like for its production values and star quality is James Stewart's Haw- kins (CBS, Tuesday, 9:30 -11 p.m.), about a homespun defense attorney spe- The Magician IraLove Story (Schaefer) NBC Follies cializing in murder cases. Its problem in building an audience, as the agencies see it, may be aggravated by the fact that it will only turn up on the schedule once a month or so-it rotates in its time period with the black -private -eye series, Shaft, and a new batch of made -for -TV movies. "And frankly, I wouldn't like to have a new show up against Marcus Girl With Something Extra Needles and Pins The Snoop Sisters Welby," says Mr. Liddell. Marcus Welby,

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Samuel L. Eichenfield, Vice President Loren N. Young, 105 West Adams Street Vice President Chicago, Illinois 60690 or Crystal Lake, Illinois 60014 (312) 346-2300 (815) 459-5000 M.D. (Tuesday, 10 -11 p.m.) was ABC's show is that it's very hard for an indi- most popular show last year and the vidual 30- second spot to stand out from seventh most popular show in the coun- the "wallpaper" of four and sometimes try, according to Nielsen. "Don't expect six 30- second messages in each break. Welbÿ s rating to diminish," cautions Mr. Many of the new half -hour situation Pinkham. "By now, that show is a dyed - comedies are "overusing the trend toward in- the -wool piece of Americana." natural, realistic comedy that started The continuing success of Welby is with Archie Bunker," according to Mr. one of the factors that may pull ABC Liddell. "I'm down on this trend be- closer to NBC in the over -all ratings of cause the networks are trying to stretch the entire prime -time schedule. Louis it too far. Lotsa Luck [NBC, Monday, Dorkin, senior vice president and direc- 8 -8:30] is in this vein and so is Calucci's tor of network planning for Dancer - Dept. and both of these program con- Fitzgerald- Sample, says he thinks ABC cepts are weak. Needles and Pins will will actually knock off NBC and finish be ethnic, garment -center humor, which second behind CBS. Peter Bardach, vice will use our hang -ups as sources of president and director of broadcasting comedy. And Roll Out [CBS, Friday, at Foote, Cone & Belding, adds: "There 8:30 -9] is not Word War II comedy may be no more than a single rating in the tradition of McHalé s Navy or point separating all three networks." Hogan's Heroes but is more concerned "ABC's strength this year," Mr. Bard - with racial prejudice. And all I can say ach points out, "is not only due to its is: Who needs it ?" better programs but also to the im- As far as long -range trends go, Mr. proved clearances for its shows. ABC's Bardach and the people at McCann - affiliate line -up is just about fully corn - Erickson are touting the western to petitive with CBS's and NBC's. For ex- bounce back stronger than ever in two ample, our client [Western Electric] has or three years. (The only weekly west - moved the National Geographic spe- tern series now on the air is Gunsmoke, cials from CBS to ABC this year, and CBS, Monday, 8 -9.) "We're getting a it looks as though we're going clear 206 surfeit of police shows, crime shows, stations, compared to only 196 in our action -adventure shows," says Mr. Bard - last year at CBS." ach. "The format is simply becoming Misgivings about the quality of indi- exhausted. People are beginning to crave vidual episodes on series (covering all the past again, and what satisfies that three networks), whose production need better than the western ?" dates were delayed by the Writers' Guild The New Perry Mason (CBS, Sunday, of America strike, are widespread, accord- 7:30 -8:30 p.m.) has not stirred much en- ing to Mr. Pinkham. "When the struck thusiasm among the agency men. "The shows finally got off the ground," he public is used to Raymond Burr, a power- Our installation and says, "they had to speed up produc- ful, forceful star, and a man of com- maintenance trucks are tion and force -feed scripts through the manding physical presence," says Mr. depots on wheels. hopper. Quality is bound to suffer under Michel. "Monte Markham is a quiet ac- these circumstances." tor and has a slender physique -I'm not The pressures of haste, coupled with sure viewers will buy him as Perry the furor created by CBS's airing of the Mason." One actor that most of the antibourgeois drama, Sticks and Bones, agency men are bullish on is Tony and of the two Maude episodes on Musante, the star of a new police show abortion, could persuade the networks to called Toma (ABC, Thursday, 8 -9 p.m.), follow the safe course and steer clear but the competition of The Waltons on of shows dealing with controversial sub- CBS and Flip Wilson on NBC may pose jects. "I know a few advertisers that are problems for the new series. upset over a forthcoming Medical Cen- Still another police show, an anthology ter hour on lesbianism," says Mr. Siegel. series called Police Story (NBC, Tuesday, He adds that the Supreme Court's anti - 10 -11 p.m.), is deprecated by the agency may the men because it has no continuing char- obscenity decision cause net- acters the audience can identify with and works to down in bear even harder their competing Welby. and because it's with scissoring of GP- R -rated movies. new comedy aren't Mr. Bardach also slight Three series that sees "a soften- likely to last beyond this season, according of hot issues and controversial top- ing to the agencies, are: Diana (NBC, ics," mainly because CBS dropped a Monday, 8:30 -9 p.m.), starring Diana bundle when every sponsor bailed out of Rigg as an unmarried career woman, Maude Sticks and Bones. and "CBS which, says Mr. Michel, is "a blatant found out the hard way that it doesn't copy of Mary Tyler Moore"; Bob & pay to be a hero," he says. And Mr. Carol & Ted & Alice (ABC, Wednesday, Pinkham adds: "I'm afraid we're going 8 -8:30 p.m.), which, again according to to have to leave drama to public tele- Mr. Michel, "will never make it because vision." it's throwing out the wit and sophistica- Longer -form series do seem a little tion and fine satirical edge of the movie "; less prevalent this year than last, par- and Adam's Rib (ABC, Friday, 9:30 -10 ticularly at NBC, with its four new p.m.), based on the Spencer Tracy - half -hour situation comedies, and Mr. Katharine Hepburn movie, which some Pinkham likes this trend "because it agency men said had a weak pilot. gives a sponsor better protection for his This year's one new variety show is spots, and hence better product identi- NBC Follies (Thursday, 10 -11 p.m.), fication." The agency men say that one whose main problem is expected to be of the problems of being a participating competition from The CBS Thursday sponsor in a 90- minute or two -hour Night Movies.

B,oadcastmg Sep 10 1973 28 The time to think about maintenance is before you buy.

We keep some 85,000 installation don't take anything for granted. and maintenance trucks on the Just in case, we have well- stocked road, operating out of 1,800 service centers behind every truck. service centers that cover the But most important, our country. So whenever you need people know what they're doing. lb repair service, there's make sure, each receives an someone close at hand. extensive training course before Even if it's a com- setting foot in your office. plex PBX, our repair people There are many more know what to bring. And reasons to choose a Bell System while our trucks are liter- PBX than the maintenance that ally depots on wheels, we backs it up, but none that lets you sleep better. If our maintenance organization says anything about AT &T and your local Bell Company, it says we care about our customers.

We hear you. of a 140 -foot, converted World War II Media minesweeper, which he has had fitted out as a floating broadcast station and which THE NUMBERS was standing just outside the three -mile High hopes limit off Cape May, N.J., where the on Christian Beacon Press, which he heads, ARE owns a hotel. Although he declined to UP the high seas: divulge many of the details, he said he ON WBOC-TV acquired the ship under a lease- purchase agreement in Cape Canaveral, Fla., after NOVEMBER 1972 McIntire sets up a two -month worldwide search for a VS. NOVEMBER 1971 suitable ship. He was, it seemed, about NSI STATION INDEX* his pirate to make good on what seemed like sheer braggadocio, when, with his court ap- 7:30 - 11:00 PM - Sun. Sat. peals exhausted and WXUR -AM -FM about radio station to go off the air on July 5, he said he HOMES UP 30% Technical problems hamper start -up, would get a ship and broadcast from it but fundamentalist preacher and (BROADCASTING, July 2). VIEWERS UP 38% deposed broadcaster intends On Labor Day, the ship -its name ADULTS to force the issue with the FCC; changed from the Oceanic to the Colum- UP 32% he also has private bill introduced bus -was dedicated. During the cere- WOMEN in Congress that would give him mony, Dr. McIntire said, "a manifesto UP 29% back his former stations in Media, Pa. of freedom" was read. WOMEN "We have the ship," he said, with UP 88% The Rev. Carl McIntire, the fundamen- gusto, to reporters who were visiting (18 -34) talist radio preacher, lost his first major and telephoning him in increasing num- engagement with the FCC, and it cost bers. "We're working frantically to get WOMEN UP 36% him WXUR -AM -FM Media, Pa., which had the station on the air." Technical diffi- (18 -49) been licensed to the seminary he heads. culties, however, were proving too diffi- But he is determined to have another go cult for his technicians to solve quickly. MEN UP 38% at the commission, even if it means, he Last week there was no firm date as to says, going to jail for being the captain when broadcasting would begin. MEN UP 64% of a pirate radio ship. What he would But there was no doubting the zeal hope to gain from a second encounter and desire necessary to begin a pirate sta- (18 -34) is nothing less than the destruction of tion that, with 10 kw power, would the present system of broadcast licensing. cover much of the Eastern section of the MEN UP 40% Being the captain of a pirate radio U.S., were present in abundance. "I'm (18 -49) ship is an unlikely role for a man -a ready to go to jail and serve my time," fundamentalist in politics as well as re- he said. "My wife and my church are *Subject to inherent limitations ligion -who has never shown much sym- ready to have me go. I'm not burning as stated in applicable reports. pathy for those who practiced civil dis- draft cards. I'm just preaching the mes- obedience. And jail may be the inevitable sage God wants me to preach." consequence of the course on which he Part of that message-which Radio is embarked. Free America will broadcast 24 hours WBOC -TV But there he was last week, the master daily -is that the commission's fairness

THE ONE STATION THAT DOMINATES THE EASTERN

SHORE OF MARYLAND, DELAWARE, V/R6 /N /A

"Land of Pleasant Living"

WBOC -TV Salisbury, Maryland 21801 Avast. Dr. Carl McIntire had himself, some of his followers and newsmen ferried out to his pirate radio ship, the Columbus, last week -only to be told by the of the Adam Young, Inc. captain boat that carried them out that it was against maritime regulations for him to allow Notional TV Rep. passengers off his boat at sea. The Columbus is a converted WW II minesweeper that Dome & Associates, Inc. Dr. McIntire has outfitted with a 10 kw transmitter and anchored three miles off Cape Regional TV Rep. May, N.J., from which, he'll broadcast "the message God wants me to preach."

Broadcasting Sep 101973 30 HIGH 73 DI,NE'RLD`, LOW 55 . Nicklaus - to' 1 PalmÉpR. . PRESENT s 10' 72 Ir4,TH'Hole HUMIDITY 62% I (TRC), IVO F9YGt ED 131H HO) ) BAROMETER WINDS., tir

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Sources for audience estimates: "More of the time' home hours based on Nielsen Television Index AA Households, October 1972.ApriI 1973 all commercial network programs. "All in the Family ": Nielsen Audience Composition. October 1972-February 1973. CBS News. Nielsen Television Index AA Households for each June-May year starting June 1967. Comparison is with competing network news series. Seventeen straight years. Nielsen Television Index M Households for every calendar year since 1956.7 30 p.m.-11.03 p.m. Comparison is with competing networks. Additional survey information on request. doctrine violates the First Amendment vide for penalties for violations of its the House Commerce Committee at the and that broadcasters should be free of it. provisions-up to one year in prison direction of Committee Chairman Har- Violations of the doctrine and its per- and a $10,000 fine. ley O. Staggers (D- W.Va.). The con- sonal- attack rules were the principal alle- Dr. McIntire said he would welcome a gressman acted after Dr. McIntire visited gations involved in the hearing which led confrontation as the basis for a new him and "laid out my story." Representa- to the commission's decision to strip legal battle with the commission. It tive Staggers said that he had the bill WXUR- AM -FM- stations he wanted as out- would, he said, give him an opportunity drafted as a courtesy to Dr. McIntire but lets for his 20th Century Reformation to "challenge the entire licensing system that he has taken no position on the Hour -of their licenses. as a violation of the First Amendment. issues involved since he is not familiar Dr. McIntire says his advisers have We'll say we don't need a license. It with the facts. "But," he said, "I intend informed him that his planned operation will give us the chance for a frontal to get the facts." He will direct the staff is legal. But he believes the government attack that we didn't have before [in the of the Investigations Subcommittee to will attempt to stop him. He talks of the WXUR case]." check with the commission on the matter. Coast Guard's close scrutiny of his ship Dr. McIntire said his technical advisers The bill's chances of passage appear on the evening of Aug. 31, two days say they have taken pains to avoid inter- slim. Representative Lawrence G. Wil- after it arrived off Cape May. He said ference to mainland radio stations. Radio liams (R-Pa.), whose district includes two guardsmen boarded the ship to in- Free America will begin operating on Media, demurred last month when Dr. vestigate the possible source of an oil 1160 khz, which is a clear channel on McIntire asked him to introduce the slick that had been spotted from a heli- which WJ.m(AM) Chicago and KSL(AM) private bill. The congressman said he copter. "The men wanted to see the Salt Lake City broadcast. But he said the felt its introduction would be "a futile registry," Dr. McIntire said. "They copied station can shift back and forth among gesture." He also has doubts about the everything. They examined the whole several other frequencies if interference bill's constitutionality -doubts which are ship, and studied the radio." does result -to 692 khz, 1613 khz and shared by the Commerce Committee staf- It appears likely, however, that the 535 khz. No stations are licensed on those fer principally responsible for the draft first move to stop Dr. McIntire will be frequencies; the commission assigns sta- bill, Robert F. Guthrie. Dr. McIntire is initiated by his old nemesis, the FCC. tions to frequencies 10 khz apart, begin- anxious for a hearing on the matter. "I've A commission lawyer last week pointed ning with 540 khz. The pirate radio ship got to get some forum to air these things," to Section 301 of the Communications is not Dr. McIntire's only answer to the he said. And Representative Rarick in- Act, which bans the use of radio by any- commission's denial of renewal of the dicated that was a major consideration one "upon any vessel or aircraft of the Media stations. Last week, Representa- in his introducing the bill. It will "give United States" who does not have a li- tive John Rarick (D -La.) introduced a the station an opportunity for hearings cense issued under the act. (The ship, private bill (HR- 10076) that would di- before elected members of Congress Dr. McIntire reports, is a U.S. vessel.) rect the reinstatement of the WXUR -AM- rather than merely be forced to abide by And, one commission lawyer said, the FM licenses through Aug. 1, 1975, when the rulings of the unelected bureaucrats commission would probably ask the De- the current license period for stations in of the FCC," he said. partment of Justice to seek a court in- Pennsylvania ends. The bill was referred However, Dr. McIntire is not waiting junction to close down the off -shore to the House Judiciary Committee. for either the start -up of the shipboard station as soon as it begins operating. The measure was drafted shortly be- radio station or a congressional hearing But the Communications Act does pro- fore the August recess by the staff of to attempt to drum up support for his position. He said "a half million petitions are circulating " -placed in circulation by the Christian Beacon, which he publishes -urging four actions: reinstatement of WXUR -AM -FM by act of Congress, investi- FRESNO'S KMJ -TV 24 gation of the FCC in connection with the "repression of free speech," and abandon- ment of the fairness doctrine, and the DOES IT AGAIN... assignment of permanent lisenses to all broadcast stations. "When we get 1' million signatures, ACTION DRAMA IN PRIME TIME we'll present them to Speaker Carl Al- bert," he said. He indicated he did not think that would take very long. Print, air media vow Weekdays hemispheric solidarity The Inter American Association of Broad- 7 to 8 PM casters and the Inter American Press Association have passed a resolution re- affirming an earlier agreement under IMPOSSIIJII: which any attack on one organization is considered an attack on the other. The new "Caracas Agreement" is a re- Smart advertisers are getting in statement of the Panama Doctrine on where the action is on KMJ -TV. Freedom of Expression the two organizations adopted in 1952. The Caracas agree- See your Katz TV West salesman for availabilities. ment also establishes a joint council to coordinate the efforts of the two organizations in preserving the free flow of information. The IAPA comprises newspapers and McCLATCHY BROADCASTING magazines in the Western hemisphere; the IAAB is made of Basic NBC Affiliate Represented up chapters repre- Nationally by KATZ TV West senting TV and radio broadcasters. Chair- man of the U.S. chapter of IAAB is Arch Madsen, president of Bonneville In- ternational Corp., Salt Lake City.

Broadcasting Sep 10 1973 34 racial minorities, that its programing policies "reflect this insensitivity" and Mich. and Ohio that "it has ignored its obligations to ascertain community problems." The coali- PRIME TIME stations come tion also charged that the station failed through deadline to comply with commission rules to make its 1973 application available for in- at 5 spection as soon as it was filed. Starts for challenges The competing applications confront- mostly unscathed ing WCAR-AM -FM were filed by the Hall in Broadcasting Co. Hall is 100% owned Two TV's in Detroit are hit by by Clyde W. Hall, a black, who is presi- STOCKTON/SACRAMENTO petitions to deny on racial charges; dent and sole owner of a Detroit public - other contentions are over business relations firm and who is active in real and technical -violation allegations estate and property development. In Adrian, Gerity Broadcasting Co.'s With KOVR 13's The Sept. 4 deadline for challenges to applications for renewal of WABJ(AM) renewal applications for stations in Michi- and for a permit for an FM are being gan and Ohio passed in relative quiet - opposed by Lenawee Broadcasting Co., for stations outside Detroit. licensee of WLEN(FM) Adrian. Lenawee New Action Look Storer Broadcasting's WJBK -TV Detroit expressed concern about the impact of a was the target of two petitions to deny new FM station on broadcast revenues WEEKDAYS its renewal application, both filed by in the community, and asked that Gerity's citizen groups; the Evening News Asso- two applications and its application for ciation's WWJ -TV Detroit, was hit by one renewal be consolidated in a hearing. 5 -6 PM Action Drama such petition, submitted by one of the Some of the issues would be directed groups filing against WJBK -TV. against the procedures Gerity followed WCAR -AM -FM Detroit were the only in determining community needs in con- stations against which conventional com- nection with its FM application. peting applications were filed by the dead- But Lenawee would also want issues But and line. stations in Adrian Battle added to assess the economic impact of Creek, both Michigan, found themselves another station in Adrian. One would challenged by present or prospective concern an "independent FM protection competitors. policy," to determine whether the pro- And two filings last week indicated posed FM station would impair the abili- that citizen groups are not the only ones ty of an independent FM to compete using the petition to deny as a means of effectively. The second would be to de- 6 -6:30 PM enforcement. The mayor of Marquette, termine whether the community could Mich., and a former secretary of the support three stations and, if not, which NEWS FCC, Mary Jane Morris, filed petitions of the applications should be granted. ABC EVENING to deny against stations with which they with The other dispute among broadcasters K. Smith are engaged in disputes. involves the filed Howard The citizen opposing the renew- petition by the Jack- and group son Television Corp., permittee of al of WJBK-TV -Tv Harry Reasoner both and wwJ is the wwLD(TV) (ch. Inter -Faith Racial Justice, 18) Jackson, Mich., and Centers for Television Associates Inc., the which unsuccessfully the renew- proposed opposed assignee of that permit. They want their als of both stations in 1970. IFC's peti- application consolidated tion against renewal the with the renewal the of Storer application of wuHQ-ry (ch. 41) Battle station, filed two weeks ago (BRoAD- Creek for a hearing determine CASTrNC, Sept. 3), was based largely on -to which allegations of inadequate program serv- should be granted. ice and of violations of the fairness The petitioners, whose application doctrine. was filed in July 1970, blame the com- In opposing the renewal application mission's delay in granting it on opposi- for wwJ -Tv, IFC said the station's pro- tions raised by wuHQ-TV. Since Jackson graming "contains an invidious racial and Battle Creek are 40 miles distant bias and is prime facie inconsistant with and the predicted coverage maps filed the public interest." The allegation was by each station show a substantial over- Your Katz representative based largely on the results of monitor- lap of the grade A and grade B con- has the whole story on ing of the station's programing by "mem- tours, the petitioners said, WUHQ -TV's KOVR's new look combi- bers and friends" of the Grosse Pointe actions lead to the conclusion that nation. Center for Racial Justice during the WWLD-TV'S operation would be mutually weeks of May 27 and June 10. IFC said exclusive with that of the Battle Creek Get in on the action now. most of the programs were virtually all - station. white in terms of the personalities in- The mayor of Marquette, William J. volved, while some, including programs Malandrone, filed his petition -in his McCLATCHY aimed at children, contained an element own behalf and as mayor- against the BROADCASTING of racism. renewal of WLUC -TV Marquette because The second petition opposing the re- of what he feels is the deterioration of newal of WJBK-TV was filed by the De- its service to the city, technically and troit Media Coalition. It said the sta- otherwise. Mayor Malandrone said that tion is guilty of discriminatory practices as a result of the relocation of its trans- in employment that leave it "unequipped mitter last year, the station does not put to relate to significant portions of its a signal over its city of license that is community." It also said the station has better than a grade B. He also said that violated the commission's fairness doc- the station moved its studio to a point BASIC ABC AFFILIATE trine and personal- attack rules in con- eight miles outside of Marquette, with- REPRESENTED NATIONALLY BY nection with issues regarding women and out commission approval. And the out- KATZ TV WEST

Broadcasting Sep 10 1973 95 of-town location makes coverage of local events on a live basis "impossible," Antipay campaign he said, as well as removing the station from community involvement and the into local tax rolls. shifts The mayor said that if the conmission high gear at NAB chooses not to designate the renewal application for hearing, it should grant the Special committee lays it out: station a one -year license and direct it to a campaign director to be hired, improve its signal and move the studio outside PR firm to be retained, back into Marquette. public figures to be recruited Miss Morris's petition is aimed at the renewal of Western Michigan Tele- The National Association of Broadcast- casters Inc.'s WZZM -TV Grand Rapids, ers' campaign against pay television is Mich. The petition is based principally becoming an issue of such magnitude at Ev' on Miss Morris's allegation that West- the association that some observers be- ern Michigan failed to keep a com- lieve it is surpassed only by NAB's con- A special report mitment made to her in a settlement of tinuing drive for renewal reform on the in Broadcasting an earlier dispute involving an applica- priority scale. The movement took more September 24 tion for a television frequency with cohesive form last week at the second which she was associated about five meeting of NAB's Special Committee on It's the new frontier in years ago -for ch. 41 Battle Creek. She Pay Television, at which basic issues re- radio. The first by whom said she was to have been put on West- garding the committee's internal structure a year the new is tried. The ern Michigan's payroll at $10,000 were resolved. for six years, but that the payments "The critical nature of this situation first to put the old aside. stopped in 1971, after the death of is calling for a separate, single -purpose A medium that took three William Dempsey, who had been presi- department within the NAB," Willard decades to come to dent and general manager of the station. Walbridge of Capital Cities Communica- flower, but that -for the Miss Morris said that Western Michigan tions, chairman of the pay -TV com- last eight years or so- "intimidated" an applicant by threaten- mittee, told newsmen last week. "We're has more than made up ing it with a $3- million law suit, then determined to join this battle on all for lost time. negotiated a settlement to avoid a hear- fronts." ing on its conduct, and then failed to It is clear that NAB does not regard it made in con- as a -term situation. The ratings are going keep the commitments the campaign short nection with these matters. The committee, as it was structured at through the roof. The In a related matter last week, a citi- last week's meeting, will include: prices -if you want to zen group in Columbus, Ohio, that had A public advisory board consisting, buy time -are respect- opposed the renewal of RadiOhio's according to Mr. Walbridge, of "people able. The prices -if WBNS -TV there three years ago, asked of stature representing broadly based pub- you want to buy a station the commission to defer consideration of lic groups." The board would be called -are formidable. The the application seeking renewal of the on to provide input on attitudes with prestige is enormous, station for the 1973 -76 period. The respect to the pay issue from a large noted with every age segment Columbus Broadcasting Coalition spectrum of the public. it has appealed the commission's An executive director, who is still of the audience. The that action granting the station's 1970 re- being sought, will be responsible for the competition with older newal and said it would be improper to over -all coordination of the antipay cam- sister AM ranges from grant the newest application before paign. The director would be "guided brisk to fierce. Many judicial review of that action is com- in principle" by the pay -TV committee. FM's are first in their pleted. He would, however, be an NAB employe markets in various day and would be directly responsible to NAB parts-and with key Media Briefs President Vincent Wasilewski. A special audience demographics. committee has been appointed to fill the Topping 600. Mutual Broadcasting Sys- post. Those that are No. 2 tem affiliates now total 617, according to A private public -relations /consulting are trying harder, and Mutual President C. Edward Little. New firm will be employed to prepare and ex- they're gaining. affiliates are: wzNC(AM) Winter Haven, ecute the campaign's future public ex- Fla.; WRNZ -FM Ann Arbor, Mich.; WYAM- posure. Previously, newspaper ads placed Broadcasting will make (AM) Birmingham, Ala.; WNRS(AM) Sa- by the association had been prepared FM its business on Sep- line, Mich.; KPBM -FM and KWOC(AM), under the direction of James Hulbert, tember 24. If FM Is both Poplar Bluff, Mo.; wcuz(AM) NAB's executive vice president for pub- your business, too, Grand Rapids, Mich.; tots(am) Bakers- lic relations. But to continue to lay that Ohio; you'll want to be with us. field, Calif.; wITO(AM) Ironton, job on the NAB staff, Mr. Walbridge KTEO(AM) San Angelo, Tex.; KBBY(AM) said, would be "deleterious to them and Ventura, Calif., KATz(AM) St. Louis; You belong the job that needs to be done." KNEW(AM) San Francisco-Oakland; KONO- form- in Broadcasting Five subcommittees have been (AM) San Antonio, Tex.; WAME(AM) ed to delve into the campaign's diverse September 24. Charlotte, N.C.; WIBC(AM) Indianapolis; specifics. Their respective functions will WKOX -AM -FM Boston and wwoK(AM) be public relations, government relations, Miami. information /research, media relations and Treasury won't take checks. Broadcast- funding. Chairmen of the subcommittees ers paying FCC fines will now make out are expected to be announced this week. forfeiture checks directly to commission. Mr. Walbridge acknowledged that the In response to request by Treasury De- pay committee's principal target is pay partment, commission amended rules to cable. He expressed the belief that over - substitute FCC instead of Treasury as the -air STV does not pose an immediate payee. Checks for application fees, which threat to free broadcasting, although he are already required to be paid directly said the committee would take a similar to FCC, remain unaffected by new rule. position with respect to STV if that threat

Broadcasting Sep 101973 36 materialized in the future. He also down- played the issue that cablecasters are not presently in a position to outbid broadcasters for programing, stating that that situation -particularly in light of the possibilities for cable -satellite intercon- Gates introduces... nection -could change overnight. "Our committee wasn't set up to stifle pay TV in its cradle," Mr. Walbridge said. "Our continuing concern is that it The CB -1200 indeed be a supplemental service that is additive and contributive [to free television], but will not be a force that will turntable take away from the public what it is getting free now." Mr. Walbridge did not disclose any specifics as to how much money will be spent on the campaign. He said the committee will draw its funds from various segments of the broadcast community as well as from the NAB. He said "tentative pledges out of various entities" have already been forthcoming. Although no details were disclosed on future publicity efforts, it is apparent that the pay committee does not intend to discontinue the practice of purchasing newspaper space to foster the antipay campaign. There has been some dissent from broadcasters on this practice. It is less certain as to whether a similar drive will be mounted on the airways. Mr. Wal- bridge said NAB has no plans to purchase Professional in every way. Looks great, broadcast time on its own, but indicated sounds great -and incorporates all the that the question of whether independent features that make the difference between drives will be mounted by association members, with or without NAB's encour- "good" and "best ". Here are just a few. agement, is still an open issue. One es- Extremely well -balanced hysteresis sential consideration here is the fairness doctrine. "We recognized the fairness synchronous motor and low- friction dual doctrine would be involved [in any broad- center bearing. For exceptional speed cast campaign] from the beginning," an association spokesman said. accuracy over a wide temperature One of those keeping a particularly range. And reliable, high -quality watchful eye on any broadcast -cam- performance. paign developments is the National Cable platter, Television Association. NCTA President Heavy machined aluminum David Foster formally challenged NAB with rim drive. Permits free spinning in to a debate on the pay issue several weeks disengaged position for rapid cueing, ago. It was learned last week that the NAB pay -TV committee has reached a and extra -fast start. Wow and flutter decision on the NCTA challenge. NAB reduced to well below NAB standards. sources, however, declined to disclose the nature of that decision, which is expected Exclusive "shear action" idler wheel to be made public this week. helps hold vertical and horizontal Meanwhile, NCTA is continuing to rumble to a minimum. research the issue. It is presently keeping a low profile on the subject, electing to Positive speed shifting allows speed wait for more specific information from change while unit is in operation. NAB before it takes any retaliatory steps. Only three rotating parts in the entire An NCTA spokesman last week disclosed that the association had earlier contem- turntable. Maximum reliability, minimum plated requesting an interpretation from maintenance. the FCC as to whether an NAB -inspired antipay campaign on broadcast facilities There are other reasons why the new Gates would invoke fairness obligations. That 12 -inch CB -1200 is special. Write for more plan was the spokesman said, scrapped, on finest broadcast turn- when it was subsequently determined that information the fairness would indeed come into play. table available. Commenting on the latest NAB activity in this area, Mr. Foster stated last week: "It's no surprise to us that the NAB is attempting to pull together its con- l-G4RR/S siderable resources for this campaign. We GATES DIVISION intend to present the issues before the . wncy. Illinois 62301. U.S.A. public clearly and dispassionately and ' we hope NAB does too -although so far

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United States WWLP, Agawam, MA 150A00. WJZ, Baltimore, MD WBZ, Boston, MA WIS, Columbia, SC KDFW, Dallas, TX WKEF, Dayton, OH KTVT, Fort Worth, TX (2) WFBC, Greenville, SC WTIC, Hartford, CT ABC, Hollywood, CA (2) KHVH -TV, Honolulu, HI 25 will KCMO, Kansas City, MO KHJ, Los Angeles, CA KTTV, Los Angeles, CA WTVJ, Miami, FL WDSU, New Orleans, LA CBS, New York, NY (2) WNEW, New York, NY KTVU, Oakland, CA WKY, Oklahoma City, OK (2) evena KYW-TV, Philadelphia, PA KDKA, Pittsburgh, PA KSL-TV, Salt Lake City, UT KTVI -TV, St. Louis, MO KENS, San Antonio, TX KCST, San Diego, CA KGTV, San Diego, CA KGO -TV, San Francisco, CA KPIX, San Francisco, CA WSYR, Syracuse, NY 4. Computer Compatible matter how you use it, it saves money, WTVT, Tampa, FL (2) Imagine a day like this. manpower, and mistakes, making it the KTEW. Tulsa, OK Just load all your short segments - only logical choice as a short- or long- WTTG, Washington, DC taped commercials, promos, off- the -air term investment. WXII, Winston -Salem, NC clips, news inserts, editorials, everything For details, contact your local Ampex Great Britain -at random into your computer - Broadcast Video Sales Engineer, or Southern TV, Southampton (2) controlled, automated ACR -25 system. write for full information. Thames Television, Ltd., London (2) The system can memorize each Granada Television, Ltd., Manchester (2) segment, program it in the order you AMPEX Rank Video Labs, London Harlech Television, Ltd., Wales (2) command, and execute it all reliably Ampex Corporation with split- second timing. All you do is Audio -Video Systems Division Canada replace cassettes with new ones 401 Broadway CFCF, Montreal (reloading at random), push a button to Redwood City, California 94063 CKCO, Kitchener reset the sequence, and you are free for CHCH, Hamilton other duties for another half day CBC, Canada (3) or more. Australia Amazing? Not at all. This futuristic ATN7, Epping concept is here now. Best of all, this ABN, Sydney command and control capability comes Hong Kong completely built into your ACR -25. TV Broadcast Ltd. RTV, Hong Kong A new dimension in broadcasting New Zealand and production NZBC, New Zealand ACR -25 is the most complete broadcast/ Mexico production unit even conceived. No Our ACR -25 XETV. Tijuana there's little evidence of that. We also requirements set forth in the primer, citi- hope that NAB is ready to enter into a zen groups feel the process should be 15 day free serious debate of the matter soon." strengthened. The beneficiary of that process would be the public, the groups stated. But, they added, there would be trial shows a fringe benefit as well: Tougher ascer- Citizen groups tainment requirements would make their jobs easier when renewal time approaches; you why and broadcasters it would give their petitions to deny more take sides on legal clout. Or, in some cases, more ITC tape stringent ascertainment procedures could eliminate the necessity for filing chal- ascertainment lenges entirely. cartridge In comments filed with FCC last week, BEST, for one, acknowledged that it broadcasters opt for more latitude in was skeptical when the commission first determining and dealing with local initiated the primer. But since its adop- equipment needs; citizen groups see primer as tion, it noted, citizen groups "have found aid in their efforts to watchdog it a valuable tool in performing their station performance proper role as 'private regulators' of the is an industry broadcast industry." It has been found to Broadcasters and citizen groups have provide "information needed to perform leader. never seen eye to eye on the question of a basic examination of their local broad- whether the FCC's present community - caster's commitment and performance," needs- ascertainment procedure is worth BEST said. And it would be even more all the effort with which it is customarily effective if certain modifications were associated. Never were those differences made, such as requiring ascertainment more evident than in comments filed by procedures of public broadcasters, re- both sides at the commission last week. quiring that the needs of women and raisor The response was predictable. young people be dealt with specifically, For broadcasters, the commission's banning amendments to original ascer- primer on ascertainment procedures has tainment surveys, and making more raw become such an exercise in verbosity and data available to the public. attention to detail that it now amounts NOW proposed several other altera- to nothing more than a "regulatory ma- tions to the status quo. It told the com- lignancy." That phrase was coined by mission that all stations should be re- SP SERIES REPRODUCER the Washington law firm of McKenna, quired to form community liason groups Wilkinson & Kittner and appeared on (at their own expense), perform random A two week test in your own broad- two separate briefs the firm filed on be- surveys of public needs throughout the cast facilities is the only fair way half of several broadcast clients. But the license period, be barred from interview- for you to evaluate the performance attitude it reflected was universal among ing large groups of community leaders of ITC's premium line cartridge those industry representatives filing. in the same room at the same time, and equipment. Advertising statements Broadcasters clearly want to be emanci- consult with those leaders on a continu- are no longer simply claims, but be- pated from the allegedly burdensome and ous basis, rather than toward the end of come actual facts proven first hand. unproductive requirements contained in the license term. Find out for yourself how ITC has the primer. They want a return to quieter The primer also received high marks built in all the features demanded :imes, specifically to 1960. That was the from the Church of Christ, but with by broadcasters since tape cart- rear in which the commission issued a qualification. With the FCC's failure to ridge equipment was invented. If aolicy statement on the efforts it expected adequately scrutinize each ascertainment ITC equipment fails to measure up. if its licensees in ascertaining local needs report, its consistent practice of modify- you're under no obligation. You'll tnd problems and proposing remedies ing the primer, and its indications that find that ITC dependability is some- for them. The requirements reflected in the primer might someday become in- thing on which you can rely :hat policy, which was superseded by the operative, "it is not surprising that ascer- completely. ascertainment primer in 1971, were mini- tainment surveys tend to be perfunctory," mal. They allowed for wide licensee dis- the church group said. But the primer, the RP SERIES RECORDER /REPRODUCER cretion with respect to the survey method group added, can be a viable commodity to be employed. In fact, the policy was if it is used correctly. "What is lacking is essentially an exercise in self -regulation, an affirmative effort by broadcasters to in which the licensee was required to do use ascertainment for positive purposes little more than list, in narrative form, and the will of the commission to see several relevant community problems, that it is done." Absent these goals, it how those problems had been determined, contended, the primer is not "regulatory and what the station intended to do about malignancy,' as the McKenna firm asserts; them. but it is "regulatory mush." Call us collect For citizen groups, as was evident in The National Association of Broad- comments submitted last week by such casters said it has no qalms about the to arrange a organizations as Black Efforts for Soul "theory and purpose" behind the primer. in Television, the United Church of But the creature itself is another story. 15 day free trial Christ's Office of Communications, and NAB's assessment of the present require- the National Organization for Women, ments were similar to those voiced earlier 309 -828 -1381 the primer was a godsend. It represented by such broadcast interests as ABC and an FCC mandate that broadcasters no CBS (BROADCASTING, Sept. 3). The com- En If1TERf1RTIOf1RL longer had the freedom to decide for mission, citizen groups and broadcasters TRPETROf1KS themselves how to go about ascertaining themselves have become so engrossed CORPORRTIOR the needs of their audiences; the com- with the methodology of the ascertain- mission was doing it for them. What is ment process, NAB claimed, 242S South Main Street, that some- needed now, the groups stated, is more times the real purpose of the exercise Bloomington, Illinois 61701 - ' detailed scrutiny of those surveys at the "overseeing licensees to determine wheth- FCC. Rather than lessen, or abandon, the er program service is reasonably respon-

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Amtrak sive to the problems and needs of the was in accord with a proposal -and a sion of the report Commissioner Nicho- community served " -is forgotten. De- relatively simple one at that -offered by las Johnson prepared for all on major - spite the commission's efforts to clarify NAB. The procedure involves a re -issu- market network television stations. How- the requirements, NAB said, an "aura ance of the 1960 policy statement to ever, the authors -J. Jerome Lackamp, of confusion" still exists as to precisely supplant the primer. Under those mini- executive producer of the Cleveland Dio- what those requirements are. In order to mum standards, stations would be re- cese's Department of Radio -TV, and the ward off prospective renewal challenges, quired to submit a list of about 10 com- Rev. Donald Stockford, director of the association asserted, licensees too munity problems. A narrative about five the Public Witness Commission of the often abandon the standard of good -faith pages long would explain how the licensee Council of Churches of Greater Cleve- performance in completing ascertainment determined those problems, what pro- land, are not following in anyone's foot- surveys and opt instead for the concept graming it has offered in the past that steps. They prepared a similar report of "overkill' -in which the station so dealt with them, and what would be done three years ago. deluges the commission with facts and in the future to solve them. In addition, their 1973 report contains statistics that there can be little doubt an admittedly "subjective" analysis of that a concerted effort has been made to the stations' performance, based on moni- satisfy the commission's directive. Church groups assess toring conducted by the authors and by NAB was not without support. Ac- members of the Radio -TV Council of cording to the McKenna, Wilkinson & Cleveland radio -TV Greater Cleveland. Kittner briefs, the ascertainment process The ranking of AM stations by com- It looks like mini -version of report posite of all program factors follows: has "dramatically mushroomed from a but say it is by Johnson, authors WERE, WJW, WGAR, WELW, WILL, WCUE, relatively simple statement of overall only to help residents, stations policy into an extremely complex and WLRO, WWWE, WBKC, WEOL, WABQ, W1XY often confusing set of regulations." The and wpVL. Cleveland -area residents who take their ranking of FM stations: wwwM, National Association of FM Broadcast- now have The listening and viewing seriously WELW -FM, WCLV, WNCR, WZAK, WDOK, ers echoed that the re.quirements "im- a on the available to them report perform- WBEA, WMMS, WGCL, WXEN, WDBN and pose needless and unproductive respon- ance of radio and television stations in the sibilities on broadcast licensees." WQAL. area. The report was produced by the The ranking of TV stations: WJW-Tv, And according to NBC, "the diverse Catholic Diocese and the Council of and dynamic nature the WKYC -TV, WEWS, WUAB(TV), maw-TV. of broadcast Churches in Cleveland. report was completed in August, media do not the The permit establishment It provides a ranking of the AM, FM early enough to of use to groups for the be of rigid and inflexible standards and TV stations in the area, based on interested in petitioning the FCC to interaction of stations and the public." their performance in terms of news, pub- of stated, "must give deny the renewal applications Cleve- The commission, NBC lic affairs, "other" (exclusive of sports land stations. The stations' renewals are its licensees broader latitude to use their -service and entertainment), community 1. And was one use the energies and due Oct. that own individual initiatives, and public- affairs programing (local pro- authors said could be made of the re- judgments." graming, too, in the TV ranking), com- port. But their only recommendation, While the broadcasters filing varied mercials and public service announce- they said, was that citizens use it to in- somewhat as to how, exactly, that free- ments. form themselves of the service of their dom should be delegated, the consensus Thus it appears to be a cut -down ver- stations and that the stations use it to make themselves "more responsive to their licensed rights and responsibilities." FEATURED BY No petitions were filed against Cleveland L1 stations last week, when the deadline for AMERICA'S OUTSTANDING such filings passed (see page 40). MEDIA BROKER Pacifica's own people G turn against it Another Blackburn CATV Sale Licensee of free -form FM's is hit by racial charges from third -world groups HIGHLAND VIDEO, INC. The Pacifica Foundation, licensee of four Two CATV's Serving free -wheeling noncommercial radio stations, last week came under attack by Latrobe and Blairsville, Pennsylvania minority groups in Berkeley, Calif. 5,500 Subscribers The Community Coalition for Media Change and Third World Communica- has been purchased by: tions, claiming to speak for the Asian, black and brown citizens in Berkeley, where Pacifica's KPFA(FM) and KPFB- ADELPHIA ( FM ) operate, accused Pacifica of racial discrimination in employment at KPFA and of thwarting efforts of nonwhites COMMUNICATION S there to produce ethnic -cultural program- John Rigas, President ing. The petitioners' criticism was contained in a petition in which the citizen groups ask permission to intervene in the proceeding in which Pacifica is seeking a con- BIACKBURN&COMPANY,INC. struction permit to build an FM station RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS on channel 207 in Washington. The groups also ask the commission to deny WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 the application. 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. Most of the groups' criticism focuses on 1725 K Street. N.W. (312) 346-6460 Road, N.E. (213) 274-8151 KPFA. They said it has no brown, Span- 1202) 331 -9270 (404) 673 -5626 73-46) ish- speaking, Spanish- surnamed, Asian or

Broadcasting Sep 10 1973 42 black full -time employes, and added, "KPFA presents itself as being a `right -on Putting broadcast money behind broadcast words organization, but close examination would show that KPFA has done an excellent Industry's political- action and serves a dual function: to raise money 'write off' job on minority people and political- education committee gets to contribute to congressional campaigns others in the community." Besides the added heft with addition of first through one of its divisions, the Televi- Berkeley stations, Pacifica operates KPFK- full -time executive director sion and Radio Political Action Commit- (FM) Los Angeles and wBAI(FM) New tee (TARPAC), and to raise funds to in- York. Political fund raising, despite Watergate, form broadcasters and legislators on what Pacifica's application for a new FM is still going on, and functioning in that is happening on major broadcast issues in Washington has been in hearing status area for the broadcasting industry is the through the other division, the Television for four years. At one time, it faced National Committee for the Support of and Radio Political Educational Commit- competition for the channel from the Na- Free Broadcasting, which last week got tee (TARPEC). tional Education Foundation, which later its first full -time executive secretary. Douglas Manship, president of the dropped out of the contest. Established in August 1972 by the Na- Manship stations and chairman of both Actually, only several days have been tional Association of Broadcasters, the NCSFB and TARPEC (Jack Rosenthal taken up in hearing. And Pacifica is now NCSFB has its headquarters at the NAB of Harriscope Broadcasting Corp. is petitioning the commission to grant the building in Washington, but it is not part chairman of TARPAC), claims that the application without hearing or to clarify of that organization. Basically, NCSFB Watergate stigma has not hurt the coin- the issues. The one major issue involved represents the kind of trouble that is more familiar to Pacifica than criticism from a citizen group. It seeks to determine whether Pacifica is qualified to operate on Single Station Market a channel reserved for educational purposes, but is so broadly framed that, Pacifica complains, the commission's Broadcast Bureau is using it as authority MIDWEST to check into Pacifica's stations' use of four -letter words. Fulltime AM with solid potential for growth. This is truly an "Area Type" facility, with Senate pulls rug half estimated 1973 gross of $180,000. way out from under OTP Price is $375,000 on terms. It unanimously adopts appropriation cutting offices' budget by 50% Contact: Richard A. Shaheen The fiscal future of the White House Of- of the Chicago Office fice of Telecommunications Policy looked bleak last week. By a vote of 87 -to -0 the Senate voted to uphold the substantial cuts the Senate Appropriations Commit- tee had made in OTP's 1974 budget request. Approved by the Senate last Wednes- media brokers. day (Sept. 5) was H.R. 9590, the multi- America's most dynamic and experienced billion- dollar appropriations bill for the Ave., N.W., 20036 (202) 393 -3456 Treasury Department, Postal Service, and WASHINGTON, D.C.: 1100 Connecticut other federal agencies. Contained in the CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 million that the bill is the $1.5 for OTP DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 Senate Appropriations Committee had recommended (BROADCASTING, Aug. 13). SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 The amount is less than half the $3,270,- 000 OTP had requested. Brokers of Newspaper, Radio, CATV & TV Properties OTP has said that if it receives only $1.5 million, all of its research projects would have to be eliminated and there would be substantial staff cut- backs -beyond the 20% staff reduction it had Cable TV- Exclusive planned to effect by next June. The Senate bill will go to conference with the House -passed version of H.R. 9590, which contains $2,070,000 for MIDWEST OTP in fiscal 1974. Need positive cash flow ?? Mature, two - Changing Hands system package in small, two- station market. Approved 2,350 subscribers. The following transfer of station ownership has been approved by the FCC Priced at $816,000. (for other FCC activities see "For the Record," page 63) : Call Don Wyckoff KTBC -TV Austin, Tex.: Sold by family at the San Francisco Office of late President Lyndon B. Johnson to Times -Mirror Co., Los Angeles, for $9 million (see details, page 12).

Broadcasting Sep 10 1973 43 mittee's activities. "All we are doing is $2,000," he points found nothing in any of the eight peti- following the mandate of Congress," out. "Our aim is just tions it was opposing to recommend them. which has authorized business interests to get the congress- The petitions involved: to set up and operate political- action and man's ear." The ownership interests of Ktrrv(Tv) education committees, says Mr. Manship. Mr. Manship says and KSAL -TV, both Salt Lake City, in Spearheading the committee's opera- that the $2,000 figure Community Television of Utah, Inc., one tion in Washington is Spencer Denison, is what TARPAC of two cable systems with franchises in who has just resigned his position in considers "a limit of the city (file nos. CSR- 387[X] and CSR - NAB's station -relations department to good taste" in politi- 404[X]). Because of interests of the sta- become the executive secretary and only cal contributing, but tions not only in the cable system but in full -time employe of the NCSFB ( "Closed he said that amount other media in the city -newspapers and Circuit," Aug. 27). could be exceeded in broadcast -"this case falls squarely with- Mr. Denison agrees that the tentacles some circumstances. in the intended coverage of the rule," the of Watergate have not strangled the TARPAC contrib- department said. committee and do not threaten to do so. uted only to incum- The San Francisco Chronicle's in- He points out that fund- raising solicita- bents last year be- terest in KRON -FM -TV San Francisco and tions make it clear that the political - cause of its limited three cable systems in the Bay area (file action committee can by law accept only funds, according to no. CSR -409[X]). These other media in- individual contributions, while the politi- Mr, Denison Mr. Manship. The terests, particularly that involving the cal education unit, which is just starting committee's first priority, he says, in- newspaper, "so significantly aggravate up this year, may also accept corporate volves races of senators and congressmen media concentration in the San Francisco - money. (Operating expenses for the on key committees (primarily Commerce, Oakland areas as to make divestiture" of Washington office come from the funds Judiciary and Rules). the cable system "essential," the depart- of both committees.) The political-action committee collect- ment said. Then, too, he says, the committees ed $41,736.65 from 513 broadcasters Newhouse Broadcasting Corpora- last have separate bank accounts, engage a year, Mr. Denison says, and spent tion's ownership of WSYE -TV Elmira - Washington law firm (Webster & Kilkul- $28,609.88 on 40 candidates (only two Corning, N.Y., and cable system in Corn- Ian) as consultants in dealing with the of whom lost their bid for re- election.) ing (file no. CSR -415[X]). The depart- campaign- spending law, and periodically The $13,000-plus carryover will go to ment concluded that breakup of that file reports of receipts and expenditures 1974 congressional races, he adds. crossownership "will promote local di- with the secretary of the Senate and the versity and competition and will remove clerk of the House. "We operate in a Newhouse's economic incentive not to fishbowl," Mr. Denison says. develop to their fullest potential either He also points out that last year Justice frowns the cable system or, "as is more likely in TARPAC did not contribute over $2,000 this case, WYSE -TV." The station is a to any single congressional candidate. on eight more satellite of WSYR -TV Syracuse, N.Y. "Obviously you can't buy anyone for KID- AM -FM -TV and KIFI -TV, both crossownership Idaho Falls, Idaho, whose licensees each own 25% of the cable system there (file waiver requests nos. CSR -401[X] and CSR -425[X]). KIFr- FCC also hears oppositions TV is owned by the publisher of the only from two citizen groups daily newspaper in the city. "Petitioners' CATV- TV -AM -FM newspaper interests in Idaho Falls makes this a virtually irre- PUBLIC The Department of Justice is proving to be a prolific producer of oppositions to sistible case for application of the divesti- petitions for waiver of the FCC rule ture requirement," the department said. NOTICE barring crossownership of cable television Ksnw(Tv) Salinas- Monterey, Calif., systems and television stations in the and its satellite KsBY(TV) San Luis same market. The Obispo, Calif., and 14 cable systems in The Town department has been of Carmel, New York grinding out such oppositions since May the area with which they are commonly is requesting proposals for (BROADCASTING, May 21), and in July owned by Central California Communica- it said there were more than 60 waiver tions Corp. (file no. CSR -400[X]). "Cen- cable communication franchise petitions in all that it had its eye on tral California," the department said, "has failed to be awarded. Public hearing (BROADCASTING, July 16). Last week, it to show that divestiture would not produced oppositions to eight more. increase diversity and competition." for all interested parties will be What's more, citizen groups, normal- WTHI- AM -FM -TV Terre Haute, Ind., held on September 12, 1973 at ly associated with petitions aimed at and the cable system there (file no. CSR - broadcast station operations, last week 394[X]). The principal owners of the sta- 7:30 in the evening at the Meet- began participating in proceedings in- tions and the cable system are also prin- volving cipal owners ing Room, Mahopac Fire House, petitions for waiver of the rule - of the only daily newspapers urging the commission to break up the in the city. Considering the local domi- Rt. 6 & Croton Falls Road, crossownerships involved. nance of the CATV- TV -FM -AM -news- Two paper aggregate that Mahopac, New York. filed petitions last week. Citizens petitioners' owner- United for Better Broadcasting, of Lans- ship interests bind together, the depart- ing, Mich., requested the commission to Address all inquiries to: deny the petition of Gross Telecasting Inc., licensee of WJIM -TV Lansing (file Money maker. The National Asso- Albert Foshay, Supervisor no. CSR -409 [X]). And the Committee ciation of Broadcasters cleared for Open Media, based in San Jose, Calif., $252,000 at Its 1973 convention last Town of Carmel said the commission should deny the peti- spring in Washington, the associa- Town Hall tion filed by Gill Cable Co., which is tion's executive committee was told affiliated with KNTV(TV) San Jose (file last week at its regular monthly meet- Mahopac, New York no. CSR -395[X]). ing. The income was derived from The Justice Department, which has rental of exhibition space after pay- made it clear it feels the commission ment of all convention -associated ex- should measure the waiver petitions penses, except staff overhead. In- against a standard designed to assure come for 1973 was about the same diversity of ownership of mass media, as that for 1972.

Broadcasting Sep 10 1973 44 yoming ontier Days

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121 110558 ment said, no showing could be made Programing From 500 -watt that retention of the CATV -TV cross - ownership would foster diversification of control of the media in Terre Haute. Almost done: to 50 -kW models, California-Oregon Radio Co.'s KIEM- Tv and KRED(AM), both Eureka, Calif., end of blackouts and Humboldt Bay Video Company's cable system there (file nos. CSR -366[X] this season all Gates AM and CSR -422[X]). The majority of the board of each company is composed of Senate passes its version shareholders in the other, the department of trial antiblackout bill; transmitters offer noted. In addition, the publisher of the House holds hearings to give county's only daily newspaper owns 10% Rozelle his last words of the cable company. "The crossowner- 125% positive ship between Eureka's CATV system and The Senate last week approved legisla- KIEM -TV and the entire nexus of media tion to lift television blackouts of home interrelationships in Eureka present the professional sports events, and it became peak modulation type of situation for which the divestiture clear that the House intends to follow remedy ... is particularly appropriate," suit this week. Those developments, the department said. coupled with the Nixon administration's KORK -TV Las Vegas and Nevada support of the concept, made it appear capability. Cablevision Co., owner of a cable system virtually certain that an antiblackout law there (file no. CSR -407[X]). The owner will be on the books shortly after the of both, Donald W. Reynolds, also owns regular football season begins on Sept. 16. At full output the Las Vegas Review -Journal and KORK- The bill that passed the Senate last AM-FM Las Vegas. The requested divesti- Thursday (Sept. 6) by .a thumping 76- ture is not justified under the facts, the to-6 vote is a very slightly modified ver- power. department said, adding: "Indeed, the sion of S. 1841, introduced by Senate situation is on so clearly within the ambit Communications Subcommittee Chair- of the policy considerations underlying O. Pastore and ap- BO 80 100 man John (D -R.I.) 40 1 20 125 [the divestiture rule] that this petition proved by the parent Commerce Com- should be denied." mittee on July 18 (BROADCASTING, July eo 23). MODULATION The Senate-passed measure provides, through an amendment to the Communi- Now you can increase the impact of Almost every day hes in cations Act, that for a period of one year your signal without increasing distor- town, Commissioner no TV station, TV network or CATV tion or transmitter carriér power. With system may carry out any agreement un- Robert to der which it is prevented from broadcast- 125% capability, you get 2 dB more E Lee finds time go to the Office Health Club. ing home games of any pro football, audio power in the pósitive peak. An baseball, basketball or hockey team when important edge in highly competitive ab,map a of hum physwal tickets are no longer available for pur- ,mniera lr markets. That's why were where we arc. chase by the general public 72 hours in seul thefts why we operate the it.), From the 50,000 -watt to the 500 - we do. advance. (The original bill had stipulated an"wWe're your watt model, Gates AM transmitters wp,e equipment 48 hours. The 72 -hour provision was the the .t ,Ì now 125% peak modu- lime. And , d,wd s result of an amendment offered by Com- offer positive Wen staff m devise a Noes, pgfu rogram lation capability at full power. for vou. no matter how tight your merce Committee Chairman Warren information nor rates are quite reasonable, Magnuson [D- Wash.] and approved by Write for more on the and we have al memb.n transmitter for your operation. Zt voice vote.) n On the House side, where Communi- that tilt. at '' Commissionerlxguess FemÌJa' our exenase ",aIa in mi`" is tinder guidance. cations Subcommittee Chairman Torbert am M wn ; l- r Ìipin we`lleS. idrOil' H. Macdonald (D- Mass.) was winding rapn ïr Wlo ñ 'ünin 7M:í `lmmrm down hearings on his H.R. 9553 and dofon,mwmnnlnmay''l mn ne Or drop in and personall, make other antiblackout bills, National Foot- yptcal. but he arrangement. for your foie tinit ball League Commissioner Pete Rozelle 7fwK n ,ue.,,,,,, OfficeHealthClub Crrti charged that the proposals are aimed at .or. MY;;ar"_w determining when, where and how NFL games are to be telecast. "These proposals Testimonial. FCC Commissioner are entirely unprecedented," he said. "I'm Robert E. Lee was never thought of not aware that Congress has ever before as the commission jock. But there he in the history of the United States at- was, last week, staring out from a flyer tempted to determine by amendment to distributed by the Office Health Club the communications laws how the pro- as a means of promoting business. ducer of one form of commercial tele- The club, located directly across the vision programing shall present its street from the commission offices, programing to the public- particularly on M Street, In Washington, has be- when the primary impact of the bills will come something of a restful, reinvigo- be on the producer's interests in areas rating haven for the commissioner. having no relationship to television. That He works out there frequently, and the proposed bills will be damaging to credits the exercise and therapy he professional football is, we think, beyond received at the club in the past year question. The only realistic issue is how with curing an ailing knee. So when damaging they will be and how soon the club's management asked if It these damaging effects will be felt." might use his picture in a flyer, he In attempting to dispel what he called agreed. No payment was involved; some common misconceptions about pro HARRIS he Is simply a satisfied customer let- football, Mr. Rozelle pointed out that GATES DIVIS /ON ting the world know how he feels the sport's economic base still rests with .wncy, Illinoi562301, U.S.A. about the Office Health Club. game attendance. "The NFL would pre-

Broadcasting Sep 101973 46 Lost cause? Pete Rozelle (r), commissioner of the National Torbert Macdonald (D- Mass.) (I) last week, but It may have been Football League, reiterated the NFL's opposition to antiblackout in vain: The Senate has passed its version of such a bill and legislation to House Communications Subcommittee Chairman all indications point to the House doing the same. fer to greatly modify its television prac- sary if in the seasons after 1977 any the 1961 antitrust exemption which per- tices-or abandon television in its en- member club might undertake to add to mits sports blackouts. "We never claimed tirety- rather than experience the results its schedule of telecasts in this fashion." it wouldn't hurt [football] financially," he of a significant conflict between television If Congress does decide to enact a said. "It's not a shot in the arm, but it's programing and gate attendance," he said. bill on a one -year, experimental basis, not a mortal wound either." If NFL was not bound by a long -term he said, "we will not even wait for the In his testimony, George H. Duncan, network contract, he added, the league presidential signature on the bill [before president of the Metromedia Radio Di- would, because of the pending antiblack- abiding by it]." But he expressed the vision, who was among those accompany- out bills, "be giving serious consideration hope that at the end of the trial the ing Mr. Rozelle, said that if blackouts to adopting the television practices of situation would be carefully reviewed. are lifted on NFL home games "the eco- other sports -to limiting our Sunday "Nobody is trying to persecute you nomic feasibility of continuing to broad- afternoon telecasts to selected national [the NFL]," Mr. Macdonald told Mr. cast the games will be very seriously game -of- the -week telecasts." Then, he Rozelle. "We are asking you to pay eroded if not completely out of the ques- said, NFL member clubs would be left your dues for what Congress did for tion. Our company, for one, would take to arrange their own game telecasts. you," he said, referring to enactment of a very hard look at the question of One damaging effect of the legislation, Mr. Rozelle said, is that fans will delay purchasing their tickets. But because most fans have already purchased tickets, he said, the most immediate impact will be to increase "no shows" - Alignment Problems? those who purchase tickets but do not appear at games. Crowds are a major element in the atmosphere of games, he said, and are even a factor in the performance of the home team. No -shows also affect stadium authorities and others who have interest in parking and concessions, he said. "We are talking about parking and concession receipts totaling in excess of $15 million annually." Mr. Rozelle also contended that anti - blackout legislation would substantially Not with Fidelipac's reduce radio audiences, and hence the - new easy to use Automatic financial base of the broadcasts. Tape Cartridge alignment aids! Keep Finally, Mr. Rozelle contended that your cart equipment in perfect working order with: "today's `no -show' rapidly becomes to- Fidelipac's 350 STA Alignment Cartridge morrow's non-ticket buyer," because fans Fidelipac's 350 STF Wow and Flutter Cartridge will be guaranteed that they will see Fidelipac's Head Insertion Gage games on television. "Ultimately over- Fidelipac's Height Gage Aligning saturation and changed attendance habits Your will push football down the same path Each one available individually or combined in a followed by professional boxing-which money saving kit with bonus booklet, ALIGNING YOUR Cartridge System largely destroyed itself with TV over - CARTRIDGE SYSTEM. saturation," he said. Available through your Fidelipac Distributor. Order them now so you'll be broadcasting the perfect cart The commissioner also NFL attempted sound your listeners deserve. to allay fears that the NFL was opposing the bills because it planned to switch from free television to pay TV or pay cable. In recent negotiations with CBS, he said, the network had sought to pro- FIDELIPAC hibit the NFL from using any other form 3 Olney Avenue, Cherry Hill, N.J. 08034 of television through 1977, but the NFL (609) 424 -1234 resisted because it believed "some sort of minimal experiment might be neces- Fidelipac is a registered trademark of TelePro Industries Incorporated

Broadcasting Sep 10 1973 47 whether we want to continue to carry the Congress imposes an antiblackout re- make the TV rights for home games avail- games at all." quirement, it should not apply to baseball. able at reasonable rates whenever an Another facet of the problem, he said, Antiblackout legislation, Mr. Kuhn advance sell -out occurs. is whether radio stations could continue charged, has the potential to undermine "Such a bill could provide for direct to maintain the regional networks they the baseball gate. "If the public knows criminal or civil penalties for clubs which have established to carry games into a game is to be televised if sold out," he fail to comply," he said. "This approach remote areas. explained, "there is a tendency for the would leave the leagues or the individual NFL football is "prestigious program- public to lay back and not to buy tickets." clubs maximum freedom to bargain for ing" and usually profitable for a radio Thomas E. Kauper, assistant attorney the contractual arrangement they found station, he said, and blacked -out home general in the Justice Department's anti- most desirable, and would likewise leave games are the most important element trust division, reiterated the administra- the television industry free to see what- in the ability attracting sponsorship. "In- tion's support for antiblackout legisla- ever arrangement is preferred." deed," he said, "without the element of tion that he had voiced last October dur- In a statement filed with the Mac- exclusivity, there may be very little ap- ing Senate Communications Subcommit- donald subcommittee last week the Asso- peal to sponsor the game on radio, no tee hearings. But he expressed doubt ciation of Mamimum Service Telecasters matter how inexpensive." about outlawing blackouts through leg- said it does not take a position on any Baseball Commissioner Bowie Kuhn islative amendment to the Communica- of the pending antiblackout bills. But it opposed antiblackout legislation, con- tions Act (which all the pending bills urged that if such a bill is adopted it tending that baseball is already making would do). "The major problem with include language "to make clear that a large percentage of its home games seeking to require home telecasts through formerly blacked -out home games will available for telecasting in the teams' amendment to the [act] is that the act be made available on reasonable terms home city. provides for regulation and enforcement to a local, free television station before Regular-season telecasting of home mechanisms only vis a vis the communi- they may be carried as CATV pay tele- games varies because broadcast rights are cations media," Mr. Kauper said. "The vision or over- the -air pay television sold by individual clubs, he explained. [FCC] would appear to have no enforce- originations." Under baseball's contract with NBC, he ment power over professional sports But Amos B. Hostetter Jr., national added, the World Series, divisional play- clubs. Any enforcement action would chairman of the National Cable Television offs and the All -Star games are not have to be taken against television sta- Association, told the subcommittee NCTA blacked out, although regular -season tions or networks which have rights favors limiting legislation to what appears Saturday and Monday-night games under under contract to televise the sporting to be the chief concern -public access the network contract are blacked out in events in question." to sold -out pro football games. home cities. Ap alternative approach, he said, Some professional sports clubs have "We have reasonably accommodated would be legislation that could "simply contracts with cable operators, he point- our mass audience, by our broadcasting assert the power of the Congress to ed out, and the rights of those viewing practices and by our ticket -pricing prac- regulate professional sports activity in pro sports via cable should be protected. tices," he said. "We believe that the tele- interstate commerce," and require teams He also expressed the concern that one vision decisions should remain with pro- that market television rights by joint side effect of legislation would be to fessional sports." He added that if agreement among league members to activate the FCCs antisiphoning rules, which provide that sports events cannot be cablecast if they have been carried by free television during the preceding two years. If TV carriage of home sports contests were to have an adverse impact on stadium attendance and the blackout was reinstated "then the effect of the legislation would be to preclude alternative means of providing these games to the public," Mr. Hostetter said, urging clarifi- cation of this problem in the legislation. He assured the subcommittee that the CATV industry wants only to broaden public viewing choice and "is not and does not wish to be a threat to advertiser supported television. We . have no intention of attempting to 'siphon' off sports and other popular programs now carried on so- called free television."

Program Briefs Telethon tops record. Twenty -hour Jerry Lewis Labor Day telethon in behalf of Muscular Dystrophy Associations of American raised almost $12 million in pledges, third more than $9.2 million raised in 1972, it was reported last week. Las Vegas -originated TV benefit had 152 stations in line -up, two more than last year. Telethon officials expect, based on previous years' experience, to collect 106% of actual amount pledged. TV therapy. Brut Productions, New schaler ELECTRONICS CORPORATION York, reports initial sales on the half-hour TV series, Group Therapy with Dr. Irene , 75 W CASTILIAN DRIVE SANTA BARBARA RESEARCH PARK Kassorla, in 13 major markets. Stations GOLETA, CALIFORNIA 93017 TELEPHONE (805) 968.0755 which have acquired show as trade -out for two commercials promoting Dr. Kras-

Broadcasting Sep 10 1973 48 sorla's book on mental health include WTAF -TV Philadel phia; WJAN(TV) Can- Broadcast Journalismft ton, Ohio; WPGH -TV Pittsburgh; KPTV- (Tv) Portland, Ore., and WTCG(TV) At- lanta. Dart game resumes Another crown. PSS, new programing subsidiary of Dancer- Fitzgerald- Sample, in the East Room is producing Miss World-U.S.A. beauty Watergate gets lesser role pageant. Ninety -minute special marks net- at latest Nixon news conference; work television debut of the pageant, attempts at banter fail which will air Tuesday, Sept. 25 as late to camouflage tension night presentation of ABC's Wide World between President and media of Entertainment. 'It Pays' .. , in 60 markets. Worldvision It was almost like a normal presidential Enterprises reports that It Pays To Be news conference. Members of the White Ignorant, half-hour comedy series, has House press corps, packed into the East been sold in 60 markets for fall start. Room of the White House last Wednes- Program will be carried in prime -time- day (Sept. 5), asked questions covering access periods by 28 stations in top 50 a wide range of subjects -the Middle markets, and in both network prime time East, the economy, the President's do- and prime- access time in markets below mestic program. There were questions, top 50. too, about Watergate, of course. But they Daytime drama. ABC-TV will carry 10 did not blot out virtually everything else, original 90- minute drama presentations as they did at San Clemente two weeks of original scripts under the title ABC earlier, in the first news conference in five Afternoon Playbreaks, expanding from months. three such specials telecast during the But, if the atmosphere was somewhat past season. They will be scheduled once more relaxed, on both sides, things were a month from 1:30 -3 p.m. and will en- not back to normal. Some of the report- compass serious drama, comedy, mystery- ers' questions still had rough edges to adventure and romance. them. And if President Nixon had his `Dating Game' spree. Station Syndica- feelings under better -that is, easier - tion Inc., New York, a Sandy Frank corn - control, his resentment of the news media pany, reports sales of its weekly prime - was still discernible. access series, New Dating Game, in 28 Again, CBS News's Dan Rather, whom of top -30 markets in less than one month the President in San Clemente had en- of selling. Buyers include WABC -TV New gaged in a volleying match on the ques- York, Iona (Tv ) Los Angeles, WBBM -TV tion of the newsman's respect, or lack of Chicago, WCAU -TV Philadelphia, KRON -Tv same, for the presidency, was picked on San Francisco and WJW -TV Cleveland. for special attention. When Mr. Rather Second round. Second annual leukemia said he was following up a question of ABC's Tom Jarriel about the Watergate radiothon is scheduled for Feb. 16 -17, Command 1974, with show originating at Burbank tapes, the President, wearing the tight Studios, Burbank, Calif., under direction smile he dons when sinking his own of National Leukemia Broadcast Council, knives, remarked about the two networks Performance? "working together." Mr. Rather replied, Sherman Oaks, Calif. Larry C. Vander- veen, sales manager, KGa(AM) Los An- "No, not always, Mr. President." And the RCA SERVICE DELIVERS geles, is president of council. Initial leu- understatement drew chuckles from some kemia radiothon took place last February, newsmen. But the President had the last raising $120,000 from 36 participating word: "Thank heavens you are competi- Expert Repair stations in 30 markets. Aim this year is tive." to enlist 100 stations in fund -raising But that may have been personal. Gen- event. erally, he indicated his views about tele- and Overhaul Service vision in responding to a question on `Concentration' in 30. Jim Victory Tele- whether he was concerned about a need FOR: vision Inc., New York, reports that its to rebuild confidence in his leadership. Video tape recorders TV Cameras weekday, half-hour game series, Con- Yes, he agreed, winding up for a jab, centration, has been bought by 30 sta- Antennas that was a problem -what with four Microphones tions in first month of sales. Syndicated months of prime time in which the Presi- Transmitters series, produced by Goodson -Todman dent was attacked "by innuendo, by leak, Installation and with Jack Narz as host, has been by, frankly, leers and sneers of commen- Console sold in nine of top -10 markets, includ- TV Projectors tators, which," he added, "is their perfect Microwave ing WNBC -TV New York, KHJ -TV Los right." Angeles, WCAU-TV Philadelphia, WBZ -TV Dial either of these offices for full The print media got theirs too. In dis- information about fast. dependable Boston, KPrx(Tv) San Francisco, wWJ- cussing the controversy over his real broadcast equipment maintenance Tv Detroit, wEws(Tv) Cleveland, WTOP- estate, President Nixon said the audit he service from RCA: Tv Washington and wr n(Tv) Pitts- had done "gave the lie" to reports that Chicago (312) 965 -6356 burgh. were "carried, usually, in eight- column Philadelphia (215) HO 7-3300 Togetherness. Beckwith Presentations, heads in most of the papers of this coun- Or contact: New York and Los Angeles, is develop- try." The retraction, he said, usually ap- RCA Service Company ing half-hour syndicated series, Mixed peared back among the "corset ads." A Division of RCA Doubles, slanted toward women who But the second presidential news con- Technical Products Service want to share their husbands' Bldg. 204 -2, Camden, N.J. 08101 interests. ference in three weeks demonstrated that, Phone (609) 779 -4129 Series will feature Melinda Fee, day- whatever he thinks of it, the news con- time dramatic series actress, who is said ference can be as useful to the President to be expert scuba diver, skeet shoot- as to his inquisitors -if not more so. In er, race -car driver, gourmet cook and answering the question about the need to health -food authority. restore confidence in his leadership, he RCA

Broadcasting Sep 101973 49 22 day (Sept. 5), the first day Congress "a complete package returned from its month -long vacation, says that the Watergate Committee "shall not conduct any hearing or receive any testimony or evidence except in executive session ." That was the Frmalmii original version of the legislation, but it TBM -8000 $975 had been speculated that Senator Dole Digital frequency monitor would change it to preclude only TV cameras. In a floor statement, the former chairman of the Republican National Com- Q and A. President Nixon answers ques- mittee emphasized that the tion from NBC's Richard Valeriani at last resolution is in no way intended to interfere with the week's news conference. (NBC News photo) committee's hearings or with the rights of the news media to report on them. TBM -8500 $850 said the first order of business on his He said the resolution is aimed at pro- Modulation monitor part is not to allow his own confidence to tecting the interests of the public and destroyed. Second, he said, confidence be safeguarding the rights of innocent par- in his leadership is restored as a result of ties involved by "ending the presidential action. sensational wave of publicity" generated by TV cov- So there he was, bathed in television for remote monitoring erage of the hearings. He added that it lights, demonstrating a reasonable amount was time Congress turned its attention of -confidence to the nation via the self away from Watergate to deal with other three television networks. As for the sec- problems. ond step, he led off the conference with Two weeks ago, in announcing his an announcement that he would be send- TBM -8800 $485 intention to offer the resolution, Senator ing Congress a second "State of the RF amplifier Dole claimed his Kansas constituency Union" message in which he would press was "sick and tired" of watching the for a number of pieces of legislation he hearings on television. said were urgently needed the areas -in Senate Democratic Whip Robert C. of energy, housing, revenue sharing, Byrd (D- W.Va.) last week also con- among them.. And he criticized Congress from the -FULL -CHOICE" line tended that the public is weary of the for "a very disappointing performance." televised hearings. The telecast of the news conference In an interview on. NBC -TV's Today McMartin and shares got slightly lower ratings for show, the senator said that continued MCMARTIN INDUSTRIES INC 8600 SOUTH 76mft STREET network -affiliated stations in New York OMAHA NEBRASKA 68127 TELEPHONE i4021 331.2000 telecasting could "create a backlash" Los than regular program- and Angeles against the Watergate Committee. But ing usually carried in the same time he added that "I would be opposed to period. concluding the hearings. I don't think Based on Nielsen in those Overnights the people of the United States want the two cities, the three network TV stations hearings ended until the work is done." and had an average rating of 3.8 a total When asked whether Senator Byrd share of 49 in New York and an average would support the Dole resolution, a rating 6.4 and a total share 70 in Number 1* of of spokesman said he would not and pre- Los Angeles. ferred to follow the lead of Watergate In the week before the Nixon speech, Committee Chairman Sam Ervin Jr. (D- with adults, the 3 -3:45 p.m. period, filled with regu- N.C.). lar programing, had an average rating of A Watergate Committee spokesman 4.4 57 on the three and a total share of said the members will meet this week to network stations in New York and an all day long decide when to resume the hearings, and average 6.3 and a total share rating of of added that the committee has no current 78 in Los Angeles. plans to bar television cameras. "Our AM & FM radio Mr. Nixon's Aug. 22 news conference feeling is that it's up to the networks," San Clemente, captured an Monday thru Friday from Calif., the spokesman said. "They are the ones average rating 5.5 and a total share (6AM- Midnight) of of paying for the coverage." 63 on network affiliates in New York and Morning: TOTAL ADULTS 18+ an average rating of 6.5 and total share of 63 in Los Angeles. Journalism Daytime: TOTAL ADULTS 18+ Briefs Night: TOTAL ADULTS 18+ Inside China. Seven.ABC newsmen will Dole seeks to restrict enter People's Republic of China on Sept. * ARB- Davenport. Rock Island Moline Total 20 for six-week assignment shooting news- Survey area. April -May 1973. Average Watergate coverage film for various ABC -TV news programs Quarter-Hour Estimates. Data and and one documentary. estimates subject to limitations as He introduces resolution that -hour Trip by the published by ARB. would confine Ervin panel newsmen will implement agreements to executive sessions, reached by Elmer W. Lower, president of which would effectively ban ABC News, and Leonard H. Goldenson, live reporting by the media chairman of American Broadcasting ;21° Companies Inc., with Central Broadcast- As he promised, Senator Robert Dole ing Bureau of eople's Republic during N1ß 9i9 (R -Kan.) last week introduced a reso- recent three -week working visit there. lution aimed at halting television cov- UPITN adds. UPITN reports that two erage of the Senate Watergate hearings additional stations have signed for its Gities °stern tO No (BROADCASTING, Sept. 3). But the sena- daily St.64 & e electronic news service, raising total tor's resolution would also bar coverage number of subscribers to 14. New clients SWeslern Minois by the other media and exclude the pub- are KKHJ -TV Los Angeles, effective today rep by THE CHRISTAL CO. lic from the sessions. (Sept. 10), and WMSH-TV South Bend, The resolution introduced last Wednes- Ind., starting Oct. 8.

Broadcasting Sep 10 1973 50 The company will be temporarily located Broadcast Advertising, at the Delmonico Hotel, 502 Park Ave- nue, suite 1602, New York. Phone: How to Y &R backs new agency (212) EL 5 -2500. New York got another advertising ship small agency when Ammirati Purls AvRutick Business Briefs opened its doors last week. One of the Wsrv(AM) -wEcM- factors that distinguishes APA from Rep appointments. (FM) Claremont, N.H.: Grant Webb & new agencies, however, is that other Co., New York (national), and Harold Young & Rubicam owns 50% of H. Segal & Co., Boston (New England). á hurry. five big the stock and occupies two of the seats on the board of directors. APA Olds back with Grambling. Oldsmobile can handle accounts that might prove Division of General Motors, Lansing, to be product conflicts for Y &R and it Mich., through Leo Burnett Co., South- can also take advantage of some of the field, Mich., has renewed for fourth year VAS® depth of support services the second partial sponsorship of Grambling College largest domestic ad agency can give it. Football TV Highlights, commencing First client is Chrysler- Plymouth's Trail- Sept. 23. blazer, a four -wheel -drive wagon sched- Pigskin spots. With football season get- uled to be introduced next year. Such a ting under way, New York Life Insurance vehicle would conflict with Y &R's In- is ready to kick -off its second season of ternational Harvester account. football- oriented commercials created by HANDLING SPECIAL Julian AvRutick, formerly a senior vice Compton Advertising. Beginning Sept. 15, AIR LINES president at Y&R, is president of the new pool of six 30- second spots will be seen gELTA agency. Martin Purls and Ralph Am- on professional and college football games Delta guarantees delivery on mirati, vice presidents and creative group telecast by more than 600 stations, includ- the flight or routing you specify heads, are the executive vice presidents. ing NCAA games on ABC -TV. between most Delta cities. Packages accepted up to 50 lbs. with length plus width plus height Spot strong in second quarter. Investmerts in spot television by national and regional not to exceed 90" total, with only advertisers climbed by 10.3% to $406.2 million in the second quarter of 1973, according one dimension exceeding 301 to Broadcast Advertisers Reports figures released last week by the Television Bureau Delivery to Delta's passenger of Advertising. Product categories that showed significant gains were passenger cars, counter or air freight terminal at up 24% to $34.6 million; records and tapes, up 85% to $9.6 million; beer and wines, the airport at least 30 minutes prior up 25% to $26.3 million; airlines, up 28% to $26.3 million, and apparel, footwear and to scheduled departure time. accessories, up 49% million. to $9.3 Pick-up at DASH Claim Area Estimated expenditures of top -100 national and regional spot -television advertisers next to airport baggage claim area

1. Procter & Gamble 823,481,300 51. Westinghouse Electric 1,733,400 30 minutes after flight arrival at 2. General Foods 13,835,400 52. Scott's Liquid Gold 1,725,400 destination. 3. Colgate -Palmolive 9,216,600 53. Mars 1,691,800 Charges for DASH shipments 4. American Home Products 6,954,300 54. Standard Oil of Indiana 1,597,100 5. Lever Brothers 7,752,900 55. Philip Morris 1,555,300 are nominal. Delta reservations will 6. Coca -Cola 6899,600 56. American Dairy Association 1,550,700 be pleased to quote actual charges 7. General Motors 6,660,100 57. C. P. C. international 1,537,200 8. Bristol -Myers 6,224,400 58. Del Monte 1,534,400 between specific points. 9. Ford Motor 6,085,300 59. Popeil Brothers 1,519,700 Payments accepted in cash, by 10. General Mills 5,765,900 60. F. W. Woolworth 1,471,400 check, most general - 11. Chrysler 5,531,800 61. Gulf & Western Industries 1,465,500 company 12. Pepsico 5,263,700 62. Volkswagenwerk 1,461,600 purpose credit cards, special credit 13. Krattco 4,453,500 63. Oldsmobile Auto Dealers Association 1,457,900 arrangements or on government 14. William Wrigley Jr. 4,085,900 64. Pillsbury 1,420,800 15. Jos. Schlitz Brewing 3,843,500 65. Atlantic -Richfield 1,419,900 shipments by GBL. LtrÇELTA 16. ITT 3,595,500 66. Marshall Cavendish 1,390,100 17. AT &T 3,391,300 67. Schick 1,379,900 Rate examples (Tax included) 18. Gillette 3,121,200 68. Daimler -Benz 1,377,300 Atlanta- Washington $21.00 19. Seven -Up 2,985,400 69. Sperry Rand 1,374,300 20. Miles Laboratories 2,939,500 70. Rothmans of Pall Mall Canada 1.349,200 Boston -Miami... $26.25 21. Kellogg 2,922,400 71. Standard Brands 1,347,100 Cincinnati- Louisville $21.00 22. American Motors 2,633,600 72. Campbell Soup 1,323,600 23. E. & J. Gallo Winery 2,577,300 73. Faberge 1,255.000 Cleveland- Phoenix $26.25 24. Dynamic House 2,500,200 74. G. Heileman Brewing 1,230,000 Los Angeles -New Orleans $31.50 25. Heublein 2,485,500 75. Johnson & Johnson 1,221,200 Dallas Angeles . 26. Toyota Motor Distributors 2,459,600 78. Mutual of Omaha Insurance 1,192,300 -Los $26.25 27. Norton Simon 2,423,900 77. Goodyear Tire á Rubber 1,191,100 San Francisco -Atlanta $31.50 28. Nabisco 2,407,000 78. Nissan Motor USA 1,178,300 Philadelphia- Houston . $26.25 29. Anheuser -Busch 2,394,500 79. Block Drug 1,148,200 30. Trans World Airlines 2,384,600 80. Continental Air Lines 1,145,300 New York -Tampa $26.25 31. Noxell 2,325,300 81. Dr. Pepper 1,139,300 For full details, call. Delta 32. Alberto -Culver 2,261,500 82. Royal Crown Cola 1,110,700 33. Schering- Plough 2,242,300 83. Chesebrough Ponds 1,110,000 reservations. 34. General Electric 2,165,700 84. Borden 1,087,700 35. Triangle Publications 2,163,800 85. Union Oil of Calif. 1,081,200 36. American Airlines 2,103,400 86. Uel 1,061,200 37. Quaker Oats 2,034,500 87. International Harvester 1,058,000 38. Morton -Norwich Products 2,030,000 88. Pan American World Airways 1,044,300 39. Sterling Drug 1,995,400 89. S. C. M. 1,020,000 40. Greyhound 1,954,200 90. GAF 1,001,800 41. Carnation 1,895,100 91. CBS 993,700 42. Kimberly -Clark 1,871,300 92. Hills Brothers Coffee 971,100 43. Nestle 1,866,000 93. Dark -Eyes 969,400 44. Shell Oil 1,837,800 94. Exxon 931,800 45. Beatrice Foods 1,824,800 95. Pabst Brewing 929,200 46. Toyo Kogyo 1,816,300 96. Squibb 925,900 Delta is ready 47. S. C. Johnson á Son 1,811,800 97. Mattel 924,600 48. H. J. Heinz 1,774,000 98. Ford Auto Dealers Association 895,200 49. Warner -Lambert Pharmaceutical 1,752,800 99. K -Tel International 894,300 50. Hanes 1,747,700 100. American Express 890,300 when you are!

Broadcasting Sep 10 1973 51 for UP1TN, said that even the 65- and Unwanted UHF reception. One Mil- Equipment & Engineering 75 -cent formula would be unduly bur- waukee resident has the dubious - densome to UPITN. Baseball commis- and dangerous -distinction of being sioner Bowie Kuhn was also said to be "turned off" by television. But it was Negotiations go on dissatisfied with the 65 -75 -cent proposal. neither a program nor a commercial Representatives of various parties, in- that was the basis for Hyman Lerner's in AT &T tariff case cluding Thomas Dowd, counsel for complaint. Mr. Lerner for some time Compromise is hoped for with carrier INTV, a trade association of indepen- baffled scientists and cardiologists either acceding to FCC proposal dent television stations, as well as Mr. alike with an Inexplicable eccen- or developing its own rate schedule Henry, urged AT &T to attempt to de- tricity of his pacemaker; the heart- for occasional users of service velop a monthly contract rate that would beat- regulating device would stop be limited to short periods of the day whenever he was near a rear park- lot of the downtown Randolph If AT can come up with a proposal between certain hours. ing &T his pacemaker inactive, for meeting the program -transmission But, although AT &T's representatives hotel. With for a few needs of but part-time users of agreed to consider the proposal, one Mr. Lerner fell unconscious regular before the pacemaker re- its service, the dispute over the carrier's source noted, they "were not too enthu- seconds sumed. Doctors at Milwaukee's Dea- planned hike in rates for occasional users siastic." And the source, who said he on learning that the parking will probably end in compromise. Other- was not optimistic about AT &T's chances coness, lot was the only area where the prob- wise, it may be up to the FCC to settle. of developing a proposal UPITN could accept, expressed doubt that AT &T would lem occurred, pinpointed the WMTV- And the answer should be known by the hotel Tuesday morning (Sept. 11). agree to the proposed compromise unless (TV) transmitter on top of all other parties agreed to it. as the culprit. Electromagnetic waves That is when the parties involved in interfer- are The proposed increase in rates for oc- have been known to cause the AT &T program -transmission case but Mr. Ler- the casional users, which would boost their ence with pacemakers, scheduled to meet at commission's ner's was the first documented in- offices for a fourth time in an effort to costs some $10 million annually, was de- stance of a UHF television signal ad- reach a compromise. signed to go along with a cut in charges for monthly contract users -the networks versely affecting the device, accord- The commission staff has proposed F. direc- -which is expected to reduce their costs ing to Dr. George D'Cunha, that AT&T lower its proposed charge of tor of the hospital's cardiographic $1 per hour (up from the present rate by some $18 million. Those tariffs are now in effect. lab. Mr. Lerner's pacemaker has of 55 cents) to 65 cents for one year of with titanium The contract rates provide for a $55 since been shielded a a two-year experimental period and to a barrier to per month per mile charge, down from steel case which acts as 75 cents for the second year. In addition, UHF waves. occasional users who choose to do so the previous charge of $82.50 for an would be permitted to use 10 hours of average of 17 hours daily. AT &T repre- service each day at a cost of $40 per sentatives last week were reported to have months. During that time, the commis- mile each month, with customers per- said that if the commission staff's 65- sion would be confronted with the knotty mitted to share service. 75 -cent compromise were put into effect, problem of deciding the case -the pro- Under the proposal as discussed at the company would have to boost the $55 priety of the contract rates now in effect a meeting of the parties last week, AT &T charge for contact users to $63 to re- as well as the proposed occasional user would file its new tariffs providing for cover losses. However, that is not part rates-on the basis of the record. That is the 65 cent rate effective on Oct. 1, 1973, of the proposal. And AT &T officials were a task the commission hopes the parties and the 75 cent rate effective on Oct. 1, also quoted as saying that the $55 figure will spare it by agreeing to a compromise. 1974. The company would then be free could not be raised without risking the loss of network business to miscellaneous on Sept. 1, 1975, to file whatever tariffs Briefs its experience proved necessary; the new common carriers. It was to meet that Technical rates become effective three months later. competition that AT &T cut its monthly contract rates. High atop Sears. WTTW(TV) Chicago, AT &T's representatives at the meeting station, has ordered butterfly- is week, public TV did not indicate the company's attitude, Unless the matter settled this RCA Broadcast Sys- AT &T will be free to file its proposed type antenna from and there were mixed views among others tems for installation on new 110 -story present as to whether AT&T would ac- tariffs for occasional users on Sept. 13. The commission made that commitment Sears tower in that city. ABC-owned cept the compromise. vas-Tv Chicago previously had purchased Some thought the company would ac- to AT &T in May, when the company was which will be allowed to file its lower network rates but this type of RCA antenna, cept it. But others felt that the issue hung new concept for improving not its higher rates for occasional users. used to test on whether AT &T could fashion a pro- TV reception. meeting needs of UPITN under the commission's posal for the However, Santa which, in distributing news programs to order, the occasional user rates would Going it alone. Memorex Corp., for 60 days. And Clara, Calif., which had earlier announced clients, wants to use transmission service not become effective or every day but for only a small portion at the end of that time the commission its objective of selling equity interest of the day. E. William Henry, counsel could suspend them for up to three seeking business combination with another company, has announced it has entered into negotiations to continue operations as independent business. Memorex and ILC (Memorex's wholly -owned leasing R. C. CRISLER CO., INC. subsidiary), are seeking agreement from Bank of America and lenders to ILC BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES with view to restructuring debt payments LICENSED SECURITIES DEALERS of Memorex and ILC to amounts which UNDERWRITING - FINANCING are projected to be available for debt service in order to permit firm's continued CINCINNATI operation on independent basis. - tubes. RCA Electronic Com- Richard C. Crisler, Ted Hepburn, Alex Howard Trio of is 36 East Fourth Street, 45202, phone (513) 381 -7775 ponents, Harrison, N.J., marketing three new one -inch vidicon TV camera TUCSON - tubes. RCA 4809 and 4809/B are de- Edwin G. Richter Jr., Fronk Kalil signed for color film TV pickup and are P08 50544. 85703, phone (602) 622 -3336 priced at $350 each. RCA 4588 is designed for low light levels in applications where there is limited amount of motion in scene. It is priced at $400.

Broadcasting Sep 10 1973 52 be hosted by Johnny Cash. Both pilots Music will be produced in New York, .....,,,...... 4.L. In the meantime, Mr. Cates and Phillip A test of country will be responsible for two other primetime country specials this fall. CBS-TV on Saturday nights will air the Country Music Awards Show NBC -TV to try the Nashville sound from Nashville, sponsored by Kraft in two New York -made pilots Foods, on Oct. 15 (10-11 p.m. NYT) hosted by Eddy Arnold. NBC -TV has Accessories The recent news about music on televi- not scheduled the 60-minute Country sion has been about late -night rock. But Music Hit Parade with Johnny Cash yet. NBC -TV is planning to devote some of The NBC special will be sponsored by that late -night time to country music. the American Gas Association, a peren- a la Carl The network has commissioned two 90- nial country-music sponsor. It will be minute pilots to be aired Saturday nights produced in Nashville as well. at 11:30 p.m. NYT in hopes of opening tape Cartridges that time slot to country performers In permanently. The pilots are scheduled Breaking Racks for November and February and will be "That's Why You Remember" -Kenny Cartridge produced by Joe Cates for Phillip Pro- Karen (Big Tree) The people speak ductions. again. This record started out as a com- Cartridge Winders Two weeks ago, sources in the NBC mercial for Faygo root beer. The first programing department leaked word that station Faygo bought in its ad campaign, Everything you need to improve and up- the was with the rating grade your tape cartridge operations is network pleased WIXY (AM ) Cleveland, was reportedly de- performance of Music Country (Thurs- now available from Broadcast Electron- luged with 12,000 requests for copies of ics, Inc. day, 10 -11 p.m. NYT), the summer re- the spot. It was a quick step from ad to placement for the Dean Martin Show. record for Kenny Karen on Big Tree Music Country topped all other programs Records and "That's Why You Remem- in ratings for the first two the Nielsen ber" is taking off quickly. Rack 'em _ w weeks of August (an average 45 share, This is an all-demographic record, re- 22.65 rating). At that time, the NBC placing "Playground in My Mind" by r sources said, there were no concrete Clint Holmes on playlists. Unlike "Play- Up z"..i plans for a continuation of Music Coun- ground," which took the better part of Spotmaster cartridge try, though it was under serious con- four months to break, "Remember " racks come in nine sideration for future use. -a different models, ditty of a song about nostalgia-is hap- holding 20, 25, 40, Mac Davis is slated to be the host of pening very fast. In its two weeks of re- 72, 100 and 200 cartridges. You can get

as . . the first country-music pilot, yet un- lease, the record is on playlists at many free- standing floor racks . table top titled, with guests Charlie Rich, Ann major- market stations, racks . lazy Susan racks . wall - Murray, Tom T. Hall, Patti Page and mounted racks . . . even rack- mounted Stations playing "That's Why You Re- racks. Our catalog shows all of them. Kris Kristofferson. The second show will member" last week included: wixY(AM) Cleveland, KOL(AM) Seattle, KQv(AM) Pittsburgh, KJR(AM) Seattle and WHHY- la (AM) Montgomery, Ala. Wind 'em "Such A Night" -Dr. John (Atco) Now that audiences are accustomed to Dr. John's gravel-pit voice by virtue of his up hit, "Right Place Wrong Time," it ap- Our handy TP -1B car- - -,wt.' pears he will have little trouble finding (ridge winder lets 't - "^ you create your own k.: n , acceptance for a smooth, honky -tonk bal- carts - any length. 7' lad, "Such A Night." Crooning effortless- No need to restrict ly, Mac Rebbennack (the doctor's given your cart operation to stock sizes or to tie up your conven- name) serves up New Orleans night - tional tape equipment loading cartridges. music, made lean and clean by producer Optional tape timer provides precise -to- Allan Toussaint. the- second calibration for making exact - Black and white audiences alike will length tapes. probably appreciate this uncommonly (for Dr. John that is) pretty song. And it is so much without offensive qualities, .and .0l that adults also may enjoy it. Airplay is scattered at this point, with play on! no discernable pattern emerging. Pro- gramers surveyed last Wednesday (Sept. The best carts are Audiopak and Fideli- ''' ~t 5) seemed to like the sound of the record, pac. We stock them but are waiting for stronger sales reports in all sizes for Im- The beat goes on and on and on ... from secondary markets before mediate delivery, no minimum order. going Empty carts, too, plus DL carts (for Jerry Nitzberg is on his way to setting on it. Spotmaster delay machines), alignmdnt a new world record for the longest Stations playing the new Dr. John carts, bulk tape, tape lags, automatic continuous drum solo, in a promotion single last week included: wEAM(AM) splice finders, demagnetizers, splicers Baltimore. and everything else you need to enjoy sponsored by WAYE(AM) Arlington, Va., KLIF(AM) Dallas, KUPD- the pushbutton convenience of modern Mr. Nitzberg continued drumming for (AM) Tempe, Ariz., KPUR(AM) Amarillo, tape cartridge broadcasting. It's all wait- 20 hours, three minutes and 25 sec- Tex., and KRoQ(AM) Burbank, Calif. ing for you . . . from the world leader onds during the rock station's con- in tape cartridge systems and equipment. Call or write today for full information. test two weeks ago. He prepared Extras. The following new releases, listed alphabetically by title, are making a himself for the ordeal by practicing BROADCAST ELECTRONICS, INC. with heavy hammers, punching a mark in BROADCASTING'S "Playlist" reporting below the first 75: A Filmways Company speed bag, consulting a psychiatrist 8810 Brookville Rd., Silver Spring, Md. 20910 and fasting for 24 hours before the ALL I NEED IS TIME, Gladys Knight & (301) 588 -4983 TWX 710-825-0432 event. the Pips (Soul).

Broadcasting Sep 10 1973 53 AS TIME GOES BY, Nillson (RCA). BABY, I'VE BEEN MISSING YOU, Inde- pendents (Wand). BASKETBALL JONES, Cheech & Chong (Ode). THE BED, Peter Cofield (Metromedia). Broadcastingr Playlist DON'T LET ME WAIT TOO LONG, George Harrison (Apple). These are the top songs in air -play popularity on U.S. radio, as reported to Broadcasting EVERYBODY BUT ME, G. W. Kenny by a nationwide sample of stations that program contemporary, "top -40" formats. Each (Kama Sutra). song has been "weighted" in terms of American Research Bureau audience ratings for day part in which it appears. FAREWELL ANDROMEDA, John Denver the reporting station on which it is played and for the (RCA). Bullet indicates upward movement of 10 or more chart positions over previous week. FUTURE SHOCK, Curtis Mayfield (Kur- tom). Over -all rank Rank by day parts Last This Title (length) 6- 108- 3- 7- HE, Today's People (20th Century). week week Artist -label 10a 3p 7p 12p HURTS SO GOOD, Millie Jackson (Spring). 1 3 2 2 1 1 Brother Louie (3:55) KEEP ON TRUCKIN', Eddie Kendricks (Tamla). Stories -Kama Sutra 5 2 Live and Let Die (3:10) 2 2 1 4 MAKE MY LIFE A LITTLE BIT BRIGHTER, McCartney and Wings-Apple Chester (Bell). Paul 2 3 Let's Get It On (3:58) 6 1 3 1 MIDNIGHT TRAIN TO GEORGIA, Gladys Marvin Gaye -Tamla Knight & the Pips (Buddah). 4 4 Delta Dawn (3:08) 3 4 4 5 MR. SKIN, Spirit (Epic). Helen Reddy -Capitol NOBODY WANTS YOU, Bobby Womack 18 5 Loves Me Like a Rock (3:32) 5 5 5 3 (United Artists). Paul Simon -Columbia OUTLAW MAN, Eagles (Asylum). 6 6 Touch Me in the Morning (3:51) 4 7 6 10 THE PEACEMAKER, Albert Hammond Diana Ross- Motown (Mums). 9 7 My Sweet Gypsy Rose (2:51) 8 6 7 7 PURPLE PEOPLE EATER, Dickie Good- Dawn-Bell man (Rainy Wednesday). 3 8 The Morning After (2:14) 7 8 8 15 RUBBER BULLETS, 10 C.C. (U.K.). Maureen McGovern -20th Century 16 9 Half Breed (2:42) 11 11 10 9 SEND A LITTLE LOVE MY WAY, Anne Murray (Capitol). Cher -MCA 8 10 Get Down (2:38) 9 9 11 12 SHADY LADY, Shepstone & Dibbens Gilbert O'Sullivan -Mam (Buddah). 14 11 Saturday Night's Alright for Fighting (4:55) 13 12 9 6 SMALL, SMALL WORLD, Mike Curb Con- Elton John -MCA gregation (MGM). 11 12 I Believe in You (3:58) 10 13 13 17 . STONED OUT OF MY MIND, Chi -Lites Johnnie Taylor -Stax (Brunswick). 7 13 Feelin' Stronger Every Day (4:13) 12 10 14 16 SUCH A NIGHT, Dr. John (Atco). Chicago -Columbia THEY'RE COMING TO TAKE ME AWAY, 10 14 We're an American Band (3:25) 19 14 12 8 Napoleon IV (Warner Brothers). Grand Funk -Capitol TOUCH OF MAGIC, James Leroy 12 15 Gypsy Man (5:22) 14 16 15 13 (Janus). War- United Artists TWISTIN' THE NIGHT AWAY, Rod Stewart 23 16 My Maria (2:32) 17 15 16 19 (Mercury). B. W. Stevenson -RCA WOMAN FROM TOKYO, Deep Purple 31 17 Ramblin' Man (3:36) 20 20 22 18 (Warner Brothers). Allman Brothers -Capricorn 15 18 Bad Bad Leroy Brown (3:02) 15 17 24 25 Jim Croce -ABC /Dunhill 26 19 Higher Ground (3:10) 25 23 20 14 Tracking the 'Playlist.' Two new songs Stevie Wonder-Tamla break into the top -10 positions of the 19 20 Monster Mash (3:00) 16 22 19 26 "Playlist" this week -Paul Simon's "Loves Bobby Boris Pickett -Parrot Me Like A Rock" (five and bulleted) and 13 21 Are You Man Enough (3:24) 21 21 21 22 Cher's "Half- Breed" (nine). Accelerated Four Tops- ABC /Dunhill movement returned to the charts this week 24 22 If You Want Me to Stay (2:58) 22 18 23 23 as well, highlighted by 14 bulleted records. Sly and the Family Stone-Epic Most of the activity, however, was confined 22 23 Uneasy Rider (3:53) 18 19 26 24 to mid -chart positions. Only two records Charlie Daniels -Kama Sutra break into the top 40 for the first time, the 25 24 Free Ride (3:05) 33 25 18 11 late- starting Spinners single, "Ghetto Edgar Winter Group -Epic Child" (40), and the Rolling Stones' 27 25 China Grove (3:14) 29 28 17 21 "Angle" (35) ( "Breaking In," Sept. 3), which Doobie Brothers -Warner Brothers is in its first week. Both are bulleted. And 36 26 That Lady (3:09) 31 24 28 20 there are five bulleted records In the 40's. Isley Brothers -T -Neck New to the chart are "That's Why You 28 27 The Hurt (4:16) 23 30 27 30 Remember" by Kenny Karen (53 and Cat Stevens -A & M bulleted) (see "Breaking In," page 53), 20 28 Smoke on the Water (3:48) 26 33 25 31 "Hey Girl" by the Temptations (66), "Sister Deep Purple- Warner Brothers James" by Nino Tempo & the 5th Avenue 17 29 Here I Am (4:10) 24 29 29 32 Sax (68), "You've Never Been This Far Al Green -HI Before" by Conway Twitty (69), "Get It 37 30 Jimmy Loves Maryann (3:25) 35 26 30 28 Together" by the Jackson Five (70), "Nut Looking Glass -Epic Bush City Limits" by Ike and Tina Turner 29 31 Believe in Humanity (3:22) 32 27 32 33 (73) and "All I Know" by Art Garfunkel (75). Carole King -Ode

Broadcasting Sep 101973 54 Over-all rank Rank by day parts Last This Title (length) 6- 10e- 3- 7- week week Artist -label 10e 9p 7p 129

34 32 Sweet Charlie Babe (2:38) 34 31 31 27 Jackie Moore-Atlantic 43.33 A Million to One (2:38) 27 32 34 36 Donny Osmond -MGM 35 34 How Can I Tell Her (3:59) 30 34 35 41 Lobo -Big Tree - 35 Angle (4:30) 44 35 33 29 Rolling Stones -(Rolling Stones) 30 36 Diamond Girl (3:29) 28 41 37 38 Seals and Crofts -Warner Brothers 39 37 In the Midnight Hour (3:14) 36 37 36 39 Cross Country-Atco 32 38 Angel (3:34) 40 36 39 34 Aretha Franklin -Atlantic 33 39 Young Love (2:18) 39 38 42 35 Donny Osmond -MGM 53 40 Ghetto Child (3:47) 46 39 38 37 Spinners -Atlantic 59.41 Heartbeat, It's a Love Beat (2:59) 38 42 45 46 DeFranco Family-20th Century 56.42 Rhapsody In Blue (3:45) 48 40 41 43 Deodato -CTI 63 43 Tonight (3:25) 53 44 44 42 Dr. John's Raspberries -Capitol 68 44 Theme from Cleopatra Jones (3:45) 54 43 46 44 Joe Simon-Spring 46 45 Freedom for the Stallion (3:45) 42 45 50 48 hit single, Hues Corp. -RCA 21 46 Yesterday Once More (3:50) 37 58 53 50 Carpenters -A & M 61 47 Yes We Can Can (3:55) 49 46 48 45 Pointer Sisters -Blue Thumb "Such 38 48 Shambala (3:27) 41 51 43 56 Three Dog Night- ABC /Dunhill 42 49 Clouds (2:45) 43 48 47 55 David Gates -Elektra 55 50 Muskrat Love (3:03) 45 52 49 49 America -Warner Brothers 45 51 Roll Over Beethoven (4:30) 60 40 40 Electric Light Orchestra -United Artists 51 52 Summer (The First Time) (4:37) 47 47 55 62 Night" Bobby Goldsboro- United Artists - 53 That's Why You Remember (2:12) 50 50 51 60 Kenny Karen -Big Tree 52 54 Bongo Rock (2:36) 51 53 56 53 Incredible Bongo Band-Pride from his album, 44 55 Everyone's Agreed (3:12) 52 55 52 54 Stealers Wheel -A & M "In The Right Placefl 69 56 You Got Me Anyway (2:53) 61 49 64 47 Sutherland Brothers and Quiver -Capitol 54 57 Why Me (3:25) 55 54 58 59 Kris Kristofferson- Monument 70.58 Knockin' on Heaven's Door (2:28) 57 57 57 58 Bob Dylan- Columbia 60 59 Loving Arms (2:50) 56 56 59 64 Dobie Gray -MCA 58 60 Rocky Mountain Way (3:39) 65 65 54 51 Joe Walsh- ABC /Dunhill 47 61 Let Me In (3:38) 60 59 61 57 Osmonds -MGM 57 62 Show Biz Kids (3:59) 64 61 63 52 Steely Dan -ABC /Dunhill 65 63 The Last Thing on My Mind (3:31) 58 72 62 74 Neil Diamond -MCA SD 7018 66 64 Ashes to Ashes (3:30) 63 62 71 65 Fifth Dimension -Bell 48 65 So Very Hard to Go (3:37) 59 63 72 Tower of Power -Warner Brothers - 66 Hey Girl (I Like Your Style) (3:29) * 64 60 66 Temptations -Gordy 75 67 Evil (3:09) 68 66 69 71 Earth, Wind & Fire -Columbia - 68 Sister James (2:53) 72 69 68 68 On Atlantic Records Nino Tempo & the 5th Ave Sax -A & M

Broadcasting Sep 10 1973 55 Cablecasting BrTheoadcastingoPlaylist continued Iron) preceding page

Over-all rank Rank by day parta Blacks get a foot Last This Title (length) 6- 10a- 3- 7- week week Artist -label 10e 3p 7p 12p in cable business Gary system opens as the first Far Before (2:56) 62 73 66 85 - 69 You've Never Been This as others vie for franchises Conway Twitty -MCA in cities all over the nation - 70 Get It Together (2:47) 79 77 73 63 Jackson Five -Motown Some time today, a technician in Gary, 72 71 I've Got So Much To Give (3:27) 66 79 74 72 Ind., will throw a switch, and a new Barry White-20th Century cable system will be energized. The tech- 71 72 Just Don't Want To Be Lonely (2:55) 69 80 67 75 nician who will throw that switch is black. Ronnie Dyson -Columbia The men who have financed and who - 73 Nutbush City Limits (2:57) 70 75 76 73 control the system are black, and an Ike and Tina Turner -United Artists overwhelming majority of the system's 50 74 Money (3:59) 83 67 90 60 initial subscribers will be black. Nobody Pink Floyd- Harvest else in cable can make that claim. But it - 75 All I Know (3:48) 71 76 75 77 won't be unique very long. Blacks are Art Garfunkel -Columbia beginning to stake positions in the cable business. Alphabetical list (with this week's over -all rank): The Gary system is owned and oper- All I Know (75), Angel (38), Angle (35), Are You Man Enough (21), Ashes to Ashes (64), Bad Bad Leroy ated by Gary Communications Group, Brown (18), Believe in Humanity (31), Bongo Rock (54), Brother Louie (1), China Grove (25), Clouds (49), 20 Delta Dawn (4), Diamond Girl (36), Everyone's Agreed (55), Evil (67), Feelln' Stronger Every Day (13), Free comprising blacks whose backgrounds Ride (24), Freedom for the Stallion (45), Get Down (10), Get It Together (70), Ghetto Child (40), Gypsy range from steel mills to professional Man (15), Half Breed (9), Heartbeat, It's a Love Beat (41), Here I Am (29), Hey Girl (86), Higher Ground football. Its president is Dr. A. William (19), How Can I Tell Her (34), The Nul (27), I Believe In You (12), If You want Me To Stay (22), I've Got So Much To Give (71), In the Midnight Hour (37), Jimmy Loves Maryann (30), Just Don't Want To Be Douglas, a metallurgical engineer who Lonely (72), Knockin on Heaven's Door (58), The Last Thing on My Mind (63), Let Me In (61), Let's Get until a few months ago was devoting the It On (3), Live and Let Die (2), Loves Me Like a Rock (5), Loving Arms (59), A Million to One (33), Money (74), Monster Mash (20), The Morning After (8),Muakrat Love (50), My Maria (16), My Sweet Gypsy Rose (7), bulk of his technical expertise to Gary's Nutbush City Limits (73), Ramblin' Man (17), Rhapsody In Blue (42), Rocky Mountain Way (60), Roll Over Inland Steel Corp., where he was an Beethoven (51), Saturday Night's Alright for Fighting (11), Shambala (48), Show Biz Kids (62), Sister James (68) Smoke on the Water (28), So Very Hard To Go (65), Summer (The First Time) (52), Sweet Charlie electronics technician. Dr. Douglas parted Babe (32), That Lady (26), That's Why You Remember (53), Theme from Cleopatra Jones (44), Tonight (43), company with Inland when it became Touch Me in the Morning (6), Uneasy Rider (23), We're an American Band (14), Why Me (57), Yes We Can Can (47), Yesterday Once More (46), You Got Me Anyway (56), You've Never Been This Far (69), Young likely that the FCC would grant GCG's Love (39). application for a certificate of compli- Asterisk Indicates day-pert ranking below Broadcasting's statistical cut -off. ance, the last governmental approval necessary before a cable system can become operational. The commission granted that certificate last Thursday (Sept. 6). GCG's is not the only story in the neophyte world of black cable. According to the Cablecommunications Resource Center, a Washington -based subsidiary of Ralph Carmichael the Booker T. Washington Foundation working to foster cable development can be your new among minorities, some 50 black -owned firms are either actively seeking or al- a ready hold cable franchises. Within the feature host past few months, black firms have received franchises in Seattle and Atlanta. Similar negotiations are under way in RADIO New Orleans and Dayton, Ohio. DIVISION FRE GCG was born two years ago, when P.O. Box 296 Ralph Carmichael us Arrer ca s leadIlg Dr. Douglas and nine associates com- woodland Hills trend- setter in the field of contemporary CA 91364 religious music. His name is known to bined their resources and came up with suas9., er millions of religious music enthusiasts $150,000. "A lot of people didn't want .ohtn.co,m. Inc from coast to coast -people who listen this was Dr. Douglas regularly to your station. Now you can to believe possible," feature Mr. Carmichael in a series of says now. Indeed, the initial 10 investors 30- minute weekly interview specials -or a included four skeptics who pulled out of weekly 2 -hour DJ program -at absolutely no cost to you. To learn more about the venture within months of its incep- these FREE PROGRAMMING SERVICES tion. "But each time we lost a few, we send the coupon today. We'll send you a picked up a few more," Dr. Douglas re- free audition tape plus complete details without obligation. calls. GCG's founders had a hard selling point. "We told them: 'We not only want your money; we want your body.' " Most of those who joined went to work. Like Rayfield and Lloyd Fisher, brothers who recently passed their bar examinations YES MR. CARMICHAEL. I'd like to know more !Varna about your free 30- minute Interview specials. and now do GCG's legal work. Messrs. Slation Fisher are vice president and secretary of I also want to know more about the firm. OYESyour 2 -hour DJ programming service. Address There are two other brother teams in the enterprise. Earmon Iroms, also an Cita Stat. zip Inland Steel alumnus, is GCG's treasurer. RADIO DIVISION seworien. Position Gerald Iroms, a veteran with the Oak- land Raiders of the National Football League, is a stockholder. Another sports figure who has joined in the venture is

Broadcasting Sep 10 1973 56 Dick Barnett of the New York Knicks 1,400 miles of cable plant. Thirty -five professional basketball team. Harry channels, with two -way capability, will be Douglas, brother of the GCG president, offered. Inner City's principals include helps with the engineering work. Herman Russell, an Atlanta businessman GCG was incorporated under Indiana and its president; Jesse Hill Jr., board law on June 28, 1972, after a year of chairman and secretary; Clayton Sinclair organizing. It was granted a nonexclusive Jr., treasurer and general counsel, and franchise for city -wide operations three Kevin A. Wall, vice president. Theodore months later. Almost immediately it be- S. Ledbetter, director of Washington's came involved in a legal dispute -with Urban Communications Group, is also a none other than Teleprompter Corp., the vice president. nation's largest multiple-system owner. Like the Gary system, Inner City will The problem started when GCG learned begin construction in the black section of that Teleprompter (which has held a town. Like the Gary system, it will oper- franchise in Gary for some time, although ate in the same city with a major MSO- it is just now on the verge of turning on Georgia Cablevision Corp., which is 80% its system) was planning to lay the bulk owned by Cox Cable Communications. of its cable in Gary's predominantly black Unlike the situation in Gary, however, west side. It had thought that the larger there appears to be no friction between firm would concentrate its initial efforts the two firms. Under a tentative agree- in the eastern half of the city, where ment, when the Inner City and Georgia most of Gary's 50% white population Cablevision systems meet, they will form resides. Since Teleprompter had secured a joint venture. The projected new firm, pole space long before GCG came into Atlanta Cable TV, was conceived after being, it had first option as to where its the city government instructed the two cable would be laid. Teleprompter chose systems to develop the entire city within to put its lines smack in the middle of the five years, with no competitive overlap two feet of pole space available to cable, for at least one year. which left GCG with inadequate terri- In Seattle, Vanhu Cablevision Inc. was tory. The situation was resolved after awarded a franchise to serve the central Hookup. For a cable -television entrepre- GCG filed a complaint with the FCC; portion of the city three months ago. neur, witnessing the installation of trunk Teleprompter elected to make room for Although Seattle already has four cable lines Is a climactic event. For Dr. A. William the newcomer. systems, two of which are controlled by Douglas (I, on truck), president of Gary MSG's head on (Teleprompter and Viacom), Communications Group, it represents a vi- GCG finds itself competing Vanhu claims with in the President Leonard Berry sion come to life -a cable system com- for subscribers Teleprompter that neighborhoods the territory. But Dr. Douglas feels the minority of pletely owned and operated by blacks. The same city have not been wired. Those areas will that the support it will receive from resi- GCG operation, which turns on today, is be the firm's major target, at least in- dents of the area by virtue of its black such a system -the only one of its kind. itially. Construction of the system is ex- will be a in its The 30 miles of cable that have already ownership decisive factor to begin month. in west pected by the end of this been laid have a potential to serve 6,000 favor. "If they want to go the Initial including first of of town, that's their problem," he costs, the year subscribers, 80% of whom are black. The side operation, have been set at $450,000. A a big company. They can system is offering 15 broadcast signals, six says. "They're amount has come afford to lose money. We can't." major portion of that origination channels and two -way capabil- from outside grants, including $200,000 ity. Sharing in the moment is lineman Vin- At present, GCG has laid about 30 from the Campaign for Human Develop- miles of cable. (Teleprompter's plant is cent Carey and GCG System Manager Bill ment of the U.S. Catholic Conference Benford. more extensive.) The system currently and $13,060 from the Black Enablement 6,000 Subscriber signings passes homes. Committee of the regional United Church a multiple- system approach or an exclu- started last week with the issuance of the of Christ. sive- franchise concept. Cablevision, which FCC's certificate of compliance. Our A joint venture between a black firm was incorporated only last May, is rest- key is to broaden the base of community and a major MSO could eventually spawn ing its hopes on the former. Its president participation in cable," Dr. Douglas says. a cable system serving southwest Dayton, is Dan P. Young, a professor in political Toward this end, GCG is keeping 40% Ohio. Parties to the agreement are Cy- science at Xavier University. Principals of its stock in reserve for sale to investors press Communications Corp. (which has include William Dilday, general manager community at large. was from the GCG since merged with Warner Communica- of WLBT(TV) Jackson, Miss. If Cable- in creation a non- instrumental the of tions) and Citizens Cable Corp. vision is eventually awarded a franchise facility, Citizens, profit production Community which is entirely black owned, would pay in New Orleans, which has a 270,000 Television Co., to which it is leasing $500,000 for a 50% interest in the pro- subscriber potential, it estimates that con- one channel at $1 a year. The center is jected system, for which a franchise is struction and first -year -operating costs expected to fill the channel with material being sought. Four -fifths of that amount will run to $3.5 million. that is purely community -oriented, with would be loaned by Cypress on a long- Black groups have also been reported an emphass on the inner city. term, low interest basis. Cypress would to be pursuing franchises in such major But GCG's plan of development does pay $1.9 million in equity and loans for cable markets as Jacksonville, Fla., not end with Gary's black population. its one -half participation. Citizens officers Phoenix and the Watts section of Los "For us to say that we're only program- include Richard Austin, president; Reg- Angeles. ing to the black market leaves half the inald Dunn, vice president, Floyd B. Meanwhile, the Gary group is looking city uncovered," Dr. Douglas notes. "We Johnson, secretary, and Taylor Jones Jr., toward a festive formal dedication of its see Gary as a whole city. We intend to treasurer. Southwest Cable Corp., the system during the weekend of Oct. 5 -7. serve it." firm formed under the joint venture, was Included in the plans are a black film That "whole city" has a subscriber the only franchise applicant seeking to festival, CATV equipment displays, sem- potential of 60,000 homes. It will take serve Dayton's black community to meet inars on cable development and "just 400 miles of cable to cover it. the city's July 19 deadline for submission plain partying." Gary Mayor Richard While Gary is the birthplace of black of bids. Hatcher, himself a black, has declared cable, it will not be alone for long. In In New Orleans, principals of Com- the period Gary Communications Group Atlanta, Inner City Communications of munity Cablevision of Louisiana are weekend. But to the GCG principals, Atlanta Inc. was granted a nonexclusive awaiting an Oct. 4 city council meeting, and, indeed, for the entire fraternity of citywide franchise on Aug. 6. It is antic- at which the future of cable in that city blacks who are seeking a place in cable's ipated that the black -owned system will is to be decided. The city government is future, it's more than a party. It's the cost $15 million to build and will have as yet undecided as to whether to adopt start of a new era.

Broadcasting Sep 101973 57 Diego, is now offering the service to The first priority of Theatrevision will subscribers of Buckeye Cablevision in be the expansion of pay cable to other Money squeeze Toledo. Storer subscribers in Sarasota, 19,000 of The Channel 100 service currently which are potentially new clients. The hits Teleprompter offers two current feature films week- spokesman said an improved decoder will ly at a fee of $6.50 per month. Optical be installed, going initially to the current expansion plans Systems is preparing to initiate the pay -cable subscribers. High interest rates and slowdown second phase of its pay -cable operation, in new subscriber sales prompts which it terms Service B Channel, on the 20% cut in new construction San Diego system. The second service will provide a mixture of sports events, 585 systems Teleprompter Corp., New York, an- educational material and other forms of nounced last week it has suspended about entertainment. turning out 20% of its 1973 construction schedule, John R. Calvetti, Optical Systems vice local fare amounting to about $15 million, and is president -director of operations, reports reviewing its entire program of building that the Channel 100 service will be NCTA releases follow -up to '71 study; CATV systems. placed on cable systems in Harrisburg Foster notes 40% of those originating Raymond P. Shafer, chairman and and Easton, both Pennsylvania, by the are not required by FCC to do so chief executive officer, explained that end of this month. Service will also be initiated soon on another system in The number of cable systems providing record high interest costs and a lower locally originated programing has more rate of gaining new subscribers in rela- Wayne, N.J. Both Pennsylvania systems are owned by Sammons Communications, than doubled within the past two years tion to the growing number of homes be- and the amount of time per week devoted hind cable had led management to the Dallas. The Harrisburg operation has 32,000 subscribers; the Easton system, to those efforts was up by 25% on the construction -cutting decision. average. These findings are contained in Mr. Shafer said he was issuing the 25,000. The Wayne operation, which is owned by UA- Columbia, has 10,000 a directory of local origination released announcement to "categorically deny last week by the National Cable Televi- there are any adverse developments con- subscribers. In addition, Mr. Calvetti said, Optical sion Association. cerning Teleprompter's business, assets According to the NCTA study, 585 of or earnings." He added that the com- Systems has agreements to initiate service on two other Cox Cable systems in the more than 3,000 cable systems in the pany had been in the midst of the largest country (20 %) now originate program- construction program in its history. California, one serving Santa Barbara and another in Bakersfield. ing. Two years ago, when the last NCTA "Teleprompter's current priority is to "We anticipate additional services on survey of this nature was conducted, the add new subscribers to existing systems all the systems within six to nine months number of originating systems stood at where construction during the past year after installation," Mr. Calvetti said. just 284. outpaced subscriber additions," Mr. Sha- Generally, pay -cable operators pay The report also states that cable sys- expanded of 21 fer said. "As a result of its con- 10 -15% of their gross receipts to the tems are programing an average struction program, Teleprompter on Aug. operator in return for the leased hours per week, an increase of more than system The 31, 1973, had cable behind approxi- channel space. five hours over two years ago. 585 mately two -million homes in its fran- Mr. Calvetti estimates that Optical originating systems cover 1,363 communi- chised areas and had approximately Systems has expended some $2.5 million ties and reach a total of 3,778,692 sub- 850,000 primary subscribers." in the past three years in the develop- scribers. In early August, Teleprompter re- ment of the Channel 100 service. Thus A particularly relevant finding of the ported that net income dropped to $977,- far, he asserted, the return on the invest- NCTA survey is that 40% of all the systems have fewer 000 in the second quarter of 1973 from ment is encouraging. originating programing $3,247,000 in the comparable quarter of than 3,500 subscribers. That was the 1972. At that time Mr. Shafer attributed benchmark set by the FCC in ruling that the decline in earnings to a substantial in- Theatrevision, Storer systems with more than that number of crease in depreciation and amortization subscribers must offer local origination. because of accelerated construction of make pay permanent According to NCTA President David systems; increased local program origina- Foster, "this demonstrates the CATV in- tion; higher electronic data expenses, and Theatrevision Inc., New York, and the dustry's concern for serving the public higher costs as new CATV systems be- Storer Broadcasting Co. reported last interest through locally oriented program- come operational. week they had completed their joint test ing in the communities served by cable." responding For the first half of 1973, net income of pay -cable in Sarasota, Fla., and have Of the systems to the on said ad- fell to $4,758,000 from $6,011,000 in agreed to continue the project there NCTA survey, 311 they carried the corresponding period of 1972. a permanent basis. vertising on their local- origination chan- The two companies also said that nels. A total of 168 reported that they Theatrevision will expand its operations carried syndicated programing. In specific at Storer's cable -TV system in Sarasota program categories, 226 systems said Toledo slated and they are negotiating to bring the they offered news, 333 programed public for pay cable Theatrevision system to other Storer cable affairs material, 311 carried sports, 286 facilities. offered entertainment, 218 showed edu- Optical Systems plans expansion A Theatrevision spokesman said the cational material and 165 produced chil- into 10 markets by end of year eight -month test in Sarasota centered dren's programing. around 1,000 subscribers, intentionally On the technical side, 340 systems re- Optical Systems Corp., Los Angeles, is limited in scope, so that the technical and ported that they utilize black- and -white implementing its second pay -cable serv- marketing needs could be evaluated. cameras; 157 employed color. One -half- ice on a 25,000- subscriber system serv- Subscribers paid $2 for each perform- inch video tape equipment was in use at ing Toledo, Ohio. The company also ance of a feature film. Approximately 257 systems; 202 cable operations utilized reports that it will soon start pay cable 52 features were carried during the eight three -quarter inch VTR. International on three more cable systems and by the months. Films were cablecast four times Video Corp. tape equipment was in use end of the year will have leased channel a day. at 176 systems; 103 systems use Ampex space for pay transmissions in an esti- The Theatrevision official said subscrib- hardware; 52 use Sony, and 56 used other mated 10 cable markets. ers paid an average of $8 per month, makes. Optical Systems, which already has bringing total receipts to about $8,000 In addition, the NCTA survey showed 6,000 customers for its Channel 100 monthly. When the Foreman- Frazier bout that 116 additional systems are planning service on the 75,000- subscriber Cox was telecast, 700 of the 1,000 subscribers to do origination in the future, of which Cable Communications system in San ordered it at a cost of $3 each, he added. 71 stated that they expect to move into

Broadcasting Sep 10 1973 58 this area before the end of 1973. Another tion within which television stations are Broadcasting Corp., Multimedia Inc., 21 systems said they have VTR and afforded nonduplication privileges against Storer Broadcasting Co., Metromedia camera equipment, but are not doing any cable systems comprises the area within Inc. and Gateway Communications Inc: origination. A total of 284 systems re- a 35 -mile radius around the city of li- The remaining firms submitted their op- ported that they do not presently originate cense. Under the new exclusivity ruling, position jointly; they are RKO General and have no immediate plans to do so. the association said, the area in which Inc., Time -Life Broadcast Inc., Univer- a TV station can obtain exclusivity sal Communications Corp., WILY Tele- against other broadcasters is 25 miles. vision System Inc. and WUAB Inc. NCTA says FCC plan This, NCTA said, raises the question of AMST, in a petition it filed last week, whether, under the rule, the protected put the argument for broadcaster op- for program protection station can continue to obtain exclu- ponents with some force. The rule as is unfair to cable sivity against cable duplication in the adopted "is far too broad and pervasive," "doughnut" area lying between the 25- it said. "It outlaws exclusivity within Six more broadcast firms mile and 35 -mile perimeters. over 50 recognized television markets, disapprove of proposal NCTA feels that the answer to that in some of which the commission has question is no. "If it is anti -competitive the of ex- The FCC's July 26 ruling limiting the explicitly recognized propriety or violative of the antitrust laws to per- and in all which ex- area in which television stations clusivity virtually of can mit contractual exclusivity for over -the- clusivity is indisputably proper." AMST be given exclusive rights to nonnétwork air broadcasters further than 25 miles added that when the rule becomes effec- or syndicated programing within a radius from the city of license," it said, "it tive-on Nov. 12- stations in many of 25 miles is proving to be very un- follows that the same principles apply to to popular indeed among markets will not be permitted bar- broadcasters. Last CATV." gain for exclusivity against stations week, 11 broadcast firms added their Unless that point is clarified, NCTA "using a tower or located at names to the list of those which have common said, cable systems in the "doughnut" the same antenna farm." petitioned the agency for reconsideration area will be precluded from obtaining of the ruling, bringing the total to 14. programing that would be available to A 15th voice also entered the picture a television station situated in the same Countdown in Louisville last week -the National Cable Television area. This, it asserted, would be anti- Association. But contrary to the argu- competitive and unfair. Final selection from among 12 applicants ments of the broadcasters, which center NCTA would find no support from for a cable -television franchise in Louis- around allegations that the new rule is the 11 broadcasters which asked the ville, Ky., is now projected as being a beyond FCC jurisdiction and would deny commission to reconsider the rule last month away. A public hearing before the stations exclusivity against direct com- week. Their arguments were similar to city's board of aldermen was held Aug. petitors, NCTA's concern is merely that those submitted earlier by three other 20. A transcript of that meeting is now the rule not be permitted to deny cable broadcast interests -the Association of in the final preparatory stages. The rec- systems access to programing that it Maximum Service Telecasters, Broad- ord will be studied by the director of pub- would make available to other stations. cast Plaza Inc. and Rust Craft Broad- lic works, who will screen the applicants In illustrating its position, NCTA casting. The 11 new challengers in- and submit a tentative recommendation noted that the standard zone of protec- cluded WGAr. Television Inc., Newhouse to the board of aldermen.

Broadcasting's index of 143 stocks allied with electronic media Approx. Total market Closing Closing Shares capitali- Stock Wed. Wed. Net change % change 1973 zation symbol Exch. Sept. 5 Aug. 29 In week In week High Low (000) (000)

Broadcadll0

ABC ABC N 29 3/8 28 3/4 + 5/8 2.17 31 1/2 21 17.029 500.226 ASI COMMUNICATIONS .00 1 1/2 1 1.815 1.815 CAPITAL CITIES COMM. CCB N 47 1/2 47 1/4 + 1/4 .52 62 1/2 35 7.074 336,015 CBS CBS N 30 1/2 31 3/8 - 7/B - 2.78 52 30 1/2 28.315 863.607 CONCERT NETWORK 0 1/4 3/8 - 1/8 - 33.33 5/8 1/4 2.200 550 COX COX N 26 1/2 24 5/8 + 1 7/8 7.61 40 1/4 21 1/4 5,828 154.442 FEDERATED MEDIA 0 4 1/2 5 - 1/2 - 10.00 5 2 820 3,690 GROSS TELECASTING GGG A 13 3/8 13 3/8 .00 18 3/8 12 1/2 800 10.700 LIN LI NB 0 6 1/8 6 1/2 - 3/8 - 5.76 14 3/4 5 3/8 2,296 14,063 MOONEY MOON 0 5 1/4 5 1/4 .00 10 1/4 4 7/8 385 2.021 PACIFIC E SOUTHERN PS OU 0 8 3/4 .00 13 3/4 7 1,930 16.887 RAHALL RAHL 0 5 5 .00 12 1/4 4 1/4 1.297 6.485 SCRIPPS -HOWARD* SCRP O 17 1/2 17 1/2 .00 21 1/4 17 1/2 2.589 45,307 STARR SBG M 12 7/8 12 3/4 + 1/8 .98 24 1/2 9 1,166 15.012 STORER SBK N 22 20 + 2 + 10.00 44 15 7/8 4.391 96.602 TAFT TFB N 30 1/4 + 11/4 + 4.31 58 5/8 22 4,219 127,624 WHOM CORP.. 0 21 21 .00 24 14 589 12,369 WOODS COMM.* 0 3/4 3/4 .00 1 5/8 3/4 292 219 TOTAL 83.035 2,207.634 Broadcasting with other major interests

ADAMS- RUSSELL AAR A 2 3/4 3 1/4 - 8.33 5 3/8 2 5/8 1,259 3,462 AVCO AV N 9 1/2 9 1/2 .00 16 8 11.478 109,041

BARTELL MEDIA BMC A 1 1/2 1 1/2 .00 3 1/2 1 3/8 2.257 3.385 CHRIS -CRAFT CCN N 4 3 7/8 + 1/8 + 3.22 6 5/8 3 5/8 4.161 16,644 COMBINED COMM. CCA A 23 22 3/4 + 1/4 + 1.09 44 15 3.439 79,097 COWLES C WL N 6 1/2 1/8 - 1.88 9 5/8 4 3/4 3.969 259798 DUN E BRADSTREET DNB N 39 1/2 41 1/4 - 1 3/4 - 4.24 41 1/4 32 3/4 26,042 1.028,659 FAIRCHILD INDUSTRIES FEN N 5 5/8 5 3/4 - 1/8 - 2.17 13 3/8 5 1/4 4,550 25,593 FUQUA FOA N 12 3/4 12 + 3/4 + 6.25 20 3/8 9 1/2 9.741 124.197 GABLE INDUSTRIES GBI N 18 1/4 20 3/8 - 2 1/8 - 10.42 25 15 2.605 47,541 GENERAL TIRE GY N 19 1/2 18 1/4 + 1 1/4 + 6.84 28 3/4 17 3/8 20,663 402,928 GLOBETROTTER GLBTA 0 5 1/8 5 1/8 .00 8 1/8 4 3/4 2,820 14.452 GRAY COMMUNICATIONS 0 10 1/2 10 1/2 .00 12 7/8 9 475 4,987 HARTE -HANKS HHN N 10 5/8 10 1/2 + 1/8 + 1.19 29 1/4 8 4,335 46.059 JEFFERSON -PILOT JP N 33 7/8 33 7/8 + 2.65 34 7/8 27 24.068 815,303 KAISER INDUSTRIES KI A 7 3/8 6 3/4 + 5/8 9.25 7 3/8 4 27.487 202.716 KANSAS STATE NETWORK KSN 0 4 5/B 4 5/8 .00 6 1/8 4 5/8 1,741 8.052

Broadcasting Sep 101973 59 Approx. Total market Closing Closing 'Share* cepltell. Stock Wed. Wed. Net change % change 1979 out zetlon symbol Exch. Sept. 5 Aug. 29 in week In week High Low (000) (000)

KING ST IP KTP A 6 1/2 6 3/4 - 1/4 - 3.70 14 1/4 6 3/8 1,155 7,507 LAMB COMMUNICATIONS* P 1 3/4 .00 2 5/8 1 3/4 475 831 LEE ENTERPRISES LNT A 13 12 1/2 + 1/2 + 4.00 25 12 1/2 3,366 43,758 LIBERTY LC N 17 17 .00 23 7/8 15 3/4 6,760 114,920 MCGRAW -HILL MHP N 9 1/8 8 5/8 * 1/2 + 5.79 16 7/8 7 1/2 23,525 214,665 MEDIA GENERAL MEG A 34 3/4 34 3/4 .00 43 1/2 31 3/4 3,546 123,223 MEREDITH MOP N 12 3/8 11 3/4 5/8 5.31 20 1/2 11 3/8 2.827 34,984 METROMEDIA MET N 13 1/8 12 1/2 5/8 5.00 32 1/4 11 1/8 6,517 85,535 MULTIMEDIA 0 20 1/4 20 + 1/4 + 1.25 30 1/4 18 4.388 88,857 OUTLET CO. OTU N 10 5/8 10 3/4 - 1/8 - 1.16 17 5/8 10 3/8 1,379 14,651 POST CORP. POST 0 10 10 1/2 - 1/2 - 4.76 17 10 B93 8.930 PSA PSA N 12 1/2 12 1/2 .00 21 7/9 LO 3/8 3.768 47,100

PUBCO CORP. PECO 0 1 3/4 2 7/8 1.771 3,099

REEVES TELECOM RBT A 1 3/4 1 7/8 - 1/9 - 6.66 3 1/4 1 1/2 2,376 4,158 RIDDER PUBLICATIONS RPI N 17 16 5/8 3/8 2.25 29 7/8 12 1/2 8,312 141.304 ROLLINS ROL N 24 1/4 22 3/4 + 1 1/2 + 6.59 36 1/2 14 1/4 13,372 324,271 RUST CRAFT RUS A 14 1/4 14 1/4 1.78 33 3/4 13 3/8 2,366 33,715 SAN JUAN RACING SJR N 15 14 7/8 + 1/8 + .84 23 3/4 14 2,153 32,295 SCHFR LNG- PLOUGH SGP N 74 3/4 78 1/4 - 3 1/2 - 4.47 87 5/8 71 3/4 52.590 3,931,102 SONDERLING SOS A 11 1/4 1/2 4.65 16 3/8 7 5/8 1.006 11.317 TECHNICAL OPERATIONS TO A 7 5/8 6 7/8 + 3/4 10.90 13 1/2 5 1/8 1.376 10.492 TIMES MIRROR CO. TMC N 18 17 3/4 + 1/4 * 1.40 25 7/8 16 1/2 31,145 560,610 TURNER COMM.* 0 4 1/4 4 1/4 .00 6 4 1/4 1,486 6,315 WASHINGTON POST CO. WPO A 20 1/2 20 * 1/2 + 2.50 37 18 5/8 4.749 97,354 WOME T CO WON N 11 1/8 11 3/4 - 5/8 - 5.31 19 3/8 11 6,042 67.217 Cablecaeting TOTAL 338,433 8,966,124

AMECO ACO 0 5/8 5/8 .00 3 5/4 1,200 750

AMERICAN ELECT. LABS AELBA 0 1 3/4 2 - 1/4 - 12.50 3 5 /P, 1 3/8 1.673 2.927 AMERICAN TV E COMM. AMTV 0 26 25 + 1 + 4.00 39 21 2,859 74,334

ATHENA COMM.* 0 .00 5 1/2 1 2.126 3,189 BURNUP E SIMS BSIM 0 26 1/2 26 7/8 - 3/8 - 1.39 31 3/4 20 3/8 7,510 199,015 CABLECOM-GENERAL CCG A 3 3/8 3 1/2 - 1/8 - 3.57 8 7/A 3 1/4 2,498 8,430 CABLE FUNDING CORP. CFUN 0 7 1/2 7 1/4 + 1/4 + 3.44 9 3/4 4 1/2 1.233 9,247 CABLE INFO. SYSTEMS= 0 .00 2 1/2 1 663 663 CITIZENS FINANCIAL CPN A 4 3/4 4 3/8 .00 9 1/2 3 7/8 2.676 11.707 COMCAST 0 3 1/4 3 1/4 .00 5 3/8 3 1/8 1,280 6,160 COMMUNICATIONS PROP, COMU 0 4 3/8 4 5/P - 1/a - 5.40 9 3/4 3 5/8 4.435 19,403 COX CARLE CXC A 18 3/4 18 3/4 .00 31 3/4 18 3,560 66,750

ENTRON* ENT 0 I 1 .00 9 1/4 1/4 1,358 1,358 GENERAL INSTRUMENT GRL N 21 1/8 20 + l 1/8 + 5.62 29 1/2 13 1/4 6,790 143.438 GENERAL TELEVISION* 0 3 .00 4 1/2 2 1/2 1,000 3,000

HERITAGE COMM. 0 7 8 - 1 - 12.50 17 1/2 7 345 2,415 LVO CABLE LVOC 0 4 1/8 4 + 1/8 3.12 11 1/4 4 1,656 6,831 SCIENTIFIC -ATLANTA SFA A 9 8 1/4 3/4 9.09 15 3/8 6 1/4 917 8,253 STERLING STER 0 2 3/8 2 1/4 1/8 5.55 4 L/4 1 1/4 2.162 5,134 TELE- COMMUNICATIONS TCOM 0 9 1/8 B 1/2 + 5/8 * 7.35 21 7 1/8 4,616 42,121 TELEPROMPTER TP N 9 1/8 10 3/8 - 1 1/4 - 12.04 34 1/2 A 3/4 16.482 150.398 TIME INC. IL N 38 30 7/8 * 7 1/8 + 23.07 63 1/4 79 1/2 7,298 277,324 TOCOM TOCM 0 5 5/8 5 3/4 - 1/8 - 2.17 12 1/8 5 3/8 596 3,352 UA- COLUMBIA CABLE UACC 0 7 7 .00 15 7 1,832 12,824 VIACOM VIA N A 9 3/8 - 13 /A - 14,6E 20 A 3.851 30,808 VIKOA VIK A 4 3/A 4 1/4 + 1/8 * 2.94 9 1/8 4 2,591 11,335

Programing TOTAL 83,207 1,099,166

COLOMBIA PICTURES CPS N 4 3/8 4 3/8 .00 9 7/8 4 3/8 6.335 27,715 DISNEY DIS N P3 1/2 87 3/8 - 3 7/8 4.43 123 7/8 70 1/8 28.552 2,384,092 FILMWAYS Ewe A 2 7/8 2 7/4 .00 5 3/8 2 1/8 1,832 5,267 GULF + WESTERN GW N 24 3/8 24 1/4 + 1/8 + .51 35 3/4 21 3/4 16,385 399,384 MCA MCA N 25 5/8 25 5/4 .00 34 1/4 lß 1/2 8,367 214,404 MGM MGM N 16 3/4 17 1/8 - 3/8 - 2.18 24 13 5/8 5,958 99,796

MUSIC MAKERS MUSC 0 .00 7 5/8 1 5/8 534 1,401

TELE- TAPE* 0 3/4 3/4 .00 1 3/4 5/8 2,190 1.642 TELETRONICS INTL. O 5 4 1/4 3/4 17.64 10 1/2 3 3/4 724 3,620 TRANSAMERICA TA N 11 7/8 11 1/2 3/8 + 3.26 17 5/8 10 3/4 66,449 789,081 20TH CENTURY -FOX TF N ß 1/8 7 5/P 1/2 + 6.55 12 3/8 6 1/2 8,562 69,566 WALTER REAOE* WALT 0 7/8 + 1/8 16.66 1 3/8 3/4 2,203 1,927

WARNER WCI N 12 1/P 11 1/8 * 1 + 8.98 39 1/8 In 3/4 17,064 206,901 WRATHER WCO A 8 5/8 9 1/8 - 1/2 - 5.47 16 5/8 7 2,229 19.225 Service TOTAL 167.384 4,224,021

JOHN BLAIR 8J 6 7/8 6 7/8 .00 13 6 3/8 2.411 16,575 COMSAT CO 52 1/8 49 7/8 2 1/4 + 4.51 64 1/2 42 1/4 10,000 521,250 CREATIVE MANAGEMENT CMA 6 7/8 6 7/8 14.58 9 1/2 4 1.056 7,260 DOYLE DANE BERNBACH DOYL 12 1/2 12 1/4 + 1/4 + 2.04 23 1/2 12 1.884 23,550

ELKINS INSTITUTE* ELKN 5/8 5/8 .00 1 1/4 1/2 1,664 1,040

FOOTE CONE L GELDING FCB 11 7/8 10 1 7/8 18.75 13 3/8 8 1/8 2,129 25,281 CLINTON E. FRANK 10 3/8 10 + 3/8 + 3.75 11 1/2 5 720 7,470 GREY ADVERTISING GREY 9 9 .00 17 1/4 8 1/4 1,263 11,367 INTERPUBLIC GROUP IPG 14 3/8 14 3/4 - 3/8 - 2.54 25 3/P 12 1/8 2,464 35,420 MARVIN JOSEPHSON MRVN 10 1/2 9 + 1 1/2 + 16.66 18 1/2 8 1,085 11,392 MCCAFFREY E MCCALL 7 7 1/4 - 1/4 - 3.44 10 3/4 7 585 4,095 MCI COMMUNICATIONS MCIC 5 3/8 5 1/4 + 1/8 + 2.38 ß 3/4 4 5/8 12,825 68,934

MOVIELAB MOV 11/4 1 1/4 .00 17/8 1 1/8 1,407 1,758 MPO VIDEOTRONICS MPO 2 3/4 2 3/4 .00 4 7/8 2 540 1,485

NEEDHAM. HARPER NDHMA 10 3/4 9 1 3/4 19.44 26 1/4 9 916 9,847

A. C. NIELSEN NIELB 35 1/4 33 3/4 + 1 1/2 + 4.44 40 1/2 29 1/2 10,598 373,579

OGILVY E MATHER OGIL 20 1/2 19 1/2 + 1 + 5.12 32 1/2 14 1/2 1,777 36,428 PKL CO.* PKL 7/4 7/8 .00 2 5/8 3/4 778 680 J. WALTER THOMPSON JWT 13 5/8 13 7/8 - 1/4 - 1.80 24 3/4 12 3/4 2,659 36,228 UNIVERSAL COMM.* 2 2 .00 12 1/4 2 715 1,430

Broadcasting Sep 101973 60 Approx. Total merket Closing Closing Shares capltall- Stock Wed. Wed. Net change % 1979 out symbol Esch. Sept. 5 Aug. 29 In week Inter week High Low (000) (000) WELLS, RICH, GREENE WRG N 12 11 3/4 + 1/4 + 2.12 21 1/8 9 1/2 1.568 18,816 Electronic. TOTAL 59.044 1.213,885

ADMIRAL ADL N 10 5/8 10 3/4 - 1/8 1.16 18 7 1/4 5,817 61,805 AMPEX APX N 4 3/4 4 5/8 + 1/8 + 2.70 6 7/8 3 1/4 10.878 51,670 CARTRIDGE TV. 0 .00 16 1/2 1 3/4 2.083 5,207

CCA ELECTRONICS CCAE 0 1 1/4 1 1/4 .00 3 1 1/8 881 1,101 + COLLINS RADIO CR I N 25 1/8 25 + 1/8 .50 25 7/8 15 1/4 2.968 74,571 COMPUTER EQUIPMENT CEC A 1 7/8 1 7/8 .00 2 7/8 1 7/8 2,366 4,436 CO NRAC CAX N 15 3/4 15 3/4 .00 31 7/8 14 1/4 1.261 19,860 GENERAL ELECTRIC GE N 59 58 1/8 7/8 1.50 75 7/8 55 182,348 10,758.532 HARRIS- INTERTVPE HI N 30 1/8 27 3/8 2 3/4 10.04 49 1/4 24 1/2 6,308 190,028

INTERNATIONAL VIDEO I VCP 0 8 3/4 7 1/4 1 1/2 20.68 14 3/4 6 2,745 24.018 MAGNAVOX MAG N 11 1/8 10 1/2 + 5/8 + 5.95 29 5/8 8 5/8 17,806 198.091 3M MMM N 82 3/4 .85 5/8 - 2 7/8 - 3.35 88 7/8 76 1/4 113,051 9,354,970 MOTOROLA MOT N 56 1/2 52 1/2 4 7.61 59 41 1/4 27,570 11557,705 OAK INDUSTRIES OEN N 13 1/4 13 1/4 1.92 20 1/2 10 3/4 1,639 21,716 RCA RCA N 23 5/8 23 3/8 + 1/4 1.06 39 1/8 22 1/8 74,531 1,760,794 RSC INDUSTRIES RSC A 2 1/4 1 7/8 3/A + 20.00 2 1/4 1 3/8 3.458 7,780 SONY CORP SNE N 47 1/2 45 3/4 1 3/4 + 3.82 57 1/4 38 3/4 66,250 3,146,875 TEKTRONIX TEK N 42 5/8 38 7/8 + 3 3/4 + 9.64 53 7/8 29 7/8 8.162 347.905 TELEMAT ION TIMT 0 2 3/4 2 3/4 .00 4 3/4 2 3/4 1,050 2,887 TELEPRO INDUSTRIES. 0 7/8 7/8 .00 2 1/2 7/8 1,717 1,502 WESTINGHOUSE WX N 34 3/8 34 3/8 .00 47 3/8 31 1/8 88.595 3,045,453 ZENITH ZE N 34 3/4 36 1/8 1 3/8 - 3.80 56 33 3/4 19,043 661,744 TOTAL 640.527 31,298,650

GRAND TOTAL 1.371,630 49.009.480

Standard & Poor's Industrial Average 117.56 117.07 +49

A- American Stock Exchange N -New York Stock Exchange A blank In closing price columns Over -the- counter bid prices supplied by Hornblower M- Midwest Stock Exchange 0 -Over the counter (bid price shown) Indicates no trading In stock. S Weeks, Hemphill -Noyes Inc., Washington. t In bankruptcy proceeding P- Pacific Coast Stock Exchange Tuesday prices indicated Formerly Publishers Co.

Week's worth of earnings reports from stocks on Broadcasting's index

CURRENT AND CHANGE YEAR EARLIER Net Per Net Per Company Period Revenues Change Income Change Share Revenues Income Share Citizens Financial Corp. 6 mo. 6/30 24,724,000 +206.0% 530,000 -72.0% .18 12,000,000 736,000+ .28 Nagar* General Corp. 6 mo. 6/30 329.767.000 + 14.0% 17.428.000 +35.1% 3.35 289.314.000 12,895,000 2.45 Needham'eedham, Harper & Steers Inc. 6 mo. 6/30 105,079,000 + 20.9% 703,000 +16.8% 77 86.890.000 602,000 .66 Vlkoe Inc. 6 mo. 6/30 4,282,000 + 29.4% (74,000) (.03) 3,308,000 462,000 .19

Percentage change is too great to provide a meaningful figure. Before extraordinary income of $2,463,000, principally from sale of stock in Communications Properties Inc. _ Motion -picture distribution and similar activities contributed $24,802,000 in revenues and $1,703,000 in net income in 1973 period; $9,049,000 in revenues and net loss of $1,063,000 in 1972 period.

Fates & Fortunes

Media James King, formerly VP, Westinghouse AM -FM New London, Conn., appointed Broadcasting Co., appointed director of operations manager. Gary Stevens, gen- broadcast business operations, McClatchy eral manager, KRIZ- James W. Brown, with Oscar Produc- Broadcasting. McClatchy stations are tions Inc., Seattle, joins KOMO -AM -TV (AM) Phoenix, KFBK -AM -FM Sacramento, KMJ- AM -FM- named corporate VP Seattle as public affairs coordinator/ TV Fresno, KBEE -AM -FM Modesto and producer. of licensee, Double- KovR(Tv) Stockton- Sacramento, all Cali- day Broadcasting fornia, and KoH(AM) Reno. David Milberg, creative services director, Co., group station VP WLW(AM) Cincinnati, joins waBM(AM) Eugene Bohi, Chicago as information services director. owner. and general man- Jo Ann Harris, with WBBM, named di- Dudley Tichenor, ager, WAST(TV) Al- rector of community relations. general manager, bany, N.Y., joins WGMA(AM) Holly- wcHP -Tv High Point, Ray Coleman, with news staff, WTAE-AM- wood, Fla., elected N.C., as general FM Pittsburgh, named community rela- Mr. Stevens VP. Robert Eicholz, manager. tions coordinator. sales manager, WGMA, named station Edmund R. Auer, Shelton Weaver, with wnlc -Tv Pittsburgh, manager. formerly with Video - named to newly created administrative post, facilities supervisor. John Christian, Tony Smith, general sales manager, WIBA- record, Westport, reporter, wile -TV, appointed community (AM)-WLVE(FM) Madison, Wis., ap- Conn., joins CBS - TV, Hollywood, as affairs adviser. pointed general manager, WQFM(FM) Bohi Milwaukee. Patrick Shanahan, program controller. Ray Lang, with wccL(FM) Cleveland, manager, WHLO(AM) Akron, Ohio, Joyce Pruett, with WFUL -AM -FM Fulton, appointed public- service and promotion joins WQFM in the position of operations Ky., named station manager. director there. director. Douglas B. Wayne, copywriter, WNLC- Thomas Otwell, formerly with public re-

Broadcasting Sep 10 1973 61 lations department, Public Broadcasting (FM) Cincinnati, joins WAVI(AM) Day- Washington Senators, joins Mutual Radio Service, Washington, joins Corporation ton, Ohio, as sales manager. Sports Network, Washington, as weekend for Public Broadcasting, Washington, as Francis S. Mangan, manager, Midwest sportscaster. assistant to director of public informa- office, RKO Television Representatives, tion Joe Dine. He replaces Joel Sugar- joins Walton Broadcasting Sales Corp., Broadcast Journalism man, who resigns. station rep firm, Chicago, as executive Tom Powell, news director, WDAU -TV and David Gillmore, student at Michigan VP- television sales division. WGBI -AM -FM Scranton, Pa., and former State University, East Lansing, joins Na- Richard M. Duffy, with Eastman Radio, president, Associated Press Broadcasters tional Association of Educational Broad- New York, appointed VP-Eastman net- Association, named chairman, APBA's casters, Washington, as program officer, work, Eastman Radio. Michael A. Bel- freedom of information committee. Also instructional telecommunications depart- lantoni, with Eastman, named VP -New named to committee are Harry McKenna, who ment. He succeeds William T. Dale, York staff, Eastman. with weAN(AM) Providence, R.I.; Antho- joins Educational Development Center, ny Gonzales, with WWNR(AM) Beckley, Boston. Marshall Pengra, with Tracy- Locke, Dal- las, joins Goodwin, Dannenbaum, Litt- W. Va., and George Volger, KwPC (AM )- W. Kissinger, associate director, James man & Wingfield, Houston -based agency, KFMH(FM) Muscatine, Iowa. Northeastern Wisconsin Inschool Tele- as account supervisor. Don Brice, associate news director, KIRO- communications, Green Bay, Wis., joins Tv Seattle, named news director. He suc- noncommercial WHwC -TV Menomonie, Helen W. Turbeville, research director, Lando /Bishopric, Miami, appointed ceeds Clif Kirk, appointed managing edi- Wis., now under construction, as regional tor, news, KIRO -TV. representative, with responsibility for media director. station development. Martin B. Cagan, VP in charge of Plaza Dick Burt, and Don Alhart, anchormen, House, broadcast mail order division of WOKR -TV Rochester, N.Y., appointed Broadcast Advertising Plaza Group, New York, named manager news director and assistant news director, of direct response broadcast activities, respectively. Lee Leicinger, national sales manager, Universal Communications Inc., New John Pruitt, with news staff, WSB -TV At- WBBM(AM) Chicago, named general sales York. lanta, named anchorman, evening news. manager. He is succeeded by James P. Marzano Jr., account executive, Katz John W. Burgard, senior executive VP, Maureen Bunyan, general assignment re- Agency, Chicago. corporate director and member of execu- porter, WCBS -TV New York, joins WTOP- tive committee of Brown & Williamson Tv Washington as reporter. Richard J. Hayes, VP and regional man- Tobacco Corp., Louisville, retired Sept. ager, Blair Television, Boston, joins wTLV- I. Authority on broadcast advertising, Jack Reilly, newsman, wxwH(AM) Prince- TV as Jacksonville, Fla., national /regional he spearheaded B &W entry into radio in ton, N.J., joins wcAU(AM) Philadelphia sales manager. 1930's when company became one of as editor, evening news. David A. Grimm, national sales manager, medium's largest sponsors. He also was Ted Marvelle, formerly with news staff, WDHO -TV Toledo, Ohio, joins WSNL -TV known for fight against TV clutter in WJRT -TV Flint, Mich., joins WCCW -AM- Patchogue, N.Y., as VP- sales. early 1960's. FM Traverse City, Mich., as news director. Richard H. Meeder, with sales staff, John W. Hogan Jr., free -lance commer- Maury Povich, sports director, wrrG- WQXI-TV Atlanta, named local sales man- cials director, named producer for Tul- (Tv) Washington, appointed general as- ager. chin Productions, New York, TV com- signment correspondent, evening news, Doria Steedman, VP, Telpac Manage- mercials and program firm. and anchorman, weekend and noon news. ment Inc., New York, appointed VP- Meryl Comer, with news staff, WTTG, broadcast production, Geer, DuBois Programing also named to anchor midday news. there. Michael R. Farrow, music director, WNLC- Michael de Leo, art group head, Grey (AM) New London, Conn., named pro- Cablecasting Advertising, New York, appointed VP- gram director. Milford G. Richey, formerly with Collins associate creative director at AC&R Ad- Bob Payton, public- service director and Radio Co., named VP- engineering, Amer- vertising, New York, member of Ted disk jockey, woct(FM) Cleveland, ap- ican Cable Television Inc., Phoenix. Bates Group. pointed program director. Tim Davisson, Frank Webb, director of operations, Frank W. Becker, media planning group with wcct, named music director. Southwest region, Teleprompter Corp., supervisor, Daniel J. Riordan, supervisor, Bill Appel, public service director, WCIT- named Southwest regional manager there. nighttime network purchasing, Frank Zin- (AM) Lima, Ohio, named program direc- Melvin Pitts, manager, Sammons Com- gale, supervisor, daytime network pur- tor there. chasing, and Walter Granville -Smith III, munications' Westpoint, Ga., system, By Williams, news Pitts- account supervisor, Young & Rubicam, director, wttc -Tv named Southeastern district manager, New York, elected VP's. burgh, named programing executive pro- Sammons. ducer. Jonathan Powditch, formerly with Mark Savage, administrative assistant, J. Wal- David Kennedy, ter Thompson, Rio de Janeiro, joins Ken- formerly with Palomar LVO Cable Inc., Tulsa, Okla., named Pictures International, yon & Eckhardt, New York, as account joins International assistant treasurer. coordinator, Helena Rubenstein account. Famous Agency, New York, as director of television programing in New York. Equipment & Engineering Art Leffler, with WABC -TV sales staff, Jimmy O'Neill, with wow(AM) Omaha, New York, joins wPlx(Tv) there as sales appointed music director. Gerald G. Heitel, di- development manager. Donald P. Jarocki, rector of marketing, media coordinator, Bristol -Myers Co., ap- Nancy Marquand, casting director, CMX Systems, Sun- pointed assistant director, sales develop- BBDO, New York, appointed director of nyvale, Calif., named ment and research, wept. casting, ABC Entertainment, Los Angeles. director of sales, Carol E. Cohen, senior marketing analyst, Joan Marks, children's programing con- International Video wNBC -Tv New York, appointed director sultant, Kaiser Broadcasting Co., station Corp., Sunnyvale. Donald E. Diesner, of sales development, WOR-TV there. group owner, named director of curricu- lum for children's programing, Kaiser Midwest regional dis- Bill Wood, with KRLA(AM) Pasadena, Broadcasting. tributor sales man- Calif., appointed national sales manager. ager, IVC, named Walt Sabo, formerly with publications of- Western Richard L. French, account executive, fice, University of Syracuse, joins wxto- manager. Mr. Hegel He is succeeded in WLWT(TV) Cincinnati, joins WHBQ -AM- (FM) New York, as director of education- Midwest sales post by Herbert Van FM Memphis as local sales manager. al projects. Driel, formerly with sales staff, Panasonic. Jim Richards, account executive, WLQA- Ron Menchine, former announcer for Other appointments to regional sales

Broadcasting Sep 10 1973 62 staffs, IVC, include Robert E. Martin, Washington. Marvin R. Jawer, with Corn- tor at WPBR(AM) Baltimore, died Aug. formerly with 3M Co., St. Paul, named sat, joins CML as general counsel and 28 of heart attack at St. Joseph's hospital to staff of Rocky Mountain area; Donald secretary, CML is jointly owned by Corn - there. Mr. Corbin served as news director E. Cansen, director of engineering, Pa- sat General Corp., subsidiary of Comsat, at WFBR for 15 years before assuming cific Broadcasting Co., Honolulu, group MCI Communications Corp., and Lock- community- affairs post in 1970. He is sur- station owner, appointed to northern heed Aircraft Corp. vived by wife, Aileen, and son. California, Nevada and Northwest area; Thomas M. P. Christensen and Raymond Jarrett Lewis Hathaway, 67, former re- Larry H. Conner, with Milwaukee Video J. Shelesky, formerly with law firm of search and development engineer, NBC, Inc., named to north central area; John Welch & Morgan, Washington, have died Aug. 30 at North Shore hospital, A. Nash, with 3M, appointed to central formed Christensen & Shelesky, in Fair- Manhasset, N.Y. Mr. Hathaway was with region, and Lee L. Caput, with Philips fax, Va. They will specialize in communi- NBC for more than 42 years before re- Broadcast Equipment Corp., Montvale, cations law as well as general practice. tirement in 1972. During that time, he N.J., named to Northeast region. obtained numerous Robert G. McCartney, producer for in- American and foreign Joseph V. Quigley, director of corporate structional television, Purdue University, broadcasting patents. Among technical planning, Smith Kline & French Labora- West Lafayette, Ind., appointed assistant projects he developed were automatic tories, Philadelphia, named staff vice director, instructional media services for sound -level control for use in studios and president, business planning, RCA Corp., television, Cleveland State University. electronic system to create sound effects New York. Martin F. Bennett, vice presi- for use in radio and TV. He received Na- dent, distributor and commercial rela- tional Association of Broadcasters engi- tions, RCA, for 20 years, retired Aug. 31, Deaths neering achievement award and David but will continue as consultant. His re- Lew Sadler, 55, general manager of Samoff Outstanding Achievement in Engi- sponsibilities for coordinating distributor Bahakel Broadcasting's KXEL -AM -FM Wa- neering award. He is survived by his wife, activities will be assumed by Robert W. terloo, Iowa, died Aug. 31 of heart attack. Pauline, two sons and two daughters. Redecker, staff vice president, distributor Mr. Sadler had held management posi- Tol Avery, 58, movie and television actor, operations. tions at several Cy N, Bahakel stations, died Aug. 27 of apparent heart attack in including WKIN(AM) Kingsport, Tenn., Encino, Calif, Mr. Avery appeared in Allied Fields wABG(AM) Greenwood, Miss, and WCCB- television series including Slattery's Peo- John F. Gerstner, with Communications TY Charlotte, N.C. He is survived by his ple, Young Lawyers and Dragnet. wife, one daughter and two sons. Satellite Corp., named director of market- Joe Palandri, 50, engineer with IcMTV- ing operations, CML Satellite Corp., Lou Corbin, 56, community- affairs direc- (Tv) Omaha since 1955, died Aug. 28.

For the Record.

As compiled by BROADCASTING Aug. 29 ant. structure; condition (BPCT- 4626). Action Aug. tacks during April 17 Black Journal program, in 29. which Adhimu Chunga, while being interviewed on through Sept. 4, and based on filings, school WCBD -TV Charleston, S. C.- Broadcast Bureau boycott, called Mr. Cervase "a political op- authorizations and other FCC actions. granted CP to install precise visual frequency con- portunist.' Action Aug. 30. trol equipment (BPCr- 4645). 29. Action Aug. FCC Abbreviations: Alt.- alternate. ann.- announced. granted waiver of prime -time access rule to WDCN -TV Nashville- Broadcast Bureau granted CBS and NBC and their affiliates to carry to con- ant. -antenna. aur.- aural. aux.- auxiliary. CH- engineering data filed June 4 in accordance with re- clusion certain sports events scheduled for Aug. and critical hours. CP-construction permit. D -day. port and order adopted March 21 (Doc. 19617) to early Sept. Action Aug. 29. change frequency from ch. 2, 54-60 to DA-directional antenna. ERP- effective radiated mhz, ch. kw, 8, 180 -186 mhz; change ERP to vis. 295 kw, FCC granted waiver of prime time rule until 30 power. khz-kilohertz. kw- kilowatts. LS -local sun- aur. 29.5 kw, change trans. location to 1406 Old days after decision in overall prime proceeding set. mhz-megahertz. mod. -modifications. N- night. Hickory Boulevard, Nashville; change type of trans. (Doc. 19622) to ABC, CBS and NBC and their af- PSA- presunrise service authority. SCA-subsidiary and ant.; ant. height 1280 ft. Action Aug. 23. filiated stations in top 50 markets to continue to present "one-time-only" communications authorization. specified hours. WSIX -TV Nashville -Broadcast Bureau granted network news and public SH- affairs programs without counting these shows toward SSA -special service authorization. special engineering data filed June 4 in accordance with re- STA- port and order adopted March 21 (Doc. 19617) to permissible three hours of network programing per- temporary authorization. trans.- transmitter. TPO change frequency from ch. 8, 180 -186 mhz to ch. 2, mitted during prime time. Action Aug, 29. -transmitter power output. unlimited hours. 54 -50 mhz; change ERP to vis. 100 kw, aur. 10 kw; U- FCC, in response to requests by Association of vis.- visual. w- watts. educational. HAAT- change trans. location to approximately 50 feet - south of present site; change type trans. and ant.; Maximum Service Telecasters, Rust Craft Broadcast- height of antenna above average terrain. CARS- condition. Action Aug. 23. ing and Broadcast -Plaza Inc., stayed effective date community antenna relay station. until Nov, 12 for rules adopted July 26, giving tele- WNET -TV New York-Chief, Complaints and vision stations exclusive rights to present non-net- Compliance Division, informed John Cervase that no work or syndicated programs in its own commun ty further action was warranted on his complaint that or in another community less than 25 miles away. WNET -TV New York failed to comply with com- Original effective date was Sept. 7. Rule also o- New TV stations mission's rules regarding broadcast of personal at- vided that contracts, arrangements or understandingsP Rulemaking action WNYS-TV Syracuse, N.Y. -FCC denied WNYS- TV Inc., licensee, request for admendment of TV table of assignments so as to delete ch. 52 from Ithaca N.Y. and assign ch. 52 to Corning N.Y. (RM-2181). Action Aug. 10. EDWIN TORNBERG

Existing TV stations & COMPANY, INC. Final actions WHNB -TV New Britain, Conn.-Broadcast Bu- reau granted license covering main trans. and ant., for changes (BLOT- 2232). Action Aug. 16. Negotiators For The Purchase And Sale Of WTNH-TV New Haven, Conn.- Broadcast Bureau Radio And TV Stations CATV granted Cl' trans. t9trans. and (BPCT- 4620). Ag Appraisers Financial Advisors WICD(TV) Champaign, Ill.- Broadcast Bureau granted mod. of license to change ERP to aur. 64.7 New York -60 East 42nd St., New York, N.Y. 10017 kw; and studio location to Interstate Research Park 212. 687.4242 on Interstate Drive, Champaign (BMLCT-765). Ac- tion Aug. 29. West Coast -P.O. Box 218, Carmel Valley, California 93924 WHAG -TV Hagerstown Md.- Broadcast Bureau 408375.3164 granted Cl' to change ERP to vis. 436 kw, aur. 79.4 kw; change trans. equipment; change type ant. and

Broadcasting Sep 10 1973 63 completed prior to Aug. 7 would not be disturbed officer's final ruling, tiled Aug. 8, by Southwestern (Doc. 18179). Action Aug. 29. Broadcasting Co. of Mississippi (Does. 19466-7). New FM stations Presiding officer, in order released July 9, granted Other actions applications of Gulf Broadcasting Co. new AM Applications at Gulfport, and HWH Corporation for new Atlanta- Lovett School. Seeks 89.3 mhz, 10 w. Review board in High Point, N.C., Renewal Pro- AM at McComb, and terminated proceeding. Action HAAT 100 ft. P.O. address 4075 Paces Ferry Road, ceeding, denied petition by Furniture City Television at McComb, and terminated proceeding. Action N.W., Atlanta 30327. Estimated construction cost Co. to further modify certain issue added against Aug. 30. $14,590; first -year operating cost $1,000; revenue Southern Broadcasting Co. Proceeding involves ap- none. Principals: Rankin M. Smith is chairman of plications of Furniture for new VHF at High Point, board of trustees for Lovette School. Ann. Aug. 20. and Southern for renewal of license of WGHP -TV Call letter application High Point (Don. 18906-7). Action Aug. 27. R -B Co., Rainelle, W.Va. -Seeks WRRL. Maynard, Mass.- Maynard Public Schools School Committee. 91.7 mhz, 10 w. 43 board in High Point N.C., renewal Seeks HAAT ft. Review TV P.O. address Town Hall, Maynard and Streets, proceeding, denied - Call letter actions Main petition by Southern Broadcast Maynard 01754. Estimated construction mg Co., applicant for renewal of license WGHP- cost $5,160; of Rock City Broadcasting Inc., Chattanooga- first -year operating cost $500; revenue none. Princi- TV High Point, to modify issue and add ineptness Granted WGCA. Robert Billups issue against Furniture City Television Co. appli- pals: is chairman of School Com- cant for new VHF at High Point. (Docs. 1$9067). mittee. Ann. Aug. 24. Action Aug. 30. *Northfield, Minn. -Carlton Student Association. Review board in Dallas TV proveedings, in re- Existing AM stations Seeks 90.3 mhz, 10 w. HAAT 72 ft. P.O. address sponse to motion by Belo Broadcasting Corp., added Carlton College, Northfield 55057. Estimated con- misrepresentation and qualification issues against Applications struction cost $3,103; first -year operating cost $2,992; Wadcco Inc., in proceeding involving mutually ex- WTI() Manistique, Mich. -Seeks mod. of li- revenue none. Principals: Jean E. Phillips is dean clusive applications of Belo for renewal of license cense to change hours of operation from SH to U. of students at Carlton College and Leonard Banks of WFAA -TV Dallas, and Wadeco for authority to Ann. Aug. 31. is president of Carlton Student Association. Ann. VHF Dallas (Docs. 19744-5). Ac- Aug. 22. construct new in -Seeks CP to change tion Aug. 28. KBYE Oklahoma City ant: Broadcasting Seeks trans. site to 900 ft. east of intersection of Eastern Rochester N.H.-GGraham Co. Avenue and Britton Road; increase ant. height to 103.9 mhz, 250 w. HAAT 168 ft. P.O. address 10 Call letter applications ft. Ann. Aug. 31. Wayne Street, Hudson, N.H. 03051. Estimated 493 operating cost KFSA -TV Fort Smith, Ark. -Seeks KFSM -TV. construction cost $14,700; first -year $22,500; revenue $41,600. Principals: Norman J. and WEAT -TV West Palm Beach, Fla. -Seeks WPEC Final actions Eva E. Graham (each 50 %). Mr. Graham is engi- (TV). WMAF Madison, Fla.- Broadcast Bureau granted neer with WBZ -AM -FM Boston. Ann. Aug. 20. mod. of license covering change of hours of opera- Flemington, N.1.- Hunterdon Central High tion from SH to U (BML-2476). Action Aug. 29. School. Seeks 90.5 mhz, 68.4 kw. HAAT 300 ft. P.O. New AM stations WITZ Jasper, Ind. -Broadcast Bureau granted CP address State Highway 31, Flemington 08822. Esti- mated construction cost first -year operating Final action to install new ant. system; make change in ant. $17,215; system; ant. height 460 ft. (BP- 19386). Action Aug. cost $21,000; revenue none. Principals: Claude Clovis, Calif.- Initial decision released June 19, 29. Schmitt is superintendent of Flemington public proposing approval of application of Clovis Broad- schools. Ann. Aug. 20. casters for CP for new AM at Clovis, became ef- WRCP Philadelphia- Broadcast Bureau granted Montgomery county area Voca- rules mod. of license covering operation of trans. by re- 'Norristown, Pa.- fective Aug. 8, under provisions of (Doc. tional Technical School Board. Seeks 91.5 mhz, 10 13995). Ann. Aug. 24. mote control from 2043 Locust Street, Philadelphia (BRC-3650). Action Aug. 29. kw. HAAT 200 ft. P.O. address Plymouth Road and New Hope Street Norristown 19401. Estimated Actions on motions construction cost $38,043; first -year operating cost Initial decisions $2,500; revenue none. Principals: Robert B. Newell Chief, Office of Opinions and Review, Youngs- KTLX Denver-Administrative Law Judge Forest is director of Central Montgomery county area Vo- town, Ohio and Ellwood City, Pa. (Media Inc. and cational Technical School. Ann. Aug. 20. Jud Inc.), AM proceeding. granted petition by Jud L. McClenning, in initial decision, proposed grant and extended to Sept. 4 time in which to file reply of application of Action Radio Inc. for renewal of Carthage, Tenn. -Carthage Broadcasting Co. Seeks to opposition and comments to its application for license for KTLK (Doc. 19274). Ann. Aug. 28. 102.3 mhz, 3 kw. HAAT 49 -ft. P.O. address Box review of decision in proceeding (Dots. 18768 -9). 179, Carthage 37030. Estimated construction cost WMRE Monroe, Ga.- Administrative Law Judge revenue Action Aug. 22. David I. Kraushaar, in initial decision, proposed $15,338; first -year operating cost $11,420; de- Principals: Reggie L. Honey (50 %) and Administrative Law Judge Frederick W. Dennis - nial of application of Walton Broadcasting Co. for $12,000. Voss renewal of license James T. Watts (50 %). Messrs Honey and Watts ton in Iowa City, Iowa (Burns, Rieke and of WMRE Monroe (Doc. 19011). in WRKM(AM) Braverman Broadcasting Co.), AM Ann. Aug. 30. each have 50% interest Carthage. Associates and Ann. Aug. 20. proceeding, granted petition by Burns, Rieke and Voss Associates to amend application to specify Actions on motions Starts authorized "standard" radiation patterns (Dots. 19596-7). Ac- tion Aug. 23. Administrative Law Judge Basil P. Cooper in WGMC -FM Greece, N.Y. -Authorized program 10 w. Action Aug. 27. Judge Arthur A. Glad- Connellsville, Pa. (Connellsville Broadcasters Inc., operation on 90.1 mhz, TPO Chief Administrative Law renewal stone in Clovis, Calif. (Clovis Broadcasters), AM [WCVI(AM)], proceeding, scheduled evi- WARY(FM) Valhalla, N.Y. -Authorized pro- of Presiding Judge Lenore dentiary hearing for Oct. 9, in Connellsville (Doc. gram operation on 88.5 mhz, 13.5 w., HAAT 440 ft. proceeding, in absence 19668). Action G. Ehrig, granted, mute pro tune, petition by Aug. 23. Action Aug. 20. Clovis for leave to amend application to update in- Administrative Law Judge Chester F. Naumowicz WMPO -FM Middleport, Ohio -Authorized pro- formation on business interests as required by rules Jr., in Blackstone, Va. (Blackstone Broadcasting gram operation on 92.1 mhz, ERP 1.9 kw, HAAT (Doc. 13995). Action Aug. 22. Corp. [WKLVJ), AM and FM proceeding, granted 370 ft. Action Aug. 27. motion Broadcast Judge L. McClenning by Bureau, and ordered that ap- Bend, Authorized op- a Administrative Law Forest plicant answer bureau KICE(FM) Ore.- program Florida. (Charles W. interrogatory (Docs. 19774- on 100.7 mhz, ERP 50 kw (horizontal). 20 in Tallahassee and Quincy, both 5). Action Aug. 23. eration Holt, et al.), AM proceeding, granted request by kw (vertical), HAAT 520 ft. Action Aug. 13. time to Sept. 18, for B. F. J. Timm for extension of Other action KQHU(FM) Yankton, S.D. -Authorized program filing of supplemental data to joint petition for ap- operation on 104.1 mhz, ERP 100 kw. HAAT 430 ft. proval of agreement by Talquin Broadcasting Co. Review board in Richmond, Va. and Sanford, Action Aug. 20. J. ordered that joint petition and B. F. Timm; and N.C., AM renewal proceeding, granted motion by WWPV -FM Colchester, Authorized program be held in abeyance, that further opportunity be Vt.- WGOE Inc. for extension of time through Sept. 10 operation on 88.7 mhz, 10 w. Action Aug. 20. afforded for other persons to apply for facilities in which to file responsive pleadings to petition to Talquin Broadcasting application and specified in add issues filed by Broadcast Bureau (Docs. 19757- Final actions that Talquin Broadcasting will comply with publica- 8). Proceeding involves renewal applications of tion requirements of rules (Docs. 19445 -7). Action WGOE Inc. licensee of WGOE Richmond, and Selma, Ala.- Thomas E. Alexander. Broadcast Bu- Aug. 23. Crest Broadcasting Corp., licensee of WEYE San- reau granted 100.9 mhz, 3 kw. HAAT 300 ft. P.O. ford. Action Aug. 30. address 15 Pardue Street, Selma 36701. Estimated Other action construction cost $39,000; first -year operating cost $36,000; revenue $60,000. Principals: Mr. Alexander Review board in Gulfport and McComb, both Call letter applications and engi- granted request by (100 %). Mr. Alexander is management Mississippi, AM proceeding, WGRT Chicago -Seeks WJPC. neering consultant in Selma (BPH- 8455). Action HWH Corp. for extension of time through Aug. 30 Aug. 24. in which to file oppositions to appeal from presiding WQIC Meridian, Miss. -Seeks WTNK. Mississippi State, Miss.- Mississippi State Uni- versity. Broadcast Bureau granted 89.1 mhz, 15.7 w. SUBSCRIBER HAAT 112 ft. P.O. address Drawer NJ, Mississippi Please send State 39762. Estimated construction cost $6,000; first - SERVICE year operating cost $300; revenue none. Principals: I year $20 T. K. Marlin, vice president of college, et al. (BPED- 1585). Action Aug. 23. Broadcasting i 2 years $37.50 Rochester, N.Y.-Initial decision released July 3, The newsweekly of broadcasting and allied arts 3 years $50 proposing grant of application of Monroe County Broadcasting Co., for new FM on ch. 280 (103.9 Canada Add $4 Per Year mhz) at Rochester, became effective Aug. 22, in Foreign Add $6 Per Year accordance with rules (Doc. 18676). Ann. Aug. 24. Name Position 1974 Cable Harlingen, Tex.-Magic Valley Broadcasting inc. Sourcebook $10.00 Broadcast Bureau granted 96.1 mhz, 100 kw. HAAT 455 ft. P.O. address 2505 South Parkwood Drive, Compaq (If payment with Apt. F -204, Harlingen 78050. Estimated construc- order: $8.50) tion cost $145,000; first year operating cost $36,000; Rosiness Address 1974 Yearbook $17.50 revenue $50,000. Principals: Patrick C. McBride, president, Arthur Stehling 37 %), et al. Mr. Hems Address (both n (If payment with McBride, formerly general manager and part owner order: $15.00) of Environetics Inc., Dallas Muzak firm, is attending City state zip Payment enclosed radio operators school. Mr. Stehling, attorney in Fredericksburg, Tex., owns 30% of cable system in Bill me Fredericksburg among other interests (BPH 8266). Action Aug. 2'3 BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 -I Action on motion ADDRESS CHANCE: Print new address aboye and attach address label from a recent issue, or print old address Administrative Law Judge William Jensen in Wil- including zip code. Please allow two weeks for processing; mailing labels are addressed one er two issues in advance. liamson and Matewan, W. Va. (Harvit Broadcast-

Broadcasting Sep 10 1973 64 Professional Cards

EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926- COHEN and DIPPELL, P.C. PAUL CO. & ASSOCIATES Atlantic Research Corporation GODLEY Consulting Engineers CONSULTING ENGINEERS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, NJ. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354.2400 347.1319 Washington, D.C. 20004 746 -3000 Phone: (2011 Washington, D. C. 20005 Member AFCCE Member APODE Member AFCCE Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER E. Consulting Engineers ROBERT L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS 1156 15th St., N.W., Suite 606 1302 18th St., N.W., 785 -2200 1771 N St., N.W. 296 -2315 2922 Telestar Ct. 17031 560-6800 Washington, D.C. 20005 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296.2722 Member AFCCE Member AFCCE Member APODE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2029 K Street N.W. Radio G Television BOX 7004 Washington, D. C. 20006 Republic 7 -6646 Box 68, International Airport DALLAS, TEXAS 75209 (202) 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 (214) 631.8360 (301) 827 -8725 14151 342 -5208 Member AFCCE Member AFOOE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Computerized Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333.5562 Washington, D. C. 20036 Phone: 216 -526-4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFOOE Member AFCCE Member AFCCE

E. Harold Munn, Jr., ROSNER LAMB, INC. JOHN H. MULLANEY TERRELL W. KIRKSEY CONSULTING RADIO ENGINEERS & Associates, Inc. Communications Consulting Consulting Engineer and Engineering 9616 Pinkney Court Broadcast Engineering Consultants 5210 Avenue F. Box 220 250 West 57th Street Potomac, Maryland 20854 Austin, Texas 78751 Coldwater, Michigan 49036 New York, New York 10019 301 - 299 -3900 Phone: 517- 278 -7339 (212) 246 -3967 Member AFCCE 1512) 454 -7014

DAWKINS ESPY Consulting Radio Engineers Applications /Field Engineering P.O. Boa 3121- Olympic Station 90212 Service Directory BEVERLY HILLS, CALIF. (213) 272.3344

COMMERCIAL RADIO CAMBRIDGE CRYSTALS APPLIED VIDEO SPOT TOUR FIRM'S NAME HERE MONITORING CO. PRECISION FREQUENCY fo Be Seen by 120,000' Readers- PRECISION FREQUENCY MEASURING SERVICE ELECTRONICS, INC. among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- SPECIALISTS FOR AM -FM -TV Box 25, Brunswick, Ohio 44212 Monitors Repaired 8 Certified neers and technicians -applicants for (216) 225-4443 103 S. Market St. 445 Concord Ave. am fm tv and facsimile facilities. Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 SYSTEMS DESIGN -INSTALLATION '1970 Readership Survey showing 3.2 Phone (816) 524.3777 Phone 1617) 876 -2810 SERVICING -EQUIPMENT BROKERAGE readers per copy. 3 kw; ant. height 300 ft. (BMPH- 13841). Action Aug. 30. Summary of broadcasting WDHP(FM) Presque Isle, Me.- Broadcast Bureau According to the FCC, as of July 31, 1973 granted mod. of CP to change anL ant. height 440 ft.; change transmission line (BMPH- 13843). Action Not Aug. 30. On air Tote', CO air Total Licensed STA' CP's on air CP's authorized KBEY(FM) Kansas City, Mo.- Broadcast Bureau granted mod. of CP to make changes in transmis- Commercial AM 4,366 4 20 4,390 44 4,434 sion line (BMPH- 13842). Action Aug. 30. Commercial FM 2,414 0 36 2,450 124 2,574 KO3DN Ely and McGill, both Nevada-Broadcast Bureau granted mod. of CP for VHF translator to TV -VHF 505 1 6 512 7 520 Commercial change type of trans. and make changes in ant. Commercial TV -UHF 190 0 3 193 52 245 system (BMPTTV -783). Action Aug. 23. Total commercial TV 695 1 9 705 59 765 WTAE -FM Pittsburgh -Broadcast Bureau granted Educational FM 583 0 22 605 84 889 mod. of CP to change ant.; make changes in ant. Educational TV -VHF 87 0 4 91 2 94 system; ERP 50 kw; ant. height 500 ft.; remote control permitted (BMPH -13844). Action Aug. 30. Educational TV -UHF 123 0 14 137 5 143 KDCD -TV Midland, Tex.- Broadcast Bureau Total educational TV 210 0 18 228 7 237 granted mod. of CP to change ERP to vis. 6.76, aur. 0.852 kw; and make changes in transmitting Special temporary authorization. equipment (BMPAC -7482). Action Aug. 29. WHNS(FM) Portsmouth, Va.- Broadcast Bureau granted mod. of CP to change ant.; make change ing Corp. and Three States Broadcasting Co.), FM reau granted remote control for main and aux. in transmission line; change trans. (BMPED -1018). proceeding, scheduled further prehearing conference trans. (BRCH -1169). Action Aug. 28. Action Aug. 30. for Sept. 5 (Dots. 18456 -7). Action Aug. 22. WHPE -FM High Point, N.C.-Broadcast Bureau granted CP to install new trans. and ant.; ERP Other action 100 kw; ant. height 470 ft. (BPH- 8450). Action Translator action Review board in Wilmington, Ohio, FM proceed- Aug. 24. KO2HM Allison and Arboles rural areas, both ing, granted motion by 5 KW Inc., to correct tran- WGCR -FM Wellsboro, Pa.- Broadcast Bureau Colorado- Broadcast Bureau granted CP for new script of oral argument held July 24 in the Wilming- granted CP to install new aux. trans. at main trans. VHF translator to serve Allison and Arboles rural ton FM proceeding (Dots. 19218-9). Oral argument location to be operated on ch. 283 (104.5 mhz) for areas, operating on ch. 2 by rebroadcasting pro- was held on exceptions and briefs to initial decision aux. purposes only; ERP 1.35 kw; ant. height 420 grams of KOAT-TV Albuquerque, N.M. (BPTTV- released Oct. 4, proposing grant of application of ft.; remote control permitted (BPH -8531). Action 4762). Action Aug. 23. Clinton County Broadcasting Corp. for new FM at Aug. 30. Wilmington, and denial of competing application of WEZI(FM) Memphis- Broadcast Bureau granted 5 KW Inc. for same facilities. Action Aug. 30. remote control; condition (BRCH -1168). Action Ownership changes Aug. 28. Applications Rulemaking petition KTSM -FM El Paso -Broadcast Bureau granted CP to install new trans. and ant.; change trans. WABF-PM Fairhope, Ala. -- -Seeks assignment of WAAC(AM) Terre Haute, Ind. -Citizens Broad- license from Eastern Shore Broadcasters Inc. to casting Co.. licensee, seeks amendment of FM table line; ERP 87 kw; ant. height 1,820 ft. (BPH- 8530). W.G.O.K. Inc. for $100,000. Sellers: J. Russell Kil- of assignments to assign ch. 242 or ch. 243 to Terre Action Aug. 30. gore, president, et al. (100 %). Eastern Shore Is Haute, and to assign ch. 265A to Hoopeston, Ill. WRGT -FM Clarksburg, W. Va.- Broadcast Bu- licensee Fairhope. Buyers: Jules 2244). 27. of WABF(AM) (RM- Ann. Aug. reau granted request for SCA on sub-carrier fre- Paglin (55 %) and Bertha P. Ferman (45 %). Mr. quency of 67 khz (BSCA- 1275). Action Aug. 30. Paglin owns medical products firm in New Orleans. Rulemaking actions Ann. Aug. 23. Call letter applications Richmond, Mo. -FCC dismissed Ray County Ra- KCST(TV) San Diego -Seeks transfer of control dio request for amendment of FM table of assign- WRC -FM Washington-Seeks WJOI(FM). of Western Telecasters Inc. from Bass Brothers ments 10 add ch. 294 to Topeka, Kan., add ch. 296A WLQY(FM) Fort Lauderdale, Fla. -Seeks WHYI- Enterprises (100% before, none after) to KCST -TV to Richmond and delete ch. 295 from Topeka (RM- (FM). Inc. (none before. 100% after). Consideration: 1900). Action Aug. 21. adjustments. Principals: KCST -TV WLGR -FM Leesburg, Fla. -Socks WDGM(FM). $8,368,193 and Acting Chief, Broadcast Bureau, in Aledo and Inc. is wholly owned subsidiary of Storer Broad- Galesburg, both Illinois, on request of Dr. Paul T. KWNT -FM Davenport, Iowa -Seeks KRVR(FM). casting Co.; George B. Storer is board chairman Ford and other residents of Knox county, Ill., ex- WLMJ -FM Jackson, Ohio -Seeks WCJO(FM). and Bill Michaels is president. Storer broadcasting is licensee of WAGA -TV Atlanta; WSBK -TV Bos- tended through Oct. 1 time in which to respond to WKJF(FM) Pittsburgh -Seeks WKOI(FM). petition by Arthur M. Padella Sr. for rulemaking in ton; WJW-AM -TV Cleveland; WDEE(AM) and WJBK Los matter of amendment of FM table of assignments Call letter actions -TV Detroit; KGBS-AM -FM Angeles; in Aledo and Galesburg (RM- 2227). Responses to WGBS(AM) Miami; WITI -TV Milwaukee; WHN- petition were previously due on Aug. 30. Action WBCM -FM Bay City, Mich. -Granted WHNN- (AM) New York; and WSPD -AM -TV Toledo, Ohio. Aug. 24. (FM). Ann. Aug. 24. WHVT(FM) Hendersonville, Tenn. - Granted KNUI(AM) Kahului, Hawaii-Seeks assignment Call letter application W BYQ(FM). of license from Qualitron Aero Inc. to Broadcast- Board of Education of West Bloomfield School ing Consulting Services Inc. for $300,500. Sellers: District, Orchard Lake, Mich.-Seeks WBLD- E. G. Panissidi, president, et al. (100 %). Qualitron (FM). Renewal of licenses, Aero Is division of subsidiary of Tenneco Inc. large conglomerate with no other broadcasting in- Call all stations terests. Buyer: Harwell V. Shepard (100 %). Mr. letter actions Shepard is consulting engineer (semi- retired) for Glenn West, Portland, Ind.- Granted WPGW -FM. Broadcast Bureau granted renewal of licenses for Broadcasting Consulting Services. Ann. Aug. 23. following stations, co-pending aux., and SCA's when Lawrence N. De Beau, Tawas City, Mich. - appropriate: KDFL(AM) Sumner, Wash.; KEWP- KROS-AM -FM Clinton, Iowa-Seeks assignment Granted WDBI -M. (AM) North Rock, Mid- of license from Clinton Broadcasting Corp. to Pub- Little Ark.; WAFI(AM) Service Broadcasters Inc. for Sellers: South Jones Broadcasters Inc., Ellisville, Miss. dlesboro and WBGN(AM) Bowling Green, both lic $400.00. - Jamestown and Bernard M. Jacobson, president and general man- Granted WBSJ(FM). Kentucky; WDEB -AM-FM WETB- ager, et (100 (AM) Johnson City, both Tennessee; WHIC-AM- al. %). Buyers: Donald G. Jones Cover Broadcasting Inc., Johnstown, Pa.- Grant- FM Hardinsburg, Ky.; WHNY(AM) McComb and (22.8 %), Harold Hoelker (16.59 %), George Ferry ed WJNL -FM. WHSY -FM Hattiesburg, both Mississippi; WJRD- (13.01 %), Joseph Shafer (10,5 %), Ken Kordum Lamar University, Beaumont, Tex. -Granted (AM) Tuscaloosa, Ala.; WKRW(AM) Cartersville, (10.38 %), et al. Public Service Broadcasters is licensee of WTIM -AM -FM Taylorville and WVLN- KVLU(FM). Ga.; WKYE -AM-FM Bristol and WLIK(AM) New- WSEI(FM) Olney, both port, both Tennessee; WLLS(AM) Hartford. Ky.; (AM)- Illinois; KFIZ(AM) WPCO(AM) Mt. Vernon, Ind.; WRAN(AM) Dover, Fond du Lac, Wis.; WCTW(AM)- WMDH(FM) Existing FM stations N.J.; WTJS -AM -FM Jackson Tenn.; WXVW(AM) New Castle. Ind. and WZOE(AM) Princeton, Ill. Jeffersonville, Ind.; WYGO -FM Corbin, Ky., and Ann. Aug. 23. Final actions WZOE(AM) Port Sit. Joe, Fla. Action Aug. 23 and WIXO(FM) New Orleans-Seeks transfer of con- KZAP(FM) Sacramento, Calif.-Broadcast Bureau 24. trol of Advance Communications Inc. from Lawrence J. granted remote control (BRCH- 1170). Action Aug. Broadcast Bureau granted renewal of licenses, co- Gutter, Alvin Go1in, et al. (100% be- 28. pending aux., and SCA's when appropriate, for the fore, none after) to Ronald E. Crider. Leonard following stations: KCTO(AM) Columbia. La.; Mercer and Leonard Stevens (none before. 100% WFYR(FM) Chicago -Broadcast Bureau granted after). Consideration: $590,000. Principals: Mr. CP to install new aux. ant. at main trans. location; KGA(AM) Spokane, Wash.; WANY -AM-FM Al- bany, Ky.; WDJR(FM) and WKRZ(AM), both Oil Crider (50 %) has interest in Philadelphia -based operate by remote control from studio location at electronic equipment distributor. Messrs. Mercer 188 West Randolph Street, Chicago; ERP 18.5 kw; City, Pa.; WLPH(AM) Irondale, Ala.; WMTL -FM Leitchfield, and Stevens (each 25 %) have real estate, restaurant ant. height 460 ft. (BPH -8532). Action Aug. 29. Ky.; WNPV(AM) Lansdale and WOTR- and interests (AM) Corry, both Pennsylvania, and other business in Pennsylvania, New WSMT -AM- Jersey and 23. WBJH(FM) Trenton, N.J. -Broadcast Bureau FM Sparta, Tenn. Action Aug. 28. Florida. Ann. Aug. granted CP to change trans. and studio location to WVSL-FM Slidell, La. -Seeks assignment of li- east side of Ewingville Road at Shabakunk Creek, cense from. Mid -South Broadcasters Corp. to Se- Trenton; install new trans. and ant.; make change Modification of CP's, curity Broadcasting of New Orleans Inc. for $335,- in ant. system; ERP 20 kw; ant. height 120 ft. 000: Sellers: T. V. Garraway, president et al. (BPH -8519). Action Aug. 30. all stations Mid-South is licensee WOSC -FM Fulton, N.Y. -Broadcast Bureau deli %(applliication SDL(AM) (ttÌmer- granted CP to use former main trans. as aux. trans.; KMUV -TV Sacramento, Calif.- Broadcast Bu- American Broadcasters Inc. is pending before FCC). reau granted to and install new main trans.; change TPO; ERP 15 mod. of CP extend completion date Buyers: Edmond J. Muniz, Ben Daly Bridgeman, kw; ant. height 310 ft.; condition (BPH -8436). Ac- to Feb. 28, 1974 (BMPCT- 7488); granted mod. of Michael H. O'Keefe (each 30 %) and Wilfred E. tion Aug. 23. CP to change ERP to vis. 537 kw, aur. 107 kw; Youngblood (10%). Group owns WNNR(AM) New specify studio location as corner of Canterbury Orleans and WXOK(AM) Baton Rouge. Ann. Aug. WXXY(FM) Montour Falls, N.Y.- Broadcast Bu- Road and Royal Oak Drive, Sacramento; change 23. reau granted CP to change ant. height to 480 ft. type trans. change ant. structure; ant. height 1,020 and delete remote control (BPH- 8534). Action Aug. ft. ( BMPCT- 7489). Action Aug. 28. WSME(AM) Sanford, Me. -Seeks assignment of 30. license from Natale Urso to Southern Maine Broad- WIFF -FM Auburn, Ind.- Broadcast Bureau grant- casting Corp. for $110,000. Seller: Natale Urso WGFM(FM) Schenectady, N.Y. -Broadcast Bu- ed mod. of CP to change transmission line; ERP (100 %). Ms. Urso owns 55% interest in WERI-

Broadcasting Sep 10 1973 ßß AM -FM Westerly, R.I. and WNHC(AM) New WOIC(AM) Columbia, S.C. -Seeks assignment of granted assignment of license from Capitol Broad- Haven, Conn. Buyers: Alvin Yudkoff (70 %) and license from WOIC Inc. to Nuance Corp. for $50,- casting Inc. to H/K Broadcasting Corp. for 3150,- Leon H. Nelson (30 %). Mr. Yudkoff has interest 000. Sellers: Joe Speidel Ill, president, et al (100 %). 000 and non -competition agreement for $25,000. in film production companies in New York and Buyers: I. S. Leevy Johnson (35 %), J. Wade Buyers: James Stuart (98 %), et- al. Mr. Stuart has Westport Conn. Mr. Nelson is newscaster at Degrafienreidt (23 %), Elliot E. Franks Ill and majority interest in ICFOR(AM) Lincoln, Neb., WNAC -1"V Boston. Action Aug. 23. H. B. Rutherford (each 21 %). Mr. Johnson is KSAL(AM) Salina, Kan., KMNS(AM) Sioux City, WSMD -AM -FM La Plata, Md.-Seeks assignment Columbia attorney. Mr. Rutherford is Columbia Iowa, KRGI(AM) Grand Wand, Neb., KOEL -AM- of license from Charles County Broadcasting Co. to dentist. Mr. Franks is director of Columbia Urban FM Oelwein, Iowa, and WMAY(AM) Springfield, Crystal Broadcasting Co. for $325,000. Sellers: League and Mr. Degraffenreidt owns Carrboro, N.C. Ill. (BALPH -160, BASCA -576). Action Aug. 24. David P. Samson Jr. president, et al (100 %). Buy- car wash. Ann. Aug. 23. WTOB(AM) Winston -Salem, N.C.- Broadcast Bu- ers: Frank N. Manthos (49.5 %) and Leo M. Bern- reau granted assignment of license from Southern stein (49.5 %). Mr. Manthos owns Elektra Broad- Actions Broadcasting Co. to 1490 Inc. for $1.25 million. casting Corp. of Florida, applicant for new FM at KAPR(AM) Douglas, Ariz. -Broadcast Bureau Sellers: John G. Johnson, ptesident, et al. Southern Crystal River, Fla. Mr. Bernstein has banking and granted assignment of license from Mor -Hart Inc. is group station owner, Buyers: John Woods real estate interests in Washington; he also has to KAPR Inc. for $106,000. Seller: Ray P. Morgan, (331/2 %) et al. Mr. Woods is president 0f Woods 25% interest in WFFV(FM) Front Royal, Va. Ann. president. Mr. Morgan is salesman for KOBE(AM) Communications Inc., Oriskany, N.Y.. licensee of Aug. 23. Las Cruces, N.M. Buyers: Paul W. and Helen V. WRUN -AM -FM Utica, N.Y. and WSB(AM) Dur- WMVB -AM -FM Millville, N.1.-Seeks transfer Knowles (100%). Mr. Knowles is majority owner ham, N.C. 1490 Inc. is wholly owned subsidiary of of control of Union Lake Broadcasters Inc. from of KSGT(AM) Jackson, Wyo. (BAL- 7916). Action Woods Communications (BAL -7907, BACRE-2534). Garden State Broadcasting Corp. (IQQ% before, Aug. 29. Action Aug. 23. none after) to Countrywide Broadcasting Inc. (none KNEU(FM) El Centro, Calif.- Broadcast Bureau WATH -AM-FM Athens, Ohió- Broadcast Bureau before, 100% after). Consideration: $315,000. Prin- granted assignment of license from Imperial Valley granted assignment of license from Radio Athens cipals: Robert B. and Marianne J. Hoy (together Broadcasters to William C. Wade for $53,500. Inc. to WATH Inc. for $316,500. Seller: Irene 27.5 %), Russell E. Paul (27.5 %), et al. Mr. Hoy Sellers: Clay H. Duncan and Charles N. Duncan. Kovlan, president. Buyer: Fred A. Palmer, presi- owns broadcast engineering firm. Mr. Paul is Wood- Buyer: Mr. Wade is announcer with KHJ(AM) dent; Miriam F. Palmer, secretary; Ruth Potter, bury, N.J. attorney. Ann. Aug. 23. Los Angeles (BALH- 1730). Action Aug. 24. treasurer (each 3311 %). Mr. Palmer owns Worth- ington, KSWS(AM) Rosewell, N.M.-Seeks assignment of KBVM(AM) Lancaster, Calif.- Broadcast Bureau Ohio, sales consultancy firm. Mrs. Potter is license from Broadcasting granted assignment of license from to president of retail lumber company in Worthington Rosewell Co. to Berrendo KBVM Inc. (BAL -7915; BALH- 1856). Broadcasting Co. for $300,000. Sellers: John A. North Antelope Valley Broadcasting Inc. for $166,- Action Aug. 24. Barnett Jr., president, et al (100%). Buyer: Robert 250. Sellers: Louis L. Goldman, secretary, et al. WTNN(AM) Millington, Tenn. -Broadcast Bu- O. Anderson (100%). Mr. Anderson is board chair- Buyers: Albert S. and Fraun Y. Medlinsky (each reau granted assignment of license from Gary L. man of Atlantic Richfield Co.; he also has real 50 %). Mr. Medlirisky owns KOTE -FM Lancaster. Acker to The Moore Co. for $205,000. Seller: Mr. estate, ranching and other business interests in He and Mrs. Medlinsky are partners in Albert S. Acker is acquiring KEGG(AM) Daingerfield, Tex. New Mexico. Ann. Aug. 23. Medlinsky Enterprises, real estate firm (SAL-7812). Buyers: W. E. Moore, president (99.9 %), et al. Action Aug. 24. Mr. Moore 78% WYDK(AM) Yadkinville, N.C.-Seeks assignment owns of Ken -Mor Homes Inc., WJOE(AM) Port St. Joe, Fla.- Broadcast Bureau real estate and construction firm (BAL- 7871). Action of license from Yadkin Broadcasting Co. to B & B Aug. 27. Broadcasting Co. for $223,350. Sellers: Clyde G. granted assignment of license from William S. Dod- Reavis, president, Harry and Bernice Dunnagan, son, receiver, to Mills & Crisp Enterprises Inc. for C. B. Hughes, et al. (100%). Dunnagans and Mr. $80,000. Buyer: Paul E. Mills (100%). Mr. Mills, Hughes have 82% interest in WNNB(FM) North real estate investor, owns Breakers East and The Cable Myrtle Beach, S.C. Buyers: Donald E. Bigler and Breakers Restaurant and Lounge, Panama City Other action Forbes W. Blair (each 50 %). Messrs. Bigler and Beach, Fla. (BAL -7791, BALRE- 2461). Action Aug. Blair are partners in Washington law firm. Ann. 23. Review board in Warrensburg, Mo., cable TV Aug. 23. W1BR(AM) Baton Rouge, La.- Broadcast Bureau proceeding, granted motion by Cypress Cable Corp. granted transfer of control of Community Broad- to change its name to Warner -CCC Inc., in pro- KVAS(AM) Astoria, Ore. -Seeks transfer of con- ceeding involving complaint by Warrensburg trol of Lower Columbia Broadcasting Co. from casting Co. from G. T. Owen Ill (60% before, Cable none after) to Robert Earle (40% before, 100% Inc. against United Telephone Co. of Missouri, William Tracy Moore, et al (75% before, none United Utilities Inc., and United Transmission.Inc., after) to Charles A. Farmer (25% before, 100% after). Consideration: $339,910. Principal: Mr. Earle is president and general manager of Community and applications of United Transmission and United after). Consideration $67,650. Principal: Mr. Farmer Broadcasting Telephone for certificate of public convenience and is vice president and general manager of KVAS- Co.. licensee of WIBR(AM) Baton Rouge (BTC-7201). Action Aug. 28. necessity for construction and operation of cable (AM); he also owns KDTO(AM) Toledo, Ore. Ann. TV facilities at Warrensburg. (Dots. 19151 -2). Aug. 23. KWHG(FM) Lincoln, Neb.-Broadcast Bureau Action Aug. 30.

Bea last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Help Wanted RADIO Sales Help Wanted eeiay /salesman with experience needed by number Announcer . Help Wanted one midwest AM station. Salary commensurate with Continued Management ability plus commission, fringe benefits. Great opportunity for talented individual. No amateurs please! Write Box H -270, BROADCASTING. Penna. AM has opening for announcer who can Vin President /General Manager. Exceptional oppor- handle tunity for dynamic radio executive interested in top board shift and 'play-by -play. Must, have ten market. Highly AM-FM beautiful music stations in major market commercial experience. Seeking mature bright sound- profitable 5KW full tiine station ing person who reads with expanding group. Base salary of $40,000 plus wants to add to sales department. No activé ac- like pro. Not for beginners. counts but a good list of potentials. If you're in a Good weekly salary and company benefits. Box 1 -27, negotiable incentive. Send resume to Box H-43, BROADCASTING. BROADCASTING. small or medium market and want to grow, this is for you. An Equal Opportunity Employer. Send resume, photo and references to Box J -21, BROAD- Newsman, Sportscaster for Penna. station., Must Wanted: Intelligent, creative, ambitious radio analyst CASTING. have experience digging, writing, and airing local who knows a great deal about what makes a radio news. Heavy schedule of play -by-play football and station a success and is willing to learn more. Full -time experienced salesman for town of 10,000. basketball. Box J -28, BROADCASTING. Aptitudes required: imagination, skill to communicate Southwest preferred. Send resume with photo to effectively, attractive personality. Offered: growth, KSTV Radio, Box 102, Stephenville, Texas 76401. Skw contemporary MOR financial and in beautiful Virginia uni- professional; autonomy; creative expres- versity city needs stable, personable First Phone sion; excellent working and living environment. Box Immediate opening for radio salesman in South Announcer. Excellent opportunity for one looking H -250, BROADCASTING. Bend, Indiana. Call Bob Krieghoff, Manager WJVA- for e start. Send tape, resume, requirements and AM, WRBR -FM, 219-234-1111, or write Box 179 recent photo. Box J -38, BROADCASTING. Sales manager, mid -west powerhouse. Recent promo- South Bend, Indiana 46624. tion creates position. Top -money for top -person. This Medium Market 5 kw Contemporary /Top 40 needs Strictest confidence. E.O.E. Write Box H -279, BROAD- Reward: is a once in a lifetime opportunity for fully first phone announcer, for evening shift. Some CASTING. a experienced sales manager. The man we seek experience necessary. Send tape, must have a proven track record in radio time sales. resume, photo, and salary requirements in first letter. Box 1 He must be a door to door, store to store closer. He -44, Excellent future for a bright,. creative, production - must BROADCASTING. talented knows be able to stand a rigid background investiga- individual who station operation, tion. You will be selling "the sound of solid gold modern -day programing techniques, how to direct rock" in Florida's Southeastern medium market, NBC affiliate with MOR people, and who sincerely expects to eventdally earn second most populous metro area. Opportunities and terms are wide open for a reve- up -tempo format seeks black 'announcer to handle a top management opportunity. Send tape and late nue producer. Do not apply if sitting behind a afternoon traffic MOR 'format. Excellent salary resume R- U Employer. Box desk -S-H. Equal Opportunity is your idea of getting ahead. Call for, right man. All tapes and 'resumes returned. Box J -17, BROADCASTING. 813. 866.2402- Ask for Mr. Tinney -this opportunity is immediate. J -48, BROADCASTING. Experienced salesman needed immediately to step Help Wanted Announcers low -key, friendly announcer for rock format in small right in. Big account list. Excellent draw. High growth market station, New York State. Good delivery and Beacon, N.Y. 12508. market. Must be go-getter. WBNR, Deejay /salesman willingness to work more important than experience. 914.831 -1260. E.O.E. with experience needed by number Send tape and one Midwest AM station. Salary commensurate with resume to Box J -79, BROADCASTING. ability plus commission, fringe benefits. Great op- Sales oriented GM needed for WDXI, Jackson TN. portunity for talented individual. No amateurs please! Immediate nea for contemporary MOR afternoon Must have good overall knowledge of programming, Write Box H -271, BROADCASTING. drive jock. Mbst be a communicator, clever, mini- FCC rules. Ability to manage a must. $20,000, profit mum 3 years 'experience. Good salary, no drifters. Service share, fringe benefits. Write: Community Attention: If you are on the way up, we have an Send tapes, resume, references to WDBQ Dubuque, Box 1209, Vernon, IL Broadcasting, Inc. Mt. 62864. opening for you. The hottest secondary market sta- Iowa 52001. tion in the Middle Atlantic States. Openings for Top Number one Southern Illinois station needs experi- 40 jocks with production ability; newsmen who can FM Announcer wanted for night shift. Monday thru enced, management- oriented GM. Will be responsible read, write and gather. Talented girl ock. And Saturday. Good 'music station. Three weeks vacation. for sales, programming, personnel, etc. 520,000, profit good MOR Talent for our FM. Tape with resumes Other benefits. Salary negotiable. Starts Sunday, Sep- share, fringe benefits. Write WMCL. Box 1209, Mt. only. Good pay plus fringe benefits. Box J -7, tember 23. Apply H. M. Thayer, WGHQ, 82 John Vernon, IL 62864. BROADCASTING. Street, Kingston, N.Y. 12401

Broadcasting Sep 10 1973 67 Help Wanted Help Wanted Technical Continued Situations Wanted Announcers Continued Management WOBM; Toms River, N.J. needs a full time news- Continued for very at 3 years host caster our aggressive 24 hour local news Experience of least as talk show have Looking to required. Educated, community minded. Able to operation. Must 3rd endorsed. Call Bill Huf, for small market manage. 20 years ex- -0927. perience in all phases. Prefer work with automation, do news and possibly fit 201.269 Equal Opportunity Employer. Some of southeast, will con- our best references have worked for us. fider all offers. Let's get together. P.O. Box 10463, into PD slot. Call Fred Bowen, WIBX, Utica, N.Y. Panama City, Florida, 904- 769.3119 after 7 p.m. 315.736.9313. Help Wanted News A , MOR strong personality with production Situations Wanted Announcers skills. Greater Hartford. Career opportunity with Newsman /announcer wanted in top rated small east- full fringe benefits. Community -oriented CBS Net- ern market station. Must be experienced. Equal Op- DJ, tight board, good news, work Station in Top 50 market. Send aircheck and portunity employer. Box J -73, BROADCASTING. commercials, 3rd pltune. resume. WINE Radio, Manchester, CN. 06040. An Can follow direction. Willing to go anywhere. Box C Equal Opportunity Employer. Wire looking for a dynamic, experienced, News -106, BROADCASTING. Director, Anchorman, Administrator, to head up our Personnel Director with ten years top Needed yesterday night time personality country five man news department serving the Mason City - business back- pro. Production ability a must adult voiced and Austin- Rochester, Minnesota market. An Equal Op- ground and prior Broadcast experience wishes to approach. Tape resume-picture to WITL Radio, Dave portunity Employer. All replies confidential. Send return to the field. Let's talk. Box H -187, BROAD- Donahue, Box 1010, Lansing, Michigan 48903. resume and VTR to Dick Taber, P.O. Box 577, Austin, CASTING. Minnesota 55912. Well established AM /FM seeking sportscaster who's Looking for good sport who knows sports? I'm looking a a pro. Extensive local high school plus some col- We have an opening for a news pro. Must collect, for station who needs a go- getter for play -by- lege play -by -play. Salary open. Send tape and write, and air news. College degree desirable. Can play and /or sports. Experienced in football and resume to Joe Hogan, WLPO, La Salle, IL. 815- be five -day work week. Starting salary $160.00. Con- hockey, also good DJ. Available Oct. 15, 1973. Box 223 -3100. tact Ken Patch at 617- 874 -5610. H -224, BROADCASTING. America's outstanding suburban station seeks person- 30 year old -14 year pro. Top markets -Top ratings. able, mature, experienced announcer with keen in- Help Wanted Production All qualifications plus voices. No screamers. Five terest in community. Regional, Metro, N.Y. AM /FM figures. West only. Box H -228, BROADCASTING. operation: expanding into new ultra- modern facili- 5th Major Market, Group- owned, oldies -powerhouse, ties. Live in Westchester and work at Nation's most needs a w1 production voice. Detroit. E.O.E. Send DJ, announcer, 6 years experience, college graduate, influential local station. Will consider recent college tape, resume: Tom Miles, WHFI, 1120 Rankin, Troy, excellent production, looking for position in top 40 graduate. Good production a must. Start 5150. Tape, MI 48084. or MOR operation. 22, married. Box H -244, BROAD- resume to: M. Mason, WVOX, 1 Broadcast Plaza, New CASTING. Rochelle, N.Y. 10801. My production director may be leaving for another lob. If he stops playing golf in the halls Ise may Competent, black dj, with dynamic personality ... Immediate opening for announcer with 1 year's news even have the chance to leave on his own. In the will bring more dollars to your stations. Non - 5- day -40 hr. week. In- and dj experience minimum. meantime, I can't stand the job and need a person screamer, clean appearance, indeed a mature, pro- clude tape, references and salary requirements. Reply who can knock 'em dead. Only award winners fessional 1 year experience, first phone, family, William Winn, P.D. 43 Main Street, Bradford, PA. need apply. Resumes, tapes, funny saying and relocate, immediately. Box J -1, BROADCASTING. 16701. sincere letters to: Jeff Kaye, WKBW Radio, 1430 Main Street, Buffalo, New York 14209. WKBW is an Morning Pro seeks new challenge. Lively personality,

Milwaukee recording studio. Looking? Need audition E.O.E. M /F. . great voice, Eight years experience Top -notch pro- tape. Low hourly rate. Broadcast Performance 463- duction and dependable. Prefer Northeastern Medium 1900. & Major markets, but will consider all. Box J -11, Situations Wanted Management BROADCASTING. A pool of on- the -air talent helps make finding a job easier. Broadcasters helping broadcasters. 814 -734- Very successful manager looking for bigger challenge 1st Phone, MOR personality, 6 years radio -TV, crea- 5418. in Top 25 market. Must have good corporate struc- tive commercials, college grad., 26, $700. Box J -33, lure. Only GM position considered. Box G-275, BROADCASTING. Help Wanted Technical BROADCASTING. Professional personality Top -40 cooker. Four years, Man -wife combination. 29 years Radio Chief Engineer AM-FM. Experienced In AM Unusual opportunity. voice, talent, creative production. Can follow direc- in all phases of broadcasting. Desire 2 -3 Directionals, maintenance, AM -FM profs- station con- experience tions. Every show pre -prepared. Box 1 -56, BROAD- market. Box H -197, BROADCASTING. struction. Excellent salary and growth potential. Equal station CASTING. Employer M /F. Reply to Box H -91, Opportunity 15 years experience ..6 years sales and manage- BROADCASTING. Telephone Talk Show Host /DJ seeks responsible . and option ment looking for larger challenge position in exchange for personality and 55. Let's to buy in salary and /or percentage must top Chief engineer for small group of AM -FM facilities talk) Box 1.62, BROADCASTING. Box J -2, BROADCASTING. located in southeast who knows how to organize $20,000. and maintenance DJ in Buffalo or Ontario, Canada. and execute construction programs Major Market Sales Oriented General Manager can seeking station all F.C.C. type Box H -166, BROAD- it's for weekends. Box 1.69, BROAD- including proofs. make automation work for you. AM & FM stations Even if only CAST! NG. increase profit 20%. Marketing, Promotion, F.C.C. CASTING. all phases management experience. Box J -15, Tired being the engineer at a smell, under of "chief" BROADCASTING. Announcer, DJ, Newscaster. Tight board, experi- equipped station? A rare opportunity exists for the enced. Dependable, creative, versatile. Prefer New enterprising engineer who wants to grow at a top- Recent graduate looking for entrance level manage- York, New Jersey area. Box J -88, BROADCASTING. notch station. Working conditions and facilities are ment position with station in Philadelphia -So. Jersey excellent. Require at least four years engineering area. Willing to work part -time in beginning. Reply Big Bands. Vocal acts. Descriptión intros to records experience and the ability to assume responsibility to Box 1 -93, BROADCASTING. featuring imaginary ballroom, nightclub or park con- as chief engineer of a class IV AM. Send resume to cert settings. Very successful format. 15 years gen- Box H -269, BROADCASTING. All inquiries answered. Young heavyweight sales manager with strong track eral radio experience. First phone. Middle age. Small record in major market desires G.M. position. Box family. Bob 305 -886 -4869. Box 1 -90, BROADCAST- Wanted: technician for Hollywood mobile unit. 1.94, BROADCASTING. ING. Latest equipment, limited travel. Send resumes to Box J.45, BROADCASTING. Alt: Los Angeles Radio -Dynamic sales personality Disc Jockey -Newscaster. Want bright creative talent? desires Local or National Sales Management posi- Try met Dependable, experienced, versatile, third Chief Engineer for 5kw directional in border Mid - tion with strong promotional -minded Radio outlet endorsed, aggressive salesman, authoritative news, State. Good equipment. Good salary and Atlantic excellent credentials, references . highly tight board, and charisma and satisfaction guaranteed. working conditions. E.O.E. Send resume and ref- knowledgeable and motivating . PROFIT BY Clearance Collier, 1444 Shakespeare Ave., Bronx, erences. Box J -61, BROADCASTING. ME NOWT Box 1.95, BROADCASTING. N.Y. 10452. 212-681 -6972. Wanted In one month chief engineer well qualified for 5000 watt AM and automated FM separate sta- Manager /owner with fifteen years experience, eleven Heavy drivetime personality -(about 220 lbs.) 15 years tion. Salary depends on experience and qualifica- with present group has reached the summit. Desire ex. Time /temp jocks are dime a dozen. Personalities tions. Six day week. Three weeks vacation, hos- new challenge in larger market or group. Impeccable cost more. 305- 299 -4611, Larry Shannon. pitalization and other benefits. Interview can be references both business and moral. Box J -101 BROADCASTING. held in Washington, D.C. Box J -63, BROADCASTING. Beginner, 3rd, good production Top 40 /MOR. Pre- fer New England. Give me a chance. Call Pete col - strong on maintenance- NYS -AM -FM -Good Broadcaster mid 30's. sales and management Engineer Strong lecI after 4 p.m. 203 -223-4323. opportunity- immediate opening -send resume. Box oriented. Self starter. Financially stable. Will con- J -70, BROADCASTING. sider sizable investment. Excellent track record. 1st phone, 2 years, major market-Look interesting) East or Southeast. Minimum $24,000. Box 1 -103, Engineer /Announcer needed immediately for a clean BROADCASTI NG. Will relocate for right offer. Al Wayne 219. 659.5749,

AM /FM operation in South Carolina. Must be de- 2429 Schrage. Whiting, Ind. 46394. . good combo man pendable and sober. Looking for G.M. /S.M. Now top 15 market. B.S. and M.B.A. Ex- who wants to settle and become a of good per- three part cellent record, Aggressive. Management, 3828 Le- I'm an American jock. Currently employed. Over J BROAD- manent staff. Send resume to Box -80, gation St., N.W., Washington, D.C. years experience, commercial and college radio. CASTING. College broadcasting degree. 'Third endorsed. 317- -4145. Jamestown Village Apartments, 219 West Chief Engineer. Full time AM, Full time automated FM. Dear Broadcaster: Can you use me? 1962 -64 WABB 529 Colonial Drive, New Castle, Indiana 47362. Single station market. Well -equipped. Plus 15 -20 hours (Mobile, AL.), 1964.71 WSGN (Bham, AL.), 1971.72 per week board shift. Contact General Manager, WCBY, WAPE (Jax., FL.) 1972 -Aug. '73 WVOL (Nvllle, TN). Cheboygan, Michigan 616- 627.2341. No collect calls. Positions: "Acting- Acting" General Manager, General Talented pro with potential to go to the top. 5 years Sales Manager, Sales Promotion Manager, Senior experience. College grad. Radio is my life, not just Qualified studio operator /engineer for maintenance Account Executive, 100% Responsibilities have in- another ¡ob. If you want total dedication to your and operation of monaural and stereophonic radio cluded: "Training" General Manager, National Sales, station from a hard- worker, get in touch. Top 40 studio equipment, both tube and solid- state. First Local Sales, Station and Commercial Promotions, Co- or uptemp MOR preferred. Available now. Call Ken phone, construction experience. Remote recording, ordinating License Renewal and FCC Rules. Admin- 302. 7344431. speech and music. Salary commensurate with skills istrative, Traffic and Copy Depts. Payroll and Ex- and experience. Good fringe benefit program avail- penses. Previously associated with Rounsaville Radio. Beginner looking for first break. Recent Connecti- able. Send resume to: Mrs. Phyllis Kehoe, Employment Dedicated, Loyal, Creative, a Hard Worker, Out- cut School of Broadcasting grad. 3rd phone, 23, Services, The University of Michigan, 2031 Admin- standing, and Ambitious. Proven track record. Chuck single, can follow direction, ambitious, will go any- istrative Services Bldg. Ann Arbor, Michigan 48104. A Ashworth 615 -259 -3128 or 615. 242 -160), 1150 Vultee where. Mike Opito, 411 South Elm St., Windsor non -discriminatory, affirmative-action employer. Blvd /F -104, Nashville, TN., 37217. Locks, Conn. 06096 203. 623.9236.

Broadcasting Sep 10 1973 88 Situations Wanted Situations Wanted Help Wanted Announcers Continued Programing, Productions, Technical Continued Others Continued 1st phone: experienced; warm, personal, tight board 'TV maintenance technician -minimum of 3 years col- -happy sound. Phone Sunny Stevens, 513 -825.2430. Highly successful rock program and music director or TV studio, experience required. Call Kentucky Ed- presently at number one FM station in top 10 market. ucation Television, 606. 233 -0666. Experienced Free-Torm announcer, into Rock, Blues, Expert at music programing and station employee and Jazz. Male. Will relocate. For tapes and resume, relations. Box J -77, BROADCASTING. Opening for a studio engineer with first phone - call 517 -782 -9857 or write to 4788 Woodland, Jack- Must be experienced with RCA Color equipment, son, MI 49203. Here's the bait: Combo, News, Production, quasi - camera, film, and VTR's. Equal Opportunity Em- M.D. et P.D. Now working at asylum with call ployer. Submit resume and reference to P.O. Box letters. Public notice: Air personality desires return to radio For Hook, Line, and Sinker . . . write: Box 631, Decatur, IL. after a years absence. Touch that dial 512 -GR 2- 1.96, BROADCASTING. 6124, Ext. 316. Excellent Administrator, promoter, personality. 15 Help Wanted News years in broadcasting. Young, m , country DJ, 8 yrs. -last 5 years - Looking for PD /and or drive metro area -highest ratings. Seeking permanent po- shift. 305 -299 -4611. Larry Shannon. Experienced newscaster wanted for medium, Mid- sition with future. Will relocate. Tapes, pics, resume, west radio and TV market. Prefer some TV ex- references -816. 781 -3176. Programmer with country background, strong pro perience, but will consider radio newsman who is duction, talent, ability. Desires larger market and looking for a break in TV. Duties primarily in radio Young soul jock major market experience, looking. more money. 3rd. If you need help call 805 -489- with some regularly scheduled TV air work. Send 6813 Lindbergh Blvd. Philadelphia, PA. 19142, 215. 0273. pictures and tales. An Equal Opportunity Employer. 365.8573. Box J -5, BROADCASTING. Presently employed top -rated sports, PD, talkmaster Situations Wanted Management seeks move for increased income. George Taylor, TELEVISION WALE, 617.674.3535. Operations Manager/Program Director with exper- Professionally trained beginner, some experience, Help Wanted Management ence as News Producer and Production Manager and twenty -one, single, will take direction, will relocate. qualified in all phases of television operations, desires challenge as Operations Manager and Program Mike Badders, 101 Cove Road, Broomall, PA., Communications Analyst: For this you'll need a TV /or Director. Box H -163, BROADCASTING. 19008. 215- E16.2954. news background, an M.A., a creative imagination the ability to think and write clearly. You should be personable, responsible, persuasive, flexible. Ambi- There is a TV station owner in the top 50 who can use this man as his GM. He is a 22 year broadcast Situations Wanted Technical tion comes in handy. So does a way with people pro with a documented track record as a top 30 and a flair for management. Write H -229 BROAD- CASTING. GSM. He knows local and national sales, program- Contract Maintenance Engineer seeking stations in ing, news and operations. He is profit and com- Maryland, Virginia and Delaware. Construction, munity oriented, thrives on challenge and advo- Local sales manager group proofs and inspections. Write Box J -75, BROAD. needed for owned sta- cates management by objective and leadership. He tion. Upper Midwest. Top 100 market. ABC net- CASTING. is available now and will consider any locale al- work. Must have great sales record as salesman or though he prefers West Coast or Mountain states. sales manager. Prefer TVB trained. Great benefits, C mainte engineers seeking stations in Get his resume. Box J -14, BROADCASTING. New York, New Jersey and Connecticut. Construc- This is a young growing company. Right man could tion, frequency checks, and proofs. Write Box J -83, go all the way up. If you have the balls send all BROADCASTING. goodies first letter. No drifters. $15,000 to $20,000 Situation Wanted Sales first year for right man. Box J -39, BROADCASTING Chief Engineer, 25 years experience. AM, DA, FM June grad-broadcast major. Seeking career oppor- stereo, proofs, construction, Sca, own test equip- Help Wanted Technical tunity in sales, programing, production, news, ment. South or West. 303.591 -0074, A -27, 3770 E. CATV -STV, etc. Many years experience in all phases Vintah St., Colorado Springs, CO. 80909. Age to relocate. needed operate re- of broadcasting. 23, willing Martin Chief Engineer to maintain and Silverman, 625 Candelite Ct. Fort Wayne, Ind. mote van as well as design addi- color broadcast of 46807. 219-456 -5704. Situations Wanted News tional units with future consideration given to design of studio facility. Must be highly motivated and well organized. Should be able to accept complete re- Situations Wanted, Announcers Ten years experience sports /news. Play -by -play, pro, sponsibility for technical operations for our mid -west college, schoolboy. Presently handling sports con- located independent production company. Our em- 1st Phone, 6 years radio-TV; booth, news, inter- versation /news. Strong interviewer, reliable family ployees are aware of this ad. Submit resume. Box viewing, creative commercials, college grad., 26, man. Solid pro, seeking same. Box J -68, BROAD- 11.195, BROADCASTING. $700. Box 1 -34, BROADCASTING. CASTING. Chief engineer TV network affiliate group operator. Weather-caster /Staff Announcer, featured top nine. 16 months radio experience. First phone. 24 months Good technical experience necessary. Send resume to TV /AM /FM. 15 years. Money secondary to growing Trade School training radio-TV, and, 2 yrs. college. Box H -223, BROADCASTING. company and benefits. Excellent appearance. Top team Box BROAD Seeking news position. 171, references. All markets considered. Color VTR, audio - CASTING. Technicians. 1st phone required with 2 -3 years air tape, resume: John Douglas, 5603 Lamar Road, Wash- switching experience. Equal opportunity employer. ington, D.C. 20016, 301- 320 -4664. Experienced. Currently employed. Strongest in field Box H -276, BROADCASTING. work. Northeast. College graduate. Mid 20s. Box J -84, BROADCASTING. Studio engineer needed for UHF Net affiliate for Situations Wanted tape operation -camera control and light maintenance. Technical a rather a looking for journalist than reader? One ist phone and 1 year exp. required. Box J -97 year commercial plus college experience i radio BROADCASTING. Dir. of Eng. Considerable experience in managing, news. BS -MA degrees. 3rd class Travel endorsed. n planning, purchasing, installing, and maintaining anywhere. Box J -87, BROADCASTING. Wanted: TV transmitter engineer mountain job with studio and transmitter systems for TV and radio. living quarters provided. First phone required. Sports director: Experienced sports reporter and Able to take complete charge. Desires change, with Write full particulars on experience and ability. stable employment. Box H -235, BROADCASTING. photographer currently working for mid-western net- Address and phone number to Box J -100, BROAD- work affiliate. Can write, edit and deliver copy. CASTING. TV Send inquiries to Box studio engineer, first phone, ten years broad- 6481 Columbus, Ohio 43224. casting experience with professional workmanship Have openings for Chief Engineer and good main- and know how seeks permanence. Box J10, BROAD- tenance engineer with solid background in trans- CASTING. Situations Wanted miner, studio, video tape and microwave maintenance. Forward resume and financial requirements AM-TV, experienced on maintenance, transmitters, Programing, Production, Others to KFPW -TV Fort Smith, Ark. 72901. and directionals, also studio. Box J -98, BROAD. CASTING. Experienced first phone PD seeks Top-60 position Assn't chief. Live and work in beautiful Monterey with challenge and room to grow. Strong music, Bay area of California. Must be experienced with Young experienced broadcast engineer. First phone. administrative, on-air. Interesting success story. RCA equipment TIC-27, TR-50, TR-60, TVM-6 and TTU- Seeks production or technical work. Patrick Shep- Great ideas. Responsible team man. Looking for 30 transmitter. CBS network affiliate. Salary open. herd, 3206 Cameron, Champaign, Illinois 61820. permanence. Box H -59, BROADCASTING. Send resume to: Ken Warren, KMST, Box 1271, Mon- terey, CA 93940. Are you looking for a soul program manager: Com Situations Wanted News munity relations director: experienced, FCC rules and System Engineer and Technicians for operating CATV license renewal: News: 13 years musical DJ and system in Long Island, NY. System Engineer 4 years Anchorman presently employed. Ready to move up. programing experience in soul, jazz, spirituals, some CATV field experience or equivalent training and 18 -20K annually. Family, conscientious, reliable, BS. rock. Box H.260, BROADCASTING. experience. Knowledge of microwave, CATV plant Box H -107, BROADCASTING. and color studio. Administrative experience to direct Experience, ibI*, down to earth broadcaster technical personnel. Engineering degree required. Seek news director's position. Excellent credentials. seeks PD, production or announcer position with System Technicians (three)- minimum 2 years CATV Valuable experience with recognized NBC -TV affiliate. growth company. Worked hard to get to present experience or equivalent experience. Working knowl- 1-1-211, BROADCASTING. position in metro NYC but with to return to Mid- edge of test equipment including spectrum analyzer, west MOR. First, B.A. Box J.30, BROADCASTING. sweep generators and storage scope. Technical school Broadcast journalist, 24, BA, 6 years experience mostly graduate with or capable of obtaining first class radio. AFRTS Europe correspondent, married. Seeking Experienced jock, first phone, college grad, Assistant phone license. Send complete resume including em- position in television news, Box H -234, BROADCAST- PD, and Music Director, wants to run show. Has ployment history and salary requirement: Huntington ING. ability and track record, needs chance. West pre- TV Cable Corporation, P.O. Box 454, Huntington, ferred but will go anywhere. Box J -55, BROAD. NY. 11743. Newscaster, reporter, writer. Major market and net- CASTI NG. work experience. Available immediately. Also con- Technician needed for CCTV facility. Experience sider News Directorship. Box J -47, BROADCASTING. Copywriter /Production Men- College grad, English on RCA TR.22 VTR end TK-42 cameras desirable but major, good voice, strong production, with heavy not a necessity. Excellent benefits and working Sportscaster -newscaster . Experienced and hard - emphasis on creativity. Looking for solid East conditions. 5 day 351/2 hr. wk. Send resume to: hitting especially with sports commentary, desires Coast station with imagination. Tapes, copy samples, Jeff Matthews, University of Md., Fine Arts Bldg., to join an effective news team. Write Box J -53, and resume on request. Box J -91, BROADCASTING. Radio /TV Division, College Park, Md. 20742. BROADCASTING.

Broadcasting Sep 10 1973 88 Situations Wanted Wanted To Buy Instruction Continued News Continued Equipment Continued REI leaches electronics for the FCC First Class Radio Telephone license. Over 90% of our students pass IGM Deal Illusions: here's absolute honesty. Need IGM model 48 PBS Stereo Instacart for 500 their exams. Classes begin July 16, August 27, Oc- Magicians in Associates, P.O. I've been out of fulltime broadcasting (free -lancing) system. Write or phone Murray Hill tober I, November 12. REI, 52 South Palm Ave., for the past couple of years, making very good Box 1, Murray Hill, NJ 07974. 201 -582 -2106. Sarasota, Fla. 33577; phone: 813- 955 -6922. REI, 809 money in sales. But . I'm "climbing walls' and Caroline St., Fredericksburg, Va. 22401; phone: 703- must return to broadcasting to be happy; it's what 373-1441. I do best. Eighteen years in sports, news, announc- FOR SALE EQUIPMENT ing, talk host. Imaginative original interviewer/ Bryan Institute in St. Louis. Ist class FCC license, ap- Finest references. proved for Veterans. 314.752 -4371, (Formerly Elkins writer. Attractive anchorman. Transmitter. Responsible familyman /thirty -seven. Consider any RCA 50,000 KW, model BTA -50G AM Inst.) Immaculate condition. Now tuned to 720 KHz. market with opportunity. Box J -72, BROADCASTING. $22,500.00. Box J -82, BROADCASTING. First Class FCC-6 weeks -$370. Money back guaran- Award winning, Hollywood writer, photographer, an- ree. Vet approved. National Institute of Communica- nouncer, engineer with first ticket wants newsfilm RCA ITS-A transmitter, channel 2 thru 6, air cooled tions, 11516 Oxnard St., N. Hollywood, Calif. 91606. Box J -86, BROAD- job outside Los Angeles area. Film, tape available. modification, excellent condition. 213 -980 -5212. CASTING. 213- 763 -7724 or Box J -78, BROADCASTING. FCC First Class License in six weeks. Theory and Experienced field reporter wants similar position in Most all equipment for 5K -FM station $2,750.00. laboratory training. Day or evening classes. State television. College graduate. Mid 20s. Northeast, KFLY, Corvallis, Oregon. Technical Institute (formerly Elkins Institute), 3443 N. Ohio, Florida. Box J -85, BROADCASTING. Central Ave., Chicago, IL 60634. 312. 286-0210. Automation, complete MaCarTa eight channel mono 4 Carousels, time announce, net join, audio logger, Enrollment applications now being considered for Situations Wanted $11,500. RCA BTF -5D transmitter, $5,000. Contact courses in Broadcasting -Radio Licensing and Com- Programing, Production, Others Bill Hyden, 918.251 -5822. KTBA, Box 550, Broken munications Engineering. State Technical Institute, Arrow, Okla. 74012. 3443 North Central Ave., Chicago, IL 60634. 312- Two 286 0210. Director /Producer Top 50 markets. years experi- Marti 8 Sparta new /resale equipment. Remote pick - ence directing news, sports, and commercials, both up /STL/Remote Control. Consoles, Complete station videotape and film. Experience also in film docu- packages. Financing. Holzberg Associates, P.O. Box mentaries and live remote pickups. Send inquiries to 322, Totowa, NJ 07511, 201-256-0455. MISCELLANEOUS Box G -223, BROADCASTING. Marti -Used. Remote pickups /studio transmitter links Experienced Production manager currently in medium in stock. New equipment. Terms available. BESCO, Prizes! Prizes! Prizes! National brands for promo- market, desires move to larger market with potential 8585 Stemmons, Dallas, Texas 75247. 214-630 -3600. tions, contests, programing. No barter, or trade for increased responsibility. Strong background in better! For fantastic deal, write or phone: Tele- directing, administration, and supervision. Married - Gates BC.50.0 50,000 watt AM Transmitter. Installed vision 8 Radio Features, Inc., 166 E. Superior St., Box J BROADCASTING. degree. -36, new in 1967, now on the air at WQIK in Jacksonville, Chicago, Illinois 60611, call collect 312 -944.3700. Florida. This transmitter is in A -1 condition and has Original job, TV, 2 years experience, remote loca- Calreck airchecks California's best stations! Send spare final tubes and other parts. I am asking $25,000. for tion. Experienced twitcher /programer /news presenter. . Contact Marshall W. Rowland, 813- 251 -1861. July's issue Charlie Tuna on KROQ, Rich Rob- Desire move to larger, more sophisticated operation. bin back on KCBQ, KHJ, KFRC, KYA, Gary Owens, VTR, Resume available. 1st phone. Relocate any- even an Indian riding a Pinto named "Ford ". Much where in states, Box J.76, BROADCASTING. more innovative, Tomorrow radio packed into a 60- COMEDY MATERIAL minute cassette! 58.50 from Calrock, 1415 Sixth Ave., TV trainee expd. film and news production, 1973 Second Floor, San Diego, CA. 92101. college graduale, BA communications, age 22. Typ- Deelays: New, sure -fire comedy! 11,000 classified ing, other knowledge and skills. Ambitious and Be exceptional. Develop: better speaking voice. Win- eager. Consider any opening. Salary open. Will one -liners, $10. Catalog free) Edmund Orrin, 2786 -B ning personality. West Roberts, Fresno, Calif. 93705. Exceptional memory; also Practical relocate. 201.837-6609. Box J-81, BROADCASTING. Guide to Public Speaking and Increase Your Learning Power. Only $2.25 each; All 5 books NOW $9.95. Young talented woman with major market broadcast- Housoken, 789 -B, Windermere, FL 32786. ing experience seeks producer /director or producer/ host position. M.A. film, radio, TV. Box J INSTRUCTION -92, BROAD- "Free" Catalog . . everything for the deelayl CASTING. Comedy books, airchecks, wild tracks, old radio Correspondence instruction leading to FCC license and shows, FCC tests, and morel Write: Command, Box June grad- broadcast major. Seeking career oppor- electronics degree. G.I. Bill approved. Grantham, 1505 26348, San Francisco 94126. tunity in sales, programing, production, news, CATV- N. Western Ave., Hollywood, California 90027. STV, etc. Many years experience in all phases of broadcasting. Age 23, willing to relocate. Martin First Class FCC License theory and laboratory training Silverman, 625 Candelite Ct. Fort Wayne, Ind. in six weeks. Be prepared . . let the masters in the 46807. 219 -456-5704. nation's largest network of 1st class FCC licensing RADIO schools train you. Approved for veterans and ac- Network News desk assistant seeking move to pro- credited member National Association of Trade and graming or production. Presently employed by NBC Technical Schools. Write or phone the location most Help Wanted Announcer News Washington. Have some production and field convenient to you. Elkins Institute in Dallas, 2727 experience. Relocation no problem. Resume on re- Inwood Rd. 214- 357.4001. quest. Dan Meribov, 3330 Chauncey Place, No. 302 Mt. Rainer, Md 20822. Elkins in Atlanta ", 51 Tenth St. at Spring, N.W. AIR PERSONALITY Recent broadcasting graduate, B.S. in TV, desires Elkins in Denver", 420 S. Broadway. Immediate opening in Major Mar- position in production. 2 years experience. Avail- able immediately. Will relocate. Jordan Lakefish, Elkins in East Hartford, 800 Silver Lane. ket for Mid -day Personality. Warm, 2930 S.E. Claybourne, Portland, Oregon 97202. Elkins in Houston, 3518 Travis. sincere housewife approach! Dependable creativity; concept through completion. Box J -24, BROADCASTING. Commercial film and PTV experience. MA, TV 8 Film. Elkins in Memphis', 1362 Union Ave. Roger Forbis, R.R. 2, Mansfield Center, CT 06250. Elkins in Minneapolis, 4103 E. Lake St. Elkins in Nashville, 2106 -A 8th Ave. S. FLORIDA CABLE Elkins in New Orleans, 2940 Canal. Fulltime contemporary music Disc Jockey. Voice and Delivery important. Must have Help Wanted Sales Elkins in Oklahoma City, 501 N.E. 27th St. Radiotelephone First Class License. Write, Include your resume listing references, ex- Elkins in San Antonio, 503 S. Main. Could you sell the Brooklyn Bridge? perience and qualifications. Include lape Do you be- first letter. Salary open. lieve in local origination CATV programing? Want Since 1946. Original six week course for FCC 1st to head a 1 be of man sales department that's part class. 620 hours of education in all technical aspects Box J -29, BROADCASTING. of a small but dedicated origination team? Stable, of broadcast operations. Approved for veterans Lo easy to work with? Rush me your resume. Base cost dormitories at school. Retiring. Final class Oct. 3, plus commission. Mike Fisher, PD, Kingston Cable. 1973. Reservations required. William B. Ogden, Radio vision, Port Ewen, NY 12466. Operational Engineering School, 5075 Warner Ave., Huntington Beach, Calif. 92649. Situations Wanted Sales UP FRONT In Chicago, OMEGA Services has the best price for a June grad -broadcast major. Seeking career oppor- First Class License. Day or evening. Guaranteed re- You know we consult some of America's tunity in sales, programing, production, news, CATV. sults! OMEGA Services, 333 East Ontario. 312.649- big stations. The kind of place you want 0927. STV, etc. Many years experience in all phases of to be. We're growing all the time and find broadcasting. Age 23, willing to relocate. Martin Silverman, 625 Candelite Ct. Fort Wayne, Ind. Li d by New York State, veteran approved for good talent hard to lind. You can be the 46807. 219-456.5704. FCC Ist Class license and announcer- disc -jockey train- solution! Join one of our "feeder" sta- ing. Contact A.T.S. Announcer Training Studios, 25 tions. If you're good, but need a little West 43 St., N.Y.L. (212) OX 5 -9245. polish before you send that tape to NY, WANTED TO BUY EQUIPMENT First Class FCC license in 6 weeks. Veterans approved. send your tape Air Mail today. We have Day and evening classes. Ervin Institute, 11750 Ches. five excellent openings. 0.D.'s too. terdale Rd., Cincinnati, Ohio 45246. 513- 771 -8580. Remote unit complete. Color equipped four (4) cameras. Send information and best price to Box No: tuition, rent. Memorize, study -Command's "1973 THOMAS McMURRAY IDEAS .1-59, BROADCASTING. Tests -Answers" for FCC first class license. -plus - 810 Sheik"; Street "Self -Study Ability Test." Proven! $9.95. Moneyback Charlotte, N.C. 28211 Wanted: Ampex VR -1200 Video Tape recorder. Call guarantee. Command Productions, Box 26348, San 408 -298-6676. Engineering KGSC -TV, San Jose, CA. Francisco 94126. (Since 1967)

Broadcasting Sep 101973 70 Help Wanted News Situation Wanted Technical Help Wanted News of Experienced newsperson Young aggressive chiet looking for a home. minority group for large mar- Experience in high power directionals. FM ASSIGNMENT EDITOR ket Texas radio station. Send stereo. SCA. remote control, construction WHAS -TV Louisville, a station with an excel- and amphliphase. Prefer job as chief with lent news reputation, is looking for a person with TV experience who really cares about Picture, resume and tape to: airshill. I am not a 'slide rule man' and journalism. A good job in an exciting news Equal Opportunity Employer. I appreciate fine audio. All replies will be operation. Box J -65, BROADCASTING answered. Write, do not call, Tom Dorsey, Box J -74, BROADCASTING Box 1080, Louisville, Ky. 40202. AN EQUAL OPPORTUNITY EMPLOYER

Midwest metro news opera- Situation Wanted Program, tion looking. If con can write Production, Other and talk to people on the air. CABLE send tape, resume and writ- MAJOR MARKET JOCK ten newscasts to: Situation Wanted Management Box J -9, BROADCASTING. SEEKING P.D. JOB

Top 40 jock at Big station for sev- BROADCASTING CATV PRESIDENT eral years, would like to return to Dynamic Executive -tremendous background in programming. U.S. or Canada -Sal- Situation sales and programing 1- financial acumen. Wanted Management ary commensurate with market - Proven leadership, strong motivator for profit Large or good Medium only- Prefer and performance. $70M }. Young, aggressive, well -balanced execu- new FM just going rock in Top 10.- Box N -9, BROADCASTING tive. Know finance, programing, sales. Have very good staff already if Major markets trained with major group needed. experience. Want diversified assignment as group head. Not cheap. Prefer East. Box J -18, BROADCASTING. Good name In industry. Interested in Social Services growth. Box J -67, BROADCASTING. TELEVISION CUSTOM TIME -ANNOUNCE TAPES Situation Wanted Announcer Help Wanted Management FOR AUTOMATION By Professional Major Producer .1 CONSERVATIVE Need inspired Incorporate legal ID Talk Show Host sales oriented Station promos & jingles Can't fin) a rational conservative? I've got the mgr. /sales mgr. for TV in Choice of styles charisma and intellect plus a great track Net -joining feature record. I'm a formal liberal, who grew weary unique market. GUARANTEED $230 GET of the tired radic -lib Troubadours. DETAILS Box H -33, BROADCASTING Box J -99, BROADCASTING CYBER, LTD. FULTON, MD. 20759 (301) 498 -4000 Help Wanted Sales

Media Personnel TV SALES & SERVICE OPPORTUNITIES! WANT TO CHANGE? Jocks, newsmen, all air people. TV BROADCAST SALES ENGINEER /WASH., D.C. Tapes, resumes, salary desired.

Our TV Sales Department is seeking a well trained and experienced sales engineer Broadcast Media Personnel Inc. to handle TV Broadcast sales. Experience in TV station engineering and operations is Box 22267 Dallas, Texas essential. Sales experience helpful. 214 -337 -3215 75224

TV BROADCAST FIELD ENGINEERS /QUINCY Miscellaneous Our Service Department is seking well trained and experienced TV Field Engineers. TV service should be in transmitters, antennas, or studio equipment. Extensive travel is required; expenses paid. ha se adc a s °f Salaries commensurate with experience, full company benefits, including hospitaliza- pu tion, life insurance, profit sharing, plus paid relocation expenses. Send resume and e p salary history in confidence (indicate position desired) to TOM BEDFORD, Employment red'TN VS010 Supervisor, or Call 217 -222 -8200. N14 Qv,pVOSVS An Equal Opportunity Employer M/F GATES DIVISION to' HARRIS - INTERTYPE CORPORATION \ äd pe 123 HAMPSHIRE STREET QUINCY. ILLINOIS 62301 U.S.A. tPot vPt Se(Vd photo Box J-66 BROADCASTING

B -.c 'o '',^a Sep 101973 71 Miscellaneous continued For Sale Stations

SE small daytime 95M 29% Plains small daytime terms EVERY RADIO STATION NEEDS A RELIABLE S S160M AUDIENCE MEASUREMENT SURVEY AT LEAST ONCE NE metro AM & FM 1,500M terms I South medium AM & FM 500M 29% PER YEAR. IS YOUR STATION OVERDUE CONTACT US IMMEDIATELY. (SURVEYS FROM 3269) MW major daytime 550M cash SW metro FM 200M 29% JVatioita! #div /eesearch 1585 N Slernmons Freeway - Sude 922 AN CHAPMAN ASSOCIATES° DALLAS. 1 EXAS 75247 (214) 630,2521 (colledl) business brokerage service Atlanta- Chicago- Detroit-New York Order now for Christmas deliveries. Special Please Write: 5 Dunwoody Park, Atlanta, Georgia 30341 holiday price-10% discount on orders of six or more -mix or match. MICROPHONE TIE CLIP Gold or Silver Finish $4.95 each Brokers & Consultants LARSON /WALKER & COMPANY Send check or money to the Brokers, Consultants & Appraisers stk., order to: Communications Industry All American Enterprises Los Angeles Washington Microphone with P.O. Box 1141 only Contact: Williaii L. Walker safety -catch pin. $2.50 Pomona, alit. 91769 THE KEITH W. HORTON COMPANY, INC. Suite 536, 1125 DeSales St., N.W. 200 William Street Elmira, New York 14902 Washington, D.C. 20036 202/223 -1553 (P.O. Box 948) (607) 733-7138 Wanted to Buy Stations

WANTED TO BUY Full time 5kw AM in medi- STATIONS um market -south studio- SOVww Northern New England trans. combination new ASSOCIATES, INC. Small or medium market AM or FM. equipment. History of con- BROKERS 8 CONSULTANTS Replies confidential. Brokers pro- sistent earnings. $400,000. SUITE 217 tected. 11300 NORTH CENTRAL EXPRESSWAY Box J -89, Broadcasting Box J -37, BROADCASTING. l DALLAS, TEXAS 75231 (214) 369.9545

CLASSIFIED RATES Payable in advance. Check or money order only. When placing an ad indicate the EXACT category desired. Television or Radio, Help Wanted or Situations Wanted, Management. Sales, etc. If this information is omitted we will determine. according to the copy enclosed, where the ad should be placed. No make goods will be run if all information is not included. The Publisher is not responsible for errors in printing management consultants t due to illegible copy. Type or print clearly all copy) Copy: Deadline is MONDAY for the following Monday's issue. Copy must be submitted in writing. specializing in No telephoned copy accepted. Replies to ads with a bon number should be addressed to Box Number, c/o BROADCASTING, 1735 DeSales executive search St., N.W., Washington, D.C. 20036. Applicants: If audio tapes or films are submitted, please send $1.00 to BROADCASTING for each package to cover handling charge. If VTR's are submitted send $5.00 to cover handling and forwarding. All VTR's We welcome an opportunity to discuss in greater forwarded by Parcel Post. Forward remittance separate- ly. All transcriptions, photo, etc., addressed to box detail our services, our methods, and our staff numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for with respect to a specific situation in your their custody or return. Rates, classified listings ads: top -level Management, Sales, Programming, -Help Wanted, 400 per word -$5.00 weekly minimum. (Billing charge IO stations and firma: $1.00). Engineering, and Financial areas. -Situations Wanted, 300 per word -$5.00 weekly minimum. Call Ron Curtis at 312 -693 -6171. -All other classifications, 505 per word -$5.00 weekly minimum. -Add $1.00 for Box Number per Issue. Rates, classified display ads: -Situations Wanted (Personal ads) $25.00 per inch. -All others $40.00 per inch. -More than 4" billed at run -of -book rate. -Stations for Sale, Wanted to Buy Stations, Employ- Ron Curtis & Company ment Agencies and Business Opportunity advertising requires display space. O'HARE PLAZA, 5725 EAST RIVER ROAD, CHICAGO, ILLINOIS 60631 Agency Commission only on display space. RADIO TELEVISION CATV NEWSPAPERS Word Count: Include name and address. Herne of city (Des Moines) or of state (New York) counts as two words. Zip Code or phone number including area code counts as one word. (Publisher reserves the right to omit Zip Code and /or abbreviate words if space does not permit.) Count each abbreviation, initial, single ligure or group of figures or letters as a word. Symbols such as 35mm, COD, PD, GM, etc. count as one word. Hyphenated words count as two words.

Broadcasting Sep 101973 72 Profile

Carl Ally: what he learned the Mayor's Committee on Urban Con- from the caliph's shoe gestion. "Yeah, well I had a nutty period when I was involved in all kinds of pub- Carl Ally harbors no illusions, either lic good works," he recalls dryly. "I was about life or about advertising. out to save the world, keeping myself The 49- year -old head of his own agen- busy with all this do -goody stuff and the cy has no trouble coming up with state- manic notion that I could make a differ- ments such as this: "Life is rated X. ence." No- illusions Ally concludes, "Well, That's something you don't know when I don't make any difference." you are starting out. Anybody who pro- He is quick to point out, however, that ceeds long enough in any given direction he coordinated the McCarthy advertising, is going to get corrupted to some extent. but did not create it. He worked for "There are no men of La Mancha - Mr. McCarthy because "he was telling us none. N- O -N -E. None. In this world you that the federal government isn't the an- have to do something against all the other swer to everything and that the war was people to try to get some little thing go- wrong. And he did it when nobody was ing. And how can you not be corrupted doing it." Despite his alliance with the when you face all those terrifying situa- McCarthy campaign, he describes himself tions that you have to cope with ?" Carl Joseph Ally- chairman and chief as a "political conservative," meaning Most of Carl Ally's talk is like that - executive officer, Carl Ally Inc., New York; that he feels the structure and apparatus straight from the hip and from the street. born in Detroit, March 31, 1924; graduated of the government should be kept in con- It's part of a rough- and -tumble personal- from University of Michigan 1949 and from trol so that it doesn't overwhelm individ- ity that led to his well publicized partings Georgetown University School of Foreign uals. from Campbell -Ewald in 1960 and from Service, 1952, fighter pilot, Army Air Corps Back before he owned his own agency, Papert, Koenig, Lois in 1962, when he in WW Il and recalled for Korean War; with back before his era of political involve- his advertising and sales promotion division of formed agency. ment, and just after WW H service as a General Electric Co., As for his company's type of advertis- Schenectady, N.Y., fighter pilot -which may explain some of 1948 -51; account supervisor, - ing, he says this: "I'd like to think that Campbell his attitudes about life -he wanted to be Ewald, Detroit, 1955 -58; with C -E, New York, we have a reputation for doing advertis- a lawyer. ( "You know, what does a kid 1959 ing that deals with reality- because that -60; vice president and account want to be? He wants to be a fireman; manager, Paperi, is what I'm trying to do. I don't want to Koenig, Lois, New York, he wants to be an attorney. ") But his deal with illusions." Some of the clients 1960 -62; founded Carl Ally Inc., 1962; children- switch to advertising was, as he says, an that have put faith in his advertising ideas Christopher, 25; Patricia Ann, 14; accident. While picking up a degree at include CBS-TV and CBS Radio, the Mathew Carl, 8. the University of Michigan and support- CBS -owned . television and radio stations, ing a wife, a child and a mother -in -law, Fiat, IBM, Pan American, Noxell Corp., Carl Ally's maverick philosophies led he earned extra cash giving flying les- Pharmacraft Corp. and The Travellers him in the late sixties to depart also from sons. A student of his was an agency ex- insurance company. Carl Ally Inc. bills most of his colleagues' ideas about polit- ecutive who told Mr. Ally that at the some $50 million annually for its clients, ical advertising. He discarded the argu- pace he had set for himself, he wouldn't with half of that in television. ments over the length of political spots- live long enough to be a lawyer. The ad- His advertising belief in the real ex- whether 30 seconds was enough, whether vertising man urged Mr. Ally to apply for tends to a distinct lack of humor in his a minute was enough, whether five min- a job with an agency then hiring on the commercials. "I'm not here to be funny," utes would be better -and advocated a campus. Mr. Ally did, ending up with the he says. "I'm here to tell people some- total ban on political broadcast advertis- General Electric Co. as an advertising thing on the basis of which they can act. ing. He committed his opinions on that trainee. And the rest is not history, ac- Now if humor assists me in illuminating subject to paper in Fair Comment, news- cording to him. a point so they can understand it, then letter of the Fair Campaign Practices "Nobody goes up the ladder," he says. I'll use it. But I think people are finding Committee, which was subsequently read "You fall off; one of the rungs breaks out that empty-headed attempts to get a into the Congressional Record: and you get it in the chin when you slip. couple of laughs, like some cornball hu- "There may be a sound economic value I've had so many false starts, you morist in the Catskills, have nothing to do in making it easy for a consumer to com- wouldn't believe." with advertising." pare two brands of soap powder, but is it How does this volatile combination of This discourse brings him to another possible or practical to over -simplify the ideas and feelings, mixed with Turkish of his that's- the -way -it -is outlooks on his political hue of a candidate? Some prob- ancestry, view his agency? "After 11 business. Once the agency did attempt a lems must be understood in their full years, we're billing a little better than $50 humorous commercial, that in his words, complexity or not at all. In government, million," he replies. "We should have "fell on its ass." "Humor that doesn't the realization that a situation is complex been billing a lot better. There are a lot come off is murder," Mr. Ally says. is often itself the main point to grasp. All of people buying advertising. Why aren't "Everytime we ran it I'd sit there and too often the real use of the TV spot is they buying us ?" cringe and say, 'Oh, my God, how did to build a personality cult. 'He's a good He doesn't deny it might be his per- we do that? How did I let that happen ?' guy' may be the reason for some of the sonality. "My father used to say, 'Do not "I didn't know what else to do, that's votes cast, but why aid and abet that pee in the caliph's shoe.' There are a lot how it happened. You have a client. practice? Agencies themselves should bow of people around who take delight in There's a schedule. There's a closing date. out of such activity." peeing in the caliph's shoe so they can You go with the best thing you've got. Which all doesn't mean that Carl Ally get the applause of all the beleaguered in Sometimes the best thing you've got isn't has stayed away from politics. As a "pri- the world, and I was one of those. I loved very good, but you go with it anyway. vate citizen" he has worked for Eugene to go around defending all the little peo- That's not only true of advertising, that's McCarthy in his 1968 campaign, for the ple. But that's ridiculous because the true of everything. You go with what Southern Christian Leadership Confer- caliph will dump it on your head -which you've got and hope it's good enough." ence, for the Citizens for Clean Air, for is what happened to me."

Broadcasting Sep 10 1973 73 Editorials

Overload, Amendment confrontation that Dr. McIntire had anticipated, and it was upheld in oddly 2 -to -1 decision three - We note with a sigh that new awards are planned for tele- a split of a vision. These, under the aegis of the Television Bureau of judge court of appeals. Advertising, would honor personalities who have contributed The two -judge majority was itself divided on the reasons for affirmation. Judge Edward Tamm wrote a 92 -page defense of to the medium's business growth ( "Closed Circuit," Sept. 3). constitutionality doctrine (BROADCASTING, The scheme, with TVB board approval, would set up a the of the fairness 2, "Hall of Fame" with one of five winners to be adjudged "Man Oct. 1972). Judge J. Skelly Wright concurred, but only on of the Year." the findings of misrepresentation and with a later statement Pardon, please, but where have the TVB powers that be emphasizing that the constitutionality of the fairness doctrine been these past dozen years or so? The National Association had not been at stake. Chief Judge David Bazelon at first con- his vote and wrote a long dissent of Broadcasters has had a Distinguished Service Award (usu- curred but later changed ally called its Man of the Year citation) since 1953. The denouncing the majority's decision which he said ignored a International Radio and Television Society has had its Gold "prima facie violation of the First Amendment," the FCC's Medal Award (also called Man of the Year) since 1960. denial of renewal on basic evidence involving its fairness doc- And then there are, in the talent, program and news fields, trine and personal- attack rule (BROADCASTING, Nov. 13, 1972). the annual Emmys, the duPonts and the Peabodys, as well as The Bazelon dissent was not enough to encourage the Supreme the .Radio Television News Directors citations. These might Court review that Dr. McIntire requested. be categorized as the annual men and women of the year in This publication has been on Dr. McIntire's side in his their respective and perhaps all too numerous classes. There questioning of the fairness doctrine and of the constitutionality also are the Sigma Delta Chi journalism awards, and numer- of any number of FCC forays into programing manipulation. ous scientific, technical, academic and other citations too plen- But program control is one thing and spectrum -traffic control tiful to recount here: another. Absent a federal authority to assign frequencies, there TVB has been an effective arm, over the years, in its as- would soon be a descent to the chaos of interference that led signed task of providing the sellers of TV time with the statis- to the original adoption of the Federal Radio Act of 1927. tical nuts and bolts-the tools of the trade. No medium serious- Interference is bad enough in AM radio under present sta- ly challenges TV's primacy any longer. tion distribution. It could easily become intolerable if Dr. Because its job is so well done, we are puzzled by TVB's McIntire got into serious operation and imitators went to sea. intrusion into an overpopulated area fraught with problems. In óur view it was a questionable decision that deprived him It is the commercial aspect of TV (for which, we hasten to of his land -based properties. There would be no question at all add, it owes no apologies) that is fair game for the so- called if his floating experiment were silenced. Perhaps Dr. McIntire public and citizen groups. Why flaunt it? will consider a voluntary return to dry land.

At sea Like everybody else The National Committee for the Support of Free Broadcast- The Rev. Carl McIntire is an evangelist of firm resolve. Time ing, the political- fund -raising adjunct of the National Associa- and again he has fought the FCC, and time and again he has tion of Broadcasters, has opened solicitations for the 1974 lost, never wavering in his belief that his First Amendment Assuming the disbursements with rights have been denied. Now he has embarked, literally, on campaigns. are administered his most ambitious defiance of federal authority. Broadcast- political sagacity and high regard of the law, broadcasters ought to be generous. The purpose is to buy votes ing from an unlicensed AM station aboard a converted mine- here not in the Congress, even if they could be but to sweeper off the New Jersey coast, he intends to provoke a bought, support vote reason- showdown on the constitutionality of the government's licensing openly those candidates who may be expected to power. ably on broadcast -associated legislation. Broadcasters are no less entitled practice other kinds of It all evokes thoughts of FCC boarding parties, perhaps led to engage in that than any businessmen. by Robert E. Lee, whose physical fitness has been certified in the advertising of a health club that he is said to patronize (see photo elsewhere in this issue). Indeed, the McIntire venture could be dismissed as a quixotic marriage of piracy and preaching if the potential consequences were not so great. There is no way to foresee the intricacies of law that may develop in the FCC's response to the challenge, but if Dr. McIntire succeeds ih forcing the fundamental issue to a court test, he may also sticceed in getting a decision that neither he nor licensed broadcasters would like. It is hard to believe that at this advanced stage of broadcast regulation the judiciary would declare the assignment of frequencies unconstitutional. It is more likely that the courts would provide an affirmation that would encourage future FCC's to enlarge their controls. Dr. McIntire is, however, owed sympathy for the experience that led him to his present action. The license renewals of his WXUR -AM -FM Media, Pa., were set for hearing largely on charges of violation of the fairness doctrine, which Dr. Mc- Intire says is unconstitutional. The renewals were ultimately denied largely on findings that Dr. McIntire had misrepresented Drawn. for BROADCASTING by lack Schmidt his programing intentions. Thus the FCC avoided the First "Let's skip all the commercials tonight."

Broadcasting Sep 101973 74 Our childre sale eends 111 twelve minutes. No exceptions. We've got other anti- clutter standards, too. The At Kaiser Broadcasting, we're doing something Code allows just 3 elements during any station break. about clutter. First, by subscribing to the NABTVCode. We go a step further: just 3 elements, and no more than And second, by having some stricter standards of 90 seconds. (Check BAR to see what happens on other our own. stations in local time.) That's why we limit non -program material during There's room on television for commercials. But children's shows to 12 minutes an hour. On weekends, there's no room for the kind of clutter that makes those when the Code says we have to. And during the week, commercials less effective. when the Code says 16 minutes is okay. Not on Kaiser stations.

KBHK WFLD WKBD WKBF WKBG WKBS serving: San Francisco Chicago Detroit Cleveland Boston Philadelphia KA/SERRepresented by MetroTV Sales BROADCASTING COMPANY aA

Prelude to Prague, Vienna and Budapest

Visiting the land of Mozart's "Prague," Strauss' "Blue Danube" and Liszt's "Hungarian Rhapsodies" was the big plan of the Lincoln Youth Symphony Orchestra. But raising the money was the problem. To help finance their tour of the three cities, the Fetzer TV station televised an hour show, "Youth in Vienna," and gave the proceeds from the commercial time to the Youth Symphony. Helping plans end on a happy note is part of Fetzer community involvement.

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