EXHIBITIONS AND MEETINGS I THE SWEDISH EXHIBITION & CONGRESS CENTRE I

The Swedish Exhibition & Congress Centre Scandinavia’s leading organiser of exhibitions, events and conferences

Transforming business and building communities with vibrant and dynamic events

Delivering opportunities to generate sales and deepen customer relationships

Thrilling visitors with groundbreaking content and new experiences SCANDINAVIA’S LEADING ORGANISER OF EXHIBITIONS, EVENTS AND CONFERENCES

Exhibitions and events that empower your business and enrich your community

Welcome to the Swedish Exhibition & Congress Centre, the leading organiser­ In the modern world of digital media, of exhibitions and conferences in the Nordic region. We have been organising­ it has become all the more important for live events to offer an exceptional experience. events and building communities since 1918. Offering all theexperience ­ and The Swedish Exhibition & Congress Centre skills you need to make your own event an absolute success. We help you is leading the way in Scandinavia: we attract grow your business, deepen relationships, showcase innovation and inspire 1.8 million visitors to our venues. Our own your customers through the power of personal interaction and live experiences. events attracted five per cent more visitors in 2017 than in the previous year. In short, we create and host world-class events in the heart of Scandinavia. 8,000 exhibitors took advantage of our extensive programme and superb onsite facilities to make new contacts and deepen their customer relationships.

Some 30 of the exhibitions we organise are our own branded events, such as Elfack, EuroHorse, Scanpack and the Gothenburg Boat MILLION VISITORS­ Show. We also co-organise joint enterprise 1.8 ­exhibitionsin conjunction with external bodies and trade associations. Meetings and events at the Swedish Exhibition & Congress Centre are MORE VISITORS IN 2017 divided into four areas: Society, ­Industry, Lifestyle 5 % & Education, and Culture & Media. Each area maintains close ties with the relevant industry and promotes dialogue on the issues that affect society and lifestyles in northern Europe. OF OUR OWN EXHIBITIONS +30 AND MEETINGS

Every event is unique. We invest a lot of time and effort to research the issues facing a Consequently, our event portfolio particular sector or community. Time and effort is very diverse. Everything from major that always pays off. Leveraging our rich exhibitions attracting 100,000 visitors to ­experiencein concept develop ment,­ we then niche meetings for highly specialised and design the event and adapt the venue to suit demanding delegates. Large or small, we the unique needs of the exhibitors and the apply the same passion, creativity and visiting public. commitment to enable different sectors and communities to share knowledge and Working in close collaboration with our partners, insights and enjoy a shared experience. we review and adapt each new to Our objective is to ensure that visitors leave ensure that it exceeds expectations. We not the Swedish Exhibition & Congress Centre only want to create the “reference event” for really inspired by innovation and motivated each sector – we want to deliver that exlusive by new opportunities. “wow” factor.

2 3 BUSINESS DEVELOPMENT THE “WOW” FACTOR

It all starts with research. We undertake a thorough Whereas other organisers talk about “content” as investigation of your market, exploring every issue, and though it was some kind of add-on to an event, for us it every opportunity. No stone is left unturned, because is fundamental. A live event is about giving people research provides the basis for a concept that is unforgettable experiences. Our job is to make them What’s the secret to ­simultaneouslyrobust and exciting. Add the right happen. All the way from presenting an amazing cast of choices on time and place and you are well on your way entertainers and visionaries through to the painstaking ­organising world class events? to establishing a strong market position. effort involved in organising informative seminars (and to throw in a concrete example: there are more than 3,000 seminars at the Gothenburg Fair alone). Of Every event is different. However, by applying proven course, we have a major advantage: our reputation methodologies alongside our creativity and innovation, attracts the star speakers and acts that visitors want to see and hear. we ensure the success not only of every event, but more PR, PRESS AND COMMUNICATION importantly, your event. It’s one thing to grab the media’s attention, quite another to sustain it over an entire show lifecycle. This is where our expertise and insight pay off. We know what makes the national, trade and event MAKING IT HAPPEN media tick. We have developed trusted relationships with the most influential journalists and thought leaders You can create the best show concept, the best media to ensure that your event is “the talk of the town”. and marketing strategy and fabulous content. But you still have to make it happen. That’s why we are especially proud our project management team. They ensure that all the pieces fall into place at precisely the right moment and nothing is left to chance: a live event is all about MARKETING untangling logistical challenges, hitting deadlines and meeting commitments. And we are exceptionally good at it. Event marketing is first and foremost about listening and getting on the right wavelength. What are the hot topics that really excite a particular audience? What are the challenges they are talking about? Answering these questions enables us to fashion the messages that will motivate people to attend your event, that will make it PARTNERS “unmissable”. Next, we identify the best media to get the message We take pride in what we do, but we are modest enough across: the sector or community press as well as social to admit that we can’t do it alone. So we would like to media chat rooms and forums. We are experts at pay tribute to the many governmental bodies, business designing and implementing multi-channel, integrated organisations and trade and community associations communications­ programmes that maximise visibility across the Nordic region who partner with us to create throughout the year. We generate peak interest at truly memorable events with broad participation. Such precisely the right moment, to get all the key visitors partnerships are vital for developing and enhancing the through the doors. content of our events, and enable us to reach out to and influence new target groups.

BIG DATA

Innovation, creativity, commitment, and partner­ With 1.8 million onsite visitors and many more visitors to ship are therefore all essential to organising and our digital channels, we are a data rich organisation. Big hosting memorable events. The other key data is a tremendous asset in designing and refining ingredient is simply knowing what works. show concepts. We apply business intelligence to stay ahead of the curve – identifying shifts in exhibitor and As Scandinavia’s largest and most experienced visitorprofiles that reveal new opportunities.­ For organiser of events, this is second nature to the example, is a professional event adequately addressing Swedish Exhibition & Congress Centre! changed skill-sets? Does this community event excite theinterest of the millennial­ generation? An event cannot stand still – it must go forward.

4 5 Leverage our skills and expertise!

A track record of successful launches An exhibition, trade show or conference is often the ideal way to build your influence, empower business and enrich communities. But you need to get it The Swedish Exhibition & Congress Centre has successfully launched several right at the first time of asking. When you work in partnership with the new exhibitions and events over the past few years, some of which are entirely­ Swedish Exhibition & Congress Centre you will have a complete business new concepts. We organise exhibitions and meetings through out­ , model at your disposal to optimise quality and results: in both conventional­ and unconventional venues. In 2016, for example,­ we ­launched a leading machinery fair at Solvalla harness racing track in Stockholm.­ The results exceeded all expectations and the fair will return in 2018. 1 Developing exhibition and event concepts

Conducting surveys of target audiences, 2 to identify what will attract visitors to the exhibition centre

3 Event launch and sales strategy aimed at exhibitors and sponsors We know what it takes to make your event a success. If you have an idea or a proposal, we will carry out detailed Content development that transforms a meeting into an research and offer honest advice on its 4 unmissable event for exhibitors and visitors potential. And if we agree to proceed, you will have our 100% commitment to make it succeed. So what are you 5 Marketing and campaign work waiting for? We should meet! TOGETHER WE ORGANISE Media relations and multi-channel communication BUSINESS- 6 PROMOTING EXHIBITIONS 7 Data management and analysis

Solid partnerships with selected media, trade associations, 8 government agencies and other organisations TheSwedish ­Exhibition & Congress Centre is a trusted partner. In addition to 9 Project management and logistics planning ourown events, we are ­involved inmany highly ­successful collaborative ­projectssuch as Contacts with the best exhibition and events facilities in Scandinavia the Gothenburg Beer & Whisky 10 Festival, Gothenburg Wine & Deli, GöteborgsVarvet Sport & that not only Health Expo, the Public Trans- Together we organise business-promoting exhibitions port Fair and the D-Congress. attract exhibitors and visitors, but also provide the optimum platform for the ­industry or community concerned. We aim to create the best possible ­business opportunities for our exhibitors and delegates.

6 7 LIFESTYLE

The Gothenburg Boat Show is the The Gothenburg Beer & Whisky EuroHorse is one of the world’s largest gathering in Festival brings together micro- largest equestrian events. It features for boating enthusiasts and for breweries, whisky distilleries, show jumping, dressage, Icelandic activities in, on and by the water. whisky and beer importers and a horses, Western style and new wide variety of delicacy suppliers. trends within horse riding. Number of exhibitors: 300 Number of visitors: 64 000 Number of exhibitors: 150 Number of exhibitors: 250 Number of visitors: 25 000 Number of visitors: 80 000 The Gothenburg Boat Show is organised­ by the Swedish Exhibition The Gothenburg Beer & Whisky Festival EuroHorse is organised by the & Congress Centre in collaboration is organised by the Swedish Exhibition Swedish Exhibition & Congress with Sweboat. & Congress Centre and the drinks fair Centre in conjunction with the organiser Svenska Dryckesmässor. Gothenburg Horse Show. Annual event. www.batmassan.se Annual event. Annual event. www.olochwhiskymassa.se www.eurohorse.se

LIFESTYLE

We create events Space for people to live their dreams MyDOG is the largest Nordic dog Gothenburg Wine & Deli is both on our own show and gathering for all dog Gothenburg’s largest dedicated and in partnership and explore their pleasures owners and dog lovers. In fact, wine and delicacies fair. with others. two international dog shows are held during the fair. Number of exhibitors: 65 Do you have a powerful Only a live event can appeal to all the senses. The Swedish Exhibition & Number of visitors: 6 000 idea for a trade show that ­Congress Centre’s Lifestyle division organises events around the experiences Number of exhibitors: 110 we should organise? Get in Number of dog exhibitors: 9 000 Gothenburg Wine & Deli is organised and interests that make life truly worth living. We believe that interaction with touch, and together we will Number of visitors: 34 000 by the Swedish Exhibition & Congress produce the best event for Centre and the drinks fair organiser others at a live event stimulates our passions and broadens our horizons. MyDOG is organised by Västra your sector. Svenska Dryckesmässor. ­Kennelklubbenand the Swedish Exhibition & Congress Centre. Annual event. www.vinochdeli.se Annual event. www.mydog.se

8 9 INDUSTRY

Autogloben is a new trade fair for the Automässan is the Nordic region’s The Automation Summit is a forum automotive workshop industry in the largest meeting place for the auto- for industrial digitalisation focusing Stockholm region. The next edition will motive service and aftermarket sector. on how digitalisa tion,­ IoT, telecoms, take place in 2018. The exhibition industrial IT and modern automation covers workshop equipment, spare Number of exhibitors: 270 affect industrial development, today parts, accessories, bodywork, paint, from 15 countries and in the future. tyres and wheels. Number of visitors: 16 600 Number of delegates Number of exhibitors: 100 Automässan is organised by the in Gothenburg 2016: 150 Number of visitors: 2 600 Swedish Exhibition & Congress Centre Number of delegates on behalf of FVU (Association of in Västerås 2017: 310 Autogloben is organised by the Garage Equipment Suppliers) and SBF Swedish Exhibition & Congress (Association of Swedish Car Parts The Automation Summit is organised Centre. Official partners are the trade Wholesalers), in official collaboration by Automation Region and the organisations FVU (Association of with DRF (the Swedish National Swedish Exhibition & Congress Centre Garage Equipment Suppliers), MRF Association of Tyre Specialists), MRF in collaboration with the The Royal (The Swedish National Association for (the Swedish National Association for Swedish Academy of Engineering Motor Retail Trades and Repairs), Motor Retail Trades and Repairs) and Sciences. and DRF (The Swedish National MAF (the Swedish Motor Trade Association of Tyre Specialists). Employers’ Association). Annual event, alternating between Annual event with with the exception Event takes place every third year. Gothenburg and Västerås. of each third year, when Automässan Next edition 2020. www.automationsummit.se takes place in Gothenburg. www.automassan.se Held in parallel with Scanautomatic www.autogloben.se & Process Technology in Gothenburg.

­INDUSTRY

Tackling and solving tomorrow’s industrial challenges

Industry is undergoing its most radical transformation since the first industrial revolution, and Sweden is in the vanguard. The Swedish Exhibition & Congress Nordic PropertyEXPO is a brand new conference, exhibition and meetings venue for tomorrow’s property sector. The event covers everything from investment strategies Centre brings together all the leading players from industry, R&D, academia, to efficient property management. This is where members of the Swedish Property finance and politics to set the agenda across a broad spectrum of sectors and Federation (Fastighetsägarna) and other decision makers can meet key players technologies. involved in real estate – be they politicians, policy makers or specialists. Annual event. The event will highlight the biggest challenges facing the sector – the housing shortage, www.propertyexpo.se digitisation, energy consumption and developments in investment. Sweden Property Investment Market also hosts a meeting place for new investments and development plans in Sweden during Nordic PropertyEXPO. Nordic PropertyEXPO is organised by the Swedish Property Federation (Fastighetsägarna)­ and the Swedish Exhibition & Congress Centre. 10 11 INDUSTRY INDUSTRY

ELFACK

D-Congress is Sweden’s leading Elfack is the Nordic region’s largest Logistics & Transport Expo & The Nordic Architecture Fair is the The Power Circle Summit brings Scanpack is Northern Europe’s event for digital commerce. and most influential gathering for the Conference is the Nordic region’s region’s arena for future architecture together the sector’s most important largest and most important electricity industry of the future. leading event for the logistics and and urban planning. It consists of both decision makers to highlight the latest packaging fair. The congress supports Swedish transport industry. Every third year a conference and exhibition. Regula- thinking about energy technology companies in areas that contribute to Number of exhibitors: 400 the truck industry also exhibits at tory influencers, including architects, innovation, business models and Number of exhibitors: safer, smarter and more profitable Number of visitors: 22 000 the expo. builders, decision makers, urban strategy. 500 from 31 countries. digital enterprise. planners and suppliers come together Number of visitors: Elfack is organised by Svenska Mässan Number of exhibitors: 155 Number of delegates: 250 to discuss how tomorrow’s sustainable 13 500 from 49 countries. Number of exhibitors: 120 in collaboration with the lighting Number of visitors: 5 300 Number of visitors: 2 000 industry, installers, KNX, SEK, the communities will look. The Power Circle Summit is organised Scanpack is organised by the Swedish Swedish Electrical Association, The Logistics & Transport Expo & Number of exhibitors: 110 by: Power Circle, the Swedish Exhibition & Congress Centre in close D-Congress is organised by the ELRÄTT, EL electrical equipment Conference is organised by the Number of visitors: 200 Exhibition­ & Congress Centre, the collaboration with various stake­ Swedish Digital Commerce suppliers, the Fire Protection Swedish Exhibition & Congress Swedish Energy Agency and Business holders in the packaging industry. Association­­ in collaboration with the Association electrical committee, Centre. The Nordic Architecture Fair is Swedish Trade Federation and the Region Göteborg. Svensk Kapslad Elteknik, and organised by the Swedish Exhibition Event takes place every third year, Swedish Exhibition & Congress Centre. Annual event. Voltimum. & Congress Centre. Annual event alternating between next editions 2018 and 2021. www.logistik.to Gothenburg and Stockholm. Held in www.scanpack.se Annual event. Event takes place in uneven years. Event takes place in uneven years. parallel with Elfack in Gothenburg. www.dcongress.se www.elfack.com www.nordicarchitecturefair.se www.pcsummit.se

Scanautomatic is the Nordic region’s largest meeting place for future ProcessTeknik is the Nordic region’s largest gathering for the process automation. It presents the latest components, systems and solutions industry, covering process automation, process engineering equipment for industrial and process automation as well as solutions for machine and solutions. manufacturers.

Number of exhibitors: 140 Number of visitors: 10 000 Number of exhibitors:Number 160 of visitors: 10 000 Event takes place in uneven years. Event takes place in uneven years. ProcessTeknik is organised by the Swedish Exhibition & Congress Centre www.processteknik.info www.scanautomatic.se Scanautomatic is organised by the Swedish Exchibition & Congress Centre in cooperation with Swedish Automation, the Luminaire Association, in cooperation with Swedish Automation, Automation Region, Hydraulics Pumpportalen, RISE, Automation Region, the Hydraulics and Pneumatics and Pneumatics Association, Smart Factories, Production Lift, RISE, and Association, Swerea/IVF and Smart Fabriker. Swerea/IVF. It takes place in parallel with Scanautomatic, Automation Summit and It takes place in parallel with ProcessTeknik and Automation Summit. Pumpdagen.

12 13 INDUSTRY

The Swedish Machine Fair takes place Wood Technology is the Nordic The Maintenance Fair (Underhåll) is at Solvalla in Stockholm. Exhibitors region’s leading gathering for the Europe’s largest trade fair in the area are Sweden’s leading suppliers of future of the wood industry. Wood of industrial maintenance, focusing on mobile machinery and equipment. Fusion is an important part of the productivity, digitisation, sustainability They are all members of the supply exhibition – seminars on wood and and industrial safety. trade association, sustainable construction that bring MaskinLeverantörerna. togetherarchitects, ­researchers, Number of exhibitors: 300 engineers, builders, decision-makers Number of visitors: 11 000 Number of exhibitors: 110 and developers. Number of visitors: 11 000 Underhåll is organised by the Swedish Number of exhibitors: 230 Exhibition & Congress Centre. Svenska Maskinmässan is organised by Number of visitors: 7 000 MaskinLeverantörerna in collaboration Event takes place in even years. with the Swedish Exhibition & Wood Technology is organised by www.underhall.se Congress Centre. the Swedish Exhibition & Congress Centre in collaboration with the trade Event takes place in even years. associations Trä- och Möbelföretagen www.maskinmassan.se and Sawtec.

Event takes place in even years. www.traochteknik.se

The Maintenance Summit is a new annual conference aimed at decision makers and professionals primarily working in industrial maintenance. It provides a forum for discussing strategies and technology developments in the fields of maintenance and reliability, smart plants, productivity and profitability. Number of delegates: 100 The Maintenance Summit will take place in Gothenburg on 13-14 March 2018 www.maintenancesummit.se alongside the Maintenance Fair (Underhåll) at the Swedish Exhibition & Congress Centre, in cooperation with the Swedish Maintenance Association.

14 15 SOCIETY

KUNSKAP & FRAMTID Sveriges största studiemässa

The Excellence Summit is a Knowledge & Future is a meeting Kvalitetsmässan - the Quality Fair brand-new biennial global quality place helping thousands of upper - is Europe’s largest conference and conference focusing on how secondary school pupils and other trade fair on business and social successful and sustainable business young adults to decide their future. development. It’s the most important development can be achieved The event provides knowledge and event for anyone involved in deve- through leadership, innovation and inspiration and answers young adults’ loping municipal operations. continuous improvement. questions about choices regarding their future education and careers. Number of exhibitors: 150 The conference is a meeting place Number of visitors: 7 300 for both national and international Number of exhibitors: 120 Number of visitors: 10,000 Kvalitetsmässan is organised by the quality organisations and is Swedish Exhibition & Congress Centre organised by the Swedish Trade Knowledge & Future is organised by in collaboration with the City of Fair, SIQ and Sandholm Associates Svenska Mässan. Partners include the Gothenburg, Region Västra Götaland, in collaboration with the interna- Gothenburg City Guidance Centre, the Swedish Association of Local tional quality organisations IAQ, CSN, Public Employment Services Authorities and Regions, and the ASQ, EOQ and JUSE, as well as the and allastudier.se Swedish Institute for Quality. national organisations SFK, Lean Forum, SIS and SQMA. Annual event. Event takes place in uneven years. www.kvalitetsmassan.se Event takes place in even years. www.kunskapframtid.se www.excellencesummit.se

­SOCIETY

A finger on the pulse of society and social change.

We are a neutral party contributing to political discussion and stimulating Learning Labs is a forward-looking and inquiring business event, an experience the development of Sweden’s public activities and Swedish society. Our meetings and an initiative focusing on lifetime learning and the labour market’s skills supply, together with current and relevant societal challenges that need to be explored and events help industries and organisations to find business and development LEARNING from a new perspective. The business community, public sector and education opportunities. Together with our partners, we offer extensive experience and a LABS community’s stakeholders, decision makers and professionals will be able to meet broad network of contacts in the social sector. the young adults of the future in cross-border discussion and collaboration forums to explore the future together. Annual event taking place in parallel with Knowledge and Future. Learning Labs is organised by the Swedish Exhibition & Congress Centre www.learninglabs.nu together with collaborative partners.

16 17 SOCIETY SOCIETY

The Nordic Head Teachers’ Congress The Nordic Health Convention is the Public Transport brings together all Swedental is the leading Nordic trade Träffpunkt Idrott (Sports Arenas Vitalis is the largest and most - the meeting place for school princi- leading conference and gathering for public transport providers involved in fair for the dental industry. In conjunc- & Facilities) is the largest Nordic influential Nordic gathering in pals and directors of education - everyone who works for equal and developing and facilitating collective tion with the Annual Dental Congress, gathering for everyone who is eHealth – the development of care brings together 1,500 participants improved public health and well- travel. The exhibition showcases Swedental provides a complete and involved in sports, swimming, and treatment through IT. from across the Nordic region and being. Representatives from exciting future solutions and focuses up-to-date picture of research, r­ ecreation­ and public health. addresses principals, school leaders, academia, the public sector, business, on the development of transport product news, developments and Number of exhibitors: 185 preschool leaders, educational policy civil society and politics share insights, networks and their contribution to a future prospects. Number of exhibitors: 118 Number of visitors: 4 500 makers and others with an interest in analyses, knowledge and case studies. sustainable society. Number of visitors: 4 100 Number of exhibitors: 215 Vitalis is organised by the Swedish and responsibility for school The core topic is physical activity. Träffpunkt Idrott is organised by the Exhibition & Congress Centre in development. The programme Number of exhibitors: 190 Number of visitors: 14 500 Number of visitors: 3 900 Swedish Exhibition & Congress Centre collaboration with the Ministry of includes high quality education with a The Nordic Health Convention is Swedental and the Annual Dental in collaboration with the Swedish Health and Social Affairs, the National focus on leadership issues. New organised by the the Swedish Public Transport is organised by the Congress are organised by the Research Council for Sport Science, Board of Health and Welfare, Inera findings and trends are presented by Exhibition & Congress Centre. Swedish Exhibition & Congress Centre Swedish Exhibition & Congress the Swedish Sports Confederation, (a joint eHealth initiative by country researchers, politicians and other and Stockholm International Fairs. Centre, Stockholm International Fairs the Swedish Football Association, councils and regions), the Swedish leaders. The exhibition showcases It takes place several times per It is co-organised by the Swedish and the Swedish Dental Association, the Swedish Ice Hockey Association, Association of Local Authorities and products and services for schools. calendar year, sometimes as a stand- Confederation­­ of Transport Enter - in collaboration­ with the Swedish the Swedish Equestrian Federation, Regions, the Swedish Medical alone event and sometimes in parallel prises, the Swedish Public Transport Dental Trade Association. the Swedish Association of Local Association, the Swedish Association Number of exhibitors: 50 with other events such as Träffpunkt Congress participants: 1 500 Association, the Swedish Association Authorities and Regions, and the sports of Health Professionals, Sahlgrenska Idrott (Sports Arenas and Facilities), of Local Authorities and Regions, Annual event, alternating between and leisure associations, Svenska Academy, the IT University in The Nordic Head Teachers’ Congress is Vitalis and Kvalitetsmässan (the and the trade associations Tågopera­ Stockholm and Gothenburg. Badbranschen, Svenska Gothenburg, Vinnova, the Swedish organised by the Swedish Exhibition & Quality Fair). törerna and Svenska Taxiförbundet. www.swedental.se Badmästareförbundet, Sveriges Federation for Medical Informatics, Congress Centre and the Swedish www.nordichealthconvention.se www.swedental.org fritids- och kulturchefs förening,­ and Swedish Medtech, the City of Association of School Principals and Event takes place in even years, Idrotts och föreningsförvaltningen Gothenburg and the Swedish eHealth Directors of Education. alternating between Stockholm and Göteborgs Stad. Agency. Gothenburg. Event takes place in even years. www.persontrafik.se Event takes place in even years. Annual event. www.skolledarkongressen.se www.traffpunktidrott.se www.vitalis.nu

Leva & Fungera is the leading Nordic gathering for everyone who is affected by or works with disabilities. The fair showcases activities, solutions and aids that improve quality of life for anyone who needs some form of support.

Number of exhibitors: 250 Event takes place in uneven years. Number of visitors: 12 300 www.levafungera.se Leva & Fungera is organised by the Swedish Exhibition & Congress Centre.

18 19 CULTURE & MEDIA

Göteborg Book Fair is the largest Nordic gathering for Meg. - Media Days - is Sweden’s most important the book and trade. The fair was first held in 1985 gathering for those involved in media issues. Amazing and is open to both the book trade and the general meetings and conversations take place between the public. It offers a high-quality seminar programme, a media, business, academia and politics. Changes special programme for teachers and librarians, and under discussion include the media landscape, media ­discussions of topical social issues. The Göteborg politics, freedom of speech, democracy, innovation, Book Fair is the most publicised cultural event in communication and the market. the Nordic region. Number of visitors: 1 200 Number of exhibitors: 839 Number of international speakers: 11 Number of visitors: 77 300 Number of participants: 102 Programmed events: 4 200 Accredited media: 947 Annual event taking place alongside the Book Fair. www.meg.se Annual event. www.bokmassan.se

CULTURE & MEDIA

Culture and media

Live events provide an excellent forum to stimulate the intellect as well as MEETX has extensive experience as a PCO – Professional Conference Organiser. the senses. With 30 years of experience, we are the obvious partner for MEETX is an innovative, driven and competent partner offering services to players in the culture and media sector. We offer market-leading services, com­ panies,­­ organisations and government agencies seeking to implement effective and stimulating meetings, congresses and conferences in Sweden and abroad. products and interesting content to create an innovative and high-quality meeting environment with great business benefits for all participants. MEETX offers complete management of the entire event and has a full range of services before, during and after the meeting. Our professional team provides advice, coordinates the logistics and supply for meetings with a full service and a www.meetx.se passion for detail. For each project we build a team that provides comprehensive domain expertise. Sweden MEETX AB is a company within the Swedish Exhibition & Congress Centre. It has its own headquarters in Gothenburg and takes assignments in Sweden and internationally.

20 21 22 23 The Gothenburg region Strategy for growth Construction worth SEK 1,000 billion is planned in – Scandinavia’s growth engine the Gothenburg region ­over the next 20 years. Public transportis to be strengthened through ­infrastructure investments. Billions are being invested in the West 6TH PLACE Swedish Agreement, a series of transport infra- Entrepreneurship structure initiatives to interconnect West Sweden, and The Gothenburg region is forecast a high speed rail line between Borås and Gothenburg. to have large potential for new As Sweden’s second city and region, the local labour concept development, new enter­ market is forecast to rise to 1.75 million by 2030. prise development and growth. The Regional Entrepreneurship and Development Index 2014: With an annual economic Several studies show the Gothenburg region’s* 6th among 125 regions strength in international rankings. growth rate of more than three per cent since 2000, the Gothenburg region ranks high internationally in various­ comparisons of competitiveness and future potential. 9TH PLACE 5TH PLACE The total population has increased by around Competitiveness IT and logistics 150,000 since 2000 and is set to pass the million The Gothenburg region shows Gothenburg ranked ninth mark in 2017. At the same time more than positive results for employment, among European cities and 100,000 new jobs have been created­ and today higher education and R&D. regions for best IT and logistics the region has a highly diverse economy­ with infrastructure. The Europe 2020 Regional more than 750 differentsectors. ­ Index: 5th among European Cities and Regions of the 268 regions Future 2014/2015: 9th among Source: European 468 cities and regions Source: fDi Strong trade and industry Commission The Gothenburg region is home to multinationals, thriving small industrial enterprises and unique Did you know that …. competence clusters. Growth in trading activity is ... businesses in the Gothenburg region account for 10TH PLACE strong: the whole world is close thanks to 52 per cent of Sweden’s total R&D investments in Growth potential ­Gothenburg’sstrategic location, an international the automotive and other vehicle manufacturing airport and Scandinavia’s largest port. industries? Gothenburg ranks highly for future potential economic growth and employment. The regional economy is characterised by globally .… businesses in the Gothenburg region account for active, knowledge-intensive manufacturing 22 per cent of Sweden’s total R&D investments? The Performance Index 2014: 10th among 117 regions companies, such as Volvo, SKF and AstraZeneca. This makes ours one of the most research-intensive Source: BAK Basel Industrial investments in the region are increasing regions in Europe. steadily. Manufacturing industry and trade have the highest turnover, but corporate services, …. over 100 researchers collaborate at the Centre transport and construction also account for a for Ageing and Health (AgeCap)? The goal is to large part of the region’s revenues. increase the quality of life and social participation of older people. One of the Gothenburg region’s strengths is R&D, 12TH PLACE with state-of-the-art manufacturing industry and ... the Gothenburg region has internationally Innovations close collaboration between business, policy­ ­recognisedcompetence in sustainable development Gothenburg comes in at twelfth makersand academia, providing­ a high level of and environmental technology solutions? District place with 4.4 patent applications competence and plenty of scope for innovation. heating is a particularly successful area, where per 10,000 inhabitants. Gothenburg is a global leader. World’s Most Inventive Cities: 12th of 250 cities Source: Intelligent Community ... the Chalmers Innovation incubator in Gothenburg Forum has been ranked Europe’s ninth best business incubator? Business incubators that reach UBI’s top 10 list stand out from the rest, with better returns, access to investment capital and successes after the incubator stage.

* Indications refer to the western part of Sweden. Source: 100% Facts & Statistics on the Gothenburg Region’s Economy 2016, Business Region Göteborg. 24 25 Beehives on Four stars the roof Conferences and one of the five largest The bees in our hives Guide hotels in Europe. produce 40 kilos of and events honey each year. Michelin Kick-off event, conference Upper House Dining has a or party. All meetings are prestigious star in the important to us. Michelin Guide. Congresses Views We organise national and Tower 3 is 100 metres tall, international congresses in making it the tallest many different fields. building in Gothenburg. WELCOME TO THE SWEDISH EXHIBITION & CONGRESS CENTRE AND

Exhibitions A global meeting We organise around 30 place at the heart exhibitions in our own Spa right, including Göteborg Spa, relaxation and Book Fair, Scanpack, of Gothenburg fitness, spread over Gothenburg Boat Show, three floors. Kvalitetsmässan and The Swedish Exhibition & Congress Centre and Vitalis. Gothia Towers are one of the largest fully ­integrated meeting venues in Europe with a city Are you brave enough? The outdoor pool with location. Everything you could want is under our glass floor, 50 metres roof or just outside the doors. up in the air.

90,000 Upper EuroHorse attracts more than 80,000 visitors, while House Göteborg Book Fair is our five-star hotel attracts more than within a hotel. 90,000 each year.

1.8 million Shows World-class dinner shows Each year we at The Theatre, our own welcome more than show arena. 1.8 million visitors. Fast food & gourmet 800 Choose between six Our guests are 33 football restaurants, from the served by more than always-open Twentyfour- 800 employees. pitches Art seven to the Michelin-­ The Swedish Exhibition & The gallery in the starred Upper House Congress Centre and lobby exhibits work Dining. Gothia Towers have a from new and total area of 180,000 established artists. square metres, equivalent to 33 football pitches.

26 27 Northern Europe’sNorthern integratedlargest meeting places, with a unique city location in central Gothenburg. Every year, we welcome about 1.8 million visitors to our hotel and meetings complex. Our core mission This This year we celebrate our 100th anniversary. We want to celebrate our and history our future with you. an an offering thathotels, includes spas, shows,exhibitionhalls restaurants, and meetingvarious arenas. is to promote The Group business. generates more than SEK 2.6 billion annually in Gothenburg as Our Our development continues. “Our vision is to become Europe’s most attractive venue by offering We organised Sweden’s fair first trade inGothenburg in1918. Today weare a global venue with as important as as ever.important We are living proof of this. Every day we witness how meetings successful The The world is changing, and we are changing too. So are you. meetings But remain face-to-face drive development forward. become reality,Ideas are challenges solved, deals are made and The The Swedish Exhibition & CentreCongress Group operates as a foundation and is one of About About the Swedish Exhibition & Congress Centre Visiting address: Mässans Gata/Korsvägen. www.svenskamassan.se the best the overallbest experience.” In ofthe heart Scandinavia. Follow us on social media/svenskamassan SE-412 94 Göteborg, Sweden. Tel.: +46 31-708 80 00 80 31-708 +46 Tel.: Sweden. Göteborg, 94 SE-412 Welcome to our celebratory events! a result of visits to our complex. new contacts new are contacts forged.

PHOTO: NIKLAS MAUPOIX, ANNA SIGVARDSSON HÖGBORG, ANDERS WESTER, ALEXANDER LAGERGREN, JEANETTE LARSSON, EMMY JONSSON, NATALIE GREPPI, GÖTEBORG & CO/SUPERSTUDIO D&D/PATRIK VINCENT/ STEAMPIPE PRODUCTION STUDIO AB, DICK GILLBERG, ADAM LUNDQVIST